Dissertations / Theses on the topic 'Internet industry'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Internet industry.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
Fung, Kai-yuen. "Latest development and applications of internet services in Hong Kong : a comparative study to our United States and Singapore counterparts /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19877754.
Full textCheng, Kai-sing Steve. "Internet service provider industry in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19882002.
Full textIqbal, Muhammad Azhar. "Internet of Things (IoT) Industry Gateway Modelling." Thesis, Mittuniversitetet, Avdelningen för informations- och kommunikationssystem, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-28691.
Full textCheng, Kai-sing Steve, and 鄭啓誠. "Internet service provider industry in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31268651.
Full textFung, Kai-yuen, and 馮啓元. "Latest development and applications of internet services in Hong Kong: a comparative study to our United Statesand Singapore counterparts." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31268808.
Full textGrenblad, Daniel, and Pernilla Rosén. "Internet : A sales channel in the airline industry." Thesis, Linköping University, Department of Management and Economics, 1999. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-511.
Full textThe social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. A description is made covering the decision situation and three areas that are affecting the decision - relationships to the middlemen, added value in the channels, and financials. European airlines as represented i Sweden and US airlines were interviewed. For explorative purposes interviews have been made with travel agents. No primary data is collected from the travel customers. Security issues and other barriers for Internet adoption are not studied. The conclusion of the study is that managers should focus on action more than"rational decison making". If the middlemen will be bypassed it is important to communicate with them. It is also necessary to have upper management's support. One of the driving forces for implementing Internet as a sales channel in the airline industry is to create customer ownership. Three generic formats for doing so is identified - learing relationship, verical facilitator, and meta intermediary.
Suhonen, Susanne. "Industry evolution and shakeout mechanism : the case of the internet service provider industry /." Helsinki : Helsinki School of Economics, 2002. http://aleph.unisg.ch/hsgscan/hm00061149.pdf.
Full textDhamdhere, Amogh. "Provider and peer selection in the evolving internet ecosystem." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28230.
Full textCommittee Chair: Dovrolis, Constantine; Committee Member: Ammar, Mostafa; Committee Member: Feamster, Nick; Committee Member: Willinger, Walter; Committee Member: Zegura, Ellen.
Ikeda, Daizo 1974. "Benefit from Web services in the mobile Internet industry." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/27012.
Full textIncludes bibliographical references (leaves 146-148).
Over the past five years, mobile Internet services in Japan have seen major expansion as a result of collaboration between mobile operators acting as mobile portal providers, and their complementors, namely, content providers. However, the content business is currently under pressure to become profitable, and major players have found it difficult to differentiate their services from competitors In other words, service has become commoditized, which has resulted in a shift to the mature stage. This thesis suggests Web services as a solution to overcoming the commoditization of mobile Internet services and spurring new development in the industry. This emerging technology allows users to create a combination of Web resources through two fundamental approaches that lead to an innovation. The Web service requester approach enables integration of a variety of Web services as complementary assets from their business partners into their content. System Dynamics modeling methodology is used to examine how Web service requesters could promote product and process innovation as well as outsourcing. The analyses indicate that it is critical to adopt a different strategy under different scenarios of Web services diffusion, taking into consideration the requesters' dependence on Web service providers. The Web service provider approach offers an excellent opportunity to create distribution channels for services. Two case studies are analyzed in depth to understand how the subject companies took advantage of being a Web service provider with the support of complementors as well as users to promote innovation. Finally, suggestions are made for how the mobile industry value chain could evolve through Web services implementations, and policy
(cont.) recommendations are offered for major stakeholders. Web services will likely enable close collaboration between players in the industry, including Web service providers, Web service requesters, and toolkit developers, all of which should see increasing value, which leads to further evolution of the mobile Internet industry.
by Daizo Ikeda.
S.M.
Haas, Michael. "Management of innovation in network industries : mobile internet in Japan and Europe /." Wiesbaden : Dt. Univ.-Verl, 2006. http://www.gbv.de/dms/zbw/509011543.pdf.
Full text何立恒 and Lap-hang Charles Ho. "A comparison of business strategies between Microsoft and Netscape on the Internet browser market." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31268821.
Full textMELLO, LEONARDO PIMENTA DE. "ELECTRONIC DISTRIBUTION IN THE HOTEL INDUSTRY: SERVICE DEVELOPMENT FOR INTERNET." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7621@1.
