Dissertations / Theses on the topic 'Information packaging'
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Kubon, Petr Pp. "Information packaging revisited." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0027/NQ51885.pdf.
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Kumpatla, Srinivasarao. "Optoelectronic devices and packaging for information photonics." Thesis, Heriot-Watt University, 2009. http://hdl.handle.net/10399/2271.
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This thesis studies optoelectronic devices and the integration of these components onto optoelectronic multi chip modules (OE-MCMs) using a combination of packaging techniques. For this project, (1×12) array photodetectors were developed using PIN diodes with a GaAs/AlGaAs strained layer structure. The devices had a pitch of 250μm, operated at a wavelength of 850nm. Optical characterisation experiments of two types of detector arrays (shoe and ring) were successfully performed. Overall, the shoe devices achieved more consistent results in comparison with ring diodes, i.e. lower dark current and series resistance values. A decision was made to choose the shoe design for implementation into the high speed systems demonstrator. The (1x12) VCSEL array devices were the optical sources used in my research. This was an identical array at 250μm pitch configuration used in order to match the photodetector array. These devices had a wavelength of 850nm. Optoelectronic testing of the VCSEL was successfully conducted, which provided good beam profile analysis and I-V-P measurements of the VCSEL array. This was then implemented into a simple demonstrator system, where eye diagrams examined the systems performance and characteristics of the full system and showed positive results. An explanation was given of the following optoelectronic bonding techniques: Wire bonding and flip chip bonding with its associated technologies, i.e. Solder, gold stud bump and ACF. Also, technologies, such as ultrasonic flip chip bonding and gold micro-post technology were looked into and discussed. Experimental work implementing these methods on packaging the optoelectronic devices was successfully conducted and described in detail. Packaging of the optoelectronic devices onto the OEMCM was successfully performed. Electrical tests were successfully carried out on the flip chip bonded VCSEL and Photodetector arrays. These results verified that the devices attached on the MCM achieved good electrical performance and reliable bonding. Finally, preliminary testing was conducted on the fully assembled OE-MCMs. The aim was to initially power up the mixed signal chip (VCSEL driver), and then observe the VCSEL output.
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Dahl, Emil. "MOSFET Packaging for Low Voltage DC/DC Converter : Comparing embedded PCB packaging to newly developed packaging." Thesis, Linköpings universitet, Elektroniska Kretsar och System, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-165429.
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This thesis studies the options of using PCB embedding bare die power MOSFET and new packaging of MOSFET to increase the power density in a PCB. This is to decrease the winding losses in an isolated DC/DC converter which, according to "Flex Power Modules", can be done by improving the interleaving between the layers of the transformer and/or decreasing the AC loop. To test the MOSFET packaging two layout are made from a reference PCB, one using embedded MOSFET and the other using the new packaging. The leakage induction and winding losses are simulated and if they are lower compared to the reference PCB prototypes are manufactured. The simulated result is that PCB embedded MOSFET decrease the leakage induction but the winding loss is higher. With the new packaging the leakage induction is higher and the winding loss has linear characteristics. Only the PCB with the new MOSFET packaging is made because the MOSFET die gate pad is too small for the PCB manufacturer to make a via connection to it. The PCB is tested that it operates as a DC/DC converter with a 40-60 V input and a 12 V output. The PCB is put on a test board in a wind-tunnel to test its characteristics under different wind speeds, input voltage and loads. The result is that the PCB has a higher efficiency than the reference PCB but it has worse thermal resistance. Further development of the design needs to be made to improve the thermal resistance. Using new packaging is a way to continue the development of power converter with lower efficiency but embedding MOSFET needs a less complicated manufacturing process before there is any widespread usage.
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Viström, Magnus. "Customised information on packaging : driving forces and logistical aspects." Licentiate thesis, KTH, Numerical Analysis and Computer Science, NADA, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-168.
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This thesis work is divided into two parts that relate to each other. The first part investigates driving forces and limiting factors in the customisation of information on packaging and the second part focuses on how the customisation task should be performed in order to obtain high productivity and efficient logistics. Opportunities with hybrid printing solutions where conventional technology is combined with digital printing are discussed.The first of the included papers talks about the driving forces and limiting factors in the customisation of information on packaging and focuses on marketing aspects and consumer value. The second paper investigates the logistical aspects of using digital printing to add information on pre-printed packaging, with the primary focus on the opportunities to reduce changeover time and printing form costs. The third paper investigates how digital printing can be integrated into a packaging line and identifies critical productivity related parameters. These three papers are analysed together in this report, giving input to conclusions about the driving forces and limiting factors in the customisation of information on packaging and how the customisation task should be performed to obtain high productivity and efficient logistics. Hence, this thesis work does not originate solely in one discipline. Digital printing technology, logistics and marketing aspects are all considered to draw conclusions.
It is shown that it is possible to obtain marketing advantages, fulfill market demands better, get increased consumer value and reduced costs by using a hybrid printing solution. There exists at the same time a number of limiting factors, such as print quality demands, additional costs and reliability issues that are crucial to consider before concluding whether or not customisation of information on packaging would be successful in any given business scenario.
Different scenarios for where the customisation task can be inserted into a value chain are defined and discussed. Explicit studies of one of the scenarios are made. This scenario is defined as having a customisation task inline in a packaging line. The other scenarios, customisation at the packaging producer and customisation at the wholesaler/retailer, are not explicitly investigated, but it has been possible to discuss these scenarios as well through the research results obtained. The results show that there are factors that point towards the scenario where digital printing is performed at the producer as being the most beneficial. A number of critical productivity related factors for this scenario are identified in paper III, which gives guidelines on how to obtain high productivity when a digital printing task is integrated into a packaging line. It is finally shown that it is possible to obtain high delivery service and efficient logistics by using a hybrid printing solution. It is, however, of crucial importance that possible drawbacks be considered in order to accurately conclude whether a hybrid printing solution will be successful or not.
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Viström, Magnus. "Customised information on packaging : driving forces and logistical aspects /." Stockholm, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-168.
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Won, Seahwa. "Colour information in design : understanding colour meaning in packaging design." Thesis, University of Leeds, 2015. http://etheses.whiterose.ac.uk/12472/.
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Colour is a powerful visual cue that affects consumer brand choice. Although there is an obvious and recognised value in the use of colour information in design, the literature demonstrates that colour information is an underexplored area that has not yet been addressed in detail by design research either practically or theoretically. Moreover, colour crosses various disciplines; due to its multi-disciplinary nature, it is not clear whether colour information is being effectively utilised in design. The aim of this study was to identify which types of colour information are useful in packaging, and to suggest a prototype tool (at concept level) to deliver this useful colour information to design professionals. An analysis of the relevant literature revealed 13 types of colour information which were then selected as basis for the study. Subsequently, the research design consisted of two phases. The first phase was exploratory in order to gain rich insight into the characteristics of useful colour information through interviews, an online survey, a colour meaning experiment, a colour meaning framework, and a colour meaning case study. The second phase was practice-based. Based on the informed exploration from the early studies, a web-based colour tool prototype, referred to as the CMCW (colour-meaning-centred website), was created, refined, and tested. The primary contribution of this study stems from an understanding of colour information to support design professionals; the identification of the five types (harmony, perception, meaning, psychology and printing) and the characteristics of useful colour information; and the formation of a colour-meaning framework and colour-meaning web tool. The secondary contribution of this study is the methodological approach undertaken that was used to understand the relationship between colour meaning and context by conducting a design-focused colour experiment. Research evidence highlights the importance and value of colour meaning information in design. The insight from this work will help researchers, design professionals, and colour-tool developers to make informed decisions on what they should focus on, how they should do so, and why. This will facilitate better provisions and uptake of useful colour information for design professionals in the design process and strategy fields. The framework also could support understanding of colour design practice in an analytic way, and be employed as a research tool in various design- or marketing-related research to investigate and analyse colour.
