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1
Kumar, Sushil, and Satyasiba Das. "An extended model of theory of planned behaviour." Journal of Entrepreneurship in Emerging Economies 11, no. 3 (September 2, 2019): 369–91. http://dx.doi.org/10.1108/jeee-09-2018-0089.
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Purpose The purpose of this study is to provide an extended model of the theory of planned behaviour (TPB) and examine how institutional infrastructure and two social factors – peer effect and gender discrimination – determine entrepreneurial intention in emerging economies such as India. Design/methodology/approach Using a structural equation modelling (SEM) approach, the proposed model is tested on a sample of 265 post-graduate students from the Indian Institute of Management campuses in India. Perceived gender discrimination is used as a grouping variable to test its impact in the model. Findings The study found that peer effect has positive association with an individual attitude towards entrepreneurship. It also found positive moderating effect of institutional infrastructure on entrepreneurial intention in a regional entrepreneurial ecosystem, but in case of entrepreneurial self-efficacy, the result is non-conclusive. Further, our results establish that gender discrimination has varying influence but remains a significant factor to choose entrepreneurial career in emerging countries such as India. Research limitations/implications The study adds to the understanding of drivers or antecedents to entrepreneurial intention, especially in emerging economy context and finds its usefulness in country such as India. It contributes to the existing model by empirically proving the role of peer effect and institutional infrastructure in emerging economies which are characterised by weak institutions and inadequate access to resources to start and sustain any entrepreneurial activity. Practical implications The results make several implications for academic institutions, entrepreneurial ecosystem stakeholders and policy makers in emerging economies. The academic institutions, universities and incubation hubs can consider promoting a peer-group culture that strengthens individual’s EI in emerging economies. Policy makers and stakeholders should build an encouraging entrepreneurial ecosystem with adequate institutional infrastructure to promote entrepreneurship. Originality/value The authors extend research on entrepreneurial intention beyond individual factors (personal-level variables) and examine the contingent role of institutional infrastructure and socio-cultural factors (peer effect and gender discrimination). Whilst TPB successfully predicted entrepreneurial intention in Western settings, this study provides strong empirical evidence to this research in emerging countries.
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Li, Jiabin, Xianwei Liu, Yang Zou, Yichu Deng, Meng Zhang, Miaomiao Yu, Dongjiao Wu, Hao Zheng, and Xinliang Zhao. "Factors Affecting COVID-19 Preventive Behaviors among University Students in Beijing, China: An Empirical Study Based on the Extended Theory of Planned Behavior." International Journal of Environmental Research and Public Health 18, no. 13 (June 30, 2021): 7009. http://dx.doi.org/10.3390/ijerph18137009.
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Higher education institutions (HEIs), among other social systems, have an irreplaceable role in combating COVID-19. However, we know little about institutional and individual factors that might facilitate university students’ beliefs and behaviors toward preventive behaviors for COVID-19 within the higher education context. Our study applies an extended theory of planned behavior (TPB) model to investigate the structural relationships among the institutional climate, attitudes, subjective norms, perceived behavioral control and preventive behaviors of university students and to detect the moderating impacts of perceived risk on the structural model. Data were collected from 3693 university students at 18 universities in Beijing, China through an online survey. Structural equation modeling (SEM) and multigroup analysis were performed to examine the empirical model. The results reveal that (1) the institutional climate has a significant, direct effect on preventive behaviors for COVID-19 among university students, (2) the TPB components, namely attitudes, subjective norms and perceived behavioral control, partially mediate the relationship between the institutional climate and preventive behaviors for COVID-19, and (3) perceived risk moderates several paths in the model. Theoretical and practical implications are offered, and recommendations for future research are outlined.
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Haidlir, Banu M., Bambang S. Laksmono, Rahmatina A. Kasri, Azizon Azizon, and Djoni Hartono. "Public Behaviour on Cash Waqf: Evidence from Indonesia." JEJAK 14, no. 2 (September 30, 2021): 316–32. http://dx.doi.org/10.15294/jejak.v14i2.32032.
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Despite the potential governmental agenda towards cash waqf, this area has been givessn limited attention in academic literature with special regards to the supply side. Therefore, this study aims to investigate the factors influencing the public intention in endowing cash waqf by utilizing an extended theory of planned behaviors (TPB); in which religiosity, knowledge, and trust variables are added. Primary data from 685 respondents in Indonesia are analyzed using structural equation modeling (SEM). The result showed that the intention to endow cash waqf is positively affected by all of the TPB variables (attitude, subjective norms, and perceived behavioral control) and other extended variables. The findings suggest an optimization in waqf fund collection and waqf fund management. For waqf collection, it is important to improve public literacy and the quality and quantity of supporting facilities and systems. Meanwhile, institutional management should be strengthened for waqf management.
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Lee, Chia Kuang. "Understanding Decisions to Suspend Works: When Employers Do Not Pay." E3S Web of Conferences 65 (2018): 03001. http://dx.doi.org/10.1051/e3sconf/20186503001.
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The construction industry propels Malaysia’s economic growth. Payment is the livelihood of the construction industry. Many contractors have suffered badly from payment issues in Malaysia, especially non-payment. To remedy non-payment, unpaid contractors have the right to suspend works if the construction contracts express such rights. However, this self-help remedy is less to be instigated and the reasons remained under explored. The aims of this paper are threefold: (1) to understand contractors’ reluctance to suspend works, (2) to predict contractors’ decision to suspend works from the lens of Theory of Planned Behaviour (TPB) model, and (3) to propose intervention strategies based on Institutional Theory. 44 Contractors specializing in building and civil engineering works participated in this study. The results show that Perceived obligations to others and tolerance factor underpinned their reluctance. Step-wise regression analysis also shows that subjective norm is the predictor of intention. To intervene in the decisions effectively, the TPB model was further extended with isomorphic pressures: Normative, Mimetic, and Coercive Pressures by drawing on Institutional Theory. These isomorphic pressures could be useful in influencing intention through subjective norm. The outcome of study is beneficial for both project practitioners and researchers, especially in improving payment issues in the Malaysian construction industry. Suspension of work can be seen as one of an effective self-help remedy that can be intervened in a macro framework.
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Looi, Kim Hoe, and Jane E. Klobas. "Malaysian Regulative Institutional Context Moderating Entrepreneurs’ Export Intention." Journal of Entrepreneurship 29, no. 2 (June 23, 2020): 395–427. http://dx.doi.org/10.1177/0971355720924900.
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Entrepreneurship is a multi-level phenomenon and it is important to investigate how antecedents at different levels interact to determine outcomes. Using multi-level contextualisation, this article examines how a country’s regulative institutional context affects small- and mediumsized entrepreneurs’ (SME) export intention. Institutional theory provides a lens for understanding how macro-level policy that supports one group of firms creates different micro-level contexts for decision-making. The theory of planned behaviour (TPB) provides a framework for comparing antecedents of export intention in different micro-level contexts. Data were gathered from 243 Malaysian SME entrepreneurs: 108 ethnic Malays (eligible for institutional support) and 135 ethnic Chinese (ineligible). Partial least squares estimated effects of antecedents on intention and multi-group analysis tested for differences between the path coefficients of ethnic Malay and ethnic Chinese SME entrepreneurs. Malaysia’s affirmative policy moderated decision-making process: ethnic Malay SME entrepreneurs are motivated to export by perceived control of actions and positive attitude; their Chinese counterparts are motivated to export by attitude alone. The findings suggest that desirability (attitude) and feasibility (perceived behavioural control) jointly predict SME entrepreneurs’ export intention in a munificent context, whereas desirability is the sole predictor in a penurious context.
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Topal, Hasan Fehmi, Dexter V. L. Hunt, and Christopher D. F. Rogers. "Exploring Urban Sustainability Understanding and Behaviour: A Systematic Review towards a Conceptual Framework." Sustainability 13, no. 3 (January 22, 2021): 1139. http://dx.doi.org/10.3390/su13031139.
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Social, environmental, and economic problems related to urban living have surpassed the agenda of policy and decision-makers as well as general public opinion in recent decades. To address urban and environmental issues, it is pivotal to examine how people think, feel, judge, and act with respect to sustainability. While some prominent theories exist and various attempts have been made to propose synthesized models, there are still gaps and discrepancies within the literature of environmental psychological theories. As such, the aim of this paper is to critically review the literature by focusing on a few of the most influential environmental, prosocial, and psychological behaviour theories, which include Theory of Planned Behaviour (TPB), Norm Activation Theory (NAT), Value-Belief-Norm Theory (VBN), and the New Environmental Paradigm (NEP). The Scopus database has been searched systematically for the relevant studies. This paper concludes that an integrative approach to urban sustainability understanding and behaviour is needed. A framework is presented that consists of three layers of clustered components: (1) internal socio-psychological determinants, (2) personality traits, and (3) influencing external factors such as social, cultural, economic, and institutional factors. The model proposed in the study provides opportunities to further develop theoretical approaches and establish new measures of an Urban Sustainability Understanding and Behaviour assessment.
