Dissertations / Theses on the topic 'International market potential'

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1

Cho, Kab Rae. "U.S. construction as a potential market for Korean international construction industry." Thesis, Massachusetts Institute of Technology, 1986. http://hdl.handle.net/1721.1/44653.

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Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Civil Engineering, 1986.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND ENGINEERING
Bibliography: leaves 261-266.
by Kab Rae Cho.
M.S.
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2

Gould, Richard Robert, and RichardGould@ozemail com au. "International market selection-screening technique: replacing intuition with a multidimensional framework to select a short-list of countries." RMIT University. Social Science & Planning, 2002. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20081125.145312.

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The object of this research was to develop an international market screening methodology which selects highly attractive markets, allowing for the ranges in diversity amongst organisations, countries and products. Conventional business thought is that, every two to five years, dynamic organisations which conduct business internationally should decide which additional foreign market or markets to next enter. If they are internationally inexperienced, this will be their first market; if they are experienced, it might be, say, their 100th market. How should each organisation select their next international market? One previous attempt has been made to quantitatively test which decision variables, and what weights, should be used when choosing between the 230 countries of the world. The literature indicate that a well-informed selection decision could consider over 150 variables that measure aspects of each foreign market's economic, political, legal, cultural, technical and physical environments. Additionally, attributes of the organisation have not been considered when selecting the most attractive short-list of markets. The findings presented in the dissertation are that 30 criteria accounted for 95 per cent of variance at cross-classification rates of 95 per cent. The weights of each variable, and the markets selected statistically as being the most attractive, were found to vary with the capabilities, goals and values of the organisation. This frequently means that different countries will be best for different organisations selling the same product. A
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3

Meißner, Nathalie [Verfasser]. "An international market for protected area certificates and its potential to attract private sector investment / Nathalie Meißner." Hannover : Technische Informationsbibliothek und Universitätsbibliothek Hannover (TIB), 2014. http://d-nb.info/1067588590/34.

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4

Kang, Jun-Koo. "The international market for corporate control : mergers and acquisitions of U.S. firms by Japanese firms and potential sources of gains in foreign takeovers." Connect to resource, 1991. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1265129598.

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5

Baradel, Ellen Cristina. "Potencial de crescimento das empresas brasileiras de capital aberto: visão contábil e de mercado." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/96/96133/tde-18092014-100547/.

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Este trabalho tem como objetivo verificar a relevância da informação contábil, por meio dos principais fatores que afetam o potencial de crescimento das empresas brasileiras não financeiras de capital aberto no período de 2002 a 2012. A proposta é analisar o impacto da variável potencial de crescimento sob a ótica dos investidores, bem como a adoção das normas internacionais de contabilidade no que tange à qualidade das informações produzidas pela contabilidade. Esta análise permite aos investidores otimizar os investimentos em empresas com melhores perspectivas no futuro. Além do benefício aos investidores, conhecer os principais fatores de crescimento contribui para que as empresas direcionem ações de forma a melhorar sua expectativa de crescimento, resultando em maior interesse por parte dos investidores. Para atingir os objetivos propostos, as informações captadas nos demonstrativos contábeis foram confrontadas com as produzidas pelo mercado, bem como comparou-se as informações produzidas antes e após a introdução das normas internacionais de contabilidade. O modelo adotado foi a regressão em painel por permitir verificar com maior eficiência o comportamento das variáveis ao longo do tempo. Os resultados sinalizam que o potencial de crescimento das empresas é melhor mensurado a partir das informações de mercado do que quando medido pelas informações contábeis e que o potencial de crescimento diminui com a adoção das normas internacionais de contabilidade. Também foram identificadas que na visão contábil, endividamento e retorno sobre ativo são as variáveis mestras no impacto do potencial de crescimento, ao passo que na visão de mercado as variáveis influenciadoras são: tamanho, endividamento e retorno sobre o ativo.
The aim of this essay is to verify the relevance of accounting information through the main factors which affect the growth potential of publicly traded non-financial Brazilian companies from 2002 to 2012. The proposal is to analyze the impact of the variable described as growth potential under the investor\'s point of view, as well as check out the impact of adopting international accounting norms in the quality of information produced by accountancy. This analysis allows investors to optimize their investments in companies with a better perspective in the future. Furthermore, knowing the key growth factors, allow companies benefit as they direct their actions to improve their growth expectation, resulting in more interested investors. In order to achieve the goals, the information gathered at the accounting statements were compared to the information produced by the market, and the accounting information produced before and after the introduction of the international accounting norms were compared. The regression in paper model was adopted, in order to allow a more efficient behavior check out of the variables throughout the time. The results show that the companies\' growth potential is better measured from market information than when it is measured through accounting information. And that the growth potential decreased with the introduction of international accounting norms. It was also detected that in accounting view the variables that impact the growth potential are debts and return over investment, and in market view the variables are size, debts and return over assets.
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6

