Journal articles on the topic 'Internet consumer usage'
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Bilal, Muhammad, Zeng Jianqiu, Umair Akram, Yasir Tanveer, Taiba Sardar, and Hassan Rasool. "Understanding the Effects of Internet Usage Behavior on eWOM." International Journal of Information Systems in the Service Sector 12, no. 3 (July 2020): 93–113. http://dx.doi.org/10.4018/ijisss.2020070106.
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Drawing on consumer socialization theory, this research investigates the impact of egoism, sense of belonging, and internet usage on young Chinese consumers' electronic word of mouth (eWOM). Normative and informative internet mediates the relationship between internet usage and eWOM. Furthermore, the role of TAM factors was explored in the structured model. A total of 876 Chinese consumers participated in the online survey. Structure equation modeling was adopted in the data analysis stage. The findings suggest that egoism, sense of belonging, and internet usage have positive influences on electronic word of mouth. Two factors of TAM (perceived usefulness and perceived ease of use) significantly moderates the relationship between egoism, sense of belonging, and e-WOM. Finally, informative and normative internet significantly mediates the relationship between internet usage and e-WOM. This study provides deeper understanding of young Chinese consumers' internet usage behavior. Implications for academicians and managers are discussed.
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Hijrah, Lailatul. "Segmentasi Konsumen pada Pasar Online di Indonesia." FORUM EKONOMI 19, no. 2 (January 10, 2018): 210. http://dx.doi.org/10.29264/jfor.v19i2.2127.
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This research aims to analyze market analysis Online based online consumer segmentation, profile and their characteristics. In the first stage of this study conducted a survey related to the Online consumer behavior literature, then perform cluster analysis and segmentation Online consumer spending behavior. A sampel of 328 respondents collected by mail survey. In order to perform segmentation according to usage patterns internet can use descriptive method non-overlapping post-hoc, this method is used to identify segments in accordance with the pattern of internet usage. Results showed that the consumer market Online consists of three segments that are generally commonly used are: segmentation pattern Basic Communication, in this segment of consumers who use the Internet primarily to communicate via e-mail, then the segment of Commerce or shopping in this segment of consumers who using the internet to surf and look around online stores and third segments of social relationships and pleasure, in this segment of consumers who exploit the internet using interactive features to interact and entertainment by way of chatting, blogging, video streaming, gaming, stalking and downloading. Limitations include data collected through a survey whose information comes from the Internet, so it takes the views of other parties who are not users but observers Online businesses that have other opinions on this segmentation. Later on this segmentation actually still can be broken down into several sub-segments, as continued research efforts.Keyword: Internet use pattern, segment, online sonsumer
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Permana, Intan. "Consumer Behavior: Description of E-Banking Post-Usage." Business Innovation and Entrepreneurship Journal 3, no. 02 (May 31, 2021): 147–50. http://dx.doi.org/10.35899/biej.v3i02.220.
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Digitization in banking to the cashless society by providing as non-cash transactions. In other hand a result of survey showing the low penetration of internet usage for online money transfer as wrong banking services. This article, has a purpose describe post-usage behavior. The author uses a descriptive design to solve the problem of low penetration of internet users for online money transfers. Today, e-banking services are considered as one of the factors that the customer expressed loyal to the banking services.
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Stafford, Thomas F. "Social and Usage-Process Motivations for Consumer Internet Access." Journal of Organizational and End User Computing 20, no. 3 (July 2008): 1–21. http://dx.doi.org/10.4018/joeuc.2008070101.
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Oroh, Riski Stevanus Marijose, Deatri Arumsari Agung, and Lena Ellitan. "THE INFLUENCE OF WEBSITE CHARACTERISTICS, EXPERIENCE, CORPORATE IMAGE, AND TRUST, TOWARDS SATISFACTION ON JD.ID." Research In Management and Accounting 5, no. 2 (December 2022): 118–29. http://dx.doi.org/10.33508/rima.v5i2.4233.
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The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology gives rise to high competition between companies in terms of delivery of goods and services using the internet as a means. Companies that can take full advantage of the internet may be able to dominate the market. Internet usage can be measured by how companies manage their websites, consumer experience, image, and consumer trust, which can lead to satisfaction. This study aims to analyze and understand the effect of website characteristics, consumer experience, and company image on consumer satisfaction mediated by trust in JD.ID. This study uses a quantitative method by distributing online questionnaires to the JD.ID user community, with a total of 150 respondents with a minimum age of 17 years, and domiciled in Surabaya. The results showed that website characteristics and consumer experience significantly affect consumer trust. Further, corporate image has a significant effect on trust, while consumer trust has a significant effect on consumer satisfaction. Moreover, consumer trust strongly mediates the relationship between website characteristics, consumer experience, and company image on consumer satisfaction. The result indicates that the higher the characteristics of the JD.ID website, consumer experience, company image, and consumer confidence in JD.ID, the higher the level of consumer satisfaction.
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M., Dileep Kumar, and Harvi S. . "Malaysian Y Generation Consumer Research: Does Gender and Technology Literacy affirmative towards E-commerce activities?" Journal of Economics and Behavioral Studies 6, no. 12 (December 30, 2014): 906–18. http://dx.doi.org/10.22610/jebs.v6i12.549.
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The last two decades have experienced rapid expansion of information and communication technology. This wide application of internet stated its influence on attitude and adoption of internet among various generations. The generation Y which is “the millennial generationâ€, are the major one who has connected with the technology, especially with internet usage, and is widely in every aspect of life. They adopt technology application in shopping product and services, moving away from traditional purchasing behavior of consumer. Though various studies have come out in the area of generation Y and technology adoption, very less studies are observed connecting gender, and contextualizing the topic to the Malaysian context, considering the consumer internet usage attitude and e-commerce activities. Hence this particular study, then observed and analyzed generation Y attitude towards internet usage and e-commerce activities with its moderating effect of gender variation.
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Et. al., Roszi Naszariah Nasni Naseri,. "What is a Population in Online Shopping Research? A perspective from Malaysia." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 4 (April 10, 2021): 654–58. http://dx.doi.org/10.17762/turcomat.v12i4.549.
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The rise of internet usage worldwide has created a new phenomenon of consumer behaviour, in which the consumers’ attention has been shifted to online purchasing. The increase confidence in technology and online payment sectors are causing a change in consumer behaviour, away from traditional methods (Khouloud, 2020). Statista (2018) reported an estimated amount of 1.8 billion people worldwide now purchase their goods online. According to the Internet World Statistics (2020), there are over 3 billion internet users globally, thus representing a 577% increase in growth when compared to the global population of internet users in 2000. This trend indicates that online shopping has a lot of potential and benefits to societies and businesses worldwide. The purpose of this paper is to analyse the best population in online shopping research for Malaysia context.
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Kim, Hee-Woong, Sumeet Gupta, and Yoon-Seung Jeon. "User Continuance Intention Towards Mobile Internet Service: The Case Of WiMAX in Korea." Journal of Global Information Management 21, no. 4 (October 2013): 121–42. http://dx.doi.org/10.4018/jgim.2013100107.
