Journal articles on the topic 'Internet advertising – Evaluation'
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Chiagouris, Larry, and Iris Mohr. "An Evaluation of the Effectiveness of Internet Advertising Tools." Journal of Internet Commerce 3, no. 3 (October 6, 2004): 41–61. http://dx.doi.org/10.1300/j179v03n03_03.
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Sun, Dan. "Application of Traditional Culture in Intelligent Advertising Design System in the Internet Era." Scientific Programming 2022 (April 27, 2022): 1–12. http://dx.doi.org/10.1155/2022/7596991.
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This paper focuses on the application of traditional culture in the intelligent advertising design system in the internet era. The existence form of traditional culture is abstract and vivid. It is extremely charming when used in advertising design. It is unique and subtle and has the beauty of holding a pipa half-covered. The classic colors reveal the splendor of history, which is fascinating, and it seems to want people to integrate into it and appreciate its beauty. This paper, firstly, introduces the background of traditional culture and intelligent advertising design and discusses its significance and innovation. Combined with the research methods and experiments put forward by the related work, the advertising system model is, firstly, proposed. The process of ad request processing, system hardware topology, and ad real-time bidding process are introduced. It will talk about the feature association algorithm in advertising design, explain the linear logistic regression and nonlinear algorithms, and describe the GBDT feature processing process. It combines stochastic gradient descent, decision trees, etc., to calculate ad click-through rates. It also explained the allocation algorithm of traffic and quality and market competition in advertising design. It is guided by a probabilistic filtering mechanism that tests ad spend, bidding, and market competition. Finally, the effect evaluation experiment of intelligent advertising system based on traditional culture fusion is carried out. It displays the application of traditional culture, such as Dunhuang Feitian and blue and white porcelain, Huizhou architecture, and Miao embroidery. It uses pictures to show its beauty, and it compares the advertising situation in the perspective of traditional culture and modern fashion. It is concluded that the introduction of traditional culture into advertisements is more attractive. Through the establishment of an outdoor advertising evaluation system based on face gesture recognition to calculate the pedestrian parking viewing rate, it is concluded that the system has a very high accuracy rate and a very small error, only 3.76%, which can be effectively applied to actual scenarios.
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LOZOVSKA, Hanna, Aliona LAZUTKINA, and Lesia DONETS. "TARGET ADVERTISING AS A TOOL OF ADVERTISING MANAGEMENT AND EVALUATION OF ITS EFFECTIVENESS INDICATORS." Ukrainian Journal of Applied Economics 5, no. 4 (December 2, 2020): 184–91. http://dx.doi.org/10.36887/2415-8453-2020-4-21.
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Introduction. Studies have shown that despite the fact that advertising management tools, including tools for promoting goods on the Internet have a high degree of development in the scientific works, many problems caused by the new economic conditions have not yet been reflected in them. Assessing the effectiveness of the use of various online advertising tools and the feasibility of their use for specific types of consumer goods has become extremely relevant for many businesses affected by the 2020 crisis. The purpose of this article is research of target advertising as a tool of advertising management and evaluation of its effectiveness. Results. In this article, such an advertising management tool as target advertising was analyzed, key indicators of its effectiveness were evaluated in social networks Facebook and Instagram in different periods of 2020 on the example of Instagram-women's shoe store, as well as the impact on these indicators of 2020 crisis and quarantine measures, which were introduced in Ukraine during the year. The dynamics of such indicators as the cost of a click on the ad, the cost of 1000 ad impressions, the cost of the order, etc. The dynamics of such indicators as cost of 1000 impressions of an advertisement, cost of a click (transition on advertising), CRT (click-through rate) and cost of one order of goods are analyzed. The analysis was conducted in different periods of 2020: before quarantine, in the spring, during quarantine, after quarantine. The vector of attention in the article is aimed at determining the causes and factors that caused significant fluctuations in the effectiveness of consumer goods advertising on social networks. Conclusions. The Internet as a media channel is characterized by high efficiency due to the significant spread and the ability to attract the target audience. Target advertising is one of the most effective tools of advertising management, as it focuses on the interests, habits, tastes and preferences of the target audience. Thus, it demonstrates its high efficiency, especially in the context of the COVID-19 pandemic, when most consumers shop online. Keywords: marketing, advertising management, online advertising, target advertising, social networks, key performance indicators, cost per click, cost per 1000 impressions.
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Zu, Ruizhi. "The Validity of Visual Communication Design of Online Advertisement Based on Interactivity." Computational Intelligence and Neuroscience 2022 (July 8, 2022): 1–9. http://dx.doi.org/10.1155/2022/2485809.
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Today’s society is a society of Internet information, especially the rapid development of new media that is the most distinctive project today. New media has changed the way traditional media are disseminated, and the advertising industry has made new developments with the rapid development of new media, especially with the rise of online advertising, making the dissemination of advertising more influential. In modern advertising information, online advertising has become very influential. This study aims at how to achieve user-matching push and set the right price is the two major problems of Internet advertising push, through the analysis of the emergence and development of network advertising and visual elements in network advertising, starting from the problems appearing in modern online advertisements, and studying the visual communication design in online advertisements. In this paper, a neural network model and a fuzzy comprehensive evaluation decision model are designed; so as to make our online advertisements rich in national characteristics and really cause online users’ active clicks. The experimental results show that the proposed method achieves good results and verifies the effectiveness of the model.
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Wang, Heyong, and Canxin Lin. "Research on Effect Evaluation of Online Advertisement Based on Resampling Method." Mathematical Problems in Engineering 2020 (December 21, 2020): 1–15. http://dx.doi.org/10.1155/2020/4617581.
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With the rapid development of the Internet, the online advertising market has become larger and larger. Online advertisers often execute their advertising strategies based on the effect of online advertisements, so it is necessary to evaluate the advertising effect because it determines whether advertisers can display effective advertisements continually and remove ineffective advertisements timely. In practical scenarios, the quantity of ineffective online advertisements is always larger than that of effective online advertisements. The imbalanced distribution of them will bring serious bias to the evaluation models. We propose an improved undersampling method based on clustering (termed UBOC) to overcome the data imbalance. It can balance the advertising data into a more suitable data distribution. In addition, we adopt a new evaluation index for the effect evaluation of online advertisements based on C5.0 decision tree. Experimental results indicate the excellent performance of UBOC and the practical application of evaluation index for online advertisements. They can provide an effective evaluation of online advertisements and achieve the early removal of ineffective advertisements for advertisers, which will greatly increase the revenue brought by advertisements.
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Pettigrew, Simone, Liudmila Tarabashkina, Michele Roberts, Pascale Quester, Kathy Chapman, and Caroline Miller. "The effects of television and Internet food advertising on parents and children." Public Health Nutrition 16, no. 12 (May 1, 2013): 2205–12. http://dx.doi.org/10.1017/s1368980013001067.
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AbstractObjectiveThe current study examined the impact of television and Internet food advertising on Australian parents and children.DesignParents and their children aged 8 to 14 years were exposed to a television advertisement, an Internet advertisement or a control picture for four commonly advertised energy-dense, nutrient-poor foods.SettingOnline web panel survey, Australia.SubjectsParents (n1302) and their children aged 8 to 14 years (n1302).ResultsAfter a single exposure to each advertisement, parent respondents in the two exposure conditions evaluated the products more favourably, had a greater desire to consume the products and thought the product could be consumed more frequently than those in the control condition. Similar trends were observed among children, although the differences were statistically significant only for the frequency of food consumption in the Internet advertisement condition and the evaluation of one product.ConclusionsThe results have implications for assumptions of adults’ immunity to advertising. This is of particular importance in efforts to address child obesity and the reliance on parents to mediate the effects of food advertising.
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Malei, A., T. Serada, and A. Malei. "ONLINE VIDEO ADVERTISING: MEANING, TYPOLOGY AND EFFICIENCY ASSESSMENT." Vestnik of Polotsk State University. Part D. Economic and legal sciences, no. 13 (December 1, 2021): 74–80. http://dx.doi.org/10.52928/2070-1632-2021-58-13-74-80.
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The purpose of the study, is to formulate the concept of "online video advertising " as an object of online marketing, to generalize its types and build a system of performance evaluation indicators. Based on the study of interpretation and content of the definition of "advertising" and its types, presented by different scientific domestic and foreign schools and scientists, the authors derived the definition of "online video advertising" by highlighting the features of advertising, and also presented the typology of video advertising on the Internet based on the proposed classification attributes: the location, technical execution, and task of video advertising. The authors also proposed a system to assess the effectiveness of online video advertising based on two groups of metrics: primary (determined based on the actions of online users) and targeted (aimed at assessing the specific goals of the marketing campaign), which can objectively evaluate the success and productivity of video advertising.