Full textThe propose of this work was to analyze the optimal combination of attributes for an electronic distribution system for hotels. The study was based on consumer´s interviews and variations for different market segments were explored. In this study, 116 individuals had been interviewed and the questionnaire was applied by the Internet. The questionnaire subsidized the composition of the service using the method of Conjoint Analysis. The utilities obtained in this first part were used to segment the respondents using Clusters Analysis. The respondents had also evaluated some affirmations with the objective to corroborate the previous results and to obtain additional information. Demographics and psychographics data had also been used in the segmentation part. The results had showed the optimal combination of attributes for the composition of the service and allowed the segmentation of service for different markets.
Allen, Robbie (Robbie C. ). "The dynamics of Internet publishing on the computer book industry." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35116.
Full textIncludes bibliographical references (p. 61-64).
The Internet has been a disruptive force for many industries, but perhaps none more so than in the publishing business. While many segments of the publishing industry have made attempts to use the Internet to augment or replace existing revenue sources, none has done as little with the Internet as book publishers. This thesis will examine the computer book niche of the publishing business, review various Internet publishing models that have been employed to date, and outline opportunities and challenges that computer book publishers should consider to stay viable in the Internet age. An analysis of various Internet publishing business models will be covered along with a discussion of how Internet publishing can facilitate better methods and processes for developing content.
by Robbie Allen.
S.M.
El, Gamal Ashraf. "The Evolution of the Music Industry in the Post-Internet Era." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/532.
Full textVachková, Rita. "Online marketing v hotelnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191697.
Full textJonsson, Fredrik, and Martin Tornkvist. "RSA authentication in Internet of Things : Technical limitations and industry expectations." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209426.
Full textSyftet med den här uppsatsen är att utvärdera om det är möjligt att använda RSA autentisering i ett specificerat scenario. En Raspberry Pi med begränsad CPU används för att simulera en enhet med låg prestanda. Ett antal tester med den här enheten visar att det inte är möjligt att använda RSA autentisering i det givna scenariot. En enkät utgiven till anställda inom IT-branschen visar att det finns en stark uppfattning om att detta är möjligt. Resultatet visar att det finns en avvikelse mellan den testade RSA prestandan och uppfattningen inom branschen. Det existerar dock otydligheter i scenariot vilket gör det svårt att dra slutsatser om resultatet.
Berray, David (David Morrison) 1961. "Changing capital markets industry structures : the Internet challenge to incumbent leaders." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9274.
Full textIncludes bibliographical references (leaves 85-90).
In his 1997 book, The Innovators Dilemma, HBS Professor Clay Christensen discusses the impact of "disruptive technologies" on leading incumbent firms in various industries. In many ways the phenomena of the Internet and the World Wide Web threaten to become the most disruptive technology to many industries in many decades, and perhaps much longer. This thesis examines one such industry: that of the institutional capital markets. The institutional capital markets industry consists primarily of broker-dealers, serving issuers and investors in concert with asset collectors, organized exchanges and regulatory bodies in various, but interlinked, geographical and product-defined capital markets. The size and economic impact of the industry, which transacts in excess of $1 trillion daily, is enormous. The trend in the industry since the global depression of the 1930' s has been one of consolidation and increased integration of product offerings. Beginning in 1997 new, Internet-enabled business models began to pose a serious threat to the existing industry structure. Traditional product bundles are being dis-aggregated and re-priced. New agents are re intermediating traditional brokers and exchanges. Networks are dramatically improving the efficiency of information. Barriers to entry are falling fast. This thesis examines the developments in electronic, institutional capital markets primarily from the perspective of leading incumbent firms. The legacy market structure is examined and new changes to that structure are analyzed. Three leading firms in particular are employed as examples. Electronic Communication Networks ("ECNs") are discussed as the primary challenger to the status quo. Incumbent strategies and potential scenario outcomes are discussed and evaluated. Some recommendations are ventured. The thesis is based upon a) a review of the academic literature of technology innovation, b) a survey of current media reporting and, where available, proprietary research, and c) interviews with the management of two of the leading incumbent firms. Some internal, proprietary material was also provided by Merrill Lynch, Inc. The academic literature referenced herein focuses on the legacy of work in innovation in technology and includes most notably Porter's work on competitive advantage and industry analysis, particularly the famous "five forces"; Foster's introduction of the technology 'S' Curve; Christensen's work on disruptive technologies and the responses by leading incumbent firms; and Henderson's teaching in technology strategy and managing the innovative process. Secondary references are made through these scholars to earlier foundation-building work by Tushman, Clark and others.
by David Berray.
