Journal articles on the topic 'Internet advertising Psychological aspects'
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HOVHANNISYAN, S. V., Y. P. HULA, O. V. MAZNICHENKO, and O. A. BOLDYREVA. "CURRENT DESIGN TRENDS IN COMPUTER GAME ADVERTISING." Art and Design, no. 4 (October 6, 2022): 29–41. http://dx.doi.org/10.30857/2617-0272.2021.4.3.
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The purpose of the study is to analyze and identify the main trends in computer game advertising and its design. Research of functional and visual features of the design of certain types of Internet advertising.
Methodology. The research methodology is based on a systematic analysis of scientific works mainly thematically related to Internet advertising and the features of its design for different platforms. Visual analytical, comparative, and monographic methods of scientific analysis of sources are used in this paper.
Results. The current trends in advertising, which are most relevant for the gaming industry today, were studied. Therefore greater emphasis has been placed on the three most popular and relevant to the game field types of online advertising and their graphic design features. Based on the analysis of scientific works and responses from people on Internet sites, a significant interest in Internet advertising was found in contrast to traditional form of advertising, namely the banner, video advertising and blogging. The features, advantages, and disadvantages of each of these types of online advertising have been identified. It has been clarified which aspects in the design of these types of advertising are important. The reasons for the success of the use of these types of online advertising in the field of games and their psychological impact on the consumer are analyzed. The importance of the right approach to the design of these types of advertising is determined.
Scientific novelty of the research lies in summarizing previous research on this topic and identifying the features of certain types of online advertising, structuring information about the advantages and disadvantages of each, identifying the design features of each type, as well as analyzing the reasons for their success in gaming and the role of graphic design in this.
Practical significance. Research materials can be used as a theoretical basis for the creation of projects related to computer games advertising. Researched information and scientific materials of various authors allowed us to create an informative article, the content of which can be useful in developing appropriate design projects and choosing the direction of advertising for them.
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Coles, Bryn Alexander. "Internet users’ neutralization of the morality of advertisement blocking." Text & Talk 38, no. 6 (November 27, 2018): 683–703. http://dx.doi.org/10.1515/text-2018-0019.
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Abstract Internet revenue is currently threatened by an increase in the use of advertisement blocking software. This presents a moral problem for Internet users, as by blocking advertisements, they deprive content creators of income for their work. Four hundred and thirty-six comments taken from three naturally occurring online discussions were analyzed from a discursive psychological perspective to explore how posters engage with online debates concerning the morality of blocking advertisements. Posters were found to orientate to a moral dimension against blocking online advertisements. They sought to manage this moral dimension by drawing upon the neutralization techniques of denial of responsibility, denial of injury, condemnation of the condemners, and appeals to higher loyalty. Two aspects of neutralization discourse have also been shown to be used in a novel manner. Rather than denying the victim, Internet users adopt the subject position of “victim” for themselves. Rather than denying injury, they present themselves as injured by online advertising. Posters here present blocking online advertisements as being in their own best interests. In order to change this behavior, then, advertisers must reposition themselves with consumers, to orientate to the presence of advertising online as mutually beneficial, rather than parasitic.
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Shelenkova, Natalia. "THE INFLUENCE OF ADVERTISING ON THE FORMATION OF VALUE ORIENTATIONS OF YOUNG PEOPLE." Psychological Journal, no. 6 (March 30, 2021): 74–82. http://dx.doi.org/10.31499/2617-2100.6.2021.229298.
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The article analyzes the issues of value orientations of young people under the influence of advertising and advertising images. The definition of "advertising", "value orientations" is revealed. Research on this problem is analyzed, which can be divided into three areas: the study of the genesis of advertising, the study of advertising theory, as well as consumer behavior and the influence of psychological factors on product choice and perception of advertising. Features of an age category (youth) which are subject to influence of advertising, owing to the psychological features, emotional instability are revealed. The role of advertising, both positive and negative, in the choice of values, formation of motives, lifestyle, model of youth behavior is revealed.
The research was conducted on the basis of the Faculty of Social and Psychological Education of the Uman State Pedagogical University named after Pavlo Tychyna. The sample was 50 students aged 18 to 22 years. The gender aspect did not take into account.
The survey (survey) of student youth made it possible to determine the opinion of respondents who believe that advertising dictates a particular lifestyle, at the same time it helps to learn about products and navigate when buying, and a large percentage of respondents believe that advertising is depressing. A significant number of respondents admitted that they made purchases under the influence of advertising.
Young people also point out that family, health and love are important values, although they do not put these values first. Problems such as aimless leisure time on the Internet and in front of the TV, increased value of money and career in the life priorities of young people were revealed.
The author concludes that the impact of advertising on the formation of value orientations has been confirmed, but is not critical, and there is a need to develop measures to reduce the impact of commercial advertising to correct the negative effect and create a basis for traditional values and behaviors.
Keywords: advertising, influence, youth, value orientations, advertising image, stand-marking.
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Trifu, Alexandru. "Online Information through Publicity and The Consumers’ Perception The controversial case of Ryanair." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 8 (October 30, 2015): 2418–24. http://dx.doi.org/10.24297/ijmit.v10i8.2051.
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The online publicity/advertising is a form of promotion utilizing the internet as a quasi-exclusive mean of marketing, serving to attract new customers in larger numbers at costs as low as possible. The online advertising is considering actions by which the organization submits to general or specific audience information on its products and services, its brand names or more about itself. The online advertising success depends significantly on a solid knowledge of the advertising domain in general, on a good knowledge of internet as a medium of communication and prompt information, as well as on the consumer reaction and feedback.As it is an area of utmost interest, where time equals money literally, the air transportation and especially the low-cost air transportation involves a need for a versatile and offensive online advertising.The case analyzed is paradoxical underlying perhaps the microeconomics principle of communicating vessels applicable to any system, but favorable to consumers (in this case). Even inconveniencies occurred (extra fees, more curious requirements regarding luggage, services on board…), by overall, hence in a balanced situation, the possibilities to get sound and in a shorter time at destination, is more appreciated by the consumers (passengers).We speak about a psychological aspect in the relationship customer- service provider, meaning that the consumer retains the needed information, brand, even under the publicity form and becomes attached to the activity or service which brings him profit (tangible or not tangible).
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Mingazov, R. N., S. A. Gureev, V. V. Zotov, A. E. Popel, O. A. Belisheva, and E. N. Mingazova. "FEATURES OF NUTRITION OF ADOLESCENTS IN THE TWENTIES OF THE XXI CENTURY AS A HEALTH RISK FACTOR." Problems of Social Hygiene, Public Health and History of Medicine 30, s1 (December 15, 2022): 1078–82. http://dx.doi.org/10.32687/0869-866x-2022-30-s1-1078-1082.
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Adolescence is considered a vulnerable period of life due to the influence of factors that potentially contribute to the formation of unhealthy eating behavior. At the same time, the role and importance of healthy nutrition, as well as the process of forming habits and skills of good nutrition, are especially important for adolescence and adolescence, taking into account their fertility potential.Significant factors influencing the formation and changes in the eating behavior of adolescents and youth are indicators of the economic and social development of the country, place of residence, the level of income of the population, including family income, the level of education of parents, the opportunity to engage in physical education and sports, advertising pressure, including including television and on the Internet, the state of society and industry, the degree of psychological well-being in the family and school environment, the level of complexity of personal and communication problems of young people. In order to improve eating behavior and health, reduce the consumption of unhealthy foods among adolescents and young people, systemic actions are needed that target various eating habits. It is important that the activities take into account the emotional, socio-economic and cultural aspects of the life of young people in different countries.
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Montero-Díaz, Julio, Manuel-Jesús Cobo, María Gutiérrez-Salcedo, Francisco Segado-Boj, and Enrique Herrera-Viedma. "A science mapping analysis of ‘Communication’ WoS subject category (1980-2013)." Comunicar 26, no. 55 (April 1, 2018): 81–91. http://dx.doi.org/10.3916/c55-2018-08.
