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Books on the topic 'Interactive marketing Psychological aspects'

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Author: Grafiati

Published: 10 December 2022

Last updated: 30 January 2023

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1

Getting started with transmedia storytelling: A practical guide for beginners. 2nd ed. Place of publication not identified]: [CreateSpace Independent Publishing Platform], 2015.

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2

A creator's guide to transmedia storytelling: How to captivate and engage audiences across multiple platforms. New York: McGraw-Hill, 2012.

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3

Psychological foundations of marketing. New York, NY: Routledge, 2012.

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4

Personal selling: An interactive approach. 4th ed. Boston: Allyn and Bacon, 1991.

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5

Marks, Ronald B. Personal selling: An interactive approach. 2nd ed. Boston: Allyn and Bacon, 1985.

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6

Marks, Ronald B. Personal selling: An interactive approach. 5th ed. Boston: Allyn and Bacon, 1994.

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7

Marks, Ronald B. Personal selling: An interactive approach. 3rd ed. Boston: Allyn and Bacon, 1988.

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8

Marks, Ronald B. Personalselling: An interactive approach. 2nd ed. Boston (Mass.): Allyn and Bacon, 1985.

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9

Hot button marketing. Avon, Mass: Adams Business, 2006.

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10

Marks, Ronald B. Personal selling: An interactive approach. 3rd ed. Toronto: Allyn & Bacon, 1989.

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11

Marks, Ronald B. Personal selling: An interactive approach. 2nd ed. Boston: Allyn and Bacon, 1985.

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12

LaBonte, David A. Shiny Objects Marketing. New York: John Wiley & Sons, Ltd., 2009.

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13

Baumgardner, Barbara. A passage through grief: An interactive journal. Nashville, Tenn: Broadman & Holman Publishers, 1997.

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14

Maddock, Richard C. Marketing to the mind: Right brain strategies for advertising and marketing. Westport, Conn: Quorum Books, 1996.

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15

Tabío, Gerardo V. Creating demand: Generate cool custom marketing ideas. Amherst, N.Y: Prometheus Books, 2009.

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16

A guide to getting it: Branding & marketing mastery. Portland, Or: Clarity of Vision Publishing, 2009.

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17

Dahl, Bernhoff A. Optimize your life!: Interactive worksheets CD edition. Bangor, Me: Apellicon-Pearson Press, 2005.

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18

Motivational marketing: How to effectively motivate your prospects to buy now, buy more, and tell their friends too! Hoboken, N.J: John Wiley & Sons, 2007.

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19

Feig, Barry. Marketing straight to the heart. New York: AMACOM, 1997.

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20

Marc, Vanhuele, and Wright Malcolm 1963-, eds. Consumer behaviour: Applications in marketing. 2nd ed. Los Angeles: SAGE, 2013.

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21

Knoblich, Hans. Marketing mit Duftstoffen. München: R. Oldenbourg, 1989.

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22

The new marketing era: Marketing to the imagination in a technology driven world. New York: McGraw-Hill, 1999.

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23

Tabío, Gerardo V. Creating demand: Generate cool custom marketing ideas. Amherst, N.Y: Prometheus Books, 2009.

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24

Irion, Tobias. Vertrauen in Transaktionsbeziehungen: Marketingwissenschaftliche Grundlegungen und praktische Ansatzpunkte für ein strategisches Vertrauensmanagement. Frankfurt am Main: Lang, 2007.

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25

Sinha, Indrajit. Reverse psychology marketing: The death of traditional marketing and the rise of the new "pull" game. Baskingstoke [England]: Palgrave MacMillan, 2007.

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26

Hogshead, Sally. Fascinate: Your 7 triggers to persuasion and captivation. New York: HarperBusiness, 2010.

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27

Yong-hak, Yi, ed. Sobija haengdong punsŏk: Makʻetʻing chŏllyak ŭroŭi chŏgyong. Sŏul Tʻŭkpyŏlsi: Pagyŏngsa, 1992.

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28

1954-, O'Shaughnessy Nicholas J., ed. The marketing power of emotion. Oxford: Oxford University Press, 2003.

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29

Whitman, Drew Eric. Cashvertising: How to use 50 secrets of ad-agency psychology to make big money selling anything to anyone. Franklin Lakes, NJ: Career Press, 2009.

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30

Brilliant marketing: What the best marketers know, do, and say. New York, NY: Pearson Prentice Hall, 2009.

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31

Gorbaniuk, Oleg. Personifikacja marki: Perspektywa psychologiczna i marketingowa. Lublin: Wydawnictwo KUL, 2011.

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32

Vitale, Joe. Inspired Marketing! New York: John Wiley & Sons, Ltd., 2008.

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33

Vee, Jimmy. Gravitational Marketing. New York: John Wiley & Sons, Ltd., 2008.

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34

The spirit of pregnancy: An interactive anthology for your journey to motherhood. Lincolnwood, IL: Contemporary books, 2000.

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35

Reaching out: A musician's guide to interactive performance. Boston: McGraw-Hill, 2008.

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36

Castaldo, Sandro. Trust in market relationships. Cheltenham, UK: Edward Elgar, 2007.

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37

Brijatoff, Alix. L' espace du désir: Traité de "contre-marketing". Paris: Presses du Management, 1999.

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38

Klammer, Marion. Nonverbale Kommunikation beim Verkauf. Heidelberg: Physica-Verlag, 1989.

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39

Psicología y marketing: Contribuciones al posicionamiento de la psicología. La Habana: Editora Política, 1999.

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40

Fogg, John Milton. The greatest networker in the world: A network marketing fable. Charlottesville, Va: MLM Pub., 1992.

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41

K, Bikson Tora. Cognitive press in computer-mediated work. Santa Monica, CA: Rand, 1987.

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42

The branded mind: What neuroscience really tells us about the puzzle of the brain and the brand. London: Kogan Page, 2011.

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43

The writer's book of hope: Getting from frustration to publication. New York: H. Holt, 2003.

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44

Ann, Mazur Laurie, ed. Marketing madness: A survival guide for a consumer society. Boulder: Westview Press, 1995.

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45

Earl, Goldsmith Ronald, ed. Consumer psychology for marketing. London: Routledge, 1994.

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46

Foxall, G. R. Consumer psychology for marketing. 2nd ed. London: International Thomson Business Press, 1998.

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47

Fascinate: Your 7 triggers to persuasion and captivation. New York: HarperBusiness, 2010.

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48

Marconi, Joe. Shock marketing: Advertising, influence and family values. Chicago: Bonus Books, 1997.

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49

Gilbert, Sari. Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education. Taylor & Francis Group, 2015.

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50

Gilbert, Sari. Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education. CRC Press LLC, 2015.

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