S.M.M.O.T.
Velásquez, Luis Alexis. "Web-based strategies in the manufacturing industry." Thesis, Durham University, 2000. http://etheses.dur.ac.uk/4202/.
Full textHendrickson, Julie. "Internet-based training used as a training method in hospitality organizations." Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998hendricksonj.pdf.
Full textJansen, van Rensburg C. J. "Internet marketing management in the South African tourism industry : utilisation of the South African luxury hotel industry." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/5038.
Full textThe objective of this specific research report is to analyse the internet marketing function within the South African tourism industry. Furthermore, the hotel industry is analysed to establish how the introduction of the internet changed the playing field in terms of marketing and how customer behaviour has changed over the past 13 years with the introduction of the internet to the already established global distribution systems (GOS) and computer reservation systems (CRS). An in-depth literature review is conducted to analyse the marketing function in general, after which an analysis in terms of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of Michael Porter. The influence of the internet on the service marketing mix is discussed with specific reference to the luxury hotel industry. The specific research and interviews conducted in this study are focused on the luxury hotel industry in the Cape Town city area. Focus areas of the interviews with the specialist in the industry are on the following: • Influence of the internet on customer relationship management • Influence of the internet on the relationship between the luxury hotels and intermediaries • Influence of the internet on marketing functions such as cost and service. The findings of the primary research in the interviews are then compared to the findings in the literature review and recommendations and managerial implications are drawn in the final chapter of the research report.
Yunli, Lu, and Li Xiuting. "Strategy Development of SMEs in the Internet of Things era : Case Study on Chinese Enterprises." Thesis, University of Gävle, Department of Industrial Development, IT and Land Management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7627.
Full textInternet of Things (IOT) has become the key theme of the world since 2009 and been considered as the third wave in the information industry after the waves of Computer, Internet and Mobile Radio Communication. It is expected to have a strong influence on small and medium companies (SMEs). However, little research on what and how the influence of IOT on the SME’s development can be found in the literature. The purpose of the thesis is to examine how IOT influences the organizational changes in SMEs. Finally, suggestions for strategy developments will be proposed to assist the SMEs in making their organization changes successfully. Two main models are applied for this part: change model (OD model) and business model. Moreover, the SWOT theory is adopted to identify the SMEs position in IOT era. We collect the primary data through launching the survey on internet. After data documentation, we apply “Approximation of the Probability Hypothesis Testing” Method to conduct data analysis. After researching, we found out the IOT brings “revolution” change to the Logistics of SMEs while only “adapting” change for Manufactures’ business development. Compare to logistic industry, the manufacturing SMEs seldom adopts IT technologies for their selling channel because they are lacking of resources and knowledge for the new technologies. We suggest the logistic SMEs should establish logistic network between the logistic companies to enhance information and resource integration. For the manufacturing SMEs should apply knowledge management and change the companies into learning organizations. In future, IOT will bring radical changes for manufacturers, which are the biggest area with application of IOT technology. Nevertheless, the logistics industry might go out of fashion. In other words, logistics industry may die out or change to other functions.
Dietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.
Full textSong, Haitao. "Information management in the travel industry: The role and impact of the Internet." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=init_6662_1178282746.
Full textIn this information age, the Internet has found a role in various industries such as transportation, advertising, etc. The travel industry, in which communication between travellers and travel service providers is a very important component, has as much potential as any other industry to make full use of this new medium. Already, most travel agencies and travel service providers promote their products and services using web sites. Searching for information online is now seen by many people as a way to save time and cost, especially in their travel activities. In order to fully deploy the Internet within the travel industry, understanding the use of the Internet in tourism is critical. This research sets out initially to examine the role and the impact of the Internet in the whole of the travel industry. But in order to define an achievable scope of work and because of its importance in South Africa at this time, tourism within the travel industry was chosen as the focus of the work.
Li, Chiamin. "CRM and the use of internet in Electric & Machinery industry-TECO." Thesis, University of Gävle, Department of Technology and Built Environment, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6356.
