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Academic literature on the topic 'Informational Advertisements'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Informational Advertisements"

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Trivedi, Rohit, Thorsten Teichert, and Dirk Hardeck. "Effectiveness of pull-based print advertising with QR codes." European Journal of Marketing 54, no. 1 (December 12, 2019): 145–67. http://dx.doi.org/10.1108/ejm-06-2018-0383.

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Purpose Despite quick response (QR) codes’ prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, using advertisement appeals with moderating effects of product category involvement. Design/methodology/approach Data were derived from a German market research initiative with 326,212 consumer evaluations for 792 real print advertisements from 26 product categories. Multinomial logit models were used to investigate the effects of QR code presence on consumer reactions. Findings QR codes steer purchase intention in a low-involvement product category if used alongside an emotional appeal. Advertisements for high-involvement products benefit if QR codes are combined with an overall informational appeal. QR codes do not enhance the persuasive effects of advertisements’ informational appeals in a low-involvement product category. Research limitations/implications The effects of QR codes on consumers’ responses cannot be analysed in isolation but depend on advertisement context. They interact with advertisements’ informational and emotional appeals and product category involvement. Practical implications Marketers should not use QR codes indiscriminately but should carefully consider advertisement context. QR codes should be used alongside an emotional appeal if the marketer’s objective is to induce purchase intention in low-involvement settings. Advertisements for high-involvement products need to combine QR codes with an informational appeal. Originality/value This study highlights the interplay of effects in print advertisements, which are typically considered push-based when they are combined with QR codes as pull-based communications in the digital marketing area.
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Roose, Gudrun, Maggie Geuens, and Iris Vermeir. "From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements." British Food Journal 120, no. 6 (June 4, 2018): 1170–82. http://dx.doi.org/10.1108/bfj-10-2017-0559.

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PurposeThe purpose of this paper is to perform a preliminary examination of informational and transformational advertising appeals in contemporary advertisements for healthy and unhealthy foods.Design/methodology/approachWestern (European) food advertisements published in Belgian food magazines were content analyzed to identify informational and transformational advertising appeals. Belgian food advertising was selected as an adequate representation of Western (European) food advertising because marketing in Belgium is permeated by international influences (cf. Belgian Federal Government). Advertisements were sampled from three magazines over a period of five years, from January 2009 to December 2013. The sample comprised 325 unique advertisements, including 159 for healthy foods and 166 for unhealthy foods.FindingsThe results of the content analysis indicated that healthy food advertisements in Belgium are mainly informational, whereas unhealthy food advertisements are mainly transformational.Originality/valueThis preliminary examination of informational and transformational advertising appeals in contemporary healthy food and unhealthy food advertisements shows that healthy food advertisements in Belgium are mainly informational, whereas the segment of consumers which is precarious – people low-involved with healthy food – are mainly attracted by transformational advertising appeals. The contrasting transformational strategy of unhealthy-food advertisements can provide inspiration for healthy food advertisers to help increase healthy food consumption.
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Lepkowska-White, Elzbieta, Amy Parsons, and Aylin Ceylan. "Cross promotion of web references in print ads." Journal of Research in Interactive Marketing 8, no. 4 (October 7, 2014): 309–26. http://dx.doi.org/10.1108/jrim-01-2014-0003.

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Purpose – This paper aims to examine whether advertisers attempt to engage consumers with online information presented in print advertisements by investigating whether they respond to consumers’ motives for using advertisements and whether these engagement practices have improved over time. By creating connections among different advertising channels, marketers strive to be more effective in building brand equity, online traffic and sales. Design/methodology/approach – The Uses and Gratification theory is utilized as the framework to content analyze the content and presentation of web references in 2,613 advertisements from 2008 and 2,159 advertisements from 2012. Chi-square analysis is used to compare the content of web references in both time periods. Findings – Even though past literature suggests that consumers use media and advertising to satisfy a variety of informational, personal identity, social and entertainment needs, advertisers respond with mostly ineffective and generic informational web references that fail to address those needs. Research limitations/implications – The study suggests that advertisers may have difficulty adopting the new advertising paradigm which identifies customers as active respondents of advertising. Web references analyzed in this study do not address consumers’ motives for advertisement use. Practical implications – Advertisers have not been effectively utilizing cross-promotion when it comes to directing traffic from print advertisements to Web sites. More attention and resources should be given to cross-promotion to ensure effective coordination between media types. Originality/value – This study questions advertisers’ current approach toward cross-promotion. Findings help advertisers evaluate and develop better practices to encourage consumer engagement with web references placed in print advertisements to drive traffic to online stores.
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Heller, Rebecca, Jennifer Martin-Biggers, Amanda Berhaupt-Glickstein, Virginia Quick, and Carol Byrd-Bredbenner. "Fruit-related terms and images on food packages and advertisements affect children’s perceptions of foods’ fruit content." Public Health Nutrition 18, no. 15 (April 8, 2015): 2722–28. http://dx.doi.org/10.1017/s1368980015000701.

