Dissertations / Theses on the topic 'Internet consumer usage'
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Xu, Jiao. "Consumer adoption and usage behavior on the mobile internet." Diss., Georgia Institute of Technology, 2015. http://hdl.handle.net/1853/53927.
Full textAlvarsson, Sandra, Cheong Ha, and Sabrina Thams. "Student’s Website Usage : -Today’s students, tomorrows consumer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15020.
Full textGcaba, Sazi Sibusiso Nhlanhla. "Influence of young opinion leaders on older generation regarding mobile internet usage." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29634.
Full textDissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
Siljeströmer, Henrik. "Risks of Internet of ThingsA study of risks, consumer knowledge and behaviours regarding IoT usage and security." Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447017.
Full textDey, Shohag. "The Diversified Online Shopper: Website Feature Preferences and Individual Characteristics." Cleveland, Ohio : Cleveland State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=csu1198799409.
Full textAbstract. Title from PDF t.p. (viewed on May 8, 2008). Includes bibliographical references (p. 97-110). Available online via the OhioLINK ETD Center. Also available in print.
Correia, Sérgio Barradas. "An examination of internet usage patterns by mature travellers." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1008182.
Full textFerrandiz, Arjona Elizabeth. "Visionado conectado y multitarea en el consumo de series de ficción por Internet." Doctoral thesis, Universitat Autònoma de Barcelona, 2016. http://hdl.handle.net/10803/368190.
Full textNowadays, the ability to perform various activities simultaneously using the new media is being the subject of an extensive research. Multitasking is also related to the consuming of audiovisual contents. Creating the habit of performing simultaneous tasks may be due to either the influence of the environment or the result of a conscious goal-directed behavior. Research works done in the field of physiology, neuroscience and social psychology show consensual results in which both approaches -environment and/or directed behavior- define a regular behavior. As LaRose explains "the user starts either actively or reflexively a behavior, in a specific situation, but the continuous repeated association of this behavior causes that the mental representation of this custom be increasingly accessible to memory. Repetition in a stable context makes users answer perks medium / long term rather than the expectations of immediate results and momentary" (LaRose, 2010). Our goal is to describe actions realized in the specific context of audiovisual viewing, to explain the possible habits that occur in this context, although it is particularly interested in: - The case of being with company, in person or online, for the consumption of audiovisual content, as well as how this viewing is shared. - The realization of other activities during the viewing unrelated to it, since the technology allows the control of the audiovisual reproduction and minimizes the spending habit of cognitive resources. The product chosen are fiction series and the context, the Internet connection for an online viewing. Our interest is focused on online technologies without seeking direct comparison with traditional television viewing, although we are aware that some of the habits that are described can also be produced in front of the traditional viewing screen. This is due to the variety of devices that can be connected to the Internet. In order to get this objective, firstly we expose a review of studies analyzing the consumption of online audiovisual; secondly, we contextualize the concept of habit in relation with the media; thirdly and fourthly, we review studies related to the Theory of applications and gratuities, as well as the multitasking as a subject of our research. The empirical part is done through a selective method with an online survey or questionnaire, which is answered by 2010 users from the online community Series.ly. The study seeks to answer questions like: Does the consumption through the Internet facilitate the virtually sharing of the viewing? Does the control of reproduction facilitate the fact of being able to comment during the viewing? Besides comment on or evaluate the series, do you perform other activities? What? The results show that fiction series are first shared with friends, followed by family and if possible in person, that consumption takes place in the personal bedroom (either alone or with and / or friends and family) using preferably the laptop, and during the viewing not only users share and comment, but they also perform other activities such as playing videogames, doing homework, reading…; activities that implies superior cognitive demands than the simply commentary of a viewing. Future research can deepen on the connected viewing through the network as it has been done in this Thesis. As for multitasking, we propose to analyze the types of activities, as well as to reflect on both the assimilation and the understanding of the consumed content while these activities are carried out simultaneously.
Szalkowski, Arkadiusz. "Digital Natives and Digital Immigrants in Poland and usage of new new media by Polish consumers of Internet and sport journalists on the example of Polish sport websites." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-22933.
Full textChen, Yin-Wang, and 陳銀旺. "Understanding Internet Banking Usage: Consumer Perception and IS Design." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/39791100769615434918.