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Ha, Louisa. "Active Participation and Quiet Observation of Adforum Subscribers." Journal of Advertising Education 2, no. 1 (May 1, 1997): 4–19. http://dx.doi.org/10.1177/109804829700200102.
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This paper investigates the factors underlying the active participation and quiet observation of subscribers of adforum, an electronic discussion group for advertising educators. Results of an electronic mail survey of the subscribers and a content analysis of the messages posted by the subscribers show that, even though the respondents have a quite positive evaluation of the group, many refrained from contributing messages. Advertising on the internet and ethical issues were the most frequently discussed topics during the study period.
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Kim, Juran, and Sally J. McMillan. "Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources." Journal of Advertising 37, no. 1 (April 2008): 99–112. http://dx.doi.org/10.2753/joa0091-3367370108.
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Uribe, Rodrigo, Pedro Hidalgo, and Carolina Martinez. "Developing campaigns in the context of a disaster." Disaster Prevention and Management 24, no. 1 (February 2, 2015): 100–114. http://dx.doi.org/10.1108/dpm-02-2014-0029.
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Purpose – The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects should be taken into account by an organization that wants or need to develop a campaign after a disaster. Design/methodology/approach – This paper presents two studies examining the relationship between catastrophes and advertising in the context of the February 2010 earthquake in Chile. The first study scrutinizes the characteristics of print ads that used this event as their main theme. The second study evaluates the reactions of consumers to different types of post-catastrophe ads. This issue was explored in a survey on the attitudes toward and credibility of these ads and in a qualitative examination, which explored the reasons for the interviewees’ evaluation. Findings – The first study identified nine types of advertisements as the most used by advertisers. The second study showed that the most common ad types had the worst evaluations by the public. In addition, the evaluation of the ads was directly related to three dimensions: opinion with regard to the advertised brand, evaluation of the ad’s performance, and perception of commercial intent. Research limitations/implications – It is important to consider some limitations of this study: this paper used only print advertising, and the sample was selected from Chilean internet users (50 percent of the population). Practical implications – This paper provides recommendations for for-profit and non-profit organizations that need or want to effectively develop campaigns in the context of a disaster. Originality/value – Within the context of a few studies on the development of campaigns in the context of a catastrophe, this paper seeks to test and expand upon the scarce findings in this field.
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Yanchuk, Tetiana, and Daria Horelova. "VIRAL MARKETING AS THE MAIN TYPE OF INTERNET MARKETING." Economic Analysis, no. 32(2) (2022): 228–35. http://dx.doi.org/10.35774/econa2022.02.228.
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Introduction. Practically all modern companies have representation in the Internet in the form of a full-fledged resource, blog, site, pages in social networks. However, by simply creating a network resource and even filling it with information content, we will not provide increase of sales and increase of popularity of the enterprise. For this purpose it is necessary to apply the tools of communication policy and bases of Internet marketing. As a result of rapid development of information technologies, social networks and new media, the role of widespread use of viral marketing is increasing. Purpose of the research. Research of viral marketing and revealing its advantages for modern business. Research method. The methodological basis of this research is scientific concepts and theoretical developments of domestic and foreign scientists in the field of analysis of enterprises activity, marketing, laws of Ukraine. Methods of theoretical generalization, analysis and synthesis, system and complex approach, statistical methods, logical generalization method were used to achieve the set goal. Results. In the work carried out analysis of causes and consequences of increase of popularity of viral advertising. The criteria that attract manufacturers to use Internet marketing in their policy are defined. Evaluation of the status and spread of viral advertising in the world and in Ukraine was carried out. Provides information to explain the increased demand for use of viral advertising. The problems of using viral marketing in modern Ukrainian realities were outlined and the main barriers preventing its progress, introduction and use in the activities of domestic organizations were mentioned. Developed recommendations on improvement of marketing actions in the Internet space. The importance of viral marketing is proved, thanks to which you can increase the rating of your company, goods, brands, make a brand. Even one event can have a positive impact on the development of events. Free marketing is an innovation aimed at significantly increasing the efficiency of the enterprise. Perspectives. With the use of viral marketing, sales at the enterprise are improved. Free marketing is now a promising means of promotion of products on the market, and in the near future will be one of the most influential means of advertising in the world.
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Barker, Richie, and Paul Atkinson. "A new master of the cultural domain? Google’s role in the transactive memory systems of advertising copywriters and art directors." Media International Australia 172, no. 1 (June 6, 2019): 61–73. http://dx.doi.org/10.1177/1329878x19853298.
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Creative practice in advertising is often lauded for its novelty, which is recognised in industry awards and other forms of peer evaluation. However, advertising is commonly required to address broad audiences, which means it needs to reflect popular and common cultural ideas. When developing ideas for a new project, advertising creatives usually undertake a research process that allows them to draw upon popular culture texts and previous advertisements. In the pre-digital era, this activity largely depended on the creative’s relationship to their social milieu, but following the arrival of the Internet and the search engine, the creative research process has expanded in scope and become much faster. However, the idea that search, and we refer particularly to Google search, neutrally supports creative practice requires greater scrutiny. In this article, we explore how Google connects advertising creatives to cultural references by considering research on practitioners’ everyday actions through the lens of transactive memory theory and models of creative process.
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Mashhadi, Mostafa, Mostafa Mazaheri Tehrani, and Mojtaba Porsalimi. "EVALUATION OF INFORMATION TECHNOLOGY MANAGEMENT ROLES IN SALES FOOD INDUSTRIES CASE STUDY FOOD COMPANIES KHORASAN RAZAVI." Ciência e Natura 37 (September 14, 2015): 70. http://dx.doi.org/10.5902/2179460x19442.
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http://dx.doi.org/10.5902/2179460X19442While many quality products should be only a short time in the market such as, and must give way to the final product tastes, preferences and needs of customers are compatible. Neglect or failure to timely delivery to our customers' requests may be too expensive. These conditions have caused the issue is important information for manufacturing organizations. The purpose of this study was to investigate new methods of information technology, sales of food industry in Iran, with manufacturing units of Khorasan, as a major hub for food production in the country. A questionnaire was developed for this study. Application information technology management by studying four parameters affecting the sale: Official Website, Internet sales of electronic business, Internet advertising and social networking As well as customer relationship management, field tested and evaluated. The results of field research 50 companies in various industries, including: Milk and dairy products, Beverages, Canning and juice, Meat and meat products, Cereal and flour products, Fermentation industry, Additives and spices the target population has been concluded. The results show that if Management of information technology (IT) as a principle and right of sale system used food factories Makes it easy to customer order, reduce the costs of marketing and advertising, and increasing the efficiency of product produced.
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Xiong, Feng, Maoyue Xie, Lingjuan Zhao, Cheng Li, and Xuan Fan. "Recognition and Evaluation of Data as Intangible Assets." SAGE Open 12, no. 2 (April 2022): 215824402210946. http://dx.doi.org/10.1177/21582440221094600.
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Internet-based companies such as Amazon, Facebook, and Tencent hold an enormous amount of consumer data that are utilized to create business value via big data analytics. Although some companies use big data to provide professional services, such as targeted advertising and product recommendations, according to the current CAS, IFRS, and U.S. GAAP accounting standards, these assets are not recognized as assets since they are generated internally. This paper starts with a discussion of how Amazon, Facebook, Tencent, and Walmart use big data to create value for their businesses and then argues why it makes sense to recognize big data as intangible assets. Possible methods of data asset evaluation and their implications for business managers are also explored.
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Livas, Christos, Konstantina Delli, and Yijin Ren. "Quality evaluation of the available Internet information regarding pain during orthodontic treatment." Angle Orthodontist 83, no. 3 (October 1, 2012): 500–506. http://dx.doi.org/10.2319/052512-435.1.
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ABSTRACT Objective: To investigate the quality of the data disseminated via the Internet regarding pain experienced by orthodontic patients. Materials and Methods: A systematic online search was performed for ‘orthodontic pain’ and ‘braces pain’ separately using five search engines. The first 25 results from each search term–engine combination were pooled for analysis. After excluding advertising sites, discussion groups, video feeds, and links to scientific articles, 25 Web pages were evaluated in terms of accuracy, readability, accessibility, usability, and reliability using recommended research methodology; reference textbook material, the Flesch Reading Ease Score; and the LIDA instrument. Author and information details were also recorded. Results: Overall, the results indicated a variable quality of the available informational material. Although the readability of the Web sites was generally acceptable, the individual LIDA categories were rated of medium or low quality, with average scores ranging from 16.9% to 86.2%. The orthodontic relevance of the Web sites was not accompanied by the highest assessment results, and vice versa. Conclusions: The quality of the orthodontic pain information cited by Web sources appears to be highly variable. Further structural development of health information technology along with public referral to reliable sources by specialists are recommended.
