Journal articles on the topic 'Integrated Marketing Communications Models'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Integrated Marketing Communications Models.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
M. R., Smykova, and Rakhmanova A. "Evolution of models of integrated marketing communications in restaurant business." ECONOMIC Series of the Bulletin of the L.N. Gumilyov ENU 130, no. 1 (2020): 221–29. http://dx.doi.org/10.32523/2079-620x-2020-1-221-229.
Full textStrashynska, L., and T. Samonova. "MODELS OF INTEGRATED MARKETING COMMUNICATIONS OF TOURIST ENTERPRISES." Scientific Works of National University of Food Technologies 24, no. 4 (August 2018): 103–10. http://dx.doi.org/10.24263/2225-2924-2018-24-4-12.
Full textZainullin, S. B., D. V. Burmistrov, V. S. Markova, and V. K. Sakhipova. "SALES PROMOTION MODELS AND STRATEGIES IN INTEGRATED MARKETING COMMUNICATIONS." OpenScience 4, no. 1 (2022): 105–17. http://dx.doi.org/10.51632/2658-7939_2022_4_1_105.
Full textWu, Lingling, Yuriy Danko, Fuli Chen, Xuefeng Yao, and Fenghe Zhang. "Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace." Innovative Marketing 18, no. 1 (March 9, 2022): 152–67. http://dx.doi.org/10.21511/im.18(1).2022.13.
Full textDastidar, Surajit Ghosh, and Srividya Raghavan. "Mountain Dew." Emerald Emerging Markets Case Studies 3, no. 8 (November 19, 2013): 1–6. http://dx.doi.org/10.1108/eemcs-07-2013-0143.
Full textWardani, Surti, and Arif Siaha Widodo. "Upaya Meningkatan Publisitas Melalui Model Integrated Marketing Comunication Pada Sebuah Rumah Sakit Swasta di Tangerang Selatan." Jurnal Pemasaran Kompetitif 3, no. 2 (February 19, 2020): 48. http://dx.doi.org/10.32493/jpkpk.v3i2.4460.
Full textRosário, Albérico Travassos, and Joana Carmo Dias. "Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda." Journal of Sensor and Actuator Networks 11, no. 3 (June 22, 2022): 30. http://dx.doi.org/10.3390/jsan11030030.
Full textVynogradova, Olena, Nataliia Nedopako, and Olha Kryzhko. "Formation and development of the concept of digital marketing." Socio-Economic Problems and the State 25, no. 2 (2021): 162–70. http://dx.doi.org/10.33108/sepd2022.02.162.
Full textIstanbulluoglu, Doga, Sheena Leek, and Isabelle T. Szmigin. "Beyond exit and voice: developing an integrated taxonomy of consumer complaining behaviour." European Journal of Marketing 51, no. 5/6 (May 8, 2017): 1109–28. http://dx.doi.org/10.1108/ejm-04-2016-0204.
Full textMurhadi, Derinta Entas, and Nenny Wahyuni. "Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta." International Journal of Travel, Hospitality and Events 1, no. 2 (May 1, 2022): 157–67. http://dx.doi.org/10.56743/ijothe.v1i2.17.
Full textAfriza, Eka Dana, and Nafiah Ariyani. "MODEL KOMUNIKASI PEMASARAN TERINTEGRASI DALAM PENGEMBANGAN BISNIS MEDIA BERKELANJUTAN." Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi 7, no. 1 (February 3, 2022): 143. http://dx.doi.org/10.52423/jikuho.v7i1.22323.
Full textOrazi, Davide C., Amanda Spry, Max N. Theilacker, and Jessica Vredenburg. "A multi-stakeholder IMC framework for networked brand identity." European Journal of Marketing 51, no. 3 (April 10, 2017): 551–71. http://dx.doi.org/10.1108/ejm-08-2015-0612.
Full textBaptista, Nuno. "Integrated reporting stimulates strategic communication of corporate social responsibility? A marketing perspective analysis based on Maignan, Ferrell and Ferrell’s stakeholder model of corporate social responsibility in marketing." Media & Jornalismo 18, no. 33 (November 12, 2018): 43–60. http://dx.doi.org/10.14195/2183-5462_33_3.
Full textDinni, Zuiyina Ayu, and Dinda Amanda Zuliestiana. "Pengaruh integrated marketing communication terhadap brand equity PT Nufarm Indonesia di Belu." Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 5, no. 2 (September 25, 2022): 1138–46. http://dx.doi.org/10.32670/fairvalue.v5i2.2407.
Full textStanaland, Andrea J. S., Amanda E. Helm, and Lance Kinney. "Bridging the Gap in IMC Education: Where is the Academy Falling Short?" Journal of Advertising Education 13, no. 1 (May 2009): 73–81. http://dx.doi.org/10.1177/109804820901300111.
