Relevant bibliographies by topics / Internet advertising

Academic literature on the topic 'Internet advertising'

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Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Internet advertising"

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Wicker, Stephen B., and Kolbeinn Karlsson. "Internet advertising." Communications of the ACM 60, no. 10 (September 25, 2017): 70–79. http://dx.doi.org/10.1145/3048384.

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Markham, Scott, Rebecca Gatlin-Watts, and William Bounds. "Internet Advertising vs. Traditional Advertising." Journal of Promotion Management 6, no. 1-2 (March 2001): 3–17. http://dx.doi.org/10.1300/j057v06n01_02.

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Malchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.

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Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of enterprise ownership, and business size are revealed. The classification of Internet advertising has been improved, where the main types are grouped according to the eleven features. The essence of every kind of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the feasibility of advertising tools, settings, minimizing risks in promotion, rational use of the advertising budget, and improving performance end of the show. A comparative assessment and features of the most popular types of advertising on the network revealed the advantages and disadvantages of Internet advertising to improve its theoretical analysis. Practical implications. The constant dynamics of the Internet market create an increase in advertising requirements on the part of the advertiser and the target audience. Advertising settings and targeting are systematically updated, some types of advertising are losing popularity, and others are being replaced. There are many problems in promoting products on the Internet, so this topic needs to improve the theoretical and practical approaches to the use of advertising on the Internet as part of enterprises and organizations’ business strategy. Originality/value. The development of the information society and the Internet affect people’s lives and new communication links in the business. Business on the Internet is not an advantage among competitors but a necessary condition in the marketing strategy. There is the growth of Internet users, the emergence of new advertising tools, thematic portals, search engines, websites, advertising platforms contributes have to make effects to the development of the Internet advertising market.
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Robinson, Helen, Anna Wysocka, and Chris Hand. "Internet advertising effectiveness." International Journal of Advertising 26, no. 4 (January 2007): 527–41. http://dx.doi.org/10.1080/02650487.2007.11073031.

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Stotland, Boris Igorevich. "The concept and features of Internet advertising as a result of intellectual activity." Право и политика, no. 2 (February 2022): 52–58. http://dx.doi.org/10.7256/2454-0706.2022.2.37462.

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In the era of digitalization, attracting attention to goods, works and services on the Internet is becoming increasingly difficult. In this regard, Internet advertising is becoming more creative, which may indicate that it should be considered as a result of intellectual activity. The author has studied in detail the signs and criteria of the protectability of advertising distributed on the Internet in order to identify the possibility of recognizing it as a result of intellectual activity. Special attention is paid by the author to the issues of copyright distribution on Internet advertising, which was created using artificial intelligence technology. As a result of the conducted research, the author analyzes and characterizes the signs and such criteria of the Internet advertising's protectability as creative character, originality and objective form in order to recognize it as a result of intellectual activity. The author draws conclusions about the need to recognize Internet advertising as works protected by copyright, if it meets the criteria of protection established by law. The author's special contribution to the research of the topic is the formulation of the definition of Internet advertising as a result of intellectual activity, and the procedure for distributing copyrights to advertising works created with the help of artificial intelligence in order to provide additional legal guarantees to the authors of such works is also proposed.
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Sadykova, Zh M., and A. U. Kussebay. "Advertising on the Internet." Рroblems of engineering and professional education 55, no. 4 (2019): 68–73. http://dx.doi.org/10.32523/2220-685x-2019-55-4-68-73.

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Tao Mei and Xian-Sheng Hua. "Contextual Internet Multimedia Advertising." Proceedings of the IEEE 98, no. 8 (August 2010): 1416–33. http://dx.doi.org/10.1109/jproc.2009.2039841.

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Jugenheimer, Donald W. "Advertising on the internet." New Jersey Journal of Communication 4, no. 2 (September 1996): 161–79. http://dx.doi.org/10.1080/15456879609367305.

