Journal articles on the topic 'Informational Advertisements'
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Trivedi, Rohit, Thorsten Teichert, and Dirk Hardeck. "Effectiveness of pull-based print advertising with QR codes." European Journal of Marketing 54, no. 1 (December 12, 2019): 145–67. http://dx.doi.org/10.1108/ejm-06-2018-0383.
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Purpose Despite quick response (QR) codes’ prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, using advertisement appeals with moderating effects of product category involvement. Design/methodology/approach Data were derived from a German market research initiative with 326,212 consumer evaluations for 792 real print advertisements from 26 product categories. Multinomial logit models were used to investigate the effects of QR code presence on consumer reactions. Findings QR codes steer purchase intention in a low-involvement product category if used alongside an emotional appeal. Advertisements for high-involvement products benefit if QR codes are combined with an overall informational appeal. QR codes do not enhance the persuasive effects of advertisements’ informational appeals in a low-involvement product category. Research limitations/implications The effects of QR codes on consumers’ responses cannot be analysed in isolation but depend on advertisement context. They interact with advertisements’ informational and emotional appeals and product category involvement. Practical implications Marketers should not use QR codes indiscriminately but should carefully consider advertisement context. QR codes should be used alongside an emotional appeal if the marketer’s objective is to induce purchase intention in low-involvement settings. Advertisements for high-involvement products need to combine QR codes with an informational appeal. Originality/value This study highlights the interplay of effects in print advertisements, which are typically considered push-based when they are combined with QR codes as pull-based communications in the digital marketing area.
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Roose, Gudrun, Maggie Geuens, and Iris Vermeir. "From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements." British Food Journal 120, no. 6 (June 4, 2018): 1170–82. http://dx.doi.org/10.1108/bfj-10-2017-0559.
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PurposeThe purpose of this paper is to perform a preliminary examination of informational and transformational advertising appeals in contemporary advertisements for healthy and unhealthy foods.Design/methodology/approachWestern (European) food advertisements published in Belgian food magazines were content analyzed to identify informational and transformational advertising appeals. Belgian food advertising was selected as an adequate representation of Western (European) food advertising because marketing in Belgium is permeated by international influences (cf. Belgian Federal Government). Advertisements were sampled from three magazines over a period of five years, from January 2009 to December 2013. The sample comprised 325 unique advertisements, including 159 for healthy foods and 166 for unhealthy foods.FindingsThe results of the content analysis indicated that healthy food advertisements in Belgium are mainly informational, whereas unhealthy food advertisements are mainly transformational.Originality/valueThis preliminary examination of informational and transformational advertising appeals in contemporary healthy food and unhealthy food advertisements shows that healthy food advertisements in Belgium are mainly informational, whereas the segment of consumers which is precarious – people low-involved with healthy food – are mainly attracted by transformational advertising appeals. The contrasting transformational strategy of unhealthy-food advertisements can provide inspiration for healthy food advertisers to help increase healthy food consumption.
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Lepkowska-White, Elzbieta, Amy Parsons, and Aylin Ceylan. "Cross promotion of web references in print ads." Journal of Research in Interactive Marketing 8, no. 4 (October 7, 2014): 309–26. http://dx.doi.org/10.1108/jrim-01-2014-0003.
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Purpose – This paper aims to examine whether advertisers attempt to engage consumers with online information presented in print advertisements by investigating whether they respond to consumers’ motives for using advertisements and whether these engagement practices have improved over time. By creating connections among different advertising channels, marketers strive to be more effective in building brand equity, online traffic and sales. Design/methodology/approach – The Uses and Gratification theory is utilized as the framework to content analyze the content and presentation of web references in 2,613 advertisements from 2008 and 2,159 advertisements from 2012. Chi-square analysis is used to compare the content of web references in both time periods. Findings – Even though past literature suggests that consumers use media and advertising to satisfy a variety of informational, personal identity, social and entertainment needs, advertisers respond with mostly ineffective and generic informational web references that fail to address those needs. Research limitations/implications – The study suggests that advertisers may have difficulty adopting the new advertising paradigm which identifies customers as active respondents of advertising. Web references analyzed in this study do not address consumers’ motives for advertisement use. Practical implications – Advertisers have not been effectively utilizing cross-promotion when it comes to directing traffic from print advertisements to Web sites. More attention and resources should be given to cross-promotion to ensure effective coordination between media types. Originality/value – This study questions advertisers’ current approach toward cross-promotion. Findings help advertisers evaluate and develop better practices to encourage consumer engagement with web references placed in print advertisements to drive traffic to online stores.
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Heller, Rebecca, Jennifer Martin-Biggers, Amanda Berhaupt-Glickstein, Virginia Quick, and Carol Byrd-Bredbenner. "Fruit-related terms and images on food packages and advertisements affect children’s perceptions of foods’ fruit content." Public Health Nutrition 18, no. 15 (April 8, 2015): 2722–28. http://dx.doi.org/10.1017/s1368980015000701.
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AbstractObjectiveTo determine whether food label information and advertisements for foods containing no fruit cause children to have a false impression of the foods’ fruit content.DesignIn the food label condition, a trained researcher showed each child sixteen different food label photographs depicting front-of-food label packages that varied with regard to fruit content (i.e. real fruitv. sham fruit) and label elements. In the food advertisement condition, children viewed sixteen, 30 s television food advertisements with similar fruit content and label elements as in the food label condition. After viewing each food label and advertisement, children responded to the question ‘Did they use fruit to make this?’ with responses of yes, no or don’t know.SettingSchools, day-care centres, after-school programmes and other community groups.SubjectsChildren aged 4–7 years.ResultsIn the food label condition,χ2analysis of within fruit content variation differences indicated children (n58; mean age 4·2 years) were significantly more accurate in identifying real fruit foods as the label’s informational load increased and were least accurate when neither a fruit name nor an image was on the label. Children (n49; mean age 5·4 years) in the food advertisement condition were more likely to identify real fruit foods when advertisements had fruit images compared with when no image was included, while fruit images in advertisements for sham fruit foods significantly reduced accuracy of responses.ConclusionsFindings suggest that labels and advertisements for sham fruit foods mislead children with regard to the food’s real fruit content.
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Pinto, Mary Beth. "On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs." Psychological Reports 86, no. 2 (April 2000): 597–607. http://dx.doi.org/10.2466/pr0.2000.86.2.597.
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The past decade has seen a steady rise in expenditures for direct-to-consumer pharmaceutical advertising. While total revenues across all media are approaching the $1 billion dollar mark, surprisingly little is known about the effectiveness of these types of advertisements, including the appropriateness of various forms of emotional and informational appeal. A content analysis of direct-to-consumer advertising in 24 popular magazines shows that these advertisements are found in every category of magazine, the advertisements employ a mix of informational and emotional appeals, all types of emotional appeals are used, and to date, the type of appeal (emotional and/or informational) tends not to be based on the type of drug advertised. Implications of this content analysis are considered and directions for research on appeals used in direct-to-consumer advertising are suggested.
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Kao, Danny Tengti. "Framing in Healthcare Advertising: The Moderating Effects of Regulatory Focus and Product Category on Advertising Attitudes." Journal of Business Theory and Practice 1, no. 1 (February 28, 2013): 94. http://dx.doi.org/10.22158/jbtp.v1n1p94.
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This research explores the moderating roles of regulatory focus and product category in the impact of<br />advertising framing on consumers’ advertising attitudes toward healthcare products. 236 persons<br />participated in a 2 (framing: negative vs. positive) × 2 (regulatory focus: prevention-focused vs.<br />promotion-focused) × 2 (product category: informational vs. transformational) factorial design.<br />Results indicate that for informational healthcare products, prevention-focused (no-loss seeking)<br />individuals hold more favorable advertising attitudes toward negatively framed advertisements than<br />positively framed advertisements; in contrast, promotion-focused (gain-seeking) individuals do not<br />express differentially favorable advertising attitudes toward negatively framed advertisements over<br />positively framed advertisements. In addition, for transformational healthcare products,<br />promotion-focused individuals hold more favorable advertising attitudes toward positively framed<br />advertisements than negatively framed advertisements; in contrast, prevention-focused individuals do<br />not express differentially favorable advertising attitudes toward negatively framed advertisements over<br />positively framed advertisements.
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Ginting, Sinta P. Amelia, Rahmadsyah Rangkuti, and Muhammad Yusuf. "Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language." Rainbow: Journal of Literature, Linguistics and Cultural Studies 9, no. 2 (October 29, 2020): 187–95. http://dx.doi.org/10.15294/rainbow.v9i2.39987.
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The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.
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Lennon, Sharron J., Leslie L. Davis, and Ann Fairhurst. "Evaluations of Apparel Advertising as a Function of Self-Monitoring." Perceptual and Motor Skills 66, no. 3 (June 1988): 987–96. http://dx.doi.org/10.2466/pms.1988.66.3.987.
