Dissertations / Theses on the topic 'Internet users Attitudes'
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1
Krige, Philip. "Exploring attitudes towards banner advertising on the world wide web." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/997.
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The purpose of the study was to assess the effectiveness of banner advertising on the World Wide Web, as well as to explore and analyse the attitudes and behaviours of internet users towards banner advertising. The research objective was to determine, why people do not click on banners and to find ways in which advertisers can make banner advertisements appeal to consumers more effectively. Outcomes of the research suggested which features advertisers should avoid when developing clickable banners. An extensive literature review was carried out in order to highlight important aspects of historic research. The analysis conducted on this topic indicated that a gap exists in the area of public attitudes towards clickable banner advertising and the reasons why people avoid clicking on banners. To address the above questions, peoples’ attitudes towards banner and other Internet advertising were investigated through focus group interviews and surveys. The findings suggest that the main reason for the ignorance surrounding clickable banners was the low involvement between the product or service being advertised and the viewer’s interests. Other reasons included the high annoyance level of banner advertising and the threat of viruses that some banners may pose. Conclusions of the research recommend narrow targeting and personalisation of banner advertisements, constant rotations and replacements of banners to avoid burnouts as well as trustful and original appeal and content. Other important findings included: • The majority of people are indifferent towards banners, • People with less than three years of Internet experience tend to click more than people with more than three years of Internet experience, • Females showed more “clickable behaviour” than males, • People are more likely to click on banners which present interesting information, are bright and animated or promote catchy phrases for the surfer, • People prefer to see banners located on the top of the page or on the right side of the page, • Pop-ups are the most noticeable and are possibly the route cause of what triggers people to become annoyed or dislike banner ads, Findings of this research have high social value. If advertisers would take into account the results of the current study, they would be able to create more effective banners, which could effectively be redirected to the appropriate target market. This will enable them to cut their costs. Furthermore, online users would enjoy a more polite and friendly online environment, where their interests will be taken into account, which would diminish the current gap between customers and advertisers.
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Pukawan, Kriangsak. "The Attitudes and Preferences of Internet Users in Thailand Toward Online Privacy Rights." NSUWorks, 2006. http://nsuworks.nova.edu/gscis_etd/781.
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This study strives to solicit and assimilate the attitudes and preferences of online users in Thailand concerning their privacy rights. It is designed to resolve this noticeable void in Thai information technology policy. Three sub problems are separately investigated by use of a questionnaire used to discern Thai uneasiness about (1) the clandestine commercial collection and dissemination of personal online data profiles, (2) a wide variety of online criminal activities that should merit government regulation and intervention, and (3) Internet users' trust in their government to curtail online criminal activities. Scholarly research in Thailand has not previously probed or examined these issues.
Statistical methods employed in this study involve the use of "sign test" procedures, since no restrictive speculations are assumed about the population distribution. A questionnaire is employed to elicit replies from a database consisting of knowledgeable Thai Internet users. The resultant outcomes are based on a statistical, nationwide sampling plan that draws its responses from computer literate students at four major regionally diverse public universities. The results reveal that discernable and deep-rooted attitudes of Internet users in Thailand toward online privacy rights exist. Further, the results indicate that online patrons have significant preferences about perceived invasions of their privacy on the Internet. The analyses of these discernible traits provide a groundbreaking profile about Internet users in Thailand that merits further investigations in the future. The findings and implications of this study should provide the cornerstone for legislative bodies, telecommunication regulators, policing authorities, and a wide variety of cyberspace consumers to adhere to these concerns, and to enhance the orderly expansion of advanced Internet technologies in Thailand. Ultimately, the resolution of these matters should contribute to the development of a useful IT infrastructure that will provide fairness to both sides of the Internet equation, benefiting both Internet users and online commercial vendors justly.
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Wiley-Patton, Sonja. "A test of the Extended Technology Acceptance Model for understanding the Internet adoption behavior of physicians." Thesis, University of Hawaii at Manoa, 2002. http://hdl.handle.net/10125/3046.
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Information technology (IT) has become pervasive in the healthcare industry. Many view the Internet as a strategic healthcare tool. The Medical Records Institute suggests that Internet-based health applications (IHA), for example, electronic health records, e-prescribing, and mobile health are the goals of most healthcare organizations (2002). The use of the Internet for electronic medical records, e-billing and patient scheduling can enable the health care industry to reduce its inefficiencies and errors in care delivery (HlMSS/IBM Leadership Survey, 2000). While the use of IT in healthcare has increased tremendously, key players, specifically physicians still have not fully
embraced the valuable resource of the Internet. Despite the purported advantages of lT investments in healthcare many doctors do not widely use Internet-based health applications in their clinical practices. Physicians often misunderstand the functions and full potential of the Internet (Wang & Song, 1997). Health & Health Care 20 I0 report that less than 5% of physicians use computers to record all clinical information for an average patient. The present study examined physicians' intentions to adopt Internet-based health applications for use in their clinical practices. This research reports on the test-retest reliability of the extended Technology Acceptance Model-TAM2 (Venkatesh & Davis, 2000). Data were collected from a survey of pediatricians to evaluate the effectiveness and appropriateness of the model in the medical environment. Results from the study indicate that TAM2 is appropriate but not completely applicable to the unique characteristic of physicians. The test-retest indicated reliable results with the exception of the result demonstrability construct. The results of multiple regression analyses indicated that perceived ease of use was not significant in predicting physicians' behavioral intentions in this study. As theorized the primary predictor variable perceived usefulness was a strong determinant of intention to use. Results indicate that physicians tend to be pragmatic in their IT acceptance decisions. Physicians focus more on the technology's usefulness rather than its ease of use.