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Communication Research field has an extraordinary growth pattern, indeed bigger than other research fields. In order to extract knowledge from such amount, intelligent techniques are needed. In such a way, using bibliometric techniques, the evolution of the conceptual, social and intellectual aspects of this research field could be analysed, and hence, understood. Although the communication research field has been widely analysed using bibliometric techniques and science mapping tools, a conceptual analysis of the whole communication research field is still needed. Therefore, this article introduces the first science mapping analysis in the communication research field based on the Web of Science Subject Category "Communication," showing its conceptual structure and scientific evolution. SciMAT, a bibliometric science mapping software tool based on co-word analysis and h-index, is applied using a sample of 33.627 research documents from 1980 to 2013 published in 74 main communication journals indexed in the Journal Citation Reports of the Web of Science. The results show that research conducted in the communication research is concentrated on the following sixteen disconnected thematic areas: “children”, “psychological aspects”, “news”, “audience”, “surveys”, “advertising”, “health”, “relationship”, “gender”, “discourse”, “telephone communication”, “public relation”, “telecommunications”, “public opinion”, “activism” and “internet”. These areas have progressively disconnected among them, which drives to a Communication field relatively fragmented. El campo científico de la comunicación ha experimentado un enorme crecimiento a lo largo de los años, superando incluso a algunas áreas científicas consagradas. Mediante el uso de técnicas bibliométricas, podemos analizar la evolución conceptual, social e intelectual de esta área, así como comprenderla. En particular, el área de «Comunicación» ha sido ampliamente estudiada desde un punto de vista bibliométrico, pero no se ha realizado un análisis conceptual global del área englobado en un marco longitudinal. En este sentido, este artículo muestra el primer análisis de mapas científicos del área de investigación de la comunicación basándose en la Categoría de la Web of Science «Communication», centrándose en la estructura conceptual y cómo esta ha evolucionado. El estudio se ha realizado mediante la herramienta de análisis de mapas científicos SciMAT, basada en los mapas de co-palabras y en el índice-h. Un conjunto de 33.627 artículos científicos, publicados entre 1980 y 2013 en las 74 principales revistas del Journal Citation Reports de la Web of Science, han sido estudiados. Analizando los resultados, podemos destacar que la investigación llevada a cabo en el área de la comunicación se ha centrado en dieciséis áreas temáticas: «infancia», «aspectos psicológicos», «noticias», «audiencias», «sondeos», «publicidad», «salud», «relaciones», «género», «discurso», «comunicación telefónica», «relaciones públicas», «telecomunicaciones», «opinión pública», «activismo» e «Internet». Estas áreas se han desconectado entre ellas progresivamente, lo que conduce a un campo relativamente fragmentado.
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Mutalieva, Ardak, Irina Savchuk, Laura Orazgaliyeva, Gulnar Jumazhanova, Akmaral Zhumykbayeva, and Eugenia Sheveleva. "Evaluation of psychological and pedagogical strategies for creating gender motivation in modern glossy magazines as an “Overton Window” in an electronic and digital society." SHS Web of Conferences 88 (2020): 01027. http://dx.doi.org/10.1051/shsconf/20208801027.
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The authors consider modern glossy magazines as a tool for constructing and transforming gender attitudes in the context of psychological and pedagogical strategies for constructing gender in the conditions of an electronic-digital society and the specifics of communication in a pandemic situation of self-isolation, when information from the Internet has a dominant influence on modern people. A special aspect belongs to the analysis of the “Overton window” mechanism in preserving and / or transforming established gender roles in the modern electronic information society. Magazine discourse at the beginning of the 21st century acts as a powerful tool for influencing the recipient in a situation where digital communication and electronic advertising discourse prevail. The authors analyze the phenomenon of creating motivation for predictable gender behaviour, which is influenced by electronic glossy magazine discourse, considered from the perspective of psycholinguistics. The authors define this type of discourse as a special type of discursive process that acts as an explicit tool of globalization. The authors use the author’s synergetic approach based on the methods of linguistics, pedagogy, psychology and economic management as a methodology. The authors emphasize the novelty of this discourse in the context of its influence on the formation and transformation of the modern language personality in the context of gender stereotypes. The relevance of the research is emphasized by the fact that glossy mass-media discourse is the latest in terms of the chronology of the historical process. It actualizes the poly-ethno-socio-cultural and educational space of the beginning of the XXI century, demonstrates the processes of transformation of gender attitudes in the context of unification and globalization in the value orientations of the “philosophy of glamour”.
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TKACHENKO, IRYNA, ELENA YENSKAYA, and ANATOLY MAKSIMENKO. "APPLICATION OF INNOVATIVE TECHNOLOGIES IN PRACTICAL WORK WITH FUTURE CHOREOGRAPHY SPECIALISTS." Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University. Series: pedagogy, no. 2 (April 6, 2021): 94–102. http://dx.doi.org/10.25128/2415-3605.20.2.13.
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The expediency of innovative technologies application in practical work with future choreography specialists in higher education institutions has been substantiated. It has been established that the value of innovative technologies implies the unleashing of the future choreographers’ creative potential, formation of a stable motivation to learn, ensuring a high creative result in the educational process. On the basis of general scientific (analysis, systematization, generalization) and specific scientific (comparative analysis) methods of scientific research, the differences of the innovative technologies has been found out. As a result, pedagogical, organizational and managerial innovations are used in the practical work with future choreography specialists.
It has been proved that the creation and realization of various types of programs (author’s, block, integrated), additional developing disciplines (gymnastics, bases of acting skill), game technologies, technologies of “project training” (report concert, master class, academic show), information technologies (digital, video and audio technologies, computer multimedia technologies, artificial intelligence technologies, Internet and communication technologies, virtual reality modeling technologies), non-traditional methods of pedagogical process organization (binary approach, trainings) are fundamental in pedagogical innovations.
Non-traditional forms of the educational process organization, technology of “collaborative learning”, innovative methods of space and time organization, technology of health-saving learning, information technologies are components of organizational innovations that provide future choreographers with a sense of tolerance, collectivism and also have a psychological influence on emotional state, behavior, attitude to classes, the level of mastering general and professional competences. The professional activity of future choreography specialists, in particular leadership of the choreographic team, requires mastering managerial innovations (marketing and advertising, basics of entrepreneurship, management principles, information provision of management, cultural and artistic projects, basics of business planning, fundraising techniques) that form image and reputation of the latter. The study does not include all the aspects of the issue of using innovative technologies in practical work with future choreographers and shows the need for its further development in such promising areas as optimizing the content of higher choreographic education by means of information technology, especially teaching choreographic disciplines in conditions of distance learning.
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Mizfar, Fityan, and Aldon Sinaga. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI INSTAN." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 11, no. 2 (September 4, 2017): 175. http://dx.doi.org/10.20961/sepa.v11i2.14172.
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Coffee (Coffea sp), has an important role as a significant influence in live and livelihood of majority community as well as foreign exchange earner for state. It is known that coffee is one of flagship products in Indonesian commodities, noted that Indonesia is one of the world's largest coffee exporting nation. Instant coffee which is available at this time has been accepted by community which is caused by two factors.First, manufacturers build consumer perceptions that the products are kind of instant coffee beverage that offers practicality in its presentation, and not leaving a coarse powder or residue when drunk. Second, intelligence producers through advertising, where instant coffee is identical with urban culture, modern society, and people who are always busy with various kinds of work which spends time. The research goal was to identify the factors influencing consumer decision in buying instant coffee, especially coffee consumers on internet social networking users, by using Quota NonProbabilistic Sampling. The data analysis in this study used multiple regression analysis. The population was the entire of social networking users both personal and group. The results showed that the factors influencing consumer decisions in buying instant coffee were: sex (1.555), duration of activity or working hours (0.933), education (0.198), and information (0.928). Sex factor (1.555) was dominant to influence consumer decisions in buying instant coffee. This occurred because there was psychological aspect that could pose great effects. It is recommended for entrepreneurs in marketing products through television media to be more enhanced because most consumers find out information about coffee through the media. And for further researchers, it is expected to examine other factors that may affect consumers in making decision in buying instant coffee.
