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Cornovan, Daniela <1996>. "Italian consumer behaviour towards plant-based meat." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20804.
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In recent years, food sector and consumers’ behaviour towards food has changed significantly due to sustainability. The Global Risks Report 2020 classifies food crises as one of the main societal problems, which is strongly interconnected with water crises, extreme weather, climate action failure and other risks. Strong sustainable innovations are needed and that is why plant-based meat alternatives were invented. But the environmental concerns are not the only driving forces, there are also concerns associated to human health and animal welfare. Plant-based meat refers to products made from plant materials that are designed to mimic meat in every way, from taste, texture, smell, and appearance. Plant-based meat can be healthier and vastly more sustainable than conventional meat. But the main question is: Are the consumers able to switch from traditional meat to plant-based meat?
This thesis aims to understand the Italian consumer behaviour towards plant-based meat and which are the driving factors and the barriers that influence the Italian consumers when it comes to consume these specific products. In order to do this, it will be distributed a survey based on the Attitude-Behavior-Context (ABC) Model that will take into consideration both rational perspectives and habits of consumers. A specific focus will be put on the resistance to change aspect using the Oreg scale to understand how strong or weak is the general predisposition to change of Italians. In addition, the Self Reported Habit index (SRHI) will be used to analyse how strong is the habit of consuming and buying traditional meat. As a conclusion, on the basis of survey results and on the basis of Habit Discontinuity Hypothesis, it will be given some advices and suggestions to companies that are planning to enter the Italian market with plant-based meat alternative products.
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Fanning, Stephen. "Migration and marketing: The consumer acculturation of Italian-Australians." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2010. https://ro.ecu.edu.au/theses/2090.
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This thesis explores, through the lens of marketing theory, the migratory experiences of a group of Italian–Australians. Migration is generally accepted as a life-changing event, and, as such would be classified as a consumption activity of higher involvement than most consumption activities discussed within the marketing literature. The research employs an interpretivist qualitative methodology and adopts a multiple method constructivist approach to searching for, gathering and analysing data. This methodology is employed to accommodate the exploratory objectives of the study, and the personal and life-changing nature of migration. From an extensive literature review of migration and marketing three classic marketing theories were selected as guiding frameworks for the collection and analysis of data: (1) Firat and Dholakia‟s (1982) four dimensions of consumption patterns; (2) Rogers‟ (1963) theory of adoption; and (3) Sheth, Newman, and Gross‟ (1991) theory of consumption values. As there is great diversity in the source of Australian immigrants a purposeful sampling technique was employed to provide interpretable data. Immigrant families from the Italian regions of Abruzzi-Molise were selected as this group have a number of characteristics of value to this study. The characteristics include: a considerable gap exists between the consumption patterns of their natal and host communities; sufficient time has passed to allow the original immigrants and their families to reflect on their acculturative journey; and they still maintain strong links with their natal communities. Multiple qualitative techniques were employed during primary data collection. Primary data was collected in both Italy and Australia to gain a natal and host perspective. An iterative investigative approach was employed to compare primary and secondary work, to discover different perspectives, and to identify emergent themes. The major finding is that migration is a consumption activity that cannot be classified within the „textbook‟ convenience, shopping, or specialty product classification. Migration is not just the journey from one place to another; it is the journey from one set of consumption patterns to another. The costs and benefits of migration cannot be fully measured in financial terms and, for many, the evaluation process is an ongoing and cumulative process. Migration is a liminal process where the migrant must separate themself from their natal community and then establish themselves in a host community. Therefore, migration involves the establishment of an old-new hyphenated identity; hyphenated to indicate a life in two-parts. Migration involves the choices of what possessions to divest and what to keep, a passage, and then the acquiring of new possessions. However, unlike less involved consumption activities, all future consumption activities are a consequence of the migratory decision. Therefore in addition to the convenience, shopping, and specialty consumption activities the researcher calls for a new classification „seminal consumption activities‟. This study identifies that migration has three distinct time zones pre-migration, migration, and post-migration. Each of the time zones correlates with a respective stage of the buyer decision process pre-purchase, purchase and product delivery, and post purchase. Furthermore, a number of other three part marketing concepts demonstrate a relationship to this process: the three temporal types of involvement (situational, response, and enduring involvement); the three stages of liminality (pre-liminality, liminality, and post liminality; and the three decision qualities (search, experience, and credence decision qualities). The relationships are discussed in detail within the thesis. The seminal nature of migration and the acculturative reflections of the participants benefited one of the guiding theories. As a result, the Sheth et al (1991) theory of consumption values is advanced, new qualities of value3 are uncovered and a number of theoretical and practical gaps are discussed. An emergent conceptual framework that extends the Sheth et al. (1990) theory is discussed and presented. The thesis supports scholars who argue that there is a relationship between values1 and value2 for money. It also supports those who propose that whilst a person‟s values1 are enduring, estimations and assessments of value2 are more situational dependent. The enduring nature of values1 was displayed through the practise and preservation of natal consumption activities, and, the situation nature of value2 was displayed through the creation of a value2 hierarchy of consumption activities. Exploring this seminal consumption activity and the acculturation of Italian-Australians uncovered a number of insights that are important to marketers. However, they are particularly important to marketers operating in a multi-cultural marketplace. Marketers, like other members of a society, are often enculturated to the consumption activities of the dominant ethnic group; as such they can be blind to the dynamics and opportunities of a multi-cultural marketplace. This thesis highlights that the acculturation process is a two-way process where the attractive consumption activities of migrants are retained, and, then often adopted by members of the host society. Migration is generally accepted as a life-changing event, however, in multi-cultural societies, like Australia, migration is also society-changing event. Therefore, migration can be a seminal event at both an individual and a societal level; characteristics which are particularly rewarding to marketers.
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Bortolotto, Carol <1991>. "Italian Prosecco Brand and Consumer Perception: An Explorative Analysis." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10129.
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Branding, especially in the food and beverage industry, can be an effective tool for building awareness and recognition of product differentiation among consumers. This especially concerns Prosecco, one of the most successful sparkling wine stories in the world, where branding can represent the solution for building a consistent image of quality, on which companies could maintain and nourish a sustainable competitive advantage throughout the years. The primary purpose of this research is to examine consumer perception in relation to Italian Prosecco and its brand. This is to be interpreted as a complex overlap of different elements: corporate brands, brand names, territorial brands and wine varietal. The assumption underlying this analysis refers to the fact that consumers are generally disorientated when it comes to recognizing what actually characterizes Prosecco as a brand - being a concept constituted by a multitude of producer and origin-related factors. Following this research, the most appropriate paths companies can explore in terms of strategies and branding techniques will be introduced.
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Godinho, Manuel Fernando Cilia Mira. "Innovation diffusion in the Portuguese and Italian clothing industry." Thesis, University of Sussex, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.239480.
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In this thesis a model to describe the diffusion of a cluster of inter-related innovations is put forward. Unlike conventional diffusion approaches, which deal with each innovation independently, this model is based on a system of "aggregated measures of diffusion" (AMDs). Such AMDs assume a common technological base and a learning sequence in adoption, and they are derived from a system of double weighting, with scores attached for a) the complexity of each innovation and b) the time-span since adoption. In addition to diffusion measurement, AMDs can be used to assess technological capability of individual firms, industries, regions or countries. In this role they can replace conventional technology measures, particularly when the object of analysis are "traditional industries" or "catching up regions". In the present application, the diffusion of nine innovations available for use in the clothing industry was tracked. Alternative weighting schemes generated different AMDs, successively taken as the dependent variable in a multiple regression exercise. The variables entered into the model matched broadly the conceptual framework, with proxies of technological competence ("qualified technicians" or "intangible investment") and firm size ("sales" or "employment") displaying greater association with the AMDs. Interestingly, the dummy "country" was not selected as significant. This is in line with previous findings in the thesis, which showed an average initial lag between Portuguese and Italian firms of 4 years, narrowing to 2.5 years as diffusion proceeds. These results suggest that the productivity gap (2.6: I) derives mostly from factors other than differences in the adoption of recent hardware. Future policies to narrow this gap could better consider how to improve the handling of existing hardware (training, skills) and other intangible factors (design, quality, marketing and distribution), than concentrating exclusively on fixed capital formation. If these intangible factors are addressed by public policy, it is possible to believe that the Portuguese clothing industry will have an opportunity to survive and prosper. With regard to Italy, there are signs that some of the traditional factors of competitiveness have suffered recently a process of erosion. With the expected phasing out of the MultiFibre Arrangement, Italian tirms must concentrate further in up-market niches and relocate part of their assembling operations to lower cost regions abroad. The possibility of radical technological change reversing dramatically this industry'S pattern of comparative advantage is not a realistic prospect in the short/medium-term. However. the likelihood of full automation in a longer-term remains, and it is possible to expect that those firms which have gone further in adopting certain LT.-related innovations will have a decisive advantage early next century.
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Rosso, Stefania <1992>. "Real and fake Italian products. An analysis on German buying consumer behaviour." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9234.
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This Master thesis has analyzed the perception of German consumer regarding “Made in Italy” products and lifestyle; in particular we wanted to understand how real and fake Italian products are perceived in Germany and what German consumer focuses on.
This project origins from a personal six-months experience in Stuttgart, in the south of Germany.
Starting from a general analysis of the main theories that have studied the consumer behaviour’s mechanisms: how the consumer is influenced by his/her representations and mental concepts, how things are categorized in his/her mind, what are the main misconceptions that consumers can be vulnerable to.
Then we have made a digression concerning the presence of “Made in Italy” in Germany, providing also examples obtained on field during the experience in Stuttgart. We have considered only food products as pasta, oil, jam, cheese and then furniture and household items.
We have, also, made an analysis regarding dates, we have obtained from a survey launched during the permanence in Baden-Württemberg: applying the principles of statistics we have studied the answers of a sample of German people between 20 and 50 years old.
The aim is having a personal estimation of how the Germans behave themselves towards Italian products: are they able to distinguish real Italian from fake? What does influence their perceptions and consumer behaviour?
After this analysis, we comment on the results and provide personal explanations about them.
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Giulietti, Monica. "Retail pricing in the Italian grocery industry : a theoretical and empirical analysis." Thesis, University of Warwick, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.308586.
