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Books on the topic 'Internet advertising'

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Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

Woodberry, Samantha. Internet advertising: Is advertising on the internet the way forward for the advertising industry?. London: LCPDT, 1998.

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2

Moscardelli, Deborah M. Advertising on the Internet. Upper Saddle River, NJ: Prentice Hall, 1999.

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3

Ilves, Laura S. Internet advertising and sales. Hauppauge, N.Y: Nova Science Publisher's, 2010.

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4

Brad, Aronson, ed. Advertising on the Internet. New York: Wiley, 1997.

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5

Brad, Aronson, ed. Advertising on the Internet. 2nd ed. New York: Wiley, 1999.

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6

W, Schumann David, and Thorson Esther, eds. Internet advertising: Theory and practice. Mahwah, N.J: Lawrence Erlbaum Associates, 2006.

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7

Testerman, Joshua O. Web advertising and marketing. Rocklin, Calif: Prima Pub., 1996.

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8

Tuten, Tracy L. Advertising 2.0. Santa Barbara: Greenwood Publishing Group, 2010.

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9

Cunningham, Court. Local online advertising for dummies. Hoboken, NJ: Wiley, 2010.

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10

Charles, Warner. Media selling: Television, print, the Internet, and radio. 4th ed. Malden, MA: Wiley-Blackwell, 2009.

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11

Fahey, Mary Jo. Web advertising and marketing by design. Redmond, Wash: Microsoft Press, 1998.

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12

Zhu, Xingquan. Fraud Prevention in Online Digital Advertising. Cham: Springer International Publishing, 2017.

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13

Nagle, Jeanne M. Careers in Internet advertising and marketing. New York: Rosen Publishing, 2014.

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14

Nicholas, Melissa. Effectiveness of advertising on the Internet. London: LCP, 1999.

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15

Webster, Robin. Web site management & internet advertising trends. 4th ed. New York, NY: Association of National Advertisers, Inc., 2000.

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16

Zimmerman, Jan. Marketing on the Internet. 4th ed. Gulf Breeze, FL: Maximum Press, 2000.

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17

Zimmerman, Jan. Marketing on the Internet. 3rd ed. Gulf Breeze, FL: Maximum Press, 1998.

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18

Hua, Xian-Sheng. Online multimedia advertising: Techniques and technologies. Hershey, PA: Information Science Reference, 2011.

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19

Zimmerman, Jan. Marketing on the Internet: Seven steps to building the Internet into your business. 5th ed. Gulf Breeze, FL: Maximum Press, 2001.

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20

Zimmerman, Jan. Marketing on the Internet: Seven steps to building the Internet into your business. 6th ed. Gulf Breeze, FL: Maximum Press, 2003.

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21

Varagić, Dragan. Vodič kroz raj i pakao Internet marketinga: Saveti za kreiranje uspešnog poslovanog prisustva firme na internetu : kako imati finansijske koristiod interneta. Novi Sad: Prometej, 2002.

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22

Arnsby, Stephen. A guide for publishers: Publishers to internet internet market advertising. London: LCP, 2001.

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23

Lewis, Herschell Gordon. Cybertalk that sells. Lincolnwood, (Chicago), Ill: Contemporary Books, 1998.

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24

Davis, Harold. Google advertising tools. 2nd ed. Beijing: O'Reilly, 2010.

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25

1983-, Behboudi Mehdi, ed. Online advertising and promotion: Modern technologies for marketing. Hershey, PA: Business Science Reference, 2012.

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26

Salas, Nestares Ma Isabel de. La comunicación publicitaria interactiva en Internet. Valencia: Fundación Universitaria San Pablo C.E.U., 1999.

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27

Udekwu, Helen. The Potential of Advertising on the Internet. London: LCP, 1999.

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28

Internet advertising. 2nd ed. Hampton: Key Note Ltd, 2001.

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29

Grahan, Sophia. Internet Advertising. Lulu Press, Inc., 2010.

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30

Thorson, Esther, Shelly Rodgers, and David W. Schumann. Internet Advertising. Taylor & Francis Group, 2007.

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31

Batra. Advertising Management and Advertising Internet Package. Prentice-Hall, 2001.

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32

Zeff, Robbin, and Brad Aronson. Advertising on the Internet. Wiley & Sons, Incorporated, John, 2009.

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33

Anderson, Simon P. Advertising on the Internet. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780195397840.013.0014.

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34

Aronson, Bradley, and Robbin Lee Zeff. Advertising on the Internet. Wiley & Sons, Incorporated, John, 2001.

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35

Internet Marketing, SEO & Advertising. MultiMedia Publishing, 2014.

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36

Harper, Ralf Jakobi, and Eugene Marlow. Internet Advertising : Click Here. Van Nostrand Reinhold, 2001.

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37

Publications, USA International Business. Us Professional Internet Advertising. Intl Business Pubns USA, 2006.

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38

Meeker, Mary. The Internet Advertising Report. HarperCollins Publishers, 1997.

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39

Topics in Internet advertising. 2007.

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40

Advertising Principles: Internet Manual. McGraw-Hill Companies, 1998.

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41

Wang, Chao, and Peng Liu. Computational Advertising. Taylor & Francis Group, 2021.

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42

Kuegler, Thomas J. Jr. Web Advertising and Marketing. 3rd ed. Premier Press, 2000.

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43

Thomas, Glenn. Great Interactive Advertising. John Wiley & Sons, 2003.

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44

(Editor), David W. Schumann, and Esther Thorson (Editor), eds. Internet Advertising: Theory and Research (Advertising and Consumer Psychology). 2nd ed. Lawrence Erlbaum, 2007.

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45

Publications, USA International Business. US Professional Internet Advertising Handbook. Intl Business Pubns USA, 2003.

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46

Internet Advertising: Theory and Research. Psychology Press, 2012.

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47

Vurro, Marcella. Critical Evaluation of Internet Advertising. GRIN Verlag GmbH, 2010.

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48

Wild, Ingo. Online-Advertising: Werbung im Internet. GRIN Verlag GmbH, 2007.

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49

Arens, William F. Contemporary Advertising: Internet Exercise Book. Mcgraw-Hill College, 1999.

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50

Publications, USA International Business. Professional Internet Advertising for Lawyers. Intl Business Pubns USA, 2003.

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