Nomura, Mitsuhiro S. M. Massachusetts Institute of Technology. "Strategies for Japanese developers in potential international markets." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92597.

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Thesis: S.M. in Real Estate Development, Massachusetts Institute of Technology, Program in Real Estate Development in conjunction with the Center for Real Estate, 2014.
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 75-80).
Global development has currently become an important business for developers. Although the business involves complex economic, political, and cultural issues, international real estate has been more attractive. Economic and political analysis tells the timing of getting into the market. Demographic analysis indicates if the market would expand and which target developers should focus on. Also, we can find out competitiveness and how to differentiate from other companies. Japan has not showed dramatic economic improvement for 20 years. The mature country has several issues: aging, low birth rate, and natural disasters. On the other hand, Summer Olympics 2020 will be held in Tokyo and the government has decided to dramatically improve the infrastructure. Japan will change and I would like to find out the opportunities and challenges of Japanese real estate. Hawaii market has been influenced by tourism. The market is really unique; the resort area attracts house buyers and renters from all over the world. Most visitors come from the US main land and Japan. Glancing the US and Japanese economy, developers can find out the real estate business opportunities. Vietnam has developed the infrastructure and real estate legal systems. With the new infrastructure development and the assistance of private developers, the country provides more housing. Moreover, the legal system had not allowed foreigners to own properties but has been changed to invite more capital from other countries. I have worked for a Japanese developer and experienced a short period of economic growth but we did not significantly invest and the good economy was over by the financial crisis. Most Japanese developers experienced the bubble economy and were tremendously influenced by that time, becoming more cautious in their outlook. The timing for expanding business now is perhaps not optimal. However, the benefits and challenges in these regions can be well-balanced for global developers who are eager to gain a foothold into international real estate markets.
by Mitsuhiro Nomura.
S.M. in Real Estate Development
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7

Nascimento, Tiago Reis do. "Análise ao comércio da União Europeia para o Japão no período 2012 a 2017 no âmbito do Economic Partneship Agreement." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19799.

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Mestrado em Economia Internacional e Estudos Europeus
O presente trabalho irá incidir a sua análise no acordo de livre comércio entre a União Europeia ? UE - e o Japão - EU - Japan, Economic Partnership Agreement. Ambas as economias aqui analisadas enfrentam atualmente uma série de novos desafios que surgiram com a alteração do mapa geopolítico, em especial, com o surgimento de potências económicas como a China. Partindo de uma análise sobre as relações históricas, abordamos o foco económico e político de ambos os parceiros, e retiramos conclusões com a análise dos atuais fluxos de comércio da UE para o Japão e das tarifas alfandegárias e não alfandegárias impostas aos bens de países da UE que são exportados para o Japão. Em termos dos cálculos empíricos que efetuámos, recorremos a uma análise das exportações para o Japão da UE a 27 países mais Alemanha, França, Irlanda e Itália no período 2012 a 2017, através da aplicação das seguintes metodologias: (i) Constant Market Share - CMS, que permite a decomposição das exportações dos países em estudo em fatores de competitividade, produto e escala; (ii) Índices de Orientação Geográfica - IOG, e Complementaridade de Comércio - ICC, que permitem medir o potencial de comércio dos países da UE acima referidos para o Japão. Os valores do CMS e dos índices IOG e ICC serão confrontados com uma análise qualitativa das reduções de tarifas alfandegárias e não alfandegárias obtidos com o acordo UE - Japão.
This paper will focus its analysis on the European Union - Japan Free Trade Agreement - EU - Japan, Economic Partnership Agreement. Both economies analyzed here face a currently high number of challenges that have arisen with the alteration of the geopolitical map, in particular, with the emergence of economies such as China. Starting from an analysis of historical relations, economic and political relations, followed by the analysis of the current trade, customs and non-customs tariff flows imposed on EU goods exported to Japan and imposed by the last, we will draw up an overview of pre-agreement relations between parts. This study will analyze the EU (27 countries) and Germany, Italy, France, and Ireland from 2012 to 2017, applying the methodologies: Constant Market Share that allows the decomposition of exports from the study countries into factors. competitiveness, product and scale; secondly, we will use the Geographical Orientation Index and Trade Complementarity Index both to measure the trade potential of the 4 EU countries to Japan. The values of the CMS and the GOI and TCI will, ultimately, allow to compare their results with a qualitative analysis of the customs and non-customs tariff reductions achieved under the EU - Japan agreement.
info:eu-repo/semantics/publishedVersion
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8