Full text國立高雄第一科技大學
資訊管理所
91
Electronic commerce is significantly prospering with online finance service requirement increasing. For satisfying this requirement, banks provide Internet banking service to obtain or retain customer base. Internet banking is a web-based finance information system, web design quality becomes the determinant of satisfaction. However, the growths of website’s population increase significantly for several years in compare with the amount of Internet banking users. Obviously, the entry barriers of Internet banking are higher than banking sector perceived. Thus, we propose a framework based on Technology Acceptance Model plus system-enabled barrier to analyze the affecting factors. Then constructing an experimental design, which observes the diversity between user expectation and acknowledgement of Internet banking services. The finding shows that perceived factors affect Internet banking usage, system factors affect the usage partially, and personal characteristics factors are non-significant effect. It imply that psychological factors are the main determinants of the usage, follow with system factors. The contribution of this research is showing user reluctance of Internet banking usage. According to the finding, we suggest that Internet banking system development should make more consideration about interface simplification and human nature with target consumers. Furthermore, this research response to the TAM research finding and providing a viewpoint that not perceived factors but system factors affect Internet banking usage. For further research, this research provides an extending field for information system usage, which is related to both perceived factors and system factors.
Nam, Nguyen Khac, and 阮克南. "Development and Investigation of the Usage of Consumer Behavior in Internet Banking:the case of Vietnam." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/qkw5h4.
Full text國立虎尾科技大學
資訊管理研究所
101
Ecommerce (electronic commerce) with the support of the information technology applications have been popular with many consumers. One of the most useful applications is Internet banking service. In order to understand the using Internet banking in Vietnam of consumers, TAM (technology acceptance model) model is used to investigate the factors that influence the acceptance of new technology applications and how two factors including Perceived Usefulness and Perceived Ease-to-Use affect customers‘ Behavioral Intention to use the Internet banking services. This study aims to understand the consumers'' emotional and cognitive in using the online banking in transaction and find out the factors to improve consumer service and competitiveness in the electronic market in Vietnam. Three aspects are included in this research: (1) Reviewing of the rate of Internet banking users in Vietnam‘s Ecommerce, (2) Finding out the factors affecting consumer‘ satisfaction and the solutions in improving the competitiveness of service quality, and (3) Finding out the potential consumers from the b ehavioral intention. A total of 329 participants from Hanoi capital and HoChiMinh city were surveyed for the purpose of this study. The findings from this study show that the factors such as Perceived Ease-to-Use (PEOU), Perceived Usefulness(PU), Perceived Convenience (PC), Perceived Risk (PR) and Perceived Behavior Control (PBC) are significant influence on consumer behavior. In addition, there are differences between age and internet usage, between income and internet banking usage. Perceived Ease-to-Use (PEOU) is strongest influence to consumers.
LI, KUEI-HUNG, and 李奎宏. "The Influence of Consumer Types, Motivation Types of Internet Usage and Perception Value on the Advertising Effectiveness of Micro-Films." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7qprz7.
Full text中華大學
資訊管理學系碩士在職專班
101
In recent years, the popularization of technologies, such as, mobile Internet, smart phones, and cloud services becomes an important marketing trend to achieve the advertising effectiveness with micro-films. The main objective of this research is to discuss the influence of consumer types and motivation types of Internet usages on the advertising effectiveness of micro-films. In addition, this study explores factors, such as, the personal background of consumers, the experience of using Internet, on-line shopping experience and the perception value to micro-films, etc., and finds out whether these factors will affect the advertising effectiveness of micro-films or not. The hierarchical model was adopted into the advertising effectiveness of micro-films in this study to categorize the effectiveness into six levels for the further discussions: awareness, knowledge, liking, preference, conviction, and purchase. Both online questionnaires and physical questionnaires were used in this research. Total of 422 valid samples were collected with an effectiveness of 93.99%. This study targets on Taiwan Internet users as examples and focuses on the Internet consumers’ views of micro-films. The result shows that motivation types of Internet usages and consumer types affect the advertising effectiveness. At the same time, the higher perception value of consumers to micro-films is, the more significant advertising effectiveness to micro-films is. Furthermore, the advertising effectiveness of micro-films is impacted by the difference of consumers’ backgrounds, experience of Internet usages, and on-line shopping experience.
