Relevant bibliographies by topics / Integrated Marketing Communications Planning

Academic literature on the topic 'Integrated Marketing Communications Planning'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Contents

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Integrated Marketing Communications Planning.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Integrated Marketing Communications Planning"

1

Anantachart, Saravudh. "Integrated Marketing Communications and Market Planning." Journal of Promotion Management 11, no. 1 (March 24, 2005): 101–25. http://dx.doi.org/10.1300/j057v11n01_07.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Finne, Åke, and Christian Grönroos. "Communication-in-use: customer-integrated marketing communication." European Journal of Marketing 51, no. 3 (April 10, 2017): 445–63. http://dx.doi.org/10.1108/ejm-08-2015-0553.

Full text
Abstract:
Purpose This conceptual paper aims at developing a customer-centric marketing communications approach that takes the starting point in the customer ecosystem. Design/methodology/approach After a critical analysis of existing marketing communications and integrated marketing communication (IMC) approaches, a customer-driven view of marketing communications is developed using recent developments in relationship communication, customer-dominant logic and the notion of customer value formation as value-in-use. Findings A customer-integrated marketing communication (CIMC) approach centred on a communication-in-use concept is conceptually developed and introduced. The analysis results in a CIMC model, where a customer in his or her individual ecosystem, based on integration of a set of messages from different sources, makes sense of the many messages he or she is exposed to. Research limitations/implications The paper presents a customer-driven perspective on marketing communication and IMC. The analysis is conceptual and should trigger future empirical grounding. It indicates the need for a change in mindset in research. Practical implications CIMC requires a turnaround in the mindset that steers how companies and their marketers communicate with customers. The CIMC model provides guidelines for planning marketing communication. Originality/value The customer-driven communication-in-use concept and the CIMC model challenge traditional inside-out approaches to planning and implementing marketing communication.
APA, Harvard, Vancouver, ISO, and other styles
3

Caemmerer, Barbara. "The planning and implementation of integrated marketing communications." Marketing Intelligence & Planning 27, no. 4 (June 12, 2009): 524–38. http://dx.doi.org/10.1108/02634500910964083.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Demko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.

Full text
Abstract:
The essence and features of integrated marketing communications and their role in achieving successful functioning of banks in the market are studied. In conditions of economic instability, banks are looking for the most effective marketing tools to promote the brand. Therefore, the role of integrated marketing communications in the activities of banks has significantly increased. Integrated marketing communications strengthen the bank’s competitive stability in the market, form the image of the bank, increase the promotion of banking products, provide banking services and efficiency of banking. The purpose, tasks and properties of integrated marketing communications of banks to achieve marketing goals and increase the successful operation of banks are formulated. Conceptual approaches to the essence of integrated marketing communications as a universal tool for achieving marketing goals (concept; planning concept; the concept of joining forces; management coordination concept; combine tools; special macro positioning of the brand; strategic analysis, selection, application and control). The author’s definition of integrated marketing communications of banks on the basis of the formed conceptual approaches to the essence of integrated marketing communications and definitions of authors is offered. On the basis of this definition the mechanism of action of integrated marketing communications as an effective tool of communication activity is formed as at interaction of tools of marketing communications in the synergetic unity create positive effect for successful banking activity. Effective management of banking activities is carried out by the interaction of promotion tools with the emergence of a synergistic effect, as this achieves the marketing goals of the bank.
APA, Harvard, Vancouver, ISO, and other styles
5

Valos, Michael John, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener, and Vanya Louise Maplestone. "Exploring the integration of social media within integrated marketing communication frameworks." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 19–40. http://dx.doi.org/10.1108/mip-09-2014-0169.

Full text
Abstract:
Purpose – At present no frameworks exist for services marketers to incorporate social media (SM) within marketing communications planning. The majority of integrated marketing communications (IMC) frameworks were developed prior to the development of the widespread use of digital and SM for information seeking, sales and service. The purpose of this paper is to investigate this issue for services marketers specifically as they differ from FMCG, industrial and durable marketers in terms of marketing messages, branding, media and channels. Furthermore, as they are less reliant on outsourced sale channels they have more potential than other industries to integrate social and digital media to build awareness, brands and sales. Design/methodology/approach – Depth interviews were conducted with eight senior services marketing executives to identify the impact of SM on marketing communications planning, implementation and measurement. Findings – The findings revealed that the unique characteristics of SM (such as interactivity and individualisation, integration of communication and distribution channels, immediacy and information collection) impact traditional marketing communications frameworks. These impacts manifested in 12 modifications specific to services and SM to traditional generic IMC frameworks encompassed by the themes of reach, service channel, word-of-mouth advocacy, consumer generated messages, listening and behavioural measurement. Practical implications – The rapidly evolving nature of SM means senior services marketers need to educate organisational stakeholders regarding implementation issues, which may be a barrier to effective integration of SM within marketing communications. Originality/value – With digital marketing communications budgets reaching 30 per cent within some organisations, it is timely to put forward a marketing communication decision-making framework that first incorporates SM and second is suitable for services marketers.
APA, Harvard, Vancouver, ISO, and other styles
6

Prayitno, Sunarto. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." CoverAge: Journal of Strategic Communication 12, no. 1 (September 16, 2021): 27–39. http://dx.doi.org/10.35814/coverage.v12i1.2152.