Nejedlý, David. "Ziskový potenciál mezinárodních akciových trhů s ohledem na rizika." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192524.

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This diploma thesis is engaging in investing on international stock markets and the main objective was to analyze the profit potential with consideration of possible risks. At first I have characterized international stock market and the theory of effective markets. In the second chapter I was focusing on methods that are used for stock valuations. The third chapter is comparing particular investment strategies that proved to be profitable in a long term. The secondary objective of my diploma thesis was recognition of investment risks, thus the fourth chapter is engaging in market and exchange rate risks. The fifth chapter is focusing on the hedging of exchange rate risk. I was applying obtained theoretical knowledge on a case study about BP company. All the results of the analysis were included in the final investment recommendation. The thoughts of the investment recommendation were then generalized into common investment principles.
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9

Fast, Sara, and Mirjam Ling. "A Retail Expansion in the UK : A qualitative analysis of smaller Scandinavian fashion companies' expansion options and market potentials in the UK market." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19748.

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The fashion industry has become an industry with high attention, and in recent years Swedish fashion has become a strong name internationally. At the same time, it is a competitive industry where smaller fashion companies are competing with big clothing chains. For these actors it is important to internationalise and enter foreign markets to be able to grow. This requires resources and capital that many of the smaller fashion companies today is missing; market knowledge, export knowledge and commercial knowledge.  This makes it interesting to see what factors are important for smaller Scandinavian fashion companies to succeed in establishing on the international market. The purpose of this dissertation is to evaluate and analyze conditions for three smaller Scandinavian fashion companies' internationalisation process. The study is based on case studies of these fashion companies. Theories have been chosen according to the background. These highlights the importance for companies to have knowledge of their market, and how internationalisation is a process of knowledge in which they learn something from each step. Furthermore, how companies in some cases follow a particular pattern and how the establishment can be done in specific steps. It may be important to develop relations with actors in their environment.  By different theories, the authors have designed an assumption about what is important for the smaller fashion companies.  In the dissertation we have found that the most significant and important factors are collaborations, available resources internally or externally, and to have knowledge of the market. The expansion of the business as a foreign establishment means that companies need to seek help outside their organization to succeed internationally.
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10

