Journal articles on the topic 'International market identification'
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Al Qur’an, Marwan. "Success factors influencing the selection of the location of international firms." Competitiveness Review: An International Business Journal 30, no. 5 (April 2, 2020): 665–79. http://dx.doi.org/10.1108/cr-05-2018-0030.
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Purpose This study aims to explore critical success factors contributing to the selection of beneficial foreign markets by Arabian international firms. Design/methodology/approach Multiple case study method was adopted in the study, and thus, two rich-information comparative case studies were purposefully selected from Arabian large firms. Additionally, seven international market selection (IMS) decisions were examined through relying on personal interviews and archival data, and field notes as secondary data resources. Two main stages of analysis were undertaken, i.e. within and cross-case analyses. Findings The results showed four critical factors contributing to the selection of beneficial international markets by Arabian firms, i.e. international business experience of the selected management team, the market knowledge about the potential international markets, in-house and external consultations with international business experts and identification of a trustworthy and internationally experienced manager for the international operation. Practical implications The results have important implications to business managers by improving their foreign market selection behavior. Further, the research’s findings can assist less-experienced firms, willing to internationalize their businesses, in enhancing their decision-making process to arrive at beneficial country for their international operations. Originally/value The research findings provide significant theoretical contribution to literature review on the internationalization process of firms through addressing critical success factors in IMS decision process. Further, it provides significant methodological contributions in relation to the effectiveness of the case study approach in capturing elements of the IMS process.
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Green, Robert T., and Arthur W. Allaway. "Identification of Export Opportunities: A Shift-share Approach." Journal of Marketing 49, no. 1 (January 1985): 83–88. http://dx.doi.org/10.1177/002224298504900108.
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The search for new export markets is a high priority for firms in the 1980s. This article considers a technique that could be useful in screening markets and products for possible export opportunities. The technique is called shift-share analysis and has been heretofore employed primarily in regional analysis studies. We demonstrate the manner in which shift-share analysis can aid in the generation of product/market sets having high export potential.
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BILA, Daryna. "APPROACHES TO IDENTIFYING INSURANCE GROUPS." WORLD OF FINANCE, no. 1(50) (2017): 42–51. http://dx.doi.org/10.35774/sf2017.01.042.
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Introduction. The insurance group existence in the market and risks that are associated with insurance groups’ activities are led to the urgency of scientific research and determining the approaches to identify the insurance groups in Ukraine. Purpose. To study the international experience and national practice of the insurance groups identification and the insurance groups’ impact estimation on the insurance market. Results. The article analyzes the foreign practice of the insurance groups identification, the background of the IAIS emphasize the concept of “international insurance group” and the list of the insurance group identification criteria. The author examined the financial group creation ap-proaches: permissive, mixed, separate; and the insurance group identity indicators in Ukraine that are adopted by the National Commission for the Financial Service Markets Regulation of Ukraine. Author revealed the presence of insurance groups in the domestic insurance market that are controlled by international financial conglomerates; analyzed the insurance groups’ activity in Ukrainian market and studied their composition. The article contains the list of the insurance group performance indicators that are provided by the regulator; discloses the approach drawbacks that is developed by the National Commission for the Financial Service Markets Regulation for classifying companies as non-bank financial groups. Conclusion. The author formed the proposals that are aimed at improving transparency in the insurance market of Ukraine, such as: publication of information about the implementation of non-bank financial group of the regulatory requirements for regulatory capital adequacy. The article illuminates the financial performance indicators information of non-bank financial groups.
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Larina, Y. S. "MARKETING STRATEGIES IN INTERNATIONAL BUSINESS: ROLE, CONDITIONS AND METHODS OF CHOICE." Economic innovations 19, no. 2(64) (July 7, 2017): 183–89. http://dx.doi.org/10.31520/ei.2017.19.2(64).183-189.
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The objective necessity of business strategy development in international business is proved. We define the strategy as a generalized model of marketing actions, which includes a thorough study of the needs and requirements of consumers, segmentation, choice of target markets, identification of competitive advantages, differentiation, positioning, and clear identification of elements of marketing mix. The hierarchy of marketing strategies of the enterprise in the international business is defined. We proved that in the process of forming the marketing strategy of the agroindustrial complex in the foreign markets, it is necessary to adapt the main elements of this methodology to the world market of agricultural products and food by taking into account its features as a market with a high level of competition, high dynamics of development, peculiarities of consumer behavior on it, product specificity regarding quality, conditions of storage, etc. We determined the growth strategies as a most dynamic strategies in international business. Options of strategies of growth on foreign markets are considered. The features of realization of marketing strategies in the international business and the main factors influencing their success are determined. In particular we reviewed that the main problems of enterprises of domestic agroindustrial complex while entering the external markets are largely due to the defects of the proposed commodity policy, in particular the inconsistency between sellers and buyers regarding quality standards of products and packaging, non-compliance with global standards and certification principles. In addition, the problem may be insufficient level of service, ineffective pricing policy, inconsistency of actions of market participants. The tools and stages of building strategies for penetration into international business are substantiated.
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Kourtzidis, Stavros A., Panayiotis Tzeremes, Nickolaos G. Tzeremes, and Tomáš Heryán. "Integration of tourism markets in Australia." Tourism Economics 24, no. 7 (May 11, 2018): 901–7. http://dx.doi.org/10.1177/1354816618776184.
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By applying the methodological framework of transition modeling and econometric convergence tests introduced by Phillips and Sul, we reveal the existence of convergence clubs and transition convergence paths of international visitor arrivals for Australia. Specifically, by using monthly data of international arrivals over the period of January 1991 to September 2017, we provide evidence that tourism markets can integrate. The analysis suggests the identification of five distinct convergence clubs. This in turn signifies an integration phenomenon of Australia’s tourism market, which is revealed through the different convergence patterns of international visitor arrivals. Finally, it is evident that the revealed integration behavior of Australia’s international tourism market will enable policy makers to target better tourism needs through customized policies.
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Wieland, Ildikó, Levente Kovács, and Taras Savchenko. "Conceptual study of the difference between the money market and the capital market." Financial Markets, Institutions and Risks 4, no. 1 (2020): 51–59. http://dx.doi.org/10.21272/fmir.4(1).51-59.2020.
