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1
Kamarulzaman, Yusniza. "Adoption of Internet shopping for travel services." Thesis, Cardiff University, 2006. http://orca.cf.ac.uk/55606/.
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The study explores consumers' adoption of Internet shopping in the context of UK travel services. The key objective is to identify the profile of Internet shoppers and the antecedents of Internet shopping adoption for travel services. The study proposes a model for the prediction of Internet shopping adoption, drawing upon Davis' (1989) Technology Acceptance Model with the inclusion of individual characteristics, perceived risk and trust. The model identifies the structural relationships among the eight constructs (i.e. perceived usefulness, perceived ease-of-use, innovativeness, involvement, opinion leadership, perceived risk, trust and adoption), which were examined through Structural Equation Modelling (SEM) with AMOS. The study employs a multi-methodology approach, which involves focus group discussions at the exploratory stage and a questionnaire survey in the data collection stage. The final survey was of a screened sample of 500 respondents who had purchased travel services online. A total of 299 qualified respondents from all over the UK completed the online survey. The descriptive results present a profile of travel e-shoppers in terms of demographic, geodemographic and buying patterns. The SEM tested the hypothesised relationships among the constructs, as postulated in the model. Nine of the hypothesised links were supported and six were rejected. Eventually, a robust model that has statistical and explanatory power was confirmed. The results explicitly clarified several key contributions to marketing theory and for the travel and tourism industry. For example, it was demonstrated that perceived usefulness is the key determinant of Internet shopping adoption decisions. Also, consumer innovativeness is the key influence on Internet shopping adoption at the personal level, followed by consumer involvement in the shopping process. The study also reveals three new relationships, between opinion leadership and perceived ease-of-use, consumer involvement and ease-of-use and consumer innovativeness and trust, which have not been examined empirically by previous research. By identifying the primary drivers of Internet shopping adoption for travel services, the study contributes to and extends the understanding of the Internet as a medium for commercial use in the B2C arena as well as expanding the literature on new technology adoption.
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Lim, Sun Sun. "Internet shopping : a taxonomy of consumer online actions." Thesis, London School of Economics and Political Science (University of London), 2003. http://etheses.lse.ac.uk/1729/.
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This thesis applied the theory of activity and goal-directed action to the study of online shopping actions. It first studied qualitatively the structures of online shopping actions using the self-confrontation interview method. The qualitative findings established the structural, cognitive and dispositional dimensions of online shopping actions including knowledge and value structures, attention processes and flow. The typical behavioural traits of online shoppers were also identified. Findings also emerged about the tensions between consumers' online and offline actions and the consequences of the technological mediation of shopping. From these qualitative findings, a survey instrument was developed to query online shoppers on various dimensions of their online shopping actions. Cluster analysis of the survey results produced a taxonomy of consumer online actions from which a typology of online shoppers was generated. The qualitative findings on the typical behavioural traits of online shoppers were then used as criteria for the qualitative usability analysis of retail websites. Retail websites of four product and service categories were analysed for their usability, i.e. ability to accommodate the typical behavioural traits of online shoppers such as propensity to experience information overload and to multi-task, potential for experiencing affect and flow etc. This thesis made several theoretical, methodological and practical contributions. It extended goal-directed action theory beyond its traditional scope of work actions and group activity to the realm of consumer behaviour. It also introduced a different theoretical framework to consumer psychology by applying the theory of activity and goal directed action to consumer behaviour. It made a methodological contribution by applying the self-confrontation interview method to the study of online behaviour. This thesis' findings also have practical implications for the understanding of online behaviour, the diffusion of e-commerce and the design of Internet interfaces.
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LISNYAK, TATYANA. "AN AGENT-BASED SYSTEM FOR INTELLIGENT INTERNET SHOPPING." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1026130092.
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Hogg, Margaret. "Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping." Thesis, University of Manchester, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.560588.
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This research examines intermediate patterns of joint consumption whereby constellations, anti constellations and configurations are seen as representing patterns of consumption which lie between the traditional micro (product-centred) and macro (societal-centred) studies of consumption. A series of models are developed: of the relationship between individuals and consumption from a social psychological perspective of the formation of patterns of joint consumption and of the three forces which influence patterns of consumption: the symbolic-functional force (located in the product) the physiological-esteem-self-actualization force (located in individual needs) and the expressive-instrumental force (located in activities or behaviour). A two stage empirical study explores the content, structure and context of consumption patterns amongst mail order shoppers in the U.K. The quantitative stage involved the application of correspondence analysis to data extracted from the BMRBffGI database and the qualitative phase was a series of in-depth interviews with mail order industry marketing personnel. The findings confirmed the existence of three identifiable groups amongst mail order shoppers, with different intermediate patterns of joint consumption representing different sets of responses to the three forces which influence consumption and which had been modelled above. The research extends work on the grammar of consumption by developing a set of rules of combination for analyzing the structure and levels of joint consumption: constellations, anti constellations and configurations, which could be associated with the groups of mail order shoppers. The study concludes that products cohere around social roles and that interdependence exists at two levels, firstly, amongst the forces which influence consumption, and secondly, between consumption and the societal-cultural context. It was seen that functional and symbolic complementarities could be found in the intermediate patterns of joint consumption and that different combinatorial rules could be applied to the different levels of consumption patterns elicited for the various groups.
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Dabhade, Anjali Kwon Wi-Suk. "Antecendents of older consumers' internet shopping for apparel products perceived risk and benefits and shopping orientation /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Consumer_Affairs/Thesis/Dabhade_Anjali_54.pdf.
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Ha, Young. "Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1380541737.
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Kumar, Shefali. "Consumers' Behavioral Intentions Regarding Online Shopping." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2634/.
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This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
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Khan, Farahnaz L. "Visit versus Purchase: Comparing Internet Shopper Clusters." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1209738663.
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Thesis (M.A.)--Cleveland State University, 2008.Abstract. Title from PDF t.p. (viewed on May 8, 2008). Includes bibliographical references (p. 121-127). Available online via the OhioLINK ETD Center. Also available in print.
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Lu, Xiaoming. "Relationship quality and customer loyalty in internet grocery shopping in the UK." Thesis, Loughborough University, 2007. https://dspace.lboro.ac.uk/2134/8033.
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Despite the growing body of literature on online loyalty issues, little research has been conducted on the link between relationship quality (RQ) and customer loyalty in the context of Internet grocery shopping. The existing literature on electronic retailing does not explain the differences in loyalty across product and service categories. As shopping for groceries is generally an activity repeated at regular time intervals, consumers' behaviours is likely to be very different when purchasing goods and services which are only needed occasionally. Due to the frequency of grocery purchase, a relationship is likely to be developed between customers and the retailer. Whilst perceived service quality and customer satisfaction have been recognised as antecedents of customer loyalty in previous studies, it is not understood whether RQ adds any additional effect over the traditional measure such as perceived service quality and customer satisfaction in determining loyalty in Internet grocery shopping. Therefore, this study attempts to address this research gap by incorporating a RQ perspective, as well as customer satisfaction and perceived service quality. Building on an extensive literature review, RQ is conceptualised and examined for its theoretical applicability via an initial qualitative study, followed by a quantitative phase using structural equation modelling analysis with the data collected by an esurvey of 519 Internet grocery shoppers. The results show that RQ is positively associated with customer loyalty in Internet grocery shopping. Among the dimensions of RQ, relationship satisfaction has the strongest direct effect on the formation of customer loyalty. In addition, loyalty can be also developed through perceived relational investment and affective commitment. Moreover, it is found that perceived relational investment from the Internet grocery retailer indirectly influence customer loyalty. Contrary to expectation, trust plays a very unimportant role in developing customer loyalty in Internet grocery shopping. The finding also indicates that e-service quality has a significant effect on e-satisfaction in Internet grocery shopping. In order to see whether the multi-component RQ model can perform better than the global RQ model, a comparison is made between the aggregated and the disaggregated model of RQ. The results indicate that the disaggregated model performs much better than the aggregated one.