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The usage of mobile Internet service has been on the rise as more people become to use mobile devices. WiMAX, a mobile Internet service, was first commercialized in Korea in 2006. However, after first six months, a number of users discontinued the service and switched to other Internet services. Because customer retention is important for the success of any business, this research examines the factors that affect the continued usage of mobile Internet service. A user of a mobile Internet service is both a user of technology and consumer of services. Therefore, to examine the continued usage of mobile Internet service, the authors combine the value adoption model, representing the service consumer perspective, with the information systems continuance model, representing the technology user perspective. The study is conducted in the context of WiMAX. The data was collected from 200 WiMAX users. The model developed in this study is a unique contribution to theory as it discusses the continued adoption of a commercial information system.
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Alika, Vinnoya Apcaresta, and Setyo Riyanto. "The Influence of Changes in Sales Culture and Competitive Advantages to Consumer Behavior Online Shop on Covid-19 Pandemic Conditions." International Journal of Innovative Science and Research Technology 5, no. 6 (July 1, 2020): 542–46. http://dx.doi.org/10.38124/ijisrt20jun478.
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Coronavirus has introduced us to life online. Online Shop development or online store through internet media already mushed in Indonesia. The quality of service that exceeds the expectations of consumers can attract consumer shopping and consumer confidence in the Online Shop is a key point to establish long-term relationship with consumers. The research uses primary data obtained from questionnaires distributed to 75 entrepreneurs affected by COVID-19. This study explains the partial and simultaneous influences between marketing culture variables (X1), competative Excellence (X2), and consumer attitudes (Y). A significant and positive influence and reliable on the use of Sales Culture and Competitive Advantage on Consumer Behavior. This indicates that the Sales Culture (X1) and Competitive Advantage (X2) Usage variables provide a simultaneous effect of 22% on Consumer Behavior (Y).
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Mushtaq, Hammad, Yan Jingdong, Mansoora Ahmed, and Muhammad Ali. "Building Usage Attitude for Mobile Shopping Applications: an Emerging Market Perspective." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 5, no. 6 (2019): 21–28. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.56.1003.
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Mobile commerce has gained pace in recent years, providingan extended interaction channel between consumers and online retailers. Regardless of a significant increase in mobile internet usage, the adoption of mobile e-commerce (MC) services has not been as far-reached in the growing economies of the world. Recently, research in the e-commerce applied Technology Acceptance Model (TAM) indicated contradicting results.Some research studies found perceived usefulness has a significant effect on online purchase attitude, whereas in another study it was insignificant. We understand this, among many other factors, to be a consequence of the different levels of internet usage and its penetration in the region. We performed this study in Pakistan origin, a growing economy, where internet usage has significantly increased in the last decade or so. The e-commerce industry reviews pointed out that low consumer trust and poor logistics might be the key constraints in B2C mobile e-commerce adoption in Pakistan. Based on these grounds we adapted TAM by including consumer trust belief in mobile e-commerce and excluding perceived ease of use, as many research studies reported it insignificant for online shopping context. The proposition developed that trust in online shopping has an impact on improved perceptions about the usefulness of this interaction channel between online buyers and sellers. This positive usage attitude facilitates favorable online purchase intentions. The research conducted based on empirical evidence from Pakistan, and the model was developed on the bases of TAM, consumer trust in MC, and perceived usefulness and trust in mobile e-commerce. An online questionnaire survey was distributed to gather responses. Data analysis was performed with the partial least square technique or structured equation modeling. The research findings show that belief in trustworthiness of e-commerce has a more significant impact on usage attitude for mobile e-commerce as compared to PU. This implicates that online retailers in Pakistan should focus more on developing trust of their prospects by providing trust cues and other trust-building mechanisms. The research model empirically studied on evidence from Pakistan was first of its kind . In the future, the research can be conducted on specific categories of items (such as apparel fashion, technology base products) or services (such as traveling, hotels) developing effective strategies for retailers in B2C mobile e-commerce.
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Dens, Nathalie, Patrick De Pelsmacker, Peter Goos, Leonids Aleksandrovs, and David Martens. "How consumers’ media usage creates synergy in advertising campaigns." International Journal of Market Research 60, no. 3 (January 12, 2018): 268–87. http://dx.doi.org/10.1177/1470785317751333.
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This study proposes a novel methodology, mixture-amount modeling (MAM), to investigate cross-media advertising synergy based on consumers’ media usage. MAM allows to derive optimal media mixes that can be different for different types of media users. The authors provide a proof of concept by analyzing 46,852 responses to 92 beauty care advertising campaigns from 10,972 respondents from the Netherlands, Belgium, Finland, and Hungary and demonstrating the impact of consumers’ combined magazine, television, and Internet usage (i.e., how intensively they use media overall and the relative proportion of each individual medium) on their campaign-evoked brand interest, perceived brand equity, and purchase intention for advertised brands. The results suggest that different patterns of consumer media usage result in different responses to advertising campaigns.
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Lamanauskas, Vincentas, Violeta Šlekienė, and Loreta Ragulienė. "USAGE OF SOCIAL NETWORKING WEBSITES: LITHUANIAN UNIVERSITY STUDENTS’ POSITION." Problems of Education in the 21st Century 45, no. 1 (July 20, 2012): 27–39. http://dx.doi.org/10.33225/pec/12.45.27.
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Over the latter decade a rapid development of information communication technologies has been going on in various directions. Technological possibilities have increased very significantly (Lamanauskas, 2011). The development of internet and technologies related with it has been extremely fast. A lot of internet service providers have appeared in the market, their number still continues to grow. The internet connection methods are changing - from the ordinary usage of phone line modems (dial - up) to broadband internet technology (DSL) and cable TV internet nets. It can be asserted, that over the mentioned period Web 1.0 internet (static, used for getting information) has been changed to Web 2.0 internet (social). The internet diaries, social portals, technologies allowing live communication on the internet (Internet Relay Chat, IRC), talk programme Windows Live Messenger (MSN), ICQ forums and other have occurred and are spreading. With the appearance of “Skype”, the internet telephony has acquired a qualitatively new characteristic and practically has become a daily routine. Thus, today a consumer can create his profile on the internet, can make friends, communicate in the interest groups and so on. It can be stated, that every human being contributes in his own way to the internet and at the same time to ICT development, in general. It is obvious, that together with technological problems also arise social internet problems. Social networking websites are closely related with economical, psychological, educational, paleological and other aspects. There is a shortage of researches grounding socio-educational social network aspects. It is important to know not only how much time the consumers spend surfing the net, but how much of this time is allotted for communicating in social networking websites, which of them are the most popular and why, how the respondents evaluate social networking website functions, what in general they know about them, what advantages, disadvantages and threats they discern. Finally, it is important to find out whether the usage of social networking websites improves information – communication abilities in some way. Key words: social networking websites, survey, university students.
