Dissertations / Theses on the topic 'Interal communication'
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Konečná, Dana. "Interní komunikace ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443024.
Full textMurphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.
Full textLeonard, Adam B. "Integral communication." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0004902.
Full textRathouský, Tomáš. "Internal Communication." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-194109.
Full textWelch, Mary. "Rethinking internal communication." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.504716.
Full textCarter, Styletta. "An Internal Communications Analysis of a U.S. Credit Reporting Agency." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/communication_theses/28.
Full textSuthers, Amber L. "Evaluating Effective Communication Methods: Improving Internal Communication." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etd/3293.
Full textKestic, Dino, and Jehona Behramaj. "Kvinnliga ledare kommunicerar : Motiv och former inom den svenska mediebranschen." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-23035.
Full textAhl, Annika. "Communication concerning internal information systems." Thesis, Linköpings universitet, Institutionen för teknik och naturvetenskap, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-96311.
Full textBergquist, Emilia. "Internal communication : - The employee perspective." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35966.
Full textKamali, Mikael, and Xiaohang Chen. "Internal Communication During the Budgeting Process : -A case study of developing a model for factors affecting internal communications during the budgeting process." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230127.
Full textMontsho, Richard Kgomotso. "Exploring internal communication within the government communication and information system." Thesis, University of Pretoria, 2013. http://hdl.handle.net/2263/32043.
Full textDissertation (MPhil)--University of Pretoria, 2013.
hb2013
Marketing Management
unrestricted
Andersson, Ola, and Niclas Larsson. "RSS – The future of internal communication?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-377.
Full textRSS is a format for easy information sharing between computers. A RSS-file, also known as a feed or a channel, consist of a list of items. The items are structured with XML-tags and have to be processed in some way before it can be read. RSS¬readers, web-browsers with RSS support and e-mail-clients with RSS support can be used to display the feed.
This thesis is focused to investigate if RSS can be used within an enterprise for internal communication. We look at different computer based communication tools that are available today and compare them with RSS. All the different tools has there advantages as well as disadvantages, we have tried to find out if there is room for one more information channel within an enterprise.
Our study shows that RSS is not suitable as a stand alone solution for internal combination. RSS main strengths lies in mass information that has to be pushed out in one direction.
Felle, Linn-Cecilie. "Internal Communication : What makes it flow?" Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for voksnes læring og rådgivningsvitenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-13882.
Full textZheng, Yumai. "Internal Communication from a Managerial Perspective." Thesis, Halmstad University, School of Social and Health Sciences (HOS), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2283.
Full textThe objective of this thesis is to conduct a research on Eleiko Sport AB’s internal communication from a managerial perspective. The focus of this analysis is to look at how the management and organisation are structured in Eleiko, how the members of the management team view and perceive internal communication, how the internal communication within this small organisation is organised, and which communication channels are being used and why.
Silva, Sara Marli MagalhÃes Belarmino da. "Internal communication in a public university." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3555.
Full textBuscou-se pesquisar o processo de comunicaÃÃo interna formal da Universidade Federal do Cearà com base na necessidade de se aperfeiÃoar a rede de comunicaÃÃo interna desta InstituiÃÃo, visando contribuir para a eficiÃncia dos serviÃos prestados à comunidade universitÃria. Diante desse contexto, o estudo teve como objetivo geral investigar os efeitos e fatores do processo de comunicaÃÃo interna formal da UFC, focalizando diferentes dimensÃes do seu aspecto operacional, no funcionamento dos serviÃos desempenhado pelos funcionÃrios tÃcnico-administrativos. Para tanto se realizou uma pesquisa bibliogrÃfica e documental. O fundamento teÃrico da pesquisa bibliogrÃfica incluiu a revisÃo dos seguintes tÃpicos: a Teoria da AÃÃo Comunicativa na perspectiva de Habermas (1987); os processos e barreiras comunicacionais relacionando-os com a gestÃo estratÃgica de recursos humanos e seus efeitos no processo de trabalho. Partindo da formataÃÃo do referencial teÃrico foram definidos os procedimentos metodolÃgicos à luz dos ensinamentos dos autores, Trivinos (1987); Gil (2002); Roesch (1999) e Cochran (1977). O estudo caracterizou-se quanto aos objetivos como pesquisa descritiva e exploratÃria, quanto a abordagem tÃcnica estudo de caso, a anÃlise dos resultados foi de natureza quantitativa. O mÃtodo para selecionar os funcionÃrios foi a amostra aleatÃria estratificada, considerando os funcionÃrios dos campi do Pici e Benfica, cujo instrumento utilizado para coleta de dados foi um questionÃrio. Os resultados da pesquisa revelam que o processo formal de comunicaÃÃo interna na UFC necessita ser reajustado e aperfeiÃoado. Os respondentes apontam como principais barreiras comunicacionais a ausÃncia de feedback e a falta de habilidade comunicativa. Este fato impacta na operacionalidade da InstituiÃÃo, refletindo na qualidade dos serviÃos, gerando ruÃdos, falhas no fluxo interno de comunicaÃÃo.