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Lingappa, Anasuya K., Amit Shah, and Asish Oommen Mathew. "Academic, Family, and Peer Influence on Entrepreneurial Intention of Engineering Students." SAGE Open 10, no. 3 (July 2020): 215824402093387. http://dx.doi.org/10.1177/2158244020933877.
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The purpose of this article is to contribute to the research literature on entrepreneurial intention (EI) of engineering students in an emerging economy. Through the lens of Ajzen’s theory of planned behavior (TPB), we investigate the influence of academic curriculum, institutional support, family, and peer effects in fostering an intent to be self-employed among Indian engineering students. Data collected from 210 final-year engineering students were tested using partial least squares structural equation modeling method. The antecedents of the TPB, namely, attitude toward entrepreneurship (ATE), subjective norms (SN), and perceived behavioral control (PBC), demonstrated a favorable influence on EI. Whereas the regular academic curriculum seemed to have a negative influence on ATE, institutional support showed a positive effect. Both curriculum and academic support were found to have no significant impact on either PBC or SN. However, both family and peer influence revealed a strong positive relationship with all the antecedents of EI.
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Yao, Yunhao, Ruoquan Zheng, and Merle Parmak. "Factors Influencing the Willingness to Pay in Yachting Tourism in the Context of COVID-19 Regular Prevention and Control: The Case of Dalian, China." Sustainability 14, no. 20 (October 13, 2022): 13132. http://dx.doi.org/10.3390/su142013132.
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This study attempts to construct a framework of factors affecting the yachting tourists’ willingness to pay (WTP) in the context of COVID-19 regular prevention and control in Dalian, China. Relying on the framework of the extended theory of planned behavior (TPB), perceived external institutional and destination attribute factors are introduced to enhance the prediction of WTP. The results of the multivariate ordinal logistic regression model show that significant factors affecting yachting tourists’ WTP are income, education, past consumption experience, attitudes, destination attributes, and perceived behavior control. In addition, different factors affect the WTP of tourists who prefer motor boats and non-motor boats.
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Gao, Hui, Yu-Hong Zhu, Ji-Yong Ding, and Hong-Yang Li. "Study on the Driving Path of Contractors’ Low-Carbon Behavior under Institutional Logic and Technological Logic." Buildings 13, no. 4 (April 8, 2023): 989. http://dx.doi.org/10.3390/buildings13040989.
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Based on the analytical framework of the Theory of Planned Behavior (TPB), this paper decomposed the driving factors under institutional logic and technological logic, and empirically tested the driving path of the low-carbon behavior (LCB) of contractors from the perspective of corporate cognition. Moreover, this study further explored the differences in driving factors under different logic orientations and the formation mechanism of decoupling of heterogeneous LCB. The findings of this paper are as follows. Firstly, institutional logic and technological logic jointly drive the LCB of contractors. Perceived behavior control is not a sufficient condition. Secondly, institutional logic is more effective than technological logic in terms of the direction and coefficient of the driving path. Thirdly, institutional pressure does not directly lead to the decoupling of LCB of contractors but is mediated by intrinsic motivation. These findings provide support and help to the decision makers to cultivate and improve the level of contractors’ LCB in China and many other such countries that are similarly involved.
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Eichelberger, Sarah, Manuela Heigl, Mike Peters, and Birgit Pikkemaat. "Exploring the Role of Tourists: Responsible Behavior Triggered by the COVID-19 Pandemic." Sustainability 13, no. 11 (May 21, 2021): 5774. http://dx.doi.org/10.3390/su13115774.
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Responsible tourism implies that all actors involved in tourism take responsibility for their actions. The concept of responsible tourism has been extensively addressed in tourism research and practice. However, studies analyzing the tourists’ contribution to responsible tourism have been neglected. Considering that tourists have the potential to contribute to economic, environmental socio-cultural, and institutional sustainability, this study focuses on the role tourists can play in responsible tourism. It also examines how responsible behavior among tourists has been triggered by the COVID-19 pandemic. Thus, drawing on a planned behavior perspective by concentrating on the tourist contribution to sustainable tourism, responsible tourism behavior is investigated by means of 19 semi-structured interviews. The study found that tourists are not only sensitive to sustainability but that they also behave responsibly both on site and in their travel choices. At the same time, tourists pass the buck to suppliers and providers by requesting rules, information and opportunities for responsible tourism to be created. In this regard, implications for theory and practice can be derived by informing suppliers and providers about their requested responsibilities, as well as by adding a crisis perspective to the Theory of Planned Behavior (TPB).
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Valliere, Dave. "Belief patterns of entrepreneurship: exploring cross-cultural logics." International Journal of Entrepreneurial Behavior & Research 23, no. 2 (March 13, 2017): 245–66. http://dx.doi.org/10.1108/ijebr-12-2015-0297.
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Purpose Under the theory of planned behaviour (TPB), subjective norms are important antecedents of entrepreneurial intent. But little is known about the forces that shape these. Hofstede’s national culture has implicated, but the conceptual distance between it and subjective norms is wide. The purpose of this paper is to explore an intermediate level to propose a mechanism by which national cultures give rise to individual beliefs about entrepreneurship. Design/methodology/approach Uses Q methodology with data from seven countries to discover patterns of beliefs in diverse cultures. Hierarchical clustering characterises an intermediate-level mechanism. Findings In each country, a small number of patterns emerge, two of which are found in every country studied – despite the large cultural differences. Drawing on the institutional logics perspective, a model of individual sensemaking is developed to bridge between monolithic national culture and idiosyncratic subjective norms of individuals, and to explain the commonality of belief patterns observed. Several propositions are suggested for testing the model. Originality/value Reports cultural attitudes towards entrepreneurship at a more granular level than previous research, and thereby discovers the existence of cross-cultural patterns. Proposes a novel model that connects macro forces of national culture with individual precursors of TPB through cultural entrepreneurship.
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TRAIKOVA, DIANA, TATIANA S. MANOLOVA, JUDITH MÖLLERS, and GERTRUD BUCHENRIEDER. "CORRUPTION PERCEPTIONS AND ENTREPRENEURIAL INTENTIONS IN A TRANSITIONAL CONTEXT–THE CASE OF RURAL BULGARIA." Journal of Developmental Entrepreneurship 22, no. 03 (September 2017): 1750018. http://dx.doi.org/10.1142/s1084946717500182.
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In this study, we augment Ajzen’s Theory of Planned Behavior (TPB) with an institutional embeddedness logic to develop and test a mediated model of the effects of perceived corruption on attitudes, social norms and perceived behavioral control, which in turn determine entrepreneurial intentions. We test our three hypotheses on a sample of 231 aspiring entrepreneurs seeking to start a non-farm business in three rural regions of Bulgaria. In our exploratory case study, we find that corruption perceptions are partially mediated by entrepreneurial attitudes and perceived control, but not by social norms. Corruption perceptions are positively associated with entrepreneurial intentions, indicative of the deeply rooted social acceptance of corruption in many transition economies. Theoretical, practitioner and public policy implications are discussed.
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Empidi, Arlixcya, and Diana Emang. "Understanding Public Intentions to Participate in Protection Initiatives for Forested Watershed Areas Using the Theory of Planned Behavior: A Case Study of Cameron Highlands in Pahang, Malaysia." Sustainability 13, no. 8 (April 15, 2021): 4399. http://dx.doi.org/10.3390/su13084399.
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The heavy emphasis on land-use changes to meet the needs for gross domestic product growth often causes deforestation, affecting forests’ capability to function as watershed areas properly. While land-use changes generate socioeconomics success, they also lead to environmental deterioration that puts public welfare at greater risk. This study employs the Theory of Planned Behavior (TPB) to evaluate the public’s behavioral intentions towards participation in the protection initiatives for the forested watershed areas in the mountainous region of Cameron Highlands in Pahang, Malaysia. Survey data were used to analyze the effects of TPB constructs on the public’s behavioral intentions. The results show that the public demonstrated readiness to comply with governmental rules concerning environment protection and were motivated to participate in the protection initiatives when there is social encouragement. This study finds that attitude significantly influences the public’s behavioral intention. This, therefore, indicates the importance of creating conditions to encourage the public’s behavioral beliefs towards protection initiatives that would ensure the sustainability of forested watershed areas. Overall, this study offers information on public participation that is useful to be integrated into a meaningful institutional framework when addressing challenging environmental issues caused by land-use changes that could imperil public welfare.
