Academic literature on the topic 'International market attractiveness'
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Journal articles on the topic "International market attractiveness"
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Hashemkhani Zolfani, Sarfaraz, Ali Ebadi Torkayesh, Fatih Ecer, Zenonas Turskis, and Jonas Šaparauskas. "International market selection: a MABA based EDAS analysis framework." Oeconomia Copernicana 12, no. 1 (April 13, 2021): 99–124. http://dx.doi.org/10.24136/oc.2021.005.
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Research background: International market selection is an essential issue for big companies that supply food products. Different types of decision factors and different characteristics of different international markets have brought up a complicated decision-making problem for food supply companies. In order to select the most suitable and profitable market, food supply companies have to consider several qualitative and quantitative factors, including social, political, economic, and ecological aspects.
Purpose of the article: In order to overcome international market selection issues, the current study develops a novel integrated decision-making tool.
Methods: A novel decision-making model of market analysis is developed as an extended model of Market Attractiveness and Business Attractiveness (MABA) analysis based on the Multiple Attribute Decision Making (MADM). To improve the MABA analysis model, we combine the EDAS method with MABA analysis to empower decision-makers in food supply companies to evaluate several international markets and select the most profitable market for their products.
Findings & value added: In this study, we first identified the most important and frequently used decision factors for market analysis problems within MABA analysis under two categories: market attractiveness and business attractiveness. To show the proposed methodology's applicability and feasibility, we perform a case study for a food supply company in Iran that supplies products to Middle East and Asian countries. In order to investigate the reliability of the obtained results, we perform a sensitivity analysis concerning the importance of involved decision factors. The proposed decision-making tool results suggest that the model can be used as a reliable tool for market analysis problems. To sum up the long-term value of the study, we have developed a novel decision-making tool using MABA analysis and the EDAS method. No study integrates any MCDM methods with MABA analysis to the best of our knowledge. Integration of EDAS method with MABA analysis empowers decision-makers in market selection division to use more systematic methods for evaluating several markets.
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Douglas, Susan P., and C. Samuel Craig. "Executive Insights: Global Portfolio Planning and Market Interconnectedness." Journal of International Marketing 4, no. 1 (March 1996): 93–110. http://dx.doi.org/10.1177/1069031x9600400107.
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Previous approaches to portfolio analysis in international markets focused on the country as the basic portfolio unit and relied on an assessment of market attractiveness and competitive strength to determine how to allocate resources. This article proposes an approach to international portfolio analysis based on an examination of the interconnectedness of geographic markets and product businesses. This enables management to identify strategic portfolio units (SPUs) based on market interconnectedness, as well as competitive strength, and market attractiveness. SPUs incorporating market interconnectedness enable management to establish directions for future growth and determine how expansion or retraction of the portfolio in a given direction impacts other portfolio units. Opportunities to leverage core competencies across portfolio units in international markets and to reconfigure portfolio units and operations so as to achieve greater synergies can also be identified.
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Kumcu, Erdoğan. "Attractiveness of the New European Market to Small U.S. Exporters." Journal of International Marketing 5, no. 2 (June 1997): 33–56. http://dx.doi.org/10.1177/1069031x9700500204.
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The integration of selected west-European countries into a single market has caused concerns about U.S. exporters’ access to the new European market. This article examines strategic export planning for the European market of small U.S. exporters in manufacturing industries on the basis of the strategic market planning framework developed by Abell and Hammond (1979) . The proposed model incorporates market attractiveness as a predictor variable in addition to more traditional company background variables in examining export planning status of small U.S. exporters. Findings of a survey conducted in a Midwestern state among active exporters of manufactured goods demonstrate how company characteristics and market attractiveness are related to export planning status. Most exporting manufacturers have responded actively to changes in the European market by completing and enacting strategic export plans. Factors that influence exporters’ strategic export planning behavior are entry barriers, changes in European market characteristics, company size, exporting experience, and primary export target markets.
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Sharma, Revti Raman, Gloria Sraha, and Dave Crick. "Export promotion programmes and the export performance of Ghanaian firms." International Marketing Review 35, no. 4 (July 9, 2018): 661–82. http://dx.doi.org/10.1108/imr-10-2015-0219.