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AbstractObjectiveTo determine whether food label information and advertisements for foods containing no fruit cause children to have a false impression of the foods’ fruit content.DesignIn the food label condition, a trained researcher showed each child sixteen different food label photographs depicting front-of-food label packages that varied with regard to fruit content (i.e. real fruitv. sham fruit) and label elements. In the food advertisement condition, children viewed sixteen, 30 s television food advertisements with similar fruit content and label elements as in the food label condition. After viewing each food label and advertisement, children responded to the question ‘Did they use fruit to make this?’ with responses of yes, no or don’t know.SettingSchools, day-care centres, after-school programmes and other community groups.SubjectsChildren aged 4–7 years.ResultsIn the food label condition,χ2analysis of within fruit content variation differences indicated children (n58; mean age 4·2 years) were significantly more accurate in identifying real fruit foods as the label’s informational load increased and were least accurate when neither a fruit name nor an image was on the label. Children (n49; mean age 5·4 years) in the food advertisement condition were more likely to identify real fruit foods when advertisements had fruit images compared with when no image was included, while fruit images in advertisements for sham fruit foods significantly reduced accuracy of responses.ConclusionsFindings suggest that labels and advertisements for sham fruit foods mislead children with regard to the food’s real fruit content.
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Pinto, Mary Beth. "On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs." Psychological Reports 86, no. 2 (April 2000): 597–607. http://dx.doi.org/10.2466/pr0.2000.86.2.597.

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The past decade has seen a steady rise in expenditures for direct-to-consumer pharmaceutical advertising. While total revenues across all media are approaching the $1 billion dollar mark, surprisingly little is known about the effectiveness of these types of advertisements, including the appropriateness of various forms of emotional and informational appeal. A content analysis of direct-to-consumer advertising in 24 popular magazines shows that these advertisements are found in every category of magazine, the advertisements employ a mix of informational and emotional appeals, all types of emotional appeals are used, and to date, the type of appeal (emotional and/or informational) tends not to be based on the type of drug advertised. Implications of this content analysis are considered and directions for research on appeals used in direct-to-consumer advertising are suggested.
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Kao, Danny Tengti. "Framing in Healthcare Advertising: The Moderating Effects of Regulatory Focus and Product Category on Advertising Attitudes." Journal of Business Theory and Practice 1, no. 1 (February 28, 2013): 94. http://dx.doi.org/10.22158/jbtp.v1n1p94.

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This research explores the moderating roles of regulatory focus and product category in the impact of<br />advertising framing on consumers’ advertising attitudes toward healthcare products. 236 persons<br />participated in a 2 (framing: negative vs. positive) × 2 (regulatory focus: prevention-focused vs.<br />promotion-focused) × 2 (product category: informational vs. transformational) factorial design.<br />Results indicate that for informational healthcare products, prevention-focused (no-loss seeking)<br />individuals hold more favorable advertising attitudes toward negatively framed advertisements than<br />positively framed advertisements; in contrast, promotion-focused (gain-seeking) individuals do not<br />express differentially favorable advertising attitudes toward negatively framed advertisements over<br />positively framed advertisements. In addition, for transformational healthcare products,<br />promotion-focused individuals hold more favorable advertising attitudes toward positively framed<br />advertisements than negatively framed advertisements; in contrast, prevention-focused individuals do<br />not express differentially favorable advertising attitudes toward negatively framed advertisements over<br />positively framed advertisements.
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Ginting, Sinta P. Amelia, Rahmadsyah Rangkuti, and Muhammad Yusuf. "Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language." Rainbow: Journal of Literature, Linguistics and Cultural Studies 9, no. 2 (October 29, 2020): 187–95. http://dx.doi.org/10.15294/rainbow.v9i2.39987.

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The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.
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Lennon, Sharron J., Leslie L. Davis, and Ann Fairhurst. "Evaluations of Apparel Advertising as a Function of Self-Monitoring." Perceptual and Motor Skills 66, no. 3 (June 1988): 987–96. http://dx.doi.org/10.2466/pms.1988.66.3.987.