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This exploratory research was conducted to extend research on individual differences in perceptions of consumer-product advertisements, specifically apparel. Three sets of advertisements were developed, each containing two identical advertisements for each of three products: Pendleton sweater, Guess jeans, and Jordache shirt. One advertisement contained a slogan with an image appeal, while the other had a slogan which was a claim about quality/information. Self-monitoring, the extent to which an individual monitors self-presentation in social situations, was measured for each person. In Study 1, 88 women, classified as high or low self-monitors, completed an index of favorability toward the advertisements. An analysis of variance showed high self-monitors were more favorable toward the image-oriented advertisements, while low self-monitors were more favorable toward the quality/informational oriented advertisements. In Study 2, 48 women, classified as high or low self-monitors, were shown one of the advertisements and asked the amount they would be willing to pay for each product. An analysis of variance on the standardized scores showed high self-monitors were willing to pay more than low self-monitors, but only for the Jordache product. Consumers' perceptions of the products are discussed and related to the appeal to which people were more responsive.
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Jianwen, Zhang, and Veronika G. Karavaeva. "TEMPORALCHARACTERISTICSOFCHINESE COMMERCIAL RADIO ADVERTISEMENT." Theoretical and Applied Linguistics, no. 3 (2019): 248–72. http://dx.doi.org/10.22250/2410-7190_2019_5_3_248_272.
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This paper examines prosodic features of Chinese commercial radio advertising in its informationally important and unimportant segments. We also present a brief description of the perceptual study that allowed to identify the syllables that comprise the informational core of the advertisements. The comparative analysis was performed to determine the significance of a number of factors in the distribution of the information load in advertising. Among these factors were: 1) beginning / middle / end of the utterance, 2) fast speech rate / slow speech rate / stability of speech rate, 3) the average speech rate and duration of the advertisement, 4) pauses location before / after / at both sides / the beginning of the utterance / the end of the utterance, 5) presence of repeated elements in advertising, 6) male / female voice. The conclusion is made that the most important factors in the distribution of the information load are duration, position in the utterance, male voice and slowing down the speech rate.
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Jiang, Zhiying, Chong Guan, and Ivo L. de Haaij. "Congruity and processing fluency." Asia Pacific Journal of Marketing and Logistics 32, no. 5 (October 4, 2019): 1070–88. http://dx.doi.org/10.1108/apjml-03-2019-0128.
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Purpose The purpose of this paper is to investigate the benefits of Ad-Video and Product-Video congruity for embedded online video advertising. A conceptual model is constructed to test how congruity between online advertisements, advertised products and online videos impact consumer post-viewing attitudes via processing fluency. Design/methodology/approach An online experiment with eight versions of mock video sections (with embedded online video advertisements) was conducted. The study is a 2 (type of appeal: informational vs emotional) × 2 (Ad-Video congruity: congruent vs incongruent) × 2 (Product-Video congruity: congruent vs incongruent) full-factorial between-subject design. A total of 252 valid responses were collected for data analysis. Findings Results show that congruity is related to the improvement of processing fluency only for informational ads/videos. The positive effect of Ad-Video congruity on processing fluency is only significant for informational appeals but not emotional appeal. Similarly, the positive effects of Product-Video congruity on processing fluency are only significant for informational appeals but not emotional appeal. Involvement has been found to be positively related to processing fluency too. Processing fluency has a positive impact on the attitudes toward the ads, advertised products and videos. Research limitations/implications The finding that congruity is related to the improvement of processing fluency only for informational ads/videos extends the existing literature by identifying the type of appeal as a boundary condition. Practical implications Both brand managers and online video platform owners should monitor and operationalize the content and appeal congruity, especially for informational ads on a large scale to improve consumers’ responses. Originality/value To the best of the authors’ knowledge, this is the first paper to examine the effects of Ad-Video and Product-Video congruity of embedded advertisements on video sharing platforms. The findings of this study add to the literature on congruity and processing fluency.
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Kulkarni, Kalpak K., Arti D. Kalro, and Dinesh Sharma. "Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal." Journal of Consumer Marketing 36, no. 6 (September 9, 2019): 846–57. http://dx.doi.org/10.1108/jcm-11-2017-2428.
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Purpose This study aims to investigate the influence of Big Five Personality traits (i.e. openness to experience, conscientiousness, extraversion, agreeableness and neuroticism) on young consumers’ intentions to share branded viral video advertisements. Further, this study also demonstrates that the advertising appeal (informational versus emotional) used in the viral advertisement moderates the effects of specific personality traits on the sharing of viral ads. Design/methodology/approach A conceptual framework is proposed based on the Five-Factor Model of Personality (McCrae and John, 1992) and advertising effectiveness literature. Using experiments, responses from young consumers were collected and hypotheses were tested using hierarchical regression and ANOVA. Findings Results reveal that the two personality traits, extraversion and openness to experiences, are positively associated with consumers’ viral ad sharing intentions, whereas conscientiousness, agreeableness and neuroticism are not. Moreover, individuals scoring high on openness and extraversion prefer sharing branded viral ads containing informational appeal vis-ã-vis those containing emotional appeals. Originality/value Studies decoding the factors behind the success of viral advertisements have more often focussed on the ad content rather than on personality dimensions of the ad sharers. This study bridges this gap by investigating the influence of Big Five Personality traits on young consumers’ intention to forward viral ads, in interaction with ad appeal. Young consumers represent key audience segments consuming and sharing viral content online, and hence, it is important to have a deeper understanding of this market segment.
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Teichert, Thorsten, Dirk Hardeck, Yong Liu, and Rohit Trivedi. "How to Implement Informational and Emotional Appeals in Print Advertisements." Journal of Advertising Research 58, no. 3 (November 30, 2017): 363–79. http://dx.doi.org/10.2501/jar-2017-054.
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Kudryashova, A. I., and Natal’ya B. Rostova. "The advertising: technique of market promoting of pharmaceuticals or source of information about medicines?" Medical Journal of the Russian Federation 22, no. 2 (April 15, 2016): 91–94. http://dx.doi.org/10.18821/0869-2106-2016-22-2-91-94.
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The advertising of medicines has an omnipresent prevalence and it is used by health practitioners as the most accessible source of information. Considering this fact, a study was carried out related to informational fullness of advertisements of pharmaceuticals in popular journals and for medical professionals. The analysis of obligatory sections of information was implemented considering requirements and ethical criteria of the WHO that is necessary for effective application of advertisements as a source of information about pharmaceuticals with the purpose of rational application of medicines.
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Kneer, Julia, Inna Hemme, and Gary Bente. "Vicarious Belongingness." Journal of Media Psychology 23, no. 3 (January 2011): 133–40. http://dx.doi.org/10.1027/1864-1105/a000045.
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There is empirical evidence that mortality salience (MS) influences effects of advertisements. For instance, mere exposure to high-value goods can enhance cultural worldview and self-esteem and thus act as a buffer against existential anguish. Besides cultural worldview and self-esteem, close relationships can help to reduce existential anguish. Drawing upon terror management theory (TMT), the current study addressed the question of whether MS combined with emotional commercials influences perception of the ads as well as further behavior. We compared the effects of socioemotional versus informational ads after MS induction, measuring perceived emotionality of the ads, evaluation of ads and products, recall, and buying intention. Significant effects were found in all outcome variables, except for recall, supporting the hypothesis that under MS induction, commercials with a socioemotional content can enhance advertisement impact.
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Kolisnychenko, Tetiana, and Tetiana Koropatnitska. "PЕCULIARITIES OF ADVERTISEMENT STRUCTURING IN MODERN ENGLISH TOURISM DISCOURSE." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 833 (December 2021): 54–61. http://dx.doi.org/10.31861/gph2021.833.54-61.
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Nowadays tourism industry is one of the areas that facilitate the economic and cultural growth of the country. Tourism does not only open borders, acquaint with the cultural heritage, and expand “intellectual capacity”, it is a sphere where various suggestive means – subconsciously and consciously – are widely used. A tourist destination is popularized through advertising, so advertising texts in tourism advertising discourse – an institutional type of discourse focused on specifying within numerous tourism destinations and on reciprocal communication with recipients – are one of the key means of promoting tourism products. The end goal of our paper is to pinpoint the basic structure of the modern English tourism advertisement and determine the correlation of its verbal and nonverbal components, the subject of the research is verbal and nonverbal means of reproducing tourism advertisement content. The goal can be achieved through the tasks aimed at analyzing the correlation of verbal and nonverbal and at the presentation of the basic framework of the modern English advertisement in tourism advertising discourse. The results of the research proved that the peculiarity of advertising texts in modern English tourism advertising discourse is in the combination of informational, linguistic, socio-cultural, gender, and psychological components that altogether create a positively-marked tourism destination image in the recipient’s consciousness. The information in the advertisements is fragmented to avoid overwhelming recipients with “known” facts. The tourism destination advertisements have a basic structure of a visual component (arch-fragment) as a means of attracting the recipient’s attention and a verbal component: title (middle fragment), as a means of interest, and text (terminal-fragment), as the main means of suggestion. Key words: modern English tourism advertising discourse, correlation, verbal component, non-verbal component, visual component.
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Lemley, Shea M., Jeffrey D. Klausner, Sean D. Young, Chrysovalantis Stafylis, Caroline Mulatya, Neal Oden, Haiyi Xie, et al. "Comparing Web-Based Platforms for Promoting HIV Self-Testing and Pre-Exposure Prophylaxis Uptake in High-Risk Men Who Have Sex With Men: Protocol for a Longitudinal Cohort Study." JMIR Research Protocols 9, no. 10 (October 19, 2020): e20417. http://dx.doi.org/10.2196/20417.