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Proper, Astrid, and Mai Truong. "Internationalisering på internet : ursprungslandets & språkets betydelse vid köp på internet." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12810.
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Sellars, Irene Yousept. "Internet and Emerging E-Business Models : Developing an Integrated Analytical Framework for UK Internet Banking and Online Grocery Shopping." Thesis, University of Newcastle Upon Tyne, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519456.
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Jayawardhena, Chanaka. "Investigating consumer behaviour and competitiveness in Internet service businesses : development of the mystery-shopping methodology in Internet banking services." Thesis, De Montfort University, 2001. http://hdl.handle.net/2086/4200.
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Vazquez, Delia. "An investigation of price, convenience and hedonic motivations as determinants of internet shopping." Thesis, University of Manchester, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.595836.
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Abstract Internet shopping is growing in the UK and worldwide. The Internet has been identified as a significant growth area for retailers. Retailers need to understand the motivations of Internet shopping in order to fully address their shoppers' needs. This research investigates the motivations and determinants of Internet shopping. There is a paucity of international research on the consumer determinants of Internet shopping. This research provides valuable international data in an under researched area. The literature review identified three motivations of significance, these included: price, convenience, and hedonic motivations. These three factors were examined in order to determine the relative importance of each factor to the respondents. The research consists of an Internet survey conducted between 1999-2002 with UK, US and Hong Kong respondents, which gathers quantitative and qualitative data related to the determinants and motivations of Internet shoppers. The results provide an analysis of the determinants of Internet shopping with an international perspective. This includes a conceptualisation of internet shopping motivations, as well as an examination of the differences in relative importance of the major factors. The research strongly indicates that price on its own is a relatively unimportant factor for most consumers in this study in comparison with convenience. However, this traditional 'convenience' view is belied by the finding that price information! time saving is a major motivator for Internet shoppers. The research indicates that hedonic motivations of internet shopping were largely absent from respondents' Internet shopping experiences during the period of data collection. The research concludes that Internet shopping motivations are a mixture of the utilitarian and the hedonic, accessing information about prices leads to satisfaction and perhaps enjoyment. The research also concluded that 'control of information' is a highly significant motivator for Internet Shoppers. Finally, the research proposes briefly that retailers must become 'information retailers' if they wish to expand Internet sales
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Wang, Yingzhuo. "PDF shopping system with the lightweight currency protocol." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2820.
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This project is a web application for two types of bookstores an E-Bookstore and a PDF-Bookstore. Both are document sellers, however, The E-Bookstore is not a currency user. The PDF-Bookstore sells PDF documents and issues a lightweight currency called Scart. Customers can sell their PDF documents to earn Scart currency and buy PDF documents by paying with Scart.
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Wengler, Tobias. "Auswirkungen des Internet-Handels auf Shopping-Center : eine empirische Analyse zu den Auswirkungen auf die Gestaltung und das Management von Shopping-Centern /." Norderstedt : Books on Demand, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013318301&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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"Internet shopping in Hong Kong." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889022.
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by Lou Suk-Yee.Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references.
EXECUTIVE SUMMARY --- p.i
TABLE OF CONTENTS --- p.iv
Chapter
Chapter 1. --- BACKGROUND --- p.1
Study Objectives --- p.1
Scope --- p.2
Methodology --- p.2
Chapter 2. --- INTRODUCTION --- p.4
Chapter 3. --- BASICS OF DIRECT MARKETING --- p.6
Direct Response --- p.6
Direct Mail --- p.6
Telemarketing --- p.7
Chapter 4. --- RETAILING ON THE INTERNET --- p.8
Consumer Involvement --- p.8
Interactive Marketing Model --- p.9
Two-step Marketing Model --- p.9
Categories of Vendors on the Internet --- p.10
Benefits of Internet Shopping --- p.13
Arguments Against Internet Shopping --- p.16
Chapter 5. --- INTERNET SHOPPING IN THE US --- p.20
Web Citizen Demographics and Preferences --- p.20
Online Shopping in the US --- p.21
US Internet Shoppers Profile --- p.22
Chapter 6. --- INTERNET SHOPPING IN HONG KONG --- p.26
Hong Kong: A Unique Market --- p.26
Web Citizen Demographics --- p.28
Consumer Attitudes --- p.28
Hong Kong Merchants on the Internet --- p.33
Chapter 7. --- THE FUTURE OF INTERNET SHOPPING --- p.42
Infrastructure --- p.42
Software --- p.42
Payment System --- p.43
Fulfillment System --- p.44
Local/ Regional Search Engines --- p.44
Chapter 8. --- CONCLUSIONS AND RECOMMENDATIONS --- p.46
Conclusions --- p.46
Recommendations --- p.47
Chapter APPENDIX 1 : --- QUESTIONNAIRE --- p.48
Chapter APPENDIX 2 : --- PROFILE OF RESPONDENTS --- p.55
Chapter APPENDIX 3 : --- HONG KONG MERCHANTS ON THE INTERNET --- p.59
Chapter APPENDIX 4 : --- """ONLINE SHOPPING HONG KONG"" SEARCH RESULTS" --- p.65
Chapter APPENDIX 5 : --- SAMPLES OF WEB SITES FROM HONG KONG MERCHANTS
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Chen, Yu-Chang, and 陳昱彰. "Personal Agent in Internet Electronic Shopping." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/17589175900416573260.
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碩士國立交通大學
資訊工程學系
86
The rapid growth of Internet and World Wide Web (WWW) has produced a maze of documents, databases, and programs. Almost any information is available somewhere on the Net, but even expert researchers waste a lot of time searching for the right sources of information. Where to find desired information has become a big problem. What we need is a more personalized tool (agent) to help us travelling through the Web, searching information, buying or selling things and making orders. Because the SET (Secure Electronic Transactions) protocol ensures the security of Electronic Shopping, Electronic Shopping has become a new tide. How to find out information about products quickly will become another important issue. In this thesis, we propose a system architecture to develop agent applications based on proxy server. Under this architecture, neither do we need to change the standard protocols like HTTP and HTML, nor do we need to modify existing components such as web server and browsers. We implement an electronic shopping agent to illustrate the system architecture.
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LEE, YU-LUN, and 李侑倫. "Research on Consumer Internet Shopping Misbehaving." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/284drg.
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碩士逢甲大學
科技管理碩士學位學程
106
The online trading platform is quite popular, consumers get products through the platform. Consumers make misbehaving consumption due to sales methods and promotion methods. In traditional economics, consumers are considered completely rational, and think that consumers like to pursue the greatest benefit of the individual. American economist Richard H. Thaler questions the hypothesis of "complete rationality", he considers psychological and social factors as factors cause consumer misbehaving, and set "irrational behavior" as the research object. Therefore, this study explores consumer’s misbehaving in online shopping through the perspective of consumers. Consumer misbehaving describe of consumer’s behavior no intention to purchase. The message conveyed by the merchant affects consumers and leads to improper consumer behavior. This study attempts to analyze the internal influences of personality factors, external stimuli of business environment, demographics, and self-control theory. The statistical analysis method used in this study is the factor analysis in SPSS software, extracting the effects of various variables on consumer misbehaving in the results. The results of the study found that pricing strategies, store characteristics, contextual factors, and promotional activities have contributed to the dramatic increase in consumer misbehaving. This study focuses on the factors that influence impulse consumption, and combines the desire and determination in self-control theory, then the result explores the generation of consumer misbehaving. It can be used as a reference for future domestic business planning marketing strategies and promotion methods.
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Peng, Yu-Hsien, and 彭玉賢. "The Impacts of Internet Shopping and TV Shopping on Taiwan''s store Shopping: a Niche Analysis." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/04146466169189508711.
