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Carrozzo, Virginia <1991>. "Progettare e gestire un festival cinematografico: il caso del Salento International Film Festival." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13056.
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Partendo dall'analisi di quelli che vengono definiti eventi culturali, con particolare attenzione ai festival cinematografici, si arriva a descrivere il processo di progettazione e gestione di un evento culturale. Viene analizzato, in seguito, il caso del Salento International Film Festival che, nel suo piccolo, come tutti i festival del cinema, determina una crescita sociale, culturale ed economica dei Paesi in cui esso si svolge.
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Van, Hemert Tess. "International acclaim : the role(s) of the international film festival in supporting emerging women’s cinema." Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/63269/1/Tess_Van_Hemert_Thesis.pdf.
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International Film Festivals act as important sites for the exhibition of contemporary world cinema. Film festivals represent an increasingly transnational film culture, where audiences, filmmakers, distributors, press, critics and academics come together from all over the world to discover new films, network with one another and debate about the past, present and future of cinema.
This research project investigates the role that international film festivals play within the wider international film industry, with a specific focus on emerging women filmmakers. It therefore explores the arena of contemporary women.s cinema at its intersection with the international film festival industry. The significance and original contribution of the research is its intervention in the growing field of film festival studies through a specific investigation of how international film festivals support emerging women filmmakers. The positioning of the research at the intersection of feminist film theory and festival research within the broader context of transnational cinema allows the examination of each festival, the attending filmmakers and their films to be addressed within a more refined and nuanced lens.
A core method for the thesis is the close textual analysis of particular emerging women filmmakers. films which are screened at the respective festivals. The research also utilises the qualitative research strategies of the case study and the interview to ¡°seek to understand the context or setting of the participants through visiting this context and gathering information personally¡± (Creswell 2003, 9). The textual analysis is used in dialogue with the interviews and the participant observational data gathering to provide a related context for understanding these films and their cultural meanings, both personally for the filmmaker and transnationally across the festival circuit.
The focus of the case studies is the Brisbane International Film Festival, the International Film Festival Rotterdam and the Toronto International Film Festival. These three festivals were chosen for their distinct geographical locations in the Asia Pacific, Europe and North America, as well as for their varying size and influence on the international film festival circuit. Specifically, I investigate the reasons behind why the organisers of a particular festival have chosen a certain woman.s film, how it is then packaged or displayed within the programme, and how all of this impacts on the filmmaker herself. The focus of my research is to investigate film festivals and their .real-life. applications and benefits for the filmmakers being supported, both through the exhibition of their films and through their attendance as festival guests.
The research finds that the current generation of emerging women filmmakers has varying levels of experience and success at negotiating the international film festival circuit. Each of the three festivals examined include and promote the films of emerging women filmmakers through a range of strategies, such as specific programming strands dedicated to showcasing emerging talent, financial support through festival funds, providing visibility within the programme, exposure to international audiences and networking opportunities with industry professionals and other filmmakers. Furthermore, the films produced by the emerging women filmmakers revealed a strong focus on women.s perspectives and experiences, which were explored through the interweaving of particular aesthetic and cinematographic conventions.
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Attala, Jennifer. "Performing the Festival : a study of the Edinburgh International Festival in the twenty-first century." Thesis, University of Glasgow, 2012. http://theses.gla.ac.uk/3839/.
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In the global marketplace of the twenty-first century a proliferation of festivals, or festivalisation, has produced an increasingly pressurised and politicized environment for international arts festivals. Through a case study of the Edinburgh International Festival the thesis explores what strategies the Festival is adopting to maintain its lead position in this increasingly competitive international landscape. It examines recent cultural policy development in Scotland and the UK exploring how creative industry theory promotes the argument for ‘investment’ in cultural festivals as economic drivers and city or region profile boosters. Edinburgh’s cultural policy is to brand itself the Festival City and it has supported the establishment of a number of competing festivals in the city. The case study investigates how the Edinburgh International Festival is managing a range of new initiatives at a time of rapid political change in Scotland. These include: exploiting changing technology to assist marketing and audience development; establishing partnerships and collaborations with a growing range of non-cultural public and private bodies, and cultural diplomacy – the development of international initiatives on behalf of the Scottish and UK Governments. The case study also explores a unique model of co-opetition which has developed between the Edinburgh International Festival and rival festivals, producing new strategic cultural organizations. The thesis establishes how current cultural policies in Scotland and the UK require international arts festivals to engage in non-cultural roles in order to create profile and advantage for themselves and their stakeholders in addition to fulfilling their cultural remit and in an environment of dwindling public and private sector support. In conclusion, it considers the opportunities and risks for arts organizations of an instrumental approach to cultural policy.
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Lee, Toby Kim. "Public Culture and Cultural Citizenship at the Thessaloniki International Film Festival." Thesis, Harvard University, 2013. http://dissertations.umi.com/gsas.harvard:11165.
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This dissertation explores the relationship between state, citizen and public culture through an ethnographic and historical examination of the Thessaloniki International Film Festival in northern Greece. In the two-year period leading up to and following its fiftieth anniversary in 2009, the festival was caught up in the larger economic, political and social crises that have overtaken Greece in the last five years - a painful period of rapid transformation and neoliberalization for one of Europe's staunchest social-welfare states. As the Greek state faces bankruptcy - both economic and political - it is being forced to revisit the terms of its social contract with its citizens. In a country where "culture" was once touted as a national "heavy industry," the relationship between the state and cultural production is also being restructured. Public culture is one of the areas of social life in which people are now struggling with these changes and attempting to redefine what it means to be a citizen of the Greek state - utilizing and revising local, national and transnational identities in the process.Anthropology
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Kullengård, Josef. "Brokiga nätverk och föreställda gemenskaper : En studie av Göteborg International Film Festival och Malmö Arab Film Festival med utgångspunkt i två teoretiska perspektiv på filmfestivalen." Thesis, Linnéuniversitetet, Institutionen för film och litteratur (IFL), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-31556.
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Syftet med denna uppsats är att undersöka två samtida svenska filmfestivaler, Göteborg International Film Festival och Malmö Arab Film Festival, utifrån två teoretiska perspektiv på filmfestivalen med den mer övergripande målsättningen att bidra till ett spirande och stadigt växande forskningsfält kring filmfestivalen i den nationella kontexten. De aktuella festivalerna inringar i förhållandevis god mån den svenska filmfestivalflorans allsidighet; en omfångsrik historisk publik festival respektive en smalare tematisk nykomling. De teoretiska perspektiven innefattar festivalen betraktad som en del av ett internationellt nätverk utifrån Thomas Elsaessers och Marijke de Valcks definition, samt som en kulturell yttring av föreställda gemenskaper. Med utgångspunkt i dessa teoretiska positioner kommer festivalerna granskas med fokus på dess uppkomst, visioner och agenda, filmprogram, publik, ekonomisk beskaffenhet och liknande kontextualiserade förhållanden. För Göteborg International Film Festival utgör spridningen av filmkultur, de huvudsakliga fundamenten i dess målsättningar och agenda, i synnerhet med fokus på nordisk film, medan tematiken, den arabiska kulturen, utgör det bärande för Malmö Arab Film Festival. Göteborg International Film Festival uppvisar i samstämmighet med de nätverksteoretiska perspektiven på festivalen en mångfacetterad beskaffenhet av filmceremoni, marknadsplats, internationell plattform och tävlingsmästerskap, i kontrast till Malmö Arab Film Festival där festivalens textur är mer komplex än föreliggande bestämningar. Båda festivalerna har uppstått i den post-industriella staden och dess återskapande som centrum för kreativitet, kultur och kunskap. Malmö Arab Film Festival adresserar en uppenbar arabisk (föreställd) gemenskap i sitt tematiska fokus. Denna föreställda gemenskap kan emellertid även appliceras på Göteborg International Film Festival och dess bestämning som en internationell publik festival, med hänsyn till dess faktiska demografi med övervägande del lokala besökare.
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Young, Michael E. "City and the Festival: Architecture, Play, Urban Experience." University of Cincinnati / OhioLINK, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=ucin990813665.
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Eales, Alison Caroline. "Bunting and blues : a critical history of Glasgow International Jazz Festival, 1987-2015." Thesis, University of Glasgow, 2017. http://theses.gla.ac.uk/8026/.
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Glasgow International Jazz Festival first took place in 1987 and has run every year since, making it the city's longest-running cultural event. One of the company's stated aims at its inception was to 'establish [Glasgow] as a major European jazz centre' (Williams, 1986b). Through a single, historical case study, the thesis attempts first to ascertain the extent to which this aim has been achieved, and second to determine the enabling and limiting factors acting upon the Festival in its attempts to effect change in its host city. The thesis finds that urban music festivals can, under the right circumstances, contribute to positive and lasting changes to the environment in which they exist. In the case of Glasgow Jazz Festival, this is evident in terms of both the physical infrastructure and educational opportunities which would be unlikely to exist today had the Festival not been their champion. A festival's ability to effect such change, however, can be severely curtailed by fluctuating levels of commitment from local and national authorities.
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Törnmarck, Oskar, and Johannes Wikström. "Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-25536.
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Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.
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Ma, Ran, and 马然. "Chinese independent cinema and international film festival network at the age of global image consumption." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2010. http://hub.hku.hk/bib/B46676314.
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Moine, Caroline. "Le cinéma en RDA, entre autarcie culturelle et dialogue international : une histoire du festival international de films documentaires de Leipzig (1949-1990)." Paris 1, 2005. http://www.theses.fr/2005PA010533.
