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Journal articles on the topic 'Interactivity'

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Published: 4 June 2021
Last updated: 31 August 2024

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1

Dysart, Joe. "Interactivity." Journal of Restaurant & Foodservice Marketing 3, no. 1 (November 24, 1998): 77–81. http://dx.doi.org/10.1300/j061v03n01_06.

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Dysart, Joe. "Interactivity." netWorker 2, no. 5 (November 1998): 30–37. http://dx.doi.org/10.1145/289165.289175.

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Stromer-Galley, Jennifer. "Interactivity-as-Product and Interactivity-as-Process." Information Society 20, no. 5 (November 2004): 391–94. http://dx.doi.org/10.1080/01972240490508081.

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4

Amankwah, Adwoa Sikayena, and Blessing Mbatha. "Interactivity gratifications." Communicare: Journal for Communication Studies in Africa 40, no. 1 (October 5, 2022): 107–28. http://dx.doi.org/10.36615/jcsa.v40i1.1514.

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The study explored how the interactive attributes of new media technologies influence thegratification-seeking behaviour of millennials. Using a mixed methods approach, it employed asurvey and focus group interviews to collect data from university students. From a population of2 400 university students from the Political Science Department of a renowned public universityin Ghana, 400 students were systematically sampled for the survey, while 40 students werepurposively selected for focus group discussions. The findings indicate that the interactive featuresof the technologies produced emerging social and psychological gratifications in millennialsby projecting them as purposeful, and active in deploying symmetric political communicationrepertoires. The practical implication of this is that political leaders need to invigorate their electoralcommunication repertoires both in substance and in depth by deploying the heuristic attributes ofthe new technologies to facilitate the awakening of visceral responses in millennials and get themto engage in e-politics.
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5

Heath, Christian, and Dirk vom Lehn. "Configuring 'Interactivity'." Social Studies of Science 38, no. 1 (February 2008): 63–91. http://dx.doi.org/10.1177/0306312707084152.

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6

Rafaeli, Sheizaf, and Fay Sudweeks. "Networked Interactivity." Journal of Computer-Mediated Communication 2, no. 4 (June 23, 2006): 0. http://dx.doi.org/10.1111/j.1083-6101.1997.tb00201.x.

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7

DOWNES, EDWARD J., and SALLY J. McMILLAN. "Defining Interactivity." New Media & Society 2, no. 2 (June 2000): 157–79. http://dx.doi.org/10.1177/14614440022225751.

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8

Stouppe, Jeffrey R. "Measuring interactivity." Performance Improvement 37, no. 9 (November 1998): 19–23. http://dx.doi.org/10.1002/pfi.4140370907.

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9

Kawash, Samira, Guillermo Gomez-Pena, Roberto Sifuentes, and Sara Shelton Mann. "Interactivity and Vulnerability." PAJ: A Journal of Performance and Art 21, no. 1 (January 1999): 46. http://dx.doi.org/10.2307/3245980.

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10

Cumpstey, Marian. "What price interactivity." Journal of Audiovisual Media in Medicine 10, no. 2 (January 1987): 59–60. http://dx.doi.org/10.3109/17453058709150291.

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11

Aparici, Roberto, and Marco Silva. "Pedagogy of Interactivity." Comunicar 19, no. 38 (March 1, 2012): 51–58. http://dx.doi.org/10.3916/c38-2012-02-05.