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Khatira Dovlatova, Khatira Dovlatova. "ANALYSİS OF FACTORS İNFLUENCİNG TO CONSUMER BEHAVİOR İN ONLİNE SHOPPİNG." PAHTEI-Procedings of Azerbaijan High Technical Educational Institutions 09, no. 05 (July 4, 2021): 42–51. http://dx.doi.org/10.36962/pahtei0905202142.
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Internet has covered all sphere of life very fast and the world has begun to incur important changes since the beginning of the new millennium. The rapid development of the Internet and the fact that online interaction takes place in a virtual environment at any time of the day make online communication one of the basic communication tools. In this context, online platforms have turned into new markets for businesses. The simple method to contact individuals is presently getting more conceivable with the web. It has begun to provide consumers with the opportunity to shop at anytime and anywhere. Undoubtedly e-marketing is the most important usage sphere of the internet in the business world. Many important characteristics of the internet have played a main role in consumers' buying behavior for online stores. In this regard, defining the factors which influence the behavior of consumers in online shopping is a key element for businesses and marketers to guarantee efficiency. Keywords: multi-criteria decision making, consumer behavior, factors affecting online shopping, fuzzy AHP, eigenvalue, eigenvector
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Amoroso, Donald L., and Scott Hunsinger. "Measuring the Acceptance of Internet Technology by Consumers." International Journal of E-Adoption 1, no. 3 (July 2009): 48–81. http://dx.doi.org/10.4018/jea.2009092903.
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This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in using the Internet. We found that attitude toward using the Internet acts as a strong predictor of behavioral intention to use, and actual usage of Internet technologies. Future researchers can use the resultant instrument to test how consumers adopt and accept Internet-based applications.
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Akalamkam, Krishna, and Joy Kumar Mitra. "Consumer Pre-purchase Search in Online Shopping: Role of Offline and Online Information Sources." Business Perspectives and Research 6, no. 1 (November 2, 2017): 42–60. http://dx.doi.org/10.1177/2278533717730448.
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Pre-purchase information search is an integral part of consumer decision-making process and buying behavior. Understanding consumer information search behavior is vital for organizations in order to plan their communication strategy and reach consumers effectively. Though consumer information search behavior is extensively studied in traditional brick and mortar purchase situations, there is dearth of research in understanding consumer information search behavior in online shopping occasions. Given the rapid growth in electronic retail over the last few years, it is imperative to understand consumer information search behavior in online buying situations. This study investigates the factors that influence the extent of usage of different information sources in pre-purchase information search by online shoppers through an empirical research among 1079 online shoppers. The analysis of data using multivariate analysis of covariance (MANCOVA) shows that consumers tend to use both traditional offline information sources and online information sources when they shop online. However, the preference for different online and offline information sources is likely to be different for hedonic and utilitarian products. Individual factors, such as Internet usage experience, need for cognition and age, also tend to influence consumer preference for different online and offline sources. This has important implications for e-marketers as they may need to use different communication channels depending on the nature of the product and the characteristics of their target consumers to effectively promote their offerings.
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Aysha Fathima, Y., and S. Muthumani. "Client Cluster Identification of Internet Bank Services." Journal of Computational and Theoretical Nanoscience 16, no. 8 (August 1, 2019): 3554–59. http://dx.doi.org/10.1166/jctn.2019.8323.
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Remarkable developments and innovation in the information and communication technology has led to significant paradigm shift in banking sector. Internet banking phenomenon has been widely accepted by the banks, as a convenient channel of service delivery owing to its multiple advantages. In spite of being beneficial to the users as well, the acceptance rate of this delivery channel is very slow among bank’s clients. In order to increase consumer internet banking, banks must take steps to leverage internet banking adoption among customers. Banks have to promote internet banking by segmenting their targeted customers and positioning them with suitable strategies. This study aims at segmenting the customers based on their usage of services and to identify the perceptions of consumer segments regarding the various attributes of online banking. Hierarchical cluster analysis, k-means cluster analysis was used to segment the respondents based on their usage of the internet banking service. The respondents were formed into three clusters viz, extensive users, moderate users and constrained users. A profile of each segment of user is made based on their demographic, psychographics and perception towards attributes of internet banking. Subject to their profile, usage patterns and their perception towards different attributes of internet banking, various recommendations were made to the service providers to formulate strategies targeting the specific type of users. This study would be facilitate the bankers to draft user focused strategies for increased usage of internet banking services.
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Přibyl, Martin, Ladislav Stejskal, Ondřej Dufek, and Klára Ondrášková. "Consumer behavior on the media market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 6 (2009): 225–34. http://dx.doi.org/10.11118/actaun200957060225.
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The paper deals with a correlation between factors identifying a household representative and frequency of media usage. Particularly it concentrates on the analysis of internet and daily press usage. Internet is a constantly developing communication channel which is increasingly used in the field of marketing communication and contributes to the development of business environment. Due to its characteristics it is an ideal mean for multilingual communication and communication on international markets. The daily press is on the other hand a representative of traditional media. It is perceived by public as a more natural communication channel. The paper seeks an answer to the question which communication channel is more suitable to communicate with a particular target group – press or the internet. The paper tests the correlation between identification factors and frequency of internet and press presence. Testing will be carried out by using a database obtained in a primary research conducted by the Department of Marketing and Trade at the Faculty of Business and Economics, Mendel University in Brno. Results published in the paper are part of research objective, id. code: 62156 48904 “The Czech Republic in the process of integration and globalization and the evolution of agrarian and service sectors in the new conditions of the European integrated market”, thematic area 03 “The evolution of trade relationships regarding changes in a life style and purchasing behaviour and changes of business environment in the process of integration and globalization” that is conducted with a financial support of Ministry of Education, Youth and Sports.
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Lingayat, Vaishnavi, Amit Hajare, Shubhangi Dhoke, Sheerin Parvin, Mansi Tembhurne, Swati Bhaisare, Prof Gayatri Padole Mam, and Dr Neetu Gyanchandani Mam. "Smart Energy Grid using IOT." International Journal for Research in Applied Science and Engineering Technology 10, no. 2 (February 28, 2022): 628–31. http://dx.doi.org/10.22214/ijraset.2022.40295.
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Abstract: With increase in population and infrastructure, need for energy production is gradually increasing and to full fill the demanding needs of consumers is in organization hands. This brings the issue of energy production and energy distribution for the organization. Existing meters are not so consumer friendly and always need a periodic checking from utility to inform about their monthly tariff, which requires more man power and is a time consuming process. Also the organization is not able to maintain proper record of consumer data. This project aims to reduce this burden and it makes a real time observation of energy consumption for the consumer as well as the organization. The consumer as well as the organization is able to monitor the real time usage of energy and receive notification to their mobile or on organization website. Also, it notifies the consumer about the peak hours and the grid is able to monitor their geographical area. This project involves Node MCU as main controller and for internet communication and sending real time data over internet, current and voltage sensors.