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L 'histoire du festival international du film documentaire de Leipzig, créé en 1955 par le régime est-allemand, permet de mesurer l'importance de l'ouverture internationale dans la production culturelle et documentaire est-allemande et de revenir sur l'image d'une culture est-allemande autarcique, entièrement dépendante du bloc de l'Est et d'une influence soviétique présentée comme figée dans le temps. L'étude s'interroge ainsi sur le rôle du documentaire dans l'évolution de la société est-allemande, suit les relations entre les différents acteurs de la vie culturelle présents à Leipzig et montre la complexité des contacts culturels internationaux de la RDA au sein même du bloc de l'Est, de même que l'importance des relations avec le Tiers monde, dans le cadre de la « solidarité internationale ». Lieu de représentation et de sociabilité, le festival de Leipzig constitue un excellent observatoire pour une histoire socio-culturelle de la RDA et des changements survenus après 1989.
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Perez, Falconi Jorge. "Festivalscapes in Latin America : the unfolding of local, national and transnational forces at the festival of Mexico (2010) and the international theatre festival of Havana (2011)." Thesis, Royal Holloway, University of London, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.590817.
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The thesis deals with international festivals 'and the ways in which they are organised and delivered in their host communities. By taking two case studies, the fmx•Festival de Mexico 2010 (fmx) and the Festival Internacional de Teatro de la Habana 2011 (FITH), I propose to analyse festivals in the light of local, national and transnational forces and show how these forces and the agendas that attend them become visible in festival practices. I argue that those agendas unfold and materialise at festivals through strategically employed symbols, content programming and particular uses of space. My objective is to uncover the ways in which local, national and transnational forces operate, embody artistic trajectories and structure social relationships. The dissertation works from the global to the national and the local and includes the hybrid processes and outcomes resulting from the realisation of the FITH and the fmx. The theoretical approach is eclectic, drawing from fields such as performance studies, cultural geography, sociology, psychology, anthropology and tourism studies. The combination of theories allows me to propose the term 'festivalscapes' as a tool to explore the materialisation of the various agendas at international festivals. I approach both festivals as multi-layered events that unfold in a dynamic relationship with social and political forces that are manifested in particular spatial, visual, organisational and symbolic elements at each event.
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Ahn, SooJeong. "The Pusan International Film Festival 1996-2005 : South Korean cinema in local, regional, and global context." Thesis, University of Nottingham, 2008. http://eprints.nottingham.ac.uk/10513/.
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Despite the growing academic attention to film festivals, there has been little critical discourse about such events staged outside the West. This thesis aims to address this gap by providing a social, political and cultural exploration of the Pusan International Film Festival (PIFF) in South Korea between 1996 and 2005. The thesis utilises empirical research to reveal how the festival staked out a unique and influential position within a rapidly changing global landscape. Particular attention is paid to the organisersors' use of an Asian regionalisation strategy to promote the festival locally and globally. This study claims that PIFF has gone further than any other film festival in constructing a regional identity and maintaining a strong and mutually beneficial link to its national film industry. Research into PIFF's special relationship with both the national and regional film industries uncovers the previously unexplored roles that film festivals play in film production, in addition to their traditional functions of exhibition and distribution. To place this analysis in context, the thesis examines the politico-economic factors that influenced the establishment of the festival, its programming, the project market (the Pusan Promotion Plan), and its tenth anniversary in 2005. The study argues that analysis of PIFF reveals tensions and negotiations between the "national" and the "transnational" in the wake of economic and cultural globalisation in East Asia. The thesis serves as a case study of how contemporary film festivals adjust their roles and identities to adapt to local, regional and global change.
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Bylander, Cynthia E. "The Warsaw Autumn International Festival of Contemporary Music 1956-1961 : its goals, structures, programs, and people." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1219942943.
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Peslin, Daniela. "Le Théâtre des Nations : (1957-1968) : Premier Festival International de Théâtre après la deuxième guerre mondiale." Paris 3, 2008. https://faraway.parisnanterre.fr/login?url=https://www.vlebooks.com/vleweb/product/openreader?id=UPN&accId=9224405&isbn=9782296214781&uid=^u.
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Le Théâtre des Nations fut le lieu unique de confrontation des créations théâtrales, lyriques et chorégraphiques internationales de 1957 à 1968. Ce plus grand festival de théâtre du monde concentra les forces capables de perpétuer les valeurs du théâtre et de bouleverser les structures traditionnelles du répertoire. Après le traumatisme de la seconde guerre mondiale, il contribua à l’émergence en France et en Europe d’une volonté d’ouverture sur le monde. Il accueillit de grands auteurs qui, par la confrontation de leurs projets sur la scène parisienne, confirmèrent l’existence d’une communauté internationale du Théâtre. Alors inconnus, la plupart sont aujourd’hui les grands maîtres du XXe et du XXIe siècle. En accueillant de même certains créateurs révolutionnaires, il fera souffler un vent de jeunesse et de liberté préfigurant les événements de Mai 68. L’analyse des événements précurseurs permet de comprendre les conditions de son institutionnalisation et la définition de ses trois missions qui ont permis d’explorer en onze ans un champ illimité de culture au bénéfice des professionnels, des artistes et des spectateurs: la découverte des traditions théâtrales majeures venues de quatre continents, la recherche de nouvelles formes scéniques, et la consécration des troupes les plus prestigieuses. L’étude du Théâtre des Nations exige aussi d’adopter une approche sociologique et historique car il fut impliqué dans les grandes questions de l’époque, entre autres la reprise des relations politiques et diplomatiques d’après guerre, et la reconnaissance des droits d’artistes originaires de régimes totalitaires ou d’anciennes colonies. Le plus international de tous les festivals internationaux, le Théâtre des Nations reste ce qu'il a toujours été, un défi au mondeThe Theatre of Nations - Théâtre des Nations - was the unique place of confrontation of international theatrical, lyric and choreographic creations from 1957 till 1968. The biggest festival of theatre in the world concentrated forces able to perpetuate the values of theatre and to change the structures of theatre directory in depth. After the traumatism of World War II, this Festival contributed to launch in Europe a will of opening to the world. By welcoming authors challenging their visions on the Parisian stages, it confirmed the actuality of an international community of theatre. Barely known at the time, most of these authors are today the grand masters of the XXth and XXIst century. By receiving also revolutionary creators, the festival blew a wind of youth and freedom forecasting May 68 events. The analysis of previous similar attempts helps to understand the context of its emergence and the definition of its three missions which allowed exploring in eleven years an endless field of culture for the benefit of the professionals, the artists and the audience: the discovery of the major traditions coming from four continents, the research of new forms of scenic arts, and the consecration of the most prestigious theatre companies. A sociological and historical approach helps also to analyze this phenomenon which was involved in the biggest questions of its time, among them the after war resumption of political and diplomatic relationships, and the recognition of the rights of artists born in totalitarian countries or ancient colonies. The most international of all international festivals remains what it always was, a challenge to the world
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Lockitch, Glenn. "How is the jurisdictional challenge for protesters reflected in their practice? As evidenced through photojournalism on land vs in international water demonstrations." Thesis, Griffith University, 2020. http://hdl.handle.net/10072/393198.
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As a participatory action researcher, revealing from behind the scenes what is usually hidden, this project aims to research the performative aspects of protest, the use of security forces by governments to control demonstrators and the role of media in two differing jurisdictional environments, on land and in international waters. As a photojournalist (see Chapter 2.3) I also bear witness by documenting and disseminating the unfolding news and historic events. Ultimately this project also aims to broaden the knowledge base and understanding of protest theory, of which there is minimal (if any) research of this kind.
Photographing protests since 1991 on land and since 2009, previous to this project, having photographed protests twice in the Southern Ocean in international waters, I noticed observable differences in these differing jurisdictional protests’ preparation, contestation and outcome. This project therefore seeks to investigate the differences in these two protest scenarios. In doing so, this project aims to explore ways in which these contrasting jurisdictional sites may alter the performative nature of the protests themselves and the challenges for the protesters within national boundaries at the 2014 G20 summit in Brisbane, Australia, and those experienced outside national boundaries in international waters in the Southern Ocean, Antarctica, on a Sea Shepherd ship during their 2016/17 Operation Nemesis Antarctic anti-whaling campaign.
Security forces are utilised by governments to manage and control protests and protesters as a result interact directly with these agencies, which this project also seeks to document on land and in international waters.
The media is an effective tool that governments and protesters use to propagate their individual messages about imminent and unfolding protests. The role and influence that the media itself plays in reporting on protest can have the effect of either supporting or undermining a protest scenario. This research aims to investigate the role of media in these two contrasting protest jurisdictions.
To research these two jurisdictional protest situations, in the tradition of a participatory action researcher, I camped with protesters at Musgrave Park in Brisbane during the 2014 G20 Summit and documented their protests and then in 2016/17 I sailed for three months into Antarctic waters on the Sea Shepherd ship the M/V Steve Irwin as a ship photographer. The intimate daily contact of both of these events gave me rare intimate photojournalism access. For both of these differing jurisdictional protests I was able to disseminate my photos through the traditional mainstream media as well as social media.
My research investigation also unexpectedly found that the current dominant definition of ‘public space’ as being physically staked out is limiting and that the constantly fluid political and legal environment makes it difficult to pinpoint a clear definition for ‘public space’. Finally, my findings also pose the possibility of further research to be explored in this area due to the lack of past investigation and the complexity of the issues at hand.Thesis (Masters)
Master of Visual Arts (MVA)
Queensland College of Art
Arts, Education and Law
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Williams, Karen. "Key success factors in managing the visitor experience at the Cape Town International Jazz Festival / Williams K." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7611.
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The event tourism industry is one of the fastest growing tourism industries worldwide. One
type of event that is growing immensely is festivals, especially music festivals such as the
Cape Town International Jazz Festival. As a result of the fast growing pace of festivals, it
has become crucial for a festival to sustain itself in the market place to stay competitive.