Full text
Abstract:
The discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strategies to the global market is known as Integrated Global Marketing Communications (IGMC) planning. Changes that occur in consumer behavior, message development patterns, the proliferation of media, especially digital media, and the integration of marketing communication elements are the basis of the IGMC strategic development plan. The implementation of the IGMC program can be expected to be a road map to achieve organizational and corporate success in the digital age. This paper synthesized the viewpoints of different experts and provides the author’s analysis, interpretation, and theorizing. Keywords: integrated global marketing communications, global consumer, global message development, global media penetration, and IGMC planning patterns.
APA, Harvard, Vancouver, ISO, and other styles
7

Orr, Dawn, and Jon Cano-Lopez. "The role of data integration in integrated marketing communications planning." Journal of Direct, Data and Digital Marketing Practice 7, no. 2 (October 2005): 137–45. http://dx.doi.org/10.1057/palgrave.dddmp.4340517.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Telg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.

Full text
Abstract:
This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication, December 2017. AEC396/WC077: Extension Marketing: Building a Successful Local Extension Marketing Campaign (ufl.edu)
APA, Harvard, Vancouver, ISO, and other styles
9

Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ." State and Regions. Series: Social Communications, no. 1(41) (March 10, 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.

Full text
Abstract:
<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their strategic planning, therefore, marketing communications is a peculiar strategy of communication with the target audience, which involves its comprehensive coverage. It is noted that the traditional dominant means of the marketing communications system is advertising, which can adapt in the context of modern social transformations. It has been determined that advertising, as a form of mass communication, requires certain transformations due to modern trends in the economic market. The shortcomings of advertising include lack of personal contact with the audience, obtrusiveness and addiction that require a certain correction. The article examines the essence of the concept of integrated marketing communications (IMC), which consists in a kind of synthesis of communication means and the possibility of their complementarity, by overcoming the shortcomings of some communication elements by others, which will contribute to the expansion of the range of interaction with consumers. Advertising in the marketing communications system has been interpreted as an important component of a customer engagement strategy. Possible variants of advertising supplementation by other communication means are shown, the advantages of which can offset the disadvantages in advertising communication. It is noted that the complex simultaneous use of marketing communications increases the influence and contributes to increasing the pragmatic effect of such communication. The necessity of strategic planning of communication with consideration of specific communication characteristics of each medium and possibility of interchangeability are emphasized.</em></div><p><strong><em>Key words: </em></strong><em>advertising, advertising discourse, marketing communications, integrated marketing communications, communication.</em></p>
APA, Harvard, Vancouver, ISO, and other styles
10

Wu, Lingling, Yuriy Danko, Fuli Chen, Xuefeng Yao, and Fenghe Zhang. "Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace." Innovative Marketing 18, no. 1 (March 9, 2022): 152–67. http://dx.doi.org/10.21511/im.18(1).2022.13.

Full text
Abstract:
Integrated marketing communication (IMC) is an effective marketing practice in the age of social media. IMC builds customer relationships and enhances brand value by integrating information from multiple channels and strengthening user interaction. The purpose of this study is to present the development process, current hotspots, and future trends of IMC research. Moreover, it explores the characteristics and patterns of IMC research. First, this paper shows the annual literature volume, leading countries, journals, and authors in IMC research through bibliometrics. Then, five hot research topics are identified through keyword co-occurrence analysis, namely IMC theory and models, brand communication, media research, customer research, and marketing strategy. From 1991 to 2020, IMC research is divided into five phases, each of which is related to the enhancement of user interaction. Future IMC research will continue to be user-centered, and IMC research will continue with social media and branding, as well as research on other topics that can further enhance user interactions. This paper also finds that the characteristics of the concept of IMC itself lead to a constant renewal of its connotations, which is one of the reasons why scholars cannot reach a consensus on the concept of IMC. AcknowledgmentsWe thank Associate Professor Zhenkun Cui of Henan Institute of Science and Technology for his valuable comments during the writing and revision of this paper. The following research projects supported this study: (1) Henan Provincial University Humanities and Social Sciences Research Project No.2022-ZDJH-0099; (2) Henan Provincial University Humanities and Social Sciences Research Project No.2022-ZZJH-158; (3) Henan Province Social Science Planning Project No. 2021BZZ004; and (4) Xinxiang Social Science Federation Research Project No. 2021-167.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Integrated Marketing Communications Planning"

1

Krátký, Ondřej. "Strategické plánování v marketingové komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10606.

