Journal articles on the topic 'Labour surplus villages'

The present investigation was undertaken with a view to estimate the total surplus labour in agriculture to get an idea of how far agriculture provides employment to those who are fully engaged in it. The author then estimates the extent of surplus labour which is removable and the extent of seasonal surplus labour in different agro-climatic regions of Rajasthan as well as state as a whole. For this study, the primary data were collected from 200 households of 10 villages during 2018- 2019 and secondary data were used from census 2011. The results showed that there exists the total surplus labour ranging from 49.45 % in arid western and northern plain region to 80.13 % in semi-arid and flood prone region with the state level estimate of 68.33 % of labour availability. It was estimated that at the state level seasonal surplus labour is 10.51 % of the labour availability. Across the regions, the seasonal surplus labour ranges from 5.93 % in sub-humid and humid southern plain region to 19.61 % in arid western and northern plain region. This cause the unemployment, lower productivity of labour and migration of labour. To overcome such type of problems initiative to integrate MGNREGA with agriculture, create additional income opportunities for agricultural labourers, entrepreneurship training, small scale industries, and establishment of agri-business units.

The article outlines the methodological foundations of HR marketing research of the rural labour market in labour-surplus regions of the Republic of Uzbekistan in the conditions of the functioning of a socially oriented market economy. The work examines the interrelated stages of HR marketing research in order to obtain reliable marketing information about the demand and supply of labour in the rural labour market: identifying problems and forming the goals of HR marketing research, collecting and analyzing information on the main elements of the rural labour market, determining the volumes and reasons disproportions between the demand and supply of the rural labour force, determining the scale, forms and causes of rural unemployment, developing targeted measures to reduce rural unemployment and improving its qualifications, determining the volumes and structures of new specialties and professions required, reconciling the proportions between the demand, supply and price of labour villages, multivariate forecast for the main components of the rural labour market, production, placement and sale of advertising products and preparation of strategic plans for marketing activities of rural employment promotion centers.

Monetary incentives such as nature-based tourism and payment for ecosystem service (PES) mechanisms have become increasingly promoted as a means for protecting the environment. Critical scholars are interpreting these developments as forms of accumulation based upon the commodification of nature, prosumption and institutional power that make labour progressively irrelevant in the production of value. Drawing on the case of two Senegalese villages and on Marx's concepts of commodity and value, this paper suggests that such perspectives are inaccurate and that they serve to silence workers’ experiences of exploitation in these contexts. The paper proposes to go beyond generalising conceptualisations of the green economy such as “accumulation by conservation” and to be specific about the ways in which production and therefore working conditions relate to capital accumulation. It distinguishes between nature-based tourism and PES mechanisms: the former a profit-driven commodity production process, the latter a means for depoliticising environmental problems associated to capitalist commodity production through the payment of an environmental or climate rent that does not generate any value. Through this perspective it shows how in rural Senegal villagers’ working day needs to be long, intense and poorly rewarded to reduce PES project costs and facilitate the extraction of surplus value by owners of nature-based tourism businesses as well as how labour hierarchies go hand in hand with relations of exploitation between workers. Capitalists, donors and local intermediaries’ ability to take advantage of workers’ labour is facilitated by the agrarian crises that capital has generated in these Senegalese villages, but it is also contested as workers rise up against exploitation. Capital's ability to survive to its own ecological contradictions therefore rests upon workers’ shoulders and not exclusively on the formation of class hegemonies.

The study evaluates the extent, impact and determinants of labour migration in Bihar. Data were collected in 2011 from four hundred households (200 migrants and 200 non-migrants) four villages, each of rainfed ecosystem (Madhubani district) and partially irrigated ecosystem (East Champaran district). Non-linear model (Cobb-Douglas) was used to find out impact of migration on input efficiencies in rice production. Regression coefficients (β) were computed for major factors of production. Probit model employed to measure the determinants of migration. Study reveals that youngsters are more prone to migration to urban centers for non-farm activities. Migration helped in rational use of two critical inputs, i.e. labour and irrigation in rice production. Judicious use of human labour wasalso observed at native place due to migration of surplus labour. However, potential of land and capital (seeds, fertilizers and agricultural chemicals) are still to be exploited on both categories of households. Migrants remittance utilized for meeting consumption need, better education to children, improved housing and better health care facilities. Remittances helped in improving livelihoods of migrant households. Migration also inculcated saving habits amongst migrants. It emerged as risk-coping strategy for weaker sections of society. Allocation of remittances on agricultural inputs could have increased if proper infrastructure facilities were made available in rural areas for faster dissemination of modern agricultural technologies. Male member of lower caste having large land size and dependents is more prone to migration. Caste barrier in migration has weakened in Bihar but still persist, however, size of farm is no more taboo.

Crop residues are one of the promising resources in rural India for energy generation. Crop residues in combine harvested fields are burnt in situ in many parts of the country. Alternate uses of such residues for energy generation can mitigate the loss of material and environment pollution caused by field burning. The study undertaken in six districts of Madhya Pradesh for assessment of crop residue production and uses indicated that among the food grains crops cultivated, the crop residues from manually harvested fields were mainly used as animal feeds. Residues from crops like cotton, pigeon pea, mustard were used for domestic purposes. Soybean and wheat crop residues in combine harvested fields were prone to disposal through field burning, the extents depending upon the productivity, cropping intensity, labour and storage space availability. Among the six districts, Bari Block (Raisen district) had the highest (1361 kg/ha) crop residue so generated with 76% of it being burnt. In Budni and Nasrullaganj Blocks (Sehore district), 60-67% of 812 kg/ha and 753 kg/ha of crop residues were burnt. About 1.05 lakh tonnes of crop residues (wheat 74.3% soybean 25.7%) were burnt annually in the three blocks and have potential of generation of 305.6 TJ of energy. For decentralised electricity generation through gasification route, a cluster of 7 villages can support feedstock requirement of a 90 kWe gasifier system to operate for 300days in a year operating at 12h/ day.

The study was conducted, in Pratapgarh district of Uttar Pradesh. Random sampling technique was used for the selection of blocks, villages and proportionate random sampling for selection of growers. From the list, 200 growers were selected, using proportionate sampling method i.e. 90 small, 70 medium and 40 large farmers respectively. The primary data were collected from the respondents by using interview schedule, while secondary data were collected from the official records, published data, magazines etc. The marketable surplus for Aonla in the area was found to be 140, 160 and 180 quintals per farm which constituting (99.10%), (99.48%) and (99.48%) to their total Aonla production. Channel-I, Marketing cost when producers sold their produce to consumer in the market was Rs.90/quintal. Net price received by the producer is 410/quintal. Producer share in consumer price was 82 per cent. Price spread is Rs 90. Marketing efficiency was 5.55 per cent. Channel-II, Marketing cost when producers sold their produce to retailers was Rs.105/quintal. Among these cost transportation charges was most important which accounted for Rs.15/quintal, followed by loading and unloading cost Rs.10/quintal, market cost Rs.10/quintal, labour cost was Rs.10/quintal and miscellaneous cost Rs.50/quintal respectively. Sale price of the producer to retailer was Rs.500/quintals inn different farms size group. Channel-III, this is identified as the longest channel. The producer sells his produce to the commission agents, who in turn sell it to retailer in the market. Finally, the produce reaches to the consumer after collecting margin. Average marketing cost when producer sold their produce to commission agents, in the market was Rs.165. Among these grading, cleaning etc. was Rs. 10 and 10 per Qts. loading and unloading cost Rs. 10 per Qtl. Transportation cost Rs. 20per Qts, Miscellaneous charges Rs. 25/qts, respectively.

China’s 30 years’ rapid urbanization process is not a usual one but a particular process promoted in the dual social-economic structure like household registration policy and land system, According to the sixth census, China's floating population has reached 261 million, that is, among every three Chinese city's residents, there is one person belonging to the “Migrant-urbanization” group made up of migrant peasant workers. Large number of rural labor migration, on the one hand, it causes false components in the process of urbanization, on the other hand, it brings a lot of problems to village construction of the central region which is considered as population exporter. It also somehow gradually formed the result of the "amphibious" population who was not engaged in agricultural production, localization tendency of rural industries, sidelined agriculture, and the disordered development of towns and villages. This paper is based on the background that regional labor movement from backward areas to developed coastal areas.Furthermore, this paper analyzes both the positive effects and the negative impact of labor migration which brought about to the construction of the central region village in China. Finally, this paper proposed three strategies about construction of the central region village in China with the aim to contribute to the much better sustainable development of rural villages and improve the co-development of both the rural and urban areas, first, how to arrange the surplus rural laborers; how to make rural land use more economically and intensively; and how to balance the development of urban and rural areas.

Reasonably promoting the off-farm employment of rural surplus labor in China’s collective forest areas is an important way to increase forest resources and increase farmers’ income. China’s new round of collective forest tenure reform (CFTR) aims to optimize forest area labor allocation by strengthening forestland property rights. Therefore, in different village off-farm environments, it is necessary to explore how forestland property rights affect off-farm employment in forest areas. Based on survey data from 742 households in Zhejiang and Jiangxi provinces, this paper examines this effect using the double-hurdle model. The results indicate that forestland transfer rights promote decision-making about, and the supply of, off-farm labor, while forest harvesting rights significantly increase the supply of off-farm labor. The villages’ off-farm income ratio also affected the supply of off-farm labor. Moreover, under the regulation of the village off-farm income ratio, the positive incentives of forestland transfer rights on decision-making about, and the supply of, off-farm labor gradually weakened, but the incentive effect of forest harvesting rights on the supply of off-farm labor gradually increased. It is proposed that the CFTR should be further promoted, the forestland circulation mechanism and regulating forest harvest quota system should be improved, and implementation of forestry property mortgages should be strengthened.

In the State Program on Development of Productive Employment and Mass Entrepreneurship for 2017-2021 "Enbek", special attention is paid to studying the current situation and developing measures to reduce unemployment in the republic. The article outlines and substantiates the factors that negatively affect the livelihoods of rural residents in the regions of Kazakhstan with excessive concentration of labor. The goal is to identify new forms of labor market regulation in labor-surplus regions, show ways to launch them; assistance in development of new model for reducing unemployment that meets the needs of the time; consider modern mechanisms of State regulation of employment. Methods – dialectical, scientific generalization, classification, systemic and comparative analysis. Results – proposals have been prepared to improve the efficiency of functioning of regional employment centers, diversify the tools for external and internal stimulation of their employees, increase the reliability of predicting the situation in labor segment based on practice of improving the skills of specialists from the Employment Center in Shymkent. The reasons for the formation of excess of labor resources in the region are analyzed and classified; own definition of the concept of "surplus labor force" is proposed; the results of socio-economic activity of the Turkestan region in comparison with other regions of the country are presented, assessment of the complexity of crisis situation in labor market segment is given; recommendations have been developed to provide jobs for people living in villages. Conclusions – the results of study are aimed at optimizing the regulation of rural labor market, the most important component in the system of market economic relations and improving the State policy in the field of employment.

The surplus of human resources in Cipete village is quite potential. This makes it a promising potential to be developed into a labor-intensive village. This community empowerment and training program aims to develop the potential of human resources in Cipete to produce handicraft products that have better value added and can make the community have a prosperous independent economy. After this program is implemented, the results obtained are the development of handicraft products that are unique, interesting, and innovative and have sufficient selling value, and also make the surrounding community better understand the flow of products from upstream to downstream by utilizing the potential that exists around the environment, both human and natural resources.

Agricultural production is considered as a social ecological and economic system (SEES). The purpose of the research is to study the social subsystem of SEES from the point of view of its formation. The social structures of the village (which are the individual with his physical, social and spiritual needs, the family and the village as components of a whole) form the way of life of the peasants. The social subsystem has a significant reverse effect, “pressure” on the ecosystem and the state. The degree of development of the individual in rural areas is characterized by the level of development of its needs, motivational complex, potential, including labor, and its orientation. The labor potential of an employee is formed by the characteristics of a person that determine their capabilities in the course of work, and depends on their education, natural data, life experience, and upbringing. Labor potential includes the following components: health, morality, creativity, activity, organization, education, professionalism, working time resources. Human labor can be regulated and innovative (creative). As a rule, the cost of regulated labor increases the cost, but does not create surplus value. It is formed by innovative work as a result of the manifestation of creative abilities of a person.