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Purpose The purpose of this paper is to examine the mediating role of foreign market attractiveness on the association between export promotion programmes (EPPs) and export performance in the context of Ghanaian firms. In addition to understanding how EPPs help enhance the attractiveness of the foreign markets and thus export performance, the study contributes to the under-developed export performance literature regarding Sub-Saharan African (SSA) firms. Design/methodology/approach A mixed method approach is utilised. In the first instance quantitative analysis is undertaken on 116 Ghanaian firms via data collected using the drop and pick method. Qualitative data involving interviews with 18 managers of exporting firms are then reported upon. Findings The study finds full mediation effects for foreign market attractiveness. This suggests that EPPs can enhance export performance via the intervening variable of foreign market attractiveness. Specifically, EPPs should be considered as a resource in managers’ ability to develop capabilities in exporting, but need to be considered in the context of other intervening factors such as perceived foreign market attractiveness. Originality/value The literature regarding EPPs and export performance mostly overlook any link between EPPs and other determinants of export performance towards establishing an indirect relationship between the constructs. The study fills this important gap; in particular, in respect of SSA firms and specifically in the context of Ghana.
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Balas Rant, Melita, and Simona Korenjak Cerne. "Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness." South East European Journal of Economics and Business 12, no. 1 (April 1, 2017): 89–103. http://dx.doi.org/10.1515/jeb-2017-0008.
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AbstractThis paper sheds light on factors that support SMEs becoming market leaders on an international scale. Specifically, it studies the hidden champion type of companies, defined as SMEs that hold market leadership in narrow business segments on a regional or wider international scale. The market positioning of hidden champions is defined subjectively by CEOs in such a way that they create a high level of business attractiveness. This explorative study reveals that product leadership and customer intimacy are two blocks that build the business attractiveness of hidden champions. More specifically, the study on data from 93 niche leaders from Central and Eastern Europe showed that product leadership negatively moderates the business attractiveness-performance relationship, while the impact of the combination of product leadership and customer intimacy on the business attractiveness-firm performance relationship is not straightforward and depends on different combinations of these values.
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Santos-Álvarez, María-Valle, and María-Teresa García-Merino. "Information interests and exporting: The Spanish natural stone industry." Journal of Management & Organization 18, no. 6 (November 2012): 845–57. http://dx.doi.org/10.5172/jmo.2012.18.6.845.
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AbstractExport decisions depend on a wide variety of information stimuli. The current research focuses on the attention that international entrepreneurs (IEs) dedicate to different information stimuli relating to how the firm operates internationally, and examines whether the IE's attention varies in function of their experience and knowledge. For their empirical analysis, the authors study the information interests of the IEs in the Spanish natural stone industry. They identify three centres of interest: the strategic attractiveness of the foreign markets, barriers to exporting, and support programmes for exporters. The results show that the IEs are most interested in information about support programmes, and that is due to IEs with scant knowledge about the export markets. As the IEs accumulate knowledge about which are the main export markets, they become more interested in information about the strategic attractiveness of these markets. The authors conclude that a trade-off exists between the information about market attractiveness and the information about support programmes in the IE's attention. In contrast, attention towards export barriers behaves independently and depends on the IE's experience.
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Ragland, Charles B., Lance Eliot Brouthers, and Scott M. Widmier. "Institutional theory and international market selection for direct selling." Marketing Intelligence & Planning 33, no. 4 (June 1, 2015): 538–55. http://dx.doi.org/10.1108/mip-02-2014-0033.
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Purpose – The purpose of this paper is to use a theoretical framework (institutional theory) to predict international market selection (IMS) for the direct selling industry. Design/methodology/approach – The authors use independent variables taken from institutional theory to predict IMS for the direct selling industry, allowing the authors to show the relationship between institutional theory – defined independent variables and the relative attractiveness of international markets. The model is applied to a broad sample of 51 developed and emerging nations that comprise 91 percent of worldwide GDP. Findings – The authors found that the hypotheses were confirmed. Institutional theory – defined independent variables did a good job of predicting the relative attractiveness of international markets. Research limitations/implications – The authors used cross sectional country level data to validate their model. One major implication: institutional theory appears to do an excellent job of predicting IMS in contrast to geographic proximity or cultural similarity for the direct selling industry. Practical implications – Managers should consider formal and informal aspects of the institutional environment, when selecting new international markets. Originality/Value – In contrast to most IMS papers, the authors apply a theory to predict IMS outcomes, helping to provide greater potential generalizability. The authors show that selected dimensions of institutional theory do a good job of predicting IMS for the direct selling industry. Future efforts may wish to apply institutional theory to new IMS contexts. The authors conclude with managerial implications.