Ueno, Daisuke M. B. A. Massachusetts Institute of Technology. "Invisible helping hands : how can capital markets access the poor and promote entrepreneurial spirits? : an analysis of international microfinance investment potential and a proposal for securitization in a microfinance global pool." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/37226.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2006.
Includes bibliographical references (p. 57-59).
Donor grants and soft loans have been utilized by many microfinance institutions (MFIs) to support their operations. However, such grants and loans, already of limited size and availability, are becoming harder to access as the pool of global MFIs grows. Another option for MFIs is tapping international capital markets, international loan and security markets, but there are many barriers to this practice. This paper studies how MFIs and the poor who are seeking capital to foster their entrepreneurial spirits can overcome these barriers to access international capital markets and meet the growing micro finance demand. First, this paper establishes the degree of linkage between MFIs and international financial markets by reviewing the present funding condition of MFIs. It concludes that purely commercially based funding from capital markets is minimal except for some of the best managed MFIs. A huge gap exists between most other MFIs and international capital markets. Second, this palper studies the microfinance investment potential by analyzing the returns of one microfinance investment fund. It concludes that the profile of microfinance investment matches the needs of investors in capital markets.
(cont.) Investors in developed countries are always looking for investment products that mitigate their portfolio volatility. This paper verifies that microfinance has an attractive profile matching these needs, and offering stable return, as well as low correlation with stocks, bonds and macroeconomic factors. Capital market investors and microfinance have the potential to build win-win relationships. One of the remaining challenges of MFIs is generating required return commensurate with risks. Third, this paper proposes securitization in a microfinance global pool as a means to overcome the barriers to connecting MFIs and the poor to capital markets. In this securitization scheme, the global pool buys microcredits from MFIs, thereby 1) increasing return, 2) enabling many MFIs to obtain funds from capital markets by sharing fixed costs of funding, 3) reducing exchange rate and geographic concentration risks, and 4) creating secondary markets and liquidity. Some challenges to securitization still need to be overcome. Nevertheless, this paper demonstrates that; securitization in the microfinance global pool will be an effective means to bridge the gap between capital markets and MFIs and the poor.
by Daisuke Ueno.
M.B.A.
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11

Verster, Kia. "Evaluating market potential in emerging markets using marketing data." Diss., 2014. http://hdl.handle.net/2263/40282.

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This research focuses on the use of marketing data as a tool with which to evaluate potential in emerging markets. The literature reviewed gave valuable insight into existing approaches to evaluation of market potential, and some of the limitations these approaches face in emerging markets. Specifically, these focus on the data deficit in emerging markets, and lack of granularity in the data that exist. The literature also highlights the expertise and information which is available within the marketing fraternity, which has failed to be translated into strategic business insight in the context of new market entry. The integration of the two disciplines of marketing and market entry provides market-seeking firms with valuable new data on which to base decisions, as well as offering marketers with an opportunity to demonstrate their value as a source of strategic insight. The literature reviewed resulted in the formulation of hypotheses predicting a relationship between the independent variable, marketing data, and the dependent variable, market potential. These were further evaluated in terms of relative strength when compared to existing tools: macro economic data, and the Market Potential Index. Finally the data was analysed at a regional level to determine whether marketing data could be used to analyse market potential at a finer level of granularity than was previously possible. The study relied on secondary data, collected from a number of freely available online databases covering ten African countries over a period of six-years. This was in line with the objectives of the study, which aim to provide market-seeking firms with an alternative tool for evaluating potential without making significant investments in upfront data gathering. Regression analysis was conducted to determine the nature of each of the relationships specified in the hypotheses, and the results were assessed to determine statistical significance and the strength of correlation. It was found that marketing data shows a strong, and statistically significant relationship with market potential. This exhibited greater correlation than either of the existing tools – as well as be applied at a regional level. This finding indicates the value of adding marketing data to the set of tools used for market evaluation, and demonstrates the value that exists within the marketing fraternity as a source of relevant and reliable data and strategic insight.
Dissertation (MBA)--University of Pretoria, 2013.
pagibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Conradie, Nicolene. "International market potential of avitourism in South Africa." Diss., 2010. http://hdl.handle.net/10500/4373.

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Despite rapid growth of avitourism globally, the international market potential of avitourism in South Africa, which has remarkable birdlife, is not fully utilised. This research aimed to profile international avitourists by investigating their behavioural involvement, motivations, preferences, agreement to ecotourism principles, and awareness of avitourism in South Africa. Primary data were gathered by distributing questionnaires at the British Birdwatching Fair and Dutch Vogelfestival. Exploratory factor analyses (EFA) and confirmatory factor analyses (CFA) were applied. The results indicated that avitourists differ in terms of behavioural involvement, motivation and preferences for each fair and birder type (casual, active or committed), but agreed on ecotourism principles. A second-order CFA model for avitourist motivation revealed three new constructs – wellbeing, intellectual activity and engagement. Respondents indicated relatively low awareness but high interest in visiting South Africa as a birding destination. The results support the South African avitourism industry potential in product development and destination marketing.
Transport, Logistics & Tourism
M.Com. (Tourism Management)
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13

Lin, Fengyi, and 林鳳儀. "Market Promotion for Bed & Breakfast Business in Taiwan: From Potential International Backpacker’s Perspectives." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/40132378579312097394.