Vu, T. "Managing Vietnamese newsrooms : the role of internal communication." Thesis, University of Westminster, 2015. https://westminsterresearch.westminster.ac.uk/item/9ww8z/managing-vietnamese-newsrooms-the-role-of-internal-communication.
Full textHedwall, Anna, and Frida Nilsson. "Communicating leaders and leading communicators : A qulitative study with focus on internal communication and leadership during organizational change." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsforskning, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23807.
Full textThe aim with this study was to examine internal communication from a leader´s perspective in relation to organizational change. A qualitative method containing semi structured interviews was used and the empirical case was the Swedish Board of Agriculture. Nine leaders from different hierarchical levels were interviewed. The empirical material was thematised which lead on to several conclusions about internal communication. The scientific general systems theory of organizations was used and three topics were settled; communication, leadership and organizational change. These main themes were guidelines throughout the entire study. Three questions were formulated and the result showed how leaders are working with internal communication and which approach they take on in relation to their communicative assignment.
Tollstoy, Johanna, and Zara Thornsäter. "A Communicative Identity : A qualitative study of an organisation's creation and communication of their identity." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19092.
Full textWist, Dominic, Mark Schaefer, Walter Vogler, and Ralf Wollowski. "STG decomposition : internal communication for SI implementability." Universität Potsdam, 2010. http://opus.kobv.de/ubp/volltexte/2010/4078/.
Full textSTG-Dekomposition ist ein bewährter Ansatz zur Bewältigung der Komplexitätsprobleme bei der Logiksynthese von SI (speed independent) Schaltungen – ein robuster asynchroner (d.h. ohne Taktsignal arbeitender digitaler) Schaltungstyp. Allerdings können dabei Komponenten mit irreduziblen CSC-Konflikten entstehen. Durch Verallgemeinerung früherer Arbeiten wird gezeigt, wie solche Konflikte durch Einführung interner Kommunikation zwischen den Komponenten gelöst werden können, und zwar ausschließlich durch Verwendung an der Graphenstruktur ansetzender Verfahren.
Rajala, Inkeri. "Developing Internal Communication in Fast-changing Organizations." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-50821.
Full textDaly, F. D. "Internal communication and the management of change." Thesis, Queen's University Belfast, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.426799.
Full textReinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.
Full textPh.D.
Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational variations in the decision context. This framework was applied and analyzed within two contexts. The first essay examined the dynamics of internal customers’ propensity to “blow the whistle” on peer misconduct to organization higher-ups. These studies revealed that employees disclosed or withheld firm-damaging information based on the social and functional value characteristics presented in available communication options. The second essay examined the motivating factors behind front-line employees’ decisions to convey brand information to external customers. These studies showed that employees were driven by factors affecting the perceived intrinsic value of engaging in discussions about the brand topic, as well as the perceived extrinsic value of rewards expected as a result of having such customer interactions. Overall, this dissertation suggests that companies may enable the diffusion of company information by creating conditions that increase employees’ perceived value of engaging in brand communications.