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Boudreau, Marie‐Claude, and Richard T. Watson. "Internet advertising strategy alignment." Internet Research 16, no. 1 (January 2006): 23–37. http://dx.doi.org/10.1108/10662240610642523.

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Dimitri, Nicola. "Combinatorial advertising internet auctions." Electronic Commerce Research and Applications 32 (November 2018): 49–56. http://dx.doi.org/10.1016/j.elerap.2018.10.005.

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Dissertations / Theses on the topic "Internet advertising"

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Ma, Hon-bo Tony, and 馬漢波. "Internet advertising." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269114.

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Ma, Hon-bo Tony. "Internet advertising /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19874200.

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Hsin-Yi, Chang. "Analysis of false internet advertising /." Tamsui : Tamkang University, Tamkang University, Graduate Institute of International Trade, 2006. http://etds.lib.tku.edu.tw/etdservice/download_file?etdun=U0002-0202200611002800&fileName=tku-95-691480221-1.pdf.

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Rosenkrans, Virginia L. "Electronic Commerce and Internet Advertising." NSUWorks, 2001. http://nsuworks.nova.edu/gscis_etd/808.

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Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet advertising frenzy resulted in revenue that topped $1.953 billion for the first quarter of 2000 (Internet Advertising Bureau, 2000a). Revenues for the first quarter swelled almost 10% over the fourth quarter of 1999 and 182% over the first comparative quarter of 1999. The continued growth of e-commerce is reflected by the interactive nature of the Internet, which has provided abundant opportunities for companies to promote their goods and services. Given the promise of the Web as a medium for e-commerce and advertising, businesses are turning to online advertising because it has enormous communication power. Although companies are allotting more of their budgets for online advertising, advertisers are searching for the most effective online advertising models to reach their audience. This research study investigated the prevalent online ad models and developed a new online advertising model to enhance conversion events, the Enhanced Conversion Events Model (ECEM). The ECEM included four criteria: (I) emotional and rational appeals, (2) ad dynamics, (3) pull based, and (4) metrics. An online ad, VCwheels, was developed based upon the ECEM and deployed on Ventura County Star newspaper's Web site, insidevc.com. Its metrics, provided by DoubleClick's NetGravity, were compared to other online business ads' metrics deployed during the same time frame on insidevc.com. Analyses and findings of the new online ad model's effectiveness were determined by its September 200 I 's measurement results and a summative committee meeting. Based on the metrics provided by NetGravity, VCwheels elicited a higher click-through rate than the 15 other ads deployed during the same time frame (i.e., September 200 I). This research has significant implications for practitioners and academic researchers as it gleans from the ECEM's results. Findings demonstrate that the ECEM enhances conversion events. The theoretical underpinnings of the ECEM punctuated with its practical application and results offer academic researchers and industry practitioners with recommendations for expansion and exploration of effective online advertising models.
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Nazerzadeh, Hamid. "Internet advertising : optimization and economic aspects /." May be available electronically:, 2009. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Hong, Jongpil. "Advertising media models for internet reach/frequency estimation /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Kozlen, Kevin. "The value of banner advertising on the web." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4557.

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Thesis (M.A.) University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 24. 2007) Includes bibliographical references.
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Lam, Wai-man. "Online advertising : why or why not ?" HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/683.

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Dube, William. "The effect of new media on political advertising : television ads and internet ads in the 2008 presidential election /." Online version of thesis, 2009. http://hdl.handle.net/1850/9697.

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Haponiuk, D. "Internet meme." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/62564.

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In the modern world, it’s hard to imagine a young pal who had never heard about “memes”. As we all know, meme is some picture or video, which furiously became popular and went all over the world in the matter of days. Among them we see “Gangnam style”, “Dratuti” and “Crazy frog”.
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Books on the topic "Internet advertising"

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Woodberry, Samantha. Internet advertising: Is advertising on the internet the way forward for the advertising industry?. London: LCPDT, 1998.