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碩士國立交通大學
傳播所
87
According to organizational ecology, the key to understanding the fitness of an organization with its environment is its niche that is the resources utilization pattern of an organization. As one organization is using the same resources with another organization, the two are overlapping in the use of resources, With the degree of overlapping increasing, the competition becomes intense. Non-store shopping has been existing in Taiwan for a long time, however it is not a popular way of shopping by people in Taiwan because people here prefer to see things before purchasing them. With the development of new technologies, two newly emerging types of non-store shopping, cable TV shopping and Internet shopping enable people to see things before purchase. Therefore, these two types of non-store shopping become popular in Taiwan. By adopting the theory of niche, this studying aims to examine the impacts of the two types of non- store shopping on the traditional store shopping.
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"Internet shopping: a structural equation modeling approach." 2001. http://library.cuhk.edu.hk/record=b5890711.
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So Sun-Yiu Sunny.Thesis (M.Phil.)--Chinese University of Hong Kong, 2001.
Includes bibliographical references (leaves 38-40).
Abstracts in English and Chinese.
ABSTRACT --- p.ii-iii
ACKNOLEDGEMENT --- p.iv
TABLE OF CONTENTS --- p.v
INTRODUCTION --- p.1-3
Internet in Hong Kong
LITERATURE REVIEW AND HYPOTHESES --- p.4-13
Theory of Reasoned Action (TRA)
Attitudes toward e-shopping
Perceived Social Norm
E-Shopping Experience
Social Economic Status (SES)
Internet Usage
Economic Motivation
Trust
Perceived Control
Channels matching
METHOD --- p.14-18
Procedure
Measures
RESULTS --- p.19-26
General Demographics
Technical Demographics
WWW and Internet Usage
Personal Information Disclosure
E-Shopping
Measurement Model
Structural Model
DISCUSSION --- p.27-37
Attitude and Social Norm
E-Shopping Experience
Channel Appropriateness
Intention for Future E-Shopping
Implications
Limitation and Future Research Direction
REFERENCE --- p.38-40
TABLE --- p.41-52
Table 1 to Table11
FIGURE --- p.53-59
Figure 1 to Figure5
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Feng, Chi-Mei, and 馮綺梅. "A Study on Internet Consumer Shopping Intention:." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/10548992604353009491.
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碩士國立交通大學
經營管理研究所
91
An ongoing requirement in the 21st century is that marketer must understand the impact of internet on buyer behavior. Using the theory of planned behavior and innovation diffusion as well as the construct of perceived risk, this study discussed the impacts of individuals’ attitude, subjective norm, perceived behavioral control, and intention behavior on the adoption intention of travel website shopping. The model was using student data which collected from National Chiao Tung University and Hsing Wu College. Structural equation modeling using maximum likelihood estimation for the model revealed that the model fit the data adequately. It was found that the relationships could only be partially explained by the theory of planned behavior. Individual’s attitude and subjective norms affected the intention of travel website shopping, while the perceived behavior control didn’t. In addition, individual’s attitude was influenced by the relative advantage, compatibility, complexity, and perceived risk. Keywords: Theory of Planned Behavior, Internet Shopping, Diffusion of Innovations, Structural equation modeling
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Huang, Yen-Ning, and 黃彥寧. "Investigating Consumer' Intentions to Synchronic Internet Shopping." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10426961858437933281.
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碩士輔仁大學
國際經營管理碩士學位學程
104
The rapid growth of Electronic Commerce (EC) in Taiwan has become more bigger than before. Also, the popularity of online shopper has increasing simultaneously. Therefore, many different types of online-seller is rising. But most of online store do not to be highly praised and appreciated by the consuming public which called Local-internet sellers. Due to the unstable quality and the unfashion type, lots of customer transfer to buy the high-quality stores on the internet which called Synchronic-Internet seller. Synchronic Internet shopping means that the seller need to go abroad purchasing product and posting them to the customers at the same time. No matter what channel the seller used, just need to connect with customer that they can make a order immediately. In compare with normal online shopping, it is more complicated. Thus, in my study, I choose to use in-depth interviews to explore the acceptance and willingness of using synchronic internet online shopping. Expect by using TAM model as the main concepts of architecture, in order to find out the interaction among quality of internet, trust, perceived usefulness and perceived ease of use. In thesis, the existing online shoppers will be set as research target. Also, focusing on synchronic online shopping’s feature to improve and enhance the dominant position. Learnig by this thesis, to provide a re-structuring model of online shopping.
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Leo, Howard, and 劉文豪. "The Reseaech of Electronic Shopping on Internet." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/61869832953878951742.
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Kang, Ming-Chang, and 康明璋. "Exploring the Antecedents of Perceived Value and Perceived Risk on Consumer Internet Shopping Satisfaction-Internet Shopping Industry as example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/47156800829518986589.
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碩士國立屏東科技大學
企業管理系所
98
In this study, from a point of view of internet shopping experienced consumer, investigated internet consumer behavior influences antecedents of perceived value, perceived risk and dependent variable for understanding the antecedents of perceived value and perceived risk, which influence consumer internet shopping satisfaction. The antecedents of perceived value and perceived risk include website characteristic and internet consumer characteristic which are two independent variables. The subjects are internet shopping experienced consumer in Taiwan. The questionnaires issued 1620 and received 456 copies. The questionnaires were analyzed by LISREL and ANOVA methods. The results confirmed that the website characteristic has a positive significant relationship with perceived value, and the perceived value has a positive significant relationship with consumer internet shopping satisfaction. In the contrast, the internet consumer characteristic has a negative significant relationship with the perceived risk, and the perceived risk has a negative significant relationship with the internet shopping satisfaction。The some of ANOVA testing results had significantly different.
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Chiu, Husan-Fu, and 邱炫富. "Web-equity, Internet Anxiety and Consumer Coping Strategies---Internet Shopping as Example." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/11941795269168672493.
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CHUNG, LEE HSIEN, and 李憲忠. "Connection of research internet travel quality, brand image,willingness of internet shopping." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/346pra.
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碩士國立臺東大學
身心整合與運動休閒管理學系
98
Due to the fast growing trend of globalization and electronic commerce, recreational industry have expanded their operation model from actual shop business to internet shopping, in an attempt to grasp business opportunities of the internet .Characteristics, roles and functions of the internet have gone through a fast evolution influenced by the massive needs of information from internet providers, users and consumers. The success of electronic commerce not only relies on the development of information technology to convince consumers to switch from buying from old fashioned actual shops to internet shopping, but more importantly, the understanding of which element of the internet environment consumers values the most, in order to customize strategies that will increase consumers’will on shopping from the internet. Participants of this research were internet members of Royal Chih-pen Hotel, only those that have made the reservation through the internet and have checked in were included. Internet questionnaire were emailed out to confirm participants identity, a total of 362 valid samples were collected. The results showed; 1. positive correlation between the perception of internet travel quality on brand image, 2. positive correlation between the perception of brand image on the willingness of internet shopping, 3. positive correlation between the perception of willingness of internet shopping on internet travel quality, 4. positive correlation between the perception of willingness of internet shopping and brand image, 5. no correlation between the perceptions of internet travel quality on the willingness of internet shopping. Due to the selection criteria of limiting participants to only Royal Chih-pen internet product consumers, the results suggests that even if the quality of the internet improves, an increase in consumers willingness to internet shopping may not be achieved effectively nor directly. Since a positive correlation was found between brand image in general and the willingness of internet shopping, brand image may elevate the sense of trust and the willingness of internet shopping, if an improvement of the current internet environment and atmosphere can be achieved and trust be gained from internet users, then the willingness of consuming may be raised effectively.
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KO, CHUNG SUB, and 高忠燮. "Analysis of the Business Strategies of Internet Shopping Malls in Korea -- As Exemplified by the Overall Type’s Internet Shopping Malls." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/62608226791216260849.