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Danford, Richard K. "Preverbal accusatives, pronominal reduplication, and information packaging : a diachronic analysis of Spanish /." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1486402957196957.
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Winkle, Claudia [Verfasser], and Christian [Akademischer Betreuer] Mair. "Non-canonical structures, they use them differently : : information packaging in spoken varieties of English." Freiburg : Universität, 2015. http://d-nb.info/1122646925/34.
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Tsai, Yuan-Hao. "Developing BIM-enabled Work Packaging with Field Sensing for Information Flow Improvement in Complex Projects." Thesis, Curtin University, 2021. http://hdl.handle.net/20.500.11937/85008.
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This research aims to develop an innovative data environment to improve the information flow in complex projects. The data environment leverages the smart sensing technology and BIM to collect site information, and then harnesses information from site and stakeholders through a BIM-enabled work packaging approach to strengthen the linkages among project information. To apply the applications throughout the project lifecycle, an integrated framework of common data environment is established to accommodate all sources of data.
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Bougatfa, Sonia. "Les effets des attributs du packaging promotionnel sur les intentions comportementales d'achat du consommateur." Thesis, Bordeaux, 2018. http://www.theses.fr/2018BORD0448.
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La question des effets des actions promotionnelles sur la perception et sur l’intention d’achat du consommateur a marqué son emprunte dans la littérature. Généralement, les chercheurs l’ont traitée de deux manières. Certains d’entre eux ont étudié l’influence globale de la promotion sur le consommateur. D’autres ont exploré l’influence des techniques promotionnelles sur le consommateur. En revanche, jusqu’à présent, le packaging promotionnel n’a pas fait l’objet de véritables investigations dans la littérature. Ce travail tente alors (1) d’explorer ce volet de la promotion, (2)identifier aussi les attributs du packaging promotionnel qui interviennent dans le traitement de la promotion et (3) vérifier l'existence ou non d'un packaging promotionnel efficace en termes d'intentions comportementales. A la lumière de ces objectifs nous aboutirons à notre but principal de notre recherche soit : expliquer les effets du packaging promotionnel sur l'attitude et sur les intentions comportementales du consommateurIn the context of sales promotions, promotional packaging – that is, the packaging of promoted products- reveals as one of the most relevant elements that retailers and brands work on to make the products more attractive and stimulate consumer’s purchase intention. While research on the topic is lacking, this research aims to:1/ to propose a theoretical framework allowing the identification of the attributes of the promotional packaging which leads to a definition of the notion of promotional packaging.2/to study the effects of the perceived value of the promotion (through promotional packaging) on the attitude towards the promotional packaging and on the consumer's purchasing intentions. Promotional packaging, which has been included in the study survey, is based on a study conducted on 145 promotional packagings offered by a French distributor in 2013. Based on a multiple correspondence analysis (MCA), the existence of 6 main types promotional packaging is revealed.3/to check if there is a promotional packaging more efficient compared to others in terms of relations between the promotion's perceived value , attitude and behavioral purchase intentions.The results of the study conducted with 299 consumers confirm the existence of effects of the perceived value of the promotion materialized by the promotional packaging on the attitude towards promotional packaging and the behavioral purchase intentions of the product in promotion. . Theoretical, methodological and managerial contributions are then discussed
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Mhlongo, Siyabonga. "Flexible Packaging Methodologies for Rapid Deployment of Customisable Component-based Digital Libraries." Thesis, University of Cape Town, 2006. http://pubs.cs.uct.ac.za/archive/00000320/.
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Software engineering is a discipline concerned with manufacturing or developing software. Software plays a pivotal role in everyday life, an absence of which will be devastating to a number of governmental, recreational and financial activities, amongst many others. One of the latest branches of software engineering, component-based software engineering, is concerned with the development of software systems using already existing components which speculatively will ensure rapid and inexpensive software development processes.
Parallel with the advances in software engineering, the field of digital libraries — a field dealing with Web-based access to and management of structured digital content — has adopted this development model from software engineering to shift focus from developing and using traditionally monolithic software systems to developing and using more flexible component-oriented software systems.
Since componentised development approaches are relatively recent, other areas such as packaging and managing component-based software systems still remain unattended to. This dissertation presents research on techniques and methodologies for packaging customisable component-based digital libraries such that deployment is rapid and flexibility is not compromised. Although the reference point of this research was that of component-based digital library systems, it is believed that this research can be generalised across the family of Web-based component-based software systems.
An outcome of this research was a prototype packaging system consisting of a pair of tools: a package builder tool and a package installer tool. This packaging system was developed to model the ideas and methodologies that were identified as important to the processes of packaging and installing component-based digital library systems. These tools consequently underwent a user evaluation study whereby they were evaluated for understandability, usability and usefulness to the processes of packaging and installing component-based digital libraries.
A key contribution of this research was identifying requirements for a generic component packaging framework. For a component to be seen as ”fit-to-package”, it must posses the following at the very least: the component must be configurable automatically; the component must have a formal description of its dependency software; there must be formal descriptions that describe individual components as well as systems composed of components; and there must be a way whereby installation questions are formally encoded such that components are able to correctly receive configuration information.
In totality, this research has shown that component-oriented software development approaches can benefit from an infrastructure which allows for component-based software systems to be composed, distributed and installed effortlessly.
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Manole, Anna. "Packaging Design in Ecological Face Creams : How to represent an ecological face cream on the Swedish market." Thesis, Högskolan Dalarna, Institutionen för information och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37598.
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Background Advances in technology resulted in a transition to mass production of goods. This signified an increase in packaging demands, as well as the need for packaging to stand out. The usage of graphic design can make a packaging sell a product and it is vital to a company. At the same time, demands for ecological skincare products have seen an increase in the past years. Aim The purpose of the study is determining the most prevalent design characteristics of ecological face creams on the Swedish market, as well as evaluating how a potential customer would perceive an average product with such characteristics. Method The study used the strategy design and creation to produce an artefact, as well as the survey strategy to evaluate the artefact. The data collection methods used within these strategies were documents and a questionnaire. The study used the website jordklok.se for its data collection, where 78 products with organic certifications were visually analysed in order to design an average ecological product. Results The data collection results established that most products studied were grouped into ranges. Characteristics of ecological face creams packaging could be summed up after the visual analysis in percentages. The range of face creams Ariory was the artefact produced by collecting data through the visual analysis, within the design and creation strategy. The survey strategy resulted in the majority of respondents assessing the designed range as ecological in appearance. Conclusions It has been concluded that packaging that is perceived as ecological by potential customers can be designed by using average design characteristics of existing products.
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Fusová, Daniela. "Optimalizace toku vratných obalů v rámci koncernu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223820.
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The diploma thesis focuses on optimizing the flow of returnable packaging within the group. Based on the analysis of storage, information flow and management of returnable packaging in a chosen company and evaluation of present theoretical approaches to the packaging management suggest a modification in the packaging management to optimize logistics costs.
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Klaesson, David. "Academic awareness in students' papers : An investigation of information packaging and subjective projections in student papers at university level." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27144.