Temple University--Theses
Sloberg, Hanna, and Sara Nilsson. "Internal Marketing Communication : Alpha, a Machinery Business." Thesis, Karlstads universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73548.
Full textMaric, Marina, and Emelie Bernsson. "Internal Communication in a Global Change Project." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10682.
Full textHindström, Jakob, and Johan Tullström. "Internal Communication and Employee Perceptions during Acquisitions." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355629.
Full textMmope, Phumzile Pheladi. "The role of senior managers at the North-West University in internal communication and employee engagement / P.P. Mmope." Thesis, North-West University, 2010. http://hdl.handle.net/10394/3138.
Full textThesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.
Davidsson, Pantea Sara. "Analysis of internal communication at a transport company." Thesis, Linköpings universitet, Institutionen för teknik och naturvetenskap, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-97865.
Full textBrist på och behov av ett fungerande kommunikationssystem gav upphov till detta examensarbete, som görs på beställning av JAB Shipping AB (JAB). Det är ett transportföretag som behöver ett skräddarsytt kommunikationssystem för bästa resultat av sina tjänster och för att sänka underleverantörskostnaderna. Examensarbete syftar till att analysera verksamheten med hjälp av förändringsanalys (SIMmetoden) och arbeta fram en kravspecifikation på ett kommunikationssystem. I denna rapport redovisas vilka brister det nuvarande systemet har, vilka behov och önskningar på det nya systemet som finns, kravspecifikationen som systemet ska byggas efter och hur PocketMobile Communications AB, uppdragstagaren, förverkligade kravspecifikationen. Rapporten avslutas med en uppföljning av hur det nya systemet har förbättrat verksamheten. Examensarbetet dokumenterar framtagningen av en kravspecifikation till ett tillfullo nyttbar webbaserat boknings- och kommunikationssystem som passade alldeles utmärkt för JAB:s transporttjänster.
Kaluarachchi, Eraj Dulip. "Digital pulse interval modulation for optical communication systems." Thesis, Sheffield Hallam University, 1997. http://shura.shu.ac.uk/9101/.
Full textWeber, Lydia, and Dominique Kuehn. "The Challenges of Internal Communication about Environmental Sustainability." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-257380.
Full textSafarova, Julia, and Jenny Holmin. "Appropriateness of Internal Communication Channels : A Stakeholder Approach." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-261086.
Full textQuinn, Dennis. "Auditing internal communication in a major police organisation." Thesis, University of Ulster, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365421.
Full textMäkinen, A. (Anna). "Development of internal communication policy in growth enterprise." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201809052711.
Full textHume, Jessica Mary. "Strategic internal communication in international non-governmental organisations." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24843.
Full textDissertation (MPhil)--University of Pretoria, 2010.
Communication Management
MPhil
Unrestricted
Sriyothin, S. "Influence of internal communication on employees' brand outcomes." Thesis, University of Salford, 2016. http://usir.salford.ac.uk/39998/.
Full textLiu, Sisi. "Securing Wireless Broadcast Communications against Internal Attacks." Diss., The University of Arizona, 2012. http://hdl.handle.net/10150/228114.
Full textLoberg, Johan. "OK generations, interact! : A quantitative case study on motivations, employer engagement, perceptive and technical affordances on internal social media from a generational perspective." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78237.