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Santos-Álvarez, María-Valle, and María-Teresa García-Merino. "Information interests and exporting: The Spanish natural stone industry." Journal of Management & Organization 18, no. 6 (November 2012): 845–57. http://dx.doi.org/10.1017/s1833367200000481.
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AbstractExport decisions depend on a wide variety of information stimuli. The current research focuses on the attention that international entrepreneurs (IEs) dedicate to different information stimuli relating to how the firm operates internationally, and examines whether the IE's attention varies in function of their experience and knowledge. For their empirical analysis, the authors study the information interests of the IEs in the Spanish natural stone industry. They identify three centres of interest: the strategic attractiveness of the foreign markets, barriers to exporting, and support programmes for exporters. The results show that the IEs are most interested in information about support programmes, and that is due to IEs with scant knowledge about the export markets. As the IEs accumulate knowledge about which are the main export markets, they become more interested in information about the strategic attractiveness of these markets. The authors conclude that a trade-off exists between the information about market attractiveness and the information about support programmes in the IE's attention. In contrast, attention towards export barriers behaves independently and depends on the IE's experience.
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Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.
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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity. Method (Methodology). Application of methods of scientific generalization, analysis and synthesis gave an opportunity to distinguish elements, that characterize segmentation of international markets; to systemize the factors of international market environment, that influence international market segmentation process, define customers’ characteristics, that influence their purchasing decisions; to distinguish stages of international market segmentation; to describe features and marketing tasks of each stage. Results. Segmentation of international markets has to be viewed as the systematized process of division of international markets on the groups of countries and groups of individual customers on the basis of their cultural values and motivations concerning their decision making process, that gives an opportunity to satisfy their specific needs and strengthen international competitive positions. The factors that influence international segmentation process are macrofactors: geographic, structural-demographic, legal, economic, scientific, socio-cultural; and microfactors: common market factors (market demand, competitive factors, factors of quality characteristics of the product) and customer-based factors (psychological, behavioral, individual characteristics of customers). The stages of the procedure of developing of international segmentation strategy are: market attractiveness evaluation; competitive analysis; demand evaluation; cultural environment analysis; macrosegmentation of markets; microsegmentation of markets; implementation of strategy and control. The proposed strategy of international segmentation strategy requires forming of the detailed marketing plan to a certain market segment and constant monitoring of its realization in accordance with changes in market environment and motivations of customers.
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Cieślikowski, Krzysztof, and Andrius Brusokas. "Selected Attractiveness Factors of Academic Conferences as a Product on the International Tourism Market." Turyzm/Tourism 30, no. 1 (June 1, 2020): 13–20. http://dx.doi.org/10.18778/0867-5856.30.1.13.
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The paper identifies selected determinants of attractiveness of international academic conferences as products on the contemporary international tourism market, especially on the business tourism market. To achieve this aim, methods of analysing the literature, reports, synthesis, along with passive and active observation were used. In addition, a direct survey using a research questionnaire via a website and addressed to participants on an Erasmus International Week in Kaunas was made. Some of the most important conditions of the attractiveness of the conference for participants, including transport and information accessibility as well as to the originality of the destination and the leisure program for participants, were indicated. Contemporary international academic conferences lasting a few days epitomize multiple products on tourism market. The article is empirical, but it also presents ideas for the development of conferences as attractive products in the contemporary economy of the European Union.
Dissertations / Theses on the topic "International market attractiveness"
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Gould, Richard Robert, and RichardGould@ozemail com au. "International market selection-screening technique: replacing intuition with a multidimensional framework to select a short-list of countries." RMIT University. Social Science & Planning, 2002. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20081125.145312.