Full text
Abstract:
Today, everybody is subject to plenty of communication messages. Because of this situation firms' task becomes more difficult in finding new ways of contact with their customers. That is to say that current communication channels are glutted. This diploma thesis argues an origin of a successful communication strategy, the reason for growing importance of strategic planning and also how the communication strategy fits into a hierarchy of company processes. This thesis also contains a more detailed analysis of Integrated Marketing Communications concept (IMC) as a means of effective communication with not only chosen target audience, but also with company employees and the others concerned. Theoretical conclusions are accompanied by opinions of prominent communications experts from agencies participating in Asociace komunikačních agentur (The Association of communication agencies). These views are concerning development of communication planning under Czech conditions, practical utility of IMC and actual trends in marketing communications practice with regards to current economic situation.
APA, Harvard, Vancouver, ISO, and other styles
2

Ayerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.

Full text
Abstract:

This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience

APA, Harvard, Vancouver, ISO, and other styles
3

Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Тимохіна, Яна Олександрівна, Яна Александровна Тимохина, and Yana Oleksandrivna Tymokhina. "Планування комунікаційної діяльності підприємства." Thesis, ГО "СІЕУ", 2013. http://essuir.sumdu.edu.ua/handle/123456789/33478.

Full text
Abstract:
У статті досліджено підходи до планування комунікаційної діяльності підприємства та реалізація мети за рівнями управління. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/33478
В статье исследованы подходы к планированию коммуникационной деятельности предприятия и реализация цели по уровням управления. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/33478
The article explores approaches to the planning of the enterprise communication and implementation of goals for management levels. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33478
APA, Harvard, Vancouver, ISO, and other styles
5

Hobson, Paula Lee. "Integrated marketing communications at community colleges." abstract and full text PDF (free order & download UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1453583.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Kreidly, Fikrie, Abdikadar Aden, and Adnan Tvrtkovic. "Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35476.

Full text
Abstract:
When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. Months of research lead to the conduction of a study, that is to test the perception of IMC in the Swedish market by sampling and sending questionnaires to Swedish marketers. Five Hypotheses were formed to test if each factor has a positive or negative relation with IMC. A questionnaire was formulated that tested all of the five main success factors (customer focus, targeted communication, customer-brand relationship, synergy and communication channels) in relation to IMC and how the Swedish marketers perceived each one of the factor’s connection to IMC. The marketers were chosen due to the fact that they would know most about IMC since it’s within the field of marketing.  It was found that Swedish marketers support 2 out of the 5 hypotheses. This means that the results showed that Swedish marketers perceive that there is a positive relationship between both channels of communication and IMC, and customer brand relationship and IMC, while targeted communication, customer focus and synergy were denied to be as positively related to IMC. This study would be of great help to a Swedish company trying to implement IMC because it gives directions to the Swedish perception of it, thereby making it more clear to know exactly what they are implementing, which help them find out in what way they should implement IMC, in order to avoid failures that could be very expensive.
APA, Harvard, Vancouver, ISO, and other styles
7

Cigna, Claudio. "Events Management: il caso FPA Worlds 2012." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4220/.

Full text
Abstract:
Un problema comune agli Ingegneri Gestionali è quello legato alla necessità di dover sempre spiegare in cosa consista veramente il proprio campo di studi. Amici, conoscenti e parenti non dimostrano mai, infatti, familiarità con il termine. Chi scrive è costretto addirittura ad ammettere di avere una madre che, a pochi giorni dalla discussione dalla Tesi Magistrale, continui ad affermare di non aver ancora capito quale lavoro andrà poi a fare il figlio. Medicina, Giurisprudenza ed Economia sono concetti facili da comprendere; “studiare con approccio quantitativo l'organizzazione e i processi produttivi delle imprese costruendo e applicando modelli per la soluzione dei loro problemi” in effetti lo è un po’ meno. Accade così che si debbano quindi aggiungere altri termini, spiegando l’ingegneria gestionale come insieme di altre discipline: produzione, logistica, marketing, economia aziendale, risorse umane, gestione, progetti... Si dà il caso che questo insieme di altre discipline coincida in larga parte con una branca ancora più oscura ai più: l’event management. Questo lavoro di Tesi è incentrato proprio sulla gestione di un evento: gli FPA Worlds 2012, i Mondiali di Frisbee Freestyle 2012 tenutisi a Riccione dal 2 al 5 agosto. L’autore, nell’ambito del suo percorso di Tirocinio, ne è stato l’event manager, ovvero il massimo responsabile e organizzatore, andando a far confluire esperienze, conoscenze e passioni personali con la coronazione degli studi universitari. L’intero progetto lo ha coinvolto dal luglio 2010 al settembre 2012, all’interno di un’azienda riminese con cui già collaborava dal 2009. La Tesi, di carattere prettamente sperimentale, va quindi ad esporre i processi gestionali “nascosti” dietro ad un evento che ha riscosso successo di pubblico e mediatico, affiancando in ognuno dei capitoli tematici modelli teorici e risultati pratici. La vastità di conoscenze, competenze e strumenti utilizzati ha reso quest’esperienza altamente stimolante, così come le numerose sfide che si sono succedute nel difficile percorso per organizzare il miglior Mondiale di Frisbee Freestyle di sempre.
APA, Harvard, Vancouver, ISO, and other styles
8