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Background The majority of those living with HIV in the United States are men who have sex with men (MSM), and young, minority MSM account for more new HIV infections than any other group. HIV transmission can be reduced through detection and early treatment initiation or by starting pre-exposure prophylaxis (PrEP), but rates of testing are lower than recommended among MSM, and PrEP uptake has been slow. Although promoting HIV testing and PrEP uptake by placing advertisements on web-based platforms — such as social media websites and dating apps — is a promising approach for promoting HIV testing and PrEP, the relative effectiveness of HIV prevention advertising on common web-based platforms is underexamined. Objective This study aims to evaluate the relative effectiveness of advertisements placed on 3 types of web-based platforms (social media websites, dating apps, and informational websites) for promoting HIV self-testing and PrEP uptake. Methods Advertisements will be placed on social media websites (Facebook, Instagram, and Twitter), dating apps (Grindr, Jack’d, and Hornet), and informational search websites (Google, Yahoo, and Bing) to recruit approximately 400 young (18-30 years old), minority (Black or Latino) MSM at elevated risk of HIV exposure. Recruitment will occur in 3 waves, with each wave running advertisements on 1 website from each type of platform. The number of participants per platform is not prespecified, and recruitment in each wave will occur until approximately 133 HIV self-tests are ordered. Participants will complete a baseline survey assessing risk behavior, substance use, psychological readiness to test, and attitudes and then receive an electronic code to order a free home-based HIV self-test kit. Two follow-ups are planned to assess HIV self-test results and PrEP uptake. Results Recruitment was completed in July 2020. Conclusions Findings may improve our understanding of how the platform users’ receptivity to test for HIV differs across web-based platforms and thus may assist in facilitating web-based HIV prevention campaigns. Trial Registration ClinicalTrials.gov NCT04155502; https://clinicaltrials.gov/ct2/show/NCT04155502 International Registered Report Identifier (IRRID) DERR1-10.2196/20417
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Gardner-Bonneau, Daryle Jean, Fawzi Kabbara, Minjohn Hwang, Hans Bean, Marilyn Gantt, Kevin Hartshorn, Jennifer Howell, and Rahim Spence. "Cigarette Warnings: Recall of Content as a Function of Gender, Message Context, Smoking Habits and Time." Proceedings of the Human Factors Society Annual Meeting 33, no. 15 (October 1989): 928–30. http://dx.doi.org/10.1177/154193128903301506.
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The purpose of the present study was to assess the degree to which smokers and nonsmokers can recall warning information about the hazards of smoking, as a function of message context, time and gender. Subjects were presented with printed messages, advertisements, or cigarette packs containing the four currently used warnings. Recall of the message content was measured immediately after viewing the message, as well as one week later. In general, recall of the informational content of the messages was poor. However, there were differences among the experimental conditions. Smokers recalled more information than nonsmokers, and more information was recalled from the printed messages and the cigarette packs, than from the magazine advertisements. In addition, there were differences in the percentages of information recalled from the four messages. Suggestions for changes in the message content and design are offered, based on the currently available guidelines.
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Fukuda, Reo. "The Effect of Narrative and Informational Features of Advertisements on the Attitudes Toward Them:." Japan Marketing Journal 38, no. 2 (September 30, 2018): 91–106. http://dx.doi.org/10.7222/marketing.2018.043.
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Boiko, O. "Modern English advertisements of toothpaste: rhetoric perspective." Studia Philologica 2, no. 17 (2021): 15–20. http://dx.doi.org/10.28925/2311-2425.2021.172.
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This article focuses on toothpaste advertisements in English online discourse. The article analyses modern English Internet texts advertising toothpaste from the standpoint of rhetoric and systemic hierarchy of needs. The paper provides comparative analysis of words and phrases in toothpaste advertising texts that appeal to different human needs as identified by Abraham Maslow: physiological, safety, belongingness and love, need, reputation and self-actualization need. The paper considers advertising discourse as a commercially oriented activity of creating positive and attractive images of objects and activities (services) that potentially provide income for their producer / provider. Advertising discourse involves a promoter and a recipient, as well as the process and result of their discursive interaction through respective texts. Advertising discourse provides sets of signals that impact potential consumers at the level of consciousness and/or sub-consciousness thus encouraging them to buy the advertised product. The paper focuses on the slogans used in the advertisements of toothpaste. A slogan as a short independent advertising message can be both used within a specific advertising construal and operate separately from other advertising products and represent the condensed content of the whole advertising campaign. The paper analyses specific verbal means that inspire the feeling of trust towards the advertised products, different sorts of toothpaste in particular. The said means of influence and manipulation are interpreted through the scope of pathos, ethos and logos. Pathos can be explained as an emotional coefficient of buying behaviour, ethos focuses our attention on the credibility of data and sources, while logos can be understood as the logic of buying a particular product. Specific correlations between the said modes if informational impact are determined by causative-consecutive logic as well by primary axiomatic irrational incentives related to fundamental "mythic" mental structures.
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Wandoko, Wanda, and Ignatius Enda Panggati. "ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN PADA IKLAN DIGITAL DI INDONESIA." Infotech: Journal of Technology Information 5, no. 1 (March 25, 2020): 25–30. http://dx.doi.org/10.37365/jti.v5i1.55.
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Marketing has now evolved from marketing that focuses on the concept of exchange to the concept of integrated marketing communication (IMC) or marketing communication that is integrated and focuses on relationships with consumers. The development of information technology and the internet plays a major role in the world of IMC, especially in the part of the advertising world, where technology information and the internet developed advertisements into digital advertisements. This study aims to create a research model as a solution to the problem of how to make consumer attitudes towards digital advertising in Indonesia more positive. This study raises consumer attitudes on digital advertising in Indonesia as variables that provide solutions, namely the entertainment (informational) variable, informativenes (informativeness), and credibility as the antecedent variable of consumer attitudes towards digital advertising (ATDID), and the purchase intention variable as an impact of consumer attitudes towards digital advertising. The results of this study are the research model framework, and the operationalization of variables that can be used to conduct quantitative research, with the aim of finding relationships between these variables, which can later be made as a reference in improving consumer attitudes towards digital advertising that are expected to increase buying intentions.
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Polyanina, Alla. "Public Administration in the Field of Favorable Informational Environment Provision in Public Transport." Proceedings of Petersburg Transport University 19, no. 4 (December 20, 2022): 867–75. http://dx.doi.org/10.20295/1815-588x-2022-4-867-875.
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Purpose: To consider the problem of favorable information environment provision in public transport, to pursue the analysis of the results of opinion poll. organized by various subjects of social monitoring. To analyze the proposed initiatives in the field of solving the issues of rules regulation on passenger behavior on the use of audio and video broadcasting devices in public transport, including the issues related to the use of ndividualization means of media signal consumption - headphones. Methods: Content analysis of the texts, placed in publicly available sources, of proposed initiatives to solve the problem on the regulation of public relations in this sphere, as well as of the arguments of supporters and opponents of such initiatives. The secondary analysis of public opinion poll results. Results: For the first time, there is formulated the ecological level of the problem of media noise pollution of informational environment of public transport, and integrated approach to settle it via means, methods and hygienic regulation principles application is proposed, as well as there’s formulated the usage of all of the potential of informal social monitoring, including the advocacy of media consumption healthy way, of social advertisements, aimed at the formation of inner belief and behavior ethical principles in public transport. Practical significance: Provision principles for favorable informational environment as the most important task of public administration in the sphere of handling public relations in public transport have been developed. The insufficiency of regulation of audio and video signal broadcasting practices in public spaces, preconditioning their negative impact on human health and well-being, is shown. The ways to settle this problem are proposed with the help of standardization and rationing of the functioning of physical quantities, which are the subject for measurement, namely, of informational signal effects and parameters.
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Starkings, Rachel, Valerie Shilling, and Lesley Fallowfield. "An online review of informational sources for advanced or high-risk cutaneous squamous cell carcinoma." Supportive Care in Cancer 29, no. 8 (February 8, 2021): 4199–207. http://dx.doi.org/10.1007/s00520-021-06034-x.
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Abstract Objective Cutaneous squamous cell carcinoma (cSCC) is one of the most prevalent non-melanoma skin cancers worldwide. While usually treatable, patients with high-risk or advanced disease have few treatment options and limited resources available. This review assesses what online information resources are available to patients and their families about either high-risk or advanced cSCC. Methods Searches were run, via Google, using 8 terms such as ‘advanced cutaneous squamous cell carcinoma patient information’. Advertisements were removed and the first 3 pages/30 results from each search were screened for duplicates and then against eligibility criteria. Websites needed to have been updated within the past 5 years, be freely accessible, designed specifically for patients and refer to the advanced disease or high-risk setting. Remaining results were assessed using the DISCERN tool. Results Of the final 240 results, 121 were duplicates and 104 were ineligible. The remaining 15 sources were predominantly aimed at American audiences, used variable terminology and revealed differing treatment pathways. Only 3 sites were deemed as ‘high’-quality information sources. Conclusion There is a lack of accessible online information on high-risk or advanced cSCC for patients. What is available is often too scientific or clinical and lacks clarity about the disease and treatment options. Practice Implications Further work is needed to improve the integrity and accessibility of online sources and to signpost patients to the most reliable information. This should include elements of patient led research, clinical education and information development.