In most liberal capitalist societies, the working class is generally protected by laws regulating an 8-hour working day and a 5 day work week. But in China today, such rules are a luxury most laborers do not enjoy. This paper explores overtime working conditions that the Chinese working class currently suffers, especially migrant workers who have flowed from bankrupted rural villages into urban centers by the hundreds of millions. They supply the "surplus" labor force demanded by the booming manufacturing industry as China has quickly become the world´s leading producer of industrial goods. This paper not only documents this tragic situation but tries to answer the question: how could this seemingly pre-modern capitalist phenomenon have occurred in an ostensibily socialist country like China?

Much research has sought to understand why mixed communities in Indonesia have been torn apart by violent conflict. By contrast, little is known about how people live together successfully in the mixed, low-conflict communities that exist in abundance throughout the Indonesian archipelago. This paper explores the inter-communal relations in the multiethnic, Christian-Muslim coastal village of Oelua in Roti, Nusa Tenggara Timur province. Mechanisms of agreement across ethnic, religious and livelihood differences have shaped and reproduced a low-conflict community — including transfers of land, labour, technology and surplus; use of customary law and conflict management; and social mixing and interpersonal relations. The findings suggest that there are lessons to be learned from communities like Oelua about how to foster social and economic inclusion, which could inform national and regional political agendas concerned with governing difference in a post-New Order Indonesia.

A study in Chitwan, Nepal, aimed to compare economic and environmental factors between organic and conventional farming. Fifty-three farms (20 organic, 33 conventional) in Fulbari and Jagatpur villages of Chitwan district were surveyed for collecting data and analysis. Detailed data from 16 farms (eight from each organic and conventional farms) were used for modeling, focusing on input/output factors using linear programming. The average farm size of one hectare with sandy loam soil was selected for this analysis. An empirical analysis and a linear programming model were conducted to compare both organic and conventional farms. The model revealed that a cropping cycle involving carrots and other vegetables was key for achieving higher gross margins in both farming systems. Interestingly, a cropping cycle with 30% land allocated to legume crops showed higher variable costs and gross margins compared to one with 50% land dedicated to legume crops. Organic farming with a specific cropping cycle involving rice-broad bean-maize demonstrated superior environmental outcomes compared to the same cycle in conventional farming, particularly in terms of nitrogen and phosphorus surplus. Despite both types of farming being labor-intensive, the observed differences in labor use between organic and conventional farming were not significant for particular crops. However, when the model selected the optimal production plan, it showed that labor use was lower in organic farming than in conventional farming. The study concluded that while conventional farms exhibited higher economic performance, organic farming showcased better environmental outcomes, especially concerning nitrogen and phosphorus surplus. The continuation of organic farming is seen as crucial in supporting superior environmental performance at the farm level, rather than solely prioritizing increased production through conventional methods. To bridge the economic and environmental gap between organic and conventional farming for an optimal farm plan, further in-depth studies are essential, considering local factors such as labor availability, timely access to markets for organic products, and the specific cropping plans for optimal farm performance.

The purpose of the research is to discuss emigration from Kazakhstan. Since 2014, the outfl ow of the population from the country continues both from cities and from rural areas.Methodology. When writing the article, methods of scientifi c knowledge, theoretical generalization, comparative analysis of the current and past states were used based on data from the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan.Originality / value of the research. Based on the available data, the authors made an attempt to analyze the eff ectiveness of the implementation of the state programs «With a diploma – to the village» and «Enbek», aimed at solving the problems of the outfl ow of the population from the northern regions of Kazakhstan and rural areas.Findings. The greatest outfl ow of the population is typical for the regions located in the central, northern and eastern parts of Kazakhstan (all these regions are combined into one group «northern regions»). The fact that people of working age are leaving the country is a matter of concern. To compensate for the losses of the population, the state implements various programs: «With a diploma – to the village» and «Enbek».The state program «With a Diploma – to the Village» is aimed at attracting graduates of higher educational institutions to live in rural areas and replenish the labor force. The state program «Enbek» aims to stimulate voluntary relocation to the northern regions from the labor surplus (southern) regions to the northern regions of Kazakhstan. The implementation of these programs has not been able to address the problem of the outfl ow of the population both from the northern regions of Kazakhstan and from rural areas. In our opinion, these programs require revision considering the conditions on the ground.

This article analyzes the notion of "normal" post-war development in Makeni, northern Sierra Leone in light of the fact that local people, the national government, and NGOs appear to be at an impasse concerning agricultural practices. I argue that fundamentally different perspectives on what construes desirable post-war development are causing this deadlock. The government adopted the Convention on the Rights of the Child (CRC) to make the country more attractive donors (and more resistant to donor fatigue), thus making primary education compulsory and removing important child labor from farms. NGOs, believing that the government's adoption of the CRC meant that Sierra Leoneans agreed with universal education, design and fund agricultural programs from which child labor is excluded. Local people are torn between wanting their children—whom they dutifully send to school—to have a better future outside of agriculture, and needing their assistance to ensure operating farms in the present. These children, once they either finish or drop out of school, rarely return to the villages. Lacking any other means to recruit labor, farmers argue passionately that they need mechanization in order to ensure future food security, and are usually rebuffed by NGOs who call them lazy. Local people yearn for a life where they can have educated children and productive farms, and resist efforts by their government and aid organizations to "develop" their children without replacing their labor. This labor has been diminishing since diamond mining and education created alternatives to farming beginning in the 1930s. Where the international community assumes that the labor-poor, low-level subsistence farming that existed before the war is the norm that should be recreated in the aftermath, local people resist these initiatives that will only recreate the end-state of years of agricultural deterioration. Their idea of a "normal" world is one where large farms can provide farmers with the cash and surpluses they need to live in dignity.Keywords: agriculture, education, child labor, mechanization, NGOs, Sierra Leone, Africa

AbstractThe article explores the nature and development of commercial food farming during the 1990s around Sokoto, and its reliance on a floating labour force, something which is not unique to that city but is part of Nigeria's nationwide farming boom, focused on urban and regional markets. The evidence collected from the Sokoto hinterland suggests a new buoyancy in commercial agriculture and an inflow of investment, as under the present economic and political conditions the elites and managerial classes have moved into farming as private and state contracting has proved less rewarding. Large-scale grain and fadama farming and food trading have a long history, but now they are embedded in new analytical categories which indicate a strengthening of capitalist relations of production, and there are signs that a wide spectrum of interests believe capital accumulation can be achieved in the agricultural sector. There are big profits in food fanning provided the farmer has sufficient capital to invest and can meet recurrent labour costs. In the 1990s medium-size farms, especially on irrigated lowland represent a significant shift towards capitalist agriculture, at least in the short term. The introduction of motorised pumps via the World Bank's Agricultural Development Projects marks a substantial innovation in irrigated farming, which also has a long history and has yielded food surpluses traded over a wide area. It is plain that the farmers who have benefited most from partial mechanisation and the surge in food prices are the better-off small commodity producers in the villages, often linked by descent or clientage with traditional rulers and/or politicians, together with the new urban managerial classes.

The aggravation of the migration crisis in the country against the background of socio-economic instability in conditions of war has triggered the deterioration of the institutional and economic capacity of local governments to ensure further integration of internally displaced persons in the host society. The article aims to identify the resource and economic capacity of local governments in conditions of war to ensure the needs and adaptation of internally displaced persons to new living conditions (using the example of Pidberiztsivska Territorial Community of Lvivska Oblast). The research is based on a questionnaire survey in the form of in-depth interviews with the representatives of local governments. The sample consists of 20 persons; strata are formed in accordance with the staff units of local governments (head of the village council; representatives of the community’s administrative center and starostyn districts; heads of structural units of the village council). The paper emphasizes that local governments face a great challenge in ensuring the adaptation of internally displaced persons in the community, mainly related to the lack of free housing (according to 76.2% of respondents) and the labor surplus in the local market (over 20%). The results show that the majority of internally displaced persons see the community only as a place of “waiting” and seek to return to the former residence place (68.4% of the interviewed representatives of local government), so they shouldn’t be deemed as a potential community asset. Proactive tools for increasing the resource and economic capacity of local governments to ensure further integration of internally displaced persons include interaction with regional authorities, efficient use of the capacity of relocated businesses, cooperation with charitable foundations and NGOs to solve housing problems and create additional high-wage jobs.

The present study was carried out during 2020-21 with an aim to examine the production and post harvest losses of major oilseeds in in Mungeli district in Chhattisgarh state. The study’s focus was on two blocks that were carefully selected, namely Mungeli and Pathariya in the Mungeli district. There were 60 respondents overall, and the sample size was made up of 22, 18, 12, and 8 marginal, small, medium, and large farmers, respectively. A schedule for conducting interviews was used to collect the data, which was then appropriately statistically analysed. Age, education, sex, group size, occupation, annual income, and farm size were all examined as independent variables when examining the various characteristics of the respondents in order to learn more about the economics, post-harvest losses, disposal pattern, constraints, and suggestions for the major oilseed production in the study area. The total post-harvest losses for soybean and groundnut were determined to be 72.80 and 7.33, 91.96 and 7.31 kg per hectare and kg per quintal, respectively. For all of the major oilseeds, insufficient drying and threshing had the biggest impact on post-harvest losses. The highest marketable surplus was found in the disposal pattern for soybean, where it was higher at 95.96, followed by groundnut, where it was less at 88.35.The majority of the buyers of the oilseed farmers' produce were wholesalers and village merchants. All the groups faced problems regarding decreasing yield due to growing the crop regularly in same field as well as availability of labour in right time. In the case of soybean lack of processing unit is a main constraint in marketing of oilseeds this problems need to be rectified. According to the study, there is a need to improve oilseed storage, drying, threshing, productivity, marketing, and prices in order to decrease post-harvest losses, increase profitability, and improve marketing through suitable policy interventions.

By constructing the analytical framework of “farmland transfer—farmland function—income structure—rural household consumption”, based on the sample data of 537 rural households in 50 villages in Yunnan Province of China, this paper uses the OLS model to explore the impact of farmland transfer on rural household consumption and uses an intermediary effect model to further explore its internal transmission mechanism. The research finds that: (1) Farmland transfer (farmland transfer-out or farmland transfer-in) can stimulate rural household consumption. (2) The coefficient of farmland transfer-out to non-food consumption is 0.118, which is greater than its coefficient of food consumption of 0.016; the rural households of farmland transfer-out are more willing to increase non-food consumption expenditure, which is conducive to the optimization of their consumption structure. (3) The coefficient of farmland transfer-in to food consumption is 0.028, which is greater than its coefficient to non-food consumption of 0.009; the rural households of farmland transfer-in are more willing to increase food consumption expenditure, which is not conducive to the optimization of their consumption structure. (4) Rural household consumption expenditure will show a downward trend with the increase in the age of the head of the rural household, and the consumption structure will also show a deterioration. (5) The more family assets rural households have, the stronger their consumption expenditure capacity, which is conducive to optimizing their consumption structure. (6) The results of the intermediary effect model show that farmland transfer affects rural households’ consumption and consumption structure by affecting rural households’ income under different livelihood modes. Accordingly, the paper puts forward some suggestions on establishing the benefit coordination mechanism of farmland transfer, improving the non-agricultural employment mechanism of the rural surplus labor force, raising the expected return on farmland investment, increasing the proportion of household income saved appropriately and strengthening the social security mechanism in order to further promote the orderly transfer of farmland, improve the consumption capacity and consumption level of rural households, expand rural domestic demand and promote rural consumption upgrading.