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SBRILLI, SIMONE. "Energy management practices: quantitative models for a large consumer in the Italian electricity market." Doctoral thesis, Università degli Studi di Roma "Tor Vergata", 2014. http://hdl.handle.net/2108/204189.
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Scalia, Antonio. "Market microstructure and information : an empirical analysis of trading on Italian treasury bonds." Thesis, London Business School (University of London), 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.244127.
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Chemello, Giulia <1994>. "CONSUMER REACTION IN NEW PRODUCT DEVELOPMENT: COMPARISON BETWEEN ITALIAN AND ASIAN RESPONSES TO MARKETING TEST." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16687.
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Risposte diverse ad una stessa domanda ben precisa sono dovute principalmente a differenze culturali quali lingua, storia, etnia, religione.
Questa affermazione è riscontrabile anche in ambito economico e, di conseguenza, è necessario che le reazioni di un possibile cliente vengano correttamente interpretate.
Nell’elaborato verrà analizzato il processo di sviluppo di un nuovo prodotto, con particolare attenzione al BASES model, attualmente il più importante test di simulazione commerciale nell’industria della ricerca di mercato. Questo modello aiuta le aziende a prevedere la futura domanda del nuovo prodotto e ad analizzare il mercato, con la premessa che “il consumatore non sempre rispetta ciò che ha precedentemente affermato”. Infatti, le differenze culturali portano le persone a rispondere in maniera diversa ad una domanda ben precisa. Di conseguenza, è necessario comprendere le modalità di espressione italiane e cinesi così da poter correttamente interpretare le risposte dei consumatori.
Lo scopo di questa tesi è quindi quello di evidenziare le differenze culturali che portano ad un divario nei test di mercato tra l’intenzione di acquisto e l’effettivo comportamento del consumatore. Verrà dunque proposta una risposta al quesito “perché se l’intenzione di acquisto di un cinese è inferiore a quella di un italiano, nei dati post vendita risulterà il contrario? Ovvero che il cinese avrà acquistato di più?”
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Giovannetti, Giorgia. "Essays on trade flows and exchange rates : general issues and empirical evidence for the Italian economy." Thesis, University of Cambridge, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.317776.
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Sebastiani, Benedetta. "Market analysis towards sustainable laundry detergents : chances of penetration of an italian ecological detergent." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/147177.
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O imperativo mais urgente de nosso século atual é a preocupação com o meio ambiente. Sustentabilidade pode ser considerada como a solução chave para este problema universal. Vivendo em uma sociedade de consumo significa que as ações dos seres humanos sempre têm uma espécie de impacto sobre o nosso futuro comum. Isso, juntamente com as taxas de população em rápido crescimento, implica que algo tem que mudar o padrão de consumo em o mundo todo. Em geral, as economias emergentes são aqueles que, deste ponto de vista, assustam mais, devido as suas urbanização cada vez mais em aumento, juntamente com os seus enorme tamanho e o seus desenvolvimento industrial retrógrado e privo de regulamentações. Especificamente o Brasil, com o seu crescimento exponencial e as suas dimensões continentais, representa uma das maiores forças de consumo do planeta. Porque os estudos comportamentais sobre o consumo ecológico neste país concentram-se principalmente em alimentos orgânicos, este presente trabalho tem como objetivo analisar o mercado para produtos sustentáveis no cluster de Porto Alegre. Precisamente, o padrão de consumo em direção a detergentes para a roupa são inferidos, a fim de (a) identificar a oferta de detergentes para a roupa no mercado; (b) compreender como é que ocorre o processo de compra de detergentes para a roupa; e (c) definir valores e atitudes que impulsionam o comportamento dos consumidores verdes, investigando as possibilidades de penetração de um produto Italiano verde. Este trabalho é divulgado através de uma triangulação desenvolvida em três fases diferentes. A partir da delimitação teórica do comportamento do consumidor e do consumo verde, segue uma pesquisa qualitativa, de modo secundária como primária – através de entrevistas semiestruturadas – apoiadas por uma pesquisa quantitativa de Schwartz com o objetivo de inferir valores e atitudes dos segmentos de interesse. Resultados da pesquisa mostram um mercado que estaria pronto para considerar um produto mais verde entre as ofertas, quer devido à consciência ambiental, ou ligeiro desagrado da qualidade média do produto já comercializado. Ao mesmo tempo, os consumidores não estaria prontos para enfrentar um trade-off muito mais alto entre o preço e a qualidade, e estaria bastante inclinado a uma democratização da oferta verde. Este estudo melhora o conhecimento sobre o peso de essa consciência ecologia que, juntamente com considerações sociais e valores pessoais, influenciam o padrão de consumo, oferecendo uma descrição de um mercado potencial para detergentes de roupa ecológica.The most urgent imperative of our current century is the concern about the Environment. Sustainability may be considered as the key solution to this universal problem. Living in a consumer society means that humans’ actions always have a sort of impact on what will be our common future. This, together with the fast growing population rates, implies that something have to change in the pattern of consumption worldwide. In general, emerging economies are those that from this point of view scare the most, due to their increasingly augmenting urbanization, together with their enormous size and their retrograde industrial development and regulations. Specifically Brazil, with its exponential growth and its continental dimensions represents one of the biggest consumption forces of the planet. Since behavioral studies among ecological consumption in this country are mainly concentrated on organic food, this present work aims to analyze the market toward sustainable products in the cluster of Porto Alegre. Precisely, the pattern of consumption toward laundry detergents are inferred, in order to (a) identify the offer of laundry detergents in the market; (b) understand how does the purchasing process of laundry detergents occurs; and (c) define values and attitudes that drives green consumers’ behavior, investigating the chances of penetration of an Italian green product. This work is disclosed through a triangulation of three different phases. Starting from the delimitation of the theoretical background both of consumer behavior and green consumption, it was then followed a qualitative research, either secondary and primary – via semi-structured interviews – supported by a quantitative Schwartz survey with the aim of inferring values and attitudes of the segments of interest.
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MARESCOTTI, MARIA ELENA. "THE VALORIZATION OF THE MEAT FROM WILD UNGULATES:EVIDENCES FROM AN ITALIAN EMPIRICAL ANALYSIS." Doctoral thesis, Università degli Studi di Milano, 2019. http://hdl.handle.net/2434/622439.
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In recent years, trends in the population of large wild ungulates (wild boar, red deer, chamois, mouflon) have become worrisome for Italy and many European countries. Ironically, while two decades ago these animals were listed as endangered species, they turned out to be a social cost. In fact, their population is growing with damage to ecosystems, economic losses in forestry and agriculture, increased risk of zoonotic diseases and increased frequency of vehicle collisions. Due to this overpopulation, management and containment strategies have been developed, with a cost to public institutions and an increase in culling rates, and the availability of game meat. Furthermore, according to European trade and safety regulations (Reg. EC No. 178/2002, No. 853/2004 and No. 854/2004), hunters are considered primary food producers (such as farmers and breeders) and, under certain conditions, they can sell the game they harvest.
On the consumers’ side, recent years have seen a notable increase in the popularity of hunted wild game meat among consumers. In fact, large wild ungulate meat has optimal nutritional attributes, can be considered an environmentally friendly and local food and represents a sustainable alternative to intensive livestock production of beef, pork or poultry.
The growing demand and availability of these products has led to a growing number of emerging markets for hunted wild game meat in many developed countries, including Europe. However, expansion of these markets is often hampered by the lack of a structured food supply chain. This is especially the case in Italy where the hunting sector continues to have only a recreational and social connotation.
Also from a scientific point of view, despite the growing potential of the hunting sector, only a few economic studies to date discuss the case of wild game meat, and there is no research examining the Italian context.
All of these premises considered, the present thesis aims to contribute to the possible future development of the Italian local supply chain of wild game meat and is structured as a step-by-step feasibility analysis that takes into consideration all of the involved stakeholders with the final goal of creating this new market. Specifically, the thesis is organized into three different studies, each one developing different aspects of the analysis.
The first study focuses on the primary producer of the game meat, namely, the hunter, trying to estimate the potential market availability and quality of meat of large wild ungulates produced by hunting activities in a local mountainous context.
The second study aims to assess the real economic value of the local supply chain of the hunted wild game meat by performing an exploratory analysis aimed at the quantification of the value transmission along the chain.
Finally, the third study addresses the need to broaden the knowledge of consumers’ attitudes towards hunted wild game meat by profiling Italian consumers and assessing whether their attitudes and perception towards hunted wild game meat, socio-demographic characteristics and objective knowledge affect their intentions to purchase hunted wild game meat products.
The results of this research led to better understand some aspects of the current scenario of the Italian hunted wild game meat sector, with the final aim of understanding if and what types of strategies implement for the promotion of its future development.
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Nebbia, Paola Elisa. "Unfair terms in consumer contracts : English and Italian law on unfair terms in the light of Directive 93/13." Thesis, University of Southampton, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.401326.
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Melnik, Margaritha <1995>. "The emergence of the European consumer: Differences and Similarities in the Preference of Automobile Attributes between Italian and German Millennials." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17064.
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The purpose of this thesis is to determine whether European consumer preferences are similar with regard to product choice. Previous research debate over an assimilation of product preferences in the European union through a convergence of cultural value systems since the creation of the single European market. For this matter, an empirical study was conducted on the differences and similarities of Italian and German Millennial consumers in the assigned importance to attributes when purchasing an automobile.
The underlying assumption of this analysis is that consumers make decisions, for example on product choice, according to Fishbein’s model. It states that the attitude of consumers toward a product is derived by evaluating a product according to its attributes and subjectively assigning importance to the attributes. Product choice as a type of consumer behavior, is influenced by culture, and in particular by cultural norms and expectations. In order to examine whether cultural differences concerning product choice exist in Europe, the empirical study focused on Italian and German Millennials. Millennials were picked because this age cohort experienced the founding of the single European market and grew up in a common market. Italian and German consumers were mainly chosen, because they have similar indexes on Hofstede’s cultural dimensions. If significant differences in the evaluation of the attributes would be detected, this could be attributed analogous to other, more culturally diverse European countries.