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Alleyne, Philmore, and Terry Harris. "Antecedents of taxpayers’ intentions to engage in tax evasion: evidence from Barbados." Journal of Financial Reporting and Accounting 15, no. 1 (April 10, 2017): 2–21. http://dx.doi.org/10.1108/jfra-12-2015-0107.
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Purpose Tax evasion has been a major problem for governments around the world, with innovative and ever-changing schemes making the practice increasingly difficult to regulate. In light of this, this study aims to use the extended version of the theory of planned behaviour (TPB) (Beck and Ajzen, 1991) to predict individuals’ intentions to engage in tax evasion. Design/methodology/approach The research adopts a two-stage approach for data collection and analysis. First, the authors obtained survey data from 150 taxpayers in Barbados to conduct multivariate analyses to test the validity of the study’s hypotheses. The authors also used several open-ended questions on the survey instrument to conduct thematic analyses to further explore the influence of the antecedents of intentions to engage in tax evasion. Second, the authors conducted a focus group with two tax officials and three tax advisors. Findings The authors find that attitudes toward the behaviour, perceived behavioural control and moral obligation are significant predictors of intentions to engage in tax evasion. Factors cited as encouraging tax evasion are perceived fairness, tax authorities’ institutional infrastructure and responses, potential financial benefit, perceptions of inequality, low level of trust in tax authorities, perceived poor use of tax revenues and poor treatment of taxpayers. Conversely, factors cited as discouraging tax evasion include fear of prosecution, high morals and potential adequate governmental regulation. Research limitations/implications The study measures intentions to engage in tax evasion rather than actual behaviour. The study does not measure social desirability bias. Originality/value This paper tests the applicability of variables used in the extended version of the TPB to predict intentions to engage in tax evasion in a Caribbean-based emerging economy. It also applies a mixed-methods approach of collecting data from taxpayers, tax advisors and tax officials.
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Zhang, Zaisheng, Meng Liu, and Qing Yang. "Examining the External Antecedents of Innovative Work Behavior: The Role of Government Support for Talent Policy." International Journal of Environmental Research and Public Health 18, no. 3 (January 29, 2021): 1213. http://dx.doi.org/10.3390/ijerph18031213.
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The innovative work behavior (IWB) or creativity of employees is regarded as the key to the sustainable innovation performance of an organization. In the field of human resource management (HRM), the relationship between an organization’s high-performance work system (HPWS) and IWB has been studied extensively. However, the current understanding of organizational external antecedents is limited. Our paper focuses on an extra-organizational government support factor, government support for talent policy (GSTP). Similar to HRM policies within an organization, GSTP also has an ability–motivation–opportunity framework that may influence the IWB of employees. We integrate the resource dependence theory, institutional theory, and theory of planned behavior (TPB) to propose a theoretical model of the mechanism of GSTP influence on IWB. Using a structural equation modeling approach, we empirically verify the hypotheses in a survey dataset of HRM practitioners in 152 technology-based enterprises in China. The results indicate that the external antecedent, GSTP, positively influences the innovative attitude, subjective norm, and perceived behavioral control of HRM practitioners in the organization. Innovative attitude and perceived behavioral control completely mediated the relationship between GSTP and innovative intention. Moreover, there is a distal indirect effect between GSTP and IWB. The paper contributes to filling a gap in the innovation policy literature. In practice, both HPWS and individual employees should be concerned about the possible role of GSTP.
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Choukir, Jamel, Wassim J. Aloulou, Faouzi Ayadi, and Slim Mseddi. "Influences of role models and gender on Saudi Arabian freshman students’ entrepreneurial intention." International Journal of Gender and Entrepreneurship 11, no. 2 (June 10, 2019): 186–206. http://dx.doi.org/10.1108/ijge-08-2018-0083.
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PurposeThere have been few investigations regarding the relationship of gender and role models with students’ entrepreneurial intention (EI). The purpose of this study is to apply a conceptual framework to explain the relationship of gender and role models with the theory of planned behaviour (TPB) constructs: attitudes towards behaviour (ATB), subjective norms (SN), perceived behaviour control (PBC) and intentions.Design/methodology/approachThe study is based on data collected from a questionnaire survey completed by 1,496 freshman Saudi students enrolled during the 2016-2017 academic year in business, finance and economics undergraduate programmes. To analyse the data and test the proposed hypotheses, a confirmatory factor analysis and structural equation modelling (SEM) are applied.FindingsThe results show that the TPB constructs are validated in the specific Saudi context. In fact, these constructs were significantly related to EI. Only the SN and PBC constructs mediate the relationship between role models and EI. Furthermore, gender moderates the relationships of role models with EI, PBC with EI and role models with the SN. More precisely, this study reveals that gender differences in SN and PBC, and women’s EI are more likely to be influenced by the SN and PBC than men’s EI. However, PBC is a relevant determinant for both male and female students. These results differ from those of previous studies on gender influences. These results could be explained by two main reasons, such as women’s socialization and institutional processes.Research limitations/implicationsThe main limitation is that it was not possible to claim generalization of findings. Theoretical and managerial implications are proposed to add new evidence in the field. These results could help all stakeholders engaged in promoting entrepreneurship in Saudi Arabia and stimulate appropriate and customized entrepreneurial initiatives, curriculum and policies for both men and women.Originality/valueThis study is one of the first to conduct such investigations in Saudi Arabia and in institutions of higher education. This study removes the stereotypes about the entrepreneurial potential of women.
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Kim, Youngseek. "An empirical study of biological scientists’ article sharing through ResearchGate." Aslib Journal of Information Management 70, no. 5 (September 17, 2018): 458–80. http://dx.doi.org/10.1108/ajim-05-2018-0126.
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Purpose The purpose of this paper is to investigate how attitudinal, normative and control beliefs influence scientists’ article sharing through ResearchGate. Design/methodology/approach A survey method was employed to examine a research model of scientists’ article sharing through ResearchGate. A total of 264 survey responses from biological scientists in the USA were used to evaluate the research model by using partial least square based structural equation modeling. Findings The results showed that scientists’ attitudinal beliefs (i.e. perceived relationship, reputation and risk), normative beliefs (i.e. subjective norm, perceived academic culture and community norm of article sharing) and control belief (i.e. perceived ease of use) all significantly affect their attitudes toward article sharing and article sharing intentions through ResearchGate. Research limitations/implications The theory of planned behavior (TPB) was used to develop the research model, and the specific research constructs from prior literature were incorporated in the model. The TPB and related research constructs nicely explained biological scientists’ article sharing through ResearchGate. Practical implications This study suggests that academic libraries can better promote their scientists’ article sharing through digital platforms such as institutional repositories as well as scholarly social media. This can be achieved by emphasizing its benefits, including potential relationships or collaborations, positive academic reputation and community norms of article sharing, and by decreasing scientists’ concerns about copyright infringements and effort expectancy involved in article sharing. Originality/value As one of the initial studies in scientists’ article sharing through ResearchGate, this study provides a holistic picture of how attitudinal, normative and control beliefs all affect scientists’ article sharing through ResearchGate.
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Bamgbade, Benita A., Jamie C. Barner, Kentya H. Ford, Carolyn M. Brown, William B. Lawson, and Kimberly Burdine. "Willingness to Seek Help for Depression in Young African American Adults: Study Protocol." JMIR Research Protocols 9, no. 2 (February 7, 2020): e16267. http://dx.doi.org/10.2196/16267.