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This paper analyzes the pedagogy of transmission, with its unidirectional nature and features that it has in common with traditional media, and the pedagogy of interaction, one of participation, dialogue and co-authorship which harmonizes with the principles of Web 2.0. New media have implemented new communication models that allow every citizen to become a potential media communicator. This communicative ecosystem suggests a society of communicators in which everyone feeds each other with his or her creations and shares individual and collective knowledge. We review communication practices that utilize feedback as a strategy of interaction, when in fact these practices still favor the perspective of the sender. We then propose a model for the collective power of knowledge called the «feed-feed model», based on the individual and collective construction of knowledge. This knowledge, which can be organized in a virtual or real setting, characterizes the fundamental principles of interactivity, even though some sectors still view these as marketing strategies. We examine the virtual silence that exists in the culture of participation, and its implications for educommunication. The article concludes with a search for other pedagogical models, and the analysis of the consequences of perpetuating the transmission model in the face of the possibilities offered by the pedagogy of interaction. En este artículo se analizan la pedagogía transmisiva, caracterizada por su sentido unidireccional, que tiene algunos rasgos comunes con los medios de comunicación, y la pedagogía interactiva, caracterizada por la participación, el diálogo, la coautoría que tiene rasgos comunes con los principios de la Web 2.0. Los nuevos medios ponen en práctica modelos comunicativos que permiten que cada ciudadano pueda ser, potencialmente, un medio de comunicación. Este ecosistema comunicativo permite pensar en una sociedad de comunicadores donde todos alimentan con sus creaciones y participaciones los saberes individuales y colectivos. Se hace una revisión de las prácticas comunicativas que utilizan la retroalimentación (feed-back) como estrategia de interacción, cuando en verdad no dejan de ser un refuerzo planteado desde la óptica del emisor, y se ofrece una propuesta centrada en la alimentación de saberes colectivos que denominamos «modelo feed feed», basado en la participación individual y colectiva para la construcción de conocimientos. Estos saberes, que pueden organizarse presencial o virtualmente, caracterizan los principios fundamentales de la interactividad, que para algunos sectores no deja de ser una estrategia de marketing. En la cultura de la participación se hace referencia al silencio virtual y a sus consecuencias en el campo de la educomunicación. El artículo concluye con las búsqueda de otros modelos pedagógicos, y con el análisis de las consecuencias que implicaría seguir reproduciendo el modelo transmisivo frente a las posibilidades que ofrece la pedagogía de la interactividad.
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12

Wang, Kevin Y., Hyung Min Lee, David Atkin, and Cheonsoo Kim. "Mapping Web Interactivity." International Journal of E-Politics 4, no. 4 (October 2013): 39–55. http://dx.doi.org/10.4018/ijep.2013100104.

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This paper explores the use of interactive communication and dialogic relationship building strategies on political campaign Web sites. In contrast to presidential races that often feature substantially more sophisticated campaign Web sites, congressional candidates’ ability and willingness to use the Web as an electioneering tool has varied greatly. The present research sought to address two broad research questions: 1) how candidates from the same electoral districts used their Web sites during the 2006 and 2010 congressional elections; and 2) to what extent could several candidate and district level variables explain the differences in Web utilization. A typology was proposed to examine the first question, while content analysis was performed to collect empirical data that addressed the second question. Results indicate that while the use of interactive Web strategies may be concentrated among candidates with certain characteristics in 2006, the adoption of social media in political campaigns has trickled down from the presidential level, and that interactive tools have become a norm in the 2010 congressional election, with virtually no observable differences emerging among candidates. Theoretical and practical implication for online political public relations is discussed.
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13

Carroll, Brian, and R. Randolph Richardson. "Identification, Transparency, Interactivity." International Journal of Interactive Communication Systems and Technologies 1, no. 1 (January 2011): 19–35. http://dx.doi.org/10.4018/ijicst.2011010102.

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This article explores traditional conceptualizations of credibility relying on quantitative and qualitative analyses of data collected by the Institute for the Future of the Book, which conducted an online survey of readers of Pharyngula and Informed Comment, two popular, widely read, single-author blogs. The results suggest that a new pattern for online information credibility is emerging for blogs that supplements credibility’s traditionally understood dimensions of expertise, accuracy, and absence of bias with new, medium-specific or medium-enabled dimensions, including interactivity, transparency and, perhaps most significantly, identification. The responses indicate that mainstream news media may want to adopt more of the principles and techniques of blogging and readers of the two blogs appreciate the conversation each author facilitates. This preference for real human voices, especially when combined with the explosion of interest in and use of online social networks like Facebook and Twitter, indicates the need for a “re-voicing” of journalism.
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14

Mayer, Paul A. "Computer-Mediated Interactivity." Convergence: The International Journal of Research into New Media Technologies 4, no. 3 (September 1998): 40–58. http://dx.doi.org/10.1177/135485659800400306.

