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Journal articles on the topic 'Internet marketing'

To see the other types of publications on this topic, follow the link: Internet marketing.

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Jakšić, Anja. "UPOREDNA ANALIZA ONLAJN VIDLJIVOSTI VISOKOŠKOLSKIH USTANOVA PRIMENOM ALATA INTERNET MARKETINGA." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 34, no. 10 (September 30, 2019): 1868–71. http://dx.doi.org/10.24867/04gi13jaksic.

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Učestala upotreba interneta u obrazovanju uslovila je promenu procesa prenošenja znanja i istraživanja u velikoj meri. Samim nastankom interneta, dogodile su se promene u sferi marketinga, te pored dosadašnjeg tradicionalnog marketinga, nastaje internet marketing i velikom brzinom uzima primat u odnosu na sve dosadašnje načine oglašavanja. Cilj ovog rada jeste da istakne značaj, ulogu i prednosti internet marketinga, ali i njegovu primenu u visokom obrazovanju, sa posebnim akcentom na benefite primene alata internet marketinga u visokoškolskim ustanovama. U radu su analizirani najbolji strani i domaći univerziteti i njihova primena onlajn alata internet marketinga.

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2

Beyer, Anja. "Internet-Marketing." Versicherungskaufmann 47, no. 1 (January 2000): 12. http://dx.doi.org/10.1007/bf03251638.

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3

Page, Kelly. "Internet Marketing." Journal of Brand Management 8, no. 4 (May 2001): 371–73. http://dx.doi.org/10.1057/palgrave.bm.2540036.

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4

Saxby, S. "Internet Marketing." Computer Law & Security Review 21, no. 3 (January 2005): 277. http://dx.doi.org/10.1016/j.clsr.2005.01.013.

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5

Vishe,, Nisha Gurunath. "INTERNET MARKETING." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (May 22, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem34416.

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A unique platform that connects people worldwide and at the same time brings truckloads of information on almost anything you can imagine. People make sites to find their lost love and end up connecting millions (heard of Orkut?), brand owners can listen to thousands of customers from around the globe without moving from their chair (seen Twitter?), NGO's run campaigns to motivate people to vote (Jagore.com) ... these are just a few examples of internet's growing reality in today's world.

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6

Leśniewski, Michał Adam. "ENTERPRISE INTERNET MARKETING INSTRUMENTS." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 31(59) (December 21, 2023): 37–41. http://dx.doi.org/10.25264/2311-5149-2023-31(59)-37-41.

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Marketing, as one of many and very important instruments, is undergoing a process of changes towards the Internet, which is reflected in Internet marketing. The process of development of Internet marketing is co-created not only by globalization but also by the presence of consumers on the Internet. Enterprises that want to be present in the world of the Internet must shape Internet marketing instruments. The aim of the study is to present the importance of the development of enterprise Internet marketing in the era of globalization.

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7

Sturienė, Urtė. "Internet marketing tools." Vilnius University Open Series, no. 2 (December 5, 2019): 67–74. http://dx.doi.org/10.15388/openseries.2019.18406.

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In today's world, every business organization can pursue marketing goals online. Choosing the right Internet marketing tools or combining several may be significant in reaching the target audience. Therefore, without precise criteria for assessing the impact of Internet marketing tools on business organizations, it is not very easy to choose the most appropriate tools to compete with other businesses. This paper aims to investigate the impact of Internet marketing tools on business organizations. In order to achieve this goal, the following tasks are set: to analyse the Internet marketing concept and to reveal the impact assessment criteria. The results have shown that there is no agreed scientific definition of the term and concept of Internet marketing tools. However, it is obvious that Internet marketing is the part of digital marketing. Also, the Internet marketing impact criteria consist of short-term effect, long-term effect, and alternatives. Internet marketing tools typically drive sales growth, strengthen the brand and help to build and maintain relationships with clients.

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8

Rocca, María Inés. "Marketing por Internet." Dixit, no. 12 (August 29, 2010): 49. http://dx.doi.org/10.22235/d.v0i12.291.

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¿Cómo lograr que una organización aparezca mejor rankeada en los portales de búsqueda en Internet? ¿Qué criterio utilizan los grandes motores de búsqueda, como Google o Yahoo, para ubicar a una organización en los primeros lugares de búsqueda relacionadas al posicionamiento en Internet? Éstas y otras preguntas que varios nos hemos hecho en torno a este tema son las que Miguel Todaro pretende contestar en su libro Internet Marketing Methods Revealed.

