Academic literature on the topic 'Internet advertising Psychological aspects'
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Journal articles on the topic "Internet advertising Psychological aspects"
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HOVHANNISYAN, S. V., Y. P. HULA, O. V. MAZNICHENKO, and O. A. BOLDYREVA. "CURRENT DESIGN TRENDS IN COMPUTER GAME ADVERTISING." Art and Design, no. 4 (October 6, 2022): 29–41. http://dx.doi.org/10.30857/2617-0272.2021.4.3.
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The purpose of the study is to analyze and identify the main trends in computer game advertising and its design. Research of functional and visual features of the design of certain types of Internet advertising.
Methodology. The research methodology is based on a systematic analysis of scientific works mainly thematically related to Internet advertising and the features of its design for different platforms. Visual analytical, comparative, and monographic methods of scientific analysis of sources are used in this paper.
Results. The current trends in advertising, which are most relevant for the gaming industry today, were studied. Therefore greater emphasis has been placed on the three most popular and relevant to the game field types of online advertising and their graphic design features. Based on the analysis of scientific works and responses from people on Internet sites, a significant interest in Internet advertising was found in contrast to traditional form of advertising, namely the banner, video advertising and blogging. The features, advantages, and disadvantages of each of these types of online advertising have been identified. It has been clarified which aspects in the design of these types of advertising are important. The reasons for the success of the use of these types of online advertising in the field of games and their psychological impact on the consumer are analyzed. The importance of the right approach to the design of these types of advertising is determined.
Scientific novelty of the research lies in summarizing previous research on this topic and identifying the features of certain types of online advertising, structuring information about the advantages and disadvantages of each, identifying the design features of each type, as well as analyzing the reasons for their success in gaming and the role of graphic design in this.
Practical significance. Research materials can be used as a theoretical basis for the creation of projects related to computer games advertising. Researched information and scientific materials of various authors allowed us to create an informative article, the content of which can be useful in developing appropriate design projects and choosing the direction of advertising for them.
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Coles, Bryn Alexander. "Internet users’ neutralization of the morality of advertisement blocking." Text & Talk 38, no. 6 (November 27, 2018): 683–703. http://dx.doi.org/10.1515/text-2018-0019.
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Abstract Internet revenue is currently threatened by an increase in the use of advertisement blocking software. This presents a moral problem for Internet users, as by blocking advertisements, they deprive content creators of income for their work. Four hundred and thirty-six comments taken from three naturally occurring online discussions were analyzed from a discursive psychological perspective to explore how posters engage with online debates concerning the morality of blocking advertisements. Posters were found to orientate to a moral dimension against blocking online advertisements. They sought to manage this moral dimension by drawing upon the neutralization techniques of denial of responsibility, denial of injury, condemnation of the condemners, and appeals to higher loyalty. Two aspects of neutralization discourse have also been shown to be used in a novel manner. Rather than denying the victim, Internet users adopt the subject position of “victim” for themselves. Rather than denying injury, they present themselves as injured by online advertising. Posters here present blocking online advertisements as being in their own best interests. In order to change this behavior, then, advertisers must reposition themselves with consumers, to orientate to the presence of advertising online as mutually beneficial, rather than parasitic.
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Shelenkova, Natalia. "THE INFLUENCE OF ADVERTISING ON THE FORMATION OF VALUE ORIENTATIONS OF YOUNG PEOPLE." Psychological Journal, no. 6 (March 30, 2021): 74–82. http://dx.doi.org/10.31499/2617-2100.6.2021.229298.
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The article analyzes the issues of value orientations of young people under the influence of advertising and advertising images. The definition of "advertising", "value orientations" is revealed. Research on this problem is analyzed, which can be divided into three areas: the study of the genesis of advertising, the study of advertising theory, as well as consumer behavior and the influence of psychological factors on product choice and perception of advertising. Features of an age category (youth) which are subject to influence of advertising, owing to the psychological features, emotional instability are revealed. The role of advertising, both positive and negative, in the choice of values, formation of motives, lifestyle, model of youth behavior is revealed.
The research was conducted on the basis of the Faculty of Social and Psychological Education of the Uman State Pedagogical University named after Pavlo Tychyna. The sample was 50 students aged 18 to 22 years. The gender aspect did not take into account.
The survey (survey) of student youth made it possible to determine the opinion of respondents who believe that advertising dictates a particular lifestyle, at the same time it helps to learn about products and navigate when buying, and a large percentage of respondents believe that advertising is depressing. A significant number of respondents admitted that they made purchases under the influence of advertising.
Young people also point out that family, health and love are important values, although they do not put these values first. Problems such as aimless leisure time on the Internet and in front of the TV, increased value of money and career in the life priorities of young people were revealed.
The author concludes that the impact of advertising on the formation of value orientations has been confirmed, but is not critical, and there is a need to develop measures to reduce the impact of commercial advertising to correct the negative effect and create a basis for traditional values and behaviors.
Keywords: advertising, influence, youth, value orientations, advertising image, stand-marking.
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Trifu, Alexandru. "Online Information through Publicity and The Consumers’ Perception The controversial case of Ryanair." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 8 (October 30, 2015): 2418–24. http://dx.doi.org/10.24297/ijmit.v10i8.2051.
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The online publicity/advertising is a form of promotion utilizing the internet as a quasi-exclusive mean of marketing, serving to attract new customers in larger numbers at costs as low as possible. The online advertising is considering actions by which the organization submits to general or specific audience information on its products and services, its brand names or more about itself. The online advertising success depends significantly on a solid knowledge of the advertising domain in general, on a good knowledge of internet as a medium of communication and prompt information, as well as on the consumer reaction and feedback.As it is an area of utmost interest, where time equals money literally, the air transportation and especially the low-cost air transportation involves a need for a versatile and offensive online advertising.The case analyzed is paradoxical underlying perhaps the microeconomics principle of communicating vessels applicable to any system, but favorable to consumers (in this case). Even inconveniencies occurred (extra fees, more curious requirements regarding luggage, services on board…), by overall, hence in a balanced situation, the possibilities to get sound and in a shorter time at destination, is more appreciated by the consumers (passengers).We speak about a psychological aspect in the relationship customer- service provider, meaning that the consumer retains the needed information, brand, even under the publicity form and becomes attached to the activity or service which brings him profit (tangible or not tangible).