This article is an original cultural anthropological study that is based on fieldwork done by the principal investigator, Antonio L. Rappa, on groups of urban workers and peasant farmers of Bangkok, Chiangmai, and Pattaya from 1998 to 2016. The focus of this article is on how these workers survive late modernity within the neoliberal capitalist world scenario. The fieldwork also showed the importance of materialism among Thai workers and how they remain trapped in giving up the surplus labor value of their work to the bourgeoisie (Marxian Theory). Since 1932 (the Siamese and since 1946), the Thai workers have been suppressed and exploited by the ruling elite (Power Elite Theory). Whether we use a Cultural Anthropological/Marxian, neo-Marxist Anthropological, or Power Elite theory (C. Wright Mills’ Theory) approach, it remains clear in 2022 that the Thai people still continue to be imprisoned by a desire for luxury goods and services (Thorstein Veblen). Then, there is the complication of religion. At least 93% of all Thai people are Theravada Buddhists and staunchly believe in worshipping the Buddha as well as in various superstitions. The remaining 5–7% are Muslims and Christians. It is only the Muslims who have consistently given political trouble to the Bangkok capitalists but the Muslims are not socialists or communists since they believe in the god known as Allah. Ever since the 1970s, Thailand came under serious threat from communism like many Southeast Asian states. King Bhumiphon Adulyadej (Rama IX) was already a deeply respected monarch and a virtual demi-God to the superstitious and animistic Thai Buddhists. Few Thais realized at that time that the King was also a well-read scientist knowledgeable in urban planning and agriculture. Rama IX applied the knowledge that he garnered from Switzerland and Cambridge, Massachusetts, toward building a new kind of thinking, called Self-Sufficiency Economy (SSE). Rama IX’s SSE was not unique to Thailand and commonly practiced to various effects in South Asia, the Far East, and Southeast Asia. Nevertheless, the king thought that the SSE would be a good way out for his people. He believed that if each Tambon or village could cooperate using existing resources, provincial assistance in agricultural knowledge, and the model-village concept, then the Thai people would be self-sufficient in many aspects. This was also known as the One-Thambon, One-Product (OTOP) policy. This is itself a manifestation of the materialist cultural anthropologic of Thai culture itself. The article concludes with an analysis of the dual pricing system or two-tier pricing system, and why the Thai people appear to support Thorstein Veblen’s Theory and C. Wright Mills’ Theory rather than any neo-Marxist theory of land distribution and property ownership.

This manuscript is an original cultural anthropological study that is based on fieldwork done by the principal investigator, Antonio L. Rappa, on groups of urban workers and peasant farmers of Bangkok, Chiangmai, and Pattaya from 1998 to 2016. The focus of this manuscript is on how these workers survive late modernity within the neoliberal capitalist world scenario. The fieldwork also showed the importance of materialism among Thai workers and how they remain trapped in giving up the surplus labor value of their work to the bourgeoisie (Marxian Theory). Since 1932 (the Siamese and since 1946), the Thai workers have been suppressed and exploited by the ruling elite (Power Elite Theory). Whether we use a Cultural Anthropological/Marxian, neo-Marxist Anthropological, or Power Elite theory (C. Wright Mills’ Theory) approach, it remains clear in 2022 that the Thai people still continue to be imprisoned by a desire for luxury goods and services (Thorstein Veblen). Then, there is the complication of religion. At least 93% of all Thai people are Theravada Buddhists and staunchly believe in worshiping the Buddha as well as in various superstitions. The remaining 5–7% are Muslims and Christians. It is only the Muslims who have consistently given political trouble to the Bangkok capitalists but the Muslims are not socialists or communists since they believe in the god known as Allah. Ever since the 1970s, Thailand came under serious threat from communism like many Southeast Asian states. King Bhumiphon Adulyadej (Rama IX) was already a deeply respected monarch and a virtual demi-God to the superstitious and animistic Thai Buddhists. Few Thais realized at that time that the King was also a well-read scientist knowledgeable in urban planning and agriculture. Rama IX applied the knowledge that he garnered from Switzerland and Cambridge, Massachusetts, toward building a new kind of thinking, called Self-Sufficiency Economy (SSE). Rama IX’s SSE was not unique to Thailand and commonly practiced to various effects in South Asia, the Far East, and Southeast Asia. Nevertheless, the king thought that the SSE would be a good way out for his people. He believed that if each Tambon or village could cooperate using existing resources, provincial assistance in agricultural knowledge, and the model-village concept, then the Thai people would be self-sufficient in many aspects. This was also known as the One-Tambon, OneProduct (OTOP) policy. This is itself a manifestation of the materialist cultural anthropologic of Thai culture itself. The manuscript concludes with an analysis of the dual pricing system or two-tier pricing system, and why the Thai people appear to support Thorstein Veblen’s Theory and C. Wright Mills’ Theory rather than any neo-Marxist theory of land distribution and property ownership.

Aims: In past, labour was extensively used in agriculture sector and there was huge surplus labour in agriculture sector. However, such trend has recently been changed where surplus labour in agricultural sector has reduced significantly and agriculture sector compete with non-agricultural sector in terms of hiring labour. Thus, the present study was undertaken to analyze the determinants of labour migration from agriculture sector to non-agricultural sector in Gopalganj district of Bangladesh. Place and Duration of Study: The study was conducted at 12 villages of three upazilas (Gopalganj Sadar, Tungipara and Kotalipara) in Gopalganj district. For the study, data were collected during the period from January to March in 2021. Methodology: To this end, primary data were collected from agricultural labours. Descriptive statistics and simple random sampling technique were used in this study. Binary logistic model was used to analyze the collected data. In addition, five point likert scale was used to rank the barrier towards internal labour migration. Results: Results found from the logit model indicate that factors like family size, education, past experience, access to available information, transportation facilities, and savings are positively related with the log of odd ratio in favor of labour migration from agriculture sector to non-agricultural sector while wage rate, age, off-farm income and farm holdings are inversely related with labour transfer from agriculture sector to non-agricultural sector. In addition, respondents in the study area have recognized lack of proper technical training as the major constraint in labour migration with a mean value of 4.48. Conclusion: The present study recommends that government should take initiatives to open skill development institutions in rural level so that agricultural labour can take training. Regarding necessary information on non-agricultural jobs, it can be recommended that government, local agents and NGOs, in case of migration, should take proper initiatives so that agricultural labours can easily get information about non-agricultural jobs.

The study was carried out at the farmer fields during Kharif season (2015-16 to 2017-18) in seven villages of four blocks of district Bhagalpur, Bihar. All 54 demonstrations on rice crop were demonstrated in 29 ha area by the active participation of farmers with the objective to show and popularize the improved technologies of rice production (Direct Seeded Rice-DSR) potential developed at Bihar Agricultural University Sabour, Bhagalpur (Bihar). Specifically it examines the changes in farmers’ inputs (labour and materials) and level of productivity and incomes between direct-seeded rice (DSR) and traditionally transplanted rice (TPR) and finally measures the economic return on investment in direct seeding. Analyses included comparison of means of all inputs, cost and return and economic surplus framework. Results revealed that the average yield of all farmers under DSR was 2.60% lower than TPR. However, on comparing the cost of cultivation of DSR farmers with TPR farmers, it was observed that the DSR farmer had (a) higher expenditures on herbicides; (b) lower expenses on fertilizer, fuel, and rent cost for land preparation and (c) lower labour costs for seedbed preparation and care, crop establishment and fertilizer application. In this way the sum of the total cost of cultivation in DSR was reduced by Rs. 8941 /ha than TPR. DSR also recorded the maximum net return (Rs. 42857/ha) and benefit: Cost ratio (2.95). On the basis of above findings it may be concluded that the DSR method of rice cultivation is more economical than TPR as it reduced the cost of cultivation by 37.9% and gave maximum net return as well as benefit cost ratio.

The research aims to: (1) Analyze the economic value of land (land rent) for shallot farming, both as land rent and economic surplus; (2) Analyze the costs and income of shallot farming in Lambu District, Bima Regency, NTB; and (3) Knowing farmers' perceptions of shallot farming activities. The research method is an exploratory-descriptive research method. This research was conducted in 2 (two) locations which are centers for the development of superior shallot commodities in Lambu District, Bima Regency, NTB, namely: Rasabou Village and Lambu Village. The number of samples at each location was 15 farmer households. Data were analyzed descriptively. The results show that: (1) The economic value of land as an economic surplus (land rent or economic rent or reaches) IDR 80,510,400/ha (94.45% comes from the economic surplus of dry season shallots); while the rental price (contact rent) is IDR 20,00,000 (66.25% is the dry season rental value); (2). The average production cost for red onion farming is IDR 87,582,200, while the production value reaches IDR 150,375,000, - resulting in a profit of IDR 62,792,800/ha; (3) The high profits and large absorption of labor in shallot farming have resulted in the emergence/judgment of farmers and farm workers that dry season farming (shallots) is more important than the rainy season (rice or other crops).

AbstractIn this paper, we use the analytical lens of social wellbeing to interpret the history of livelihood change in the coastal village of Saiyad Rajpara in Gujarat over the past 70 years. We describe a broad narrative of transition from food scarcity to food security brought about by the introduction and intensification of bag net fishing in the village. This form of fishing has largely displaced the previous economic basis for livelihoods of uncertain daily wage labour. In a pattern common along the coast, an economy offering at best subsistence has shifted to one that is market-oriented, and which generates considerable surplus. We use the social wellbeing perspective to take stock of and order the complex effects of this transition. While the intensification of small-scale fishing in Saiyad Rajpara resulted in a general and marked material improvement in the lives of the residents of the village, the social relational benefits and subjective experience of change have been more mixed, particularly along lines of gender. A social wellbeing perspective offers an approach to fisheries governance that is more inclusive and sensitive to local experience.