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Denisova, Ekaterina, Anna Kruchkova, Natalia Klimova, and Eugene Borokhovski. "Students Internet usage: psychological and pedagogical aspects." SHS Web of Conferences 70 (2019): 06002. http://dx.doi.org/10.1051/shsconf/20197006002.
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The article presents the results of studying the psychological characteristics of students in connection with their digital behavior. Authors assume that digital behavior of students can be associated with the features of their self-awareness, self-appraisal and value-semantic sphere. In addition, the importance of individual components in the hierarchy of educational values is studied in connection with personality characteristics. The study involved 102 people - students specializing in the social sciences and humanities. As a result, the authors found that students’ digital behavior in terms of the online presence is associated with their self-awareness, self-appraisal and value-semantic sphere. Students who spend online less than three hours a day will be more active, extroverted and confident in their real life (offline) than those who spend more time online. The importance of individual components in the hierarchy of educational values is associated with the features of self-awareness, self-attitude. Self-appraisal, self-confidence, sense of independence and high appreciation of one’s individuality are associated with a greater intellectual need, a more active and conscious desire to improve their own competence.
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Khaustov, M. M. "The Theoretical Aspects of Advertising Campaigns on the Internet." Business Inform 7, no. 498 (2019): 350–61. http://dx.doi.org/10.32983/2222-4459-2019-7-350-361.
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Olejniczak, Aneta. "Advertising – psychological aspects of the influence of marketing tricks." Transactions of the Institute of Aviation 223, no. 2 (April 9, 2012): 149–70. http://dx.doi.org/10.5604/05096669.1080382.
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Korol, Lidiya, and Svitlana Maksymets. "PSYCHOLOGICAL ASPECTS OF INTERNET IMPACT ON PERSONALITY FORMATION." Science and Education 42, no. 5 (May 2016): 189–93. http://dx.doi.org/10.24195/2414-4665-2016-5-30.
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Kibitov, A. O., A. V. Trusova, and A. Yu Egorov. "INTERNET ADDICTION: CLINICAL, BIOLOGICAL, GENETIC AND PSYCHOLOGICAL ASPECTS." Вопросы наркологии, no. 3 (2019): 22–47. http://dx.doi.org/10.47877/0234-0623_2019_3_22.
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Joinson, Adam, and Phil Banyard. "Psychological aspects of information seeking on the Internet." Aslib Proceedings 54, no. 2 (April 2002): 95–102. http://dx.doi.org/10.1108/00012530210435220.
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Piskozub, L. Y., and M. M. Koliano. "Psychological influence of advertising on the Internet consumer (special poll results)." Printing and Publishing 2, no. 80 (2020): 196–207. http://dx.doi.org/10.32403/0554-4866-2020-2-80-196-207.
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Лугова, Вікторія Миколаївна, Яна Миколаївна Кущ, and Дарина Євгенівна Архипова. "ПСИХОЛОГІЧНІ АСПЕКТИ РЕКЛАМИ ЯК ІНСТРУМЕНТУ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ." Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 127, no. 5 (March 29, 2019): 102–10. http://dx.doi.org/10.30857/2413-0117.2018.5.10.
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The paper provides insights to psychological aspects of advertising as marketing communication tools as well as a social and psychological phenomenon. The study seeks to explore the different types of advertising subject to their various effects on consumers, revealing the nature of rational and emotional advertising and the methods of their influence on consumers. The structure of socio-psychological effects of advertising on consumer’s behavior is also disclosed by accounting for their cognitive (gnostic), affective (emotional), conative (behavioral) characteristics. It is assumed that a cognitive component involves the analysis of mental processes and of the information processing model, in the first place: sensation, perception, attention, thinking, memory, etc. The emotional (affective) component is associated with identifying the aspects that foster an emotionally colored attitude towards the advertisement and the product itself. It is argued that the analysis of a behavioral pattern should focus on the study of human behavior underpinned by its purchasing habits under the influence of advertising. The following types of advertising effects have been investigated: AIDA, AIDMA ACCA, DIBABA, DAGMAR and AISAS. The core nature of psychological impact of advertising is disclosed by each of its basic driving elements: attention, interest, motive, action. The methods of advertising psychological effects described in the works by domestic and foreign researchers are discussed. The insights on suggestion and persuasion as the key powerful techniques of psychological influence have been provided. The research findings also present a range of factors regulating human behavior in the advertising environment, revealing the external and internal drivers and effects suggested by the national and foreign scientists. The criteria framework for studying consumer psychological typologies is presented along with suggesting a consumer typologies classification.
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Shurmina, Irina. "Digital advertising: regulations and challenges in Russia." Interactive Entertainment Law Review 3, no. 1 (September 1, 2020): 59–66. http://dx.doi.org/10.4337/ielr.2020.01.06.
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Advertising on the Internet showed fascinating results in Russia in 2019 – according to the statistics of the Association of Communication Agencies of Russia (ACAR), the Internet was the only growing platform of advertising distribution, while such channels as TV, radio and printed media shortened their advertising profits. Along with growth of the online advertising market the interest and attention to legal aspects of digital advertising is increasing. Cases on digital advertising are always creative just like advertising itself is. The main challenges relate to the application of regular requirements of the advertising law, which are already well understood in the TV or radio business, to the Internet. While doing this, we in Russia also take into account international experience and trends in the field of digital advertising and try to predict further development of legal landscape and practice.
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Kononenko, Anatoliy, and Oksana Kononenko. "PSYCHOLOGICAL ASPECTS OF CIBERCOMMUNICATING INDIVIDUAL DEPENDENCE." International Journal of New Economics and Social Sciences 7, no. 1 (June 29, 2018): 233–44. http://dx.doi.org/10.5604/01.3001.0012.2698.
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The article deals with the main approaches to the study of the problem of cybercommunicative personality dependence in domestic and foreign psychology. It is shown that the problem of psychological predisposition has not been studied in the foreign psychology, mainly the various aspects of the study of dependence, which are conducted in the main directions as an individual variable - cognitive, motivational, emotional and behavioral characteristics of the dependent personality and as a set of behavioral features. The problem of dependent personality is represented by several areas: dependence on the Internet, network gambling and other numerous varieties of dependence. Mostly dependence is seen as a consequence of interpersonal transactions within social groups that create the effect of "social dependence"; dependence as a set of behavioral features. In Ukrainian psychological science, in broad sense, addiction is seen as a specific way of thinking, perception and interpretation, of feeling and of the outside world. The main features of online dependencies are: obsessional passion for work at a computer (games, programming or other activities); pathological commitment to online gambling, online auctions or virtual purchases; Dependence on the social use of the Internet (chatting in chat, group games and teleconferencing), etc.
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Gromová, Edita, Daniela Müglová, and Emília Perez. "Culture in advertising and advertising in culture: Communication, translation, representation." Ars Aeterna 9, no. 2 (December 20, 2017): 81–92. http://dx.doi.org/10.1515/aa-2017-0011.
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Abstract The authors of the paper focus on the intercultural dimension in the translation of advertising texts, attempting to compare and illustrate the influence of cultural elements upon advertising text-creation in American, German and Slovak cultural spaces. Reflecting the social, psychological and cultural aspects of translation transfer, they survey the tension between the domestic and the foreign and consequent choices in translation strategy. They present tendencies observed across a span of almost two decades in the translation of advertising texts into Slovak and provide possible explanations for their development.
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Ushchapovska, I. V., and R. Ye Podvalna. "WEBSITE AS A MEANS OF ADVERTISING CITIES OF THE WORLD: STRUCTURAL-SEMANTIC AND PRAGMATIC ASPECTS." Linguistic and Conceptual Views of the World, no. 68 (1) (2021): 131–41. http://dx.doi.org/10.17721/2520-6397.2021.1.11.
