Dissertations / Theses on the topic 'Internet marketing'
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Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko, and J. Grymailo. "Internet marketing." Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17077.
Full textFaria, Giuliana Mendonça de. "Marketing na internet." Florianópolis, SC, 2001. http://repositorio.ufsc.br/xmlui/handle/123456789/81729.
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O objetivo deste estudo é propor um plano de marketing para ser utilizado na divulgação do site do Sindicato Rural de Campo Grande. Para isto são revistos conceitos nas áreas de marketing e marketing na Internet. Partindo do plano de marketing sugerido por Ambrósio (1999), foram verificadas quais estratégias deste plano foram ou estão sendo utilizadas pelo Sindicato Rural de Campo Grande. O plano de marketing utilizado possui quatro fases: oportunidades, marketing estratégico, marketing tático e operação e controle; dentro dessas fases são analisadas diversas estratégias de marketing para garantir a sua eficácia e para que a organização atinja seus objetivos. Verificou-se que a organização estudada não possui plano de marketing e atua de maneira desintegrada nas suas estratégias de marketing e comunicação e, através desta pesquisa a organização poderá utilizar este plano para obter eficácia na divulgação do seu site na Internet.
Brounek, Radim. "Internetový marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224532.
Full textVarfan, Mona, and Alfa Shima. "Traditional marketing vs. Internet marketing. A comparison." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-777.
Full textTitle: Traditional marketing vs. Internet marketing: A comparison
Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools according to chosen companies in this thesis?
Purpose: The aim of this study is to compare traditional marketing and Internet marketing and show the differences of characteristics between them. And to find out what marketing tools are effective for some chosen companies in the fashion industry.
Method: The information gathered in this study was obtained through qualitative research from textbooks, websites, articles and interviews. Some quantitative data such as statistics were also gathered. The authors conducted interviews with few companies operating in the fashion industry to collect information needed for the analysis in this study.
Conclusion: By analysing different aspects of theory, comparison and interview answers, the authors came to a conclusion. Using the advantages of both Internet marketing and traditional marketing according to the goals of the company, is considered to be the most effective way of marketing. Comparing the two approaches, Internet seemed to be a complementary tool to traditional marketing.
Herrera, Ana Laura. "El marketing en internet." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/5173.
Full textFil: Herrera, Ana Laura. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
Vorel, Lukáš. "Internet marketing in SME." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18169.
Full textGabriel, Vladislav. "Internet v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16633.
Full textHeckroodt, Steyn. "A strategic marketing approach to Internet marketing implementation." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51625.
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ENGLISH ABSTRACT: The Internet encompasses a wide range of applications. Since its arrival in the computer technology industry, it has covered substantial grounds in the development as an tool/medium to enhance commerce. It has also brought along with it problems and new challenges to each level of managerial competence in the business world. The researcher shows through this study project the importance of business strategy and functional level strategy (marketing) as the basis for the implementation and utilisation of Internet marketing as a marketing tool. Conventional business and marketing practices are used in terms of strategic planning and formulation, to illustrate the importance of the strategic factor when incorporating the Internet into the daily business practices of companies. This study project relates specifically to Internet marketing and elaborates on various aspects of the marketing function to support the premise that the Internet is merely a tool, which can extend the company marketer's existing capabilities. The researcher aims to suggest that the Internet does change/extend numerous business practices, but the core principles in so far as strategic management is concerned, still needs to be adhered to. The researcher refers to numerous real life examples to highlight these points and make the practical application of its guidelines in terms of Internet marketing implementation and utilisation as easy as possible to understand and follow by the company marketer.