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Background In the United States, among those living with mental illness, 81% of African American (AA) young adults do not seek treatment compared with 66% of their white counterparts. Although the literature has identified unique culturally related factors that impact help seeking among AAs, limited information exists regarding the development and evaluation of interventions that incorporate these unique factors. Objective This study aims to describe a study protocol designed to develop a culturally relevant, theory-based, psychoeducational intervention for AA young adults; to determine if exposure to the intervention impacts AA young adults’ willingness to seek help; and to determine whether cultural factors and stigma add to the prediction of willingness to seek help. Methods The Theory of Planned Behavior (TPB) and Barrera and Castro’s framework for cultural adaptation of interventions were used as guiding frameworks. In stage 1 (information gathering), a literature review and three focus groups were conducted to identify salient cultural beliefs. Using stage 1 results, the intervention was designed in stage 2 (preliminary adaptation design), and in stage 3 (preliminary adaptation tests), the intervention was tested using pretest, posttest, and 3-month follow-up surveys. An experimental, mixed methods, prospective one-group intervention design was employed, and the primary outcomes were participants’ willingness and intention to seek help for depression and actual help-seeking behavior. Results This study was funded in May 2016 and approved by the University of Texas at Austin institutional review board. Data were collected from November 2016 to March 2016. Of the 103 students who signed up to participate in the study, 70 (67.9%) completed the pre- and posttest surveys. The findings are expected to be submitted for publication in 2020. Conclusions The findings from this research are expected to improve clinical practice by providing empirical evidence as to whether a culturally relevant psychoeducational intervention is useful for improving help seeking among young AAs. It will also inform future research and intervention development involving the TPB and willingness to seek help by identifying the important factors related to willingness to seek help. Advancing this field of research may facilitate improvements in help-seeking behavior among AA young people and reduce the associated mental health disparities that apparently manifest early on. International Registered Report Identifier (IRRID) DERR1-10.2196/16267
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Webb, Katie L. "Theory of planned behaviour: general practitioners’ prescribing and referral behaviour." European Journal for Person Centered Healthcare 5, no. 1 (May 23, 2017): 75. http://dx.doi.org/10.5750/ejpch.v5i1.1210.
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Rationale and aims: The vast majority of patients seen in general practice present with a mental health component to their illness. Despite current clinical guidelines, suggesting referral to psychological-based treatments being a more appropriate course of action, anti-depressant prescription remains high for those suffering common mental health problems (CMHPs). This study aimed to investigate General Practitioners’ (GPs) behaviour regarding the prescription of antidepressants and referral to psychological-based treatment for individuals with CMHPs, using the Theory of Planned Behaviour (TPB). Method: Online and postal questionnaires were developed in line with the TPB model following consultation, pilot study and cognitive debriefing. Questionnaires were distributed to all working GPs in Wales, UK. Data underwent statistical analysis.Results: Analysis of responses (n=127) showed a GP’s decision to prescribe antidepressants to patients with CMHPs is significantly influenced by both ‘attitude’ and ‘subjective norm’, while perceived behavioural control was non-significant. Over half of the study GPs did not feel in control of prescribing antidepressants to those with CMHPs. GPs’ intention to refer for psychological-based treatment was significantly influenced by attitude, while further analysis showed GPs did not feel in control of referring for psychological-based treatment.Conclusion: Using TPB helped to explain GPs’ antidepressant prescribing and referral to psychological-based treatment behaviours. GPs’ intention to prescribe and refer were shown to be moderated by behavioural and normative beliefs, while control beliefs were non-significant. The presence of personal experience as a predictable feature to prescribing and referral behaviour is something that could figure more prominently within early phases of medical training.
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Arya, Bhavana, and Shiromi Chaturvedi. "Extending the Theory of Planned Behaviour to Explain Energy Saving Behaviour." Environmental and Climate Technologies 24, no. 1 (January 1, 2020): 516–28. http://dx.doi.org/10.2478/rtuect-2020-0032.
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Abstract Existing research in environmental psychology suggests that humans are conscious of the impact that their actions have on the environment. However, a corresponding change is yet to be seen in the voluntary adoption of pro-environmental behaviour by the Indian population. While there is an overall improvement in the ecological consciousness, we need to find out the psychological factors that promote adoption and maintenance of environmentally responsible behaviour. The current study incorporated the construct of consideration of future consequences (CFC) into the theory of planned behaviour (TPB) to investigate energy-conservation behaviour in 232 college students. Results confirmed that TPB constructs predict pro-environmental behaviour. Results also confirmed that consideration of future consequences is positively related to efficiency enhancing pro-environment behaviour. The research has implications for planning interventions that address both adoption and maintenance of pro-environment behaviour.
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Tucker, Mark, Christine Jubb, and Chee Jin Yap. "The theory of planned behaviour and student banking in Australia." International Journal of Bank Marketing 38, no. 1 (July 18, 2019): 113–37. http://dx.doi.org/10.1108/ijbm-11-2018-0324.
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Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.
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Heuer, Annamária, and Lars Kolvereid. "Education in entrepreneurship and the Theory of Planned Behaviour." European Journal of Training and Development 38, no. 6 (July 1, 2014): 506–23. http://dx.doi.org/10.1108/ejtd-02-2013-0019.
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Purpose – The purpose of the present empirical study is to investigate the relationship between education in entrepreneurship and entrepreneurial behaviour and compare the effectiveness of frequently used entrepreneurship education teaching approaches. Design/methodology/approach – Hypotheses are derived from the “Theory of Planned Behaviour” (“TPB”), which suggests that education in entrepreneurship is positively related to attitude (“A”), subjective norm (“SN”) and perceived behavioural control (“PBC”); that the effect on A, SN and PBC is stronger for extensive courses in entrepreneurship than for more superficial forms of educational efforts; and that education only influences entrepreneurial intentions indirectly through the effect on A, SN and PBC. The hypotheses are tested using data from two different surveys, one from Belgium and one from Norway. Findings – None of the hypotheses are supported. However, the findings from the study indicate a strong direct relationship between participation in extensive education programmes in entrepreneurship and entrepreneurial intention. Research limitations/implications – Additional empirical evidence would be required to confirm these results and help to improve our understanding of the validity bounds of the TPB in the field of entrepreneurship. Practical implications – The findings indicate that educational programs or events of limited duration have a rather limited usefulness and that efforts should rather be directed on programs of longer duration. This would, for instance, speak for a re-orientation of some policies like those financing short seminars on venture creation for unemployed people. Originality/value – Using data from two different surveys, one from Belgium and one from Norway, this study raises questions about the sufficiency of the TPB.
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Kobbeltved, Therese, and Katharina Wolff. "The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective." Judgment and Decision Making 4, no. 7 (December 2009): 567–86. http://dx.doi.org/10.1017/s1930297500001145.
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Abstract The Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, & Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigated the predictive power of consequence-based vs. affect-based evaluative judgements for behavioural intentions: Study 1 (n = 94) applied a regression model to examine the predictive value of a subset of shared variables, unique TpB variables, and unique RaF variables for intentions to have unsafe sex. Study 2 (n = 357) experimentally examined whether intentions are driven by consequences or feelings, in two decision vignettes with opposite qualities: A positive hedonic experience with potential negative consequences (unsafe sex) vs. a negative hedonic experience with potential positive consequences (back surgery). The results supported the TpB by emphasising the role of outcome-expectations in the construction of intentions, and the RaF by showing the importance of affective subcomponents in attitudes.
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Mohamad, Nur Shafeera, and Thoo Ai Chin. "Extend Theory of Planned Behavior for Recycling in Electronic Waste." Journal of Research in Administrative Sciences 9, no. 2 (December 15, 2020): 1–5. http://dx.doi.org/10.47609/jras2020v9i2p1.
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Electronic waste (e-waste) is generated at a rapid pace when there are millions of electronic appliances including mobile phones, televisions, computers, laptops, and tablets have very short time lifespans. In addition, e-waste is classified as any types of electric and electronic merchandises that have no value to consumers. Even though e-waste is known as trash, but it can be used as a secondary resource to decrease the number of hazardous contents that may harm the environment. Despite being thrown away,e-waste can be reused, resold, recovered, remanufactured, and recycled. Theory of Planned Behavior (TPB) is used as an underpinning theory to examine the factors that influence consumer’s behaviour towards e-waste recycling in Malaysia. TPB is a classical theory to predict one’s beliefs and behaviour. The theory shows that attitude, subjective norms, and perceived behavioural control could explain an individual’s behavioural intentions and behaviours. However, TPB is insufficient to explain pro-environmental actions such as returning e-waste. Recycling behaviour involves external resources and expertise. Thus, this study extended the theory by incorporating other factors such as awareness of the environment consequences, perceived convenience, and moral obligation. This study will use an online survey. Data will be selected and collected from respondents in Malaysia who age above 18 years old and use electronic products via purposive sampling method. Structural equation modelling (SEM) approach will be employed for data analysis and hypotheses testing. The findings of this review are significant to the government, organizations, electronic consumers and researchers that e-waste recycling can be enhanced using extended TPB. Keywords: Electronic waste (e-waste), Electronic Appliances, Recycling, Theory of Planned Behavior (TPB)
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Mohamad, Nur Shafeera, and Thoo Ai Chin. "Extend Theory of Planned Behavior for Recycling in Electronic Waste." Journal of Research in Administrative Sciences 9, no. 2 (December 15, 2020): 1–5. http://dx.doi.org/10.47609/jras2020v9i2p1.
