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Books on the topic 'Informational Advertisements'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

MacInnis, Deborah J. Information processing from advertisements: Toward an integrative framework. Cambridge, Mass: Marketing Science Institute, 1990.

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2

MacInnis, Deborah J. Information processing from advertisements: Toward an integrative framework. Cambridge, Mass: Marketing Science Institute, 1990.

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3

Florin, Bo, Patrick Vonderau, and Yvonne Zimmermann. Advertising and the Transformation of Screen Cultures. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153.

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.

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4

Bailey, Nick. The deregulated private rented sector in four Scottish cities1987-1994: An analysis of information from published advertisements : a report to Scottish Homes. Edinburgh: Scottish Homes, Research and Innovation Services, 1996.

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5

Morozova, Tat'yana, and Viktoriya Malickaya. International Financial Reporting Standards: tangible and intangible assets. Application practice. ru: INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1836225.

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The textbook contains a structured presentation of the Conceptual Framework for the presentation of financial statements, IFRS (IAS) 16 "Fixed Assets", IFRS (IAS) 2 "Inventories", IFRS (IAS) 40 "Investment Property", IFRS (IAS) 38 "Intangible Assets", IFRS (IFRS) 5 "Non-current Assets held for Sale and Discontinued operations". Fragments of information disclosure in financial statements in accordance with IFRS of more than 50 Russian and foreign companies are given. The choice of financial statements of companies is solely a subjective judgment of the textbook authors, is aimed at explaining certain provisions of IFRS and is not an advertisement or popularization of individual business entities. In the text of the textbook, examples are divided into examples - practice of application; examples - professional judgment; examples-explanations; examples - disclosure of information. At the end of each paragraph, self-examination questions and tests are presented, which help to structure theoretical knowledge and pay attention to the most significant information blocks of IFRS. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in bachelor's and master's degree courses 38.03.01 "Economics" and 38.04.08 "Finance and Credit".

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6

Trading, Great Britain Office of Fair. The World's Fair Limited and Marcus Publishing plc: Refusal to publish advertisements which contain certain price information : a report by the Director General of Fair Trading on two investigations under section 3 of the Competition Act 1980. [London]: Office of Fair Trading, 1987.

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7

India. Law relating to drugs and cosmetics: Containing Drugs & Cosmetics Act, 1940, Drugs and Cosmetics rules, 1945 alongwith Drugs (Prices Control) Order, 2013, National Pharmaceuticals Pricing Policy, 2012 (NPPP-2012), Pharmacy Act, 1948, Poisons Act, 1919, Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and other allied acts, rules etc, with information on herbal formulations, cosmetics and extracts, etc. 2nd ed. Delhi: Eastern Book Company, 2013.

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8

Loughborough: 1966 municipal tenants handbook : includes local information, photographs and advertisements. Loughborough: Reprint, 2001.

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9

Jaworski, Bernard J., and Debrah J. MacInnis. Information Processing from Advertisements: Toward an Integrative Theory (Working Paper, Report No 90-100). Gamomc'emloba "Kabadoni", 1990.

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10

Zackula, Eric S. An information processing approach to context effects on recall and recognition of magazine advertisements. 1994.

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11

Velick, Robert. Mr. Information Newsletters Professionals Journals Magazines and Newspapers Which Carry Advertisements for Employment Vacancies Abroad. Mr Information, 1986.

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12

News, Business and Public Information: Advertisements and Announcements in Dutch and Flemish Newspapers, 1620-1675. BRILL, 2020.

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13

Stole, Inger L. The Initial Year of the Advertising Council. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037122.003.0004.

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This chapter looks at the strategizing and planning efforts that went into the Advertising Council. It outlines the Council’s organizational setup and its working relationship with the government’s Office of War Information (OWI) during its first year of existence. It also presents the Council’s criteria for accepting the government’s domestic information campaigns and how individual campaigns were prepared and implemented in actual advertisements. By providing their services to the government through the Council at no charge, advertisers hoped to impress upon the American people that theirs was a patriotic institution helping the war effort. The chapter concludes with a discourse regarding the advertisers’ victory in the battle to keep advertising a tax-deductible expense for business.

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14

Green, Donald P., Allison J. Carnegie, and Joel Middleton. Political Communication. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.022.

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In an effort to overcome the limitations of survey research and lab experimentation, researchers studying the effects of communication have increasingly turned to field experimentation, or randomized trials conducted in real-world settings. This essay describes the research designs and findings from illustrative field experiments in three substantive domains. First, the authors consider public information campaigns designed to encourage voters to hold public officials accountable for performance in office. Second, they discuss individually targeted information designed to encourage voters and taxpayers to comply with social norms. Finally, they review recent attempts to study the electoral effects of television and radio advertisements. This array of studies illustrates how field experiments may contribute to a broad range of important theoretical and policy debates.

