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Wu, Juan. "Study on the Design of Virtual Apparel Fitting System and the Application of Motion Capture Technology in Electronic Commerce." Applied Mechanics and Materials 519-520 (February 2014): 405–11. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.405.
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According to the users needs of online virtual apparel fitting, the paper emphasize on the analysis about construction method and improved technology of 3D virtual apparel fitting interactive platform, design and implement with realistic 3D effect function. According to the reality of peoples choice, psychological and behavioral characteristics of trying on clothes, we study and put forward the targeted solutions. From dynamic customizations of the human body, clothing, the fitting and interactive control of several major aspects such as design, we design and develop a similar to the real life of 3D virtual apparel fitting system. The users experience new stereo feeling. We provide a new Internet marketing mode for clothing enterprises. Mainly we do the following: Firstly Design of 3D virtual apparel fitting network structure. Secondly, Using motion analysis method, exploring the possibilities of the motion capture technology, the real action is added to the 3D models.
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Shandrivska, Oksana, and A. Kira. "Applied aspects of design market research on marketing basis." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2022, no. 1 (June 1, 2022): 177–88. http://dx.doi.org/10.23939/smeu2022.01.177.
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The Ukrainian market of graphic design, which belongs to the sphere of creative industries, demonstrates high rates of development. The derivative nature of commercial demand for graphic design services, including professional design services, is determined by the dominance of video content in the network, the introduction of innovative technologies through digitalization of virtual space in the formation of social media feeds, loyal attitude of the target audience to integrate advertising, personalized and relevant offer active development of stock image, video and music platforms. The total amount of taxes paid by the design industry during 2016-2018 amounted to UAH 259 million. In 2019-2020, the amount of taxes paid by this sector will increase one and a half to two times a year. The individualization of advertising appeals has led to the need for in-depth study of the content and characteristics of attributes and values of goods that influence consumer purchasing decisions by marketers, designers and other professionals in related fields. A separate area of research is to study the impact of the psychology of design decisions on increasing the loyalty of end users and increase sales of companies in the sector. The application of a customer-oriented approach in the Ukrainian graphic design sector actualizes the identification of the tasks facing design from the standpoint of marketing approach. The aim of the study is to present the results of the study on the impact of psychological aspects of design decisions on the effectiveness of customer companies through such marketing tools as increasing brand awareness, increasing loyalty of end users, deepening interaction with content, feedback and more. Graphic design is an integral part of industrial and trade policy, as well as one of the marketing tools used in the process of product creation and customer service, pricing, advertising, branding, merchandising and more. The main tasks of design stem from the mastery of basic psychological principles in creating the concept of design (von Restorf effect, Gestalt principles, visceral reaction, color psychology, psychology of form, double coding theory, cognitive load theory). The expansion of marketing areas of design in the practice of service providers has led in the largest cities of Ukraine to the formation of sustainable design communities, the beginning of professional design activities, the introduction of niche publications, public procurement and more. As a result, there is an increase in the capacity of the design market – the total cost of procurement of design services for the period 2016 – by August 2019 increased to UAH 62 million. It has been established that the biggest competitors in the market of graphic design of Ukraine are now the design agency «MUZIKA.UA», graphic design studio SHANKA; Bypaul design studio; BRANDME; Wezom; Marat and Abordazh. On the example of projects of the agency «MUZIKA.UA», a leader in the design market, analyzed the effectiveness of design decisions in terms of: brand awareness, by measuring the average website traffic, levels of interaction with content, sales growth and market share due to design solutions per month. Based on the study of the economic situation in the design market of Ukraine, the practical involvement in the market of graphic design of one of the authors allowed to identify the main problems of market development. By identifying the main problems of the development of the graphic design market, directions for solving problems have been formed and proposed for practical use. The intensification of intra-industry competition requires a study of the levels of concentration in the target markets of graphic design, taking into account the risks of marketing and financial activities, which should be the subject of a separate study.
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Масеитова, А. "MODERN TRENDS AND PROBLEMS OF INTERACTION OF BUSINESS SUBJECTS IN THE SALES SYSTEM." Vestnik Bishkek state university af. K. Karasaev 1, no. 59 (April 28, 2022): 5–7. http://dx.doi.org/10.35254/bhu/2022.59.5.
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The article discusses five strategic directions of market-oriented company management from the author P. Winkelmann. Despite the well-known scientific and practical achievements in the field of marketing, it can be said that there are a number of unresolved issues related to the management of the marketing system within the company and the establishment of interaction between business entities. This is especially true for companies selling technically complex products. Such companies create a marketing network, not a sales channel, that develops ways to deliver goods and services to average or end consumers. The problem of such companies is the sale of technically complex goods, in addition to product characteristics, staff competence or commercial aspects of interaction (range, prices, delivery terms), important indicators of psychological communication are established, such as trust, willingness to cooperate, willingness to work together and compromise.
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Rokonuzzaman, Md, Atmadeep Mukherjee, Pramod Iyer, and Amaradri Mukherjee. "Relationship between retailers’ return policies and consumer ratings." Journal of Services Marketing 34, no. 5 (April 13, 2020): 621–33. http://dx.doi.org/10.1108/jsm-09-2019-0340.
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Purpose Return policies are major risk-allaying cues for customers, yet they are a critical cost/lost-sales for retailers. Despite their importance in the retailing industry, few studies have examined the interplay of return policies with other cues that customers use to make a purchase decision. Toward this end, this study aims to investigate the interaction effects certain salient high-scope and low-scope cues, such as consumer ratings and brand image, and retailers’ return policies have on consumer purchase decisions. Design/methodology/approach Building on literature from signaling theory and cue scope literature (high-scope and low-scope cues), the authors develop a research model that hypothesizes the interrelationships between return policies, price discounts, customer product ratings and brand image. Three experimental studies investigate the potential interplay between return policies (lenient vs stringent), price discounts (low vs high), customer product ratings (low vs high) and brand image (high vs low) on quality certainty perceptions and purchase intentions. The mediating effect of quality certainty perceptions on the interplay of various factors (return policy, price promotions, consumer ratings and brand image) and customer purchase intentions is also investigated. Findings Results indicate that a lenient return policy will have a positive effect when consumers encounter high scope cues that signal undesirable aspects of the product (i.e. low consumer ratings, low brand image). In contrast, when high scope cues signal desirable aspects of the product (i.e. high consumer ratings, high brand image), it attenuates the effects of return policy. The findings suggest that quality certainty acts as a psychological process. Research limitations/implications Service researchers should seek to examine the role of return policies in a more comprehensive manner. Practical implications Return policies are important cues for consumers while making purchase decision. Thus, retailers need to realize that these policies may need to be more dynamic or tiered, rather than one-size-fits-all. Originality/value This study provides a more comprehensive view of how consumers consider multiple cues simultaneously in decision-making. Literature has mainly examined the interactions between different high-scope and low-scope cues, but there has been limited research directed toward the interplay between multiple high-scope cues.
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Xu, Yong, Qian Wang, Rachel Edita O. Roxas, Yutao Sun, Xiaoyu Li, and Xizhi Lv. "ONLINE SHOPPING USER PORTRAIT MODEL CONSIDERING PSYCHOLOGICAL AND EMOTIONAL FACTORS." International Journal of Neuropsychopharmacology 25, Supplement_1 (July 1, 2022): A21. http://dx.doi.org/10.1093/ijnp/pyac032.028.