Full textRoy, Soumyadeep, Shamik Sural, Niyati Chhaya, Anandhavelu Natarajan, and Niloy Ganguly. "An Integrated Approach for Improving Brand Consistency of Web Content." ACM Transactions on the Web 15, no. 2 (May 2021): 1–25. http://dx.doi.org/10.1145/3450445.
Full textDwiyani, Fitri, and Wahyu Sulistiadi. "Komunikasi Pemasaran Terintegrasi dan Preferensi Pasien di Rumah Sakit Kambang Jambi." Jurnal Ilmiah Kesehatan Masyarakat : Media Komunikasi Komunitas Kesehatan Masyarakat 14, no. 1 (February 28, 2022): 7–17. http://dx.doi.org/10.52022/jikm.v14i1.166.
Full textЦапук, Дмитрий, and Dmitriy Tsapuk. "Marketing programs and the promotion of global cities on the international tourist market." Service & Tourism: Current Challenges 9, no. 2 (June 15, 2015): 14–24. http://dx.doi.org/10.12737/11391.
Full textKlepek, Martin, and Halina Starzyczná. "MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS." Journal of Business Economics and Management 19, no. 3 (November 19, 2018): 500–520. http://dx.doi.org/10.3846/jbem.2018.6582.
Full textPratami, Rezki, and Afrina Sari. "Korean Celebrity Brand Ambassador as a Strategy to Increase Sales of PT. Shopee Indonesia (Study: “Gfriend” In Shopee 11.11 Big Sale)." Mediator: Jurnal Komunikasi 13, no. 2 (December 26, 2020): 249–62. http://dx.doi.org/10.29313/mediator.v13i2.6090.
Full textHamadeh, Sima, and Marie Marquis. "Linked models and theories: a tool for school nutrition policies deployment." British Food Journal 121, no. 4 (April 1, 2019): 975–90. http://dx.doi.org/10.1108/bfj-10-2017-0592.
Full textFEDORENKO, Mykola. "IMPROVEMENT OF MARKETING AND LOGISTICS MANAGEMENT PROCESSES TAKING INTO ACCOUNT CURRENT TRENDS IN MARKET DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 124–29. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-20.
Full textSenecha, Navneet, and Ritu Srivastava. "Mentorrd EduTech: charting new territories through social media marketing." Emerald Emerging Markets Case Studies 12, no. 2 (March 21, 2022): 1–32. http://dx.doi.org/10.1108/eemcs-09-2021-0310.
Full textIaia, Lea, Paola Scorrano, Monica Fait, and Federica Cavallo. "Wine, family businesses and web: marketing strategies to compete effectively." British Food Journal 119, no. 11 (November 6, 2017): 2294–308. http://dx.doi.org/10.1108/bfj-02-2017-0110.
Full textZhadko, Kostiantyn, and Dmytro Samoilenko. "FUNCTIONAL MODEL OF INFORMATION SUPPORT OF MARKETING ACTIVITY OF TRADE ENTERPRISE." INNOVATIVE ECONOMY, no. 5-6 (August 2020): 58–64. http://dx.doi.org/10.37332/2309-1533.2020.5-6.8.
Full textAbamu, Bamituni E. "Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment." International Journal of Marketing Studies 11, no. 4 (November 23, 2019): 91. http://dx.doi.org/10.5539/ijms.v11n4p91.
Full textAghaei, Mohammad, Ali Lotfi, and Seyed Mohammad Armakan. "Evaluation and Priorities the Promotion Mix Elements for Corporate Banking Customers Using MCDM Methods In Eghtesade Novin Bank." Modern Applied Science 10, no. 9 (June 7, 2016): 122. http://dx.doi.org/10.5539/mas.v10n9p122.
Full textVishniakou, U. A. "Internet marketing organization with the use of intellegent and block chain technologies." «System analysis and applied information science», no. 1 (March 27, 2020): 18–23. http://dx.doi.org/10.21122/2309-4923-2020-1-18-23.
Full textFlorenthal, Bela. "Young consumers’ motivational drivers of brand engagement behavior on social media sites." Journal of Research in Interactive Marketing 13, no. 3 (August 12, 2019): 351–91. http://dx.doi.org/10.1108/jrim-05-2018-0064.
Full textWang, Furong, and Li Zhao. "A Hybrid Model for Commercial Brand Marketing Prediction Based on Multiple Features with Image Processing." Security and Communication Networks 2022 (September 15, 2022): 1–10. http://dx.doi.org/10.1155/2022/5455745.
Full textAparici, Roberto, and David García-Marín. "Prosumers and emirecs: Analysis of two confronted theories." Comunicar 26, no. 55 (April 1, 2018): 71–79. http://dx.doi.org/10.3916/c55-2018-07.
