Academic literature on the topic 'Interactibe television'

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Journal articles on the topic "Interactibe television"

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Medina, Mercedes, and Idoia Portilla. "Televisión multipantalla y la medición de su audiencia: el caso de las televisiones autonómicas." Revista ICONO14. Revista científica de Comunicación y Tecnologías emergentes 14, no. 2 (July 31, 2016): 377. http://dx.doi.org/10.7195/ri14.v14i2.960.

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<p>Gracias a la digitalización, los contenidos televisivos pueden disfrutarse en múltiples pantallas además del televisor. Las compañías de televisión han desarrollado un modelo de televisión online e interactivo que permite un consumo personalizado a través de varios soportes.</p><p>Siguiendo el modelo de las televisiones nacionales en el entorno digital, analizamos aquí la oferta digital de las televisiones públicas autonómicas en España desde la óptica de la medición de audiencias. </p><p>La segunda fuente de financiación de estas televisiones proviene de la publicidad y los anunciantes demandan datos de audiencia para invertir en los medios. Por eso, encontrar un sistema de medición de audiencias que unifique todos los dispositivos es esencial para el desarrollo de la estrategia online desde el punto de vista comercial.</p><p>Para el análisis se han elegido las televisiones autonómicas pioneras, la Corporació Catalana de Mitjans Audiovisuals (CCMA) y Euskal Irrati Telebista (EITB). <span>La metodología empleada será la observación directa y análisis crítico.</span></p>
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Mayugo-i-Majó, Carme. "Towards another model of television system in the global communication age." Comunicar 13, no. 25 (October 1, 2005): 91–99. http://dx.doi.org/10.3916/c25-2005-013.

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Television plays a very important role in our societies but, until now, we have not been capable to stress on its social discussion and to promote a deep change of this media. Mostly channels (even public ones) remain closed to citizenship, too much influenced by advertising business and economic outcomes. Opening a big participation process within all social agents involved, it is possible to generate another television model, more open and connected with people. Three different questions are crucial in this process: a huge interaction between television producers and their multiples audiences, the creation of a third audiovisual sector (which the only owner should be community), and media literacy for everybody and everywhere. A qualified society for quality on televisions. Nos encontramos de lleno en la llamada era de la sociedad de la información y el conocimiento, pero no conseguimos generar una concurrencia de visiones e inquietudes entre los distintos agentes sociales que interactúan en el tablero de juego del sistema televisivo actual. En este documento se esboza una triple dinámica de intervención para transformar el medio. En primer lugar, estaría la incorporación de la sociedad como agente activo y decisivo en la conformación de la televisión. Como segunda premisa, cabría quebrar la separación existente entre centros emisores y audiencias, y sustituirla por una verdadera interacción. En tercer lugar, convendría aventurarse en el campo de la educación en comunicación (EC) como espacio para el diseño de políticas y experiencias de base para alfabetizar en los medios a todos los sujetos sociales sin excepción. El sistema comunicativo tiene que ir más allá de la dicotomía entre televisión pública y privada, y apostar por el desarrollo del «tercer sector audiovisual».
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González-Gómez, Antonia-Alejandra, and Karla Jiménez-Comrie. "Interactive digital TV and its learning tools." Comunicar 13, no. 26 (March 1, 2006): 93–101. http://dx.doi.org/10.3916/c26-2006-15.