Obsolescence is most frequently talked about in relation to the history of technology. A still-common way of understanding modernity is as a linear succession of emerging technologies which supersede existing ones, and which are themselves, in time, made redundant. The cycle of novelty and obsolescence underpins a narrative including episodes of human invention, mastery and eventual technological failure. Nevertheless, it makes technologies themselves the subjects of history, rather than the human beings whose choices frame their contingent births, shapings, adoptions and uses. Many have pointed out the extent to which this simplifies history, but this has made precious little impact, if the way in which many writers treat digital communications technologies is any guide. Professional new media evangelists, including media and cultural theorists who subscribe to what Turner describes as an entrenched “digital orthodoxy”, are nowadays wont to describing mass media – including all broadcast and print media – as “heritage” media. This neat rhetorical trick confirms all remaining manifestations and uses of such media as remnants of the past in the present, as curiosities, even perhaps as impediments to the “imaginary futures” (Barbrook) regularly projected onto new technologies. On the other hand, similar assumptions underlie narratives of decline and decay which attach themselves to new media technologies. Thus we can understand laments for the lost qualities (and quality) of old media from writers such as Andrew Keen, which themselves shape self-interested pronouncements about the decadence of the new communications environment from the highest echelons of established media (Hartigan). A history of scholarship from media historians has worked to try to nuance the contours of this oldest of modern stories, and to complicate the relationship between modernity, technological obsolescence, and social reality. Brian Winston’s work has shown how messy the business of invention and adoption is. Caroline Marvyn’s book When Old Technologies Were New showed how durable are the terms in which we are invited to link new technologies with progress. Lisa Gitelman’s Always Already New shows how complexly interweaved our understanding of media history is with our own media use. Collections like New Media, 1740-1915 and Residual Media have offered a number of theoretical critiques and case-studies which show the contemporary persistence of old media, and the recurrence of simplifying, totalising rhetorics of media history. More specifically, work like Sterne’s shows how contemplating obsolescence can give us a way of thinking about the downside of media change in terms of the problem of ecological damage in the form of e-waste. Most importantly for us, though, are those who use the category of obsolescence as a way of understanding that in the forward march of modernity, there are losers as well as winners. Watkins links technological obsolescence with the production of certain people, certain segments of the population as obsolescent. For him, obsolescent people can be understood as engaged in a “useless survival”, and are linked with obsolete technologies. David Simon, the creator of the television series The Wire, which richly depicted the “useless survival” of the city of Baltimore and its civic institutions, recently put this same position bluntly, linking obsolescence with class and race in contemporary America: these really are the excess people in America, we – our economy doesn't need them. We don't need ten or 15 percent of our population. And certainly the ones that are undereducated, that have been ill served by the inner city school system, that have been unprepared for the technocracy of the modern economy... The people most affected by this are black and brown and poor. It's the abandoned inner cores of our urban areas. And we don't, as we said before, economically, we don't need those people. The American economy doesn't need them. So, as long as they stay in their ghettos, and they only kill each other, we're willing to pay a police presence to keep them out of our America. (Moyers) Five series of The Wire showed the incapacity of police, labour unions, the school system, civic government and newspapers in serving those people who Zygmunt Bauman calls “human waste”, those who are “redundant” in the new economy. The decline of manufacturing industries, rapid advances in the capacity of communication technologies, and the troubled business models of “old media” have advantaged those with the skills and capacity to become “network capitalists” (Bradwell & Reeves) in the information era, but they have turned whole cities into what Bauman calls “waste yards”, wherein industries, social infrastructures and entire neighbourhoods are antiquated, surplus to requirements. In The Wire, those who are shown to benefit most readily from the collapse of these economic and social forces, from the improvements in networked communications, and the globalisation of trade are those who sell the drugs which have turned Baltimore’s inner city into a free-fire zone. Obsolescence, then, is a category which allows us to think about the destruction, or “useless persistence”, of the people, patterns of life and territories which are imbricated with those technologies which are seen as being past their prime. It allows us to think about the power that accrues to “early adopters” as against those who are forced to “make do” with older technologies, and how that power is often implicated in already-existing patterns of social disadvantage – how it maps onto existing class structures, or the horizontal inequalities of geography. But we can also think of the ways in which obsolete technologies are recuperated and celebrated, whether by resistant consumers or “fans” of a particular technology, or by the process whereby yesterday's trash is historicised and aestheticisied by collectors, curators and scholars. We also might reflect on our own practice as academics. To what extent are our traditional patterns of work lubricated and enhanced by digital processes, or are they themselves artefacts of the past. This issue of M/C Journal offers some specific meditations on the theme of obsolescence. The first three pieces think reflexively about the processes by which academics are credentialised and published. In our first feature, John Hartley wonders whether the passing of the traditional, paper scholarly journal as the main means for academic publication and community-building might not irrevocably change and even damage collegiality, and the way in which we understand our fields. Kate Bowles replies to Hartley in a piece which originated as a peer review of his paper, and which is published here at the request of both authors. For Bowles, Hartley’s focus on e-publishing and the obsolescence of paper journals is potentially a distraction – the real concern is the way in which bureaucratic rationality threatens to push organic forms of collegial behaviour into the dustbin of history. Donna Lee Brien argues that the traditional PhD may be obsolete, and it must change to reflect the needs of students, new models of learning, and the employment marketplace. The second group of articles asks questions about the inevitability of obsolescence, and case-studies of users pushing back against the obsolescence of favoured machines. In our second feature, Greg Shapley offers an expansive critique of the most fundamental recent narrative of obsolescence, which relies on the dichotomy of the analogue and the digital, and the supplanting of one by the other. Shapley complicates our history by relating the odd story of the fax machine. Peter Thomas shows how Super 8 cannot be approached simply, lazily as a fetishised object of nostalgia. He shows how Super 8 continues in use as a specialised filmmaking stock, but that its most crucial textural characteristics have been lost in the transition from widespread amateur use to professional applications. Huh and Ackerman discuss the determined resistance by users of the HP200LX PDA device to the discontinuation of the device. Our third set of articles rethink approaches to a technological field in which cycles of novelty and obsolescent are notoriously swift and prominent – computer games. James Newman unleashes an impassioned polemic regarding the need to preserve and archive “obsolete” games as an element of Britain’s and the world’s cultural heritage. Thompson, McAllister and Ruggill use their own efforts at curation and preservation as the starting point for a theoretical meditation on the relationships between nostalgia, collection and obsolescence. Chris Moore asks whether new methods of digital distribution might ameliorate one of the more pernicious side-effects of the games industry’s relentless focus on novelty – e-waste. He looks at the online distribution platform Steam as a venue where both hardware and software obsolescence may be countered and complicated by weightless distribution and the “long tail” effect. While acknowledging continuing concerns with Steam – for example concerns about user privacy – Moore wonders whether online distribution might make the more wasteful aspects of structured obsolescence, well, obsolete. Together, these articles make a contribution to a reorientation that’s already underway in media and cultural studies. It’s arguable that cultural and media studies perennial fetishisation of “youth”, subcultural and the new have been intensified by the shift to a focus on new media technologies. Perhaps this has been at the expense of a focus on the old, the ordinary, and what happened the day before yesterday. (Driscoll and Gregg) A focus on obsolescence allows us to count the complex costs of our perennial impulse to novelty. It allows us to think through the series of revaluations that technologies typically undergo as they pass from being the newest thing, to junk, to collectable. It helps us to think about the relationships between technology use and the social position of users. We present this as the first step in our own effort to bring a greater focus to the issues thrown up when we think about the obsolete. We hope you will enjoy this issue when it’s new, and not discard it lightly when the next one comes along. References Acland, Charles, ed. Residual Media. Minneapolis: University of Minnesota Press, 2007. Barbrook, Richard. Imaginary Futures: From Thinking Machines to the Global Village. London: Pluto, 2007. Bauman, Zygmunt. Wasted Lives: Modernity and its Outcasts. London: John Wiley and Sons, 2003. Bradwell, Peter, and Richard Reeves. Network Citizens: Power and Responsibility at Work. London: Demos, 2009. Driscoll, Catherine, and Melissa Gregg. “The YouTube Generation: Moral Panic, Youth Culture and Internet Studies” in Usha Rodrigues (ed) Youth and Media in the Asia-Pacific Region. Cambridge: Cambridge Scholars Press. 2008. Gitelman, Lisa. Always Already New: Media, History and the Data of Culture. Boston: MIT Press. Hartigan, John. “John Hartigan address to the National Press Club.” news.com.au. 9 July 2009 ‹http://www.news.com.au/heraldsun/story/0,21985,25718006-661,00.html›. Keen, Andrew. The Cult of the Amateur: How Today's Internet is Killing Our Culture. New York: Doubleday, 2007. Marvin, Carolyn. When Old Technologies Were New: Rethinking Electric Communication in the Nineteenth Century. Oxford: OUP, 1990. Moyers, Bill. “David Simon: Transcript.” Bill Moyers Journal. 9 July 2009 ‹http://www.pbs.org/cove-media/http/PBS_CP_Bill_Moyers/58/1000/transcript1.html›. Sterne, Jonathan. “Out With the Trash: On the Future of New Media.” Residual Media. Ed Charles Acland. Minneapolis: University of Minnesota Press, 2007. Turner, Graeme. “Television and the Nation: Does This Matter Anymore?” Television Studies After TV. Ed Graeme Turner and Jinna Tay. London and New York: Routledge, 2009. Watkins, Evan. Throwaways: Work, Culture and Consumer Education. Stanford: Stanford University Press, 1993. Winston, Brian. Media, Technology and Society: A History: From the Telegraph to the Internet. New York and London: Routledge, 1998.