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15

Tronstad, Ragnhild. "Interactivity that matters." Teatervitenskapelige studier, no. 6 (October 1, 2022): 5–18. http://dx.doi.org/10.15845/tvs.v.3645.

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Skilfully applied, interactivity is an ingredient that may boost engagement and enhance the performance experience of a young audience. However, it can also lead to confusion, banalization and even embarrassment. What are the parameters for interactivity to be experienced as meaningful, and when is it unproductive? In this article I shall address how conceptions of artistic quality is challenged by contemporary practices of interactivity and audience participation in theatre for young audiences. The question will be discussed in relation to three performing arts productions presented in The Cultural Schoolbag (TCS): One participatory theatre performance and two interactive digital productions. The latter two were developed as part of Kulturtanken – Arts for Young Audiences Norway’s 3-year development project in digital mediation, FoNT (Formidling og Ny Teknologi/Mediation and New Technology). Equipped with theories of games and play, I shall discuss how the three projects succeed in presenting the kids with opportunities for meaningful interaction. I conclude by pointing out some of the parameters that are vital in order to provide meaningful interaction in performing arts aimed at a young audience – interactions that matter.
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16

Spevack, Samuel C., J. Benjamin Falandays, Brandon Batzloff, and Michael J. Spivey. "Interactivity of language." Language and Linguistics Compass 12, no. 7 (May 31, 2018): e12282. http://dx.doi.org/10.1111/lnc3.12282.

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17

Boyarski, Dan. "What Is Interactivity?" Design Management Journal (Former Series) 8, no. 3 (June 10, 2010): 41–45. http://dx.doi.org/10.1111/j.1948-7169.1997.tb00169.x.

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18

Smuts, Aaron. "What Is Interactivity?" Journal of Aesthetic Education 43, no. 4 (2009): 53–73. http://dx.doi.org/10.1353/jae.0.0062.

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19

SUZUKI, Kaori. "Digital-based Interactivity." Journal of Digital Games Research 4, no. 2 (2010): 23–28. http://dx.doi.org/10.9762/digraj.4.2_23.

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20

Gonsalves, Tina. "Empathy and interactivity." Computers in Entertainment 8, no. 1 (October 2010): 1–14. http://dx.doi.org/10.1145/1857940.1857943.

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21

Hausenblaus, Michael, and Frank Nack. "Interactivity = Reflective Expressiveness." IEEE Multimedia 14, no. 2 (April 2007): 1–7. http://dx.doi.org/10.1109/mmul.2007.37.

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22

Gahrn-Andersen, Rasmus. "Interactivity and Languaging." Chinese Semiotic Studies 15, no. 4 (November 26, 2019): 653–74. http://dx.doi.org/10.1515/css-2019-0033.

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Abstract This paper clarifies the relation between interactivity and languaging. Hitherto proponents of interactivity have tacitly distinguished between two ways in which “interactivity” can be used. While sometimes espousing a wide view, empirical work on the phenomenon has focused on interactivity in a much narrower sense. Having clarified this distinction, I pursue the more important wide sense in tracing the role of interactivity to the emergence of languaging in early infancy. Occurrences of interactivity allow the child to orient toward nonlocal events and resources that, gradually, enable his or her experience to draw on linguistic denotation and an emerging sense of personhood. Finally, I propose that this can be understood in relation to existential meaning. When considered as intrinsic to both languaging and interactivity, such meanings can guide how wordings are brought into play as people attune to cultural norms and expectations.
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23

Shao, Ling, Qi Tian, Alberto del Bimbo, and Changsheng Xu. "Intelligent multimedia interactivity." Pattern Recognition Letters 33, no. 4 (March 2012): 371–72. http://dx.doi.org/10.1016/j.patrec.2011.09.011.