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The article is devoted to the research of theoretical principles of development of such components of the financial market as the money market and the capital market, identification of key differences between them on the basis of the analysis of scientific professional literature and key provisions of the legislative framework, substantiation of the general interpretation of their essence that could be used in international practice. The article analyzes the peculiarities of formation and functioning of each type of markets, traditional differences between them, examines international practice and statistics on the use of these terms by economic agents, defines the legal basis for understanding their essence and the legal basis for the delineation of these two types of markets. It is proved that a thorough analysis of the peculiarities of the functioning of individual markets, the frequency, and popularity of the use of their definitions in economic practice, the definition of users of these types of markets and their functions, form the prerequisites for clarifying the definitions of the essence of each of these markets, with their further global harmonization. The result of the research is the authors’ own interpretations of the concepts of the “money market” and “capital market”. The money market offers an understanding of the transaction system for the purchase and sale of liquid cash or other short-term financial assets, which typically include short-term financial liabilities (up to one year), the purpose of which is usually to provide financing for current operations, short-term profit or financial risk management in the short-term. The capital market is defined in the article as a system of transactions for the purchase and sale of financial assets, which include securities, derivatives, or financial transactions, which usually involve long-term financial liabilities, the purpose of which is to satisfy capital requirements or increase capital. Keywords: money market; capital market; financial market; legal basis; international practice, definitions.
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Cao, Guangxi, Yingchao Zhao, and Yan Han. "Asymmetric statistical features of the Chinese domestic and international gold price fluctuation." International Journal of Modern Physics B 29, no. 17 (June 23, 2015): 1550113. http://dx.doi.org/10.1142/s0217979215501131.
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Analyzing the statistical features of fluctuation is remarkably significant for financial risk identification and measurement. In this study, the asymmetric detrended fluctuation analysis (A-DFA) method was applied to evaluate asymmetric multifractal scaling behaviors in the Shanghai and New York gold markets. Our findings showed that the multifractal features of the Chinese and international gold spot markets were asymmetric. The gold return series persisted longer in an increasing trend than in a decreasing trend. Moreover, the asymmetric degree of multifractals in the Chinese and international gold markets decreased with the increase in fluctuation range. In addition, the empirical analysis using sliding window technology indicated that multifractal asymmetry in the Chinese and international gold markets was characterized by its time-varying feature. However, the Shanghai and international gold markets basically shared a similar asymmetric degree evolution pattern. The American subprime mortgage crisis (2008) and the European debt crisis (2010) enhanced the asymmetric degree of the multifractal features of the Chinese and international gold markets. Furthermore, we also make statistical tests for the results of multifractatity and asymmetry, and discuss the origin of them. Finally, results of the empirical analysis using the threshold autoregressive conditional heteroskedasticity (TARCH) and exponential generalized autoregressive conditional heteroskedasticity (EGARCH) models exhibited that good news had a more significant effect on the cyclical fluctuation of the gold market than bad news. Moreover, good news exerted a more significant effect on the Chinese gold market than on the international gold market.
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Strohsal, Till, and Enzo Weber. "Time-varying international stock market interaction and the identification of volatility signals." Journal of Banking & Finance 56 (July 2015): 28–36. http://dx.doi.org/10.1016/j.jbankfin.2015.01.020.
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Kovalchuk, Lyudmila. "Entry of Trans-Baikal Enterprises into Chinese Markets: the Problem of Formulating an Effective Marketing Strategy." Bulletin of Baikal State University 30, no. 3 (November 10, 2020): 433–39. http://dx.doi.org/10.17150/2500-2759.2020.30(3).433-439.
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In terms of science, entry of an enterprise into a foreign market is a problem of internationalization. Investigation of this issue over the past decades has allowed us to form a scientific base, which represents the process of internationalization of a national company as a complex process that includes both organizational and marketing aspects. In particular, success of an entry is ensured by taking into account the needs of foreign customers, as well as passing through a number of stages, accompanied by the identification of peculiarities of the foreign market and the accumulation of experience necessary for promotion on the international market. The entry of Trans-Baikal Territory into the Far Eastern Federal District and the opportunity to use additional benefits for business that has arisen opens up great opportunities for entrepreneurs to create new products, introduce new technologies, reduce costs and, thus, open up prospects for promotion on foreign markets. From the point of view of international business theories, the start of operation in foreign markets should be connected with the markets of neighboring countries. For the manufacturers of Trans-Baikal Territory, China is such a market. At the same time, its attractiveness is determined by a number of market factors. Consideration of these factors makes it necessary to develop an international marketing complex for each exporter. The problem is that most of the exporting enterprises representing small and medium-sized businesses lack experience and financial capabilities to develop an international marketing mix. The article shows the possibilities of solving the problem, taking into account the characteristics of the Chinese market. The most promising areas for the development of international business are the production of agricultural and food products. The national project «International Cooperation and Export» allows using the competitive advantages of the Trans-Baikal producers and provides them with a sufficiently strong position in the future.
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Lapinova, Svetlana, Alena Anikina, and Alexander Osharin. "Analysis of export and import structures using network methods (on the example of the agricultural market)." St Petersburg University Journal of Economic Studies 36, no. 3 (2020): 421–54. http://dx.doi.org/10.21638/spbu05.2020.304.
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Analysis of trade cooperation between countries and identification of the most significant market participants is of great importance, both theoretically and empirically. The global trading community forms a network of international relations defined by trade contracts in various industries. Export-import trade flows are one of the key indicators of the level of cooperation among countries and the state of the global economy. The high intensity of such contacts across groups of countries suggests the existence of clusters in this market segment,consisting of central players — exporters and importers, who often define rules for other participants.Understanding the existence and identification of such a center helps to develop an optimal international trade strategy. The purpose of this contribution is to identify factors affecting trade flows among different countries. Statistical analysis of the international trade relations does not always reveal all the essential aspects of cooperation. This paper combines the methods of graph theory and econometric analysis to study the parameters of trade flows among countries. The parameters used in the network analysis make it possible to obtain additional characteristics of market participants, which help to evaluate their significance in the world trade. The paper also identifies some key mathematical and economic characteristics of export-import flows connecting destination countries. We have analyzed the directions of changes in world trade and established correspondences between metric characteristics of graph vertices and parameters of world trade models. The Russian indicators in export/import categories and its largest sales agents are estimated. The identification of the key intermediaries and importers (centers and authorities) on each of the markets in question has been carried out. As an example for this identification the market of agricultural products among the world’s largest exporters and importers of the product were used.
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Peters, Linda D., Suvi Nenonen, Francesco Polese, Pennie Frow, and Adrian Payne. "Viability mechanisms in market systems: prerequisites for market shaping." Journal of Business & Industrial Marketing 35, no. 9 (May 21, 2020): 1403–12. http://dx.doi.org/10.1108/jbim-04-2019-0139.
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Purpose This paper aims to develop a conceptual framework based on the identification and examination of the mechanisms (termed “viability mechanisms”) under which market-shaping activities yield the emergence of a viable market: one able to adapt to the changing environment over time while remaining stable enough for actors to benefit from it. Design/methodology/approach This paper uses extant literature to build a conceptual framework identifying viability mechanisms for market shaping and a case illustration examining how a viable market for Finnish timber high-rise buildings was created. The case exemplifies how the identified viability mechanisms are practically manifested through proactive market shaping. Findings The proposed conceptual framework incorporates four viability mechanisms identified in the extant literature: presence of dissipative structures, consonance among system elements, resonance among system elements and reinforcing and balancing feedback loops. It illustrates how these mechanisms are manifested in a contemporary case setting resulting in a viable market. Practical implications First, firms and other market-shaping organizations should look for, or themselves foster, viability mechanisms within their market-shaping strategies. Second, as failure rates in innovation are extremely high, managers should seek to identify or influence viability mechanisms to avoid premature commercialization of innovations. Originality/value This study identifies how these viability mechanisms permit markets to emerge and survive over time. Further, it illuminates the workings of the non-linear relationship between actor-level market-shaping actions and system-level market changes. As such, it provides a “missing link” to the scholarly and managerial discourse on market-shaping strategies. Unlike much extant market-shaping literature, this study draws substantively on the systems literature.