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The article actualizes the study of websites as a means to promoting cities around the world and highlights the main structural and semantic characteristics of advertising sites hosted on Internet platforms. The pragmatic role of a lexical unit of advertising texts is investigated. The concepts of website and advertising text are defined, the main ways of information transfer through advertising text were described. Definitions of the concepts such as advertising, advertising text, strategy, website, and related concepts are provided. After researching the selected advertising texts, the structural and semantic characteristics of advertising on websites, and the main ways of transmitting information, such as verb sentences, simple nominative sentences, and elliptical sentences are analyzed. The pragmatic means of advertising campaigns on websites includes constructions, such as Top + Numeral, Must + V., Let + Inf, and so on. Examples of pragmatic websites are also considered. Samples and purposes of using this approach are given. There are various strategies for advertising and promoting cities and countries around the world on Internet platforms. The most popular and effective are the use of different language techniques (motivational, interrogative, negative sentences) and the strategy of the association. The advertising text is noted to embody a communicative and pragmatic guideline. In the advertising message, there is a presentation of the goods to the target audience. Thus, the main load is the language code, which is aimed at a special category of people. A small number of works on this topic indicate the need for a more detailed study of the issue.
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Пономарев and Vladimir Ponomarev. "Innovative Aspects of Advertising in Traditional Media." Socio-Humanitarian Research and Technology 4, no. 4 (December 20, 2015): 44–49. http://dx.doi.org/10.12737/17197.
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Traditional media play an important role in the modern
information society life. It is common practice to consider radio,
television, outdoor advertising and print publications as the main
traditional media. The importance of identifying of traditional
media’s innovative aspect as indispensable stage of their efficiency
increasing is emphasized in this paper. Two essentially different
areas of print advertising are considered: specialized newspapers
and glossy magazines. Major innovative approaches to press advertising
are reveals as follows: synchronization of printing issue and
web-site content (for specialized newspapers), and use of a magazine
PDF-version, E-INK-technologies and magalogs (for glossy
magazines). Differences in innovative advertising technologies
applying depending on media size are pointed out, and examples
for outdoor advertising are provides as follows: use of wind resistant
large-sized billboards («ribbon technologies») and holographic
images for posters. Innovative solutions for various media are offered
as follows: Internet-radio stations’ projects and broadcasting sponsorship
(for radio advertising), possibility for television broadcasts
viewing from a TV-channel corporate web-site, and virtual product
placement (for television). Innovative approaches to the old media
are considered in detail in the paper. The innovative advertising
technologies’ role in the traditional media in a context of modern
information environment is defined.
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El-Dali, Hosni M. "The Language of Consumer Advertising: Linguistic and Psychological Perspectives." Studies in Linguistics and Literature 3, no. 2 (April 12, 2019): 95. http://dx.doi.org/10.22158/sll.v3n2p95.
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<em>This study examines the consumer advertising which is directed towards the promotion of some product or service to the public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the 21st century; the advertising text. It focuses on the interaction of language, image and layout, and examines advertising persuasive strategies. In doing so, it draws on various linguistic (particularly pragmatic, psycholinguistic and sociolinguistic) theories. In addition, this study provides analyses of some ads, using different ways of interpretations; and ends with a discussion on the interrelationship between culture (schemes) and advertising discourse. In this connection, instances from the Egyptian media, and their analyses are provided, with a view to clarifying some rhetorical categories in Arabic Advertising, and showing that texts construct meaning through interaction with other types of discourse, and inseparable from the culture of the advertising text.</em>
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Sheynina, Maryana A. "Key Aspects of Branding Project Management using audience data in a digital environment." Scientific notes of the Russian academy of entrepreneurship 19, no. 3 (September 20, 2020): 159–74. http://dx.doi.org/10.24182/2073-6258-2020-19-3-159-174.
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The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the par-ticipation of technology platforms and data providers. The author proposes an organizational and economic model for the interaction of all participants in the advertising market when implementing campaigns using audience data. The process of implementing online campaigns requires advertisers and agency employees to have new competencies and a deep understanding of the functions of all participants in the campaign implementation process. The article discusses the transformation of the functions of the advertiser and agencies in the management of advertising activity on the Internet.
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Romanova, I., and D. Bolshakova. "IMPACT OF HIDDEN ADVERTISING ON THE INTERNET ON CONSUMER BEHAVIOR CLIENTS OF INTERQUADRUM LLC COMPANY." TRANSBAIKAL STATE UNIVERSITY JOURNAL 28, no. 10 (2022): 111–23. http://dx.doi.org/10.21209/2227-9245-2022-28-10-111-123.
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In the modern world, the traditional promotion of goods and services is losing its effectiveness. Currently, hidden advertising on the Internet is of the greatest interest. The information and communication network has unique opportunities to create the illusion of choice, manage opinions and get the appropriate result - the trust and loyalty of the audience, the growth of interest and, as a result, an increase in sales, an increase in turnover. The relevance of the research topic is due to several factors: – firstly, in conditions of information overload, standard advertising methods no longer bring the expected results, so it is necessary to study the influence of hidden advertising on consumer behavior; – secondly, Russian users have crossed the world average and spend almost 8 hours a day on the Internet, so one of the most convenient platforms for introducing hidden advertising is the Internet; – thirdly, hidden advertising on the Internet appeared relatively recently, and still remains a topic that has not been studied by researchers. The object of the study is hidden advertising on the Internet. The subject of the study is the influence of hidden advertising on the Internet on consumer behavior (on the example of the clients of Interkvadrum LLC). The purpose of the study is to analyze the impact of hidden advertising on the Internet on the consumer behavior of the clients of Interkvadrum LLC based on the research carried out by the author and develop practical recommendations for the company on the use of hidden advertising on the Internet. The purpose of the study determines the formulation and solution of the following tasks: – to study the concept, essence and types of hidden advertising on the Internet; – consider the impact of hidden advertising on the Internet on consumer behavior; – to study technologies and methods of influence of hidden advertising on the Internet on consumer behavior; – describe the types and methods of hidden advertising on the Internet, developed and used by Interkvadrum LLC, and characterize the consumer behavior of its customers; – to organize and conduct a study of the influence of hidden advertising on the Internet on the consumer behavior of the clients of Interkvadrum LLC; – to analyze the impact of hidden advertising on the Internet on the consumer behavior of Interquadrum LLC clients and develop practical recommendations for its application. The methodological basis of the study was general scientific and special research methods. Among the general scientific methods of research, analysis, synthesis, generalization, induction and deduction were used. To achieve the goal of the study, the following special research methods were identified: from field research methods – a sociological quantitative survey method (absentee questionnaire survey of clients of Interkvadrum LLC), from desk research methods – a marketing method of economic and mathematical analysis, which involves the analysis of the sale of goods, about which there was a speech in the hidden advertising messages placed by the company on the Internet. The results of a study of the influence of hidden advertising on the Internet on the consumer behavior of the clients of the LLC Interquadrum company are presented. The effectiveness of the types and methods of hidden advertising on the Internet developed by the author of the study on the basis of socio-psychological methods of influencing the consumer behavior of the clients of Interkvadrum LLC has been experimentally and practically established. Approbation of the influence of the proposed types of hidden advertising on the Internet on the consumer behavior of customers was carried out, which showed the expediency of their use in hidden advertising campaigns of the LLC Interkvadrum company. The problems of using various types and methods of hidden advertising on the Internet on the consumer behavior of the clients of Interkvadrum LLC are identified and practical recommendations for its use are developed
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Voronenko, Iryna, Andrii Skrypnyk, and Yurii Namiasenko. "Trends of structural changes in dissemination of advertising." Herald of Ternopil National Economic University, no. 2(88) (June 6, 2018): 55–65. http://dx.doi.org/10.35774/visnyk2018.02.055.