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24

Birringer, Johannes. "Dance and Interactivity." Dance Research Journal 36, no. 1 (2004): 88–111. http://dx.doi.org/10.1017/s0149767700007580.

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A growing number of practitioners in the international community of choreographers and performers has begun to experiment with computer-assisted work linking dance and new technologies. This hardly comes as a surprise, since dance-on-film and videodance had already attracted considerable attention, at least since the 1980s. Earlier experiments, such as the astonishing films by Maya Deren, take us back to the 1940s, and today's motion capture-based animations find their historical roots in late nineteenth century motion studies in chronophotography and early cinema (Muybridge, Marey, Méliès). Furthermore, dancemakers, researchers, and teachers have used film or video as a vital means of documenting or analyzing existing choreographies. Some scholars and software programmers published tools (LabanWriter, LifeForms) that attracted attention in the field of dance notation and preservation as well as among choreographers (e.g., Merce Cunningham) who wanted to utilize the computer for the invention and visualization of new movement possibilities.
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25

Katz, Helen. "Interactivity in 2000." Journal of Interactive Advertising 1, no. 1 (September 2000): 78–85. http://dx.doi.org/10.1080/15252019.2000.10722045.

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26

Sundar, S. Shyam, and Jinhee Kim. "Interactivity and Persuasion." Journal of Interactive Advertising 5, no. 2 (March 2005): 5–18. http://dx.doi.org/10.1080/15252019.2005.10722097.

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27

W., G. "Interactivity and Impact." Cornell Hotel and Restaurant Administration Quarterly 36, no. 4 (August 1995): 96–1. http://dx.doi.org/10.1177/001088049503600426.

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28

xtine. "Commentary, Analog Interactivity." Visual Communication Quarterly 16, no. 3 (September 11, 2009): 130–33. http://dx.doi.org/10.1080/15551390903097190.

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29

Sarkis, Mona. "Interactivity Means Interpassivity." Media Information Australia 69, no. 1 (August 1993): 13–16. http://dx.doi.org/10.1177/1329878x9306900104.

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30

Considine, Mark, and Jenny M. Lewis. "Networks and Interactivity." Public Management Review 14, no. 1 (January 2012): 1–22. http://dx.doi.org/10.1080/14719037.2011.589613.

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31

Knochel, Aaron D. "Interactivity in Desire." Research in Arts and Education 2014, no. 2 (September 1, 2014): 99–115. http://dx.doi.org/10.54916/rae.118798.

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32

SMUTS, AARON. "What Is Interactivity?" Journal of Aesthetic Education 43, no. 4 (December 1, 2009): 53–73. http://dx.doi.org/10.2307/25656247.

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GW. "Interactivity and impact." Cornell Hotel and Restaurant Administration Quarterly 36, no. 4 (August 1995): CO3. http://dx.doi.org/10.1016/0010-8804(95)90117-5.

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34

Day, George S. "Organizing for interactivity." Journal of Interactive Marketing 12, no. 1 (January 1998): 47–53. http://dx.doi.org/10.1002/(sici)1520-6653(199824)12:1<47::aid-dir5>3.0.co;2-b.

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Day, George S. "Organizing for interactivity." Journal of Interactive Marketing 12, no. 1 (1998): 47–53. http://dx.doi.org/10.1002/(sici)1520-6653(199824)12:1<47::aid-dir5>3.3.co;2-2.

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36

Yang, Fan, and Fuyuan Shen. "Effects of Web Interactivity: A Meta-Analysis." Communication Research 45, no. 5 (March 27, 2017): 635–58. http://dx.doi.org/10.1177/0093650217700748.