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Interactive Digital TV (IDTV) is a reality in the midst of the Information Society, is expected to allow the development of new interactive systems that may be useful in daily life as well as in other scopes such as education, politics and economics. The implications that IDTV requires to mature settles new challenges for both public and private authorities, and, demands also, new standards for other aspects such as technolgy applications, television industry, legal frames, social envioroments and education fields. This paper presents the basis of IDTV and also looks beyond to explore what are the outlines that can be used to provide an efficient broadcast and interactivity. La televisión digital interactiva es una realidad de la llamada «sociedad de la información» que funciona a partir de la difusión de la televisión directa, de las redes por cable y de la televisión digital terrestre, junto con la mejora de la calidad en la recepción y visualización de las señales televisivas, de los sistemas digitales de interacción y de la recepción portátil y móvil de la señal de televisión. En ese sentido, en el futuro se espera que las computadoras unidas con las emisiones televisivas digitales, permitan el desarrollo de sistemas interactivos que se puedan aplicar tanto en la vida cotidiana como en la educación formal y no formal. Las implicaciones que la televisión digital interactiva conlleva, provocan una reconversión en la tarea de los medios de comunicación y plantean nuevos retos en los poderes públicos y privados. En el campo educativo, la televisión digital interactiva representa oportunidades de interacción viva con el usuario, sin embargo en el momento actual, las investigaciones en este campo son escasas.
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Fernández, Francisco, and Sergio Goldenberg. "Aplicaciones interactivas para la televisión digital en Chile." Cuadernos.info, no. 22 (2008): 6–17. http://dx.doi.org/10.7764/cdi.22.86.

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Kong, Hwayeon. "Wide Bezel Televisions Decrease Immersive Experiences." Advances in Human-Computer Interaction 2020 (September 1, 2020): 1–5. http://dx.doi.org/10.1155/2020/9349560.

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This study explored how telepresence could be affected by stimuli from reality that distracts people while they are watching television. The sample comprised of 36 undergraduate and graduate students from a university in South Korea (age range: 18–38 years, M = 22.61, and SD = 4.12). A between-subjects experimental design was employed with two types of viewing equipment (a television screen vs. a television screen with side screens that act as stimuli from reality) and two bezel widths (2 cm vs. 10 cm) to examine how each condition influenced the viewers’ perceived telepresence. The results revealed that participants’ perception of telepresence was not affected by the type of viewing equipment. However, the level of telepresence was affected by the bezel width: the thinner the bezel, the more telepresence felt by the viewers. These findings provide important insights that can guide the future designs of screen bezels for televisions and other devices in order to more effectively create immersive virtual worlds. Future studies are needed to examine the relationship between central vision and telepresence.
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Creutzburg, R. "Interactive Television." IEEE Multimedia 12, no. 2 (April 2005): 88–89. http://dx.doi.org/10.1109/mmul.2005.29.

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Bisesi, Michael, and B. Dell Felder. "Interactive television." New Directions for Higher Education 1986, no. 56 (1986): 37–45. http://dx.doi.org/10.1002/he.36919865606.

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Blahut, D. E., T. E. Nichols, W. M. Schell, G. A. Story, and E. S. Szurkowski. "Interactive television." Proceedings of the IEEE 83, no. 7 (July 1995): 1071–85. http://dx.doi.org/10.1109/5.390124.

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Marta-Lazo, Carmen. "The process of TV reception as contextual interaction." Comunicar 16, no. 31 (October 1, 2008): 35–40. http://dx.doi.org/10.3916/c31-2008-01-004.

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The process of reception cannot be equated to visualisation. Many factors are involved in the act of looking; the subject’s background, their level of communicative competence, code knowledge, modus operandi and different ways of interpreting and deepening in messages. Dynamics of interaction with the screen are varied, but to achieve a significant degree of autonomy and activity, direct involvement in the creative process will be necessary. Hence, it is of major importance to foster a responsible use of television and educate society in matters of communication. This is, beyond any doubt, the challenge that the present educative system has to face. El proceso de recepción televisiva se circunscribe al mero acto de visionado. Son muchos los factores que afectan al ejercicio de mirar, entre otros el «background» con el que cuente el sujeto, su grado de competencia comunicativa, el conocimiento de códigos, modos de operar y maneras de interpretar y profundizar en los mensajes. Las dinámicas de interacción con la pantalla son muy diversas, pero para conseguir un grado de autonomía y actividad significativo, será necesaria la construcción de mensajes o la participación directa en el proceso creativo. En consecuencia, es importante despertar unos hábitos responsables de consumo televisivo y educar en materia de comunicación. Éste es, sin duda, el reto que se le plantea al sistema educativo actual.
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Lacalle, Charo. "La ficción interactiva: Televisión y Web 2.0." Ámbitos. Revista Internacional de Comunicación, no. 20 (2011): 87–107. http://dx.doi.org/10.12795/ambitos.2011.i20.05.