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The object of this research was to develop an international market screening methodology which selects highly attractive markets, allowing for the ranges in diversity amongst organisations, countries and products. Conventional business thought is that, every two to five years, dynamic organisations which conduct business internationally should decide which additional foreign market or markets to next enter. If they are internationally inexperienced, this will be their first market; if they are experienced, it might be, say, their 100th market. How should each organisation select their next international market? One previous attempt has been made to quantitatively test which decision variables, and what weights, should be used when choosing between the 230 countries of the world. The literature indicate that a well-informed selection decision could consider over 150 variables that measure aspects of each foreign market's economic, political, legal, cultural, technical and physical environments. Additionally, attributes of the organisation have not been considered when selecting the most attractive short-list of markets. The findings presented in the dissertation are that 30 criteria accounted for 95 per cent of variance at cross-classification rates of 95 per cent. The weights of each variable, and the markets selected statistically as being the most attractive, were found to vary with the capabilities, goals and values of the organisation. This frequently means that different countries will be best for different organisations selling the same product. A
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Alkire, Terry Dean. "Perception is everything : measuring the effect of liability of emergingness on how western talent workers perceive employment with emerging market firms." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM1049.
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Ce travail doctoral porte sur l'accroissement des investissements directs à l'étranger dans les pays développés par les entreprises des marchés émergents (EMEs) et leur besoin à attirer et retenir les salariés de talents à l'Ouest. Au moyen de deux enquêtes distinctes nous abordons cette question avec trois études différentes mais complémentaires. La première étude se réfère à la théorie de « organization attractiveness » : Les EMEs ont-elles un handicap d'« emergingness » qui réduit leur attractivité en tant qu'employeur ? Dans le deuxième essai, nous nous appuyons de recherche relatif au « capital psychologique » : Les salariés ayant des niveaux plus élevés de capital psychologique sont-ils moins touchés par le handicap d'« emergingness » ? En utilisant la méthode du « policy capturing » le troisième essai répond à la question : Le handicap d'« emergingness » des EMEs a-t-il un impact sur la décision des salariés de talents de quitter leur emploi après une acquisition? Les résultats suggèrent que les EMEs ont une attractivité organisationnelle significativement plus faible que les entreprises des marchés développés et que les salariés ayant des niveaux plus élevés de capital psychologique sont plus attirés par des sociétés multinationales, et cela quel soit leur origine et que les EMEs subiront une perte de personnel post- acquisition plus élevée. Cette recherche met en évidence l'impact négatif du handicap d'« emergingness » rencontré par les EMEs sur les marchés occidentaux. Notre recherche suggère que les gestionnaires des EMEs devraient prendre en compte ce handicap en se concentrant sur les individus ayant des niveaux élevés de capital psychologiqueThis doctoral research focuses on emerging market multinational corporations' (EMNCs) increasing outward foreign direct investment into developed countries and their need to attract and/or retain key Western talent. Using two separate surveys we address this lacuna with three research studies. The first essay uses theory from the organization attractiveness literature to answer the research question: Do EMNCs have a liability of emergingness lowering their attractiveness as employers? In the second essay, we draw upon the rising field of psychological capital to address the research question: Are individuals higher in psychological capital less affected by the liability of emergingness bias? Finally, using policy capturing modeled from the merger and acquisition literature stream, the third essay answers the research question: Does EMNC liability of emergingness impact post-acquisition turnover intentions? Findings in the first essay suggest that EMNCs have significantly lower organizational attractiveness than developed market firms. In the second essay, we find individuals higher in psychological capital more attracted to multinational corporations regardless of their origin. The third study suggests that EMNCs will have higher post-acquisition turnover than developed market firms. Theoretically, this research highlights the negative impact of the liability of emergingness faced by EMNCs in Western markets. Our research further suggests that EMNC managers responsible for recruiting and retention should recognize this bias by focusing on individuals with high levels of psychological capital
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Wenninger, Carolin. "Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers." Master's thesis, 2018. http://hdl.handle.net/10362/52473.
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This work project analyses the market attractiveness of Sub-Saharan African countries for
premium apparel retailers. A preliminary screening by means of country ranking was conducted
in order to rank all 49 Sub-Saharan African countries according to their overall market
attractiveness. A subsequent in-depth analysis identified the most promising market for
premium apparel retailers to enter in the near future.
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Chang, Chen-Tai, and 張振泰. "The Study On Tourism Image,Situational Attractiveness,Satisfaction,And Revisiting Willingness Of China Tourists For Taipei International Touism Night Market." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/66284403960229657846.