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Moscardelli, Deborah M. Advertising on the Internet. Upper Saddle River, NJ: Prentice Hall, 1999.

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Ilves, Laura S. Internet advertising and sales. Hauppauge, N.Y: Nova Science Publisher's, 2010.

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Brad, Aronson, ed. Advertising on the Internet. New York: Wiley, 1997.

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Brad, Aronson, ed. Advertising on the Internet. 2nd ed. New York: Wiley, 1999.

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W, Schumann David, and Thorson Esther, eds. Internet advertising: Theory and practice. Mahwah, N.J: Lawrence Erlbaum Associates, 2006.

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Testerman, Joshua O. Web advertising and marketing. Rocklin, Calif: Prima Pub., 1996.

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Tuten, Tracy L. Advertising 2.0. Santa Barbara: Greenwood Publishing Group, 2010.

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Cunningham, Court. Local online advertising for dummies. Hoboken, NJ: Wiley, 2010.

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Charles, Warner. Media selling: Television, print, the Internet, and radio. 4th ed. Malden, MA: Wiley-Blackwell, 2009.

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Book chapters on the topic "Internet advertising"

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Hyland, Tom. "Why Internet Advertising?" In Webvertising, 13–17. Wiesbaden: Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-86793-3_1.

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Kumar, Subodha. "Internet Advertising Firms." In SpringerBriefs in Operations Management, 41–54. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18645-0_5.

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Briggs, Rex, and Horst Stipp. "How Internet Advertising Works." In Webvertising, 99–128. Wiesbaden: Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-86793-3_11.

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Spurgeon, Christina. "Online Advertising." In The Routledge Companion to Global Internet Histories, 387–98. New York: Routledge, Taylor & Francis Group, 2017. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315748962-27.

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Rejón-Guardia, Francisco, and Francisco J. Martínez-López. "A Review of Internet and Social Network Advertising Formats 1." In Digital Advertising, 362–81. Third edition. | New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315623252-21.

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Mishra, Anubhav, and Tata Sai Vijay. "Internet and mobile marketing." In Integrated Advertising, Promotion, and Marketing, 155–78. London: Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-9.

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Thomas, Edward, Jeff Z. Pan, Stuart Taylor, Yuan Ren, Nophadol Jekjantuk, and Yuting Zhao. "Semantic Advertising for Web 3.0." In Future Internet - FIS 2009, 96–105. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-14956-6_9.

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Bucklin, Randolph E., and Paul R. Hoban. "Marketing Models for Internet Advertising." In International Series in Operations Research & Management Science, 431–62. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56941-3_14.

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Ciomek, Nicole. "Internet Advertising and Google AdWords." In Google It, 211–36. New York, NY: Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4939-6415-4_7.

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Yang, Chung-Chuan. "Advertising Practitioners’ Attitudes Toward Internet Advertising Regulations in Taiwan." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, 374–78. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_93.

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Conference papers on the topic "Internet advertising"

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Gao, Bin, Jun Yan, Dou Shen, and Tie-Yan Liu. "Internet advertising." In SIGIR '13: The 36th International ACM SIGIR conference on research and development in Information Retrieval. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2484028.2484221.

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Mei, Tao, Ruofei Zhang, and Xian-Sheng Hua. "Internet multimedia advertising." In the 19th ACM international conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2072298.2072399.

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Javaid, Hira, Hafiz Kamran Khalil, Zartash Afzal Uzmi, and Ihsan Ayyub Qazi. "Online Advertising under Internet Censorship." In HotNets-XVI: The 16th ACM Workshop on Hot Topics in Networks. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3152434.3152455.

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Beloff, Natalia, and Palashi Pandya. "Advertising Models on Social Networks for SMEs-An Advertising Methodology." In 2010 International Conference on Internet Technology and Applications (iTAP). IEEE, 2010. http://dx.doi.org/10.1109/itapp.2010.5566329.