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碩士國立臺灣大學
國際企業學研究所
91
THESIS ABSTRACT Graduate Institute of International Business National Taiwan University MONTH/YEAR: SEP, 2003 Name: Chung-Sub KO Advisor: Dr. Hong-Jen Chiu Analysis of the Business Strategies of Internet Shopping Malls in Korea -As Exemplified by the Overall Type’s Internet Shopping Malls Since the distribution market of Korea was opened in 1996, domestic small and medium size distribution enterprises were ruined because of the advance of foreign big retailer and economic circumstance controlled by IMF. Domestic distribution industry in Korea has a unique character that cash itself means competitive power so only enterprises that have sufficient cash could survive and provide the new century. Under this hard circumstance, new type of distribution appears and be noticed. It is EC (Electronic Commerce), Internet Shopping Mall. The starting and terminal point of this study is how EC, which has potential of reorganizing new and developing market and future distribution industry, can be fixed and gets strong competitive power. The different between other studies is that this study is the first time introduces to Taiwan about Internet Shopping Malls in Korea and, at the same time, analyzed different types of Internet Shopping Mall as case and obtained differences in their strengths and weaknesses. I expect that this study can be helpful to companies which is planning to operate Internet Shopping Mall soon or operating Internet Shopping Mall now. The conclusion of this study is as follows; Internet Shopping Malls is become very important part of EC in Korea. It is a new marketing channel; through Virtual Store, they can apply lots of information at same time and through low prices strategic and convenience seduces customer’s purchase. They are having a concept a concept of revenue project, variety the kinds of goods, guarantee of competitive price, and reduce the separation between target customer’s taste and goods, guarantee of convenience. The Business Models of Internet Shopping Mall in Korea, in terms of experts, through the different method of sale, there are three main types of Business Models in Korea; Distribution Model, Intermediary Model and Direct Sale Model. Besides, through different type of logistics can separate Direct Delivery Model, Indirect Delivery Model, Mixed Delivery Model and Cooperated Delivery Model.
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Chien, Yi-Ying, and 簡逸音. "A Study of Personalization in Internet Shopping Agent." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/59797809180787304572.
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碩士中華大學
電機工程學系碩士班
88
With the recent expansion of the Internet, most merchants start in build their own Internet shop. The Internet shops supply its merchandise to users. Users can browse detailed merchandise information, look up for some merchandise he wants or buy some merchandise in needs. Sometimes, users will receive the mail about merchandise information from Internet shop. However, most of the Internet shop provides only merchandise of its own. No connection to other Internet shops, no price comparison, no user shopping preference and no merchandise recommendation considered. Internet Shopping Agent (ISA) is kind of autonomous software that assists in searching the Internet for merchandise information on behalf of a user. ISA helps user to collect, filter and integrate merchandise information from multiple Internet shops. Some ISAs also provide price comparison and deliver the newest merchandise information to users periodically. Besides, ISAs provide more complete merchandise information than Internet shops. However, previous researches about ISA are restricted in integrate related merchandise information from multiple Internet shops rapidly, or price comparison. Discussion about user''s preference and personalized shopping are neglected. Also, making merchandise recommendation according to user''s shopping preference is not considered. Since ISAs provide large amount of merchandise information than Internet shops, it is more important for ISA to help users simplify merchandise information. Hence, applying personalization technologies to record/learn user''s shopping preference and to make shopping recommendation is needed in researches of ISA. In this paper, we propose an Intelligent-Personalized Internet Shopping Agent (I-PISA) that not only helps users to collect, filter and integrate merchandise information, but also perform price comparison and make merchandise recommendation according to shopping preference of users. I-PISA use a new data structure called User Preference Matrix (UPM) to keep track of users'' behaviors (including user registration, browsing, querying, and purchasing…etc). According to UPM, I-PISA will make merchandise recommendation and automatically deliver merchandise information that match user''s shopping preference periodically. UPM not only evaluates user''s preference efficiently, but also provide high accuracy in judgement of user''s preference. To evaluate UPM, we apply UPM to implement a intelligent personalized Internet shopping agent called Oh!Hot. Oh!Hot is towards to create a more clever environment of Internet shopping in electronic commerce.
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Chou, Chen Yang, and 周振揚. "Internet Shopping Fuzzy Decision Support System - Notebook Product." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/65665694307801482369.
Full textAbstract:
碩士國立海洋大學
航運管理學系
88
Internet is spreading out all over the world in super high speed. Most enterprises in the world are devoting their effort to business computerization and entering the electronic commerce (e-commerce) market. They are actively paving the way for e-commerce. For example, in the on-line shopping, consumers can actively get related marketing information from Internet. Consumers are often affected by many variable factors of market during shopping. When they face unfamiliar markets and products, their abilities to collect related information are still limited. How to help consumers to choose the suitable products and provide individual marketing service will be an important factor of on-line shopping in the future. In this research, we expect to develop a shopping decision support system to meliorate the traditional search model by information technology. The research combines the fuzzy decision model with product fuzzy factors and customer fuzzy demands. We use the model and fuzzy theory to infer suitable products for consumers and provide buying suggestions to consumers. It provides consumers an added value service during on-line shopping. Through empirical analysis, the fuzzy decision support system shows strong capabilities to infer the buying suggestions which consumers need.
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Yang, Shu-chen, and 楊淑貞. "Innovation Attributes and the Adoption of Internet shopping." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/58806918950719676041.
Full textAbstract:
碩士國立交通大學
傳播所
90
According to Rogers’ diffusion of innovation model, the most important factor influencing technology adoption is innovation attributes that account for 49% to 87% variance of the adoption. This study using Rogers’ diffusion of innovation model examines the effect of innovation attributes on the adoption of Internet shopping in Taiwan. A telephone interview with a random sample was conducted to Hsinchu area of Taiwan. This study obtained 120 valid interviews and found that innovation attributes are important predictor for Internet shopping. More detailed findings are discussed in the paper.
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Dong, Siao-Bei, and 董曉蓓. "A Study of Senior Internet Shopping Behavioral Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/38068455692300100937.
Full textAbstract:
碩士中臺科技大學
醫療暨健康產業管理系碩士班
101
This study investigates the senior people’s Internet shopping behavior, the study based on the Technology Acceptance Model (Technology acceptance model; TAM) as the theoretical framework. Considering the quality of network information, the level of trust, knowledge and support, and web design quality factors proposed a research model to examine ageing willingness degree of Internet use, and can be regarded as the industry improvement to provide for the administers use future network approach. The targets of this study are the seniors over the age of 55. The study found the knowledge and support, practicality, the use of the tendency the affect senior customer intentions of online shopping. The study suggests that the seniors need to be training and educating by the community learning center, in order to attract new customers to use the online shopping. The key factor, especially in the use of Internet shopping, such as the provision of a good quality of network information, the usefulness of the level of trust, a wealth of knowledge and the necessary support, web design and website easy to use, are the important factors to develop in the future for the service providers.
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Lin, Becky, and 林雪銀. "Applying Mobile POS in Internet Shopping Delivery Service." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/55944189856859616440.
Full textAbstract:
碩士長庚大學
企業管理研究所
95
Now a day, home delivery service firms not only provide logistics, but also support cash recipient services for the internet shoppers. Although the latter provides a convenient shopping environment for the buyers, it also results in employee management and the risk of cash collection problems. In this research, the execution of credit card payment processes used by Mobile POS in home delivery service is simulated. By interviewing with logistic firms’ managers and operators, the researcher investigates whether the Mobile POS processes can help logistic firms improve their cash collection management. In addition, whether or not the proposed processes will induce potential problems and cost are also discussed. The interview and simulation results show that most of the home delivery firms are pro for the proposed paying processes. By adopting the proposed system, risks of losing the cash payments can be reduced and the employee management can be simplified. Nevertheless, interviewees’ key concerns are cost of credit card transaction fees and the loss of some potential customers if the proposed system were adopted.
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Lin, Fang-YI, and 林芳儀. "Analysis of Consumer behavior in Internet Shopping Mall." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/95859089625460968630.