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황성욱, 남성주, and Jae-Jin Park. "The Evaluation Model of Sexuality in Internet and Mobile Advertising: Based on Analytic Hierarchy Process(AHP)." Journal of Social Science 40, no. 3 (December 2014): 25–50. http://dx.doi.org/10.15820/khjss.2014.40.3.002.
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Nurtiah, Nurtiah, and Fatimah Abdillah. "PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK." Journal of Management : Small and Medium Enterprises (SMEs) 14, no. 3 (November 30, 2021): 351–63. http://dx.doi.org/10.35508/jom.v14i3.5612.
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Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media.
Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.
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Herawati, Yani, Sandy Halim, and Ceicalia Tesavrita. "Evaluasi Website Rakuten Indonesia dengan Eyetracking Usability Testing." Jurnal Rekayasa Sistem Industri 5, no. 1 (April 29, 2016): 60. http://dx.doi.org/10.26593/jrsi.v5i1.1914.60-68.
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<p><em>The increasing internet users in Indonesia has encourage companies to take advantage of internet technology in its business (e-commerce). Amid the growth of e-commerce, Rakuten Indonesia (RI) as one of the e-commerce company, have to compete in order to retain its existence. For e-commerce companies, website’s usability has an important role in attracting consumers to conduct transactions. RI website’s usability will be evaluated using Eyetracking usability testing. Eyetracking usability testing use the results of the gaze replay, gaze plots, heat maps, and the area of interest (AOI). The evaluation was done for the website features (product categorization, filtering products, sorting products, product description, saving products, as well as ordering the product), and the placement of the advertisement on the homepage RI website. From the evaluation, it was found 10 problems related RI website’s feature and the improvements was made. From the results of the evaluation of advertisement’s placements based AOI, can be determined the cost of advertising and the content of the advertisement on a specific area on the website's homepage.</em></p>
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Xiong, Wei, Michael Recce, and Brook Wu. "Intent-Based User Segmentation with Query Enhancement." International Journal of Information Retrieval Research 3, no. 4 (October 2013): 1–17. http://dx.doi.org/10.4018/ijirr.2013100101.
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With the rapid advancement of the internet, accurate prediction of user's online intent underlying their search queries has received increasing attention from online advertising community. This paper aims to address the major challenges with user queries in the context of behavioral targeting advertising by proposing a query enhancement mechanism that augments user's queries by leveraging a user query log. The empirical evaluation demonstrates that the authors' methodology for query enhancement achieves greater improvement than the baseline models in both intent-based user classification and user segmentation. Different from traditional user segmentation methods, which take little semantics of user behaviors into consideration, the authors propose a novel user segmentation strategy by incorporating the query enhancement mechanism with a topic model to mine the relationships between users and their behaviors in order to segment users in a semantic manner. Comparing with a classical clustering algorithm, K-means, the experimental results indicate that the proposed user segmentation strategy helps improve behavioral targeting effectiveness significantly. This paper also proposes an alternative to define user's search intent for the evaluation purpose, in the case that the dataset is sanitized. This approach automatically labels users in a click graph, which are then used in training an intent-based user classifier.
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Al-Enezi, Khalid Abdulkareem, Imad Fakhri Taha Al Shaikhli, and Sufyan Salim Mahmood AlDabbagh. "The Influence of Internet and Social Media on Purchasing Decisions in Kuwait." Indonesian Journal of Electrical Engineering and Computer Science 10, no. 2 (May 1, 2018): 792. http://dx.doi.org/10.11591/ijeecs.v10.i2.pp792-797.
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<span>This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool.</span>
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Borysova, Tetiana, Grygorii Monastyrskyi, and Anton Krulevskyi. "INTERNET RESEARCH OF COMMUNICATION ACTIVITY OF UKRAINIAN URBAN PUBLIC TRANSPORT SERVICE PROVIDERS." Economic Analysis, no. 29(1) (2019): 7–12. http://dx.doi.org/10.35774/econa2019.01.007.
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Introduction. The article presents the results of the research of communication activity of Ukrainian public service providers in Internet and perspectives for the development of marketing of city public transport services. The level of public relations management, the positive publications about the service provider, the presence of interactive capabilities, the presence of social advertising of public transport services, the level of positioning of service providers and image support, a function of management of customer relations are investigated. The article analyses the market of Internet researches in Ukraine and identifies the main factors influencing the development of the market. Purpose. The article aims to identify the level of communication activity of Ukrainian public service providers in Internet and vectors of the market of Internet marketing research development. Method (methodology). The results of evaluation of communication activity of Ukrainian public service providers in Internet, which are carried out on the basis of personal observation and statistical review, are presented in the article. Results. "The availability of interactive capabilities" has been determined as the most developed parameter of the sites of providers of urban transport services. "The function of management of relationships with customers" has been defined as the least developed parameter. Thus, the element "promotion" has been recognised as the most popular one among Ukrainian providers of urban transport services. The results of the study may be useful for scientists and graduate students in the field of public administration, marketing and management, managers of public transport enterprises.
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Sharifi Nowghabi, Azadeh, and Adeleh Talebzadeh. "Psychological Influence of Advertising Billboards on City Sight." Civil Engineering Journal 5, no. 2 (February 26, 2019): 390. http://dx.doi.org/10.28991/cej-2019-03091253.
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The most important contributions of metropolitan cities to modernity is its noise pollution and visual, and structural disturbances in urban life. Due to the fact that these cities have entered into a new world that has not experienced any of its principles before it has tested the urban structure and has a proper connection between the needs of the inhabitants and even the dominant tradition and culture. City billboards and advertisements have doubled the visual disturbances in this new sovereignty of urbanization; this kind of visual pollution causes mental confusion and reduces the intellectual concentration of individuals, and its effects and consequences is progressing through time. The images in the city's atmosphere, including buildings, streets, traffic signs and commercial and exterior signs of buildings and stores, various billboards and urban furniture, and other elements that are exposed to the public, have different colors which have different psychological effects on viewers. Color as one of the most important visual elements can have an active and influential effect on the general public's perspective of the city and its psychological effects on its citizens. The question is whether a suitable solution could be made to regulate the types of commercial billboards and, thus, provide psychological comfort and safety for citizens. This study has used library resources, internet data and survey method and analysed them after observing and investigating the collected data and the analysis of colors in advertising billboards and their layout along with their psychological effects, especially in the intersection of the crowded streets of Mashhad. In addition to searching for major problems in urban advertising in terms of environmental qualities, the researchers have tried to provide appropriate solutions to the challenge through visual comfort components and their evaluation. The results of this research show that the promotion of the level of visual components, including color in advertising, and in particular at the intersection of streets and congestion of traffic signs and warning signs, has a profound effect on urban landscape. Accordingly, encouraging the use of appropriate advertising equipment and providing appropriate solutions for organizing and institutionalizing urban advertising, will enhance its quality and create order and beauty in the environment, and thus provide visual comfort to citizens.
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Zoidze, Ella Amiranovna. "Promotion of a book in the publishing Internet discourse." Филология: научные исследования, no. 1 (January 2022): 1–16. http://dx.doi.org/10.7256/2454-0749.2022.1.37279.
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The relevance of this research is substantiated by sustained interest in the study of discourse applicable to various social institutions. Publishing discourse appeared in the limelight of the linguists not that long ago. The activity of publishers as a discursive practice intersects with the activity of commercial organizations and libraries. The communication of publishers with other actors in the process of book distribution is also carried via Internet. The goal of this research lies in examination of the means of book promotion in the online publishing discourse. The study leans on the material of the three websites of the English-language publishers. Analysis is conducted on the verbal text and audio-visual communication channels between the publishers and the audience. The analysis of practical material demonstrates that the publisher’s abstract implements the informational and evaluation functions. The additional sources of information on the publisher imply the citations from peer reviews, information about the author, various polycode texts (images and videos), as well as hypertext links to other commercial resources. The leading role in implementation of the informational-advertising functional is assigned to lexicon. Namely the nouns and adjectives affect the appellative-emotional functions. Perlocutive effect of the publisher’s abstract is enhanced by inclusion of citation text, both from the promoted work and reputable sources (newspapers and journals). Citations from peer reviews are usually presented fragmentary, and contain only complimentary statements, which form the attractive image of the book. The conducted research contributes to the development of marketing linguistics, the study of publisher’s paratext, publishing activity as discursive practice, and has prospects for further research in the area of marketing strategies aimed at promotion of books of various formats and genres on the offline and online platforms.