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Edelman, Ben, and Michael Schwarz. "Internet advertising and optimal auction design." In the 14th ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2008. http://dx.doi.org/10.1145/1401890.1401891.

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Ostrovsky, Michael, and Michael Schwarz. "Reserve prices in internet advertising auctions." In the 12th ACM conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1993574.1993585.

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Tian, Tian, Jun Zhu, Fen Xia, Xin Zhuang, and Tong Zhang. "Crowd Fraud Detection in Internet Advertising." In WWW '15: 24th International World Wide Web Conference. Republic and Canton of Geneva, Switzerland: International World Wide Web Conferences Steering Committee, 2015. http://dx.doi.org/10.1145/2736277.2741136.

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Wendan, Zhao, and Wang Dingwei. "Study on Internet advertising placement problem." In 2010 International Conference on Logistics Systems and Intelligent Management (ICLSIM). IEEE, 2010. http://dx.doi.org/10.1109/iclsim.2010.5461317.

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Saberi, Amin. "Session details: Internet monetization: online advertising." In WWW '08: The 17th International World Wide Web Conference. New York, NY, USA: ACM, 2008. http://dx.doi.org/10.1145/3246928.

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Vattikonda, Bhanu C., Vacha Dave, Saikat Guha, and Alex C. Snoeren. "Empirical Analysis of Search Advertising Strategies." In IMC '15: Internet Measurement Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2815675.2815694.

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Reports on the topic "Internet advertising"

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Athey, Susan, Emilio Calvano, and Joshua Gans. The Impact of the Internet on Advertising Markets for News Media. Cambridge, MA: National Bureau of Economic Research, September 2013. http://dx.doi.org/10.3386/w19419.

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Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. Cambridge, MA: National Bureau of Economic Research, November 2005. http://dx.doi.org/10.3386/w11765.

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Winseck, D. Growth and Upheaval in the Network Media Economy in Canada, 1984-2019. Canadian Media Concentration Research Project (CMCRP), Carleton University, November 2020. http://dx.doi.org/10.22215/cmcrp/2020.1.

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This report examines the development of the media economy over the past thirty-five years. Since beginning this project a decade ago, we have focused on analyzing a comprehensive as possible selection of the biggest telecoms, Internet and media industries (based on revenue) in Canada, including: mobile wireless and wireline telecoms; Internet access; cable, satellite & IPTV; broadcast television, specialty and pay television services as well as Internet-based video subscription and download services; radio; newspapers; magazines; music; Internet advertising; social media; operating systems; browsers, etc.
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Lefevre, Bruno, and Philippe Bouquillion. Communications, media and internet concentration in France, 2019-2021. Global Media and Internet Concentration Project, Carleton University, 2024. http://dx.doi.org/10.22215/gmicp/2024.2.

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This report focuses on approximately thirty French markets, contributing to local debates and research as part of the Global Media and Internet Concentration Project (GMICP). It explores the dynamics of diversified economic players in cultural industries (press, audiovisual, books, music), emphasizing the coexistence of 'traditional' and 'new' entrants. The study provides sector-based and global analyses, revealing a dual dynamic of diversification and concentration in the production, distribution, and broadcasting of cultural and information content. Audiovisual content broadcasting, both free and pay, demonstrates national dominance but faces challenges from foreign groups. Financialization and concentration affect media and cultural goods industries, posing risks to diversity of opinion. The dominance of North American groups in digital services, particularly in advertising, is noted, impacting traditional media revenues. Telecom operators lead the French market, with regulators monitoring concentration dynamics for potential negative impacts on diversity.
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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.
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Maestro Espínola, L., JV García Santamaría, and MJ Pérez Serrano. The general-interest digital press as advertising platform: Changes in its business model. Revista Latina de Comunicación Social, October 2016. http://dx.doi.org/10.4185/rlcs-2016-1134en.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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