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Abstract Background With the emergence of Web 3.0 era, more and more enterprises begin to pay attention to the research of “personalization”. Personalized recommendation is not only through the simple classification of users' basic attributes, but also through the collection of various content data generated by users on the network, in-depth analysis of text, statistics of user behavior and other methods to find hidden user interests, so as to provide personalized services more accurately. As a data analysis tool, user portrait model can better obtain the effective information of users and describe the characteristics of user groups. It is widely used in personalized recommendation, precision marketing, behavior prediction, anomaly detection and other fields to improve service efficiency and user satisfaction. Research Objects and Methods Analyze and quantify the emotion of the comment text in detail. After extracting the main aspects of users' attention to the product, the real emotion expressed by users who buy the product is calculated, and a user portrait model with multi-attribute features is proposed. This paper constructs a multi-dimensional user portrait index system from four aspects: user basic attributes, interaction attributes, feedback attributes, psychological and emotional attributes and situational attributes. Secondly, based on entropy theory, the overall interaction value a is calculated according to the interaction index value; Then, the user evaluation SC and user comment emotion se are taken as the indicators of user feedback attributes. Then, TF-IDF method is used to distinguish the important features of users' psychological interest, and the feature weight of interaction index is obtained to show the differences between users. Finally, a portrait model considering emotional factors is established. In order to verify the impact of user portrait model on customer emotion, this study uses relevant women (half and half) to participate in this study. The experimental design, screening method, dependent variable index and experimental method are the same as above. Examples of receiving instructions are as follows: the red circle will prompt, and then there will be negative emotional stimulation. Even if it makes me feel unhappy, it is normal. I should fully accept the unpleasant feeling and let my feeling flow naturally without controlling it. The guidelines for avoidance are as follows: the red circle will prompt, and then there will be negative emotional stimulation. Although I don't know what the specific content is, I should try my best to avoid this stimulation and avoid this negative emotional feeling. A series of experiments were conducted to explore how different cognitive styles of healthy individuals affect the emotional effects caused by expectation and the regulation of expectation on the emotional arousal of subsequent stimuli. Study 4.3 intends to further investigate whether and how adaptive cognitive style training can change the excessive negative expectations of anxiety patients (taking high trait anxiety as an example), so as to intervene in clinical anxiety symptoms. This study intends to screen and recruit 180 subjects with high trait anxiety from college students (90 men and 90 women). According to previous studies, it is planned to measure the State Trait Anxiety Questionnaire (measuring the level of state anxiety and trait anxiety) and the positive emotion Negative Emotion Scale (measuring mood state) among college students. Subjects with more than 85% of the normal distribution of trait anxiety scores were regarded as subjects with high trait anxiety. The above subjects were randomly divided into four groups: separate reappraisal training group, active reappraisal training group, training group and their respective control group (30 in each group, half male and half female). Before starting the cognitive style training program, the negative expectations and emotional effects of the subjects in the experimental group and the control group (taking behavior, skin electricity and EEG as indicators) were pretested. The negative expected intensity was measured by uncertain cue. Results The subjects in the experimental group then received cognitive style training, and the subjects in the control group received control training for 3 months. After the training, the four groups of subjects were measured again for state trait anxiety, negative expected intensity and positive effect scale. Through the comparison between the experimental group and the control group, finally comprehensively evaluate the intervention effect of cognitive style training on excessive negative expectation and trait anxiety symptoms. Conclusions The model can describe the interests and preferences of different user groups more carefully and accurately, and provide effective support for personalized services. In short, we should integrate relevant designs according to our own advantages and characteristics. With the goal of excellent brand design examples, regularly hold successful model sharing, experience introduction, project display and other activities, establish successful brand examples for building customers' positive emotions, clarify the specific objectives of the activities, give full play to the concentration of professionals, high IQ and professional knowledge in the commercial field, give full play to the advantages of talents and intelligence, and organize experts and scholars to form a professional bid winning guidance team, Give full play to the role of professional experts and scholars in commercial projects in this field and carry out scientific research on relevant projects. Acknowledgments This work was supported by Philosophy and Social Science Planning project of Anhui Province under Grant No. AHSKF2021D31.
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Vanderveer, Richard B. "Psychological Aspects of Exchange in Marketing." Journal of Pharmaceutical Marketing & Management 3, no. 3 (January 1989): 31–43. http://dx.doi.org/10.3109/j058v03n03_04.
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Vanderveer, Richard. "Psychological Aspects of Exchange in Marketing." Journal of Pharmaceutical Marketing & Management 3, no. 3 (May 16, 1989): 31–43. http://dx.doi.org/10.1300/j058v03n03_04.
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Hu, Xiaohan, and Kevin Wise. "How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat." Journal of Research in Interactive Marketing 15, no. 2 (May 5, 2021): 295–315. http://dx.doi.org/10.1108/jrim-12-2020-0269.
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Purpose The playable ad is a new type of digital advertising that combines interactivity with gamification. Guided by psychological reactance theory, this study aims to explore the psychological processes and effects of playable ads on consumers’ perceived control and product attitudes. Design/methodology/approach This paper conducted two experiments to examine the relationship between playable ads, perceived control and product attitude. This paper also applied psychological reactance theory and investigated whether perceived control triggered by the interactive features of playable ads influenced psychological reactance toward them. Findings Findings from two experiments show that playable ads, compared to video ads, increased consumers’ perceived control, which, in turn, led to more positive attitudes toward the advertised products (Studies 1 and 2). This study also supports psychological reactance theory by revealing that increased perceived control diminished perceived freedom threat and subsequently alleviated consumers’ psychological reactance toward advertising messages (Study 2). Originality/value This study sheds light on the effectiveness of a new type of ad-game integration – playable ads. Different from prior research in gamification of advertising, this paper examined the effectiveness of playable ads in an information processing context in which the ads were not the primary task to focus on. This study also extends psychological reactance theory in the context of interactive marketing by exploring the effect of perceived control afforded by digital message features in mitigating reactance.
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JACKO, JULIE A., and RICHARD J. KOUBEK. "The psychological, physiological and engineering aspects of interactive systems design." Ergonomics 46, no. 1-3 (January 2003): 1–2. http://dx.doi.org/10.1080/00140130303532.
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Dašić, Dejan, Nataša Milojević, and Aleksandra Pavićević. "Ethical aspects of guerrilla and ambush marketing." Ekonomski signali 15, no. 2 (2020): 49–69. http://dx.doi.org/10.5937/ekonsig2002049d.
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The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a creative, imaginative, unexpected, unusual, aggressive, interactive, fun, cheap, inspiring, convincing, mobile and flexible way of achieving marketing goals. We can define ambush marketing as a tactic, which is contrary to the ethical principles of business, especially towards the competition in the form of other sponsors at a certain event. Unethicalness is highlighted in attempts to marginalize the activities of other sponsors who have acquired rights under a contract with the sponsoring entity.
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Zrazhevska, Nina. "Cultural Imperialism in the Discourse of Globalization (Subjective Factors)." Current Issues of Mass Communication, no. 18 (2015): 22–32. http://dx.doi.org/10.17721/2312-5160.2015.18.22-32.
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In this research the subjective reasons for the expansion of global culture in local cultures are explored. The main objective is to analyze the subjective factors of the cultural imperialism and to show that psychological, marketing and technological factors are no less important than ideological and economic reasons of globalization. The methodology of research is based on cultural approach to the process of cultural imperialism, which describes at least four main scenarios of globalization. The first scenario is a global homogenization and cultural unification under the influence of “cultural imperialism”. The second scenario, “peripheral corruption” is the expansion of the Western culture to the peripheral segments in a global world, where the peripheral cultures filtrate and adapt the global cultural products. The third scenario is a “mosaic” culture of the isolated competing cultures of the hostile civilizations. The fourth scenario is an open egalitarian world with intense cultural exchange. We conclude that the subjective aspects of cultural globalization relate to the production of discourse, in which great narratives are challenged by the diversity of consumption practices. Given that globalization policy involves multiculturalism, the multiplicity of identities triggered by the virtualization technologies causes the new forms of cultural interaction and allows playing with different cultural contexts. The cultural imperialism is caused by the interpenetration of cultures resulting from the multicultural policy of the Western countries, that creates the effect of self-identity within the global cultural discourse. Cultural imperialism takes place due to the media-globalization, since the media-culture dominates in contemporary cultural discourse. In the contemporary socio-cultural environment, the media acquired global significance and technologically expanded human capabilities. A distinctive feature of the modern technologies is their potential to not only extend human capabilities, but also to significantly influence humanity, change human’s perception of the world and of oneself. Based on the cultural approach to the problem of globalization, we substantiate that in contemporary Ukraine the second scenario of cultural imperialism (“peripheral corruption”) dominates. It filtrates the globalized cultural products and adapts them for itself.