Camano, Javier. "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas." BYU ScholarsArchive, 2006. https://scholarsarchive.byu.edu/etd/472.

Full text
Abstract:
The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.
APA, Harvard, Vancouver, ISO, and other styles
9

Leppäniemi, M. (Matti). "Mobile marketing communications in consumer markets." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514288159.

Full text
Abstract:
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communications in consumer markets. This thesis consists of an introductory section and five papers. The first paper evaluates the current state of mobile marketing research based on a review and an analysis of extant literature that focuses on mobile (or wireless) applications aimed at marketing or advertising. Various definitions of mobile marketing are evaluated and a more technologically-agnostic definition is provided. The second paper presents a framework of the mobile marketing communications environment that delineates how mobile marketing should be integrated into a company's integrated marketing communications strategy. A comprehensive overview of divergent mobile marketing activities is provided, along with representative examples derived from popular press. In addition, a detailed description of mobile marketing campaign planning and its implementation process is provided. The third paper provides a conceptual model of the relationships between interactive integrated marketing communications and database management in a mobile context. The results from empirical research suggest that consumers are willing to participate in Short Message Service (SMS) marketing in a retailing context. The fourth and fifth papers utilize data collected by means of an online survey (n = 4,062) and examine the factors associated with consumers' intention to receive mobile advertising messages and responses to SMS direct-response campaigns. The results suggest that consumers' intention to receive mobile advertising messages is related to the relevance of the message, permission to receive mobile advertising messages, the benefits of receiving the message and the privacy of personal data. In addition, the results suggest that women and men differ significantly in their responses to SMS call-to-action campaigns, consumers aged 36–45 years are most likely to respond to SMS call-to-action in a TV program and participate in SMS sweepstakes and other competitions, and that employment status has a substantial impact on consumers' SMS campaign activity. Overall, this thesis provides a conceptual and theoretical foundation intended to guide research efforts focused on mobile media and to aid practitioners in their quest to achieve mobile marketing success.
APA, Harvard, Vancouver, ISO, and other styles
10

Burgmann, Inga. "Integrated marketing communications : implementation and application issues in consumer-focused companies." Thesis, University of Hull, 2007. http://hydra.hull.ac.uk/resources/hull:6742.

Full text
Abstract:
This thesis addresses the implementation and application of integrated marketing communications (hereinafter referred to as 'IMC'). The thesis is located within the field of marketing communications and focuses on IMC perceptions and practices within large global and national companies located in the UK and Germany. The aim of this thesis is to understand how and to what extent IMC has developed and is practiced in the selected firms. This study takes the perspective that IMC can only be understood via social actors i. e. via marketing and communication practitioners - including brand managers, and senior executives, as they are the people who possess the practical knowledge of complex business settings in relation to their own business and/or its related brands. As such, these practitioners have the ability and managerial capacity to design and implement integrated approaches to marketing communications. In a qualitative two phase research design, interviews and case studies are the chosen methods that allow this investigation to access the research problem. The design of this thesis is as follows: 1. Current marketing communication and IMC literature is reviewed which serves to identify research gaps. 2. During the first phase, data was collected from 10 large national and global companies located in Germany and 15 similar firms located in the UK. Four different industries were selected: service, retail, consumer durable and fast-moving consumer goods (FMCG). 3. In the second phase of the research design, three extensive case studies with fast-moving consumer goods companies were carried out in relation to IMC perceptions and practices. The case firms included two multinational firms i.e. SABMiller and Imperial Tobacco, and one very rapidly growing strategic business unit, namely Tryton Foods, which is a subsidiary of a national UK firm. 4. An interpretive theory building approach was used. The qualitative data analysis was guided by the principles of content analysis. Based on the empirical findings of the research, the final outcome of this thesis complements and advances current knowledge about marketing communications and particularly in relation to integrated marketing communications. A significant outcome of this research is that IMC is purely client-led. In addition, it is found that the majority of participating firms have only recently started to implement IMC, and indeed, that current IMC practices can be further advanced and augmented. At least in business-to-consumer industries, firms need to listen more actively to the needs and wants of their customers in order to be able to create consumer-driven marketing communication approaches.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Integrated Marketing Communications Planning"