Four hypotheses are put forward in the context of this thesis. Besides examining the whole Italian and German sample within the scope of the main hypothesis, the consumer groups are also tested on differences by comparing same gender, relationship status and living in a household with or without at least one child. Regarding the main hypothesis significant differences were yielded for environmental aspects, reliability, cost of ownership and the size of automobiles between Italian and German Millennials. Similar results were achieved for the gender comparisons and the households without children. Married respondents and respondents with children differed in the smallest number of attributes namely environmental aspects and performance. On the other hand, respondents in a relationship differed in the highest number of attributes relatively to the other comparisons. These were all the differences revealed in the main hypothesis and additionally, in comfort and performance. Single respondents only differed in environmental aspects, performance and size of automobile. Although, significant deviations of attribute evaluations were detected, all of them were rather small. There was no substantial difference of opinion among them.
This has practical implications for marketers in their use of market analysis and segmentation approaches, their product planning, and the creation of promotional strategies. Overall, this thesis provides first clues for further research about similar consumer preferences in the European union.
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Fasolo, Federico <1995>. "Experience as a competitive advantage in the movie theatre industry: a qualitative study of its possibilities in the consumer Italian market." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19558.
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Movie theatres in Italy from their first appearance during the 20th century had to adapt to the changes in the competitive environment, forced to evolve by technological disruptions in the way consumers enjoy the movie products, the appearance of new players in the market and the increase of competition for leisure time of people. The pandemic situation closed movie theatres and forced people in lockdowns, accelerating the changing of habits of consumers, a process already in act, and made important for movie theatres, in order to survive, to start working towards the next step of their evolution path. The direction to take proposed by this paper needs theatres to start focusing on the movie-going experience, an element difficult to replicate by the streaming services. In this way, changing their focus from proposing themselves as places where new movies are shown to where movie experiences can be found, movie theatres may find a way to adapt to the new challenges and propose something more to the consumer, detaching themselves from the limit given by the novelty of the movie product, an element already taken away by the streaming services. The value of the experience, a concept that started to have some relevance in the literature from the 80s, is seen as something that makes a product memorable in the eyes of the consumer and it is well used by many companies that wants to distinguish themselves bringing entertainment in the life of their customers. Movie theatre can use the value of the movie-going experience as a way to gain a competitive advantage not only from the competition of other theatres but also from other movie distributors systems. To find prominent examples there is no need to look just at the United States, where Alamo Drafthouse Franchise became an experience heaven for cinephiles, but some movie theatres in Italy have a clear idea on using movie consumer experience as a competitive advantage, differentiating themselves from the competition and building a loyal customer base thanks to their offer of a quality experience. Seeing the success of the cinemas focused on an experiential competitive advantage, this research seeks to understand if the italian market has an interest in this evolutionary direction taken by the movie theatres and which kind of factors of the movie-going experience proposed by these theatres are held more in consideration by the italian consumers. After the analysis of the literature and three heterogenous movie theatres proposition focused on consumer experience, the paper draws the common features between these propositions and determines the main factors that movie theatres exploit to improve their consumer experience. These factors are proposed to a sample of Italian consumers using semi-structured qualitative interviews, a method chosen in order to provide more insights to the research and to interpret the behavioral choices of the person interviewed. During the interview the consumer is free to talk about some topics pre-determined and provides answers on the value of the factors proposed on its movie-going experience. The results are projected on a table and the findings show how much interest the italian consumer have for each of the determined factors, with the insights from each interview providing explanations, trends and categorizations about the habits of the sample. This paper provides then answers and explanations on how much the Italian consumer value the movie going experience and which factors are more prominent respect to the others, giving directions and support for movie theatres that wants to step into the experience industry on which factors focus more to attract Italian movie-goers.
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Dostálová, Jana. "Komparace právní úpravy ochrany spotřebitele v České republice a v zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4444.
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The thesis defines consumer protection law in the Czech Republic and compares it with italian law. The subject of this comparison is the substance of the law clauses but also the overall level of legal protection, consistency, system and comprehensibility of the laws and quality of european directives implementation. The thesis is divided into chapters - definitions, information, advertising, consumer contracts, safety and quality of products and consumer associations. In the conclusion some potential changes that could be made to czech system, based on good experience in Italy, are suggested.
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Nguyen, Thu Tra <1994>. "Compromise effect and delay option – under the influence of justification and accountability – in consumer behaviors across cultures: A comparison between Italian and Vietnamese university students." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15469.
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Despite recent claims of reversed globalization, international flows of trade, information, people, and capital all rose significantly in 2017 and the world has become more globalized than ever, according to the DHL Global Connectedness Index 2018. In this increasingly interconnected world, gaining a better understanding of cultural diversities in consumer behaviors is crucial for multinational firms in developing their sales and marketing strategies. This paper, therefore, aims at providing a better perspective on compromise effect and delay option, under the influence of accountability and justification, in consumer behaviors across cultures by involving in the research two less familiar cultures: Italian and Vietnamese. The thesis implemented both qualitative and quantitative research through the means of online questionnaires. Participants of the research were university students and could be divided into three main categories: Vietnamese students studying in Vietnam, Italian students studying in Italy, and Vietnamese students studying in Italy.
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Salsi, Benedetta <1989>. "Consumers Values of Italian Foods in Japan." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4784.
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The objective of this research is to quantify why it is that Italian cuisine is so popular amongst consumers in Japan. It focused in particular on examining the values and emotions experienced during the consumption of Italian cuisine from the perspective of consumption behavioural analysis.
The research is based on Holbrook’s (1999) Consumer Value Framework and the imaginary that consumers in Japan have towards Italy and its cuisine. Holbrook (1999) classified the Consumer Value into three different dimensions: self-oriented/other-oriented, intrinsic/extrinsic and active/reactive.
Value is self-oriented when the product has a personal meaning. In contrast, value is oriented towards others when the product possesses a social meaning and/or affects one’s relations with others, or when the consumption of a product creates a new interaction with others. The intrinsic value is when the consumption experience is appreciated as an end in itself. The extrinsic value is when consumers have achieved a purpose as a mean. In other words, things are "instrumental" consumptions. Active value is involved when the consumer finds value by actively using things. On the other hand, reactive value occurs when the consumer responds to things.
The Japanese consumer’s attraction to Italian cuisine is due to the 8 consumer values as follows: (1) playful/fun: Due to it’s light-hearted nature, by eating Italian food the consumer tends to enjoy himself. (2) aesthetics: by eating Italian food the consumer feels stylish. (3) efficiency: by eating Italian food the consumers attain efficiency. (4) excellence: by eating Italian food the consumer attains excellence. (5) ethics: by eating Italian food the consumer reaches ethics. (6) spirituality: by eating Italian food the consumer reaches spirituality. (7) status: by eating Italian food the consumer attains a higher status. (8) esteem: by eating Italian food the consumers self-esteem is boosted.
Chapter I describes the background of research, the research question and the structure of the paper. Chapter II reviews the existing research and constructs the hypothesis of this paper. The literature review includes Japanese, American and Italian researches which used the economic, historical, sociological and marketing prospective. Chapter III is devoted to the explanation of the Research Methodology. The questionnaires are to be sent and completed via the Internet by both male and female consumers in Japan between the ages of 18-60. Chapter IV analyses all gathered data. The final chapter compares and contrasts the findings of this paper and argues both the practical and theoretical contributions, in addition to pointing out the various limitations of this research.
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Righetto, Lorenzo <1994>. "The effects of greenwashing on Italian consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18036.
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Le crescenti problematiche ambientali e sociali rendono indispensabile l’impegno di ogni impresa al fine di attuare attività volte a ridurre il proprio impatto. L'impegno in attività di responsabilità si è dimostrato anche un modo per creare valore e fonte di vantaggio competitivo e il numero di aziende impegnate in questo tipo di attività è cresciuto negli ultimi anni, purtroppo di pari passo si è sviluppato un altro fenomeno, ovvero la tendenza di alcune aziende di capitalizzare le proprie pretese di sostenibilità facendo in realtà poco o nulla per ridurre il proprio impatto. Diventa quindi cruciale studiare e comprendere come i consumatori percepiscono gli impegni di sostenibilità presi dalle aziende.
Lo scopo dello studio è comprendere come i consumatori valutino i diversi messaggi di green marketing e approfondire la capacità dei consumatori di distinguere impegni seri dal cosiddetto greenwashing.
La ricerca vuole quindi capire come tali tattiche influenzino la loro percezione e la loro intenzione di acquisto prima e dopo aver spiegato loro cosa sia il fenomeno del greenwashing.
Partendo da una rassegna della letteratura che cerca di sintetizzare le conoscenze e le teorie sul fenomeno del green marketing e del greenwashing vengono formulate tre ipotesi principali e per dare loro una risposta è stato utilizzato un questionario, questo è stato sottoposto a 220 consumatori italiani suddivisi in due gruppi ai quali sono state poste due diverse versioni delle domande.
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Pepe, Nadia Felicia <1986>. "L'industria italiana del mobile e i nuovi modelli di consumo in Russia: le opportunità per l'export italiano." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2507.
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L'industria italiana del mobile, uno dei settori portanti del “Made in Italy”, guarda al mercato russo e alle opportunità offerte dai nuovi modelli di consumo sviluppatisi sulla scia della straordinaria crescita economica. L'obiettivo del lavoro, articolato in tre capitoli, è quello di fornire una panoramica delle tendenze in atto attraverso un'analisi sia di tipo quantitativo che qualitativo, con riferimento agli studi di settore, alla letteratura nazionale ed internazionale e alle statistiche ufficiali relative al commercio estero. Partendo dalla disamina della dimensione economica dell'industria e focalizzando l'attenzione sull'andamento delle esportazioni di mobili verso i più importanti mercati di sbocco, si passa all'inquadramento delle principali leve competitive del sistema italiano dell'arredamento, costituite dal design e dall'internazionalizzazione. La seconda parte dell'elaborato è dedicata, in primo luogo, all'approfondimento delle dinamiche socio-economiche caratterizzanti l'attuale realtà russa e alla conseguente evoluzione dei modelli di consumo, con particolare riferimento al settore arredo-casa; in secondo luogo, vengono presentati gli attori italiani economico-istituzionali presenti sul territorio russo e le modalità di promozione e di presidio del mercato. Nel capitolo conclusivo, infine, sulla base di un'esperienza diretta di formazione in azienda, viene fornito un riscontro concreto alle argomentazioni teoriche attraverso l'analisi delle strategie di approccio al mercato russo adottate dalla realtà aziendale lucana Nicoletti Home, specializzata nella produzione di mobili imbottiti.