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Lozano-Torró, Alicia, Tatiana García-Segura, Laura Montalbán-Domingo, and Eugenio Pellicer. "Risk Management as a Success Factor in the International Activity of Spanish Engineering." Administrative Sciences 9, no. 1 (February 6, 2019): 15. http://dx.doi.org/10.3390/admsci9010015.
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During the period between 2008–2013, the internal market in Spain was characterized by economic crisis, the contraction of the demand experienced in a turbulent business environment, and strong competition among companies. This situation forced many of these companies to work abroad. One of the success factors for Spanish engineering companies abroad has been effective risk management, which avoids compromising the company’s objectives, market share, or survival. This article examines the importance of risk management in the success of Spanish engineering consulting firms in the international construction market. Ten executives of Spanish engineering companies with international experience were interviewed, analyzing the importance of risk management for them in the success of internationalization compared with other success factors. The results show that the size of the companies interviewed has no influence on the importance that they gave to risk management, but international experience does relate to the assessment of risk identification and management as a success factor. In addition, companies considered risk management a key factor for optimizing their performance in foreign markets.
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Kumar, V., Antonie Stam, and Erich A. Joachimsthaler. "An Interactive Multicriteria Approach to Identifying Potential Foreign Markets." Journal of International Marketing 2, no. 1 (March 1994): 29–52. http://dx.doi.org/10.1177/1069031x9400200103.
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The authors address the issue of portfolio management in the context of an international marketing problem. Screening, identification, and selection characterize the three stages in the evaluation of potential foreign markets. The proposed methodology is used for identifying potential foreign markets. This article contributes to the existing literature in four ways: (a) it integrates the past research on international market evaluation into a comprehensive framework, (b) it fills a gap in this area, by offering a flexible, cost efficient methodology that is easy to comprehend and adopt, (c) it simultaneously considers the objectives of the firm, its resource constraints, and expansion strategies while identifying potential foreign markets, and (d) it introduces a multicriteria methodology for solving problems of multiobjective decision models, to the international marketing managers.
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Yang, Gao Sheng, and Ling Tao. "Research on International Engineering Contracting Legal Risk Management." Applied Mechanics and Materials 584-586 (July 2014): 2547–53. http://dx.doi.org/10.4028/www.scientific.net/amm.584-586.2547.
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International engineering contracting market has very large differences in national laws. In the project implementation process, the legal risk loss will be immeasurable. The characteristics of legal risk make it predictable and preventable, thus strengthening international engineering contracting legal risk identification and coping strategies has a certain practical significance. This article starts from the related theory of legal risks, study our international engineering contracting market development process. On the basis of case studies, from the formation mechanism and the process and the type of legal risk to measure the international engineering contracting legal risk. Then, specific coping strategies for the identified legal risks are proposed for contractors.
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Salamaga, Marcin. "International Market Segmentation with the Use of CMS Method and Cluster Analysis." Przegląd Statystyczny 65, no. 4 (January 30, 2019): 492–506. http://dx.doi.org/10.5604/01.3001.0014.0609.
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The segmentation of foreign markets is currently treated as an important element of the strategy of operations of enterprises that participate in international exchange of goods and services. This paper fits squarely into a current trend in research on the matter. The article presents the possibility of combining the model of Constant Market Share developed by Leamer, Stern (1970) with cluster analysis. The CMS method allows for a detailed assessment of the sources of changes occurring in the export of compared countries, and in particular its results allow for answering the following question: To what extent may changes in export be explained by the economic situation in the world trade of individual clusters of commodities and to what extent do they result from the competitiveness of these countries? The application of the multivariate statistical methods for the designated effects will allow for the identification of the clusters of countries of the most similar position in the spatial and commodity arrangement, including countries of similar competitiveness of trade. This approach has been applied to the segmentation of EU countries’ markets.
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Barigozzi, Matteo, Marc Hallin, and Stefano Soccorsi. "Identification of Global and Local Shocks in International Financial Markets via General Dynamic Factor Models*." Journal of Financial Econometrics 17, no. 3 (March 1, 2018): 462–94. http://dx.doi.org/10.1093/jjfinec/nby006.
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AbstractWe employ a two-stage general dynamic factor model to analyze co-movements between returns and between volatilities of stocks from the U.S., European, and Japanese financial markets. We find two common shocks driving the dynamics of volatilities—one global shock and one United States–European shock—and four local shocks driving returns, but no global one. Co-movements in returns and volatilities increased considerably in the period 2007–2012 associated with the Great Financial Crisis and the European Sovereign Debt Crisis. We interpret this finding as the sign of a surge, during crises, of interdependencies across markets, as opposed to contagion. Finally, we introduce a new method for structural analysis in general dynamic factor models which is applied to the identification of volatility shocks via natural timing assumptions. The global shock has homogeneous dynamic effects within each individual market but more heterogeneous effects across them, and is useful for predicting aggregate realized volatilities.
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Olbryś, Joanna, and Elżbieta Majewska. "Bear market periods during the 2007–2009 financial crisis: Direct evidence from the Visegrad countries." Acta Oeconomica 65, no. 4 (December 2015): 547–65. http://dx.doi.org/10.1556/032.65.2015.4.3.
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The main goal of this paper is a quantitative identification of bear market periods during the 2007–2009 global financial crisis in the case of the Visegrad Group stock markets. We analyse four countries, namely Poland, the Czech Republic, Hungary, and Slovakia and, for comparison, the US stock market. The sample period begins on May1, 2004, and ends on April 30, 2013, i.e. it includes the 2007 US subprime crisis. We use the statistical method of dividing market states into bullish and bearish markets. Our results reveal October 2007–February 2009 as the common downmarket period of the recent global financial crisis, except for Slovakia. It is instructive to formally identify crises, as it enables sensitivity analyses of various relationships and linkages among international stock markets using econometric and statistical tools, with respect to the pre-, post- and crisis periods. Moreover, we investigate the effect of increasing cross-market correlations in the crisis compared to the pre-crisis period, applying both standard contemporaneous correlations and volatility-adjusted correlation coefficients. The results confirm that accommodating heteroskedasticity is critical for detecting contagion across economies. A number of studies document that crossmarket correlations vary over time, thereby making the benefits of international portfolio choice and diversification questionable.