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Cline, Melinda, and Carl S. Guynes. "Improving The Operational Environment Thru Internet Utilization." International Journal of Management & Information Systems (IJMIS) 13, no. 1 (July 11, 2011): 1. http://dx.doi.org/10.19030/ijmis.v13i1.4936.
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This study demonstrates how an Internet based network of railroad information resources can provide a dynamic, cost effective resource to help management improve their operational environment. The informational and knowledge sources needed to support the interoperability and integration of rail networks and their employees are increasingly available via the Internet. Public resources on the Internet primarily support the distribution of industry publications, notice and proceedings of industry conferences and meetings, communications about legal and legislative issues, and advertisements. Private resources on the Internet support reservation and scheduling of rail equipment, tendering shipment information, tracking equipment movements, and verifying billing information. Much of the private information is incorporated into the knowledge management systems developed by individual railroads. The study provides a proposed stratification of these resources into seven categories: Research and Statistical Resources, Newsletters and Press Releases, Industry Initiatives, Legislative Information, Industry Publications, Professional Associations, and Educational Resources.
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Lucas, S. "The marketing of retirement communities and retiree lifestyles." Geographica Helvetica 59, no. 4 (December 31, 2004): 261–69. http://dx.doi.org/10.5194/gh-59-261-2004.
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Abstract. Retirement communities offer the promise of a fulfilling life in old age. Purposefully planned and constructed with the intention of encouraging consumption through the promotion of successful ageing and a space in which to enjoy it, the success of retirement communities rests partially on the images used in attendant advertisements. Using content analysis to analyze the text of informational brochures provided to potential residents, this paper examines the images used to sell retirement communities. The sentences are classified into one of three categories: successful ageing, physical attributes of the community and old age related decline. The results show the overwhelming use of positive images to describe retirement community living and a denial of old age related physical decline. Most of the sentences in the brochures relate to the availability and plethora of leisure amenities in retirement communities, or endorse the idea of successful ageing by describing residents as active, healthy individuals with money to spend.
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Samu, Sridhar, and Walter Wymer. "Cause marketing communications." European Journal of Marketing 48, no. 7/8 (July 8, 2014): 1333–53. http://dx.doi.org/10.1108/ejm-04-2012-0226.
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Purpose – This study aims to investigate the effects of type of message (information/buy), the moderating effects of fit (high/low) and salience (brand vs cause) and the mediating effects of attributions of partner motives in cause marketing advertisements. Design/methodology/approach – Two experiments, one with students and the second with a more representative sample of the population were used to investigate the effects. ANOVA and structural equation modeling were used to test the relationships. Findings – Fit and salience were found to be key moderators on the effect of type of message on consumer responses. While brands can use a buy message when they are salient, this benefits them only when fit is high. For informational messages, cause salience leads to positive outcomes, especially when fit is low. Further, consumer attributions of partner motives mediate responses to the advertisement. Research limitations/implications – Type of message is an important variable that needs to be selected with care. However, the moderating effects of fit and salience and the mediating effects of consumer attributions of partner motives may be able to overcome type of message. Practical implications – Initial partner selection is critical for the brand. A second key factor is inferences due to the specific message, fit and salience. Nonprofit firms have less to worry about fit compared to brands as attitude and behavioral intentions are high under both fit conditions. Social implications – Cause marketing can be used successfully to benefit both brand and cause simultaneously. Originality/value – This study examines the effects for both brands and causes and suggests ways in which both can benefit, leading to a win–win situation. This is an important contribution to the cause marketing field.
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Pošeiko, Solvita. "THE LINGUISTIC LANDSCAPE OF PRINT ADVERTISEMENTS IN DAUGAVPILS: 1920–1930." Via Latgalica, no. 7 (March 22, 2016): 40. http://dx.doi.org/10.17770/latg2015.7.1210.
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<p><em>The theme described in the title is connected with public advertising texts from two informational sources: newspapers printed in Daugavpils („Daugavas Vēstnesis” ‘The Daugava Herald’, „Daugavas Vārds” ‘The Daugava’s Word’, „Latgales Ziņas” ‘Latgalian News’ and „</em><em>Latgales Vēstnesis”</em><em> ‘The Latgale Herald”) and the linguistic landscape of the city, which characterizes the public information space. Commercial discourse is essential to this space, as a large part of public texts have the representation and promotion of establishments, companies and societies as a primary goal, in addition to the exhibition of offered goods and services.</em></p><p><em>The aim of the article is to define and characterize from the perspective of linguistic landscape the tools and techniques used to represent businesses and establishments in Latvian print advertisements in the 1920s and 30s. In fulfillment of this goal, content analysis and the diachronic linguistic landscape approach has been used for data analysis and interpretation (Backhaus 2005, Pavlenko 2010, Pavlenko, Mullen 2015, Pošeiko 2015). For summarization of obtained results, the descriptive method has been used.</em></p><p><em>Latvia is characterized in the interwar period by a unified language policy – including policies with mechanisms for the management of specific languages – highlighting the role of the Latvian language as the state language in the organization of public life and in nationalist ideology, and facilitating its use in all sociolinguistic functions. However, the interwar period in Latvia also marks the beginning of a period of Westernization – especially in the economic and cultural spheres – detectible in cinema, theater and concert posters; print advertisements for shops and consumer services, and business names in the urban environment.</em></p><em>During this period newspapers were printed in Latvian, but some papers, calendars and journals were printed in Latgalian, Russian and Polish. Company names, advertisements and partially-legible posters are visible in period photographs of the linguistic landscape. Advertising information at the beginning of the 1920s is only to be found in Russian, or with bilingual Russian-Latvian texts. Monolingual language signs in Latvian – noticeably missing diacritic marks and appropriate word endings – only begin to be seen from the 1930s.</em>
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Mortimer, Kathleen. "Are services advertised differently? An analysis of the relationship between product and service types and the informational content of their advertisements." Journal of Marketing Communications 6, no. 2 (January 2000): 121–34. http://dx.doi.org/10.1080/135272600345499.
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McQuilken, Lisa, Nichola Robertson, Michael Polonsky, Paul Harrison, and David Bednall. "Perceptions of mobile plan unit pricing and terms and conditions." Marketing Intelligence & Planning 34, no. 6 (September 5, 2016): 734–53. http://dx.doi.org/10.1108/mip-08-2014-0153.
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Purpose The purpose of this paper is to test the efficacy of disclosing unit pricing and increasing the type size of complex terms and conditions in advertising. This is in line with recommendations made by global telecommunications regulators, including in Australia, to protect consumers in selecting mobile plans. Design/methodology/approach The authors employed a 2 (unit price disclosed: no, yes)×3 (type size: nine-, 12- and 15-point terms and conditions) full factorial, between-subjects experimental design using a scenario and fictional advertisements for 24-month mobile phone plans. This was complemented by 24 in-depth interviews with consumers who had recently purchased “real” plans and their assessment of these. Findings Extra information in the form of unit pricing has a positive influence on consumers’ value perceptions, but not on perceived confusion or risk. Presenting complex terms and conditions in larger type increases consumers’ perceived confusion and risk, but not perceived value, as consumers have difficulty understanding the complicated information presented. Research limitations/implications This study focused on a single country market for one product type of mobile phones, using a limited range of mobile plans. Practical implications Public policymakers and providers are advised to pre-test planned changes to advertising’s informational content prior to implementation to identify the efficacy of proposed changes to protect consumers. Consumers may also need to be educated to accurately interpret complex plans. Originality/value The study contributes to the domain of informational content in advertising as a form of consumer protection. The effect of unit pricing and larger type for terms and conditions on consumer perceptions has not been examined previously in complex product settings.
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Jain, Geetika, Sapna Rakesh, and Kostubh Raman Chaturvedi. "Online Video Advertisements' Effect on Purchase Intention." International Journal of E-Business Research 14, no. 2 (April 2018): 87–101. http://dx.doi.org/10.4018/ijebr.2018040106.
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Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different factors impacting consumer purchase intention after watching online video advertisement. The purpose of this article is to propose a model comprising of advertisement value, attitude and their impact on purchase intention in case of online video advertisements amongst Indian youth. The analysis indicated that an advertisement value model given by Ducoffe was not applicable in case of online video advertisements. Invasiveness/Irritation has no significant impact on advertisement value as in case of Ducoffe's model although it significantly impacts attitude towards online video advertisements.
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Yousef, Murooj, Timo Dietrich, and Geraldine Torrisi. "Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements." Social Marketing Quarterly 27, no. 3 (June 22, 2021): 195–212. http://dx.doi.org/10.1177/15245004211025068.