This dissertation discusses the implications, limitations and presents possible explanations for the inconsistencies within the extended technology acceptance model when it is applied to a professional group not commonly examined in IS research.Thesis (Ph. D.)--University of Hawaii at Manoa, 2002.
Includes bibliographical references (leaves 168-180).
Mode of access: World Wide Web.
Also available by subscription via World Wide Web
xv, 180 leaves, bound ill. 29 cm
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Yuan, Xingpu. "Internet as a push-and-pull advertising medium : assessing Internet users' beliefs about and attitudes toward pop-up advertisements and search-engine sponsored links /." Available to subscribers only, 2006. http://proquest.umi.com/pqdweb?did=1240698231&sid=11&Fmt=2&clientId=1509&RQT=309&VName=PQD.
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Ruhwanya, Zainab Said. "Attitudes toward, and awareness of, online privacy and security: a quantitative comparison of East Africa and U.S. internet users." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/20409.
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Master of ScienceComputing and Information Sciences
Eugene Vasserman
The increase in penetration of Internet technology throughout the world is bringing an increasing volume of user information online, and developing countries such as those of East Africa are included as contributors and consumers of this voluminous information. While we have seen concerns from other parts of the world regarding user privacy and security, very little is known of East African Internet users’ concern with their online information exposure. The aim of this study is to compare Internet user awareness and concerns regarding online privacy and security between East Africa (EA) and the United States (U.S.) and to determine any common attitudes and differences. The study followed a quantitative research approach, with the EA population sampled from the Open University of Tanzania, an open and distance-learning university in East Africa, and the U.S. population sampled from Kansas State University, a public university in the U.S. Online questionnaires were used as survey instruments. The results show no significant difference in awareness of online privacy between Internet users from East Africa and the U.S. There is however, significant difference in concerns about online privacy, which differ with the type of information shared. Moreover, the results have shown that the U.S. Internet users are more aware of online privacy concerns, and more likely to have taken measure to protect their online privacy and conceal their online presence, than the East African Internet users. This study has also shown that East Africans Internet users are more likely to be victims of online identity theft, security issues and reputation damage.
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Friedman, Brandon. "A study of South African computer usersʹ password usage habits and attitude towards password security." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013003.
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The challenge of having to create and remember a secure password for each user account has become a problem for many computer users and can lead to bad password management practices. Simpler and less secure passwords are often selected and are regularly reused across multiple user accounts. Computer users within corporations and institutions are subject to password policies, policies which require users to create passwords of a specified length and composition and change passwords regularly. These policies often prevent users from reusing previous selected passwords. Security vendors and professionals have sought to improve or even replace password authentication. Technologies such as multi-factor authentication and single sign-on have been developed to complement or even replace password authentication. The objective of the study was to investigate the password habits of South African computer and internet users. The aim was to assess their attitudes toward password security, to determine whether password policies affect the manner in which they manage their passwords and to investigate their exposure to alternate authentication technologies. The results from the online survey demonstrated that password practices of the participants across their professional and personal contexts were generally insecure. Participants often used shorter, simpler and ultimately less secure passwords. Participants would try to memorise all of their passwords or reuse the same password on most of their accounts. Many participants had not received any security awareness training, and additional security technologies (such as multi-factor authentication or password managers) were seldom used or provided to them. The password policies encountered by the participants in their organisations did little towards encouraging the users to apply more secure password practices. Users lack the knowledge and understanding about password security as they had received little or no training pertaining to it.
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Coyle, James R. "The effects of progressive levels of telepresence in on-line advertising : interactivity, vividness, and attitude-behavior consistency /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842521.
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Özkan, Petek, and Xiaudan Wu. "Chinese and British Consumer Attitude Towards Online Purchasing of Cosmetics." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9777.
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Aneblom, Gunilla. "The Emergency Contraceptive Pill – a Second Chance : Knowledge, Attitudes and Experiences Among Users and Providers." Doctoral thesis, Uppsala University, Department of Women's and Children's Health, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-3487.
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The overall aim of this thesis was to study knowledge, attitudes and experience of emergency contraceptive pills among women and providers.
Both quantitative and qualitative methods were used. Focus-group interviews were conducted with teenage-girls (I) and with women who had purchased ECP without prescription (IV). Self-administered waiting-room questionnaires were administered to women presenting for induced abortion in three large hospitals (II, III), and after the deregulation of ECP, a postal questionnaire was sent to pharmacy staff and nurse-midwives in three counties in mid-Sweden (V).