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Korzh, Maryna, and Sviatoslav Zhukov. "Psychological aspects of change management in the industrial marketing." Journal of Law and Psychology 4, no. 1 (November 30, 2013): 28–36. http://dx.doi.org/10.7813/jlp.2013/4-1/4.
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Olejniczak, Aneta. "Advertising – psychological aspects of the influence of marketing tricks." Transactions of the Institute of Aviation 223, no. 2 (April 9, 2012): 149–70. http://dx.doi.org/10.5604/05096669.1080382.
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Yoo, Jaewon, and Yeonsung Jung. "Interactive effects of organizational goal orientations on bank-employee’s behavior." International Journal of Bank Marketing 37, no. 2 (April 1, 2019): 402–25. http://dx.doi.org/10.1108/ijbm-08-2017-0177.
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PurposeThe purpose of this paper is to test the effects of the service orientation on bank-employee behaviors; to empirically examine the moderating role of the productivity orientation in an effort to explain when and why the simultaneous pursuit of the service orientation and the productivity orientation negatively affect the financial service employee psychological empowerment; and to explore any contextual factors that can suppress or facilitate the bank–employee behaviors.Design/methodology/approachA single cross-sectional descriptive design was used for this study. Purposive sampling was used to identify the respondents who were bank employees in financial-service-sector organizations in South Korea. To analyze the data, a confirmatory-factor analysis (CFA) using LISREL 8.5 was employed. Conditional process modeling was performed to test the moderated mediation and the moderated-mediation hypotheses.FindingsThe results showed a significant relationship between the service orientation and the frontline-employee behaviors, thereby establishing the psychological empowerment as an intervening mechanism. The findings also suggest that the moderating role of the productivity orientation weakened the positive effect of the service orientation on the bank-employee psychological empowerment. This research identifies the positive interactive effect of the customer power upon the psychological empowerment of the employee extra-role behavior. The task interdependence enhanced the link between the psychological empowerment and the employee in-role behavior.Research limitations/implicationsThe specific service sector that was chosen is retail banking. The cross-sectional nature of the data is considered a limitation; furthermore, the self-reported nature of the completed questionnaires might have resulted in the common method bias. Further research should be conducted to collect longitudinal data from other service sectors to verify the hypothesized relationship. Extensions into other sectors that differ in terms of the customer power degree and the task interdependence level could lead to a contingency framework that shows if and how the hypothesized linkages can be changed according to the contextual factors.Practical implicationsFor managers who want or need to pursue the strategic goals of the service orientation and the productivity orientation simultaneously, this study offers useful insights into the management of the strategic dilemmas that stem from service-setting multi-goal pursuits from an employee perspective. Second, the significant positive relationships that were observed between the values of the overt customer power and the extra-role behavior suggest that constraining and influential customer behaviors are likely to produce a structured working environment that encourages the bank-employee extra-role behavior. Third, the results also suggest that the task structure (task interdependence) may influence the employee in-role behavior. Thus, managers should encourage an organizational sense of belonging for their employees and an understanding of the essential nature of the employee work role in terms of a competitive organizational performance.Social implicationsIn banking circumstances, stickiness on product orientation by cutting cost will deteriorate the level of customer service and will then reduce customer revenues. In this case, disgruntled staff and unhappy customers perceive that their interests are being sacrificed in the pursuit of greater productivity. In this situation, revenues may fall faster than the reduction in costs. Thus, it may be proven that the cost of the dual demands from these two orientation types outweigh the benefit. Bank executives may perceive organizational productivity orientation as being an easier and more evident tool to use for reducing cost, especially with the existence of tough competition. Critically, in addition to poor service quality, this study indicates that there is a side effect of productivity orientation practice. Thus, managers should use caution in the concurrent employment of the two types.Originality/valueThis study identified the reason for the negative service outcomes that result from the simultaneous pursuits of the service orientation and the productivity orientation. From an employee perspective, it might be proven that the costs of the dual-service and production-orientation demands may outweigh the benefits. Thus, this proposed research model, in which the frontline autonomy acted as a key mediator and the customer power and the task interdependence were salient moderators, has been shown as crucial in the transmission of the impacts of the service and the quality orientation, and in the blunting of the service-productivity trade-offs that are due to the employee’s perceived multi-goal orientations.
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Savundranayagam, Marie Y., and Ellen Bouchard Ryan. "SOCIAL PSYCHOLOGICAL ASPECTS OF COMMUNICATION AND AGING." Annual Review of Applied Linguistics 28 (March 2008): 51–72. http://dx.doi.org/10.1017/s0267190508080112.
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Language plays an important role in defining identities in older adulthood. Both self-perception and others' perceptions of older adults are reflected through language used by older and younger adults (see recent texts: de Bot & Makoni, 2005; Harwood, 2007; Hummert & Nussbaum, 2001; Nussbaum & Coupland, 2004). In this review, we outline key theoretical perspectives on the study of communication with older adults and provide evidence supporting these perspectives within the context of age stereotypes, intergenerational communication, cross-cultural communication, and health care encounters. Given that communication is an interactive process, we discuss how older adults use language and communication to respond to age stereotypes and adaptively cope with age-related losses. We also discuss communication interventions aimed at improving interactions between care providers and older adults, and opportunities that technology brings to enhance communication within and across generations.
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Vincze, Janos. "The Biophisical Modeling of Psychological Aspects." Journal of Clinical and Laboratory Research 5, no. 5 (May 23, 2022): 01–05. http://dx.doi.org/10.31579/2768-0487/083.
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The notion of stress has becae as the same time very popular but is sometimes used improperly or with many exaggerations especially concerning the recommendations of practical solutions suggested for stress management. The stress producing stimuli, many physiological processes go into action, probably through different paths in close connection; the response is, therefore, an interaction between the organism and his environment. The emotional component takes part in the response reactions through the somatic effect of which it influences the behaviour. The man having lost his last connection with the world grieves duple and his environment must pay great attention not to lose also him. Every medico-surgical intervention belongs to the stress factors. Both contain psychopathological elements and a long psychotherapy accomplished by a specialist is needed, considerate-protective environment for the accommodation in the normal life, for the resocialization. The biological stress is a long succession of active, interactive mutual effect. This relation which always consists of the difference of value-power-intensity is, like an example of today, a chain of action of two fighter during which they get the offensive and defensive conduct in exchanged role. From the point of view of the human individual life the psyche (psychism) is a subsystem. If still we take it out of this relationship with investigational aim then we have to consider it a system.
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Vincze, Janos, and Gabriella Vincze-Tiszay. "The Biophysical Modeling of Psychological Aspects." Advances in Social Sciences Research Journal 9, no. 5 (May 12, 2022): 90–97. http://dx.doi.org/10.14738/assrj.95.12072.
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The notion of stress has became as the same time very popular but is sometimes used improperly or with many exaggerations especially concerning the recommendations of practical solutions suggested for stress management. The stress producing stimuli, many physiological processes go into action, probably through different paths in close connection; the response is, therefore, an interaction between the organism and his environment. The emotional component takes part in the response reactions through the somatic effect of which it influences the behaviour. The man having lost his last connection with the world grieves duple and his environment must pay great attention not to lose also him. Every medico-surgical intervention belongs to the stress factors. Both contain psychopathological elements and a long psychotherapy accomplished by a specialist is needed, considerate-protective environment for the accommodation in the normal life, for the resocialization. The biological stress is a long succession of active, interactive mutual effect. This relation which always consists of the difference of value-power-intensity is, like an example of today, a chain of action of two fighter during which they get the offensive and defensive conduct in exchanged role. From the point of view of the human individual life the psyche (psychism) is a subsystem. If still we take it out of this relationship with investigational aim then we have to consider it a system.