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Dissertations / Theses on the topic "Interactibe television"

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au, A. Schweda@murdoch edu, and Anika Schweda. "Interactive Television and Tourism Marketing WA to the UK Pleasure Travel Market through Interactive Television Applications." Murdoch University, 2004. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20050930.104954.

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As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how travellers use information sources with a focus on interactive television; 2) how an individual’s previous interactive media and travel experiences may pre-dispose them to using interactive television; and 3) to better understand why individuals interact and what impact the interaction has on the promotional effort. A travel ad and a travel show segment were used to explore these with impulse (brochure request) and telescopic (destination video) interactive opportunities. The treatments were deployed over a video-on-demand platform in greater London and participants took part in their homes via their televisions and a self administered questionnaire. This research has furthered the use of the multi-dimensional grid in understanding information sources in relationship to one another and updated the landscape with modern information sources such as television, teletext, the Internet and interactive television. Findings from this area of investigation suggest that current interactive television offerings cater better to short-haul destinations and although it currently plays a minor role, interactive television has the potential to significantly contribute to travellers’ long-haul holiday planning process. The finding that individuals understand interactive television through their experience with teletext rather than the Internet and are more likely to use interactive television if they are thorough and experienced planners supports the theory of knowledge transference. However, most importantly, if an individual has a positive experience with interactive television they will interact again in the future. Contributions were also made to a better understanding of the interactive television user and the use of interactive television applications to the travel and tourism industry in particular. Exploration of the differences between the Impulse and Telescopic approaches to interactivity highlighted that while interactivity generally enhances the promotional effort each approach has its own strategic applications.
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Lu, Karyn Y. "Interaction Design Principles for Interactive Television." Thesis, Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/6962.

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Interactive television (iTV) is an umbrella term used to cover the convergence of television with digital media technologies such as computers, personal video recorders, game consoles, and mobile devices, enabling user interactivity. Increasingly, viewers are moving away from a "lean back" model of viewing to a more active "lean forward" one. When fully realized on a widespread scale in the United States, our current experience of watching television will be dramatically transformed. Because iTV is a new medium in its own right, however, standards for iTV programming and interaction in the United States remain undefined. This document identifies and articulates interaction design principles for interactive television programming in the United States. Chapter one presents a brief survey of the field as it stands in 2005. In chapters two and three, I categorize iTV by platforms and by persistent television genres, and present representative examples for each category. In chapter four, I provide an overview of existing design standards in related areas. Insights from chapters two, three, and four all serve to inform chapter five, in which I propose principles for iTV interaction design by looking closely at existing designs (both deployed and prototyped), conventions, and patterns of interaction. My analyses are rooted in visual culture and human-computer interaction design principles, and the design principles I offer are abstracted from the applications I analyze within this framework. Finally, in chapter six, I offer some conclusions and thoughts for future directions.
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Froeschle, Chad. "Identification of effective teaching strategies and methods that foster interaction via interactive television." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999froeschlec.pdf.

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Calixto, Gustavo Moreira. "A interoperabilidade nos sistemas de televisão digital interativa." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/3/3142/tde-04072016-111102/.