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The article points out that a well-functioning information space serves as a basis for boosting economic development and for building a civil society. It is emphasized that despite constant changes in the structure of information space, advertising has been and will be its important component or even driving force. The paper highlights how researchers discuss this issue, and concludes that there are a lot of aspects which have not been considered yet, and need to be studied in detail. It is claimed that one of such aspects is dynamics of structural changes in dissemination of advertising. For the purpose of the study, methods of statistical and econometric analysis, synthesis, generalization and comparison are used. The paper provides an analysis of the global advertising business and calculates percent- ages of advertising expenditures by categories in 2004, 2016 and 2018. Based on the results achieved, it is concluded that the share of advertising expenditures in the global GDP has decreased. It is also stressed that the rivalry between television commercials and Internet advertisements will be more intensive. The impact of the country’s GDP on advertising expenditures is assessed, and it is found that, if per capita GDP grows by $1,000, advertising expenditures will increase by $11 with $5.3 on Internet and $2.3 on television advertisements. The significant growth of Internet users in the world and per 100 of inhabitants in 2001-2017 is driven primarily by young people aged 15-24. Advertising expenditures have doubled in social networks recently. The paper provides an analysis of advertising expenditures by world regions, and percentages of advertising expenditures in Ukraine by categories in 2004 and 2016. It is concluded that advertising expenditures represent just a marginal share in Ukraine’s GDP (0.33 per cent), only half as much as in the world and seven times less than in the developed countries.
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Ivanova, Iryna. "STYLISTIC FEATURES OF MODERN SPANISH ADVERTISING DISCOURSE IN THE INTERNET SPACE." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 40 (2021): 143–48. http://dx.doi.org/10.17721/2663-6530.2021.40.15.
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The article is devoted to the description of stylistic features of modern Spanish advertising discourse in the Internet space. For linguistic science, the interest in advertising discourse is mainly due to the general direction of the study of language as a tool of influence. Stylistic techniques and rhetorical figures contribute to achieving a communicative effect in advertising discourse, evoke emotions in recipients and create new convictions. Figures of speech play an important role in creating the ad copy or ad copy. It creates an advertising image for the product. The copywriter must choose the words so that they correctly affect the consumer's imagination, revealing some new aspects of the advertised object. The role of stylistics in advertising discourse is studied. The concept of the slogan is specified and its function in advertising is analyzed. The language of advertising messages is distinguished by its extreme concretization and semantic primitivism. The connotations are made present through the use of the most varied means. Rhetorical questions are quite frequent as a specialized means of influencing speech with a special expressive potential. The persuasive effect is determined by sentences containing syntactic constructions with an imperative mood.
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Lee, S. K., and S. S. Yang. "SY08-4 * PSYCHOLOGICAL AND COGNITIVE ASPECTS ON INTERNET GAMING DISORDER." Alcohol and Alcoholism 49, suppl 1 (September 1, 2014): i10. http://dx.doi.org/10.1093/alcalc/agu052.40.
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Vorobyeva, I. V., and O. V. Kruzhkova. "SOCIAL-PSYCHOLOGICAL ASPECTS OF YOUTH SUSCEPTIBILITY TO THE INTERNET IMPACT." Education and science journal 19, no. 9 (January 1, 2017): 86–102. http://dx.doi.org/10.17853/1994-5639-2017-9-86-102.
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Kelblová, Hana. "Legal aspects of some internet marketing instruments." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60, no. 2 (2012): 117–24. http://dx.doi.org/10.11118/actaun201260020117.
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The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measured, e.i. the so called context advertising.The purpose of this paper is to analyse the legal aspects of some of the above mentioned internet marketing instruments, as even in this sphere legal regulation clearly lags behind the dynamically developing possibilities of the Internet as a means of communication. These marketing methods being viewed from the perspective of valid laws, several problem areas may be detected, which concern the right of privacy protection of natural person, intellectual property, or legal regulation of implied or unsolicited advertising.This paper concentrates on the summary of rules of law which regulate internet users privacy protection with respect to the Czech and Community laws, assessment of their efficiency and de lege ferenda discretion.
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Golda, N., I. Pinak, and V. Falovych. "Simulation of psychosomatic processes in advertising." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 148–54. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.148.
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The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advertising information are considered and supplemented. Advertising has social, cultural, psychological impact on society, as it does not act as a manipulator of public consciousness, but contributes to the formation of relevant, aimed at self-development needs. It gives people knowledge, new experience, enriches their lives. Socio-psychological methods are widely used in advertising making it possible from a qualitative level to choose consumer characteristics of goods, to create the idea about this product consumers. While working on the advertisement production, it is necessary to take into account national trends in psychological theory: perception, memory, thinking, speech. This approach contributes to the creation of advertising product related to the desired image, expressing the right thoughts and is available to the audience for which it is created. In modern society, advertising technologies are widely used for the solution of various problems. We can speak a lot about the advertising psychology, as it directly participates in the formation of psychological attitudes, motivations, images. In order to investigated the effect of advertising message, the psychological mechanisms of the perception process are simulated. This includes the following components: stimulus, attention, interpretation and cognition. Psychological aspects of the process of advertising appeal perception explain how advertising informs and convinces. If we draw a parallel between the goal of the advertiser and the goal of the consumer, then using psychological approach, we get a conformity that takes into account advertising models. Advertising should be based on various advertising models that take into account consumer psychology, because the result achieved by advertising depends directly on the degree of psychological effectiveness of its impact, as the creation of advertising products should contribute to the harmonious development of society, national culture, education of future generations on own spiritual and cultural values, to form the priorities of their own state. In addition to simple advertising principles, there are a lot of more precise mechanisms of advertising effect, based on knowledge of psychology. Simulation of advertising communication processes makes it possible to demonstrate clearly the multi-stage nature of this process, which requires certain assessments for the determination of the effectiveness of advertising impact on consumer behavior. It is noted in this paper that simulation makes it possible to demonstrate clearly the multi-stage process of perception, to build a certain analogue that reflects the real situation and provide necessary information. Modern advertising tries to create conditions for the conscious perception of the buyer's advertising appeal and automatic purchase, ensuring sustainable buying process. All these processes of advertising perception and understanding are processes caused by certain psychological characteristics of advertising appeal consumers, i.e. those people for whom this advertising is intended. Definitely the knowledge of these psychological characteristics and the laws governing them should be the basis for advertising.
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Sharifi Nowghabi, Azadeh, and Adeleh Talebzadeh. "Psychological Influence of Advertising Billboards on City Sight." Civil Engineering Journal 5, no. 2 (February 26, 2019): 390. http://dx.doi.org/10.28991/cej-2019-03091253.
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The most important contributions of metropolitan cities to modernity is its noise pollution and visual, and structural disturbances in urban life. Due to the fact that these cities have entered into a new world that has not experienced any of its principles before it has tested the urban structure and has a proper connection between the needs of the inhabitants and even the dominant tradition and culture. City billboards and advertisements have doubled the visual disturbances in this new sovereignty of urbanization; this kind of visual pollution causes mental confusion and reduces the intellectual concentration of individuals, and its effects and consequences is progressing through time. The images in the city's atmosphere, including buildings, streets, traffic signs and commercial and exterior signs of buildings and stores, various billboards and urban furniture, and other elements that are exposed to the public, have different colors which have different psychological effects on viewers. Color as one of the most important visual elements can have an active and influential effect on the general public's perspective of the city and its psychological effects on its citizens. The question is whether a suitable solution could be made to regulate the types of commercial billboards and, thus, provide psychological comfort and safety for citizens. This study has used library resources, internet data and survey method and analysed them after observing and investigating the collected data and the analysis of colors in advertising billboards and their layout along with their psychological effects, especially in the intersection of the crowded streets of Mashhad. In addition to searching for major problems in urban advertising in terms of environmental qualities, the researchers have tried to provide appropriate solutions to the challenge through visual comfort components and their evaluation. The results of this research show that the promotion of the level of visual components, including color in advertising, and in particular at the intersection of streets and congestion of traffic signs and warning signs, has a profound effect on urban landscape. Accordingly, encouraging the use of appropriate advertising equipment and providing appropriate solutions for organizing and institutionalizing urban advertising, will enhance its quality and create order and beauty in the environment, and thus provide visual comfort to citizens.