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Electronic waste (e-waste) is generated at a rapid pace when there are millions of electronic appliances including mobile phones, televisions, computers, laptops, and tablets have very short time lifespans. In addition, e-waste is classified as any types of electric and electronic merchandises that have no value to consumers. Even though e-waste is known as trash, but it can be used as a secondary resource to decrease the number of hazardous contents that may harm the environment. Despite being thrown away,e-waste can be reused, resold, recovered, remanufactured, and recycled. Theory of Planned Behavior (TPB) is used as an underpinning theory to examine the factors that influence consumer’s behaviour towards e-waste recycling in Malaysia. TPB is a classical theory to predict one’s beliefs and behaviour. The theory shows that attitude, subjective norms, and perceived behavioural control could explain an individual’s behavioural intentions and behaviours. However, TPB is insufficient to explain pro-environmental actions such as returning e-waste. Recycling behaviour involves external resources and expertise. Thus, this study extended the theory by incorporating other factors such as awareness of the environment consequences, perceived convenience, and moral obligation. This study will use an online survey. Data will be selected and collected from respondents in Malaysia who age above 18 years old and use electronic products via purposive sampling method. Structural equation modelling (SEM) approach will be employed for data analysis and hypotheses testing. The findings of this review are significant to the government, organizations, electronic consumers and researchers that e-waste recycling can be enhanced using extended TPB. Keywords: Electronic waste (e-waste), Electronic Appliances, Recycling, Theory of Planned Behavior (TPB)
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Alhassan, Hamdiyah, Felix Ankomah Asante, Martin Oteng-Ababio, and Simon Bawakyillenuo. "Application of theory of planned behaviour to households’ source separation behaviour in Ghana." Management of Environmental Quality: An International Journal 29, no. 4 (June 11, 2018): 704–21. http://dx.doi.org/10.1108/meq-10-2017-0122.
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Purpose The purpose of this paper is to examine the factors that encourage households’ source separation behaviour in Accra and Tamale Metropolises in Ghana. Design/methodology/approach Using a cross-sectional design, 855 households of Ghana were interviewed based on the theoretical framework of the theory of planned behaviour (TPB). The ordered probit regression model was employed to examine the factors that influence households’ source separation intention. Findings The results indicated that educational attainment of head of household, total income of household, occupation type of household head, information, past experience with source separation, inconvenience in terms of time, space and availability of formal source separation scheme, attitude, subjective norm and the location of the respondents significantly predicted households’ solid waste separation intentions. Research limitations/implications The cross-sectional design does not determine causality but an association. Thus, future studies should examine actual household waste separation behaviour by using the experimental design to test the TPB model. Practical implications To promote solid waste separation at source, the public should be educated and provided with solid waste separation schemes that are efficient and compatible with households’ preference. Originality/value This study was partly motivated by the fact that despite the benefits associated with source separation, little attention has been given to formal source separation in Ghana. Moreover, there are limited studies on source separation behaviour in Ghana using the TPB as the theoretical framework.
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Wang, Jianhua, May Chu, Yuan yuan Deng, Honming Lam, and Jianjun Tang. "Determinants of pesticide application: an empirical analysis with theory of planned behaviour." China Agricultural Economic Review 10, no. 4 (November 5, 2018): 608–25. http://dx.doi.org/10.1108/caer-02-2017-0030.
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Purpose The purpose of this paper is to investigate farmers’ intentions to comply with pesticide application standards based on an extended theory of planned behaviour (TPB). Design/methodology/approach Built on a TPB framework, it was examined how perceived behavioural control (PBC), behavioural goal (BG), behavioural attitude (BA) and subjective norm (SN) influenced farmers’ intention to comply with pesticide application standards. Data of 986 farmers from five major agricultural provinces in China were collected following a stratified random sampling method. Structural equation modelling was employed for hypothesis testing and analysis. Findings The results showed that PBC, BG, behavioural attitude and SN had positive impacts on farmers’ intention in abiding by the standards. Among them in determining farmers’ intention towards compliance with pesticide application standards, farmers’ PBC was found to be the most influential factor, while SN was the least influential factor. Originality/value The results indicated that the traditional TPB constructs had significant correlations with farmers’ intention to comply with pesticide standards, demonstrating the applicability of the TPB in the understanding of farmers’ decision-making in a developing country context. It is suggested that psychological factors should be taken into consideration in studying farmers’ decision-making.
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Thoradeniya, Prabanga, Janet Lee, Rebecca Tan, and Aldónio Ferreira. "Sustainability reporting and the theory of planned behaviour." Accounting, Auditing & Accountability Journal 28, no. 7 (September 21, 2015): 1099–137. http://dx.doi.org/10.1108/aaaj-08-2013-1449.
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Purpose – Drawing upon the theory of planned behaviour (TPB), the purpose of this paper is to examine the influence of managers’ attitude and other psychological factors on sustainability reporting (SR). In doing so, this paper aims to respond to calls for the use of previously untried theoretical approaches on the SR literature. Design/methodology/approach – The study uses a survey of top and middle-level managers of listed and non-listed companies in Sri Lanka. Data were analysed using a Partial Least Squares path model. Findings – The findings indicate that managers’ attitude towards SR, belief about stakeholder pressure, and their capacity to control SR behaviour influence their intention to engage in SR and, indirectly, actual corporate SR behaviour (in the context of listed companies). However, whilst managers of non-listed companies exhibit the intention to engage in SR, the lack of a relationship between intention and behaviour suggests that companies face barriers towards SR due to lack of actual control over the SR process. Religion, in the case of non-listed companies, and education, in the case of listed companies, has some degree of influence over managers’ beliefs. Research limitations/implications – The use of self-reported SR behaviour is a limitation but necessary to maintain anonymity of respondents. The low levels of self-reported SR correspond with past evidence on actual SR in developing countries. Practical implications – The results show that managers’ psychological factors are important in determining SR behaviour in companies. Specifically, this highlights the possible roles that regulators, professional bodies and companies can play in improving educational and cultural influences towards improving the level of SR. Originality/value – This is the first study to apply the TPB to understand SR behaviour by integrating psychological factors relating to managers’ belief, attitudes and perceptions.
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White, Katherine M., Louise C. Starfelt Sutton, and Xiang Zhao. "Charitable donations and the theory of planned behaviour: A systematic review and meta-analysis." PLOS ONE 18, no. 5 (May 19, 2023): e0286053. http://dx.doi.org/10.1371/journal.pone.0286053.
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Given the predominance of the theory of planned behaviour (TPB) to represent the psychological determinants underlying people’s charitable decisions, the present study synthesised the model’s key relationships, using meta-analysis, and tested the predictive utility of the model for charitable giving encompassing donations of blood, organs, time, and money. Given its relevance to altruistic decisions, the impact of moral norm was assessed also. A systematic literature review identified 117 samples (from 104 studies) examining donation intentions and/or prospective behaviour using TPB measures. The sample-weighted average effects for all associations were moderate-to-strong with perceived behavioural control (PBC) most strongly associated with intention (r+ = 0.562), followed by moral norm (r+ = 0.537), attitude (r+ = 0.507), and subjective norm (r+ = 0.472). Intention (r+ = 0.424) showed stronger associations with prospective behaviour than PBC (r+ = 0.301). The standard TPB predictors explained 44% of variance in intention (52% including moral norm). Intention and PBC explained 19% of variance in behaviour. A number of TPB associations showed differences when analysed for moderator variables such as length of follow-up for prospective behaviour and type of target behaviour. Stronger associations were found for the (subjective and moral) norm-intention associations among some of the different types of giving behaviours, especially for donating organs and time. Overall, the large proportion of variance explained by the TPB predictors especially for intention highlights those cognitions associated with people’s plans to give, informative for charities reliant on people’s propensity to give.
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Alhamad, Hamza, and Parastou Donyai. "The Validity of the Theory of Planned Behaviour for Understanding People’s Beliefs and Intentions toward Reusing Medicines." Pharmacy 9, no. 1 (March 9, 2021): 58. http://dx.doi.org/10.3390/pharmacy9010058.