Full textEveryone already knows what the customer relationship management is and it has been improved and managed by the internet, called electronic customer relationship management. The information technology, such as the internet, is making it easier for customers and industries. The purpose of this study is to analyze the customer relationship management in TECO Electric & Machinery Co.,Ltd. and how this could be improved via the internet with four research questions. Additionally, the primary information was conducted by a face-to-face interview with the managing director who has empirical experiences in that field and qualitative approach was utilized. The theories about the customer characteristic, customer involvement, the future customer relationship management, and the use of internet were used. In TECO, the main customer characteristics are financially attractive customers and the customer in a close relationship and the customers usually involved in the development stage of new product development processes. For the future orientation, TECO may be able to pay attention on people-driven application and take Amazon as an example in the use of the internet. Moreover, the probability of further research was discussed in this study.
Murari, Bhanu Teja. "Impact of Internet of Things on Software Business Model and Software Industry." Thesis, Blekinge Tekniska Högskola, Institutionen för programvaruteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-11816.
Full textSaroufim, Carl Elie. "Internet of Things and anomaly detection for the iron ore mining industry." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/104999.
Full textThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 176-182).
In the context of a world flooded with data, the Internet of Things (IoT) is exploding. This thesis considers the problem of applying IoT technology to the reduction of costs in the iron ore mining industry, to compensate for the iron ore price slumping observed over the past years. More specifically, we focused on improving the quality of the output in a data-driven iron ore concentration factory. In this plant, mined iron ore goes through a series of complex physical and chemical transformations so as to increase the concentration in iron and reduce the concentration in impurities such as silica. In this thesis, we developed an IoT infrastructure comprising of machines, a network of sensors, a database, a random forest prediction model, an algorithm for adjusting its cutoff parameter dynamically, and a predictive maintenance algorithm. It can preventively detect and maybe fix poor quality events in the iron ore concentration factory, improving the overall quality and decreasing costs. The random forest model was selected among other anomaly detection techniques. It is able, on an independent test data set, with an AUC of about 0.92, to detect 90% of the poor quality events, with a false positive rate of 23.02%, lowered by the dynamic cutoff algorithm. These methods can be applied to any factory in any industry, as long as it has a good infrastructure of sensors, providing sufficiently precise and frequent data.
by Carl Elie Saroufim.
S.M.
Zhang, Hongnai. "The Impacts of Internet Finance on the Profitability of China's Banking Industry." OpenSIUC, 2020. https://opensiuc.lib.siu.edu/theses/2705.
Full textSoechtig, Rebecca E. "A campaign design for a gourmet salad dressing company /." View abstract, 1999. http://library.ctstateu.edu/ccsu%5Ftheses/1547.html.
Full textThesis advisor: Susan G. Vial. "...in partial fulfillment of the requirements for the degree of Master of Science [in Art]." Includes bibliographical references (leaf 12).
Adil, Muhammad Soban, and Sedin Mekanic. "Industry 4.0 and the Food Manufacturing Industry: A Conceptual Framework." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Centre of Logistics and Supply Chain Management (CeLS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49170.
Full textHušek, Jiří. "Koncepce Industry 4.0, její dosavadní uplatnění a stav na trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359062.
Full textWang, Ho-I., and 汪合益. "Internet Marketing of the Life Insurance Industry on the Internet." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/76852417779511187907.
Full textChang, Chih-Hao, and 張志豪. "An Analysis of Mobile Internet Industry." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/61915477017465492615.
Full text國立交通大學
科技管理所
89
Mobile internet combines the advantage of easy information exchange of the internet and the convenience of mobile communications. It is expected to be the driving force for next generation wireless communications. The key players in the emerging mobile internet industry include the mobile communication service providers, the mobile handset manufactures, the wireless portals, the wireless ICPs, and the wireless ISPs etc. This research explores the roles of each of the players to nourish the mobile internet market, their strengths and weaknesses, and the challenges that they face. Before mobile internet market demand can take off, the following conditions must exist: 1. Broadband wireless access 2. Abundant contents and mobile services 3. Affordable usage charges 4. User friendly operation environment 5. Consumers behavior become adapted to wireless internet 6. Security of wireless information exchange 7. Compatibility among handset, wireless service providers, and wireless mobile applications
Pinho, Marta Raquel Magalhães de. "Is Internet industry facing a bubble 2.0?" Master's thesis, 2013. https://repositorio-aberto.up.pt/handle/10216/68905.