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This exploratory research was conducted to extend research on individual differences in perceptions of consumer-product advertisements, specifically apparel. Three sets of advertisements were developed, each containing two identical advertisements for each of three products: Pendleton sweater, Guess jeans, and Jordache shirt. One advertisement contained a slogan with an image appeal, while the other had a slogan which was a claim about quality/information. Self-monitoring, the extent to which an individual monitors self-presentation in social situations, was measured for each person. In Study 1, 88 women, classified as high or low self-monitors, completed an index of favorability toward the advertisements. An analysis of variance showed high self-monitors were more favorable toward the image-oriented advertisements, while low self-monitors were more favorable toward the quality/informational oriented advertisements. In Study 2, 48 women, classified as high or low self-monitors, were shown one of the advertisements and asked the amount they would be willing to pay for each product. An analysis of variance on the standardized scores showed high self-monitors were willing to pay more than low self-monitors, but only for the Jordache product. Consumers' perceptions of the products are discussed and related to the appeal to which people were more responsive.
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Jianwen, Zhang, and Veronika G. Karavaeva. "TEMPORALCHARACTERISTICSOFCHINESE COMMERCIAL RADIO ADVERTISEMENT." Theoretical and Applied Linguistics, no. 3 (2019): 248–72. http://dx.doi.org/10.22250/2410-7190_2019_5_3_248_272.

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This paper examines prosodic features of Chinese commercial radio advertising in its informationally important and unimportant segments. We also present a brief description of the perceptual study that allowed to identify the syllables that comprise the informational core of the advertisements. The comparative analysis was performed to determine the significance of a number of factors in the distribution of the information load in advertising. Among these factors were: 1) beginning / middle / end of the utterance, 2) fast speech rate / slow speech rate / stability of speech rate, 3) the average speech rate and duration of the advertisement, 4) pauses location before / after / at both sides / the beginning of the utterance / the end of the utterance, 5) presence of repeated elements in advertising, 6) male / female voice. The conclusion is made that the most important factors in the distribution of the information load are duration, position in the utterance, male voice and slowing down the speech rate.
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Jiang, Zhiying, Chong Guan, and Ivo L. de Haaij. "Congruity and processing fluency." Asia Pacific Journal of Marketing and Logistics 32, no. 5 (October 4, 2019): 1070–88. http://dx.doi.org/10.1108/apjml-03-2019-0128.

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Purpose The purpose of this paper is to investigate the benefits of Ad-Video and Product-Video congruity for embedded online video advertising. A conceptual model is constructed to test how congruity between online advertisements, advertised products and online videos impact consumer post-viewing attitudes via processing fluency. Design/methodology/approach An online experiment with eight versions of mock video sections (with embedded online video advertisements) was conducted. The study is a 2 (type of appeal: informational vs emotional) × 2 (Ad-Video congruity: congruent vs incongruent) × 2 (Product-Video congruity: congruent vs incongruent) full-factorial between-subject design. A total of 252 valid responses were collected for data analysis. Findings Results show that congruity is related to the improvement of processing fluency only for informational ads/videos. The positive effect of Ad-Video congruity on processing fluency is only significant for informational appeals but not emotional appeal. Similarly, the positive effects of Product-Video congruity on processing fluency are only significant for informational appeals but not emotional appeal. Involvement has been found to be positively related to processing fluency too. Processing fluency has a positive impact on the attitudes toward the ads, advertised products and videos. Research limitations/implications The finding that congruity is related to the improvement of processing fluency only for informational ads/videos extends the existing literature by identifying the type of appeal as a boundary condition. Practical implications Both brand managers and online video platform owners should monitor and operationalize the content and appeal congruity, especially for informational ads on a large scale to improve consumers’ responses. Originality/value To the best of the authors’ knowledge, this is the first paper to examine the effects of Ad-Video and Product-Video congruity of embedded advertisements on video sharing platforms. The findings of this study add to the literature on congruity and processing fluency.
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Dissertations / Theses on the topic "Informational Advertisements"

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Chambers, Pleas R. III. "Belief based behavioral identifiers resulting from exposure to informational advertisements on the social network site Facebook." Thesis, Argosy University/Phoenix, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10115699.

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Subjective norms (family members and close friends) between the ages of 18 and 34 who were part of the SurveyMonkey Audience were part of this quantitative study. The study examined those more likely to share/retransmit the belief-based informational advertisement related messages of Corporate Social Responsibility (CSR), consumer health, and politics with/to college students between the ages of 18 and 24. For organizations to more efficiently and productively target college students with their informational advertisement related messages, they must gain a better understanding of the types of messages more likely to be previewed and shared/retransmitted by subjective norms. This study examined (a) the frequency in which subjective norms utilized Facebook to communicate with college students, (b) willingness of subjective norms toward previewing certain types of informational advertisement messages on Facebook, and (c) willingness of subjective norms to share/retransmit certain types of informational advertisement messages on Facebook. An online survey was administered utilizing a SurveyMonkey audience platform. A total of 173 participants volunteered to complete the online survey. The results indicated that the strength of the relational tie of a subjective norm was not significantly correlated to their willingness to share/retransmit informational advertisement messages. Gender of the subjective norm was a better predictor of who is more willing to share/retransmit certain types of informational advertisement messages with/to college students on Facebook. This study concluded with implications for practice and future research recommendations.