Overall, women showed high basic awareness of ECP although specific knowledge such as the level of effectiveness, time-frames and how the method works was lacking. Approval of the method was high and most women were positive to use the method if they needed. Contradictory views as to whether ECP undermines contraceptive behavior were expressed. As many as 43% of women requesting induced abortion had a history of one or more previous abortions. Among the abortion applicants, one out of five, 22%, had previously used ECP and 3% had used it to prevent the current pregnancy. Media and friends were the two most common sources of information on ECP. Half of the women, 52%, were positive to having ECP prescription-free. Those women who had purchased ECP in a pharmacy without prescription, appreciated this possibility, and the major benefits expressed were time saving aspects. No severe side-effects were reported. The women's experiences of interaction with pharmacy staff were both positive and negative. The importance of up-to-date information about ECP and the OTC-availability from the health care providers was emphasized. Both pharmacy staff and nurse-midwives had positive attitudes towards ECP and the OTC availability. Of pharmacy staff, 38% reported that they referred women to nurse-midwives/gynecologists for further counseling and follow-ups. The need for increased communication and collaboration between pharmacies and local family planning clinics was reported by both study groups with suggestions of regular meetings for information and discussions.
The results suggest that ECP is still underused and that more factual information is needed before the method is becoming a known, accepted and integrated back-up method to the existing family planning repertoire. Longitudinal research to assess the long-term effects of ECP is needed.
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Milhinhos, Patrícia Raquel Vasques. "The impact of content marketing on attitudes and purchase intentions of online shoppers : the case of videos & tutorials and user-generated content." Master's thesis, reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10400.14/20367.
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Submitted by patrícia raquel vasques milhinhos (patriciamilhinhos1@gmail.com) on 2016-03-15T23:56:19Z
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This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.
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Milhinhos, Patrícia Raquel Vasques. "The impact of content marketing on attitudes and purchase intentions of online shoppers : the case of videos & tutorials and user-generated content." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/16054.
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Submitted by patrícia raquel vasques milhinhos (patriciamilhinhos1@gmail.com) on 2016-03-15T23:56:19Z
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This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.
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Ben, Nasr Imed. "Une analyse de l’expérience ponctuelle du site web de marque au travers des bénéfices qu’elle procure et de leurs effets sur la satisfaction et l’attitude de l’internaute : une application aux sites web de marques automobiles." Thesis, Bordeaux 4, 2012. http://www.theses.fr/2012BOR40017.
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La présente recherche traite de l’expérience de consultation du site web d’une marque et de son impact sur les réactions post-visite de l’internaute. Dans cette perspective, une revue de la littérature relative à l’expérience de consommation de manière générale et à l’expérience de navigation de manière spécifique est effectuée. Cette démarche conceptuelle, conjuguée à une étude qualitative exploratoire, a abouti à la proposition d’un modèle conceptuel qui met en exergue le processus psychologique – notamment le mode de traitement et l’expérience d’imagerie mentale – de l’internaute lors de la consultation du site web de marque. De même, ce modèle met au jour les contributions des composantes fonctionnelles et expérientielles de ladite consultation sur la satisfaction et l’attitude de l’internaute.En vue de confirmer le modèle conceptuel, une étude quantitative de type expérimentale est effectuée. Le test des liens subséquents au modèle causal – au moyen des analyses multivariées et de la méthode des équations structurelles – ressort les interactions substantielles qui régissent les éléments antécédents et composants de l’expérience de consultation du site web d’une marque ainsi que leurs influences respectives sur la satisfaction de l’internaute relative au site web et sur son attitude envers la marqueThis research discusses the experience of brand website visit and its consequences on consumer post-visit reactions. In this perspective, a review of the literature related to the theme of consumption experience in general and particularly to online browsing experience is performed. This theoretical approach, combined with an exploratory qualitative study, led to the proposal of a framework model that emphasizes the psychological process - including the way of processing and mental imagery experience - during consumer consultation of a brand website. Similarly, this model reveals the contributions of the utilitarian and experiential components of that consultation on consumer's satisfaction and attitude.To confirm the framework model, a quantitative experiment is performed. The results of the causal model testing - this, using multivariate analyzes and structural equation modeling- put forward the substantial interactions that exist between the antecedent elements and the core components of the brand website experience and the specific influences of these ones on consumer's satisfaction related to the website and attitude toward the brand
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Taggart, Molly B. "“What’s Love Got to Do with It?” The Effect of Love Styles on the Motives for and Perceptions of Online Romantic Relationships." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1322468283.
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Chien, Hsiu-Chuan, and 簡秀娟. "Users’ Attitudes toward the Internet Advertising." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/24372853702492762589.
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碩士國立交通大學
科技管理研究所
92
The number of global internet users is growing every year, so internet becomes the fourth major media from which human beings get information. Because it is difficult to evaluate internet advertising, advertisers have doubted of its effect for a long time. The object of this research is to find out the system which affect users’ attitudes toward the internet advertising. We hope to help advertisers use internet advertising effectively. We use factor analysis to find out the factors that affect users’ attitudes toward internet advertising, cluster analysis to find out the relationship between the factors and demographic variables, and discriminate analysis to form discriminate functions. We also take use of path analysis to form the causation of the factors, attitude and purchasing intention. Based on the results of internet advertising satisfaction survey, advertisers could choose the direction to improve internet advertising immediately. We find out the advertising utility plays an important role on affecting users’ attitudes. Almost twenty percent of users have positive attitudes toward internet advertising and could use the information from advertising as daily purchasing reference. About forty percent of users have negative attitudes toward internet advertising and take the information as garbage. In average, users have better satisfaction at web advertising than E-mail advertising. Finally, we find out the attitudes would affect mouse-click intention, and mouse-click intention would also obviously affect purchasing intention.
