Dissertations / Theses on the topic 'Kampung'
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Indraswari, Indraswari, and indrayayan@yahoo com. "Women and Warung in an Urban Kampung." The Australian National University. Research School of Pacific and Asian Studies, Department of Anthropology, 2006. http://thesis.anu.edu.au./public/adt-ANU20091022.173123.
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This thesis is a study of women, warung (small shops) and Cicadas kampung community of Bandung, West Java. Data on warung, women, and the Cicadas kampung is based on 12 months fieldwork in 2002. To collect the data, a combination of in-depth interviews, observation and participant observation were adopted. In this research I explore the warung issue from the perspective of warung owners and other members of the kampung.
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From the owners point of view the main reason to establish warung is to extend the limited income produced by their family members to make ends meet. Other reasons are the possibility to combine income earning activities with domestic chores and social prestige. Having a warung gives more social prestige to a woman warung owner than being a domestic helper. On the other hand, having a job in the formal sector is considered better than conducting a warung business.
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From the kampung residents point of view, the reasons to shop at warung are mainly related to certain services offered by warung which are not available in other trading sectors. Warung offer small quantities of goods and credit. These services match the socioeconomic condition of the people, who are mostly low income. For the poor, warung indeed support them by providing these affordable services which are in accord with their purchasing power. Moreover shopping at warung enables the people to save, especially when buying cooked food. For kampung people, cooking may lead to a higher cost. Proximity is another reason people shop at warungwhich could be as close as next doorand this saves them transportation costs.
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Warung are also a social centre where people interact and discuss community affairs. Buying snacks (jajan) and credit (nganjuk) are important practices which mark the relationship between warung owners and their customers. These practices are less likely to characterize other trading sectors.
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More women than men run warung because having a warung enables women to combine reproductive and productive work, though this leads to the women working extremely long hoursup to 16 hours a dayto perform both tasks. Warung can also be seen as an extension of womens domestic responsibilities, by reinvesting money and providing meals for their family.
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Thompson, Eric C. "In K.L.-and-Kampung : urbanism in rural Malaysia /." Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/6571.
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Kuswardono. "Project benefit evaluation : the case of the Kampung Improvement Program." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/68322.
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Catalfamo, Vittoria. "Casas para um planeta pequeno." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2017. http://hdl.handle.net/10400.5/15359.
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Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Interiores e Reabilitação do Edificado apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.N/A
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Ida, Rachmah. "Watching Indonesian sinetron: imagining communities around the television." Curtin University of Technology, Dept. of Media and Information, 2006. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=17833.
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This thesis is about the everyday cultural practices of communal television viewing by urban kampung people. It challenges the institutional frameworks and constructs about the television audience. To achieve this, the thesis looks at the cultural context of the television set and its uses in urban kampung households and the neighbourhood system. Studies on urban kampung community in Indonesia so far have focused on the socio-economic and cultural practices of the people in relation to state ideological matters (e.g. Guinness, 1989; Sullivan, 1994; Brenner, 1998). This thesis is an attempt to extend the investigation about the cultural practices of the kampung community in relation to media use in the era of competitive private television in the early 2000s. As those kampung people have existentially engaged in fashioning their own lives neither as rural subjects nor urban/ity subjects, their narratives in responding to televised images and representations (of women in particular) shape the particularity of the cultural scene of these marginalized subjects. Taking up their social economic background and the particularities of socio-cultural circumstances of the kampung, this present study takes a close look into the day-to-day communal viewing practice of the kampung female viewers of the most-watched local program on Indonesian television, that is sinetron (television drama).Extending the argument of Ien Ang and others into the Indonesian context, the thesis concludes that the national television audience as a unified, atomistic and controllable entity, as is institutionally imagined, does not exist. Rather, watching television, particularly among the urban middle to lower class community, is a discursive practice overwhelmingly showing the diverse, particular, and unpredictable attitudes, which challenge the account of 'the audience' that characterises the industry, the state and, ironically, also the intellectual critical knowledge producers.
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Hitam, Mizan Bin. "Development policies and the urban kampung : an investigation into urban development policies related to the future of Malaysian urban kampungs with special reference to Malacca." Thesis, University of Newcastle Upon Tyne, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.321289.
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Harjoko, Triatno Yudo, and n/a. "Urban kampung: its genesis and transformation into metropolis, with particular reference to Penggilingan in Jakarta." University of Canberra. Resources, Environmental and Heritage Sciences, 2003. http://erl.canberra.edu.au./public/adt-AUC20050411.145222.
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Urbanism in the discipline of architecture has largely been confined to the
analysis of physical appearance of cities. Such an analysis may overlook the crucial
issue, which is political, on the spatial formation of a city like Jakarta This formation
results from the structuration process of a society where the production and
reproduction of society assumes domination from one another. In a dual society, such
as in the city of Jakarta, such a process has an implication of the urban form, that is,
the dual quality of urbanism.
This study examines this dual image of Jakarta, with a particular concern for
the transformation of the inner dynamic of its social life. It concerns the triad of
knowledge-power-space in which the society is produced and reproduced in the timespace
dimension. The kampung is investigated as a locale of social practices,
especially in regard to the low-income urban population. The idea and term
tropotopia is introduced to describe urban form or spatiality that is in a continuous
process of formation and transformation.
