Journal articles on the topic 'Integrated Marketing Communications Planning'
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Anantachart, Saravudh. "Integrated Marketing Communications and Market Planning." Journal of Promotion Management 11, no. 1 (March 24, 2005): 101–25. http://dx.doi.org/10.1300/j057v11n01_07.
Full textFinne, Åke, and Christian Grönroos. "Communication-in-use: customer-integrated marketing communication." European Journal of Marketing 51, no. 3 (April 10, 2017): 445–63. http://dx.doi.org/10.1108/ejm-08-2015-0553.
Full textCaemmerer, Barbara. "The planning and implementation of integrated marketing communications." Marketing Intelligence & Planning 27, no. 4 (June 12, 2009): 524–38. http://dx.doi.org/10.1108/02634500910964083.
Full textDemko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.
Full textValos, Michael John, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener, and Vanya Louise Maplestone. "Exploring the integration of social media within integrated marketing communication frameworks." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 19–40. http://dx.doi.org/10.1108/mip-09-2014-0169.
Full textPrayitno, Sunarto. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." CoverAge: Journal of Strategic Communication 12, no. 1 (September 16, 2021): 27–39. http://dx.doi.org/10.35814/coverage.v12i1.2152.
Full textOrr, Dawn, and Jon Cano-Lopez. "The role of data integration in integrated marketing communications planning." Journal of Direct, Data and Digital Marketing Practice 7, no. 2 (October 2005): 137–45. http://dx.doi.org/10.1057/palgrave.dddmp.4340517.
Full textTelg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.
Full textBaranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ." State and Regions. Series: Social Communications, no. 1(41) (March 10, 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.
Full textWu, Lingling, Yuriy Danko, Fuli Chen, Xuefeng Yao, and Fenghe Zhang. "Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace." Innovative Marketing 18, no. 1 (March 9, 2022): 152–67. http://dx.doi.org/10.21511/im.18(1).2022.13.
Full textChaplinskyі, Yuriy, and Olena Bozulenko. "ADVERTISING SUPPORT FOR LOYALTY IMPLEMENTATION." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS III, no. 83 (September 29, 2021): 68–79. http://dx.doi.org/10.34025/2310-8185-2021-3.83.05.
Full textKasian, Serhii. "MARKETING STRATEGIC PLANNING, PRICING, MARKETING OF EVENTS IN THE FIELD OF HIGH-TECH ENTERPRISES ENERGY SAVING." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 298–303. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-52.
Full textKitchen, Philip, and Marwa E. Tourky. "Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?" Revista de Estudios Empresariales. Segunda Época, no. 2 (December 22, 2020): 7–17. http://dx.doi.org/10.17561/ree.v2020n2.1.
Full textBogdan, Nataliia M., Illia M. Pysarevskyi, Olga M. Ivanova, and Mariia M. Pokolodna. "Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business." Business Inform 6, no. 533 (2022): 137–42. http://dx.doi.org/10.32983/2222-4459-2022-6-137-142.
Full textOts, Mart, and Gergely Nyilasy. "Just doing it: theorising integrated marketing communications (IMC) practices." European Journal of Marketing 51, no. 3 (April 10, 2017): 490–510. http://dx.doi.org/10.1108/ejm-08-2015-0595.
Full textK. Rakhmanova, Amina, Madina R. Smykova, and Gulnara B. Rakhmanova. "Development of a customised model of integrated marketing communications for the economic well-being of the enterprise." RIVISTA DI STUDI SULLA SOSTENIBILITA', no. 2 (January 2022): 141–53. http://dx.doi.org/10.3280/riss2021-002011.
Full textBarnes, Beth E. "Integrated brand communication planning: retail applications." Journal of Marketing Communications 7, no. 1 (January 2001): 11–17. http://dx.doi.org/10.1080/13527260121813.
Full textWardani, Ayu Septiana, and Reni Dyanasari. "PERENCANAAN KOMUNIKASI PEMASARAN TERPADU ASIAN GAMES 2018 SEBAGAI NATION BRANDING." Metacommunication: Journal of Communication Studies 4, no. 2 (September 30, 2019): 232. http://dx.doi.org/10.20527/mc.v4i2.6232.
Full textMulia, Frisca Arta. "STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENDAPATKAN RESELLER DARI AGROWING.CO.ID." Jurnal Visi Komunikasi 19, no. 02 (November 11, 2020): 252. http://dx.doi.org/10.22441/visikom.v19i02.14214.
Full textLin, Ya-Han, Pi-Fang Hsu, and Chia-Wen Tsai. "Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan." International Journal of Customer Relationship Marketing and Management 4, no. 4 (October 2013): 27–40. http://dx.doi.org/10.4018/ijcrmm.2013100102.