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AbstractIn this thesis, emphasis was situated around the development of academic awareness among students studying to become teachers of English. To enable such investigation, a limited number of students were requested to submit written papers, conducted within two particular English courses provided at Linnaeus University. The courses concerned are named Academic writing – provided during the first semester of English studies – and Academic writing and rhetoric – provided during the second semester of English studies –. By investigating papers written within these two courses, conclusions could be drawn regarding the students’ development in academic writing. Twenty-five students decided to share their material, and submitted two productions each. Hence, the amount of written work to investigate was delimited to fifty papers. The investigation was conducted through a qualitative study where certain features, connected to the formal genre of academic writing, were analyzed. Information packaging and subjective projections were found to be valid measures of such investigation. The results showed that there was an overall improvement. In fact, all calculations conducted within these measures, indicated that the students had developed their academic awareness.
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Bleiker, Simon J. "Heterogeneous 3D Integration and Packaging Technologies for Nano-Electromechanical Systems." Doctoral thesis, KTH, Mikro- och nanosystemteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-207185.
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Three-dimensional (3D) integration of micro- and nano-electromechanical systems (MEMS/NEMS) with integrated circuits (ICs) is an emerging technology that offers great advantages over conventional state-of-the-art microelectronics. MEMS and NEMS are most commonly employed as sensor and actuator components that enable a vast array of functionalities typically not attainable by conventional ICs. 3D integration of NEMS and ICs also contributes to more compact device footprints, improves device performance, and lowers the power consumption. Therefore, 3D integration of NEMS and ICs has been proposed as a promising solution to the end of Moore’s law, i.e. the slowing advancement of complementary metal-oxide-semiconductor (CMOS) technology.In this Ph.D. thesis, I propose a comprehensive fabrication methodology for heterogeneous 3D integration of NEM devices directly on top of CMOS circuits. In heterogeneous integration, the NEMS and CMOS components are fully or partially fabricated on separate substrates and subsequently merged into one. This enables process flexibility for the NEMS components while maintaining full compatibility with standard CMOS fabrication. The first part of this thesis presents an adhesive wafer bonding method using ultra-thin intermediate bonding layers which is utilized for merging the NEMS components with the CMOS substrate. In the second part, a novel NEM switch concept is introduced and the performance of CMOS-integrated NEM switch circuits for logic and computation applications is discussed. The third part examines two different packaging approaches for integrated MEMS and NEMS devices with either hermetic vacuum cavities or low-cost glass lids for optical applications. Finally, a novel fabrication approach for through silicon vias (TSVs) by magnetic assembly is presented, which is used to establish an electrical connection from the packaged devices to the outside world.Tredimensionell (3D) integration av mikro- och nano-elektromekaniska system (MEMS/NEMS) med integrerade kretsar (ICs) är en ny teknik som erbjuder stora fördelar jämfört med konventionell mikroelektronik. MEMS och NEMS används oftast som sensorer och aktuatorer då de möjliggör många funktioner som inte kan uppnås med vanliga ICs.3D-integration av NEMS och ICs bidrar även till mindre dimensioner, ökade prestanda och mindre energiförbrukning av elektriska komponenter. Den nuvarande tekniken för complementary metal-oxide-semicondictor (CMOS) närmar sig de fundamentala gränserna vilket drastiskt begränsar utvecklingsmöjligheten för mikroelektronik och medför slutet på Moores lag. Därför har 3D-integration identifierats som en lovande teknik för att kunna driva vidare utvecklingen för framtidens elektriska komponenter.I denna avhandling framläggs en omfattande fabrikationsmetodik för heterogen 3D-integration av NEMS ovanpå CMOS-kretsar. Heterogen integration betyder att både NEMS- och CMOS-komponenter byggs på separata substrat för att sedan förenas på ett enda substrat. Denna teknik tillåter full processfrihet för tillverkning av NEMS-komponenter och garanterar kompatibilitet med standardiserade CMOS-fabrikationsprocesser.I den första delen av avhandlingen beskrivs en metod för att sammanfoga två halvledarskivor med en extremt tunn adhesiv polymer. Denna metod demonstreras för 3D-integration av NEMS- och CMOS-komponenter. Den andra delen introducerar ett nytt koncept för NEM-switchar och dess användning i NEM-switch-baserade mikrodatorchip. Den tredje delen presenterar två olika inkapslingsmetoder för MEMS och NEMS. Den ena metoden fokuserar på hermetisk vakuuminkapsling medan den andra metoden beskriver en lågkostnadsstrategi för inkapsling av optiska komponenter. Slutligen i den fjärde delen presenteras en ny fabrikationsteknik för så kallade ”through silicon vias” (TSVs) baserad på magnetisk självmontering av nickeltråd på mikrometerskala.
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Johansson, Sofia. "Information design for product visualisations : Developement of a information design for carton boxes." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85902.
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Eson Pac is a company that develops pharmaceutical packaging. One problem that thecompany currently has is that they do not have a basis for showing their products andthe information about them. This report presents the development of this to the company,through a degree project. The important focus of the work has been to developan information design that informs and visualizes their products in a user-friendly way.By following well-founded theory and research-based methods, the iterative work hastaken shape. This is partly by following an IDEO based process method called the threeI method which contains the three phases Inspire, generate Ideas and Implement. Inaccordance with Eson Pac’s wishes, certain restrictions have been placed on the productionof the result, such as colors and containing information, in addition to whichthe focus has been on producing a result that benefits the users. The work resulted in aninteractive information design with produced animations and illustrations of the company’sproducts together with information about them.Eson Pac är ett företag som utvecklar läkemedelsförpackningar. Ett problem som företagethar i dagsläget är att de inte har ett underlag för att visa sina produkter ochinformation kring dem. Denna rapport presenterar utvecklingen av detta till företaget,genom ett examensarbete. Det viktiga fokuset i arbetet har varit att ta fram en informationsdesignsom informerar och visualiserar deras produkter på ett användarvänligtsätt.Genom att följa välgrundad teori och forksningsbaserade metoder har det itterativa arbetettagit form. Detta dels genom att följa en IDEO baserad processmetod som kallasthree I method som innehåller de tre faserna Inspirera, idegenerera och implementera.Utefter Eson Pac’s önskemål har vissa begränsningar gjorts vid framtagnignen avresultatet såsom färger och innehållande information, utöver dethar fokus legat på attta fram ett resultat som gynnar användarna. Arbetet resulterade i en interaktiv informationsdesignmed framtagna animeringar och illustrationr av företagets produktertilsammans med information kring dem.
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Shohibussirri, Muhammad. "Focus on topic: information structure in the formal variety of Indonesian." Thesis, Canberra, ACT : The Australian National University, 2014. http://hdl.handle.net/1885/12732.
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The correlation between form and function is the subject of a huge debate in linguistics.
This thesis studies this correlation by investigating sentences (utterances) and their
formal features, as in using language, people not only think about what to say – the
informative content, but also how to order it – the structure. The study is a piece of
research into the relationship between units of information conveyed in sentences and
their morpho-syntactic devices (constructions, constituents and domains). It deals with
important concepts in information structure such as topic, focus, topicalization and
focalization.
The data I use are the formal variety of Indonesian obtained from three political
speeches on Pancasila. The data are categorized into canonical and non-canonical
constructions, as the two have different information structure. In the former
construction, a linguistic truism, that topic precedes focus, is argued to be relevant. It is
also argued that conspiracy of syntax in the construction prevents new information from
being placed in sentence initial position. On the other hand, in the latter, a different
information structure is very likely to occur.