AFRIKAANSE OPSOMMING: Die Internet behels 'n wye reeks toepassings. Sedert die verskyning van die Internet in die rekenaar tegnologie bedryf, het dit aansienlike vordering gemaak ten opsigte van die aanwending as 'n "medium" om besigheid te verbeter. Dit het egter ook sy eie probleme en nuwe uitdagings saam gebring vir elke vlak van bestuursvernuf in die korporatiewe besigheidsarena. Die navorser toon by wyse van hierdie werkstuk die belangrikheid aan van 'n besigheidstrategie en 'n funksionele vlak strategie - spesifiek bemarking - as die basis vir die implimentering en aanwending van Internet bemarking. Konvensionele besigheids- en bemarkings praktyke word gebruik, in terme van strategiese beplanning en formulering, om die belangrikheid van die strategiese aspek aan te toon wanneer dit kom by die inkorporering van die Internet by die daaglikse besigheid van maatskappye. Aangesien die onderwerp van hierdie werkstuk spesifiek verband hou met Internet bemarking, brei die navorser uit oor die verskeie aspekte van die bemarkingsfunksie om sodoende sy siening te ondersteun. Dit is dat die Internet slegs as 'n medium gebruik moet word om die bestaande bevoegdhede van die bemarker uit te brei. Die navorser poog om aan te dui dat die Internet wel talle bestaande besigheidspraktyke verander, maar dat die kern-beginsels in so verre strategiese bestuur aan betref, steeds aandag moet geniet. Die navorser verwys na verskeie werklike voorbeelde om hierdie punte te beklemtoon en om die praktiese toepassing van die riglyne in terme van In Internet bemarkingstrategie so maklik moontlik te maak om te verstaan en toe te pas deur die maatskappybemarker.
Rimbach, Felix. "Internet marketing for profit organizations : a framework for the implementation of strategic Internet marketing." Thesis, University of Plymouth, 2010. http://hdl.handle.net/10026.1/2349.
Full textKerner, Martin. "Erfolgsfaktoren im konsumentengerichteten Internet-Marketing /." Norderstedt : Books on Demand, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012960391&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textKananovich, Hanna. "Internet Marketing in International Tourism." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201669.
Full textBrito, Breno Xavier de. "Estratégia de marketing via internet." Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/84385.
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Através desta pesquisa procurou-se analisar a concepção e implementação das estratégias de marketing via Internet da Universidade Católica de Goiás. A fundamentação teórica envolveu a conceituação tradicional de marketing, complementada com as novas publicações específicas ao tema, abordando as mais recentes estratégias que devem ser implementadas, bem como as ferramentas mais utilizadas (neste caso a construção de sites e a utilização de e-mail) para a obtenção de um retorno sobre o investimento (RSI) satisfatório. A metodologia escolhida foi o estudo de caso, através da aplicação de um questionário com perguntas abertas, nos níveis estratégico, tático e operacional, posteriormente analisado, buscando comparar o referencial teórico pesquisado e as estratégias efetivamente concebidas e implementadas pela UCG. A relevância deste estudo está principalmente vinculada à atualidade do tema, envolvendo o marketing on-line ou web marketing, que vem sendo alvo de constantes pesquisas e publicações, estabelecendo um novo paradigma para o desenvolvimento das estratégias de marketing das empresas, comprovando a importância, cada dia maior, da profissionalização da administração de marketing das organizações, sejam elas públicas ou privadas, governamentais ou não governamentais, filantrópicas ou com fins lucrativos.
Longuinho, Rodrigo Ernani. "Marketing de relacionamento na internet." Florianópolis, SC, 2003. http://repositorio.ufsc.br/xmlui/handle/123456789/84587.