Full textPinho, Marta Raquel Magalhães de. "Is Internet industry facing a bubble 2.0?" Dissertação, 2013. https://repositorio-aberto.up.pt/handle/10216/68905.
Full textAl-Hajri, Salim. "Internet technology adoption in the banking industry." Thesis, 2005. https://vuir.vu.edu.au/15431/.
Full textCHENG, CHIH-YUAN, and 鄭志遠. "Internet fashion apparel industry chooses internet advertising form and influence on advertising effectiveness." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5w64y5.
Full text正修科技大學
經營管理研究所
107
As the changed consumption pattern, promote the development of electronic commerce. The more intense competitive environment allows electronic commerce online advertising that attract the attention of customer and obtain orders. The study examines the impact of “ social media marketing”, “ search engine marketing”, and “ video marketing” on online fashion industry. Also the effect on pay-for advertising. First, we talk about the impact of social media marketing. This is the common one that people used on fashion marketing. With depth brand impression, create the word of mouth, and increase confident of customers, that pay-for advertising raises exposure rate, the traffic comes from website, and conversion rate. At the same time, compare social media platform with other website platform, social media platform has high accuracy to provide viewers needs or interests. However, even is commercial post from FACEBOOK, the largest platform in Taiwan, the affinity category has been decreasing year by year, which against the online users with no innovate and advertising budget. Next, we talk about search engine marketing. This is less popular on online marketing as the keyword optimization is slower. It would be difficult for small and medium business to improve website sorting but could create keywords to raise exposure opportunity follow as the trend. Electronic commerce prefer online shopping platform than pay-for keyword advertising for theirs repeat advertisement to purchase willing for sure. Last, video marketing. People all believed that this is the mainstream trend, and most commercial platforms continue to optimize for video interfaces. Video marketing is the effective way to promote acceptability for customers, also let them understand the details for products to raise purchase willing. Besides, video marketing is able to change brand from sales character to we media that creates their style and builds brand feature. On most social media platforms, video marketing gets more self-clickthrough rate and pay-for clickthrough rate than picture post. Live broadcast is popular marketing tools in recent years as its interactive, timeliness, self-clickthrough rate and exchange rate are better than other social media posts. However, parts of interviewers considered live broadcast would cost down the quality and affect price strategies. 5G internet would affect more on Video advertising. With the limited finance and human resources in small and medium business, they intend to choose social media marketing and pay-for advertising, followed by video marketing. Last choice would be keyword optimization but never consider to use pay-for keywords advertising.
Shun, Tsai Chien, and 蔡建順. "The Study of Internet Marketing ln Closing Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23799330084586264723.
Full text開南大學
商學院碩士在職專班
99
The studiy demonstrate that in the public transportation service there exist weaknesses in a balanced scorecard and a lack of profit displayed by the performance indicator. Hence, the sense of urgency to review and improve depends on whether or not strategic decision making and resources are put into good use, and whether or not tasks are correctly implied. For these reasons, transportation services need a more effective approach to performance management. The following paper utilizes different case studies such as subjects on the Taipei metro transit corporation and balanced scorecard as theoretical bases. The information to be used for planning and design of the Taipei metro transit corporation is collected by gathering writing data collections, direct observations and in-depth individuality interviews, and etc. These methods allow companies to set appraisal standards for employee performance management. The major findings of this paper include: 1. The key success factors to promote the balanced scorecard are: the support to competent authorities, the re-shape of organizational cultures, the platform for information accessibility, the support and full participation of human resources systems, and etc. 2. The long-term strategy of the nine strategic themes can be separated into revenue growth, improvement in the rate structure, length reduction in system maintenance, improvement in the quality of transport services, improvement in the operational efficiency and safety, achievement in the maturity timing processes, improvement in the efficiency of resource uses, and lastly creation of positive climates for organizations. 3. In accordance to the strategic viewpoints based on four dimensions of performance evaluation, first, establish indicators of employees and start construction by the four dimensions of the balanced scorecard strategy map, and then develop the balanced scorecard of the Taipei metro transit corporation and the appraisal indicator of employee performance. Keyword：E-Comerice、marketing、internet marketing.