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Mingazov, R. N., S. A. Gureev, V. V. Zotov, A. E. Popel, O. A. Belisheva, and E. N. Mingazova. "FEATURES OF NUTRITION OF ADOLESCENTS IN THE TWENTIES OF THE XXI CENTURY AS A HEALTH RISK FACTOR." Problems of Social Hygiene, Public Health and History of Medicine 30, s1 (December 15, 2022): 1078–82. http://dx.doi.org/10.32687/0869-866x-2022-30-s1-1078-1082.
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Adolescence is considered a vulnerable period of life due to the influence of factors that potentially contribute to the formation of unhealthy eating behavior. At the same time, the role and importance of healthy nutrition, as well as the process of forming habits and skills of good nutrition, are especially important for adolescence and adolescence, taking into account their fertility potential.Significant factors influencing the formation and changes in the eating behavior of adolescents and youth are indicators of the economic and social development of the country, place of residence, the level of income of the population, including family income, the level of education of parents, the opportunity to engage in physical education and sports, advertising pressure, including including television and on the Internet, the state of society and industry, the degree of psychological well-being in the family and school environment, the level of complexity of personal and communication problems of young people. In order to improve eating behavior and health, reduce the consumption of unhealthy foods among adolescents and young people, systemic actions are needed that target various eating habits. It is important that the activities take into account the emotional, socio-economic and cultural aspects of the life of young people in different countries.
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Montero-Díaz, Julio, Manuel-Jesús Cobo, María Gutiérrez-Salcedo, Francisco Segado-Boj, and Enrique Herrera-Viedma. "A science mapping analysis of ‘Communication’ WoS subject category (1980-2013)." Comunicar 26, no. 55 (April 1, 2018): 81–91. http://dx.doi.org/10.3916/c55-2018-08.
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Communication Research field has an extraordinary growth pattern, indeed bigger than other research fields. In order to extract knowledge from such amount, intelligent techniques are needed. In such a way, using bibliometric techniques, the evolution of the conceptual, social and intellectual aspects of this research field could be analysed, and hence, understood. Although the communication research field has been widely analysed using bibliometric techniques and science mapping tools, a conceptual analysis of the whole communication research field is still needed. Therefore, this article introduces the first science mapping analysis in the communication research field based on the Web of Science Subject Category "Communication," showing its conceptual structure and scientific evolution. SciMAT, a bibliometric science mapping software tool based on co-word analysis and h-index, is applied using a sample of 33.627 research documents from 1980 to 2013 published in 74 main communication journals indexed in the Journal Citation Reports of the Web of Science. The results show that research conducted in the communication research is concentrated on the following sixteen disconnected thematic areas: “children”, “psychological aspects”, “news”, “audience”, “surveys”, “advertising”, “health”, “relationship”, “gender”, “discourse”, “telephone communication”, “public relation”, “telecommunications”, “public opinion”, “activism” and “internet”. These areas have progressively disconnected among them, which drives to a Communication field relatively fragmented. El campo científico de la comunicación ha experimentado un enorme crecimiento a lo largo de los años, superando incluso a algunas áreas científicas consagradas. Mediante el uso de técnicas bibliométricas, podemos analizar la evolución conceptual, social e intelectual de esta área, así como comprenderla. En particular, el área de «Comunicación» ha sido ampliamente estudiada desde un punto de vista bibliométrico, pero no se ha realizado un análisis conceptual global del área englobado en un marco longitudinal. En este sentido, este artículo muestra el primer análisis de mapas científicos del área de investigación de la comunicación basándose en la Categoría de la Web of Science «Communication», centrándose en la estructura conceptual y cómo esta ha evolucionado. El estudio se ha realizado mediante la herramienta de análisis de mapas científicos SciMAT, basada en los mapas de co-palabras y en el índice-h. Un conjunto de 33.627 artículos científicos, publicados entre 1980 y 2013 en las 74 principales revistas del Journal Citation Reports de la Web of Science, han sido estudiados. Analizando los resultados, podemos destacar que la investigación llevada a cabo en el área de la comunicación se ha centrado en dieciséis áreas temáticas: «infancia», «aspectos psicológicos», «noticias», «audiencias», «sondeos», «publicidad», «salud», «relaciones», «género», «discurso», «comunicación telefónica», «relaciones públicas», «telecomunicaciones», «opinión pública», «activismo» e «Internet». Estas áreas se han desconectado entre ellas progresivamente, lo que conduce a un campo relativamente fragmentado.
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Mutalieva, Ardak, Irina Savchuk, Laura Orazgaliyeva, Gulnar Jumazhanova, Akmaral Zhumykbayeva, and Eugenia Sheveleva. "Evaluation of psychological and pedagogical strategies for creating gender motivation in modern glossy magazines as an “Overton Window” in an electronic and digital society." SHS Web of Conferences 88 (2020): 01027. http://dx.doi.org/10.1051/shsconf/20208801027.
