Books on the topic 'Integrated Marketing Communications Planning'

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1

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.

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2

Integrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.

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3

Integrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.

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4

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.

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5

O'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Mason, Ohio: Thomson/South-Western, 2003.

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6

Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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7

Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

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8

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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9

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

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10

Kliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.

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11

Marketing communications: An integrated approach. London: Kogan Page, 1993.

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12

Yeshin, Tony. Integrated marketing communications 2000-2001. Oxford: Butterworth-Heinemann, 2000.

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13

R, Smith P. Marketing communications: An integrated approach. London: Kogan Page, 1995.

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14

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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15

Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western Thomson Learning, 2002.

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16

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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17

1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. New York, NY: Routledge, 2004.

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18

1956-, Taylor Jonathan, ed. Marketing communications: An integrated approach. 3rd ed. London: Kogan Page, 2002.

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19

Schultz, Don E. The new marketing paradigm: Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1994.

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20

Yeshin, Tony. Integrated marketing communications: The holistic approach. Oxford: Butterworth-Heinemann, 1998.

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21

1958-, Weigold Michael F., and Arens Christian, eds. Contemporary advertising and integrated marketing communications. New York, NY: McGraw-Hill/Irwin, 2013.

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22

Sulaksana, Uyung. Integrated marketing communications: Teks dan kasus. Yogyakarta: Pustaka Pelajar, 2003.

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23

Strategies for implementing integrated marketing communications. Lincolnwood, Ill: NTC Business Books, 1997.

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24

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J: Prentice Hall, 2002.

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25

Donald, Baack, ed. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

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26

Linton, Ian. Integrated Marketing Communications. Univ Microfilms Intl, 2000.

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27

Integrated Marketing Communications Strategic Planning Perspectives. Pearson Canada, 2017.

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28

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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29

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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30

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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31

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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32

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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33

Strategic Integrated Marketing Communications. Routledge, 2018.

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34

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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35

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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36

Percy, Larry. Strategic Integrated Marketing Communications. Butterworth-Heinemann, 2007.

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37

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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38

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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39

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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40

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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41

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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42

Integrated Marketing Communications: Strategic Planning Perspectives, Loose Leaf Version. Pearson Education Canada, 2017.

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43

Percy, Larry. Strategic Integrated Marketing Communications: Theory and Practice. Taylor & Francis Group, 2008.

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44

Brand Media Strategy Integrated Communications Planning In The Digital Era. Palgrave MacMillan, 2010.

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45

Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan Limited, 2014.

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46

Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan, 2016.

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47

(Foreword), Marilyn Baxter, ed. Strategic Marketing Communications: New Ways to Build and Integrate Communications. Kogan Page, 1999.

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48

Advertising and Integrated Brand Promotion. Cengage Learning, 2022.

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49

Advertising and Integrated Brand Promotion. Cengage Learning, 2014.

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50

Advertising and Integrated Brand Promotion. Cengage Learning, 2018.

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