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Baron, Michael. "Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/992.

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It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication channels were usually integrated with one another in order to produce messages that were comprehensive as well as unified across all of these channels. However, the rapid development and growth of Internet communications resulted in the need to review traditional approaches towards advertising to accommodate the new communication medium. Initially (in the late 1990s) there appeared to be a lot of confusion about the role Internet communications were to play in advertising campaigns and whether they were destined to supplement traditional marketing communications or to replace them. It was also not clear how to combine interactive communications with non-interactive ones. The thesis investigated and compared content of both traditional (magazine advertisements) and emerging (websites) advertising communications in Australia at the turn of the century. The focus of this investigation was on the identification of the informational content of magazine advertisements and websites as well as the degree of integration between these two marketing communication channels.The thesis addressed arguably two of the most critical (if not the most critical) areas of marketing communications of the time: informational effectiveness and identification of key informational content elements in both magazine advertisements and websites as well as integration between magazine advertisements and website marketing communications during the early days of the Internet marketing. Informational content analysis of magazine advertisements and websites identified a number of content-related differences between the two types of marketing communications. It also revealed that content of web-linked magazine advertisements was likely to differ from the content of magazine advertisements that did not include a link to a website.
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Wetterstrand, Adam, Albin Fransson, and Julius Nordmark. "Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of effective native advertisements’ influence on users’ feeling of non-intrusiveness." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85740.

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Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). Marketing managers attempt and fail in adapting traditional marketing strategies to the unfamiliar digital landscape. Traditional techniques e.g. banner ads appear as intrusive and unwanted according to consumers. Brands have in response strategically changed its communication to a rather subtle approach that aims to be non-intrusive. Aforesaid strategy is referred to as native advertising. Native advertising however is not unproblematic as said approach may be exploited to be deceptive, intrusive and secretive, brand whom implements such a strategy may be rewarded with short term positives. However the long term effects of said strategy prove negatives in various aspects of the brand. Purpose The purpose of this thesis is to explain how the conceptualization of native ads influence users’ feeling of non-intrusiveness. Method The conducted study implemented a deductive approach to research, including an explanatory purpose as previously elaborated upon. The study is further characterized as a cross-sectional design in which the researchers aimed to test the conceptualization of non-intrusive native advertising. The researchers further conducted a self administrated questionnaire with a total of 158 respondents. The data was cleaned in SPSS and further tested for reliability, validity and hypothesis testing. Conclusion The findings of the conducted study concludes that personalized advertising positively contributes to users’ feeling of non-intrusiveness. On the other hand, contextual relevance, 1 transparency, emotional appeal and informational appeal were rejected as such variables were not statistically significant in explaining non-intrusiveness. Therefore, the researchers rejected hypothesis H1, H2, H3, H4 and therefore rejected previous research stating that these variables contributes to users’ feeling of non-intrusiveness. However H5 was accepted, therefore theories that suggests that personalization according to one’s interest, previous interactions and real-time data to influence users feeling of non-intrusiveness were confirmed.
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Au, Kwok Chung. "Information extraction for on-line job advertisements." HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/525.

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Deane, Jason. "Scheduling online advertisements using information retrieval and neural network/genetic algorithm based metaheuristics." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0015400.

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Lumpkins, Crystal Y. "Information processing of religious symbols in breast cancer advertisements among African American women." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4662.

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Thesis (Ph.D.)--University of Missouri-Columbia, 2007.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on March 11, 2009) Includes bibliographical references.
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Hedlund, Richard. "Predicting Visual Fixation on Digital Advertisement using Machine Learning." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-272115.