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The authors consider modern glossy magazines as a tool for constructing and transforming gender attitudes in the context of psychological and pedagogical strategies for constructing gender in the conditions of an electronic-digital society and the specifics of communication in a pandemic situation of self-isolation, when information from the Internet has a dominant influence on modern people. A special aspect belongs to the analysis of the “Overton window” mechanism in preserving and / or transforming established gender roles in the modern electronic information society. Magazine discourse at the beginning of the 21st century acts as a powerful tool for influencing the recipient in a situation where digital communication and electronic advertising discourse prevail. The authors analyze the phenomenon of creating motivation for predictable gender behaviour, which is influenced by electronic glossy magazine discourse, considered from the perspective of psycholinguistics. The authors define this type of discourse as a special type of discursive process that acts as an explicit tool of globalization. The authors use the author’s synergetic approach based on the methods of linguistics, pedagogy, psychology and economic management as a methodology. The authors emphasize the novelty of this discourse in the context of its influence on the formation and transformation of the modern language personality in the context of gender stereotypes. The relevance of the research is emphasized by the fact that glossy mass-media discourse is the latest in terms of the chronology of the historical process. It actualizes the poly-ethno-socio-cultural and educational space of the beginning of the XXI century, demonstrates the processes of transformation of gender attitudes in the context of unification and globalization in the value orientations of the “philosophy of glamour”.
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TKACHENKO, IRYNA, ELENA YENSKAYA, and ANATOLY MAKSIMENKO. "APPLICATION OF INNOVATIVE TECHNOLOGIES IN PRACTICAL WORK WITH FUTURE CHOREOGRAPHY SPECIALISTS." Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University. Series: pedagogy, no. 2 (April 6, 2021): 94–102. http://dx.doi.org/10.25128/2415-3605.20.2.13.
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The expediency of innovative technologies application in practical work with future choreography specialists in higher education institutions has been substantiated. It has been established that the value of innovative technologies implies the unleashing of the future choreographers’ creative potential, formation of a stable motivation to learn, ensuring a high creative result in the educational process. On the basis of general scientific (analysis, systematization, generalization) and specific scientific (comparative analysis) methods of scientific research, the differences of the innovative technologies has been found out. As a result, pedagogical, organizational and managerial innovations are used in the practical work with future choreography specialists.
It has been proved that the creation and realization of various types of programs (author’s, block, integrated), additional developing disciplines (gymnastics, bases of acting skill), game technologies, technologies of “project training” (report concert, master class, academic show), information technologies (digital, video and audio technologies, computer multimedia technologies, artificial intelligence technologies, Internet and communication technologies, virtual reality modeling technologies), non-traditional methods of pedagogical process organization (binary approach, trainings) are fundamental in pedagogical innovations.
Non-traditional forms of the educational process organization, technology of “collaborative learning”, innovative methods of space and time organization, technology of health-saving learning, information technologies are components of organizational innovations that provide future choreographers with a sense of tolerance, collectivism and also have a psychological influence on emotional state, behavior, attitude to classes, the level of mastering general and professional competences. The professional activity of future choreography specialists, in particular leadership of the choreographic team, requires mastering managerial innovations (marketing and advertising, basics of entrepreneurship, management principles, information provision of management, cultural and artistic projects, basics of business planning, fundraising techniques) that form image and reputation of the latter. The study does not include all the aspects of the issue of using innovative technologies in practical work with future choreographers and shows the need for its further development in such promising areas as optimizing the content of higher choreographic education by means of information technology, especially teaching choreographic disciplines in conditions of distance learning.
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Mizfar, Fityan, and Aldon Sinaga. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI INSTAN." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 11, no. 2 (September 4, 2017): 175. http://dx.doi.org/10.20961/sepa.v11i2.14172.
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Coffee (Coffea sp), has an important role as a significant influence in live and livelihood of majority community as well as foreign exchange earner for state. It is known that coffee is one of flagship products in Indonesian commodities, noted that Indonesia is one of the world's largest coffee exporting nation. Instant coffee which is available at this time has been accepted by community which is caused by two factors.First, manufacturers build consumer perceptions that the products are kind of instant coffee beverage that offers practicality in its presentation, and not leaving a coarse powder or residue when drunk. Second, intelligence producers through advertising, where instant coffee is identical with urban culture, modern society, and people who are always busy with various kinds of work which spends time. The research goal was to identify the factors influencing consumer decision in buying instant coffee, especially coffee consumers on internet social networking users, by using Quota NonProbabilistic Sampling. The data analysis in this study used multiple regression analysis. The population was the entire of social networking users both personal and group. The results showed that the factors influencing consumer decisions in buying instant coffee were: sex (1.555), duration of activity or working hours (0.933), education (0.198), and information (0.928). Sex factor (1.555) was dominant to influence consumer decisions in buying instant coffee. This occurred because there was psychological aspect that could pose great effects. It is recommended for entrepreneurs in marketing products through television media to be more enhanced because most consumers find out information about coffee through the media. And for further researchers, it is expected to examine other factors that may affect consumers in making decision in buying instant coffee.
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Denisova, Ekaterina, Anna Kruchkova, Natalia Klimova, and Eugene Borokhovski. "Students Internet usage: psychological and pedagogical aspects." SHS Web of Conferences 70 (2019): 06002. http://dx.doi.org/10.1051/shsconf/20197006002.
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The article presents the results of studying the psychological characteristics of students in connection with their digital behavior. Authors assume that digital behavior of students can be associated with the features of their self-awareness, self-appraisal and value-semantic sphere. In addition, the importance of individual components in the hierarchy of educational values is studied in connection with personality characteristics. The study involved 102 people - students specializing in the social sciences and humanities. As a result, the authors found that students’ digital behavior in terms of the online presence is associated with their self-awareness, self-appraisal and value-semantic sphere. Students who spend online less than three hours a day will be more active, extroverted and confident in their real life (offline) than those who spend more time online. The importance of individual components in the hierarchy of educational values is associated with the features of self-awareness, self-attitude. Self-appraisal, self-confidence, sense of independence and high appreciation of one’s individuality are associated with a greater intellectual need, a more active and conscious desire to improve their own competence.
Dissertations / Theses on the topic "Internet advertising Psychological aspects"
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Nazerzadeh, Hamid. "Internet advertising : optimization and economic aspects /." May be available electronically:, 2009. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.