Hung, Shiou-Jin, and 黃秀錦. "The Disruptive Effects of Internet on Newapaper Industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/12155602113008869009.
Full textLIU, YI-HSUAN, and 劉怡萱. "A Study of Internet Marketing in Clothing Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/20046886872294785105.
Full text逢甲大學
經營管理碩士在職專班
105
As time goes by, with the advance of technology, the number of people shopping on the internet is increasing. Internet is so convenientand popular so that it is selected as one way of starting an enterprise in recent years. The Facebook users are rapid growing and the fans page of the Facebook has become the popular corporate marketing platform. For this reasons, transportation services need a more effective approach to performance management. The information to be used for planning and design of the Taipei metro transit corporation is collected by gathering writing data collections, direct observations, and etc. This study is to take the designers of homemade brand as the subject. This research aims to investigate the influence of different types of online marketing. Finally it offers suggestions for the companies to set appraisal standards for employee performance management. Therefore the purpose of this study is to discuss about how E-marketing of OBM fashion industry to be successful to find out the proper marketing ways.
Chang, Hsin-Huang, and 張興皇. "A Service Approach for Taiwan's Internet Telephony Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/67590927515133058534.
Full text國立交通大學
管理學院碩士在職專班科技管理組
95
Information Technology Industry emphasizes on specialization, disintegration, competition, liberty and innovation. On the contrary, Telecommunication Industry is of a highly vertical integrated, conservative and closed infrastructure. Internet Telephony Service Industry - the convergence of Information Technology and Telecommunication- with characteristics of complexity, high entry barrier, long product life cycle and highly integrated external resource, is a cross-domain and service-oriented innovation intensive service industry. The study takes advantage of innovation intensive service analytical model to access the core capabilities within a firm’s value activities and external resources, working out a strategic analysis matrix by analyzing four customization levels and five innovation types at the firm level. Through literature review, expert interview and general survey, constructing IIS competitve competence matrix, the study shows the present and future positions of Taiwan’s Internet Telephony Service Industry, indicating the key innovation factors for service providers as trend of development. Results of the study show there are two application market segments: home users and business users. ITSP presently positions the market segment of home users in the generic service/product innovation, moving towards the future position of the restricted service/process innovation, and presently positions the market segment of business users in the generic restricted/product innovation, moving towards the future position of the selective service/structural innovation. It is recommended by the study that ITSP has to make good use of established service platform, well allocating its core capabilities and resources in providing multiple innovative technology and interactive application services to satisfy customer’s need in both of market segments.
Chen, Eric, and 陳泰倫. "Coopetition Strategy in Human Resource of internet industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/62805741840171530632.
Full text輔仁大學
資訊管理學系
95
Internet based companies are now facing a fierce competition. Researchers suggest coopetition strategies are strategies for manager to avoid bloody competition. The goal of this study is to investigate the coopetition strategy in the internet industry and the relation between the industry situation and the use of coopetition strategies. This study conducts a case study on an internet based company. This study collected information via interviews and from web pages. This study found that between the case company (ABC Corporation) and the web portal companies there are different coopetition relationships: same time coopetition, different time coopetition, active coopetition, and passive coopetition. ABC Corporation exercise Network Externality, Groove-in Effect and Lock-in, expands the job candidate's database and build their brand popularity and image. Through the relationship between ABC Corporation and other corporations, there is a relationship between the coopetition strategies and the industry situation. When the industry is monopolized by few companies, the relationship tends to be same time active coopetition. When the industry is not monopolized by few companies, the relationship tends to be different time passive coopetition. From the analysis of this case, several possible coopetition were proposed. For example, companies can be competitors in the local market but cooperate in the overseas market. This study provides a good reference for the internet industry. The result is also a research foundation on the internet industry.
Bo-Chen, Kuo, and 郭珀成. "An Internet Marketing Study in the Homestay Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/26878202247369346155.