Full textFramgångsrika fall av implementering av interna sociala medier motiverar och engagerar anställda i den växande digitala världen. Det ger dem tillräckliga verktyg för att utbyta färdigheter och samarbeta på dessa plattformar. Till exempel kan de bygga relationer med sina kollegor och arbetsgivare (relatedness), lära sig och dela sina färdigheter och expertis (competence). I tider med allt mer fjärrarbete kan interna sociala medier underlätta för alla delar inom organisationen att hålla kontakten och samarbeta med varandra. Dessa plattformar är också berikade med tekniska funktioner som gör det möjligt för användare att interagera med varandra på olika sätt. Det ger också möjligheter för visual storytelling att förbättra och stärka kommunikationen som sker på interna sociala medier. Plattformarna är utmanande eftersom det är svårt att engagera och motivera de olika åldersgenerationer som finns, där de alla har olika teknisk erfarenhet och det finns kulturella skillnader. Detta är en kvantitativ fallundersökning genomförd för ett större företag, baserad på teorier som self determination theory, employer engagement och affordances. Studien bidrar till med forskning till befintlig litteratur genom att förstå generationernas motivation och engagemang på interna sociala medier, i kontrast till befintlig forskning på privata sociala medier. Den analyserar också hur professionell och privat användning är relaterad till employer engagement. Slutligen, studeras vilka interaktioner och format som är mest värdefulla för varje generation baserat på konceptet affordances. Studien analyserar ett urval av 330 respondenter som har samlats in via företagets interna sociala medier (Workplace). Generationerna som kommer att undersökas kommer från de äldsta Baby Boomers, Generation X, Millennials och yngsta Generation Z. Det slutliga resultatet visade låg deltagarfrekvens av Generation Z, vilket ledde till att dessa deltagare kombinerades med Millennials i analysen. Resultaten visade att Generation X är mest motiverade att utbyta färdigheter och kompetens på Workplace (Competence), Baby Boomers and Millennials och Generation Z var mindre motiverade att använda det i allmänhet. Men Baby Boomers var lite mer motiverade av relatedness. Resultatet visar också att det finns en stark koppling mellan användning av sociala medier och employer engagement. De mest värdefulla funktionerna för alla generationer var kommentarsfunktionen och de är alla överens om att videon är det bästa sättet att kommunicera på interna sociala medier.
Riihimäki, Jessica. "Performing internal communication with the help of digital tools : A study of how employees utilize internal communication together with digital tools." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-328579.
Full textKreü, Emma. "En studie av den interna kommunikationen på Skatteverket." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7700.
Full textAbstract
Title:A study of the internal communication at The Swedish Department of Taxes (En studie av den interna kommunikationen på Skatteverket)
Number of pages: 36 (52 including enclosures)
Author: Emma Kreü
Tutor: Peder Hård af Segerstad
Course: Media and Communication Studies C
Period: Atumn 2006
University: Division of Media and Communication, Department of Information Sciense,Uppsala University
Purpose/Aim: To resarch the internal communication within The Swedish Department of Taxes and the relationship between information sender and reciver.
Material/Method: By contedning critical discourse analysis on The Swedish Department of Taxes’ policy for internal communication and accomplish interviews with co-wokers in position of reciving information, in position of sending information and section managers.
Main Results: The co-workers in position of reciving information felt they had a good communicational relastionship with their closest section manager, but not with the upper management.
Keywords: Internal communication, communicational leadership, organizational communication.
Ziuraite, Jurgita. "Relationships of internal organizational communication, performance and work motivation." Thesis, Växjö University, School of Social Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2639.
Full textCommunication is one of successful functioning organization‘s elements. Many companies‘ managers comprehended that when communicating effectively, organization can achieve more during a shorter period of time. Current study aimed to determine internal organizational communication, motivation and performance relationships as well as present a model reflecting them. Employees of the same organization participated in the research. 54 employees filled in questionnaire which included Communication Satisfaction Questionnaire, Work Preference Inventory to measure intrinsic and extrinsic motivation, Extended Delft Measurement Kit General Performance subscale. Demographic questions were included as well. After performing data analysis, the study found that only satisfaction with media quality differs in groups according gender. Men were more satisfied with media quality than women. Higher satisfaction with personal feedback and communication with a supervisor was related to lower extrinsic motivation. Higher intrinsic motivation was related to higher subjective performance. An internal organizational communication, work motivation and performance model was developed using structural equation modeling.
Wist, Dominic, and Ralf Wollowski. "STG decomposition : avoiding irreducible CSC conflicts by internal communication." Universität Potsdam, 2007. http://opus.kobv.de/ubp/volltexte/2009/3296/.
Full textTumbare, Nina. "An internal communication assessment of the Lilongwe City Assembly." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2509.