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Morera, Ángel, Ángel Sánchez, A. Belén Moreno, Ángel D. Sappa, and José F. Vélez. "SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities." Sensors 20, no. 16 (August 15, 2020): 4587. http://dx.doi.org/10.3390/s20164587.
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This work compares Single Shot MultiBox Detector (SSD) and You Only Look Once (YOLO) deep neural networks for the outdoor advertisement panel detection problem by handling multiple and combined variabilities in the scenes. Publicity panel detection in images offers important advantages both in the real world as well as in the virtual one. For example, applications like Google Street View can be used for Internet publicity and when detecting these ads panels in images, it could be possible to replace the publicity appearing inside the panels by another from a funding company. In our experiments, both SSD and YOLO detectors have produced acceptable results under variable sizes of panels, illumination conditions, viewing perspectives, partial occlusion of panels, complex background and multiple panels in scenes. Due to the difficulty of finding annotated images for the considered problem, we created our own dataset for conducting the experiments. The major strength of the SSD model was the almost elimination of False Positive (FP) cases, situation that is preferable when the publicity contained inside the panel is analyzed after detecting them. On the other side, YOLO produced better panel localization results detecting a higher number of True Positive (TP) panels with a higher accuracy. Finally, a comparison of the two analyzed object detection models with different types of semantic segmentation networks and using the same evaluation metrics is also included.
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John-Africa, Elijah, and Victor T. Emmah. "Performance Evaluation of LSTM and RNN Models in the Detection of Email Spam Messages." European Journal of Information Technologies and Computer Science 2, no. 6 (November 26, 2022): 24–30. http://dx.doi.org/10.24018/compute.2022.2.6.80.
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Email spam is an unwanted bulk message that is sent to a recipient’s email address without explicit consent from the recipient. This is usually considered a means of advertising and maximizing profit, especially with the increase in the usage of the internet for social networking, but can also be very frustrating and annoying to the recipients of these messages. Recent research has shown that about 14.7 billion spam messages are sent out every single day of which more than 45% of these messages are promotional sales content that the recipient did not specifically opt-in. This has gotten the attention of many researchers in the area of natural language processing. In this paper, we used the Long Short-Time Memory (LSTM) for classification tasks between spam and Ham messages. The performance of LSTM is compared with that of a Recurrent Neural Network( RNN) which can also be used for a classification task of this nature but suffers from short-time memory and tends to leave out important information from earlier time steps to later ones in terms of prediction. The evaluation of the result shows that LSTM achieved 97% accuracy with both Adams and RMSprop optimizers compared to RNN with an accuracy of 94% with RMSprop and 87% accuracy with Adams optimizer.
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Tomczyk, Łukasz, and Katarzyna Potyrała. "Parents’ knowledge and skills about the risks of the digital world." South African Journal of Education 41, no. 1 (February 28, 2021): 1–19. http://dx.doi.org/10.15700/saje.v41n1a1833.
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In this article we present the level of knowledge and literacy held by the parents of primary school students regarding internet safety (online safety, digital safety) in the context of digital literacy (DL) in terms of both technical skills and knowledge. The study reported on here was conducted in Poland, and was commissioned by the Ministry of National Education. The research involved measuring the knowledge and skills regarding the prevention of electronic threats (e-threats) which are defined as problematic situations and behaviour mediated by digital media and the internet. E-threats are related to mental and physical health, social aspects and technical matters related to the use of information and communication technologies (ICTs). In order to narrow down the research area, 6 components related to e-threats were selected, namely: the ergonomics of using digital media; the evaluation of the reliability of online information; the influence of advertising on consumers’ choices; risky online relationships; understanding the mechanisms of secure logging-in; and protection against malware. The DL level was measured using a competence test. An analysis of 514 tests revealed that the most neglected areas were the protection of children against unwanted communication with other users, and secure logging-in. The strongest component was the ergonomics of using ICT. We also noted that more than one fifth of parents showed a satisfactory level of DL related to online safety. Another observation was that DL is a complex and heterogeneous concept. The DL components are related with one another to different extents. Some DL elements are determined by the level of education, place of living, subjective sense of own well-being or intuitive perception (self-evaluation).
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Pittaras, Iakovos, Nikos Fotiou, Vasilios A. Siris, and George C. Polyzos. "Beacons and Blockchains in the Mobile Gaming Ecosystem: A Feasibility Analysis." Sensors 21, no. 3 (January 28, 2021): 862. http://dx.doi.org/10.3390/s21030862.
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We explore the adoption of the Internet of Things (IoT) and Distributed Ledger Technologies (DLTs), such as blockchains, in mobile gaming, focusing on ecosystem expansion and diversification, customer attraction and retention, exploitation of context sensitive and personalized advertisements, and improved monetization of in-game assets. We evaluate the cost and transaction delay of DLTs in a location-based mobile game ecosystem using two types of blockchains (permissioned and permissionless or public), based on defined Key Performance Indicators (KPIs). Our evaluation shows the advantages of using both types of blockchains as well as interledger technologies that combine them. Permissioned blockchains enable high performance, e.g., in terms of throughput and delay, and low cost, while permissionless (public) blockchains, through their transparency, immutability, and openness, support trust and facilitate interactions among unrelated parties. Finally, we show that the combination of IoT devices and DLTs in mobile gaming offers new business opportunities and enables innovative business models for both traditional mobile gaming companies and other participants in the ecosystem, e.g., game players, cafes, malls, and similar establishments, advertising companies, and independent programmers.
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Kelen, A. "Business operated gratis services understanding the revenue models." Acta Oeconomica 51, no. 2 (July 1, 2001): 239–63. http://dx.doi.org/10.1556/aoecon.51.2000-2001.2.4.
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The free nature of the Internet is said to have been lost to business interest. The author contests this claim by showing that the overall non-profit character of the net may have been limited but certainly not yet compromised. The best stuff on the Web is still available but hidden behind error messages, unlisted databases, and little-known links. Most of cyberspace is still open for educated research, and serendipity. Valuable content may remain free as long as the emerging online business communication keeps on offering us an attractive compromise in matters of our time-use while on the net. This is a tacit give and take but the outcome belongs to the core drivers of the new economy. Online marketing and commerce proceed on a market of clicks not just users mouse clicks but also the clicks of third party meters counting time; adding up to statistical profiles; and measuring user behaviour. Advertising can help cyberspace remain toll free by compromising netizens time but offering something in return for using their personally identifiable data in business operations. I will track these innovations to the extent of understanding them and will give an evaluation from the perspective of how force-fed or interruptive they are. There are intriguing new initiatives to render commercials less aggressive and more relevant, more predicated on permission and even more dependent on bandwidth. These targeting initiatives promise the demise of the mass culture of advertising as we know it, helping commercial messages evolve into personalised and customised individual knowledge management for opting-in netizens. This endeavour is part of a wider project to understand further the phenomena of the emerging „Gratis Economy”. In this study, I will focus on marketing solutions where freeware is part of a wider revenue model or product selling strategy mix.
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Švajdová, Lenka. "Modern Marketing Communication in Tourism." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 2 (2019): 20–23. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.42.3003.
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Mass tourism is a significant contributor to the development not only of regional but also national economies and generally, it is presented by tourism destination. Despite certain tendencies in preference for individual tourism, it is expected that mass tourism and mass tourism destination will continue to play a dominant role in the future. The present paper is dedicated to the topic of possible usage of modern tools of marketing communication in the management of mass tourism destination. Particular characteristics of its product are having an influence on the usage and effectiveness of traditional forms of marketing communication (advertising, exhibitions, etc.) in the presentation of a mass tourism destination and on the other hand, the possible preference of using new modern trends of marketing communication. The aim of this article is based on analysis of primary, secondary data and field observations to evaluate the possibility and critical factors of usage of selected forms of modern tools of marketing communication like internet marketing, social media, mobile marketing and the world of mouth marketing, etc. The result will be the evaluation of usage of modern marketing communication and its current state of the application in the propagation of mass tourism destinations including a proposal of some recommendations for their next application.