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Genoveva, Genoveva. "TIKTOK PLATFORM OPPORTUNITY: HOW DOES IT INFLUENCE SMES BRAND AWARENESS AMONG GENERATION Z?" SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS 5, no. 3 (January 21, 2022): 273. http://dx.doi.org/10.29259/sijdeb.v5i3.273-282.
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The increasing of social media and digital-based businesses transforms traditional marketing into interactive marketing, where consumers can interact directly with brands. TikTok as one of the popular social media among Generation Z also contributes to SME's brand awareness. This study aims to measure the role of content marketing, influencers, and psychological factors on brand awareness of SMEs from the perspective of Generation Z. This study uses a quantitative approach, with a questionnaire as a data collection tool. With snowball sampling, the targeted respondents reached 238 people. The data is then processed with SPSS version 25. The results showed that content marketing, influencers, and psychological factors had a positive and significant effect on brand awareness. However, the factor that has the greatest influence on brand awareness is content marketing (63.5%), followed by psychological factors 34.2% and influencers only 21.6%.
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Luzik, Elvira, and Aleksandra Akmaldinova. "PSYCHOLOGICAL ASPECTS OF ENSURING FLIGHT SAFETY IN CIVIL AVIATION." Aviation 10, no. 1 (March 31, 2006): 25–35. http://dx.doi.org/10.3846/16487788.2006.9635924.
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The article considers issues relating to the system of continuous professional training of aviation specialists and formulates fundamental prerequisites of psychological endurance reliability of aircrews in terms of flight safety problems. Analysis is given of factors affecting the efficiency of the “pilot – airplane” interactive system. Results of forecasting the measure of significance of the human factor in aviation for the next 10–15 years viewed in the context of medical and psychological aspects are presented. The structure of personal individuality developed on the basis of psycho‐physiological selection allows the formation of professionally significant qualities in aviation specialists to be influenced and the actions of every crewmember in case of an emergency to be forecast.
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An, Jake, Liem Viet Ngo, Mathew Chylinski, and Quan Tran. "Customer advocates with a generous heart." Journal of Services Marketing 33, no. 2 (April 8, 2019): 192–205. http://dx.doi.org/10.1108/jsm-04-2018-0120.
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PurposeDespite the fact that prosocial motivation is related to word of mouth (WOM), few studies have been conducted to investigate the psychological and behavioral processes that mediate the two constructs. This study aims to explore customers’ relational interactions, specifically customer-to-employee interaction (via customer participation), customer-to-customer interaction and customer-to-brand interaction (via brand commitment), as mediators of the prosocial motivation–WOM linkage. Specifically, this paper examines the serial mediation model, in which prosocial motivation increases customer participation and customer-to-customer interaction, which in turn increase brand commitment and WOM sequentially.Design/methodology/approachThis study collected survey data from two different samples, including higher degree research education and fitness gym services (highly interactive, people-processing service contexts), and used partial least square method to analyze the multiple serial mediations.FindingsThe results of this study show two serial mediating processes through which prosocial motivation influences WOM: 1. prosocial motivation → customer participation → brand commitment → WOM; and 2. prosocial motivation → customer-to-customer interaction → brand commitment → WOM.Practical implicationsThe findings provide managerial insights into how marketers can foster a more interactive service environment to encourage prosocial customers to engage in WOM more effectively.Originality/valueThis study contributes to the literature on services WOM by illustrating the behavioral and psychological processes that underlie the effect of prosocial motivation on WOM.
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Adilova, Munisa. "PSYCHOLOGICAL AND PEDAGOGICAL FACTORS OF INNOVATIVE APPROACH TO THE FORMATION OF COMMUNICATIVE COMPETENCE OF THE FUTURE TEACHER." European International Journal of Multidisciplinary Research and Management Studies 02, no. 04 (April 1, 2022): 304–8. http://dx.doi.org/10.55640/eijmrms-02-04-58.
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Savelyuk, Nataliya, and Margaryta Zagariychuk. "Network marketing in network society: humanistic and psychological aspects of the problem." HUMANITARIUM 44, no. 1 (November 23, 2021): 140–51. http://dx.doi.org/10.31470/2308-5126-2020-44-1-140-151.
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The article carries out both theoretical and empirical analysis of some humanistic and psychological aspects of the functioning of network marketing in modern network society. In fact, the humanistic vector of research is represented in the importance of formulating and understanding of the problem of human search for a harmonious individual identity and ways of effective self-realization in a globalized and informatized society, in a massive environment of consumption and services; psychological and socio-psychological vectors consist of the study of individual characteristics of the Ukrainian population’s attitude to their own material status and some potential opportunities for its improvement. In particular, the analysis touches the phenomenon of «social psychology of poverty» as a lifestyle, which is often justified by the relevant philosophy of life and morality. The ambivalent components of the image of network marketing in modern society, as well as social and personal factors of attitude formation and personal involvement in this type of employment are revealed. According to the results of a pilot empirical study, it was stated that the dominant majority of online Ukrainian respondents (it was used the methods of «convenient sampling» and «snowball») has been self-identified as «average in their material status». At the same time, almost half consider wealth as mainly the result of their own persistence and activity. The dominant majority of respondents are at least partially informed about the network business, and a little over a third – «tried themselves» in this type of business. The most frequently identified associations with «network marketing» were «sale / sales» and «Internet», fit into his general denotative interpretations. However, about one in five respondents has some distrust of this method of earning, associated with «pyramidal» connotations and fear of «being deceived». And the same number of people trust network marketing instills concrete success and results of relevant activities.
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Ganashok, Alla I. "ІНТЕРАКТИВНА ДОШКА ЯК ЗАСІБ ПІДВИЩЕННЯ ПІЗНАВАЛЬНОЇ АКТИВНОСТІ Й ЕФЕКТИВНОСТІ НАВЧАННЯ НА УРОКАХ ІНФОРМАТИКИ." Information Technologies and Learning Tools 51, no. 1 (February 29, 2016): 21. http://dx.doi.org/10.33407/itlt.v51i1.1331.
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The paper presents the theoretical substantiation of interactive approach as one of the leading in the technology of developmental education while preparing the informatics lessons. There were considered psychological and pedagogical aspects in formation of creative, informative competent person. Effective ways and methods of formation of information-communication environment through the use of interactive technologies and multimedia training are determined, as well as developed types of interactive lessons and exercises in the program SMART Notebook, aimed at creating interest and increasing cognitive activity of students to the subject. It has been done an experimental verification of efficiency of the developed system of interactive forms of lessons on informatics.
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Chhabra, Gurpreet Kaur. "Factors Influencing the Prescription Behaviour of Doctors-An Insight for the Pharmaceutical CRM Strategy Formulation." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 15, no. 4 (August 27, 2019): 131. http://dx.doi.org/10.21013/jmss.v15.n4.p6.
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<p>Marketing has always been a major thrust area for the Pharmaceutical industry. Pharma firms usually bear a huge expenditure on marketing, especially sales efforts. Marketing in the Pharmaceutical industry is mainly done through personal selling techniques of promotion through MRs.Marketing of pharmaceutical products to doctors takes place through relationship marketing. Company representatives called medical reps meet the doctors in their specific geographic territory and promote their products to them. The doctors, in turn, prescribe the products to the patients who buy them from the chemist shop. Factors influencing doctor’s prescription behaviour can be classified into three categories: Socio-cultural factors, Personal-Psychological factors, Pharma Marketing factors. Now a day’s companies give a major thrust to the CRM aspect of their marketing strategies. Customer relationship management (CRM) is the strategic process of shaping the interaction between a company and its customers with the goal of maximizing current and lifetime value of customers for the company as well as maximizing, satisfaction for customers.CRM helps Pharma companies to generate revenue from shelf life by reaching more new prescribers (doctors) and patients (end customer) thereby keeping them loyal by increasing their well- being.</p>
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Кашицына, Ю., Yu Kashicyna, Т. Гурулева, and T. Guruleva. "Training in the System of Further Vocational Teacher Education." Profession-Oriented School 7, no. 5 (November 14, 2019): 21–27. http://dx.doi.org/10.12737/article_5da029cbcb4da1.42703565.