Full text輔仁大學
資訊管理學系
98
Web 2.0 platforms improve communication and understanding among homestay owners and customers. This study investigates the use of internet marketing technologies; problems and obstacles that homestay owners are facing; how homestay owners select and use internet marketing technologies. This study conducted several semi-structured interviews and questionnaires, in order to understand homestay owners’ and customers’ ideas and opinions. Based on the results of these interviews and questionnaires, this study provides recommendations to homestay owners. The study found that homestay owners and homestay customers prefer web sites and blog as their information channels. Owners and customers believe that other customer’s blog provide authentic content. Most homestay owners believed that the benefits of internet marketing technologies are low cost, providing real-time information and interaction. In this study found that there are two internet marketing strategies: active strategy and passive strategy. Some homestay owners actively promote their homestays with a variety of internet marketing technologies. However, others believe that as long as they manage their homestays well, customers will promote their homestays via various internet platform.
Fan, Po-Min, and 范博閔. "A Study on Internet Marketing of Bakery Industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dbvj4f.
Full text萬能科技大學
經營管理研究所在職專班
106
In recent years, the baking industry in Taiwan has been affected by the change of business environment, and the consumer's worries about the food safety problem, the baking industry is facing a considerable crisis. If the baking industry fails to innovate, it will face a crisis of gradual decline. This study is a qualitative analysis of case study method, and literature analysis, to collect related information, and make interviews with senior bake workers by semi-structured interview method. This study explores how the baking industry operates the Internet marketing strategy, online store operations and merchandise exposure and sales. And observe the overall process of marketing strategy from formulation, implementation to evaluation, further describe the steps and framework of marketing strategy implementation. This study interviewed six experts from the baking industry through in-depth interview, to analyze and integration of online store marketing information, processes and patterns. It is found that data in business orientation are more important in strategy and evaluation, make good use of social media, Internet advertising and material optimization, to achieve exposure and improve performance. It is suggested that to do Internet marketing of unique products, and strengthening the benefits of blog sharing and experience.
Huang, Chien-Fen, and 黃千芬. "Applied Research of Smart Healthcare Industry with Internet." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/hqyqtv.
Full textLin, Ko-Wei, and 林珂緯. "The Study of Internet Insurance Industry in China." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mb3r66.
Full text國立臺北科技大學
管理學院EMBA大上海專班
106
With the development of Internet technology in China in recent years, the Internet has become an important transaction channel in the financial markets. According to the Financial Stability Board, the definition of financial technology (fintech) is the new applications, processes, products, or business models in the financial services industry, composed of one or more complementary financial services and provided as an end-to-end process via the Internet, and it further have impact on financial markets and service mode. In response to the new situation, the insurance companies make vigorous effort to start Internet insurance business. Although Taiwan is in the leadership position of electronic technology and electronic manufacturing industry, the limitation of laws and regulations constraint the development of financial technology. This study is based on the Internet insurance industry in the China. By taking C property insurance company as an example, this study analyses this company how to transfer itself from a traditional insurance company to a company which apply new internet technology to promote their business. This paper also analyzes the design of insurance products, the selection of sales channels, and the breakthrough of business methods to establish the operation strategic in the future and to estimate the possible operating benefits. In this paper, we use PEST analysis to evaluate the industry and examine the case company by integrating internal and external analysis of SWOT （TOWS）. In order to reduce operating costs, we also conduct a research on the practical numbers and make the forecasting on different scenarios. Finally, according to the suggestions and conclusions of the innovative business model in this study, C property insurance company increased revenue by 200% annually.
Kuo, Chien-Hui, and 郭建輝. "The Impact of Internet Insecurity and Technology Alliance on Taiwan’s Internet of Things Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6hnggv.
Full text國立交通大學
管理學院管理科學學程
107
In 2017, the value of the Internet of Things has grown to NT$977.4 billion, accounting for 4.1% of global output, with an annual growth rate of 19%. In 2018, it broke through 1 trillion Taiwan dollars for the first time, reaching a scale of US$39.1 billion (about NT$1.17 trillion), with an annual growth rate of 19%. Compared with Taiwan’s semiconductor output value of NT$2.61 in 2018, it is obvious that the Internet of Things will play an important role in the future of Taiwan’s semiconductor industry. The purpose of the study was to explore major events related to the alliance of the Internet of Things and information security. This study is based on the global leading industry trends from 2016 to 2018 and major events related to information security, using even study method to observe the abnormal returns. The empirical findings are as follow. 1. The exposure of the security incident will result in significant positive abnormal returns for the Taiwan internet of things industry. 2. The alliance of the internet of things industry will generate significant positive abnormal returns to the Taiwan internet of things industry 3. The research results can be explained by investors' expectation that Taiwan's supply chain will be affected by the news exposed on the event day, resulting in irrational blind investment behavior, in line with the theory of signalling.
i, chou chun, and 朱純誼. "The Study of The Internet Industry M&A." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/73960954179171136906.