The study looks particularly the history of the reproduction of society in
Indonesia, where dominant social systems control allocative and authoritative
resources. Such practices primarily govern the spatial formation of Jakarta. In these
systems, planners and designers acting as agents have played crucial roles in the
structuration of society, and of the space. Planners and designers are seen to be part
of the episteme that develops and informs the poor relation of society. The
dissertation concludes with a reflection on the ways in which the dual quality of
Jakarta is revealed in the interplay in social practices within a triadic knowledge-power-
space.
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Djajadiningrat, Hasan Mustafa. "Sustainable urban development in the Kampung Improvement Programme : a case study of Jakarta, Indonesia." Thesis, University of Sheffield, 1995. http://etheses.whiterose.ac.uk/14841/.
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Recently, "sustainable development" has become the key concept in the integration of environmental and economic policy. However, little literature considers the links between sustainable development and urban development. This research focuses on these concepts and attempts to develop the term sustainable urban development through an investigation of the "Kampung Improvement Programme (KIP)", and particularly, a case study of Jakarta - Indonesia. The main objectives of the research are to examine the sustainability of KIPMIlT in Jakarta, specifically to analyse the physical, economic, social and environmental characteristics that positively affect urban systems and should be considered as a component of sustainable urban development as a means of improving quality of life and standards of living. The analysis is based on the data collected from two types of kampung areas: improved kampungs and unimproved kampungs. Moreover, each of these have two types of surveys: the household survey which examines the extent of movement of the people to the urban kampungs and their physical, social and economic living conditions; and the leadership survey which examines the extent to which kampungs settlers have participation, opinions, perception and satisfaction in the KIP. The study concludes that the impact of KIP of the kampung study areas in Jakarta has been to improve not only the physical and environment conditions but also the social and economic conditions of the people as a means of increasing the standards of living and improving the quality of life. In considering the implications of these findings on sustainable urban development in Jakarta, it is shown that the KIP has been concerned with the creation of balanced urban development which does not jeopardise future generations. It is based on social, economic, physical and environment activities, and integrated approach among the government, community participation and international agencies.
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Nugroho, Prihadi Verfasser], Einhard [Akademischer Betreuer] [Schmidt-Kallert, and Hartmut [Gutachter] Hirsch-Kreinsen. "The role of local institutions in industrial cluster development in Indonesia : The cases of Javanese batik clusters in Kampung Laweyan, Kampung Kauman and Lasem area / Prihadi Nugroho. Betreuer: Einhard Schmidt-Kallert. Gutachter: Hartmut Hirsch-Kreinsen." Dortmund : Universitätsbibliothek Dortmund, 2014. http://d-nb.info/110547609X/34.
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Blackburn, Sarah-SoonLing. ""Almost the same, but not quite" postcolonial Malaysian identity formation in Lat's Kampung boy and Town boy /." Diss., Connect to the thesis, 2009. http://hdl.handle.net/10066/3613.
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Maliki, Nor Zarifah. "Kampung / landscape : rural-urban migrants’ interpretations of their home landscape. The case of Alor Star and Kuala Lumpur." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/791.
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Kampung is a pervasive concept in Malay Culture and considered counter urban in contemporary discourse. Rural to urban migration of the Malays from kampung to cities occur at an accelerated pace in urbanizing Malaysia. Rural migrants are said to remain attached to their rural kampung lifestyles and find the socio-spatial character of urban environment difficult to adapt to. Previous studies on rural kampung by anthropologists and social scientists have unpacked the socio-economic and cultural aspects of kampung Malays in rural area. My study of migrants in Alor Star and Kuala Lumpur is focused on the landscape meanings of kampung and explores how these ideas have been brought across to a city environment. I investigated the meanings and symbolic values that kampung holds to the rural-urban migrants through a ‘landscape lens’. I recorded the experiences of the rural-urban migrants in adapting to an urban landscape, identified kampung elements to which people have strong attachment with and highlighted the kampung characteristics that could be maintained or replicated in order to address the maladaptation of the migrants and enhance their urban living experience. Study participants were rural-urban migrant respondents from rural kampung in Yan, Kedah who have either moved to Kuala Lumpur or Alor Star. The case studies in the two cities were carried out using qualitative methods including photo elicitation, in-depth interviews, model mapping techniques and participant observation. Respondents provided narratives of their journey from kampung, moving to the city, and their process of adapting and settling in cities. Challenges in adaptation to city living spaces included spatial use, privacy, social relationships, safety and surveillance. My findings demonstrated that the memory of kampung plays a significant part in guiding the life of respondents in the city, and that the image of kampung is pervasive in the daily social and spatial practice of rural-urban migrants, guiding respondents’ level of adaptation and place-making in the city landscape. The use of landscape as lens was helpful in interpreting the complex and multivalent kampung meanings. Addressing a dynamic kampung idea through a landscape framework highlights the strong parallels between kampung and the early landscape concepts. The process of unweaving the meanings of kampung have illustrated that kampung ideas have the potential to inspire a landscape design language that could mitigate the harsh contrast between rural and urban Malaysia.