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The article discusses some aspects of improving the system of continuing education of teachers. The importance of the methods of active learning and interactive technologies in the formation of communicative, psychological and pedagogical competencies of teachers is shown. Particular attention is paid to socio-psychological training. The training learning process is described. The article is addressed to teachers and teachers, students of pedagogical universities, methodologists, directors of educational organizations.
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Mo, Wenwen, and Yuan Yuan. "Design of Interactive Vocal Guidance and Artistic Psychological Intervention System Based on Emotion Recognition." Occupational Therapy International 2022 (June 17, 2022): 1–9. http://dx.doi.org/10.1155/2022/1079097.
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The research on artistic psychological intervention to judge emotional fluctuations by extracting emotional features from interactive vocal signals has become a research topic with great potential for development. Based on the interactive vocal music instruction theory of emotion recognition, this paper studies the design of artistic psychological intervention system. This paper uses the vocal music emotion recognition algorithm to first train the interactive recognition network, in which the input is a row vector composed of different vocal music characteristics, and finally recognizes the vocal music of different emotional categories, which solves the problem of low data coupling in the artistic psychological intervention system. Among them, the vocal music emotion recognition experiment based on the interactive recognition network is mainly carried out from six aspects: the number of iterative training, the vocal music instruction rate, the number of emotion recognition signal nodes in the artistic psychological intervention layer, the number of sample sets, different feature combinations, and the number of emotion types. The input data of the system is a training class learning video, and actions and expressions need to be recognized before scoring. In the simulation process, before the completion of the sample indicators is unbalanced, the R language statistical analysis tool is used to balance the existing unbalanced data based on the artificial data synthesis method, and 279 uniformly classified samples are obtained. The 279 ∗ 7 dataset was used for statistical identification of the participants. The experimental results show that under the guidance of four different interactive vocal music, the vocal emotion recognition rate is between 65.85%-91.00%, which promotes the intervention of music therapy on artistic psychological intervention.
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Tsai, Wan-Hsiu Sunny, Yu Liu, and Ching-Hua Chuan. "How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue." Journal of Research in Interactive Marketing 15, no. 3 (June 18, 2021): 460–82. http://dx.doi.org/10.1108/jrim-12-2019-0200.
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PurposeThis study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation outcomes via the mediators of parasocial interaction and perceived dialogue.Design/methodology/approachThis study employs a 2 (high vs. low social presence communication) by 2 (anthropomorphic vs. non-anthropomorphic bot profile) between-subject experimental design to evaluate how chatbots' high social presence communication and anthropomorphic profile design may enhance perceptions of parasocial interactions and dialogue with the chatbot, which in turn drive user engagement, interaction satisfaction and attitude toward the represented brand.FindingsThe influences of chatbots' high social presence communication on consumer engagement outcomes are mediated by perceived parasocial interaction and dialogue. Additionally, chatbots' anthropomorphic profile design can boost the positive effects of social presence communication via the psychological mediators.Originality/valueThis study advances the interactive marketing literature by focusing on an emerging interactive technology, chatbots. Additionally, distinct from prior chatbot studies that focused on the utilitarian use of chatbots for online customer support, this study not only examines which factors of chatbot communication and profile design may drive chatbot effectiveness but also examines the mechanism underlying the messaging and design effects on consumer engagement. The findings highlight the mediating role of interpersonal factors of parasocial interaction and perceived dialogue.
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Mamchur, I. "Socio-psychological bases of senior pupils' gaming activity - essential precondition of their self-knowledge." Fundamental and applied researches in practice of leading scientific schools 30, no. 6 (December 31, 2018): 50–54. http://dx.doi.org/10.33531/farplss.2018.6.07.
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The article specifies that socio-psychological peculiarities of senior pupils' gaming activity became apparent through the interaction of its participants, the organization of a certain community of individuals, the formalization of a collective entity, which is characterized by integrity and ability to function jointly; determined the necessity of using interactive role-playing games in the educational process; first, on the basis of theoretical, applied aspects of the psychological phenomenon of business game, the preconditions for self-knowledge by senior pupils through game activity are determined;
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Lyakhova, N. V. "IN COMMUNICATIVE FOREIGN LANGUAGE EDUCATION: PSYCHOLOGICAL, PEDAGOGICAL, AND METHODOLOGICAL ASPECTS." Bulletin of Krasnoyarsk State Pedagogical University named after V.P. Astafiev 59, no. 1 (March 30, 2022): 5–13. http://dx.doi.org/10.25146/1995-0861-2022-59-1-312.
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Statement of the problem. The main purpose of the concept of communicative foreign language education is personality formation ready for cross-cultural communication and capable of it, and it is therefore necessary to expand the frontiers of the traditional approach to the four types of speech production (listening, reading, speaking, and writing). The purpose of the article is to study and to analyze pedagogical, psychological and methodological literature on the research problem, to identify and justify the need to consider interaction as an independent type of speech production. Materials and methods. The study methodology consists of the central tenet of the theory of speech production by L.V. Vygotsky, I.A. Zimnaya, A.A. Leontiev, etc.; the concept of communicative foreign language education by E.I. Passov, O.S. Bogdanov, L.V. Kibireva, E. Kollarov, etc.; theoretical tenet on pedagogical interaction (S.V. Vlasenko, A.L. Kolzina, M.A. Petrenko), the concept of interactivity in foreign language education by U. Ber, A.A. Kolesnikova, A.K. Krupchenko, A.N. Kuznetsova, etc. Research results. The study showed that interaction as a key element of foreign language and communication training ensures the effectiveness of the process of teaching foreign language communication and is a mandatory element of foreign language education. Conclusion. The presentation of interaction in the context of communicative foreign language education has shown the expediency of considering interaction as an independent type of speech production. Preparation of methodological recommendations on the formation of interactive skills and abilities in the process of communicative foreign language education can be the subject of further study of the research problem.
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VASANT, PANDIAN. "INDUSTRIAL PRODUCTION PLANNING USING INTERACTIVE FUZZY LINEAR PROGRAMMING." International Journal of Computational Intelligence and Applications 04, no. 01 (March 2004): 13–26. http://dx.doi.org/10.1142/s1469026804001173.
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Any modern industrial manufacturing unit inevitably faces problems of vagueness in various aspects such as raw material availability, human resource availability, processing capability and constraints and limitations imposed by marketing department. Such a complex problem of vagueness and uncertainty can be handled by the theory of fuzzy linear programming. In this paper, a new fuzzy linear programming based methodology using a modified S-curve membership function is used to solve fuzzy mix product selection problem in Industrial Engineering. Profits and satisfactory level have been computed using fuzzy linear programming approach. Since there are several decisions to be taken, a performance measure has been defined to identify the decision for high level of profit with high degree of satisfaction.
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Kaptein, Maurits. "Customizing persuasive messages; the value of operative measures." Journal of Consumer Marketing 35, no. 2 (March 19, 2018): 208–17. http://dx.doi.org/10.1108/jcm-11-2016-1996.
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Purpose This paper aims to examine whether estimates of psychological traits obtained using meta-judgmental measures (as commonly present in customer relationship management database systems) or operative measures are most useful in predicting customer behavior. Design/methodology/approach Using an online experiment (N = 283), the study collects meta-judgmental and operative measures of customers. Subsequently, it compares the out-of-sample prediction error of responses to persuasive messages. Findings The study shows that operative measures – derived directly from measures of customer behavior – are more informative than meta-judgmental measures. Practical implications Using interactive media, it is possible to actively elicit operative measures. This study shows that practitioners seeking to customize their marketing communication should focus on obtaining such psychographic observations. Originality/value While currently both meta-judgmental measures and operative measures are used for customization in interactive marketing, this study directly compares their utility for the prediction of future responses to persuasive messages.