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Despite the fact that ad-tech being a multi-billion dollar industry, the percentage of digital ads which are actually being clicked on is as low as 0.1 % in many cases. The performance of ads which can be clicked on are often measured by click-through rate (CTR), in other words, action based. However, for ads in which the advertiser’s goal is to only evoke brand/product awareness, they have to rely on metrics such as impressions or in-views. This master’s thesis aims to investigate if advertisement fixation can be used as a complementary metric to CTR. This was formulated by two research questions. The first one focused on to what extent machine learning models can predict advertisement fixation using web browsing data including eye tracking observations from a passive panel in Sweden, whereas the second research question focused on to give evidence into the most prominent features when predicting advertisement fixation. Predictive performance of four popular machine learning models, previously used in CTR prediction; Logistic Regression, Random Forest, XGBoost, and Field-Aware Factorization Machines were analyzed. Logistic Regression and Random Forest along with k-fold cross validation were used to validate the process of incremental feature engineering. The results demonstrated that an ensemble of three of the models could predict advertisement fixation with an F1-score of 0.5972, and an AUC-ROC value of 0.8005, where the latter is comparable to previous research in CTR prediction. In addition, the most prominent features when predicting advertisement fixation were concluded to be hostname, brand, ad type, x-coordinate, as well as the width and height of the ad. In conclusion, this shows that advertisement fixation can be predicted based on web browsing data. Further research is needed to determine if advertisement fixation should be used as a complement to CTR, and whether it will be adopted by the ad-tech industry.
Trots att ad-tech industrin genererar intäkter motsvarande miljardbelopp så kan andelen digitala annonser som klickas på vara så låg som 0.1 % i många fall. Prestandan av klickbara annonser mäts ofta genom klickfrekvens (CTR) vilka är handlingsbaserade. Däremot, annonser vars annonsör har som mål att väcka medvetenhet för varumärket eller produkten, förlitar sig på andra typer av mätverktyg som intryck (eng: impressions) eller visningar på skärmen (eng: in-views). Målet med den här masteruppsatsen är att undersöka om visuell fixation av annonser kan agera som ett komplimenterande mätverktyg till CTR. Det här låg till grund för frågeställningarna som fokuserade på till vilken grad som maskininlärning kan förutspå fixation av annonser med hjälp av webbaserad data och observationer av ögonrörelser från en panel i Sverige, men också att ge insikt i vilka variabler som är mest framträdande till att förutspå fixation av annonser. Prestandan i att förutspå fixation av annonser från fyra populära maskininlärningsmodeller analyserades; logistisk regression, Random Forest, XGBoost och Field-Aware Factorization Machines, som tidigare har applicerats i att förutspå CTR. Logistisk regression och Random Forest användes med hjälp av k-faldig korsvalidering för att validera processen av att inkrementellt addera och transformera variabler. Resultatet visade att en kombination av tre av modellerna (eng: ensemble) kunde förutspå fixation av annonser med ett F1-värde av 0.5972 och ett AUC-ROC värde av 0.8005. Det senare värdet är jämförbart med tidigare prestanda i att förutspå CTR. Vidare var hemsida, varumärke, annonstyp, x-koordinat, samt bredd och höjd de mest framträdande variablerna för att förutspå fixation av annonser. Avslutningsvis visar det här att fixation av annonser kan förutspås baserat på webbaserad data från användare som surfar på internet. Framtida forskning får utvisa om fixation av annonser kommer att användas som ett komplimenterande mätverktyg till CTR, samt om det kommer att bli mottaget av ad-tech industrin.
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Mappat, Narendran. "Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813.

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Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. With the help of flow theory, we are able to understand certain factors that lead to the user's acceptance of a new OTT service. The decrease in broadcast viewership has resulted in a decrease in profits earned from broadcast advertising which has led to many brands advertising digitally. But the increase of advertising clutter is leading to the audience feeling intruded. This results in the audience avoiding the advertising by using ad blocks or opting to not to use streaming platforms with advertisements. In the current changing digital landscape the advertisers need to innovate to find alternative ways to reach targeted audiences with innovative methods.
Mediekonvergens har möjliggjort integration av olika tekniker och gett upphov till olika OTT-tjänster. Publiken har fortsatt att titta på mer videoinnehåll online, samtidigt titta på mindre tv-sändningar. Den största anledningen till att publiken har börjat använda OTT-tjänster är att de kan titta på videoinnehåll enligt deras bekvämlighet. Med hjälp av flow teori kan vi förstå vissa faktorer som leder till publikens acceptans av en ny OTT-tjänst. Minskningen av TV-tittarnas tittande har resulterat i en minskning av vinsterna från TV-reklam. På grund av detta annonserar många märken digitalt. Men ökningen av advertising clutter leder till att publiken känner sig intrång.Detta leder till att publiken undviker reklam genom att använda ad-block eller välja att inte använda streamingtjänster med annonser. I detta nya digitala landskap måste annonsörerna innovera för att hitta alternativa sätt att nå målgrupper med innovativa metoder.
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Christenson, Dino Pinterpe. "The Electoral Intersection: Information and Context." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1282146055.

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Coleman, Hollie Brianne. "The Effect of Viewing Advertisements Depicting Information and Communication Technology on Older Adults' Technology Self-Efficacy." TopSCHOLAR®, 2019. https://digitalcommons.wku.edu/theses/3164.