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劉輝儉 and Fai-kim Lau. "Sociological, psychological aspects of internet swearwords." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31256338.
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Lau, Fai-kim. "Sociological, psychological aspects of internet swearwords /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25474169.
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Punnett, Trent Harold. "Measuring emotional response to television advertising." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.
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The objective of this thesis is to initiate development of a valid and reliable measurement process to assess a viewer's emotional response to television advertising. The development of this measure is based on current psychological theories about the emotional process, and takes advantage of current methods available to measure emotional response. The goals for the measurement process are to provide information on emotional response to television advertising from two diverse sources, automatic real-time response, and cognitive after-the-fact responses.
The selection of instruments to meet these goals first involved a review of the psychological literature on emotional theory to provide direction on defining what is an emotional response, and how the emotional subcomponents relate. This provides direction for evaluating the instruments available for measuring emotional response, and selecting two that will satisfy the above goal. The use of these measurement instruments in a pretest is then outlined, and the thesis concludes with directions for future research.
The construct of emotion is complex and multidimensional, including interactions among neural hormonal systems, conscious and unconscious cognition, physiological adjustments, affective response, and expressive behavior. These dimensions suggest four categories that emotional response measurement instruments can be grouped into; cognitive, affective, psychological and behavioral.
Measurement instruments in each of the four above categories have problems in their applicability as stand alone measures of emotional response to television advertisements. Of all the measurement instruments reviewed, the Beaumont Emotion Battery and the Facial Action Coding System appear to be compatible with the construct of emotion and each other. These measures can provide similar data, and capture virtually the same categories of emotional response.
The usefulness of combining these two measures should be explored through a pretest. In designing the pretest, the success in capturing specific emotional responses attributable to the advertisement will depend on the setting used, the selection of advertisements and the program these advertisements are embedded in. The setting should copy a normal viewing environment to encourage normal behavior in subjects. The advertisements used should maximize the variability in emotional response, while being new to the subjects to avoid frequency biases. The program should be carefully selected to avoid content effects. When subjects proceed through the pretest procedure of watching a television program while having their facial expressions videotaped, and then responding to the Beaumont Emotion Battery after the program ends, careful attention to the environment, advertisements, and program will reduce the potential for error and bias in the pretest. To structure and delineate areas for new research, emotional response to television advertising can be approached from the viewpoint of what could impact or influence the response. This leads to the definition of the following areas of influence: the advertisement; the group of advertisements the advertisement is placed in; the program; the viewing environment; and the viewer.Business, Sauder School of
Graduate
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Liu, Yan Yu Tracy. "Talking about offensive advertising in focus group contexts : a discursive approach to attitudes, gender, and communication." HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1420.
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Kaliánková, Jana. "The influence of psychological and ethical aspects of advertising on human psyche." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76117.
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This diploma thesis aims to explore the influence of psychological and ethical aspects of advertising on human psyche. In the theoretical part is its reader informed about the contribution of psychology to the creation of effective advertising., there are described the forms of advertising and the psychological theories of motivation. Ethics in advertising, advertising, self-regulation and the Code of advertising are specified here. Moderate interviews in practical part of this thesis are used for revealing the factors affecting the reception of advertising. Individual moderate interview are done with ten persons. These peorsons are not differentiated according any specific criteria. In this thesis is given a view what people consider as ethical and what they think about the ethical issues in advertising. The main contribution of the research is verification of people's different opinions of ethical issues.
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Wehbe, Michelle S., and University of Lethbridge Faculty of Management. "Branded and non-branded tobacco counter-advertisements : an experimental study of reactance and other maladaptive and adaptive coping responses." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012, 2012. http://hdl.handle.net/10133/3423.
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An experiment was done to investigate whether or not there is a need to treat smokers and
non-smokers as separate target audiences when creating tobacco counter-advertisements.
The Extended Parallel Process Model (Witte, 1992) and Reactance Theory (Brehm,
1966) were used to guide the development of predictions. The study revealed that social
marketers need to have different advertising tactics for smokers and non-smokers, since
smokers have reported more maladaptive coping responses and fewer adaptive coping
responses than non-smokers. Moreover, based on the fact that a smoker’s brand forms an
essential part of their self-identity (Goldberg et al., 1995) the experiment was also
designed to see if smokers would have differing levels of reactance and other
maladaptive coping responses if they saw a counter-advertisement attacking their brand,
one attacking a competing brand, and a non-branded one. The study did not reveal any
significant differences in reactions among the three conditions.x, 125 leaves : ill. ; 29 cm
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Bopp, Stacey-Lee. "A phenomenological study of problematic internet use with massively multiplayer online games." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13757.
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Massively multiplayer online games (MMOG’s) are a specific form of online computer games that allow for millions of people to simultaneously play online at any time. This form of online gaming has become a huge phenomenon worldwide both as a popular past time and a business endeavour for many individuals. There are more than 16 million people worldwide who subscribe to fantasy role-playing online games. Although such games can provide entertainment for many people, they can also lead to problematic Internet use (PIU). PIU has also been referred to as Internet addiction, and can cause significant problems in an individual’s functioning. The study aimed to enhance a greater understanding of the phenomenon of male adults’ experiences PIU with MMOG’s. More specifically the study aims to identify if PIU with MMOG’s can be considered a form of Internet addiction within South Africa. Furthermore, assisting in the further development of online addiction diagnosis and treatment strategies. The study utilised an interpretive phenomenological approach (IPA) and participants were purposively sampled. The data was collected using semi-structured individual interviews. Furthermore, Braun and Clarks thematic analysis was used during data analysis while incorporating the four major processes in phenomenological research, namely 1) epoche, 2) phenomenological reduction, 3) imaginative variation and, 4) synthesis. Themes that emerged from the analysis of the participants’ experiences included, initial description of use, motives for continued use of MMOG’s, consequences of PIU with MMOG’s, perceptions of PIU with MMOG’s, and treatment considerations. This study provided a thick description of South African and international literature and combines the literature with the themes that emerged from the participants experiences in order to produce discussions based on the findings of this qualitative study. Conclusions, recommendations, and limitations of this study informed future research on cyber citizenship by providing a detailed understanding of the context of South African male adults’ experiences of PIU with MMOG’s.