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Zhan, Ge, and Zhimin Zhou. "Mobile internet and consumer happiness: the role of risk." Internet Research 28, no. 3 (June 4, 2018): 785–803. http://dx.doi.org/10.1108/intr-11-2016-0340.
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Purpose The purpose of this paper is to investigate the influence of mobile internet (MI) use and risk factors on MI happiness. Design/methodology/approach An online survey with 521 MI users was conducted to test the direct and moderating effects of risk factors on MI happiness. Findings The results provide evidence that there is a non-linear relationship between variety of use and MI happiness, and consumers become happier with increased frequency of use. The results also indicate that the privacy risk and task risk reduce MI happiness, and both types of risks moderate the inverted U-shaped relationship between variety of use and MI happiness. Research limitations/implications This study reconciles two opposing theories, stimulation vs displacement, on the impact of internet use on consumer well-being. The findings suggest that the stimulation effect of MI use is associated with an intermediate level of usage variety, while social displacement is more likely connected with higher- or lower-variety of use. Risk plays an important role in exploring the boundary conditions of both theories. The findings also have important implications to the debate over the role of privacy in consumer adoption of internet services or applications. Originality/value This study reconciles two opposing theories, stimulation vs displacement, on consumer happiness by elaborating the role of risk associated with MI use.
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Kaabachi, Souheila, Selima Ben Mrad, and Maria Petrescu. "Consumer initial trust toward internet-only banks in France." International Journal of Bank Marketing 35, no. 6 (September 4, 2017): 903–24. http://dx.doi.org/10.1108/ijbm-09-2016-0140.
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Purpose The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust in this type of service. Design/methodology/approach A non-probability convenience sample of potential IOBs adopters from France was used to test a structural equation model that analyzed the antecedents of initial trust and usage intentions of IOBs. Findings The study shows that trust is a major influencer in IOBs’ adoption in France. It has also been found that consumer familiarity with internet banking, high perceived structural assurance, perceived website quality, bank reputation and relative advantage are critical factors influencing IOBs’ initial trust formation. Research limitations/implications This study shows the applicability of the initial trust-building model in the context of IOBs and underlines the importance of factors such as familiarity, reputation and perceived quality in the context of online banking services in France. Practical implications This paper provides e-banking companies with the most important factors that contribute to build the initial trust of customers. E-banks need to focus on making themselves known and promoting their brand more effectively through advertising and advocacy. Originality/value This study contributes significantly to the marketing research related to consumer trust and brand reputation, as well as to the electronic banking literature. The results show the importance of initial trust in the context of services and the main factors that influence it, including a key branding variable such as reputation. The paper also focuses on the IOBs’ adoption in France, a market understudied compared to the USA, and seeks to understand the mechanisms associated with the initial formation of French consumers’ trust toward it.
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Sultan, Khurram, Gashaw Abdulrahman, Zhino Salam, Awin Mawlod, and Rayan Dilshad. "An Assessment of Commercial Advertisement’s Effects on Consumer Buying Behaviour." International Journal of Research in Business and Social Science (2147-4478) 8, no. 1 (February 24, 2019): 90–102. http://dx.doi.org/10.20525/ijrbs.v8i1.258.
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Consumer buying behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase. This study aims to investigate the influence of commercial advertisement on consumer buying behaviour regarding internet companies in Erbil. The objectives of the study are multi fold, first To adumbrate the profile of the consumers in Erbil for future advertisement campaign, second to critically examine the perception of the consumer about advertisements, third to analyses and explain the new medium of advertisement and its impact, fourth to assess the role of advertisement in case of internet companies to promote their brands. Three internet companies are selected as sample size including Fast link, Newroz and Tishkent data collected via questionnaire by using 5 likers scale. A structured questionnaire was developed and distributed among 80 users of three internet service provider in Erbil, whereas 60 employees answered rightly. Most of the employees showed positive answers that they have influence of advertisement on their buying behavior toward internet services. This thing leads toward rejection of our Ho and acceptance of H1. Those who left behind with less positive answers main reason were found during survey that was they are with less education and most of them they are not aware with usage of smartphone. Related to future research other authors can consider other variables that are not coved under this study.
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Beregovskaya, T. A., and S. A. Grishaeva. "GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM." Vestnik Universiteta, no. 1 (March 23, 2020): 92–99. http://dx.doi.org/10.26425/1816-4277-2020-1-92-99.
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The behavioral matters of Generation Z, who use the possibilities of the Internet to meet their needs, have been considered. There is no universal digital format. The company’s interaction with the consumer facilitates the implementation of an omnichannel marketing strategy that creates conditions for their continuous interaction, as easy and convenient as possible to meet existing expectations, requests, and needs. As a result of the study, the opportunities (consumer’s independent choice of means of interaction with the manufacturer, channel shifting in the process of purchasing, interaction with the manufacturer regardless from the chosen communication channel) and barriers (absence of isolated online channels for sales, usage of slow-loading Internet platforms with inconvenient interfaces, absence of a dedicated app or limited possibilities of its usage, etc.) of omnichannel marketing implementation for the Generation Z target audience have been revealed. Their media preferences, such social networks as VKontakte, Instagram, YouTube, Facebook, were defined. It has been determined, that Generation Z’s consumer expectations and consumer behavior are influenced by opinion leaders and reference groups, these mainly being bloggers, peers and occasionally older companions, whom they find in social networks.
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Buda, Gabriella, Barbara Pethes, and József Lehota. "Dominant Consumer Attitudes in the Sharing Economy—A Representative Study in Hungary." Resources 9, no. 1 (December 27, 2019): 1. http://dx.doi.org/10.3390/resources9010001.
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As a result of the digital revolution, new business models are emerging, and one of the most dynamic is the sharing economy. In many cases, the strategic communication of sharing economy firms is linked to current socio-economic trends, such as digital innovation, consumers’ empowerment, experience gaining (instead of stock), environmental awareness, and community building. In our research (a nationwide representative sample of 3520), we aimed to determine how open the Hungarian population is toward sharing economy services. Furthermore, we explored the relationship between openness and consumers’ socio-demographic factors, attitudes related to the current consumer trends and Internet usage habits. As a result, we found that 38.4% of the Hungarian population is open toward sharing economy services. From a socio-demographic point of view, wealthy, metropolitan, family-oriented, educated, and younger people are more open toward sharing activities. In terms of consumer attitudes, people who take risks, like having a social life, are environmentally and health conscious, spend their leisure time actively, enjoy quality things, and have a positive attitude toward digitalization are more open to using the sharing economy services. As a final result of the regression modeling, we found that the examined consumer attitudes and Internet usage habits determine openness, but socio-demographic factors largely lose their significant effect, except for generation and wealth, in the case of the integrated model. Our results show that a well-defined and relatively large segment is open to the sharing economy, and sharing economy companies could target them directly to achieve a more sustainable environment.
