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1

Vyas, Preeta H. Key account management. Ahmedabad: Indian Institute of Management, 2012.

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2

Bickelmann, Rolf E. Key Account Management. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-89051-1.

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3

Jensen, Ove. Key-Account-Management. Wiesbaden: Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-663-10468-1.

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4

Woodburn, Diana, and Malcolm McDonald, eds. Key Account Management. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119207252.

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Jensen, Ove. Key-Account-Management. Wiesbaden: Deutscher Universitätsverlag, 2001. http://dx.doi.org/10.1007/978-3-663-08628-4.

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6

Rau, Harald. Key Account Management. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-82729-6.

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7

Verra, G. J. Global account management. New York: Routledge, 2003.

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8

Cheverton, Peter. Key Account Management 3rd edition. London: Kogan Page Publishers, 2006.

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9

(Leiden), Hilarius Publicaties, ed. Succesvol shapen van key accounts. [Amsterdam etc.]: Financial Times/Prentice Hall, 2003.

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10

Langdon, Ken. Key accounts are different: Sales solutions for key account managers. London: Pitman, 1995.

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11

Diana, Woodburn, ed. Key account management: The definitive guide. 2nd ed. Amsterdam: Butterworth-Heinemann, 2007.

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12

Woodburn, Diana. Key account management: The definitive guide. 3rd ed. Chichester, West Sussex, U.K: Wiley, 2011.

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13

E, Heiman Stephen, and Tuleja Tad 1944-, eds. Successful large account management. London: Kogan Page, 1994.

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14

B, Miller Robert. Successful large account management. New York: H. Holt, 1991.

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15

1944-, Tuleja Tad, ed. Successful large account management. New York, NY: Warner Books, 1991.

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16

Seidler, Markus. Key-Account-Management in der Automobilindustrie. Wiesbaden: Springer Fachmedien, 2009.

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17

Gegenmantel, Rolf. Key-Account-Management in der Konsumgüterindustrie. Wiesbaden: Deutscher Universitätsverlag, 1996. http://dx.doi.org/10.1007/978-3-663-08629-1.

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18

Rolf, Laurelli, ed. Key account management: Nyckeln till framgång. Stockholm: Ekerlids Förlag, 1997.

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19

Sidow, Hans D. Key-Account-Management: Wettbewerbsvorteile durch Kundenbezogene Verkaufsstrategien. Landsberg: Mod. Industrie, 1991.

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20

Biesel, Hartmut H. Key Account Management erfolgreich planen und umsetzen. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4279-1.

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21

Biesel, Hartmut H., ed. Key Account Management erfolgreich planen und umsetzen. Wiesbaden: Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9064-8.

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22

Biesel, Hartmut H. Key Account Management erfolgreich planen und umsetzen. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-92095-9.

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23

Key account management: The route to profitable key supplier status. London: Kogan Page Limited, 1999.

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24

1957-, Rogers Beth, and Chartered Institute of Marketing, eds. Key account management: Learning from supplier and customer perspectives. Oxford: Butterworth-Heinemann, 1998.

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25

Key account management: Tools and techniques for achieving profitable key supplier status. 5th ed. Philadelphia, PA: Kogan Page, 2012.

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26

Moorman, Mike. Key Account Management Excellence in Pharma & Medtech. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003226512.

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27

Key account management: Tools and techniques for achieving profitable key supplier status. 4th ed. Philadelphia: Kogan Page Limited, 2008.

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28

Manage globally, sell locally: The art of strategic account management. Burr Ridge, Ill: Irwin Professional Pub., 1995.

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29

Key Account Management. Muenchen: Redline Wirtschaft bei Ueberreuter, 2004.

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30

Toscano-Ruffilli, Rosella. Key Account Management. Midas Verlag Ag, 2004.

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31

Jensen, Ove. Key-Account-Management. Deutscher Universitäts Verlag, 2004.

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32

Key Account Management. 2nd ed. Kogan Page, 2001.

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33

Sales & Key Account Management. Int. Cengage Business Press, 2004.

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34

Hughes, David. Successful Key Account Management. Troubador Publishing Limited, 2020.

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35

Capon, Noel. Praxishandbuch Key Account- Management. Campus Sachbuch, 2003.

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36

Hughes, David. Successful Key Account Management. Troubador Publishing Limited, 2020.

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37

Sieck, Hartmut. Key Account Management Im Mittelstand. Wiley-VCH, 2005.

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38

Key Account Management (Cranfield Report). Financial Times Prentice Hall, 1999.

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39

Reintgen, Stefan. Key Account Management - das Praxishandbuch B2B. Wiley & Sons, Incorporated, John, 2017.

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40

Jensen, Ove. Key-Account-Management. Gestaltung - Determinanten - Erfolgsauswirkungen. Deutscher Universitäts-Verlag GmbH, 2001.

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41

Malcolm Mcdonald on Key Account Management. Kogan Page, Limited, 2017.

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42

Woodburn, Diana, and Malcolm McDonald. Key Account Management: The Definitive Guide. Wiley & Sons, Incorporated, John, 2012.

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43

Woodburn, Diana, and Malcolm McDonald. Key Account Management: The Definitive Guide. Wiley & Sons, Incorporated, John, 2012.

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44

Woodburn, Diana, and Malcolm McDonald. Key Account Management: The Definitive Guide. Wiley & Sons, Incorporated, John, 2012.

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45

McDonald, Malcolm, and Beth Rogers. Malcolm Mcdonald on Key Account Management. Kogan Page, Limited, 2017.

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46

Woodburn, Diana, and Malcolm McDonald. Key Account Management: The Definitive Guide. Wiley & Sons, Incorporated, John, 2019.

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47

Woodburn, Diana, and Malcolm McDonald. Key Account Management: The Definitive Guide. Wiley & Sons, Limited, John, 2015.

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48

Woodburn, Diana, and Malcolm McDonald. Key Account Management: The Definitive Guide. Taylor & Francis Group, 2007.

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49

Reintgen, Stefan. Key Account Management - das Praxishandbuch B2B. Wiley & Sons, Incorporated, John, 2017.

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50

Key-Account-Management in der Automobilindustrie. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-9995-5.

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