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碩士
台灣首府大學
休閒設施規劃與管理學系碩士班
99
B&B in Taiwan has been developing with the tourism industry and become a trend when people are planning their travel. Multiple characteristics of B&B attract tourists to experience different accommodations. People in Taiwan usually travel during weekends, which results in a problem that there is almost no business during weekdays. This happens to all the tourism-related-industry, including hostels. If B&B can co-operate with the government’s promotion strategies to attract potential backpackers from overseas, it can solve the problem by increasing business during weekdays and also boost the economical benefit. The quantities of guest rooms in B&B are not numerous in Taiwan, so the backpackers become the best customer resources for them. The goal of this research is to explore the needs and the expectations of foreign backpackers who visit or might visit Taiwan. The research hopes to provide B&B useful information so that they can develop efficient promotion strategy to draw more backpackers all over the world and benefit B&B business. The questionnaire survey data are collected from overseas (including China) via Internet. Among all the replies, there are almost 80% from Asia, containing 49% from China. In those questionnaires from the people who are willing to stay in a B&B on their trips, there are 83% people with and above university degree, and 78% aged between 20 and 40. The major facts that influence backpackers to make decisions from multi-dimensions are: 1.location: “convenient transportation”, “close to nature with lots ecological resources”, “close to major sightseeing places”; 2.facilties: “rooms equipped with toilet and bath (or shower)”, “safety notices, flameproof equipment”, “direction signs to the B&B's location”, “Provides internet service”, 3.Environment: “room cleanliness “, “environment and living safety”, “soundproof effect and quiet atmosphere “, “interior design and layout”, 4. services and administrations: “room pricing”, “qualified license for B&B”, “has quick responses to email and on message boards”, “provides travel information and advisory services”, “provides credit card service”, “the owner and employee are friendly, hospitable and efficient”, “tidiness of dressing”, “staff have trained for fire control and first aid”, “close to hospital and first aid facilities and provides their contact information”, “provides free pick up service”, “B&B surrounding environment introduction service”. The backpackers usually search for travel information by surfing the Internet. The price they can accept for a double/twin bed room per night is within NT$2,100. If B&B business management can focus on the content of their websites and emphasize how they can provide a cheap but higher quality services, they should attract more and more customers. The Tourism Bureau has to realize those backpackers’ blind spots and requests to our B&B. Leading with right concepts, the government can help promote Taiwanese B&B in international marketing and promotion fairs. The government should co-work with education institutions to guide and assist B&B operators to improve their English proficiency and to have better management strategies and methods. The industry, the government and the education institution should collaborate to attract more backpackers enjoying our B&B in Taiwan and expand the market from overseas.
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Kromoser, Daniel. "Senmicro GmbH expanding beyond Europe: country analysis for a potential market entry in Asia." Master's thesis, 2013. http://hdl.handle.net/10071/6000.