Full textAbashidze, Irakli. "Leveraging the Characteristics of Location-Based Communication in Online Marketing." European Journal of Business and Management Research 7, no. 6 (November 2, 2022): 14–21. http://dx.doi.org/10.24018/ejbmr.2022.7.6.1686.
Full textMOSKVYAK, Yaroslava. "MANAGEMENT OF MARKETING ACTIVITIES OF THE HOTEL AND RESTAURANT BUSINESS ENTERPRISE." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 137–41. http://dx.doi.org/10.31891/2307-5740-2022-302-1-23.
Full textFaizah, Nur, and Sokhi Huda. "Strategi Integrated Marketing Communication Produk The Red Ginger Al-Ghozali di Tambak dalam Baru Surabaya." Jurnal Ilmu Komunikasi 9, no. 2 (October 5, 2019): 162–79. http://dx.doi.org/10.15642/jik.2019.9.2.162-179.
Full textSilenzie, Ricardo, and Muhammad Adi Pribadi. "Interaksi Simbolik dalam Komunikasi Pemasaran Terpadu di PT. Creative Motion Pctures: Studi Kasus Komunikasi Pemasaran Film Once Upon a Time in Indonesia." Prologia 4, no. 2 (October 1, 2020): 310. http://dx.doi.org/10.24912/pr.v4i2.6514.
Full textPutri, Amalia Rosyadi. "Event Sebagai Media Branding Institusi." Dakwatuna: Jurnal Dakwah dan Komunikasi Islam 7, no. 1 (February 26, 2021): 21. http://dx.doi.org/10.54471/dakwatuna.v7i1.922.
Full textMurhadi, Derinta Entas, and Nenny Wahyuni. "Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta." International Journal of Travel, Hospitality and Events 1, no. 2 (May 1, 2022): 157–67. http://dx.doi.org/10.56743/ijothe.v1i2.17.
Full textMuna, Cut Nailil. "Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX." JURNAL TATA KELOLA SENI 6, no. 1 (July 8, 2020): 1–17. http://dx.doi.org/10.24821/jtks.v6i1.4111.
Full textSisyadi, Bella, and Muhammad Adi Pribadi. "Interaksi Simbolik sebagai Pembentukan Perencanaan Komunikasi Pemasaran (Studi Etnografi pada PT. Inti Ozzigeno Nara Solusi)." Prologia 4, no. 1 (February 25, 2020): 59. http://dx.doi.org/10.24912/pr.v4i1.6433.
Full textMIZINA, Olena. "CURRENT TRENDS IN THE FORMATION OF MARKETING STRATEGY OF TRADE ENTERPRISES." Herald of Khmelnytskyi National University 292, no. 2 (May 2021): 121–27. http://dx.doi.org/10.31891/2307-5740-2021-292-2-20.
Full textIsharyadi, Isharyadi, Firman Kurniawan, Irwansyah Irwansyah, and Poppy Ruliana. "INTEGRATED MARKETING COMMUNICATION SEKOLAH TINGGI DESAIN INTERSTUDI SEBAGAI STRATEGI KELUAR DARI KRISIS." Communicare : Journal of Communication Studies 6, no. 1 (August 6, 2019): 23. http://dx.doi.org/10.37535/101006120192.
Full textStanaland, Andrea J. S., Amanda E. Helm, and Lance Kinney. "Bridging the Gap in IMC Education: Where is the Academy Falling Short?" Journal of Advertising Education 13, no. 1 (May 2009): 73–81. http://dx.doi.org/10.1177/109804820901300111.
Full textRosyiidiani, Thalitha Sacharissa, and Aurelia Syafira Widya. "Branding Coffe Shop With Islamic Values As Marketing Communication Strategy Across Social Media Platform." Journal Research of Social, Science, Economics, and Management 1, no. 2 (September 28, 2021): 182–88. http://dx.doi.org/10.36418/jrssem.v1i2.8.
Full textMorales-Alzate, Luis Fernando, Clara Solano-Vanegas, Angela Carrillo-Ramos, Jairo Montoya-Torres, Ramon Fabregat, and Jaime A. Pavlich-Mariscal. "Accomm: adaptive system for supply network operational planning." International Journal of Web Information Systems 14, no. 1 (April 16, 2018): 78–106. http://dx.doi.org/10.1108/ijwis-02-2017-0010.
Full textGrounds, John. "Media neutral planning and evaluation: the chicken and egg of integrated communication." International Journal of Nonprofit and Voluntary Sector Marketing 8, no. 3 (August 2003): 202–6. http://dx.doi.org/10.1002/nvsm.212.