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Guo, Qi, and Qing Fang. "A Hypertextual Database for Risk Management in International Project." Applied Mechanics and Materials 209-211 (October 2012): 1271–76. http://dx.doi.org/10.4028/www.scientific.net/amm.209-211.1271.
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The international engineering market is another broad market for domestic construction enterprises. However, due to the complex political, economic and social situation, the international engineering information is dispersive and asymmetric so that this market exists great risks. The hypertextual risk database of international project can provide contractor with useful information channel to realize information sharing and improve the availability of information. Therefore the risk analysis and risk response measures based on the database will exert a tremendous influence on the success of international contract project. This thesis presents a hypertextual organizational model to construct dynamic risk database of international project which can be used to collect and deal with engineering information utilizing computer technology and network technology. Enterprise revenue can be guaranteed and realized by reducing risk loss with effective identification and evaluation of the potential risk of the project.
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Molner, Sven, Jaideep C. Prabhu, and Manjit S. Yadav. "Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies." Journal of Marketing 83, no. 2 (December 27, 2018): 37–61. http://dx.doi.org/10.1177/0022242918813308.
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This article examines market scoping for early-stage technologies, a fundamental yet underexplored marketing activity. Market scoping refers to managerial activities directed at the identification of market spaces for early-stage technologies. This discovery-oriented research aimed at theory development draws on an extensive, multiyear database of email trails and archival records detailing market-scoping efforts for early-stage technologies emerging from a global research university. From this longitudinal database, the authors provide an in-depth examination of managers’ market space decisions and advance an initial theory of market scoping. They isolate managers’ market-scoping mindset—which manifests as market ambiguity avoidance or acceptance—as a key explanatory construct shaping market space decisions and outcomes. Market ambiguity avoidance results in managers’ downstream orientation toward end users; this mindset, counterintuitively, may lead to technology commercialization failure. In contrast, market ambiguity acceptance results in managers’ upstream orientation; this mindset directs attention away from end users but helps uncover indirect paths to viable market spaces. This article lays the groundwork for advancing marketing research in the context of early-stage technology commercialization.
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Aleknevičiūtė, Eglė. "GLOBAL FACTORS INFLUENCING GOVERNMENT BOND MARKET COMOVEMENTS." Science and Studies of Accounting and Finance: Problems and Perspectives 10, no. 1 (November 25, 2016): 1–7. http://dx.doi.org/10.15544/ssaf.2016.01.
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The aim of this theoretical paper is to discuss the researches implemented in government bond and other financial markets, and to identify the most important global factors, influencing government bond market comovements. Even though, there exist various groups of factors, influencing government bond markets, this research is concentrated in the existence of global factors. If the influence of these factors is significant, investors cannot hedge from this influence by diversifying. The research in this paper is implemented by using the analysis, synthesis and systemization of the researches and other scientific literature. This research uses a novel approach by excluding and the most common global factors, influencing government bond market comovements and discussing the measures to assess the influence of these factors on the comovements. The research resulted in identification of 5 global factors, most commonly disclosed by other researchers as influencing government bond market comovements: global risk aversion, global market portfolio, money market uncertainty, commodity market uncertainty and economic policy uncertainty, with the most important factor being global risk aversion. The existence of these factors reduces the benefits from international diversification: if the markets are strongly influence by the same global factors, the deterioration of these factors will influence the investment portfolio in the same way.
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Bejaoui, Azza, Adel Karaa, and Emna Mahat. "Duration Dependence And Mean Reversion : An Attempt Of Identification In Tunisian Stock Market." Journal of Applied Business Research (JABR) 31, no. 1 (December 15, 2014): 185. http://dx.doi.org/10.19030/jabr.v31i1.9000.
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<p class="-1">This study investigates the duration dependence of Tunisian stock market over the period from January 07, 1998 to March 29, 2013; using two-state Duration Markov-switching model. Through this model, duration dependence is emphasized in the conditional mean return, volatility, risk-return trade-off and transition probabilities. We demonstrate that TUNINDEX index weekly returns can be sorted into bull and bear market states. Our results are consistent with mean reversion process; i.e. mean reversion is the tendency of asset prices to return to a trend path. Finally, we conclude that Tunisian stock market fluctuations can be characterized by the presence of the countercyclical return volatility due to the asymmetric movements of the risk premia.</p>
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Herrmann, J. K., and I. Savin. "Optimal policy identification: Insights from the German electricity market." Technological Forecasting and Social Change 122 (September 2017): 71–90. http://dx.doi.org/10.1016/j.techfore.2017.04.014.
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Mangkara, Sessario Bayu, Hayati Sari Hasibuan, and Ellyna Chairani. "Using life cycle inventory to improve the sustainability of traditional market management: a case study in Pandansari Market Balikpapan and Ibuh Market Payakumbuh." E3S Web of Conferences 74 (2018): 11001. http://dx.doi.org/10.1051/e3sconf/20187411001.
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Indonesia has 13,450 traditional market with 12.6 million traders in 2016. This type of markets has significant role and contribution for the national economic, the traders and the consumers. This research aims to investigate the sustainability of business model in traditional market. Study area are Pasar Pandansari in Balikpapan and Pasar Ibuh, Payakumbuh. Using the LCA methods, this study adopts some phases of International Standard Organization (ISO) 14040 consisting of setting up the goal and scope, and data inventory. Identified inputs include electrical energy, water, and materials/goods to sale. In addition, this study also investigates the economic aspect through the identification of the retribution income to the local government or management and environmental impacts. This study found that Pandansari Market has more extravagant inputs, especially in the consumption of electrical energy 78.5 kW/month (market stall) and 1,217 kW/month (kiosk) and this has an impact on environmental pollution through the exploitation of electrical energy in traditional market environments. The policy of using lights and electronic devices that have low kW and applying the concept of reward and punishment to traders can improve the sustainability of traditional market management.
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Tanasiichuk, Alona, Olha Hromova, Svetlana Kovalchuk, Iryna Perevozova, and Oleg Khmelevskyi. "Scientific and Methodological Approaches to the Evaluation of Marketing Management of Enterprises in the Context of International Diversification." European Journal of Sustainable Development 9, no. 3 (October 1, 2020): 349. http://dx.doi.org/10.14207/ejsd.2020.v9n3p349.
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Marketing management of business activities in the context of international diversification involves the construction of an appropriate system of information gathering, study of foreign markets, planning, implementation and control of the marketing program, risk and profit assessment, effectiveness of marketing decisions, development of marketing strategy of the enterprise, which allows obtaining the maximum positive result with minimal marketing costs. In this study, further development of scientific and methodological approaches to determining the state of marketing management of the activities of agricultural enterprises of Ukraine under the conditions of international diversification, consisting in the identification of problematic issues arising in the course of international business diversification; quantitative and qualitative assessment and determination of the degree of diversification of the enterprise in different markets, as well as conducting market research of the most important business segments of consumers in foreign markets and selecting the optimal exit strategy of a diversified international markets.