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Yun, Jen-Wen, and 雲志文. "The Study of Internet Users' Attitudes toward Internet Advertising." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/96716785006072744927.
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Chiang, Ching-kuei, and 江靖貴. "A Study on Users' Attitudes toward Internet Advertising." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/29686953993337810706.
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碩士世新大學
資訊管理學研究所(含碩專班)
97
The rising and development of the network has changed people's life, modern people's life could not live without the network. And the network also affected the information transmission to be faster and to be direct, too. The network advertisement is emerging gradually by the background. The homepage technology’s progress such as the application of Flash animation, the broadband network's development causes the network video and music broadcast to be able to realize, and the rising of the key words network advertisement technology, has caused the network advertisement the style become to diversity. My paper's goal is to analysis these network advertisements which attract these customers and help these customers to obtain the network advertisement effect. By the result of the analysis provide to every network advertisement demand as reference, and the network advertisement can display the biggest benefit. The method of the study is to use questionnaire analysis and execute the analysis process by SPSS software. In the study, we explored the three constructs「Advertise Attitude」、「Advertise acceptability」、「the background of the consumers」, and make the analysis with the construct「Advertise effective」. The result of the study appear to positive relation between the「Advertise Attitude」、「the Advertise acceptability」 and the「Advertise effective」. The「background of the consumers」and the「Advertise effective」 are zero relation, the result of the study showed the「Advertise effective」and the「Advertise Attitude」、「the Advertise acceptability」are positive relation.
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"Internet shopping: a structural equation modeling approach." 2001. http://library.cuhk.edu.hk/record=b5890711.
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So Sun-Yiu Sunny.Thesis (M.Phil.)--Chinese University of Hong Kong, 2001.
Includes bibliographical references (leaves 38-40).
Abstracts in English and Chinese.
ABSTRACT --- p.ii-iii
ACKNOLEDGEMENT --- p.iv
TABLE OF CONTENTS --- p.v
INTRODUCTION --- p.1-3
Internet in Hong Kong
LITERATURE REVIEW AND HYPOTHESES --- p.4-13
Theory of Reasoned Action (TRA)
Attitudes toward e-shopping
Perceived Social Norm
E-Shopping Experience
Social Economic Status (SES)
Internet Usage
Economic Motivation
Trust
Perceived Control
Channels matching
METHOD --- p.14-18
Procedure
Measures
RESULTS --- p.19-26
General Demographics
Technical Demographics
WWW and Internet Usage
Personal Information Disclosure
E-Shopping
Measurement Model
Structural Model
DISCUSSION --- p.27-37
Attitude and Social Norm
E-Shopping Experience
Channel Appropriateness
Intention for Future E-Shopping
Implications
Limitation and Future Research Direction
REFERENCE --- p.38-40
TABLE --- p.41-52
Table 1 to Table11
FIGURE --- p.53-59
Figure 1 to Figure5
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DanielWerner and 王丹尼. "Does Mobile Internet Enhance Driving Experience? – A Study of Taiwan Car Users’ Attitudes." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58464794929013923719.
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Lerdsuwankij, Akhapon, and 許旭輝. "The Effect of Types of Banner Ad, Web Localization and Types of Product on Internet Users' Attitudes: The Case of Thai and Taiwanese Internet Users." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/62289402042746895757.
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碩士國立成功大學
國際管理碩士在職專班
95
The purpose of this study is to find out the characteristics of the web site that internet users prefer. The three factors studied in this research are types of banner ad, web localization and types of product while the dependent variables which were measured are attitude toward the site and attitude toward the brand. Lab experiments were conduct in Thailand and Taiwan by asking the test subjects to browse the manipulated versions of Kodak web sites consisting of different types of banner ad and types of product and then complete the information searching task questions. Each subject browsed the standardized web site and localized web site consequently; after finish browsing each web site, attitude toward the site and attitude toward the brand were measured. The data analysis results show that animated banner ad, localized version of web site and high product involvement lead to higher attitude toward the site which has a positive relationship to attitude toward the brand.
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Jhe-YuLin and 林哲宇. "Relationship Study among Web Users' Perceptions, Attitudes and Online Purchase Behavior on Internet advertising." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/65179286480631359966.
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碩士國立成功大學
統計學系碩博士班
100
In recent years, the Internet advertising market grows substantially and the use of Internet advertising becomes an inevitable trend. However, lots of Internet advertising repeatedly appeared on the Internet and they have been overused. This study, discussed the relationship among Internet users' perceptions, attitudes and online therefore, aims to discuss the relationships among Internet users’ perceptions, attitudes, and their online purchasing behavior towards Internet advertising. Structural Equation Modeling (SEM) was employed to measure the inter-relationships. According to the results of SEM, we find that the entertainments of Internet advertising doesn’t affect the attitudes of Internet users. The effects of Informativeness and trustworthiness on user’s attitudes are positive, especially the effect of the trustworthiness on user’s attitudes is the greatest of users’ perceptions. However, the effect of irritation on user’s attitudes is negative. User’s attitudes affect their behavior positively. The findings of this study provide Internet advertisers to discuss.
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Tse-WeiSu and 蘇則維. "A Cross Cultural Study among Web Users' Perceptions, Attitudes and Behavior of Clicking on Internet Advertising." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/94505368117478187771.