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Perrone, Roberto <1992>. "The perception of Italian products by Indian consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12206.
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Despite the vast research on the attitudes of Indian consumers toward foreign brands, little is known about how Italian products are perceived by Indians.
The purpose of this study was to conduct brand analyses on Italian products in India taking into account both the Indian consumers’ and the Italian companies operating in India perspectives.
The research was conducted with a CAWI (Computer Assisted Web Interview) method. Quantitative data included a sample of 2 Italian MNEs and 113 Indian subjects.
The survey submitted to Indian participants was mainly focussed on asking respondents what they think about Made in Italy products and on checking their detection capacity towards Italian products; while the questions asked to Italian MNEs were focussed on understanding how being Italian has helped them to enter the Indian market.
The results of the study confirmed the good perception that Made in Italy products have among India consumers. Italian brands were perceived to be generally premium quality and luxury products, in particular products belonging to the apparel, food and construction industries.
Italian companies confirmed that the Italian products’ good reputation helped them to acquire market shares in the Indian market, improve turnover and achieve local recognition.
One of the most interesting findings is that, despite Indian consumers’ attitude towards Italian brands, most of them have problems to detect real Italian products from Italian-sounding ones.
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Reifner, Claire Anna. "Die Umsetzung der Verbrauchsgüterkaufrichtlinie in Italien und Deutschland /." Frankfurt am Main [u.a.] : Lang, 2007. http://www.gbv.de/dms/spk/sbb/recht/toc/522185894.pdf.
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BELINGHERI, ELENA. "Famiglie numerose italiane : consumo e felicità." Doctoral thesis, Università degli studi di Bergamo, 2015. http://hdl.handle.net/10446/32803.
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This research is based on the assumption that Large Families have not been studied in detail by Marketing and Consumer Behaviour literature. Thus, according with CCT (Consumer Culture Theory) and Interpretive Consumer Research, a deep analysis has been done both in qualitative and quantitative terms in regard to different aspect of “how Large Families consume”: focus on economical items and happiness question.
Comparing data of this survey with the ones of Bank of Italy and Istat, appears that Large Families have to assure the well-being of all their members redistributing the same average income as the other families, but within a wider number of components.
For these reasons, Large Families who have decided to give priority to children care instead of individual consumers, and due to economic need as well, have to divide the same income among more people; in so doing they have to make specific choice in term of sobriety, as it has been shown clearly in this study. Nevertheless, the index of Happiness of Large Families results higher than the other families.
Large Families might be studied as a sub-culture, a Tribe that shares the same cultural values, based on principles like the well-being of the family, sharing, authentic hospitality, rather than the material goods consumptions.
Sobriety, sharing and relationship might built happiness in spite of economic consumption.
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LANZA, Elisabetta. "LA CONCORRENZA NEGLI ORDINAMENTI COSTITUZIONALI. PROFILI DI COMPARAZIONE TRA ITALIA E STATI UNITI D’AMERICA." Doctoral thesis, Università degli studi di Ferrara, 2012. http://hdl.handle.net/11392/2389255.
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This research aims to focus on the basis of the freedom of competition in the constitutional
systems. On one hand, the thesis reconstructs the antitrust role in the constitutional framework and, on
the other hand, it investigates the relationship between the antitrust enforcement and the interests of
the community and of the private citizen, as a consumer.
Competition is a rule of neutralization of the power and the choice of the market structure is an
expression of the correlation between power and liberty. The need for a balance between authority and
liberty was the reason of the adoption of the Sherman Act in the United States of America.
In order to analyze the relationship between power and liberty - besides the cultural, institutional
and judicial evolution of the competition in the Italian constitutional system - the thesis develops the
history of the adoption of the Sherman Act. The US experience is shaped by the role of the
competition regulation as an instrument of public policy and the protection of the individual
fundamental rights, under a substantial and procedural perspective, through the claim of class actions: a
feature also recently introduced in Italy.
The thesis starts with the analysis of the introduction of the freedom of competition in Italy,
from the efforts of the Constitutional framers up to the recent reform motion of Art. 41 of the Italian
Constitution. Art. 41 represents the basis of the competition, even if it explicitly refers just to the
freedom of economic initiative. On this aspect, the thesis thoroughly studies the relevant doctrine on
the issue, and examines the Italian developments since accession to the European Economic
Community and the adoption of the statute n. 287/1990. The statement of the principle of competition
in the Italian constitutional structure is also the result of the long route run by the Italian Constitutional
Court. For a long time, the Court considered the competition as a fact, consequent to the enforcement
of the freedom of economic initiative. Step by step, the Court attributed a constitutional value to the
competition. Moreover, the Court played an important role in the settlement of the boundaries
between Regions and State on the legislative regulation of the competition.
Indeed, the competition, as a principle intended for the neutralization of power, shows the
influence of the antitrust model on the development of a democratic legal system. Therefore, in the last
part of the thesis there is a comparative analysis between United States of America and Italy on some
issues, having a special purport on the antitrust systems under a public law point of view, id est: the
relationship between information pluralism and freedom of competition, the relationship between
competition and consumer, the competition policies in the federal and in the regional system, and the
repercussions of the competition model in the democratic legal system.
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Minussi, Marilia Marin. "The country of origin effect: tracking Brazil’s brand image among italian consumers." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10886.
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O Brasil se tornou nos últimos anos uma importante economia no cenário global. O país sempre foi visto basicamente como um exportador de commodities; no entanto, devido ao crescimento de investimentos e ao desenvolvimento de diversos setores econômicos, essa imagem mudou e está em processo de reconstrução. As empresas para poderem se diferenciarem e ganharem competitividade, precisam entender profundamente como consumidores percebem e avaliam os produtos brasileiros atualmente. É de extrema importância para o Brasil entender o potencial competitivo para posicionar-se corretamente contra as nações desenvolvidas e altamente industrializadas, bem como contra as gigantes economias emergentes como Rússia, China e Índia. Este estudo explora como um grupo de respondentes italianos avaliam a categoria de cosméticos brasileiros. Foi conduzida uma pesquisa exploratória com o objetivo de identificar dentre quarto categorias diferentes de produtos qual seria analisada em detalhe posteriormente por meio de entrevistas em profundidade. Das 4 categorias diferentes de produtos (vestuário, cosméticos, frutas frescas e carnes) foi selecionada a categoria cosméticos que obteve a menor avaliação geral no estudo exploratório. Após a escolha da categoria a ser analisada, uma pesquisa qualitativa com 7 entrevistas em profundidade com consumidores italianos residentes no Brasil foram realizadas. Das pesquisas realizadas são obtidas as percepções de um grupo de consumidores sobre os atributos e associações psicológicas sobre a categoria de cosméticos brasileiros. A análise será conduzida utilizando 3 componentes para explicar a atitude de consumo: a cognitiva, a conativa e a emocional. Deste modo, os resultados e conclusões são apresentados e explorados. Ademais, um mapa psicológico das atitudes sobre a categoria analisada perante o público estudado será desenvolvido, com o objetivo de pontuar suas forças e fraquezas. Desta análise final será possível ter uma visão ampla das características, bem como dos pontos críticos que precisam ser melhorados no futuro para que o Brasil seja uma nação competitiva na indústria de cosméticos e também algumas questões que podem ser estendidas a outros setores da economia brasileira.
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Cecchetti, Gessica <1988>. "Dōjinshi in Italia: presenza, consumo e creatività." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7439.
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Questa tesi vuole offrire uno scorcio sul mondo dei dōjinshi in Italia: ovvero, quale considerazione godono tra i consumatori e quanto questi ultimi possano subire influenze nella scelta delle loro preferenze.
Inizialmente delineerò una panoramica entro la quale il fenomeno dōjinshi potrebbe situarsi in quanto prodotto culturale transnazionale ricevuto dal Giappone e adottato in Italia, dove si è ritagliato un proprio spazio dopo l’arrivo di anime e manga.
Nel secondo capitolo presenterò le figure coinvolte nella pratica amatoriale: i fans. Analizzerò, attraverso gli studi sulla cultura dei fans, cosa significhi nel mondo di oggi e quanto importante possa essere la riappropriazione e le pratiche attuate dai consumatori nei confronti di prodotti commerciali originali, o meno, riassumendo anche gli studi condotti sui fans italiani relativi a anime e manga.
Successivamente presenterò, basandomi sugli studi culturali giapponesi, l’ambiente nel quale le dōjinshi si sviluppano e si diffondono così da delineare i rapporti presenti e l’attrazione che ne scaturisce tra i fans in Giappone.
Infine descriverò i risultati ottenuti tramite un questionario online e interviste condotte tra i consumatori italiani di dōjinshi. In tal modo si potrà avere uno sguardo sul perché esse rappresentino motivo di interesse e ricerca.
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Zingale, Riccardo <1989>. "Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/5800.
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This thesis want to investigate the nudge's phenomenon, in particular trying to confirm or deny the hypothesis that Italian consumers are positively inclined towards social marketing communication that employs nudges respect to methods that do not
nudge.
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Zucconi, Silvia <1972>. "Evoluzioni e tendenze dei consumi alimentari delle famiglie italiane - Analisi delle decisioni di consumo attraverso il modello Almost Ideal." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amsdottorato.unibo.it/4030/1/Zucconi_Silvia_Tesi.pdf.
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Il problema affrontato nel lavoro riguarda l'allocazione della spesa tra gruppi di beni alimentari (domestici ed extra-domestici) e le modificazioni che tale allocazione ha subito nell’arco dell’ultimo decennio. L’obiettivo principale dell'analisi proposta è, quindi, di spiegare come variazioni della quota di spesa destinata alle componenti del consumo alimentare siano attribuibili a fattori strettamente economici, oltre che alle caratteristiche struttura socio-demografiche dei consumatori.
Allo scopo di valutare l’allocazione inter-temporale della spesa individuale viene proposto come schema di analisi il sistema di domanda Almost Ideal di Deaton e Muellbauer (AIDS).
