To see the other types of publications on this topic, follow the link: Italian consumer.
Journal articles on the topic 'Italian consumer'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Italian consumer.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Samoggia, Antonella, Pietro Landuzzi, and Carmen Enriqueta Vicién. "Market Expansion of Caffeine-Containing Products: Italian and Argentinian Yerba Mate Consumer Behavior and Health Perception." International Journal of Environmental Research and Public Health 18, no. 15 (July 31, 2021): 8117. http://dx.doi.org/10.3390/ijerph18158117.
Full textAbstract:
Mate is the most consumed beverage in South America. There is interest in expanding yerba mate sales into the old and new markets by promoting its health properties and energizing effects. The research study aims to explore Argentinian and Italian purchasing and consumption behavior and perception of yerba mate. The exploration includes agro-food chain stakeholders’ views, and consumers’ habits, perception, knowledge of yerba mate in relation to other market positioning caffeine-containing products. Data collection includes qualitative method, such as interviews with agro-food chain stakeholders, that is producers, processors, consumers, and quantitative consumer survey. Data collection was carried out in Argentina and in Italy. Results show that in Argentina yerba mate consumption is driven by habit and tradition, and in Italy yerba mate is mostly unknown. Consumers tend to drink yerba mate in Argentina and other caffeine-containing beverages in Italy to socialize, and as source of energy. Consumers have little awareness of yerba mate antioxidant properties. Yerba mate provides the energy of coffee drinking, and the taste and pleasure of tea drinking. Italian consumers’ key challenge to yerba mate drinking is the longer time it takes, compared to the usual espresso. Italians perceive it as an energetic or relaxing beverage, with a consumption experience similar to tea and infusions. There is need to update commercialization strategy of yerba mate in Italy.
2
Sampalean, Niculina Iudita, Tiziana de-Magistris, and Daniele Rama. "Investigating Italian Consumer Preferences for Different Characteristics of Provolone Valpadana Using the Conjoint Analysis Approach." Foods 9, no. 12 (November 25, 2020): 1730. http://dx.doi.org/10.3390/foods9121730.
Full textAbstract:
The objective of this paper was twofold. First, we estimated consumer preferences for an Italian cheese (Provolone Valpadana) with respect to several attributes and levels, such as price, origin certification, production system, ‘free from’ labelling, and brand. Second, we identified consumer clusters with similar preferences for various cheese characteristics. Preferences were estimated using the conjoint analysis method. Then, a cluster analysis was used to classify consumers into different (three) clusters followed by a market simulation. In all three clusters, the attribute most preferred by Italian consumers was the brand of the cheese: consumers preferred to purchase Provolone cheese having the lowest price, produced by Auricchio, bearing a European Union (EU) quality certification, produced organically, and non-lactose-free. The results of our study provide helpful information to food companies for better segmenting their market and targeting their consumers, as well as effectively promoting their products using brands, certifications as organic and lactose-free. This study contributes to the literature on consumer preference for the EU labelling scheme (voluntary and mandatory). To our knowledge, this is the first study to investigate this combination of multiple labels displayed on the front of Italian cheese packaging.
3
Peira, Giovanni, Damiano Cortese, Giampiero Lombardi, and Luigi Bollani. "Grass-Fed Milk Perception: Profiling Italian Consumer." Sustainability 12, no. 24 (December 11, 2020): 10348. http://dx.doi.org/10.3390/su122410348.
Full textAbstract:
This paper aims at analyzing the consumers’ perception of grass-fed milk so as to understand if a production based on a sustainable business model could represent a response to new and emerging needs in consumption. The sample of the study was constituted by a total of 750 Italian members of the International Association Slow Food. A Principal Component Analysis (PCA) was used to summarize the quantitative variables, which, grouped in “dimensions”, were used as input for multivariate statistics (HCA, MCA) in order to define and explain consumer profiles. Our data confirm an in-progress change in milk consumption: Consumers were more oriented towards quality, local supply chains, traceability, and are characterized by an increasing propensity to a higher expense for grass-fed milk. Further research will enlarge the proposed panorama covering a sample of more general consumers. The study was a preliminary market analysis that could be used as the basis for a production, distribution, and consumption chain grass-fed-based model. Grass-fed milk is a product linking individual and societal needs for more sustainable production and entrepreneurship that creates a higher value product aligned with market needs.
4
Aiudi, Alice, and Ilaria Curina. "Global vs. Local: A Quantitative Study of Factors Influencing Italian Consumers’ Preference in the Purchase of Food Products." Problemy Zarządzania - Management Issues 2022, no. 4(98) (December 20, 2022): 4–27. http://dx.doi.org/10.7172/1644-9584.98.1.
Full textAbstract:
Purpose: The study intends to expand the current literature on Italian consumers’ brand preferences between local vs. global alternatives in the specific Italian food sector. Design/methodology/approach: This study draws on concepts largely investigated like cultural identity theory, consumer ethnocentrism, and product category involvement to examine the mechanisms that drive Italian consumers to prefer alternative local or global brands in the food sector. A non-hierarchical cluster analysis represents the core part of the quantitative research that involved 412 participants. Findings: By confirming the validity of existing studies, the present paper contributes to the food consumption literature by testing a conceptual model that integrates previous research concepts, thus deepening the analysis of the factors affecting Italian consumers’ food brand preferences. The cluster analysis allowed for dividing Italian consumers into two distinguished groups with characteristics coherent inside the same group. Research limitations/implications: This study emphasizes the key relevance of the investigated variables in the implementation of positioning and communication strategies aimed at meeting the needs of specific markets in which firms operate, and it highlights the importance of analyzing those variables together. The sample composed of Italian consumers did not allow the generalizability of the results. Furthermore, this study focuses on the narrow category of chocolate bar products. Therefore, this does not permit the results to be generalized to other food products. Originality/value: The novel research is based on signaling theory that contributes to the local and global branding domains from the Italian perspective. This work is also the first to analyze the food sector and the importance that Italians attribute to their food products and traditions through a cluster analysis approach.
5
Testa, Riccardo, Giorgio Schifani, and Giuseppina Migliore. "Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy." Sustainability 13, no. 3 (January 20, 2021): 1027. http://dx.doi.org/10.3390/su13031027.
Full textAbstract:
In Western society, the fresh-cut fruit market is experiencing significant growth, especially in Italy, where, in 2019, the fresh-cut fruit sales volume increased by 35% compared with the previous year. This study aims to understand Italian consumers’ demand for fresh-cut fruits and to explore whether this trend is also affected by the prevalence of healthy lifestyles. Health orientation seems, in fact, to be a growing trend in the food sector. Research has recognized that consumers’ orientation towards products that are ready to be consumed is not only related to saving time. Sociodemographic factors and psychometric variables, including values and lifestyles, play important roles in understanding consumer demand for convenience products. For this purpose, the food-related lifestyles (FRLs) tool was used to profile consumers. The FRLs tool is a useful instrument that describes different ways in which people use food to achieve their values in life. Data were collected by using an online survey carried out with Italian consumers of fresh-cut fruits. By using a cluster analysis technique, four Italian fresh-cut fruit consumer target groups were identified. The largest target group was represented by uninvolved consumers, who are not inclined to cook or plan meals and who are very influenced by the advertising of food products in their buying decisions. An interesting target group, which may represent a challenge for food enterprises in the sector, was health-oriented consumers, who attach great importance to organic certification and to product information. This target group was also characterized by older consumers with higher net monthly household incomes than other target groups.
6
Sparacino, Antonina, Valentina Maria Merlino, Simone Blanc, Danielle Borra, and Stefano Massaglia. "A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles." Nutrients 14, no. 22 (November 12, 2022): 4797. http://dx.doi.org/10.3390/nu14224797.