The Cape Town International Jazz Festival (the Jazz Festival) is a fast growing music
festival and hosts numerous well–known local and international jazz artists, as well as young
up–and–coming artists. For this exciting Jazz Festival to keep growing, it needs to be
sustainable. To achieve this, the organisers and managers of the Jazz Festival need to know
what is important to the visitors of the Jazz Festival, so they can fulfil their needs. This in turn
leads to satisfied visitors that will return to the Jazz Festival and keep the festival
sustainable. Generally speaking, music festivals have a more professional management
approach than other tourism events and thus are more likely to be more successful.
Key Success Factors (KSFs) are a precondition for the success of any event and will
influence the competitiveness of the event in the market place. It is imperative for organisers
to identify the KSFs that are important to the visitors so as to provide them with a satisfactory
experience. This will also assist in measuring the achievement of the event’s goals and
objectives.
The main purpose of this study was to determine the KSFs in managing the visitor
experience at the Cape Town International Jazz Festival. To reach this goal, the study is
divided into two articles. Research for both articles was conducted at the Cape Town
International Jazz Festival through distributing 400 questionnaires randomly throughout the
two days of the festival, which was held on 3 and 4 April 2010.
Article 1 is titled: “Key aspects for efficient and effective management of the Cape
Town International Jazz Festival: a visitor’s perspective”. The main purpose of this
article was to identify the Key Success Factors in managing the Cape Town International
Jazz Festival, to determine what visitors deemed as important when attending the Jazz
Festival. A factor analysis was done to achieve this goal. Results indicated that Hospitality
Factors, Quality Venues, Information Dissemination, Marketing and Sales, and Value and
Quality are the KSFs that are of importance when managing the Jazz Festival. The results of
this article provided festival managers with valuable information when organising an event
such as the Cape Town International Jazz Festival.
Article 2 is titled: “The importance of different Key Success Factors to different target
markets of the Cape Town International Jazz Festival based on travel motives”. The
main purpose of this article was to determine whether different target markets that are
visiting the Jazz Festival, deemed different KSFs as important, depending on their travel
motives. An analysis of variance (ANOVA) was done to determine if there were statistically
significant differences between the three clusters and the KSFs that they deemed important.
Results showed that the three clusters, namely, Escapists, Culture Seekers and Jazz
Lovers, deemed different KSFs as important when they are visiting the Jazz Festival. The
results of this article gave festival organisers and marketing managers insight as to which
markets to focus scarce marketing resources on and which markets to keep growing, as they
will sustain the festival in the long term.
Therefore, this research revealed the KSFs that are of utmost importance when managing
the Cape Town International Jazz Festival, and that these aspects differ for certain markets.
Organisers therefore need to assess the KSFs to provide products that will satisfy the visitor
in order for him/her to return each year and keep the festival competitive and sustainable.Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.
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Tsai, Mei Ling, and 蔡美玲. "On the Miaoli International Music Festival." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36797576445827848454.
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碩士國立臺灣師範大學
美術學系在職進修碩士班
101
In the phase of economic boom, the local government, Miaoli County, in an attempt to carve itself the trendy cachet of globalization and internationalism had drawn up several mar-keting strategies to elevate the level of local cultural industry. Miaoli County, therefore, held two consecutive years of Miaoli International Music Festival in 1997 and 1998 with grand privileges by inviting two of the three well-known, and distinguished tenors- Jose Carreras, and Placido to be the highlights, representing not merely an increasing literacy of cultural aesthetics but a turning point of economic policy. Traditionally, Miaoli County is agriculture-oriented, and is primarily made up of Hakka ethnic groups, accounting for the county's 67% populations. Also, Miaoli County is featured with cherished heritages-Wenliang Gong Qian, and residents are blessed with conventional perspectives duo to the isolation in geographical terms. However, in response to the trend of globalization, the local government aims at transforming this once-remote town into a place where traditions can cooperate with international activities. This case study, from the formation of the cultural policy of the Miaoli County Government, the local culture with international standards, to the marketing strategy, shows that Miaoli In-ternational Music Festival is held effectively, in a sense of participation by local residents. To sum up, to understand the case from the formation of policy, the effectiveness and results of the implementation process, and to develop local cultural policy reference for government departments are undoubtedly necessary.
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Liu, Tzu-Wei, and 劉子瑋. "A Study of Administrative Effects of International Festival—An Instance of 2006 International Yunlin Puppet Theater Festival." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/48935968948283114551.
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碩士臺灣大學
戲劇學研究所
96
First of all, the study uses other researches to summarize several representative cases of foreign and local international festivals. Find out the adoptable modes in those cases to offer referable aspects to those places which host an international festival in Taiwan in the future. Furthermore, use 2006 International Yunlin Puppet Theater Festival as the case of the thesis. The thesis uses field surveys including attendance for observation, questionnaire investigation and in-depth interviews to recover the deficiencies in other researches. Besides, integrate and test those information by qualitative research and quantitative statistics. At last, using SWOT strategic analysis to combine the advantages and deficiencies of foreign and local international festivals and the results of the study about the International Yunlin Puppet Theater Festival and summarize the strengths, weaknesses, opportunities and threats of the international festivals in Taiwan. What is more, based on those summaries to bring up the strategic including go, improvement and suspension： 1. Go：（1）Find out the financial aid and assistance from the local businesses chronically. （2）The festival could be hosted during long holidays in order to increase the audience. （3）The organizer has to plan a complete and independent place for performances. （4）The organizer can set up giveback and knockdown plans to let more people contact with art. （5）The shows can have several kinds of styles including classical, recreational, creative and experimental performances. （6）The organizer could invite excellent creation talents and cultivate local artists. 2. Improvement：（1）The organizer should possess an independent organization. （2）The division of labor of the organizer should be clear and correct. （3）The using of manpower has to be flexible and professional. （4）The choices of the shows and the plans of the activities should present the feature of the festivals. （5）Setting up a chief art officer to control the quality of the shows. 3. Suspension：（1）Find out the financial aid and manpower from the central government chronically. Hope the results and suggestions of this thesis could offer referable aspects and adoptable plans to those cities and counties which host an international festival in Taiwan in the future.
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Lee, Chin-pin, and 李錦濱. "The Study of Tourism Festival Benefit of Wandan International Red Bean Festival." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/htxf7k.
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碩士景文科技大學
旅遊管理系觀光與餐旅管理碩士班
103
Abstract Due to the government's advocations of the two-day weekend, the increase in national income, the changes in consumption patterns, the increase in recreational demand and the changes in the industrial activity patterns, "festivals and industrial tourism" gradually gets more attention. The development of tourism industry plays a major role in the economic development of a country. In order to increase regional income in rural areas, the use of local cultural resources to develop characteristic industries to promote local tourism and economic development emerges rapidly. The researcher adopted the methods of case study, in-depth interviews and participant observation to investigate the impacts of tourism festivals to the local tourism, the economy, the culture, the society and the derived benefits through the study of Wandan International Red Bean Festival. This research shows that Wandan International Red Bean Festival has the most intensive tourism activities in a year. The income generated in the festival also contributes the highest amount of revenue to the regional business comparing with in any other periods of time in a year. In almost every community in the thirty villages of Wandan township, there are 1-2 more restaurants or booths selling the major themes of the top one hundred gifts, such as red beans, its by-products, red bean cakes and the related industrial products, and also the rice soup in the traditional rice-reaping meal. Additionally, the cultural program of the temples and the ecological landscape of Li-Yu(carp) mountain, these are all the main purposes of the tourists visiting Wandan for sightseeing and touristing. The sustainability of red bean festival is crucial and beneficial to the sustainable development of the tourism industry and the economy of Wandan township. The researcher suggests that future related researchers can interview people in additional different categories to get richer and more detailed findings. We hope that this research can contribute to the further economic growth of Wandan township.
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Lo, Huiwen, and 羅惠文. "Interpretation of Festival-embedded Space: A Study of Dajia Mazu International Festival." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/49278318046787519451.
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碩士靜宜大學
觀光事業學系
102
Based on local history and social context developing traditional festivals usually have implications of culture, education and inheritance. Those festivals usually become theme of tourism activities. Many large international festivals annually bring enormous business opportunities for nations and locals, to drive around sightseeing and economic benefits. Looking at Taiwanese festivals, Taichung County Mazu International Festival has brought huge tourist crowds, from traditional Taiwanese religious activity jumped to internationally renowned festival. It adopts Henri Lefebvre's conceptual triad as the basic theoretical framework of this study, exploring the interaction and changes between space and human of Taichung County Mazu International Festival. Through spatial practice, representation of space and representational space to analyze and to explore changeable activities create flowable space and time. This study has found that Conceptual Ttriad’s construct-relationship is interrelated, which connect with local development and also bring tourism effects. Also, Taichung County Mazu International Festival enhance local awareness that helps cultural inheritance vibrant, links with Mazu believers in order to soothe the soul. Besides, the festival promotes the development of industrial cooperation and the creation of Mazu surrounding commodities.
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Lin, I.-Chieh, and 林依潔. "International Choral Festival in Taiwan,1991-2010." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/k975nb.