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碩士中國文化大學
觀光休閒事業管理研究所
100
This study explores the relationship among the Tourism Image, Situational Attractiveness, Satisfaction and the Revisiting Willingness of those tourists from mainland China to Taipei’s International Tourism Night Market. A questionnaire survey technique was used for this study, 477 effective responses were received from total of 580 distributed questionnaires. With the help of SPSS (v19.0) statistical software analysis, the result suggests that the tourists from mainland China impress with the Image of Taipei’s International Tourism Night Market, and especially appreciate with the Night Market Features. Overall, the tourists from mainland China impress with the image of Taipei Tourism Night Market, most of them satisfy with the night market group tour itinerary arrangement and are tend to revisit or make a recommendation. The survey further discovers that that is a positive correlation between the Tourism Image, Situational Attractiveness, Satisfaction and the Revisiting Willingness, though the individual character affects its significant level. Furthermore, the Satisfaction is a bridging factor to the Tourism Image, Situational Attractiveness and Revisiting Willingness. The good Tourism Image and Situational Attractiveness would result a positive Satisfaction and Revisiting Willingness. Findings of this study should be considered by the relevant government organizations.
Books on the topic "International market attractiveness"
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Moullan, Yasser. What Fundamentals Drive the Immigration of Medical Doctors? Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198815273.003.0014.
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In a globalized world, the competition to attract high-skilled people from all over the world has become intense. In this context, medical doctors are one of the most targeted occupations because the need for healthcare is continuously growing. This chapter assesses the determinants of international immigration of medical doctors by focusing on the major OECD receiving countries yearly from 1991 to 2004. We use a traditional push–pull model to analyse the attractiveness of the healthcare market of receiving countries by disentangling the demand and the supply side. Our results conclude that the inflows of foreign-trained doctors is higher in OECD countries with low density of doctors (supply) and with high social expenditures in health (demand). These results suggest that the mobility of medical doctors responds to the strategy of OECD countries to fill the gap between their supply of health services and their population’s healthcare needs.
Book chapters on the topic "International market attractiveness"
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Saaty, Thomas L., and Luis G. Vargas. "Market Attractiveness of Developing Countries." In International Series in Operations Research & Management Science, 129–47. Boston, MA: Springer US, 2012. http://dx.doi.org/10.1007/978-1-4614-3597-6_10.
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Saaty, Thomas L., and Luis G. Vargas. "Market Attractiveness of Developing Countries." In International Series in Operations Research & Management Science, 135–57. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1665-1_9.
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Yildirim, Ecenur Ugurlu. "Globalization of Stock Market, Economic Growth, and Geopolitical Risk." In Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization, 157–68. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4459-4.ch009.
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Although the significance of the foreign investors constructing the significant magnitude of GDP increases for the emerging markets, their equity markets' attractiveness is affected by their vulnerability to geopolitical risk. The purpose of this study is to empirically investigate the effect of the stock market globalization on the correlation between economic growth and geopolitical risk in Brazil. After the dynamic correlation between economic growth and the geopolitical risk in Brazil is obtained by DCC-GARCH(1,1) methodology, the nonlinear autoregressive distributed lag (NARDL) model is employed to examine the asymmetric relationship among variables. The findings demonstrate while the changes in the globalization of the stock market decrease the connection between economic growth and geopolitical risk in the long-run, the positive changes in the participation of foreign investors make economic growth and geopolitical risk more connected the in short-run. Moreover, this impact is asymmetric. This chapter provides valuable implications for international investors and policymakers.
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Camporeale, Cecilia, Roberto Del Ciello, and Mario Jorizzo. "Beyond the Hydrocarbon Economy: The Case of Algeria." In Sustainable Energy Investment - Technical, Market and Policy Innovations to Address Risk. IntechOpen, 2021. http://dx.doi.org/10.5772/intechopen.91033.
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The energy sector is vital to efforts to combat climate change as well as achieve economic development. The economy of many Middle East and North African (MENA) countries, such as Algeria, Iran, Qatar, Saudi Arabia, is completely based on hydrocarbons which represent the main source of the state revenue. Investing in renewable energy and efficiency is a winner strategy, allowing both to ensure the necessary availability of energy to cover the country’s domestic energy demand and to make more resources available for export to guarantee the state earnings. Renewable sources can be a solution for a transition to a more sustainable economy and a response to the economic stability of these countries affected by the volatility of oil prices. Such a strategy is reflected in improving the attractiveness of foreign investment in the renewable energy sector. Focusing on Algeria, in this article, we analyze the link between the Algerian economy and energy, underlining the current weakness. This work is partially based on the research financed by the meetMED project (WP 3.1) on barriers for domestic and international investors in the energy sector of Algeria.