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Background: The use of advertising to influence social behavior is one element of social marketing campaigns. While it is known that informational appeals are less effective in changing social perceptions and behaviors, the literature presents mixed and inconsistent results of which appeal (i.e. positive negative or both) is more effective in changing social behavior. The purpose of this study is to investigate the effectiveness of positive, negative and a combination of both appeals on young adults’ drink driving perceptions. Focus: This article is related to research and evaluation of the social marketing field. Research Question: Which, if any, of positive, negative or combination of both emotional appeals, is most effective in changing young adults’ drink driving attitudes, norms and intentions and how well do intentions explain behavior? Importance to the Field: The study builds on, and extends previous research exploring the effectiveness of emotional appeals, contributing to the literature by exploring both emotional appeals along the testing of each appeal separately. The research also validates the TRA’s utility beyond previously explored contexts. At a practical level, the research informs the work of advertising message design. It is recommended that, social marketers consider combined emotional appeals approach when designing messages. Methods: Respondents were randomly exposed to one of three emotional appeals (positive, negative or both) and asked to complete a questionnaire about their attitudes, norms and intentions to drink drive before and after exposure. Two analyses were used, Partial Least Squares Structural Equation Modeling to validate the Theory of Reasoned Action (TRA), and paired sample t-tests to assess change of perceptions over time between the three groups. Results: First the study found the TRA to have a strong predictive utility in explaining drink driving intentions. Second, the combination of both positive and negative emotional appeals was found more effective in changing drink driving attitudes, norms and intentions of young adults. Recommendations for Research or Practice: The study recommends that, social marketers consider combined emotional appeals approach when designing messages. However, further investigation is required to confirm this recommendation and as in any campaign, pre-testing the advertisements with the target audience is a must. Limitations: The key limitations of the study include the use of non-probability sampling, self-reported data, and varied exposure times. Future research should utilize autonomic measures to accurately assess perceptions and emotions as well as unifying the time of exposure for all emotional appeals.
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Lacelle-Webster, Fanny, Rinita Mazumder, Sandy Hodgetts, and Lonnie Zwaigenbaum. "What are the Informational Preferences about Genetic Testing of Parents with Children with Autism Spectrum Disorder?" Paediatrics & Child Health 23, suppl_1 (May 18, 2018): e37-e37. http://dx.doi.org/10.1093/pch/pxy054.097.
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Abstract BACKGROUND Autism Spectrum Disorder (ASD) affects more than 1% of the population. In 2009, the Canadian College of Medical geneticists recommended genome-wide microarray analysis as a first-line investigation for children with a diagnosis of ASD. OBJECTIVES The purpose of this study is to explore experiences and preferences of parents with children with ASD regarding information about genetic testing. DESIGN/METHODS In this mixed method study, parents of children with a diagnosis of ASD (age 2 to 17 years) were recruited through advertisements on websites and Facebook pages of community partners. The first step was an on-line survey housed on a secure web-based platform. In addition to demographic data, the survey collected information about the experiences and informational preferences of the parents about genetic testing. A subset of participants, based on expressed interest, participated in an in-person semi-structured interview. All interviews were recorded, transcribed and coded for major themes and sub-themes. RESULTS A total of 31 participants responded to the survey and 5 interviews were completed. Their children had received their diagnosis between 2004 and 2017. The online survey revealed that 69% of participants were aware of genetic testing and 38% had genetic testing completed. Overall, 94% wanted to have more information about genetic testing; notably, only 25% had heard about microarray. Receiving information about genetic testing was preferred in a follow up appointment by 56% of participants, but 28% preferred to receive information on the date of ASD diagnosis. Most participants (81%) identified their community paediatrician as the preferred physician to discuss genetic testing with them. Almost all interview participants were concerned that the information from genetic testing could be detrimental to their child, noting, for example, potential difficulties obtaining insurance coverage. Some shared their concerns regarding their paediatrician’s knowledge about genetic testing and ASD; in fact, two families decided to change to a new paediatrician to fulfill their needs of information about ASD and genetic testing. CONCLUSION This study showed that parents of children with ASD are globally interested to learn more about genetic testing, with their paediatrician being their preferred resource. For that reason, it appears important that paediatricians be aware of the recommended investigations for children with ASD and have a good understanding of the implications of genetic testing.
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Arnold, Denis G., and James L. Oakley. "Self-Regulation in the Pharmaceutical Industry: The Exposure of Children and Adolescents to Erectile Dysfunction Commercials." Journal of Health Politics, Policy and Law 44, no. 5 (June 7, 2019): 765–87. http://dx.doi.org/10.1215/03616878-7611647.
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Abstract Context: Spending on direct-to-consumer advertising (DTCA) for prescription pharmaceuticals has risen to record levels, five times as much as in 1996 in inflation-adjusted dollars. Major health care provider organizations have called for additional regulation of DTCA. These organizations argue that the negative impact of such advertising outweighs the informational value claimed by the pharmaceutical industry. The industry maintains that further restrictions on DTCA are not warranted because it is successfully self-regulating via “guiding principles” for DTCA as certified by firm executives. Methods: The authors measured recent industry spending on DTCA and used regression models of Nielsen Monitor-Plus data to assess pharmaceutical firm self-regulation after the public disclosure of noncompliance with industry self-regulatory principles, specifically regarding the exposure of children and adolescents to broadcast advertisements for erectile dysfunction drugs. Findings: Public disclosure of noncompliance with self-regulatory DTCA standards did not bring advertising into compliance. Results demonstrate that firms failed to meet the industry standard during every quarter of the six-year period of this study. Conclusions: Results support previous research findings that pharmaceutical self-regulation is a deceptive blocking strategy rather than a means for the industry to police itself. Policy recommendations include broadcast restrictions on adult content and deincentivizing DTCA via tax reform.
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Pavlenko, V., and O. Nazarenko. "«The New York Times»: the experience of editorship formula formation in the ХІХ-th с." Communications and Communicative Technologies, no. 19 (May 5, 2019): 56–61. http://dx.doi.org/10.15421/291908.
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Nowadays, the global newspapers market is considered to be in deep crisis as shown by the decrease in circulations, narrowing of the distribution areas, and the advertising market capacity decrease. At the same time, the quality newspapers that cover social and political issues, (e.g. The New York Times) stay very influential and effective in terms of financial indicators. The determination of factors that allow such newspapers to operate effectively in conditions of market decrease is an important task for both researchers and actors of media space. The paper herein is aimed at discovering of such factors with the use of the studies of The New York Times as the most influential newspaper in the US. The subject is studied with the use of researches on newspaper’s genesis and Adolph Ochs’s influence on setting the factors that have been supporting the newspaper effective operations so far. The biographical and ideographical approaches are used to determine the basics that Adolph Ochs used to reform the newspaper in XIX century. The results herein show that Ochs used the business-oriented approach for the newspaper: he used the popular newspapers optimization methods for the quality press (lowered the retail price, increased the advertising space, increased the size of advertisements, and optimized the delivery methods) but aimed at intellectuals as a main target audience. Ochs showed that the use of appropriate informational and economical politics allows the newspaper to be successful on informational market since US society demanded for the quality journalistic. The understanding of the development strategy of one of the leading newspaper that remains successful in modern conditions of media space transformation is beneficial not only for the building of competition practice but for the modernization of local and national segments of newspaper industry. The paper’s results may be used for adjusting the strategies of existing media and for the comparison of the basics specified herein with the basics of other quality newspapers.
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Kaskutas, Lee A., and Thomas K. Greenfield. "The Role of Health Consciousness in Predicting Attention to Health Warning Messages." American Journal of Health Promotion 11, no. 3 (January 1997): 186–93. http://dx.doi.org/10.4278/0890-1171-11.3.186.
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Purpose. Guided by information processing theory and the health belief model, this paper considers the relationship between health consciousness among the general population and attention to environmental health warnings about alcohol consumption. Mechanisms of exposure to three dominant types of impersonal alcohol-related health messages in the environment are explored. Design. Cross-sectional survey using telephone interview data. Subjects. A representative nationwide sample of adults was interviewed in 1993 ( n = 1026), with a response rate of 63%. Measures. Key variables include exposure to warning labels on alcoholic beverages, to point-of-sale posters, and to advertisements in the media, as well as respondents' alcohol consumption, health problems (indicative of salience of health warnings), and level of health consciousness assessed by items tapping concern with nutrition and seeking information on health topics. Results. In the total sample, over a third had seen a warning label or poster and almost all had seen an advertisement about the risks associated with alcohol consumption in 1993. Survey respondents scored very high on five individual items that make up the health consciousness scale introduced here, with 69% endorsing all items. The scale demonstrated good internal reliability (alpha = .70) and was significantly correlated ( p <. 01) with not enjoying getting drunk and with usually reading product warning labels, suggesting construct validity. Yet the hypothesized strong relationships between health consciousness and attention to health warnings about drinking were not observed; nor was salience of messages a predictor of recall. Importantly, high proportions of underage drinkers and young adults at elevated risk for drinking problems are reached by container warning label messages. Mechanisms of exposure recall vary based on message source, with “container label recall” associated with heavier drinking, younger age, and purchasing patterns; “poster recall” associated with purchasing and health consciousness; and “advertisement recall” associated with heavy consumption and younger age. Conclusions. These results are contrary to predictions from skeptics of broad-based informational interventions, who argue that only the already-health conscious are attentive to health warnings about the risks of alcohol consumption. These data suggest that the label is reaching intended target audiences, especially younger people, males, and heavier alcohol consumers. Future research in predicting attention to impersonal health warnings in the environment should continue to improve the assessment of constructs such as salience and health consciousness, and should further test the applicability of available theoretical models. Subsequent research should also consider additional measures to lap mechanisms of exposure to impersonal health messages to enable a better understanding of the population that is not being reached by such public health interventions.