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博士國立臺灣師範大學
音樂學系
102
Abstract This study is about non-competitive International Choral Festivals held in Taiwan since 1991 to 2010. Mainly focus on “1991 International Taipei Choral Festival” the only one hosted by the Council for Cultural Affairs, Taiwan. and ten times “Taipei International Choral festival” since1996 to 2010 by Taipei Philharmonic Foundation, and "Cheer Formosa International Choral Festival" in Penghu. First, define the origin of Festival and the earliest Choral Festival in Europe – “Three Choir Festival”. An international perspective thru the organizational development of “International Federation of Choral Music”(IFCM), “World Symposium of Choral Music”(WSCM) , “World Youth Choir”(WYC) and “Europa Cantat”(EC), describe the phenomenon of globalization and localization between Taiwan International Choral Festival and world choral culture were be discussed in chapter II. In the third Chapter, describe the genetic background、cultural and historical development of chorus activities in Taiwan. Including the First "Taipei International Choral Festival " which launched by the Council for Cultural Affairs in 1991. Recorded its origin, choral concerts, and workshop of choral art and choral music publications. Chapter IV discusses the Taipei International Choral Festival performed by Taipei Philharmonic Foundation in 1996, 1998, 2000, 2002, 2004, 2005, 2006, 2008,2009 and 2010, including annual planning content, international choir concerts, festival choir and choral conducting workshop and conducting master classes, opening and closing concerts, and the choir form different cities of Taiwan. The concerts and workshops of "Cheer Formosa International Choral Festival "2000 and 2005 held in Penghu were recorded in Chapter V. Final chapter reflects the overall choral culture development of Taiwan, and the interaction between International choral festivals and music education in Taiwan's school and Society. After the analysis of Taiwan Culture Indicator, A forward-looking perspective and suggestions were given to the choral culture in Taiwan prospective development.
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CHEN, TSAI-YU, and 陳采妤. "Marketing Strategy of Festival Event: A Case Study of Taiwan International Balloon Festival." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57396426092573882090.
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Jiang, Meng-Hsuan, and 江孟軒. "A Critique Essay on the Curation of Film Festival Fluid Sexuality International Film Festival." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7e9r96.
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碩士國立臺北藝術大學
電影創作學系碩士班
103
“2015 Fluid Sexuality International Film Festival” was held from March 13th to 15th, 2015 at SPOT Huashan. A total of 11 domestic and international films was screened in the film festival, which aimed to break the common misconceptions of the gender and sexual imaginations – to diminish the prejudice and boundary between races, to emphasize on the fluidity and uncertainty of sex/gender, to establish the communication on human emotions, and to emphasize the respect and embracement of the distinguished shapes of sex and gender in creating a “coolest” ideology among human interactions. Under my curation, the film festival was categorized into three subjects with different angles. “Not Only LGBT” conveyed the fluidity and unpredictability of the world of affection; Using “Cupid” who controls the love arrow as a symbol, in this program we screened wonderful and diverse stories about love/desire from various countries. The program “Sexual Diversity in Asia” was intended to explore the sexuality among the Chinese-speaking territories by collecting films from China, Taiwan, and Hong Kong. This program exhibited the multiple challenges and border-crossing on the emotion side. The program was expected to relocate “classicism” like those well-known wisdom idoms. “Country Focus: Israel” focused on films from Israel where the national recognition situation is similar to Taiwan, and to discover how the city of Tel-Aviv is viewed “gender-friendly,” and how the government uses the “friendliness to genders” as their marketing strategy. I structured the festival based on the “queer theory,” using its idea of how gender is built by society, and how the alternative angle of “obscurity, fluidity and uncertainty” of gender itself should be applied. By doing so, I was able to advocate the equality rights for the diversity of sex/gender. The film festival was honored with the sponsorship of our government and the Israeli Economic and Cultural Office, which allowed the festival to be held smoothly. This essay was written and organized with detailed description of the execution process and the self-examination of this author as the curator. On top of that, the film festival was curated what I’ve learned from the Department of Filmmaking and how I sincerely come out to express myself.
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Cheng, Wan-Yu, and 鄭婉玉. "Experiential Value of Taichung County Mazu International Festival." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/01829372361458503945.
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碩士國立臺灣大學
園藝學研究所
99
The situation of society had used to be difficult and agitation in Taiwan in the past because it is an immigration society. Religion has become a comfort and support to people at that time. Mazu belief become customs and culture in generally life after being brought to Taiwan by immigrators. Nowadays, it becomes one of important beliefs in global Chinese people cause by the tracks of Fujian immigrators over the world. Religious event is getting more and more important for leisure and tourism development. Dajia Mazu pilgrimage was become both religious and sightseeing festival for spreading itself to the world. The festival planners and stakeholders usually strive for create an unforgettable experience to fulfill the participants of festivals to increase revists tourists and volunteers。Consequently, festival planners and stakeholders can plan and maintain a festival for attracting tourists by understanding the value of participants and the relationship between value, attributes of festival and their need. In this study, we use the Means-end chain theory to clarify the relationship between participants’ experiential values, consequences and attributes. Participants are classified into religious zentou, festival tourists, tour package group according to participation ways. Furthermore, festival tourists are classified into three categoried that named “whole journey walking tourists”, “partial journey tourists” and “point visit tourists” by level of involvement. In sum, the responsers are totally classified into five categories which are religious zentou, whole journey walking tourists, partial journey tourists and point visit tourists and tour package group. Researcher collect responsers’ information and recontact ways in Dajia Jenn Lann Tample and Dadu trains station at April, 16 and 17, 2010. We get 207 interview candidates in onsite survey. As a result, we interviewed with 30 responsers in each category except whole journey walking tourists which only 20 responsers. Results are shown that all participants think highly of ”spirituality” of values. In addition, participants are classified according to participation ways. Religious zentou think highly of ”security”. In turn, three different levels of involment of festival tourists all regard “spirituality” as important value. And tour package group regard “benevolence” and ”power and achievement” as important value。As expected, each classification of participants has its unique chain from the attribute of participation ways. The values of religious zentou are most centralize that start from”religious theme” of attributes which lead to”positive emotion” of consequence. Three levels of festival tourists have varity unique chains, for instance of site seeing of festival tourists starts from”trandition program” and ”community ceremony”which would lead to ”spirituality”, “benevolence”, “hedonism and stimulate”, “trandition” of values. In particular, tour package group own most variety values so that the unique chains start from variety attributes which are ”physical activity”, ”religious theme”, ”traditional program”, ”social activity”, ” altruistic piety”, “community ceremony “ and lead to ”security”, ”power and achievment”, ”benevolence”, ”hedonism and stimulate”, ”trandition” of values. According to the result, participants have different congnitive process of value because the variety of participation ways. Suggestions of festival planning start from attributes of festival which can be improve concretely. For example, festival tourists did pursue ”benevolence” but still fewer than tour package group. Therefore, we suggest that create the communitas between participants to strengthen the society function of Mazu belief. Second,”traditional program” is regarded as the most important by tour package group in all categories. We can understand that package tour with elaborating on culture let much people perceive tranditional program more. The final suggestion is about culture inheritance and spread, religious zentou plays an important role in this subject. It requires general festival tourists to join this job and connect with zentou together to solve the barrier of inheritance.
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LEE, Pei-Ti, and 李珮禔. "International Art Festivals and City Image: A Case Study of the Kaohsiung International Container Arts Festival and Steel & Iron Sculpture Festival." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/13922884052398760730.
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碩士文藻外語學院
國際事業暨文化交流研究所
98
In recent years, there has been a surge of popularity in culture and creative Industries, with countries around the world coming to realize its economic potential. The fusion of art and industry is the dominant trend in the Culture Creative Industries field today. In addition, many countries around the world have begun to realize the importance of local culture, identifying the view that local cultural characteristics distinguish the special features of an area while it also establishes a means of self-identification among the community. Among these, art and cultural festivals also bring about intercity competitiveness, reinvent the image of the area and also improve the spiritual and cultural life of citizens. It therefore comes as no surprise that it is one of the main marketing strategies for local culture in many countries and cities alike, with government institutions and academia also paying close attention to it. This study focuses on two of Kaohsiung’s attractions that feature the local cultural characteristics and city image the most as case studies: the “Kaohsiung International Container Arts Festival” and “Kaohsiung International Steel and Iron Sculpture Festival”. Except for refering to documentation, which contributed to the basic theoretical research structure, the researcher conducted both qualitative and quantitative research. Qualitative information was also collected through in-depth interviews with event planners, project contractors, and arts management professionals. Quantitative data was collected through surveys. This study attempts to investigate two art and cultural festivals, including their background, development and the cultural meaning. The study further attempts to assesses the core values, process, effects, efficiency and shortcoming of Kaohsiung International Container and Steel & Iron Sculpture Festivals through theoretical and practical ananlyses, which involve the cross verification of festival planning & management and the four different features of cultural festivals: creativity, local originality, economic, and social education efficacy. The study intends to find a direction for sustainable management of the festival. Last but not least, the study has come to the following four conclusions through analyses and observation: 1.Kaohsiung International Container Arts Festival and Steel & Iron Sculpture Festival features the characteristics of the local cultural industry, but did not highlight the citizens’ unique humanistic character in Kaohsiung. 2.Kaohsiung International Container Arts Festival and Steel & Iron Sculpture Festivals have considerably influenced on the strengthened Kaohsiung residents’ cultural identity. Such cultural identity should be built progressively and developed thoroughly through education. 3.“The industrial culturalization” of Kaohsiung International Container and Steel& Iron Sculpture Festival has truly brought about the reforming and the regeneration turning point of local industries. The true results of the festival’s cultural industrialization has however been called into question. 4.Kaohsiung International Container and Steel & Iron Sculpture Festivals are the result of the interaction of government and NGOs, under the “publicly owned, privately run” operation model. There are still numerous difficulties and issues to absolve regarding this model, such as risk in outsourcing and lack of monetary assistance.
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Wu, Shu-Ling, and 吳淑鈴. "A Study of Constitution of "International Festival" in Taiwan." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/53363939244227845317.
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Lee, Tzu-Yi, and 李姿儀. "Spatial Representation of Urban Culture:Kaohsiung International Container Arts Festival." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/5gnc6u.