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Arvidsson, Christina. "Empowerment of Women through a Colourful slum-project : A case of the slum-upgrading project in Kampung Tridi of Indonesia." Thesis, Linnéuniversitetet, Institutionen för samhällsstudier (SS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85751.
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This study aims to evaluate if a slum-upgrading project in 2016 in Malang, Indonesia lead to empowerment of the women living in the neighbourhood. The study uses the concept of Empowerment by Naila Kabeer as a theoretical lens and focuses on women’s resources, agency and achievement after the project was carried out. The study was conducted as a Minor Field Study, which relied mainly on semi-structured interviews, which were complemented with personal observation. The respondents were selected purposively: meaning only those who participated in the painting project. The study findings are limited to the case explored and do not thus aim to a generalization on other projects in Indonesia. Findings are however informative for similar projects in similar contexts. The findings indicate that women were initially excluded from official decision-making during the project. In spite of this, however, the project enabled women to be more active in the economy to organize their own meetings and become responsible for the communal cleaning and events in the area. This participation led women to also have more to say in the community and they have been able to increase their savings and set goals for their families and children, which was impossible before the existence of the slum-upgrading in the area.
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Tondobala, Linda. "La dynamique des villes et la transformation des villages urbains en Indonésie : les kampung de Bitung (Célèbes-nord) face à l'emprise urbaine." Paris 8, 1996. http://www.theses.fr/1996PA081091.
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Les terrains qui presentent un statut ambigu connaitront toujours un regime juridique pluriel en matiere du droit foncier, ou se juxtaposent l'ancien droit occidental, le droit foncier national et le droit coutumier. Ils sont aujourd'hui le lieu privilegie du developpement du kampung (quartiers d'habitation populaires situes dans la zone administrative de la ville). L'existence de plusieurs titres et types d'occupation du sol confirme les pratiques populaires d'installation dans les kampung. Le kampung est un habitat organique, qui releve de la dynamique des menages. Trois elements essentiels caracterisent la strategie residentielle des populations des kampung :. L'acces du sol : l'utilisation de la strategie familiale et du reseau relationnel;. La production de l'habitat : predominance de l'auto-construction, de la transmission par l'heritage de la parcelle ou de logement et de la forme evolutive d'une maison;. L'usage de l7espace : role prioritairement socio-economique de l'habitat. Cette strategie revele une modalite d'integration de la population dans la ville. La realite du terrain montre que le programme d'habitat formel mis en oeuvre jusqu'a present afin de faire face aux problemes du logement, notamment pour la population a faible revenu, n'est pas tout a fait approprie. Vouloir resoudre le probleme du logement par la technologie peut engendrer des effets secondaires nefastes, notamment en raison de nombreux aspects complexes lies au mode de vie des habitantsLand wich present an ambigious status still recognise a differents sets of land laws, i. E. Legal system (national law) stands side by side with traditional western law and customary law. Actualy, they represent the privileged place of development in the kampung (popular quarter situated in the administrative areas of the town). The presence of several titles and types of land occupation confirme the practice of instalation of settlements in the kampung. The kampung is an organic habitat wich is base on the dynamic living conditio n of the households. Three essential elements caracterise the residential strategy of kampung inhabitants :. Access to the land : use of familar and partnership net system;. The production of the housing : predominance of self-construction of transmission of the parcel by heritage and of evolution forme of the house;. Use of the space : a mainly social-economic role of the habitat. This strategy reveals a certain itnegration of the population in the city's life. The existant condition show that the program of formal habitat development wich is executed till present, is not quite adapted. The choise of technology to resolve the habitat problems has to do carrefully because it can generate the negative side effect, notably in reason of the complex aspects in relation wich the life style of the people
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Candra, Dewi Ova [Verfasser], and Ina [Akademischer Betreuer] Körner. "A decision support model for waste management in support of developing low carbon, eco region : case studies of densely populated kampung setllements in urban areas in Jakarta / Ova Candra Dewi. Betreuer: Ina Körner." Hamburg-Harburg : Universitätsbibliothek der Technischen Universität Hamburg-Harburg, 2014. http://d-nb.info/106042942X/34.
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Pešek, Miroslav. "Řízení marketingových kampaní na příkladu společnosti Hewlett-Packard." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112800.
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Main goal of this thesis is to show to the reader process of planning, realisation and management in real international enterprise Hewlett-Packard. Second goal is to distinguish the specifics of work of the local marketing department and central marketing department of HP. For evaluation of both this goals is used the comparation between theory and real situation. The whole process of planning, preparation and management is shown on the example of real campaign HP forum.
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Fredriksen, Tina, and Björlekvist Marie. "Kamphunden - avlad för att döda? : En kritisk diskursanalys av tidningars framställning av ämnet kamphundar." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-22795.