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JEL Classification: F23, M16
This work describes the development of the internationalization strategy of the Austrian sensors developer Senmicro GmbH. This company, which was founded in 2008, develops, produces and markets sensors to measure moisture during the production of paper in a very innovative way. In order to continue with their successful expansion, Senmicro’s management is seeking for new markets in Asia. This project has the objective to find the most promising country for the Austrian company, give the management detailed information about the selected country and assist to develop an entry strategy. Therefore, it first depicts a comparison between the pre-selected Asian countries China, Indonesia, Japan, South Korea, Taiwan and Vietnam, based on various indicators available from official institutions. These economic, political, legal and market indicators allowed an objective comparison of the attractiveness of the six countries. From this comparison, China was selected as target market. Secondly, this thesis gives a detailed picture of China based on the PESTEL model. Political, economic, social, technological, environmental and legal factors of China were analyzed taking into account the needs of Senmicro’s management, in order to develop a strategy for the market entry. In the last part the different potential entry modes in China are explained and analyzed, again in respect to the needs of Senmicro. Furthermore it gives an idea about the next steps the company should make.
O seguinte estudo descreve o desenvolvimento da estratégia de internacionalização da empresa Austriaca, Senmicro GmbH, que na sua actividade desenvolve sensores para diversos equipamentos. Fundada em 2008, esta empresa desenvolve, produz e comercializa sensores cuja função é medir a humidade durante o processo de produção de papel de uma forma inovadora. A fim de prosseguir a sua bem-sucedida expansão, a Senmicro procura agora novos mercados, com destaque para a Ásia. Este projeto tem como objetivo encontrar o país mais promissor, juntamente com a partilha de informação detalhada do mesmo, promovendo uma estratégia de entrada. Em primeiro lugar está uma comparação entre os países asiáticos pré-selecionados: China, Indonésia, Japão, Coreia do Sul, Taiwan e Vietnam. Com base em vários indicadores disponíveis por instituições oficiais, os indicadores econômicos, políticos, legais e de mercado permitiram uma comparação objectiva da atratividade dos seis países. A partir dessa comparação, a China foi escolhida como mercadoalvo. Em segundo lugar, este estudo dá uma imagem detalhada do País com base no modelo PESTEL. Factores políticos, econômicos, sociais, tecnológicos, ambientais e legais da China foram analisados tendo em conta as necessidades específicas da Senmicro, a fim de desenvolver uma estratégia de entrada no mercado. Finalmente de modo a complementar o estudo, foram revistos os diferentes modos de entrada no mercado Chinês. Onde são explicados e analisados, de novo no que diz respeito às necessidades de Senmicro. Adicionalmente, é dada uma ideia sobre os próximos passos a tomar pela empresa.
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Grbovic, Mladen. "Export Potential of U.S. - Produced Switchgrass and Wood Pellets for the EU Market." 2010. http://trace.tennessee.edu/utk_gradthes/801.

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European Union’s (EU) dependence on fossil fuel imports strongly affects its energy supply and economic and national stability. In order to reduce its dependence and maintain the leadership position in GHG emissions reductions and renewable energy consumption, EU has set ambitious targets of reducing GHG emissions by at least 20% compared with 1990, raising the share of renewable energy to 20% and increasing the levels of biofuels in transport fuels to 10% by 2020. While some of the countries, due to their large renewable potential, have already reached set targets, some are still far behind. Biomass, with 69.8% share in gross inland consumption of renewables, has the greatest potential. Since some EU members have low availability of biomass, and are scarce in other renewable sources, they have become biomass importers. As some studies have shown, imports of biomass reduce cost of achieving targets for renewable electricity and increase electricity production from biomass. Wood pellets, as currently the most tradable solid biomass commodity, already reached significant shares in imports and consumption of biomass in some EU countries. The most of pellets were traditionally imported from Canada; however, last year US became the EU’s largest importing partner with 534,000 tons of industrial pellets exported mainly to Belgium and Netherlands. The EU’s increasing demand for wood pellets was a major driver for substantial increase in the wood pellet production capacity in US, with many plants being constructed for export to EU. This thesis evaluates the possibility of producing wood and switchgrass pellets in East Tennessee, assuming three feedstock scenarios, and their export to EU. Results from the base-case model showed that production costs of pellets were $155, $164 and $170 per ton, while price of pellets on the EU market will have to be $207, $216 and $222 per ton in the 100% mill residue, 40/60 blend and 100% switchgrass scenarios, respectively, for the project to breakeven. Sensitivity analysis showed a strong impact of feedstock price, moisture and exchange ratio on project’s return on investment.
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Carvalho, Sérgio Miguel Oliveira. "Internationalization processes of Portuguese wine producing SME’S in Germany and Russia." Master's thesis, 2009. http://hdl.handle.net/10071/4010.