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Zucconi, Silvia <1972>. "Evoluzioni e tendenze dei consumi alimentari delle famiglie italiane - Analisi delle decisioni di consumo attraverso il modello Almost Ideal." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amsdottorato.unibo.it/4030/.
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Il problema affrontato nel lavoro riguarda l'allocazione della spesa tra gruppi di beni alimentari (domestici ed extra-domestici) e le modificazioni che tale allocazione ha subito nell’arco dell’ultimo decennio. L’obiettivo principale dell'analisi proposta è, quindi, di spiegare come variazioni della quota di spesa destinata alle componenti del consumo alimentare siano attribuibili a fattori strettamente economici, oltre che alle caratteristiche struttura socio-demografiche dei consumatori.
Allo scopo di valutare l’allocazione inter-temporale della spesa individuale viene proposto come schema di analisi il sistema di domanda Almost Ideal di Deaton e Muellbauer (AIDS).
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Cardinelli, Anna <1996>. "The Dining-Out Experience: an Analysis of German Consumers' Perceptions of Italian Restaurants in Germany." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17607.
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Many studies focused on the importance of considering both COO effect and culture on consumer’s buying behavior analysis. Even when an individual goes to the restaurant, the perception of value is affected by contextual factors which determine how cues and symbols are interpreted.
Whenever people decide to eat-out, the actual performance ends in a positive or negative feeling based on both the prior expectations built before the experience and perceptions shaped during it.
But, what happens when an ethnic restaurant tries to approach local people?
The aim of this research is to understand how German consumers perceive the value delivered by Italian restaurants in Germany during the Dining-Out Experience. Even though Italy and Germany have always been so closed, they are characterized by a different cultural background which differentiate their ways of communicating. Italy is a High-Context (HC) Culture characterized by close interpersonal relationships and traditions, while Germany is a Low-Context (LC) Culture based on well-defined rules and standards, which make information clear and available for almost everyone.
Data collected through interviews to Italian restaurateurs in Germany and surveys spread among German consumers will be used to assess the match between Germans’ perceptions and the value delivered by the Italian restaurant. The Italian Country Image will also be questioned to detect the existence of an association with the image conveyed by its own products.
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Carnino, Cecilia. "Dal lusso al consumo." Paris 1, 2012. http://www.theses.fr/2012PA010602.
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La thèse présente a pour objet de reconstruire les implications intellectuelles de la réflexion sur le luxe et sur la consommation qui fut effectuée dans l'Italie de la seconde moitié du dix-huitième siècle, et ce notamment durant le passage de l'ancien régime à la période révolutionnaire. Il s'agit ici de mettre en évidence l'importance que cette réflexion assuma en Italie durant la seconde moitié du dix-huitième siècle, tant du point de vue économique que politique. Notre recherche met notamment en lumière la forte dimension politique que la réflexion économique sur le luxe et la consommation revêtit à cette époque en Italie. Elle a permis en effet de véhiculer une critique radicale du système hiérarchique de l'ancien régime et de proposer un nouveau modèle de société fondé sur des bases plus égalitaires et capables d'harmoniser intérêts privés, justice sociale et prospérité publique. Ce travail a permis également de voire la culture politique italienne durant le passage de l'ancien régime à la phase révolutionnaire. La réflexion sur le luxe et la consommation permet de comprendre combien les patriotes ont adhéré amplement aux principes du libéralisme économique: ils avaient en effet la conviction que c'était précisément sur ce terrain que l'on pourrait conserver les transformations sociales réalisées grâce à la chute de l'ancien régime. Suivant le sillon de la réflexion économique qui avait caractérisé l'Italie à partir des années 1760, mais en même temps pleinement conscients de la nécessité d'une fracture politique radicale, les patriotes ont misé sur la garantie de l'égalité des opportunités. Ceci constituait à la fois un moyen privilégié pour assurer prospérité publique et amélioration générale du bien-être matériel, ainsi qu'un instrument visant à l'égalité des conditions sociales.
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Barbiero, Giorgia <1996>. "Food e-commerce and the subscription box model: an exploratory survey on a sample of Italian consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21876.
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For quite some time now, the retail landscape has been evolving at a rather fast pace due to transformations brought about by technological innovations, as well as in business models, which reflect changes in consumers' purchasing and consumption behaviors. The COVID-19 pandemic has disrupted many paradigms, thereby changing the way people live, buy and consume food. Some industries have undoubtedly been penalized, whereas others have proved to be protagonists of unprecedented growth, such as e-commerce, notably in the food industry.
This thesis aims at exploring the development and diffusion of food subscription boxes in Italy. This trend, coupled with the boom of food e-commerce, has experienced a rapid acceleration in the last few years, partly due to the pandemic.
Starting from a first introductory chapter on digital transformation and on the level of digitalization of Italian firms in the pre- and post-pandemic scenario, an overview of e-commerce in general will be presented, including the different typologies, its main features, in order to then focus on the state of the art in the Italian country. On the other hand, the third chapter delves into online food shopping by looking in detail at the various types of food e-commerce in Italy and how they have seen exponential growth during lockdown periods and beyond. In the fourth chapter, the emphasis is placed on the core topic of the thesis, namely subscription boxes, with an insight into those related to food products. The last part of the dissertation, finally, deals with an empirical survey to examine the degree of knowledge of food subscription boxes in Italy, as well as to identify the motivations that could drive the adoption of these subscription services. Specifically, this is an exploratory study centered on data collected through a questionnaire which was designed and adapted on the basis of existing literature and submitted to a sample of Italian consumers aged 18 and over.
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Cester, Claudia <1989>. "MODELLO AD EQUAZIONI SIMULTANEE KEYNESIANO SUI CONSUMI E INVESTIMENTI IN ITALIA." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6340.
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Con riferimento al mercato italiano, si consideri il modello macroeconomico per un’economia chiusa dato da consumo, investimento, reddito, il tasso di interesse e la spesa pubblica.
Nell’elaborazione dei dati presentati in questo studio ci si avvale dell’uso di un programma: E-Views. Questo programma consente, partendo da un database, di formulare un modello econometrico, di analizzarlo attraverso l’utilizzo di tests e di poterlo studiare anche graficamente grazie ai numerosi grafici che sono in grado di creare.
Il primo studio che si esegue sulle variabili riguarda l’analisi di integrazione, poi si procede con la verifica della relazione Keynesiana che implica un sistema di equazioni simultanee, per cui il metodo OLS non va bene in quanto porta a stime distorte ma si deve procedere con una stima 2SLS.
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Rosolen, Riccardo <1989>. "La ristorazione in Italia: consumi, tendenze e nuovi modelli di business." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6373.
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Il settore della ristorazione in Italia è in continua evoluzione. In risposta alla situazione economia attuale ed in relazione ai cambiamenti dei bisogni e delle aspettative dei consumatori, in ambito ristorativo si stanno affermando nuove tipologie di locali, caratterizzati da modelli di business innovativi. La presente tesi si propone di indagare, attraverso l’analisi di alcuni casi aziendali, i processi, le scelte e le ragioni che stanno a monte dell’offerta di queste nuove attività. La prima parte sarà dedicata ad un’analisi quantitativa sulla consistenza e composizione del settore, preceduta da una valutazione sulla situazione economica attuale e sul livello dei consumi. La seconda parte presenterà l’evoluzione dei bisogni e delle richieste dei consumatori, ponendo particolare attenzione alle tendenze che ad oggi sembrano affermarsi in ambito ristorativo. La terza ed ultima parte proporrà l’analisi dei modelli di business di alcuni casi aziendali, utilizzando lo strumento del Business Model Canvas, al fine di comprendere le modalità con le quali hanno saputo intercettare le tendenze del mercato, riuscendo a creare valore per i clienti e per sé stessi.
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Paulicelli, Ilaria <1992>. "Le nuove abitudini di consumo televisivo: il caso Netflix in Italia." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9307.
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Negli ultimi anni si è assistito all’evoluzione intrapresa dall’industria televisiva a livello globale. In particolar modo la convergenza digitale ha portato a nuovi fenomeni quali: i modelli ibridi di connected television, la social tv, e le pratiche di second e multi screen.
La presente tesi è una ricerca descrittiva ed esplorativa che si propone l’obiettivo di studiare l’evoluzione del modello di business delle imprese operanti nel settore televisivo e di analizzare le nuove abitudini di consumo dei telespettatori nel contesto italiano.
Al fine di approfondire la conoscenza sulle nuove esperienze di consumo dei contenuti di entertainment, nella seconda parte dell’elaborato, si è discusso dell’entrata di Netflix nel mercato italiano e delle relative conseguenze. Infine, per meglio definire il comportamento del telespettatore si è svolta una ricerca empirica di tipo quantitativo volta ad individuare gli equilibri del nuovo ecosistema televisivo italiano, in seguito all’ingresso della piattaforma streaming americana e alle recenti innovazioni tecnologiche che caratterizzano il settore dell’entertainment. Il ruolo assunto dalla televisione nell’attuale dieta mediatica della popolazione italiana risulta centrale e continuerà ad esserlo, con gli anni il piccolo schermo si adatterà ed integrerà sempre di più con le nuove forme di consumo e con i nuovi canali di intrattenimento, senza abbandonare il mercato.
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Scalvedi, Maria Luisa <1966>. "Verso il consumo sostenibile: i prodotti biologici nelle abitudini alimentari degli italiani." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amsdottorato.unibo.it/7212/1/Scalvedi_Maria_Luisa_Tesi.pdf.
Full textAbstract:
Scegliere di consumare in modo sostenibile significa passare ad un nuovo modello di consumo. Tale modello richiede una maggiore consapevolezza e responsabilità da parte dei consumatori, unite all'adozione di nuovi stili di vita e di scelte d’acquisto, che permettano il raggiungimento di elevati livelli di benessere nel rispetto dell'ambiente. Un notevole sforzo è stato compiuto recentemente dai policy maker per incoraggiare il consumo sostenibile quali implementazioni dello sviluppo sostenibile. Ancora lunga, tuttavia, è la strada da percorrere per raggiungere pienamente questo obiettivo. Tra i prodotti sostenibili, il biologico si è rivelato di gran lunga il più rappresentativo: le statistiche di questo mercato mostrano, infatti, tendenze positive, sebbene il consumo risulti ancora eterogeneo e contenuto rispetto al consumo di alimenti convenzionali. Ciò mostra che il comportamento dei consumatori non è ancora abbastanza reattivo alle suddette politiche.