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Lee, Myoung-Soung, and Jaewon Yoo. "The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model." International Journal of Bank Marketing 40, no. 2 (October 26, 2021): 197–220. http://dx.doi.org/10.1108/ijbm-05-2021-0163.
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PurposeThis study investigated the effects of social capital on frontline bank employee's adaptive selling behavior via the psychological process. Frontline bank employees' positive social relationships enhance their perception of the work environment and encourage work engagement. With the multiple mediation model, both internal and external social capital have direct and indirect influence on the frontline bank employee's adaptive selling behavior.Design/methodology/approachData for this study were collected from a cross-sectional sample of retail banking industry in Korea. Specifically, using two-step procedures, employees of financial service or insurance sales department in banks were selected and online survey questionnaires were distributed to them. Data from 330 employees were collected and analyzed.FindingsThe results of this study showed how social capital affects frontline bank employees' person–job fit as a cognitive psychological process, leading to work engagement as an emotional psychological process and, in turn, more adaptive selling behavior. Using multiple mediation analysis, the results showed that work engagement on its own exerts a mediating effect on social capital, whereas a person–job fit does not.Research limitations/implicationsThis study applied both aspects of the social capital concept by dividing it into internal and external social capital, and exploring each separately. This study examined the influence on psychological processes and behavioral response by distinguishing between the two forms of social capital. Second, this study expands the previous studies by introducing social capital as an antecedent factor of frontline bank employees' adaptive selling behavior. Finally, this study explains how frontline bank employees' relational resources (i.e. social capital) influence their emotional aspect (i.e. work engagement) and cognitive aspect (i.e. person–job fit), which ultimately influence performance-driven behavior (i.e. adaptive selling behavior).Practical implicationsThis research showed the importance of hiring frontline bank employees with excellent social capital capabilities. Furthermore, this study underscored the fact that organizations require preparing and providing practical management methods that can improve the social capital of their current frontline employees. Last, organization need to design the job in a way that innately improves frontline employees' social capital. Therefore, these jobs provide many opportunities for frontline bank employees to use their ability to build relationships in their interactions with customers and make practical decisions to achieve job performance.Originality/valueThis study improved our understanding regarding the importance of employees' social capital by revealing the psychological process of how frontline bank employees' social capital affects adaptive selling behavior. Second, this study expands on the literature by introducing internal and external social capital as an antecedent factor affecting the adaptive selling behavior of frontline bank employees. Furthermore, this study advances understanding on the manner in which relational resources of frontline bank employees (i.e. social capital) influence the emotional (i.e. work engagement) as well as the cognitive aspects (i.e. person–job fit), which ultimately influence performance-driven behavior (i.e. adaptive selling behavior).
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Fauziah, Hana Hanifah. "FAKOR-FAKTOR YANG MEMPENGARUHI PROKRASTINASI AKADEMIK PADA MAHASISWA FAKULTAS PSIKOLOGI UIN SUNAN GUNUNG DJATI BANDUNG." Psympathic : Jurnal Ilmiah Psikologi 2, no. 2 (February 5, 2016): 123–32. http://dx.doi.org/10.15575/psy.v2i2.453.
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The aim of this study was to determine the factors that influence academic procrastination among student as well as make the measuring instrument for academic procrastination. The research method was mixed method with exploratory sequential design. The study was conducted at the Faculty of Psychology UIN Sunan Gunung Jati Bandung with the number of respondents was 113 subjects chosen by disproportionate stratified random sampling. Technical analysis of qualitative data using interactive models while quantitative data using lisrel item analysis to confirm which factors have strong correlation with academic procrastination. The results obtained there were three factors that cause procrastination: physical, psychological, and environmental, with a correlation value for confirmatory analysis as follows 0.50 for the physical aspect, 0.55 for psychological aspects and environmental aspects with 0.92.
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Eliseeva, E. Yu. "Increasing the self-assessment level of adolescent children through interactive work forms." Vestnik Universiteta, no. 2 (April 5, 2022): 216–22. http://dx.doi.org/10.26425/1816-4277-2022-2-216-222.
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In this article, the author conducts a comprehensive theoretical analysis of the possibilities of using interactive (dialogue) work forms in the context of increasing the self-esteem level of adolescent children. Mainly, the current activity areas of a teacher-psychologist with younger and older adolescents are analysed. The main advantages of the subject-subject work form are formed, as well as the potential opportunities for introducing modern information technologies into the work system on the self-esteem level of adolescents are given. Thus, the theoretical analysis results carried out allow us to note that interactive work forms provide colossal variant directions for the psychological and pedagogical diagnostic implementation and directly corrective activity aspects. Among other things, the key feature of their application is the ability to adapt the dialogue to the personal characteristics of each teenager, which increases the successful communication likelihood and further psychological and pedagogical support organisation.
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W. Rayburn, Steven. "Improving service employee work affect: the transformative potential of work design." Journal of Services Marketing 28, no. 1 (February 4, 2014): 71–81. http://dx.doi.org/10.1108/jsm-02-2012-0042.
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Purpose – The purpose of this article is to employ Self-Determination Theory to explain the mediated impact of work design – empowerment and serial and investiture socialization – on employee work affect. The theory proposes fulfilment of three psychological needs – autonomy, competence, and relatedness – will mediate individuals' ability to achieve contextually relevant well-being. An empirical study tests this claim and exposes the structure of the mediating effects. Design/methodology/approach – Survey responses were collected from a sample of 239 front-line service employees using snowball data collection. SEM was used to test hypotheses. Findings – Findings suggest that empowerment and serial and investiture socialization are significantly differentially related to need fulfilment. Additionally, all forms of need fulfilment do not directly influence employee affect. Instead, there are both direct and interactive effects that work simultaneously to influence employees' positive work affect. Practical implications – This study exposes specific work design levers managers can manipulate to benefit employees. This research highlights the different effects of specific work design variables on employee work affect. Originality/value – This paper extends understanding of Self-Determination Theory by exposing the direct and interactive effects of need fulfilment on work affect for service workers. Also, it delivers a deeper exploration of the impact of work design on employees by modelling multiple work design variables as well as process variables simultaneously to provide a more detailed picture of how work design influences employee work affect.
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Paramita, Widya, Felix Septianto, Sari Winahjoe, B. M. Purwanto, and Ika Diyah Candra. "Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior." Australasian Marketing Journal (AMJ) 28, no. 3 (August 2020): 42–49. http://dx.doi.org/10.1016/j.ausmj.2019.12.002.
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Isaeva, Tatiana, Natalia Malishevskaya, Elena Goryunova, Liliya Lazareva, and Mikhail Churikov. "Psychological and pedagogical aspects of simulation technology at English lessons for future engineers of the agro-industrial complex." E3S Web of Conferences 273 (2021): 12011. http://dx.doi.org/10.1051/e3sconf/202127312011.
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During the period of COVID-19 pandemic when mostly all the universities have transferred to distant learning, the educational effect of many interactive methods partially reduced. However, simulation is underestimated by university professors and scarsely used in the educational process. Despite a profound interest in interactive methods, theoretical and practical issues of simulation still need examination, especially in the context of competence-based education. In present research pedagogical, psychological and linguistic issues of simulation are studied. Though, simulation is often referred to as a method or a game, we consider it to be an educational technology. Contrary to entertaining simulation, educational simulation used as technology usually is more than a case, because it has a structured scenario with a system of rules and prohibitions, which are created with a certain idea of forming specific competences. The practical part of the article contains a description of the empirical study of the simulation technology results used at English lessons at the technical university, which prove a high educational efficiency of simulation technology in the professional development of future engineers of agro-complex.