1

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Integrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Integrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

O'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Mason, Ohio: Thomson/South-Western, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Integrated Marketing Communications Planning"

1

Groucutt, Jonathan, and Cheryl Hopkins. "Integrated Marketing Communications." In Marketing, 181–210. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 240–54. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 255–72. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 273–90. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications, 291–306. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-15.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development: advertising." In Marketing Communications, 219–39. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Camilleri, Mark Anthony. "Integrated Marketing Communications." In Tourism, Hospitality & Event Management, 85–103. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-49849-2_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Baker, Michael J. "Integrated Marketing Communications." In Marketing Strategy and Management, 399–420. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_18.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 40–41. Fourth edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 42–43. 5. | New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-10.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Integrated Marketing Communications Planning"

1

Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.

Full text
Abstract:
The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intelligence (AI) and related technologies are transforming the way we think and do marketing and the way companies relate to consumers and society.Internet has assumed a key role in nurturing innovation within business ecosystems. AI, big data and Internet of things (IoT) are key drivers of the current revolution in the way of communicating and relating among both individuals and products. This change is mainly due to the impact of algorithms’ mediations on the creation of value and customer engagement.Recent years, growing attention has been devoted to consumer brand engagement through emerging technological platforms (e.g., social media/artificial intelligence-based). However, despite important knowledge advancement, much remains unknown regarding the effect of Consumers’ Technology-Facilitated Brand Engagement (CTFBE) on individuals’ wellbeing, thus determining an important research gap (Hollebeek and Belk, 2021). CTFBE comprises a vital social facet. Hollebeek and Belk (2021) define CTFBE as a consumer’s bloodedly volitional resource investment in technology-mediated brand interactions (Kumar et al., 2019; Hollebeek et al, 2020). Online behavioral customer engagement occurs because of the rise of the new media and the advancement of technology, which have changed the way customers connect and interact with firms (Jahn and Kunz, 2012). One of the most active channels for such an aim are social media (Gummerus et al, 2012) where customers share their own experiences, information, review brands and manifest enthusiasm, delight, or disgust about a brand with others (Hollebeek and Chen, 2014).Digital transformation has totally transformed the value creation process (Reinartz et al., 2019) revolutionizing the way of doing business using the large mass of available data and information, through sophisticated service platforms that increase both effectiveness and efficiency in the value creation processes. AI has been a key component of digital transformation, substantially affecting consumer decision-making (Duan et al., 2021).AI, big data and the IoT are supporting and / or automating many decision-making processes: product, price, channel, supply chain, communication, etc. The customer experience is also redesigned starting from new value creation objectives and can become a stimulus for the creation of new business models. This, in turn, can provide a customized experience that is highly valued by consumers (Lemon and Verhoef, 2016). While new technologies have brought more ways for customers to interact with brands and companies, digital technologies have similarly enabled the automation of company’s interactions with customers (Kunz et al., 2017).According to Kumar et al (2010), AI represents the enabling technology for the transformation of marketing theory and practices: the enormous availability of data, the explosion of the possibilities to reach and interact on the markets and an increased speed of transactions. AI-enabled digital platform helps organizations to attract their customers (Bag et al, 2021; Chawla and Goyal, 2021).An increasing number of marketing decisions already use artificial intelligence in some way, and with the rise of big data is becoming easier to incorporate AI into business practices. Marketers may develop a more effective and personalized communication approach (Mogaji et al., 2020). For this reason, today AI is adopted in all activities where classification, forecasts and clustering are useful or necessary to solve problems and support decisions (management of anomalies in processes, logistics and optimization planning, customer service and customization).In the contemporary world the ubiquity of digital has made fluid the distinctions between channels and has integrated two dimensions of reality (physical and virtual one in phygital), the management of complex processes has become agile and adaptive, the advantages of integration and dynamic use of resources condition the operation of entire businesses. Well, what influence all this changes, new technologies and brand algorithms will have on social engagement?Prior studies on artificial intelligence in service and marketing research have not addressed customer engagement (Kaartemo & Helkkula, 2018). Perhaps, even Kaartemo & Helkkula (2018) specifically called for more research to answer the question: “How can we improve customer engagement through AI?”The article proposal is theoretical/conceptual in nature and starts from an updated review of academic literature on the aforementioned topics, mainly within marketing and business management disciplines, to achieve an interpretative attempt of Brand algorithm and social engagement (role) in digital era. References on request.
APA, Harvard, Vancouver, ISO, and other styles
2

El Adawiyah, Sa’diyah, Tria Patrianti, Meilani Dhamayanti, Nurul Intan Pratiwi, Siti Seituni, and Rahmanita Ginting. "Integrated Marketing Communications Sharia Banking Economy." In International Conference on Social, Economics, Business, and Education (ICSEBE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220107.017.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Cvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.