Full textAbstract:
碩士國立臺灣海洋大學
航運管理學系
100
With the prevalence of online shopping, it becomes a convenient shopping channel for consumers. Excepting for the current online shopping channel is store network, there is another online shopping mall platform emerges. This study focuses on investigating how the two channels to provide services for consumers and try to meet consumer’s needs and desires. This research uses ten dimensions (including past experience, perceived price, trust, perceived risk, perceived shopping pleasure, promotion activities, interaction, commodity, convenience and security) and consumers’ characteristics to discover wherher there is a difference between consumers when selecting different online shopping sites. Empirical data are collected from network sampling questionnaires. Analysis of variance (ANOVA) is employed to analysize online shopping consumers’ behavior in Taiwan. Empirical results show that consumers believe: (1) online stores are more convenient than online shopping malls, and (2) online shopping malls have more interaction with consumers than online stores. In addition, the factors to influence consumers to purchase products from online stores or online shopping malls are perceived price, promotion activities, and convenience. Regarding the analysis of consumers’ characteristics, some conclusions are as follows: (1) when shopping from online stores, female comsumers receive higher satisfaction than male consumers; (2) consumers having monthly incomes ranging from NT 30 to 40 thousand dollars prefer using online stores; but those having montly incomes between NT 40 to 50 thousand dollars prefer shopping from internet shopping malls; (3) in terms of age, 31 to 40 years old consumers comparatively like to buy products from online stores; and (5) in terms of occupation, civil servants and housewives are preferred using internet shops, but free traders are favorable to using internet shopping malls.
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TSAI, PI-SHU, and 蔡碧淑. "The Research on Digital Consumer Internet Shopping Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/eghc4s.
Full textAbstract:
碩士高苑科技大學
資訊科技應用研究所
106
With the rise of the Internet and the rapid changes in the information age, all manufacturing and consumer transactions depend on the processing and transmission of information. The information on Earth via the Internet is no longer limited to the physical distance. Information from all over the world can be quickly and easily accessed. Of the communication, to create a borderless network space, but also created the prosperity of e-commerce, changing the traditional way of physical store transactions, shopping through the Internet platform, digital consumers can browse a large number of goods within a short period of time Can compare and master the quality of goods, but also through the network evaluation to understand the business reputation; Moreover, the process of consumption will not be disturbed by the store, online also can provide real-time customer service to help consumers solve the shopping Any problems; supplemented by a variety of payment and pick up the way, from the purchase of consumers to pick up can be based on their own preferences to plan, but also significantly shorten the shopping time spent. However, under the condition of extremely prosperous online shopping, this study is intended to explore the mode of online consumer behavior of digital consumers, understand the platforms that consumers are accustomed to using, and their satisfaction with the platform. The main research object is Kaohsiung City Residents sent questionnaires through the Internet platform for census, 367 questionnaires were returned, of which 345 were valid questionnaires. After analysis, the following conclusions were reached: the majority of consumers are female; the apparel category is the main type of goods purchased; the frequency of shopping by sex and There are significant differences in the amount; and several consumers B2C or C2C customary shopping platform, the use of super-merchants to pick up, cash on delivery payment, and the gender pick-up significant differences in the importance of attention to the credibility of online businesses And whether there is a physical store, will be concerned about the purchase of goods have flaws or quality is not as good as expected, choose online shopping because it can be compared to and can be traded at any time, the shopping process is concerned about the quality of goods and prices will be excellent, if there is a discount Vouchers or free shipping will increase the willingness to shop, and the credibility of the platform is the most important consumer; if the platform is friendly , Comprehensive, time-detailed high, use the platform of satisfaction and loyalty will be higher; the same friendliness, comprehensive sexual and detailed satisfaction and loyalty platform can predict satisfaction with the overall platform.
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Hsin, Yueh-Feng, and 辛岳峰. "A study of shopping environment, product attribute and perceived risk in Internet shopping behavior." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/84943863412449938241.
Full textAbstract:
碩士淡江大學
國際貿易學系
89
Internet breaks the limit of space and time. It makes us more attach importance to Internet shopping. This study wants to discuss the factors influencing the consumer behavior of Internet shopping. We find out the factors include shopping environment, product attribute and perceived risk from literature, and would like to know how important the consumers feel about the factors. This study discuss shopping, product attribute and perceived risk that impact Internet shopping by Multivariate Analysis of Variance, and solve the important factors by Factor Analysis. The conclusion： 1. The shopping environments have no significantly different in Internet shopping, and it makes us know there is no effect on Internet shopping. The important factors divide to conveniently, abundant and shop celebrity from shopping environments. 2. The product attributes have a part of significantly difference in Internet shopping. The point is guarantee factor is significantly difference in Internet shopping, and it makes us know the most important effect on Internet shopping from product attribute is product quality and service because the consumer are suspect of product quality when they do Internet shopping. The important factors divide to outward appearance, promotion, guarantee, function and value from product attributes. 3. The perceived risk have a part of significantly difference in Internet shopping. The point is psychological factor is significantly difference in Internet shopping, and it makes us know the minimum effect on Internet shopping from perceived risk is psychological risk because the consumer are happy and relax when they do Internet shopping. The important factors divide to financial risk, psychological and physical risk from perceived risks.
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JUNG, CHENG, and 鄭忠. "A Study on Consumer Internet Shopping Intention：Using Fresh Vegetables fruits Shopping as an Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/c357ad.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理系碩士專班
105
The development of Science and Technology has changed the consumer behavior, from physical store to virtual store, the Internet shopping market is growing so fast that Annual business growth number are nearly two digits. In recent years, the government has been more committed to the promotion of agricultural products. But there is few information about fresh fruits and vegetables on the Internet for consumers, it is necessary to study the consumer online shopping and check the sale of fresh fruits and vegetables related to shopping purchase motive、service quality and network experience. Based on the willingness of consumers to buy fresh fruits and vegetables on the Internet, this study explores the relationship between consumers' purchasing behavioral tendencies and the willingness to establish a network of fresh fruits and vegetables in the future, to understand market segmentation、 market targeting, market positioning the product、price、promotion、place and customer relationship management to explore the best solution. The survey period was from March 31 to April 15, 2017, and was carried out for 16 days. Using the Google web survey, the 253 data collected were analyzed by factor analysis, reliability analysis, single factor analysis, Regression analysis and other methods to analyze the impact of fresh fruits and vegetables on the Internet to buy the intention. The results of the study found that consumer purchase motive will affect the purchase intention of consumers, purchase motives in the entertainment needs and convenience needs will also affect the consumer's willingness to purchase; service quality will affect the consumer's willingness to purchase, service quality Tangibles and Empathy will also affect the consumer's willingness to purchase.
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WU, MENG-HSUAN, and 吳孟軒. "The Future of B2C Internet Online Shopping Firms-A Case of Sunday Online Shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88439515621114849106.
Full textAbstract:
碩士國立臺灣科技大學
工業管理系
101
E-commerce has become a prominent subject in the global economy. Internet online shopping is one of the applications that has received a lot of attention and market growth. 2000 to 2004 was the startup period of online shopping in Taiwan. Due to the immature system of logistic and cash flow integration for online transaction, Sunday ran it business by stocking inventory and direct buyout in its early stage of business operation. Sunday made a remarkable performance through its strategic product selection and inventory monitoring system. As the logistic and cash flow integration matured in 2004, the market had a booming growth.At the same time of increasing in sales orders, the issues of inventory and operating cost management were also taking place. Sunday launched its new marketing strategy by implementing the “Four Verticals” in 2005 with the intention to pass the cost of delivery and shipment processing tasks to the suppliers. It has been a great success working with solid and reputable suppliers. The monthly revenue reached 500 millions NT Dollars during this period of time. This case study includes the discussion of consumer buying criteria when it comes to choosing an e-commerce platform and in depth discussion of value chain. Through the introduction of product buyout, Four kinds of supplier delivery, physical inventory, and 3rd party logistic strategy, the concept of supply chain management and related knowledge in business administration will be studied and analyzed. When business is experiencing growth, how to monitor and establish strategic workflow organization, and make functional organization capable of handling changes and resistance.When it comes to externality, how to coordinate and maintain business integrity to meet the demands. At last, what are the critical factors when implementing logistic strategy for a business and its value chain positioning in the industry. What is left for the readers to think about is the future of e-commerce and physical storefront retailers. How can strength of each business model be applied to create a blueprint for Internet company. In this case study, the management theories are based on e-commerce value chain, supply chain, logistic strategic planning, and organization management.