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Information and communication technologies (ICTs) are an important part of society today. Older adults often report ICTs as difficult to use and unhelpful; however, ICTs can support older adults’ ability to stay in touch with family and friends across long distances and help increase their quality of life. Unfortunately, training programs targeted at teaching older adults to use ICTs are often costly and time-consuming. The current study attempts to determine whether advertisements depicting older adults using ICTs can be used to increase self-efficacy without the use of training programs. A within subjects experimental design was completed using an independent variable in which participants viewed two advertisements. Participants were randomly assigned to view an advertisement PowerPoint depicting younger adults using technology first, or randomly assigned to an advertisement PowerPoint depicting older adults using technology first. The dependent variable was a Technology Self-Efficacy Survey developed for the purposes of this study. Results of a paired samples t-test indicated that participants did not rate their selfefficacy higher after viewing the PowerPoint with older adults depicted using technology, as compared to viewing the PowerPoint with younger adults depicted using technology. Although the results were not statistically significant, this research indicated that older adults generally rated their self-efficacy higher after viewing the PowerPoint with older adults versus the PowerPoint with younger adults. Future research could help determine whether advertisements could be used to increase technology self-efficacy in older adults.
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Books on the topic "Informational Advertisements"

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MacInnis, Deborah J. Information processing from advertisements: Toward an integrative framework. Cambridge, Mass: Marketing Science Institute, 1990.

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MacInnis, Deborah J. Information processing from advertisements: Toward an integrative framework. Cambridge, Mass: Marketing Science Institute, 1990.

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Florin, Bo, Patrick Vonderau, and Yvonne Zimmermann. Advertising and the Transformation of Screen Cultures. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153.

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
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Bailey, Nick. The deregulated private rented sector in four Scottish cities1987-1994: An analysis of information from published advertisements : a report to Scottish Homes. Edinburgh: Scottish Homes, Research and Innovation Services, 1996.

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Morozova, Tat'yana, and Viktoriya Malickaya. International Financial Reporting Standards: tangible and intangible assets. Application practice. ru: INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1836225.

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The textbook contains a structured presentation of the Conceptual Framework for the presentation of financial statements, IFRS (IAS) 16 "Fixed Assets", IFRS (IAS) 2 "Inventories", IFRS (IAS) 40 "Investment Property", IFRS (IAS) 38 "Intangible Assets", IFRS (IFRS) 5 "Non-current Assets held for Sale and Discontinued operations". Fragments of information disclosure in financial statements in accordance with IFRS of more than 50 Russian and foreign companies are given. The choice of financial statements of companies is solely a subjective judgment of the textbook authors, is aimed at explaining certain provisions of IFRS and is not an advertisement or popularization of individual business entities. In the text of the textbook, examples are divided into examples - practice of application; examples - professional judgment; examples-explanations; examples - disclosure of information. At the end of each paragraph, self-examination questions and tests are presented, which help to structure theoretical knowledge and pay attention to the most significant information blocks of IFRS. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in bachelor's and master's degree courses 38.03.01 "Economics" and 38.04.08 "Finance and Credit".
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Trading, Great Britain Office of Fair. The World's Fair Limited and Marcus Publishing plc: Refusal to publish advertisements which contain certain price information : a report by the Director General of Fair Trading on two investigations under section 3 of the Competition Act 1980. [London]: Office of Fair Trading, 1987.

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India. Law relating to drugs and cosmetics: Containing Drugs & Cosmetics Act, 1940, Drugs and Cosmetics rules, 1945 alongwith Drugs (Prices Control) Order, 2013, National Pharmaceuticals Pricing Policy, 2012 (NPPP-2012), Pharmacy Act, 1948, Poisons Act, 1919, Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and other allied acts, rules etc, with information on herbal formulations, cosmetics and extracts, etc. 2nd ed. Delhi: Eastern Book Company, 2013.

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Loughborough: 1966 municipal tenants handbook : includes local information, photographs and advertisements. Loughborough: Reprint, 2001.

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Jaworski, Bernard J., and Debrah J. MacInnis. Information Processing from Advertisements: Toward an Integrative Theory (Working Paper, Report No 90-100). Gamomc'emloba "Kabadoni", 1990.

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Zackula, Eric S. An information processing approach to context effects on recall and recognition of magazine advertisements. 1994.

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Book chapters on the topic "Informational Advertisements"

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Yang, Shanshan, and Mike Joy. "Service Advertisement and Discovery." In Advanced Information and Knowledge Processing, 21–46. London: Springer London, 2009. http://dx.doi.org/10.1007/978-1-84996-041-0_2.

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Peleato, Ramón Aragüés, Jean-Cédric Chappelier, and Martin Rajman. "Automated Information Extraction out of Classified Advertisements." In Natural Language Processing and Information Systems, 203–14. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-45399-7_17.

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van den Brande, Jeffrey, and Aiko Pras. "The Costs of Web Advertisements While Mobile Browsing." In Information and Communication Technologies, 412–22. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-32808-4_38.