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Over the last few years, significant research has been conducted to examine the impact of web interactivity. However, mixed results have been found regarding why and how web interactivity could affect users’ attitudes and other psychological responses. This meta-analysis reviewed prior research that examined the extent to which web interactivity could affect various psychological outcomes and how such effects would differ due to several moderating variables. Our analysis of the results in 63 studies ( N = 13,484) suggested that across studies, web interactivity was significantly correlated with user enjoyment, positive attitudes, and desirable behavioral intentions. However, interactivity did not necessarily increase cognitive elaboration, knowledge acquisition, and information recall. While modality interactivity appeared to be more effective than source interactivity and message interactivity, perceived interactivity was significantly more effective than objective interactivity. Furthermore, extremely high levels of web interactivity were not as effective as have been anticipated.
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37

Jevremović, Milica, Nada Staletić, Gheorghe Orzan, Milena P. Ilić, Zorica Jelić, Cristina Teodora Bălăceanu, and Oana Valeria Paraschiv. "Predicting User Behaviour Based on the Level of Interactivity Implemented in Blockchain Technologies in Websites and Used Devices." Sustainability 14, no. 4 (February 15, 2022): 2216. http://dx.doi.org/10.3390/su14042216.

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Today’s business development processes force companies to find ways to increase the level of interactivity of their products with consumers. One of the ways that companies communicate interactively with users is communication via websites; another way is using a channel that makes the customer more loyal to the company. The aim of this paper is to point out the differences between the effects that interactive and non-interactive blockchain technologies have on users and their behavior, as well as to determine whether the same degree of interactivity is achieved with users who use the same site via computers or mobile phones. For this purpose, three models by Song, Liu, and Wu were compared, which gives this paper a superior precision and depth of research regarding the above-mentioned problem. Furthermore, the contributions of the paper are reflected in a comprehensive and detailed review of previous research on the topic of interactivity and the importance of using a website, showing the specific effects expected from users after the introduction of interactive website features, as well as indicating a difference in customer perception and behavior after using a different site search device.
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38

Myoung-Yong Um. "Effect of Interactivity on Enjoyment and Satisfaction: Focusing on Steuer's Interactivity." E-Business Studies 14, no. 5 (December 2013): 73–90. http://dx.doi.org/10.15719/geba.14.5.201312.73.

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39

Ligaraba, Neo, Aqeelah Mohammed, and Husnaa Mohamed. "The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective: The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective." IROCAMM-International Review Of Communication And Marketing Mix 2, no. 7 (2024): 105–27. http://dx.doi.org/10.12795/irocamm.2024.v07.i02.06.

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TikTok has become highly popular among young consumers, offering a valuable platform for brands to partner with influencers. This paper investigates the effect of TikTok fashion influencer interactivity on brand and behavioural outcomes of young consumers. The quantitative data were collected from 233 TikTok fashion influencer followers, using convenience sampling technique. The relationships among variables were tested using structural equation modelling Smart PLS 4.0 and the Statistical Package for the Social Sciences version 28. The results indicate that influencer interactivity has a positive and significant effect on brand credibility. Furthermore, brand credibility significantly and positively influenced customer brand engagement. Customer brand engagement is found to be a significant mediate between brand image and purchase intention. Leveraging interactive influencers can enhance brand credibility, and as brand credibility increases, so will customer brand engagement, brand image and purchase intention. These findings can guide marketers to make informed decisions when choosing effective interactive influencers. This study provides a better understanding of the impact of influencer interactivity which will be helpful to marketers in developing an effective TikTok marketing strategy. This study contributes the influencer marketing literature by proposing a model to understand how influencer interactivity can influence behavioural outcomes.
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40

Fahmy, May M., and Ahmed I. Ghoneim. "The Impact of Interactivity on Advertising Effectiveness of Corporate Websites: A Mediated Moderation Model." International Journal of Marketing Studies 8, no. 5 (September 22, 2016): 41. http://dx.doi.org/10.5539/ijms.v8n5p41.