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Zheng, Shi, Xia Jin, and Wen Zheng. "Big Data Usage in Marketing Research." Frontiers in Business, Economics and Management 5, no. 3 (October 19, 2022): 242–48. http://dx.doi.org/10.54097/fbem.v5i3.2029.
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In the marketing field, the use of big data in research can make us understand consumer deeply. In some areas of market research, big data is already established today. The social media analytics and the use of cookie data to measure internet coverage are two prominent examples. This essay combs through relevant literatures, discusses the big data uses in the marketing research and its contribution for decision-making. It presents a revision of main concepts about marketing research, the new possibilities of use and a reflection about limitations of big data in the marketing research.
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Oktian, Yustus Eko, Thi-Thu-Huong Le, Uk Jo, and Howon Kim. "RealPrice: Blockchain-Powered Real-Time Pricing for Software-Defined Enabled Edge Network." Sensors 22, no. 24 (December 8, 2022): 9639. http://dx.doi.org/10.3390/s22249639.
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With the limited Internet bandwidth in a given area, unlimited data plans can create congestion because there is no retribution for transmitting many packets. The real-time pricing mechanism can inform users of their Internet consumption to limit congestion during peak hours. However, implementing real-time pricing is opex-heavy from the network provider side and requires high-integrity operations to gain consumer trust. This paper aims to leverage the software-defined network to solve the opex issues and blockchain technology to solve trust issues. First, the network congestion level in a given area is analyzed. Then, the price is adjusted accordingly. Devices that send a lot of traffic during congestion will be charged more expensive bills than if transmitting traffic during an off-peak period. To prevent over-charging, the consumers can pre-configure a customized Internet profile stating how many data bytes they are willing to send during congestion. The software-defined controller also authenticates consumers and checks whether they have enough token deposits in the blockchain as Internet usage fees. We implement our work using Ethereum and POX controllers. The experiment results show that the proposed real-time pricing can be performed seamlessly, and the network provider can reap up to 72.91% more profits than existing approaches, such as usage-based pricing or time-dependent pricing. The fairness and trustability of real-time pricing is also guaranteed through the proof-of-usage mechanism and the transparency of the blockchain.
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Zaman, Sobia. "Consumer Acceptance of Online Banking: Application of Technology Acceptance Model." IBT Journal of Business Studies 14, no. 2 (2018): 41–52. http://dx.doi.org/10.46745/ilma.jbs.2018.14.02.04.
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This research reports the findings of a study concerning the acceptance of online banking in Pakistan. It investigates customer's adoption within the context of Pakistan online banking services whereby the research frame work is based on the extension of Technology Acceptance Model. The research model included factors that would influence the acceptance of online banking. The frame work dimensions includes online banking usage, quality of internet connection, perceived enjoyment, perceived usefulness, perceived ease of use and security & privacy. A survey was conducted to gather the data for study. Reliability, correlation and factor analysis were used to analyse the data. Results showed that quality of internet connection, amount of information on online banking and security and privacy has positive influence on online banking usage. Theoretical contributions and practical implications of the findings are discussed in the paper and suggestions for future research are proposed.
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Thangavel, Chandrakumar, Ramya Thangavel, Elangovan Ramanujam, Deepthi Tabitha Bennet, and Preethi Samantha Bennet. "Consumer Perception of Internet Banking and Mobile Banking Using Twitter Analytics." International Journal of Sociotechnology and Knowledge Development 14, no. 1 (January 2022): 1–14. http://dx.doi.org/10.4018/ijskd.297978.
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Mobile and Internet banking have introduced a new way of monetary transactions without the need for physical presence. This research proposes to analyze the sentiments of people regarding digital transactions, Mobile and Internet banking. The explosion of Internet usage and the huge funding initiatives in electronic banking has drawn the attention of researchers towards Internet and mobile banking. This study focuses on customer value perceptions of the Internet and mobile banking in India. The recent and forecasted Digital India scheme shows high growth in e-banking in India. The demographic, attitudinal, and behavioral characteristics of mobile bank users were examined. In this study, datasets obtained from Twitter were used. After extensive and repeated analysis, it is found that both Mobile and Internet banking are well received, the number of positive Tweets, especially regarding mobile banking, is much higher than that of Internet banking. This leads to the interpretation that people find mobile banking easier and safer, especially during the ongoing COVID-19 pandemic.
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Saxena, Dr Gaurav. "Factors Influencing Consumers’ Attitude & Perception towards E-shopping in NCR." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 741–47. http://dx.doi.org/10.17762/turcomat.v12i5.1478.
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The daily advancing usage of Internet in India helps facilitate growing prospects for shopping online. Online shopping is an advancing sphere of technology. The explosion of online shopping has provided ground for comprehensive research targeted at luring and engaging customers from both the technology-oriented and consumer’s view. Behaviour of consumer is regarded as an applied discipline since mostly decisions are considerably effected by human behaviour or anticipated actions. Most companies today employ the Internet as a means to cut marketing costs, consequently lowering the cost of their services or products with a view of remaining in the lead in a greatly competitive market. Additionally companies deploy the Internet to transfer, communicate and circulate information, to market a product, to obtain feedback as well as to make satisfaction surveys with the consumers. The consumer employs the Internet to purchase a product online, as well as to compare rates, features of a product and after sale service facilities provided after buying the product from a specific website. The current work aims at exploring possible dependent and independent variables that affect customer’s attitude towards E-shopping behavior in NCR. The work is based on a pragmatic research study.
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Cummins, Shannon, James W. Peltier, John A. Schibrowsky, and Alexander Nill. "Consumer behavior in the online context." Journal of Research in Interactive Marketing 8, no. 3 (August 11, 2014): 169–202. http://dx.doi.org/10.1108/jrim-04-2013-0019.
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Purpose – The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context. Design/methodology/approach – To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing consumer behavior or social network issues in the online or social media context. The sample is analyzed by both era (incubation, expansion and explosion) and primary topic. Findings – Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross cultural, online communities and networks, strategic use and outcomes and consumer Internet search. Originality/value – The literature has been summarized in each category and research opportunities have been offered for consumer behavior and social network scholars interested in exploring the online context.
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Zoghlami, Amira Trabelsi, and Mourad Touzani. "An Examination of the Factors Influencing Consumers’ Visit of C2C Websites." International Journal of Online Marketing 2, no. 3 (July 2012): 52–69. http://dx.doi.org/10.4018/ijom.2012070104.
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Few research studies have tackled the topic of commercial C2C (Consumer-to-consumer) Websites while online C2C exchange are having huge success and attract ever-increasing Internet users. Organisations need to understand the critical success factors for attracting the Internet user’s attention. This article sheds the light on the usage background of Tunisian C2C websites. The main outcome of this work results from a netnographic study followed by twenty three semi-structured interviews with C2C websites’ users. Contrary to the results of other researches which connect the use of C2C Websites to electronic factors, this research provides a framework to add “offline” determinants related to perceptions that are acquired prior to or following the C2C websites’ visit. The factors influencing consumers’ visit of C2C Websites were classified into three major categories: before, while and after visiting the C2C Website. Each category includes factors that were discussed to make managerial recommendations. The authors also expose the major personal and situation factors that may characterize C2C Websites’ users.