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YUSHKEVYCH, OLENA, OLGA VIKARCHUK, and OLGA PASHCHENKO. "MULTICHANNEL MARKETING AS A KEY ELEMENT OF E-COMMERCE DEVELOPMENT STRATEGY." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 208–11. http://dx.doi.org/10.31891/2307-5740-2021-300-6-33.
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The article examines the main drivers of e-commerce development in Ukraine, which are: increasing the level of Internet penetration; restrictions caused by COVID; expanding the geography of delivery and reducing its time without harming the environment. It is established that the object of multichannel marketing in the information technology market is the analysis of information and its qualitative evaluation using network information systems and other means of information technology. The comparative characteristic of elements of a complex of traditional marketing and marketing in electronic commerce is carried out, their specific features are defined. Traditional marketing aims to analyze demand, competitors, identify opportunities and create tasks for production, test products on potential consumers, while multichannel marketing in e-commerce helps to promote products on the Internet, analyze the supply and demand of competitors, test the product, but not related to production planning. It is proved that multichannel marketing personalization in e-commerce involves the formation of an environment in which a key element of business is the management of consumer information, which allows expanding analytics, attribution of answers and digitalization of marketing. It is established that the placement of goods for sale in electronic format, optimizes costs such as rent or maintenance of its own warehouse, targeted advertising of goods, transportation costs, product packaging. Measures for the introduction of multichannel marketing in e-commerce are proposed, which provides additional opportunities for: personalization of customer experience for each channel through in-depth analysis of the audience and the formation of each customer’s unified view; marketing optimization which allows coordinating the operations of marketing and sales departments, to make decisions based on data that increase the return on investment; stimulating the generation of demand and its growth for marketers in the B2B segment which allows you to increase conversions and increase sales.
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Rykhtorova, Anna E. "Global Trends in Marketing Technologies to Promote Library Websites." Bibliotekovedenie [Russian Journal of Library Science] 69, no. 2 (July 20, 2020): 135–46. http://dx.doi.org/10.25281/0869-608x-2020-69-2-135-146.
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In recent decades, the scope of library activities has changed. In addition to providing traditional resources and services, today libraries themselves are becoming developers of digital content and providers of access to electronic content. The user base of libraries is also undergoing significant changes: there are changing the user generations, employment trends, areas of interest and habits. Realizing that marketing activities can increase user loyalty, form public opinion about both — a particular institution and libraries in general, increase the visibility of library resources and enlarge market share, the most active specialists are adapting marketing to the conditions of libraries operation. In 2019, there was organized the study on the websites of libraries in Russia, Australia, the United States and Canada, Western and Eastern Europe, Latin America, as well as in a number of countries in South and South-East Asia in order to identify the main trends in the organization of library promotion in the Internet environment. There were considered the websites of public, national, University and academic libraries. Library websites were analysed for the use of 10 most common tools in Internet marketing, such as: the transition to a modern web site design, effective linking with social networks, marketing in social networks (Social Media Marketing, SMM), the use of banner advertising, the availability of subscription to e-mailing, the publication of press and post releases, the presence of a blog in the library domain, the availability of content evaluation and sharing tools in social networks. The study conclusion was the identification of trends in the development of library sites over a large area and the compilation of heat maps, which clearly demonstrate such trends, where the libraries of the countries of North America, Australia and Northern Europe showed greater consistency with the parameters selected for the study; Central and Southern Europe, Russia and part of the countries of Latin America are in the transition zone, and the least compliance are found in the countries of South Asia. The most common means of promotion is the publication of press and post releases. Among the least used marketing technologies are blogs in the library domain, embedded video and Internet broadcasts, as well as work on optimizing sites for an audience from social networks.
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Zhirui, Ding, and Wu Jin. "Research on English Writing Teaching of Tobacco Control Theme Public Welfare in Multimedia Environment." Tobacco Regulatory Science 7, no. 5 (September 30, 2021): 1123–30. http://dx.doi.org/10.18001/trs.7.5.30.
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Objectives: On the basis of the statistics offered by World Health Organization annually, there are about 3 million people who die from smoking. Tobacco products have been produced and advertised in a large variety of ways, although the evidence on their safety and smoking cessation benefits is uncertain. So is the electronic cigarette. Active tobacco control measures should be taken. Public service tobacco control advertising plays an important role in tobacco control. In contemporary society, multimedia network technology has been widely used in the education industry, and the combination of internet and education has been increasingly significant. Methods: This inevitability is due to the fact because the traditional teaching method can no longer meet the needs of the education, the combination of internet and education has the inevitability. In this research, we will explore the English teaching method in multimedia environment to build a new ecological system of “artificial intelligence + writing education” in English Writing Teaching of tobacco control theme public welfare in multimedia environment. The field of writing in language education is a major challenge for artificial intelligence, especially writing assessment. In traditional English writing teaching, the emphasis of score evaluation is more common, and the assessment method is relatively simple. Achievement assessment, as an important part of teaching mode, plays an increasingly important role in improving the subjective initiative and ability. In addition to the traditional methods of literature research, questionnaire survey and case analysis, the research method based on design is also adopted to help learners establish effective learning strategies by carrying out reasonable functional design according to learners’ learning needs. Results: This study will have a really important impact on the language learning of Chinese English learners, and provide a new learning environment that will be more convenient and effective for learners. Conclusion: It is a useful attempt for artificial intelligence to spread widely in the field of human knowledge transmission.
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Mutalieva, Ardak, Irina Savchuk, Laura Orazgaliyeva, Gulnar Jumazhanova, Akmaral Zhumykbayeva, and Eugenia Sheveleva. "Evaluation of psychological and pedagogical strategies for creating gender motivation in modern glossy magazines as an “Overton Window” in an electronic and digital society." SHS Web of Conferences 88 (2020): 01027. http://dx.doi.org/10.1051/shsconf/20208801027.
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The authors consider modern glossy magazines as a tool for constructing and transforming gender attitudes in the context of psychological and pedagogical strategies for constructing gender in the conditions of an electronic-digital society and the specifics of communication in a pandemic situation of self-isolation, when information from the Internet has a dominant influence on modern people. A special aspect belongs to the analysis of the “Overton window” mechanism in preserving and / or transforming established gender roles in the modern electronic information society. Magazine discourse at the beginning of the 21st century acts as a powerful tool for influencing the recipient in a situation where digital communication and electronic advertising discourse prevail. The authors analyze the phenomenon of creating motivation for predictable gender behaviour, which is influenced by electronic glossy magazine discourse, considered from the perspective of psycholinguistics. The authors define this type of discourse as a special type of discursive process that acts as an explicit tool of globalization. The authors use the author’s synergetic approach based on the methods of linguistics, pedagogy, psychology and economic management as a methodology. The authors emphasize the novelty of this discourse in the context of its influence on the formation and transformation of the modern language personality in the context of gender stereotypes. The relevance of the research is emphasized by the fact that glossy mass-media discourse is the latest in terms of the chronology of the historical process. It actualizes the poly-ethno-socio-cultural and educational space of the beginning of the XXI century, demonstrates the processes of transformation of gender attitudes in the context of unification and globalization in the value orientations of the “philosophy of glamour”.
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KOLODYNSKYI, S. B., O. V. ZAKHARCHENKO, and S. O. KRAMSKYI. "INTERNET MARKETING INFRASTRUCTURE TO SUPPORT THE INNOVATIVE DEVELOPMENT OF THE REGION." Economic innovations 24, no. 3(84) (September 20, 2022): 51–59. http://dx.doi.org/10.31520/ei.2022.24.3(84).51-59.