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Jin, Yun. "Pre-purchase search vs. web surfing effects of internet motives and ad relevance on psychological processing of online ads /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5874.
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Thesis (M.A.)--University of Missouri-Columbia, 2006.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
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Hofmann, Karsten C. "Advertising in restrooms." PDXScholar, 1988. https://pdxscholar.library.pdx.edu/open_access_etds/3803.
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There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers.
This general proposition was questioned on theoretical grounds. It was argued that the specific situation in a restroom would be conducive to advertising goals in a number of ways. In addition, while negative associations may occur with certain kinds of products, others were hypothesized to be unaffected. In particular, the potential value of restrooms for communicating public education issues such as AIDS and Cholesterol was examined.
Books on the topic "Internet advertising Psychological aspects"
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Yoo, Chan Yun. Preattentive processing of web advertising. Youngstown, N.Y: Cambria Press, 2007.
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W, Schumann David, Thorson Esther, NetLibrary Inc, and Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.), eds. Advertising and the World Wide Web. Mahwah, NJ: Lawrence Erlbaum Associates, 1999.
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Brought to You By: Postwar Television Advertising and the American Dream. Austin, Texas: University of Texas Press, 2002.
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Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York: Routledge, 2012.
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Webs of influence. Harlow, England: Pearson, 2012.
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Inc, ebrary, ed. Frames of mind: A post-Jungian look at film, television and technology. Bristol: Intellect, 2007.
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Images kids see on the screen: Hearing before Subcommittee on Telecommunications and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, first session, June 22, 2007. Washington: U.S. G.P.O., 2008.
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Jackie, Botterill, and MacRury Iain, eds. The dynamics of advertising. Australia: Harwood Academic Publishers, 2000.
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Hollingworth, Harry L. Advertising and selling. New York: Garland, 1985.
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The theory of advertising. New York: Garland Pub., 1985.
Find full textBook chapters on the topic "Internet advertising Psychological aspects"
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Grammenos, P., N. A. Syrengela, E. Magkos, and A. Tsohou. "Internet Addiction of Young Greek Adults: Psychological Aspects and Information Privacy." In Advances in Experimental Medicine and Biology, 67–78. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-57348-9_6.
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Diehl, Sandra, and Ralf Terlutter. "Do Emotional Internet Advertisements Evoke Similar Psychological Reactions than Emotional Print Advertisements? Results of an Experiment Testing the Influence of the Advertising Medium on the Consumer." In Marketing, Technology and Customer Commitment in the New Economy, 133–40. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_48.
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De Masi, Alexandre, and Katarzyna Wac. "The Importance of Smartphone Connectivity in Quality of Life." In Quantifying Quality of Life, 523–51. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94212-0_23.
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AbstractMobile network connectivity enables individuals to use various Internet-based applications and is nowadays an integral part of the physical environment. More specifically, this connectivity shapes individuals’ modes of gathering information and their communication capabilities. In turn, this impacts the individual’s decision-making and, in the long term, may influence their health and quality of life (QoL). This chapter focuses on longitudinal modeling of the availability of mobile connectivity such as Wi-Fi and 3G or 4G for individuals living in the Geneva area (Switzerland). We analyze connectivity over 5 years (2015–2020) based on data collected from 110 mQoL (mobile QoL) Living Lab participants. The participants are from three different cohorts corresponding to distinct data collection periods (2015–2017, 2018–2019, 2020). We derive four features that quantify an individual’s connectivity level: the network access technology (Wi-Fi or cellular), signal strength, the overall data consumption (upload and download), and the participants’ mobility patterns while connected. We also compare the connectivity levels of the three cohorts over time. Our findings reflect the relations between mobile connectivity and the smartphone network activity of the mQoL study cohorts during their daily activities, which may impact their QoL. We summarize the results and conclude this chapter by exploring the different QoL technologies and services enabled by mobile connectivity. However, the effects of connectivity on specific QoL domains, such as psychological aspects (i.e., positive/negative feelings) or social relationships, should be investigated further.
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Surender Dhanunjay, Gondi, Pranjal Singh, Sayyad Samee, K. Vengatesan, Abhishek Kumar, and Achintya Singhal. "Brain Inspired Visual Effects and Animation Psychological Computing Impact in Indian Television Advertisement Pre and Post 2000s." In Recent Trends in Intensive Computing. IOS Press, 2021. http://dx.doi.org/10.3233/apc210256.
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Technology in its immense boom in the last decade has made us aware of a lot of ways to increase consumer potential and engagement with different products in various spheres and aspects of production. Taking this idea forward, the main idea of this study is to identify the major visual effects facets being used and how they contributed towards consumer engagement. In this regard, a pilot study was done and then questionnaire has been prepared which was completed by 369 participants between the age group 18–60 years. Hence the main aim of this work is to use statistical data to understand how the last decade has proved beneficial for the Advertising industry through the use of visual effects Statistical analysis is used to interpret the data.
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"PSYCHOLOGICAL ASPECTS OF INTERNET PORNOGRAPHY." In The Psychology of the Internet, 157–70. Cambridge University Press, 1999. http://dx.doi.org/10.1017/cbo9780511581670.009.
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Arslan, Gökmen. "Psychological Maltreatment and Internet Addiction." In Advances in Human and Social Aspects of Technology, 90–108. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3477-8.ch005.