Full textAbstract:
Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people’s purchase of honey. This study is based on consumer surveys and experimental evaluation. First of all, the relative importance assigned by consumers to 12 honey product attributes was defined by using the best–worst scaling (BWS) methodology. Secondly, the latent class analysis (LCA) was used to identify different honey consumers based on preferences. The findings demonstrate that “health aspects” and “organoleptic compound” are the main categories of information that consumers tend to research. The sample segmentation defined four different consumer clusters: people who value health, sustainability, organic sourcing and quality. Additionally, socio-demographic characteristics such as age, education level and profession also played a part on consumer choice and the characterisation of each cluster. This study can contribute to fostering good nutrition and improving sustainability within communities.
7
Wongprawmas, Rungsaran, Cristina Mora, Nicoletta Pellegrini, Raquel P. F. Guiné, Eleonora Carini, Giovanni Sogari, and Elena Vittadini. "Food Choice Determinants and Perceptions of a Healthy Diet among Italian Consumers." Foods 10, no. 2 (February 3, 2021): 318. http://dx.doi.org/10.3390/foods10020318.
Full textAbstract:
Healthy food choices are crucial for a healthy lifestyle. However, food choices are complex and affected by various factors. Understanding the determinant factors affecting food choices could aid policy-makers in designing better strategies to promote healthy food choices in the general public. This study aims to evaluate the food choice motivations and to segment consumer groups, according to their food choice motivations, in a sample of 531 Italian consumers (collected by convenience sampling), through offline and online survey platforms. K-means cluster analysis was applied to identify consumer groups using six food choice motivation categories (health, emotional, economic and availability, social and cultural, environmental and political, and marketing and commercial). The results suggest that the strongest determinants for the food choices of Italian consumers are Environmental factors and Health. Two consumer profiles were identified through the segmentation analysis: Emotional eating and Health-driven consumers. The respondents were found to have a good awareness of what comprises a healthy diet. There is a potential market for healthy and sustainable food products, especially products with minimal or environmentally friendly packages. Food labels and information strategies could be promoted as tools to assist consumers to make healthy food choices.
8
Palmieri, Nadia, Walter Stefanoni, Francesco Latterini, and Luigi Pari. "Italian Consumer Preferences for Eucalyptus Honey: An Exploratory Study." Sustainability 14, no. 13 (June 24, 2022): 7741. http://dx.doi.org/10.3390/su14137741.
Full textAbstract:
The growing concern for environmental issues has underlined the need to promote sustainable consumption and production. Taking into consideration the three pillars of sustainability, honey should be seen as an important food from a sustainability perspective. Among honey varieties, the eucalyptus one is becoming increasingly popular with people for its aroma and the plant’s therapeutic properties. However, the beekeeping sector in Italy does not yet have sufficient knowledge and understanding of consumer needs with a view to increasing earnings. This paper aimed to analyze the drivers that make people pick eucalyptus honey and tries to investigate which extrinsic and intrinsic quality attributes affect consumer behavior. Data came from an online survey of 403 Italian honey consumers. An ordered Probit model was applied. The results show that consumers consider the taste, viscosity, therapeutic properties, brand reputation, variety, geographical indication, Italian origin, and organic certification of honey as the most important factors that drive the consumption of eucalyptus honey. The findings of the study should help the beekeepers and provide them with the right tools of communication, such as quality or sustainability labeling, thereby increasing their competitiveness.
9
Cottini, Luca. "Jessica L. Harris. Italian Women’s Experiences with American Consumer Culture, 1945–1975. The Italian Mrs. Consumer." Quaderni d'italianistica 42, no. 2 (November 28, 2022): 319–21. http://dx.doi.org/10.33137/q.i..v42i2.39708.
Full text
10
Yeh, Ching-Hua, Davide Menozzi, and Áron Török. "Eliciting Egg Consumer Preferences for Organic Labels and Omega 3 Claims in Italy and Hungary." Foods 9, no. 9 (September 1, 2020): 1212. http://dx.doi.org/10.3390/foods9091212.
Full textAbstract:
This paper investigates consumers’ preferences for egg purchase in two European countries, Hungary and Italy. We utilize random parameter logit models to interpret the results of discrete choice experiments (DCE) for the elicitation of preference of the egg consumers. A sample of 403 in the Hungarian survey and 404 in the Italian survey were recruited in summer 2018. The DCE questionnaire includes the following product and process characteristics: organic labels, nutrition and health claims, and price. Our results show that for Hungarian and Italian consumers, the price is the most important attribute, followed by the nutrition and health claim and the organic production labelling. Three egg consumer segments can be identified via latent class models for each country. In both countries, we found similar consumer groups, the Price Sensitive and Quality Optimizing Opportunist Consumers and Health Conscious Buyers, respectively. Particularly, compared to the other segments the Health Conscious Buyers (46% in Hungary and 49% in Italy) exhibited stronger preference for and are willing to pay a higher price premium for eggs with organic label and nutrition claims. In Italy, we identified a third segment with consumers preferring simpler labelling approach, whilst in Hungary we found a consumer segment distrusting the EU organic logo.
11
Senatore, Vincenzo. "Financial Consumers and Applicable Provisions a European and Italian Perspective." International Review of Financial Consumers 2, No. 1 Apr 2017 (April 1, 2017): 17–42. http://dx.doi.org/10.36544/irfc.2017.1-3.
Full textAbstract:
In Europe, general legislation requires protection of the economic interests of consumers. This includes, for instance, the consumer protection from financial services, misleading advertising and unfair contract terms. However, only after the global financial crisis, the European Union (EU) has become aware of the lack of transparency, poor handling of conflicts of interest, over-indebtedness, and low awareness of risks of the consumers in dealing with financial services. This paper aims to investigate the financial knowledge and overconfidence in Europe, and to provide an overview of consumer protection policy in EU. Here, it will be analyzed the EU regulatory framework, whose aim is to ensure the stability of the financial markets and to establish specific and common rules for banks and investments companies among the Member States. Furthermore, it deals with protections of financial consumers in the Italian legislation and within a European context. It concludes providing the Italian financial system as best example of crisis management and resolution, by providing out-of-court settlements, collective redress and crisis management procedures, with the aims to establish a systemic stability and financial consumers’ confidence in the bank system.
12
Di Monaco, Rossella, and Silvana Cavella. "Differences in liking of traditional salami." British Food Journal 117, no. 8 (August 3, 2015): 2039–56. http://dx.doi.org/10.1108/bfj-05-2014-0168.
Full textAbstract:
Purpose – The purpose of this paper is to assess what effect the consumer familiarity has on liking of Italian traditional salamis. The authors ascertained the category of consumers that has more influence on the quality judgment of the salami and investigated on the differences in the sensory attributes perception between consumers with different familiarity. Design/methodology/approach – Eight samples of both Napoli and Mugnano del Cardinale salami were investigated. The study consisted of three parts: first, technical questionnaire submitted to the producers; second, descriptive analysis performed by 12 trained judges, and third, hedonic tests with different consumer categories: low familiar and high familiar consumers, trained assessors, and salami producers. Findings – Manufacturing processes were quite heterogeneous, those differences affected the sensory profiles of both salamis. Hedonic results indicate that consumer familiarity had a significant effect on overall liking of Napoli salami. In particular, both low familiar consumers and producers give the same judgment to all the products. High familiar consumers and especially trained assessors were more selective than the other ones. Differences in the sensory attributes perception between the consumer’ categories were found. Practical implications – Europe has a great number of traditional foods as a result its long history, diversity of cultures, and different climates. These foods represent a very important part of the local economy. Thus, the research effort is contributing to better understanding of the manufacturing process of two Italian traditional salamis and to better addressing consumer needs in relation to traditional foods. Originality/value – The experimental procedure used in this study for consumer tests is very original and proved to be useful to obtain interesting results. The proposed research is contributing to enhance the competitiveness of those traditional foods.
13
Carbone, Anna, and Luisangela Quici. "Craft beer mon amour: an exploration of Italian craft consumers." British Food Journal 122, no. 8 (January 8, 2020): 2671–87. http://dx.doi.org/10.1108/bfj-07-2019-0476.