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9

Leeflang, P. S. H., and M. A. Vonk. "Marketing en internet." Maandblad Voor Accountancy en Bedrijfseconomie 77, no. 11 (November 1, 2003): 539–44. http://dx.doi.org/10.5117/mab.77.12768.

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We beschrijven enkele belangrijke relaties tussen marketing en internet. Daarbij besteden we aandacht aan emarketing en hoe belangrijk e-marketing voor vrager en aanbieder is en kan worden. We beschrijven factoren die de groei van on line-verkopen beïnvloeden.

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10

Belz, O. "INTERNET MARKETING TOOLS." Visnyk of the Lviv University. Series Economics, no. 56 (December 18, 2019): 316–22. http://dx.doi.org/10.30970/ves.2019.56.0.3029.

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11

Eid, Riyad. "International internet marketing." Marketing Intelligence & Planning 23, no. 3 (May 2005): 266–80. http://dx.doi.org/10.1108/02634500510597300.

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12

Watson, Richard T., George M. Zinkhan, and Leyland F. Pitt. "Integrated Internet marketing." Communications of the ACM 43, no. 6 (June 2000): 97–102. http://dx.doi.org/10.1145/336460.336483.

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13

Heinen, Joseph. "Internet marketing practices." Information Management & Computer Security 4, no. 5 (December 1996): 7–14. http://dx.doi.org/10.1108/09685229610153120.

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14

Preston, Christopher. "Strategic internet marketing." Journal of Retailing and Consumer Services 5, no. 1 (January 1998): 62–63. http://dx.doi.org/10.1016/s0969-6989(97)87297-9.

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15

Miller, Ryan J. "Internet Marketing 101." Facial Plastic Surgery Clinics of North America 18, no. 4 (November 2010): 509–16. http://dx.doi.org/10.1016/j.fsc.2010.06.008.

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16

Miller, Ryan J. "Internet Marketing 401." Facial Plastic Surgery Clinics of North America 18, no. 4 (November 2010): 517–23. http://dx.doi.org/10.1016/j.fsc.2010.06.009.

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17

Mazurek-Łopacińska, Krystyna, and Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept." Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.

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18

Soegoto, E. S., and M. R. Rahmansyah. "Use of internet as product marketing media using internet marketing method." IOP Conference Series: Materials Science and Engineering 407 (September 26, 2018): 012053. http://dx.doi.org/10.1088/1757-899x/407/1/012053.

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19

Sharp, Kirsty-Lee, Ayesha Lian Bevan-Dye, and Natasha De Klerk. "Internets Influence On The Marketing Activities Of South African Companies." International Business & Economics Research Journal (IBER) 12, no. 9 (August 30, 2013): 1077. http://dx.doi.org/10.19030/iber.v12i9.8053.

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Although research studies regarding the Internets impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and the increased Internet usage necessitated reinvestigating marketers perceptions as to the changes in marketing practices brought about by the Internet. This study sought to determine the South African marketing practitioners perceptions of the Internets influence on the practice of marketing in 2011 and compare these perceptions with those of marketers in Australia 2001 and Iran 2005.A cross-industry survey of the marketing practitioners at the top 100 companies listed on the Johannesburg Stock Exchange in South Africa was conducted by means of a self-administered questionnaire. Questionnaires were sent via e-mail to those marketing practitioners from whom telephonic permission had been obtained.The findings indicate that South African marketers perceive the Internet to have changed the way companies conceptualise their marketing activities, define their markets, and create value. This study contributes to the practice of marketing by outlining the potential uses of the Internet in marketing and indicating trends across three countries and time periods.

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20

Erdem, S. "INTERNET OF THINGS AND MARKETING: MARKETING 4.0." International Journal of Business Research 19, no. 4 (December 1, 2019): 19–24. http://dx.doi.org/10.18374/ijbr-19-4.2.

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21

Doiron, Daniel John. "Internet Marketing & SMEs." International Journal of E-Adoption 1, no. 4 (October 2009): 19–39. http://dx.doi.org/10.4018/jea.2009100102.