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<p>Interactivity is identified as a key component in the new media; however, the complex relationship between interactivity and advertising effectiveness measures has yielded inconclusive results. The purpose of this study is to perform a systematic investigation of the underlying mechanisms between the actual interactivity and the advertising effectiveness measures.</p><p>This paper proposes a model that empirically examines the role of the perceived interactivity in mediating the impact of actual interactivity on advertising effects; moreover, it studies the moderating role of individual differences on perceived interactivity. The empirical evidence indicates that perceived interactivity mediates the relationship between actual interactivity and purchase intention, the attitude towards the brand, and the attitude towards the website; additionally, it reveals that age plays a significant moderating role between actual and perceived interactivity. Thus, the mediated moderation model is supported. Furthermore, this paper tackles the implications of the interactivity theory building in the practice of marketing communications and interactive advertising.</p>
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41

Ерғалиев, Қуаныш, and Қасым Мухитов. "ҚАШЫҚТАН БІЛІМ БЕРУДЕГІ ИНТЕРАКТИВТІЛІК МАҢЫЗЫ." LANGUAGE AND LITERATURE: THEORY AND PRACTICE 102, LANGUAGE, LITERATURE (April 6, 2023): 32–39. http://dx.doi.org/10.52301/2957-5567-2023-2-32-39.

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The issues of interactivity importance in distance learning system including distance learning in schools are considered in the given paper. In addition, the features of interactivity applying in traditional classes and in distance learning process are described. The authors study the problems related to innovative technologies, interactivity making complexities, interactive teaching advantages, teacher actions in the management of learning process, learners motivation and assessment principles. Besides, the review of distance learning history and development is conducted. The interactivity in a narrow sense can be called as a dialogue, although in a broad sense it is a multi dialogue made by a subject using accessible means and methods. As the most effective sides of interactive learning, learners ability of creative thinking, critical judgement, listening to each other, choice making and self management should be highlighted. As a result of the research, we have revealed that the interactive learning methods contributes to the formation of learners’ communicative and personal competences. In addition, the fact that the interactivity is the foremost factor of distance learning has been proven
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42

Niu, Zhaomeng, Jessica Fitts Willoughby, Elliot J. Coups, and Jerod L. Stapleton. "Effects of Website Interactivity on Skin Cancer–Related Intentions and User Experience: Factorial Randomized Experiment." Journal of Medical Internet Research 23, no. 1 (January 13, 2021): e18299. http://dx.doi.org/10.2196/18299.

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Background Digital media technologies provide users with the ability to interact with content and to receive information based on their preferences and engagement. Objective We used skin cancer and sun protection as a health topic to explore how modality interactivity, interface tools that afford users greater activity, resulting in greater depth and breadth of mentally representing and experiencing mediated content, and message interactivity, the extent to which the system allows users to exchange messages back and forth on health websites, influenced users’ attitudes, knowledge, behavioral intentions, and experience. Methods We employed a 2×2 (modality interactivity: high vs low; message interactivity: high vs low) between-subject online experiment for which 4 websites were created. Participants (n=293) were recruited using Amazon Mechanical Turk and randomly assigned into to 1 of 4 conditions. After browsing the website, participants completed an online survey regarding their experience and cognitive perceptions. General linear models and path analysis were used to analyze the data. Results Both modality interactivity (P=.001) and message interactivity (P<.001) had an impact on intention to use sun protection. Attitudes toward health websites and perceived knowledge mediated the effects of modality interactivity and message interactivity on sun protection use intention, individually. Participants in the high modality interactivity and high message interactivity condition felt more satisfied (P=.02). Participants in the low message interactivity condition had more interest in the experience with health websites than participants in the high message interactivity condition (P=.044). Conclusions Findings suggested that modality interactivity influenced intention to use sun protection directly as well as via attitudes toward the websites. Message interactivity impacted intention to use sunscreen directly and also through perceived knowledge. Implications for designing health websites and health intervention content are discussed.
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43

Gabrielyan, Tigran O. "INTERACTIVITY OF MODERN COMMUNICATIVE GRAPHIC DESIGN PRODUCTS." Architecton: Proceedings of Higher Education, no. 2(70) (June 29, 2020): 14. http://dx.doi.org/10.47055/1990-4126-2020-2(70)-14.

