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Books on the topic 'Integrated marketing communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 January 2023

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1

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

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2

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.

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3

Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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4

Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

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5

Kliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.

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6

Vos, Marita. Integrated communication: Concern, internal and marketing communication. 4th ed. Netherlands: Eleven Intl. Pub., 2011.

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7

Vos, M. F. Integrated communication: Concern, internal and marketing communication. Utrecht: Lemma, 1999.

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8

1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. New York, NY: Routledge, 2004.

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9

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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10

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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11

Schultz, Don E. The new marketing paradigm: Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1994.

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12

Marketing communications: An integrated approach. London: Kogan Page, 1993.

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13

Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western Thomson Learning, 2002.

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14

Clow, Kenneth E. Integrated advertising, promotion, and marketing communication. Upper Saddle River, N.J: Prentice Hall, 2002.

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15

Advertising: An integrated marketing communication perspective. 2nd ed. North Ryde, N.S.W: McGraw-Hill Australia Pty Ltd, 2011.

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16

Esther, Thorson, Moore Jeri, and Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.), eds. Integrated communication: Synergy of persuasive voices. Mahwah, N.J: Lawrence Erlbaum Associates, 1996.

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17

John, Burnett. Introduction to marketing communication: An integrated approach. Upper Saddle River, N.J: Prentice Hall, 1998.

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18

Donald, Baack, ed. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

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19

Yeshin, Tony. Integrated marketing communications: The holistic approach. Oxford: Butterworth-Heinemann, 1998.

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20

Strategies for implementing integrated marketing communications. Lincolnwood, Ill: NTC Business Books, 1997.

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21

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J: Prentice Hall, 2002.

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22

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River: Pearson, 2016.

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23

Integrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.

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24

Sirgy, M. Joseph. Integrated marketing communications: A systems approach. Upper Saddle River, N.J: Prentice Hall, 1998.

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25

R, Smith P. Marketing communications: An integrated approach. London: Kogan Page, 1995.

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26

1956-, Taylor Jonathan, ed. Marketing communications: An integrated approach. 3rd ed. London: Kogan Page, 2002.

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27

American Productivity & Quality Center. Integrated Marketing Communication. Amer Productivity Center, 1998.

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28

Juska, Jerome M. Integrated Marketing Communication. Routledge, 2017. http://dx.doi.org/10.4324/9781315526812.

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29

Villegas, Dino. Integrated Marketing Communication. Kendall Hunt Publishing Company, 2021.

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30

Integrated Marketing Communication. Taylor & Francis Group, 2021.

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31

Villegas, Dino. Integrated Marketing Communication. Kendall Hunt Publishing Company, 2019.

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32

Juska, Jerome M. Integrated Marketing Communication. Taylor & Francis Group, 2021.

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33

Picton, David. Integrated Marketing Communications. Prentice Hall, 2001.

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34

Pickton, David, and Amanda Broderick. Integrated Marketing Communications. Pearson Education, Limited, 2015.

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35

Integrated Marketing Communications. McGraw-Hill Education, 2007.

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36

Yeshin, Tony. Integrated Marketing Communications. Butterworth-Heinemann Ltd, 2000.

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37

Yeshin, Tony. Integrated Marketing Communications. Taylor & Francis Group, 2012.

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38

Jakachi, Bernard. Integrated Marketing Communication Exercise. Intrepid Traveler, 1997.

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39

Sudhakar, G. P. Integrated Retail Marketing Communication. Prentice Hall India Pvt., Limited, 2012.

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40

Integrated Marketing Communications. Pearson Education Canada, 2013.

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41

Linton, Ian. Integrated Marketing Communications. Univ Microfilms Intl, 2000.

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42

Luck, Edwina, Anne-Marie Sassenberg, Terence Shimp, Nigel Barker, and William Chitty. Integrated Marketing Communications. Cengage Learning Australia, 2020.

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43

Integrated Marketing Communications. Thomson.Brooks/Cole/Cengage, 2005.

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44

Integrated Marketing Communications Symp. NTC Publishing Group,U.S., 2001.

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45

Semenik, Richard J. Promotion and Integrated Marketing Communication. South-Western Educational Publishing, 2001.

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46

Destination Marketing: An Integrated Marketing Communication Approach. Butterworth-Heinemann, 2008.

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47

Tannenbaum, Stanley, Robert F. Lauterborn, and Don E. Schultz. The New Marketing Paradigm: Integrated Marketing Communications. McGraw-Hill, 1996.

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48

Principles of Integrated Marketing Communications. Cambridge University Press, 2014.

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49

Smith, Paul. Marketing Communications: An Integrated Approach. 2nd ed. Kogan Page, 1998.

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50

Ang, Lawrence. Principles of Integrated Marketing Communications. Cambridge University Press, 2019.

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