Full text
Abstract:
Organizations through various forms of marketing communica­tions strive to increase brand awareness and create a brand image in the market. Through these communications, relationships between consumers and companies are developed, to build customer loyalty. Correlation re­lations showed that there is a great dependence between the variables of marketing communication and the variables of brand building and business performance. The regression model found that marketing communications have the greatest impact on brand recognition in the market, highlighting the impact of public relations and direct marketing. It has been confirmed that economic propaganda, sales promotion and internet marketing are the best predictors of market participation as business performance of an organization. The results of the research indicated that the impact of mar­keting communications on brand building is greater if the organization is ready to conduct adequate marketing research and to the greatest extent satisfies the needs and requirements of consumers.
APA, Harvard, Vancouver, ISO, and other styles
4

Song, Xiaoqing, Zhimin Lv, and Shaohua Dong. "Collaborative planning system of production and marketing for integrated steel plant." In 2012 International Conference on Systems and Informatics (ICSAI). IEEE, 2012. http://dx.doi.org/10.1109/icsai.2012.6223177.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Wang, Qiwan. "Parameter Optimization and Simulation in Implementing Integrated Marketing Communications." In 2009 International Joint Conference on Computational Sciences and Optimization, CSO. IEEE, 2009. http://dx.doi.org/10.1109/cso.2009.318.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Zhechev, Vladimir. "Rethinking integrated marketing communications - the household services industry perspective." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.175.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Qian, Li, and Jianxin Roger Jiao. "A Review of Joint Decisions on Marketing and Supply Chain in Product Planning and Design." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28074.

Full text
Abstract:
Manufacturers design and develop numerous product variants to address different customer preferences in the competitive market. One product could be characterized by a vector of attributes such as sale price, reliability, and functionality. The challenge is how to make decisions on product or product family planning and design, supply chain, and marketing in a concurrent and integrated manner. Research on integration and coordination of product design, supply chain configuration, and marketing decisions is receiving much attention recently and need further investigation. The paper provides a comprehensive review on recent research incorporating marketing, management and engineering considerations in product planning and design.
APA, Harvard, Vancouver, ISO, and other styles
8

Rakhmatov, Ziyodullo. "The System of Marketing Communications in the Passenger Transport by Railway." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02122.

Full text
Abstract:
Latter trends evidence the growing competition amongst the transportation modes in the Republic of Uzbekistan, led by the development of the railway sector. In growing competitive conditions, it is vital to for the management of JSC "Uzbekistan Temir Yollari" to implement the most modern approaches and methods for arranging passenger transportation. This article aims to review the role of marketing activities in increasing the competitiveness of the railway transportation sector. The improvement of the transport activities is associated with the developments of social and economic sectors of the country. Thus, the purpose of the research is to identify the role of railway sector in the economic development of the country, as well as the influence of the social sector improvements to the competitiveness of the railway industry. Furthermore, the study investigates the modern marketing strategies in promoting the railway sector. The global experience proves the importance of planning effective marketing communications in developing the railway sector. The research findings suggest the application of a client-oriented approach as the most effective strategy of marketing communications strategy in the country. The client-oriented approach allows to accurately complete the planning process at each stage of service delivery, that assumes the previously planned algorithm of the marketing communications based on the received results. The importance of the previously planned algorithm is that it allows step by step planning activities of marketing communication considering the features of the railways transportation and in case of failure, allows to optimize this process through applying necessary measures.
APA, Harvard, Vancouver, ISO, and other styles
9

Milev, Minko, Emilia Georgieva, Galina Petrova, Todorka Kostadinova, and Denislava Angelova. "Application of integrated marketing communications in the dental laboratory practice - overview." In The 4th Electronic International Interdisciplinary Conference. Publishing Society, 2015. http://dx.doi.org/10.18638/eiic.2015.4.1.456.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Fam, Kim-Shyan, Bill Merrilees, Hongyan Yu, and Laszlo Jozsa. "What Drives Small Retailers to Adopt an Integrated Marketing Communications Approach?" In 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280211.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Integrated Marketing Communications Planning"