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Tang, Chia-Heng, and 湯嘉恆. "THE RESEARCH ON THE IMPACT OF CONSUMER''S PURCHASE INVOLVEMENT, INTERNET USE BEHAVIOR, AND THE ATTITUDE TOWARDS INTERNET SHOPPING INFORMATION ENVIRONMENT, HAS ON INTERNET SHOPPING INTENTION." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/50739790606181054732.
Full textAbstract:
碩士國立交通大學
經營管理研究所
87
The increase use of Internet has derived tremendous potential opportunities thus making the Internet shopping for business. However, more than half of the Internet users will evaluate the development of Internet shopping environment prior to decide whether to proceed with Internet shopping or not. The purpose of the research attempts to understand the current consumer''s attitude towards Internet shopping environment based on the given Internet characteristics, as well as to study the reasons for consumers to engage in Internet shopping. This research will be able to offer reference data to today''s Internet stores as well as any corporation intending to develop sales strategy regarding Internet shopping. This research compiled documents such as current foreign and domestic Internet shopping status and relevant researches, Internet shopping information environment, consumer buying decision process theory, and the involvement theory, to construct the operating framework for this research, which is to study the impact of consumer''s purchase involvement, Internet usage behavior, attitude towards Internet shopping information environment, and demographic variation, has on Internet shopping intention. This research used Taiwan national university students as research objects, and utilized questionnaires via e-mail to collect data to proceed with empirical study. The statistical methods incorporated by this research included frequency analysis, correlation analysis, regression analysis and ANOVA., to analyze these data. The following five points are the main discoveries of this research: 1. Internet users in general are dissatisfied with the current Internet shopping information environment, home page designs and multimedia effects are the worst being, followed by the protection given on private personal information. 2. Product type and item information has the highest impact on the desire to engage in Internet shopping, followed by the creditability of the Internet shore, and the accessibility to product information is the third. 3. Internet users with high purchase involvement have higher Internet shopping desire than Internet users with low purchase involvement. 4. The longer the Internet user has used the Internet, the higher the weekly frequency of use, the more the convenient to the Internet access, the higher the home page designs and multimedia effects intention of engaging in Internet shopping will be. The ones with previous Internet shopping experience also have higher desire for Internet shopping. 5. Male Internet users owing credit cards have higher Internet shopping desire.
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"Internet shopping and retail commerce: a Hong Kong perspective." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889004.
Full textAbstract:
by Leung Kwong Lok, Wan Lai Yin, Carol.Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 96-96).
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.iii
LIST OF FIGURES --- p.vi
LIST OF TABLES --- p.vii
Chapter
Chapter I. --- INTRODUCTION --- p.1
Electronic Commerce - an Emerging Market --- p.1
Background on the Internet --- p.3
Research Objectives --- p.5
Methodology --- p.6
Chapter II. --- ELECTRONIC COMMERCE ON THE NET --- p.8
Size of the Internet Market --- p.8
Market Potential for Internet Commerce --- p.11
Business Models for Internet Commerce --- p.15
Advertising Model --- p.15
Subscription Model --- p.16
Transaction Model --- p.17
Advantages of Internet Shopping & Impact on the Value Chain --- p.19
Advantages --- p.19
Impact on Value Chain --- p.21
Products/Services to be Sold on the Net --- p.22
Ways to Attract and Sustain Cyber Customers --- p.24
Strategic Issues that a Net Merchant will Face --- p.26
Vendor Reliability --- p.28
Accessibility of the Internet --- p.29
Copyright --- p.30
Other Issues --- p.32
Chapter III. --- INTERNET SHOPPING TECHNOLGICAL ENABLERS --- p.33
Overview --- p.33
Intelligent Agent --- p.33
Internet Payment System --- p.35
Internet Appliance/Network Computer --- p.40
Access Technology --- p.41
Chapter IV. --- INTERNET AND E-COMMERCE DEVELOPMENT IN HONG KONG … --- p.44
The Hong Kong Internet User Profile Analysis --- p.44
The Internet Population Growth in Hong Kong --- p.44
Internet User Demographic Profile --- p.44
Usage profile --- p.46
Legislation --- p.46
Public Non-Exclusive Telecommunication Service (PNETS) License for IAP --- p.47
Data Privacy Ordinance --- p.47
Regulation of Obscene and Indecent Materials Transmitted On the Internet --- p.50
Infrastructure Development --- p.50
De-regulation Of The Hong Kong Telecommunication Industry --- p.51
Hong Kong Internet eXchange (HKIX) --- p.52
The Internet Industry Participants --- p.52
Internet Access Provider --- p.53
Internet Content Provider and Online Commerce Models --- p.55
Chapter V. --- CASE STUDY --- p.60
Cathay Pacific Airways Limited --- p.60
Interview Summary --- p.61
US Experience --- p.63
Wellcome Company Limited --- p.64
Interview Summary --- p.66
U.S. Experience --- p.69
CityLine (Hong Kong) Ltd --- p.73
Interview Summary --- p.74
U.S. Experience --- p.76
Universal Networks --- p.78
Interview Summary --- p.78
US Experience --- p.80
MEDIA Magazine --- p.82
Interview Summary --- p.82
US Experience --- p.84
Summary Of Interviews --- p.85
Companies' Expectation And Actual Results --- p.85
Obstacles Encountered --- p.86
Wish List --- p.86
Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.88
Cultural Factor --- p.89
Environmental Factor --- p.89
Technological Factor --- p.90
Regulatory Factor --- p.91
Media Impact --- p.91
Chapter VII. --- LIMITATIONS --- p.92
APPENDIX --- p.93
BILIOGRAPHY --- p.96
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Cho, Hsien-Ping, and 卓憲平. "The Study of Customer Voluntary Performance for Internet Shopping." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/25u75q.
Full textAbstract:
碩士國立東華大學
企業管理學系
95
The rise of the Internet network, causes various types network store to open in abundance. Enterprises promotes the network store brand well-knownness, advance the customer satisfaction and loyalty by offering the commodities or service of meeting customer's needs, then strengthen one's own competition advantage, expect to wins by the time in the competition intense industry environment. This research take the network shopping as the research object, forms from the research motive with the research goal confirmation as well as the related literature discussion, confirmed establishment this research overhead construction relations, the discussion network shopping consumer characteristic regarding the relational marketing, the service quality, the brand equity, the relational quality and the customer voluntary performance difference, and constructs constructs it’s relational pattern. And from carries on the discussion in view of the findings, understood its management significance with draws up corresponding the strategy. The results of this study were as follows: (1)relational marketing positively affects service quality; (2)relational marketing positively affects brand equity; (3)relational marketing positively affects relational quality; (4)relational marketing positively affects customer voluntary performance; (5)service quality positively affects brand equity; (6) service quality positively affects relational quality; (7)service quality positively affects customer voluntary performance; (8)brand equity positively affects relational quality; (9) brand equity positively affects customer voluntary performance; (10) relational quality positively affects customer voluntary performance.
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Ming-Chang, Chan, and 詹明璋. "A Study of Internet Shopping Practiced in Prediction Models." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/rczqn5.