Keywords: marketing management, concept of marketing management, international diversification, effectiveness of marketing management, planning, organization and control of enterprise marketing management, evaluation of the degree of diversification of activities, diversified company
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Williamson, Nicholas C., Nir Kshetri, Tim Heijwegen, and Andreea Fortuna Schiopu. "An Exploratory Study of the Functional Forms of Export Market Identification Variables." Journal of International Marketing 14, no. 1 (March 2006): 71–97. http://dx.doi.org/10.1509/jimk.14.1.71.
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Bernal S., Raquel. "The Informal Labor Market in Colombia: identification and characterization." Revista Desarrollo y Sociedad, no. 63 (January 2009): 145–208. http://dx.doi.org/10.13043/dys.63.4.
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Vrtana, David, and Anna Krizanova. "The Importance of Probabilistic Analysis in the Application of the Marketing Strategy of the Selected Brand." SHS Web of Conferences 91 (2021): 01010. http://dx.doi.org/10.1051/shsconf/20219101010.
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Entering foreign markets can be an opportunity for some brands. Expansion contributes to developing competitiveness, building a brand and increasing profits, which will be reflected in overall business performance in a market environment. In this article, we elaborate on the identification data of the Starbucks brand. We identify the international environment and the current marketing strategy of the brand. We also focus on defining its marketing performance with regard to the application of the current strategy in the international environment when entering the target foreign market. Based on the analyzed data on the brand and performance, we approach the probabilistic analysis in order to identify the right foreign market. The performed analysis consists of two basic stages. The first step is a rough selection analysis and a fine selection analysis. In the discussion part, we define the advantages and limitations of the brand’s entry into a new foreign market. We support the individual statements with the results of a coarse and fine selection analysis. We also describe the use and limitations of the brand’s cooperation strategy in the future. In the final part of the article, we identify the identified statements with the current marketing strategy and suggest the direction of its development when entering a new foreign market.
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Lesmana, Rudy Prilto, Margaretha Margawati van Eymeren, and Ferdinand Fransiscus Tanuwidjaja. "The Art of Luxury: Sealy Brand Personality Identification." International Journal of Business Studies 5, no. 2 (June 30, 2021): 101–17. http://dx.doi.org/10.32924/ijbs.v5i2.183.
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Sealy is one of luxury mattress brands in the global market that since 2013 strives to have a successful business in the Indonesia luxury mattress market. In Indonesia, Sealy competes directly with many top collection models from several other international mattress brands. To face the competition, Sealy needs brand personality. This research aims to identify Sealy's brand personality, which can be used as a guideline for the company when setting up its marketing communication plan. This research's methods are qualitative, and as desk research, the unit analysis are both product-related and non-product-related characteristics of Sealy that called drivers. This research constructs a category based on 42 traits, 15 facets, and 5 dimensions of Aaker’s brand personality framework to analyze Sealy's specific brand drivers. The result is that Sealy main personalities are leader and upper class from competence and sophistication dimensions.
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Ratten, Vanessa, and Kayhan Tajeddini. "Innovativeness in family firms: an internationalization approach." Review of International Business and Strategy 27, no. 2 (June 5, 2017): 217–30. http://dx.doi.org/10.1108/ribs-12-2016-0085.
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Purpose This paper aims to build on opportunity identification and resource-based view theory, this paper examines the internationalization process of family firms. The role of innovativeness in influencing the internationalization rate of family firms is explored in terms of customer responsiveness, proactiveness and risk-taking. Design/methodology/approach Multiple case studies were carried out with several family businesses in the information technology industry in Australia. Findings The findings of this research suggest that innovativeness of family firms depends on responsiveness to customer needs in the international market while involving a degree of risk-taking. In addition, the results suggest family firms are not proactive in their pursuit of international market opportunities. Research limitations/implications If family firms focus more on becoming more innovative, then they will stand a better chance to successfully enter more international markets. Originality/value The paper highlights the need for family firms to embrace their innovativeness as a distinctive capability for their internationalization efforts. Several new research directions that may enhance the understanding of family firm innovation and internationalization are suggested.
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Giraud, Laurent, Alain Bernard, and Laura Trinchera. "Early career values and individual factors of objective career success." Career Development International 24, no. 4 (August 12, 2019): 350–82. http://dx.doi.org/10.1108/cdi-06-2017-0093.
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Purpose The purpose of this paper is to investigate the early career values and individual factors of objective career success among graduates from a top-tier French business school. Design/methodology/approach The authors conducted a quantitative analysis of 629 graduates classified in three job markets according to income: the traditional business market, the alternative market and the high-potential business market. The graduation dates span a period of 12 years before the 2008 Recession. Findings The findings suggest that membership of each job market is associated with distinct early career values (when choosing/leaving the first job). Moreover, the authors confirm that the presence of a mentor, international experience, job-hopping and gender, all affect objective career success. Practical implications The paper discusses implications for business career development and higher business education. Originality/value The originality of this study lies in the identification of the individual factors of objective career success among French business graduates and the links between objective career success and early career values.
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Mylonakis, John, Peter G. Malliaris, and George J. Siomkos. "Marketing-Driven Factors Influencing Savers In The Hellenic Bank Market." Journal of Applied Business Research (JABR) 14, no. 2 (September 1, 2011): 109. http://dx.doi.org/10.19030/jabr.v14i2.5719.
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<span>This paper studies the influencing factors on bank savings customers decisions regarding selection of a bank, in the Hellenic bank market. An empirical study was conducted on 811 bank customers in the greater Athens area. Results point to similar conclusions with prior studies conducted in the U.S. and Europe. Discussion of results also refer to different consumer perceptions of Greek public, private and foreign banks operating in Greece, as well as to the identification of reasons for switching a customers main bank.</span>
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He, Chuantian, Yevhen Baranchenko, Zhibin Lin, Marek Szarucki, and Andrey Yukhanaev. "FROM GLOBAL MINDSET TO INTERNATIONAL OPPORTUNITIES: THE INTERNATIONALIZATION OF CHINESE SMES." Journal of Business Economics and Management 21, no. 4 (May 15, 2020): 967–86. http://dx.doi.org/10.3846/jbem.2020.12673.
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Following China’s “One Belt One Road” global economic expansion strategy, Chinese small and medium-sized enterprises (SMEs) along with state-owned, large corporations are increasingly seeking business opportunities internationally. Little is known about the process of small firms’ international opportunity creation and discovery in this particular context. This study examines the role of Chinese SME manager’s global mindset in driving their international opportunity identification through two key activities in their internationalization process: international knowledge based and networking activities. Data were collected from a survey of 191 small and medium-sized enterprises in China. The results of structural equation modelling show that Chinese SME managers’ global mindset has a positive effect on both international networking and knowledge acquisition activities, which in turn have positive effects on the development of international opportunities. The findings suggest that SMEs, while going through the internationalization process, rely extensively on social interaction with foreign business partners to obtain knowledge of the customers and institutions in the foreign market.