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碩士淡江大學
法國語文學系碩士班
102
Space constitutes a fundamental element of society. It can be a symbol, a symbol of a situation, a practice with advances in technology, communication and cultural changes of the times. “Container”, a transportation hub, symbolizing an important economic lifeline of the marine city, how to use creative graffiti art installations and carrier space to highlight the “circulation” , “transfer” , “exchange” to render the urban spectacle in the local cultural city. Human’s activity and thinking has changed in the production and reproduction process, thereby thus creating a new spatial modes, The main direction in the first chapter, is to introduce the development of the theory of social space. First by the concept of Henri Lefebvre, The Production of Space, a book of production of space and three-part dialectic of theory. Then, we discuss the space of spectacle and the concept of situationism from The Space of Spectacle of Guy Debord and the concept of simulacrum space by Simucres et Simulation of Baudrillard to outline the cultural evolution of space. In the second chapter, we summarize the concept of each year in Kaohsiung International Container Arts Festival. We’ll combine the theory of space of the first chapter to evoke on the importance of the local culture with citizen participation. In order to allow the local city demonstrate its energies of unique local arts and cultures, encourage citizen participation in artistic and cultural activities, and then promote recognition of the city among local citizen with the concept of “Sustainable City”, 2007. The third chapter will compare Copenhagen, Denmark “Container 96 ─ Art Across Ocean” in 1996 and Brisbane “Containerval Festival” in 2013 and Kaohsiung International Container Arts Festival in 2001 to each other. According to analysis of art critics, we can improve and develop augmently in the future Arts Festival.
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Li, Yu-chen, and 李宥蓁. "A Study on Taipei International Choral Festival, 1991-2013." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/82144557607199666817.
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碩士國立中山大學
劇場藝術學系碩士班
102
The earliest choral festival in Taiwan was organized by the Council for Cultural Affairs in 1991. The Taipei Philharmonic Foundation for Culture and Education, a non-profit organization, has taken over and hosted the Taipei International Choral Festival (TICF) since 1996. It is the pioneer of a private choral festival in Taiwan. TICF has been making great efforts to introduce outstanding foreign performers to Taiwan and to educate the local talented musicians. It is the most well-known choral Festival in Taiwan with international standard. This study aimed to exam how a non-government organization can achieve its goal of international exchange by hosting a choral festival. This research cross-examined the secondary data and the in-depth interviews and tried to understand the current situation of TICF and its organizing process. SWOT analysis was used as the framework to evaluate 10 interviewees’ information, including organizers, experts and participants. Several suggestions were raised after the findings. Although it did not get the government funding every year, TICF builds strong connections with several international organizations, which help the festival to expand its scale year by year. The master courses also increase the attractions of the festival to all the choral lovers.
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CHIANG, CHIEN-JU, and 江千如. "Cohort Effects on Tourists’ Festival Experiences: The Case of Yilan International Children’s Folklore & Folkgame Festival." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/74025162704799055132.
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碩士逢甲大學
土地管理所
97
In recent years, tourists’ choices of participating in festival/event have already been main concern on the tourism market, however, how to get more tourists to visit each festival becomes an important issue for festival managers. Past findings showed us that the understanding of tourists’ festival experiences helps festival managers attract more tourists to visit. Besides, other research results pointed out that cohort effect on tourists’ festival experiences could be a segmentation variable and can be used to forecast festival of tourists’ decision-making behavior. The knowledge of the tourism filed is less. The purpose of this study is to understand the dimensions of festival experience and the cohort effect on tourists’ festival experiences. The results indicated that tourists’ festival experiences are composed of the cognition festival experience, emotion festival experience and meaningful festival experience. Further, cognition festival experience is composed of ’self-approval,’ ‘relaxation,’ ’exploring new things,’ ‘self-control,’ ‘richening family interaction,’ ‘safe and security,’ ‘meeting people,’ and ‘shopping;’ the sub-dimensions of emotion festival experience is ‘free and happy’, ‘spirited’, sanguine’; and meaningful festival experience is ‘education’ ‘increase self-worth.’ Besides, the cohort effect tourists’ festival experiences exists the emotion and meaningful festival experience.
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Hsiao, Chia-en, and 蕭佳恩. "Festival Activities And City Marketing--A Case Study of 2011 International Band Festival in Chiayi City." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/21716049488213289428.
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Chen, Ying-Chien, and 陳盈蒨. "Marketing Mix’s effects to diagnose on Festival ManagementA Case Study of Taichung County Tachia Mazu International Festival." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/99876695864084229140.
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碩士國立嘉義大學
休閒事業管理研究所碩士班
92
A big and successful festival not only can attract many thousands of visitors in a short time, but also can improve local residents’ income, cultural recognition, and physical environment. Countries such as England, France, and the United States have used their distinctive cultural or ethnic festivals to attract foreign visitors for promoting their traditional culture and generating revenue from festival tourism. For example, the Edinburgh Festival in England, Festival d’ Avignon in France, Next Wave Festival in New York, USA are ones of the most successful art festivals and became the models for other festivals in the world. As for the art festivals in Taiwan, they are numerous but some of them are not successful. They are even criticized as meaningless and criticized because they do not develop significant business opportunities for local communities. The research problem in this study is how to improve festival performance. Based on the Taichung County Tachia Mazu International Festival, this study is to examine festival performance considering marketing mix, gap theory, IPA (Important-Performance Analysis) and SWOT (strength, weakness, opportunity, threat). Its audience’s demographics are to be considered in assessing importance-performance, satisfaction, willingness to revisit and the interrelationship among these. The research finds that the male visitors were more than female, the age between 21-30 was the biggest group, the tourist is through the background and the value, experience degree, satisfaction, revisit the will to all have it to relate, the tourist have low satisfaction to the 8P each item of its festival activity, the professional sells of results to measure in the analysis, displaying the price, product, personnel's factor for promote the social cultural benefit beneficial; Cooperating factor's displaying up with the alliance can increase the economic benefit. On the location and the environment factor for promote the substance environment benefit is beneficial; has no for the marketing and the public relations factor benefit that it produces obvious, display to program the overall benefit that this your factor can promote threes. And under aggressive promotion" 2004 the sightseeing year in Taiwan " of the government unit, in addition to everyone heart saves the sightseeing, parties concerned to make every effort to even need to be on measuring the tool under concert to evaluate the benefit of the activity, so expect the valid diagnosis festival activity of this research result and "sell the results measures to measure the form" ability, and be in the days to come the reference of the government or the other sponsorses everlasting management festival activity.
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Chung, I.-Hsuan, and 鍾依璇. "A Study of Operation System on Fringe Festival –A Case Study of New York International Fringe Festival." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/52501408043576681263.
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碩士國立臺灣師範大學
表演藝術研究所
102
The Fringe Festive is distinctive and unique. The open access creates the diversity of performing arts, the flexibility of venues also boosts the interactions between artists and cities. With the compatibility and affinity of variety, Fringe has become a stage of emerging artists. However, for those emerging Fringe Festivals in the cities, developing edgy-arts audience has been a crucial difficulty. The lack of management of administration also fails to establish effectively human resource flow, giving full play to the effective benefits. Now in its 17th year, the The New York International Fringe Festival (FringeNYC) has become the largest multi-arts festival in North America. Artists across the globe participate alongside home-grown talent, in art forms theatre, spanning cabaret, comedy, dance, film, puppetry, music, visual art and design. The attractions of the big apple itself and the thriving and robust art industry, all make FringeNYC becomes an important platform of experimental theatres and non-mainstreamed arts to those intrepid artists. The study examines the operation system of the festival, by analyzing the performing-arts environment of New York City, participated system, venues, programs and annual audits. Trough the interviews with the founder, management team and the participants, showing how FringeNYC reduce the cost, downsize staffs, but make it the maximum of effectiveness of the festival and brings the tangible and visible value to the city. At last, providing applicable reference for future dedication to build fringe festivals in Taiwan.
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Wu, Shu-ping, and 吳淑萍. "The role of media in Taichung County Mazu International Festival." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/81518772910168882620.
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碩士靜宜大學
管理碩士在職專班
99
The annual religional custom of Dajia Mazu pilgrimage (Taichung County Mazu International Festival)becomes the most important festival activity for decades. Every year during the month of March the pilgrimage is the well-known activity because it has been broadcast a lot by media. Although there are many activities held by authorities, there is no one activity that can compared with the pilgrimage of Dajia Mazu. What is the reason why pilgrimage of Dajia Mazu is still in the spotlight even though many years have passed? This research analyzed the content reported by the media and focused on the proportion of folk custom, society and the politics, which included the negative and controversial messages that affect the views. Newspapers and television news broadcasters such as APPLE DAILY, LIBERTY TIMES, CHINA TIMES，UNITED DAILY NEWS, TVBS and ETTV were chosen to be subjects for the two analysises in this research. The first analysis was to compare the reports of the six subjects of the pilgrimage of Daijia Mazu in 2010 in order to find the similarities and differences based on their focuses. The second analysis was to choose one of the six subjects, and in this case, TVBS was chosen, to be analyzed on their Dajia Mazu report contents during the nine years from 2002 to 2010. TVBS was also interviewed in order to be observed on their reactions, opinions, the views toward the pilgrimage and to discuss the media function and role play. The interviewees included representative of JENN LANN TEMPLE, folklore scholars, and the employees and manager of TVBS. Three conclusions were made from this reasearch. First was the transformation the pilgrimage of Dajia Mazu from the religional custom into festival activity. The media helped reveal the mysterious veil of the religion causing more and more people participating and understanding the custom, not only believers, but also non-believers. Second, through the report of the pilgrimage of Dajia Mazu, and the introduction by the scholars, people can understand the religion and the related activities better that brought religion to our daily lives. Lastly, the JENN LANN TEMPLE has made a lot of efforts to promote the pilgrimage. By the media influence, there exists a partnership causes the product placement marketing relationship from the news report.