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Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

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22

Shishkin, Alexey A. "STRATEGIC INTERNET-MARKETING MANAGEMENT." StudNet 5, no. 6 (2022): 97. http://dx.doi.org/10.55186/26584964_2022_5_6_18.

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23

Jain, Neha, Vandana Ahuja, and Yajulu Medury. "Websites and Internet Marketing." International Journal of Online Marketing 3, no. 1 (January 2013): 14–30. http://dx.doi.org/10.4018/ijom.2013010102.

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Websites play a pivotal role in contributing to the brand identity of an organization and an even greater role in stimulating the brand-consumer relationship. This manuscript proposes a framework for measuring the Brand Contribution Index (BCI) for a website. The authors commence the study by identifying eight significant website dimensions viz. Relative Importance(RIi), Popularity(Pi), Search Engine Optimization(SEOi), Domain Age(DAi), Site Compatibility with Social Networks(SCSNi), Keyword Research(KRi), Site Quality (SQi) and Site Accessibility (SAi). The Brand Contribution Index is a weighted measure of these eight dimensions. The authors further proceed to segment the websites according to their BCI and create segment profiles by using Hierarchical Cluster Analysis. This will help the organizations in studying the performance of their websites in the context of the BCI and create strategies to subsequently improve this performance across the website dimensions where the website is demonstrating a poor score.

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24

Bekmurzaeva, Zarina Kh, and Z. K. Doev. "MODERN INTERNET MARKETING TOOLS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, no. 1 (2022): 17–22. http://dx.doi.org/10.36871/ek.up.p.r.2022.01.02.003.

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The concept of Internet marketing is considered. The classification of methods and tools of Internet marketing is given, the modern and most widely used methods in practice are detailed, the advantages and disadvantages of each method are described. Recommendations are given for the effective application of Internet marketing methods in the activities of a modern company.

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25

Gheorghe, Minculete, and Raducea Marius Adrian. "Some Internet Marketing Approaches." Annales Universitatis Apulensis Series Oeconomica 2, no. 9 (December 31, 2007): 469–74. http://dx.doi.org/10.29302/oeconomica.2007.9.2.15.

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26

Rao, H. Raghav, A. F. Salam, and Brian DosSantos. "Marketing and the Internet." Communications of the ACM 41, no. 3 (March 1998): 32–34. http://dx.doi.org/10.1145/272287.272294.

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27

Chaffey, Dave. "Achieving Internet Marketing Success." Marketing Review 1, no. 1 (January 3, 2000): 35–59. http://dx.doi.org/10.1362/1469347002523491.

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28

Eid, R., M. Trueman, and A. M. Ahmed. "B2B international internet marketing." Benchmarking: An International Journal 13, no. 1/2 (January 2006): 200–213. http://dx.doi.org/10.1108/14635770610644682.

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29

Hammond, Kathy. "Principles of Internet Marketing." Australasian Marketing Journal (AMJ) 9, no. 2 (January 2001): 88–89. http://dx.doi.org/10.1016/s1441-3582(01)70179-6.

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30

Müller, Katrin. "Komplikationsmanagement im Internet Marketing." Journal für Ästhetische Chirurgie 11, no. 4 (November 7, 2018): 208–11. http://dx.doi.org/10.1007/s12631-018-0161-4.

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31

Paul, Pallab. "Marketing on the Internet." Journal of Consumer Marketing 13, no. 4 (August 1996): 27–39. http://dx.doi.org/10.1108/07363769610124528.

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32

Moring, Frederick. "Energy marketing, internet style." Natural Gas 16, no. 10 (January 9, 2007): 27–29. http://dx.doi.org/10.1002/gas.3410161007.

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33

Szewczk, Agnieszka. "Internet marketing in social media." Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia Informatica 36 (2015): 119–33. http://dx.doi.org/10.18276/si.2015.36-09.

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34

Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studied. Current trends in Internet marketing communications are identified. The advantages of the use of Internet technologies in the marketing activities of enterprises are substantiated, which also affect the efficiency (or empowerment) not only in marketing activities, but also in other areas of the enterprise.

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35

Madieva, Z. "Organizing Marketing Research and Information on Internet Marketing." Bulletin of Science and Practice 7, no. 4 (April 15, 2021): 332–38. http://dx.doi.org/10.33619/2414-2948/65/38.

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The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensure speed and accuracy in marketing decisions. Therefore, the article describes the conduct of Internet surveys, forms of surveys, methods of collecting marketing information. The focus is on methods of collecting primary marketing information.