Il presente studio si propone di contribuire alla ricerca sul consumo sostenibile approfondendo i fattori che incoraggiano o impediscono il consumo di prodotti alimentari biologici in Italia. Adottando un nuovo approccio si cerca di capire come i diversi segmenti di diete alimentari affrontino gli alimenti biologici in termini di consumi e di atteggiamenti. Un'analisi multivariata a più fasi è stata condotta su un campione di 3.004 consumatori. Un’analisi delle componenti principali non lineare è stata applicata alle variabili ordinali che misurano il consumo di ventuno categorie di alimenti. Successivamente è stata applicata la cluster analysis che ha dato luogo a quattro segmenti di abitudini alimentari. I prodotti biologici sono diventati parte delle abitudini alimentari in Italia in quasi un terzo della popolazione. Il consumo sembra essersi affermato soprattutto nel segmento con abitudini alimentari sane. Una scarsa attenzione ad una dieta sana, gli stili di vita, il reddito, l'accessibilità, la mancanza di consapevolezza condizionano le abitudini alimentari a scapito di un consumo più sostenibile.Choosing a sustainable consumption means shifting to a new consumer pattern. It requires greater awareness and responsibility from the consumer side, with the adoption of new lifestyles and purchasing choices enabling to achieve high levels of well-being and satisfaction while respecting the environment. A great effort has been made in last three decades by policy makers worldwide to encouraging sustainable production and consumption putting in practice the sustainable development principles. Still a long way is needed to achieve this objective. Organic food is one of the most representative sustainable product. World and European organic food market statistics highlight positive trends, although consumption results heterogeneous and low compared to conventional food consumption. This implies that consumer behavior is still not sufficiently responsive to policies on sustainable consumption. The present study aims to contribute to extant research on sustainable consumption investigating the factors that encourage or prevent consumption of organic food products. Adopting a new approach it tries to understand how different food diet segments face organic food in term of consumption and attitudes. A multi-step multivariate analysis was carried out on an Italian consumer survey on 3,004 respondents. A nonlinear principal component analysis was applied to variables measuring consumption frequencies for 16 food categories and 5 beverage categories measured on an ordinal scale. In a second step a two stages cluster analysis application provided four food habit segments. Organic products have become part of the eating habits in Italy in almost a third of the population. The consumption seems to be developed mostly in a segment also pursuing healthy eating habits. Low level of attention to a healthy diet, lifestyles, income level, accessibility, a lack of awareness of sustainability condition food habits to the detriment of more sustainable consumption.
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Scalvedi, Maria Luisa <1966>. "Verso il consumo sostenibile: i prodotti biologici nelle abitudini alimentari degli italiani." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amsdottorato.unibo.it/7212/.
Full textAbstract:
Scegliere di consumare in modo sostenibile significa passare ad un nuovo modello di consumo. Tale modello richiede una maggiore consapevolezza e responsabilità da parte dei consumatori, unite all'adozione di nuovi stili di vita e di scelte d’acquisto, che permettano il raggiungimento di elevati livelli di benessere nel rispetto dell'ambiente. Un notevole sforzo è stato compiuto recentemente dai policy maker per incoraggiare il consumo sostenibile quali implementazioni dello sviluppo sostenibile. Ancora lunga, tuttavia, è la strada da percorrere per raggiungere pienamente questo obiettivo. Tra i prodotti sostenibili, il biologico si è rivelato di gran lunga il più rappresentativo: le statistiche di questo mercato mostrano, infatti, tendenze positive, sebbene il consumo risulti ancora eterogeneo e contenuto rispetto al consumo di alimenti convenzionali. Ciò mostra che il comportamento dei consumatori non è ancora abbastanza reattivo alle suddette politiche.
Il presente studio si propone di contribuire alla ricerca sul consumo sostenibile approfondendo i fattori che incoraggiano o impediscono il consumo di prodotti alimentari biologici in Italia. Adottando un nuovo approccio si cerca di capire come i diversi segmenti di diete alimentari affrontino gli alimenti biologici in termini di consumi e di atteggiamenti. Un'analisi multivariata a più fasi è stata condotta su un campione di 3.004 consumatori. Un’analisi delle componenti principali non lineare è stata applicata alle variabili ordinali che misurano il consumo di ventuno categorie di alimenti. Successivamente è stata applicata la cluster analysis che ha dato luogo a quattro segmenti di abitudini alimentari. I prodotti biologici sono diventati parte delle abitudini alimentari in Italia in quasi un terzo della popolazione. Il consumo sembra essersi affermato soprattutto nel segmento con abitudini alimentari sane. Una scarsa attenzione ad una dieta sana, gli stili di vita, il reddito, l'accessibilità, la mancanza di consapevolezza condizionano le abitudini alimentari a scapito di un consumo più sostenibile.Choosing a sustainable consumption means shifting to a new consumer pattern. It requires greater awareness and responsibility from the consumer side, with the adoption of new lifestyles and purchasing choices enabling to achieve high levels of well-being and satisfaction while respecting the environment. A great effort has been made in last three decades by policy makers worldwide to encouraging sustainable production and consumption putting in practice the sustainable development principles. Still a long way is needed to achieve this objective. Organic food is one of the most representative sustainable product. World and European organic food market statistics highlight positive trends, although consumption results heterogeneous and low compared to conventional food consumption. This implies that consumer behavior is still not sufficiently responsive to policies on sustainable consumption. The present study aims to contribute to extant research on sustainable consumption investigating the factors that encourage or prevent consumption of organic food products. Adopting a new approach it tries to understand how different food diet segments face organic food in term of consumption and attitudes. A multi-step multivariate analysis was carried out on an Italian consumer survey on 3,004 respondents. A nonlinear principal component analysis was applied to variables measuring consumption frequencies for 16 food categories and 5 beverage categories measured on an ordinal scale. In a second step a two stages cluster analysis application provided four food habit segments. Organic products have become part of the eating habits in Italy in almost a third of the population. The consumption seems to be developed mostly in a segment also pursuing healthy eating habits. Low level of attention to a healthy diet, lifestyles, income level, accessibility, a lack of awareness of sustainability condition food habits to the detriment of more sustainable consumption.
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Vazzoler, Rudi <1990>. "Le dinamiche dei consumi alimentari italiani legate alla crisi economica del 2008." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4950.
Full textAbstract:
La tesi prende in considerazione le dinamiche dei consumi alimentari italiani avvenute dall'anno 2005 al 2012. Particolare attenzione viene rivolta alla crisi economica del 2008 e all'aumento della povertà che ha contribuito fortemente a creare un clima negativo, pieno di malumori e depressioni tra le persone del nostro Paese. Questo clima oltre ad essere poco produttivo dal punto di vista economico, ha determinato un cambiamento strutturale nei comportamenti e nelle scelte economiche degli italiani. In questo contesto generale, gli italiani hanno dovuto ridimensionare le spese più tradizionali che fanno parte della abitudini del nostro Paese, tra cui quelle alimentari. Vengono elencati i metodi di misura utilizzati dal nostro apparato pubblico per rilevare il fenomeno della povertà nelle sue varie manifestazioni e presentate alcune politiche che potrebbero essere intraprese a livello istituzionale per ridurre i casi legati alla cattiva alimentazione.
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Deamoli, Cristina <1993>. "I Millennials italiani ed il vino: comportamenti del consumatore e tendenze dei consumi." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12372.
Full textAbstract:
L’elaborato prevede una breve analisi del mercato mondiale del vino, della situazione dei principali paesi esportatori e importatori e delle potenziali novità che si potranno notare negli anni a venire. Di seguito la tesi sarà incentrata sui Millennials italiani, di cui verranno analizzate le caratteristiche e il loro rapporto con questo prodotto; in base ai risultati derivanti da un’indagine demoscopica verranno proposte alcune azioni finalizzate ad influenzare il consumo di questa generazione.
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BERTOCCO, MATTIA ALBERTO. "DIESEL: JEANS, COMUNICAZIONE E CULTURA. STORIA DI UN¿IMPRESA ITALIANA GLOBALE." Doctoral thesis, Università degli Studi di Milano, 2021. http://hdl.handle.net/2434/845092.
Full textAbstract:
Un vestito, che sia quello più sofisticato o il più semplice, racchiude al suo interno una serie di elementi che lo mettono in comunicazione e in dialogo con la società, la cultura e il contesto di appartenenza. Ogni vestito è portatore di una storia sia nelle sue evoluzioni sia nelle sue rivoluzioni, divenendo non solo un indumento funzionale per coprire il proprio corpo, ma un atto di comunicazione non verbale a molteplici livelli.
Ci sono abiti che hanno segnato momenti della storia del costume, dalla minigonna alla cravatta, e tra questi un ruolo fondamentale hanno avuto i jeans che racchiudono al loro interno molteplici valori interpretativi e rappresentano un capo la cui definizione e i cui confini sono in costante espansione.
In Italia, a partire dal secondo dopoguerra, andò a svilupparsi e a maturare una nuova importante industria legata al mondo dell’abbigliamento. Tra queste realtà iniziarono ad affermarsi i primi produttori di jeans italiani che si succedettero nella rincorsa alla crescente domanda del pubblico giovanile. Nel 1978, in un mercato quasi saturo, nacque Diesel che divenne in un breve lasso di tempo una impresa di successo globale.
Diesel incarna una storia di successo italiano che ha saputo affermarsi attraverso una personale reinterpretazione del contesto moda e culturale. In particolar modo ha saputo dar voce alla singolarità, alla capacità del singolo contro la massa, alla volontà di contraddistinguersi per essere fedeli a sé stessi riprendendo in questa celebrazione dell’individuo le metodologie e gli approcci dei movimenti giovanili e dell’antimoda. Diesel ha raccontato tutto ciò tramite una ricca comunicazione che ha portato l’azienda a sancire una nuova metodologia comunicativa basata su un ampio storytelling fondato sulla medesima celebrazione dell’individuo. Ripercorrere la storia di Diesel vuol dire, infatti, dare una interpretazione culturale e creare dei collegamenti tra la comunicazione e gli elementi provenienti dalla fotografia, dall’economia e dalla storia d’impresa.