During World War II, the Soviet Union’s food supply was in a state of crisis. Hitler’s army had occupied the agricultural heartlands of Ukraine and Southern Russia in 1941 and, as a result, agricultural production for the entire nation had plummeted. Soldiers in Red Army, who easily ate the best rations in the country, subsisted on a daily allowance of just under a kilogram of bread, supplemented with meat, tea, sugar and butter when and if these items were available. The hunger of the Red Army and its effect on the morale and strength of Europe’s eastern warfront were causes for concern for the Soviet government and its European and American allies. The one country with a food surplus decided to do something to help, and in 1942 the United States agreed to send thousands of pounds of meat, cheese and butter overseas to help feed the Red Army. After receiving several shipments of the all-American spiced canned meat SPAM, the Red Army’s quartermaster put in a request for a more familiar canned pork product, Russian tushonka. Pound for pound, America sent more pigs overseas than soldiers during World War II, in part because pork was in oversupply in the America of the early 1940s. Shipping meat to hungry soldiers and civilians in war torn countries was a practical way to build business for the U.S. meat industry, which had been in decline throughout the 1930s. As per a Soviet-supplied recipe, the first cans of Lend-Lease tushonka were made in the heart of the American Midwest, at meatpacking plants in Iowa and Ohio (Stettinus 6-7). Government contracts in the meat packing industry helped fuel economic recovery, and meatpackers were in a position to take special request orders like the one for tushonka that came through the lines. Unlike SPAM, which was something of a novelty item during the war, tushonka was a food with a past. The original recipe was based on a recipe for preserved meat that had been a traditional product of the Ural Mountains, preserved in jars with salt and fat rather than by pressure and heat. Thus tushonka was requested—and was mass-produced—not simply as a convenience but also as a traditional and familiar food—a taste of home cooking that soldiers could carry with them into the field. Nikita Khrushchev later claimed that the arrival of tushonka was instrumental in helping the Red Army push back against the Nazi invasion (178). Unlike SPAM and other wartime rations, tushonka did not fade away after the war. Instead, it was distributed to the Soviet civilian population, appearing in charity donations and on the shelves of state shops. Often it was the only meat product available on a regular basis. Salty, fatty, and slightly grey-toned, tushonka was an unlikely hero of the postwar-era, but during this period tushonka rose from obscurity to become an emblem of socialist modernity. Because it was shelf stable and could be made from a variety of different cuts of meat, it proved an ideal product for the socialist production lines where supplies and the pace of production were infinitely variable. Unusual in a socialist system of supply, this product shaped production and distribution lines, and even influenced the layout of meatpacking factories and the genetic stocks of the animals that were to be eaten. Tushonka’s initial ubiquity in the postwar Soviet Union had little to do with the USSR’s own hog industry. Pig populations as well as their processing facilities had been decimated in the war, and pigs that did survive the Axis invasion had been evacuated East with human populations. Instead, the early presence of tushonka in the pig-scarce postwar Soviet Union had everything to do with Harry Truman’s unexpected September 1945 decision to end all “economically useful” Lend-Lease shipments to the Soviet Union (Martel). By the end of September, canned meat was practically the only product still being shipped as part of Lend-Lease (NARA RG 59). Although the United Nations was supposed to distribute these supplies to needy civilians free of cost, travelers to the Soviet Union in 1946 spotted cans of American tushonka for sale in state shops (Skeoch 231). After American tushonka “donations” disappeared from store shelves, the Soviet Union’s meat syndicates decided to continue producing the product. Between its first appearance during the war in 1943, and the 1957 announcement by Nikita Khrushchev that Soviet policy would restructure all state animal farms to support the mass production of one or several processed meat products, tushonka helped to drive the evolution of the Soviet Union’s meat packing industry. Its popularity with both planners and the public gave it the power to reach into food commodity chains. It is this backward reach and the longer-term impacts of these policies that make tushonka an unusual byproduct of the Cold War era. State planners loved tushonka: it was cheap to make, the logistics of preparing it were not complicated, it was easy to transport, and most importantly, it served as tangible evidence that the state was accomplishing a long-standing goal to get more meat to its citizenry and improving the diet of the average Soviet worker. Tushonka became a highly visible product in the Soviet Union’s much vaunted push to establish a modern food regime intended to rival that of the United States. Because it was shelf-stable, wartime tushonka had served as a practical food for soldiers, but after the war tushonka became an ideal food for workers who had neither the time nor the space to prepare a home-cooked meal with fresh meat. The Soviet state started to produce its own tushonka because it was such an excellent fit for the needs and abilities of the Soviet state—consumer demand was rarely considered by planners in this era. Not only did tushonka fit the look and taste of a modern processed meat product (that is, it was standard in texture and flavor from can to can, and was an obviously industrially processed product), it was also an excellent way to make the most of the predominant kind of meat the Soviet Union had the in the 1950s: small scraps low-grade pork and beef, trimmings leftover from butchering practices that focused on harvesting as much animal fat, rather than muscle, from the carcass in question. Just like tushonka, pork sausages and frozen pelmeny, a meat-filled pasta dumpling, also became winning postwar foods thanks to a happy synergy of increased animal production, better butchering and new food processing machines. As postwar pigs recovered their populations, the Soviet processed meat industry followed suit. One official source listed twenty-six different kinds of meat products being issued in 1964, although not all of these were pork (Danilov). An instructional manual distributed by the meat and milk syndicate demonstrated how meat shops should wrap and display sausages, and listed 24 different kinds of sausages that all needed a special style of tying up. Because of packaging shortages, the string that bound the sausage was wrapped in a different way for every type of sausage, and shop assistants were expected to be able to identify sausages based on the pattern of their binding. Pelmeny were produced at every meat factory that processed pork. These were “made from start to finish in a special, automated machine, human hands do not touch them. Which makes them a higher quality and better (prevoskhodnogo) product” (Book of Healthy and Delicious Food). These were foods that became possible to produce economically because of a co-occurring increase in pigs, the new standardized practice of equipping meatpacking plants with large-capacity grinders, and freezers or coolers and the enforcement of a system of grading meat. As the state began to rebuild Soviet agriculture from its near-collapse during the war, the Soviet Union looked to the United States for inspiration. Surprisingly, Soviet planners found some of the United States’ more outdated techniques to be quite valuable for new Soviet hog operations. The most striking of these was the adoption of competing phenotypes in the Soviet hog industry. Most major swine varieties had been developed and described in the 19th century in Germany and Great Britain. Breeds had a tendency to split into two phenotypically distinct groups, and in early 20th Century American pig farms, there was strong disagreement as to which style of pig was better suited to industrial conditions of production. Some pigs were “hot-blooded” (in other words, fast maturing and prolific reproducers) while others were a slower “big type” pig (a self-explanatory descriptor). Breeds rarely excelled at both traits and it was a matter of opinion whether speed or size was the most desirable trait to augment. The over-emphasis of either set of qualities damaged survival rates. At their largest, big type pigs resembled small hippopotamuses, and sows were so corpulent they unwittingly crushed their tiny piglets. But the sleeker hot-blooded pigs had a similarly lethal relationship with their young. Sows often produced litters of upwards of a dozen piglets and the stress of tending such a large brood led overwhelmed sows to devour their own offspring (Long). American pig breeders had been forced to navigate between these two undesirable extremes, but by the 1930s, big type pigs were fading in popularity mainly because butter and newly developed plant oils were replacing lard as the cooking fat of preference in American kitchens. The remarkable propensity of the big type to pack on pounds of extra fat was more of a liability than a benefit in this period, as the price that lard and salt pork plummeted in this decade. By the time U.S. meat packers were shipping cans of tushonka to their Soviet allies across the seas, US hog operations had already developed a strong preference for hot-blooded breeds and research had shifted to building and maintaining lean muscle on these swiftly maturing animals. When Soviet industrial planners hoping to learn how to make more tushonka entered the scene however, their interpretation of american efficiency was hardly predictable: scientifically nourished big type pigs may have been advantageous to the United States at midcentury, but the Soviet Union’s farms and hungry citizens had a very different list of needs and wants. At midcentury, Soviet pigs were still handicapped by old-fashioned variables such as cold weather, long winters, poor farm organisation and impoverished feed regimens. The look of the average Soviet hog operation was hardly industrial. In 1955 the typical Soviet pig was petite, shaggy, and slow to reproduce. In the absence of robust dairy or vegetable oil industries, Soviet pigs had always been valued for their fat rather than their meat, and tushonka had been a byproduct of an industry focused mainly on supplying the country with fat and lard. Until the mid 1950s, the most valuable pig on many Soviet state and collective farms was the nondescript but very rotund “lard and bacon” pig, an inefficient eater that could take upwards of two years to reach full maturity. In searching for a way to serve up more tushonka, Soviet planners became aware that their entire industry needed to be revamped. When the Soviet Union looked to the United States, planners were inspired by the earlier competition between hot-blooded and big type pigs, which Soviet planners thought, ambitiously, they could combine into one splendid pig. The Soviet Union imported new pigs from Poland, Lithuania, East Germany and Denmark, trying valiantly to create hybrid pigs that would exhibit both hot blood and big type. Soviet planners were especially interested in inspiring the Poland-China, an especially rotund specimen, to speed up its life cycle during them mid 1950s. Hybrdizing and cross breeding a Soviet super-pig, no matter how closely laid out on paper, was probably always a socialist pipe dream. However, when the Soviets decided to try to outbreed American hog breeders, they created an infrastructure for pigs and pig breeding that had a dramatic positive impact of hog populations across the country, and the 1950s were marked by a large increase in the number of pigs in the Soviet union, as well as dramatic increases in the numbers of purebred and scientific hybrids the country developed, all in the name of tushonka. It was not just the genetic stock that received a makeover in the postwar drive to can more tushonka; a revolution in the barnyard also took place and in less than 10 years, pigs were living in new housing stock and eating new feed sources. The most obvious postwar change was in farm layout and the use of building space. In the early 1950s, many collective farms had been consolidated. In 1940 there were a quarter of a million kolkhozii, by 1951 fewer than half that many remained (NARA RG166). Farm consolidation movements most often combined two, three or four collective farms into one economic unit, thus scaling up the average size and productivity of each collective farm and simplifying their administration. While there were originally ambitious plans to re-center farms around new “agro-city” bases with new, modern farm buildings, these projects were ultimately abandoned. Instead, existing buildings were repurposed and the several clusters of farm buildings that had once been the heart of separate villages acquired different uses. For animals this meant new barns and new daily routines. Barns were redesigned and compartmentalized around ideas of gender and age segregation—weaned baby pigs in one area, farrowing sows in another—as well as maximising growth and health. Pigs spent less outside time and more time at the trough. Pigs that were wanted for different purposes (breeding, meat and lard) were kept in different areas, isolated from each other to minimize the spread of disease as well as improve the efficiency of production. Much like postwar housing for humans, the new and improved pig barn was a crowded and often chaotic place where the electricity, heat and water functioned only sporadically. New barns were supposed to be mechanised. In some places, mechanisation had helped speed things along, but as one American official viewing a new mechanised pig farm in 1955 noted, “it did not appear to be a highly efficient organisation. The mechanised or automated operations, such as the preparation of hog feed, were eclipsed by the amount of hand labor which both preceded and followed the mechanised portion” (NARA RG166 1961). The American official estimated that by mechanizing, Soviet farms had actually increased the amount of human labor needed for farming operations. The other major environmental change took place away from the barnyard, in new crops the Soviet Union began to grow for fodder. The heart and soul of this project was establishing field corn as a major new fodder crop. Originally intended as a feed for cows that would replace hay, corn quickly became the feed of choice for raising pigs. After a visit by a United States delegation to Iowa and other U.S. farms over the summer of 1955, corn became the centerpiece of Khrushchev’s efforts to raise meat and milk productivity. These efforts were what earned Khrushchev his nickname of kukuruznik, or “corn fanatic.” Since so little of the Soviet Union looks or feels much like the plains and hills of Iowa, adopting corn might seem quixotic, but raising corn was a potentially practical move for a cold country. Unlike the other major fodder crops of turnips and potatoes, corn could be harvested early, while still green but already possessing a high level of protein. Corn provided a “gap month” of green feed during July and August, when grazing animals had eaten the first spring green growth but these same plants had not recovered their biomass. What corn remained in the fields in late summer was harvested and made into silage, and corn made the best silage that had been historically available in the Soviet Union. The high protein content of even silage made from green mass and unripe corn ears prevented them from losing weight in the winter. Thus the desire to put more meat on Soviet tables—a desire first prompted by American food donations of surplus pork from Iowa farmers adapting to agro-industrial reordering in their own country—pushed back into the commodity supply network of the Soviet Union. World War II rations that were well adapted to the uncertainty and poor infrastructure not just of war but also of peacetime were a source of inspiration for Soviet planners striving to improve the diets of citizens. To do this, they purchased and bred more and better animals, inventing breeds and paying attention, for the first time, to the efficiency and speed with which these animals were ready to become meat. Reinventing Soviet pigs pushed even back farther, and inspired agricultural economists and state planners to embrace new farm organizational structures. Pigs meant for the tushonka can spent more time inside eating, and led their lives in a rigid compartmentalization that mimicked emerging trends in human urban society. Beyond the barnyard, a new concern with feed-to weight conversions led agriculturalists to seek new crops; crops like corn that were costly to grow but were a perfect food for a pig destined for a tushonka tin. Thus in Soviet industrialization, pigs evolved. No longer simply recyclers of human waste, socialist pigs were consumers in their own right, their newly crafted genetic compositions demanded ever more technical feed sources in order to maximize their own productivity. Food is transformative, and in this case study the prosaic substance of canned meat proved to be unusually transformative for the history of the Soviet Union. In its early history it kept soldiers alive long enough to win an important war, later the requirements for its manufacture re-prioritized muscle tissue over fat tissue in the disassembly of carcasses. This transformative influence reached backwards into the supply lines and farms of the Soviet Union, revolutionizing the scale and goals of farming and meat packing for the Soviet food industry, as well as the relationship between the pig and the consumer. References Bentley, Amy. Eating for Victory: Food Rationing and the Politics of Domesticity. Where: University of Illinois Press, 1998. The Book of Healthy and Delicious Food, Kniga O Vkusnoi I Zdorovoi Pishche. Moscow: AMN Izd., 1952. 161. Danilov, M. M. Tovaravedenie Prodovol’stvennykh Tovarov: Miaso I Miasnye Tovarye. Moscow: Iz. Ekonomika, 1964. Khrushchev, Nikita. Khrushchev Remembers. New York: Little, Brown & Company, 1970. 178. Long, James. The Book of the Pig. London: Upcott Gill, 1886. 102. Lush, Jay & A.L. Anderson, “A Genetic History of Poland-China Swine: I—Early Breed History: The ‘Hot Blood’ versus the ‘Big Type’” Journal of Heredity 30.4 (1939): 149-56. Martel, Leon. Lend-Lease, Loans, and the Coming of the Cold War: A Study of the Implementation of Foreign Policy. Boulder: Westview Press, 1979. 35. National Archive and Records Administration (NARA). RG 59, General Records of the Department of State. Office of Soviet Union affairs, Box 6. “Records relating to Lend Lease with the USSR 1941-1952”. National Archive and Records Administration (NARA). RG166, Records of the Foreign Agricultural Service. Narrative reports 1940-1954. USSR Cotton-USSR Foreign trade. Box 64, Folder “farm management”. Report written by David V Kelly, 6 Apr. 1951. National Archive and Records Administration (NARA). RG 166, Records of the Foreign Agricultural Service. Narrative Reports 1955-1961. Folder: “Agriculture” “Visits to Soviet agricultural installations,” 15 Nov. 1961. Skeoch, L.A. Food Prices and Ration Scale in the Ukraine, 1946 The Review of Economics and Statistics 35.3 (Aug. 1953), 229-35. State Archive of the Russian Federation (GARF). Fond R-7021. The Report of Extraordinary Special State Commission on Wartime Losses Resulting from the German-Fascist Occupation cites the following losses in the German takeover. 1948. Stettinus, Edward R. Jr. Lend-Lease: Weapon for Victory. Penguin Books, 1944.