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Kamphunden har figurerat i media under de senaste 15-20 åren. Denna studie undersöker hur medias framställning av kamphunden har förändrats över tid, med åren 1999 och 2013 i fokus. Slutsatsen utifrån studien är att begreppet kamphundar framställs negativt i tidningsartiklar, men att det sakta håller på att förändras. Detta är dock en väldigt trög förändring. Den negativa framställningen av kamphundar i media påverkar samhällets syn på dessa hundar, och i förlängningen även individers beteende kring dessa hundar. Resultatet kan användas genom att jämföra medias framställning av ett fenomen med statistik kring ämnet, för att försöka skapa en uppfattning kring medias trovärdighet. Det är viktigt att belysa hur media framställer fenomen, då det i grund och botten handlar om ett vinstintresse från medias håll. Samhällets individer bör bli mer källkritiska och det är det denna studie förhoppningsvis kan hjälpa till med. Studien utfördes med hjälp av en diskursanalys, vilket är en kartläggning av texters mönster och dolda budskap i tidningsartiklar. Diskursanalysen utfördes på 20 artiklar, tio från respektive år.The choice of topic is based on our common interest in “fight dogs”. The ambition is to analyze how the term is discussed in newspapers in Sweden. The purpose of the study is to examine how newspapers portray “fight dogs” through their articles, and how this portrayal of these types of dogs have changed, focusing on the years 1999 and 2013.The purpose and question of this study have been answered through discourse analysis which has been performed on 20 articles, ten from each respective year, publicized in Swedish newspapers. The articles were collected from the database Research Retriever (Mediearkivet), and a purposeful sampling was performed. The discourse analysis is based on color coding that shows a viewable result of how the newspapers portray “fight dogs”, their owners and the situation as a whole. The color coding consists of three categories: incident, owner and precautions. The analysis is based on discourses and the possible social patterns that they create. This is done with the help of Fairclough’s three dimensional model. Fairclough’s discourse analysis is used through the study as a tool for methodology, as well as a theoretical frame of reference. The presentation and analysis of the years 1999 and 2013 were intertwined in the study, to achieve a clear red thread throughout the study, as well as transparency. The study’s analysis also presents a comparison between the discourses in the articles from the two years.
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Petyrková, Kateřina. "Návrh internetové komunikační kampaně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222229.
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The topic of this thesis is the prosperity of an internet presentation of a small company and the company’s communication with its potential customers by means of the internet. It deals with various ways of advertising and the introdution of an online shop as an important business channel
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Žďárská, Kristýna. "Návrh marketingové kampaně produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400173.
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The aim of the thesis is to propose a marketing campaign focusing on launching a new hair masks line series Circle Chronicles by Davines company on a German market. Theoretical part contains a summary of marketing problematics and communication mix. Analytical part deals with marketing environment analysis and current company´s communication mix. The final part is made of drafts of a marketing campaign for the promotion of new products.
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Bludská, Kateřina. "Reklamní kampaně na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2618.
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Diplomová práce řeší problematiku reklamních kampaní na internetu. Podrobně se věnuje pay-per-click reklamě v internetových vyhledávačích a reklamě ve srovnávačích cen (shopping comparison engines). V práci je popsána tvorba, správa i optimalizace reklamní kampaně v těchto dvou druzích internetové reklamy. Práce poskytuje jak pohled teoretický, tak zahrnuje i praktické zkušennosti z oboru. V závěru práce je nastíněna možná interakce těchto dvou druhů online reklamy.
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Vilím, Tomáš. "Analýza reklamní kampaně O2." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5253.
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In the first part of my master thesis I will describe theoretical fundamentals which are necessary for analyzing any market of telecommunication providers and their marketing campaigns. Practical part is divided into two parts. In the first one I will summarize information about all four Czech mobile telecommunication providers. The main topic of the second one is to characterize contemporary marketing communication of the O2 brand including an analysis of the particular O2 NEON campaign. I will also evaluate this campaign according to accessible information and add my personal suggestion.
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Pelc, Petr. "Hodnocení účinosti reklamní kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73856.
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Water brand Bonaqua belongs among well established brands on the Czech beverage market. In July 2007 was launched campaign "možná ti ulehčí cestu", which was primarily designed to provide much better market performance. Although this campaign was very successful, today, after three years, it is obvious that a basic goal of this campaign was not fulfilled. This thesis deals with detailed characterization of the whole campaign and with following testing and effects evaluation by using of series in-depth interviews and one focus group. Due to large amount of the gathered data about campaign I was able to identify strong and weak elements of this campaign. If it was possible I designed improvement of the weak elements. These designs were tested again to verify their potential effects.
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Studnička, Tomáš. "Rozbor problematických reklamních kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-150276.
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In the Czech Republic, advertisement is regulated by legislation and by the Czech Advertising Standards Council, which supplements the legislative requirements for advertising with an ethical dimension and establishes respective ethical rules through the Code of Advertising Practice. It cannot legally enforce compliance with the Code and therefore promotes self-regulation in this matter. The aim of this work is to analyze problematic advertising campaigns in the Czech Republic and to explain how the regulation of advertising is applied in practice. We present an analysis of campaigns which largely exceeded the limits set by the Code. The work should contribute to the understanding of why these infringements occur and how they could be prevented.
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Kosmák, Petr. "Analýza úspěšnosti newslettrových kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264294.