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Background: many factors can impact a person’s behaviour. When the behaviour is subject to prediction, these factors can include, for example, the perceived advantages and disadvantages of performing the behaviour, normative beliefs, and whether the behaviour is thought to be achievable. This paper examines intentions to engage in medicines reuse, i.e., to accept medicines that are returned unused to a pharmacy to be reused. The paper aims to outline the validity of the Theory of Planned Behaviour (TPB) for understanding people’s intentions to engage in medicines reuse by examining this against other long-standing health-related psychological theories of behavioural change. Thus, the Health Belief Model (HBM), Protection Motivation Theory (PMT), Trans-Theoretical Model of Health Behaviour Change (TTM/SoC), Theory of Reasoned Action (TRA), and TPB are examined for their application in the study of medicines reuse. Discussion: the HBM, PMT, TTM/SoC, TRA, and TPB were assessed for their relevance to examining medicines reuse as a behaviour. The validity of the TPB was justified for the development of a Medication Reuse Questionnaire (MRQ) to explore people’s beliefs and intention toward reusing medicines. Conclusion: TPB has been widely used inside and outside of health-related research and it was found to have more accurately defined constructs, making it helpful in studying medicines reuse behaviour.
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Arshad, Imran, Irma Tayasri, Loh Chik Im, and Muhammad Amsal Sahban. "Perceived Risk and Theory of Planned Behaviour." Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 6, no. 1 (October 30, 2021): 25–36. http://dx.doi.org/10.51263/jameb.v6i1.136.
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The purpose of this paper is to determine the investment intentions of individual investors using social psychological perspective. This research incorporates perceived risk as an additional variable (attitude) in the existing theory of planned behaviour (TPB) framework. Given the nature of this study, a quantitative approach with cross-sectional survey has been used in order to furnish some empirical evidence on investment intentions of individual investors. Where data from 548 potential investors was collected using a simple random technique and respondents were asked on their perceived risk, subjective norms and perceived behavioural control aspects with the help of well-established scales. The collected data was analysed using structural equation modelling technique with the help of SmartPLS 3.2.7. Perceived risk has a negative influence on the investment intentions of individual investors. On the other hand, subjective norm and perceived behavioural control have a positive influence on the investment intentions of individual investors. The current research is first of its kind which includes perceived risk is used as an attitudinal factor to test in the theory of planned behaviour. This study further confirmed that not only perceived risk but the subjective norm and perceived behavioural control influence the investment intentions of individual investors
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Kim, Min Soo, and Jeffrey James. "The theory of planned behaviour and intention of purchase sport team licensed merchandise." Sport, Business and Management: An International Journal 6, no. 2 (May 9, 2016): 228–43. http://dx.doi.org/10.1108/sbm-02-2014-0005.
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Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC) were used to predict purchase intention of STLM. In an effort to increase the level of prediction, additional elements – past behavior and role identity – were included. A total of 384 university students participated in the survey. Findings – The results indicated that attitude, subjective norms, and PBC accounted for 64 percent of the variance in purchase intention of STLM. Past behavior and role identity explained an additional 9.3 percent of the variance in purchase intentions. Past behavior was the strongest predictor of purchase intention. Originality/value – The results showed the efficacy of the TPB in predicting purchase intentions of STLM.
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Wang, Miao, Jianfeng Cai, and Hina Munir. "Promoting entrepreneurial intentions for academic scientists: combining the social cognition theory and theory of planned behaviour in broadly-defined academic entrepreneurship." European Journal of Innovation Management 24, no. 2 (January 13, 2021): 613–35. http://dx.doi.org/10.1108/ejim-07-2020-0257.
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PurposeDrawing on the social cognition theory, the purpose of this research is to explore how selected individual and organizational determinants, namely individual academic output (AO) and previous commercialization experience, organizational scientific reputation and entrepreneurial support policies (ESPs) influence their broadly-defined academic entrepreneurial intentions, involving spin-off intention (SOI), patenting and licensing intention (PLI), contract research and consulting intention (CCI) through theory of planned behaviour (TPB) modelling.Design/methodology/approachThe current research constructs the framework by combining reciprocal determinism in the social cognition theory with TPB. To testify the hypotheses, partial least squares structural equational modelling (PLS–SEM) technique with 272 observations from Chinese universities was utilized.FindingsThe findings show that academic-related determinants, namely individual AO and organizational reputation (OR), are more likely to influence academic scientists' SOI through TPB modelling, while entrepreneurial-related determinants in terms of individual previous commercialization experience (PCE) and ESPs in higher education organizations are more influential for promoting behavioural intention to all kinds of academic entrepreneurship activities through TPB modelling. The more formal academic entrepreneurship involvement (engaging in creating spin-offs) is better explained through TPB modelling, especially the continuous mediating effects of subjective norms and entrepreneurial attitude and perceived behavioural control are more effective on spin-off activities. In addition, subjective norms are more influential in mediating relationships between individual or organizational antecedents and academic entrepreneurial intentions in the Chinese context.Originality/valueCombining the social cognition theory and TPB, this study first investigated how individual intentions to engage in broadly-defined academic entrepreneurial activities are promoted through TPB modelling. The results, relating to the divergence of different determinants shaping different academic entrepreneurial intentions through various paths in TPB modelling, will provide insight into university managers and policymakers to improve academic entrepreneurship engagement in the Chinese context.
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Kalafatis, Stavros P., Michael Pollard, Robert East, and Markos H. Tsogas. "Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination." Journal of Consumer Marketing 16, no. 5 (October 1, 1999): 441–60. http://dx.doi.org/10.1108/07363769910289550.
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Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and Greece). Although the findings offer considerable support for the robustness of the TPB in explaining intention in both samples, there is some indication that the theory is more appropriate in well established markets that are characterised by clearly formulated behavioural patterns (i.e. the model fitting elements of the UK sample are superior to the corresponding ones obtained from the Greek sample). The results are consistent with previous research on moral behaviour.
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Duarte Alonso, Abel, and Vlad Krajsic. "The theory of planned behaviour, micro-growers and diversification: an exploratory study." Journal of Enterprising Communities: People and Places in the Global Economy 9, no. 2 (May 11, 2015): 94–113. http://dx.doi.org/10.1108/jec-09-2014-0018.
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Purpose – The purpose of the study is to study diversification among Australian olive growers in various regions, as well as perceived opportunities and challenges of olive growing from the perspective of micro olive growers. In doing so, the study considers and adopts the theory of planned behaviour (TPB). Design/methodology/approach – Semi-structured interviews with 24 micro olive growers operating in the Australian state of New South Wales were conducted. Findings – The findings partly identify alignment with the TPB. Essentially, attitude or growers’ favourable assessment to diversify appears to determine growers’ intention to implement diversification strategies, including adding value to olive production, and marketing it through tourism. In contrast, subjective norm, which refers to the impact of social influence or pressures, in the case of the present study to growing olives or to diversifying into olive oil production, was to a great extent disconfirmed. Originality/value – Very limited research has investigated the motivations of micro olive growers, especially in the Southern Hemisphere. In particular, the use of the TPB has been adopted to a very limited extent in the context of micro-farm diversification, including among emerging industries such as olive growing in Australia. The study addresses these current research gaps.
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Che Azemi, Helmie Sheha, and Abdul Rahim Romle. "Predicting Loyalty in Malaysian Public Higher Education using Theory of Planned Behaviour." Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 4, no. 2 (April 16, 2020): 63–70. http://dx.doi.org/10.51263/jameb.v4i2.99.
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Most of studies in business and marketing are adopting various theories to understand loyalty among customers. In the recent studies, understanding customer behaviour will help institutions to re-strategize their planning and operations to increase students’ enrolment and retention. Hence, the purpose of this study is to examine the combined factors of attitude, subjective norms, perceived behavioural control and brand loyalty which mediated by intention to loyal and fill in the gap of literature pertaining brand loyalty. The application of Theory of Planned Behaviour (TPB) has been widely used to measure individual’s behaviour, and therefore, this study is intended to adopt TPB in understanding factors that influence loyalty in higher education. The findings in this study will help to provide more explanations and insight about students’ behaviour and their loyalty simultaneously will benefit the university managers to improve their future marketing strategy of HEIs
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Conner, Mark, Siobhan Hugh-Jones, and Christina Berg. "Using the two-factor Theory of Planned Behaviour to predict adolescent breakfast choices." Educational and Child Psychology 28, no. 4 (2011): 37–50. http://dx.doi.org/10.53841/bpsecp.2011.28.4.37.