Basing the analysis on Lambrecht (1994), on the one hand, I argue that in
canonical constructions, topics strongly correlate to subjects. Only a few instances in
the data show that subject is not topic. When this is so, they either refer to focus with
the type ‘argument focus’ structure or refer to a part of a focused constituent with the
type ‘sentence focus’ structure. On the other hand, I argue that in non-canonical
sentences there are two constructions under scrutiny: word order restructure (preposing)
and passive construction. I argue that their information structure is predictable to some
extent. First, in preposing, NP object and PP is topicalized while VP and AdjP
predicates are focalized. In addition, the preposed intransitive VP ada is used to show
that subject and predicate are focused in a presentational sentence. Next, in yang
sentences, the predicate may be topicalized or focalized, depending on the context
where they occur. Second, in passive type 1, the subject is assigned either aboutness
topic, continuing topic or new topic. If the VP predicate is preposed, it is part of the
focused constituent. In passive type 2, the object is fully topicalized.
I conclude that the correlation between, (i) subject and topic in canonically
ordered constructions of formal Indonesian, (ii) different types of topic and subjects in
passive type 1, and (iii) object and topicalization in passive type 2, are all predictable,
rather than accidental or random. This, however, does not negate the possibility of
individual variation by the language user. On the contrary, I draw no conclusion about
the relationship between preposed predicate and focalization in the non-canonical
construction. Thus, at this point, the conclusion is tentative and further research is
required.
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Jansson, Oscar, and Emelie Petersson. "Rakhyvelsförpackningar och genus : En studie om könsneutral förpackningsdesign." Thesis, Högskolan Dalarna, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-33750.
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Rakhyvlar är en produkt som i grunden har samma funktion för både män och kvinnor, men vars förpackning könskodas för att attrahera de olika könskategorierna. Följande studie syftar till att undersöka hur rakhyvelsförpackningar skiljer sig åt beroende på om de riktar sig mot män eller kvinnor. Vidare avser studien att utreda hur en förpackning för rakhyvlar kan utformas för att uppfattas könsneutral. I denna studie definieras könsneutralt som något som inte riktar sig till ett specifikt kön. Studien begränsas till att undersöka förpackningarnas färg, typografi, grafiska element och form. För att besvara syftet har strategierna kartläggning och Design and creation tillämpats. Beträffande kartläggningen användes datainsamlingsmetoderna litteraturstudie och visuell innehållsanalys. Litteraturstudien genomfördes för mer djupgående förståelse om ämnet och utgjorde grundläggande riktlinjer för utformandet av ett eget designförslag. Innehållsanalysen genomfördes för att fastställa hur dagens rakhyvelsförpackningars utformning skiljer sig åt beroende på om de riktar sig till män eller kvinnor. Inom Design and creation användes Sless’ arbetsmodell för utformningen av det egna designförslaget. Två enkätundersökningar genomfördes för att testa och utvärdera designförslaget på målgruppen. Innehållsanalysen konstaterade att det råder en kraftig polarisering vad gäller rakhyvelsförpackningars utformning och uttryck. Slutsatsen fastslog utseendemässiga skillnader beroende på om förpackningarna riktade sig mot kvinnor eller män. Studien besvarar även hur en förpackning för rakhyvlar kan formges för att uppfattas könsneutral. Detta presenteras i form av två designförslag och ett antal riktlinjer för hur en könsneutral rakhyvelsförpackning kan formges.Razors are a product that basically has the same function for both men and women, but whose packaging is gender coded to attract the different gender categories. The following study aims to investigate how razor packages differ depending on whether they target men or women. Furthermore, the study intends to investigate how a razor package can be designed to be perceived as gender neutral. In this study, gender-neutral is defined as something that does not target a specific gender. The study is limited to examining the color, typography, graphic elements and shape of the packaging. To answer the purpose, a survey and Design and creation have been applied as strategies. A literature study and visual content analysis were used as data collection methods within the survey strategy. The literature study was conducted for a deeper understanding of the topic and provided basic guidelines for designing a own design proposal. The content analysis was conducted to determine how the design of today's razor packages differs depending on whether they are aimed at men or women. Within the strategy Design and creation, Sless' working model was used for designing our own design proposal. Two surveys were conducted to test and evaluate the design proposal of the target group. The content analysis found that there is a strong polarization in the design and expression of razor packages. The conclusion determined differences in appearance depending on whether the packaging was aimed at women or men. The study also provides answers on how a razor package can be designed to be perceived as gender neutral. This is presented as two design proposals and a number of guidelines for how a gender-neutral razor package can be designed.
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Ma, Lei. "Design Informatics for Packaging." Thesis, University of Leeds, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.507634.
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De, Klerk Annalize. "Information the wine consumer wants on the back label of a wine bottle - to assist with the consumer's purchasing decision?" Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53468.
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Thesis (MComm)--Stellenbosch University, 2003.ENGLISH ABSTRACT: In an ever-increasing wme market in which the decision to purchase becomes increasingly complicated for the consumer of wine because of the greater variety of wines that are available on the shelves of wine shops, wine producers and marketers are compelled to differentiate their product from the rest of the products. This can be done by finding more and better ways of providing the consumer with correct information to support the decision to purchase. Such information should support the consumer in the place where the decision to purchase must be made, namely at the shop shelf. This is where the packaging, which includes the label, is the main source of information. Correct information is a relative concept and the aim of this study was to determine what the consumer regarded as the most important information on the back label of a bottle of wine. A questionnaire was compiled to collect such information and was distributed in the Boland region. Wine consumers who also are buyers of wine were asked to complete the questionnaires. The results of the study indicated that, although twenty options with regard to information, which were presented in the questionnaires, were all regarded as important, eight of these options were clearly given a greater degree of preference. The challenge presented to the winemaker and marketer is to exercise a selective choice with regard to the information to be accommodated in the limited area of the back label on a wine bottle to thereby adequately meet the consumer's need for information relevant to the particular wine
AFRIKAANSE OPSOMMING: In 'n steeds groeiende wynmark waar die koopbesluit vir die wynverbruiker steeds meer ingewikkeld raak as gevolg van die groter verskeidenheid wyne beskikbaar op die winkelrak, is die wynprodusent en -bemarker geforseer om sy produk van die res te differensieer. Dit kan gedoen word deur meer en beter metodes te vind om die verbruiker te voorsien van korrekte inligting om sodoende sy koopbesluit te ondersteun. Hierdie inligting moet die koper ondersteun waar hy die koopbesluit neem, naamlik by die winkelrak, dit is wanneer hy daar is dat die verpakking, wat die etiket insluit, die hoof inligtingsbron is. Korrekte inligting is 'n relatiewe begrip en die doel van hierdie studie was om te bepaal wat die verbruiker as die belangrikste inligting op 'n wyn rugetiket beskou. 'n Vraelys is opgestel om sodanige inligting te versamel en is in die Boland area versprei. Wynverbruikers wat ook self wyn aankoop, is versoek om die vraelyste te voltooi. Die resultate van die studie het daarop gedui dat, alhoewel al twintig inligtingsopsies in die vraelys as belangrik beskou was, daar duidelik agt opsies was wat voorkeur geniet het. Die uitdaging aan die wynmaker en -bemarker is om die selektiewe keuse te maak ten opsigte van watter van hierdie informasie hul op die beperkte ruimte van 'n wyn rugetiket sal kan akkomodeer om sodoende ook aan die verbruiker se inligitingsbehoeftes te voorsien, met inagname van beskikbare inligting rakende die betrokke wyn.
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Chan, Tay On Kou Alexandra Valeria. "Replanteamiento de la identidad visual del restaurante Ache a partir de su dimensión cultural." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657155.