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Lupton, Nathaniel C., Guoliang Frank Jiang, and Luis F. Escobar. "National Income Inequality, Society, and Multinational Enterprises." In Geopolitics and Strategic Management in the Global Economy, 219–41. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2673-5.ch011.
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This chapter calls for understanding the perspective of multinational enterprises (MNEs) on international differences in income inequality. The authors set a research agenda on how national differences in income inequality influence MNE expansion strategies. Applying a transaction cost framework, both negative and positive economic outcomes of income inequality, from the MNE's perspective, are identified. Low levels of income inequality may deter foreign investment, as MNEs prefer countries where they incur lower levels of transaction costs arising from interactions with various market and non-market actors. However, the positive effect of income inequality on location attractiveness will likely diminish at higher levels of inequality when benefits are increasingly offset by additional monitoring, bargaining and security costs owing to instability and conflict. The chapter further explores the implications for level of MNE equity applied in the choice of entry mode under different levels of income inequality.
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Powell, Steven R. "On the Internationalization of the Wireless Telecommunications Industry." In Networking and Telecommunications, 956–75. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-986-1.ch063.
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Companies can benefit from diversifying internationally. This article analyzes the internationalization efforts of six major European wireless telecommunications service providers: Telefonica, Deutsche Telekom, France Telecom, Vodafone, Telenor and TeliaSonera. Although all six companies have invested heavily in foreign markets, their internationalization paths have not been the same, resulting in foreign market portfolios with different characteristics. Utilizing a proportionate customer weighting scheme based on the number of subscribers controlled by a company in each market, the article examines how the companies compared in 2007 versus 2002 in their extent and scope of internationalization and in the attractiveness of their foreign market portfolios with respect to some key growth, profitability, and risk market characteristics.
Conference papers on the topic "International market attractiveness"
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Ismagilova, Yu D., V. V. Stetsyuk, O. V. Pravikov, and V. V. Denisov. "Assessment of Russian Stock Market Attractiveness for Foreign Investors." In International Scientific Conference "Far East Con" (ISCFEC 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200312.258.
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Falkenbach, Heidi, and Antti-Jussi Ahveninen. "REAL ESTATE MARKET MATURITY AND ATTRACTIVENESS IN RWANDA AND KENYA – INTERNATIONAL INVESTORS’ PERSPECTIVE." In 15th African Real Estate Society Conference. African Real Estate Society, 2015. http://dx.doi.org/10.15396/afres2015_105.
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Rautiainen, A., J. Koskela, O. Vilppo, A. Supponen, M. Kojo, P. Toivanen, E. Rinne, and P. Jarventausta. "Attractiveness of demand response in the Nordic electricity market — Present state and future prospects." In 2017 14th International Conference on the European Energy Market (EEM). IEEE, 2017. http://dx.doi.org/10.1109/eem.2017.7981925.
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Herbočková, Lucie. "Teritoriální marketing jako faktor regionálního rozvoje na příkladu města Curych." In XXIII. mezinárodní kolokvium o regionálních vědách / 23rd International Colloquium on Regional Sciences. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9610-2020-35.
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The article introduces the concept of territorial marketing and its reflection in the attractiveness of Zurich territory. Even though the process of globalization brings benefits, it also challenges the small territories to compete in the global market. Regarding regional development, the concept helps to maximize the level of the attractiveness of the city, thus economic growth. In general, territorial marketing strategies are quite successful in innovative regions, as well as cities. The primary reason for choosing such a city is precisely its innovative potential and strategy, as the city council effectively works with elements of territorial marketing and develops its territory sustainably. The article aims to analyze the relevance of the concept in the city of Zurich, applying the method of secondary data analysis. Zurich is a representative city that the implementation of the concept of territorial marketing may increase the attractiveness of the territory. The city council works effectively with important segments and knows its preferences. It uses local entrepreneurs, employees and residents, visitors, potential investors, and international companies to identify its target groups. The city's priorities are the development and cooperation of local entities, innovative activities, and attractiveness for potential external investors, which brings opportunities to the city.