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The objective of the study was to analyse selected e-mail (newsletter) campaigns to show what kind of information companies share in their campaigns, what is the optimal frequency of mailings and how is this form of marketing communication perceived by the recipients. This objective was achieved using two methods: Firstly, newsletters from selected companies were collected and analysed as to their content, frequency and other specific features. Secondly, a questionnaire was administered to mailing recipients. The results obtained using the above methodology show that campaign recipients currently tend to perceive newsletters negatively and there are specific negative elements that deter recipients.
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Vedin, Elisabeth. "Kampen om skadeståndet." Thesis, Södertörn University College, School of Discourse Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-764.
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Godin, Anton, Johan Högberg, and Julia Isacson. "Kampen om kunderna." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-77268.
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Granath, Martin. "Kampen om berättelsen." Thesis, Malmö högskola, Lärarutbildningen (LUT), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-34936.
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Den här studien bygger på analys av fyra litterära verk som utspelar sig i Malmö efter stadens industriella epok. Verken sätts i relation till produktionen av Kunskapsstaden, i syfte att ifrågasätta dels föreställningen om arbetarklassens försvinnande i det postindu- striella samhället och dels den variation och mångfald som postmodernismen menar har ersatt de stora berättelserna.Utifrån litteratursociologisk speglingsteori undersöker jag hur en eventuell arbetar- klass skildras i Fredrik Ekelunds m/s Tiden och i Kristian Lundbergs Yarden, i vilket maktförhållande huvudpersonerna står gentemot den bild av staden som Malmö Stad marknadsför samt hur de hanterar det. Slutsatsen blir att arbetarklassen, enligt romaner- na, finns, men att den osynliggörs och splittras, dels av den dominerande berättelsen om staden och samtiden, och dels av ett system som bygger på motsättningen mellan arbete och kapital. Motståndet formuleras i båda romanerna i form av det egna språket och den egna berättelsen, som motbild mot det/den dominerande.I Kalla det vad fan du vill av Marjaneh Bakhtiari och Jag är Zlatan Ibrahimovic av Zlatan Ibrahimovic och David Lagercrantz undersöker jag hur annorlundahet produce- ras och reproduceras och diskuterar det i relation till idéer om kollektiv identitet. Jag vi- sar hur det annorlunda konstrueras i kontrast mot en föreställd svensk norm och hur ett föreställt vi på så vis skapas gentemot ett föreställt dem. Vidare diskuterar jag hur Zla- tans annorlundahet kan tas som inteckning för den gemenskap över klassmässiga och kulturella gränser som vi gärna vill föreställa oss existerar.
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GRAHN, JAKOB, and TORSTEN RÖNNBÄCK. "Från idé till crowdfunding-kampanj." Thesis, KTH, Tillämpad maskinteknik (KTH Södertälje), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147794.
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Kučera, Michal. "Analýza komunikační kampaně společnosti Billa." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81406.
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the first chapter deals with the theoretical background as a base for this thesis. It defines the terms marketing communication and commercial communication. In the second half it deals with market research. The second chapter introduces Billa as a part of REWE Group and an important player on the czech market. A Big part of this chapter deals with Billa's communication campaigns. The last chapter introduces one particular campaign and analyses it, using data that were provided by Billa for this purpous.
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Šímová, Martina. "Řízení kampaně v PPC systému." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113354.
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The diploma thesis focuses on the mechanisms set up campaigns in ppc systems. Thesis discusses the role of PPC in the marketing mix of the company, compares ppc with other similar tools (e.g. SEO). The practical part describes the creation of ad groups, setting and management of keywords, selection of content network, and analysis advanced tools of ppc campaign (public, dimensions, themes).
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Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.
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The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The practical part deals with the marketing and creative concept and the communication strategy of the campaign O2 Extra výhody of Telefónica Czech Republic. The effectiveness of the campaign is evaluated on the basis of the primary research using the questionnaire and also on the basis of the secondary data available from Telefónica CR.
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Linhartová, Simona. "Účinnost a efektivnost reklamních kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202021.
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The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique. It is one of the unusual methods that successfully measure these factors of advertising from the presepective of attitudinal preferences and associations. The aim of thesis is to approach standard and non-standard approaches to measuring the efficiency and effectiveness of advertising campaigns and in concrete example of company which is selling the products from prevention against fleas and ticks.Describe and apply these approaches.Furthermore, based on the state before the campaign and after campaign,to analyze and show changes in attitudes of target group. Finally, to propose the strategy for future planning and to recommend effective investment of funds in the next year and efficient communication products of services through the media.
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Dimbu, Joël. "Percy Jackson och kampen om filmen : Percy Jackson och kampen om filmen." Thesis, Högskolan Dalarna, Bildproduktion, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-31686.
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Denna uppsats analyserar filmen Percy Jackson och kampen om åskviggen (2010) och kontrasterar den mot sitt källmaterial, boken Percy Jackson och kampen om åskviggen (2005). Uppsatsens syfte är att bättre förstå skillnaden mellan en berättelse skriven i bokformat och och samma berättelse i filmformat. Skillnaderna mellan bok och film är ett väldigt debatterat ämne som skapar en splittring bland adaptionsteoretiker. Med hjälp av adaptionsteorin analyserar uppsatsen vändpunkterna i både boken och filmen och hur det påverka huvudkaraktärerna. Genom denna process förstår vi bättre vilka förändringar en adaption av ett verk från bokformat till filmformat kan medföra.