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Purpose:The study used the two-factor Theory of Planned Behaviour (TPB) to predict healthy breakfast choices in a sample of adolescents and the extent to which gender, social class and age (school grade) moderated the relationships.Methods:A total of 1735 11- to 15-year-olds recruited from schools in Gothenburg, Sweden, completed TPB questionnaires on choices of high-fibre bread and low fat milk for breakfast. The TPB questionnaires tapped intentions, affective and instrumental attitudes, injunctive and descriptive norms and perceived control and confidence. Two weeks later the adolescents completed a seven-day food diary about food consumed at breakfast.Results:Intentions to consume high-fibre bread and low fat milk were predicted by affective and instrumental attitudes, injunctive and descriptive norms, and perceived confidence. In addition, affective attitudes for bread and descriptive norms for milk were stronger predictors of intentions in the older groups. Consumption of high-fibre bread and low fat milk was predicted by intentions, perceived confidence, and the interaction between age and intentions. Decomposition of the interaction between age and intentions for the two breakfast choices indicated that intentions were significantly stronger predictors of behaviour for the older children.Conclusions:The two-factor TPB provides a reasonable basis for predicting intentions and behaviour in relation to healthy breakfast choices in adolescents and basing interventions to change such behaviours. The importance of personal and parental factors was demonstrated by the fact that attitudes (instrumental attitudes for milk and affective attitudes for bread) and descriptive norms were the strongest predictors of intentions for the two behaviours. In turn intentions were the most powerful determinants of both behaviours. Importantly intentions were significantly stronger determinants of both behaviours in older compared with younger adolescents. This probably reflects both developmental factors and the growing autonomy over healthy behaviour choices that adolescents experience as they grow older. Implications for using the two-factor TPB in relation to health behaviours in children and adolescents are discussed.
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Satsios, Nikolaos, and Spyros Hadjidakis. "Applying the Theory of Planned Behaviour (TPB) in Saving Behaviour of Pomak Households." International Journal of Financial Research 9, no. 2 (February 5, 2018): 122. http://dx.doi.org/10.5430/ijfr.v9n2p122.
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The following study uses the Ajzen’s Theory of Planned Behaviour as a theoretical framework with the purpose of extending a model which examines the saving behaviour of the Pomak households. The aim of this research is to identify factors that influence the saving behaviour of Pomak households in Greece. For the collection of data from households, a structured questionnaire was designed and distributed. The data of the study were obtained from a survey applied in 600 households in the prefectures of Xanthi, Rodopi and Evros. A path analysis was applied in order to confirm the proposed model and the results of the hypothesis tested. Findings show that attitude, subjective norm and perceived behavioural control have a direct positive effect on intention towards saving and final saving behaviour. The understanding of the Pomaks’ saving behaviour can have a significant contribution in the pursuit of a healthy household’s financial life.
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Dupont, Jacqueline, Tess Harms, and Florian Fiebelkorn. "Acceptance of Cultured Meat in Germany—Application of an Extended Theory of Planned Behaviour." Foods 11, no. 3 (January 31, 2022): 424. http://dx.doi.org/10.3390/foods11030424.
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This study examines the willingness to consume a cultured meat burger in Germany. Based on the theory of planned behaviour (TPB), we assessed attitudes, perceived behavioural control, and subjective norms via an online questionnaire. Attitudes were operationalized in this research as general attitudes towards cultured meat and specific attitudes towards a cultured meat burger. Furthermore, the TPB was extended with nutritional-psychological variables including food (technology) neophobia, food disgust, sensation seeking, and green consumption values. In total, 58.4% of the participants reported being willing to consume a cultured meat burger. Using a path model, the extended TPB accounted for 77.8% of the variance in willingness to consume a cultured meat burger. All components of the TPB were significant predictors except general attitudes. The influence of general attitudes was completely mediated by specific attitudes. All nutritional-psychological variables influenced general attitudes. Food technology neophobia was the strongest negative, and green consumption values were the strongest positive predictor of general attitudes. Marketing strategies should therefore target the attitudes of consumers by encouraging the natural perception of cultured meat, using a less technological product name, enabling transparency about the production, and creating a dialogue about both the fears and the environmental benefits of the new technology.
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Budovska, Veronika, Antonio Torres Delgado, and Torvald Øgaard. "Pro-environmental behaviour of hotel guests: Application of the Theory of Planned Behaviour and social norms to towel reuse." Tourism and Hospitality Research 20, no. 1 (February 20, 2019): 105–16. http://dx.doi.org/10.1177/1467358419831431.
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This paper presents a scenario-based experimental study carried out to examine the pro-environmental behaviour of hotel guests. Using data from surveys of 438 respondents, we tested Ajzens’ Theory of Planned Behaviour (TPB) to explain the decision-making process and the influence of social normative interventions on intention formation regarding towel reuse. Based on theoretical support, a refined TPB model was created, incorporating past behaviour construct. The results revealed that behavioural intentions did not statistically differ between four groups of customers who were exposed to four types of messages: injunctive, descriptive, combined normative and the standard hotel message. Structural equation analysis disclosed that attitude, subjective norm and perceived behavioural control positively affected hotel guests’ intention to reuse a towel. Further investigation indicated direct and indirect effects of past behaviour on core TPB variables while a refined model showed a better fit to the data and greater predictive power than the original TPB.
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Tang, Honglei, Zeeshan Rasool, Mohsin Ali Khan, Ahmad Imran Khan, Farooq Khan, Hina Ali, Anum Afzal Khan, and Syed Arslan Abbas. "Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour." Behavioural Neurology 2021 (November 23, 2021): 1–15. http://dx.doi.org/10.1155/2021/1664377.
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E-shopping is a rapidly growing phenomenon among different individuals who intend to shop online. However, a trust deficit in the E-shopping environment has always been a critical issue in the brick-and-click mode of shopping, being one of the main reasons for E-cart abandonment in E-commerce. This empirical study is aimed at investigating the perceived effect of website trust on E-shopping intentions and behaviour, drawing upon the theory of planned behaviour (TPB). Data were collected through self-administered questionnaires from working adults who shop for garments online. Structural equation modelling was used to evaluate the model fit and assumptions. Our findings suggest that website trust and E-shopping attitude play substantial roles in building E-shopping intentions and actual behaviours. Both are the significant predictors of the behaviour mediated by E-shopping intentions. However, E-shopping intentions did not mediate between subjective norms and E-shopping behaviour, when working adults decide to purchase garments online.
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Wang, Yao-Fen, and Chung-Jen Wang. "Do psychological factors affect green food and beverage behaviour? An application of the theory of planned behaviour." British Food Journal 118, no. 9 (September 5, 2016): 2171–99. http://dx.doi.org/10.1108/bfj-12-2015-0469.
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Purpose The purpose of this paper is to first integrate incorporated commitment, self-identity, and moral responsibility with the theory of planned behaviour (TPB) to predict the green food and beverage (GFB) behaviours in protecting food environment. Moreover, this study also identified the key influential factors of green behaviours and analysed the mediation effects of commitment in this extended TPB model. Design/methodology/approach The structural equation modelling based on 793 college students was used to verified the goodness-of-fit and direct effects of the extended TPB model of GFBs, and bootstrap method was also used to examine the indirect effects. Findings The results of this study revealed commitment, perceived behavioural control (PBC), and perceived knowledge of GFBs were the most influential factors of GFBs. Furthermore, this study also verify that PBC influences civic behaviour pertaining to GFBs, and commitment mediated the effects of subjective social norms between PBC and GFBs. Originality/value This study provided value for GFBs that prompting people to exhibit civic behaviour pertaining and commitment to GFBs as well as ensuring environmentally sustainable development of GFBs.
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Brandão, Amélia, and Ana Gonçalves da Costa. "Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption." European Business Review 33, no. 5 (February 24, 2021): 742–74. http://dx.doi.org/10.1108/ebr-11-2020-0306.
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Purpose Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC). Design/methodology/approach Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypotheses. Findings Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents. Originality/value This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.
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Boguszewicz-Kreft, Monika, Sylwia Kuczamer-Kłopotowska, Arkadiusz Kozłowski, Ali Ayci, and Mohammd Abuhashesh. "The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment." International Journal of Environmental Research and Public Health 17, no. 5 (March 3, 2020): 1626. http://dx.doi.org/10.3390/ijerph17051626.