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En esta investigación se encontró un problema de comunicación visual en el restaurante Ache, donde se identificó la falta de elementos gráficos que logre identificar al restaurante de cocina nikkei a partir de su dimensión cultural. Se identificó que este problema de comunicación visual solo se podía resolver mediante el diseño gráfico, ya que pertenece precisamente al área identitaria. Además, este proyecto muestra una justificación cultural y práctica donde se identificarán aspectos esenciales para el replanteamiento de la identidad del restaurante para que logre transmitir su esencia como marca al consumidor.También, se realizó una encuesta a un grupo de personas que consumen comida nikkei y se entrevistó a dos expertos que han creado y rediseñado proyectos de identidad visual de restaurantes nikkeis y otros rubros de comida. Adicionalmente, se utilizó la metodología de trabajo del doble diamante para realizar el proceso de elaboración de la gráfica visual.Los principales resultados que se pudo obtener mediante la propuesta de diseño fueron positivos, ya que los usuarios consideraron que la nueva gráfica sí reflejaba el rubro de comida que ofrecían. Igualmente, el logo lo relacionaban con la cultura nikkei, la carta lo consideraban claro y directo, las imágenes ayudaban a entender el producto a consumir y el empaque les parecía innovador y diferente generando una experiencia única.In this research, a visual communication problem was found in the Ache restaurant, where the lack of graphic elements that could identify the Nikkei cuisine restaurant from its cultural dimension was identified. It was identified that this visual communication problem could only be solved through graphic design, since it belongs precisely to the identity area. In addition, this project shows a cultural and practical justification where essential aspects will be identified for the rethinking of the identity of the restaurant so that it can transmit its essence as a brand to the consumer.Also, a survey was made to a group of people who consume Nikkei food and two experts who have created and redesigned visual identity projects for Nikkei restaurants and other food items were interviewed. Additionally, the double diamond methodology was used to carry out the process of elaboration of the visual graphics.The main results obtained through the design proposal were positive, since the users considered that the new graphics did reflect the food offered. Likewise, the logo was related to the Nikkei culture, the menu was considered clear and direct, the images helped to understand the product to be consumed and the packaging seemed innovative and different, generating a unique experience
Trabajo de Suficiencia Profesional
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Veramendi, Herrera Alexa Gianella. "El diseño de packaging ecológico que tiene efecto en la compra de galletas saludables en supermercados en mujeres NSE B de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653513.
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Los empaques ecológicos adquieren mayor relevancia para los consumidores preocupados por el impacto de sus compras en el medio ambiente, lo cual representa una oportunidad para incrementar las ganancias en un negocio enfocado en productos sostenibles. Por ello, el propósito de este trabajo es investigar la relación entre el empaque ecológico -medido por el diseño, la información y el material usado- y la intención de compra de galletas saludables.
En el diseño del empaque ecológico las piezas clave son el color, la forma y la imagen, debido a que son consideradas cruciales para identificar un empaque ecológico en el punto de venta. Con respecto a la información del empaque ecológico, se considera a la etiqueta el instrumento principal al momento de identificar la sostenibilidad del producto. Por otro lado, el material usado del empaque ecológico toma relevancia para el consumidor cuando éste tiene preferencias hacia un producto sostenible. Existe un vacío en las investigaciones sobre los empaques ecológicos, debido a que no se han realizado estudios para conocer la relación de la intención de compra de las galletas saludables en empaques ecológicos, sino de manera general en productos comestibles, por lo que este estudio contribuirá en ese sentido.Ecological packaging becomes more relevant for consumers concerned about the impact of their purchases on the environment, which represents an opportunity to increase profits in a business focused on sustainable products. Therefore, the purpose of this work is to investigate the relationship between ecological packaging -measured by design, information and the material used- and the intention of buying healthy cookies. In the design of the ecological packaging, the key pieces are color, shape and image, because they are considered crucial to identify an ecological packaging at the point of sale. Regarding the ecological packaging information, the label is considered the main instrument when identifying the sustainability of the product. On the other hand, the used material of the ecological packaging becomes relevant for the consumer when he has preferences towards a sustainable product. There is a gap in research on organic packaging, since studies have not been conducted to determine the relationship of the intention to buy healthy cookies in ecological packaging, but generally in edible products, so this study will contribute in that sense.
Trabajo de investigación
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Serhal, Rania. "Impact de la texture du packaging sur le profil sensoriel, le genre de la marque et l’attitude envers la marque dans un contexte monomodal visuel et bimodal visuel haptique." Thesis, Angers, 2015. http://www.theses.fr/2015ANGE0090.
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Dans cette thèse nous étudions l’impact de la texture du packaging sur la perception du profil sensoriel du produit, la formation des dimensions de genre de la personnalité de la marque et l’attitude envers la marque. Nous pointons aussi le rôle médiateur des variables perçues du packaging sur ces liens. Ainsi, nous avons eu recours à trois textures, une non saillante au niveau haptique, et deux autres à la saillance haptique sexuée, pour emballer deux produits alimentaires, le chocolat et le café. La recherche a montré un impact positif sur l’évaluation, et l’attitude dans chacun des contextes d’étude : monomodal visuel et bimodal visuel-haptique. L’analyse des différences entre les deux contextes révèle le rôle des processus de traitement de l’information haptique impliqués dans la perception de touchers saillants véhiculant une information familière. Ainsi, ici, la mémoire, l’attention, l’accessibilité de l’information haptique et probablement les heuristiques d’ancrage, ont joué un rôle majeur sur l’efficacité visuelle dans la perception des textures saillantesIn this thesis we measure the impact of the texture of the packaging on the perception of product’s sensory evaluation, gender dimensions and attitude toward the brand. We are pointing the mediating role of perceived variables of packaging on these links. Thus, we have used three packaging textures, a haptically non salient texture and two with a gendered haptic salience, for two mass market food products, chocolate and coffee. Research has shown a positive impact on the assessment and attitude in each of the study’s contexts: visual and visual-haptic. The difference between the two contexts reveals the role of haptic information processing procedures involved in the perception of salient familiar haptic information. So here, memory, attention, accessibility of the information and probably haptic anchoring heuristics, played a major role in the visual efficiency of salient textures perception
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Boos, Erik, Ludwig Wahlqvist, and Daniel Maman. "Fastighetspaketering : Det populära förfarandets effekt för mindre fastighetsbolag." Thesis, Malmö universitet, Institutionen för Urbana Studier (US), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-43052.