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Webster, Cynthia. "Attitudes Toward Marketing Practices: The Effects Of Ethnic Identification." Journal of Applied Business Research (JABR) 7, no. 2 (October 19, 2011): 107. http://dx.doi.org/10.19030/jabr.v7i2.6251.
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Attitudes toward a wide variety of marketing practices were examined for Anglo-Americans and Spanish-speaking, and English-speaking Hispanic families from a major metropolitan area. Significant attitudinal differences were found regarding a variety of marketing issues: product quality, pricing, advertising, retailing or selling, satisfaction, complaint behavior, etc. Many of these differences remained even after social class and income effects were removed. The findings of this study should aid in sensitizing marketers to the consumer behavior differences between Anglos and Hispanics and among the Hispanic subpopulations. Consequently, marketers can better develop and implement strategies when targeting the rapidly-growing Hispanic market.
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Wu, Chung Min, Sheng Chun Chou, and Horng Twu Liaw. "Applying Clustering Algorithms to Construct a Stock Trend Decision Model." Applied Mechanics and Materials 311 (February 2013): 81–86. http://dx.doi.org/10.4028/www.scientific.net/amm.311.81.
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The stock market is a well-developed and mature market. Nevertheless, it is not immune to international financial market changes, where volatility has reigned in recent years. Investors who misgauge stock trends can suffer dramatic losses. Accurate identification of market trends can still achieve outstanding performance and has become a major investor concern. This paper proposes a new stock price trend clustering model using a genetic algorithm to search for optimal investment strategies. Daily stock prices and trading volume data from the Taiwan stock exchange weighted index (TAIEX) was used to examine the proposed trend clustering model’s performance. The model was also compared to other popular stock market investment strategies to verify its validity. Research results confirmed that the trend clustering model correctly identified three different trends in the stock market. Furthermore, the trend investment strategy model using genetic algorithms performed better than other investment strategies, i.e. Granville’s rules for buy and hold strategies, in both bull and bear markets. Research results confirmed trend investing outperformed the other two investment strategies in return and capital distribution, both during the training period and the testing period.
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Xiao, Xiaoyong, and Jing Huang. "Dynamic Connectedness of International Crude Oil Prices: The Diebold–Yilmaz Approach." Sustainability 10, no. 9 (September 14, 2018): 3298. http://dx.doi.org/10.3390/su10093298.
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Connectedness is the key to modern risk measurement and management. This study investigates the international connectedness of crude oil prices and explores its time-varying characteristics based on a connectedness measurement framework using daily international crude oil prices. The international connectedness of crude oil prices is investigated from three perspectives: total connectedness, total directional connectedness, and pairwise directional connectedness. We find that the total connectedness of crude oil prices is 67.3%. We also find that the crude oil prices of Tapes, Daqing, Dubai and Minas are highly affected by Brent and WTI (West Texas Intermediate) crude oil prices. Furthermore, WTI and Brent are the price makers of international crude oil prices, while Tapes, Daqing, Dubai and Minas are price takers. From the perspective of pairwise directional connectedness, we find that the degree of pairwise directional connectedness between Brent and WTI are high. Finally, the structure of international crude oil markets stays the same even after market shocks. The main contributions of this study are identification of dynamic connectedness and presentation of the network connectedness of international crude oil prices.
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Posadzińska, Iwona. "Factors of Strengthening of International Market Position of Polish Building Enterprises." Oeconomia Copernicana 4, no. 1 (March 31, 2013): 117–30. http://dx.doi.org/10.12775/oec.2013.008.
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The identification is the aim of article and the opinion of factors determining the activity of Polish building enterprises for border. She the analysis was conducted in support about the investigative material accumulated in 2011 year in track of questionnaire investigations in 150 enterprises acting on building market. It the purposeful selection of test was executed was with average communities and the large executing the building works subjects and the manufacturers of building materials. The criterion of selection, except size of employment and the market position of enterprise, specialisation in different kinds of building execution and the production of building materials - the realizing beyond borders of Poland the activity was. It the investigation was subjected was five areas the functioning the enterprises - the workers, organizational culture, technology the, products, the sale and the co-operation - decisive about appearing and (or) the consolidation of position. Both managers the reference of success on international market be dependent on in the largest degree from high skills of human supplies, as and workers. The similarly high opinions characterized the relating the guild of products requirements particularly, the quality and adaptation of to the customers' needs. Opinion of both segments of market of UE - the the founder's countries and remaining she - confirmed the tendencies, happened also in different trades and relating the comparatively large acceptance the and experiences connected with expansion to countries of Western Europe. For Polish sector of building predominant the German market stays. It was one should however suppose, that with regard on progressive integration as well as small cultural distance, market of new countries of UE will be the natural area of growth of activity.
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Munro, Virginia, Denni Arli, and Sharyn Rundle-Thiele. "CSR engagement and values in a pre-emerging and emerging country context." International Journal of Emerging Markets 13, no. 5 (November 29, 2018): 1251–72. http://dx.doi.org/10.1108/ijoem-04-2018-0163.
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Purpose Internationalization has witnessed rapid growth of multinational enterprises (MNEs) in emerging markets, requiring reflection on how to operate within these markets. The purpose of this paper is to assist MNEs to adapt to these markets, and adopt corporate social responsibility (CSR) strategy with social initiatives (SIs), relevant to stakeholders, including their employees and the communities they reside in. The current paper does this by examining the relationships between employee identification with the organization’s SIs (SI-I) and their engagement in them (SI-E), alongside their perspective on the general importance of CSR (ICSR) and employee values to help with CSR (VCSR). The findings will better prepare managers in pre-emerging and emerging markets to design CSR strategy and SIs relevant to these markets and their communities. Design/methodology/approach Guided by social identity theory, this paper examines local employee identification of SI (SI-I) and engagement in SI (SI-E), in two MNE subsidiaries across varying emerging market levels in developing countries, utilizing a quantitative survey design. Structural equation modeling is utilized to analyze responses of N=544 employees in two South East Asian countries, namely, Indonesia (as an emerging country) and Vietnam (as a pre-emerging country), to determine any differences that may exist between the two countries. Findings The findings reveal that SI identification (SI-I) has a strong effect on employee engagement in SIs (SI-E) and also the importance they attach to organizations conducting CSR (ICSR). However, employee values to help with CSR activities (VCSR) has an effect on Vietnamese employees but not Indonesian employees. Likewise, SI-I mediates the effect between ICSR and SI-E for Vietnamese employees but not for Indonesian, suggesting differences exist between these two developing countries where the less developed country, Vietnam, is defined as pre-emerging and Indonesia as an emerging market (MSCI, 2016). Practical implications An awareness of the differences that may exist across employees in emerging markets will assist managers to design CSR strategy relevant to the level of market emergence of the host country, allowing for better CSR SIs identification and engagement in these countries. Originality/value The research model for this analysis utilizes constructs based on past Identification literature, while including new constructs for this study adapted from past literature, and underpinned uniquely by social identity theory in an International Business setting. The findings indicate differences between emerging and pre-emerging markets for particular constructs, which suggests the importance of considering the market level when implementing MNE CSR strategy. Limited research has been conducted examining the differences between emerging and pre-emerging markets, so further research is required to replicate these findings and provide insight into the differences that may exist for CSR SIs in emerging markets.