Full textAbstract:
Purpose The purpose of this paper is to contribute understanding tendencies of the Italian demand for craft beer. More in details, it seeks at exploring consumers’ awareness about craft beer, their attitudes, habits and behaviors. It also aims at assessing the impact of each and all these features on consumers’ choice. At last, the paper frames different consumers’ profiles. Design/methodology/approach The analysis is based on an online survey associated with a choice experiment designed for assessing willingness to buy (WTB) and willingness to pay (WTP) for craft vs industrial beer. Factors influencing consumers’ expenditure for craft beer are explored via an OLS estimation of a simple regression model. Afterwards, different consumers’ profiles are depicted via cluster analysis. Findings The survey shows that, overall, Italian consumers appreciate craft beers and are interested in this market. Socio-demographic characteristics impact this inclination but have no significant influence on the results of the choice experiment. Market knowledge, preferences and consumption habits influence consumer spending. Five different consumer profiles emerge. Originality/value The research proposes a combined original methodology for assessing beer consumers’ features and their impacts on beer WTB and WTP. The complementary perspectives adopted provide new insights on craft beer demand. Results are of interest for craft brewery managers and for the design of policies aimed at promoting and expanding the sector. Enlarging the sample and improving its representativeness would allow for more general results.
14
Scimone, Xenia. "Knowledge about Cryptocurrencies: Consumer Behavior Survey." International Journal of Community Service & Engagement 3, no. 4 (December 7, 2022): 175–85. http://dx.doi.org/10.47747/ijcse.v3i4.955.
Full textAbstract:
Although the cryptocurrency market has grown significantly in recent years, few studies have been done on socio-demographic features and not influencing the degree of consumer knowledge about cryptocurrencies. Based on a survey submitted to 774 subjects representative of the Italian population, we find that 89% of Italians know cryptocurrencies and 39% of them have a good or thorough knowledge. The aptitude for knowledge and use of cryptocurrencies is greater for male and well-educated subjects and also increases as the propensity to invest in cryptocurrencies increases. 41% invest or want to invest in cryptocurrencies and the investment is particularly attractive for those who mainly aim at portfolio diversification and obtaining high returns. The findings have important implications for regulators and supervisors who are interested in understanding the social relevance of the phenomenon.
15
Fanelli, Rosa Maria. "Changes in the Food-Related Behaviour of Italian Consumers during the COVID-19 Pandemic." Foods 10, no. 1 (January 15, 2021): 169. http://dx.doi.org/10.3390/foods10010169.
Full textAbstract:
The principal aim of this study is to explore the effects of the first lockdown of the Coronavirus Disease 2019 (COVID-19) pandemic on changes in food consumption and food-related behaviour on a diverse sample of Italian consumers aged ≥18 years. To achieve this aim, the research path starts with an investigation of some of the first few studies conducted on Italian consumers. It then reports the findings of a pilot survey carried out on a small sample of Italian consumes who live in Molise. The studies chosen for investigation were published as articles or research reports. In total, six relevant studies were chosen, each involving a different sized sample of Italian consumers. The average number of respondents is 2142, with a standard deviation of 1260.56. A distinction is made between the results of the articles, the research reports, and the pilot survey. The latter was conducted to develop and validate the components of a new questionnaire and, furthermore, to assess changes in the eating habits of individuals during the COVID-19 pandemic. The results suggest that the effects of the pandemic on consumer behaviour can, above all, be grouped into changes related to shopping for food, eating habits, and food-related behaviour. This article can serve as the basis for future research in this area as it identifies and highlights key changes, in addition to comparing the earliest evidence available, using a critical approach.
16
Galati, Antonino, Pietro Moavero, and Maria Crescimanno. "Consumer awareness and acceptance of irradiated foods: the case of Italian consumers." British Food Journal 121, no. 6 (June 20, 2019): 1398–412. http://dx.doi.org/10.1108/bfj-05-2018-0336.
Full textAbstract:
Purpose The purpose of this paper is to investigate consumers’ willingness to accept irradiated food and the major factors related both to socio-demographic characteristics and to the perceived risk of consumers about the assumption of foods treated with novel technologies and irradiation, in particular, affecting their behavior. Consumers’ need for information has been investigated. Design/methodology/approach An online survey, involving 392 consumers living in Italy, was carried out to respond to the aim of the study. A Probit model was performed in order to identify major factors affecting the probability to accept food treated with ionizing radiation. Findings Findings show that the acceptability of irradiated foods is mainly affected by the consumers’ perceived risk to health consequent to their consumption. Equally influent are the socio-economic characteristics such as age, monthly income and geographical area in which consumers live. Research limitations/implications This study provides some interesting suggestions both for policy makers and managers, primarily related to the need to start an effective promotion campaign aimed to familiarize the consumers about the principles, aims and benefits of irradiation technology. Originality/value Very few empirical studies have been carried out in order to evaluate the acceptability of foods products treated with ionizing radiation in Italy, where exist a growing problem related to the food loss and waste, and the need for information among consumers about the irradiated foods.
17
Di Pietro, Laura, Roberta Guglielmetti Mugion, Giovanni Mattia, and Maria Francesca Renzi. "Cultural heritage and consumer behaviour: a survey on Italian cultural visitors." Journal of Cultural Heritage Management and Sustainable Development 5, no. 1 (May 18, 2015): 61–81. http://dx.doi.org/10.1108/jchmsd-03-2013-0009.
Full textAbstract:
Purpose – The urgency to cope with the international economic crisis has led to efforts to identify innovative tools and frameworks that are capable of regenerating local and national economic development. The enhancement of the cultural heritage sector can be a strategic factor in improving the competitiveness of country systems. In Italy, the nation’s rich cultural heritage is not managed in an efficient and effective manner, even though it embodies a tremendous opportunity to enhance local economic growth, especially in light of the role of new Cultural Technology Districts (CTDs). In this context, the purpose of this paper is to present the results of a survey conducted to investigate the behaviour of tourists who consume Italian cultural resources. Design/methodology/approach – This paper is an empirical investigation that attempts to identify the needs and expectations of cultural consumers through descriptive statistics, as well as factor and cluster analysis. This study is the beginning of an effort to develop innovative products and services that will facilitate the revitalisation of the growth of the cultural heritage sector of Italy’s economy. Findings – This paper identifies new profiles of the cultural consumer that will be useful for planning customised development strategies. New social trends and technological tools have influenced the behaviour and expectations of cultural visitors and present an opportunity to redefine the cultural tourist experience. Originality/value – The lack of systematic surveys in Italy to gather data on the behaviour and expectations of cultural consumers has resulted in a gap of information between demand and supply. This paper proposes some significant strategies to learn about the business strategies of cultural heritage organisations.
18
Lozza, Edoardo, Andrea Bonanomi, Cinzia Castiglioni, and A. Claudio Bosio. "Consumer Sentiment after the Global Financial Crisis." International Journal of Market Research 58, no. 5 (September 2016): 671–91. http://dx.doi.org/10.2501/ijmr-2015-075.
Full textAbstract:
The present study seeks to analyse the predictive capacity of the Index of Consumer Sentiment (ICS) (a leading index in international market research) in Italy, before and after the global financial crisis. The analysis focuses on the period 2005–2013 and investigates the predictive power of the ICS with regard to two different outcomes: (1) the actual level of household consumption (considering both its absolute value as total spending and its quarterly variations) and (2) consumers' strategies (i.e. reducing their consumption, focusing on discounts and promotions, focusing on quality), both in general and in specific sectors (e.g. food, leisure, health). The study is based on a second-level analysis of data collected by the Italian Statistical Institute (ISTAT) and a tracking survey on Italian consumers' perceptions and strategic intentions (four waves per year, each consisting of 1,000 telephone interviews based on a structured questionnaire). The findings show that the ICS is predictive of quarterly variations in household consumption, and not of its absolute values; that the index is more predictive in the following trimester, while less predictive synchronously (i.e. in the same quarter); and that its predictive power was stronger between 2009 and 2013 compared to previous years. Furthermore, after 2008, the ICS was also predictive of consumer strategies, particularly those aimed at reducing expenses and focusing on quality (while no relation seems to exist between consumer sentiment and consumers' strategies aimed at discounts and promotions). Implications for marketing and market research are discussed.