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Det populära förfarandet fastighetspaketering som idag är branschnorm, innebär att det ägande bolaget överlåts och utseendet på transaktionsprocessen förändras. Förändringen innebär en utökad undersökningsprocess, i form av en Due Diligence. Due Diligence innebär vanligtvis en undersökning av fastighetens tekniska, ekonomiska och juridiska aspekter. Fastighetspaketeringar medför däremot en ytterligare undersökning parallellt av bolaget. Syftet med studien är att undersöka hur mindre aktörers transaktionsprocess påverkas vid förvärv av paketerade fastigheter samt vilka konsekvenser deras Due Diligence får. För att uppnå studiens syfte har en kvalitativ metod använts för att begrunda det empiriska materialet. Det empiriska materialet grundar sig på fyra semistrukturerade intervjuer med respondenter från mindre fastighetsbolag. Studien visar att transparensen på den svenska fastighetsmarknaden är högre än genomsnittet, trots detta förekommer asymmetrisk information. Den asymmetriska informationen kan däremot motverkas genom en Due Diligence. Därav krävs det att informationen i en Due Diligence bearbetas på ett korrekt och kontrollerat sätt, om så inte vore fallet utmynnar det i en kostsam process. På så vis är mindre fastighetsbolag villiga att betala kostnaden för informationen i en Due Diligence. Bearbetas inte informationen fullständigt kan det leda till lägre lönsamhet, vilket studien påvisar vara en avgörande faktor för mindre fastighetsbolag.Packaging of Real Estate is today considered a popular transaction method and an industry norm. A result of the procedure is that the owning company is transferred in the transaction, however this means that the appearance of the transaction process changes. The change involves an extended investigation process, in the form of a Due Diligence. Due Diligence usually refers to an investigation of the property’s technical, financial and legal aspects. Packaging of real estate, on the other hand, entails an added parallel investigation of the company. The purpose of this study is to investigate how the transaction process affects smaller real estate companies by the acquisition of packaged properties, and what consequences it has on their Due Diligence. To achieve the purpose of this study, a qualitative method has been used to gather our empirical data. The empirical material is based on four semi-structured interviews with four different interviewees from smaller real estate companies. The study shows that transparency in the Swedish real estate market is above average, despite this, asymmetric information occurs. The asymmetric information, on the other hand, can be counteracted by Due Diligence. Therefore, it is required that the information in a Due Diligence is processed in a correct and controlled manner, otherwise it results in a costly process. Therefore, smaller real estate companies are willing to pay the cost of information in a Due Diligence. Failure to process the information completely can lead to lower profitability, which the study shows is a decisive factor for smaller real estate companies.
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El, Yaacoub Ahmed Adam. "Edge Orchestrator for Mobile Robotics to provide on-demand run-time support." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-287455.
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Edge computing emerged as an attractive method of distributing computational resources in a network. When compared with cloud computing, edge computing presents a number of key benefits which include improved response times, scalability, privacy, and redundancy. This makes edge computing desirable for use in mobile robotics, in which low response times and redundancy are key issues. This thesis work will cover the design and implementation of a general-purpose edge orchestrator, that can support a wide range of domains due to being built around the concept of modularity. An edge orchestrator is a program that manages an edge network by analyzing the edge network and the requirements of devices within that network, then optimizing how the computational resources are distributed within the devices in the network. Modules have been designed and implemented on top of the orchestrator that allow for optimizations specific to mobile robotics. A proof of concept module was designed to optimize for latency which was compared with an external algorithm that seeks to optimize for latency as well. Both were implemented on the orchestrator and an evaluation was performed to compare both approaches. It was found that the module designed in this thesis is better suited for optimizing for latency. LXD was chosen to be used for software packaging which is a container-based software packaging solution. A software packaging solution is used to package software which would be deployed by the orchestrator. The choice of LXD is analyzed through an evaluation procedure that compares it with Docker, which is another container-based software packaging solution. It was found that LXD produces containers of smaller size but required more time to generate those containers, when compared with Docker. It was also found that LXD container images exhibited better performance than the Docker ones for software which is not I/O heavy. It was decided through this evaluation that LXD was a better choice for the orchestrator.Edge computing är en attraktiv metod för distribution av beräkningsresurser i ett nätverk. Jämfört med molnberäkningar har edge computing ett antal viktiga fördelar som inkluderar förbättrade svarstider, skalbarhet, integritet och redundans. Detta gör edge computing önskvärt för användning i mobil robotik, där låga svarstider och redundans är viktiga frågor. Detta examensarbete täcker min design och implementering av en generell edge-orkestrerare, som kan stödja ett brett spektrum av domäner eftersom den är byggd på ett modulärt sätt. En edge-orkestrerare är ett program som hanterar ett edge-nätverk genom att analysera edge-nätverket och kraven på enheter inom det nätverket, för att sedan optimera hur beräkningsresurserna fördelas över enheterna i nätverket. Jag har utformat och implementerat moduler ovanpå orkestratorn som möjliggör optimeringar specifika för mobil robotik. Jag designade också en koncepttest-modul för att optimera för latens, vilken jag jämförde med en extern algoritm som även den försöker optimera för latens. Jag implementerade båda på orkestratorn och utförde en utvärdering för att jämföra båda metoderna. Resultaten visar att modulen utformad i detta examensarbete är bättre lämpad för att optimera för latens. För mjukvarupaketering valde jag att använda LXD, vilket är en containerbaserad mjukvarupaketeringslösning. Dess syfte är att paketera programvara som ska distribueras av orkestratorn. Jag analyserade valet av LXD genom ett utvärderingsförfarande som jämför det med Docker, som är en annan containerbaserad mjukvarupaketeringslösning. Jag fann att LXD producerar mindre containrar, men krävde mer tid för att generera dessa containrar jämfört med Docker. Jag fann också att LXD-containerbilder visade bättre prestanda än Docker-bilderna för programvara som inte är I/O-intensiv. Jag fann genom denna utvärdering att LXD var ett bättre val för orkestratorn.
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El, Yaacoub Ahmed. "Edge Orchestrator for Mobile Robotics to provide on-demand run-time support." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-287455.
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Edge computing emerged as an attractive method of distributing computational resources in a network. When compared with cloud computing, edge computing presents a number of key benefits which include improved response times, scalability, privacy, and redundancy. This makes edge computing desirable for use in mobile robotics, in which low response times and redundancy are key issues. This thesis work will cover the design and implementation of a general-purpose edge orchestrator, that can support a wide range of domains due to being built around the concept of modularity. An edge orchestrator is a program that manages an edge network by analyzing the edge network and the requirements of devices within that network, then optimizing how the computational resources are distributed within the devices in the network. Modules have been designed and implemented on top of the orchestrator that allow for optimizations specific to mobile robotics. A proof of concept module was designed to optimize for latency which was compared with an external algorithm that seeks to optimize for latency as well. Both were implemented on the orchestrator and an evaluation was performed to compare both approaches. It was found that the module designed in this thesis is better suited for optimizing for latency. LXD was chosen to be used for software packaging which is a container-based software packaging solution. A software packaging solution is used to package software which would be deployed by the orchestrator. The choice of LXD is analyzed through an evaluation procedure that compares it with Docker, which is another container-based software packaging solution. It was found that LXD produces containers of smaller size but required more time to generate those containers, when compared with Docker. It was also found that LXD container images exhibited better performance than the Docker ones for software which is not I/O heavy. It was decided through this evaluation that LXD was a better choice for the orchestrator.Edge computing är en attraktiv metod för distribution av beräkningsresurser i ett nätverk. Jämfört med molnberäkningar har edge computing ett antal viktiga fördelar som inkluderar förbättrade svarstider, skalbarhet, integritet och redundans. Detta gör edge computing önskvärt för användning i mobil robotik, där låga svarstider och redundans är viktiga frågor. Detta examensarbete täcker min design och implementering av en generell edge-orkestrerare, som kan stödja ett brett spektrum av domäner eftersom den är byggd på ett modulärt sätt. En edge-orkestrerare är ett program som hanterar ett edge-nätverk genom att analysera edge-nätverket och kraven på enheter inom det nätverket, för att sedan optimera hur beräkningsresurserna fördelas över enheterna i nätverket. Jag har utformat och implementerat moduler ovanpå orkestratorn som möjliggör optimeringar specifika för mobil robotik. Jag designade också en koncepttest-modul för att optimera för latens, vilken jag jämförde med en extern algoritm som även den försöker optimera för latens. Jag implementerade båda på orkestratorn och utförde en utvärdering för att jämföra båda metoderna. Resultaten visar att modulen utformad i detta examensarbete är bättre lämpad för att optimera för latens. För mjukvarupaketering valde jag att använda LXD, vilket är en containerbaserad mjukvarupaketeringslösning. Dess syfte är att paketera programvara som ska distribueras av orkestratorn. Jag analyserade valet av LXD genom ett utvärderingsförfarande som jämför det med Docker, som är en annan containerbaserad mjukvarupaketeringslösning. Jag fann att LXD producerar mindre containrar, men krävde mer tid för att generera dessa containrar jämfört med Docker. Jag fann också att LXD-containerbilder visade bättre prestanda än Docker-bilderna för programvara som inte är I/O-intensiv. Jag fann genom denna utvärdering att LXD var ett bättre val för orkestratorn.