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Khuntia, Sashikanta, and J. K. Pattanayak. "Evolving Efficiency of Exchange Rate Movement: An Evidence from Indian Foreign Exchange Market." Global Business Review 21, no. 4 (August 1, 2019): 956–69. http://dx.doi.org/10.1177/0972150919856996.
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This study empirically verifies the evolving and time-varying efficiency of Indian foreign exchange market using the framework of adaptive market hypothesis (AMH). Whether market efficiency is time varying or static, and if time varying, identification of possible events causing such time-varying efficiency are the two major agenda of this study. We employ a set of recent methods which are robust and possess stronger power properties. Moreover, we follow a fixed-length rolling window approach to explore time-varying nature of market efficiency and to avoid data-snooping bias. Our overall findings suggest that market efficiency is not an all-or-nothing condition; it varies over time. We also find that episodes of efficiency coincide with emergence of major events and market microstructure issues. Particularly, changes in exchange rate regime, financial turbulence, major central bank interventions and trade volume are the prominent causes for time-varying efficiency in INR–USD exchange rate. The evidence of swing between efficiency and inefficiency can prompt currency traders to exploit arbitrage opportunities that emerge with different market conditions.
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Luu, Tuan. "Market responsiveness: antecedents and the moderating role of external supply chain integration." Journal of Business & Industrial Marketing 32, no. 1 (February 6, 2017): 30–45. http://dx.doi.org/10.1108/jbim-07-2015-0133.
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Purpose The interaction between opening and closing behaviors of ambidextrous leadership produces “change” force throughout the organization in proactive response to market forces. This research aims to assess the role of ambidextrous leadership in fostering entrepreneurial orientation (EO) and market responsiveness. The research also seeks an insight into how external supply chain integration moderates the positive effect of EO on market responsiveness. Design/methodology/approach Research data were collected from 327 meso-level managers and 517 subordinates from chemical manufacturing companies in the Vietnam business context. Findings Research findings shed light on the positive effect of ambidextrous leadership on EO, which in turn contributes to market responsiveness. The moderation role that external supply chain integration plays on the EO–market responsiveness linkage was also grounded on the data set. Originality/value Through the identification of the predictive roles of ambidextrous leadership and EO for market responsiveness, the current research indicates the convergence between leadership, EO and market responsiveness research streams.
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Katsikeas, Constantine, Leonidas Leonidou, and Athina Zeriti. "Revisiting international marketing strategy in a digital era." International Marketing Review 37, no. 3 (November 11, 2019): 405–24. http://dx.doi.org/10.1108/imr-02-2019-0080.
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Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of these developments. Consideration is given to a range of relevant issues involved in the design and deployment of effective international marketing strategies using internet-enabled technologies. Such factors relate to internal company requirements, the external environmental situation, foreign market selection and entry, international marketing mix programs, and strategy implementation and control aspects. Design/methodology/approach A conceptual paper identifies, structures and presents systematically factors influencing international marketing strategy, implementation and control using digital technologies. Findings The authors point to the relevance and potentially important role that the deployment of online organizational resources and capabilities play in influencing foreign market selection and entry decisions and international marketing strategy choices, implementation and control. The authors thus explain how the use of digital technologies can facilitate the firm’s foreign market choices and the adoption of effective marketing programs, and offer insights into the adoption of digital tools in more effectively implementing and controlling the firm’s international marketing strategy. Originality/value The originality and value of this conceptual study is reflected in the identification and discussion of factors comprising the organizing framework of an international marketing strategy using internet-enabled technologies and in the examination of fruitful avenues of future investigation as a result of the need to redesign international marketing strategies in a new digital era.
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Asaturov, Konstantin, and Tamara Teplova. "Volatility Spillover and Contagion Effects on Stock Markets: Global and Local Leaders Determination (part 1)." Moscow University Economics Bulletin 2014, no. 5 (October 30, 2014): 3–26. http://dx.doi.org/10.38050/01300105201451.
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The study focuses on the identification of stable relations between the stock markets of three geographic regions, including pre- and post-crisis periods. The paper demonstrates the applicability of the ARMA-DCC-GARCH model, allowing to provide a detailed examination of the dynamic correlation between 26 stock markets in the three regions (America, Europe and Asia) over the period of 1995-2012. We examine the volatility spillover effects and conditional correlations among the international equity markets. The country stock index is considered as an indicator of market dynamics. The results show that the US market (S&P500 index) is the main volatility transmitter worldwide, whereas the UK, German and French markets are the sources of volatility for the European developed and emerging European equity markets. However, the German DAX index, contrary to some studies, cannot be considered as a dominant one in the European region, in spite of the leadership of the German economy. The study shows that the role of “exporting volatility” or volatility transmitter belongs to the UK stock market. We also found that the US, the UK, Germany and France have a greater influence on emerging markets rather than on developed ones. Between the two markets in the North and East European region (Russia and Poland) the dominant transmitter role belongs to Russia.
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Dombrovska, Svitlana, Viktoriia Shvedun, Volodymyr Streltsov, and Kyrylo Husarov. "The prospects of integration of the advertising market of Ukraine into the global advertising business." Problems and Perspectives in Management 16, no. 2 (June 11, 2018): 321–30. http://dx.doi.org/10.21511/ppm.16(2).2018.29.
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Advertising expands and improves sales channels, accelerates money turnover, thereby increasing overall effectiveness of functioning of national economy and its integration into the world economy in general. The analysis of the current trends and future prospects of management of the advertising market of Ukraine at the world level is carried out in the article. In particular, the analysis of the current structure of the world advertising market is made. The assessment of retrospective tendencies of development of the advertising and communication market of Ukraine is carried out. The identification of perspective volumes of the advertising market of Ukraine is made. The forecast of perspective volumes of the advertising market of Ukraine within the next three years is made. In general, the given research allows to allocate problems of the modern advertising market of Ukraine and offers the ways of improvement of the state advertising policy of Ukraine.
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Bang, Juyoung, Seounmi Youn, James Rowean, Michael Jennings, and Manila Austin. "Motivations for and outcomes of participating in research online communities." International Journal of Market Research 60, no. 3 (May 2018): 238–56. http://dx.doi.org/10.1177/1470785317744110.