19
Di Vita, Giuseppe, Raffaele Zanchini, Giovanni Gulisano, Teresina Mancuso, Gaetano Chinnici, and Mario D'Amico. "Premium, popular and basic olive oils: mapping product segmentation and consumer profiles for different classes of olive oil." British Food Journal 123, no. 13 (June 7, 2021): 178–98. http://dx.doi.org/10.1108/bfj-08-2020-0677.
Full textAbstract:
PurposeUrban metropolitan consumers react to the different qualitative categorizations of the product thus creating homogeneous market segments. The aim of this paper is to identify specific market segments which allow for the definition of homogeneous olive oil consumer targets.Design/methodology/approachThis study was based on the stated preferences of consumers and emphasizes the role that different quality scales of olive oil have in the eye of the consumer. The data, collected through a questionnaire, were analysed by means of inferential and multivariate statistics techniques, that is, the study specifically entailed a factorial and cluster analysis.FindingsThis paper explores olive oil market segments broken down by the different quality levels of existing products, thus trying to identify main consumer preferences. Our outcomes suggest the existence of three main quality classes of olive oil consumer: basic, popular and premium.Research limitations/implicationsEven though we gathered data and information from a broad sample, the study does not fully reflect the average Italian population since we based our study on a convenience sample of northern Italian consumers. A more extended sample is needed to test our hypothesis in other regional areas.Practical implicationsThe outcomes derived from this study provide useful insights both for marketers and olive oil producers by allowing more efficient strategic decisions in terms of product segmentation.Originality/valueThis study, aimed at matching olive oil market segments and consumer preferences, shows the existence of three well-defined quality classes of olive oil consumer: basic, popular and premium. In addition, this study ascertains for the first time how the attitude towards local products is positively influenced by family origin as a result of an inter-generational attitude.
20
Trentin, Alessio, Thomas Aichner, Enrico Sandrin, and Cipriano Forza. "Competing through manufacturing: countering a product's liability of foreignness through mass customization." International Journal of Operations & Production Management 40, no. 11 (October 29, 2020): 1661–83. http://dx.doi.org/10.1108/ijopm-11-2019-0725.
Full textAbstract:
PurposeThe operational capability of mass customization (MC) allows consumers to obtain products tailored to their idiosyncratic needs. This study aims to provide insights into the potential of this capability for countering a product's liability of foreignness – the negative effect of the out-group status of a product's country of origin (COO) on consumers' evaluations of the product.Design/methodology/approachBased on the social identity approach, it is hypothesized that this liability is reduced when a consumer product is mass-customized rather than standardized as per a mass-production strategy. This hypothesis is tested using a mixed between- and within-subject experiment.FindingsWhen evaluating mass-produced sneakers, native German-speaking (Italian-speaking) South Tyrolean consumers rated the quality of Italian (German) sneakers significantly lower than that of German (Italian) sneakers. However, when the sneakers were mass-customized, this difference in perceived product quality was non-significant for both groups of consumers, supporting the research hypothesis.Research limitations/implicationsFuture research could replicate this study in other samples, with other product types, COOs and countries of destination, as well as at different degrees of product customization.Practical implicationsBusiness-to-consumer firms contemplating the development of their MC capability are made aware that the benefits of this operational capability might go beyond the typical advantages highlighted by the existing literature.Originality/valueThis paper joins the discussion on MC value by offering a theoretical explanation and empirical support for another mechanism through which the operational capability of MC can create value, at least in business-to-consumer industries: by countering a product's possible liability of foreignness and thus increasing perceived product quality in export markets.
21
Alessie, Rob, Stefan Hochguertel, and Guglielmo Weber. "Consumer Credit: Evidence from Italian Micro Data." Journal of the European Economic Association 3, no. 1 (March 1, 2005): 144–78. http://dx.doi.org/10.1162/1542476053295340.
Full text
22
Fauser, Simon, and David Agola. "The influence of regional Italian images on consumer behaviour: a study of consumers in Germany." Italian Journal of Marketing 2021, no. 1-2 (January 30, 2021): 129–58. http://dx.doi.org/10.1007/s43039-021-00018-9.
Full textAbstract:
AbstractThe purpose of this paper is to investigate the influence of regional images of Italy on the purchase probability of wine. Instead of regarding country image as a homogeneous national construct, this article focuses on revealing regional differences in Italian country image and investigating whether they are related with purchase probability. Moreover, several scholars state, that the development of larger regional brands can improve consumer choice especially for the product wine. In the light of growing global competition from ‘New World’ wine countries and simultaneously decreasing competitivity of the main European wine-producing countries (including Italy), the possibility to actively shape the development of regional brands and thereby potentially strengthening the competitive advantage within the European Union and on a global level, seems to offer an adequate approach to maintain the leading role of Italian wine producers in European and international trade. Therefore, this study aims to test, whether using larger regions (and not specific wine regions) as origin information for wine is applicable and improving consumer choice. The empirical framework was tested on a random sample of consumers living in Germany and comprises (a) the description of image differences between Northern and Southern Italy, (b) measuring the influence of regional indication of origin on purchase probability, (c) determining the predictive value of image components for purchase probability, and (d) the investigation of moderation effects of country knowledge on the results. Data from 388 respondents were analysed using multiple linear regression and paired t test. Results show significant image differences, which affects purchase probability. It is shown that the image of Southern Italy does not provide respondents with a suitable decision-making heuristic for buying wine. Furthermore, country knowledge negatively influences the predictive value of the measured regional image for purchase probability. As the predictive value of Southern Italian image does not contribute to the explanation of purchase probability, the present work corroborates the hypothesis of region-specific tendencies in the relationship between regional Italian image and consumer behaviour. Thus, this work provides a fundamental understanding of the regional composition of the Italian country image. It therefore serves practitioners as a decisional basis for the utilization of origin-related product information.
23
Achabou, Mohamed Akli, Sihem Dekhili, and Anna Paola Codini. "Consumer preferences towards animal-friendly fashion products: an application to the Italian market." Journal of Consumer Marketing 37, no. 6 (June 23, 2020): 661–73. http://dx.doi.org/10.1108/jcm-10-2018-2908.
Full textAbstract:
Purpose This paper aims to examine consumer preference for ethical fashion products by focusing on the importance of animal welfare attribute. To explain the attitude-behavior gap, this research proposes to explore the costs and sacrifices associated with the adoption of responsible behaviors. Design/methodology/approach To analyze in which manner the animal welfare attribute impacts the consumer preference, the authors carried two quantitative studies in the Italy context. The first one (n = 224) proposes to measure the importance of this attribute in the case of luxury vs accessible fashion. The second study (n = 101) examines how the attention given to animal welfare information could vary between prosocials and proselfs. Conjoint analyses that consider “proportion of real fur”; “information about animal treatment” and “price” attributes have been realized. To take into account the individuals characteristics, cluster analysis helped to identify different profiles of consumers. Findings The results reveal that even if consumers continue to prefer products made entirely from animal fur, they are sensitive to the information on the animal treatment conditions. Also, the animal welfare is not the most important criterion in explaining preference for a fashion product. This result varies, however, regarding the consumers’ social value orientation. Individuals with a high level of prosocial values give more importance to the animal welfare attribute and are less reluctant to the reduction of the proportion of real fur in the clothes. Proself consumers associate a higher sacrifice with the consumption of animal-friendly fashion products. Research limitations/implications This research enriches the limited literature on the consumers’ response to animal-friendly products. By considering the consumers’ social value orientation, it provides a better understanding of the attitude-behavior gap in animal-friendly fashion consumption. However, further studies should focus on the way of adapting communication on eco-products to the consumer profile. Moreover, it seems interesting to explore how the integration of innovative environmentally friendly materials can be accepted by the target. Replicating this research with representative consumer samples from different countries is also necessary. Practical implications From a practical point of view, this research offers implications for managers operating in fashion apparel industry by giving insights on the consumers’ preference for animal friendly fashion. Social implications This study gives recommendations to help convincing consumers about the importance of animal welfare attribute and to increase their preference for animal-friendly fashion products. Originality/value Despite the extensive use of animal fibers, fur and skins in the production of textiles, the few researchers who have shed the light on the consumers’ response to animal-friendly products have considered mainly the case of food. Also, the marketing literature gives little explanation of the attitude-behavior gap in ethical fashion consumption. By examining the consumers’ social value orientation, this study provides a better understanding of this gap.