Il presente lavoro di ricerca, basato su fonti primarie provenienti per la prima volta dagli archivi dell’azienda, ha la finalità di ripercorrere e ricostruire la storia della società attraverso una interpretazione della comunicazione caratterizzata da un costante aggiornamento delle
metodologie e della narrazione. Nel tracciarne l’evoluzione comunicativa si sono presi in esame anche le implicazioni societarie da un lato, economiche dall’altro per comprendere quel fenomeno che è andato a crearsi attorno alla realtà di Diesel. Elementi economici, mutamenti aziendali, trasformazioni imprenditoriali, che insieme alle scelte comunicative, hanno reso Diesel un’azienda di riferimento globale.A piece of clothing, either very sophisticated or simple, has got a series of elements that dialogue with society, culture and the world it belongs to. Any piece of clothing tells a story about its evolutions and revolutions, which means that it is never only a piece of clothing made to cover a body, but a multiple level nonverbal act. Some clothes marked particular moments of the history of costume, from the miniskirt to the tie, and among these jeans played a fundamental role. Jeans, in fact, show many interpretative meanings and represent a piece of clothing which is still being self-defining. In Italy, from the second afterwar, a new important industry related to fashion developed. Among these producers there were the first jeans makers that followed one another trying to meet the rising demand of the young. In 1978 in a market practically full, Diesel was born, destined to become, in a short term, a globally successful company. Diesel represents an Italian success story, it was able to assert itself by revisiting fashion and culture. Particularly it gave space to singularity, to the individual’s capacity which stands out, to the will of being faithful to oneselves, thus following and celebrating methodologies and approaches of the young movements and anti-fashion. Diesel told all this through a rich communication which led the company to start a new communication methodology based on a vast storytelling focused on the individual celebration. Retracing Diesel history means, in fact, giving a cultural interpretation and creating relations between communication and some elements coming from photography, economics and company history. The present research, based on original sources coming for the first time from the company archives, has the aim to retrace and rebuild the society history through an interpretation of the communication characterized by a constant updating of the methodologies and storytelling. As we traced the communication evolution, we took into account on one hand the company implications, and on the other hand the economic ones in order to understand the Diesel case. Economic situations, company changes, business changes, which together with the communication choices, have made Diesel a global company.
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Pizzirani, Silvia <1991>. "Consumismo virtuoso? Il rapporto tra politica e consumi in Italia negli anni Settanta." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2022. http://amsdottorato.unibo.it/10420/1/Consumismo%20virtuoso%20-%20Tesi%20di%20Silvia%20Pizzirani.pdf.
Full textAbstract:
Attraverso l’analisi di riviste femminili, d’attualità e di intrattenimento, fonti raccolte in archivi d’impresa (Eni e Fiat) e fonti legate al mondo pubblicitario, questa tesi vuole indagare il rapporto tra politica e consumo in Italia durante gli anni Settanta. L’analisi è partita dallo studio della crisi petrolifera del 1973, le politiche di austerità e le loro conseguenze sui costumi e i consumi, per poi estendere lo sguardo fino agli anni Ottanta, il decennio definito della “svolta edonistica”. L’analisi delle fonti ha fatto emergere come la sfera del consumo fosse un campo di confronto politico per diverse componenti della società italiana, che appoggiarono o misero in discussione, con modalità e gradi di radicalità differenti, le valutazioni sull’accesso ai consumi proprie della classe politica. I casi studio hanno fatto emergere come sui temi dell’educazione al consumo e l’accesso all’informazione ci sia stato un confronto risultato in una formalizzazione istituzionale, diventata dominante, dell’azione e dei diritti di consumatori e consumatrici. Analizzare questi meccanismi ci permette di complicare la lettura evitando una polarizzazione che veda il consumatore o come totalmente passivo e senza autonomia di pensiero o come investito di un’eccessiva possibilità di azione e di una idealizzata carica progressista. Nel corso degli anni Settanta, infatti, le visioni e prospettive sulla sfera del consumo erano molteplici e complesse e si intrecciavano con l’attualità politica, sia per quel che riguardava gli scandali e le polemiche legate alla élite politica ed economica, sia per quel che concerneva dibattiti come quello sul ruolo della donna nella società e sulla questione ambientale. L’analisi di alcune di queste narrazioni sia problematizza il rapporto tra democrazia e benessere, sia mostra alcune tappe del percorso che ha portato alle definizioni odierne di consumo e consumatore, che sono ancora oggi centrali nel rapporto tra sfera politica e sfera del consumo.The aim of this thesis is to investigate the relationship between politics and consumption in Italy during the 1970s, through the analysis of female, news and entertainment magazines, of sources collected in corporate archives (Eni and Fiat) and of sources related to the advertising world. The research started with the study of the 1973 oil crisis and the analysis of austerity policies and their consequences on customs and consumption; then it was extended to the 1980s, a decade famous for its 'hedonistic turn'. The analysis of the sources showed that consumption was a field of political confrontation for different parts of the Italian society, which supported or questioned, in different ways and to different degrees of radicality, how the political ruling classes managed the access to consumption. The case studies showed how consumer education and the access to information were subjected to a confrontation that resulted in an institutional formalisation of the action and rights of the consumers (an interpretation which became dominant). Analysing these mechanisms allows us to avoid a polarisation in which the consumer is either totally passive or is invested with an idealised progressive capacity. During the 1970s, as a matter of fact, the readings and perspectives on consumption were multiple and complex and also intertwined with current political events, such as political and economic scandals. Consumption issues emerged in connection with controversies related to political and economic elite, but also with topics such as the role of women in society and the environmental question. The analysis of some of these narratives, which emerged during the 1970s, both problematises the relationship between democracy and welfare and shows some of the stages on the path that led to today's definitions of consumption and consumer, which today are still politically relevant.
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Trevisan, Eleonora <1988>. "Analisi dei consumi ittici in Italia. Il caso dei prodotti freschi e trasformati." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2765.
Full textAbstract:
La prima parte di questa ricerca consiste in un excursus sugli studi presenti nella letteratura internazionale ed italiana in tema di consumi ittici, tenendo in considerazione soprattutto gli obiettivi ed i risultati raggiunti con i diversi modelli statistici. In seguito si è passati ad esaminare e a descrivere il settore ittico mondiale ed italiano attraverso l’utilizzo di dati ufficiali. Conclusa questa prima parte, si è passati ad elaborare un’analisi empirica attraverso dati provenienti da un monitoraggio del 2009 dell’Ismea su un panel di 9000 famiglie rappresentativo di tutte le “famiglie di fatto” italiane, i quali sono stati poi utilizzati da ACNielsen per realizzare delle indagini sui consumi domestici. Gli acquisti vengono monitorati tramite l’home scanning per poi trasferire telematicamente tutte le informazioni, sia dei prodotti con il codice a barre sia dei prodotti sfusi NOEAN, all’Osservatorio. Il campione che si è utilizzato ai fini della nostra indagine, è composto da 6241 famiglie con diverse caratteristiche socioeconomiche. Osservati i dati a disposizione, ed i risultati già raggiunti da studi precedenti, si è posto come obiettivo di questa ricerca quello di analizzare un’eventuale relazione tra i consumi ittici di prodotti freschi o trasformati e le diverse caratteristiche socio-economiche che distinguono il nostro campione di famiglie italiane. L’Art 2. Del Regolamento (CE) n. 852/2004 confermato dal più recente Regolamento (CE) n.1169/2011, definisce come prodotti freschi tutti quei prodotti che non hanno subito un trattamento tale da conferire loro caratteristiche particolari, come “trattamenti termici, affumicatura, salagione, stagionatura, essicazione, marinatura, estrazione, estrusione, o una combinazione di tali procedimenti”. Il modello statistico utilizzato per raggiungere il nostro obiettivo è la regressione logistica, la quale mette in relazione la variabile dipendente dicotomica (la famiglia consuma prevalentemente pesce fresco o trasformato), con un insieme di variabili esplicative (le caratteristiche socio-economiche). I risultati dell’analisi descrittiva del campione, sono stati confermati successivamente dall’analisi attraverso il logit, dimostrando così che il consumo di pesce fresco in sfavore di quello trasformato, aumenta con: presenza di un uomo come capofamiglia; l’aumentare del reddito; il passaggio dalle aree del Nord Italia al Sud ed Isole; il diminuire del numero di componenti della famiglia; elevati livelli d’istruzione; il passaggio dalle classi d’età più basse a quelle più alte ed infine con la presenza di un capofamiglia pensionato o comunque non occupato.
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Stragiotti, Benedetta <1989>. "Il mercato della birra artigianale: un'indagine quantitativa sulle abitudini di consumo in Italia." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7844.
Full textAbstract:
L'elaborato prevede una panoramica generale del mercato europeo della birra, senza fare alcuna distinzione tra birra artigianale e industriale, per poi passare a quello italiano. L'intento è quello di capire dove si posiziona l'Italia in quanto produttore di birra. Si passa poi ad analizzare il solo comparto artigianale, prima europeo e poi italiano, per vedere come sia cresciuto negli ultimi anni. Ai fini di dare una visione ancor più generale del fenomeno della birra artigianale, l'ultima parte dell'elaborato sarà caratterizzata dall'analisi delle risposte di un questionario somministrato alla popolazione italiana, per capire le loro abitudini di consumo riguardo alla birra artigianale.
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Garofalo, Damiano. "La televisione del «miracolo»: consumi culturali e cultura popolare in Italia (1954-1969)." Doctoral thesis, Università degli studi di Padova, 2014. http://hdl.handle.net/11577/3424081.