Full textChance, Ikyu Edbert, Retno Dewanti, and Tjia Fie Tjoe. "VOLUNTEER USED WATCHES TO SYNCHRONIZE MOVEMENTS THE INTEGRATED MARKETING COMMUNICATION ON FINANCIAL TECHNOLOGY SOFWAR." ICCD 2, no. 1 (November 27, 2019): 48–54. http://dx.doi.org/10.33068/iccd.vol2.iss1.206.
Full textNaik, Prasad A., and Kalyan Raman. "Understanding the Impact of Synergy in Multimedia Communications." Journal of Marketing Research 40, no. 4 (November 2003): 375–88. http://dx.doi.org/10.1509/jmkr.40.4.375.19385.
Full textVel, Prakash. "TMH – pitching for WOMAD 2010." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–4. http://dx.doi.org/10.1108/20450621111110375.
Full textRespati, Wira. "Analisis Strategi Komunikasi Pemasaran Terpadu dalam Meningkatan Partisipasi Pemilih pada Pemilu 2014." Humaniora 6, no. 1 (January 30, 2015): 29. http://dx.doi.org/10.21512/humaniora.v6i1.3295.
Full textShymko, O. V. "Omnichannelty as a Marketing Instrument to Ensure the Competitiveness of Trading Enterprises." Business Inform 1, no. 528 (2022): 462–68. http://dx.doi.org/10.32983/2222-4459-2022-1-462-468.
Full textTerziev, Venelin, and Ekaterina Arabska. "Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria." Journal of Economic Development, Environment and People 4, no. 2 (June 24, 2015): 49. http://dx.doi.org/10.26458/jedep.v4i2.110.
Full textWanchai, Paweena. "An Integrated Approach to Performance Evaluation of Enterprise Resource Planning (ERP) System Implementation." Journal of Electronic Commerce in Organizations 17, no. 3 (July 2019): 1–15. http://dx.doi.org/10.4018/jeco.2019070101.
Full textFEDORENKO, Mykola. "IMPROVEMENT OF MARKETING AND LOGISTICS MANAGEMENT PROCESSES TAKING INTO ACCOUNT CURRENT TRENDS IN MARKET DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 124–29. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-20.
Full textDamayanti, Annisa, and Abdul Rasyid. "Marketing Communication Strategy of Pandayangan Tourism Ulumahuam Village in Labuhan Batu Selatan Regency in Improving Tourism Visit." Daengku: Journal of Humanities and Social Sciences Innovation 2, no. 4 (August 3, 2022): 420–26. http://dx.doi.org/10.35877/454ri.daengku1052.
Full textKRFSNIAK, Olena, and Sergey AMONS. "CONCEPTUAL APPROACHES TO THE FORMATION OF THE MARKETING STRATEGY OF THE BEAUTY SUGAR COMPANY ENTERPRISES." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 9 (49) (September 25, 2019): 60–69. http://dx.doi.org/10.37128/2411-4413-2019-9-7.
Full textNadanyiova, Margareta, Lubica Gajanova, and Jana Majerova. "Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification." Sustainability 12, no. 17 (August 31, 2020): 7118. http://dx.doi.org/10.3390/su12177118.
Full textTrim, Peter R. J., and Yang-Im Lee. "How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy." Journal of Business & Industrial Marketing 36, no. 10 (October 2, 2021): 1943–55. http://dx.doi.org/10.1108/jbim-12-2019-0544.
Full textJalilian, Negar, Seyed Mahmoud Zanjirchi, Alireza Naser Sadrabadi, Ahmadreza Asgharpourmasouleh, and Mark Goh. "Agent-Based Approach to Configure Processes in Iran’s Banking Service Supply Chain." Sustainability 13, no. 14 (July 6, 2021): 7566. http://dx.doi.org/10.3390/su13147566.
Full textButkouskaya, Vera, Joan Llonch-Andreu, and María-del-Carmen Alarcón-del-Amo. "Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context." Sustainability 12, no. 17 (September 2, 2020): 7159. http://dx.doi.org/10.3390/su12177159.
Full textFebricha, Angelia, and Muhammad Adi Pribadi. "Proses Interaksi Simbolik dalam Pembentukan PProses Interaksi Simbolik Perencanaan Komunikasi Pemasaran (Studi Kasus pada Instagram @Appetonindonesia)." Prologia 4, no. 2 (October 1, 2020): 272. http://dx.doi.org/10.24912/pr.v4i2.6503.
Full textParsons, Patricia J. "Integrating ethics with strategy: analyzing disease‐branding." Corporate Communications: An International Journal 12, no. 3 (August 14, 2007): 267–79. http://dx.doi.org/10.1108/13563280710776860.
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