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O presente trabalho analisa e avalia a otimização de um canal de relacionamento entre a Fiat Automóveis S/A e seus clientes finais, via internet, buscando a fidelização com a troca de informações e a disponibi0lização de serviços. Para esse fim, faz parte deste estudo procurar conhecer quais as expectativas dos clientes a respeito de informações e serviços que podem ser disponibilizados no site, verificar o grau de coerência existente entre as estratégias utilizadas pela empresa e a percepção dos clientes, e identificar o público alvo para o relacionamento via internet. Para coletar essas informações foram realizadas duas pesquisas, sendo uma através de enquete no site www.fiat.com.br e outra através de discussão em grupo. Com isso combinou-se o método qualitativo com o quantitativo, sendo considerada válida na análise bibliográfica realizada. A motivação para acessar e, mais do que isso, manter-se em contato com um determinado site, depende, portanto, mais do perfil comportamental, do que da proposta conceitual que se oferece. O conjunto das informações obtidas, aponta para a aventura como temática guarda-chuva para o novo Clube Fiat. Isto significa dizer que a abordagem de cada tema, e mesmo de cada promoção (e até de serviço, quando possível), deve, pelo menos, tangenciar o 'modo aventura de ver a vida'. Este espírito de aventura oferece coerência, combina com o produto carro, com o sonho e a necessidade de liberdade de muitos e, fundamentalmente, combina com a imagem Fiat. The present work analyze and value the optimization of a relationship channel between Fiat Automóveis and your final customers, through the internet searching the faithfulness with the exchange of information and the offering of services. For this reason, made part of this study try to know what are the expectations of the customers in respect of information and services that can be available on the website, check the level of coherence existing between the strategies used by the company and how the customers realized that, and identify the target public for the internet relationship. To collect those information were made two research, one through the website
Beneš, Pavel. "Využití Internetu pro marketing malé firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-73536.
Full textRanchhod, Ashok. "The Internet : emerging perspectives in marketing." Thesis, Southampton Solent University, 2003. http://ssudl.solent.ac.uk/613/.
Full textKholod, V. "Digital vs internet marketing: specific differences." Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77050.
Full textKovalenko, Y. "Peculiarities of internet-marketing for B2B." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/34895.
Full textNguyen, Anh Tuan. "Internet marketing a ICT ve Vietnamu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4879.
Full textWerth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.
Full textTrofymchuk, Dmytro. "Marketing na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113216.
Full textVachková, Rita. "Online marketing v hotelnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191697.
Full textRakštys, Raimundas. "Darbo paieškos internetinių svetainių marketingo komunikacija elektroninėje erdvėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140604_150750-52588.
Full textThe aim of the diploma paper is to elaborate online marketing communication elements’ efficiency and assurance of quality model regarding websites for job search. Diploma paper consists of three main parts. In the theoretical part of the paper, online marketing communication is analyzed as an object of research. The concept of online marketing communication as well as the main communication elements, purposes and objectives are determined. Moreover, factors influencing consumer online choices are revealed. In the analytical part of the paper, results of the quantitative research are presented and analyzed. The methods of factorial analysis, inferential statistical analysis, descriptive statistical analysis, and logical analysis are applied for the analysis of the research results. Online marketing communication quality dimensions and the importance of them to the customers regarding websites for job search are determined. Furthermore, online marketing communication channels used by the customers are revealed and marketing communication quality gaps are verified. In the third part of the paper, the model of online marketing communication elements’ efficiency and assurance of quality is elaborated regarding the analysis of the research results.
Pedott, Paulo Roberto. "Publicidade na Internet : a Internet como ferramenta de comunicação de marketing." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2001. http://hdl.handle.net/10183/2135.
Full textOlander, Lena, and Rebecka Charpentier. "Internet : som kompletterande kommunikationskanal till Event Marketing." Thesis, Södertörn University College, School of Communication, Technology and Design, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-352.
Full textThe aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB. The second project we used as a case study was TelecomCity-Live developed by the company Wildell Intergrerad Kommunikation. Information has mainly been gathered through qualitative interviews. In conclusion we found that the Internet is used as a complementary communication channel to Event Marketing. The Internet can in a unique way extend the event. Furthermore it is easier to communicate and interact with the target group. Internet is also a more cost effective communication channel than traditional communication channels such as mail outs. We also found that the capabilities of the Internet are not fully used since companies have not yet got the knowledge of its technical value and possibilities.
Whitaker, Mucio. "Internet: mídia comunicacional a serviço do marketing." Pontifícia Universidade Católica de São Paulo, 2000. https://tede2.pucsp.br/handle/handle/5064.