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Pamoengkas, Indarto, and Sulaeman Rahman. "The Effect of Market Attractiveness and Value Creation on the Performance of Fertilizer Companies in Indonesia." In Economics and Business International Conference 2019. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009311105230530.
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Williams, N., S. Azarm, and P. K. Kannan. "Multi-Category Design of Bundled Products for Retail Channels Considering Demand Uncertainty and Competition." In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2008. http://dx.doi.org/10.1115/detc2008-49210.
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Modern retailers now control in excess of 70% of many markets and thereby control the access manufacturers have to the end customer. Success of a new product design therefore depends upon acceptance of the product by the powerful retailer as well as the end customer. One prevalent approach to increasing both retailer and manufacturer revenues is to improve the attractiveness of a product offering by bundling related items together for one price. To be most effective, bundled products should be developed with an integrated design approach that seeks to achieve utility for the end customer as well as cost efficiencies through measures such as using common parts. We propose a bundled product design approach that endogenizes the profit maximizing prices set by the channel controlling (monopolist) retailer. The approach accounts for demand dependencies between the product categories and thus the impact of the bundle and cross-category competition on proposed engineering designs is known. Additionally, the approach simultaneously considers uncertainty in engineering design, competing manufacturer product attributes and customer preferences to ensure acceptable product profitability and market share under interval uncertainty. A bundled product design case study is presented for two complimentary power tools. Manufacturer profit and market share are optimized both deterministically and under uncertainty. We find that considering demand dependencies can create optimal bundle and individual product designs that increase profits for both retailer and manufacturer.
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Willett, Fred T. "A Method for Evaluating Market Value of Turbine Gaspath Component Alternatives." In 2002 International Joint Power Generation Conference. ASMEDC, 2002. http://dx.doi.org/10.1115/ijpgc2002-26118.
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An economic model was developed to evaluate gas turbine component alternatives for base load combined cycle operation, cyclic duty simple cycle operation, and peaking duty simple cycle operation. Power plant operator value of alternative replacement first stage buckets for a GE Frame 7EA gas turbine is evaluated. The popularity and large installed base of the 7EA has prompted a number of replacement part offerings, in addition to the replacement parts offered by the OEM. A baseline case is established to represent the current bucket repair and replacement situation. Each of the modes of power plant operation is evaluated from both a long-term financial focus and a short-term financial focus. Long-term focus is characterized by a nine-year evaluation period, while short-term focus is based on first year benefit only. Four factors are considered: part price repair price, output increase, and simple cycle efficiency increase. Natural gas and liquid fuels are considered. Two natural gas prices are used; one liquid fuel price is considered. Peak, off-peak, and spot market electricity prices are considered. Two baseline repair price scenarios are evaluated: 50% of new part price and 10% of new part price. The key conclusions can be summarized as: • A reduced-life part with more frequent repair intervals is undesirable, even if the part price is reduced by over 60% and the cooling flow is reduced by 1% W2. • A short-life, “throw-away” part with no required repairs can achieve parity with the baseline if the price is reduced by 25% or more. The operator with a short-term focus will not differentiate between a “throw-away” part and a full-life part. • In general, increased part life has less value to the power plant operator than price reduction or cooling flow reduction. • Repair price (assumed to be 50% of part price) is a relatively small factor for operators with a long-term focus, and no factor at all for operators with a short-term focus. A lower baseline repair price (10% of part price) will decrease the attractiveness of a “throw-away” part, moving the parity point to a 40% price reduction. • A 0.7% W2 reduction in cooling flow has roughly the same first year benefit, at baseline fuel prices, as a 10–15% bucket price reduction, except to the peak duty operator. The peak duty operator finds no benefit to reduced cooling flow unless electricity can be sold at spot market prices.
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Depisch, Frank, and Juergen Kupitz. "Results of INPRO in the Area of Economics." In 12th International Conference on Nuclear Engineering. ASMEDC, 2004. http://dx.doi.org/10.1115/icone12-49210.