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Thompson, Kim M., Rebecca Muir, and Asim Qayyum. "Australian Library Job Advertisements: Seeking Inclusion and Diversity." In Information in Contemporary Society, 817–25. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15742-5_77.

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Singh, Mankirat, and Rishab Lamba. "Proposing Contextually Relevant Advertisements for Online Videos." In Communications in Computer and Information Science, 218–24. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-4301-2_19.

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Knoops, Alex, Victor Boskamp, Adam Wojciechowski, and Flavius Frasincar. "Single Pattern Generating Heuristics for Pixel Advertisements." In Web Information Systems Engineering - WISE 2009, 415–28. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-04409-0_41.

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Rooy, Lonneke van, Berna Hendriks, Frank van Meurs, and Hubert Korzilius. "Job advertisements in the Dutch mental health care sector." In Information and Document Design, 61–81. Amsterdam: John Benjamins Publishing Company, 2006. http://dx.doi.org/10.1075/ddcs.7.06roo.

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Wang, Ping, Chi-Chun Lo, and Leon Smalov. "Consensus Issues for Service Advertisement and Selection." In Advanced Information and Knowledge Processing, 161–87. London: Springer London, 2009. http://dx.doi.org/10.1007/978-1-84996-041-0_7.

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Du, Xiaoping, Lelai Deng, Xingzhi Zhang, and Qinghong Yang. "Core Competencies Keywords Discovering Algorithm for Employment Advertisements." In Communications in Computer and Information Science, 218–31. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-0896-3_22.

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Afify, Yasmine M., Ibrahim F. Moawad, Nagwa L. Badr, and Mohamed Fahmy Tolba. "Concept Recommendation System for Cloud Services Advertisement." In Communications in Computer and Information Science, 57–66. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13461-1_7.

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Conference papers on the topic "Informational Advertisements"

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Jin, Shize, Yong Zeng, and Chun Wang. "Assessment of Advertising Effectiveness Through Audience’s Eye Movements." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28197.

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The evaluation of advertisement effectiveness during the advertisement design phase and pre-launch phase is critical for the advertisement’s success in the targeted market. This evaluation should predict advertisement’s final performance as accurately as possible. In today’s advertisement business, questionnaire-based evaluation methods, such as attitude and opinion rating are widely used. To obtain good survey results, high quality questionnaires and proper interviewing procedures have to be developed with the support of the competent execution and supervision. These activities are usually costly even though some of them can be conducted online. This paper proposes a novel method for assessing the advertisement effectiveness through the automated capturing and analyzing of audiences’ eye movements. This method is based on the assumption that some attributes of audiences’ eye movements are correlated to their visual attention defined in the context of advertisement effectiveness. To validate our research hypotheses, experiments were conducted. In the experiments, subjects were required to watch several advertisements in sequence and the subjects’ eye movement data were collected simultaneously. By analyzing the data patterns and comparing them with the effectiveness evaluation obtained from questionnaire-based method, we found that the proposed method produces similar evaluations to those resulted from the traditional attitude and opinion rating method.
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WANG, QIAN. "ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35622.

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The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study cultural differences to learn more about consumers. This study focuses on cultural background, aiming to find the differences on how different non-profit advertisement between China and U.S., and provide useful strategies to plan non-profit advertisements.
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Qin, Yao, and Yu Chen. "Notice of Retraction: Empirical Study of Advertisement Spokesman's Influence to Advertisement's Effect." In 2009 International Symposium on Information Engineering and Electronic Commerce (IEEC). IEEE, 2009. http://dx.doi.org/10.1109/ieec.2009.69.

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Duda, Aneta. "THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/13.

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"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the author documents the placement of ADL: proportions of commercial and non-commercial content, detailed typologies, brand positioning, sponsor disclosures, the degree of similarity with journalistic texts and corporate and non-corporate interests. The newspaper advertorial borrows, or just steals editorial credibility from the newspaper and pollutes reliable information. There, of course, might be a place for such kind of advertisements, but they should be more thoroughly distinguished form editorial content than is currently the case. As shown in the article, media do not place sponsor disclosures prominently."
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"Advertisements." In 2008 IEEE International Symposium on Signal Processing and Information Technology. IEEE, 2008. http://dx.doi.org/10.1109/isspit.2008.4775639.

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"Advertisement." In 2007 Information, Decision and Control. IEEE, 2007. http://dx.doi.org/10.1109/idc.2007.374512.

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"[Advertisement]." In 2010 6th International Symposium on Turbo Codes & Iterative Information Processing (ISTC 2010). IEEE, 2010. http://dx.doi.org/10.1109/istc.2010.5613884.

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Li, Wenhua, and Ziqi Ye. "Advertising and Values: A Study on Cultural values Manifested in Advertising Targeting the Urban Middle Class in China." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001850.