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碩士國立成功大學
統計學系碩博士班
101
As the development of technology, the Internet has become a part of everyone’s life. When web users are using the Internet, they often see many kinds of advertisements. As they see the internet advertisement, Web users have their own perception toward the Internet advertising. Furthermore, web users in different countries have their own experience in browsing the websites and they see many kinds of Internet advertisings. Therefore, web users among different countries have different perception toward the Internet advertising. This study aims to find a relationship between web users’ perception, attitudes and behavior of clicking by using Multiple Group Structural Equation Modeling. Findings show that the trustworthiness is the most important factor which affects the attitudes of Taiwan respondents. The entertainment of the Internet advertising majorly affects the attitudes of Canada respondents. Informativeness is confirmed to be the most effective factor toward attitudes of American respondents. This study uses Multiple Group Structural Equation Modeling to make a marketing segmentation. It provides a reference to an advertisement supplier to design different advertisements to attract people in different country and make good revenue.
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JakkapanJaewtrakul and 鄒識博. "The Effect of Types of Advertising, People Like, and Product Involvement on Thai Internet Users' Attitudes and Memory: An Experimental Study of Facebook Users in Thailand." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23939947507402832156.
Full textAbstract:
碩士國立成功大學
國際經營管理研究所碩士班
100
The main purpose of this experimental study is to investing the characteristics of online advertising that internet users prefer by using three factors which are types of online advertising indicated by animated and interactive advertising, effect of like button in Facebook community page as with people liked and without people liked, and product involvement indicated by using high and low involvement product on Apple’s products which are MacBook and iPhone by using their application. The dependent variables are the attitude toward the advertising and memory. All of experimental procedures are controlled in the web site that researcher was created and the respondents are also people who are using MacBook and iPhone from the existing community pages in Thailand. Questionnaires were administrated online only for Thai Facebook users by using Thai language. Researcher provided 24 different kinds of stimuli wen pages by 480 respondents filled in answers to all questions depending on their usage preference and experience. ANOVA was employed to test the proposed model.
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RachelleLao and 蔡麗雪. "The Effect of Interactivity, Product Involvement, and Web Localization on Filipino Internet Users’ Attitudes: An Experimental Study on Facebook Page." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/59552608367622326926.
Full textAbstract:
碩士國立成功大學
國際經營管理研究所碩士班
100
This experimental study focused on the main and interaction effects of interactivity, product involvement and web localization on Filipino Internet users’ attitudes towards the Page and ad on Facebook Pages in the mobile telecommunications and airline industry in the Philippines. The experiment was conducted on Facebook and the respondents are Filipinos who are members of local airline and mobile telecommunications Facebook Pages in the Philippines. Findings show that variables in the same context interact with each other to influence attitudes. General results of the study show that interactivity has a direct effect towards the attitude towards the Page and an interaction between interactivity and product involvement will induce a more positive attitude towards the Page. It was also found that attitudes are different for each industry on the social network site Facebook. Industry specific findings and managerial contributions are further discussed in the research implications.
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Luo, Mei-Ling. "Technology acceptance of information services." Thesis, 2005. http://proquest.umi.com/pqdweb?index=0&did=982791841&SrchMode=1&sid=5&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1234297735&clientId=23440.
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WilliamFlores and 魏威廉. "The Effect of Types of Banner Ad, Shapes of Banner Ad, Types of Product’s Ad, Language of Advertising, on Internet Users’ Attitudes: A Case ofUsers in Ecuador." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/08669205429441645322.
Full textAbstract:
碩士國立成功大學
國際管理碩士在職專班
98
The Internet is the most rapidly growing source of information on almost any subject (Sewak, Wilkin, Bentley, ＆ Smith, 2005). While every day a growing number of companies choose to have their own website, the forms of web advertising are becoming more diverse and the use of blogs and personal websites has helped boost advertising, nowadays the creation of websites and the housing of advertising from outside Websites is something already common for everyone. The rapid development of the Internet has had an enormous impact on traditional media, and has revolutionized commercials. Many enterprises have adopted the Internet in the marketing and sales of products and today the web is an important advertising medium (Wu, Wei, ＆ Chen, 2006). For this study I have taken the specific case of Internet users in Ecuador also to understand a bit more about the impact of Internet on this South American country, and the internet users‘ behavior in Ecuador. This study is focus on the user‘s attitudes to the Website and Brand, measuring the effect of banners on the Web sites by analyzing 4 independent variables, the Types of Banner Ad, The shapes of banner Ad, Types of Products Ads and Advertising Language, Web site positioning, and having as dependent variables Trust Attitude toward the Website and Attitude toward the Brand.
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Zaczek, Dominika. "On-line friendships." Diss., 2004. http://hdl.handle.net/10500/752.
Full textAbstract:
The purpose of the study was to investigate the prevalence and quality of on-line
friendships, to find which individual characteristics differentiate people who look for
and form on-line friendship(s) from those who don't, and to discover factors which are
of importance for the development of on-line friendship(s). 574 Internet users
completed an on-line questionnaire.