1

Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

Full text
Abstract:
Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no major revisions in the overall objective, however, several revisions were made on the specific objectives. The revised specific objectives were: (1) to develop a yield mapping system for a static situation, using color and thermal imaging independently, (2) to integrate color and thermal imaging for improved yield estimation by combining thermal images with color images to improve fruit detection, and (3) to expand the system to an autonomous mobile platform for a continuous-measure situation. Background, major conclusions, solutions and achievements -- Yield mapping is considered as an initial step for applying precision agriculture technologies. Although many yield mapping systems have been developed for agronomic crops, it remains a difficult task for mapping yield of tree crops. In this project, an autonomous immature fruit yield mapping system was developed. The system could detect and count the number of fruit at early growth stages of citrus fruit so that farmers could apply site-specific management based on the maps. There were two sub-systems, a navigation system and an imaging system. Robot Operating System (ROS) was the backbone for developing the navigation system using an unmanned ground vehicle (UGV). An inertial measurement unit (IMU), wheel encoders and a GPS were integrated using an extended Kalman filter to provide reliable and accurate localization information. A LiDAR was added to support simultaneous localization and mapping (SLAM) algorithms. The color camera on a Microsoft Kinect was used to detect citrus trees and a new machine vision algorithm was developed to enable autonomous navigations in the citrus grove. A multimodal imaging system, which consisted of two color cameras and a thermal camera, was carried by the vehicle for video acquisitions. A novel image registration method was developed for combining color and thermal images and matching fruit in both images which achieved pixel-level accuracy. A new Color- Thermal Combined Probability (CTCP) algorithm was created to effectively fuse information from the color and thermal images to classify potential image regions into fruit and non-fruit classes. Algorithms were also developed to integrate image registration, information fusion and fruit classification and detection into a single step for real-time processing. The imaging system achieved a precision rate of 95.5% and a recall rate of 90.4% on immature green citrus fruit detection which was a great improvement compared to previous studies. Implications – The development of the immature green fruit yield mapping system will help farmers make early decisions for planning operations and marketing so high yield and profit can be achieved.
APA, Harvard, Vancouver, ISO, and other styles
2

African Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.