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Lou, Ellen. "Conserving the ethnic enclave : the case of Kampong Glam in Singapore." Thesis, Massachusetts Institute of Technology, 1985. http://hdl.handle.net/1721.1/42099.
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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning; and, (M.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1985.MICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH.
Bibliography: leaves 210-213.
by Ellen Lou.
M.S.
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Dimos, Anna, and Fajfer Dalia Altaai. "Kampanj VS Realisation : prissättningsstrategier inom detaljhandeln." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18720.
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Syfte: Uppsatsens syfte är att klargöra skillnaden mellan olika sorters rabatterade erbjudanden som kampanj och rea i Ur&Penns butiker. Syftet är även att se hur konsumenter ser på rabatterade erbjudanden och hur deras lojalitet kan påverkas av detta. Metod: En kombination av kvalitativa och kvantitativa metoder har använts med en abduktiv ansats. Insamling av data har skett via enkäter, intervju och observation. Uppsatsen riktar sig in på att undersöka Ur&Penns marknad. Teori: Teorier som använts i uppsatsen beskriver prisstrategier, rabatterade erbjudanden, lojalitet ur konsumentperspektiv samt tar upp utsnitt ur marknadsföringslagen. Empiri: Empirin består av tre delar: webbenkät, intervju och en observation. Webbenkäten är skapad ur ett konsumentperspektiv medan intervjun är ur ett företagsperspektiv. En direkt observation har utförts av författarna. Slutsats: Det finns både negativa och positiva aspekter för både konsumenter och företag när det gäller rabatterade erbjudanden. Skillnaden mellan kampanj och rea är uppenbart i fakta men inte lika tydlig när det kommer till att se skillnaden i butik. Rabattaktiviteter används i butiker för att locka kunder till att handla. En stor del av våra respondenter uppfattar nedsatta priser som någonting positivt.
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Horáčková, Simona. "Využití guerilla marketingu v předvolební kampani." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225060.
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This master´s thesis deals with application of guerrilla marketing at the election campaign. The first part contains the theoretical basis, which explain the marketing communication, current trends in marketing communications and define the concept of guerilla marketing, including establishment of this marketing trend. The practical part at first analyse a real election campaign, at the development and application I have participated. The campaign took place before the municipal elections in Humpolec in the autumn 2014. Then the work continues by a questionnaire survey, where I want to examine the knowledge of the term guerilla marketing to the general public, including opinion on a particular campaign, which took place in the city. In conclusion, I included proposals to improve the campaign for its next use.
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Nejčevová, Lada. "Návrh reklamní kampaně pro vánoční turné." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319219.
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Master‘s thesis called “Proposal of Advertising Campaign for Christmas Tour” focuses on making a marketing plan proposal for a certain project. This thesis is divided into three main parts. The first chapter presents theoretical starting points from the marketing area. The second chapter deals with the analysis of the current state of the selected company and Christmas tour project. Proposals for improvement of the promotion and overall running of the project are formulated in the third chapter.
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Kovařík, David. "Automatická identifikace šablony generující spam kampaně." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2018. http://www.nusl.cz/ntk/nusl-385921.
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Spam se typicky nevyskytuje ve formě samostatných zpráv, ale často bývá sdružován do takzvaných kampaní. Ty bývají automaticky generovány pomocí šablon. Díky tomu jsou jednotlivé zprávy sémanticky, ale ne syntakticky, ekvivalentní. Cílem práce je navrhnout algoritmus schopný z množiny zpráv jedné kampaně zpětně extrahovat šablonu, ze které tyto zprávy byly generovány. Práce se zaměřuje na spam v SMS komunikaci, ale navržené postupy jsou dostatečně obecné pro širší použití. Algoritmus je postaven na metodě zarovnávání dvou sekvencí, používané v bioinformatice pro nalezení podobných oblastí proteinových řetězců. Výstupem je regulární výraz popisující šablonu dané kampaně. Součástí řešení je také nástroj pro vizualizaci šablony pomocí HTML.Řešení bylo ověřeno na přibližně třech stovkách skutečných kampaní z celého světa. V naprosté většině případů je poskytnutý výsledek postačující pro identifikaci kampaně.
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Tsap, Yuliya. "Tvorba marketingové kampaně podle národnosti spotřebitele." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414467.
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This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.
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Vacek, Josef. "Programy a kampaně zaměřené na BOZP." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7659.