The results showed that: (1) almost 50% of respondents had on-line friendship(s); (2)
off-line friendships were better developed than on-line friendships. However, there
was only a minor difference between the quality of the best off-line and best on-line
friendships; (3) the Internet was a safe place for building personal relationships,
especially for shy individuals; (4) people who felt lonely were more likely to turn to
the Internet to find friends; (5) Internet usage and attitudes to the Internet were
significant factors that differentiated those who looked for and formed friendship(s)
on-line from those who didn't.Psychology
M.A. (Psychology)
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Lin, Hui-Lu, and 林慧潞. "The Research of Self-awareness, Internet Attitude and Behavior of the Internet Users." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/20377544147109051637.
Full textAbstract:
碩士淡江大學
教育科技學系碩士班
98
With the increasingly attention of internet, this study intend to explore differences among different internet users, including gender, age, education, career, years of using internet and the length of using internet everyday, about their self-awareness, internet attitude and internet behavior. We try to offer some suggestions to the internet users and the internet information providers. This study select research subjects from the internet users of Taiwan. We collected research data through “Internet Behavior Questionnaire”. According to the findings, we generalized seven conclusions: 1. Current status of internet use (1) The majority of internet users, 68%, in Taiwan used internet for 6 to 12 years. (2) The majority of internet users, 46.4%, in Taiwan use internet for 3 to 5 hours everyday. (3) In daily internet use, there are 92.4% internet users in Taiwan “looking for daily life information”, 88.6% internet users “chatting”, 88.1% internet users “reading or sending e-mail”, 87.7% internet users “surfing albums or blogs”, 87.5% internet users “looking for the information related to work or assignment”, 77.8% internet users “surfing online shopping mall”, 73% internet users “reading online news” and 47.1% internet users “playing online games”. 2. There is significant self-awareness difference in the years of using internet. 3. There is significant internet attitude difference in age, education, years of using internet and length of using internet everyday. 4. There is significant internet behavior difference in age, education, career, years of using internet and length of using internet everyday. 5. Self-awareness is related to internet attitude. 6. Self-awareness is related to internet behavior. 7. Internet attitude is related to internet behavior. Based on the conclusions, this study proposed some suggestions to internet information providers and internet users: 1. To built a sound internet resource system and integrate the information. 2. To develop one’s self-awareness on his/ her internet behavior and evaluate internet information more often.
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Lin, Hsiao-yun, and 林筱昀. "A Study of General Internet Users’ Knowledge, Attitude, and Behavior on the Online Shopping of Medical Devices." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/72897314341862155999.
Full textAbstract:
碩士國立中山大學
企業管理學系醫務管理碩士班
103
This research tries to understand the online shopping of medical devices of the general Internet usres. The data have been collected from research’s online shopping of medical devices scale. A total of 442 questionnaires were collected by the online questionnaire platform, and 429 were collected valid. The data collected from target samples were analyzed by using descriptive statistics, Cronbach’s α, independent sample t test, one-way ANOVA, Pearson correlation analysis and multiple linear regression analysis. The main findings of this study were as follows: (1) The mean score of knowledge about online shopping of medical devices was 6.208 out of a possible 10. The mean correct response rate was 62.08%. (2) The mean score of attitude about online shopping of medical devices was 38.925 out of a possible 50. The general Internet users’attitude toward online shopping of medical devices was positive. (3) The mean score of behavior about online shopping of medical devices was 38.788 out of a possible 50. The general Internet users’behavior toward online shopping of medical devices was positive. (4) There existed positive correlation between attitude and behavior scores. (5) Gender was the related factors of the general Internet users’ knowledge about online shopping of medical devices. (6) Occupation and online shopping frequency were the related factors of the general Internet users’attitude about online shopping of medical devices. (7) Marriage, weekly surfing time, online shopping frequency and online shopping cost were the related factors of the general Internet users’ behavior about online shopping of medical devices. (8) The general Internet users for the purchase of medical devices needed attention to a license have more understanding and also more emphasis on service, but some of the medical devices of the lack of understanding of the use of knowledge. (9) Acceptance for the general Internet users for online shopping is not high.
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Huang, I.-Pei, and 黃怡珮. "The Influence of Internet Shopping Characteristics and User Traits on Attitude and Purchase Intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/41060266818194523761.
Full textAbstract:
碩士淡江大學
國際貿易學系國際企業學碩士班
94
Abstract of the Thesis： It is a growing trend in the Taiwan’s internet shopping market that has become an alternative for consumers when making purchase decisions. According to the 2004 statistics made by the Institute for Information Industry, Business to Customer (B2C) electronic business market has been hit at a scope of NT 37.2 billion Dollars. In comparison with NT 22.09 billion Dollars in 2003, it has been grown by 57.2 %. The electronic business market in 2006 has been estimated positively to be reached at NT 89.3 billion Dollars, a 50-per-cent growth comparing to the previous year with a chance to grow even higher than expected. However, due to the low entry requirement, no matter it is a big enterprise or small one, there is a huge flow into this virtual business market. Therefore, the purpose of this is research to provide know- how and strategies to those interested in operating electronic virtual shops. This research has been conducted on the basis of questionnaires collected by people having experiences on internet shopping in order to analyze whether consumers’ attitude and purchase intent have been influenced by characteristics of internet shops and user shopping traits. The use of structural equation modeling (SEM) is the main research method to conduct the analysis of information and has yielded the followings results: 1.Consumers’ attitude have been found positively influenced by characteristics of internet shops and user shopping traits 2.The attitude of on-line shopping has a positive affect towards purchase intent. 3.User shopping traits has moved positively towards the attitude of the use of internet shopping.
