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Books on the topic 'Internet advertising Psychological aspects'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Yoo, Chan Yun. Preattentive processing of web advertising. Youngstown, N.Y: Cambria Press, 2007.

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2

W, Schumann David, Thorson Esther, NetLibrary Inc, and Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.), eds. Advertising and the World Wide Web. Mahwah, NJ: Lawrence Erlbaum Associates, 1999.

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3

Brought to You By: Postwar Television Advertising and the American Dream. Austin, Texas: University of Texas Press, 2002.

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4

Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York: Routledge, 2012.

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5

Webs of influence. Harlow, England: Pearson, 2012.

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6

Inc, ebrary, ed. Frames of mind: A post-Jungian look at film, television and technology. Bristol: Intellect, 2007.

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7

Images kids see on the screen: Hearing before Subcommittee on Telecommunications and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, first session, June 22, 2007. Washington: U.S. G.P.O., 2008.

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8

Jackie, Botterill, and MacRury Iain, eds. The dynamics of advertising. Australia: Harwood Academic Publishers, 2000.

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9

Hollingworth, Harry L. Advertising and selling. New York: Garland, 1985.

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10

The theory of advertising. New York: Garland Pub., 1985.

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11

1954-, O'Shaughnessy Nicholas J., ed. Persuasion in advertising. New York: Routledge, 2003.

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12

O'Shaughnessy, John. Persuasion in Advertising. London: Taylor & Francis Inc, 2004.

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13

Hopkins, Claude C. My life in advertising & scientific advertising: Two works. Lincolnwood, Ill., U.S.A: NTC Business Books, 1986.

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14

Hopkins, Claude C. My life in advertising ; &, Scientific advertising: Two works. Chicago: NTC Business Books, 1998.

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15

Dyer, Gillian. Advertising as communication. London: Routledge, 1988.

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16

Dill, Scott Walter. The psychology of advertising. Bristol: Thoemmes Press, 2000.

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17

Advertising and its mental laws. New York: Garland Pub., 1985.

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18

Day, Nancy. Advertising: Information or manipulation? Springfield, N.J: Enslow Publishers, 1999.

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19

Day, Nancy. Advertising: Information or manipulation? Springfield, N.J: Enslow, 1999.

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20

Iain, MacRury, and Botterill Jackie, eds. Dynamics of advertising. Amsterdam, The Netherlands: Harwood Academic Publishers, 2000.

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21

Williamson, Judith. Decoding advertisements: Ideology and meaning in advertising. London: Boyars : Distributed by Calder and Boyars, 1985.

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22

Williamson, Judith. Decoding advertisements: Ideology and meaning in advertising. London: Marion Boyars, 2002.

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23

The effect of advertising and display: Assessing the evidence. Boston: Kluwer Academic Publishers, 2003.

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24

Chadwick, Martin. Gender and symbol in advertising imagery: A comparison of Goffman and Williamson. Salford: Department of Sociology and Anthropology, University of Salford, 1988.

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25

Franceschini, Enrico. I padroni dell'universo: L'America dei nuovi persuasori occulti. Milano: Bompiani, 1990.

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26

Quand la publicité est aussi un roman. [Paris]: Hachette, 1985.

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27

Il mercato dei segni: Consumi e comunicazione pubblicitaria. Milano: R. Cortina, 1986.

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28

Mayerhofer, Wolfgang. Werbemitteltests: Mit dem Schwerpunkt auf der Darstellung moderner Verfahren der Laborforschung. Wien: Service-Fachverlag, 1990.

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29

Martínez, Quilo. Aprenguem a llegir la publicitat: Anàlisi de la tècnica i el llenguatge publicitaris. Vic: Eumo Editorial, 1996.

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30

Fascinate: Your 7 triggers to persuasion and captivation. New York: HarperBusiness, 2010.

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31

Unconscious for sale: Advertising, psychoanalysis, and the public. Minneapolis: University of Minnesota Press, 1993.

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32

Bakker, Dick. De regenton is een alpentop: Een onderzoek naar het gebruik van persuasieve technieken in twintigste-eeuwse reclameteksten. Groningen: Nederlands Instituut, Faculteit der Letteren van de Rijksuniversiteit Groningen, 1986.

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33

Franzen, Giep. Hoe reclame echt werkt: Bevindingen uit empirisch onderzoek. Deventer: Kluwer Bedrijfswetenschappen, 1992.

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34

1948-, Kim Sang-gi, and Kwak Wŏn-sŏp, eds. Kwanggo simnihak. Sŏul-si: Sŏngwŏnsa, 1989.

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35

Chadwick, Martin. Gender and symbol in advertising imagery: A comparison of Goffman and Williamson. England: Dept. of Sociology and Anthropology, University of Salford, 1988.

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36

Rowiński, Tomasz, Agata Błachnio, and Aneta Przepiórka. Internet in psychological research. Warszawa: Wydawn. Uniwersytetu Kardynała Stefana Wyszyńskiego, 2010.

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37

Rowiński, Tomasz, Agata Błachnio, and Aneta Przepiórka. Internet in psychological research. Warszawa: Wydawn. Uniwersytetu Kardynała Stefana Wyszyńskiego, 2010.

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38

Internet addiction. Hauppauge, N.Y: Nova Science Publisher's, Inc., 2010.

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39

Whitman, Drew Eric. Cashvertising: How to use 50 secrets of ad-agency psychology to make big money selling anything to anyone. Franklin Lakes, NJ: Career Press, 2009.

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40

Wolfgang, Stroebe, ed. The psychology of advertising. New York: Psychology Press, 2010.

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41

Guang gao xin li xue: Advertising. Shanghai: Dong fang chu ban zhong xin, 1998.

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42

The real thing: Performance, hysteria, & advertising. Hanover, N.H: University Press of New England, 1999.

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43

Madden, Thomas Justin. Humor in advertising: Applications of a hierarchy of effects paradigm. [Amherst]: University of Massachusetts, 1997.

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44

Figures de la publicité, figures du monde. Paris: Presses universitaires de France, 1987.

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45

Nü ren jin shi jin ri. Taibei Shi: Yuan liu chu ban gong si, 1987.

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46

Pino, Angel del. Cómo reirse del sexo (en publicidad). Madrid: Ediciones Temas de Hoy, 1989.

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47

Rust, Roland T. EEG response to advertisements in print and broadcast media. Cambridge, Mass: Marketing Science Institute, 1985.

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48

Danesi, Marcel. Interpreting advertisements: A semiotic guide. New York: Legas, 1995.

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49

Wirkung von Werbesprache: Eine experimentelle Untersuchung zur Interaktion von Bild und Text. München: GBI-Verlag, 1985.

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50

Preattentive Processing of Web Advertising. Cambria Press, 2007.

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