Academic literature on the topic 'Internet advertising'
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Journal articles on the topic "Internet advertising"
Wicker, Stephen B., and Kolbeinn Karlsson. "Internet advertising." Communications of the ACM 60, no. 10 (September 25, 2017): 70–79. http://dx.doi.org/10.1145/3048384.
Full textMarkham, Scott, Rebecca Gatlin-Watts, and William Bounds. "Internet Advertising vs. Traditional Advertising." Journal of Promotion Management 6, no. 1-2 (March 2001): 3–17. http://dx.doi.org/10.1300/j057v06n01_02.
Full textMalchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.
Full textRobinson, Helen, Anna Wysocka, and Chris Hand. "Internet advertising effectiveness." International Journal of Advertising 26, no. 4 (January 2007): 527–41. http://dx.doi.org/10.1080/02650487.2007.11073031.
Full textStotland, Boris Igorevich. "The concept and features of Internet advertising as a result of intellectual activity." Право и политика, no. 2 (February 2022): 52–58. http://dx.doi.org/10.7256/2454-0706.2022.2.37462.
Full textSadykova, Zh M., and A. U. Kussebay. "Advertising on the Internet." Рroblems of engineering and professional education 55, no. 4 (2019): 68–73. http://dx.doi.org/10.32523/2220-685x-2019-55-4-68-73.
Full textTao Mei and Xian-Sheng Hua. "Contextual Internet Multimedia Advertising." Proceedings of the IEEE 98, no. 8 (August 2010): 1416–33. http://dx.doi.org/10.1109/jproc.2009.2039841.
Full textJugenheimer, Donald W. "Advertising on the internet." New Jersey Journal of Communication 4, no. 2 (September 1996): 161–79. http://dx.doi.org/10.1080/15456879609367305.
Full textBoudreau, Marie‐Claude, and Richard T. Watson. "Internet advertising strategy alignment." Internet Research 16, no. 1 (January 2006): 23–37. http://dx.doi.org/10.1108/10662240610642523.
Full textDimitri, Nicola. "Combinatorial advertising internet auctions." Electronic Commerce Research and Applications 32 (November 2018): 49–56. http://dx.doi.org/10.1016/j.elerap.2018.10.005.
Full textDissertations / Theses on the topic "Internet advertising"
Ma, Hon-bo Tony, and 馬漢波. "Internet advertising." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269114.
Full textMa, Hon-bo Tony. "Internet advertising /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19874200.
Full textHsin-Yi, Chang. "Analysis of false internet advertising /." Tamsui : Tamkang University, Tamkang University, Graduate Institute of International Trade, 2006. http://etds.lib.tku.edu.tw/etdservice/download_file?etdun=U0002-0202200611002800&fileName=tku-95-691480221-1.pdf.
Full textRosenkrans, Virginia L. "Electronic Commerce and Internet Advertising." NSUWorks, 2001. http://nsuworks.nova.edu/gscis_etd/808.
Full textNazerzadeh, Hamid. "Internet advertising : optimization and economic aspects /." May be available electronically:, 2009. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.
Full textHong, Jongpil. "Advertising media models for internet reach/frequency estimation /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.
Full textKozlen, Kevin. "The value of banner advertising on the web." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4557.
Full textThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 24. 2007) Includes bibliographical references.
Lam, Wai-man. "Online advertising : why or why not ?" HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/683.
Full textDube, William. "The effect of new media on political advertising : television ads and internet ads in the 2008 presidential election /." Online version of thesis, 2009. http://hdl.handle.net/1850/9697.
Full textHaponiuk, D. "Internet meme." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/62564.
Full textBooks on the topic "Internet advertising"
Woodberry, Samantha. Internet advertising: Is advertising on the internet the way forward for the advertising industry?. London: LCPDT, 1998.
Find full textMoscardelli, Deborah M. Advertising on the Internet. Upper Saddle River, NJ: Prentice Hall, 1999.
Find full textIlves, Laura S. Internet advertising and sales. Hauppauge, N.Y: Nova Science Publisher's, 2010.
Find full textBrad, Aronson, ed. Advertising on the Internet. New York: Wiley, 1997.
Find full textBrad, Aronson, ed. Advertising on the Internet. 2nd ed. New York: Wiley, 1999.
Find full textW, Schumann David, and Thorson Esther, eds. Internet advertising: Theory and practice. Mahwah, N.J: Lawrence Erlbaum Associates, 2006.
Find full textTesterman, Joshua O. Web advertising and marketing. Rocklin, Calif: Prima Pub., 1996.
Find full textTuten, Tracy L. Advertising 2.0. Santa Barbara: Greenwood Publishing Group, 2010.
Find full textCunningham, Court. Local online advertising for dummies. Hoboken, NJ: Wiley, 2010.
Find full textCharles, Warner. Media selling: Television, print, the Internet, and radio. 4th ed. Malden, MA: Wiley-Blackwell, 2009.
Find full textBook chapters on the topic "Internet advertising"
Hyland, Tom. "Why Internet Advertising?" In Webvertising, 13–17. Wiesbaden: Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-86793-3_1.
Full textKumar, Subodha. "Internet Advertising Firms." In SpringerBriefs in Operations Management, 41–54. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18645-0_5.