24
Matarazzo, Michela, Riccardo Resciniti, and Biagio Simonetti. "Cause-related marketing for successful cross-border post-acquisition performance." International Marketing Review 37, no. 4 (August 6, 2019): 695–712. http://dx.doi.org/10.1108/imr-11-2018-0324.
Full textAbstract:
Purpose Building on the scant literature on cross-border acquisitions (CBAs) in the consumer perspective, the purpose of this paper is to investigate the impact of the acquirer’s cause-related marketing (CRM) on consumers’ repurchase intentions of the products of the post-acquisition target. In addition, the study aims at analyzing the moderating role of acquirer’s CRM on the relationship between corporate ability (CA) and country image (CI) on consumers’ repurchase intentions of the products of the post-acquisition target. Design/methodology/approach Drawing on a sample of Italian consumers (n=351), the authors examined the roles played by the acquirer’s CRM on consumer behaviour by considering an Italian target firm with a high reputation and comparing eight foreign acquiring firms with different combinations of CRM (poor/good), CA (poor/good) and CI (high/low). Findings The authors found that CRM, CA as well as CI have a significant impact on Italian consumers’ intention to repurchase the products of the post-acquisition target. Furthermore, it is shown that good CRM reduces the negative influence of a poor CA and a low CI on post-acquisition repurchase intentions and strengthen the positive influence, thus confirming the moderating role of CRM. Originality/value The research investigates, in the context of CBAs, the impact of the acquirer’s CRM on the host country consumers’ repurchase intentions after the CBA, which has not previously been examined. It can help managers to understand the conditions under which CBAs will be favourably evaluated.
25
Widyani, Donafeby. "Brand Loyalty in Gucci Mobile Application." Scholars Journal of Economics, Business and Management 8, no. 9 (October 6, 2021): 364–67. http://dx.doi.org/10.36347/sjebm.2021.v08i09.001.
Full textAbstract:
Gucci is a luxury Italian brand. To maintain its existence, Gucci needs to apply two theories of consumer behavior, which are perceived quality and brand loyalty. Gucci already has augmented reality in their mobile application to increase perceived quality. To increase brand loyalty, Gucci has a mobile application called "Luce" that allows them to deliver totally individualized service to its consumers. However, millennial consumers need to attract more novel consumer behavior techniques. The author proposes Gucci invite a special group of consumers to exclusive events more often to increase their perceived quality and add gamification elements in their mobile application to increase brand loyalty.
26
Roma, Rocco, Giovanni Ottomano Palmisano, and Annalisa De Boni. "Insects as Novel Food: A Consumer Attitude Analysis through the Dominance-Based Rough Set Approach." Foods 9, no. 4 (March 27, 2020): 387. http://dx.doi.org/10.3390/foods9040387.
Full textAbstract:
In Western societies, the unfamiliarity with insect-based food is a hindrance for consumption and market development. This may depend on neophobia and reactions of disgust, individual characteristics and socio-cultural background, and risk-perceptions for health and production technologies. In addition, in many European countries, the sale of insects for human consumption is still illegal, although European Union (EU) and the European Food Safety Authority (EFSA) are developing regulatory frameworks and environmental and quality standards. This research aims to advance the knowledge on entomophagy, providing insights to improve consumer acceptance in Italy. This is done by carrying out the characterization of a sample of consumers according to their willingness to taste several types of insect-based food and taking into account the connections among the consumers’ features. Thus, the dominance-based rough set approach is applied using the data collected from 310 Italian consumers. This approach provided 206 certain decision rules characterizing the consumers into five groups, showing the consumers’ features determining their specific classification. Although many Italian consumers are willing to accept only insects in the form of feed stuffs or supplements, this choice is a first step towards entomophagy. Conversely, young Italian people are a niche market, but they can play a role in changing trends.
27
De Girolamo, Annalisa, Salvatore Cervellieri, Erminia Mancini, Michelangelo Pascale, Antonio Francesco Logrieco, and Vincenzo Lippolis. "Rapid Authentication of 100% Italian Durum Wheat Pasta by FT-NIR Spectroscopy Combined with Chemometric Tools." Foods 9, no. 11 (October 27, 2020): 1551. http://dx.doi.org/10.3390/foods9111551.
Full textAbstract:
Italy is the country with the largest durum wheat pasta production and consumption. The mandatory labelling for pasta indicating the country of origin of wheat has made consumers more aware about the consumed pasta products and is influencing their choice towards 100% Italian wheat pasta. This aspect highlights the need to promote the use of domestic wheat as well as to develop rapid methodologies for the authentication of pasta. A rapid, inexpensive, and easy-to-use method based on infrared spectroscopy was developed and validated for authenticating pasta made with 100% Italian durum wheat. The study was conducted on pasta marketed in Italy and made with durum wheat cultivated in Italy (n = 176 samples) and on pasta made with mixtures of wheat cultivated in Italy and/or abroad (n = 185 samples). Pasta samples were analyzed by Fourier transform-near infrared (FT-NIR) spectroscopy coupled with supervised classification models. The good performance results of the validation set (sensitivity of 95%, specificity and accuracy of 94%) obtained using principal component-linear discriminant analysis (PC-LDA) clearly demonstrated the high prediction capability of this method and its suitability for authenticating 100% Italian durum wheat pasta. This output is of great interest for both producers of Italian pasta pointing toward authentication purposes of their products and consumer associations aimed to preserve and promote the typicity of Italian products.
28
Torri, Luisa, Ann Curtis Noble, and Hildegarde Heymann. "Exploring American and Italian consumer preferences for Californian and Italian red wines." Journal of the Science of Food and Agriculture 93, no. 8 (December 4, 2012): 1852–57. http://dx.doi.org/10.1002/jsfa.5979.
Full text
29
Viganň, Elena, Angela Mariani, Chiara Taglioni, and Biancamaria Torquati. "Consumatori e canali alternativi per il biologico: il caso del Gruppo Organizzato di Domanda e Offerta di aiab-Umbria." ECONOMIA AGRO-ALIMENTARE, no. 1 (May 2012): 173–94. http://dx.doi.org/10.3280/ecag2012-001008.
Full textAbstract:
The present paper shows the results of a research carried out on a particular alternative food channel - the Organised Demand and Supply Groups (godo) of Umbria (Italy) managed by the Italian Association for Organic Agriculture (aiab). It is very interesting in terms of management, size (number of firms and consumers members involved) and relative growth rates. The analysis was carried out by systematising data and quantitative information available at godo and by administering questionnaires to consumers members in order to collect information about socio-economic characteristics and consumer behaviour. Then, the consumer profiles have been identified by the application of the Cluster Analysis. At last, the consumer profiles analysis has allowed us to formulate some suggestions in order to improve godo's organization.
30
Nobile, Maria, Giacomo Mosconi, Luca Maria Chiesa, Sara Panseri, Luigi Danesi, Ermelinda Falletta, and Francesco Arioli. "Incidence of Potentially Toxic Elements and Perfluoroalkyl Substances Present in Canned Anchovies and Their Impact on Food Safety." Foods 12, no. 5 (March 2, 2023): 1060. http://dx.doi.org/10.3390/foods12051060.
Full textAbstract:
Fish plays a key role in a healthy and balanced Italian diet, but it is also subject to the bioaccumulation of different contaminants depending on the geographical or anthropogenic context from which it is derived. In recent years, the European Food Safety Authority (EFSA) has been focusing its attention on consumer toxicological risk, considering emerging contaminants such as perfluoroalkyl substances (PFASs) and potentially toxic elements (PTEs). Regarding fish, anchovies are among the five small pelagic main commercial species in the European Union and the top five fresh species consumed by households in Italy. Considering the lack of data on PFASs and PTEs in this species, our aim was to investigate the mentioned contaminants in salted and canned anchovies collected over 10 months from different fishing areas, even those far apart, to verify possible variations in bioaccumulation and to consider the risk for the consumer. According to our results, the assessed risk was very reassuring also for large consumers. The only concern, related to Ni acute toxicity, also dependent on the different consumers’ sensitivity, was related to only one sample.