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This study examined consumers’ motivations for participating in market research online communities (MROCs) and an integrative role of community identification in explaining its motivational antecedents and consequences. Online survey data ( n = 1,461) were collected from various company-sponsored MROCs, which were run by a leading online community service provider in the United States. The findings showed that several motivations underlying MROC participation had an influence on members’ sense of identification with MROCs. Furthermore, members’ identification with MROCs was found to contribute to enhancing their feeling heard by the sponsoring company, which in turn affected their intention to continually participate in communities and trust in the sponsoring company’s brand. Theoretical and managerial implications were discussed in relation to the value that listening to consumers has for market research.
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Kwon, Hyungil Harry, Do Young Pyun, and Kyong Keun Choi. "The mediating role of perceived value in two different price settings." International Journal of Sports Marketing and Sponsorship 15, no. 3 (April 1, 2014): 27–39. http://dx.doi.org/10.1108/ijsms-15-03-2014-b004.
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This study investigates the mediating effect of perceived value in the relationship between team identification and purchase intention towards licensed apparel within two different price settings (market price and 40% above market price). Considering adaptation level theory, cognitive dissonance theory and dual information processing, it is hypothesised that team identification will directly influence purchase intention when the price of a product decreases. Two models (partial mediation and full mediation) were constructed in each price setting and tested using structural equation modelling (SEM). The results indicate that the partial mediation model better fits the data for the 70,000 Won setting and the full mediation model was a better fit for the 90,000 Won setting.
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Henke, Lucy L. "Young Children's Perceptions of Cigarette Brand Advertising Symbols: Awareness, Affect, and Target Market Identification." Journal of Advertising 24, no. 4 (December 1995): 13–28. http://dx.doi.org/10.1080/00913367.1995.10673486.
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Raghavan, Srividya. "Reboot Systems: bridging digital divide – the green way." Emerald Emerging Markets Case Studies 3, no. 6 (November 19, 2013): 1–33. http://dx.doi.org/10.1108/eemcs-06-2013-0077.
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Subject area Emerging markets – marketing and business strategy; social entrepreneurship; opportunity identification; frugal innovation. Study level/applicability MBA; marketing management; specialis ed courses such as entrepreneurship and international marketing. Data rich case, but analytical difficulty is only moderate. Case overview Reboot Systems was conceived as a reverse engineering/refurbishing company for used computers when Rahul Chowdhury and Subbarao came in contact with Anand Tater who had started a small business in the used computer market. The team recognised the potential of the refurbished computer market in India, which was largely unorganised with penetration of personal computers pegged at less than 5 per cent. They identified the opportunity to address the digital divide, caused by lack of affordability and accessibility, by providing inexpensive “as good as new” used computers to those who aspired to own a computer. Additionally, in extending the life of used computers on a large-scale through “frugal innovation”, they hoped to reduce the extent of e-waste generated in the economy. This case provides a rich description of an emerging market characterised by market heterogeneity, social-political governance with poor policy measures, unorganised markets, chronic shortage of resources and inadequate infrastructure. Entrepreneurs hoping to address social issues must tackle these problems at the grass-root level and come up with improvised solutions that address the unique needs of the heterogeneous and resource constrained market. Some of Reboot Systems pressing challenges were in building a viable strategic approach to the market and ensuring scalability in a sustainable way. Expected learning outcomes An understanding of the characteristics of an emerging market from a macro (environmental) as well as micro (industry specific) perspective, an appreciation of opportunity identification and improvisation in emerging markets as well as differentiating “frugal” innovation from the idea of “Jugaad”, an understanding of the role of strategic vision and mission in accomplishing social and business objectives, an understanding of how to develop sustainability and competitive advantage from a social as well as business perspective. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Stanojevic, Petar, and Gordana Misev. "New trends in the international political dynamics of natural gas trade." Medjunarodni problemi 70, no. 3 (2018): 305–36. http://dx.doi.org/10.2298/medjp1803305s.
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The paper analyses the global natural gas market in the context of the identification of influential international factors or phenomena that will determine trends in the next foreseeable period. Natural gas is an energy source that, in addition to renewable energy sources, shows a high and continuous growth trend. Almost all countries possess certain means to produce electricity (including renewable energy sources) or obtain it from the immediate environment, while gas and oil are energy products that all countries use but do not have. Trends related to these two energy sources and the factors that influence the creation of their market are numerous and complex. The authors present some important aspects and approaches to energy security issues related to global energy challenges, as well as the risks and threats that the world is exposed to today and in the future. The authors conclude that natural gas as the energy of the future is recording increasing consumption, which requires a profound analysis of trends in this area.
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D. Raggio, Randle, Robert P. Leone, and William C. Black. "Beyond “halo”: the identification and implications of differential brand effects across global markets." Journal of Consumer Marketing 31, no. 2 (May 6, 2014): 133–44. http://dx.doi.org/10.1108/jcm-06-2013-0592.
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Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations. Design/methodology/approach – The authors decompose consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources through a standard CFA approach. Data cover 55 brands in four product categories sold in nine global markets. Findings – Halo effects are rare in global CPG markets. The authors identify the presence of differential brand effects in eight of nine global markets tested. Application of an extended model to a market where several competing family brands are present demonstrates the ability of the model to identify relationships among brand offerings within a family brand and to differentiate between family brand sets. Research limitations/implications – The finding of differential effects calls into question the assumption of a consistent brand effect assumed in past research; future models should accommodate differential effects. Practical implications – The ability to decompose consumer brand-benefit beliefs into overall brand and detailed attribute-specific sources provides managers with insights into which latent mental sources consumers use to construct their brand beliefs. As such, the methodology provides useful descriptive and diagnostic measures concerning the sources of suspicious, interesting, or worrisome consumer brand beliefs as well as a means to determine if their branding, positioning and/or messaging is having the desired impact on consumer evaluations so that they can make and evaluate required changes. Originality/value – A significant contribution of this research is the finding that many times the brand source differentially impacts consumers' evaluations of brand-benefits, a finding that is contrary to a consistent halo effect that is assumed in prior models.
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Wang, Fatima. "Identification of MNC knowledge resources for the local market: an examination of 7-Eleven's international licensing operations." International Review of Retail, Distribution and Consumer Research 19, no. 5 (December 2009): 535–51. http://dx.doi.org/10.1080/09593960903445418.
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Ding, Yun. "Study on the Evolution Characteristics of International Nickel Ores Trade from Perspective of Complex Networks." E3S Web of Conferences 143 (2020): 02050. http://dx.doi.org/10.1051/e3sconf/202014302050.
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In order to analyze the evolution characteristics of nickel ores international trade structure, this paper builds up the network model by adopting the complex network theory. Based on the International trade data of nickel ores from 2007 to 2018, we analyze the overall pattern of trade network, core country identification and the power-law distribution analysis. According to the research, it is found that China and the United States have a strong influence in the international nickel ores trading network. The more nickel producing counties participated in this trade and the international nickel ore market commenced to globalization.