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Baptista, Sofia, Bruno Heleno, Marta Pinto, Bruna Guimarães, Diogo China, João Pedro Ramos, Andreia Teixeira, Kathryn L. Taylor, and Carlos Martins. "Translation and cultural adaptation of a prostate cancer screening decision aid: a qualitative study in Portugal." BMJ Open 10, no. 3 (March 2020): e034384. http://dx.doi.org/10.1136/bmjopen-2019-034384.
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ObjectivesTo translate and culturally adapt an English language patient decision aid addressing prostate cancer screening, so it can be used by Portuguese men.DesignQualitative study. We followed the European Centre for Disease Prevention and Control’s (ECDC) five-step, stakeholder-based approach to adapting health communication materials: (1) selection of materials and process coordinators, (2) early review, (3) translation and back translation, (4) comprehension testing with cognitive semi-structured interviews and (5) proofreading. Content analysis was performed using Ligre software.Setting and participantsCognitive interviews with 15 men to refine a decision aid after its translation. Eligible participants were Portuguese native-speaking men aged 55–69 years old recruited from the local community (urban and suburban) of Oporto district through advertisements in social media and senior universities between January and March 2019. A previous diagnosis of prostate cancer was the single exclusion criterion.ResultsFive main themes are presented: informational content, information comprehension, sociocultural appropriateness, feelings and main message and personal perspective concerning prostate cancer screening. Most men found the translated version of the decision aid to be clear, comprehensive and appropriate for its target population, although some suggested that medical terms could be a barrier. The data collected from men’s interviews afforded the researchers the opportunity to clarify concepts and expand existing content.ConclusionsA decision aid was successfully translated and adapted to the Portuguese cultural setting. Our ECDC based approach can be replicated by other workgroups to translate and culturally adapt decision aids.
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Threats, Megan, and Keosha Bond. "HIV Information Acquisition and Use Among Young Black Men Who Have Sex With Men Who Use the Internet: Mixed Methods Study." Journal of Medical Internet Research 23, no. 5 (May 7, 2021): e22986. http://dx.doi.org/10.2196/22986.
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Background HIV disproportionately affects young Black men who have sex with men (YBMSM) in the United States. eHealth holds potential for supporting linkage and engagement in HIV prevention and care and the delivery of HIV information to YBMSM. Objective This study aims to investigate HIV information acquisition and use among YBMSM who use the internet. Methods A web-based self-administered survey and semistructured interviews were conducted. The survey findings informed the development of the interview guide. Descriptive statistics were used to characterize the survey sample, and interview data were analyzed thematically using modified grounded theory methodologies. Results Among the internet sample (N=83), the average age was 29.2 (SD 3.5) years, 41% (n=34) of participants self-reported living with HIV, 43% (n=36) were HIV-negative, and 15% (n=13) were unsure of their HIV status. Most participants (n=79, 95%) acquired HIV information through the internet while using a mobile phone. Web-based HIV information was intentionally sought from consumer health information websites (n=31, 37%), government health information websites (n=25, 30%), and social media (n=14, 17%). Most men incidentally acquired HIV information via advertisements on social media sites and geospatial dating apps (n=54, 65%), posts on social media sites from their web-based social ties (n=44, 53%), and advertisements while browsing the internet (n=40, 48%). Although the internet is the top source of HIV information, health care providers were the most preferred (n=42, 50%) and trusted (n=80, 96%) source of HIV information. HIV information was used to facilitate the use of HIV prevention and care services. The qualitative sample included YBMSM across a range of ages and at different points of engagement in HIV prevention and care. Qualitative findings included the importance of the internet as a primary source of HIV information. The internet was used because of its ease of accessibility, because of its ability to maintain anonymity while searching for sensitive information, and to mitigate intersecting stigmas in health care settings. Participants used HIV information to assess their risk for HIV and AIDS, support their skill building for HIV prevention, inform patient–doctor communication, and learn about HIV prevention and treatment options. Men expressed concerns about their diminishing access to online spaces for HIV information exchange among YBMSM because of censorship policies on social media sites and the stigmatizing framing and tone of mass media HIV-prevention advertisements encountered while using the internet. Conclusions YBMSM in this sample had high utilization of eHealth for HIV information acquisition and use but diminished access to their preferred and most trusted source of HIV information: health care providers. Future eHealth-based HIV interventions culturally tailored for YBMSM should aim to reduce intersectional stigma at the point of care and support patient–provider communication. The findings demonstrate the need for community-informed, culturally tailored HIV messaging and online spaces for informational support exchange among YBMSM.
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Khomenko, L., L. Saher, and V. Lyubchak. "Analysis of blood supply service advertisements in print media (on the example of Sumy regional blood supply service center)." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 170–79. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.170.
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Blood supply service is one of the strategically important areas of health care, saving millions of lives each year worldwide. According to the World Health Organization (WHO) in 60 countries around the world, voluntary unpaid donors provide 100% of blood supplies. They do it due to effective marketing programs. There is shortage of donor blood in Ukraine and the number of blood donations is almost three times less than recommended by WHO. Therefore, it is important to analyze the positive experience of leading blood supply service centers. The objective of the investigation is to determine the role of advertising in print media as part of the blood supply service marketing activities. The advantages and disadvantages of print media advertising are systematized. 71 articles about Sumy Regional Blood Supply Service Center published in 11 printed sources during 1990 – May 2020 were analyzed. Printed sources where most of the articles were published were defined. Methods of analysis and logical generalization, trend analysis and content analysis were used. The main themes of the articles at each stage of their formation are determined: emphasis on the fellowship in problems solution, fight against incompetent actions, donor as the basis of the blood supply service functioning. It is advisable to use print advertising with the basic motto «everyone can easily help other people who need blood.» in order to involve people the donor movement. Blood supply service should be regularly cited in the local periodical press. As modern print media have both printed version of the publication and informational Internet-website, it is possible to distribute the necessary information among the wide range of the public. Particularly, it is reasonable to show examples of people and organizations donating blood; tell about the internal activities of blood supply service, show the most active people in donation promotion, so they can involve more people into donation, demonstrate examples of problems successfully solved by blood supply service and point out the idea: being a donor is simple and beneficial for both the donor and society. In the future it will optimize advertising in print media and increase its effectiveness as well as and develop complete marketing program with high rates of donors recruitment and support.
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Wandoko, Wanda, and Ignatius Enda Panggati. "ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN PADA IKLAN DIGITAL DI INDONESIA." Infotech: Journal of Technology Information 5, no. 1 (March 25, 2020): 25–30. http://dx.doi.org/10.37365/it.v5i1.55.
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In English,
Marketing has now evolved from marketing that focuses on the concept of exchange to the concept of integrated marketing communication (IMC) or marketing communication that is integrated and focuses on relationships with consumers. The development of information technology and the internet plays a major role in the world of IMC, especially in the part of the advertising world, where technology information and the internet developed advertisements into digital advertisements. This study aims to create a research model as a solution to the problem of how to make consumer attitudes towards digital advertising in Indonesia more positive. This study raises consumer attitudes on digital advertising in Indonesia as variables that provide solutions, namely the entertainment (informational) variable, informativenes (informativeness), and credibility as the antecedent variable of consumer attitudes towards digital advertising (ATDID), and the purchase intention variable as an impact of consumer attitudes towards digital advertising. The results of this study are the research model framework, and the operationalization of variables that can be used to conduct quantitative research, with the aim of finding relationships between these variables, which can later be made as a reference in improving consumer attitudes towards digital advertising that are expected to increase buying intentions
Dalam Bahasa Indonesia,
Pemasaran saat ini telah berkembang dari pemasaran yang berfokus pada konsep pertukaran menjadi konsep integrated marketing communication (IMC) atau komunikasi marketing yang terintegrasi dan berfokus pada hubungan dengan konsumen perkembangan teknologi informasi dan internet berperan besar dalam dunia IMC, terutama dalam bagian dunia periklanan, dimana teknologi informasi dan internet mengembangkan iklan menjadi iklan digital. Penelitian ini bertujuan untuk membuat model penelitian sebagai solusi atas permasalahan bagaimana membuat sikap konsumen pada iklan digital di Indonesia menjadi lebih positif. Penelitian ini mengangkat sikap konsumen pada iklan digital di Indonesia sebagai variabel yang memberikan solusi, yaitu variabel entertainment (hiburan), informativenes (keinformatifan), dan credibility (kredibilitas) sebagai variabel anteseden dari Sikap konsumen terhadap iklan digital (ATDID), dan variabel niat membeli sebagai dampak dari Sikap konsumen terhadap iklan digital . Hasil dari penelitian ini adalah framework model penelitian, dan operasionalisasi variabel yang dapat digunakan untuk melakukan penelitian kuantitatif, dengan tujuan untuk mencari hubungan antara variabel tersebut, yang nantinya dapat dibuat sebagai acuan dalam meningkatkan sikap konsumen pada iklan digital yang diharapkan dapat meningkatkan intensi membeli.