31
Migliore, Giuseppina, Antonino Galati, Pietro Romeo, Maria Crescimanno, and Giorgio Schifani. "Quality attributes of cactus pear fruit and their role in consumer choice." British Food Journal 117, no. 6 (June 8, 2015): 1637–51. http://dx.doi.org/10.1108/bfj-04-2014-0147.
Full textAbstract:
Purpose – The purpose of this paper is to detect what experience and credence quality attributes contribute to the consumer decision to consume cactus pear fruit. The authors therefore try to measure the effect of each quality attribute on consumer choice. Design/methodology/approach – As a theoretical basis, two principal quality attributes emphasised in the literature on consumer behaviour were analysed and adjusted to the specific fruit features. The empirical strategy was carried out by administering a telephone questionnaire survey of 270 interviewees who consume cactus pears in Italy. The questionnaire, consisting of 14 items expressed on a metric scale (five-point Likert scale), was used to rate the importance of cactus pear fruit quality attributes. An ordered logit model was employed for data analysis. Findings – The results show that consumption of cactus pear fruit is mainly based on credence and experience attributes, which have different effects on the consumer decision to consume cactus pear fruit. Among experience quality attributes, the colour red, a low quantity of seeds, and being peeled are the attributes with major effects, following by credence attributes such as environmental sustainability, healthiness, and Italian origin. Research limitations/implications – The research was based on a particular fruit, and further comparative research is clearly needed. In fact, further advancement in cactus pear research would require that the validity of the empirical findings and their degree of generalisation be examined in other geographical areas. Practical implications – The results of this study could help to identify some factors on which business could intervene to create a more effective consumer-based approach. Originality/value – This study contributes to a better definition of cactus pear fruit quality for consumers with the aim of developing marketing strategies to increase farm business. To the best of the knowledge, no study has ever measured the effects of cactus pear fruit quality attributes on consumer choice.
32
Resciniti, Riccardo, Michela Matarazzo, and Gabriele Baima. "Consumers’ reactions to cross-border acquisitions." British Food Journal 122, no. 2 (December 10, 2019): 655–77. http://dx.doi.org/10.1108/bfj-03-2019-0147.
Full textAbstract:
Purpose The purpose of this paper is to focus on consumers’ reactions to cross-border acquisitions (CBA) by exploring the role of consumer perceptions of the psychic distance between the country of the acquirer and that of the target firm when the acquiring corporation has a good or poor reputation. Design/methodology/approach A 2×2 experimental design which manipulated psychic distance and acquirer’s corporate reputation was conducted in Italy. The study considers an Italian food target firm and compares four foreign acquiring firms with different combinations of corporate reputation (good/poor) and psychic distance to Italy (small/large). Findings The authors found that the degree of psychic distance between the countries of the acquiring and targeted firms was inversely related to Italian consumers’ intentions to repurchase the products of the post-acquisition target, and unrelated to the acquirer’s corporate reputation. Originality/value This is the first study focusing on psychic distance in the context of CBA, especially from the perspective of consumer behavior, which can help to better understand certain negative reactions toward the acquisition of a business.
33
Mazzoni, Clelia, Laura Castaldi, and Felice Addeo. "Consumer behavior in the Italian mobile telecommunication market." Telecommunications Policy 31, no. 10-11 (November 2007): 632–47. http://dx.doi.org/10.1016/j.telpol.2007.07.009.
Full text
34
Eberle, Lisa Pilar, and Enora Le Quéré. "Landed Traders, Trading Agriculturalists? Land in the Economy of the Italian Diaspora in the Greek East." Journal of Roman Studies 107 (July 24, 2017): 27–59. http://dx.doi.org/10.1017/s0075435817000776.
Full textAbstract:
ABSTRACTThis paper revises current understandings of the rôle of land in the economy of the Italian diaspora in the Greek East in the second and first centuriesb.c., arguing that these Italians owned more land than has previously been assumed and that many of these Italian landowners practised a highly commercialized form of agriculture that focused on high-end products. This strategy shaped what empire meant both locally and in Italy and Rome, where the products they marketed fed into the ongoing consumer revolutions of the time. After discussing the evidence for the extent of Italian landholdings and examining their exploitation in three case studies, we conclude by reflecting on the long-term history of such landholdings in the provinces and the implications for our understanding of Roman imperialism more generally.
35
Pauselli, Mariano, Luciano Morbidini, Emiliano Lasagna, Vincenzo Landi, and Roberto Giangrande. "Consumer acceptance of Italian or New Zealander lamb meat: an Italian case study." Italian Journal of Animal Science 8, sup2 (January 2009): 528–30. http://dx.doi.org/10.4081/ijas.2009.s2.528.
Full text
36
Perito, Maria Angela, Antonella Di Fonzo, Marcello Sansone, and Carlo Russo. "Consumer acceptance of food obtained from olive by-products." British Food Journal 122, no. 1 (November 6, 2019): 212–26. http://dx.doi.org/10.1108/bfj-03-2019-0197.
Full textAbstract:
Purpose The purpose of this paper is to evaluate the market potential of food obtained from olive by-products. The marketing of such by-products (e.g. olive leaves and pulp) is a challenging opportunity for the sustainable development of the sector. Yet, consumer demand is still poorly understood. The paper contributes to filling the knowledge gap with an empirical survey of a sample of Italian consumers. Design/methodology/approach The authors provide an assessment of consumers’ willingness to accept (WTA) food from olive by-products. The authors collected structured questionnaire from a sample of 289 Italian consumers. The authors asked to consumers their willingness to try a variety of food products containing olive by-products, as a proxy for their WTA the products. In order to investigate the drivers of the average WTA, the authors used the information in the questionnaire to build four constructs of interest: technophobia, neophobia, perception of benefits and awareness about sustainable consumption. The choice of the constructs and the variables was driven by the existing literature. Findings The paper shows how the WTA food with olive by-products is a general attitude of the consumer, rather than product-specific choice. The results suggest that consumers perceive the use of olive by-products as a new technology for preparing well-known food products. The authors did not find statistical evidence of the wariness of olive by-products as new food products. Technophobia is the most important factor hampering the marketing of olive by-products. Originality/value The paper is a first attempt of exploring the topic of WTA food with olive by-products.
37
Hamam, Manal, Giuseppe Di Vita, Raffaele Zanchini, Daniela Spina, Maria Raimondo, Manuela Pilato, and Mario D’Amico. "Consumers’ Attitudes and Purchase Intention for a Vitamin-Enriched Extra Virgin Olive Oil." Nutrients 14, no. 8 (April 15, 2022): 1658. http://dx.doi.org/10.3390/nu14081658.
Full textAbstract:
This study aims to examine Italian consumer preferences for extra virgin olive oil (EVOO) enriched with vitamins and to analyze the key drivers that affect consumer choices for this product. Specifically, we assessed consumers’ intention to purchase the enriched product compared to the conventional one. The methodology adopted inferential and multivariate statistical techniques: (1) exploratory factor analysis (EFA), (2) ordinary least squares regression (OLS) and (3) non-hierarchical clustering. This study appears to be the first research project related to exploring consumers’ interest in an extra virgin olive oil enhanced with vitamins, thereby providing preliminary indications. The main results represent a significant starting point for the development of new marketing strategies for the food industry.
38
Marescotti, Maria Elena, Vincenzina Caputo, Eugenio Demartini, and Anna Gaviglio. "Consumer preferences for wild game cured meat label: do attitudes towards animal welfare matter?" International Food and Agribusiness Management Review 23, no. 4 (November 5, 2020): 599–618. http://dx.doi.org/10.22434/ifamr2019.0203.