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Wang, Liya, and 王麗雅. "The Effects of Internet Advertising Attitude and Brand Image on Purchase Intention: A Study of Online Users in Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44668255441072917966.
Full textAbstract:
碩士國立成功大學
國際管理碩士在職專班
95
The purposes of the study were to examine consumers’ attitudes toward web advertisement and email advertisement. Also, the investigations would be further proceeded to inspect the influences of consumers’ attitudes from web and email advertisement upon brand image and purchase intention. This study collected data by adopting online questionnaires. One hundred and ninety-eight valid questionnaires were retrieved. Most participants, about 114, were around age 20 to 29, and 64 participants were around age 30 to 39. The study found that first, consumer internet advertising attitudes from either web and email advertisement had positive relation with brand image and purchase intention. Second, consumers’ attitudes toward brand image positively related to purchase intention as well. Third, it was found that consumers’ attitudes towards web advertisement were significantly different from that of email advertisement. Fourth, consumers with different demographics did not tend to perceive differently on internet advertising, brand image, and purchase intention. Finally, consumers perceived web advertisement and email advertisement differently on advertising attitudes, brand image, and purchase intention. This study could provide information for Internet companies to reconsider what contents should be included in advertisement and how to broadcast their advertisement.
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LIU, JIA-JIA, and 劉嘉嘉. "The influence of Internet User’s Attitude of Native Advertising on Advertising Effect─In-Feed Units as Examples." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/rx5y9e.
Full textAbstract:
碩士朝陽科技大學
企業管理系
104
Native Advertising hides in sponsored message or disguises as original content by a broad and varied forms. From long-established print advertorials to product placement and user-generated content, this form of promotions gradually evolves a marketing technique. The purpose of this research is to examine the Internet user’s attitude to native advertising and advertising effect. Internet users were used as the target of sampling for data collection by questionnaires. The result of the study indicates that the time of using Internet has no effect on attitude of native advertising. Attention to the advertising has a positive effect on attitude of native advertising. The attitude of native advertising has a positive effect on advertisement click-through, recall effect, attitude of brand and purchase intention. Furthermore, the attitude of native advertising has mediation effect between attention to the advertising and advertising effect.
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WorawitLaosatirawong and 劉慶傑. "Determinants of Effective Website to Attitude toward Website and Attitude toward Advertising on Internet User: An Experimental Study of Social Network in Thailand." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/05186953950956058116.
Full textAbstract:
碩士國立成功大學
國際管理碩士在職專班
98
The main purpose of this experimental study is to find out the characteristics of the web site that internet users prefer. The three factors studied in this research are types of banner indicated by animation and static banner, web localization about language in the content of website, and product involvement as high and low involvement to internet user. The dependent variables measured are attitude toward the site and attitude toward the advertising. Location for doing the experiment are controllable in specific place like university in Thailand and also the respondent must be university student as well. The test was developed by real Thai camera social network website which categorize into 3 websites from very reliable sources as government. Web brand, web retailer, and web community were developed by UCINET software to create the social network in node. Stimuli website also be browsed in 24 webs and installed in each computer in the lab so that respondent did observe individually. In conclusion, the data analysis result presented that internet user play more interesting with high attitude toward the site which has positive effect to attitude toward the advertising by animation banner with local language content and high involvement product. Furthermore, the different between environment also added however, there are no significantly crucial effect between each three social network website in order to all factor effect but still be different as a whole.
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Ali, Azwadi. "The mediating role of attitudes in using investor relations websites." Thesis, 2010. https://vuir.vu.edu.au/15980/.
Full textAbstract:
Public listed companies have been utilising their web presences to achieve many different goals including serving their Investor Relations (IR) functions. These functions can be regarded as effective when their intended users are satisfied with the information and facilities provided on companies’ IR websites. Many studies indicate that user behaviours such as adoption, purchase decision and repeat use are reliable surrogates for website effectiveness. While some studies focus on online IR attributes as necessary for IR websites, few studies examine investors’ perceptions and behavioural outcomes as a result of their uses of IR websites.
This study relies on the Dual Mediation Hypothesis (DMH) model which predicts investors’ behavioural intentions as the consequences of their perceptions of IR websites and companies’ brands, mediated by attitudes. This study validates the DMH model which has been commonly used in a product-purchase environment into an IR context.
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RachotTantisuwat and 陳浩建. "The Effect of Like, Product Involvement, and Web Localization on Thai Internet User’s Attitudes: An Experimental Study of Facebook Community Page." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31071711099963012738.
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Li, Yi-Zhen, and 李宜蓁. "A Study on the Relationship between Sexual attitude and Listen the Experiences of Blue joke in Adult Internet user." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gpz88c.