The copyrighting of digital augmentations (our data-flesh), their privatization and ownership by others from a vast distance that is simultaneously instantly telematically surmountable started simply enough. It was the initially innocuous corporatization of language and semiotics that started the deeper ontological flip, which placed the posthuman bits and parts over the posthuman that thought that it was running things. The posthumans in question, myself included, didn't help things much when, for instance, we all clicked an unthinking or unconcerned "yes" to Facebook® or Gmail®'s "terms and conditions of use" policies that gives them the real ownership and final say over those data based augments of sociality, speech, and memory. Today there is growing popular concern (or at least acknowledgement) over the surveillance of these augmentations by government, especially after the Edward Snowden NSA leaks. The same holds true for the dataveillance of data-flesh (i.e. Gmail® or Facebook® accounts) by private corporations for reasons of profit and/or at the behest of governments for reasons of "national security." While drawing a picture of this (bodily) state, of the intrusion through language of brands into our being and their coterminous policing of intelligible and iterative body boundaries and extensions, I want to address the next step in copyrighted augmentation, one that is current practice in professional sport, and part of the bourgeoning "anti-aging" industry, with rewriting of cellular structure and hormonal levels, for a price, on the open market. What I want to problematize is the contradiction between the rhetorical moralizing against upgrading the analogue-flesh, especially with respect to celebrity sports stars like Lance Armstrong and Alex Rodriquez, all the while the "anti-aging" industry does the same without censor. Indeed, it does so within the context of the contradictory social messaging and norms that our data-flesh and electric augmentations receive to constantly upgrade. I pose the question of the contradiction between the messages given to our analogue-flesh and data-flesh in order to examine the specific site of commentary on professional sports stars and their practices, but also to point to the ethical gap that exists not just for (legal) performance enhancing drugs (PED), but also to show the link to privatized and copyrighted genomic testing, the dataveillance of this information, and subsequent augmentations that may be undertaken because of the results. Copyrighted Language and Semiotics as Gateway Drug The corporatization of language and semiotics came about with an intrusion of exclusively held signs from the capitalist economy into language. This makes sense if one want to make surplus value greater: stamp a name onto something, especially a base commodity like a food product, and build up the name of that stamp, however one will, so that that name has perceived value in and of itself, and then charge as much as one can for it. Such is the story of the lack of real correlation between the price of Starbucks Coffee® and coffee as a commodity, set by Starbucks® on the basis of the cultural worth of the symbols and signs associated with it, rather than by what they pay for the labor and production costs prior to its branding. But what happens to these legally protected stamps once they start acting as more than just a sign and referent to a subsection of a specific commodity or thing? Once the stamp has worth and a life that is socially determined? What happens when these stamps get verbed, adjectived, and nouned? Naomi Klein, in the book that the New York Times referred to as a "movement bible" for the anti-globalization forces of the late 1990s said "logos, by the force of ubiquity, have become the closest thing we have to an international language, recognized and understood in many more places than English" (xxxvi). But there is an inherent built-in tension of copyrighted language and semiotics that illustrates the coterminous problems with data- and analogue-flesh augments. "We have almost two centuries' worth of brand-name history under our collective belt, coalescing to create a sort of global pop-cultural Morse code. But there is just one catch: while we may all have the code implanted in our brains, we're not really allowed to use it" (Klein 176). Companies want their "brands to be the air you breathe in - but don't dare exhale" or otherwise try to engage in a two-way dialogue that alters the intended meaning (Klein 182). Private signs power first-world and BRIC capitalism, language, and bodies. I do not have a coffee in the morning; I have Starbucks®. I do not speak on a cellular phone; I speak iPhone®. I am not using my computer right now; I am writing MacBook Air®. I do not look something up, search it, or research it; I Google® it. Klein was writing before the everyday uptake of sophisticated miniaturized and mobile computing and communication devices. With the digitalization of our senses and electronic limbs this viral invasion of language became material, effecting both our data- and analogue-flesh. The trajectory? First we used it; then we wore it as culturally and socially demarcating clothing; and finally we no longer used copyrighted speech terms: it became an always-present augmentation, an adjective to the lexicon body of language, and thereby out of democratic semiotic control. Today Twitter® is our (140 character limited) medium of speech. Skype® is our sense of sight, the way we have "real" face-to-face communication. Yelp® has extended our sense of taste and smell through restaurant reviews. The iPhone® is our sense of hearing. And OkCupid® and/or Grindr® and other sites and apps have become the skin of our sexual organs (and the site where they first meet). Today, love at first sight happens through .jpeg extensions; our first sexual experience ranked on a scale of risk determined by the type of video feed file format used: was it "protected" enough to stop its "spread"? In this sense the corporatization of language and semiotics acted as the gateway drug to corporatized digital-flesh; from use of something that is external to us to an augmentation that is part of us and indeed may be in excess of us or any notion of a singular liberal subject.Replacement of Analogue-Flesh? Arguably, this could be viewed as the coming to be of the full replacement of the fleshy analogue body by what are, or started as digital augmentations. Is this what Marshall McLuhan meant when he spoke of the "electronic exteriorization of the central nervous system" through the growing complexity of our "electric extensions"? McLuhan's work that spoke of the "global village" enabled by new technologies is usually read as a euphoric celebration of the utopic possibilities of interconnectivity. What these misreadings overlook is the darker side of his thought, where the "cultural probe" picks up the warning signals of the change to come, so that a Christian inspired project, a cultural Noah’s Ark, can be created to save the past from the future to come (Coupland). Jean Baudrillard, Paul Virilio, and Guy Debord have analyzed this replacement of the real and the changes to the relations between people—one I am arguing is branded/restricted—by offering us the terms simulacrum (Baudrillard), substitution (Virilio), and spectacle (Debord). The commonality which links Baudrillard and Virilio, but not Debord, is that the former two do not explicitly situate their critique as being within the loss of the real that they then describe. Baudrillard expresses that he can have a 'cool detachment' from his subject (Forget Foucault/Forget Baudrillard), while Virilio's is a Catholic moralist's cry lamenting the disappearance of the heterogeneous experiential dimensions in transit along the various axes of space and time. What differentiates Debord is that he had no qualms positioning his own person and his text, The Society of the Spectacle (SotS), as within its own subject matter - a critique that is limited, and acknowledged as such, by the blindness of its own inescapable horizon.This Revolt Will Be Copyrighted Yet today the analogue - at the least - performs a revolt in or possibly in excess of the spectacle that seeks its containment. How and at what site is the revolt by the analogue-flesh most viewable? Ironically, in the actions of celebrity professional sports stars and the Celebrity Class in general. Today it revolts against copyrighted data-flesh with copyrighted analogue-flesh. This is even the case when the specific site of contestation is (at least the illusion of) immortality, where the runaway digital always felt it held the trump card. A regimen of Human Growth Hormone (HGH) and other PEDs purports to do the same thing, if not better, at the cellular level, than the endless youth paraded in the unaging photo employed by the Facebook or Grindr Bodies®. But with the everyday use and popularization of drugs and enhancement supplements like HGH and related PEDs there is something more fundamental at play than the economic juggernaut that is the Body Beautiful; more than fleshy jealousy of Photoshopped® electronic skins. This drug use represents the logical extension of the ethics that drive our tech-wired lives. We are told daily to upgrade: our sexual organs (OkCupid® or Grindr®) for a better, more accurate match; our memory (Google® services) for largeness and safe portability; and our hearing and sight (iPhone® or Skype®) for increase connectivity, engaging the "real" (that we have lost). These upgrades are controlled and copyrighted, but that which grows the economy is an especially favored moral act in an age of austerity. Why should it be surprising, then, that with the economic backing of key players of Google®—kingpin of the global for-profit dataveillance racket—that for $99.95 23andMe® will send one a home DNA test kit, which once returned will be analyzed for genetic issues, with a personalized web-interface, including "featured links." Analogue-flesh fights back with willing copyrighted dataveillance of its genetic code. The test and the personalized results allow for augmentations of the Angelina Jolie type: private testing for genetic markers, a double mastectomy provided by private healthcare, followed by copyrighted replacement flesh. This is where we find the biopolitics of data- and analogue-flesh, lead forth, in an ironic turn, by the Celebrity Class, whom depend for their income on the lives of their posthuman bodies. This is a complete reversal of the course Debord charts out for them: The celebrity, the spectacular representation of a living human being, embodies this banality by embodying the image of a possible role. Being a star means specializing in the seemingly lived; the star is the object of identification with the shallow seeming life that has to compensate for the fragmented productive specializations which are actually lived. (SotS) While the electronic global village was to have left the flesh-and-blood as waste, today there is resistance by the analogue from where we would least expect it - attempts to catch up and replant itself as ontologically prior to the digital through legal medical supplementation; to make the posthuman the posthuman. We find the Celebrity Class at the forefront of the resistance, of making our posthuman bodies as controlled augmentations of a posthuman. But there is a definite contradiction as well, specifically in the press coverage of professional sports. The axiomatic ethical and moral sentiment of our age to always upgrade data-flesh and analogue-flesh is contradicted in professional sports by the recent suspensions of Lance Armstrong and Alex Rodriguez and the political and pundit critical commentary on their actions. Nancy Reagan to the Curbside: An Argument for Lance Armstrong and Alex Rodriguez's "Just Say Yes to Drugs" Campaign Probably to the complete shock of most of my family, friends, students, and former lovers who may be reading this, I actually follow sports reporting with great detail and have done so for years. That I never speak of any sports in my everyday interactions, haven't played a team or individual sport since I could speak (and thereby use my voice to inform my parents that I was refusing to participate), and even decline amateur or minor league play, like throwing a ball of any kind at a family BBQ, leaves me to, like Judith Butler, "give an account of oneself." And this accounting for my sports addiction is not incidental or insignificant with respect either to how the posthuman present can move from a state of posthumanism to one of posthumanism, nor my specific interpellation into (and excess) in either of those worlds. Recognizing that I will not overcome my addiction without admitting my problem, this paper is thus a first-step public acknowledgement: I have been seeing "Dr. C" for a period of three years, and together, through weekly appointments, we have been working through this issue of mine. (Now for the sake of avoiding the cycle of lying that often accompanies addiction I should probably add that Dr. C is a chiropractor who I see for back and nerve damage issues, and the talk therapy portion, a safe space to deal with the sports addiction, was an organic outgrowth of the original therapy structure). My data-flesh that had me wired in and sitting all the time had done havoc to the analogue-flesh. My copyrighted augments were demanding that I do something to remedy a situation where I was unable to be sitting and wired in all the time. Part of the treatment involved the insertion of many acupuncture needles in various parts of my body, and then having an electric current run through them for a sustained period of time. Ironically, as it was the wired augmentations that demanded this, due to my immobility at this time - one doesn't move with acupuncture needles deep within the body - I was forced away from my devices and into unmediated conversation with Dr. C about sports, celebrity sports stars, and the recent (argued) infractions by Armstrong and Rodriguez. Now I say "argued" because in the first place are what A-Rod and Armstrong did, or are accused of doing, the use of PEDs, HGH, and all the rest (cf. Lupica; Thompson, and Vinton) really a crime? Are they on their way, or are there real threats of jail and criminal prosecution? And in the most important sense, and despite all the rhetoric, are they really going against prevailing social norms with respect to medical enhancement? No, no, and no. What is peculiar about the "witch-hunt" of A-Rod and Armstrong - their words - is that we are undertaking it in the first place, while high-end boutique medical clinics (and internet pharmacies) offer the same treatment for analogue-flesh. Fixes for the human in posthuman; ways of keeping the human up to speed; arguably the moral equivalent, if done so with free will, of upgrading the software for ones iOS device. If the critiques of Baudrillard and Virilio are right, we seem to find nothing wrong with crippling our physical bodies and social skills by living through computers and telematic technologies, and obsess over the next upgrade that will make us (more) faster and quicker (than the other or others), while we righteously deny the same process to the flesh for those who, in Debord's description, are the most complicit in the spectacle, to the supposedly most posthuman of us - those that have become pure spectacle (Debord), pure simulation (Baudrillard), a total substitution (Virilio). But it seems that celebrities, and sports celebrities in specific haven't gone along for the ride of never-ending play of their own signifiers at the expense of doing away with the real; they were not, in Debord's words, content with "specializing in the seemingly lived"; they wanted, conversely, to specialize in the most maximally lived flesh, right down to cellular regeneration towards genetic youth, which is the strongest claim in favor of taking HGH. It looks like they were prepared to, in the case of Armstrong, engage in the "most sophisticated, professionalized and successful doping program that sport has ever seen" in the name of the flesh (BBC). But a doping program that can, for the most part, be legally obtained as treatment, and in the same city as A-Rod plays in and is now suspended for his "crimes" to boot (NY Vitality). This total incongruence between what is desired, sought, and obtained legally by members of their socioeconomic class, and many classes below as well, and is a direct outgrowth of the moral and ethical axiomatic of the day is why A-Rod and Armstrong are so bemused, indignant, and angry, if not in a state of outright denial that they did anything that was wrong, even while they admit, explicitly, that yes, they did what they are accused of doing: taking the drugs. Perhaps another way is needed to look at the unprecedentedly "harsh" and "long" sentences of punishment handed out to A-Rod and Armstrong. The posthuman governing bodies of the sports of the society of the spectacle in question realize that their spectacle machines are being pushed back at. A real threat because it goes with the grain of where the rest of us, or those that can buy in at the moment, are going. And this is where the talk therapy for my sports addiction with Dr. C falls into the story. I realized that the electrified needles were telling me that I too should put the posthuman back in control of my damaged flesh; engage in a (medically copyrighted) piece of performance philosophy and offset some of the areas of possible risk that through restricted techne 23andMe® had (arguably) found. Dr. C and I were peeved with A-Rod and Armstrong not for what they did, but what they didn't tell us. We wanted better details than half-baked admissions of moral culpability. We wanted exact details on what they'd done to keep up to their digital-flesh. Their media bodies were cultural probes, full in view, while their flesh bodies, priceless lab rats, are hidden from view (and likely to remain so due to ongoing litigation). These were, after all, big money cover-ups of (likely) the peak of posthuman science, and the lab results are now hidden behind an army of sports federations lawyers, and agents (and A-Rod's own army since he still plays); posthuman progress covered up by posthuman rules, sages, and agents of manipulation. Massive posthuman economies of spectacle, simulation, or substitution of the real putting as much force as they can bare on resurgent posthuman flesh - a celebrity flesh those economies, posthuman economies, want to see as utterly passive like Debord, but whose actions are showing unexpected posthuman alignment with the flesh. Why are the centers of posthumanist power concerned? Because once one sees that A-Rod and Armstrong did it, once one sees that others are doing the same legally without a fuss being made, then one can see that one can do the same; make flesh-and-blood keep up, or regrow and become more organically youthful, while OkCupid® or Grindr® data-flesh gets stuck with the now lagging Photoshopped® touchups. Which just adds to my desire to get "pumped up"; add a little of A-Rod and Armstrong's concoction to my own routine; and one of a long list of reasons to throw Nancy Reagan under the bus: to "just say yes to drugs." A desire that is tempered by the recognition that the current limits of intelligibility and iteration of subjects, the work of defining the bodies that matter that is now set by copyrighted language and copyrighted electric extensions is only being challenged within this society of the spectacle by an act that may give a feeling of unease for cause. This is because it is copyrighted genetic testing and its dataveillance and manipulation through copyrighted medical technology - the various branded PEDs, HGH treatments, and their providers - that is the tool through which the flesh enacts this biopolitical "rebellion."References Baudrillard, Jean. Forget Foucault/Forget Baudrillard. Trans Nicole Dufresne. Los Angeles: Semiotext(e), 2007. ————. Simulations. Trans. Paul Foss, Paul Patton and Philip Beitchman. Cambridge: Semiotext(e), 1983. BBC. "Lance Armstong: Usada Report Labels Him 'a Serial Cheat.'" BBC Online 11 Oct. 2012. 1 Dec. 2013 ‹http://www.bbc.co.uk/sport/0/cycling/19903716›. Butler, Judith. Giving an Account of Oneself. New York: Fordham University Press, 2005. Clark, Taylor. Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture. New York: Back Bay, 2008. Coupland, Douglas. Marshall McLuhan. Toronto: Penguin Books, 2009. Debord, Guy. Society of the Spectacle. Detroit: Black & Red: 1977. Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Toronto: Knopf Canada, 1999. Lupica, Mike. "Alex Rodriguez Beginning to Look a Lot like Lance Armstrong." NY Daily News. 6 Oct. 2013. 1 Dec. 2013 ‹http://www.nydailynews.com/sports/baseball/lupica-a-rod-tour-de-lance-article-1.1477544›. McLuhan, Marshall. Understanding Media: The Extensions of Man. New York: McGraw-Hill Book Company, 1964. NY Vitality. "Testosterone Treatment." NY Vitality. 1 Dec. 2013 ‹http://vitalityhrt.com/hgh.html›. Thompson, Teri, and Nathaniel Vinton. "What Does Alex Rodriguez Hope to Accomplish by Following Lance Armstrong's Legal Blueprint?" NY Daily News 5 Oct. 2013. 1 Dec. 2013 ‹http://www.nydailynews.com/sports/i-team/a-rod-hope-accomplish-lance-blueprint-article-1.1477280›. Virilio, Paul. Speed and Politics. Trans. Mark Polizzotti. New York: Semiotext(e), 1986.