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The thesis clarify the reasons of program construction and introduction of campaigns focused on Occupational Safety and Health (OSH). On the basis of work accident rate statistics, conducted researches and investigation we have found out, considering OSH issues, that it is essential to change attitudes, approaches and thinking of the public, company management and employees. The status quo shows that people do not approve OSH issues. They take them as a burden. At this point it is impossible to reduce the number of work accidents and cases of occupational desease. Furthermore, it is impossible to achieve natural development of high-quality work culture and ease. The thesis also deal with prospective devices which could solve the current situation. These devices are mainly edification and OSH promotion. Again via researches and investigation it is being found out which specific tools of edification and promotion are the most effective ones in terms of content aspect. One part of the theory of these thesis is historical view on the process of work safety from the first extant evidence till the post-war situation in Czechoslovakia. Edification and campaigns where programs and campaigns are part of that, start from general marketing principles and directly, creation and introduction of campaigns is the matter of social marketing. That is why a part of the theory is focused on marketing principles which can be used when edifying and promoting OSH and also focused directly on social marketing and social advertising. One of the chapters specifies the process of implementation of campaigns focused on OSH. Concretely, it defines target groups, available tools and devices, planning, designation of campaign partners, principles of implementation and in conclusion it analyses how to assess the campaign and methods of getting feedback after the campaign. To demonstrate that, in the thesis there are described current campaigns focused on OSH issues in the Czech Republic and also cooperating with the European Union. The countries of the European Union have OSH at very high level and because our country is a part of this community, it is almost a duty to make the best of experience of these countries and to cooperate with them. The conclusion of the theoretical part deals with the attitude of the mentioned countries toward the issue.
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Zdarsa, Jan. "Měření a zvyšování efektivity internetových kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72708.
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Master's thesis deals with the evaluation of the effectiveness of internet campaigns. Theoretical and methodological part of the thesis presents online marketing channels and business models widely used in Internet marketing, setting right goals before the campaign launch and the most used web analytics tools, including technological difficulties and the correct procedure for evaluating campaigns. The practical part of the thesis describes a significant difference in the evaluation of the effectiveness of internet campaigns by using the multitouch attribution. A secondary aim is to show that internet marketing is not well measured as marketers think.
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Knoblochová, Petra. "Analýza účinnosti televizní kampaně společnosti ALBI." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198088.
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The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV campaign for ALBI company with major focus on answering a set of crucial research questions. The first part of the thesis covers such issues as marketing, marketing communication, advertising and marketing survey from a theoretical point of view. After that I introduce the ALBI company and its marketing activities. The practical part is devoted to the marketing survey itself. I present the preparatory phase, the realization of the survey and its results. The goal of the survey was to reveal consumer preferences and different mindsets within the Czech population. The main contribution of the thesis is the survey output and marketing recommendations which shall be used internally by ALBI in order to improve its processes within the marketing department.
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Wikenstål, Jakob, and Jakob Wikenstaal. "Kampen för det Urbana Sportcentret." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-28690.
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Städer förtätas och tillgången till fysisk aktivitet och idrotter i idrottsanläggningar minskar. Mot denna bakgrund lät Malmö stad anlägga en ny typ av idrottsanläggning i en gammal industrilokal i området Sofielund. Anläggningen har fått namnet Urbant Sportcenter.Målet med föreliggande uppsats är att öka kunskapen om denna nya typ av urbana idrottsanläggningar. Syftet är att utifrån en fenomenografisk ansats analysera hur de involverade aktörerna förstår det Urbana Sportcentret i Sofielund, Malmö, som fenomen.Nio involverade aktörer har intervjuats och senare analyserats med hjälp av variationsteorin för att förstå fenomenet Urbant Sportcenter bättre genom att ta reda på hur andra erfar den på olika sätt.Resultatet visar att det finns sex kvalitativt skilda synsätt för hur det Urbana Sportcentret uppfattas i dag och även sex kvalitativt skilda synsätt för hur det Urbana Sportcentret uppfattas bli framöver. Utifrån dessa uppfattningar urskildes två ståndpunkter som de involverade aktörerna erfar som grunden för det Urbana Sportcentret, vilka var samverkan och användningen av den stora hallen. Det fanns många olika planer för hur samverkan och den stora hallen ska fungera. Det kan uppfattas som en kamp om vem som ska få sina planer genomförda och om anläggningen ska rivas eller bli kvar. Med hjälp av variationsteorin identifierades ett gemensamt mål med anläggningen, att skapa en attraktiv plats. Teoretiskt sätt kan de involverade aktörerna öka sin förståelse och således lära sig hur respektive erfar det Urbana Sportcentret med hjälp av att bli medvetna om de olika aspekterna som resultatet redovisat. Slutsatsen från föreliggande studie är att aktörerna inte har delat med sig av sina synsätt och saknar en gemensam kommunikation.Cities are becoming densified and the accessibility to physical activity and sports at sports facilities is reduced. With this background, Malmö municipality allowed a new type of sports facility in an old industrial area in Sofielund. The facility has been named “Urbant Sportcenter” (the Urban Sports Centre).The aim of the present thesis is to increase the knowledge of this new type of urban sports centres. The purpose is to analyse how the involved actors understands the Urban Sports Centre in Sofielund, Malmö, as a phenomenon based on a phenomenological approach. Nine involved actors have been interviewed and later analysed using the theory of variation to better understand the phenomenon of Urban Sports Centre by finding out how others experience it in different ways.The result shows that there are six qualitatively different ways on how the Urban Sports Centre is perceived today and also six qualitatively different ways on how the Urban Sports Centre is perceived to be in the coming years. Based on these perceptions, two aspects were identified by the involved actors as the basis of the Urban Sports Centre, which were interaction and the use of the major hall. There were many different plans for how the interaction and the big hall should work and it can be perceived as a battle for who will get their plans executed and if the facility is to be demolished or remaining. Using the theory of variation, one common goal was identified with the facility, that is creating an attractive location. Theoretically, the involved actors can increase their understanding and thus learn how to experience the Urban Sports Centre by becoming aware of the different aspects that the results reported. The conclusion from this study is that the actors have not shared their views and lack a common communication.