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Tuyakova, Ulbossyn, Bibianar Baizhumanova, Lyazzat Alekeshova, and Aigul Karimova. "Development of emotional intelligence among future teachers using interactive educational technologies." LAPLAGE EM REVISTA 7, Extra-D (July 25, 2021): 646–58. http://dx.doi.org/10.24115/s2446-622020217extra-d1150p.646-658.
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The article investigates emotional intelligence and the modes of its formation and development among future social teachers. The hypothesis: the use of interactive educational technologies in teaching humanitarian subjects among future social teachers in practical classes in the form of socio-psychological training (TPS) contributes to the development of emotional intelligence. Students at the Faculty of Social Sciences of L.N. Gumilyov Eurasian National University (ENU after L.N. Gumilyovy) and students from the Faculty of Pedagogy at K.Zhubanov Aktobe Regional State University participated in the study. To achieve the goals, humane disciplines for social teachers used the SPT with the aim of updating students' creative potential, developing empathy and other components of emotional intelligence (EI). An analysis of EI indicators for subjects in the early and late stages of the study confirmed our hypothesis that the use of interactive educational technologies in teaching humanitarian subjects among future social teachers in the form of socio-psychological training (TPS) has a positive impact on o formation and further development of the intrapersonal and interpersonal aspects of emotional intelligence.
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Kosenko, Oleksandra. "Marketing means of information dissemination as a tool of information warfare." Észak-magyarországi Stratégiai Füzetek 19, no. 4 (2022): 86–94. http://dx.doi.org/10.32976/stratfuz.2022.46.
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This article considers the essence and features of marketing propaganda and forms of information warfare, its social, informational, organisational aspects, the role and nature of psychological operations, perception management. Particular attention is paid to the social and cultural consequences of marketing propaganda, information operations and wars. The purpose of the article is to analyse the common and distinctive features of propaganda, PR and information warfare.
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Troutt, Marvin D., Suresh K. Tadisina, and Roy J. Clinton. "Interactive Optimization Aspects of Electronic Spreadsheet Models for Design and Planning." Journal of the Operational Research Society 42, no. 5 (May 1991): 349–55. http://dx.doi.org/10.1057/jors.1991.76.
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Arzhanova, K. A., G. V. Dovzhik, and V. N. Dovzhik. "Influencer marketing: current trends and prospects." Vestnik Universiteta, no. 9 (October 31, 2022): 65–71. http://dx.doi.org/10.26425/1816-4277-2022-9-65-71.
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The article examines the influencer-marketing impact in the digital environment as one of the most popular lines of digital communications. The problem is the difficulty in recruiting a relevant blogger for promotional purposes. Methodologically, the study based on two basic psychological concepts: cognitive and interactive. The authors have conducted a critical analysis of scholarly literature and secondary documents and have addressed the concepts of blogger referentiality, identity and consumer identity statuses. The authors proposes and empirically verifies the hypothesis that the decision to buy an advertised product and the identity status of the consumer are interrelated. The empirical study was conducted using the author’s methodological toolkit, including an online survey using the Schneider Personality Survey. Based on the results of the study, recommendations are given for marketers to select bloggers for the target group of 18–24 year olds with different identity statuses in order to build a positive product brand. Suggestions for bloggers to interact with consumer groups with specified identity statuses are provided. Forecasts are given on the development of the influencer-marketing market, the demand for the blogging profession, the effectiveness of including the blogger’s inclusion in the company communications as potential partners, and the relationship between consumer engagement levels and social network.
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Seitenova, S. S. "PSYCHOLOGICAL ASPECTS OF INTERACTIVE TEACHING METHODS INFLUENCE ON ENHANCING COGNITIVE ACTIVITY OF STUDENTS AT KAZAKH LANGUAGE LESSONS." EurasianUnionScientists 5, no. 58 (2019): 20–22. http://dx.doi.org/10.31618/esu.2413-9335.2019.5.58.20-22.
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Boukamcha, Fayçal. "Situational and personality effects on smokers’ psychological reactance." International Journal of Pharmaceutical and Healthcare Marketing 10, no. 4 (November 7, 2016): 432–48. http://dx.doi.org/10.1108/ijphm-10-2015-0052.
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Purpose This paper aims to investigate the situational and personal aspects that may trigger smokers’ psychological state reactance. It was hypothesized that situational factors, such as perceived threat to freedom and perceived loss of control, which are supposed to be triggered by an anti-smoking persuasive message, and a personality pattern, such as trait reactance proneness, predict the psychological state reactance. Design/methodology/approach An experiment and a survey were conducted on a random sample of 246 smoking undergraduate students in two Tunisian business schools. Four anti-smoking print ads, with two different levels of negative emotional intensity, were manipulated. Findings The findings depict the importance of the anti-smoking ads with a high negative emotional intensity, the perceived threat to freedom and trait reactance proneness in the smokers’ psychological reactance prediction. Originality/value This work seems to be important to the extent that few works have combined situational and dispositional factors to explain the smokers’ psychological reactance. The findings in this paper seem interesting insofar as they show the importance of the personality factor and the fear appeal in triggering smokers’ anger and negative cognitions that lead, in turn, to the arousal of psychological reactance. This paper should be of interest to readers in the areas of health communication, social psychology and social marketing.
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Silicka, Inese, and Iveta Dembovska. "DEVELOPMENT OF PROFESSIONAL COMPETENCIES OF HOSPITALITY INDUSTRY SPECIALISTS WITHIN THE FRAMEWORK OF ACQUISITION OF EDUCATIONAL MODULE “ORGANIZATION OF HOSPITALITY SERVICES”." Latgale National Economy Research 1, no. 7 (October 21, 2015): 164. http://dx.doi.org/10.17770/lner2015vol1.7.1187.
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According to the SWOT analysis on the Latvian Tourism Marketing Strategy 2010-2015 carried out by the Tourism Development Agency in 2010, the lack of skilled labour force in tourism and hospitality industry, as well as the low level of professional qualifications are mentioned as one of the potential threats. The aim of the research is to examine and analyse the development of professional competencies of hospitality industry specialists within the framework of completion of the interactive educational module “Organization of Hospitality Services”. The tasks of the research are: to examine the theoretical aspects of formation, application and significance of interactive educational modules; to determine requirements, aim, structure and position of the interactive educational module in the education process. In the paper, the theoretical aspects of formation of interactive educational modules are examined; the content of the interactive educational module “Organization of Hospitality Services”, which is implemented within the framework of the study programme “Hospitality Management”, is offered; requirements, aim, structure and position of interactive educational module in the education process are determined. The opportunities of application of the interactive educational module “Organization of Hospitality Services” are wide enough: it may be applied not only in the training process of hospitality industry specialists, but also in order to raise the qualification level of managers at the intermediate level. A pilot research study concluded that completion of theoretical studies is not sufficient enough in order to acquire professional competencies at the highest level. The authors of the paper suggest acquiring practical skills, which is extremely important. The research methods: the logical and constructive methods, the scientific induction method, synthesis, document analysis, the monographic method, the graphic method.
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Lach, Sylwia. "Selected Methods of Psychological Manipulation in the Marketing of Financial Services." Journal of International Business Research and Marketing 6, no. 1 (2020): 24–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.61.3004.
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The main purpose of this article is preliminary identification of manipulation techniques and methods used in banks for staff relationship management. The empirical contribution of this article is to discuss the influence of immediate supervisor on the consumer’s consultants in the banking sector. The author has tried to answer the research questions, Are there any manipulation techniques used by bank managers? If, yes, what methods of psychological manipulations are applied by supervisors on to their employees. Data is gathered by using interviews with an experts’ group and by the critical reflection on the professional experiences of the author of the article. The initial results highlight some manipulation techniques used by bank managers on the consumers’ consultant, for example, the reciprocity technique, group technique, the contrast technique, authority technique, word manipulation technique, impression management technique and social manipulation techniques, such as the foot-in-the- mouth and dialogue, the door-in-the-face”, stressful situations, feelings of guilt. It is also worth noting that in opposition to techniques there are examples of psychological counteraction to manipulation, for example, the instinct to restrain aggression and empathy, change assessment into opinion, violation of the principle of reciprocity, self-esteem, personality and manipulation. The author also paid considerable attention to aspects such as rights and needs of the employee in the sales of financial services and his job satisfaction.