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Topicality. The infrastructure of innovation activity should be considered as an independent sphere of the economy, the feature of which is not the production of material products, but the provision of services.With the development of a market economy, based on independent and autonomous producers who are completely isolated and competitive, it becomes problematic to maintain stable economic ties within economic systems at different levels, such as state, regional and even local. Therefore, the main function of the infrastructure is the formation of the necessary conditions for the management of economic entities. Infrastructure, as an independent part of the economic mechanism, should promote the free exchange of market resources and implement the functions of self-regulation and self-adjustment of the regional economy at all its levels due to market fluctuations.Today the issues of development of innovation infrastructure at the regional level in the conditions of formation of market type of economic relations are not finally resolved and need further deep elaborations, therefore our goal is to define the infrastructure of innovation activity as an integral complex of functional organizational and economic institutions that directly provide the conditions for the implementation of innovation processes by economic entities on the basis of the principles of economic efficiency.Aim and tasks. The aim of the article is to determine the place of innovation in the development of modern market regional economy and to establish the role and importance of infrastructure that would promote the rapid development of science and technology in a special and extremely important for Ukraine Southern region. The peculiarities of the region are the harmonious formation of modern infrastructure on the basis of building a complex of institutions and various research organizations, which would aim to spread the rich domestic and foreign experience of innovative development.Research results. The material base of the innovation infrastructure is an area with a developed economic, production and social structure, the objects of which are focused on the mass introduction of new technologies and the development of new knowledge-intensive products.The innovation infrastructure consists of the following main elements and components: research, design, research and experimental organizations that work in the field of innovation and increase the innovation potential of the region; manufacturing enterprises that implement the results of research and development and inventions, introduce them into the production of knowledge-intensive goods and services; management, marketing, advertising services aimed at disseminating the latest technologies and developments, promoting the achievements of domestic research centers; innovation funds, commercial banks, insurance companies, exchanges of scientific and technical products that accumulate the latest developments and innovations for commercial purposes; institutions of scientific and technical expertise, legal protection of intellectual property, ensuring the inviolability of intellectual property and legal capacity.A special role is given to educational and training institutions that specialize in training and retraining of specialists in scientific and technical fields of science and technology; information and communication departments, editorial and publishing organizations and structures, patent offices, licensing chambers and state statistical bodies; organizations for servicing innovative developments, leasing, transport and freight forwarding companies, customs departments and other government agencies.Conclusion. The innovation and investment process within the region must be managed and regulated professionally and effectively, and for this it is necessary to have a system of evaluation indicators and use the latest methods of managing regional innovation and investment infrastructure. The administrative bodies of the region's innovation infrastructure management should have significant economic levers in their hands to manage the innovation and investment process, namely through the mechanism of creating research and development institutions, educational institutions and experimental laboratories in the region. Creating favorable conditions and a favorable field for investors, providing priorities in lending to entrepreneurs, supporting with financial subsidies, leasing of new high-tech machines and mechanisms, providing timely important economic information on domestic and global markets.
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Apele, Diāna, and Ina Treiliņa. "ARTS DOMINANCE IN CALENDAR GRAPHICS DESIGN." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 5 (May 20, 2020): 593. http://dx.doi.org/10.17770/sie2020vol5.5145.
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Art, in a way, is a form of communication, which allows the artist to express their view to the world, show their interpretation and let others see the world through the eyes of the artist. Calendars are the most popular and long-term means of advertising, which is why their design requires a lot of attention. It is important that it does not only look good, but also provides information, fulfils the function of a promotional souvenir and creates an image throughout the entire year ahead. Graphic design is a form of visual communication whose purpose is to solve visual and graphic problems using artistic approaches provided by typography, different printing technologies, or image processing techniques, mechanical or analogue methods, or digital, with the aim to create a graphic design work or solve a graphic problem. Graphic design is more like a visual intermediary between the message and its recipient and a way of delivering the message to the recipient. The Aim of the Article: study graphics as the dominant feature of art in the design of calendars created by modern Latvian artists and analyse expert interviews to find out the opinions of specialists in the field about the significance of the content and design of artistic calendars nowadays. The research results were obtained using theoretical research methods: the study, analysis and evaluation of scientific and journalistic literature and Internet sources, which reveals the essence of the problem in question; expert interviews were carried out as well, which are empirical research methods.
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Sharma, Divya, Agam Gupta, Arqum Mateen, and Sankalp Pratap. "Making sense of the changing face of Google’s search engine results page: an advertiser’s perspective." Journal of Information, Communication and Ethics in Society 16, no. 1 (March 12, 2018): 90–107. http://dx.doi.org/10.1108/jices-06-2017-0035.
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Purpose Google commands approximately 70 per cent of search market share worldwide, resulting in businesses investing heavily in search engine advertising on Google to target potential customers. Recently, Google changed the way in which content and ads were displayed on the search engine results page. This reshuffling of content and ads is expected to affect the advertisers who advertise on Google and/or use it to drive traffic to their websites. The purpose of this study is to analyze the impact of these changes on various stakeholders. Design/methodology/approach Data have been collected from various sources on the internet including blogs and discussion forums. Netnography has been used as it allows a detailed evaluation of the consumers’ needs, wants and choices in a virtual space. Findings The average cost-per-click for ads on the top positions is expected to increase. Advertisers whose ads usually occupy the lower positions would be adversely affected. To counter this, more emphasis should be placed on ad extensions and on product listing ads. In addition, organizations would benefit from increased efforts on search engine optimization. Practical implications A variety of coping strategies have been developed that can help marketers to successfully navigate through the change, including the use of ad extensions and the use of product listing ads. Originality/value This practice-focused paper offers guidelines for digital marketers to use sponsored search more effectively as part of their arsenal in light of some important changes recently made by Google. The potential of netnography as a research methodology has also been expanded by using it in a novel setting and in drawing up actionable insights.
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Морозова, Янина Самвеловна, Yanina Samvelovna Morozova, Дарья Демьянова, and Daria Alexandrovna Demyanova. "Comparative characteristics of linguistic manipulation in advertising internet-discourse in European and Russian service industry." Vestnik of Astrakhan State Technical University 2019, no. 2 (November 19, 2019): 81–84. http://dx.doi.org/10.24143/1812-9498-2019-2-81-84.
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This article focuses on the features of the implementation of advertising texts of European and Russian hotels in the Internet discourse. These texts are characterized by manipulation tactics and approaches: image manipulation, manipulation tactics of information presentation, techniques of linguistic manipulation. The speech effect at the lexical level in advertising texts is based on the use of association tactics used in advertising in European hotels mainly through evaluating adjectives, adjectives in superlative degree, comparisons, hyperbolas, nouns with a seme of rest and verbs expressing the emotional state and familiarization. In the advertising texts of the Russian hotels association tactics are carried out mainly with the help of descriptive adjectives, evaluating adjectives, familiarizing verbs and adverbs
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Apele, Diāna, and Ilze Bodža. "CORPORATE IDENTITY DESIGN POLICY IN THE PROCESS OF VISUAL COMMUNICATION." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 4 (May 28, 2021): 503–14. http://dx.doi.org/10.17770/sie2021vol4.6483.
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The term corporate identity describes the essence of a company, a set of all the characteristics that make up the company. The company SIA “Nature Line” mentioned in the article, which started its operation as a start-up in the food production industry through the Rēzekne Business Incubator start-up programme, put forward as one of the company’s principal aims to promote the recognition of the company and its products to ensure broad opportunities for product export. One of the objectives for reaching the aim is to create a corporate identity design. A corporate identity design will help the company to start advertising and positioning itself to customers, thus promoting successful company operation. Considering the changing trends, technological opportunities, popularity of the start-up field, and rapid development of visual communication in the modern day, in the article the authors justify the relevance of the chosen topic. The research problem is the lack of understanding on the part of start-ups about the importance of designing a corporate identity for ensuring successful operation of the company as well as insufficient support. The research aim is to explore modern corporate identity development trends in the context of design policy and to analyse expert interviews in order to find out the opinion of experts about the importance of creating a corporate design for ensuring successful operation of a star-up company, about the trends in the graphic design of corporate identity, about the most important elements and their successful positioning. The research results are obtained using the theoretical research methods: the study of scientific and journalistic literature and internet resources, analysis and evaluation, which discover the essence of the problem, as well as expert interviews, which are empirical research methods.
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Syzonov, Dmytro. "Media phraseology and the category of expressiveness: stylistic interdependencies." Actual issues of Ukrainian linguistics: theory and practice, no. 38 (2019): 94–108. http://dx.doi.org/10.17721/apultp.2019.38.94-108.
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The article describes one of the key categories of media phraseology – the category of expressiveness. The author analyses a media phraseological unit (idiom) as a verbal unit of a media text in the context of a media linguistic approach – an innovative direction of modern philology. The scientific article is a continuation of a series of publications about the categories of modern phraseology and stylistic functions that a phraseological unit (idiom) performs in different types of media (web and print). A media phraseological unit (idiom) is considered as a unit which has signs of evaluation, emotionality, intertextuality, structural integrity and idiomaticity, which gives media text figurativeness and expressiveness. The author focuses on the traditional and new phraseological units (idioms) that arise in mass consciousness under the influence of expression. The analyzed modern theories about a phraseological unit in the context of the functional approach – a broad interpretation of the language unit as universals of mass media communication – make it possible to objectify the stylistic potential of a phraseological unit (idiom) in media text using expressiveness. The material collected to “New words and phraseology in Ukrainian media” (2016–2018) professionally compares and interprets with attention to extra- and intralingual features of media communication. This helps the author to prove that expressiveness is one of the dominant factors for the entry of new words into the Ukrainian mass verbal reality. To objectify scientific proofs and their media linguistic interpretation we use illustrative material (advertising, television, radio, Internet), on the example of which we analyze a broad stylistic potential of expression in phraseology. We note that the category of expressiveness in research perspective should be regarded as universal in terms of phraseology, particularly, in media communication.