Introduction This paper offers a survey of familiar popular music performers and songwriters who reference coffee in their work. It examines three areas of discourse: the psychoactive effects of caffeine, coffee and courtship rituals, and the politics of coffee consumption. I claim that coffee carries a cultural and musicological significance comparable to that of the chemical stimulants and consumer goods more readily associated with popular music. Songs about coffee may not be as potent as those featuring drugs and alcohol (Primack; Schapiro), or as common as those referencing commodities like clothes and cars (Englis; McCracken), but they do feature across a wide range of genres, some of which enjoy archetypal associations with this beverage. m.o.m.m.y. Needs c.o.f.f.e.e.: The Psychoactive Effect of Coffee The act of performing and listening to popular music involves psychological elements comparable to the overwhelming sensory experience of drug taking: altered perceptions, repetitive grooves, improvisation, self-expression, and psychological empathy—such as that between musician and audience (Curry). Most popular music genres are, as a result, culturally and sociologically identified with the consumption of at least one mind-altering substance (Lyttle; Primack; Schapiro). While the analysis of lyrics referring to this theme has hitherto focused on illegal drugs and alcoholic beverages (Cooper), coffee and its psychoactive ingredient caffeine have been almost entirely overlooked (Summer). The most recent study of drugs in popular music, for example, defined substance use as “tobacco, alcohol, marijuana, cocaine and other stimulants, heroin and other opiates, hallucinogens, inhalants, prescription drugs, over-the-counter drugs, and nonspecific substances” (Primack 172), thereby ignoring a chemical stimulant consumed by 90 per cent of adult Americans every day (Lovett). The wide availability of coffee and the comparatively mild effect of caffeine means that its consumption rarely causes harm. One researcher has described it as a ubiquitous and unobtrusive “generalised public activity […] ‘invisible’ to analysts seeking distinctive social events” (Cooper 92). Coffee may provide only a relatively mild “buzz”—but it is now accepted that caffeine is an addictive substance (Juliano) and, due to its universal legality, coffee is also the world’s most extensively traded and enthusiastically consumed psychoactive consumer product (Juliano 1). The musical genre of jazz has a longstanding relationship with marijuana and narcotics (Curry; Singer; Tolson; Winick). Unsurprisingly, given its Round Midnight connotations, jazz standards also celebrate the restorative impact of coffee. Exemplary compositions include Burke/Webster’s insomniac torch song Black Coffee, which provided hits for Sarah Vaughan (1949), Ella Fitzgerald (1953), and Peggy Lee (1960); and Frank Sinatra’s recordings of Hilliard/Dick’s The Coffee Song (1946, 1960), which satirised the coffee surplus in Brazil at a time when this nation enjoyed a near monopoly on production. Sinatra joked that this ubiquitous drink was that country’s only means of liquid refreshment, in a refrain that has since become a headline writer’s phrasal template: “There’s an Awful Lot of Coffee in Vietnam,” “An Awful Lot of Coffee in the Bin,” and “There’s an Awful Lot of Taxes in Brazil.” Ethnographer Aaron Fox has shown how country music gives expression to the lived social experience of blue-collar and agrarian workers (Real 29). Coffee’s role in energising working class America (Cooper) is featured in such recordings as Dolly Parton’s Nine To Five (1980), which describes her morning routine using a memorable “kitchen/cup of ambition” rhyme, and Don't Forget the Coffee Billy Joe (1973) by Tom T. Hall which laments the hardship of unemployment, hunger, cold, and lack of healthcare. Country music’s “tired truck driver” is the most enduring blue-collar trope celebrating coffee’s analeptic powers. Versions include Truck Drivin' Man by Buck Owens (1964), host of the country TV show Hee Haw and pioneer of the Bakersfield sound, and Driving My Life Away from pop-country crossover star Eddie Rabbitt (1980). Both feature characteristically gendered stereotypes of male truck drivers pushing on through the night with the help of a truck stop waitress who has fuelled them with caffeine. Johnny Cash’s A Cup of Coffee (1966), recorded at the nadir of his addiction to pills and alcohol, has an incoherent improvised lyric on this subject; while Jerry Reed even prescribed amphetamines to keep drivers awake in Caffein [sic], Nicotine, Benzedrine (And Wish Me Luck) (1980). Doye O’Dell’s Diesel Smoke, Dangerous Curves (1952) is the archetypal “truck drivin’ country” song and the most exciting track of its type. It subsequently became a hit for the doyen of the subgenre, Red Simpson (1966). An exhausted driver, having spent the night with a woman whose name he cannot now recall, is fighting fatigue and wrestling his hot-rod low-loader around hairpin mountain curves in an attempt to rendezvous with a pretty truck stop waitress. The song’s palpable energy comes from its frenetic guitar picking and the danger implicit in trailing a heavy load downhill while falling asleep at the wheel. Tommy Faile’s Phantom 309, a hit for Red Sovine (1967) that was later covered by Tom Waits (Big Joe and the Phantom 309, 1975), elevates the “tired truck driver” narrative to gothic literary form. Reflecting country music’s moral code of citizenship and its culture of performative storytelling (Fox, Real 23), it tells of a drenched and exhausted young hitchhiker picked up by Big Joe—the driver of a handsome eighteen-wheeler. On arriving at a truck stop, Joe drops the traveller off, giving him money for a restorative coffee. The diner falls silent as the hitchhiker orders up his “cup of mud”. Big Joe, it transpires, is a phantom trucker. After running off the road to avoid a school bus, his distinctive ghost rig now only reappears to rescue stranded travellers. Punk rock, a genre closely associated with recreational amphetamines (McNeil 76, 87), also features a number of caffeine-as-stimulant songs. Californian punk band, Descendents, identified caffeine as their drug of choice in two 1996 releases, Coffee Mug and Kids on Coffee. These songs describe chugging the drink with much the same relish and energy that others might pull at the neck of a beer bottle, and vividly compare the effects of the drug to the intense rush of speed. The host of “New Music News” (a segment of MTV’s 120 Minutes) references this correlation in 1986 while introducing the band’s video—in which they literally bounce off the walls: “You know, while everybody is cracking down on crack, what about that most respectable of toxic substances or stimulants, the good old cup of coffee? That is the preferred high, actually, of California’s own Descendents—it is also the subject of their brand new video” (“New Music News”). Descendents’s Sessions EP (1997) featured an overflowing cup of coffee on the sleeve, while punk’s caffeine-as-amphetamine trope is also promulgated by Hellbender (Caffeinated 1996), Lagwagon (Mr. Coffee 1997), and Regatta 69 (Addicted to Coffee 2005). Coffee in the Morning and Kisses in the Night: Coffee and Courtship Coffee as romantic metaphor in song corroborates the findings of early researchers who examined courtship rituals in popular music. Donald Horton’s 1957 study found that hit songs codified the socially constructed self-image and limited life expectations of young people during the 1950s by depicting conservative, idealised, and traditional relationship scenarios. He summarised these as initial courtship, honeymoon period, uncertainty, and parting (570-4). Eleven years after this landmark analysis, James Carey replicated Horton’s method. His results revealed that pop lyrics had become more realistic and less bound by convention during the 1960s. They incorporated a wider variety of discourse including the temporariness of romantic commitment, the importance of individual autonomy in relationships, more liberal attitudes, and increasingly unconventional courtship behaviours (725). Socially conservative coffee songs include Coffee in the Morning and Kisses in the Night by The Boswell Sisters (1933) in which the protagonist swears fidelity to her partner on condition that this desire is expressed strictly in the appropriate social context of marriage. It encapsulates the restrictions Horton identified on courtship discourse in popular song prior to the arrival of rock and roll. The Henderson/DeSylva/Brown composition You're the Cream in My Coffee, recorded by Annette Hanshaw (1928) and by Nat King Cole (1946), also celebrates the social ideal of monogamous devotion. The persistence of such idealised traditional themes continued into the 1960s. American pop singer Don Cherry had a hit with Then You Can Tell Me Goodbye (1962) that used coffee as a metaphor for undying and everlasting love. Otis Redding’s version of Butler/Thomas/Walker’s Cigarettes and Coffee (1966)—arguably soul music’s exemplary romantic coffee song—carries a similar message as a couple proclaim their devotion in a late night conversation over coffee. Like much of the Stax catalogue, Cigarettes and Coffee, has a distinctly “down home” feel and timbre. The lovers are simply content with each other; they don’t need “cream” or “sugar.” Horton found 1950s blues and R&B lyrics much more sexually explicit than pop songs (567). Dawson (1994) subsequently characterised black popular music as a distinct public sphere, and Squires (2002) argued that it displayed elements of what she defined as “enclave” and “counterpublic” traits. Lawson (2010) has argued that marginalised and/or subversive blues artists offered a form of countercultural resistance against prevailing social norms. Indeed, several blues and R&B coffee songs disregard established courtship ideals and associate the product with non-normative and even transgressive relationship circumstances—including infidelity, divorce, and domestic violence. Lightnin’ Hopkins’s Coffee Blues (1950) references child neglect and spousal abuse, while the narrative of Muddy Waters’s scorching Iodine in my Coffee (1952) tells of an attempted poisoning by his Waters’s partner. In 40 Cups of Coffee (1953) Ella Mae Morse is waiting for her husband to return home, fuelling her anger and anxiety with caffeine. This song does eventually comply with traditional courtship ideals: when her lover eventually returns home at five in the morning, he is greeted with a relieved kiss. In Keep That Coffee Hot (1955), Scatman Crothers supplies a counterpoint to Morse’s