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Lin, Chen-Tsen, and 林貞岑. "Benefit Evaluation Model Construction for Miao Li International Mask Festival." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/39417869200347654468.
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碩士長榮大學
土地管理與開發研究所
95
Festival has become the important tourism resources in the world. This activity can integrate local peculiar humane resources and culture assets. Not only can strengthen the local image, but also can create economic benefits. However most organizers focus on economic benefits only, but ignore the quality and service. Therefore it will cause difficulty to attract visitors and reparticipate again. This study reviews the related literatures in activity quality, customer behavior, visitor satisfaction and activity benefit. Then we try to build 「festival benefit evaluation model」 with structural equation model. Accordingly Miao Li International Mask Festival are selected as research subject. And we use LISREL to verify appropriating factors of benefit evaluation model and causality. The mains findings of this study summarized on the following： 1. From measure model, “the transportation convenience” represents the highest to activity quality, secondly “the perimeter resource and expense” shows the interviewed visitors comparatively pay more attention to the local facilities provided. And "the content attraction" factor represents the lowest, but still effect the activity quality obviously. Besides the benefits developed by this activity for visitors show two highest items as "the region develop" and “the culture radicate”. However "economic benefit" factor shows the lowest. 2. From the path analysis: (1) Activity quality significantly influences visitor''s satisfaction; (2) Activity quality significantly influences the behavior; (3) Activity quality not significantly influences activity benefit; (4) Visitor''s satisfaction significantly influences the behavior; (5) Visitor''s satisfaction significantly influences by activity benefit; (6) The behavior significantly influences activity benefit. Referring 1. and 2. “activity quality” will influence “activity benefit” via intermediary factor “visitor satisfaction” and “ the behavior”. Using LISREL this study finds benefit evaluation model explaining the cause and effect between main related variables. The activity organizers offer more facility and service, the visitor revisiting activity and satisfaction become higher, Consequently the activity benfits will be realised.
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Huang, Li-Ting, and 黃莉婷. "A Study on Relationship Marketing of Taipei International Choral Festival." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/07496331409327089773.
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碩士國立中山大學
劇場藝術學系研究所
104
Taipei International Choral Festival (TICF) is an international large-scale choral event and well established festival in Taiwan. Since 1996, TICF has 20-year history and strong influence among festivals. It is worth to analysis and discuss how a private foundation to operate an international event. In this study, theory of relationship marketing is used to explore TICF''s marketing strategies. A case study is selected as research methodology. Three main research questions: First, What are the mission, positioning and vision of the TICF? Does TICF apply the concept of relationship marketing in the current marketing strategy, and in which level of relationship marketing? Second, how is the loyalty and satisfaction of partnerships in TICF? What are the driving factors for the decision-making? Third, who are the supplier partners, external partners, internal partners, and customer partners of TICF? What kind of the challenge TICF need to solve while applying relationship marketing? How to improve the current relationship in order to reach a mutually beneficial goal? Methods of data collection are document analysis, in-depth interviews and participant observation. The conclusions are as follows: TICF has applied 4C on the marketing strategy, and thinks from the customer''s point of view. Relationship partners of TICF have a high degree of loyalty, because of highly emotional involvement, high degree of trust, and commitment, sound communication, and are able to cope with the rapid expansion market. Thus, TICF has established higher barriers to leave. TICF belongs to Taipei Philharmonic foundation, and it''s helpful to manage relationship and to continue the relationship among different partnerships. Research recommendations: First, TICF should combine resources and to intensify relationship by using Facebook and other network resources. It also needs to emphasize the relationship among the various partners. Second, it should strengthen guiding activities of parent-child and establish the strategy of audience development. TICF also needs to continue cultivate thier young audience. Third, TICF should strengthen manpower and develop a better administrative personnel training in order to assist sustainable development of TICF.
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Chang, Chia-Hao, and 張佳皓. "Cultural Implications of Taiwan Puppetry in Yunlin International Puppet Festival." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32791899821870367465.
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碩士國立雲林科技大學
漢學應用研究所
104
This study focuses on “Yunlin international puppet festival” that holds annually by the Yunlin county government and its affections, including the culture construction, the cultural implications and the social implications of the festival, on Taiwan puppetry. Taiwan puppetry has gone through an accumulation of years and developed numerous forms of performing arts. In addition, the “Yunlin international puppet festival” has become the biggest puppetry-performing platform in Taiwan. In nowadays, the diversified-developing Taiwan puppetry, with its local and civic culture in the context materials, is bringing out a new path for Taiwan tranditional performing arts. In recent years, governments are attempting to root puppetry deeply in campuses and families. Furthermore, by letting people involve art performances and activites, governments merge “campus art”, “community life” and “school curriculums” together for students in orther to achieve the goal of the sustainable development of art education. In this study, readers can realize how the government introduces the concepts of art rooting and art promoting into Yunlin international puppet festival. On the other hand, this study also includes a inductive analysis of scripts in Golden palm awards, and discussing its characteristics and meanings to the local puppetry in order to redefine the meaning of new puppetry. Finally, this study shows the culture implications and the future perspectives of the festival, and how it gathers community identities and creates business opportunites of cultural and creative industry of puppetry.
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Ching-Fang, Chang, and 張瀞方. "The Relatedness of Art Festival with the Urban Brand--A Case Study of Chiayi City International Band Festival." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/81525458373571655274.
Full textAbstract:
碩士國立臺灣師範大學
表演藝術研究所
97
Abstract In response to the idea of “Substitute bullets by culture, heal the wound by art” after World War II, organizing art festivals has become the best way to decorate the cities for many western countries. Thus, it can be easily seen that the identity of a city was formed by extended history and culture from art festivals. Meanwhile, art festivals extract the uniqueness of a city. Through joining and experiencing activities, it creates the unique value for tourists and cities. By viewing the art festivals all over the world, art festivals provide a unique platform for performing arts. The source of culture and the element of art come from “Region”, and a city is expected to be recognized in the world through art marketing. These years art festivals have had versatile developments in Taiwan. Chiayi City International Band Festival has long history amongst all festivals. The organizer has 17-year experience. Furthermore, it is going to hold a world class music activity, World Association for Symphonic Bands and Ensembles (WASBE) in 2011. Therefore, this research is going to discuss about Chiayi City international band festival. Through qualitative analyzing history and development of symphonic band festival as well as taking advice from experts, it is expected to provide strategy and directions for Chiayi Culture Affairs Bureau’s future plan of art festivals. It not only can be a leading art brand for the country, but also can bring the fresh aspect to current art festivals. Focusing on documents analysis, secondary data analysis, in-depth interview and individual analysis, this research had combined historical, professional and executive information. It can be divided as below five topics: 1. Creativity of art activities 2. Results of activity management and implementation 3. Marketing effect of activity media 4. Local cost effective evaluation 5. Providing conclusion for long term management for the activities. Following are the suggestions for art festivals concluded from this research: 1. Create a trend for art festivals; Involve local creative business 2. Define art festival; Add more creative contents 3. Connect to international art platform; Create City festival brand 4. Realize the value of festival is priceless; Integrate resources to create energy
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Lan, Mei-Yen, and 藍美雁. "Comparative study of relations among motivation, satisfaction and loyalty of Taichung Jazz Festival and Chiayi International Band Festival." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/p999y6.
Full textAbstract:
碩士靜宜大學
觀光事業學系研究所
97
Abstract The The purpose of this study is to compare the differences of two music festivals (Taichung Jazz Festival and Chiayi International Band Festival) in their participants’ motivation, satisfaction and loyalty. Field survey and convention sampling were used. Valid samples of the two surveys are 804 and 335. Results indicated that participants were more motivated for “cultural exploration” in Chiayi International Band Festival attendance than Taichung Jazz Festival. However, the two factors of satisfaction in the two festivals were in the opposite direction. The approval score of the “satisfied of the activities’ services” was higher in Chiayi International Band Festival than in Taichung Jazz Festival. But the approval score of the “satisfied of the activities’ contents” was higher in Taichung Jazz Festival than in Chiayi International Band Festival. The loyalty scores were not significantly different in the two music festivals. The relationship of the four motivational factors and the two satisfaction factors of the two festivals were computed by cross-samples structural equation model and analyzed results of cross-validation. Further implications were discussed in this study.
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Feng, Polin, and 馮柏霖. "Visitor’s Crowding Perception in a Festival --- A Case Study of the Yilan International Children Folklore & Folkgame Festival." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/84265536904100868687.
Full textAbstract:
碩士嶺東科技大學
觀光與休閒管理研究所
99
Most of the researches in visitor's crowding perception have been focused on outdoor recreation areas, and only a few tackle the issue in a festival setting. Although the participants of a festival have different characteristics than the visitors to outdoor recreation areas, the theories of perceived crowding may also apply to define the quality of a festival experience. Therefore, the purpose of this study is to analyze whether there are significant differences among visitors in crowding perception, and to explore the influence of related factors on perceived crowding in a festival. It used the Yilan International Children Folklore & Folkgame Festival as a case study, hoping the results of this study can provide some operational suggestions for the festival management. The study was conducted by using questionnaire survey. The content of questionnaire included four parts: the questions about density-induced stimulus, the discrepancy between the expected and the perceived number of encounters, the perceived crowding, and the basic demographic questions. 289 valid questionnaires were collected. The analysis of variance showed that: women agreed more that there were many people around; elderly visitors had stronger perception in part of density-induced stimulus and perceived crowding; married-with-children visitors had stronger perception in part of density-induced stimulus than the unmarried and married-with-no-children visitors. The frequent visitors had stronger perception in part of density-induced stimulus. The result of regression analysis showed that the density-induced stimulus (divided into space and facilities stimulus) and the discrepancy between the expected and the perceived number of encounters had a significant positive impact on tourists perceived crowding, and the space stimulus played the most important role.