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Alfatih, Andy, and Muhammad Rio Septian. "Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic." Open Access Indonesia Journal of Social Sciences 1, no. 2 (December 11, 2018): 44–51. http://dx.doi.org/10.37275/oaijss.v1i2.10.
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Abstract
Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology.
Methods. The study design was observational analytic study that seek to see the relationship between exposure to milk mass forming muscle mass and consumer buying interest. The exploration dimensions for advertising exposure are ad frequency, ad duration and ad intensity using questionnaire. Total samples in this study were 60 people, age ranges from 18-35 years and male sex.
Results. This study found as many as 70% of respondents understood the message delivered by the milk advertisement. As many as 56.7% of respondents expressed an interest in buying these muscle-building milk products. Around 58% of respondents stated their willingness to promote the product to others.
Conclusion. This research shows the role of advertising in shaping consumer behavior and buying interest. The more attractive and the more often the ad is displayed it will trigger aspects of attractiveness and confidence in the product. Along with the need, further reinforce the behavior to buy products.
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Makarycheva, A. V., and E. V. Smirnova. "Wordplay in Spanish advertising discourse." Linguistics & Polyglot Studies 8, no. 4 (December 31, 2022): 177–88. http://dx.doi.org/10.24833/2410-2423-2022-4-33-177-188.
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The article comprehensively studies such a stylistic device as wordplay in advertising discourse on the example of the Spanish language. The main purpose of the study was to study the wordplay techniques in the Internet advertising banners, which in recent years have gained most popularity among potential consumers compared with other types of advertising, as well as to identify those that are most frequently used. The objectives of the study were to find, systematize and classify examples of wordplay, determine the frequency of their use, as well as their compatibility and reinforcement potential in conjunction with visual means. To achieve the goals set, a significant layer of Spanish-language advertising on the Internet was analyzed from both Spanish and Latin American sites; the most striking and illustrative examples were selected and classified, and ranked according to the frequency of their use. In many advertising banners on the Internet was revealed a reference to the cultural and social realities of Spanish-speaking countries, their national color, features, which allows one not only to better understand the realities of Spanish-speaking countries, but also the value orientations of local goods and services consumers. On the basis of the conducted research, it was found that the most striking and most commonly used wordplay techniques are dilogy and pun, whereas paronomasia, diaphora and folding word are less common. Quite rare in advertising are antimetaboles and acrostics, as well as palindrome, which is explained by their least expressiveness and attractiveness to the consumer. The material has proved that wordplay in the language of advertising is one of the key aspects in creating advertising texts on the Internet, since, in combination with visual means, this technique creates a strong emotional impact, draws the consumer's attention to the advertised product and contributes to its better implementation, which is the advertisers’ goal.
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Celiešienė, Vilija. "Kalbiniai lietuviškos interneto reklamos požymiai ir konkurencija su anglų kalba." Vārds un tā pētīšanas aspekti: rakstu krājums = The Word: Aspects of Research: conference proceedings, no. 24 (December 2, 2020): 267–79. http://dx.doi.org/10.37384/vtpa.2020.24.267.
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With the rise in mass production, advertising is undergoing sophisticated changes and is transferred from its original form to online space. Many of the world’s major newspapers and magazines have shifted much of their advertising from print to online forms in order to increase readership. The article analyses the linguistic expression of internet advertising as this type of advertising is the least researched by both foreign and Lithuanian linguists. Internet advertising is analysed in several aspects, i.e. the means of expressing the appeal function of advertising texts are discussed, ways of actualisation of advertising language are investigated. As the English language has become dominant in various spheres of language use, including advertising, the relationship between English and Lithuanian in online advertising is studied, the scope and nature of the English language use, the structure of multilingual advertisements and functions of English elements are determined. The sample material is advertising taken from the most popular Lithuanian news portals, e.g. Delfi, Lrytas.lt, 15min.lt. Reviewing the expression of the appeal function of advertising texts in the online media, it can be assumed that the imperative mood is the most commonly used tool with a tone of encouragement and inducement. The addressee tends to be approached in the form of a singular second person to establish a close, friendly relationship. Although the variety of syntactic style tools makes it possible to ‘play’ with an advertising text while making it distinctive and memorable, the Internet news portals under investigation do not have an abundance of syntactic style tools. For the actualization of advertising text, ad creators are more likely to choose lexical tools. The research results suggest that the process of losing the domain of internet advertising in Lithuania is not taking place, i.e., purely Lithuanian advertising prevails. The language of advertising is influenced by the country of origin of the product. The share of non-Lithuanian advertising of companies/goods/services of foreign origin is much higher than that of Lithuanian advertisers.
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ZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.
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Traditionally, most people are accustomed to consider the most effective way of advertising: advertising in print media and television, underestimating Internet advertising. Today it is becoming increasingly important to change views on product promotion on the Internet. Most small, medium and large business owners looking for options to promote goods or services turn to digital marketing tools. The Internet has made and continues to have a significant impact on the formation and development of the global information society. With the development of the Internet, approaches to business management and communication policy are changing as one of its components. The number of audiences on the Internet already exceeds a significant number of traditional media, so when forming a communication strategy, it is necessary to assess: whether Internet users are part of the target audience, how easy it is to reach it via the Internet. The theoretical aspects of the features and current trends in the development of the digital marketing system are examined in the robot. Analytical follow-up of the activity of Ltd “Biosad” was carried out. Approved methods and methods of molding and pushing products under the support of digital marketing tools. Intensive development of electronic communications is a powerful tool for selling goods and services, as well as a means of active economic and technological improvement, development of Internet sites and defines the face of the modern domestic Internet. The Internet audience is significant and is characterized by the ability to attract the attention of the target audience. A test advertising campaign was conducted on the social network Facebook, after which a decision was made to retarget. As the advertising traffic was conducted through the account, the audience of those who interacted with the company’s account during the last month was gathered.
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Turska-Kawa, Agnieszka. "Psychological Aspects of the U.S. Election Campaign." Slovak Journal of Political Sciences 13, no. 3 (September 1, 2013): 1–19. http://dx.doi.org/10.2478/sjps-2013-0010.
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Abstract Great diversity - racial and cultural as well as in terms of quality of life - in the United States forces versatility of electoral activities, pushing them to a certain level of generality, as specific, defined solutions may turn out too narrow for a broad electorate. In specific campaigns, psychological mechanisms become particularly important, especially those which in many ways provide a sense of closeness to the preferred candidate and build a relationship that leads to support and casting a vote in the elections. The present study focuses on three important - from a psychological point of view - issues, which are perfectly represented in the American elections - the narrative of the political image; communities created on the Internet thanks to management of specific electoral groups by politicians, and the presence of humor and satire in the campaign.
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Sueki, Hajime, and Jiro Ito. "Suicide Prevention Through Online Gatekeeping Using Search Advertising Techniques." Crisis 36, no. 4 (July 2015): 267–73. http://dx.doi.org/10.1027/0227-5910/a000322.
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Abstract. Background: Nurturing gatekeepers is an effective suicide prevention strategy. Internet-based methods to screen those at high risk of suicide have been developed in recent years but have not been used for online gatekeeping. Aims: A preliminary study was conducted to examine the feasibility and effects of online gatekeeping. Method: Advertisements to promote e-mail psychological consultation service use among Internet users were placed on web pages identified by searches using suicide-related keywords. We replied to all emails received between July and December 2013 and analyzed their contents. Results: A total of 139 consultation service users were analyzed. The mean age was 23.8 years (SD = 9.7), and female users accounted for 80% of the sample. Suicidal ideation was present in 74.1%, and 12.2% had a history of suicide attempts. After consultation, positive changes in mood were observed in 10.8%, 16.5% showed intentions to seek help from new supporters, and 10.1% of all 139 users actually took help-seeking actions. Conclusion: Online gatekeeping to prevent suicide by placing advertisements on web search pages to promote consultation service use among Internet users with suicidal ideation may be feasible.
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Kurmashova, A. S., and L. O. Baymoldina. "PSYCHOLOGICAL ASPECTS OF DEPENDENCE ON SOCIAL NETWORKS OF MIDDLE-AGED PEOPLE." BULLETIN Series Psychology 66, no. 1 (May 28, 2021): 93–99. http://dx.doi.org/10.51889/2021-1.1728-7847.17.