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Kim, Junhyung, Young Hoon Jung, Yu-Bin Shin, Min-Kyeong Kim, Hyojung Eom, Eunjoo Kim, Joohan Kim, and Jae-Jin Kim. "Development and Validation of a Virtual Reality-Based Training Program for Promoting Subjective Well-Being." Psychiatry Investigation 17, no. 12 (December 25, 2020): 1207–15. http://dx.doi.org/10.30773/pi.2020.0311.
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Objective Enhancing subjective well-being is an effective way to improve mental health. This study aimed to validate a virtual realitybased interactive feedback program as an intervention tool for promoting subjective well-being.Methods Thirty-six males participated in this program, consisting of three tasks constructed based on the theories of positive psychology: ‘Experience-based problem recognition task’, ‘Future self-based success story expression task’, and ‘Strength expression task’. Participants rated visual analog scores associated with each of the tasks’ contents. The concurrent validity of task scores was evaluated by correlations with the psychological scale scores.Results The total task score was positively correlated with scores of Mental Health Continuum-Short Form (MHC-SF) emotional wellbeing and psychological well-being, Rosenberg’s Self-Esteem Scale, Dispositional Hope Scale agency dimension and pathways dimension, and Life Orientation Test Revised, but not with MHC-SF social well-being scores. After controlling for the effects of the other task scores, the task scores had linear relationships with certain psychological assessments.Conclusion Since the task scores are closely related to indicators of well-being, self-esteem, hope, and optimism, the program contents are well associated with certain aspects of subjective well-being and thus may be available for training that improves subjective well-being through interactive feedback.
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Simanjuntak, Mariana, and Aditya Halim Perdana Kusuma Putra. "Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review." Golden Ratio of Mapping Idea and Literature Format 1, no. 1 (February 12, 2021): 1–7. http://dx.doi.org/10.52970/grmilf.v1i1.18.
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This study uses a bibliometric literature review approach with a sample mapping literature of 10 articles regarding planned behavior theory approaches to purchase decisions; Reference articles from 2007 - 2021 under publisher Elsevier (e.g., LWT, Journal of Retailing and Consumer Services, Journal of Interactive Marketing, Regional Science and Urban Economics, Food Quality and Preference Journal, Energy Policy, Decision Support Systems Journal, and Industrial Marketing Management ). Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)
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Roques, Marjorie, and Nadine Proia-Lelouey. "La dialyse à domicile : une dynamique interactive complexe pour les couples." Bulletin de la Dialyse à Domicile 1, no. 2 (September 23, 2018): 83–87. http://dx.doi.org/10.25796/bdd.v1i2.51.
Full textAbstract:
(English abstract at the end)
La dialyse à domicile est reconnue comme étant la technique la moins coûteuse. Pourtant, elle est la moins choisie en France. Pourquoi la France se montre-t-elle frileuse quant au choix de cette technique ? Nous nous centrons, dans cet article, sur les aspects psychologiques de la prise en charge, par les conjoints, des patients hémodialysés à domicile. A ce sujet, les études sont contradictoires, certaines rapportent un mal-être des couples, tandis que d’autres mettent en évidence une meilleure qualité de vie pour les deux partenaires. Après avoir émis une critique concernant la méthodologie utilisée dans certains travaux qui évacuent la part subjective et certains éléments cliniques qualitatifs pourtant essentiels pour comprendre le phénomène, nous avons fait l’hypothèse que trois niveaux imbriqués méritent d’être pris en compte, jusqu’à être décisifs dans le choix de la dialyse : la dynamique psychologique de chacun des partenaires, la dynamique du couple et l’investissement psychologique du domicile. Nous concluons sur l’idée selon laquelle l’intégration du conjoint dans la prise en charge du malade peut être un atout pour les suites du traitement, sous réserve de certaines conditions : premièrement, une évaluation de la dynamique psychique du couple afin de limiter les échecs thérapeutiques et la souffrance psychologique ; deuxièmement, une sensibilisation des médecins et des soignants à ces questions, car le couple peut développer une relation d’autant plus pathologique que le traitement se fait à huit clos ; enfin, l’ouverture d’un espace de parole afin que les couples puissent exprimer leurs difficultés et être rassurés.
Abstract
Home dialysis is recognized as the least expensive technique. Yet it is the least chosen in France. Why is France being cautious about the choice of this technique? In this article, we focus on the psychological aspects of spousal management of home hemodialysis patients. In this regard, the studies are contradictory, some report a discomfort in couples, while others highlight a better quality of life for both partners. After criticizing the methodology used in some of the works that remove the subjective and some qualitative clinical elements that are essential to understanding the phenomenon, we hypothesized that three nested levels deserve to be taken into account, up to to be decisive in the choice of dialysis: the psychological dynamics of each partner, the dynamics of the couple and the psychological investment of the home. We conclude on the idea that the integration of the spouse in the care of the patient can be an asset for the continuation of treatment, subject to certain conditions: first, an assessment of the psychic dynamics of the couple to limit the therapeutic failures and psychological suffering; secondly, raising the awareness of doctors and caregivers about these issues, because the couple can develop a relationship which is all the more pathological as the treatment is done in camera; finally, the opening of a space of speech so that couples can express their difficulties and be reassured.
Cette revue est mise à disposition selon les termes de la Licence Creative Commons Attribution 4.0 International.
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Lawlor, Brian A. "Environmental and Social Aspects of Behavioral Disturbances in Dementia." International Psychogeriatrics 8, S3 (May 1997): 259–61. http://dx.doi.org/10.1017/s104161029700344x.
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Are the behavioral disturbances of dementia a primary manifestation of a devastating degenerative brain disease or a consequence of a demented patient's inability to cope with a hostile environment that does not adapt to his or her needs? Our current state of knowledge regarding the origin of noncognitive symptoms in dementia does not allow us to neatly dichotomize behavioral disturbances into either syndromes that can be attributed to altered neurobiologic substrates or behavioral reactions to a change in social routine or environment. The best fit model is one that incorporates biologic (neurochemical, neuropathologic, or genetic); psychological (premorbid personality and behavior, and response to stress); and social (environmental change and caregiver factors) aspects. For any particular symptom or group of symptoms, the relative input from each causal source can vary and may change in the future as our knowledge and understanding grow. The importance of an interactive causal model is that is has direct and immediate relevance to the development of treatment strategies.
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Nastiti, Safitri Maya. "Pengembangan Perusahaan Berbasis Nilai Islam pada Digital Startup." Indonesian Journal of Religion and Society 1, no. 2 (January 7, 2020): 115–25. http://dx.doi.org/10.36256/ijrs.v1i2.27.
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Lots of studies argue that company development is determined by innovation, adaptability, and institutional dynamism. This study aims to explain the development of islamic value-based companies in digital startups, whereas the success factor of company is not only determined by innovation, adaptability, and institutional dynamism, but precisely caused by role of islamic values which was developed by the companies. Through qualitative approach, this results of study show that the islamic values which are the foundation of the company in carrying out to all operations of institution are Tauhid, Qonaah, competent, and moral. These islamic values at PT. Badr Interactive is built through the regulatory, normative, and cognitive cultural pillars. In general, islamic values play a role in four human resources, marketing, social responsibility, and corporate culture aspects. The influence of islamic values in these aspects produces an output of good quality product applications, good teamwork, strong employee resilience, employee spiritual needs, planned marketing strategies. These indicators are digital startup companies sources of success.