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Mortikov, Vitalii. "About surplus of the buyer/seller in the labor market." Population 24, no. 2 (June 29, 2021): 109–19. http://dx.doi.org/10.19181/population.2021.24.2.10.
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The objective of the article — to analyze not only microeconomic, but macroeconomic aspects of surplus of the buyer/seller in the labor market, to research economic policy oriented on its redistribution. The concept of employer/employee surplus in the labor market is clarified. This surplus is a socio-economical phenomenon, some noneconomic factors must be taken into account in researching it. The influence of inflation, social and age characteristics, changes in the market positions of labor market subjects on their salary offers and surplus has been determined. It makes sense to differentiate between nominal and real surplus, fixed surplus and surplus that can be influenced. The article presents grouping of job advertisements based on salary formulation. Informational aspects of the identifying economic surplus are considered. The author proposes direct and indirect indicators to reveal the changes in economic surplus: wage proposals in the vacancy announcements, salary reviews, resume data, population polls, prices for services of individual entrepreneurs, dynamics of unemployment and shadow employment etc. Potential of the government policy on surplus redistribution and the regulation of employer/employee behavior is substantiated. Some instruments aimed at such redistribution through incomes of employers, employees are proposed: minimum wages regulations, changes in taxation (personal income taxation, wage taxes); indexation of personal incomes, subsidization of wages, antimonopoly and administrative regulation of prices. The government can also influence the behavior of surplus receivers through immigration policy. The influence of some instruments on surplus regulation is contradictory. Minimum wage regulations can increase and decrease the surplus at the same time.
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Cahen, Fabrice. "Who Was Afraid of Pregnancy Tests? Gestational Information and Reproduction Policies in France (1920–50)." Medical History 63, no. 2 (March 26, 2019): 134–52. http://dx.doi.org/10.1017/mdh.2019.2.
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Though resulting from a long-term process, the need to manage pregnancies both medically and bureaucratically became a state concern, especially from the 1920s onwards. A woman’s official obligation to notify the state of her pregnancy (and therefore to know it on time) goes beyond a matter of biopolicies and poses a range of contradictions. ‘Pregnant or not?’ – as an issue of knowledge – is a powerful tool for apprehending the tensions between individual freedom, privacy, institutional requirements and professional powers.In order to better understand the historical meaning of pregnancy diagnostics in mid-twentieth-century France, this paper combines three dimensions: uncertainty and its management; the informational asymmetry between institutional agents and women; and the diachronic dimension of gestation. Writing this history sheds more light on an apparent paradox: while knowing and notifying one’s own pregnancy became a duty, the tools that could help women eliminate some doubt right from the first months of their pregnancy – in particular the innovation of laboratory diagnosis – was seen as a danger. When, in 1938, private laboratories began publishing advertisements for the laboratory test in the most widely-read newspapers, tending to reframe it as a commercial service, the anti-abortion crusade was increasing its propaganda and its political pressure. This crusade’s legal victory proved incomplete, but for a long time some of the most conservative physicians recommended great parsimony in prescribing testing. Combined with reducing the legal time limit for notification, this conflict shows how the state injunctions towards women could look like a ‘double bind’.
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Trudeau, Maureen E., Yvonne Bombard, Linda Rozmovits, Natasha B. Leighl, Ken Deal, and Deborah Marshall. "The value of personalizing medicine: Medical oncologists’ and patients’ perspectives on genomic testing of breast tumors in chemotherapy treatment decisions." Journal of Clinical Oncology 30, no. 15_suppl (May 20, 2012): e11000-e11000. http://dx.doi.org/10.1200/jco.2012.30.15_suppl.e11000.
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e11000 Background: Benefits of adjuvant chemotherapy for early-stage breast cancer patients (pts) depend on baseline recurrence risks. Gene expression profiling (GEP) of tumours informs baseline risk prediction, potentially reducing unnecessary treatment and healthcare costs. Limited evidence exists on its clinical utility; we explored pts and medical oncologists (MO) perspectives on GEP in chemotherapy decisions. Methods: We used a qualitative design of individual interviews with MO (n=10), focus groups and individual interviews with pts (n=20) from Ontario. Pts who underwent genomic testing of their tumours (‘OncotypeDx’), were recruited through clinics from two academic hospitals in Toronto. MO were recruited through clinics, advertisements and referrals from the research team. Data were analyzed using interpretative qualitative methods, including content analysis, qualitative description and constant comparison techniques. Results: Pts and MO valued GEP as an additional decision-support tool, complementing existing clinical indicators. Its perceived utility varied between pts and MO. Pts valued the test highly, suggesting it was one of the primary determinants of their treatment decision. All pts followed the course of action their results suggested. Pts with intermediate scores often used the results to reinforce their pre-existing treatment preferences. MO were mixed about the test’s utility. Some considered it another tool supporting their approach to risk assessments, while others used it more definitively to resolve their uncertainty. MO explained the test’s contribution to decision-making but remained uncertain about pts understanding and expectations of the test. Some raised concerns about the variability of its use and interpretation within their medical community. Conclusions: Pts and MO valued the test, often using it as a primary determinant in their treatment decision, despite MO concerns about its technical limitations and pts limited understanding. Results identify a need for informational decision aids and practice guidelines to support pts understanding and standardized application of the test.
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Wilkinson, Zara. "A review of advertisements for part-time library positions in Pennsylvania and New Jersey." Library Management 37, no. 1/2 (January 11, 2016): 68–80. http://dx.doi.org/10.1108/lm-08-2015-0054.
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Purpose – The purpose of this paper is to examine advertisements for part-time professional library jobs in Pennsylvania and New Jersey. The goal is to gain a better understanding of what skills and experience levels are being required of part-time librarians, as well as what their expected salary and hours might be. Design/methodology/approach – Advertisements for part-time professional library positions were collected from online sources over the course of one year. Findings – Part-time librarian positions tend to be public services positions in either public or academic libraries. Advertisements for these position indicate a need for flexibility and often do not contain information about salary or hours. Many are suitable for entry-level librarians with no experience. Research limitations/implications – Job advertisement studies are limited in that they can only examine the information contained in the advertisements themselves and therefore may not reflect the actual person hired. Practical implications – This paper will provide useful information for librarians seeking part-time positions, as well as for library and information science educators and library managers who wish to mentor or hire new librarians. Originality/value – This paper corrects an identified lack of research into part-time library employment.
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ana, Juli, Amelda Pramezwary, I. Gusti Agung Anom Yudistira, Rudy Pramono, and Jimmy Muller Hasoloan Situmorang. "The Effect of Advertising and Service Quality on Consumer Purchase Intention Hotel: An Experimental Study." Webology 18, no. 2 (December 23, 2021): 815–31. http://dx.doi.org/10.14704/web/v18i2/web18356.
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This study examines the differences in the green hotel and non-green hotel advertisements on consumers' purchase intentions. It discusses the differences in the green hotel and non-green hotel service quality on consumers' purchase intentions. The research method used is an experiment with a sample of 100 participants. This study uses a fictitious print advertisement featuring hotel facilities, prices and promotions as a sample for the same product as a treatment in the experiment. The type of experimental design used is a statistical utterly randomized design, where the treatment given to research participants is based on randomization. Data were analyzed using ANOVA. The results showed that green hotel advertisements positively affected consumers' purchase intentions, while advertisements in non-green hotels had no significant effect on consumers' purchase intentions. Meanwhile, the service quality variable in green hotels has a positive impact on consumers' purchase intentions, and service quality in non-green hotels has no significant effect on consumers' purchase intentions.
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Balaskas, Stefanos, and Maria Rigou. "Effect of Personality Traits on Banner Advertisement Recognition." Information 12, no. 11 (November 10, 2021): 464. http://dx.doi.org/10.3390/info12110464.
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This article investigates the effect of personality traits on the attitude of web users towards online advertising. Utilizing and analyzing personality traits along with possible correlations between these traits and their influence on consumers’ buying behavior is crucial not only in research studies; this also holds for commercial implementations, as it allows businesses to set up and run sophisticated and strategic campaign designs in the field of digital marketing. This article starts with a literature review on advertisement recall and personality traits, which is followed by the procedure and processes undertaken to conduct the experiment, construct the online store, and design and place the advertisements. Collected data from the personality questionnaire and the two experiment questionnaires (pre and post-test) are presented using descriptive statistics, and data collected from the eye-tracking are analyzed using visual behavior assessment metrics. The results show that personality traits and especially honesty–humility can prove to be a predictive force for some important aspects of banner advertisement recognizability.
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Gai, Xi. "Intelligent Advertising Design Strategy Based on Internet of Things Technology." Wireless Communications and Mobile Computing 2022 (August 3, 2022): 1–13. http://dx.doi.org/10.1155/2022/5163330.