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The article presents the results of an empirical study aimed at studying the relationship between dependence on social networks and people's communication abilities. The study involved middle-aged people from 30 to 40 years old. The relevance of the topic is that today social networks are growing, which attract more and more people every day. In the modern world, many contacts are created via the Internet. Thanks to social networks, people from all over the world can communicate with each other. Social networks are becoming a space for the formation and approval of various cultural stereotypes. Social networks have become significant and valuable for people, and it has become possible to establish connections that meet their interests. The Internet forms its own specific environment, which affects many psychological aspects. Social networks practically do not allow themselves to be controlled externally, they do not have a single center, so everyone has the right to act in them at their own discretion. The Internet as a modern means of mass communication is turning from a passive listener into an active participant.
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I.I., Rakhimova, Mukhiddinova U.A., Bеrdiqulоvа G.N., Suleymanova D.I., and Sayitova U.H. "Positive And Negative Aspects Of The Psychological Impact Of The Virtual World." American Journal of Social Science and Education Innovations 03, no. 05 (May 7, 2021): 25–29. http://dx.doi.org/10.37547/tajssei/volume03issue05-05.
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In today's age of the Internet, computers and mobile phones for people of all ages are available in almost every home. In addition, in today’s world-wide pandemic, the use of the Internet for education and all aspects of cultural, socio-economic life as well as games such as games is growing rapidly. This, in turn, has a psychological effect on the individual, both positively and negatively on our society and national values. In this article, I have tried to highlight the positive and negative aspects of the internet world that affect the individual. In the article we will focus on the role of the virtual world in human life, the need not to depend on it, to use it for useful purposes.
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Tuyu, Venandito, Silcyljeova Moniharapon, and Jane Grace Poluan. "THE EFFECT OF ONLINE ADVERTISING AND E-WOM ON ONLINE PRODUCT PURCHASE DECISIONS (STUDY ON CONSUMER BAG STORE MANADO)." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10, no. 3 (July 30, 2022): 526. http://dx.doi.org/10.35794/emba.v10i3.42743.
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The rapid development of information technology, including the internet, has had a great impact in various aspects, including the development of the business and marketing world. The business sector is the sector that is most rapidly affected by the development of information technology and telecommunications. High human mobility requires the business world to be able to provide services and goods quickly according to consumer demand. To overcome this problem, transactions are now emerging that use the internet to connect producers and consumers. Online shopping or online shopping via the internet is a process of buying goods or services from a seller who makes the selling process via the internet. This study aims to determine the effect of online advertising and electronic word of mouth on consumer purchasing decisions. The analytical method used is multiple linear regression. The results of the hypothesis test found that simultaneously online advertising and E-WOM have an effect on purchasing decisions, but partially online advertising has no effect on consumer purchasing decisions. For Bag Store Manado in order to maintain and improve the existing E-WOM factor, and it is necessary to pay more attention to the Online Advertising that is applied so that it can help improve Purchase Decisions.
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Chung, Lee, and Lee. "Personal Factors, Internet Characteristics, and Environmental Factors Contributing to Adolescent Internet Addiction: A Public Health Perspective." International Journal of Environmental Research and Public Health 16, no. 23 (November 21, 2019): 4635. http://dx.doi.org/10.3390/ijerph16234635.
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Individual characteristics, family- and school-related variables, and environmental variables have equal importance in understanding Internet addiction. Most previous studies on Internet addiction have focused on individual factors; those that considered environmental influence typically only examined the proximal environment. Effective prevention and intervention of Internet addiction require a framework that integrates individual- and environmental-level factors. This study examined the relationships between personal factors, family/school factors, perceived Internet characteristics, and environmental variables as they contribute to Internet addiction among adolescents based on the public health model. A representative sample of 1628 junior high school students from 56 regions in Seoul and Gyeonggi-do participated in the study via questionnaires with the cooperation of the Ministry of Health and Welfare and the district office of education. The study analyzed psychological factors, family cohesion, attitudes toward academic activities, Internet characteristics, accessibility to PC cafés, and exposure to Internet game advertising. About 6% of the adolescents were categorized as being in the severely addicted group. Between-group comparisons showed that the addicted group had started using the Internet earlier; had higher levels of depression, compulsivity, and aggressiveness as well as lower family cohesion; and reported higher accessibility to PC cafés and exposure to Internet game advertising. Multiple logistic regression indicated that for adolescents, environmental factors had a greater influence than family or school-related factors. Policy implications for prevention and intervention are discussed.
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Pyadysheva, Tamara G. "Advertising language: structural features of advertising texts." Neophilology, no. 1 (2022): 154–62. http://dx.doi.org/10.20310/2587-6953-2022-8-1-154-162.
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The relevance of this work is as follows – the studies conducted in this field reflect the fact that the language of advertising is quite rich, especially structural components. The unity of verbal, graphic, audiovisual aspects is an integrity that can somehow be represented in the form of a text message. The object of the study is the language of advertising, the subject of the study is what is its influence on the structural features of advertising texts. Formulating the objectives of the study, it is fair to ask such questions: what is advertising in principle? What is the language in which it “speaks”? And what are its forms and structural features? Is the difference in advertising texts significant by type of communication, etc. The objectives of the study are to visually reflect the role of the presence of advertising in modern times, to understand the basic terminology, to highlight what goals the advertising text pursues, to establish what are the structural features of various advertising texts. The research methods in this scientific work are theoretical and scientif-ic-literary analysis, bibliographic analysis of conference collections and materials posted on the Internet. The analyzed information of scientific literature made it possible to draw a theoretical conclusion – the structural features of such PR-texts as a press release, an advertising interview, a background, and the practical conclusion of this research work are revealed – an applied opportu-nity to use the generalized material of this work.
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Vovk, Nataliia, and Sofia Zhavoronko. "POSITIONING OF THE LIBRARY IN THE YOUTH INTERNET ENVIRONMENT." Scientific journal “Library Science. Record Studies. Informology”, no. 2 (September 1, 2021): 23–32. http://dx.doi.org/10.32461/2409-9805.2.2021.238777.
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The purpose of the article is to study the organizational aspects of advertising and information presentation of modern public libraries on the Internet. The main tasks of the work are the research of the state of the problem studying; analysis of the peculiarities of the modern libraries’ representation in cyberspace; research of advertising and information support methods of the regional library; creating and filling the library's Instagram page. The methodology uses the tools of the modeling method: problem statement, creation, and analysis of the model. The application of the integrity principles, hierarchy, and structure makes it possible to consider the library's page on the social network Instagram as part of the library promotion. The scientific novelty of the work is the expansion of theoretical knowledge and practical skills in presenting the libraries’ activities in social networks and the impact of the latter on the involvement of young people in libraries. The article considers the main aspects of popularization of the regional library in the social network Instagram. Conclusions. The study showed that by using social networks as a tool for presentation in cyberspace, library institutions promptly inform visitors about current library news, provide round-the-clock access to information resources and provide remote reference and information services.
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Druzhilov, Sergey A. "HYGIENIC ASPECTS OF THE INFORMATION AND TECHNOLOGICAL PERSON’S ADDICTION IN THE NEW REALITY." Hygiene and sanitation 98, no. 7 (October 28, 2019): 748–53. http://dx.doi.org/10.18821/0016-9900-2019-98-7-748-753.