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36

Bhayani, Sanjay, and Nishant V. Vachhani. "Internet Marketing vs Traditional Marketing: A Comparative Analysis." FIIB Business Review 3, no. 3 (July 2014): 53–63. http://dx.doi.org/10.1177/2455265820140309.

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37

Komarov, V. M., and M. A. Nikolaeva. "Internet marketing as a promising direction of marketing communications." Lizing (Leasing), no. 6 (December 25, 2023): 18–28. http://dx.doi.org/10.33920/vne-03-2306-03.

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The article discusses the issues related to conducting marketing activities on the Internet. The authors examine the approaches to conducting marketing activities on the Internet and highlight the main strategies for interaction between organizations based on digital platforms. The interaction of organizations with consumers on the Internet is considered within the framework of providing content, a system of customer relationships, as well as search and display advertising. The authors analyze the main models of payment for media advertising on the Internet and conclude that it is necessary to control the advertising activities carried out within the framework of established key performance indicators.

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38

Haker, Dina. "NOVE TEHNOLOGIJE I MARKETING." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 35, no. 10 (October 3, 2020): 1742–45. http://dx.doi.org/10.24867/09gi01haker.

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Cilj rada jeste analiza primene i veza novih tehnologija i marektinga. Elektronski marketing (e-marketing) predstavlja sve online ili elektronski bazirane aktivnosti koje omogućavaju proizvođačima roba i usluga da zadovolje potrebe i želje svojih kupaca na brz i efikasan način. Umesto elektronski marketing, sve češće se koristi termin digitalni marketing. U radu će biti određen nov koncpet primene marketinga i to internet ili elektronski marketing koji se sve češće koristi u praksi. Na primeru hotela Turist dat je prikaz upotrebe digitalnog marketinga u poslovanju.

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39

Vynogradova, Olena, Nina Drokina, Natalia Yevtushenko, Veronika Darchuk, and Mykhailo Irtlach. "Theoretical approaches to the definition of Internet marketing: Ukrainian dimension." Innovative Marketing 16, no. 1 (March 30, 2020): 89–103. http://dx.doi.org/10.21511/im.16(1).2020.09.

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Despite the rapid growth rate, the scientific base and theoretical development of Internet marketing in Ukraine requires scientific justification and additional research. This paper highlights the problems associated with the unclear position among scientists and experts in defining the concept of “Internet marketing” because the concept is quite new and practically unexplored, consists of two words, each of which has its meaningful content.The paper aims, based on the analysis of conceptual theoretical approaches of scientists and marketers, to formulate the conceptual definition of “Internet marketing,” considering modern features of Internet marketing activity.The research considers the basic theoretical and practical definitions of “Internet marketing” in accordance with the conceptual and categorical approaches. According to the supporters of the descriptive approach, the definition of Internet marketing characterizes, as part of e-commerce, the set of Internet marketing tools, while ignoring the relationship with traditional marketing. Supporters of the conservative approach consider Internet marketing as an integral part of traditional marketing and do not pay due attention to the technical capabilities and limitations of the Internet.To form a comprehensive definition of Internet marketing, which would take into account all aspects of Internet marketing, this paper considers the Internet marketing features, according to the “6I” Internet marketing model of McDonald and Wilson, supplemented by characteristics of the modern conditions of the Ukrainian Internet market, like reactivity, dynamic pricing, innovation, complexity of implementation, and others.

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40

Gedye, Richard. "Marketing Journals on the Internet." Serials: The Journal for the Serials Community 11, no. 2 (July 1, 1998): 171–73. http://dx.doi.org/10.1629/11171.

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41

Sweet, Melissa. "Pharmaceutical marketing and the internet." Australian Prescriber 32, no. 1 (February 1, 2009): 2–4. http://dx.doi.org/10.18773/austprescr.2009.001.

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42

Jain, Neha, Vandana Ahuja, and Y. Medury. "Internet Marketing and Consumers Online." International Journal of Online Marketing 2, no. 3 (July 2012): 70–82. http://dx.doi.org/10.4018/ijom.2012070105.