Full textInternal communication has the potential of improving the ability of local authorities to deliver effective and efficient basic services. Local authorities are the pillar upon which governments rely to champion the decentralisation process which has been widely hailed as enabling service delivery to the communities. The Lilongwe City Assembly recognises the need to address internal communication issues, but have neither carried out any meaningful analysis of its internal communication nor has it developed an internal communication plan or guidelines. The communication audit methodology is relatively unknown in the public sector in Malawi and it is hoped that this study brings to light the advantages of giving organisational communication its deserved role in activities of the public sector. It is hoped that this study would be replicated in the remaining 38 local assemblies with a view to improving service delivery. This study assessed the internal communication of the Assembly as part of a broader perspective of organisational communication. Specifically, it measured the effectiveness of internal communication at the Lilongwe City Assembly. The methodology involved measuring the perceived current and ideal amounts of information in eight fundamental areas of internal communication, namely receiving information from others, sending information to others, action on information sent, channels of communication, communication relationships, communication and work satisfaction, timeliness of information received from key sources and sources of information. Findings from a sample of 186 respondents of the Assembly indicated a great need to receive information and to interact with Assembly management more frequently than what is happening currently. The communication between subordinates and co-workers seems to be satisfactory. However, the majority of respondents expressed the need to engage with Assembly management on a number of key issues, including staff welfare, salaries and benefits. In addition, a concern about the inability of employees to master the English language was cited as reducing the capacity of the Assembly to fully implement its work activities.
cmc2010
Campbell, Kelly A. "Looking Inward| Higher Education Public Relations and Internal Communication." Thesis, Western Michigan University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13877001.
Full textThere has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need to understand the strategic direction of the organization. Strategic communication of this nature can be accomplished with them via internal communication, and that falls under the domain of the public relations entity on campus.
This study seeks to examine how senior level public relations practitioners in higher education develop and carry out their internal communication responsibilities to employees. Understanding was sought regarding the practitioners’ beliefs and practices regarding: (a) public relations as a strategic management function; (b) the role of relationship management within public relations; and (c) whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment.
This study also looked at common and unique elements of practice, how higher education public relations practitioners define best practices, and whether they coordinate internal communication with other entities within their college or university and analyzes some demographic data regarding the career paths and education of the practitioners. It concludes that, while the participants in the study were operating with direct reporting to the president of their respective universities, and that all participants demonstrated working in a strategic capacity, none had documented communication processes with respect to internal audiences, and few had formal methods in place to evaluate the success of their efforts. In addition, none had well-formulated and strategic processes in place with respect to whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment.
Tange, Lotte, Annika Löwgren, and Ted Jan Post. "Internal Corporate Communication : Aligning Employees for Strategic Sustainable Development." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-16400.
Full textKöllner, Karl, and Julia Hofvendahl. "Constructing authenticity : A qualitative study of internal CSR communication." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-57070.
Full textCorporate social responsibility (CSR) har ökat kraftigt bland organisationer vilket har lett till ett stort antal CSR program som inte kunnat uppfylla intressenternas förväntningar (McShane & Cunningham 2012). Anledningen är att intressenterna blir allt mer skeptiska gällande vilket organisationers verkliga syfte är till att driva CSR program (Arendt & Brettel 2010). Intressenternas skepticism grundas i att företag kan välja att agera i eget intresse för att skapa en förbättrad image istället för ren välvilja. Därmed agerar inte företagen i linje med deras kommunicerade CSR (Porter & Kramer 2011). Däremot kan en välutvecklad CSR öka attraktionskraften och skapa samhörighet mellan organisationen och intressenterna. CSR har därför blivit erkänt som ett av de viktigaste verktygen för företag att använda för att förbättra företagens image (Arendt & Brettel 2010). Den här uppsatsen ämnar att skapa en förståelse för utvecklingen av CSR eftersom organisationer måste kontinuerligt välja mellan att följa vinstdrivande initiativ eller följa krav från olika intressentgrupper. För att avgöra om den CSR som kommuniceras är i linje med vad organisationer utger sig för att vara, kan autenticitet ses som ett lämpligt verktyg att utgå från (Harvey et al. 2007). Syftet med studien är att undersöka CSR ur ett marknadsföringsperspektiv samt hur autenticitet kan konstrueras inom intern CSR kommunikation. Genom att undersöka syftet kommer teori att skapas för att visa hur autenticitet kan alstras i intern CSR kommunikation samt hur CSR kan kommuniceras inom organisationer. Ett kvalitativt tillvägagångssätt har använts. Primär data har samlats in med hjälp av semi-strukturerade intervjuer som utfördes på företaget Grant Thornton. Respondenterna bestod av åtta individer med anställning på olika positioner inom företaget. Fem mekanismer har kunnat påvisas som beskriver hur företag kan arbeta med att integrera CSR i organisationen. Tre funktioner har också utvecklats som påvisar hur autenticitet kan skapas inom organisationer i samband med CSR.