Full textTrushkina, Nataliia, Rafis Abazov, Natalia Rynkevych, and Guzelya Bakhautdinova. "Digital Transformation of Organizational Culture under Conditions of the Information Economy." Virtual Economics 3, no. 1 (January 27, 2020): 7–38. http://dx.doi.org/10.34021/ve.2020.03.01(1).
Full textPyatt, Alison Z., Gillian H. Wright, Keith E. Walley, and Emma Bleach. "Value co-creation in high-involvement services: the animal healthcare sector." International Journal of Retail & Distribution Management 45, no. 5 (May 8, 2017): 518–31. http://dx.doi.org/10.1108/ijrdm-11-2016-0209.
Full textMerritt, Kamarin, and Shichao Zhao. "An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail." Administrative Sciences 10, no. 4 (October 30, 2020): 85. http://dx.doi.org/10.3390/admsci10040085.
Full textSchultz, Don E. "Integrated Marketing Communications." Journal of Promotion Management 1, no. 1 (February 12, 1992): 99–104. http://dx.doi.org/10.1300/j057v01n01_07.
Full textNavarro, Angeles, Maria Sicilia, and Elena Delgado‐Ballester. "Integrated marketing communications." EuroMed Journal of Business 4, no. 3 (September 18, 2009): 223–36. http://dx.doi.org/10.1108/14502190910992666.
Full textTsourela, Maria, and Dafni-Maria Nerantzaki. "An Internet of Things (IoT) Acceptance Model. Assessing Consumer’s Behavior toward IoT Products and Applications." Future Internet 12, no. 11 (November 3, 2020): 191. http://dx.doi.org/10.3390/fi12110191.
Full textYang, Xiaofang. "“Internet Plus” Sports Industry of New Business Development Model." Wireless Communications and Mobile Computing 2022 (August 5, 2022): 1–6. http://dx.doi.org/10.1155/2022/4907119.
Full textFoà, Caterina. "Crowdfunding cultural projects and networking the value creation." Arts and the Market 9, no. 2 (December 9, 2019): 235–54. http://dx.doi.org/10.1108/aam-05-2019-0017.
Full textAshraf, Shahzad, Sehrish Saleem, and Syed Afnan. "FTMCP: Fuzzy based Test Metrics for Cosmetology Paradigm." Advanced Computational Intelligence: An International Journal (ACII) 7, no. 4 (October 30, 2020): 1–13. http://dx.doi.org/10.5121/acii.2020.7401.
Full textDahl, Stephan, Lynne Eagle, and David Low. "Integrated marketing communications and social marketing." Journal of Social Marketing 5, no. 3 (July 13, 2015): 226–40. http://dx.doi.org/10.1108/jsocm-07-2012-0031.
Full textGrein, Andreas F., and Stephen J. Gould. "Globally integrated marketing communications." Journal of Marketing Communications 2, no. 3 (January 1996): 141–58. http://dx.doi.org/10.1080/135272696346114.
Full textHenley, Teri Kline. "Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy." Journal of Nonprofit & Public Sector Marketing 9, no. 1-2 (January 10, 2001): 141–55. http://dx.doi.org/10.1300/j054v09n01_08.
Full textZerbino, Pierluigi, Davide Aloini, Riccardo Dulmin, and Valeria Mininno. "Framing ERP Success from an Information Systems Failure Perspective." Journal of Electronic Commerce in Organizations 15, no. 2 (April 2017): 31–47. http://dx.doi.org/10.4018/jeco.2017040103.
Full textPitta, Dennis A., Margit Weisgal, and Peter Lynagh. "Integrating exhibit marketing into integrated marketing communications." Journal of Consumer Marketing 23, no. 3 (April 2006): 156–66. http://dx.doi.org/10.1108/07363760610663312.
Full textChaniago, Erdi Adrimurlan, and Nafiah Ariyani. "Marketing Management's View of Integrated Marketing Communications." Journal of Social Research 2, no. 2 (January 18, 2023): 589–95. http://dx.doi.org/10.55324/josr.v2i2.668.
Full textMonegro, Michael. "Integrated marketing communications in tennis." ITF Coaching & Sport Science Review 29, no. 83 (April 30, 2021): 7–9. http://dx.doi.org/10.52383/itfcoaching.v29i83.46.
Full textLow, George S. "Correlates of Integrated Marketing Communications." Journal of Advertising Research 40, no. 3 (May 2000): 27–39. http://dx.doi.org/10.2501/jar-40-3-27-39.
Full textBaidya, Mehir, and Bipasha Maity. "Effectiveness of integrated marketing communications." Journal of Indian Business Research 2, no. 1 (March 23, 2010): 23–31. http://dx.doi.org/10.1108/17554191011032929.
Full textBarna, Marta, and Bohdan Semak. "MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING." Baltic Journal of Economic Studies 6, no. 5 (December 2, 2020): 33–41. http://dx.doi.org/10.30525/2256-0742/2020-6-5-33-41.
Full text