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Dinh, Van Son, Hoang Viet Nguyen, and The Ninh Nguyen. "Cash or cashless?" Strategic Direction 34, no. 1 (January 8, 2018): 1–4. http://dx.doi.org/10.1108/sd-08-2017-0126.
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Purpose This paper aims to investigate the factors which influence consumer adoption of mobile payments. It also proposes strategic initiatives including integrated marketing communications to enhance and promote consumer adoption of such a mode of payments. Design/methodology/approach This paper focuses on the case of an emerging economy, Vietnam. Findings The key motivators of using mobile payment services include perceived usefulness, convenience, promotional offers, and social approval. In contrast, major barriers to consumer adoption of this mode of payment are lack of trust, limited opportunities for usage, complexity, and habits associated with cash payment. Practical implications Mobile payment service providers and their partners should make every effort to improve their consumers’ experience. Their marketing communication strategies should incorporate various consumer contact points such as the internet, social media, point-of-purchase communications, TV commercials, and product placement and endorsement. Originality/value This paper is among the first of its kind which provides insights on consumer adoption of mobile payments in Vietnam. Hence, it would be of interest to consumers and also to key stakeholders such as mobile payment providers, financial institutions, retailers, telecommunication companies, and policymakers.
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Ahn, Sang Joon, and Seong Ho Lee. "The Effect of Consumers’ Perceived Value on Acceptance of an Internet-Only Bank Service." Sustainability 11, no. 17 (August 23, 2019): 4599. http://dx.doi.org/10.3390/su11174599.
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This study focuses on perceived value, which is not mentioned in previous internet-only bank studies, to analyze the popularity of internet-only banks. It does this by exploring the relationships between the perceived value and usage intention of customers. The purpose of this study is to help us understand customers’ decision making to accept innovative services by finding factors that affect consumer acceptance of internet-only banks. Using multiple regression, this study analyzes data gathered from college students in their 20s who are familiar with IT services and are interested in internet-only banks. The results show that all three components of perceived value (economical value, convenience value, and emotional value) increase usage intention. Convenience value is the most important factor in the acceptance of internet-only banking services. The findings indicate that perceived value is an attractive factor in using internet-only banks and suggest that managing and developing perceived value is an important marketing strategy.
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Lida, Bonnie L., and Barbara S. Chaparro. "Using the Locus of Control Personality Dimension as a Predictor of Online Behavior." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 46, no. 14 (September 2002): 1286–90. http://dx.doi.org/10.1177/154193120204601410.
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Since the 16th century, the availability of communication technology has advanced the level and accessibility of commerce and personal freedoms. The advent of the computer as a personal communication tool has given individuals new power in their ability to communicate, gain information, and make decisions. A major paradigm shift has been in the control that the individual now has in a consumer role. The internet has provided consumers a vehicle by which they can actively participate in the decision-making process – from need recognition to post-purchase evaluation. Little research has been done to explore the personality characteristics of internet users. This study examines one aspect of personality, locus of control, and internet behavior. Research findings reveal substantial differences in internet usage and attitudes between a consumer's internal or external locus of control orientation. Results and future research relative to this study are discussed.
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Kassangoye, Wilfred, and Robert Rugimbana . "Internet adoption and usage patterns among Students in selected South African Universities." Journal of Economics and Behavioral Studies 5, no. 6 (June 30, 2013): 376–84. http://dx.doi.org/10.22610/jebs.v5i6.412.
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This study examines the case of student adoption and usage patterns of the Internet as an innovation in delivering important services that include financial services. The quantitative approach employed in this study utilizes an extended version of Rogers’ model of perceived innovation attributes. Consistent with previous studies, the perceived innovation attributes were found to be important determinants of students’ adoption decisions. However, two dimensions, namely relative advantage and perceived usefulness were found to influence this consumer groups’ adoption decisions more prominently, thus highlighting the complex nature of the innovation and adoption decisions for Internet services users.
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Arokia Nerling Rasoni, G., A. Babisha, and A. Priyanka. "Energy Distribution Management Using Internet of Things." Journal of Computational and Theoretical Nanoscience 17, no. 4 (April 1, 2020): 1911–15. http://dx.doi.org/10.1166/jctn.2020.8465.
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The development of automatic Power management system is presented in this paper. The power management system is consists of WIFI Digital Power meters installed in every consumer unit and an Electricity e-Billing system at the energy provider side. The WI-FI Digital Power meter (ZPM) is a single phase digital kWh power meter with embedded WIFI modem which utilize the Wireless sensor network to send its power usage reading using information back to the energy provider wirelessly. In Power management system the priority will be given to the devices depends upon our requirement.
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Putra, Dio Ananta, and Verinita Verinita. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION KONSUMEN PADA SITUS JUAL BELI ONLINE LAZADA.CO.ID." JURNAL STIE SEMARANG 10, no. 3 (November 1, 2018): 49–55. http://dx.doi.org/10.33747/stiesmg.v10i3.209.
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Along with the times and technology, internet usage in the world today continues to increase. The rapid development of internet users in this era of globalization has led to changes in culture in human life. The e-commerce phenomenon that began to grow rapidly in Indonesia is an online trading site. One of the online trading sites that are developing in Indonesia today is lazada.co.id. In buying and selling sites that affect success and profitability are consumer repurchase intentions. This study discusses the analysis of factors that influence consumers' repurchase intention on the online trading site lazada.co.id. The sample of this research is 170 consumers who have shopped more than once on the online trading site Lazada.co.id and are more than 17 years old, who already have the ability to make their own decisions and live in Padang City. The research design used is quantitative with explanatory type. This research will use Partial Least Square (PLS) analysis method, while the variables used are the factors that influence consumers' repurchase intention on online buying and selling sites. The relationship between the factors that influence consumer interest and the repurchase decision made by online trading site consumers in Padang City is obtained.
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Fathima, Aysha. "Influence of Demographic Variables on Determinants of Internet Banking Adoption." ECS Transactions 107, no. 1 (April 24, 2022): 5671–80. http://dx.doi.org/10.1149/10701.5671ecst.
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The proliferation of internet technology and financial innovations has globally revolutionized the delivery of banking services. Internet banking offers substantial benefits, such as reduced transaction cost, convenience, and flexibility to the customers as well as to the banks. Despite the apparent advantages, prevalence of internet banking services is at its nascent stage. The study aims at determining the consumer psychology and user’s perception towards internet banking. Extensive study on prior research and available literature has been made and variables are identified to study the customer perception on internet banking adoption. Descriptive research was undertaken and primary data were collected through self-administered questionnaires, which yielded 602 valid responses. Influence of demographic variables and psychographic variables on the determinant was analyzed. The results revealed that demographic variables significantly influence consumer perception on internet banking adoption. Implications would help bank managers and policy formulators to build customer specific strategies to escalate usage of internet banking services.