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Internet use enhances one's quality of life; yet, excessive use may lead to various problems for their healthy development and wellbeing. Understanding the risk and protective factors in internet addiction has importance to promote individuals' positive development and wellbeing. Therefore, the purpose of the present chapter is to explore the role of psychological maltreatment in the development of the internet addiction. Psychological maltreatment is a significant public health problems associated with a range of short and long–term undesirable mental health and wellbeing outcomes in childhood to adulthood. Considering the outcomes supporting the significant role of child maltreatment on the development of internet addiction, it is clear that maltreated individuals are at–risk to develop internet addiction, and psychological maltreatment, as a risk factor, has a crucial role in the development of internet addiction. However, evidences here are relatively limited, and there is need further research investigated long–term impacts of psychological maltreatment on internet addiction.
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Peng, Rui, Kien A. Hua, and Hao Cheng. "An Internet Framework for Pervasive Sensor Computing." In Emerging Pervasive and Ubiquitous Aspects of Information Systems, 156–78. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-60960-487-5.ch010.
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The rapid increase of sensor networks has brought a revolution in pervasive computing. However, data from these fragmented and heterogeneous sensor networks are easily shared. Existing sensor computing environments are based on the traditional database approach, in which sensors are tightly coupled with specific applications. Such static configurations are effective only in situations where all the participating sources are precisely known to the application developers, and users are aware of the applications. A pervasive computing environment raises more challenges, due to ad hoc user requests and the vast number of available sources, making static integration less effective. This paper presents an Internet framework called iSEE (Internet Sensor Exploration Environment) which provides a more complete environment for pervasive sensor computing. iSEE enables advertising and sharing of sensors and applications on the Internet with unsolicited users much like how Web pages are publicly shared today.
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Abraham, Juneman, Dean Lauda Septian, Tommy Prayoga, and Yustinus Suhardi Ruman. "Predictive Factors of Attitude Towards Online Disruptive Advertising." In Research Anthology on Social Media Advertising and Building Consumer Relationships, 987–1006. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch054.
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By leveraging knowledge of subconsciousness seducing technique combined with building algorithms capable of analyzing internet users' needs as well as providing relevant information, disruptive ads that appear abruptly (in terms of the timing, placement, and method of ending/closing the content) in web pages and mobile applications are accepted as a quality effective means of consumer persuasion. This present study proposed uncertainty avoidance, perceived usefulness, and openness personality trait as the predictors of attitude towards online disruptive advertising. Participants of this study were 137 Indonesian internet users (75 males, 62 females, Mage = 23.02 years old, SDage = 3.367 years). Multiple linear regression analysis showed that only perceived usefulness and openness personality trait are able to predict the attitude (i.e., in positive directions). The uncertainty-certainty paradoxes contained in disruptive advertising are discussed to understand the psychological dynamics involved in a facet of the attitude ambiguity.
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Abraham, Juneman, Dean Lauda Septian, Tommy Prayoga, and Yustinus Suhardi Ruman. "Predictive Factors of Attitude Towards Online Disruptive Advertising." In Strategies for Business Sustainability in a Collaborative Economy, 102–21. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-4543-0.ch006.
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By leveraging knowledge of subconsciousness seducing technique combined with building algorithms capable of analyzing internet users' needs as well as providing relevant information, disruptive ads that appear abruptly (in terms of the timing, placement, and method of ending/closing the content) in web pages and mobile applications are accepted as a quality effective means of consumer persuasion. This present study proposed uncertainty avoidance, perceived usefulness, and openness personality trait as the predictors of attitude towards online disruptive advertising. Participants of this study were 137 Indonesian internet users (75 males, 62 females, Mage = 23.02 years old, SDage = 3.367 years). Multiple linear regression analysis showed that only perceived usefulness and openness personality trait are able to predict the attitude (i.e., in positive directions). The uncertainty-certainty paradoxes contained in disruptive advertising are discussed to understand the psychological dynamics involved in a facet of the attitude ambiguity.
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Yousafzai, Shumaila. "Internet Banking Adaptation Behavior." In Encyclopedia of Cyber Behavior, 489–502. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0315-8.ch042.
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How and why individuals use Internet banking (IB) has attracted a great deal of academic attention. This chapter reviews the literature on IB behavior through the lenses of nine adoption theories. This review suggests that IB adoption is a complex and multifaceted process; joint consideration of customers’ personal, social, psychological, utilitarian, and behavioral aspects is essential; managers and system developers should undertake a customer-centric approach focusing on managing belief formation rather than directly influencing behavior. However, IB research is in an inconclusive state, and is far from unanimity regarding the approaches and conceptualizations used to understand the beliefs that truly influence IB behavior. There is limited research dealing with the role of interventions that can assist managers in making effective decisions to speed the adoption process. An understanding of customer’s cognitive, emotional, and contextual processes is more important than adoption itself and will ultimately result in the intended behavior.
Conference papers on the topic "Internet advertising Psychological aspects"
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Longo, Gabrielle, Frida de Luna, and Mahnoor Ahmad. "Health warnings on cannabis dispensary websites." In 2021 Virtual Scientific Meeting of the Research Society on Marijuana. Research Society on Marijuana, 2022. http://dx.doi.org/10.26828/cannabis.2022.01.000.22.