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Advertising is the mirror that reflects social and cultural trends and is capable of shaping society (Sivulka, 2012). We are influenced subtly by the meanings advertisers create in advertisements; in turn, our lifestyles and value priorities can affect the strategies of advertising design and branding. However, this mirror is distorted since advertising reflects only selected attitudes, values, lifestyles, and philosophies that work for sellers’ interests (Pollay, 1987). This paper examined the advertisements launched in nine of the most popular lifestyle magazines in China, to identify the frequently used values manifested in advertising, and its influences on the lifestyles of Chinese consumers. Two key theories are adopted in the value and advertising study: Hofstede’s five dimensions of national culture (1984) and Schwartz’s theory of basic values (1992). 525 print advertisements were selected. The advertising appeals were coded to identify the values that appeared most frequently in the advertisements. Pollay’s measurement of values manifest in advertising (1983) is used as the basic measurement guide. The value theme categories selected for content analysis were based on Schwartz’s value system. 12 values are finally adopted in the coding process: Family, Kinship affection, Accomplishment, Enjoyment, Social status, Love, Sense of belonging, Social responsibility, Utility, Self-fulfillment, Economic value, Authority power. After content analysis, we found that “utility,” “enjoyment,” “social status,” “accomplishment,” and “authority power” are the top five most frequently used values in advertisements targeting the Chinese middle and elite classes. This finding suggests that advertisements in China still play an important role in delivering utility information in product functions and effectiveness. Enjoyment is the second most frequently used value in these advertisements. Enjoyment is considered a typical western value (Cheng, 1997), which was forbidden in Confucian tradition. In Confucian tradition, enjoyment is discouraged. Working hard and not spending more than necessary are considered virtues (Hofstede and Bond, 1988). Nowadays, enjoyment is legitimated by mass media, western movies, and advertisements. Pursuing good quality life and enjoying it is considered a reward for hard work. The value of social status is the third frequently used value theme in magazine advertisements. As elite magazines are targeting the Chinese middle class, their audiences are readers who desire to move upward to a higher social status. These people are likely to have status consumption. They want to express their social status through consumer goods. The status meanings of consumer goods are usually delivered via advertisements using “social status” value. The frequent use of social status value in advertisements shows the strong need of Chinese consumers for social status. When values of consumers are consistent with the values reflected in advertising, the likeability toward advertisements, products, and brands will increase, and consequently, advertising will be more effective (Polegato and Bjerke, 2006). This study examines value and lifestyle issues from the perspective of advertising in emerging markets. The mediating role of advertising enables us to better understand the formation of and changes in the values and lifestyles of the new middle class in emerging markets, such as China. The findings of this study can also contribute to advertisers and designers by enabling them to understand the value themes in advertisements that attract them the most.
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Kristiana, Wiwin Agus, Mochamad Mizanul Achlaq, Benediktus Anindito, Aryo Nugroho, Cahyo Darujati, and Moh Noor Al Azam. "UUID Beacon Advertisements For Lecture Schedule Information." In 2018 5th International Conference on Electrical Engineering, Computer Science and Informatics (EECSI). IEEE, 2018. http://dx.doi.org/10.1109/eecsi.2018.8752953.

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Pham, Lien Vi, and Son Bao Pham. "Information Extraction for Vietnamese Real Estate Advertisements." In 2012 Fourth International Conference on Knowledge and Systems Engineering (KSE). IEEE, 2012. http://dx.doi.org/10.1109/kse.2012.27.

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Reports on the topic "Informational Advertisements"

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Baziotes, Monica, and Pamela V. Ulrich. Textile Product Information in Apparel Advertisements: Content Analysis of Mademoiselle, 1942-1997. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-607.

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Elton, Nicholas, Laura Hayes, and Joanna Wozniak-Brown. Preliminary Results: Emergency Shelter and Cooling Center Practices in Connecticut. UConn Connecticut Institute for Resilience and Climate Adaptation, May 2022. http://dx.doi.org/10.56576/idwm7145.

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Researchers with the Connecticut Department of Public Health and University of Connecticut Connecticut Institute for Resilience and Climate Adaptation conducted a survey in fall of 2020 on temporary emergency shelters and cooling centers practices in Connecticut. The primary survey objective was to organize and analyze information to inform public health officials and climate resilience planners in the development of best management practices of cooling centers and temporary emergency shelters, as first recommended by the Governor's Council on Climate Change. A lack of statistical significance limited the researchers' ability to make broad state-wide practice observations; however, there were limitations in the amenities offered at shelters and cooling centers, public advertisements were focus on online methods, and health departments were slightly more involved in emergency sheltering over cooling centers, among respondents. Key considerations for future policy and resilience planning are offered.
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