Full textAbstract:
Even though the European Union has imposed a mandatory labeling system for conventional meats, there is no mandatory labelling scheme for the so called ‘minor meats’ – such as hunted wild game meat (HWGM). Thus, some European countries have implemented voluntary labelling programs certificating the origin of wild game meat. This study uses a discrete choice experiment to: (1) assess consumer preferences for processed meat products (including wild game meat bearing a HWGM label); and (2) investigate whether consumers’ attitudes towards animal welfare affects their food choice behavior for alternative meat products. Data was collected through an online survey conducted in Italy and consumer preferences for HWGM was estimated through a latent class logit model. Overall, results suggest that, even though HWGM label does not exist yet on the Italian market, it is appealing to Italian consumers and it will likely be accepted by the majority of them. However, consumers who are particularly concerned about animal welfare issues and animal rights showed the lowest level of the interest in the hunted game meat product and thus the presence of the HWGM label does not provide any benefit to them. Our findings have important implications for the development of successful marketing strategies and policy intervention in the HWGM sector at a national and European level.
39
Cristini, Guido, and Cristina Zerbini. "Store Brand Purchase in the Italian Market." International Journal of Business and Management 13, no. 7 (June 17, 2018): 126. http://dx.doi.org/10.5539/ijbm.v13n7p126.
Full textAbstract:
The paper analyzes the degree of importance of Store Brand purchase determinants for the consumer. In particular, the research focuses on two specific shopper segments (hypermarket shopper and supermarket shopper) in order to evaluate the existence of any significant differences between their product evaluations. Telephone interviews, based on a structured questionnaire, were conducted with a sample of consumers responsible for family purchases and buyers of Store Brand products. For the majority of the purchasing determinants investigated, the results show a significant difference in opinion between those buying Store Brand products in hypermarkets and those in supermarkets. The difference found between shopper profiles has significant managerial implications that could be useful for determining Store Brand management policies. This paper also contributes to the academic debate on the role of Store Brand in the retail market.
40
Bentivoglio, Deborah, Adele Finco, Giorgia Bucci, and Giacomo Staffolani. "Is There a Promising Market for the A2 Milk? Analysis of Italian Consumer Preferences." Sustainability 12, no. 17 (August 20, 2020): 6763. http://dx.doi.org/10.3390/su12176763.
Full textAbstract:
Milk consumption has been on the decline for decades. Part of the cause for this is due to changes in consumer behavior and interest in healthy eating. The aim of this study was to estimate the premium price that consumers are willing to pay for A2 milk. A2 milk is a newcomer type of product containing only A2 beta-casein that is spreading in many countries of the world as a functional food. In addition, it is produced by traditional breeds of cattle that are adapted to the marginal areas and could be a virtuous model of the sustainable management system to which the consumer lately seems to turn in an increasingly conscious way. To accomplish this aim, contingent valuation has been used, which permits using a survey and a direct estimation of the premium price that consumers are willing to pay (WTP). The question format used is a dichotomous choice valuation based on a double-bound model. Statistical analysis was carried out using descriptive statistical analysis. The empirical results reveal that consumers are willing to pay a premium for A2 milk. In addition, individuals interested in product quality and already buying functional products are attracted to this type of product.
41
Alpa, Guido. "The Making of Consumer Law and Policy in Europe and Italy." European Business Law Review 29, Issue 4 (July 1, 2018): 589–611. http://dx.doi.org/10.54648/eulr2018023.
Full textAbstract:
Before the creation of the European Economic Community in 1957 the Italian legal system did not know the notion of consumer in its legal meaning: “consumer” was a sociological and economic concept. Buyt for a quotation of this term in the Report made in 1942 by the Minister of Justice to the King concerning the presentation of the new Civil Code no statute had any reference to it. Only with the enactement of EC directives in different fields and only with the development of products liability the notion of consumer began to be a solid concept with important legal aspects. Today consumers occupy a relevent place in themarket, in contract law, in tort law, and also in competition law, and concumers associations are strong counterparties of entrepreneurs.
42
Mandolfo, Marco, Shan Chen, and Giuliano Noci. "Co-creation in new product development: Which drivers of consumer participation?" International Journal of Engineering Business Management 12 (January 1, 2020): 184797902091376. http://dx.doi.org/10.1177/1847979020913764.
Full textAbstract:
The present study investigates co-creation in new product development by providing a conceptual background in the psychological factors favoring consumer participation in company processes. The work explores the consumers’ profiles willing to participate in co-creation, through the identification of their personality traits, key motivations, and barriers. Two product typologies are investigated, namely high-tech and high-touch products through survey research on a sample of Italian consumers. Results from structural equation modeling show that consumers’ personality traits affect the perceived motivations and barriers to co-create, in turn shaping their willingness to co-create. Furthermore, consumer willingness to co-create varies depending on the product typology. Under a managerial viewpoint, the research study provides practitioners with keys to design targeted co-creation activities, fitting with the specific product typology and audience, and to devise the most suitable participation incentives to offer.
43
Ruggeri, Giordano, Chiara Mazzocchi, and Stefano Corsi. "Drinking biodiversity: a choice experiment on Franciacorta sparkling wines." British Food Journal 122, no. 8 (March 12, 2020): 2531–49. http://dx.doi.org/10.1108/bfj-06-2019-0451.
Full textAbstract:
PurposeConsumers' concerns about the environmental impacts of food production have been increasing over the last years, and several certification systems for environment-friendly food products have been created. This research investigates wine consumers' preferences for a certification that guarantees the use of agricultural practices that better protect the biodiversity in the vineyard during the production of grapes.Design/methodology/approachUsing a choice experiment, we investigate consumer preferences and willingness to pay for biodiversity-friendly wines on a sample of 334 wine consumers. The experiment was carried out by direct interviews at a wine-tasting event in an Italian winery located in the Franciacorta area, in northern Italy. A between-subject design and two different questionnaires were used, one presenting the Brut bottle and one the Satén bottle.FindingsEstimates from a mixed logit model reveal that consumers are generally willing to pay a higher price for biodiversity-friendly wines, but they have stronger preferences for organic certification and quality indications. When consumers perceive a specific product as having high quality, i.e. Satèn, they might be less willing to pay for further environment-friendly certifications. Moreover, preferences depend on sociodemographic and attitudinal variables such as gender, wine consumption frequency, wine education and knowledge degree of the labels.Originality/valueThis paper broadens the knowledge about consumer preferences and willingness to pay for biodiversity-friendly wines, focusing on a specific market segment of Italian sparkling wines.
44
Cristini, Guido, and Cristina Zerbini. "SBs Purchase Determinants in Italian Market: A Survey of Different Retailers’ Shoppers." International Business Research 10, no. 8 (July 4, 2017): 1. http://dx.doi.org/10.5539/ibr.v10n8p1.
Full textAbstract:
Determinants of the growth of store brands (SBs) have been widely investigated in marketing literature. However, with reference to consumer studies, no contributions have focused on comparing strategies developed by grocery retailers to create SB value based on consumer evaluations. The present study aims to fill this knowledge gap by analysing the reasons behind the choice of SBs by consumers who shop at various retailers in Italian market. Data was collected through a computer-assisted telephone interview technique (CATI) based on a structured questionnaire. The final sample was formed by 979 SBs shoppers. The results show that, despite the evidence that socio-demographic profile of the shopper does not vary depending on the retailer attended, the level of importance of SB purchase determinants tend to differ for each retailer: this may reflect the way each distributor has developed its SB products and, therefore, the corresponding strategy adopted. These findings have several implications for retailer policy in positioning SB products.
45
Di Vittorio, Arianna. "The Role of Territorial Promotion Agencies in the Creation of a Valuable Tourist Experience. An Italian Case History." European Scientific Journal, ESJ 14, no. 29 (October 31, 2018): 106. http://dx.doi.org/10.19044/esj.2018.v14n29p106.