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Cannabis users are increasingly turning towards the Internet for information about cannabis, especially medicinal patients, who generally have low to moderate knowledge of important aspects of cannabis like medicinal effectiveness. Potential for misuse of cannabis is much higher when there is a lack of accurate information (Kruger et al., 2020). Overuse of cannabis can be associated with discontinued enrollment in school, trouble dealing with anxiety and stress, and an increased risk of schizotypy (Blavos et al., 2017). Cannabinoid exposure during pregnancy has been shown to have negative effects on the fetal immune system (Dong et al., 2019), is associated with low birth weight, stunted development (Gusstafson & Jacobsson, 2019), and cognitive impairment (Grant et al., 2018). Cannabis dispensary employees have been found to make health suggestions without proper qualifications (Dickson 2018), and advertising on dispensary websites often suggests strains for specific medical conditions, despite the lack of empirical evidence supporting these claims (Kruger et al., 2020; Luc 2020). This increasing medicalization of cannabis by those unqualified to do so is concerning in such a fast-growing field. The present study assesses the presence of health warnings on cannabis dispensary websites, specifically (a) the presence of facts or warnings about potential psychological consequences (e.g., paranoia, increased vulnerability to psychosis), (b) facts or warnings about use in pregnant women, and (c) general dosage warnings. Dispensaries were selected at random in all states that have legal cannabis. 15 dispensaries were selected from each state. If the state had less than 15, all dispensaries in the state were included in coding, for a total of 389 dispensary websites. Dispensaries were identified via informal cannabis websites like leafly.com and potguides.com, as the purpose of the study was to identify dispensary websites that the average person would find when searching the Internet. Previous studies have utilized state agency lists and informal lists (Cavazos-Rehg et al., 2019). Three trained research assistants coded each website for the relevant information. 30% of websites coded had psychological consequence warnings (n = 111), 21.53% had gynecological health warnings, and 45.65% had general use warnings. Three separate logistic regression analyses were performed with the three types of health warnings as the binary outcome variable (the information is either present = 1, or not present = 0) and legality status as the predictor. Legality status had no impact on the presence of psychological consequence information (OR = .737, SE = .174, p = .196) or general dosage information (OR = .786, SE = .479, p = .279), but legality did have a significant influence on the presence of gynecological consequences (OR = .499, SE = .129, p = .007), indicating that when cannabis was recreationally legal, the state was less likely to have information about gynecological health consequences on their dispensary websites. This is troubling, because cannabis is much more easily accessible in states with recreational legalization than medicinal, and the consequences of cannabis use during pregnancy can be severe.
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Voloshina, Svetlana, and Tat’yana Dubovitskaya. "Practical aspects of the safety of using quasi-scientific video blogging in education." In Safety psychology and psychological safety: problems of interaction between theorists and practitioners. «Publishing company «World of science», LLC, 2020. http://dx.doi.org/10.15862/53mnnpk20-19.
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The article contains data on the features of using quasi-scientific video blogging in the educational process of a medical College. The main approaches to the definition of "digital security" in the modern Internet environment within the framework of social networks and in the broader aspect of the globalization of the information space are considered. It is proposed to conceptualize social network digital security as an element of the General culture of a modern student. The introduction of interactive methods of engagement using the potential of the Internet makes it possible to update students ' skills in applying the rules of in-network security, as well as to increase the effectiveness of training. The article examines the influence of quasi-scientific video blogging as a system for preparing content, posting it in social networks, and receiving feedback from other network users on the image of students, professional self-determination, and their attitude to intra-network security.
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Katkeviča, Santa, and Aina Strode. "Projection Mapping Method in Advertising Design." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.71.
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Projection mapping is a projection technique used in video or interactive installations to project on irregularly shaped objects, adapting to their unique structure. The projection mapping technique dates back to the late 1960s, where it was mostly used for special film effects and film studio amusement parks. This technique was academically recognized in 1990 by the Office of the Future research experiment. Since then, projection mapping techniques have gained popularity and thus available programs have been created. Over the last decade, it has become extremely widespread around the world, especially in technologically advanced countries, with a tendency to advertise a product in a large format. This is a promising technology that can have a major impact on non-computer technology or design industries. Such as museums, libraries, universities, and various historical sites that want to get modern opportunities to present their specifics, services, and many other informative aspects. In this way, the public is offered to get acquainted with the offers in an attractive and interactive way. The aim of the article is to determine the evaluation criteria of the developed digital products by studying the essence of the projection mapping method, its use in advertising design. Research methods: theoretical – research and analysis of literature and Internet resources; empirical – expert interviews, analysis of analogues. Within the framework of the research, the following evaluation criteria were developed for the evaluation of projection mapping installations: Adequacy of the used method; Uniqueness of the content; Adequacy of the use of the programs; Cyclicality; Location of the projection. The criteria can be used by professionals as well as anyone interested in developing an original digital installation design.
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Sumita, Hanna, Yasushi Kawase, Sumio Fujita, and Takuro Fukunaga. "Online Optimization of Video-Ad Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/60.
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In this paper, we study the video advertising in the context of internet advertising. Video advertising is a rapidly growing industry, but its computational aspects have not yet been investigated. A difference between video advertising and traditional display advertising is that the former requires more time to be viewed. In contrast to a traditional display advertisement, a video advertisement has no influence over a user unless the user watches it for a certain amount of time. Previous studies have not considered the length of video advertisements, and time spent by users to watch them. Motivated by this observation, we formulate a new online optimization problem for optimizing the allocation of video advertisements, and we develop a nearly (1 − 1/e)-competitive algorithm for finding an envy-free allocation of video advertisements.
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Manžuch, Zinaida, and Elena Maceviciute. "A life goals perspective on the information behaviour of elderly adults." In ISIC: the Information Behaviour Conference. University of Borås, Borås, Sweden, 2020. http://dx.doi.org/10.47989/irisic2005.
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Introduction. The paper offers a Socioemotional Selectivity Theory (SST) perspective on the information behaviour of the elderly. It goes beyond biological aging and could usefully explain motives, preferences, influential factors in their information behaviour. Method. A thematic meta-analysis was performed to study the research on the information behaviour of the elderly adults published over the last decade (2010-2019). Analysis. The analysis is focused on manifestations of emotional regulation aimed at information behaviour (needs and motives, information seeking and use) of the elderly. Results. In everyday life situations the elderly prioritise emotional regulation goals, which are the main drive of information activities. Social networks, a safe and familiar environment, and positive emotional experience are influential factors shaping the needs, motivation and ways the elderly seek for and use information. Emotional regulation goals may also limit information seeking and cause distortions in making sense of information. Conclusions. Differently from other approaches to information behaviour of the elderly, SST does not limit the study to biological aspects of aging and offers rich explanations of social and psychological aspects of their lives. It can be complementary to other approaches and provide an explanatory aspect to many descriptive studies, e.g., explain the extensive use for social networks for information seeking, avoidance of certain information activities, or reluctance to learn new internet search skills.