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The article discusses various types of interactivity in the context of communicative design. Its emergence in the mid-20th century and modern interpretation as a media communicator are considered. The division into printed and electronic (analog and digital) media communications is emphasized. Principal attention is paid to material (printed and graphic) design products: toy books, packaging, posters, and illustrations. In general form, interactivity is understood as interaction (action of cooperation) between the individual and the design product. Linear interactivity, reactive interactivity and dialogue interactivity are analyzed. Linear interactivity is regarded as metaphysical interaction between the consumer and the design product. Reactive interactivity allows the consumer to bring to completion the design program as conceived by the author and obtain a finished design product. Dialogue interactivity cannot be implemented in a material design product without its integration with digital algorithmic or intelligent systems.
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44

KARIMOVA, GULNARA Z. "Can level of interactivity be measured?" Empedocles: European Journal for the Philosophy of Communication 2, no. 2 (December 8, 2011): 291–304. http://dx.doi.org/10.1386/ejpc.2.2.291_1.

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This study identifies two major problems related to the theory of interactivity: how interactivity can be defined and how it can be measured. The article addresses these problems by critiquing existing classifications and scales for measuring the level of interactivity. It suggests an alternative way of looking at interactivity from the Bakhtinian perspective and states that interactivity is a relation and therefore, cannot be measured.
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45

Yang, Lu Ming, Tao Li, and Juan Li. "The Interactive Strategy of B2C E-Commerce Website." Advanced Engineering Forum 6-7 (September 2012): 978–84. http://dx.doi.org/10.4028/www.scientific.net/aef.6-7.978.

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With the fiercer competition of B2C e-commerce websites, interactivity has gradually caught the attention of businesses, which signifies the importance of studying the method to improving web interactivity so as to provide better services for customers. Based on the supposition that the proper setting of interacting way can improve interactivity effectively, this paper discusses the proper methods from the aspects of interactivity between the website and customers, the interactivity between the service client and customers and the interactivity among customers according to the relevant theories of Applied Statistics. Through the analysis on the comprehensive information of the interactivity of the 100 B2C e-commerce websites based on the judgment sampling of non-probability, the systematic, comprehensive interactive strategy of B2C e-commerce website is proposed.
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46

Inoue, Tetsuri. "Interactivity and visual function." Japanese journal of ergonomics 34, Supplement (1998): 62–63. http://dx.doi.org/10.5100/jje.34.supplement_62.

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Mendes da Silva, Bruno, Mirian Nogueira Tavares, and Vítor Reia-Baptista. "Interactivity, Cinema, and Experimentation." International Journal of Creative Interfaces and Computer Graphics 7, no. 2 (July 2016): 68–85. http://dx.doi.org/10.4018/ijcicg.2016070106.

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Abstract:
Based on the triad film-interactivity-experimentation, the applied research project The Forking Paths, developed at the Arts and Communication Research Centre (CIAC), endeavours to find alternative narrative forms in the field of Cinema and, more specifically, in the subfield of Interactive Cinema. The films in The Forking Paths invest in the relationship between the spectator and the film narrative, which is intended to be more active and engaged, and at same time they propose a research on the development of audio-visual language. The project is consubstantiated at an online platform that aims to foster the creation and web hosting of Interactive Cinema in its different variables.
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Barbosa Filho, André, Marcelo Moreno, Marco Szili, Cosette Espindola de Castro, and Luiz Eduardo Cunha Leite. "Connected TVs and Interactivity." SET EXPO PROCEEDINGS 2, no. 2016 (August 29, 2016): 52–54. http://dx.doi.org/10.18580/setep.2016.13.

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Ivanova, L. S. "INTERACTIVITY IN CONTEMPORARY FILM." Digitalization 2, no. 3 (2021): 38–46. http://dx.doi.org/10.37993/2712-8733-2021-2-3-38-46.

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Marcolin, Barbara, Nicole Coviello, and Roger Milley. "Assessing Web-Enabled Interactivity." Journal of Organizational and End User Computing 17, no. 4 (October 2005): 23–48. http://dx.doi.org/10.4018/joeuc.2005100102.

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