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The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer intentions and provide consumers the necessary information they are looking for, equally important is the need for collecting consumer data by studying the consumer behavioral patterns on the internet and subsequently nurturing long term relationships with consumers. This study aims at identifying the dimensions of website attributes that represent intentions of consumers for visiting product and brand websites and examines the relationship between various website attributes, with respect to the function performed by the attribute. The methods on how the results were obtained and used will be explored further in this article. This research will be further used for analyzing website attributes with respect to Web Traffic, Website Reputation, Alexa Reach & Readability.

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43

Duhalm, Simona. "MARKETING COMMUNICATION IN THE INTERNET." STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION, no. 13 (December 17, 2008): 39. http://dx.doi.org/10.29358/sceco.v0i13.15.

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Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communication. We live in the era of information and the information they seek more ways than quick, cheap and accessible spread. Among the most common methods of electronic communication including website, electronic newsletter, blog and email custom. Online marketing has its roots in traditional marketing, but branch out and in a very obvious due to a unique features: interactivity. On the Internet, communication takes place in two directions and not just one, as in traditional marketing. At the same time, sellers and buyers can complete transactions from their homes or offices, at any time of day or night. Online marketing offers the advantage of presenting the interactive promotional materials that can meet the expectations of each type of buyer. Instead of creating a single message, as happens in the promotion of mass, marketing online allows the creation of "interactive brochure" that allow potential customers to choose the information that they want to see and when they want to see. Changing consumer behavior have had thoughts of marketing people who understand that the Internet is a very effective tool to attract, retain and loyalty the customer.

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44

Nayeem, Jannatun. "Using Internet for Product Marketing." Asian Accounting and Auditing Advancement 6, no. 1 (December 31, 2015): 72–82. http://dx.doi.org/10.18034/4ajournal.v6i1.37.

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In this paper, we discuss product marketing using the Internet, particularly the use of the Internet for product promotion and new consumer processes. Internet advertising, virtual store fronts, and virtual communities are explained with examples and our views. We then present new consumer processes on the Internet and show how they enhance the fulfillment of the consumer purchase needs and also support interactive marketing. We discuss the challenges of measuring Web advertisements and close the chapter with a summary of our views on the Internet and marketing.

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45

Turchyn, Liuba, and Victor Ostroverhov. "MODERN TRENDS OF INTERNET MARKETING." Regional’ni aspekti rozvitku produktivnih sil Ukraїni, no. 24 (2019): 75–85. http://dx.doi.org/10.35774/rarrpsu2019.24.075.

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The article discusses the theoretical foundations of Internet marketing, analyzes the use of Internet marketing tools, investigates the introduction of innovative Internet marketing trends in the activities of modern enterprises. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, ie search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, and Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to new business conditions are catching up with new trends, think of a quality marketing strategy. The authors find that with the development of society and the growth of progress in the whole business it is becoming increasingly difficult to promote their product or service, especially in the conditions of fierce competition. In fact, for a successful business, an entrepreneur must be an innovator, not afraid of changes in the organization of marketing activities. The business owner should monitor all the actions of his competitors, use all possible (legitimate) ways to achieve the goal, so the main goal is to increase the competitiveness of the company and increase its profits.

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46

Химич, Елена. "Competitive analysis in internet marketing." Маркетинг и маркетинговые исследования 4 (2021): 308–19. http://dx.doi.org/10.36627/2074-5095-2021-4-4-308-319.

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47

Cristina, Jinga. "Direct Marketing On The Internet." Annales Universitatis Apulensis Series Oeconomica 3, no. 8 (July 31, 2006): 226–32. http://dx.doi.org/10.29302/oeconomica.2006.8.3.43.

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48

Dodrajka, Sangeeta, and Tanya Goel. "Evaluating Efficacy of Internet Marketing." Review of Professional Management- A Journal of New Delhi Institute of Management 10, no. 1 (June 1, 2012): 55. http://dx.doi.org/10.20968/rpm/2012/v10/i1/100320.

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49

Sin Tan, Khong, Siong-Choy Chong, and Binshan Lin. "Intention to use internet marketing." Kybernetes 42, no. 6 (June 24, 2013): 888–905. http://dx.doi.org/10.1108/k-12-2012-0122.

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50

Berisha-Namani, Mihane. "INFORMATION TECHNOLOGY, INTERNET, AND MARKETING." International Journal of Electronic Commerce Studies 4, no. 1 (June 2013): 103–10. http://dx.doi.org/10.7903/ijecs.1116.

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