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In order to shed some light on the common problems wine producing SME’s are facing in their internationalization processes, this paper will provide decision makers with some tools for better evaluation of their true international potential. The objective is to allow some reflection on the possibilities of cooperation between firms with limited resources that wish to explore the Eastern and Central European markets. This is done by evaluating all the current internationalization possibilities in two example markets – Germany and Russia – and making and approach based on internal factors (e.g. financial and human resources) as well as external (e.g. market’s potential, entry barriers, …). The paper will show that the answers lie in the combination between the firm’s characteristics and the market in question’s potential. Although there is not one true and single “best way to go international”, there are some common threads that will make decision making more rational. The paper ultimately intends to create a bigger discussion amongst wine producers as to their true possibilities of internationalization as independent firms and the exponential increase of possibilities as part of organized cooperative groups.
O objectivo desta Tese de Mestrado é dar aos decisores de PME’s produtoras de vinhos em Portugal algumas ferramentas que permitam uma melhor avaliação do seu verdadeiro potencial de internacionalização. O trabalho partirá de uma reflexão acerca das possibilidades de cooperação entre empresas com recursos bastante limitados mas com objectivos comuns, que passem pela expansão dos seus negócios nos mercados da Europa Central e de Leste. Tal reflexão será feita através da avaliação de todas as possibilidades de internacionalização em dois mercados representativos das regiões em causa – Alemanha e Rússia – e utilizando uma forma de aproximação aos mercados que tenha em conta factores internos da empresa (como os recursos humanos e financeiros), bem como externos (como o potencial do mercado ou as barreiras à entrada). No final será demonstrado que as respostas às questões da internacionalização estão na combinação entre as características de cada empresa e o potencial de cada mercado. Apesar de não se encontrar uma fórmula única para a internacionalização, existem pontos comuns que permitirão melhores tomadas de decisão. A intenção final deste trabalho é criar alguma discussão entre produtores de vinhos quanto ao seu verdadeiro potencial de internacionalização enquanto empresas isoladas e o aumento das suas possibilidades de sucesso enquanto grupos cooperantes.
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17

Herrmann, Michael. "The Brazilian offshore oil and gas industry: potential and market entry for Friesland Kabel." Master's thesis, 2015. http://hdl.handle.net/10071/11664.

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Abstract:
Project
The Brazilian oil and gas offshore exploration faces a high demand for advanced technology and know-how. For that reason, foreign suppliers of subsea equipment are increasingly attracted by this dynamic market. Against this background, this project develops an international strategy for the German marine cable distributor Friesland Kabel within the Brazilian offshore oil and gas supply chain. The project thus critically analyzes the external business environment and internal corporate resources by applying the PEST analysis, the Porter´s 5 Forces model and the VRIO framework. Core elements of the market entry strategy include a mission and vision statement, an objective setting, an entry mode selection, a SWOT analysis, a marketing concept and a strategic action plan. All business concepts and theories applied are prepared and assessed in detail. The result of the study shows, that despite the recent economic downturn in the country and the oil and gas industry, there is a certain market potential for Friesland Kabel in the long term. Additionally, the developed strategic measures provide a guideline about how the company can overcome main business barriers and leverage opportunities.
Em vista da exploração de petróleo e gás offshore no Brasil existe uma grande demanda de tecnologia de ponta e know-how. Por causa disso, fornecedores estrangeiros de equipamento naval ficam cada vez mais atraídos por esse mercado dinâmico. Neste contexto, o projeto desenvolve uma estratégia internacional para o fornecedor alemão de cabos navais Friesland Kabel, dentro da cadeia de suprimentos brasileira de petróleo e gás offshore. O estudo analisa criteriosamente o ambiente de negócios externo e os recursos corporativos internos aplicando os modelos PEST, Porter´s 5 Forces e VRIO. Os elementos centrais da estratégia de entrada no mercado incluem a declaração de missão, visão e objetivos, seleção de modo de entrada, análise de SWOT, conceito de marketing e por fim um plano de ação. Todas as teorias e os conceitos de negócios são preparados e analisados em detalhe. O resultado do estudo mostra que apesar da crise econômica enfrentada pelo país e tmabém pela indústria de petróleo e gas, existe um certo potencial de mercado para Friesland Kabel no longo prazo. Além disso, as medidas estratégicas fornecem as ferramentas para superar os obstáculos ao comércio e aproveitar as oportunidades.
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18

Kang, Jun-Koo Stulz René M. "The international market for corporate control mergers and acquisitions of U.S. firms by Japanese firms and potential sources of gains in foreign takeovers /." 1991. http://catalog.hathitrust.org/api/volumes/oclc/27427072.html.

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19

Ouattara, Korotoumou. "Potential use of futures markets in international marketing of Cote d'Ivoire coffee." 1988. http://hdl.handle.net/2097/22216.

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