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Chiner, Esther, Marcos Gómez-Puerta, Victoria E. García-Vera, and M. Cristina Cardona-Moltó. "UNIVERSITY STUDENTS’ STRUGGLES WITH ONLINE LEARNING DURING THE COVID-19 PANDEMIC LOCKDOWN." In International Conference on Education and New Developments. inScience Press, 2021. http://dx.doi.org/10.36315/2021end057.
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As a result of the COVID-19 pandemic that affected most countries during the year 2020, the society had to adapt rapidly to new forms of working in which the Internet has been an essential tool. And so did the higher institutions around the world, which had to move from a face-to-face classroom environment to an online one. The change from traditional learning to online learning was so unexpected that neither the instructors nor the students may have been prepared for it and could have important consequences on students’ learning and academic achievement. The purpose of this study was to explore how university students had to struggle with online learning during the COVID-19 pandemic lockdown attending to three aspects: (a) availability and use of electronic devices, (b) personal factors, and (c) teaching factors. A non-experimental study based on a survey design was conducted, in which a convenience sample of 496 undergraduate and graduate students from two different universities located in south eastern Spain participated. The majority of the participants (66.3%) had very little or no experience in online learning and 55% considered that their academic performance was being worse than in face-to-face classes. Findings showed that most of the students had the electronic devices required for online learning (e.g. laptops, earphones, webcams, smartphones), although they mainly used laptops and earphones. They did not have other devices at home such as desktop computers, printers and scanners. The personal factors that most affected their academic performance were family problems and/or responsibilities (46.6%), psychological or emotional problems (41.6%), an inappropriate study environment (41.2%), and a bad Internet connection (31.4%). With regard to teaching factors, students complained of excessive assignments (82.6%), lack of lesson explanations (78.6%), loss of concentration during synchronous classes (64.3%), having to learn through the computer screen (58.9%), and feeling of being abandoned (57.4%), among others. In sum, university students’ struggles with online learning were more related to teaching factors than to personal and material factors. Therefore, higher education institutions and faculty should be prepared to respond to student’s needs in different teaching scenarios, and more specifically in online environments, by adapting not only their teaching styles and resources but also the way they interact with students.
Reports on the topic "Internet advertising Psychological aspects"
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MOSKALENKO, O., S. TERESHCHENKO, and E. KASPAROV. PSYCHOLOGICAL ASPECTS OF INTERNET DEPENDENCE. Science and Innovation Center Publishing House, 2022. http://dx.doi.org/10.12731/2658-4034-2022-13-1-3-85-94.
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A review of the literature on the actual problem of modern society - Internet addiction (ID) is presented. ID has negative social, health and economic consequences. The number of Internet addicts is increasing every year. Patients with IS have characteristic symptoms: increased tolerance syndrome (increased time and intensity of Internet activity); syndrome of loss of quantitative and situational control; withdrawal symptoms, with the impossibility of Internet activity and affective disorders develop.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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NELYUBINA, E., and L. PANFILOVA. ASSESSMENT OF THE QUALITY OF EDUCATIONAL ELECTRONIC PUBLICATIONS AND RESOURCES. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2658-4034-2021-12-4-2-85-97.
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Now the whole life of a person has switched to online mode. These changes also affected the education system. This means the need to introduce new technologies into the educational process. Books, manuals, printed publications are being replaced by electronic educational resources. Providing up-to-date, verified information to students has always been and remains one of the most important functions of the teacher. Unfortunately, with the transition of training to the online mode, the teacher cannot use his literature when conducting classes. In this regard, there is a need to use electronic resources. On the one hand, the development of the global network implies the presence of a large number of a wide variety of sites, which cannot but be a positive aspect, because both the teacher and the student can independently choose a resource that will be most understandable. But on the other hand, the variety of Internet resources implies the presence of unverified, false information, which can negatively affect the quality of education. That is why it is necessary to analyze new information systems. The problem is the presence of a large number of information technologies and resources used in education. Purpose. The goal is to conduct a comparative analysis of educational electronic publications and resources most often used by teachers of the natural science cycle in terms of their fullness, accessibility and use in the educational process. Method or methodology of the work. The requirements for the organization of a comprehensive examination suggest an approach that includes an examination of technical and technological, psychological, pedagogical and design-ergonomic aspects of the creation and use of educational electronic publications and resources, in our work we were based precisely on generalized research methods: 1) Technical and technological expertise (technical component of the site, its position in the network). 2) Psychological and pedagogical expertise (component by the type of educational electronic publication or resource, level of education, type and form of the educational process, assessment of the content and scenario of the informatization tool). 3) Design-ergonomic expertise (assessment of the quality of interface components of educational electronic publications and resources, their compliance with uniform ergonomic, aesthetic and health-saving requirements; assessment of the quality of interface components of educational electronic editions and resources, their compliance with uniform ergonomic, aesthetic and health-saving requirements). Results. The main sites that are frequently used by teachers of the natural science cycle of disciplines are the Russian Textbook corporation, the Enlightenment group of companies, the Binom publishing house, the Digital Age School, the practical significance of the study is determined by the high level of readiness of the results obtained, during the study it was found that it is advisable to introduce an information-electronic educational site - the Russian textbook corporation - into the pedagogical practice of the implementation of natural science subjects. The advantages of this server were established and recommendations for its use in the educational process were developed. Practical implications: the results obtained are expedient to be applied in educational institutions of the Russian Federation.