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Roos-Larson, Micaela, and Vicktoria Nordmark. "Förpackningsdesign ur genusperspektiv : En studie om könsneutral förpackningsdesign för deodoranter." Thesis, Högskolan Dalarna, Institutionen för information och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37528.
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Deodoranter är en produkt som har samma funktion för alla kön, men förpackningarna skiljer sig för att attrahera olika målgrupper. Tydligt könskodade förpackningar skulle kunna leda till att människor känner sig tvingade att välja en produkt som är anpassad för ett kön. Syftet är att undersöka hur deodorantförpackningar skiljer sig beroende på vilket kön de riktas till samt utforma designförslag för hur könsneutrala deodorantförpackningar kan formges. Utöver detta syftar studien till att undersöka om resultat som fastställts av tidigare forskning även är relevant för deodoranter. Syftet besvarades genom kartläggning samt Design and Creation. Datainsamlingsmetoderna som användes var litteraturstudie och visuell innehållsanalys. Studien begränsas till förpackningarnas färg, typografi och grafiska element. Litteraturstudien gav en djupare förståelse om ämnet som genererade riktlinjer för utformandet av ett designförslag. Innehållsanalysen utfördes för att fastställa hur deodorantförpackningar skiljer sig beroende på vilket kön de rikas till. För Design and Creation användes Sless arbetsmodell vid utformandet av de egna designförslagen. För att testa och utvärdera designförslagen på målgruppen utfördes semistrukturerade intervjuer. Deodoranter till skillnad mot andra produkter har inte några stora skillnader mellan produkterna som riktar sig till kvinnor respektive män. Skillnaderna finns i färgvalen och nyanserna i dessa. Studien visar även hur en deodorantförpackning kan utformas för att uppfattas könsneutral. Detta visas genom två designförslag som riktlinjer för hur en könsneutral deodorantförpackning kan utformas. Resultat från tidigare studier kan liknas med resultaten från denna studie även om de skiljer sig en aning. Detta gör att denna studie kan ses som ett komplement till tidigare forskning och framtidiga arbete i utformandet av könsneutral förpackningsdesign.Deodorants is one of many products that has the same function for all genders, but the packaging differs to attract different target groups. Clearly gender coded packaging could lead to people feeling compelled to choose a product that is tailored to a particular gender. The study aims to investigate how deodorant packages differs depending on the gender that is targeted and also determine how a deodorant package can be designed to be considered gender neutral. In addition to this, the study aims to investigate whether results established by previous research are relevant for deodorants. The purpose was answered though a survey and the strategy Design and Creation. The data collection methods were literature study and visual content analysis. The study is limited to the colour, typography and graphic elements of the packaging. The literature study provided a deeper understanding of the subject that generated guidelines for the design of the prototype. The content analysis was conducted to determine how deodorant packaging differs depending on the targeted gender. For Design and Creation, the Sless´ work model was used. To test and evaluate the design of the target group, semi structured interviews were conducted. Deodorants, unlike other products, don´t differ that much between products designed for women and men. The differences are in the colours and the shades of them. The study also shows how a deodorant package can be designed to be perceived as gender neutral. This is shown by two design proposals and guidelines for how gender neutral deodorants can be designed. Results from previous studies can be compared with the results from this study, although they differ slightly. This means that this study can be seen as a complement to previous research and future studies in the design of gender neutral packaging design.
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CLEMENTINO, Thamyres Oliveira. "Avaliação da percepção dos consumidores sobre a comunicação de sustentabilidade em embalagens alimentícias." Universidade Federal de Campina Grande, 2017. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/926.
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THAMYRES OLIVEIRA CLEMENTINO - DISSERTAÇÃO PPGDesign 2017..pdf: 8670160 bytes, checksum: 2cda6e4aa53105424eb57ca9435394fd (MD5)Made available in DSpace on 2018-06-11T19:28:20Z (GMT). No. of bitstreams: 1 THAMYRES OLIVEIRA CLEMENTINO - DISSERTAÇÃO PPGDesign 2017..pdf: 8670160 bytes, checksum: 2cda6e4aa53105424eb57ca9435394fd (MD5) Previous issue date: 2017-02-09
Esta pesquisa teve como objetivo principal investigar, por meio da percepção visual dos consumidores, quais recursos gráficos podem ser associados à informação acerca da sustentabilidade das embalagens de alimentos. Como ponto inicial, houve a identificação dos elementos e técnicas visuais que são percebidos como informação sustentável na composição gráfica das embalagens, facilitando seu reconhecimento em meio as embalagens convencionais. A pesquisa teve enfoque misto, objetivos exploratórios e procedimentos experimentais, sendo dividida em duas fases. A primeira fase consistiu na análise visual, à luz da Gestalt, de embalagens presentes no mercado, que forneceram base para desenvolvimento da entrevista semiestruturada realizada com cinquenta consumidores em três supermercados da cidade de Campina Grande – PB, para identificar quais elementos constitutivos se destacavam acerca da orientação sustentável das embalagens. As proposições alcançadas serviram de base para a segunda fase, onde foram desenvolvidas embalagens experimentais apresentadas à 253 participantes, por meio de questionário online composto por questões de múltipla escolha e uma questão aberta, objetivando investigar como se comportava a percepção dos consumidores acerca da sustentabilidade a partir da variação gráfica dos elementos constitutivos. A primeira fase evidenciou que as embalagens que apresentavam na composição gráfica alta pregnância, com uso de simplicidade, equilíbrio, economia, clareza, harmonia, minimização, coerência e sutileza, conseguiram ótimo desempenho na comunicação acerca da sustentabilidade, alcançando média de 60,66% das respostas positivas. A segunda fase, por sua vez apresentou o uso de paleta reduzida de cores, redução na saturação, uso da cor verde em detalhes da composição, imagens de elementos da natureza e fundo remetendo ao artesanal/reciclado como meios eficazes de comunicar a orientação da embalagem para o consumidor. A união das duas fases forneceu parâmetros para construção de uma estética direcionada as embalagens sustentáveis, permitindo, a partir de sua aplicação, o fácil reconhecimento dos produtos que possuem comprometimento com a causa ambiental.
This research aimed to investigate, through the visual perception of consumers, which graphic resources can be associated with information about the sustainability of food packaging. There was as a starting point the identification of the elements and visual techniques that are perceived as sustainable information in the graphic composition of the packages, facilitating their recognition in the middle of conventional packages. The research had a mixed focus, exploratory objectives and experimental procedures, being divided into two phases. The first phase consisted of the visual analysis, in the light of the Gestalt, of packaging present in the market, which provided the basis to the development of a semi - structured interview with fifty consumers in three supermarkets in the city of Campina Grande - PB, to identify which constitutive elements were highlighted about sustainable orientation of packaging. The reached propositions served as a basis to the second phase, where experimental packages were presented to 253 participants, through an online questionnaire composed of multiple choice questions and an open question, aiming to investigate how consumers' perception behaved about sustainability from the graphical variation of the constituent elements. The first phase evidenced that the packaging presented high pregnancy in the graphic composition, with use of simplicity, balance, economy, clarity, harmony, minimization, coherence and subtlety, achieved excellent performance in communication about sustainability, reaching an average of 60.66% Positive responses. The second phase, in turn, presented the use of reduced color palette, reduction in saturation, use of green color in details of the composition, images of elements of nature and background referring to the handmade/recycled as effective means of communicating the orientation of the packaging to the consumer. The union of the two phases provided parameters to the construction of an esthetic aimed to the sustainable packaging, allowing, from its application, the easy recognition of the products that have a commitment to the environmental cause.