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The Theory of Planned Behaviour (TPB) assumes the possibility of predicting and explaining humans’ behaviour by identifying their intentions. The intentions are shaped by three groups of factors: attitudes towards, social norms and perceived behavioural control over the behaviour. The aim of the research is to examine the applicability of the TPB in medical tourism and to check whether there are differences in predicting the intentions of medical tourists from different countries. The study covered potential medical tourists—521 young consumers from three regionally important markets in medical tourism services: Jordan, Poland and Turkey. The study used a research survey to collect data, which were analysed using the multiple regression and analysis of variance methods. The research showed that the TPB model can be used in medical tourism. The results also show that the consumers’ country of origin is a significant factor when predicting their intention to use medical tourism services.
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Yuzhanin, Sergey, and David Fisher. "The efficacy of the theory of planned behavior for predicting intentions to choose a travel destination: a review." Tourism Review 71, no. 2 (June 20, 2016): 135–47. http://dx.doi.org/10.1108/tr-11-2015-0055.
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Purpose The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and Fishbein, 1975). Based on a review of academic sources, this paper aims to analyse the efficacy of the TPB for predicting people’s intentions when choosing a travel destination. Design/methodology/approach Surprisingly, only 15 studies were identified that used TPB to predict the choice of travel destination, though the theory has been used in other areas of tourism analysis. Findings Mixed results were found in the studies. Therefore, the adequacy of the TPB for predicting travellers’ intentions of choosing a destination may be questioned. However, there is nothing in the TPB suggesting that all the constructs of the model must contribute equally, significantly and simultaneously to behavioural intentions. Originality/value To achieve a more comprehensive understanding of the intentions in question, the TPB model may have to be extended to suit different settings. The decision-making process of choosing a destination is a complicated one; therefore, researchers’ attention should not only consider travellers’ intentions but also the direct effect of intentions on the actual behaviour.
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Ardian, Nahid, Seyed Alireza Afshani, Mohammad Ali Morowatisharifabad, Seyed Saeid Mazloomi Mahmoodabad, Ali Akbar Vaezi, Seyed Ali Asghar Refahi, Mohsen Mohsen Askarshahi, Masoud Hadjizadehmeimandi, and Hassan Zareei Mahmoodabadi. "Evaluating Reliability of Theory of Planned Behaviour Questionnaire for Withdrawal of Divorce Petition." Open Access Macedonian Journal of Medical Sciences 6, no. 8 (August 14, 2018): 1512–16. http://dx.doi.org/10.3889/oamjms.2018.285.
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BACKGROUND: Given the increased rate of divorce, it is important to analyse the characteristics of divorce applicants. The theory of planned behaviour (TPB) can provide a suitable framework to predict, explain, and/or change the behaviours. In Iran, no instrument can be found, based on health education models, to investigate divorce petition filing as a behaviour.AIM: This study was conducted to design a questionnaire on withdrawal of divorce petition based on the TPB and estimate its validity and reliability.MATERIAL AND METHODS: A qualitative study was conducted in 27 participants involved in the divorce process using directed content analysis. The face and content validity of 58 items, drawn from the qualitative study, were evaluated by 10 experts. The reliability was estimated using Cronbach’s alpha coefficient. The SPSS version 16 was used to analyse data.RESULTS: Estimates of the face and content validity (quantitative and qualitative), revealed that of the 58 items, 48 were valid based on four of the constructs of the TPB. Cronbach’s alpha coefficient was also derived greater than 0.6.CONCLUSION: The designed questionnaire, whose validity and reliability was confirmed in this study, can be used in similar studies. However, the social and cultural differences and their related effects should be considered.
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Lukšík, Ivan, Gabriel Bianchi, Miroslav Popper, and Pavol Baboš. "Factors affecting decisions to have a second child: exploiting the theory of planned behaviour." Polish Psychological Bulletin 47, no. 4 (December 1, 2016): 421–30. http://dx.doi.org/10.1515/ppb-2016-0049.
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AbstractThe objective of this study is to explore factors that affect the decisions single-child parents make when considering whether to have a second child applying the psychological theory of planned behaviour (TPB). Quantitative survey data from a sample of parents with a single child selected from a Slovak representative sample was used to perform regression analysis assessing effects of attitudes, subjective norms and perceived control on intention to have a second child within the next three years. Results largely confirm the model captured in TPB. All three components of the TPB have a significant effect on intentions to have a second child. A particular set of liberal and conservative attitudes facilitate plans to have a second child. The strongest predictors, however, are the perceived pressure from the social environment (subjective norm) and subjective desire to have a child (perceived control). The study concludes that, along with demographic and sociological variables, psychological factors play a significant role in decision-making processes concerning reproductive planning.
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Kedisan, Anak Agung Vidyaswari, Ni Made Dwi Ratnadi, I. Gusti Ayu Made Asri Dwija Putri, and Ni Putu Sri Harta Mimba. "Theory of Planned Behavior on The Implementation of Environmental Management Accounting." Jurnal Ilmiah Akuntansi dan Bisnis 18, no. 1 (January 31, 2023): 115. http://dx.doi.org/10.24843/jiab.2023.v18.i01.p08.
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G20 2022 put some emphasis on recent environmental issues; one of them is that water pollution that may cause by not only the large company but also micro, small and medium enterprise (MSME) waste, especially textiles, the most found in Denpasar City. This study examines the influence of attitude toward behaviour (ATT), subjective norm (SN) and perceived behavioural control (PBC) on the intention and then the implementation of environmental management accounting (EMA) using legitimacy theory and theory of planned behaviour (TPB). The results showed that ATT and PBC positively influenced the intention to EMA, while SN did not. PBC influence the implementation of EMA positively, while the intention did not. This research enriches legitimacy theory and TPB by revealing the two theories not being able to fully predict the implementation of EMA due to the geographical area, lack of political interest and government regulations that still need improvement.
Keywords: attitude toward behavior, subjective norm, perceived behavioral control, environmental management accounting
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Ahadiat, Ayi, Albet Maydiantoro, and Fajrin Satria Dwi Kesumah. "The Theory of Planned Behavior and Marketing Ethics Theory in Predicting Digital Piracy Intentions." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 18 (April 15, 2021): 690–702. http://dx.doi.org/10.37394/23207.2021.18.68.
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This study discusses an interactive model that integrates behaviour theory with ethical theory to determine individual behaviour towards digital piracy. This study uses a quantitative approach by testing assumptions using the Structural Equation Model (SEM) assisted using the AMOS 4.0 application program. The results showed that the Theory of Planned Behavior (TPB) and the theory of marketing ethics (HV theory) could be used to predict the intention to commit digital piracy. Digital piracy intentions are not influenced by TPB's arbitrary rules, while digital piracy expectations and behaviour management significantly impact digital piracy intentions. Moral obligations and perceived benefits directly influence digital piracy. Moral obligation has clear negative effects, whereas perceived benefits positively impact piracy. Moral obligation hurts subjective value. Meanwhile, the perceived dangers often undermine individual attitudes towards digital piracy. The benefits people experience influence attitudes to digital piracy. This habit has had a dramatic and positive impact on digital piracy.
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Mustafa, Muhammad Amirul Shahmir, Nurul Hidayana Mohd Noor, Nur’ Ain Mohd Saharom, and Nor Syafiqah Syahirah Shamsol Kamal. "UNDERSTANDING MALAYSIAN HOUSEHOLD WASTE SEPARATION: AN EXTENDED THEORY OF PLANNED BEHAVIOUR." Malaysian Journal of Sustainable Environment 9, no. 1 (February 24, 2022): 19. http://dx.doi.org/10.24191/myse.v9i1.17285.
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The strike of COVID-19 in March 2020 has caused the implementation of the Movement Control Order (MCO) and lockdown by the Malaysian government. As a consequence, MCO has changed Malaysians' norms. Many Malaysians have become compulsive online buyers and the food waste issue has occurred due to the problem of over-purchasing. This study intends to extend the Theory of Planned Behaviour (TPB) in influencing waste separation among households. This study investigates the influence of descriptive norms, personal norms, and cognition of consequences towards the intention to separate waste. This research used a quantitative online survey and convenience sampling. A final and valid sample of 300 households was analysed using Pearson correlation. This research indicates that descriptive norms and cognition of consequences significantly influence the intention of Malaysian households to separate waste. On the other hand, personal norms do not have an influence on the waste separation intention. Therefore, the government, local authorities, related agencies, and non-governmental organisations (NGOs) should ensure that the Malaysian public is aware of the importance of protecting the environment. This study is unique since many studies have focused on the recycling intentions and behaviour and this study is among new and pioneer studies that apply the extended TPB in investigating the determinants of household waste separation in Malaysia during the pandemic COVID-19.