Academic literature on the topic 'Integrated Marketing Communications Planning'
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Journal articles on the topic "Integrated Marketing Communications Planning"
Anantachart, Saravudh. "Integrated Marketing Communications and Market Planning." Journal of Promotion Management 11, no. 1 (March 24, 2005): 101–25. http://dx.doi.org/10.1300/j057v11n01_07.
Full textFinne, Åke, and Christian Grönroos. "Communication-in-use: customer-integrated marketing communication." European Journal of Marketing 51, no. 3 (April 10, 2017): 445–63. http://dx.doi.org/10.1108/ejm-08-2015-0553.
Full textCaemmerer, Barbara. "The planning and implementation of integrated marketing communications." Marketing Intelligence & Planning 27, no. 4 (June 12, 2009): 524–38. http://dx.doi.org/10.1108/02634500910964083.
Full textDemko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.
Full textValos, Michael John, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener, and Vanya Louise Maplestone. "Exploring the integration of social media within integrated marketing communication frameworks." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 19–40. http://dx.doi.org/10.1108/mip-09-2014-0169.
Full textPrayitno, Sunarto. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." CoverAge: Journal of Strategic Communication 12, no. 1 (September 16, 2021): 27–39. http://dx.doi.org/10.35814/coverage.v12i1.2152.
Full textOrr, Dawn, and Jon Cano-Lopez. "The role of data integration in integrated marketing communications planning." Journal of Direct, Data and Digital Marketing Practice 7, no. 2 (October 2005): 137–45. http://dx.doi.org/10.1057/palgrave.dddmp.4340517.
Full textTelg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.
Full textBaranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ." State and Regions. Series: Social Communications, no. 1(41) (March 10, 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.
Full textWu, Lingling, Yuriy Danko, Fuli Chen, Xuefeng Yao, and Fenghe Zhang. "Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace." Innovative Marketing 18, no. 1 (March 9, 2022): 152–67. http://dx.doi.org/10.21511/im.18(1).2022.13.
Full textDissertations / Theses on the topic "Integrated Marketing Communications Planning"
Krátký, Ondřej. "Strategické plánování v marketingové komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10606.
Full textAyerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.
Full textThis research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience
Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.
Full textТимохіна, Яна Олександрівна, Яна Александровна Тимохина, and Yana Oleksandrivna Tymokhina. "Планування комунікаційної діяльності підприємства." Thesis, ГО "СІЕУ", 2013. http://essuir.sumdu.edu.ua/handle/123456789/33478.
Full textВ статье исследованы подходы к планированию коммуникационной деятельности предприятия и реализация цели по уровням управления. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/33478
The article explores approaches to the planning of the enterprise communication and implementation of goals for management levels. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33478
Hobson, Paula Lee. "Integrated marketing communications at community colleges." abstract and full text PDF (free order & download UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1453583.
Full textKreidly, Fikrie, Abdikadar Aden, and Adnan Tvrtkovic. "Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35476.
Full textCigna, Claudio. "Events Management: il caso FPA Worlds 2012." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4220/.
Full textCamano, Javier. "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas." BYU ScholarsArchive, 2006. https://scholarsarchive.byu.edu/etd/472.
Full textLeppäniemi, M. (Matti). "Mobile marketing communications in consumer markets." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514288159.
Full textBurgmann, Inga. "Integrated marketing communications : implementation and application issues in consumer-focused companies." Thesis, University of Hull, 2007. http://hydra.hull.ac.uk/resources/hull:6742.
Full textBooks on the topic "Integrated Marketing Communications Planning"
Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.
Find full textIntegrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.
Find full textIntegrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.
Find full textYoung, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.
Find full textO'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Mason, Ohio: Thomson/South-Western, 2003.
Find full textSchultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.
Find full textIntegrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.
Find full textKitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.
Full textAmanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.
Find full textKliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.
Find full textBook chapters on the topic "Integrated Marketing Communications Planning"
Groucutt, Jonathan, and Cheryl Hopkins. "Integrated Marketing Communications." In Marketing, 181–210. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_9.
Full textEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 240–54. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-12.
Full textEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 255–72. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-13.
Full textEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 273–90. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-14.
Full textEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 291–306. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-15.
Full textEagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development: advertising." In Marketing Communications, 219–39. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-11.
Full textCamilleri, Mark Anthony. "Integrated Marketing Communications." In Tourism, Hospitality & Event Management, 85–103. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-49849-2_5.
Full textBaker, Michael J. "Integrated Marketing Communications." In Marketing Strategy and Management, 399–420. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_18.
Full textMarsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 40–41. Fourth edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-10.
Full textMarsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 42–43. 5. | New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-10.
Full textConference papers on the topic "Integrated Marketing Communications Planning"
Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.
Full textEl Adawiyah, Sa’diyah, Tria Patrianti, Meilani Dhamayanti, Nurul Intan Pratiwi, Siti Seituni, and Rahmanita Ginting. "Integrated Marketing Communications Sharia Banking Economy." In International Conference on Social, Economics, Business, and Education (ICSEBE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220107.017.
Full textCvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.
Full textSong, Xiaoqing, Zhimin Lv, and Shaohua Dong. "Collaborative planning system of production and marketing for integrated steel plant." In 2012 International Conference on Systems and Informatics (ICSAI). IEEE, 2012. http://dx.doi.org/10.1109/icsai.2012.6223177.
Full textWang, Qiwan. "Parameter Optimization and Simulation in Implementing Integrated Marketing Communications." In 2009 International Joint Conference on Computational Sciences and Optimization, CSO. IEEE, 2009. http://dx.doi.org/10.1109/cso.2009.318.
Full textZhechev, Vladimir. "Rethinking integrated marketing communications - the household services industry perspective." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.175.
Full textQian, Li, and Jianxin Roger Jiao. "A Review of Joint Decisions on Marketing and Supply Chain in Product Planning and Design." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28074.
Full textRakhmatov, Ziyodullo. "The System of Marketing Communications in the Passenger Transport by Railway." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02122.
Full textMilev, Minko, Emilia Georgieva, Galina Petrova, Todorka Kostadinova, and Denislava Angelova. "Application of integrated marketing communications in the dental laboratory practice - overview." In The 4th Electronic International Interdisciplinary Conference. Publishing Society, 2015. http://dx.doi.org/10.18638/eiic.2015.4.1.456.
Full textFam, Kim-Shyan, Bill Merrilees, Hongyan Yu, and Laszlo Jozsa. "What Drives Small Retailers to Adopt an Integrated Marketing Communications Approach?" In 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280211.
Full textReports on the topic "Integrated Marketing Communications Planning"
Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7598158.bard.
Full textAfrican Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.
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