Zhuo, Qian-Ru, and 卓倩如. "Investigation on Consumers' Acceptance of Usage Based Insurance with Internet of Vehicles." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/99544578201541007689.
Full text輔仁大學
金融與國際企業學系金融碩士班
105
The purpose of this paper is to explore the consumer acceptability of usage based insurance (this article is referred to as UBI insurance) in the context of vehicle networking. The research and analysis are carried out by the combination of qualitative and quantitative research. This study first uses the interview method. The research selects two large insurance company management personnel or the project head as the interview object and takes the UBI insurance present situation and the future development as the topic to carry on the semi-structured interview. The visitors think that UBI insurance is the future development trend, but in mainland China market, insurance companies are still in the exploratory stage of UBI insurance. The insurance companies need to have national policy-oriented, in line with the transformation and upgrading of insurance companies to enhance their own credibility to win the trust of consumers. The product design should be tailored to different segments of the market to make different changes in order to save product costs and meet the personalized needs of consumers. For future development, the focus should be on improving the quality of services. In addition, the insurance companies in the positive innovation, but also need to increase cooperation with technology companies and big data companies to increase customer loyalty. Furthermore, this study uses questionnaires to collect sample data on vehicle owner's acceptance of UBI insurance, monitoring acceptance of funds and good degree of driving habits, and apply the linear regression model to find out the significant factors that affect consumers' purchasing tendency of UBI insurance. The results show that, first, the more the record, the lower purchase propensity of UBI insurance that consumers have. The future of insurance records in UBI is still likely to be an important indicator of whether consumers buy UBI insurance. Second, compared with traditional insurance, the higher the acceptance of UBI insurance, the higher purchase propensity of UBI insurance that consumers have. Compared to a single traditional insurance, personalized UBI insurance is more easily favored by consumers. Third, the higher the acceptance of personal information monitored during driving, the higher purchase propensity of UBI insurance that consumers have. The information security in the bigdata era highlights its importance. The insurance companies in the development of innovative products at the same time, should pay attention to consumer privacy protection.
Muzofa, Caroline Vimbai. "Online banking usage amongst South African consumers: an empirical study of the impact of current usage on future usage intention." Thesis, 2015. http://hdl.handle.net/10539/18847.
Full textThis research study investigated the key factors that contribute to both current usage and future usage intention of online banking by South African users. The research was focused on online banking from all banks and regions in South Africa, hence making the results generalisable to the South African context. The variables (Performance Expectancy, Effort Expectancy, Facilitating Conditions and Social Influence) were derived from UTAUT model. Trust, Switching Costs and Availability of Alternatives were also added. The conceptual model was moderated by age, gender and experience. The variables used within the study were derived from literature review based on previous studies. From a survey of 300 online banking consumers, results were drawn from 105 responses. In South Africa, Trust, Effort expectancy and facilitating conditions, presented significant and positive impact on future usage intention of using online banking. Age and Experience were also significant to Future Usage intentions. However Social Influence, Switching Costs and Availability of Alternatives do not play a considerable role in influencing the user’s future usage in South Africa. While current usage did not directly impact future usage intentions of using online banking, the findings on frequency of usage and functionality (applications) added value to understanding the concept of current usage. The model had an R2 = 0.25 which suggests that within the South African context, there are more factors to be considered for academia and practitioners to understand online banking behaviour amongst consumers. We cannot completely apply theories and models from other countries to the South African context. There is a need to look at factors unique to South Africa, including how customers interpret questionnaires. The research also contributes to the current body of work and interest by banks in South Africa to move from “bricks to clicks”, (moving customers from the branches onto electronic platforms) that are more accessible from any location, and require less staff to operate. To do that, practitioners need add “trust” factors to online banking as well as increase frequency of users logging on to transact. It is vital for banks to also focus on functionality that is simple, reliable and dependable, as well as adds value to customers to ensure their frequent and continued usage thereof.
Yang, Ju-Chieh, and 楊茹絜. "Analysis of Consumers'' Motivation of Internet Usage Before, During, and After Traveling." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/42469923877180653285.