late-night-abandonment narrative, asking his partner to keep his favourite drink warm during his adulterous absence. Brook Benton’s Another Cup of Coffee (1964) expresses acute feelings of regret and loneliness after a failed relationship. More obliquely, in Coffee Blues (1966) Mississippi John Hurt sings affectionately about his favourite brand, a “lovin’ spoonful” of Maxwell House. In this, he bequeathed the moniker of folk-rock band The Lovin’ Spoonful, whose hits included Do You Believe in Magic (1965) and Summer in the City (1966). However, an alternative reading of Hurt’s lyric suggests that this particular phrase is a metaphorical device proclaiming the author’s sexual potency. Hurt’s “lovin’ spoonful” may actually be a portion of his seminal emission. In the 1950s, Horton identified country as particularly “doleful” (570), and coffee provides a common metaphor for failed romance in a genre dominated by “metanarratives of loss and desire” (Fox, Jukebox 54). Claude Gray’s I'll Have Another Cup of Coffee (Then I’ll Go) (1961) tells of a protagonist delivering child support payments according to his divorce lawyer’s instructions. The couple share late night coffee as their children sleep through the conversation. This song was subsequently recorded by seventeen-year-old Bob Marley (One Cup of Coffee, 1962) under the pseudonym Bobby Martell, a decade prior to his breakthrough as an international reggae star. Marley’s youngest son Damian has also performed the track while, interestingly in the context of this discussion, his older sibling Rohan co-founded Marley Coffee, an organic farm in the Jamaican Blue Mountains. Following Carey’s demonstration of mainstream pop’s increasingly realistic depiction of courtship behaviours during the 1960s, songwriters continued to draw on coffee as a metaphor for failed romance. In Carly Simon’s You’re So Vain (1972), she dreams of clouds in her coffee while contemplating an ostentatious ex-lover. Squeeze’s Black Coffee In Bed (1982) uses a coffee stain metaphor to describe the end of what appears to be yet another dead-end relationship for the protagonist. Sarah Harmer’s Coffee Stain (1998) expands on this device by reworking the familiar “lipstick on your collar” trope, while Sexsmith & Kerr’s duet Raindrops in my Coffee (2005) superimposes teardrops in coffee and raindrops on the pavement with compelling effect. Kate Bush’s Coffee Homeground (1978) provides the most extreme narrative of relationship breakdown: the true story of Cora Henrietta Crippin’s poisoning. Researchers who replicated Horton’s and Carey’s methodology in the late 1970s (Bridges; Denisoff) were surprised to find their results dominated by traditional courtship ideals. The new liberal values unearthed by Carey in the late 1960s simply failed to materialise in subsequent decades. In this context, it is interesting to observe how romantic coffee songs in contemporary soul and jazz continue to disavow the post-1960s trend towards realistic social narratives, adopting instead a conspicuously consumerist outlook accompanied by smooth musical timbres. This phenomenon possibly betrays the influence of contemporary coffee advertising. From the 1980s, television commercials have sought to establish coffee as a desirable high end product, enjoyed by bohemian lovers in a conspicuously up-market environment (Werder). All Saints’s Black Coffee (2000) and Lebrado’s Coffee (2006) identify strongly with the culture industry’s image of coffee as a luxurious beverage whose consumption signifies prominent social status. All Saints’s promotional video is set in a opulent location (although its visuals emphasise the lyric’s romantic disharmony), while Natalie Cole’s Coffee Time (2008) might have been itself written as a commercial. Busting Up a Starbucks: The Politics of Coffee Politics and coffee meet most palpably at the coffee shop. This conjunction has a well-documented history beginning with the establishment of coffee houses in Europe and the birth of the public sphere (Habermas; Love; Pincus). The first popular songs to reference coffee shops include Jaybird Coleman’s Coffee Grinder Blues (1930), which boasts of skills that precede the contemporary notion of a barista by four decades; and Let's Have Another Cup of Coffee (1932) from Irving Berlin’s depression-era musical Face The Music, where the protagonists decide to stay in a restaurant drinking coffee and eating pie until the economy improves. Coffee in a Cardboard Cup (1971) from the Broadway musical 70 Girls 70 is an unambiguous condemnation of consumerism, however, it was written, recorded and produced a generation before Starbucks’ aggressive expansion and rapid dominance of the coffee house market during the 1990s. The growth of this company caused significant criticism and protest against what seemed to be a ruthless homogenising force that sought to overwhelm local competition (Holt; Thomson). In response, Starbucks has sought to be defined as a more responsive and interactive brand that encourages “glocalisation” (de Larios; Thompson). Koller, however, has characterised glocalisation as the manipulative fabrication of an “imagined community”—whose heterogeneity is in fact maintained by the aesthetics and purchasing choices of consumers who make distinctive and conscious anti-brand statements (114). Neat Capitalism is a more useful concept here, one that intercedes between corporate ideology and postmodern cultural logic, where such notions as community relations and customer satisfaction are deliberately and perhaps somewhat cynically conflated with the goal of profit maximisation (Rojek). As the world’s largest chain of coffee houses with over 19,400 stores in March 2012 (Loxcel), Starbucks is an exemplar of this phenomenon. Their apparent commitment to environmental stewardship, community relations, and ethical sourcing is outlined in the company’s annual “Global Responsibility Report” (Vimac). It is also demonstrated in their engagement with charitable and environmental non-governmental organisations such as Fairtrade and Co-operative for Assistance and Relief Everywhere (CARE). By emphasising this, Starbucks are able to interpellate (that is, “call forth”, “summon”, or “hail” in Althusserian terms) those consumers who value environmental protection, social justice and ethical business practices (Rojek 117). Bob Dylan and Sheryl Crow provide interesting case studies of the persuasive cultural influence evoked by Neat Capitalism. Dylan’s 1962 song Talkin’ New York satirised his formative experiences as an impoverished performer in Greenwich Village’s coffee houses. In 1995, however, his decision to distribute the Bob Dylan: Live At The Gaslight 1962 CD exclusively via Starbucks generated significant media controversy. Prominent commentators expressed their disapproval (Wilson Harris) and HMV Canada withdrew Dylan’s product from their shelves (Lynskey). Despite this, the success of this and other projects resulted in the launch of Starbucks’s in-house record company, Hear Music, which released entirely new recordings from major artists such as Ray Charles, Paul McCartney, Joni Mitchell, Carly Simon and Elvis Costello—although the company has recently announced a restructuring of their involvement in this venture (O’Neil). Sheryl Crow disparaged her former life as a waitress in Coffee Shop (1995), a song recorded for her second album. “Yes, I was a waitress. I was a waitress not so long ago; then I won a Grammy” she affirmed in a YouTube clip of a live performance from the same year. More recently, however, Crow has become an avowed self-proclaimed “Starbucks groupie” (Tickle), releasing an Artist’s Choice (2003) compilation album exclusively via Hear Music and performing at the company’s 2010 Annual Shareholders’s Meeting. Songs voicing more unequivocal dissatisfaction with Starbucks’s particular variant of Neat Capitalism include Busting Up a Starbucks (Mike Doughty, 2005), and Starbucks Takes All My Money (KJ-52, 2008). The most successful of these is undoubtedly Ron Sexsmith’s Jazz at the Bookstore (2006). Sexsmith bemoans the irony of intense original blues artists such as Leadbelly being drowned out by the cacophony of coffee grinding machines while customers queue up to purchase expensive coffees whose names they can’t pronounce. In this, he juxtaposes the progressive patina of corporate culture against the circumstances of African-American labour conditions in the deep South, the shocking incongruity of which eventually cause the old bluesman to turn in his grave. Fredric Jameson may have good reason to lament the depthless a-historical pastiche of postmodern popular culture, but this is no “nostalgia film”: Sexsmith articulates an artfully framed set of subtle, sensitive, and carefully contextualised observations. Songs about coffee also intersect with politics via lyrics that play on the mid-brown colour of the beverage, by employing it as a metaphor for the sociological meta-narratives of acculturation and assimilation. First popularised in Israel Zangwill’s 1905 stage play, The Melting Pot, this term is more commonly associated with Americanisation rather than miscegenation in the United States—a nuanced distinction that British band Blue Mink failed to grasp with their memorable invocation of “coffee-coloured people” in Melting Pot (1969). Re-titled in the US as People Are Together (Mickey Murray, 1970) the song was considered too extreme for mainstream radio airplay (Thompson). Ike and Tina Turner’s Black Coffee (1972) provided a more accomplished articulation of coffee as a signifier of racial identity; first by associating it with the history of slavery and the post-Civil Rights discourse of African-American autonomy, then by celebrating its role as an energising force for African-American workers seeking economic self-determination. Anyone familiar with the re-casting of black popular music in an industry dominated by Caucasian interests and aesthetics (Cashmore; Garofalo) will be unsurprised to find British super-group Humble Pie’s (1973) version of this song more recognisable. Conclusion Coffee-flavoured popular songs celebrate the stimulant effects of caffeine, provide metaphors for courtship rituals, and offer critiques of Neat Capitalism. Harold Love and Guthrie Ramsey have each argued (from different perspectives) that the cultural micro-narratives of small social groups allow us to identify important “ethnographic truths” (Ramsey 22). Aesthetically satisfying and intellectually stimulating coffee songs are found where these micro-narratives intersect with the ethnographic truths of coffee culture. 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