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Books on the topic 'Integrated Marketing Communications Models'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Developing a creative and innovative integrated marketing communications plan: A working model. Upper Saddle River, N.J: Prentice Hall, 1998.

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2

Shin, Kwang-Yong. The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38091-4.

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3

Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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4

Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

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5

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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6

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

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7

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.

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8

Kliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.

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9

Marketing communications: An integrated approach. London: Kogan Page, 1993.

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10

Yeshin, Tony. Integrated marketing communications 2000-2001. Oxford: Butterworth-Heinemann, 2000.

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11

R, Smith P. Marketing communications: An integrated approach. London: Kogan Page, 1995.

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12

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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13

Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western Thomson Learning, 2002.

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14

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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15

1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. New York, NY: Routledge, 2004.

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16

1956-, Taylor Jonathan, ed. Marketing communications: An integrated approach. 3rd ed. London: Kogan Page, 2002.

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17

Schultz, Don E. The new marketing paradigm: Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1994.

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18

Yeshin, Tony. Integrated marketing communications: The holistic approach. Oxford: Butterworth-Heinemann, 1998.

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19

1958-, Weigold Michael F., and Arens Christian, eds. Contemporary advertising and integrated marketing communications. New York, NY: McGraw-Hill/Irwin, 2013.

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20

Sulaksana, Uyung. Integrated marketing communications: Teks dan kasus. Yogyakarta: Pustaka Pelajar, 2003.

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21

Strategies for implementing integrated marketing communications. Lincolnwood, Ill: NTC Business Books, 1997.

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22

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J: Prentice Hall, 2002.

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23

Donald, Baack, ed. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

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24

Integrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.

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25

1958-, Weigold Michael F., Arens Christian, and Arens William F, eds. Contemporary advertising and integrated marketing communications. Boston: McGraw-Hill Irwin, 2011.

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26

Christian, Arens, and Michael F. Weigold, eds. Contemporary advertising and integrated marketing communications. New York: McGraw-Hill Irwin, 2013.

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27

Shin, Kwang-Yong. Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model. Springer Berlin / Heidelberg, 2013.

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28

Shin, Kwang-Yong. Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model. Springer London, Limited, 2013.

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29

Shin, Kwang-Yong. The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model. Springer, 2013.

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30

Pickton, David, and Amanda Broderick. Integrated Marketing Communications. Pearson Education, Limited, 2015.

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31

Linton, Ian. Integrated Marketing Communications. Univ Microfilms Intl, 2000.

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32

Yeshin, Tony. Integrated Marketing Communications. Butterworth-Heinemann Ltd, 2000.

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33

Luck, Edwina, Anne-Marie Sassenberg, Terence Shimp, Nigel Barker, and William Chitty. Integrated Marketing Communications. Cengage Learning Australia, 2020.

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34

Integrated Marketing Communications. Thomson.Brooks/Cole/Cengage, 2005.

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35

Integrated Marketing Communications. McGraw-Hill Education, 2007.

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36

Integrated Marketing Communications. Pearson Education Canada, 2013.

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37

Yeshin, Tony. Integrated Marketing Communications. Routledge, 2012. http://dx.doi.org/10.4324/9780080495439.

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38

Yeshin, Tony. Integrated Marketing Communications. Taylor & Francis Group, 2012.

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39

Picton, David. Integrated Marketing Communications. Prentice Hall, 2001.

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40

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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41

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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42

Integrated Marketing Communications Symp. NTC Publishing Group,U.S., 2001.

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43

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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44

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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45

Strategic Integrated Marketing Communications. Routledge, 2018.

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46

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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47

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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48

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2018. http://dx.doi.org/10.4324/9781315164342.

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49

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2014. http://dx.doi.org/10.4324/9780203553916.

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50

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2008. http://dx.doi.org/10.4324/9780080878294.

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