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Mitra, Samuel S., A. Peter Arockiam, K. Joseph, Milton Costa, and Payal Sharma. "Understanding Consumer Perception Toward Usage of Music Apps During COVID-19: A Study in West Bengal State." IIMS Journal of Management Science 13, no. 1 (February 2022): 43–54. http://dx.doi.org/10.1177/0976030x211053333.
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The astounding proliferation of mobile internet and technological innovations is one of the revelations of the 21st-century modern world. Electronic gadgets such as smartphones and tablets possess bewildering and alluring features which when blended with internet gives the modus vivendi of the consumers a completely different meaning. It has been observed that consumers have shown a strong penchant toward such technological vantages and innovative gadgets. In this context, the rise in the usage of music apps has been driven largely by the skyrocketing in the production and use of smartphones, coupled with the landscape of fast-paced internet. There are large number of consumers who have been adopting and using music apps, especially during the boring and monotonous period of COVID-19. The current research study is attempted at examining and analyzing the attitudes and behavior of the consumers toward the use of such music apps. For this purpose, a survey has been conducted in selected districts of West Bengal on the basis of “technology acceptance model”. The results reveal that consumers of West Bengal have positive perception toward music apps.
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Cai, Yexin. "Research on Internet Consumer Financial Products Usage Intention—Taking College Students as an Example." Journal of Financial Risk Management 06, no. 04 (2017): 375–88. http://dx.doi.org/10.4236/jfrm.2017.64027.
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Al-Qeisi, Kholoud, and Ahmed Hegazy. "Consumer Online Behaviour: A perspective on Internet Banking Usage in Three Non-western Countries." Procedia Economics and Finance 23 (2015): 386–90. http://dx.doi.org/10.1016/s2212-5671(15)00347-0.
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Deng, Xuefei (Nancy), and Jian Zhang. "Differentiating the Effects of Internet Usage and Wireless Usage on Business-to-Business and Business-to-Consumer E-commerce." Journal of Internet Commerce 13, no. 2 (April 2014): 138–57. http://dx.doi.org/10.1080/15332861.2014.934648.
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Mishra, Anubhav, Satish S. Maheswarappa, Moutusy Maity, and Sridhar Samu. "Teenagers’ eWOM intentions: a nature vs nurture perspective." Marketing Intelligence & Planning 36, no. 4 (June 4, 2018): 470–83. http://dx.doi.org/10.1108/mip-09-2017-0186.
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Purpose The purpose of this paper is to examine the influence of parents (via family communication patterns) on teenagers’ electronic word-of-mouth (eWOM) intentions, via a serial mediation by internet usage and self-esteem, along with the moderating effect of online impression. Design/methodology/approach A conceptual model was developed based on the nature vs nurture perspective and theory of consumer socialization. Structural equation modeling was applied to investigate the interplay among proposed variables, using a sample of 797 teenage respondents in India. Findings The findings indicate that family communication, internet usage, and self-esteem are significant antecedents to eWOM intents of teenagers. Also, online impression is a strong moderator which influences whether teenagers would engage in eWOM activities or not. Research limitations/implications This study presents actionable items for marketers interested in teenage consumers in an emerging economy. Marketers can benefit by tailoring their online communication to influence parent’s attitude toward the internet and to enhance online impression of teenagers to substantially increase eWOM dispersion. Originality/value This study provides original insights about how parents and individual characteristics act as antecedents and impact teenagers’ eWOM intentions including the moderating effect of online impression.
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Kusnadi, Dedi. "PERSEPSI TERHADAP SIKAP DAN MINAT PENGGUNA LAYANAN INTERNET PADA PERUSAHAAN JASA ASURANSI." Jurnal Organisasi dan Manajemen 10, no. 2 (March 14, 2014): 97–112. http://dx.doi.org/10.33830/jom.v10i2.15.2014.
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The background of this research is to analize what is the effect of consumers perception to their attitude and intention towards of their actual usage on internet insurance service. There is a rapid growth in number of internet usage and users in Indonesia until 2012 for 55 million people users, thus its giving a good business opportunity in industry. For the finance business industry, the internet insurance service adoption is at the introduction stage. There are several differences between internet insurance service and common service. Therefore the insurance company needs to have a good insight of their consumer perceptions towards of internet insurance usage for improving their services. The Structural Equation Modelling used to analising the data collected proceeds by LISREL 8.70. The results of this research are there are revelations of positif effect for trust, perceived usefulness and perceived ease of use towards of attitudes and intentions to internet insurance services actual usage, howevere there are no revelations of positif effect for trust towards of intention to use.
Penelitian ini dilakukan untuk menganalisis pengaruh faktor-faktor persepsi terhadap sikap dan minat konsumen dalam hal ini nasabah asuransi untuk menggunakan layanan internet asuransi. Teknologi internet yang makin berkembang baik penggunaannya dan jumlah penggunanya di Indonesia yaitu 55 juta orang pada tahun 2012, memberikan peluang bisnis yang baik. Pada industri jasa keuangan maka industri asuransi masih baru pada tahapan awal dalam menyediakan jasa layanan produk-produk asuransi. Dengan adanya perbedaan karakteristik dari transaksi jasa layanan menggunakan media internet dibandingkan layanan transaksi langsung, merupakan suatu hal yang penting bagi pihak perusahaan jasa asuransi untuk lebih memahami hal-hal apa yang dapat mempengaruhi konsumen mereka dalam menentukan keputusan menggunakan jasa layanan transaksi internet. Metode yang digunakan untuk menganalisa pengolahan data adalah dengan SEM (Structural Equation Modelling) dengan menggunakan perangkat lunak LISREL 8.70. Penelitian ini menemukan bahwa ada pengaruh dari faktor-faktor persepsi kepercayaan, kegunaan dan kemudahan penggunaan terhadap sikap nasabah yang kemudian mempengaruhi minat untuk menggunakan layanan internet asuransi. Juga ditemukan bahwa tidak adanya pengaruh dari faktor persepsi kepercayaan terhadap minat nasabah untuk menggunakan layanan transaksi internet asuransi.
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Poorani, D., and J. Vidhya. "A Study on Customer Perception of Online Marketing in Pondicherry." Shanlax International Journal of Management 7, no. 4 (April 1, 2020): 44–51. http://dx.doi.org/10.34293/management.v7i4.2308.
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The Internet has changed the traditional way of customers shopping and buying goods and services. Selling products and services directly to the consumer through the internet is online retailing. The usage of the internet in Pondicherry is growing high and usage of online purchasing is also high. This study focuses on the factors that online buyers take into consideration while shopping online. This study is to determine whether internet marketing will be beneficial and to examine the parameters for choosing the particular seller for the purchase of any product. Due to online shopping, it identifies the issues faced by the users while marketing through the internet and to analyses the attitude of customer towards internet marketing. This takes a look to know the customer’s interest in online purchasing and to know the opportunities for online shopping. Thisresearch will help in finding the impact of online marketing on customers’ purchasing patterns and how their security and privacy concerns about online marketing influence their online buying behavior.