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Karalis, Apostolos, Dimitrios Zorbas, and Christos Douligeris. "Collision-Free Advertisement Scheduling for IEEE 802.15.4-TSCH Networks." Sensors 19, no. 8 (April 14, 2019): 1789. http://dx.doi.org/10.3390/s19081789.
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IEEE802.15.4-time slotted channel hopping (TSCH) is a medium access control (MAC) protocol designed to support wireless device networking, offering high reliability and low power consumption, two features that are desirable in the industrial internet of things (IIoT). The formation of an IEEE802.15.4-TSCH network relies on the periodic transmissions of network advertising frames called enhanced beacons (EB). The scheduling of EB transmissions plays a crucial role both in the joining time and in the power consumption of the nodes. The existence of collisions between EB is an important factor that negatively affects the performance. In the worst case, all the neighboring EB transmissions of a node may collide, a phenomenon which we call a full collision. Most of the EB scheduling methods that have been proposed in the literature are fully or partially based on randomness in order to create the EB transmission schedule. In this paper, we initially show that the randomness can lead to a considerable probability of collisions, and, especially, of full collisions. Subsequently, we propose a novel autonomous EB scheduling method that eliminates collisions using a simple technique that does not increase the power consumption. To the best of our knowledge, our proposed method is the first non-centralized EB scheduling method that fully eliminates collisions, and this is guaranteed even if there are mobile nodes. To evaluate our method, we compare our proposal with recent and state-of-the-art non-centralized network-advertisement scheduling methods. Our evaluation does not consider only fixed topology networks, but also networks with mobile nodes, a scenario which has not been examined before. The results of our simulations demonstrate the superiority of our method in terms of joining time and energy consumption.
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Aisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 1 (June 1, 2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.
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The marketing strategy continues to develop. Internet advertising is commonly referred to as e-marketing. Various e-marketing strategies can be done now, for example online advertising. Advertising that used to be offline is now utilizing the internet. One of the formats for online advertising is native ad. Native advertising is a digital advertising format that is still relatively new for online advertising. This study aims to explain how native advertising is used and see how consumers' attitudes towards evaluating native ads. It is recommended to see more than where the original ad can be effectively approved according to marketing objectives. This research uses descriptive analysis technique with random sampling data collection techniques to 420 respondents online. Obtained results from native advertisements that are supported and able to produce positive attitudes and behaviors that benefit marketers or ad owners. Respond to native ads that can provide good information, fun, useful, credible, and do not disturb.
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DIACHENKO, Danil, and Vlasta SHVAHIREVA. "The role of crowd funding in innovative activities." Economics. Finances. Law, no. 5/3 (May 26, 2021): 30–32. http://dx.doi.org/10.37634/efp.2021.5(3).8.
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The paper considers the concept of innovation and its importance and impact on modern social life. Budget and extra-budgetary forms of its financing are given: state financing, joint-stock, bank credits, venture financing, leasing, business angels, mixed form of financing and crowdfunding. In particular, the form of crowdfunding financing is considered. The purpose of this paper is to study and analyze the forms of crowdfunding financing, as well as to identify its role in the development of innovation. For this purpose, such research methods as analysis, study and evaluation of information were used. The concept of crowdfunding and the mechanism of financing projects through crowdfunding are considered. The sites of Internet sites that perform the function of fundraising by crowdfunding are considered – the site acts as a third party, is not responsible to anyone, only helping to cover the project and managing the funds raised. Any of the site visitors, who are usually not professional financiers, can transfer any amount to the account of the author of the project. The volumes and growth rates of crowdfunding in the world for 2014 are presented. The analysis and comparison of domestic and foreign crowdfunding platforms is carried out. The classification of crowdfunding by the method of reward (namely: “reward crowdfunding”, “equity crowdfunding” and “debt crowdfunding”), and by the method of fundraising (“all or nothing”, “leave everything”, “turning point”, “free” price”, "perpetual financing" and "subscription"). The paper also analyzes the advantages and disadvantages of this method of raising funds, its impact on the development of innovation. The conclusion states that despite all the disadvantages, no other method of financing can provide such advantages resale, market research, sponsorship advertising at no additional cost. Other sources of funding have disadvantages, which are limited public information, high risks of investment in projects. However, in crowdfunding through communication with sponsors, obtaining market reviews from them opens unknown previously ways to reduce these risks.
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Alemu Zemene, Desta, and Belete Tewedros Hiluf. "The Influence of Waiting Lines Management on Customer Satisfaction in Commercial Bank of Ethiopia." Financial Markets, Institutions and Risks 3, no. 3 (2019): 5–12. http://dx.doi.org/10.21272/fmir.3(3).5-12.2019.
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The main objective of the study is to find out how queue management affects the level of customer satisfaction in the case of Commercial Bank of Ethiopia. The study tried to discover the impact of queue management in the Bank on the behavior of consumers the article is carried out in the following logical sequence: the nature and impact of queue management on customer satisfaction, evaluation of queue management mechanisms used, the key problems that face commercial Bank of Ethiopia in the implementation and administering of queue management. The methodological tools of the work include: the method of questioning (to collect primary information from both the client base and operational managers), descriptive statistics and STATA (for data analysis based on analytical statistical tools – frequency distribution tables, cross-tabulation), regression model (to determine the influence of independent variables on the dependent value). Independent factors are presented by the author in the form of waiting environment, perception of waiting time, the information provided to the client from the commercial Bank and queue discipline, dependent indicator – the level of customer satisfaction. As a result of the study, the author concludes that the majority of clients of the commercial Bank of Ethiopia are not satisfied with the current mechanisms of the queue management. The paper states that the key factor influencing customer satisfaction is the waiting time. The study empirically confirms that the Bank’s customers are not satisfied with the information that comes into the waiting room, and the conditions of waiting in banks. The author states the following reasons for dissatisfaction with the mechanisms of queue management on the part of customers: the use of a physical bank, manual queue measurement systems, poor-quality Internet banking, and mobile banking. The paper substantiates recommendations for Ethiopian commercial banks to increase their additional investment in queue management mechanisms, which will contribute to increasing customer satisfaction through the introduction of warning and alarm systems, the use of interactive communication, and advertising on television screens. Keywords: Commercial Bank, Customer satisfaction, Queue management mechanisms.
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NG, VINCENT, and MOK KWAN HO. "AN INTELLIGENT AGENT FOR WEB ADVERTISEMENTS." International Journal of Foundations of Computer Science 13, no. 04 (August 2002): 531–54. http://dx.doi.org/10.1142/s0129054102001266.
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The rapid growth of Internet users attracts advertisers to post their advertisements in Internet. The probabilistic selection algorithm was not satisfactory; while other advertising agents are unable to guarantee the quality due to insufficient and unstable user information. This paper describes a new advertising agent based on user information. The users' interests are discovered by the Order Pattern Mining algorithm first, then the Gaussian curve transformation is applied to represent their profiles. For the advertisements, we use the keywords from different categories to construct the advertisement profiles as Gaussian curves also. This allows us to select advertisements based on the intersections of the different profiles according to users' preferences in an effective and efficient mechanism. A prototype of the Intelligent Advertising Agent has been developed with Java and Oracle. From our evaluations, we observed that about 70% of the test cases are successful in making predictions which generated the most favorable category that the users are interested.
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Mohd Razali, Noraziah, Azahar Harun, and Ruslan Abdul Rahim. "Virtual skin: Assessing Player Experience of Attractiveness with the User Experience Questionnaire (UEQ)." INTERNATIONAL JOURNAL OF ART AND DESIGN 5, no. 2 (October 7, 2021): 33–44. http://dx.doi.org/10.24191/ijad.v5i2.4.