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Lam, Peter. "Heterotopia of Spectacles: Toronto International Film Festival in the Entertainment District." Thesis, 2010. http://hdl.handle.net/10012/4992.
Full textAbstract:
The Toronto International Film Festival Group (tiff.) is the latest addition to an existing array of spectacles offered in Entertainment District of Toronto. Spectacles remove us from reality, surprise us, connect us with others, and allow us to participate as a part of a community. However, their extraordinary nature can be so enticing that they put us into a trance that can leave us vulnerable to political and economic influences.
This thesis uses Michel Foucault’s concept of heterotopias, or ‘other places’, to shed light on the values, characteristics and functions of spaces dedicated to these spectacles. These spaces exist in the grey zone between the political-public domain and the economic-private property. They are sanctuaries for events, activities and illusions that deviate from those of the commonplace.
The Entertainment District is a heterotopia that reflects and fosters Toronto’s enjoyment and fascination with spectacles. This thesis looks at how the district can further its role as a heterotopia of spectacle by juxtaposing the existing experiences with a variety of contemporary experiences such as free play and film-related events introduced through John Street’s use of the concept of shared space and the introduction of a new home for tiff.
Portions of John Street are transformed into continuous ground surfaces that encourage pedestrian circulation within the district, as well as the introduction of new spectacles. The new tiff. building situates itself along this continuous ground surface and extends up to the building’s edge and through laneways to an internal courtyard. The building reads as an incompatible cluster of skewed volumes with their own distinct function stacked on top of one another. The agitated and fragmented geometry of the building is developed through a series of governing lines and curves which sets themselves within the Cartesian grid of the city at irregular angles. These volumes are wrapped in a variety of opaque, transparent and translucent materials that frame views of events on the street, in the neighbourhood, and in the city.
This thesis of discourse and design will be of interest to all those wishing to understand heterotopias or ‘other places’ dedicated to spectacles.
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阮佩芬. "The participant satisfaction with the 2008 Dajia Matsu International Culture Festival." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/02908128483773844632.
Full textAbstract:
碩士國立彰化師範大學
工業教育與技術學系
96
ABSTRACT This study aimed to investigate the participant satisfaction with six thematic activities except the large-scare parades in terms of live performance, policy contents, policy paths, advertising, consecutive behavior, and loyalty, regarding the 2008 Dajia Matsu International Culture Festival. A Total of 310 participants were randomly selected from stratified thousands of visitors. A questionnaire survey was conducted to obtain expectation and opinions before and after the event. The results were as follows: 1. The function of ‘enhancing the publicity of the Matsu International Festival’ was ranked the highest both in anticipation and satisfaction. This revealed the core value of cultural heritage. 2. The three most satisfied items were: (1) the professionalism of live performance, (2) the reinforcement of belief in Matsu, and (3) the promotion of local economy. The three least satisfied items were: (1) local news papers’ announcement of schedules, (2) multi-lingual guidebooks, (3) reaction from sponsors toward feedback from participants. 3. The participants rated the policy marketing performance of this event as lowest satisfaction in policy advertisement (or dissemination) and highest in policy contents (or program planning). 4. The higher the education level, the lower the participant satisfaction in rating policy marketing. The secondary-and-lower educated participants were more satisfied than college educated visitors. Keywords: Dajia Matsu, international culture festival, policy marketing, participant satisfaction
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Lan, Syu Chun, and 許春蘭. "To Discuss, Dream Ark -2014 Nantou International Sand-Sculpture Art Festival." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/3253sn.
Full textAbstract:
碩士大葉大學
設計暨藝術學院碩士班
103
ABSTRACT "2014 Nantou International Sand Sculpture Festival" organized by the artists themselves are funded, creating a richer theme, combining Taiwan Lantern Festival is the largest sand sculpture festival over the years, with "dream basin -2014 Nantou International Sand Sculpture Festival Creation of" Institute for studying Writing research topics. Both sand art, leisure, education is the best DIY paternity through arts education activities, creative head of the research are as follows: First, through the dream basin - International Sand Sculpture Festival in Nantou, Taiwan to understand the creation of sand and sand sand creation sand Sculpture difference lies. Second, to explore the relationship between the creative process sand art education. Third, the construction of sand DIY paternity teaching, art down roots, culture and art since childhood foster conservation. For the purposes of the above study me literature analysis, depth artist interviews, sand creative research in the field as the theoretical foundation of law I wrote the study, and the use of sand art to reflect and practice. Conclusion The creation of the study as follows: First, the creation of sand sand sand and very different. Second, the interaction between the creative process and sand art education does work. Third, sand paternity DIY activities with a high degree of security and interactive,, let children play in the sand personally involved in art, interactive parent-child relationship through sand creative process, from small children to make contact with the sand sculpture of Taiwanese culture. Key Words: Nantou sand, sand sculpture, sand light district
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YEH_JASON and 葉傑生. "District Government’s Governance and Its Cultural Industrialization ─ Shilin International Cultural Festival ─." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/48006727727069226090.
Full textAbstract:
碩士銘傳大學
公共管理與社區發展研究所碩士在職專班
91
ABSTRACT Ying-Chiu Ma, the Mayor of Taipei City, has instituted the ideas of cultivation for the twenty-first century citizens, district autonomy, and self-run governing for the sub-regions during his tenure of office since 1998. As for district autonomy, the district office has played a key role in realizing the policy itself. Therefore, improving the standard of quality and the capability of the district office are rather important. However, both district autonomy and self-run government call for citizen’s cooperation as well as city government’s authorizing. In order to enhance the function of the district office in managing the local affairs, cultural industrialization is regarded as a potential factor which may benefit the local environment and community. Shilin district’s movement towards internationalization has started from 1960 when dormitories of the United State Army moved into Tien-Mu., American Navy Hospital, Taipei American School, Taipei Japanese School, and the various embassies have all found Tien-Mu a suitable region to stay. Thus, Tien-Mu has become a place filled with exotic scenes since then. Naturally, Shilin District has the advantage of being a member of the global village. Consequently, ‘International Cultural Festival’ was founded under such circumstance. Shilin District Office has been holding ‘International Cultural Festival’ annually since 1999. All the various participants such as corporations, schools, and citizens are able to learn about different cultures through such activity. The thesis aimed at examining the relationship between the district government and cultural industrialization by reviewing papers about cultural activities held across the country as well as the world , exposing the process of ‘Shilin International Cultural Festival’ (questionnaires included), and interviewing the sponsors, foreign schools, and the third sector. Additionally, the author adds his own opinions based on his experience of being a chief of district government for many years. The thesis uses ‘Shilin International Cultural Festival’ as an individual case, endeavoring to establish a model which can be adopted by other related issues. The summary of this thesis are as follows: 1. to achieve the goal of ‘community built to the master plan’ by unifying different groups within the district 2. to hold activities inviting to the public and private sector''s cooperation 3. the “district government” should be capable of holding events which help to improve the local economy The suggestions that are made are as follows: 1.to modify district office from subordination to city governments management to full autonomy in the future and establish a cultural division 2. to dispatch neighborhood directors after careful selection; to reform the order of the neighborhood 3. to set up offices for sub-district zones for the onvenience of the citizens 4. to grant the district government with full authorization to develop and manage the tourist industry 5. to suggest city government to establish a cultural foundation within each district 6. to encourage schools to offer related subjects such as culture and tourism to educate the professionals Keywords：Cultural Industry, Local Government, Community Building, District Government, International Cultural Festival, Taipei City
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TSAO, TENG-CHANG, and 曹登昌. "Creation Research in Feng-Ya International Ocarina Festival Album in 2017." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2fzzx4.
Full textAbstract:
碩士中國科技大學
視覺傳達設計系
106
The 9th "Feng-ya International Ocarina Art Festival" was held in Jiaxing City, Zhejiang Province from April 14th to 16th, 2017. The author was invited to participate in the planning of the event for the fifth time and accepted commissioned creation of twelve Ocarina’s music. In the concert of the festival, inviting international performer to perform their debut, they simultaneously released the performance album “Fong-Ya-Song II”. This research is to deconstruct the music creation process and discuss the various aspects of album production one by one, and obtained the following expected results: 1.Tailor-made topics: For the Ocarina Arts Festival and the creation of customized instrumental music for localities, a strong style has been created, and a topic has been created for the event. 2.The diversification of the image of the album: The name of the album derives from the classification of the music style of the "The Book of Songs". Through the pluralistic features of the album, it is supplemented by the ink painting and visual rendering, and it has become a hot commodity. 3.The new style of traditional instrumental music: benefit from the innovation of musical instrument production technology and the high degree of development of digital music, the popular elements will be injected into the traditional, in order to knock out a new spark. 4.The new embodiment of contemporary music: The twelve songs in the album are not the same style, embodies the contemporary pop music and free reorganization of the creative characteristics, create new listening experience.
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Chen, Bo-Fen, and 陳柏份. "Cultural Tourism Assessment in Local Festival Planning-A Case Study on International Matsu Cultural Festival in DaCha, Taichung County." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/83427960684703237021.