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The spread of information technologies leads to negative consequences associated with the impact on the health of the individual and public health. There are new behavioral addictions, namely information and technological ones. The objective reasons for their occurrence are in the changes taking place in society. They are associated with the informatization and globalization of the post-industrial society. The criteria for excessive use of the Internet are changing. Virtual space appears as a significant part of life reality. Ubiquitous is the regular use of the Internet. Imposed by information technologies lifestyle and worldview can be destructive for the individual. The task of hygienic science is to prevent the psychological distress of a person in new conditions. The purpose of the article is to consider the views of a person’s Internet addiction, the risks, as well as the possibility of psychological distress resulting from the impact of information technologies. Comparative analysis of the views of various authors and their theoretical generalization. A current understanding of the phenomenon of information and technological dependencies is presented. Two conceptual approaches to the consideration of the phenomenon are identified: as a mental pathology and as a person’s state in the continuum of his normal behavior in new life realities. Statistical data characterizing the penetration of social networks into Russian society and quantitative characteristics of the use of the Internet are given. Computer technologies can be a “mental retreat” for humans. However, social networks provide users with isolation in their own socio-cultural shells. The boundaries of the norms and pathologies of Internet use have changed. Indices of overgrowing of enthusiasm for the Internet in addiction are a change in the motives and goals of its use. A risk factor for the psychological well-being of a person is an exposure to manipulative informational influences on the Internet. Social networks are the space and means of such exposure. Conclusion. The difference between healthy and unhealthy use of the Network is given. The danger for the majority of Internet users was shown not to be an addiction, but exposure to information and psychological effects. It is revealed that in social networks there is a possibility of targeted impacts.
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Sendetska, S. "Social advertising and its influence on the healthy lifestyle of student youth." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (November 16, 2018): 42–45. http://dx.doi.org/10.32718/nvlvet9109.
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The purpose of this article is to study the relation of youth to social advertising and its impact on it. The main objectives of the article – an analysis of the theoretical and applied aspects of social advertising, the synthesis of research results, conducted among students of universities in relation to their relationship with social advertising and the implementation of their healthy lifestyle. The article defines social advertising in accordance with the Law of Ukraine “On Advertising”, it is stated that its main task is to popularize universal human values. It is noted that one of the main subjects in the formation of social advertising is the state. Described how legislatively it regulates social advertising. The research results among students of higher educational institutions of Lviv city are analyzed. It is determined that most of them follow a healthy lifestyle. The main thing the respondents see in the disparity of their healthy lifestyle is – wrong, unbalanced diet and lack of sleep time. It was investigated that almost a third of respondents do not follow their diet, more than half do not engage in any kind of sports. It has been determined that only 23% of the interviewed students do not have bad habits. More than half of respondents have Internet addiction. It has been studied that the Internet and social networks recognized as the main source of information about healthy lifestyle students. It is estimated that 55% of respondents believe that social advertising changes their behavior and makes them think. Among the main reasons that make social advertising less influential, students called content and quality. It is described that creating a high-quality advertising product requires significant financial resources, in which the main customers of social advertising are very limited. It was investigated that the main problems that should be addressed by social advertising, according to respondents – is the environment and the fight against harmful habits. Important areas to reach with social advertising should be the problems of disease prevention, maternity and childhood, patriotism, volunteering, animal protection. According to research findings, the main channels for the distribution of social advertising should be the Internet and social networks. Social advertising should be targeted rather than directed to the general public. The Internet is the most successful way of distributing social advertising for influencing young people. Among other channels of marketing communications to highlight the most priority for impact on other age categories is quite difficult.
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Strode, Aina, and Viktorija Loktionova. "GAME DESIGN FOR INTERACTIVE COMMUNICATION AT ADVERTISING EVENTS OF UNIVERSITY." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 4 (May 21, 2019): 538. http://dx.doi.org/10.17770/sie2019vol4.3859.
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The aim of the article - to study the essence of game design and the possibilities of usage games in the pedagogical-psychological context, to justify the choice of the game as tool of university advertising. Research methods - theoretical - research of literature and internet resources; empirical - interviews of experts. Since the aim of the projected game is to test and supplement the knowledge about Rezekne Academy of Technologies (RTA) and create interest in studying at RTA, the degree of research of the topic has been done by analyzing publications about the place of game in advertising, as a educational tool, as well as scientific articles about game design, its development process. The concept of advertising game includes the substantiation of the content, organizational, constructive and graphical solution.
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Kasianova, Nataliia, and Denys Miroshnykov. "Trends of Business Advertising Development in Social Networks." Modern Economics 26, no. 1 (June 20, 2021): 44–48. http://dx.doi.org/10.31521/modecon.v26(2021)-07.
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Abstract. Introduction. The article examines current trends in advertising campaigns on the Internet and social networks. Social networks are seen as a tool to influence the target audience and study its benefits, growth, development of companies and expanding market share. Studied the theory of the importance of social networks at the initial levels of small and medium business development, including in connection with the possibility of attracting the necessary financial resources and access to information of various kinds, and in the subsequent stages of development. An analysis of examples of companies whose growth has been largely due to the integration of development strategies through social networks. The medium- and long-term prospects for the development of the advertising industry with the mass introduction of virtual and augmented reality technologies and the expansion of 5G Internet networks were considered. Purpose. The purpose of the study is to substantiate the reasons for doing business on social networks, analysis of current trends in social networks, assessing the possibility of doing business and building marketing strategies through social networks. Results. The article describes the main trends of advertising on social networks, why is it worth to run advertising campaign on social networks, describes the social network as an advertising tool, how social networks will effectively interact with the target audience and gives examples of successful projects of large companies implemented in social networks. Were reviewed main directions of development and improvement of advertising methods in social networks, how it will happen, what is needed for this and why it is impossible to implement at this stage of development. Listed all the positive aspects that will help increase the efficiency of sales goods and services, as well as the negative aspects with the implementation of these ways. Conclusion. Development of virtual and augmented reality and also 5G techonologies: 1. Significantly increase the perception of advertising; 2. Allows you to process large amounts of information in a short time; 3. Solve the problem of oversaturation with advertising of various sources of information (billboards, newspapers, the Internet); 4. Advertising will become more relevant and timelier; 5. Advertising will become more relevant for the user, which will increase business revenue; 6. Advertising will be less intrusive, which will increase user loyalty to it. In the long run, the amount of data passively collected by technical devices around will increase, which will invariably affect the prospects for marketing development in general. With the expansion of Internet coverage around the world and the increasing availability of technical devices, the number of network users will increase, which will make it easier to interact with the intended target audience, change the ways of advertising and over time social networks will become its main location. Increasing the data collected will increase user loyalty and help make advertising less intrusive and more useful to each potential customer. Given advertising prices and audience reach, businesses will be more focused on developing brands on social media and marketing mostly online.
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Voiskounsky, A. E. "The Internet as a space of knowledge: psychological aspects of hypertext structures." Современная зарубежная психология 6, no. 4 (2017): 7–20. http://dx.doi.org/10.17759/jmfp.2017060401.
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In modern researches which could be attributed to psychology of Internet or, put another way, to cyberpsychology, works on game and communicative behavior are massively presented. The article argues that no less attention of psychologists should be paid to features of cognitive activity in Internet. It is noted that indirect Internet search through keywords and Boolean operators, as well as reading of found online materials (articles, textbooks and encyclopedias, thematic discussions and posts, news in electronic MEDIA, etc.) alongside with distant learning, inquiry, etc. qualitatively differ from traditional methods of performing cognitive activity, in particular by virtue of a special organizational structure of cyberspace-combining various elements through hyperlinks. The saturation of traditional information materials of such links leads to the formation of hypertext structures. Hypertext operation (and hypermedia) is the most characteristic feature of the implementation of the cognitive activity in the modern epoch. The article discusses the psychological specificity of hypertext structures in the process of reading and understanding in works of artistic culture in everyday life and in training activities. It is noted that hypertext document used for training should avoid unmotivated links and introduce elements of standardization.
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Samanta, Irene, and Konstantinos Papageorgiou. "The impact of internet communities through the electronic word of mouth." Archives of Business Research 8, no. 7 (August 8, 2020): 455–66. http://dx.doi.org/10.14738/abr.87.8810.
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In this new technological era there have been new innovative methods which made their appearance and enabled marketers to have a more direct and intimate contact with customers using techniques beyond personal selling, advertising and sales promotion. This study has tried to explain the behaviour of internet community members in a variety of aspects imprinting behavioural levels on buying behaviour, socialization and trust mentality.