Full textAbstract:
The main purpose of this thesis is to trace a «history of italian TV audiences», conceived on readers’ and users’ perspectives, investigating cultural consumption of Italian working classes during the so called «miracolo economico». Historical studies on Italian television have always focused on broadcasting rather than receivers. Analyzing a wide range of statistical, oral and autobiographical sources (letters, diaries, memories), the thesis tries to capture the voice of the Italian working classes and hence to understand the change that collective identities and societies went through during the «miracolo economico». No other cultural product was shaped by, and at the same time and for, popular Italian culture as TV programs did, determining collective and social behavior. Therefore, my thesis aims to display the organizing procedures of the working audiences: to catch the role played by TV in popular classes' everyday life.L'obiettivo di questa tesi è definire una storia del pubblico televisivo italiano incentrata direttamente sui consumatori. La storiografia italiana, infatti, si è generalmente concentrata nel raccontare una storia dell'emittente più che dei riceventi. Per questo, l'oggetto primario di questo studio è il consumo culturale e televisivo delle classi popolari durante il cosiddetto «miracolo economico». Analizzando una serie di fonti statistiche, orali e autobiografiche, la tesi tenterà di descrivere i cambiamenti sociali e identitari di un epoca di grandi mutamenti, utilizzando direttamente la voce delle classi popolari. Se la televisione italiana si è sviluppata proprio a partire dal pubblico, prendendone direttamente la forma e andando a definire, così, una serie di comportamenti e mentalità che potremmo definire «popolari», l'obiettivo è quello di individuare il ruolo assunto dall'ascolto televisivo all'interno del tempo libero.
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D'Addazio, Daria <1988>. "Foreign Products Influence on Consumers in Japan: Values of Made in Italy Olive Oil as Symbol of the Italian Culture." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5576.
Full textAbstract:
The purpose of this research is to analyse and explain how the Made in Italy products, in particular the Italian olive oil, influences consumer behavior and how the Italian olive oil consumption could change Japanese culinary tradition.
To further explain consumer behavior toward a certain country product, this study analyses the COO (Country of Origin) effect concept in general, and explains in which way consumers are influenced by the Country Image when purchasing products.
Chapter one introduces research purposes and its organization. Chapter two reviews the existing researches, including COO effect and its relatives such as CI (Country Image) and PI (Product Image) and how the knowledge of a country and its traditions, cultural and economic habits could influence consumer behavior. Furthermore, it takes into consideration which kind of images consumers in Japan have towards Made in Italy products and in particular towards Italian olive oil, if they are perceived as a “fashionable” or “familiar” products. This study goes into the olive oil analysis trough previous researches, olive oil history, olive oil nutritional features and its connection with the Mediterranean Diet healthiness. Moreover, it concentrates on the olive oil market in Japan, by analysing the data about the producing olive oil countries exporting in Japan and their consumption percentage, focusing on consumer behavior such as preferences and their attention to the quality towards foreigner products. Focusing on the analysis of 延岡(Nobeoka) (2008), regarding the functional value and the symbolic value: the functional value concerns objective and qualitative value; the symbolic value is the emotional and subjective value. But it is important to underline that a high quality product does not depends uniquely on its technology or functionality, but depends also on firms taking care of the consumers by offering them products which are close to their needs. Furthermore basing on Belk (1988) “Extended Self”, this study explains consumer behavior and feelings towards products through a psychological and anthropological point of view.
The hypothesis of this research is that consumers feel close to the Italian culture through the consumption of olive oil and the understanding of its origin, perceiving them as their extended self; that leads them to feel that they become a part of the Italian culture.
Chapter three explains the methodology of the research: an online questionnaire is conducted to gather data. Chapter four analyses and verifies the above hypothesis. Chapter five argues the findings of the research. There are two findings. By consuming Italian olive oil consumers 1) purchase Italian olive oil and feel safe for the high quality guaranteed by the Made in Italy brand and 2) feel close to Italy while almost half part of the interviewed consumers, feel empathy with Italian tradition and culture. The findings suggest the theoretical and practical implications. The limitations of the research are also discussed.
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Iezzi, Novella. "La meritevolezza concorsuale. Prospettive storiche e comparate dalle origini al nuovo Codice della Crisi d'Impresa e dell'Insolvenza: un focus sul consumatore." Doctoral thesis, Urbino, 2021. http://hdl.handle.net/11576/2691277.
Full textAbstract:
La meritevolezza concorsuale è un criterio di interpretazione giudiziale utile a selezionare categorie di soggetti da sottrarre alle conseguenze più severe di applicazione della legge fallimentare. Per essere in grado di servire interessi mutevoli e di adattarsi a logiche punitive differenti, la meritevolezza deve necessariamente consistere in una clausola elastica. Non a caso, nell’arco dell’ultimo secolo, essa ha rappresentato il criterio di accesso al concordato preventivo del debitore commerciale onesto e sfortunato, altrimenti destinato al fallimento; poi il filtro attraverso il quale il sistema ha selezionato apparati produttivi e forza lavoro delle imprese in crisi da salvare; infine il limite di accesso alla esdebitazione per il debitore sovraindebitato. La sua continua metamorfosi ha accompagnato e facilitato la parabola storica del diritto concorsuale e la transizione da un diritto fallimentare fortemente punitivo e disgregativo degli apparati produttivi, a un diritto concorsuale che si fa carico dell’ascesa e del declino della grande impresa; che accentua la sua natura negoziale e concordataria rimettendo ai privati l’articolazione dei rispettivi interessi; che configura l’esdebitazione come conclusione del fallimento, ammettendo alle procedure concorsuali anche il debitore civile, finanche consumatore; che trasla, infine, nel versante creditorio con l’accoglimento di una prospettiva di responsible lending.
Sul piano della ricerca comparata, lo studio attinge dalle esperienze afferenti ai sistemi di common law, che hanno introdotto il concetto di discharge e lo hanno condizionato ad una meritevolezza resa per la prima volta un principio di diritto cogente. Il modello concorsuale americano, in particolare, stemperando sempre più la carica etica della meritevolezza ha finito per produrre, nella sua storia recente, un paradosso in virtù del quale, osservato il sistema del credito su una scala sufficientemente ampia, non è più il debitore il soggetto che si giova della esdebitazione.
Il piano della ricerca storica restituisce, invece, una minore distanza dalle esperienze concorsuali britannica e americana, vissute comunemente come archetipi di alterità. Attraverso una analisi del fallimento dalle origini al tardo Rinascimento, infatti, emerge un filo conduttore nello sviluppo di modalità di trattamento dell’insolvenza che accomuna Europa insulare e continentale, e che le rende per certi versi, reciprocamente, meno aliene. Ed è proprio il concetto di meritevolezza che salda, in un’unica matrice, esperienze che per altri versi vanno differenziandosi in civils e commons, trascorrendo dalla ciceroniana incolpevolezza dell’indebitamento, alla divisione tra debitori onesti e sfortunati e non dello Stracca, al medesimo honest but unfortunate debtor della tradizione anglosassone a partire dagli Stuart.
Il piano della ricerca normativa evidenzia un notevole intervallo -prodotto dalla stratificazione degli interventi normativi- di declinazioni riconnesse alla meritevolezza (quella dell’accordo con i creditori, del piano del consumatore, della liquidazione dei beni, dell’incapiente e del credito) tutte contemporaneamente vigenti. Questa moltiplicazione di significati favorirà necessariamente l’intervento suppletivo della giurisprudenza, che dovrà esercitare una opzione interpretativa, avvertita tanto dei rischi connessi all’abbandono della tradizionale attitudine rigoristica, quanto della necessità di stemperarla in virtù non soltanto delle temperie economiche e sociali che minacciano il debito commerciale e civile, ma anche delle istanze solidaristiche che fondano il nostro sistema giuridico.
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Barzon, Katia <1993>. "Le abitudini di consumo e la propensione all’acquisto di vino biologico nel mercato italiano." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11963.
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L'elaborato, attraverso un'analisi statistica e nello specifico, il modello a classi latenti ed il multinomial logit, mira a definire la segmentazione dei consumatori nel mercato di vino biologico in Italia.
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Amante, Rosaria <1993>. "Chinese and Italian music consumers - A comparative study to understand the differences between the two and how they influence music consumption." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15235.
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Music industry has undergone great changes over the years, following tastes and needs of the market, evolving thanks to the new technologies. From the analogical period, we shifted towards the digital one, in which streaming music services have completely revolutionized music.
In the first chapter of this paper, I retraced, through a careful literature review, what are the fundamental steps of a constantly evolving market, which adapts to its "public".
Consumers are among the main protagonists of the music industry, a keystone to its success or failure. For this reason, in the second part of this thesis, the consumption of music is the highlighted point, with a focus on China and Italy. Why these two countries? After careful researches, I found a literary gap in the comparison between these two consumers.
Are there differences between Italian and Chinese consumers in terms of music use through streaming music platforms? What are the factors that most influence their choices?
The third chapter, the heart of this study, is focused on trying to investigate this matter through a questionnaire, submitted to Italian and Chinese university students. I also tried to answer to this question: what are the differences between the two types of consumers and how do they influence music consumption?
In conclusion, what I propose to do through this study is to fill an important gap that concerns Italy and China, focusing on the music industry market, and responding, analyzing the answers obtained, to questions that to date have not yet found an answer.
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Seccia, Giovanni. "La missione cattolica in Sudan vista e vissuta da protagonisti ed osservatori tirolesi, 1858-1862 /." Roma : Missionari comboniani, 2001. http://catalog.hathitrust.org/api/volumes/oclc/53109847.html.
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Grossi, Marianna <1993>. "Can China become a major chocolate market? An empirical analysis on chocolate consumption and perception of Italian Venchi brand for Chinese consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12434.
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L’elaborato finale è suddiviso in cinque capitoli: il primo capitolo si concentra sulla percezione e ruolo del cioccolato importato e locale sul mercato cinese. Il secondo capitolo presenta i cinque maggiori brand internazionali che hanno introdotto il cioccolato sul mercato, a partire dagli anni Ottanta. Il terzo capitolo delinea un profilo dei premium e super-premium brands sul mercato cinese, riferendosi in particolare ai marchi di cioccolato belga, quali Leonidas, Godiva e Neuhaus. Il quarto capitolo si concentra sul caso del marchio italiano Venchi, di cui verrà prima tracciato un profilo aziendale generale e successivamente, ne verrà analizzato l’operato sul mercato cinese e le principali differenze col mercato locale. Il quinto ed ultimo capitolo è il risultato di un’indagine condotta su un campione di consumatori cinesi, all’interno di quattro negozi monomarca Venchi in Cina, mirati a comprenderne le modalità di consumo, acquisto del cioccolato ed opinioni sul marchio. Infine, è stata condotta un’indagine sui gestori dei quattro negozi, con domande riguardanti le percentuali di vendita dei prodotti, gestione e ruolo del negozio ed informazioni relative alla clientela.