Full textAbstract:
With the passage of time, the offer made by tourism companies has undergone important changes, becoming more and more configured as a unique and memorable consumer experience, able to activate the sensory system of the consumer and to stir up emotions. The experiential marketing27 uses the experiences lived by consumer as marketing tool so as to make the consumer perceive a higher added value, thanks to the involvement of the senses and emotions. Also within the tourism sector, the need to cope with the new needs of tourists led the companies on the road to experiential differentiation. In today’s society, consumption is no longer a private and personal act, but a real “social event” in the sense that a product is purchased not so much for its functional value, as for the meaning it assumes for those who use it or consume it and for its own social relationships. The consumer experience therefore generates a noticeable involvement for consumer and for its own social relations: the individual seeks, for this reason, products and services with a symbolic value, that allow him to fully manifest his personality. “To consume means to satisfy one’s own needs, but also to create and maintain social relationships” (Douglas & Isherwood, 1989). The paper focuses on the role of Tourist Promotion Agencies, particularly on the Agency “Tourism Imperial Apulian”, reference subject for marketing, reception and promotion of Local Tourist System “Puglia Imperiale”, and new reference for creation of a quality tourist experience. The methodology used in the paper is a descriptive empirical analysis; after a view on the variables important to create a valuable experience for tourists and a statistical reflection on the data related to the incoming in Puglia from 2007 to 2014, the Author describes the strategies adopted in the case history. This empirical analysis aims to confirm the promotional validity of the "Puglia Imperiale" Tourist Agency and, above all, to witness the creation of a new territorial identity brand evolved into a real tourism product, through the activity of a Management Agency of the destination.
46
Annunziata, Azzurra, Eugenio Pomarici, Riccardo Vecchio, and Angela Mariani. "Health warnings on wine: a consumer perspective." British Food Journal 118, no. 3 (March 7, 2016): 647–59. http://dx.doi.org/10.1108/bfj-08-2015-0300.
Full textAbstract:
Purpose – The purpose of this paper is to investigate consumers’ interest and preference for health warnings on wine label, and the key socio-demographic and attitudinal variables driving this interest. Design/methodology/approach – Data were gathered, by a professional marketing company, through an on line survey with a sample of 300 Italians, aged over 18, consuming wine at least once a month. Findings – Respondents were interested in receiving more information on nutritional and health features of wine through the label, and would also like to obtain information about the warnings about possible side effects related to excessive wine consumption. The most relevant variables influencing positive interest toward this information are gender (female), age (younger cohort), education level (higher), presence of children in the household and being the main responsible of grocery shopping. Research limitations/implications – The research was limited by being conducted only in Italy, using explorative methodology. Social implications – Outcomes provide useful evidence for advocates calling for the introduction of health warnings on wine labels and policy makers. Originality/value – To the best of the authors’ knowledge, this is the first study to analyze Italian consumer interest toward health warnings on wine label.
47
Stiletto, Alice, Elisa Giampietri, and Samuele Trestini. "Heterogeneity in consumer preferences for ready-to-eat pomegranate: an empirical study in Italy." British Food Journal 122, no. 12 (May 5, 2020): 3869–84. http://dx.doi.org/10.1108/bfj-08-2019-0655.
Full textAbstract:
PurposeThe present study aims at analysing consumer preferences for the pomegranate fruit, focussing on the effect of ready-to-eat format (i.e. packaged arils) on the purchasing choice, together with several products’ attributes as the origin, the packaging typology and the price.Design/methodology/approachThe paper presents a choice experiment (CE) among 626 Italian consumers from Veneto region through an online survey. The study estimates both a conditional logit (CL) and a latent class logit model (LCM).FindingsBy segmenting the sample based on the heterogeneous preferences of consumers, it can distinguish “eco-friendly consumers”, “time-saving lovers”, “nationalists” and “price sensitive” subjects. Interestingly, the marginal willingness to pay for ready-to-eat arils is positive for the “time-saving lovers” that are mainly young consumers. The Italian origin has always a positive effect on the choice, whereas a negative effect is found for the price. Finally, the eco-friendly package has both a negative and a positive effect.Research limitations/implicationsThe sample of this study is not representative of the population and the CE has a hypothetical nature. It follows that further research will link the economic analysis to a consumer test on a more representative sample.Practical implicationsThis study can be useful for the pomegranate producers and the industry because it provides original evidence that could drive their business and marketing strategies, for instance, the preference for ready-to-eat arils.Originality/valueThis study is one of the first seeking to determine the factors that affect consumers' preferences for pomegranate arils.
48
Iazzi, Antonio, and Savino Santovito. "Branded Versus Non-Branded: Differences in Consumer Preferences." International Journal of Marketing Studies 8, no. 1 (January 29, 2016): 57. http://dx.doi.org/10.5539/ijms.v8n1p57.
Full textAbstract:
<p>Although brands can signal reputation and serve as proxies for trust, consumer preferences for attributes may differ for branded and non-branded products. The authors of this paper test this hypothesis using data from a particular experiment conducted with Italian jeans’ consumers. The results indicate that consumers appear uncertain when there is an absence of a brand; non-brand-oriented consumers ascribe greater importance to the attributes of a product, with emphasis on those that relate to the product model (fit, comfort, design). Price is important for both types of consumers. Factor and cluster analyses permit identification of elements for the positioning strategies of brand and non-branded products. For marketing managers, it is important to know the consumer’s perception of the product’s characteristics and, accordingly, adopt specific communication and positioning strategies.</p>
49
Lomolino, Giovanna, Matteo Marangon, Simone Vincenzi, and Alberto De Iseppi. "Sparkling Cider Paired with Italian Cheese: Sensory Analysis and Consumer Assessment." Beverages 8, no. 4 (December 13, 2022): 82. http://dx.doi.org/10.3390/beverages8040082.
Full textAbstract:
Cider is a beverage belonging to the tradition of many European rural areas. Pairing beverages and cheeses, even if it is part of an ancient tradition, is gaining more and more interest from the consumer. For this reason, in this research, we wanted to conduct a preliminary study on the combination of cider and cheese. In particular, six Italian sparkling ciders were selected, obtained through the Charmat and Champenoise method, and four types of Italian cheeses, from the Veneto region: Casatella Trevigiana, Fienil, Morlacco and Ubriaco, with very different sensory characteristics. The cider-cheese pairing test, conducted by a panel of experts, revealed how some cider parameters are reduced in intensity, such as astringency, while others are enhanced, such as fruitiness and persistence taste aroma. The hedonic test, conducted on the matching by 90 consumers, promoted some combinations while others were rejected. The sensory parameters associated with liking were fruity and taste aroma persistence, particularly expressed in some cider-cheese pairings.
50
Eugenio, Demartini, Gaviglio Anna, and Pirani Alberto. "Farmers’ motivation and perceived effects of participating in short food supply chains: evidence from a North Italian survey." Agricultural Economics (Zemědělská ekonomika) 63, No. 5 (May 9, 2017): 204–16. http://dx.doi.org/10.17221/323/2015-agricecon.
Full textAbstract:
Local production supports the economies of place and increasingly makes sense as the citizen-consumers increase in number and awareness. Nonetheless, despite the value of the short supply chains, some researchers have reacted sceptically to the irrational optimism around this sales structure. A close relationship with consumers does not imply more profit or exchange fairness by definition. In fact, increasing marketing costs must be considered and there is still information asymmetry, and the profiteering farmers could take advantage of the consumer trust. Through data reduction we explored the farmers' motivation and perceived effects of participating in short food supply chains. We also analysed the location of farms along with their size, production, sale channels and the relative market share, as well as whether they adopted quality certifications. We found that the farmers that work within the short food supply chains opt for a sort of co-certification mechanism based on the consumer/producer relationships rather than opting for the quality certification. Furthermore, the multivariate analysis showed different motivations and perceptions of direct sales among farmers: those that were the largest and farthest from the point of sale, were positive toward the social values of short food supply chains, while the rest seemed less competitive and were more motivated by profit and survival. The results reaffirm that the local production may not be good per se, and the presence of profit and surviving-orientation to market should be considered a treat especially for the reputation of the whole system.