Full textLin, Linda, and 林麗玲. "Competitive Strategies for the Internet Cafe industry in Taiwan." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/42475376633951388320.
Full text實踐大學
企業管理研究所
89
Since the Internet was available for business use in 1994, it had a revolutionary influence on all industrial circles. It also resulted in the booming of Internet business start-ups. While they swarmed zealously but got no profits in return, the owners began to care and concern themselves about the problems of their management strategies, the essence of profit, the operating performance, and the consumer behaviors. Gradually, they came up with a new idea, the Internet Cafe businesses, which combined real and virtual services. Internet Cafe businesses are hot right now and many people are focusing their attention on them. Consequently, people have flocked and invested in Internet Cafes based on the assumption that Internet Cafes have a promising future. From the end of 1999 to the end of June 2001, there were more than 4000 Internet cafes opened in Taiwan, and the number is still rising. Facing this vigorous and flourishing market, the owners also suffer from keen competition at this time. The Internet cafe industry encompasses both the Internet and customer services, and it relies highly on Internet technology. Besides, the environment will change in the twinkling of an eye. So the owners face the harsh and stern challenges, such as unclear regulations, pricing wars, business integration and orientation. What competitive strategies do they develop to survive in this keen competition? How will they develop their industry? What are the trends? The owners, customers and the public are all eager to know the answers to these questions. This research is based on industrial analysis, interviews and questionnaires. By symposium, data compiling and statistical analysis, we get the results of the current situation, the environment, the competitive advantages and the competitive strategy of the Internet cafe industry. 1. If we differentiate the customers by their consuming purposes, they can be categorized into three groups; namely, information & social group, on-line game group, and recreation group. 2. We analyze and sort out consuming factors that influence customers'''' choices. We found that information & social groups care more about information services, long-term services and meal services. On-line game groups care more about core services and game services. Recreation groups care more about core services, premises services, information services, game services, long-term services, meal services, and value-added services. 3. When ADSL (Asymmetric Digital Subscriber Line) services become popular in most families, the deciding factor customers will go back to Internet Cafes is whether the game services are good or not. 4. There are three types of Internet Cafes on the market: Basic type, High-speed connection type and High-quality combination. 5. Now Internet Cafes are in fierce competition, the competitive strategy should focus on differentiating the customers'''' needs. We suggest that they should develop into three types: recrestion speciality, On-line game speciality, and Total superiority.
WU, JYUN-TING, and 吳俊廷. "The Impact of Internet Development on the Magic Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9ft756.
Full text朝陽科技大學
資訊管理系
105
In the recent years, magic is popularized and has become a culture. The most important for performing magic are skills and properties which are the highly secrets of the magicians and are always not declared. However, the Internet is so popular such that making information disclosure and rapid transmission. Therefore, Internet affects all industries. Of course, the magic industry is not exception and has also been a huge impact. Researches have not yet pay much attention that the impact of Internet on the magic industry is mostly positive or negative? This study provides an insight into the magic industry through its interviews with the magicians. We hope that the findings will serve as a reference for the magic industry's continued evolution.
楊光中. "Assessing Strategic Imperatives of the Internet of Things Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/66222584375850254020.
Full text國立交通大學
科技管理研究所
100
This thesis identifies three major infrastructure industries of the “Internet of Things” through literature review and related policies from nations, including sensor industry, communication industry and cloud storage industry.This thesis analyze these three industries by using a portfolio model to assess the competitive and strategic requirements for the development. The portfolio model entails a 2-dimensional analysis, in which the industrial skill ability and the value chain are used, respectively, for the vertical and horizontal axes. Three research methods are used for data collection, which include literature review, expert interview, and general survey. The research results reveal that the most critical categories of policy instruments are “System standard setting”, “Internet communication integrating”, “Market with diverse demand”, “Market with strong demand”, “Nation infrastructure”, “Capability of cross platform integration” and “Integration systemic capability of professionals”. Furthermore, training professionals who are good at verify of IP, application of promotion as well as patent applications.