Full textAbstract:
碩士輔仁大學
應用統計學研究所
90
Analyses and practices of database is a popular research area for different industries. The main purpose of this study is to find out useful hidden information which was unknown originally from massy data. It can help information management, and can provide reference for useful decision. Moreover, practice of prediction model is paid attention to by researchers. Therefore, this study will exercise database prediction model by applying an enterprise collected customer database. There are numerous predictive ways practiced in industries, logistic regression neural network are the most popular. And it is taken good comment. Hence, according to the way of setting research model, try to make a complete procedure to support researchers’ practices and references. Two ways of modeling in this study are logistic regression and neural network, and it goes from sample, explore, modify, modeling, to assess. Model by these two ways from a whole dataset, and then try to find out the most optimal model by using data partition. Moreover, to solve the problem of black box in neural network, variables selection of logistic regression will be integrated to input layer of neural network, and replace to Therefore, this study achieves similar prediction capability of dataset in two practical ways. Moreover, from the result of better prediction capability of data partition, it can provide more information to data exercisers. Consequently, it will be a research direction for researchers who exercise these two models in the future.
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曾耀漢. "The lifestyle analysis for market segmentation of internet shopping." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/54452796200670168659.
Full text
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Wu, Pai-Hsia, and 吳佩霞. "A Framework of Internet-based Shopping Decision Support System." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/22818159949890091749.
Full textAbstract:
碩士靜宜大學
資訊管理學系研究所
92
Internet Bubble Burst has let many people challenge the future of Electronic Commerce. One of the solutions is that Web managers must make use of Internet specialties to help consumers make better and efficient shopping decisions. We suggest that a good shopping site needs to provide integrated and related support depends on different consumer’s decision stages. The site also has to provide customized support and share group decision experiences. In this study, the related literatures about decision support system, shopping decision process and online shopping support systems will be collected and be used as the theory foundation. The famous shopping sites will be also surveyed. Based on Kotler’s successive sets in consumer decision making, possible online supporting tools will be discussed and summarized. Then we propose a framework of Internet-based shopping decision support system. Following that, we will develop a prototype about PDA shopping examples and prove our framework is feasible.
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Abreu, Maria João Fernandes. "New shopping trends : internet, second-hand trade and OLX." Master's thesis, 2014. http://hdl.handle.net/10400.14/16911.
Full textAbstract:
OLX is a company founded in Argentina in 2006 that works in the online classified advertising industry. It arrived to Portugal in the year of its launch through a South African company named Naspers but since 2012 it is managed locally by FixeAds. This Portuguese firm is specialized in the development and management of online platforms for classified advertisements. OLX Portugal is currently one of the most successful and visited websites in the country.
This dissertation aims to identify the reasons that lie behind a new way of buying and selling that is currently prospering, and also the way OLX was able to differentiate itself on the market. For this it is necessary to understand the possibilities that the internet has brought to both businesses and consumers, the economic and social context, and also the way that the brand adjusted its strategy to the market.
The methodology used for this research includes a Literature Review, a Case Study and a Market Research. The Literature Review consists in a theoretical approach towards online shopping, second-hand purchasing and selling, and marketing for online businesses. The Case Study aims to explain the context through which OLX arrives to Portugal, the role of FixeAds throughout the management of the brand, including their vision and strategy, and also the results obtained from the 2012 advertising campaign. Lastly, the Market Research carried out provides real customer’s insights on their use of internet, second-hand selling or buying habits, and also their relation with the brand OLX. It was conveyed to the participants through the form of an online survey.A empresa OLX foi fundada na Argentina em 2006 e atua no setor de classificados online. Chegou a Portugal no ano do seu lançamento através da empresa Sul Africana Naspers, mas desde 2012 é gerida localmente pela FixeAds, uma empresa especializada no desenvolvimento de plataformas online para anúncios de classificados. O OLX Portugal é atualmente um dos sites mais bem-sucedidos e visitados do país. Esta tese tem como objetivo identificar as razões que estão por trás de uma nova forma de compra e venda que já ganhou muitos adeptos em Portugal, e também a forma como o OLX foi capaz de se diferenciar no mercado. Para que tal seja possível é necessário compreender as possibilidades que a internet trouxe tanto para as empresas como para os consumidores, o contexto económico e social do país, e também a forma como esta marca adaptou a sua estratégia ao mercado. A metodologia utilizada para esta pesquisa inclui uma Revisão da Literatura, um Estudo de Caso e uma Pesquisa de Mercado. A Revisão da Literatura consiste numa abordagem teórica sobre comércio online, compra e venda de produtos em segunda mão e marketing de empresas online. O Estudo de Caso tem como objetivo explicar o contexto em que o OLX chega a Portugal, o papel da FixeAds na gestão da marca, incluindo a sua visão e estratégia, e ainda os resultados obtidos com a campanha de publicidade lançada a setembro de 2012. Por fim, a Pesquisa de Mercado possibilita ter um melhor entendimento do ponto de vista dos consumidores sobre vendas online, compra e venda de produtos em segunda mão, e também sobre a sua relação com a marca OLX. Esta recolha de informação foi efetuada através de um questionário distribuído online.
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沈建良. "Rational and Non-rational Consumptive Behaviors On Internet Shopping." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/88479493750491033275.
Full textAbstract:
碩士東吳大學
企業管理學系
90
Nowadays, the development for networked technology has led applications of network to be diversified, and has made the amount of network users increasing rapidly. In terms of consumption on Internet, though the proportion of people who accept Internet shopping has risen, however, the Internet-shopping frequency and the sum of consumption do not increase as well. Most people still regard “Internet shopping” as an oncoming trial. Furthermore, so far most related researches on Internet shopping focus on studying consumers’ inclination towards shopping. Instead of choosing proper theory to support their research, they generalize its factors of effect from actual observations; as a result, the development for follow-up related study is restricted. As for how to solve the choke points of Internet shopping, there’s no obvious achievement. With the starting point of rational and non-rational consumptions, and applying TAM and Flow Theory as theoretical basis, this study attempts to revise the inadequacy of former related researches. Moreover, according to the characteristics of network, we add “fashion” which belongs to non-rational factors, and use “actual Internet shopping” as a dependent variable to discuss factors that affect network-shopping behaviors. In the past, in lots of researches relative to rational and non-rational relationship, the verification for causality between rational and non-rational behaviors did not conclude an identical result; this essay is going to analyze and make clear the causality in Internet shopping. This research proceeds with survey. Data was collected via on-line survey as well as survey in writing form and analyzed by LISERL and logic regression. The results show that: 1. In terms of rational factors, perceived ease of use (EOU) affects Internet-shopping behaviors. 2. Perceived usefulness of rational factors has no effect upon Internet-shopping behaviors. 3. Non-rational shopping behaviors on Internet have been proved. 4. Fashion can drive WWW users to proceed Internet shopping. 5. Non-rational factors do influence rational ones in Internet-shopping. 6. The behavioral intention in the environment of Internet shopping cannot simply be used to represent actual behaviors, because there exists too many variables. The research should be directed to actual behaviors. The result of this research has revealed that rational and non-rational shopping behaviors do exist in Internet shopping. In addition to attracting consumers with prompt and convenient deals, Internet also fascinates them to shop via network because of their wooing fashion. The network constructs surroundings in which consumers are entertained as well as their curiosity is highly aroused, and therefore promotes behaviors of shopping. The development of E-commerce in the future, we need to emphasize, clearly generalize and apply to rational and non-rational internet-shopping behaviors, and then we can effectively improve the present risk of E-commerce.
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Chou, Sam, and 周正人. "The Study of Impulse Buying Behavior on Internet Shopping." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/87937945070411205046.