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15

Flanigan, Jessica. Medical Autonomy and Modern Healthcare. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190684549.003.0007.

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Though rights of self-medication needn’t change medical decision-making for most patients, rights of self-medication have the potential to transform other aspects of healthcare as it is currently practiced. For example, if public officials respected patient’s authority to make medical decisions without authorization from a regulator or a physician, then they should also respect patient’s authority to choose to use unauthorized medical devices and medical providers. And many of the same reasons in favor of rights of self-medication and against prohibitive regulations are also reasons to support patient’s rights to access information about pharmaceuticals, including pharmaceutical advertisements. Rights of self-medication may also call for revisions to existing standards of product liability and prompt officials to rethink justifications for the public provision of healthcare.

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16

Ng, Wing Chung. Urbanization of Cantonese Opera. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039119.003.0003.

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This chapter details the urban shift of Cantonese opera after the turn of the century, when a new kind of troupe came into being. These were the famous Sheng Gang ban, so named because these companies (ban) performed almost exclusively in the theaters of the twin cities in South China. The first part traces the process of urbanization to two developments underlying the formation of Sheng Gang ban: the beginning of commercial theater houses in Hong Kong and Guangzhou, and the involvement of merchant capital in the theater business in the form of an opera business house ( xiban gongsi). The second half of the chapter offers a close-up analysis of these Sheng Gang troupes, from 1919 to the outbreak of the General Strike in Hong Kong in the summer of 1923. Available information, especially in daily newspaper advertisements, allows us to put together a detailed picture of these opera troupes for the first time. The records show a dynamic performance community that undertook ongoing adaptation to the urban milieu, and they enable us to appraise the major aesthetic, business, and institutional outcomes.

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17

Ohlin, Jens David, and Duncan B. Hollis, eds. Defending Democracies. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197556979.001.0001.

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Evidence of election interference by foreign states or their proxies has become a regular feature of national elections and is likely to get worse in the near future. Information and communication technologies afford those who would interfere with new tools that can operate in ways previously unimaginable: Twitter bots, Facebook advertisements, closed social media platforms, algorithms that prioritize extreme views, disinformation, misinformation, and malware that steals secret campaign communications. Defending Democracies: Combating Foreign Election Interference in a Digital Age tackles the problem through an interdisciplinary lens and focuses on: (1) defining the problem of foreign election interference; (2) exploring the solutions that international law might bring to bear; and (3) considering alternative regulatory frameworks for understanding and addressing the problem. The result is a deeply urgent examination of an old problem on social media steroids, one that implicates the most central institution of liberal democracy: elections. This volume seeks to bring domestic and international perspectives on elections and election law into conversation with other disciplinary frameworks, escaping the typical biases of lawyers by preferring international legal solutions for issues of international relations. Taken together, the chapters in this volume represent a more faithful representation of the broad array of solutions that might be deployed, including international and domestic, legal and extralegal, ambitious and cautious.

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18

Forceville, Charles. Visual and Multimodal Communication. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190845230.001.0001.

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT’s original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees’ attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.

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19

Kant, Tanya. Making it Personal. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190905088.001.0001.

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The encounter of “personalized experiences”—targeted advertisements, tailored information feeds, and “recommended” content, among other things—is now a common and somewhat inescapable component of digital life. More often than not however, “you” the user are not primarily responsible for personalizing your web engagements: instead, with the help of your search, browsing, and purchase histories, your “likes,” your click-throughs, and a multitude of other data you produce as you go about your day, your experience can “conveniently”—and computationally—be personalized on your behalf. This book explores a host of new questions that emerge from web users’ encounters with these forms of algorithmic personalization. What do users “know” about the algorithms that apparently “know” them? If personalization practices seek to act on users’ behalf (for instance, by deciding what content is personally relevant), then how do users retain or relinquish their autonomy? Indeed, what kinds of selfhoods are made possible when personalization algorithms intervene in identity construction? Making It Personal is the first full-length monograph to critically analyze the sociocultural implications of algorithmic personalization through the accounts and testimonies of web users themselves. At the heart of the book are interviews and focus groups with web users who—through a myriad of resistant, tactical, resigned, or trusting engagements—encounter algorithmic personalization as part of their lived experience on the web. The book proposes that for those who encounter it, algorithmic personalization creates new implications for knowledge production, autonomy, cultural capital, and formations of self.

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20

Napanee pictorial almanc and Lennox & Addington book of reference for 1873: Containing a short sketch of the rise and progress of the town, an alphabetically arranged directory of the inhabitants, with much other useful and valuable information for the people : also, advertisements from several of the leading businsss [sic] men of the town and a large amount of very interesting and instructive reading matter. Prescott [Ont.]: Beeman Bros., 1994.

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