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A televisão nos dias atuais tem sofrido inúmeras inovações tecnológicas nos campos das transmissões multimídia, qualidade audio-visual e diversidade de funcionalidades. Entretanto, esta essencialmente mantêm sua característica de fornecer informações de forma quase que instantânea à população. O ambiente atual da televisão digital é caracterizado pela coexistência de inúmeros dispositivos capazes de oferecerem uma experiência televisa, associando-se computadores pessoais, smartphones, tablets e outros eletrônicos de consumo. Ainda, pode se incluir a este cenário a disponibilidade de inúmeras redes de transporte de dados tais como a radiodifusão, satélite, cabo e redes em banda larga. Este cenário diversificado, em termos de dispositivos e redes, é denominado de cenário de televisão digital híbrida, a qual destaca-se a interação do expectador com os diversos dispositivos. Estes cenários, por sua vez, motivam o desenvolvimento de tecnologias que permitem o aperfeiçoamento da pervasividade e dos meios pelos os quais os aplicativos possam ser suportados em diferentes plataformas. Este trabalho propõe ambientes interoperáveis envolvendo a televisão digital interativa e outros eletrônicos de consumo, aos quais foram realizados estudos e experimentos para se observar diferentes técnicas de sincronização e comunicação entre plataformas de interatividade para a televisão digital híbrida. Os resultados apontam para a possibilidade de cenários interoperáveis envolvendo o uso de marcadores e também recursos de redes e serviços TCP/IP, levando em consideração a eficiência e eficácia nos diferentes métodos. Conclui-se que os resultados odem motivar o desenvolvimento de cenários diferenciados envolvendo a televisão digital interativa e dispositivos de segunda tela, o que incrementa a interatividade e as formas de entretenimento.
The television is nowadays under a wide number of technological innovations in the fields of multimedia broadcasts, audio-visual quality and diversity of features. However, TVs essentially retain their characteristic to provide information almost instantly to the population. The current environment of digital television is characterized by the coexistence of numerous gadgats capable of providing a experience aggregating personal computers, smartphones, tablets and other consumer electronics. Thereafter, you can include this scenario the availability of numerous data transmission such as broadcasting, satellite, cable and broadband networks. This scenario in terms of devices and networks, is called hybrid digital television, which highlights the interaction of the viewer with the various devices. By the way, these scenarios motivate the development of technologies which allow the improvement of the pervasiveness and ways that applications can be supported by different platforms. This work proposes interoperable environments involving interactive digital TV and other consumer electronics, which were carried out studies and experiments to observe different synchronization techniques and communication between interactive platforms for hybrid digital television. The results pointed out to the possibility of interoperable scenarios involving the use of tags and also network resources and services such as TCP/IP, taking into account the efficiency and effectiveness of the different methods. The results could lead the development of different scenarios involving interactive digital TV and second screen devices, which increases the interactivity and forms of entertainment.
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Bunn, Derek L. "Interactive Television News." Diss., CLICK HERE for online access, 2010. http://contentdm.lib.byu.edu/ETD/image/etd3397.pdf.

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Gallo, Stephen. "Interactive television : advancing television through integrated technology /." Online version of thesis, 2008. http://hdl.handle.net/1850/9602.

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Herèdia, i. López Natàlia. "Diseño de interfaz y diseño de la interacción. El rol del diseño en el cambio de paradigma televisivo." Doctoral thesis, Universitat de Barcelona, 2015. http://hdl.handle.net/10803/316780.

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Diversos factores están transformando la televisión. El proceso de digitalización, su convergencia con Internet, la ampliación de las posibilidades de interactividad y los nuevos hábitos de consumo de los telespectadores están produciendo un cambio de paradigma del medio de comunicación. Ante esta situación, desde la perspectiva del diseño se propone investigar cuál es el rol que asume esta disciplina. A partir de un estudio documental y bibliográfico se ha analizado la televisión interactiva como fenómeno a través de sus interfaces y de las prácticas asociadas al diseño de la interacción. Para el análisis se ha abordado la evolución histórica de la interactividad entre telespectador, televisor y televisión; se han contextualizado los cambios sociales, culturales, económicos y tecnológicos que acompañan esta transformación; y se ha propuesto un mapa de la televisión interactiva con el fin de delimitar su alcance. A partir de este escenario se ha examinado qué significa diseñar televisión interactiva teniendo en cuenta los elementos y factores que la caracterizan. Fruto de la investigación se ha identificado qué responsabilidades debería asumir el diseño y se han propuesto directrices a tener en cuenta para su práctica proyectual y su estudio teórico. También se han identificado los retos del diseño en la transformación del concepto de interactividad, en la figura del telespectador y en las formas de mejorar la usabilidad y accesibilidad de las interfaces televisivas.
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Anderson, Michelle E. "Televising truth commissions: the interaction between television, perpetrators, and political transition in South Africa." Doctoral thesis, Faculty of Humanities, 2020. http://hdl.handle.net/11427/32442.