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碩士國立東華大學
企業管理學系
97
According to the result of "A Survey of the Digital Divide in Year 2007" conducted by Research, Development and Evaluation Commission (RDEC) of the Executive Yuan, Taiwan. It showed that the population of internet user in Taiwan is more than 13 million. Nearly 50% of the population can accept internet shopping. In addition, Taiwan Chain Stores and Franchise Association (TCFA) pointed out that the current market size of Taiwan's internet shopping is only 2 to 3% of the whole retail market. It is much lower than Japan’s market which is 10%. Compare to Taiwan's high Internet penetration rate, the market could be increased 2 to 3 times at least. It indicated that the market of Taiwan's online shopping still has great potential for further development. Therefore, Institute for Information Industry (III) forecasted that the market of Taiwan's online shopping in 2008 will be sized at approximately NT$ 252.9 billion. It reveals that the opportunities of Internet business are unlimited. In this study, the subjects are the persons who have the behaviors of Internet Shopping in the past six months. The relationship between exogenous variables such as shopping enjoy, merchandise promotion and impulse buying tendency, and positive emotions after buying are explored. By using buying emotion and impulse buying behavior as intervening variable, and normative evaluations as moderator, the models of their relationship are constructed. A questionnaire survey method is applied to this study. There are 425 valid questionnaires. Moreover, the hypothesis is verified by structural equation modeling. After verified and analyzed, it was found that: (1) exogenous variables – shopping enjoy, merchandise promotion and impulse buying tendency have significant positive impacts on impulse buying behavior and positive emotion after buying; (2) intervening variable – buying emotion and impulse buying behavior have significant positive impacts on positive emotions after buying; (3) the normative evaluations can be moderator in the relationship between impulse buying tendency and impulse buying behavior; (4) the great impact variable to positive emotion after impulse buying is impulse buying behavior, followed by merchandise promotion, shopping enjoy, buying mood and then impulse buying tendency. Finally, some meanings of management practices and recommended for follow-up study are provided by this study which is based on the framework established and results verified.
47
李佩玲. "An empirical study of internet consumer's hedonic shopping motivation." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/63684937575359746325.
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48
Zeng, Teng-Fong, and 曾騰鋒. "An Analysis of Cognitive about Consumers Internet Shopping Decisions." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/25147973194530690983.
Full textAbstract:
碩士義守大學
企業管理學系
102
More and more consumers frequently bought required goods and services through the network. However, with respect to the physical channel, the virtual channels are existed many uncertain factors and risks, such as the privacy safety, trading safety and products, etc. Thus, how to make consumers to have a safe online consumption and provide a more user-friendly shopping environment, which has become a key issue online shopping vendors should be aware of seriously. This study designed into two phases: the first phase used a subjective attitude questionnaire to investigate the explicit emphasis on influencing factors of online shopping. Testees include consumers and owners of online shopping, and questionnaire contents are divided into the high-price situation and low-price situation. Consumers had to fill in high-price situation and low-price situation questionnaire at the same time, in order to understand whether the emphases of considering factors would be different within different situations. The second phase employed the Social Judgment Theory (SJT) questionnaire to investigate the implicit weighting emphasis on influencing factors of online shopping. According to the factor analysis, questions of subjective attitude questionnaire were generalized into 5 aspects, including the safety of personal information protection, diversity of commodity types, consumers’ evaluation of online stores, reliability of after-sales service and convenience of payment, and regarded these 5 aspects as the clue of SJT questionnaire. In this phase, testees were divided into three following groups: light online users, heavy online users and stores, and respectively explored the judging strategy and cause of cognitive conflict for each group. The results showed testees’ inner weightings for various clues and their corresponding function graphs. In terms of research results, the survey outcomes of objective questionnaire showed that within different price situations there’s a significant difference in judging the importance of personal information safety, product safety and product warranty. It showed that within a high-price situation, there’s a significant difference in judging emphasis on 10 influencing factors of online shopping, including product safety, product involvement, store reputation, store reputation, product evaluation, store evaluation, system quality, after-sales service, delivery method and autonomy. For occupation with a low-price situation, there’s a significant difference in judging emphasis on 10 influencing factors of online shopping, including product safety, function information, product evaluation, store reputation, store evaluation, delivery method, autonomy, price, one-stop shopping and delivery time. In addition, the results of SJT questionnaire survey showed a positive correlation of that most testees would have stronger willingness to make purchase with stronger clue level, and all of them had the maximum weighting for the safety of personal information protection. Latter one was consistent with the research results of subjective questionnaire, thus it obviously showed that the safety of personal information protection for testees is the most concerned factor either explicit attitude or implicit recognition. As a result, to strengthen the safety of personal information protection or make consumers to feel their information to be protected safely that should be the priority to improve consumers’ willingness of online shopping. In accordance of research results, this study proposed suggestions in terms of price, occupation and income as the reference to enterprises or online stores for future management practice.
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NI, YU-TING, and 倪毓婷. "A Study of Women’s Purchase Intention for Internet Shopping." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/t99vy9.
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碩士國立高雄科技大學
資訊管理系
107
In recent years, with the development of smart phones and the Internet, online shopping has become more and more popular in Taiwanese’ life. According to the official survey, the production value was more than 1,006.9 billion in Taiwan e-commerce market in 2015, which was 15.89% higher than 2014. Even more, up to 1,127.7 billion in e-commerce market of 2016, which was 12% higher than 2015. Obviously, online shopping has become part of our life. On the other hand, survey which dedicated on people who shopping online pointed out that 37 % of female get information by their smart phone when they were shopping, while man got only 27.1 %. As for people who sopping online frequently, female was 30.4% while men was 23.1%. Following the results of above surveys, this study is aimed at women ages 20 to 40, and what are the factors that influenced their online shopping intention. The study is focus on the top about women’s online shopping intention. The uses and gratifications theory is the base theory and factors about "self-efficacy", "trust", "Privacy" "Safety", "price" are added in the research model. Questionnaire are conducted in the study and PLS is used for data analysis. The results showed that: 1.The " entertainment " of online shopping has a positive impact on women's online shopping intention. 2.The " convenience " of online shopping has a positive impact on women's online shopping intention. 3." Self-efficiency " has a positive and significant impact on women's online shopping intention. 4." Price " has a positive and significant impact on women's online shopping intention .
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Chu, Yen-Lee, and 周燕麗. "The Experiential Preferences of the Online Consumers in Different Internet Shopping Lifestyles towards Online Shopping Websites." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/58566998039146881925.
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碩士國立交通大學
傳播研究所
94
Consumers nowadays are too often to purchase or consume through internet, thus, their requirements towards online shopping are seemingly higher than before. However, the online retailers emphasize only on the promotions of the products and the products’functions, perhaps, their focuses are difficult to attract the consumers as well as fulfill their demands. Therefore, director of Yahoo! ValueLab, Tim Sanders suggests that “experience” is the basis of a new economy. The commercial websites are requisite to provide an unforgettable and amazing experience in order to prove their worthiness. Furthermore, Zarem addresses that creating experience is the new battle ground because people today are motivated by experience. Subsequently, the online shopping vendors are supposed to satisfy the consuming experience of shoppers that come from different kinds of levels, in order to compete in this market. Hence, this research is based on Schmitt’s (1999/2000) SEMs, Strategic Experiential Modules and Lifestyles Theory. By using the in-depth interview and quantitative method, this study figured out the experiential strategy and designed elements that were preferred by the consumers from dissimilar lifestyle who surfed in different kind of online shopping websites. Consequently, these results will probably provide the website designers an immediate and accurate direction, practically. In the methods of research, this research picked up indepth interview to accumulate the informations to contruct questions of survey and afterwards gather survey datas by using those questions. The samples were mainly the consumers of online specialty stores and online shoping mall.Entirely, there werev 350 valid samples were collected. According to the results of this study, Taiwan online consumers could be divided into three lifestyle groups: Firstly, online shopping avoider, secondly, online shopping lovers and thirdly, fearful online shoppers. Among the online speciality consumers, the online shopping avoider, the online shopping lovers and the d fearful online shoppers paid attention on sensory experiences, affective experiences and relational experiences, respectively. Whereas, among the online shopping mall shoppers, online shopping avoider and online shopping lovers insisted on sensory experiences and act experiences respectively. Yet, in this case, there was no obvious experiential preference among the fearful online shoppers. Therefore, this research suggested the online shopping vendors to focus on the favorite experience and design of the online shoppers who come from different lifestyles which mentioned in this research, and thus, to develop a variety of functions and atmospheres in order to provide the consumers a deeper and realistic experience.