Full textBriggs, Rex, and Horst Stipp. "How Internet Advertising Works." In Webvertising, 99–128. Wiesbaden: Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-86793-3_11.
Full textSpurgeon, Christina. "Online Advertising." In The Routledge Companion to Global Internet Histories, 387–98. New York: Routledge, Taylor & Francis Group, 2017. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315748962-27.
Full textRejón-Guardia, Francisco, and Francisco J. Martínez-López. "A Review of Internet and Social Network Advertising Formats 1." In Digital Advertising, 362–81. Third edition. | New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315623252-21.
Full textMishra, Anubhav, and Tata Sai Vijay. "Internet and mobile marketing." In Integrated Advertising, Promotion, and Marketing, 155–78. London: Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-9.
Full textThomas, Edward, Jeff Z. Pan, Stuart Taylor, Yuan Ren, Nophadol Jekjantuk, and Yuting Zhao. "Semantic Advertising for Web 3.0." In Future Internet - FIS 2009, 96–105. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-14956-6_9.
Full textBucklin, Randolph E., and Paul R. Hoban. "Marketing Models for Internet Advertising." In International Series in Operations Research & Management Science, 431–62. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56941-3_14.
Full textCiomek, Nicole. "Internet Advertising and Google AdWords." In Google It, 211–36. New York, NY: Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4939-6415-4_7.
Full textYang, Chung-Chuan. "Advertising Practitioners’ Attitudes Toward Internet Advertising Regulations in Taiwan." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, 374–78. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_93.
Full textConference papers on the topic "Internet advertising"
Gao, Bin, Jun Yan, Dou Shen, and Tie-Yan Liu. "Internet advertising." In SIGIR '13: The 36th International ACM SIGIR conference on research and development in Information Retrieval. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2484028.2484221.
Full textMei, Tao, Ruofei Zhang, and Xian-Sheng Hua. "Internet multimedia advertising." In the 19th ACM international conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2072298.2072399.
Full textJavaid, Hira, Hafiz Kamran Khalil, Zartash Afzal Uzmi, and Ihsan Ayyub Qazi. "Online Advertising under Internet Censorship." In HotNets-XVI: The 16th ACM Workshop on Hot Topics in Networks. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3152434.3152455.
Full textBeloff, Natalia, and Palashi Pandya. "Advertising Models on Social Networks for SMEs-An Advertising Methodology." In 2010 International Conference on Internet Technology and Applications (iTAP). IEEE, 2010. http://dx.doi.org/10.1109/itapp.2010.5566329.
Full textEdelman, Ben, and Michael Schwarz. "Internet advertising and optimal auction design." In the 14th ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2008. http://dx.doi.org/10.1145/1401890.1401891.
Full textOstrovsky, Michael, and Michael Schwarz. "Reserve prices in internet advertising auctions." In the 12th ACM conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1993574.1993585.
Full textTian, Tian, Jun Zhu, Fen Xia, Xin Zhuang, and Tong Zhang. "Crowd Fraud Detection in Internet Advertising." In WWW '15: 24th International World Wide Web Conference. Republic and Canton of Geneva, Switzerland: International World Wide Web Conferences Steering Committee, 2015. http://dx.doi.org/10.1145/2736277.2741136.
Full textWendan, Zhao, and Wang Dingwei. "Study on Internet advertising placement problem." In 2010 International Conference on Logistics Systems and Intelligent Management (ICLSIM). IEEE, 2010. http://dx.doi.org/10.1109/iclsim.2010.5461317.
Full textSaberi, Amin. "Session details: Internet monetization: online advertising." In WWW '08: The 17th International World Wide Web Conference. New York, NY, USA: ACM, 2008. http://dx.doi.org/10.1145/3246928.
Full textVattikonda, Bhanu C., Vacha Dave, Saikat Guha, and Alex C. Snoeren. "Empirical Analysis of Search Advertising Strategies." In IMC '15: Internet Measurement Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2815675.2815694.
Full textReports on the topic "Internet advertising"
Athey, Susan, Emilio Calvano, and Joshua Gans. The Impact of the Internet on Advertising Markets for News Media. Cambridge, MA: National Bureau of Economic Research, September 2013. http://dx.doi.org/10.3386/w19419.
Full textEdelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. Cambridge, MA: National Bureau of Economic Research, November 2005. http://dx.doi.org/10.3386/w11765.
Full textWinseck, D. Growth and Upheaval in the Network Media Economy in Canada, 1984-2019. Canadian Media Concentration Research Project (CMCRP), Carleton University, November 2020. http://dx.doi.org/10.22215/cmcrp/2020.1.
Full textLefevre, Bruno, and Philippe Bouquillion. Communications, media and internet concentration in France, 2019-2021. Global Media and Internet Concentration Project, Carleton University, 2024. http://dx.doi.org/10.22215/gmicp/2024.2.
Full textMajchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.
Full textMaestro Espínola, L., JV García Santamaría, and MJ Pérez Serrano. The general-interest digital press as advertising platform: Changes in its business model. Revista Latina de Comunicación Social, October 2016. http://dx.doi.org/10.4185/rlcs-2016-1134en.
Full textHotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
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