Full text國立中興大學
科技管理研究所
100
In view of non-smokestack industry and the Internet booming, travelers aren’t limited to plan their journeys through travel agency or read travel books. Instead, they widely use the Internet to get the travel-related information, and publicly recommend or comment the spots. In the past, most of researches weren’t separated the travel period. However, it is different that the travelers how and why to use the Internet in different stages of travel. The purpose of this study is to understand the travelers’ motivation of usage the Internet in different timing. Therefore, in this study the travel period will be divided into three phases: before traveling, during traveling, and after traveling. “Uses and gratifications theory” is one of the most influential theories that are used in media research. This study has two-phase survey. The first stage is open questionnaire, based on “Uses and gratifications theory”, to collect the keywords which are consumers’ motivation of Internet usage. The second stage is survey. Both of Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) are used to analysis 435 questionnaires. The results show four dimensions for each traveling stage could encourage the travelers to use the Internet.. Before traveling (Convenience, travel reviews, price rating, information collecting) ; during traveling (Real-time sharing, real-time queries, entertainment, real-time interaction) ; after traveling (Community share, network resources, leisure, website operators) Before traveling, consumers focus on collecting and comparing the comprehensive travel information. During traveling, they focus on the immediate travel experience sharing and emotional exchanges. After traveling, they focus on manage the community website and record the tourism notes. In the future, tourism-related operators can self-determine whether they have the characteristics to attract travelers to use their site or software, when they conducting e-commerce marketing.
Maduku, Daniel Kofi. "Understanding retail bank customers’ attitude towards and usage of cell phone and internet banking services in Gauteng, South Africa." Thesis, 2012. http://hdl.handle.net/10210/8029.
Full textThis dissertation reports on the findings of a study conducted in order to understand the factors that impact on retail bank customers‘ attitudes towards and usage of internet and cell phone banking services in Gauteng, South Africa. A conceptual model based on the Technology Acceptance Model (TAM) plus other variables including trust, subjective norm and demographic variables was used to help understand factors that impact on adoption of electronic banking. Data was collected from customers of the four biggest banks in South Africa namely ABSA, Standard Bank, First National Bank and Nedbank. A total of 394 usable responses were obtained. Statistical Package for Social Science (SPSS) was used to analyse the data. A number of statistical tools were used in the analysis including descriptive statistics, correlation analysis correlation analysis, regression analysis and independent sample ttesting. The findings of the study reveal that customers‘ attitude towards internet and cell phone banking contributes significantly to customer‘s intention to start using or continue using internet and cell phone banking services. The findings also show that while differences in attitude may exist between customers across different demographic groups, demographic factors, alone, are weak predictors of attitude. The study found that perceived usefulness, perceived ease of use and trust; significantly contribute to customers‘ attitude towards internet and cell phone banking. Of these variables, trust emerged as the most important predictor of attitude towards internet and cell phone banking while the subjective norm was found to be the weakest predicator of attitude. The findings have wider implications on efforts aimed at attracting more customers to start using or continue using internet or cell phone banking services. The implications have also been discussed and suggestions for future research made.
Luz, Inês Loureiro. "A utilização da internet em casa: Uma avaliação da influência das crianças." Master's thesis, 2010. http://hdl.handle.net/10071/3834.
Full textThe influence of children in the family consumptiondecisions are increasing. Academic research demonstrated that family size, children demographics and product characteristics are important moderator factors on this, influence. In Portugal several studies analyzed that the evolution of family structure has contributed to the growth of child influence in family consumption. This research aims to analyze the roleof children in determining the family’s consumption of Internet services. Nowadays children is viewed as a technological generation for whom is quite important having an active behaviour and belonging to a reference group. They are behaving as heavy users of internet, such as Facebook, etc.. Also, there has been an increase of technological incentive form companies and public institutions, followed by an increase of subscriptions and Internet service usage. Combining all these factors, we can predict that children will have influence in familyconsumption decisions regarding to the Internet service. After a review of the literature on the families’ consumption behaviour and the use of internet, some hypothesis were formulated. An on-line survey was held, through social networks, obtaining 155 responses of individuals with children from 6 to 17 years old. Results suggest that children have some influence regarding usage of home Internet service, once child needs, children age average, and the number of children in the household influenced Internet usage frequency.