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This research explores the portrayals of perpetrators in television broadcast coverage of truth commissions within politically transitioning societies, particularly how these discourses may influence the perceptions and experience of transition out of conflict. It focuses on the narratives constructed around apartheid-era perpetrators who participated in the South African Truth and Reconciliation Commission (TRC) as shown by the South African Broadcasting Corporation's (SABC) weekly broadcast, Truth Commission Special Report. It also considers how this informs perpetrators in speaking about their own histories. The SABC broadcasts aired between the 21st of April 1996 and the 29th of March 1998. It acted as a key news source on the workings of the TRC for a large group of citizens. An average of 1.1 to 1.3 million people tuned in each week for the first year, and an average of 510,000 people tuning in during its second year on air.1 The TRC hearings were recorded and filmed, and parts of these recordings were included in the SABC programme, along with further research by Special Report journalists. This included stories from the apartheid era that were not told through the TRC, further interviews with perpetrators, victims, bystanders, and communities, as well as reference to news and legal documents. As SABC describes it, the Truth Commission Special Report series “contributed to the TRC's pursuit of revealing the truth about, and engendering a deeper engagement with, South Africa's past conflicts.”2 The series was hosted and produced by well-known anti-apartheid journalist and Afrikaner Max du Preez, whose own identity became central to the narrative put forth. His team of journalists and producers included other Afrikaners such as his long-time colleague Jacques Pauw, and the young Anneliese Burgess. Otherwise, “his team of journalists varied over the twenty-three months of the series, generally including five and seven people who were racially, ethnically, and linguistically diverse.”3 As South Africa transitioned out of the apartheid state, transparency of the transitional mechanisms taking place was essential for the transformation of governance and the appearance of accountability.4 This demand acted as one of the driving forces for the intense media involvement in the country's chief transitional process, namely the TRC. This research hinges on the hypothesis that the media's involvement in the South African transitional process went beyond the provision of transparency and may have influenced people's perceptions and experience within the transition per assertions by scholars such as Parver and Wolf, Fischer, Kent, and Mihr, 5 among others. It uses this as a starting point to then investigate the series' narrative as a source of these perceptions and the subsequent experiences of the subjects. This points not only to outcomes, but also their influencing factors with the intent to suggest recommendations for more intentional media coverage of political transitions, with perpetrators being one facet of such.
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Mori, Yutaka. "Demand for interactive television." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11863.

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House, Melissa Kay. "The future of interactive television." Thesis, Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/19417.

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Books on the topic "Interactibe television"

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Widner, Doug. Interactive business television. Littleton, Colo: V.A. Ostendorf, 1993.

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Kunert, Tibor. User-Centered Interaction Design Patterns for Interactive Digital Television Applications. London: Springer-Verlag London, 2009.

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Kunert, Tibor. User-Centered Interaction Design Patterns for Interactive Digital Television Applications. London: Springer London, 2009. http://dx.doi.org/10.1007/978-1-84882-275-7.

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Life after television. New York: W.W. Norton, 1992.

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Life after television. New York: W.W. Norton, 1994.

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Gilder, George F. Life after television. Knoxville, Tenn: Whittle Direct Books, 1990.

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M, Tully Samuel, ed. Interactive television: Progress and potential. Bloomington, Ind: Phi Delta Kappa Educational Foundation, 1989.

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1959-, Smith-Chaigneau Anthony, ed. Interactive TV standards. Amsterdam: Elsevier, 2005.

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Merrigan, Nicholas. An information browser for interactive television. [S.l: The author], 1999.

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Abásolo, María José, Jorge Abreu, Pedro Almeida, and Telmo Silva, eds. Applications and Usability of Interactive Television. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90170-1.

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Book chapters on the topic "Interactibe television"

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Weik, Martin H. "interactive television." In Computer Science and Communications Dictionary, 809. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/1-4020-0613-6_9294.

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Mudge, Robin. "Interactive Television." In The Economics, Technology and Content of Digital TV, 125–44. Boston, MA: Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-4971-0_8.