Full text
Abstract:
This report maps the African landscape of Open Science – with a focus on Open Data as a sub-set of Open Science. Data to inform the landscape study were collected through a variety of methods, including surveys, desk research, engagement with a community of practice, networking with stakeholders, participation in conferences, case study presentations, and workshops hosted. Although the majority of African countries (35 of 54) demonstrates commitment to science through its investment in research and development (R&D), academies of science, ministries of science and technology, policies, recognition of research, and participation in the Science Granting Councils Initiative (SGCI), the following countries demonstrate the highest commitment and political willingness to invest in science: Botswana, Ethiopia, Kenya, Senegal, South Africa, Tanzania, and Uganda. In addition to existing policies in Science, Technology and Innovation (STI), the following countries have made progress towards Open Data policies: Botswana, Kenya, Madagascar, Mauritius, South Africa and Uganda. Only two African countries (Kenya and South Africa) at this stage contribute 0.8% of its GDP (Gross Domestic Product) to R&D (Research and Development), which is the closest to the AU’s (African Union’s) suggested 1%. Countries such as Lesotho and Madagascar ranked as 0%, while the R&D expenditure for 24 African countries is unknown. In addition to this, science globally has become fully dependent on stable ICT (Information and Communication Technologies) infrastructure, which includes connectivity/bandwidth, high performance computing facilities and data services. This is especially applicable since countries globally are finding themselves in the midst of the 4th Industrial Revolution (4IR), which is not only “about” data, but which “is” data. According to an article1 by Alan Marcus (2015) (Senior Director, Head of Information Technology and Telecommunications Industries, World Economic Forum), “At its core, data represents a post-industrial opportunity. Its uses have unprecedented complexity, velocity and global reach. As digital communications become ubiquitous, data will rule in a world where nearly everyone and everything is connected in real time. That will require a highly reliable, secure and available infrastructure at its core, and innovation at the edge.” Every industry is affected as part of this revolution – also science. An important component of the digital transformation is “trust” – people must be able to trust that governments and all other industries (including the science sector), adequately handle and protect their data. This requires accountability on a global level, and digital industries must embrace the change and go for a higher standard of protection. “This will reassure consumers and citizens, benefitting the whole digital economy”, says Marcus. A stable and secure information and communication technologies (ICT) infrastructure – currently provided by the National Research and Education Networks (NRENs) – is key to advance collaboration in science. The AfricaConnect2 project (AfricaConnect (2012–2014) and AfricaConnect2 (2016–2018)) through establishing connectivity between National Research and Education Networks (NRENs), is planning to roll out AfricaConnect3 by the end of 2019. The concern however is that selected African governments (with the exception of a few countries such as South Africa, Mozambique, Ethiopia and others) have low awareness of the impact the Internet has today on all societal levels, how much ICT (and the 4th Industrial Revolution) have affected research, and the added value an NREN can bring to higher education and research in addressing the respective needs, which is far more complex than simply providing connectivity. Apart from more commitment and investment in R&D, African governments – to become and remain part of the 4th Industrial Revolution – have no option other than to acknowledge and commit to the role NRENs play in advancing science towards addressing the SDG (Sustainable Development Goals). For successful collaboration and direction, it is fundamental that policies within one country are aligned with one another. Alignment on continental level is crucial for the future Pan-African African Open Science Platform to be successful. Both the HIPSSA ((Harmonization of ICT Policies in Sub-Saharan Africa)3 project and WATRA (the West Africa Telecommunications Regulators Assembly)4, have made progress towards the regulation of the telecom sector, and in particular of bottlenecks which curb the development of competition among ISPs. A study under HIPSSA identified potential bottlenecks in access at an affordable price to the international capacity of submarine cables and suggested means and tools used by regulators to remedy them. Work on the recommended measures and making them operational continues in collaboration with WATRA. In addition to sufficient bandwidth and connectivity, high-performance computing facilities and services in support of data sharing are also required. The South African National Integrated Cyberinfrastructure System5 (NICIS) has made great progress in planning and setting up a cyberinfrastructure ecosystem in support of collaborative science and data sharing. The regional Southern African Development Community6 (SADC) Cyber-infrastructure Framework provides a valuable roadmap towards high-speed Internet, developing human capacity and skills in ICT technologies, high- performance computing and more. The following countries have been identified as having high-performance computing facilities, some as a result of the Square Kilometre Array7 (SKA) partnership: Botswana, Ghana, Kenya, Madagascar, Mozambique, Mauritius, Namibia, South Africa, Tunisia, and Zambia. More and more NRENs – especially the Level 6 NRENs 8 (Algeria, Egypt, Kenya, South Africa, and recently Zambia) – are exploring offering additional services; also in support of data sharing and transfer. The following NRENs already allow for running data-intensive applications and sharing of high-end computing assets, bio-modelling and computation on high-performance/ supercomputers: KENET (Kenya), TENET (South Africa), RENU (Uganda), ZAMREN (Zambia), EUN (Egypt) and ARN (Algeria). Fifteen higher education training institutions from eight African countries (Botswana, Benin, Kenya, Nigeria, Rwanda, South Africa, Sudan, and Tanzania) have been identified as offering formal courses on data science. In addition to formal degrees, a number of international short courses have been developed and free international online courses are also available as an option to build capacity and integrate as part of curricula. The small number of higher education or research intensive institutions offering data science is however insufficient, and there is a desperate need for more training in data science. The CODATA-RDA Schools of Research Data Science aim at addressing the continental need for foundational data skills across all disciplines, along with training conducted by The Carpentries 9 programme (specifically Data Carpentry 10 ). Thus far, CODATA-RDA schools in collaboration with AOSP, integrating content from Data Carpentry, were presented in Rwanda (in 2018), and during17-29 June 2019, in Ethiopia. Awareness regarding Open Science (including Open Data) is evident through the 12 Open Science-related Open Access/Open Data/Open Science declarations and agreements endorsed or signed by African governments; 200 Open Access journals from Africa registered on the Directory of Open Access Journals (DOAJ); 174 Open Access institutional research repositories registered on openDOAR (Directory of Open Access Repositories); 33 Open Access/Open Science policies registered on ROARMAP (Registry of Open Access Repository Mandates and Policies); 24 data repositories registered with the Registry of Data Repositories (re3data.org) (although the pilot project identified 66 research data repositories); and one data repository assigned the CoreTrustSeal. Although this is a start, far more needs to be done to align African data curation and research practices with global standards. Funding to conduct research remains a challenge. African researchers mostly fund their own research, and there are little incentives for them to make their research and accompanying data sets openly accessible. Funding and peer recognition, along with an enabling research environment conducive for research, are regarded as major incentives. The landscape report concludes with a number of concerns towards sharing research data openly, as well as challenges in terms of Open Data policy, ICT infrastructure supportive of data sharing, capacity building, lack of skills, and the need for incentives. Although great progress has been made in terms of Open Science and Open Data practices, more awareness needs to be created and further advocacy efforts are required for buy-in from African governments. A federated African Open Science Platform (AOSP) will not only encourage more collaboration among researchers in addressing the SDGs, but it will also benefit the many stakeholders identified as part of the pilot phase. The time is now, for governments in Africa, to acknowledge the important role of science in general, but specifically Open Science and Open Data, through developing and aligning the relevant policies, investing in an ICT infrastructure conducive for data sharing through committing funding to making NRENs financially sustainable, incentivising open research practices by scientists, and creating opportunities for more scientists and stakeholders across all disciplines to be trained in data management.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Integrated Marketing Communications Planning' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography