Dissertations / Theses on the topic 'Informational Advertisements'
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Chambers, Pleas R. III. "Belief based behavioral identifiers resulting from exposure to informational advertisements on the social network site Facebook." Thesis, Argosy University/Phoenix, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10115699.
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Subjective norms (family members and close friends) between the ages of 18 and 34 who were part of the SurveyMonkey Audience were part of this quantitative study. The study examined those more likely to share/retransmit the belief-based informational advertisement related messages of Corporate Social Responsibility (CSR), consumer health, and politics with/to college students between the ages of 18 and 24. For organizations to more efficiently and productively target college students with their informational advertisement related messages, they must gain a better understanding of the types of messages more likely to be previewed and shared/retransmitted by subjective norms. This study examined (a) the frequency in which subjective norms utilized Facebook to communicate with college students, (b) willingness of subjective norms toward previewing certain types of informational advertisement messages on Facebook, and (c) willingness of subjective norms to share/retransmit certain types of informational advertisement messages on Facebook. An online survey was administered utilizing a SurveyMonkey audience platform. A total of 173 participants volunteered to complete the online survey. The results indicated that the strength of the relational tie of a subjective norm was not significantly correlated to their willingness to share/retransmit informational advertisement messages. Gender of the subjective norm was a better predictor of who is more willing to share/retransmit certain types of informational advertisement messages with/to college students on Facebook. This study concluded with implications for practice and future research recommendations.
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Baron, Michael. "Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/992.
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It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication channels were usually integrated with one another in order to produce messages that were comprehensive as well as unified across all of these channels. However, the rapid development and growth of Internet communications resulted in the need to review traditional approaches towards advertising to accommodate the new communication medium. Initially (in the late 1990s) there appeared to be a lot of confusion about the role Internet communications were to play in advertising campaigns and whether they were destined to supplement traditional marketing communications or to replace them. It was also not clear how to combine interactive communications with non-interactive ones. The thesis investigated and compared content of both traditional (magazine advertisements) and emerging (websites) advertising communications in Australia at the turn of the century. The focus of this investigation was on the identification of the informational content of magazine advertisements and websites as well as the degree of integration between these two marketing communication channels.The thesis addressed arguably two of the most critical (if not the most critical) areas of marketing communications of the time: informational effectiveness and identification of key informational content elements in both magazine advertisements and websites as well as integration between magazine advertisements and website marketing communications during the early days of the Internet marketing. Informational content analysis of magazine advertisements and websites identified a number of content-related differences between the two types of marketing communications. It also revealed that content of web-linked magazine advertisements was likely to differ from the content of magazine advertisements that did not include a link to a website.
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Wetterstrand, Adam, Albin Fransson, and Julius Nordmark. "Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of effective native advertisements’ influence on users’ feeling of non-intrusiveness." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85740.
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Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). Marketing managers attempt and fail in adapting traditional marketing strategies to the unfamiliar digital landscape. Traditional techniques e.g. banner ads appear as intrusive and unwanted according to consumers. Brands have in response strategically changed its communication to a rather subtle approach that aims to be non-intrusive. Aforesaid strategy is referred to as native advertising. Native advertising however is not unproblematic as said approach may be exploited to be deceptive, intrusive and secretive, brand whom implements such a strategy may be rewarded with short term positives. However the long term effects of said strategy prove negatives in various aspects of the brand. Purpose The purpose of this thesis is to explain how the conceptualization of native ads influence users’ feeling of non-intrusiveness. Method The conducted study implemented a deductive approach to research, including an explanatory purpose as previously elaborated upon. The study is further characterized as a cross-sectional design in which the researchers aimed to test the conceptualization of non-intrusive native advertising. The researchers further conducted a self administrated questionnaire with a total of 158 respondents. The data was cleaned in SPSS and further tested for reliability, validity and hypothesis testing. Conclusion The findings of the conducted study concludes that personalized advertising positively contributes to users’ feeling of non-intrusiveness. On the other hand, contextual relevance, 1 transparency, emotional appeal and informational appeal were rejected as such variables were not statistically significant in explaining non-intrusiveness. Therefore, the researchers rejected hypothesis H1, H2, H3, H4 and therefore rejected previous research stating that these variables contributes to users’ feeling of non-intrusiveness. However H5 was accepted, therefore theories that suggests that personalization according to one’s interest, previous interactions and real-time data to influence users feeling of non-intrusiveness were confirmed.
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Au, Kwok Chung. "Information extraction for on-line job advertisements." HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/525.
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Deane, Jason. "Scheduling online advertisements using information retrieval and neural network/genetic algorithm based metaheuristics." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0015400.
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Lumpkins, Crystal Y. "Information processing of religious symbols in breast cancer advertisements among African American women." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4662.
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Thesis (Ph.D.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on March 11, 2009) Includes bibliographical references.
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Hedlund, Richard. "Predicting Visual Fixation on Digital Advertisement using Machine Learning." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-272115.
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Despite the fact that ad-tech being a multi-billion dollar industry, the percentage of digital ads which are actually being clicked on is as low as 0.1 % in many cases. The performance of ads which can be clicked on are often measured by click-through rate (CTR), in other words, action based. However, for ads in which the advertiser’s goal is to only evoke brand/product awareness, they have to rely on metrics such as impressions or in-views. This master’s thesis aims to investigate if advertisement fixation can be used as a complementary metric to CTR. This was formulated by two research questions. The first one focused on to what extent machine learning models can predict advertisement fixation using web browsing data including eye tracking observations from a passive panel in Sweden, whereas the second research question focused on to give evidence into the most prominent features when predicting advertisement fixation. Predictive performance of four popular machine learning models, previously used in CTR prediction; Logistic Regression, Random Forest, XGBoost, and Field-Aware Factorization Machines were analyzed. Logistic Regression and Random Forest along with k-fold cross validation were used to validate the process of incremental feature engineering. The results demonstrated that an ensemble of three of the models could predict advertisement fixation with an F1-score of 0.5972, and an AUC-ROC value of 0.8005, where the latter is comparable to previous research in CTR prediction. In addition, the most prominent features when predicting advertisement fixation were concluded to be hostname, brand, ad type, x-coordinate, as well as the width and height of the ad. In conclusion, this shows that advertisement fixation can be predicted based on web browsing data. Further research is needed to determine if advertisement fixation should be used as a complement to CTR, and whether it will be adopted by the ad-tech industry.Trots att ad-tech industrin genererar intäkter motsvarande miljardbelopp så kan andelen digitala annonser som klickas på vara så låg som 0.1 % i många fall. Prestandan av klickbara annonser mäts ofta genom klickfrekvens (CTR) vilka är handlingsbaserade. Däremot, annonser vars annonsör har som mål att väcka medvetenhet för varumärket eller produkten, förlitar sig på andra typer av mätverktyg som intryck (eng: impressions) eller visningar på skärmen (eng: in-views). Målet med den här masteruppsatsen är att undersöka om visuell fixation av annonser kan agera som ett komplimenterande mätverktyg till CTR. Det här låg till grund för frågeställningarna som fokuserade på till vilken grad som maskininlärning kan förutspå fixation av annonser med hjälp av webbaserad data och observationer av ögonrörelser från en panel i Sverige, men också att ge insikt i vilka variabler som är mest framträdande till att förutspå fixation av annonser. Prestandan i att förutspå fixation av annonser från fyra populära maskininlärningsmodeller analyserades; logistisk regression, Random Forest, XGBoost och Field-Aware Factorization Machines, som tidigare har applicerats i att förutspå CTR. Logistisk regression och Random Forest användes med hjälp av k-faldig korsvalidering för att validera processen av att inkrementellt addera och transformera variabler. Resultatet visade att en kombination av tre av modellerna (eng: ensemble) kunde förutspå fixation av annonser med ett F1-värde av 0.5972 och ett AUC-ROC värde av 0.8005. Det senare värdet är jämförbart med tidigare prestanda i att förutspå CTR. Vidare var hemsida, varumärke, annonstyp, x-koordinat, samt bredd och höjd de mest framträdande variablerna för att förutspå fixation av annonser. Avslutningsvis visar det här att fixation av annonser kan förutspås baserat på webbaserad data från användare som surfar på internet. Framtida forskning får utvisa om fixation av annonser kommer att användas som ett komplimenterande mätverktyg till CTR, samt om det kommer att bli mottaget av ad-tech industrin.
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Mappat, Narendran. "Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813.
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Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. With the help of flow theory, we are able to understand certain factors that lead to the user's acceptance of a new OTT service. The decrease in broadcast viewership has resulted in a decrease in profits earned from broadcast advertising which has led to many brands advertising digitally. But the increase of advertising clutter is leading to the audience feeling intruded. This results in the audience avoiding the advertising by using ad blocks or opting to not to use streaming platforms with advertisements. In the current changing digital landscape the advertisers need to innovate to find alternative ways to reach targeted audiences with innovative methods.Mediekonvergens har möjliggjort integration av olika tekniker och gett upphov till olika OTT-tjänster. Publiken har fortsatt att titta på mer videoinnehåll online, samtidigt titta på mindre tv-sändningar. Den största anledningen till att publiken har börjat använda OTT-tjänster är att de kan titta på videoinnehåll enligt deras bekvämlighet. Med hjälp av flow teori kan vi förstå vissa faktorer som leder till publikens acceptans av en ny OTT-tjänst. Minskningen av TV-tittarnas tittande har resulterat i en minskning av vinsterna från TV-reklam. På grund av detta annonserar många märken digitalt. Men ökningen av advertising clutter leder till att publiken känner sig intrång.Detta leder till att publiken undviker reklam genom att använda ad-block eller välja att inte använda streamingtjänster med annonser. I detta nya digitala landskap måste annonsörerna innovera för att hitta alternativa sätt att nå målgrupper med innovativa metoder.
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Christenson, Dino Pinterpe. "The Electoral Intersection: Information and Context." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1282146055.
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Coleman, Hollie Brianne. "The Effect of Viewing Advertisements Depicting Information and Communication Technology on Older Adults' Technology Self-Efficacy." TopSCHOLAR®, 2019. https://digitalcommons.wku.edu/theses/3164.
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Information and communication technologies (ICTs) are an important part of society today. Older adults often report ICTs as difficult to use and unhelpful; however, ICTs can support older adults’ ability to stay in touch with family and friends across long distances and help increase their quality of life. Unfortunately, training programs targeted at teaching older adults to use ICTs are often costly and time-consuming. The current study attempts to determine whether advertisements depicting older adults using ICTs can be used to increase self-efficacy without the use of training programs.
A within subjects experimental design was completed using an independent variable in which participants viewed two advertisements. Participants were randomly assigned to view an advertisement PowerPoint depicting younger adults using technology first, or randomly assigned to an advertisement PowerPoint depicting older adults using technology first. The dependent variable was a Technology Self-Efficacy Survey developed for the purposes of this study.
Results of a paired samples t-test indicated that participants did not rate their selfefficacy higher after viewing the PowerPoint with older adults depicted using technology, as compared to viewing the PowerPoint with younger adults depicted using technology. Although the results were not statistically significant, this research indicated that older adults generally rated their self-efficacy higher after viewing the PowerPoint with older adults versus the PowerPoint with younger adults. Future research could help determine whether advertisements could be used to increase technology self-efficacy in older adults.
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Xiao, Guang Yi. "Personalized scheduling search advertisement by mining the history behaviors of users." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2119532.
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Ige, Teminijesu. "The Influence of Internet Information on the Knowledge, Attitudes, Behavioral Intentions and Past Behavior of Young Adults with regard to Electronic Cigarettes (E-cigarettes)." University of Cincinnati / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1468512722.
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Stein, Friederike Leonore. "Gaining Consumer Insights : A study on consumers of the bedding industry for advertisement purpose for Hästens." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261597.
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This study researches consumer attitudes, needs and preferences with a focus on the Swedish bed market. It is done on behalf of the advertising agency ‘Jung von Matt Stockholm’ for their client Hästens Beds, one of Sweden’s oldest bed manufactures. The purpose of this research is to gain increased consumer knowledge and to identify consumer insights connected to a target group that is identified with this research as a basis, in order to improve and develop the brand's advertising strategy. The research was done as quantitative research using a descriptive questionnaire with a focus on lifestyle, common demographics, values, sleeping patterns, behaviour connected to sleep and price acceptance for beds. The findings of the survey can serve as a basis for Jung von Matt Stockholm to get a deeper knowledge about consumer attitudes and to adapt Hästens Beds’ advertising strategy according to the new learnings. The results show that the assumed price for the displayed Hästens bed in the questionnaire is much lower than the actual price. Moreover, the respondents' willingness to pay the actual price of the bed is very low. The consumer insights that resulted from this research provide Jung von Matt Stockholm with beneficial guidance for future priorities. The findings are of great value for improving and developing Hästens Beds advertising strategy.Denna studie undersöker konsumenternas attityder, behov och preferenser med fokus på den svenska sängmarknaden. Det görs på uppdrag av reklambyrån Jung von Matt Stockholm för uppdragsgivaren Hästens Sängar, en av Sveriges äldsta sängtillverkare. Syftet med denna uppsats är att få ökad konsumentförståelse och att identifiera konsumentinsikter om ett målgruppssegment som kartläggs med denna undersökningen som grund, för att på så vis förbättra och utveckla varumärkets reklamstrategi. Studien utfördes som en kvantitativ enkätundersökning med fokus på respondenternas livsstil, demografi, värderingar, sovmönster, beteende kopplat till sömn, prisacceptans och betalningsvilja för sängar. Studiens resultat kan utgöra grunden för Jung von Matt Stockholm för att få en djupare förståelse om konsumenternas attityder och för att anpassa Hästens Sängars reklamstrategi därefter. Resultatet visar att respondenterna antog att priset för en Hästenssäng som visades på bild i enkätundersökningen är betydligt lägre än det faktiska priset som sängen kostar i butik. Dessutom är betalningsviljan för sängens faktiska pris väldigt låg hos respondenterna. Slutsatserna från denna studie ger Jung von Matt vägledning för framtida prioriteringar. Resultatet är av stort värde för att förbättra och utveckla Hästens Sängars reklamstrategi.
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Petrošiūtė, Monika. "VISUOMENĖS VAISTINĖS PACIENTŲ INFORMAVIMUI SKIRTAME MONITORIUJE ESANČIOS REKLAMOS IR INFORMACIJOS ĮTAKA VAISTŲ PASIRINKIMUI." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140618_215608-75511.
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Tyrimo tikslas
Ištirti paciento informavimui skirto monitoriaus įtaką vaistų pasirinkimui.
Tyrimo uždaviniai
Atlikti vaistinės pacientų stebėjimą ir išsiaiškinti dažniausiai naudojamus informacinius šaltinius apie vaistus; Nustatyti, ar skiriasi pacientų, kurie naudojasi/nesinaudoja, monitoriaus teikiama informacija apsilankymo vaistinėje ir vaistų vartojimo dažnis, vaistų pirkimo bei pasirinkimo būdai; Įvertinti, ar pacientai pastebi reklamas monitoriuose; Išanalizuoti priežastis, lemančias kokį informacijos turinį pacientas pastebėjo monitoriuje; Apibendrinti gautus rezultatus ir pateikti rekomendacijas.
Tyrimo metodai
Teorinis analizės metodas - apžvelgtos ir aprašytos mokslinės publikacijos ir tyrimai, susiję su analizuojama tema. Empirinis analizės metodas - pasirinktas stebėjimo metodas. Statistiniai analizės metodai - atlikta naudojant SPSS 17.0, Microsoft Office Excel programas.
Tyrimo dalyviai
Pacientai, perkantys receptinius/nereceptinius/kompensuojamuosius vaistus.
Tyrimo rezultatai
2011 m. Lietuvoje ieškodami informacijos apie vaistus internetu naudojosi 41 proc. pacientų, 2014 m. šis skaičius išaugo iki 69 proc. 2009 m. duomenimis 57 proc. JAV gyventojų naudojosi internetu ieškodami informacijos apie vaistus. Lietuvoje 85 proc. populiariausias informacijos šaltinis apie vaistus yra vaistininko konsultacija. Moterys labiau pastebi maisto papildų reklamas ir vaistinės (tinklo) pavadinimą, vyrai – vaistų reklamas ir taip pat vaistinės (tinklo) pavadinimą... [toliau žr. visą tekstą]The aim To investigate the influence of monitor for patient on drug choice. Objectives of the study To analyze the various countries experience of information to patients in pharmacies regulation of Lithuania on the patient information for the monitor; Perform data collection in pharmacies and the monitor on drug choice; Identify where the information contained in the monitor does/does not influence the choice of drugs; The findings of the survey results to compare with each other for patients looked at the monitor/not looked at the monitor; Summarize the results and make recommendations. The methods Theoretical analysis method - an overview and description of scientific publications and studies related to the topic under consideration. Empirical analysis method - a prospective observational study. Statistical analysis methods - was performed using SPSS 17.0, Microsoft Office Excel applications. The study participants Patients who buy prescription/non-prescription/reimbursable drugs. The results In 2011. in Lithuania patients looking for information about medications 41% used internet, in 2014 this number increased to 69%. In 2009 – 57% of patients in USA used the internet to search for information about drugs, in Lithuania it was 85%. Most popular source of information on drugs is a medical consultation. Women becoming aware of food supplements and pharmacy commercial adverts (pharmacy network) brand name, for men – pharmacy commercials and as well as pharmacies... [to full text]
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Яненко, Ярослав Васильович, Ярослав Васильевич Яненко, and Yaroslav Vasylovych Yanenko. "Негативна інформація в ЗМІ: зупинка на вимогу." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/12685.
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У статті проаналізовано вплив інформації на сучасне суспільство. Розглянуто проблему переважання у ЗМІ негативної
інформації.
При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/12685
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Fondren, Wesley Eugene. "Warning--side effects may not include paying attention visual features that influence attention to warning information in direct-to-consumer pharmeceutical advertisements /." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/116.
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Tulek, Zerina, and Louise Arnell. "Facebook Eavesdropping Through the Microphone for Marketing Purpose." Thesis, Blekinge Tekniska Högskola, Institutionen för datavetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-18232.
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Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. Besides this, Facebook receives information from other sources such as browser cookies and ad pixels. All information that Facebook receive or collect is used in their algorithms to target relevant advertisement for each user. Objectives. To examine the possibility of Facebook eavesdropping through the microphone for marketing purposes and identify eventual keywords mapped between a spoken conversation and advertisement. Methods. Five controlled experiments were performed with two test phones and two control phones. These were treated equally beside the test phones being exposed to spoken conversations containing randomly chosen products, companies and brands. The content of the phones was compared to see whether advertisement was adapted to the spoken conversation in the test phones but not in the control phones. Results. No sponsored advertisements were present on the Facebook and Instagram application. Messenger contained ads indicating that Facebook might analyse the content of private messages to adapt advertisement. After adding the Wish application to the research, the results were still the same. Other contents in the Facebook news feed were analysed, however, the content analysed did not contain any evidence that Facebook eavesdrops on spoken conversations for marketing purpose. Conclusions. The experiments conducted were not sufficient enough to trigger sponsored advertisement. Therefore, no indications were found that Facebook is eavesdropping through the microphone or not.
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Eriksson, Madeleine, and Evelina Tertelyté. "Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text." Thesis, Tekniska Högskolan, Jönköping University, JTH, Datateknik och informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49541.
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The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. To discover thevisual gravity of participants, the research methods of eye tracking and survey areused. The eye tracking supplies unpretentious and real-time behavioral insight asgaze points. Whereas the survey supplies subjective conscious visual gravity data.Previous research suggests that users are drawn to elements containing text.Furthermore, another theory describes users seeking task-relevant information, agoal is to uncover where is the best placement to aid users seeking task-relevantinformation. The conclusion of this thesis uncovered that users are drawn to textelements unconsciously, but conscious visual gravity could be based on imageexposure. Furthermore, the most favourable placement for text is centered along avertical axis on a 1:1 image and slightly higher than the horizontal axis line.
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Zuk, Lee. "Will the use of a third-party privacy seal (lock) in an e-mail advertisements result in a higher likelihood of consumers disclosing their private information?" Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52356.
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One of the commodities in the commercial world has become access to data, specifically
personal information. The Internet has rapidly expanded a company s ability to access
consumers and individuals personal information, however consumers privacy-concerns
regarding the disclosure of their personal information have continued to increase. Using
an e-mail marketing campaign, this research explored the impact of using third-party
privacy seal (lock) as signals to facilitate consumers disclosing private information.
The study employed a live experimental randomised two-group post-test only design,
whereby an e-mail advertisement, identical in design except for the image of a third party
seal (lock) placed on the non-control group s e-mail. The test explored whether the e-mail
advertisement containing the third-party privacy signal (lock) had an impact on whether or
not the recipient behaved in a certain way in comparison to the e-mail advertisement that
did not contain a lock.
The results showed no real significant difference of the third-party seal (lock) on the
consumer s preparedness to disclose personal information. Whilst the lock may be used
as a trust symbol it is not enough, within the online advertising context, to entice
disclosure of personal information. To remain competitive, companies will need to
reassess their advertising strategies and further research will need to identify high value
signals to encourage consumer disclosure.Mini Dissertation (MBA)--University of Pretoria, 2015.
vn2016
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Simonsson, Greta. "Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9169.
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ABSTRACT
Title: The defend of the picture – a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret– en jämförande studie av Försvarsmaktens rekryteringsannonser
Number of pages: 35
Author: Greta Simonsson
Tutor: Mats Lind
Course: Media and Communication Studies C
Period: Autumn Semester 2007
University: Division of Media and Communication, Department of Information Science, Uppsala University
Aim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the “defense against invasion” era and those produced in the present, more internationally oriented era, when analyzed using semiotics? And, how are these advertisements understood by their receivers?
Material and method: Interviews, a focus group and semiotic analysis.
Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus.
Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics.
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Vintersvärd, Anna. "Copyright in Social Media : A Preparatory Study in Access to Protected YouTube Clips." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Redovisning och Rättsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-17747.
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Social media, such as YouTube, contain different types of information provided by the users. Because of the popularity and ability to reach out to others, coprorations might want to use this information in its advertising. However, some of the information is copyright protected works. How can a coproration use the limitations in the copyright protection to its advantage? Even when it is allowed to use the work with regard to the limitations in the copyright protection, attention must be paid to personal information and marketing provisions. This bachelor's thesis disclosures the method by which a work or the information is legally eccessed for advertising purposes.
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Duc, Dam Tran, and Benjamin John Sesay. "Creating Residential Real Estate Customers' Perceptions : Using E-commerce in Hanoi, Vietnam." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23832.
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Aim: This study aims to investigate how e-commerce can be used to create perceptions of the residential real estate customers. Method: A qualitative abductive method is used aimed at collecting relevant data. The data was collected in Hanoi, Vietnam from sixteen interviews of residential real estate managers and customers respectively. In regards to the data analysis, content analysis technique was used on the notes gathered in the sixteen interviews. Results & Conclusions: The main results reveal online advertisement was found to be a substantial factor in the creation of residential real estate customers’ perceptions in the e-commerce application. In addition, the results show that social media information could as well create their perceptions. Suggestions for future research: The relationship between the agencies and the customers can be examined by using the residential real estate customers from the chosen agencies rather than using a convenient sampling technique. The contribution of the thesis: This study has contributed to creating a model of residential real estate customers’ perceptions in the use of e-commerce.
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Skaland, Bugge Morten. "ZoneDeals! : An innovative way of providing offers." Thesis, Mittuniversitetet, Avdelningen för informations- och kommunikationssystem, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-20284.
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The project described in this thesis implements a position based offer system that allows the user to receive offers when they enter zonesspecified in a database. The goals associated with this project were: to find and evaluate products with similar functionalities and to design and implement a working prototype. The system consists of four main parts, a smartphone, a server, a website, and a billing system. The smartphone is based upon the Android operating system and uses the global positioning system (GPS) to track its position. The server is the brain of the system and all the other devices communicate through it.The server runs JBoss and has a connection to an Oracle database through hibernate. JavaServer Pages (JSP) is used by the server to generate the website and to connect the Java methods with the HTML-forms at the website. User privacy is one aspect that has been investigated in relation to this project. The user should have options to choose the information that is to be shared and stored. When storing private information it is important to secure the information, preferably by encryption and a log in system. A small program was developed to test the scalability of the server and the result showed that the server could cope with 1000 simultaneous users polling the server with a 5 second interval.This will, however, increase several times when a dedicated server machine is used. Today there is no other product at the market that has a connection to the billing system; this means that this product will have a huge advantage and market potential compared to similar products.
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Staberg, Pontus. "Using Anomaly Detection to Identify Rejected Media Plans in Advertisement Planning : A feasibility study of using one-class classification and binary classification with artificially generated outliers to identify media plans most likely to be rejected." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280581.
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Planning an ad campaign can be a complex and tedious process. A media plan is a consolidated version of howinvested capital should be allocated depending on the advertiser’s requirements for the campaign. Ultimately, the advertiser must approve a proposed media plan before an ad campaign can be purchased – a process that can take time. This masters thesis compares unsupervised with supervised learning algorithms to determine the feasibility of using machine learning to identify media plans that are most likely to be rejected. A set of one-class classifiers was compared to state-of-the-art binary classifiers on a small set of ground truth rejected plans. It is shown that an unsupervised one-class support vector machine, with a recall of 0.69 and precision of 0.77, can successfully identify anomalous media plans. It is also shown that anomalous media plans can be modelled through artificially generating data close to approved media plans. With the artificially generated data, a binary support vector machine performed similarly to that of the one-class support vector machine. A feature ranking was performed in order to increase the interpretability of the resulting models. It is concluded that both unsupervised one-class classification as well as supervised binary classification with artificially generated outliers perform similarly and can identify anomalous media plans to some extent. However with the caveat that more data of anomalous plans is needed in order to get significant results.Mediaplanering kan vara en lång och komplicerad process. En mediaplan är en konsoliderad version av hur en mediainvestering ska distribueras beroende på annonsörens kravspecifikation. Annonsören måste godkänna mediaplanen innan den köps av mediabyrån; denna process kan ta långt tid. Den här masteruppsatsen jämför oövervakad med övervakad inlärning för att avgöra om maskininlärning kan användas för att identifiera mediaplaner som kommer att få avslag av annonsören. En samling av enklass- och binärklassificerare tränades och jämfördes på en oberoende mängd riktiga nekade mediaplaner. Det visas att en oövervakad one-class support vector machine, med ett recall på 0.69 och en precision på 0.77, kan identifiera mediaplaner som med stor sannolikhet kommer att få avslag. Det visas även att mediaplaner som agerar okaraktäristiskt kan modelleras genom att generera punkter nära beslutsytan av godkända mediaplaner. Med den artificiella datan tränades en binärklassificerare och fick liknande resultat som one-class support vector machine. En parameterranking genomfördes för att öka förståelsen av modellerna. Slutsatsen är att både oövervakad och övervakad inlärning med artificiella datapunkter presterar likvärdigt och kan båda identifiera mediaplaner med ökad sannolikhet att bli nekade. Det ska noteras att testmängden var begränsad och att mer data behövs för att öka resultatets statistiska signifikans.
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Bliūmaitė, Vaida. "Teisinio švietimo prielaidos šiuolaikinėje žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110218_115831-20152.
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Darbo tema: Teisinio švietimo prielaidos šiuolaikinėje žiniasklaidoje. Teisinis švietimas aktuali šių diena problema. Kuriami įvairūs projektai, kurie leistų kelti visuomenės teisinių žinių lygį. Ypač didelis dėmesys skiriamas teisiniam švietimui mokymosi įstaigose. Tačiau iškyla klausimas, kaip teisinio švietimo informaciją perduoti asmenims, kurie jau yra tokio amžiaus, kai jų gyvenime ugdymo institucijoms vietos nebėra. Jie dirbantys, auginantys šeimas ir nelinkę domėtis švietimu. Viena iš tokių teisinio švietimo informacijos perteikimo priemonių yra šiuolaikinė žiniasklaida. Darbo tikslas – išsiaiškinti teisinio švietimo galimybes panaudojant šiuolaikinės žiniasklaidos formą – socialinę reklamą, įvertinant pritaikymo aspektą. Šiam tikslui pasiekti išsikelti uždaviniai: aptarti teisinio švietimo sampratą; atskleisti šiuolaikinės žiniasklaidos socialinį funkcionalumą; sukurti tyrimo metodiką, padėsiančią nustatyti teisinio švietimo galimybes per socialines reklamas; išsiaiškinti teisinio švietimo informacijos teikiamos socialinėse reklamos pritaikymą praktikoje. Teorinėje dalyje analizuojamos teisės ir švietimo sąvokos. Aiškinant, kad teisė, tai visiems visuomenėms nariams taikomos elgesio taisyklės, o švietimas – procesas, kurio pagalba visuomenė lavina savo gebėjimus ir gilina žinias. Teisė ir švietimas susieti, remiantis tuo, kad abu būtini visuomenei tinkamai funkcionuot, sujungus šiuos du procesus, visuomenei suteikiam žinių, kurias jie gali pritaikyti praktiniame... [toliau žr. visą tekstą]Thesis: The assumption of legal education in modern media. Legal education is an actual problem nowadays. Various projects which could enlarge the legal knowledge of the society are established and especially at schools. But it is still a question, in which way it is possible to represent this kind of information to that part of society, which is older and is out of the process of education. This element is often working people, taking care of their families and not tends to be interested in education. One of ways to introduce this group with newest information is media. The purpose of this paper is to ascertain possibilities of legal education through one of modern media types – social advertising. To achieve this objective, following tasks are dispensed: discussing the conception of legal education; revealing the social functionality of modern media; creating methodology of research, which helps to identify possibilities of legal education through social advertising; finding out the practical appliance of the information of legal education obtained from social advertisements. In the abstract part concepts of law and education are being analysed. Explanation given, that law is the set of rules of behaviour, common to all the members of society, and education is a process, in which society develops its abilities and exacerbates knowledge. Law and education are related, with reference to the fact, that both are essential for the proper functioning of society. While... [to full text]
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Holmqvist, Johan, and Dennis Nilsson. "Accepting a personalized advert – A Swedish study of the public’s opinion." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10459.
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In recent years there has been an increase in attempts to further increase the efficiency with which advertisement help drive sales. The attempts have largely focused on personalizing adverts to make sure that every person that sees an advert has an interest in it. In order to make the adverts personal, a company needs information about their customer. This is a controversial subject and has as such become a hot topic in Sweden and cause for debate. The thesis reports on our research of what the general Swedish public feel about disclosing personal information. To do this we perform a survey totalling 107 responses and come to a conclusion that there is a need for transparency amongst companies in order for the advertisement to work efficiently.På senare år har man försökt sig på att effektivisera annonsering. Mestadels har dessa försök fokuserat på att rikta annonser mot enskilda personer, och på så sätt säkerställa att personen har ett intresse av annonsen. För att man ska ha möjligheten att personifiera en annons så behöver företaget information om konsumenten. Detta är en aning kontroversiellt och har dragit till sig en hel del uppmärksamhet i Sverige. Denna forskningsrapport fokuserar på vad den Svenska befolkningen anser om att dela med sig av sin personliga information. Vi har genomfört detta med hjälp av en enkätundersökning som 107 människor deltog i. Tillsammans kom vi fram till att det framför allt behövs genomskinlighet från företagen som använder sig utav personlig information, för att annonseringen ska fungera så bra som möjligt.
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Gutkovaitė, Ieva. "Krikščioniškieji simboliai reklaminėse kampanijose ir visuomenės reakcijos: 2006 – 2013M. Lietuvos, JK ir JAV atvejai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140610_084754-89346.
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Magistrantūros studijų baigiamojo darbo objektas – tai 2006 – 2013 m. Lietuvos, Jungtinės Karalystės ir Jungtinių Amerikos Valstijų, tiek komercinės, tiek socialinės reklamos, kuriose panaudoti krikščioniškieji simboliai. Tyrime siekiama palyginti kaip šis reiškinys yra išplitęs ir vertinamas, kokie panašumai ir skirtumai atsiskleidžia tiriamų šalių atvejuose. Tyrimo dėmesys sutelkiamas į veiksmo ir atoveiksmio santykį, kuomet, šiuo atveju, reklamos koncepcija paskatina diskusijas viešoje erdvėje. Todėl šiam reiškiniui tirti, taikoma mokslinės literatūros ir šaltinių analizė bei du skirtingi empirinio tyrimo metodai: 1. semiotinė ir vizualinė reklamų, kuriuose panaudoti krikščioniški simboliai, kokybinė turinio analizė; ir 2. internetinės žiniasklaidos pranešimų kiekybinė ir kokybinė turinio analizė.
Teorinėje darbo dalyje, analizuojama vartotojiškos visuomenės samprata ir reklamos reikšmė jos kontekste; nagrinėjama krikščioniškųjų simbolių vaizdavimo istorija bei reklamos, kaip viešosios komunikacijos priemonės kontrolės mechanizmai: kaip ir kas reguliuoja jų turinį, kokios interesų grupės formuojasi. Taip pat analizuojama žiniasklaidos reikšmė šiuolaikiniame kontekste.
Darbe atliekama atrinktų reklamų semiotinė bei vizualinė analizė. Analizuojama kaip tiriamos reklamos komunikuoja per tekstą ir vaizdą.
Darbe taip pat atliekama kiekybinė ir kokybinė internetinės žiniasklaidos pranešimų analizė: atrenkami ir nagrinėjami tekstai, kuriuose išsakomos įvairių socialinių grupių... [toliau žr. visą tekstą]In this masters degree thesis - 'Christian symbols in advertising campaigns and reactions in the societies: period 2006 – 2013, Lithuania, the UK and the USA', the phenomenon of using the Christian symbols in advertising is investigated by comparison of case studies (period 2006 - 2013) of Lithuania, the United Kingdom, and the United States of America. The purpose of the study is to determine how this phenomenon is seen, understood and spread in the respective societies. The study is based on research on the relation between cause and effect in the public media, caused by said advertising campaigns. Therefore, theoretical framework and two different empirical methods are employed: (1) advertisement content semiotic and visual analysis; (2) and the quantitative and qualitative content analysis of publications by major internet publishers.
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Acarlar, Gizem. "Factors Influencing Applicant Attraction To Job Openings." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608486/index.pdf.
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The main purpose of the present study was to explore the effects of characteristics of information given in a job advertisement (amount of information and the specificity of the information) on the potential applicants&rsquowillingness to apply to the job opening with the mediating roles of credibility of and satisfaction from the information, and attraction to the organization. In addition to that, the factors affecting the decision of the applicants to apply for the job posted such as application modes (internet, by hand in the same city the applicant lives, by hand in a different city than the applicant lives), different selection methods (interview, personality test, knowledge test), and personality characteristics (goal orientation and self-efficacy) were investigated. The study was conducted in three phases. In the first phase, one hundred and seven Middle East Technical University (METU) students were used to decide between two alternatives of goal orientation and two self-efficacy scales, which were translated into Turkish and adapted for the current study, to be used in the main study by determining the validity and reliabilities of the scales. The second phase was the manipulation check, conducted to test the clarity and meaningfulness of the newly developed job advertisements and questions related to the research hypotheses. Thirty-two METU students were used for the second phase. The final phase was the main study. One hundred and fifty four METU students from Electrical and Electronics Department were used to examine the hypotheses of the study.The students were randomly assigned to the three different versions of job advertisement. Additionally, a questionnaire package was given to each participant. The results supported most of the main hypotheses and the proposed model except for the mediating effect of satisfaction. Advertisement type affected the willingness to apply to the job of potential applicant and this relation was mediated by credibility and credibility was mediated by attractiveness to the organization. A main effect of application mode was found for change in application decision, but no interaction was found between application mode and different attraction levels. Goal orientation found to be affecting applicants&rsquo
decision change for different selection methods. Self-efficacy failed to predict decision change for application for different selection methods. Results are discussed along with the strengths and limitations of the study and suggestions for future research.
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Uhr, Aksel, and Vilgot Holdar. "Attityd och beteende bland internetanvändare gällande personliginformationsdelning och personligt riktadeannonser : Hur ser skillnaden ut och vad påverkar detta?" Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446409.
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Mängden datainsamling växer snabbt i dagens informationssamhälle. I takt med attwebbinnehavare samlar in allt mer personlig information om internetanvändare, harkontroverser om integritet och negativa attityder uppkommit. Trots dessa kontroverser hartidigare forskning visat att internetanvändare tenderar att ignorera försiktighetsåtgärder för attskydda deras integritet. Denna skillnad mellan attityd och beteende beskrivs som "the privacyparadox". Syftet med denna studie är att undersöka “the privacy paradox” och de faktorersom påverkar fenomenen med avseende på personligt riktad annonsering. En konceptuellmodell med olika relationer konstruerades, baserat på tidigare forskning. Komponenterna imodellen inkluderade följande faktorer: tillit, upplevd risk, generell integritetsoro, upplevdfördel, avsett beteende och faktiskt beteende. För att utvärdera modellen genomfördes enenkätstudie (N = 107). Den insamlade datans resultat analyserades med hjälp av univariatstatistik, bivariat statistik och i slutändan användes PLS-SEM-metoder för multivariatstatistik. Resultaten bevisade att det finns en påtaglig skillnad mellan internetanvändareuttryckta attityd och beteende, vilket inte kunde förklaras av demografiska variabler.Dessutom visade resultaten att påverkansfaktorerna hade en positiv effekt på attityd ochbeteende. Genom att tolka dessa resultat drog vi slutsatsen att upplevd risk och tillit har enpositiv effekt på generell integritetsoro. Följaktligen har integritetsoro och upplevd fördel enpositiv effekt på avsett beteende, vilket i sin tur har en positiv effekt på faktiskt beteende.The amount of data collection is growing rapidly in today’s information society. As thecollection of personal information by web holders increases, controversies about privacy andnegative attitudes have occurred among web users. Despite this, previous research has shownthat web users tend to ignore precautions in order to protect their privacy. This differencebetween attitude and behavior is described as “the privacy paradox”. The aim of this study isto investigate the privacy paradox and the influencing factors of the phenomena, with regardsto personally targeted advertisement. A conceptual model with various relationships wasconstructed, based on previous research. Components of the model included the followingfactors: trust, perceived risk, privacy concerns, perceived benefits, behavioral intention andactual behavior. In order to evaluate the model, a survey was conducted (N = 107). Thesurvey’s results were analyzed by using univariate statistics, bivariate statistics and ultimatelyPLS-SEM methods were applied for the multivariate statistics. The results proved that thereis indeed a difference between web user’s expressed attitude and behavior, which could notbe explained by demographic variables. Furthermore, the results indicated that theinfluencing factors had a positive effect on attitude and behavior. By interpreting theseresults, we concluded that perceived risk and trust have a positive effect on privacy concerns.Furthermore, privacy concerns and perceived benefits have a positive effect on behavioralintention, which in turn has a positive effect on actual behavior.
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Putz, Daniel Robert. "Spam on the phone - VoIP and its biggest weakness : Studies about the users’ willingness to offer personal information in order to avoid VoIP spam." Thesis, Växjö University, School of Mathematics and Systems Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1393.
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It is very probable that VoIP will soon replace the ordinary telephone. Beside all advantages of the digital voice-connection it is linked to the danger of spam on the telephone. A lot of approaches have been developed to solve the problem of VoIP spam. Because some of these solutions are based on access to personal information of its users, a broad discussion about the best and most ethical approach has started.
This thesis analyzes the users’ point of view towards the VoIP spam problem and the extent of users’ willingness to offer private information in order to avoid VoIP spam. It presents results from a qualitative and a quantitative research as well as approaches for a most realistic- and most promising VoIP solution. These new approaches are based on the results of the research.
The main points of the results showed that users were not willing to offer private information to companies and that they were not willing to pay any amount of money for VoIP spam solutions. Users held governmental organisations and telephone operators responsible for finding a solution against VoIP spam.
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Erzmoneit, Hanna, and Caroline Thisell. "It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76348.
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Purpose: The purpose of this paper was to extend the understanding of content marketing, content characteristics and its effects on attitudes towards the advertisement and advertising value on social networking sites. Methodology: This study had an explanatory research design with a quantitative research approach. The data used in this study was gathered through an online questionnaire. Conclusion: The results of this study shows that there is a difference between different SNS and the effects that arises from different content characteristics in SNS advertisements. Different SNS can not be treated the same, these differences need to be addressed when communicating and creating advertisements and when being present on different SNS. Implications: This study contributed to the field by providing additional information on how advertising value is affected by attitudes towards the advertisement. The results of this study also show what effect the different content characteristics have on affective and cognitive responses, and gives information regarding what type of content marketers should emphasize, depending on which of the two SNS investigated in this study they are currently operating on.
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Maleček, Václav. "Software pro správu reklamních ploch v tiskovinách." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235923.
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This master's thesis describes development of information system for management of printed paper advertisements, including the problem description, definition of requirements, design, implementation and discussion of planned extensions. During design and implementation, special attention was paid to intuitive and easy user interface. System is programmed in Java language. Hibernate is used for data persistence. Graphical user interface makes use of the Swing framework. MySQL is used as the database system.
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Mekui, Flora. "Réception des publicités des marques allemandes en France et celle des marques françaises en Allemagne : essai sur l'évolution des stéréotypes dans le secteur automobile." Thesis, Université Clermont Auvergne (2017-2020), 2017. http://www.theses.fr/2017CLFAL020/document.
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Cette recherche en Sciences de l’Information et de la Communication a pour objectif d’analyser l’influence de la culture sur la production et la réception des publicités télévisées des marques automobiles françaises en Allemagne et celle des marques automobiles allemandes en France. Pour répondre à cette question de recherche, nous nous sommes inspirées de deux principales études sur les différences culturelles. La première nous vient d’Edward T. Hall qui a distingué les cultures en fonction que celles-ci appartiennent aux pays à contexte riche ou aux pays à contexte pauvre. La deuxième étude concerne l’approche culturelle de Hofstede sur laquelle nous prenons appui sur l’indice de collectivisme et d’individualisme ainsi que l’indice de masculinité et de féminité comme guide de lecture explicatif des différences culturelles entre la France et l’Allemagne. Notre travail a été décliné en deux grandes parties : la production et la réception. A travers l’analyse de contenu des publicités au niveau transnational et local (message, personnages, lieux d’actions, stéréotypes), nous avons mis en évidence deux résultats qui attestent de l’influence de la culture du pays d’origine de la marque et celle du pays de diffusion de la publicité sur la production. Du côté de la réception, trois résultats nous sont apparus au terme d’une enquête qualitative par questionnaire, auprès d’un échantillon d’étudiants français et allemands. Les premiers confirment l’impact de la culture sur la réception, les seconds soutiennent l’homogénéisation du discours publicitaire, c’est-à-dire la conception d’un consommateur unique. Enfin, les derniers ressortent l’influence de la culture du pays d’origine sur l’attitude envers l’annonce et la marqueThis research aims to analyze the influence of culture on the production and reception of television advertisements of French automobile brands in Germany, and that of German automobile brands in France. To answer this research question, we were inspired by two main studies on cultural differences: Edward T. Hall’s high and low context cultural factors and two of Hofstede's cultural dimensions, masculinity-femininity and collectivism-individualism. To answer our research question, we divided our research into two main parts: production and reception. For the production, we made a discourse analysis of the advertisements at the transnational and local level (message, characters, places of action, stereotypes). We found two results that attest to the influence of the culture of the brand's country of origin and that of the country where the advertisement will be televised. For the reception analysis, we established a qualitative survey of a sample of French and German students, three results appeared. The first ones confirm the impact of culture on reception. The second supports the homogenization of advertising discourse, that is to say the conception of a single consumer. And the third reflects the influence of the culture of the country of origin on the attitude towards the advertisement and the brand
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Jonsson, Robert, and Kees Toor. "Sitt kvar, snart kan du välja din reklam : En kvalitativ studie om tittarnas attityder till valbart reklaminnehåll på webb-TV." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-17092.
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Denna C-uppsats undersöker om tittarens attityder till marknadsföring på webb-TV kan förändras av en interaktiv tjänst som ger möjligheten att välja de reklamfilmer som ska presenteras. För att skaffa information använde vi oss av en empirisk studie som involverade fokusgruppsintervjuer med erfarna deltagare. Studien är därför baserad på respondenternas tidigare kunskap av webb-TV för att kunna jämföra dessa mot den nya experimentella implementerade tjänsten. Efter studien har vi funnit att attitydförändringar verkar har inträffat: Majoriteten av tittarna tycker att en valbar reklamtjänst skulle öka tittarupplevelsen till det bättre. Dock tycker en minoritet att valet leder till ett ytterligare moment som bedöms vara för tidskrävande.This c-level paper examines if viewers' attitudes towards advertisement may be influenced with an optional service that makes it possible to choose on which commercials will get presented while watching Web TV. To gather information, we used an empirical study that involved focus group interviews with experienced participants. The study is therefore based on respondents' previous knowledge of online video in order to compare these against the new experimentally implemented service. After the study we have found that attitude change seems to have occurred: The majority of viewers believe that a selectable advertising service would increase the viewing experience for the better. However, a minority thinks that it could lead to an additional step for user’s choice, which can be judged to be too time-consuming.
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Hoekstra, Anne-Lotte. "Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-272105.
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The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. Billions of people all over the world tap into the various services and products that have sprung from this information technology revolution. While these products and services have undisputedly enabled incredible features that previous generations could only have dreamt of, it might be time to take a step back and analyze the various aspects of some of these products and services in terms of their societal value and business models. Many of the social media platforms that exist today promise a free access to content and information, and the world has grown so accustomed to this, that the dynamics behind this promise of free access are often overlooked. Data from users is being collected on social media platforms and sold to interested parties like advertisers, who in turn can create customized and targeted ads that will be displayed on these same social media platforms. This is the simple exchange that fuels the advertisement-based business models of many of these platforms. Awareness and understanding around the workings of this business model is growing, but it seems interesting to illustrate a better picture of what implications these business models fueled by data have on our society. Specifically, this research aimed at answering the question: What are the implications of the advertisement-based business model of YouTube in relation to the 2016 presidential elections of the United States? Through an extensive literature review, as well as a case study analysis, this research reported various implications of the business model of YouTube that were discussed both in light of their relevance to the specific political event mentioned in the research question, as well as in light of larger overarching institutions like democracy.Informationsteknologirevolutionen har förändrat världsekonomin helt. Denna industri som har revolutionerat många aspekter av det sociala livet, skapat en otrolig mängd arbetstillfällen och genererat en enorm mängd rikedom har vuxit exponentiellt snabbt sedan början av detta århundrade. Miljarder människor över hela världen utnyttjar de olika tjänsterna och produkterna som härrör från denna informationsteknologirevolution. Även om dessa produkter och tjänster otvivelaktigt har möjliggjort otroliga funktioner som tidigare generationer bara kunde ha drömt om, kan det vara dags att ta ett steg tillbaka och analysera de olika aspekterna av vissa av dessa produkter och tjänster när det gäller deras samhällsvärde och affärsmodeller. Många av de sociala medieplattformarna som finns idag lovar en fri tillgång till innehåll och information, och världen har blivit så vana vid detta att dynamiken bakom detta löfte om fri tillgång ofta förbises. Data från användare samlas in på sociala medieplattformar och säljs till intresserade parter som annonsörer, som i sin tur kan skapa anpassade och riktade annonser som kommer att visas på samma sociala medieplattformar. Detta är det enkla utbytet som drivs av reklambaserade affärsmodeller för många av dessa plattformar. Medvetenhet och förståelse kring hur denna affärsmodell fungerar växer, men det verkar intressant att illustrera en bättre bild av vilka konsekvenser dessa affärsmodeller drivs av data har på vårt samhälle. Specifikt denna forskning syftar till att besvara frågan: Vilka är konsekvenserna av den annonsbaserade affärsmodellen för Youtube i samband med USA: s presidentval 2016? Genom en omfattande litteraturöversikt, såväl som en fallstudieanalys, rapporterade denna forskning olika implikationer av affärsmodellen på Youtube som diskuterades både mot bakgrund av deras relevans för den specifika politiska händelsen som nämns i forskningsfrågan, liksom i ljuset av större övergripande institutioner som demokrati.
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Almqvist, Daniel, and Magnus Jansson. "Förbättrat informationsflöde med hjälp av Augmented Reality." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177463.
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Augmented Reality är en teknik för att förstärka verkligheten, där digitala objekt placeras framför bilder eller liknande genom att använda kameran på den mobila enhet. Eftersom det finns flera olika metoder att använda Augmented Reality-tekniken har undersökningar och efterforskningar inom området gjorts. Ett exempel på ett område där denna teknik går att använda är reklam. Reklam är något som alla dagligen möts av, men oftast kan ses som tråkiga eller är något många inte lägger märke till. Genom en Augmented Reality prototyp kan användaren registrera respektive mönster eller tal och hämta nödvändig data från en databas. Sedan skapas en interaktiv händelse som visar informationen på ett unikt sätt, där alla, även de funktionshindrade kan ta del av den information de oftast saknar. Denna interaktiva händelse ger även liv till de tidigare tråkiga reklam- eller informationsaffischer. Resultatet av rapporten är en prototyp på mobila plattformen Android som använder Augmented Reality-tekniken och har många funktioner. Den kan acceptera röstigenkänning för att registrera det som talas in och utifrån specifika nyckelord kan prototypen ge information om nyckelordet. Testningen av denna prototyp visar att många är positiva i användningen av prototypen och ser det som ett intressant sätt att få ut informationen. Personerna som har testat prototypen kan tänka sig att använda prototypen själva för att få ut sin egna reklam på ett unikt och lockande sätt.Augmented Reality is a technology where an object is introduced in front of a picture or a similar media using the camera on a mobile device. There are several different ways to use the Augmented Reality technology, research in the field has therefore been made. An example of an area where the technology can be used is advertisement. Since advertisement is something everyone is confronted with daily, but usually the advertisement can be seen as boring or is something many do not even notice. Through a Augmented Reality prototype, users can register both patterns and speech and get the required data from a database. It can create an interactive event that displays the information in a unique way, where everyone, even people with disabilities can take part of the information they usually can not take part of. This interactive event gives life to the previously tedious advertisement or information posters. The result of the report is a prototype on the mobile platform Android using Augmented Reality technology and the prototype has many features. It can use voice recognition and keywords to access additional information about the keyword. The testing of this prototype shows that many are in favour of the use of the prototype and they see it as an interesting way to get the information. That is why they are willing use the application themselves to get their own advertising in a unique and appealing way.
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Daniel, Petr. "Marketingová strategie podpory prodeje zboží a služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223669.
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The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Navrátilová, Petra. "Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376775.
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Master´s thesis is focus on problems of marketing research, especially contentment of customers. The analyse of satisfaction of customers is focus on two important segments – final customers and distributors. Subject of this work is research of satisfactory these client´s segments. Their comments have major effect on quality and structure of publishing books for customers.
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Teichert, T., D. Hardeck, Y. Liu, and Rohitkumar Trivedi. "How to Implement Informational and Emotional Appeals in Print Advertisements: A Framework for Choosing Ad Appeals Based on Advertisers' Objectives and Targeted Demographics." 2017. http://hdl.handle.net/10454/15643.
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YesAdvertising nudges consumers along several steps to purchase, and each step necessitates that advertisers set different objectives and message strategy. This study offers a framework for the appropriate choice of advertising appeals based on advertisers’ objectives and target group demographics. The study differentiates magazine advertisements’ effects for five marketing objectives along the hierarchy-of-effect model, while accounting for moderating effects of age and gender. Results show that emotional appeals are superior to informational appeals for most marketing objectives, but not for achieving integration into the evoked set. Consumers’ age and gender significantly influence the effects of advertising appeals and reveal interaction effects.
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Li, Chia-Yun, and 李家芸. "The effect of advertisement source, advertisement appeal and information seeking on advertisement by using mobile media." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34712146395168638124.
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碩士義守大學
管理研究所碩士班
95
The technology nowadays is developed fast, marketers have a lot different choices for communication tools. Marketers need to understand tool’s characteristics more and get know what kind of consumer they approach. Although using mobile phone is popular in Taiwan, to receive advertisement by this media is under-research and under-discussed. This study attempts to invesgate the effects of advertisement source (network users or official company), advertisement appeal (rational or emotional) and information seeking way (active or passive) on advertisement and uses the involvement of mobile phone as an intervening variable. Two hundred and ninty two graduate and undergraduate students participated in the experiment. The experimental results showed that: (1) The influence of official company on advertisement was more significant than net work users. (2) When the advertisement was made by network users, the influence of rational appeal on advertisement effect was more significant than emotional appeal. (3) The influence of the way consumer seeking information on advertisement effect was not significant. (4) After seeing the experiment advertisement, the high-involvement mobile phone users had more purchase intention and action then the low-involvement.
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Liao, Che-hui, and 廖哲輝. "The Internet Advertisement Technology with User Information." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/11836134970464977156.
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碩士南華大學
資訊管理學研究所
94
In recent years, the internet advertisement is an important application in the area of E-commerce. However, the Click Through Rate (CTR) of the traditional internet advertisement is very low. In addition, the traditional internet advertisement just offers one-way advertisement. That is, it only selects the advertisement at random. In this way, there is not any relationship between the user and the operating environment of advertisement. So the user perhaps will not be interested (even may be repugnant) in the advertisement that he (or she) has received. This paper proposes a User Information Internet Advertisement (UIIA) model, which is a new and promising advertisement technology. According to the visitor''s relevant information (e.g., visitor''s need, taste, use habit, and so on), UIIA begins to classify and filter the advertisement content, and then offers the correct advertisement to the visitor. The UIIA technology enables the advertisement content to match with visitor''s taste and demand. Obviously, it can significantly improve CTR. The paper also provides solution methods for the issues such as right of privacy and efficiency.
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WU, STEVEN, and 吳銘鈞. "INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/01308169567681521760.
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碩士國立交通大學
管理科學研究所
84
This study''s primary objective was to obtain informationabout Taiwan network consumers'' attitudes toward various servicesand goods advertised on the Internet. Over 403 consumers ranked the importance of 25 informationcues utilized in advertisements for a range of services andgoods. As between goods and services, there is little differencein the general categories of information consumers seek inInternet advertisements. However, results suggest that the"professional" factor is more important in advertising servicesthan goods. Also, for married people or consumers who work foreducation/ others "safety" ranks as more important considerationin service advertisements than in goods advertisements.
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Paulson, Lance D. "Analysis of pharmacy product information in community pharmacy newspaper advertisements." 1990. http://catalog.hathitrust.org/api/volumes/oclc/23025390.html.
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Weng, Wen-di, and 翁文笛. "Time trends and advertising presentation of information security advertisement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/57494826642082094613.
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碩士國立中山大學
傳播管理研究所
93
There are many studies about information security, but merely limited in the technologic and managerial fields. The purpose of this research is to discover information security advertisement in two ways – the time trends and the advertising presentation. The research uses the content analysis with four variances – time, category of products, type of enterprises, and targeted customers to analyze information security advertisement on computer magazines in the past ten years (1994~2003). According to research findings, there are some obvious changes in category of product, appeal strategy, amount of advertising message, topic reply and brand image in time trends. On the other hand, picture-headline effect, proportion structure, appeal strategy, presentation type, and brand image have apparent differences in advertising presentation. It can be concluded to eight findings from research results: 1.”product” is always the main marketing objective; 2.advertising presentation is from ration to emotion; 3.follow the “product life period” and “advertising strategy” rule; 4.the amount of topic reply has gradually decreased; 5.different advertising purposes have different advertising presentation; 6.“expression of safety” is primary objective; 7.huge amounts of image usage; 8.the amount of advertising messages in information security advertisement is more than other types of advertisements.
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Tu, E.-min, and 凃宜旻. "Building a Internet Advertisement Information System Framework using Web Services." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/97340490898012209372.
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碩士南華大學
資訊管理學研究所
96
In recent years, the network technology progresses fast, information which people need increases day by day. It is fantastic if industries and companies make a good use of Internet to advertise. However, the traditional Internet advertisements such as mobile phone, E-mails or pup-up ads , are still in the state of chaos, and lack of a central union system, customers may be easily confused and ignore these ads. In order to solve the problem of low click through rate (CTR), and to arrest customers'' interests, this paper proposes a Internet Advertisement Information System（IAIS）to build a trustful and efficient advertising central system to combine information from different industries and companies. IAIS builds an information system to act as a complete platform. When users start to search, the information center will connect related industries or companies rapidly, and offers the information which matches the users'' taste and demand. In addition, IAIS provides a solution to increase the CTR of Internet advertisement.
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Wang, Feng-Yi, and 王鳳儀. "Gender Differences in Information Processing: Male and Female Responses to Print Advertisements." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/22997052773018424536.
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碩士國立臺北大學
企業管理學系
94
Recently, a number of studies have attempted to delineate the fundamental similarities and differences between the sexes for market segmentation. This study summarizes the academic marketing and social psychology literature concerning gender social role and sex differences in information processing. Most of the observed gender differences such as male focus on agentic messages and few salient attributes, and female focus on communal elements and generic interrelationships can be explained by such a sex-role socialization and elaboration dichotomy. Moreover, this research studies how men and women respond to different types of print advertisements. In this study, how gender differ advertising effects for each ad type is expounded by MANOVA analysis. Across a variety of print advertisements, the results show that women have superior affect (attitudes toward the ad and attitudes toward the brand) and purchase intent toward the harmonious and category-oriented advertisements, whereas men have superior affect and purchase intent toward the comparative and attribute-oriented ones. This pattern of results will provide advertising strategy perspectives: while the target audience is female, appeals consisting of natural, lenient, and peaceful and copies featuring common themes of the product category may be very effective. However, while targeting a predominantly male audience, strategies engaging in brand comparisons and advertising styles bringing out the distinctive or unique features may work.
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Rui, Huaxia. "Essays on the economics of information systems in the mobile era." Thesis, 2012. http://hdl.handle.net/2152/26081.
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In recent years, mobility empowered by smart phones, tablets and numerous applications running on those mobile devices is transforming the way people live and work in the digital age. Innovations and new business models are emerging that take advantages of this rise of mobile computing. Despite tremendous opportunities promised by the transition to mobility, challenges exist before its full potential can be realized by society as well as by companies. For example, the spread of real-time targeting technologies in mobile display advertising creates a new challenge of how to efficiently allocate countless categories of advertising opportunities, or impressions, in real time. For another example, social broadcasting networks such as Twitter in the U.S. and "Weibo" in China are making it extremely convenient for consumers to spread word-of-mouth (WOM) among them, which both poses new challenges and offers new opportunities to companies wishing to harness the power of consumer WOM. The dissertation contains three essays exploring those issues. In the first essay, the concept of "smart market" for impression allocation is proposed, which emphasizes allocation contingent on uncertain supply and promotes coordination among advertisers across impression categories. A new theory is developed to solve the complicated optimization problem, which leads to a "decomposition and standardization" algorithm. In the second essay, I investigated whether and how Twitter WOM affects movie sales by estimating a dynamic panel data model using publicly available data and well-known machine learning algorithms. I found that chatter on Twitter does matter; however, the magnitude and direction of the effect depends on whom the WOM is from and what the WOM is about. The findings provide new perspectives to understand the effect of WOM on product sales and have important managerial implications. The third essay examines the possibility of designing social-broadcasting-based business intelligence (BI) systems that utilizes real-time information extracted from social broadcasting networks with text mining techniques. A new framework is proposed for this purpose and a Twitter-based BI system is designed and implemented that forecasts movie box office revenues during the opening weekend and daily revenue four weeks after the release of a movie. Preliminary results suggest that social-broadcasting-based BI systems have great potential and are worth exploring by both researchers and practitioners.text
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徐怡華. "Effects of Network Transmission Rate and Information Presentation on Advertisement Effectiveness." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/67539537920944221780.
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碩士國立中正大學
資訊管理研究所
86
The effect of advertisement(Ad) on consumers'' attitudes and purchase intention(PI) has been well studied in marketing literature .However, the advent of Intranet commerce has bolstered new Ad opportunities on the one hand, and complicated the study of Ad effects under the new communication medium, on the other. Currently, almost all related studies have focused on the positive effect of Intteret Ad ,and meanwhile, neglect the possible adverse effect of it under network congestion. This research intends to discover whether the Ad could function as expected given a slow-moving Interet, and if the customers'' PI would thereby drop significantly. Moreover, when a slow network is present, the method of presenting images is likely to affect Ad effectiveness. On the empirical side, we will design a 2×2 factorial experiment to confirm a set of hypotheses on the relationship between various variables that are derived from our theoretical model. The field experiment is to be conducted on Taiwan''s Intranet with real consumers to achieve realism. To the extent that Intranet Ad is a variant of traditional Ads, we will employ the Dual Mediation Hypothesis theory to model the interaction of technical factors(i.e. involvement and prior product experiment), and their effect on Ad effectiveness, including Ad cognitive, brand cognitive, Ad attitude, brand attitude, and PI. The results of this study indicated that network transmission rate indeed influences Ad effectiveness.
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Yang, Hsin Yu, and 楊心伃. "Content Analysis of Health Claims and Information of Health Food Advertisements in Magazines." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66435924434487494781.
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碩士長庚大學
醫務管理學研究所
97
The study tried to analyze the health-related content in magazine advertisements, and analyze the difference of the advertisements with health food permit and the advertisements without health food permit. In this study, health-related content is defined as nutritional information, health claim, and disease risk communication. There are three purposes in the study. First is analyzing the nutritional information in two different kinds of health food advertisements. Second is analyzing the health claim in two different kinds of health food advertisements. Third is analyzing the disease risk communication in two different kinds of health food advertisements. This study chooses the advertisements from health magazines from 2004 to 2006. The total number of advertisement is 1005. The study discovered that there are more nutritional information contents in advertisements without health food permit. There are more health claim contents in advertisements with health food permit. There are more disease risk communication contents in advertisements with health food permit. The study provides some suggestions to The Department of Health. Firstly, set up new regulations to limit the health-related content in health food advertisements. Secondly, re-review the regulations of health claim. Finally, enhance the public’s media literacy.
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Chang, Wan-ling, and 張婉玲. "A Study of Information Management in Chinese Advertisements from the Application of Presuppositions." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/22496942294509545998.
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碩士國立清華大學
語言學研究所
89
Presupposition plays a basic and important role in people’s daily communication. Because presupposed content is taken for granted by communicators, communication can be effective and economical. However, presupposition can be viewed as a strategy if a speaker, with special intention, employs its characteristics, i.e. implicit, subjectivity, variety, and non-controversy, and conveys the presupposed information to the listener. Taking Chinese advertisements for example, we’ll analyze the application and the effects of presupposition both from the standpoints of advertisers and readers. Other related information of assertion and implication will be discussed in the study. From the standpoint of advertisers, the presupposed contents they employ the most are the existential presupposition, factive presupposition, belief presupposition, and state presupposition, which are fit for the psychological process of consuming. According to the classifications of presupposition triggers collected by Levinson (1983), different contents of presupposed information are often triggered through certain lexical items or sentence structures. Advertisers also relate presupposition and assertion directly or indirectly. If the relation tends to be indirect, it is more important to convey information by implication. Advertisers may also utilize the asymmetry between the presupposed part and felicity condition of the asserted part. It creates a fun effect that readers do not expect beforehand, and thus increases the attraction of advertisements. From the standpoint of readers, through the questionnaire, readers perceive presupposed or asserted information with similar degree, but challenge them with significant differences. Therefore, advertisers can employ the presupposition to convey intended messages because of its high perception and low suspicion. The perception of implicated information is the most difficult because of readers’ experience and world knowledge. Except for state presupposition, readers perceive the other three presupposed contents with similar degree but challenge fact presupposition the most. Readers’ responses to presupposition, assertion, and implication vary with the relation between presupposition and assertion in advertisements. However, readers’ responses to perceiving information do not vary with gender or advertisements with different gender-tendency. However, females tend to challenge information less than males. It is obvious that the way of presenting presupposition and assertion is the main factor that will affect readers’ responses to information. Finally, from the attractive effects of advertisements, it is found that females usually view advertisements as attractive. And the advertisements with indirect relation between presupposition and assertion are regarded as more attractive than those with direct relation. The phenomenon seems to have some kind of connection with readers’ responses to information.