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In the area of Economics four selected scenarios from the SRES study have been analysed within the International Project on Innovative Reactors and Fuel Cycles (INPRO) of the IAEA. They cover a range of possible future developments characterized by different degrees of globalisation and by different relative priorities on economic and environmental objectives. Four “aggressive nuclear” variants, one for each of the four selected SRES scenarios, are also analyzed. Provided innovative nuclear energy systems (INS) are economically competitive, they can play a major role in meeting future energy needs. Future economic competitiveness will depend on the speed of continuing cost reductions achieved by nuclear energy relative to competing technologies. The paper presents specific capital costs and electricity production costs at which nuclear energy is competitive in 2050 in the four selected SRES scenarios, and estimates corresponding costs for nuclear energy in the four aggressive nuclear variants. The important message is that for nuclear technology to gain and grow market share it must benefit sufficiently from learning to keep it competitive with competing energy technologies. For such learning to take place experience must be gained and to gain such experience the energy from INS must be cost competitive with energy from alternative sources and INS must represent an attractive investment to compete successfully in the capital market place. In total, INPRO defined two basic principles, five user requirements and several criteria in this area, which are presented in the full paper. To be cost competitive all component costs, e.g., capital costs, operating and maintenance costs, fuel costs, must be considered and managed to keep the total unit energy cost competitive. Limits on fuel costs in turn imply limits on the capital and operating cost of fuel cycle facilities, including mines, fuel processing and enrichment, fuel reprocessing and the decommissioning and long term management of the wastes from these facilities. Cost competitiveness of energy from INS will contribute to investor confidence, i.e. to the attractiveness of investing in INS, as will a competitive rate of return.
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PISARENKO, Zhanna V., Natalia P. KUZNETSOVA, Nguyen Cahn TOAN, and Leonid A. IVANOV. "YIELDCO AS A PERSPECTIVE INVESTMENT VEHICLE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.638.
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Purpose – the purpose of the article is to assess the investment potential of YieldСos as an innovative pension vehicle and determine the risks that may arise in connection with them. Methods used: empirical analyses, comparisons, statistical analyses. Research methodology – empirical research, comparative analysis, statistical analyses. Findings – in the paper we compared the new investment vehicle YieldCos (green) and a traditional investment vehicle – energy companies (non-green). It was found that the correlation of YieldCos with the market indices is similar to nongreen companies. But YieldCos are more exposed to risks than energy companies. That may offset their attractiveness as long term investment vehicle. It is necessary to continue research for this investment vehicle during the period of global financial volatility and crash of crude oil price. Research limitations – the authors study the raise of the new investment vehicle – YieldCos, during the period from 2013 to 2018 (pre Covid-19 Era). Practical implications – YieldCos focus on investors interests, raising money in an environmental projects (namely renewable energy), and provide combination of high yield and high income growth. Aforesaid characteristics are attractive for institutional investors that are currently experiencing a lack of resources to meet their obligations. Originality/Value – new investment vehicle is becoming a part of the overall socially responsible investment universe. We have taken the first step in the comparative evaluation of traditional and innovative types of investment instruments. Showed the prospects of a new environmentally oriented tool. It is necessary to continue research of this investment vehicle during the period of global financial volatility, changing landscape of energy resources and stakeholders rising influence.
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Bryukhova, Olga. "The Formation of an Attractive HR-Brand of a Transport Company's Target Audience of 'Young People'." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-60.
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The article is dedicated to studying the HR-brand of a vehicle company, and seeks ways to improve it further. Theoretical and methodological aspects of shaping the image of an organisation as an employer are now widely reflected in the works of domestic and foreign researchers in the field of human resource management. However, the applied aspects of branding in relation to specific employers from different sectors of the economy remain relevant for the study. The practical interest of the company in question is due to the high turnover rate (15%) and the shortage of young workers. For the purpose of studying the formed corporate HR-brand, the author uses an analysis of local regulations on staff management, employee questionnaires, the assessment of the employer’s value proposition, a reputational audit of the company regarding the Internet environment, etc. The analysis of the internal and external image of the employer concludes that the attractiveness of the HR brand of the enterprise among the target audience ‘young people’ needs to be improved. The successful achievement of this goal is possible through the introduction of career management practices, organising participation in professional competitions; for young promising employees already in the company, developing and implementing a preliminary programme and promoting the company on social media: for potential candidates. Forming an attractive HR brand for young people based on the implementation of a value proposition that takes into account the specifics of this target audience, using new channels and formats to promote the employer brand externally, including in the online environment, will optimise staff turnover, attract and retain talented young people and strengthen the company’s position in the market.