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There are numerous subfields within visual communication, one of which is new media, alongside conventional practices such as advertising, photography, the web, animation, and signage. Blogs, social media, video games, email and the pervasiveness of smartphones have all resulted in the emergence of new media that are inextricably linked to the internet and the online environment. since the first mobile game, "Tetris", in 1994 and “Snakes" in 1997, the visual element in mobile games has evolved significantly, culminating in the modern-day mobile gaming world. These changes have involved progress from the black and white images of the early games to the variety of colours used in game visuals today and the creation of virtual goods in-app games. A skin is one of these virtual goods or items and is synonymous with a virtual appearance, outfit or cosmetic item that can be used to modify and enhance the appearance of a player's avatar. This is a cosmetic item and purely aesthetic in nature, serving no functional purpose. Among players, the desire for a skin is undeniable. Apart from the "beauty factor," another hidden value is inherent in players' perceptions of their interactions with purely aesthetic items. To determine the attractiveness of the skin in mobile games, preliminary research on skin evaluation was conducted to ascertain players' perceptions of recent virtual skins they had used in-game. The purpose of the study was to identify players’ perceptions of the attractiveness of the skin they used. To conduct the research, the Standard User Experience Questionnaire (UEQ) was used to determine the attractiveness of the skin as a virtual product. The UEQ is composed of six scales and twenty-six items that assess attractiveness on a hedonic and pragmatic level. Thirty respondents were chosen, and data analysis was performed using UEQ Data Analysis Tools. The product's benchmark was divided into five UX quality categories: excellent, good, above average, below average, and bad. The results indicate that stimulation is an excellent proxy for the UX quality of skin and efficiency is above average; meanwhile, attractiveness, perspicuity, dependability, and novelty were below average.
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McDonnell, Diana D., Hyun-Ju Lee, Gene Kazinets, and Joel M. Moskowitz. "Online Recruitment of Targeted Populations: Lessons Learned from a Smoking Cessation Study among Korean Americans." Social Marketing Quarterly 16, no. 3 (August 26, 2010): 2–22. http://dx.doi.org/10.1080/15245004.2010.500441.
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Korean Americans (KAs) have among the highest smoking rates in the United States. They are unlikely to participate in conventional evidence-based smoking cessation programs, preferring to quit on their own. Since KAs have good Internet access, the study's community advisory board recommended evaluating the efficacy of an online cessation program. In conjunction with the board, an Internet-based, self-help program was adapted to ensure that it was culturally and linguistically appropriate and was evaluated with a randomized trial. This article describes the real-world experience recruiting 1,261 KA participants, primarily through online methods. Paid online advertising was essential to the recruitment effort. The 31 months of advertising cost approximately $84,000, or $66.50 per study enrollee. Based on self-reports, most participants learned about the study from either a text link such as Google AdWords (44%) and/or a graphic link such as an online newspaper ad (35%). Among the methods used, Google AdWords' cost-per-click content site ads were the most cost-effective. Other types of outreach, including unpaid Internet ads, cable television, newspapers, fliers, and word of mouth, had very low reach. Geographically dispersed, linguistically unique, and privacy-oriented communities can be recruited for eHealth studies and interventions. However, a paid advertising campaign may be necessary.
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Tripti, Dhote, and Zahoor Danish. "Evaluating the Relevance of Contextual Hyper-Advertising on Social Media." International Journal of Social and Organizational Dynamics in IT 5, no. 2 (July 2016): 39–47. http://dx.doi.org/10.4018/ijsodit.2016070104.
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The ever-rising middle class coupled with high disposable incomes and burgeoning internet culture in the country has driven the e- commerce industry like never before. The resultant cluttered scenario has put pressures on the competing players & a rapid desperation to rise across social media and create relevance for their brand. Contextual hyper advertising by leveraging technology to own up key words is one such strategic formula applied by major players to make their brands more meaningful for optimally reaching out to consumers in the fastest and most economical way possible. The paper aims at evaluating the overall appeal of Contextual hyper-advertising as a strategy in creating Brand Relevance by adapting to certain models in integrating communication.
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Lambrecht, Anja, and Catherine Tucker. "When Does Retargeting Work? Information Specificity in Online Advertising." Journal of Marketing Research 50, no. 5 (October 2013): 561–76. http://dx.doi.org/10.1509/jmr.11.0503.
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Firms can now offer personalized recommendations to consumers who return to their website, using consumers' previous browsing history on that website. In addition, online advertising has greatly improved in its use of external browsing data to target Internet ads. Dynamic retargeting integrates these two advances by using information from the browsing history on the firm's website to improve advertising content on external websites. When surfing the Internet, consumers who previously viewed products on the firm's website are shown ads with images of those same products. To examine whether this is more effective than simply showing generic brand ads, the authors use data from a field experiment conducted by an online travel firm. Surprisingly, the data suggest that dynamic retargeted ads are, on average, less effective than their generic equivalents. However, when consumers exhibit browsing behavior that suggests their product preferences have evolved (e.g., visiting review websites), dynamic retargeted ads no longer underperform. One explanation for this finding is that when consumers begin a product search, their preferences are initially construed at a high level. As a result, they respond best to higher-level product information. Only when they have narrowly construed preferences do they respond positively to ads that display detailed product information. This finding suggests that in evaluating how best to reach consumers through ads, managers should be aware of the multistage nature of consumers' decision processes and vary advertising content along these stages.
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Golubetskaya, N. P., O. V. Burgonov, and O. G. Smeshko. "The impact of digital technologies on the modernization of management in Russian oil and gas companies in the context of global challenges." Economics and Management 28, no. 10 (November 11, 2022): 1064–73. http://dx.doi.org/10.35854/1998-1627-2022-10-1064-1073.
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Aim. The presented study aims to outline directions for the modernization of management in Russian oil and gas companies forming under the influence of high-tech knowledge-intensive production cycles, human capital, and artificial intelligence with allowance for the global challenges of digital technologies.Tasks. The authors investigate theoretical and practical approaches to structural changes in the management of Russian oil and gas companies that lead to the continuous modernization of the life cycle of technological chains and innovative scenarios for the development of economic entities in the long term; consider management decisions from the perspective of targets and costs, since management systems are significantly corrected under the influence of global challenges in a unified digital model of regional socio-economic development.Methods. This study uses dialectical scientific methods of cognition, complex analysis of tools used in the formation of intellectual capital on the basis of integration processes of Internet mobility, cloud computing, analytical business processes of managerial influence and social media networks, synergetic effects in the modernization of management in oil and gas companies. The study also examines scenario approaches to the development of the economic segments of the real sector through the example of ten systemically important Russian companies.Results. Digital transformation of management in oil and gas companies based on blockchain tools, artificial intelligence, online banking, trade marketplaces, and targeted advertising determines the priorities of industrial development of national economic models in the context of global challenges. The conducted scientific analysis shows a significant modernization of management in the domains of information and analytical data processing, expert evaluation of the digital array of indicators, and marketing approaches of companies driving innovative development, which actively use crowdsourcing, public interfaces, cloud technologies, virtual space, artificial intelligence, and robotics in justifying scenarios for long-term development and enhancing the competitiveness of the oil and gas sector of the Russian economy.Conclusions. Priority directions for the modernization of management in oil and gas companies are based on the use of modern digital shells, IT platforms, services involving the introduction of structural resource-saving materials, and additive technologies. The transformational model of company management involves the use of modern management tools that make it possible to optimize asset management, forecasting systems, and monitoring of strategic business units aimed at optimizing budgeting in order to increase the efficiency of project activities. A comprehensive assessment of the management of economic entities in the context of global challenges is based on criteria for assessing the functioning of internal or external accelerators, business incubators, venture incentives, the availability of innovative potential for the implementation of promising projects in the Russian oil and gas complex in the context of global challenges using public-private partnership tools on the platforms of modern software products.
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Taillie, Lindsey Smith, Emily Busey, Fernanda Mediano Stoltze, and Francesca Renee Dillman Carpentier. "Governmental policies to reduce unhealthy food marketing to children." Nutrition Reviews 77, no. 11 (July 22, 2019): 787–816. http://dx.doi.org/10.1093/nutrit/nuz021.
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AbstractReducing children’s exposure to food marketing is an important obesity prevention strategy. This narrative review describes current statutory regulations that restrict food marketing; reviews available evidence on the effects of these regulations; and compares policy design elements in Chile and the United Kingdom. Currently, 16 countries have statutory regulations on unhealthy food marketing to children. Restrictions on television advertising, primarily during children’s programming, are most common. Schools are also a common setting for restrictions. Regulations on media such as cinema, mobile phone applications, print, packaging, and the internet are uncommon. Eleven evaluations of policies in 4 jurisdictions found small or no policy-related reductions in unhealthy food advertising, in part because marketing shifted to other programs or venues; however, not all policies have been evaluated. Compared with the United Kingdom, Chile restricts marketing on more products, across a wider range of media, using more marketing techniques. Future research should examine which elements of food marketing policy design are most effective at reducing children’s exposure to unhealthy food marketing.