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Högström, Andreas, and Emil Pettersson. "Browser Wars : Kampen om webbläsarmarknaden." Thesis, Uppsala universitet, Data- och systemvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126383.
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The first browser war took place during the second half the 1990s, and Internet Explorer cameout as the winner over Netscape Navigator. Today a new browser war is being fought withmany competitors and the future is uncertain. The purpose of the thesis is to find out how theweb browser market has developed since the start of the previous conflict, and we ask ourselveshow it will continue to develop in the future. This is accomplished with, among otherthings, interviews, tests and already existing statistics. The thesis' conclusions shows that theweb browser market has developed in a positive way from several perspectives, both for theusers as well as for the web developers. The conclusions also show that the web browser market'sfuture looks stable and indicate a probability that the browser war will transition into anormal, healthy market situation with several competitors.The first browser war took place during the second half the 1990s, and Internet Explorer cameout as the winner over Netscape Navigator. Today a new browser war is being fought withmany competitors and the future is uncertain. The purpose of the thesis is to find out how theweb browser market has developed since the start of the previous conflict, and we ask ourselveshow it will continue to develop in the future. This is accomplished with, among otherthings, interviews, tests and already existing statistics. The thesis' conclusions shows that theweb browser market has developed in a positive way from several perspectives, both for theusers as well as for the web developers. The conclusions also show that the web browser market'sfuture looks stable and indicate a probability that the browser war will transition into anormal, healthy market situation with several competitors.
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Andréasson, Sara. "Representationen av genus : En semiotisk studie av Tom Fords Gucci kampanj 2003 samt Frida Gianninis Gucci kampanj 2013." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-208783.
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Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013. Number of pages: 73 (79 including enclosures) Author: Sara Andréasson Tutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University. Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013. Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013. Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance.
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Herclík, Pavel. "Příprava reklamní kampaně v oblasti cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-292.
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Práce analyzuje specifika návrhu, přípravy marketingových komunikací v reálném prostředí cestovní kanceláře ve srovnání s teoretickými doporučeními a metodami. Základem je zevrubná analýza všech odlišností trhu cestovního ruchu, specifik tvorby produktu, distribučních cest, cílových skupin i komunikačních nástrojů. Analytická část práce i vlastní návrhy reklamní kampaně vycházejí z reálných a aktuálních informací, předmětem zkoumání je cestovní kancelář FIRO-tour.
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Engel, Filip. "Návrh mediální kampaně služby Student SMS Grátis." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3337.
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Monakov, Vladislav. "Připrava medialni kampane pro Cestovni Kancelař Tapír." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10431.
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Bártlová, Jitka. "Analýza komunikační kampaně ministerstva dopravy "Nemyslíš,zaplatíš"." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11248.
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Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is divided into two parts - theoretical and practical. Theoretical part is concerned in marketing and commercial communication, social marketing and evaluation of communication campaign effectiveness. Practical part refers to BESIP, czech accident statistics and communication campaign "Nemyslíš, zaplatíš" analysis (introduction, communication strategy). Thesis also contains research concerning campaign effectiveness and awareness. Overall campaign evaluation is made at the end of thesis and completed with reccomendation for the future.
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Marečková, Táňa. "Návrh mediálnej kampane vybraných výrobkov firmy Nestlé." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11315.
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Maljaček, Jozef. "Analýza komunikační kampaně vybraných produktů společnosti L'Oréal." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-161700.
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Název mé diplomové práce zní Analýza komunikační kampaně vybraných produktů společnosti L'Oréal. Diplomová práce se skládá z teoretické a praktické části. Teoretická východiska mi posloužila k nastudování problematiky měření efektivnosti komerčních komunikací, které se v České Republice věnuje pouze několik renomovanějších výzkumných agentur. Vzhledem k tomu, že problematika hodnocení efektivnosti komunikačních kampaní je složitá kvůli ne zcela jednoznačnému a jednoduchému způsobu kvantifikování efektů kampaní, není zatím v České Republice na klientské straně dostatečný prostor a know-how k vytváření objektivních měřítek vyhodnocování efektivity. V zemích s vyspělým tržním prostředím jako jsou USA nebo Velká Británie se stále častěji stává součástí odměňování komunikačních agentur vyhodnocení efektivity uskutečněných kampaní za použití složitých ekonometrických modelů, které berou v úvahu působení mnoha faktorů na celkový obchodní dopad kampaně. Tyto přístupy jsou objektivní v tom, že používají statistické modelování vývoje prodejů a vícefaktorové obchodní analýzy za podpory matematických metod a postupů.