Full textAbstract:
碩士樹德科技大學
人類性學研究所
106
The purpose of this study is to investigate the relationship between adult netizens'' sexual attitudes and listen blue jokes. The participants of the study were adult network user in Taiwan. The research adopts questionnaire survey. The questions were uploaded to Google form as online questionnaire for participant to fill in. A total of 182 valid questionnaires are returned. Obtained from valid questionnaire, the data is analyzed by using descriptive statistic, t test, one-way ANOVA and Pearson Product-Moment Correlation Coefficient. The findings are as follow: 1. The sexual attitudes of the adult netizens tested were negative, and experiences in listening to Blue jokes showed a proper and positive response. 2. Sexual attitudes of adult Internet users are significantly different in terms of gender, age, child status, and whether they have received sex education or gender education related courses or studies, There is no significant difference in emotional status, education level, occupation, and whether it is a company executive. 3. The experience of adult netizens listening to blue jokes has significant differences in gender and age.There is no significant difference in education level, emotional status, child status, occupation, whether it is a company executive and whether it has received sex or gender education related courses or studies. 4. The sexual attitudes of adult netizens tested were negatively correlated with the experience of listening blue jokes. The results of the study showed that the more negative the sexual attitudes of the adult netizens, the worse or negative the feelings and thoughts of the experience of listening the blue jokes, and actively resisting behaviors.
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Lien, Hui-Yu, and 練惠玉. "The Structural Equation Modeling Analysis of Internet Phone User’s Perception, Attitude and Behavior in Taiwan–The Case of Skype Adopting." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/66754070799696950634.
Full textAbstract:
碩士玄奘大學
企業管理學系碩士班
94
The internet phone provides a new way for communication these years. It does not only provide citizens with an innovative communication tool, also changes the work communication channels for workplaces. This dissertation tries to explore the causal relations among internet phone users’ perception, attitude and intention behaviors. Based on the knowledge of “Technology Acceptance Model”, we develop an integrated research framework to figure out the causal relations. The framework includes constructs of perceived usefulness, perceived ease of use, trust, perceived resources, relative advantage, compatibility as the study variables. The result shows that trust, perceived usefulness and perceived ease of use positively influence internet phone users’ attitude; both subjective norm and attitude influence their behavioral intention significantly, and perceived resources significantly influences users’ perceived ease of use. On the other side, relative advantage and compatibility of perceived characteristics of innovation do not have a significant effects on user’s attitude towards Skype phone.
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Wu, Yiping, and 吳憶蘋. "Relevance Research on Behaviors Related to Obtaining Knowledge, the Acceptability of Digital Reading, and Absorbing New Knowledge Concerning One’s Lifestyle and Attitude for Internet Users." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/54768950168436290678.
Full textAbstract:
碩士輔仁大學
統計資訊學系應用統計碩士班
100
The rapid development of digital reading can be regarded as a great revolution in publishing and reading. A 2010 survey on reading conducted by Global Views Monthly showed that 25% of the respondents would choose the e-book version of their preferred reading material if the same content was published digitally and in print simultaneously. Furthermore, the education unit lists digital reading as one of the key points for student learning. The education unit increases students’ absorptive capacities via interactive digital teaching. In spite of this, many people remain puzzled about digital reading. Everyday readers who prefer e-books are few, which shows that avid readers’ attitudes are difficult to change. If the publishing industry wants to engage in digital operations, it must first recognize the relationship between people’s habits of obtaining new knowledge and the acceptability of digital reading. Determining whether a cause-effect relationship exists between the two would help the publishing industry implement future digital operations. This research explores readers’ individual preferences concerning absorbing new knowledge regarding lifestyle and attitude, behaviors related to obtaining knowledge, and the acceptability of digital reading via 625 effective questionnaires collected from the Internet. This research investigates the above-mentioned scales by using structural equation modeling. The results show that absorbing new knowledge concerning one’s lifestyle positively influences attitudes and behavior related to obtaining knowledge, as well as the acceptability of digital reading. Attitudes and behavior related to obtaining knowledge also positively influence the acceptability of digital reading.
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Huang, Ruo-Yu, and 黃若妤. "A Study of the Impact to the Web-user toward the Attitude to the negative information Structure on the Internet Blog and Word-of-mouth promotion effect: Use Internet community and Product involvement as moderating factor." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29929009626737687129.
Full textAbstract:
碩士淡江大學
企業管理學系碩士在職專班
97
Web Blog has increasingly becoming more and more popular now a day within states, and with no limitation of its boundaries or time, Web Blog has provided web-users an non-stop 24hours information exchange platform. From the previous data, it’s not hard to discover all the researches were focus mostly as to discuss how feedbacks from word-of-mouth through internet affected customers were structured, and rarely talk about the influences of the information circulation between bloggers.（Including positive, negative word-of-mouth and contact sequences） This research is based on Blog and with that in mind, through community network and its involvement to discuss from the negative side of the blog’s feedback, how did it effects the web-users react to the feedback, brand attitude and word-of-mouth circumstances, also how will it effects the future IT marketing media? Here is through descriptive statistics, reliability analysis and ancova statistic methods and the results are as following: 1. Under the negative side of the Blog’s message, through consistent and inconsistent message recognition sorting, the attitude towards message, brand, and word-of-mouth were very; where as to comparative advertising, merely effect the changes toward the brand attitude. 2. Under the negative side of the Blog’s message, through consistent and inconsistent message recognition sorting by the involvement of this particular product, the attitude towards message, brand, and word-of-mouth were very; where as to comparative advertising, merely effect the changes toward the brand attitude. 3. Under the negative side of the Blog’s message, the comparative advertising may very depends on how the community network relationship will be affected and moreover the attitude towards the message credibility and brand attitude will very; but through consistent and inconsistent message recognition sorting merely affect the credibility toward the information.