Full textAbstract:
碩士逢甲大學
土地管理所
94
In recent years, the amount of festival events is greatly enhanced. Among all the festival events, Dajia MaTsu International Festival is the main activity of February to May. However, owing to the limitation of resources, it is not enough to develop tourism only by natural resources and artificial facilities. It is also necessary to inject distinguish cultural dimensions into the festival event and plan some creative activities, so that the government can not only preserve traditional culture but also provide various kinds of activities for leisure. This study explore how the plan of a festival event is made on the viewpoint of culture and tourism. After documentation reviewing, I choose 8 dimensions as cultural factors, such as local culture development and etc. . The objective of this study is to confer the relations among these dimensions and festival events objectives, also to see if the objectives are achieved.The study acquired the primary data by the tourist questionnaires that the tourists need to participate in this festival event - MaTsu International Festival. The study took random sampling way to sieve samples out, totally 500 questionnaires are distributed and 488 are gathered. I used Pearson Chi-Square Test, T test, One-Way ANOVA and Pearson Correlation to analyze data. The results of this research are as following:This study reveals that cultural factors has a mild correlation with tourist factors. Differences of tourist cognition are partly reasons of the divergences of cultural factor and tourist factors. Culture and tourism can be the external variables of festival events objective. Differences of tourists’ social economic attributes are not the main reasons which causes the difference of cultural and tourist factors. There is significant correlation between the tourist cognition, tourist social economic attribute and part festival events objectives. There is significant correlation between the tourist cognition and tourist social economic attribute.The result represents that the cultural and tourism dimension can be the estimate factor of making activity objective, but not valid in improving local cultural development or leading the deeper concern of local culture out. Second, on making an activity objective, more efforts should be made to ensure local culture walk into campus. Finally, on global mapping of Chinese religious activities, the better strategy will be rooting in Taiwan and mapping out an overall planning and management in the world.
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Lin, Yi-Hui, and 林宜慧. "Residents' Psychological Ownership and Involvement toward Festival—A Case Study of I-Lan International Children's Folklore and Folkgame Festival." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26539201045299121133.
Full textAbstract:
碩士國立臺北教育大學
文化創意產業經營學系
101
Since the last century, the continuous and rapid development of festivals has been creating a whole new culture, educational philosophy and economic value, and bringing relaxation to human beings in the busy life. Due to the benefits mentioned above, many countries around the world have been making a large investment in holding festivals. Without a doubt, the core value and sustainability of festivals should be discussed and emphasized on, where the relationship between the residents and the festivals has also become a critical issue. This study focused on the relationship between residents and festivals, probing “psychological ownership" and "involvement” as the core theories. I-Lan International Children's Folklore and Folkgame Festival was chosen as the case study festival, and the residents in Wujie Township, I-Lan County, were invited to fill out the questionnaires. There were 238 valid questionnaires, and statistical analyses were carried out using Amos version 5.0 and SPSS version 17.0. The results showed that there were medium-high level of local residents' festive psychological ownership and their involvement, and the relationship between the two constructs was mutually beneficial. Second, residents' psychological ownership was deeply influenced by “the representative of local culture” the most, and the most important factor with involvement was “the link to residents' self-expression and festivals.” Third, there was no significant effect between residents' demographic background and festive psychological ownership, while visitors and part-time employees did have positive effect on the psychological ownership. Fourth, differences in age and education have a significant effect on the degree of involvement, and different participations on the three dimensions of involvement have positive effects on involvement. The study suggested that the relations between residents and festivals should be built on a virtuous cycle, and the mechanisms for residents to participate in the festival be improved and strengthened. We hope that this study can provide festivals organizers with some useful references when they consider the relationship between festivals and residents.
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Chang, Yu-Pei, and 張郁珮. "The Effect of Arts Festival in Cultural Creative Industries :A Case Study of Tua-Tiu Tiann International Festival of Arts." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32kf5z.
Full textAbstract:
碩士國立臺灣師範大學
表演藝術研究所
104
The old Dadaocheng is an important role in the history of economy, politics and culture in Taiwan. But in recent years, the cultural creative industries have been brought to Dadoacheng and blended the tradition and the new. Among the cultural creative industries, Sedai Group’s ArtYard is the most noticeable, which gathers various cultural creative stores in the long and narrow street-houses. In 2015, Sedai Group even cooperated with the local cultural creative resources, holding the first Tua-Tiu-Tiann International Festival of Arts, a nonofficial arts festival. The research takes qualitative researches, including document analysis and in-depth interviewing. The former is applied to understand the history of Dadoacheng, the development of traditional industries, the progress of urban renewal and the development of cultural creative industries. The latter is used to understand the goal of the foundation, the business operations, the future plans, the seven ArtYards and the thirty cultural creative business of Sedai Group. Besides, the research discusses the progress of Tua-Tiu-Tiann International Festival of Arts, the cooperation with the cultural creative industries, the features of arts festival and the future plans with the current circumstance as examples. The research intends to discuss and investigate the effect of arts festival in cultural creative industries by analyzing Tua-Tiu-Tiann International Festival of Arts. The methods of document analysis and in-depth interviewing are meant to understand the progress, the running operations and the future plans. Based on the understandings above, the research aims to give Tua-Tiu-Tiann International Festival of Arts advice of development.
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賴沁沁. "Public Relations Strategy Research for Festival Events— Based on the Yi Lan International Children’s Folklore and Folkgame Festival in 2004." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/84087178914416746146.
Full textAbstract:
碩士佛光人文社會學院
傳播學研究所
92
Launched in 1996 by the Yi Lan County Government, the Yi Lan International Children’s Folklore and Folkgame Festival combines international folk dancing, water-playing activities, and cultural exchanges in one event. Each summer, this event attracts numerous tourists and contributes to the prosperity of Yi Lan’s economy. It has also created a great image for city of Yi Lan. The success story of the Yi Lan International Children’s Folklore and Folkgame Festival started a new trend in Taiwan. Every county and city government was encouraged by the experience in Yi Lan and started to hold various festival events. The key to the Yi Lan International Children’s Folklore and Folkgame Festival becoming the leader and the measuring stick is its public relation strategies. This case study is based on the research done on the Yi Lan International Children’s Folklore and Folkgame Festival in Year 2004. It employs in-depth interviews and secondary analysis method to explore different aspects of public relation strategies such as brand image, corporate sponsorship, and media interaction using the Children’s Folklore and Folkgame Festival information. The study also contains SWOT and PEST analysis to learn the event’s strengths, weaknesses, opportunities, threats, and its interactions with government politics, economics, social impact, science, and technology. The goal of the study is to provide every county, city, and private organization with a reference for formulating public relation strategies when holding different festival events. It was discovered in this study that the public relation strategies used include continuously providing innovative attractions, improving customer services, and building brand image. Through many years of successful operations, the Yi Lan International Children’s Folklore and Folkgame Festival has built up a strong brand image and the word-of-mouth has become the most valuable assets for the event. At the same time, the event seeks corporate sponsorship to get resources like display facility support, free media commercial slots, free supermarket advertising spots, shuttle train services, Internet links, and free products. All the resources acquired by corporate sponsorship provide the event with cost free and overall marketing network. To strengthen media interactions, daily press conferences are held to market the event with frequent media exposures. It was recommended that the Children’s Folklore and Folkgame Festival should make proper use of political, economic, social, and technology habitat to reinforce current strengths, eliminate weaknesses, take advantage of every opportunities, avoid threats, recruit professional public relation experts, and utilize the best market strategies. With all these efforts, the Children’s Folklore and Folkgame Festival will be able to make known to the world and hold a special place in the global art festivals.
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Lin, Shiso-chun, and 林曉君. "City Marketing Strategy- take Taipei International new row mian Festival for example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/6tv2yj.
Full textAbstract:
碩士國立中山大學
企業管理學系研究所
97
For Taiwanese new row mian is small food and is also one part of life and history. By promotion of Taipei International New row, Taiwanese can know and place importance on this traditional small food. In addition, Taipei International New row can improve the business of new row mian industry and city awareness of Taipei in the whole world. City Marketing become a top priority of each government. Therefore,in this thesis take Taipei International new row mian Festival for example and take advantage of research method, like observation, doing the literature review, case studies and interviews. I hope that this thesis can conduct the Key factor of City Marketing strategy, give some recommendations and references for research institution、non-governmental groups and government. I propose some recommendations as follows: 1、 Organization of plan group must be integrity and resources must be integrated 2、Give target market strong attraction and strengthen city position 3. Strengthen the connections with the product and target market
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Lee, Yi-Hui, and 李怡慧. "Event Marketing and Place Branding – Case Study of Taiwan International Balloon Festival." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/89ebxs.
Full textAbstract:
碩士國立臺灣大學
企業管理碩士專班
107
With the trend of globalization, cities, areas rather than countries, are increasingly becoming the principal protagonists between geographical regions. The competition among cities to establish their credentials as the best choice for prospective visitors, investors and talents will intensify as places focus on how to convey their competitive edge and relevance as a place brand. Even newly developing places can now compete with the charm and appeal of cosmopolitan cities. Unless the latter retain and enhance resources, outward migration is inevitable; residents wish for opportunity-filled places in order to exercise their individual skills and interests. This paradigm means that cities must proactively shape their images and influence what the world thinks of them and the local governments have to position and market themselves with strategic intent. Place branding is suggested as the appropriate strategy for cities to manage their images and increase reputation. Hosting events on a large scale, such as sport games, world expositions and or holding cultural and iconic festivals in recent years have become a key and efficient way of place branding and positive economic impacts. Based on service marketing mix, this study investigates the key factors of successful events through literature review on selected case “Taiwan International Balloon Festival” and interview of professionals from different standpoints of stakeholders in this case. Comprehensive guidelines and key factors of event marketing in such case are suggested as result and reference for organizers when they are making branding strategy and marketing plan in the future. In the end, this study addresses the future trends and event marketing tips and hope this article can be some help.