LaBarge, Monica Claire. "Integral affect and attitude strength in health communications /." view abstract or download file of text, 2007. http://proquest.umi.com/pqdweb?did=1421612801&sid=1&Fmt=2&clientId=11238&RQT=309&VName=PQD.
Full textTypescript. Includes vita and abstract. Includes bibliographical references (leaves 189-197). Also available for download via the World Wide Web; free to University of Oregon users.
Albertsson, Maja, and Frida Lindfors. "Det digitala arbetslaget : En studie om mellanchefers upplevelser kring att leda på distans under covid-19-pandemin, utifrån en organisation i försäkringsbranschen." Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446361.
Full textEriksson, Lena, and Rickard Holmgren. "Internal Communications : A way to transfer corporate identity at Riksbyggen." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11768.
Full textPurpose: The purpose of this thesis is to investigate the role that internal marketing and internal communications play in transferring the corporate identity to the members of the organization
Background: Having a strong corporate identity can be a competitive advantage. However, few organizations are willing to devote the time and money it takes to ensure that everyone within the organization are fully aware of the corporate identity. One way to spread the corporate identity within the organization is through internal marketing. Many different activities fall under the concept internal marketing one of them being internal communications. One problem with this is that most organizations are more willing to make sure that their external stakeholders know of their corporate identity and they willingly throw money into advertising campaigns without informing the employees.
Method: The investigation is based on a qualitative method in form of a case study where Riksbyggen was used. Five employees were interviewed and the results are presented in the empirical findings. Later the data was analyzed along with the frame of reference.
Conclusion: The research found that Riksbyggen does not use their internal marketing to a large extent to spread their corporate identity. They use other internal marketing activities, e.g. internal training, bonus system, health care and funding to take courses that are unrelated to their work. The evidence that those activities actually spread the corporate identity might not be clearly visible to everyone. However, when analyzing Riksbyggen’s values, vision, history and through interviewing the employees it was clear that they embodied the corporate identity of Riksbyggen.
Westman, Daniel, and Peter Lindfors. "Leaders and Social Media : Improving HRM through better internal communication." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60694.
Full textKovac, Senad, and Mikael Holmgren. "Analysis of internal communication : case study Sandvik SMT Market Service." Thesis, University of Gävle, Department of Technology and Built Environment, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-736.
Full textLarge scale companies have massive information flows in their administrative
departments. This often creates problems when there is a lack of communication both
internally and with internal partners such as sales units.
Sandvik SMT Market Service (SBMS) is no exception in this case. They got big
problems with their communication with the sales units especially when it concerns the
mail traffic and routing of information. Today SBMS have three regional mailboxes
where the SU’s (Sales Unit) send their mails depending on which region they belong to.
This structure does not function as intended and creates an overload which leads to long
response times.
Therefore the market service manager Jonas Hofvenstam wanted us to investigate this
problem area with the possibility of segmenting the mailboxes including a tagging system
and to perform a review of the sales tools portal in order to shorten the response times
and decrease the mail traffic.
The outcome of this paper was suggestions/proposals regarding how to structure the
common mailboxes, illustration of a tagging system for the mails and suggestions of how
to improve the sales tools portal. We also made recommendations on how to take these
suggestions into action including step by step instructions to make it easier when
performing an implementation.