Full textThe real impact of technology, more specifically that of computers, on societies of individuals and organizations, will cause changes and adjustments in the globalization of communication process, culture, economy and society. The association of the connectivity resources of computers with the integration of hardware and software leads to the combination of the micro and macro environment agents, which are getting mutually dependent. The theme of this dissertation focuses on the field of marketing communication research, particularly on the theoretical aspects, once studying Edmond Jerome McCarthy, whose work is a landmark in the investigation of marketing-mix, means looking into the genesis of the concept, or an understanding of the electronic communicational medium, in other words, the communication net which has generated the significance of the promotionalmix. In more specific terms, the aim of the bibliographic investigation is restricted to the concept limits of P - Promotional, and inside it, to the communication aspect itself and to its current application. Considering the Internet as a communicational tool, the author's intention is to apply the communication concepts as a motivational agent of consumption. In the electronic media, both - and specially -, the Internet and the marketing-mix - product, price, place and promotion - will have one single role, since there is no difference between them
O verdadeiro impacto da tecnologia, especificamente dos computadores, para as sociedades dos indivíduos e organizações, proporcionará modificações e ajustes na globalização dos processos comunicacionais, da cultura, da economia e das sociedades. A associação dos recursos de conectividade dos computadores com a integração dos sistemas físicos - hardware - e dos sistemas lógicos - software - permite a integração entre os agentes micro e macro-ambientais que estão se tornando mutuamente dependentes. A temática da dissertação está focada no campo das pesquisas da comunicação, atinentes ao marketing, particularmente nos aspectos teóricos, pois estudar Edmond Jerome McCarthy, cuja obra é um marco inicial nas investigações dos compostos mercadológicos, significa verificar, na gênese do conceito, o entendimento do meio comunicacional eletrônico. Em outras palavras, a rede comunicacional que originou o significado do composto promocional. De modo mais específico, o objetivo da investigação bibliográfica circunscreve-se apenas aos limites conceituais do P - Promocional e, dentro deste, ao aspecto da comunicação e a sua aplicação nos tempos atuais. Considerando-se a Internet como ferramenta comunicacional, a pretensão do investigador é a aplicação dos conceitos de comunicação como agente motivacional de consumo. Na mídia eletrônica, em especial a Internet, o composto de marketing - produto, preço, praça e promoção -, desempenharão um só papel, já que entre eles não há diferença
Miroshnichenko, J. "Using the internet in the marketing system." Thesis, Видавництво СумДУ, 2006. http://essuir.sumdu.edu.ua/handle/123456789/21778.
Full textPfendert, Eva. "Marketing im Internet Kundenbindung bei Online-Services /." [S.l. : s.n.], 2003. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11675571.
Full textFlores, Laurent. "Internet : Outil du Marketing Relationnel et Outil d'Aide à la Décision Marketing." Habilitation à diriger des recherches, Université Panthéon-Assas - Paris II, 2009. http://tel.archives-ouvertes.fr/tel-00481236.
Full textŠramko, Pavel. "Marketing elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222017.
Full textKoblásová, Jana. "Moderní marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17742.
Full textKašparová, Lucie. "Marketingová komunikace na Internetu se zaměřením na copywriting." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193821.
Full textHaponiuk, D. "Internet meme." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/62564.
Full textAmrhein, Corinna. "Erfolgsfaktor Online-Marketing Strukturen - Optimierung - Anwendung." Saarbrücken VDM, Müller, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2867622&prov=M&dok_var=1&dok_ext=htm.
Full textWigmo, Johan, and Edvard Wikström. "Social Media Marketing : What role can social media play as a marketing tool?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5916.
Full textSakalauskas, Mantas. "Internetinio marketingo veiksmingumo didinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_143058-43832.