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AYDOĞAN, Sibel, Özge GÜVENDİK, and Bahadır AYAR. "INNOVATIVE CONSUMERS OF THE DIGITAL AGE: OPINION SEEKING ON INSTAGRAM." Business & Management Studies: An International Journal 7, no. 2 (June 26, 2019): 609–28. http://dx.doi.org/10.15295/bmij.v7i2.966.
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Nowadays the internet, social media, and mobile technologies are indispensable for our daily lives. During the past decade, online social networking sites such as Facebook, Twitter and their social media apps like Instagram have been caused profound changes in the communication and interaction of people. In addition, social networking sites have become the focus of interest for everyone who has access to the Internet and who can use computers, tablets or smartphones. Especially, youth and university students use the internet and social media as a mass communication vehicle with easy and fast access at an increasing frequency rate for their academic and/or other purposes. These tools are no longer just a good source of information but they have become a good reference guide for social interaction, games, information exchange and other purposes at the same time. People, -due to their nature- seek for entertainment, in order to have a good time and obtain information. Modern consumers use these social networking platforms as well to meet their needs to gather information on many subjects. This research aims to determine the effect of Instagram usage attitude on opinion seeking and the mediator effect of consumer innovativeness on this relationship. The results of this study reveal that consumers use Instagram as an information source about brands, products, and services. Moreover, Instagram usage attitude has a positive effect on opinion seeking.
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Kirby-Hawkins, Elena, Mark Birkin, and Graham Clarke. "An investigation into the geography of corporate e-commerce sales in the UK grocery market." Environment and Planning B: Urban Analytics and City Science 46, no. 6 (February 5, 2018): 1148–64. http://dx.doi.org/10.1177/2399808318755147.
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E-commerce is one of the fastest growing sectors of the UK retail economy. The vast and rapid expansion of internet usage has generated widespread on-line sales, making the UK one of the leading countries for e-commerce. There have been a number of important papers on the geodemographics of e-commerce usage based on the results of surveys. These have shown that geography is important in understanding e-commerce sales: especially when we disaggregate sales by age and social class for example. However, there have been fewer studies analysing the geography of actual on-line sales provided by retail companies. The aim of this paper is to investigate the geography of e-commerce activity in more detail, especially as seen in UK grocery retailing. It will be concerned exclusively with transactions between businesses and consumers rather than either business to business or consumer to consumer. The paper makes extensive use of newly acquired data from a major UK grocery retailer to investigate the spatial patterns in the locations of their on-line consumers (we shall subsequently refer to this as ‘partner data’). This will enable us to build on the survey-based analysis in previous studies to explore the main drivers of on-line expenditure in more detail.
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Donnellan, John, Melanie McDonald, and Michael Edmondson. "Impact of Social Media on Consumer Buying Patterns." International Journal of Marketing Studies 12, no. 3 (August 23, 2020): 71. http://dx.doi.org/10.5539/ijms.v12n3p71.
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Due to the tremendous growth in Internet usage around the globe during the last ten years, marketing teams now must better understand the impact of social media on consumer buying patterns. With Internet penetration estimated to continue to grow during the next decade, especially in second and third world markets, marketing executives will need to prioritize understanding the changes related to consumer buying patterns. Many papers have discussed this phenomenon and it was explored and analyzed as a result of new media advertising through social media ad repetition on consumer buying behavior. This study tested hypotheses on repetition and relevance, separately and jointly, with respect to obtaining a positive decision-making experience. Test subjects were given single and mixed ads via a video presentation then surveyed through SurveyMonkey. Test subjects came from similar academic universities in New Jersey USA and Changzhou China. The results reflect that ad repetition has a positive effect on consumer buying patterns.
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Tennant, Lewis. "From K Road to iTunes: Social and cultural changes in New Zealand recorded music communities." Back Story Journal of New Zealand Art, Media & Design History, no. 2 (December 1, 2017): 27–44. http://dx.doi.org/10.24135/backstory.vi2.17.
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This article explores how recent technological changes have affected the social and cultural practices of New Zealand communities that are based on recorded music. It considers the shrinking number of brick-and-mortar record shops in the wider context of discussing how now widespread Internet usage has forever changed the music producer-distributor-consumer relationship, as well as the relationship audience members have with one another. The account tracks the history of the record retail space in 20th Century New Zealand, before drawing on conversations with 30 highly-engaged music consumers in order to explore the relevance of the record shops that remain today. Participants also discuss the impact Internet access has had on New Zealand-based music aficionados. The central theme that emerges during these conversations is that though ‘something’ is lost with increasingly less physical community spaces to congregate, the Internet provides a potentially more inclusive and expansive platform for a greater cross-section of audience members to feel involved.
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N . A, PRAVEEN. "IMPACT OF BUYING BEHAVIORS OF YOUNG CUSTOMERS ON SOCIAL MEDIA ADVERTISEMENTS." YMER Digital 20, no. 10 (October 18, 2021): 76–86. http://dx.doi.org/10.37896/ymer20.10/10.
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The Internet today has been hailed as the single most important invention of the 20th Century. with its increasing popularity as noticed from a greater number of users coming ‘online’ and more services being offered ‘online’ in general the internet now occupies a central role in young educated people’s lives, all over India. with its burgeoning population and rapidly increasing Net penetration, India has caught on to the fancy of Internet marketers or.com companies. Marketers today realize the favorable conditions in terms of the huge size of the young population, increasing literacy rate, growing internet penetration and a fast-track economy. They are ready to exploit the opportunity to reap huge gains and rewards. Marketers also realize that young consumers are becoming increasingly technology savvy and are logging -on now more than ever for purchase of personal necessities besides booking an airline or a railway ticket and the famed information search. Consumers in India spend approximately 6 times as much time on information search online as they do offline. Marketers have been quick to hook on to this opportunity by developing marketing strategies to leverage the increased Internet usage. Their strategies include web banners (Pop ups), search engine marketing, email marketing, and interactive web -based marketing. Internet marketing also helps marketers segment consumers into specific consumer groups based on their visits to specific sites, use of specific services, browsing sites, downloading specific content, and so on etc.,...
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Courtney, Amy, and Mary E. Haas. "How Is Today's Consumer Affected by the Use of Media in Advertising? A WebQuest." Social Studies Research and Practice 1, no. 2 (July 1, 2006): 242. http://dx.doi.org/10.1108/ssrp-02-2006-b0007.
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Fifth graders will enjoy this WebQuest that challenges their understanding of the role that advertising plays in influencing youth. WebQuest makes use of the multiple types of resources through the internet including historical advertisements in print and video clips of today’s world. The Teacher’s Page sets the context for usage in a larger unit of study.