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Furht, Borko, Deven Kalra, and Arturo A. Rodriguez. "Interactive Television Systems." In The Kluwer International Series in Engineering and Computer Science, 235–82. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-1387-8_7.

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O’Sullivan, Derry, Barry Smyth, David Wilson, Kieran Mc Donald, and Alan F. Smeaton. "Interactive Television Personalization." In Personalized Digital Television, 73–91. Dordrecht: Springer Netherlands, 2004. http://dx.doi.org/10.1007/1-4020-2164-x_4.

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Lievens, Bram, Eva Vanhengel, Jo Pierson, and An Jacobs. "Does Mobile Television Enhance a New Television Experience?" In Human-Computer Interaction Series, 81–96. London: Springer London, 2009. http://dx.doi.org/10.1007/978-1-84882-701-1_10.

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Li, Dongxiao, and Peter Olaf Looms. "Television Accessibility in China." In Human–Computer Interaction Series, 261–73. London: Springer London, 2015. http://dx.doi.org/10.1007/978-1-4471-6708-2_14.

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Dormann, Claire. "Enhanced Television and Interactive Services." In IFIP Advances in Information and Communication Technology, 21–32. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-0-387-35511-5_2.

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da Graça C. Pimentel, Maria, Rudinei Goularte, Renan G. Cattelan, Felipe S. Santos, and Cesar Teixeira. "Ubiquitous Interactive Video Editing Via Multimodal Annotations." In Changing Television Environments, 72–81. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-69478-6_8.

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Suto, Hidetsugu, Hiroshi Kawakami, and Osamu Katai. "Influences of Telops on Television Audiences’ Interpretation." In Human-Computer Interaction. Ambient, Ubiquitous and Intelligent Interaction, 670–78. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02580-8_73.

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Woods, Faye. "Youth Factual: First Person, Peer Address and Interaction." In British Youth Television, 145–83. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-44548-3_5.

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Conference papers on the topic "Interactibe television"

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Jones, Owen Daly, and Rachel Carey. "Interactive television." In CHI '01 extended abstracts. New York, New York, USA: ACM Press, 2001. http://dx.doi.org/10.1145/634067.634354.

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Jones, Owen Daly, and Rachel Carey. "Interactive television." In CHI '01 extended abstracts. New York, New York, USA: ACM Press, 2001. http://dx.doi.org/10.1145/634342.634354.

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Teasley, Barbee, Arnold Lund, and Raymond Bennett. "Interactive television." In Conference companion. New York, New York, USA: ACM Press, 1996. http://dx.doi.org/10.1145/257089.257366.

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Nixon, Lyndon, Lora Aroyo, Dan Brickley, and Libby Miller. "Future television." In the 8th international interactive conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/1809777.1809840.

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Furht, Borko. "Interactive television systems." In the 1996 ACM symposium. New York, New York, USA: ACM Press, 1996. http://dx.doi.org/10.1145/331119.331127.

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Rankin, P. J. "Research into content generation - interactive drama." In IEE Colloquium on Interactive Television. IEE, 1995. http://dx.doi.org/10.1049/ic:19950961.

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Bryant, S. "The multi-media server design challenge." In IEE Colloquium on Interactive Television. IEE, 1995. http://dx.doi.org/10.1049/ic:19950962.

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Colaitis, F. "MHEG and its profile for ITV applications." In IEE Colloquium on Interactive Television. IEE, 1995. http://dx.doi.org/10.1049/ic:19950963.

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King, D. "DAVIC - interoperability for market success." In IEE Colloquium on Interactive Television. IEE, 1995. http://dx.doi.org/10.1049/ic:19950964.

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Defee, I. "Domestic IBC applications for multimedia on demand - RACE project DIAMOND." In IEE Colloquium on Interactive Television. IEE, 1995. http://dx.doi.org/10.1049/ic:19950965.

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Reports on the topic "Interactibe television"

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Thibadeau, Robert. The Question of Standards for Digital Interactive Television. Fort Belvoir, VA: Defense Technical Information Center, November 1993. http://dx.doi.org/10.21236/ada273872.

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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Abstract:
Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on pre­vious research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.
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