Full textThе аim оf thе finаl wоrk - to analyze the theoretical and practical UAB ,,Bаltiс Mаrinе Spеditiоn“ online marketing development opportunities. Thе mаin pаrt intrоs - In order to achieve the following tasks: 1) to examine the theoretical online marketing concept and content aspects, online business opportunities and website optimization characteristics 2) to carry out a study to assess UАB ,,Bаltiс Mаrinе Spеditiоn“ online marketing effectiveness gains, 3) to provide UAB ,,Bаltiс Mаrinе Spеditiоn“ website efficiency project. Final work thesis is online marketing efficiency opportunities. Thе thеоrеtiсаl pаrt оf thе pаpеr аnаlyzеs thе соnсеpt оf оnlinе mаrkеting аnd its impасt оn соrpоrаtе pеrfоrmаnсе аspесt. Аlsо аnаlyzеd thе соmpеtitivеnеss оf е-businеss саpаbilitiеs.Thе аnаlytiсаl pаrt оf thе thеsis prоvidеs аn аnаlysis оf Bаltiс Mаrinе Spеditiоn wеbsitе оptimizаtiоn аssеssmеnt. Thе dеsign оf wоrk tо fоrmulаtе suсh sоlutiоns: fix pаgеs nаmеs, titlеs, соmpаny fоrmаtiоn bасklinks nеtwоrks аnd plасе thеm in fоrums, blоgs, sосiаl nеtwоrks, gооlе sеаrсh аlgоrithm updаtе.
Тєлєтов, Олександр Сергійович, Александр Сергеевич Телетов, Oleksandr Serhiiovych Tielietov, Юлія Олександрівна Мирошниченко, Юлия Александровна Мирошниченко, and Yuliia Oleksandrivna Myroshnychenko. "The Internet-technology in marketing of the enterprise." Thesis, Видавництво СумДУ, 2006. http://essuir.sumdu.edu.ua/handle/123456789/20366.
Full textLačevová, Aneta. "Analysis of the Internet Marketing Strategy of AIESEC." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192886.
Full textOlejová, Jana. "Internetový marketing vybranej spoločnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234370.
Full textTuresson, Eric. "STRATEGIC INTERNET MARKETING FOR MUSIC FESTIVALS IN OSLO : A qualitative case study on two music festivals practise of strategic Internet marketing." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17979.
Full textSilva, Bruno Reis Moniz da. "Marketing Digital." Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/9633.
Full textMatejová, Katarína. "Internetový marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-86060.
Full textT, Kovács Gregor. "Marketingové možnosti Internetu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222159.
Full textRadziuk, Eduardo. "Comércio eletrônico e Internet : posicionamento dos maiores varejistas no Brasil." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2003. http://hdl.handle.net/10183/5431.
Full textSiu, Pui Leng. "Internet : a banking distribution channel." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636770.
Full textBorovko, Andrej. "Keramikos pramonės internetinio marketingo plėtros modelis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080627_083358-14730.
Full textIn degree work „Model of development of internet – marketing in a ceramic industry“ ways of perfection of model of Internet - marketing to a ceramic industry, theoreticals models of Internet - marketing are analyzed, ways of communication in Internet - marketing, their advantages and the lacks are estimated, the executed analysis Lithuanian and foreign models of Internet - marketing allows to formulate model of development of Internet - marketing in a ceramic industry. In the first part development of information technologies, their influence on business are analyzed. It is analyzed electronic models of business, ways of communication in Internet - marketing, principles of Internet - marketing. The executed analysis of the secondary data proves importance of Internet - marketing for business and positive prospects of development. In the second part position of the Lithuanian ceramic industry is analyzed, to be made the analysis of model of Internet - marketing in the Lithuanian and foreign firms. Results of research show, that the model of Internet - marketing in foreign firms is more advanced than in the Lithuanian firms. Foreign models from Lithuanian differ that they use wider quantity of ways of communication in Internet - marketing, and also use more ways of realization of these ways. In the third part, being based on the lead researches, the model of development of Internet - marketing in the Lithuanian ceramic industry is formulated, criteria of efficiency of... [to full text]
Beneventi, Martina. "Digital marketing: comunicazione e percezione del nuovo marketing." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8292/.
Full textSamková, Barbora. "Social media marketing českých mobilních operátorů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149848.
Full textBabec, Martin. "Internetový marketing a nové trendy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71887.
Full textKOTNOUROVÁ, Hana. "Internetový marketing." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394721.
Full textČERNÁ, Jana. "Internetový marketing." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-54255.
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