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With the rapid development of modern economy, the advertising industry is crucial to economic and social development, and information technology has made a significant contribution to the development. Outdoor advertising is not only an important part of a city’s image but also reflects the overall appearance of a city’s economy, politics, and culture. With the emergence of IoT technology, new advertising communication modes are constantly updated. The Internet of Things is at the forefront of information technology and provides a major impetus for the development of the advertising industry today. This paper studies the intelligent advertising design strategy based on the Internet of Things technology, which is a truly responsive advertising communication mode that serves the needs of the audience. Through multisensory interaction design, an effective interaction between people and advertisements can be formed. And it adopts a variety of crawling strategies to analyze the intelligent web advertisement crawler system to collect advertisement data in the Internet. The research results show that the repetition rate of advertisements captured by the best priority strategy is stable at around 25%, and the overall advertising information repetition rate is the lowest.
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Mathur, Snigdha, and Sunita Daniel. "It’s Fraud! Application of Machine Learning Techniques for Detection of Fraudulent Digital Advertising." Webology 19, no. 1 (January 20, 2022): 2475–90. http://dx.doi.org/10.14704/web/v19i1/web19166.
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Due to the on-going COVID-19 pandemic, industries are heavily reliant on online meeting platforms. The pandemic has forced most MNCs to rely on online platforms such as Zoom or Microsoft Teams to hold daily business meetings and even conferences and other corporate events. Schools and other educational institutions have also been forced to conduct classes and all other events through these platforms. This increased unavoidable dependence on online platforms has resulted in an exponential increase in advertising fraud. Advertising fraud is the application of any method or technology that hampers the proper delivery of advertisements to the proper audience or the proper place, or forcefully inserts advertisements at undesirable times or locations. This could take multiple forms and has become far more widespread with increased use of online platforms. Some common methods used for digital fraud can be the pay-per-click (PPC) model, domain spoofing or in the form of bots, but the main objective is to gain financial advantages from advertising transactions. The primary objective of this study is to identify and understand the factors lying behind the presence of fraudulent activities on any online medium and to analyse the probability of downloading an application after coming across the online advertisement, and watching it. The study also aims to highlight how marketing agencies tend to float fraud advertisement just to gain more revenue from their end.
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Schulte, Stephanie J. "Information Professional Job Advertisements in the U.K. Indicate Professional Experience is the Most Required Skill." Evidence Based Library and Information Practice 4, no. 2 (June 14, 2009): 158. http://dx.doi.org/10.18438/b8ts51.
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A Review of:
Orme, Verity. “You will be…: A Study of Job Advertisements to Determine Employers’ Requirements for LIS Professionals in the UK in 2007.” Library Review 57.8 (2008): 619-33.
Objective –To determine what skills employers in the United Kingdom (U.K.) want from information professionals as revealed through their job advertisements.
Design – Content analysis, combining elements of both quantitative and qualitative content analysis. Orme describes it as “a descriptive non-experimental approach of content analysis” (62).
Setting – Data for this study were obtained from job advertisements in the Chartered Institute of Library and Information Professional’s (CILIP) Library and Information Gazette published from June 2006 through May 2007.
Subjects – A total of 180 job advertisements.
Methods – Job advertisements were selected using a random number generator, purposely selecting only 15 advertisements per first issue of each month of the Library and Information Gazette (published every two weeks). The author used several sources to create an initial list of skills required by information professionals, using such sources as prior studies that examined this topic, the Library and Information Science Abstracts (LISA) database thesaurus, and personal knowledge. Synonyms for the skills were then added to the framework for coding. Skills that were coded had to be noted in such a way that the employer plainly stated the employee would be a certain skill or attribute or they were seeking a skill or a particular skill was essential or desirable. Skills that were stated in synonymous ways within the same advertisement were counted as two incidences of that skill. Duties for the position were not counted unless they were listed as a specific skill. Data were all coded by hand and then tallied. The author claims to have triangulated the results of this study with the literature review, the synonym ring used to prepare the coding framework, and a few notable studies.
Main Results – A wide variety of job titles was observed, including “Copyright Clearance Officer,” “Electronic Resources and Training Librarian,” and “Assistant Information Advisor.” Employers represented private, school, and university libraries, as well as legal firms and prisons. Fifty-nine skills were found a total of 1,021 times across all of the advertisements. Each advertisement averaged 5.67 requirements. These skills were classified in four categories: professional, generic, personal, and experience. The most highly noted requirement was professional experience, noted 129 times, followed by interpersonal/communication skills (94), general computing skills (63), enthusiasm (48), and team-working skills (39). Professional skills were noted just slightly more than generic and personal skills in the top twenty skills found. Other professional skills that were highly noted were customer service skills (34), chartership (30), cataloguing/classification/metadata skills (25), and information retrieval skills (20). Some notable skills that occurred rarely included Web design and development skills (6), application of information technology in the library (5), and knowledge management skills (3).
Conclusion – Professional, generic, and personal qualities were all important to employers in the U.K.; however, without experience, possessing these qualities may not be enough for new professionals in the field.
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Carfora, Valentina, and Patrizia Catellani. "Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?" Sustainability 14, no. 23 (December 2, 2022): 16148. http://dx.doi.org/10.3390/su142316148.
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We aimed to understand how to promote innovative technology in the sustainable fashion market. The case study was the advertisement of a feminine bag with a chain coated using a new technology. We invited 550 women to read an Instagram post. In the control condition, the post only described the new technology. In the informational condition, the post emphasized the resistance and durability of the bag. In the transformational condition, the post emphasized the innovativeness and exclusivity of the bag. In the sustainability condition, the post emphasized the low environmental impact of its production. Results showed that the sustainability advertisement was the most persuasive in terms of consumers’ involvement, systematic processing, and intention to buy the bag. In addition, reference to the functional benefits was an effective strategy to promote purchasing intention when consumers were interested in novelty and high quality, and when engaged in shopping for fun and enjoyment.
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Yang, Han, and Longxiang Zhang. "Cover Design of Public Service Advertisement Based on Deep Image Rendering Technology." Wireless Communications and Mobile Computing 2022 (September 20, 2022): 1–10. http://dx.doi.org/10.1155/2022/8085645.
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With the development of digital multimedia technology, public service advertisement covers are mostly released in the form of animation, mainly in the form of two-dimensional and three-dimensional animations, disseminating artistic energy through artistic expression, and unknowingly imparting laws, rules and morals to the public, promoting national traditional culture, and establish a good social image through public service advertisements. With the rapid development of image processing technology and the continuous upgrading of display devices, people have begun to pursue more three-dimensional and immersive digital display technologies. According to the Criminisi algorithm, it mainly repairs the edge defects in the source image, and then updates the pixel confidence of the repaired image to start the next repair until the repair is completed. In order to make the public service advertisement cover design meet the needs of the market, the advertisement cover is designed through image drawing technology, the collected advertisement video is passed through Criminisi digital image restoration technology and its classification, and the improved Criminisi algorithm is explained to repair the advertisement image, and then the mean shift Clustering (Mean Shift Clustering) algorithm iteratively counts the processed images. The processing of the public service advertisement cover through the depth image rendering technology greatly reduces the repair rate without affecting the repair quality, restores the damaged image more accurately, and can reduce the video point rate. It can be increased to 0.87, saving 29% of the bit rate.
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Farzin, Milad, and Majid Fattahi. "eWOM through social networking sites and impact on purchase intention and brand image in Iran." Journal of Advances in Management Research 15, no. 2 (May 14, 2018): 161–83. http://dx.doi.org/10.1108/jamr-05-2017-0062.
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PurposeThe purpose of this paper is to build a conceptual framework which provides both practical and theoretical insights into drivers of consumer use of social network sites (SNSs) as an electronic word-of-mouth (eWOM) tool and its impact on brand image (BI) and purchase intention (PI).Design/methodology/approachFor assessment of the research constructs, the measures proposed in the social psychology and marketing literature were adapted. These scales were examined for the face validity by the authors’ academic colleagues. Using the survey data collected from the students of the Islamic Azad University, these scales were further examined in terms of convergent and discriminant validity as well as reliability. Structural equation modelling technique was used to test the effect of eWOM antecedents on consumer eWOM intention and the eWOM impact on BI and consumer PI.FindingsThe results confirmed significance of the constructs consumer trust, informational influence, sense of belonging, altruism, moral obligation, and knowledge self-efficacy for consumer engagement in eWOM. The results further indicated that eWOM, in turn, played a significant role in shaping BI in the mind of consumers and their PI.Research limitations/implicationsObviously, university students do not exactly represent the whole population of SNSs members. The eWOM intention can be investigated across generations in terms of intergenerational differences. The authors admit that in addition to the constructs used in this study there are other equally important constructs that can be adapted from relevant fields (e.g. psychology) as the eWOM antecedents. As for eWOM consequences, different aspects of brand equity could be additionally explored and investigated.Practical implicationsThe results of this study would help marketing department of companies and advertising agencies make advertisements in accordance with consumer characteristics. The results would also benefit providers of online platforms by giving them insight into behaviour of their members. Finally, the finding that eWOM intention is likely to create PI among consumers is of particular interest to producers of goods.Originality/valueGiven its bidimensional perspective to eWOM behaviour (i.e. considering both antecedents and consequences of eWOM), this study provides valuable insights into the phenomenon eWOM in the context of social networks as well as a basis for further research in this field.