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Gallardo, Vargas María José. "Análisis de los elementos gráficos dentro del diseño de información que facilitan la comprensión del consumidor en los empaques alimenticios." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654558.
Full textAbstract:
El objetivo principal de la presente investigación es analizar los elementos gráficos del diseño de información que facilitan la comprensión del consumidor en los empaques alimenticios. Así mismo, se busca analizar el impacto del diseño de información en los usuarios.
Para ello se realizaron entrevistas con expertos en los campos detallados y posteriores encuestas a consumidores. La población total estuvo conformada por adultos de entre 30 a 55 años, se analizó este rango de edad ya que comprende a personas que suelen fijarse más en los datos y beneficios de un producto al momento de realizar una compra, además son los principales responsables de las compras del hogar. Se evaluó a aquellos que suelen comprar en supermercados ubicados en Lima moderna, en distritos como; San Miguel, San Isidro, Miraflores, Surco, San Borja, La Molina, Pueblo Libre, Jesús María y Magdalena del Mar.
Se determinó que, según los resultados del trabajo de campo, los elementos dentro del diseño de información que facilitan la comprensión de los usuarios son: el uso de figuras, diagramas, iconografía, tipografías adecuadas y la correcta síntesis y organización de la información. Estos elementos deben ser tomados en cuenta y respetados por los diseñadores con la finalidad de garantizar el entendimiento de los usuarios.The main objective of this research is to analyze the graphic elements of the information design that facilitate consumer understanding of food packaging. Likewise, it seeks to analyze the impact of information design on users. For this, interviews with experts in the detailed fields and subsequent consumer surveys were performed. The total population of this project were adults between 30 to 55 years old, it was decided to analyzed this age range because it includes people who tend to look more at the data and benefits of a product when making a purchase. It evaluates those who usually buy in affected supermarkets in modern Lima in districts like; San Miguel, San Isidro, Miraflores, Surco, San Borja, La Molina, Pueblo Libre, Jesús María and Magdalena del Mar. It was determined that, according to the results of the field work, the elements within the design of information that facilitate the understanding of the users are: the use of figures, diagrams, iconography, adequate typefaces and the correct synthesis and organization of information. These elements must be taken into account and respected by the designers with the intention to guarantee the understanding of the users.
Trabajo de investigación
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Andersson, Sanna, and Jennifer Jounot. "En kvalitativ studie omsegmentering och öletiketter : Okonventionella öletiketter– vilka ingår i målgruppen?" Thesis, Högskolan Dalarna, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-35048.
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Idag finns ett stort utbud av varumärken och ölsorter på Systembolaget och detblir allt viktigare att synas bland alla konkurrenter i butikshyllan. I takt med attkonkurrensen ökar räcker det inte längre att enbart kunna distribuera ett gott öl,även paketeringen behöver vara intressant och trovärdig.Syftet med studien är att undersöka om det visuella uttrycket påverkarkonsumentens val av öl i butik. Syftet är dessutom att undersöka om det finnsett segment konsumenter av målgruppen som köper öl, som är mer eller mindrebenägna att köpa öl med ett mer okonventionellt visuellt uttryck i etiketten.Studien förväntas även kunna påvisa gemensamma drag för konsumenten i dettasegment.Följande frågeställningar togs fram för att utreda detta ämne: vad i öletikettensvisuella uttryck påverkar konsumentens val av öl i butik, eller finns det andrafaktorer som är avgörande för köpbeslutet? Samt: om det finns, vad ärutmärkande drag hos konsumenter som har en tendens att köpa öl med ett merokonventionellt visuellt uttryck i etiketten? För att svara på våra frågeställningargenomfördes en kartläggning med hjälp av en webbenkät riktad tillkonsumenten samt semistrukturerade intervjuer med sakkunniga inombranschen.Resultatet visar att ölets karaktär påverkar konsumentens köpbeslut mest menäven etikettens design, pris och förpackning är avgörande påverkansfaktorer påköpbeslutet. Illustrationer och andra konstnärliga inslag i etiketten är detvisuella uttryck som påverkar målgruppen mest. Den typiska konsumenten är32 år, bor i stad, har en högre utbildning, är student och/eller heltidsanställd, harmat och dryck som intresse, är nyfiken och spontan och uppfattas somlivsnjutare av andra.Slutsatsen är att det finns ett segment konsumenter som är målgrupp för öl medett mer okonventionellt uttryck i sina etiketter. Vi kan även se att detta segmenthar gemensamma drag i form av intressen och dylikt. Studien pekar även på attdet visuella uttrycket påverkar konsumentens val av öl i butik.Today, there is a large selection of brands and beers at Systembolaget and it’sbecoming increasingly important to be visible among all competitors on thestore shelf. As competition increases, it is no longer enough just to be able todistribute a good beer, even the packaging needs to be interesting and credible.The purpose of this study is to investigate whether the visual expressioninfluences the consumer's choice of beer in the store. The purpose is also toinvestigate whether there is a segment of consumers of the target group whobuy beer, who are more or less inclined to buy beer with a more unconventionalvisual expression in the label. The study is also expected to demonstratecommon features for the consumer in this segment.The following issues were raised to investigate this topic: what, in the beerlabel's visual expression, affects the consumer's choice of beer in the store, orare there other factors that are crucial to the purchase decision? Also: if thereare, what are the distinctive features of consumers who tend to buy beer with amore unconventional visual expression in the label? To answer our questions, asurvey was conducted using a web survey addressed to the consumer as well assemi-structured interviews with experts in the industry.The result shows that the nature of beer influences the consumer's buyingdecision the most, but the label's design, price and packaging are also decisivefactors in the buying decision. Illustrations and other artistic elements in thelabel are the visual expressions that affect the target audience most. The typicalconsumer is 32 years old, lives in the city, has a higher education, is a studentand / or full-time employee, has food and drink as an interest, is curious andspontaneous and is perceived as enjoying life by others.The conclusion is that there is a segment of consumers who are the target groupfor beer with a more unconventional expression in their labels. We can also seethat this segment has common features in the form of interests and suchlike.The study also indicates that the visual expression affects the consumer's choiceof beer in the store.
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BOTELHO, ALINE RODRIGUES. "INFORMATIONAL DESIGN AND THE ELDERLY: THE DISCOURSE OF INDIVIDUAL PACKAGING OF DAIRY DRINKS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2017. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32000@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Quando houve a necessidade de armazenar e transportar produtos, industrializados ou não, surgiu a embalagem, que passou a ser vista como um produto além do produto, com direito a fábricas próprias, pesquisa de mercado, indagações tecnológicas, dentre outros critérios antes presentes apenas no que se pode chamar de produto principal. Atualmente os projetos concernentes, por um lado, constituem parte do vasto campo de atuação multidisciplinar; por outro, demandam conhecimentos e habilidades diversificadas de design e de outras áreas, para garantia da integridade e conservação dos produtos, relativamente à sua armazenagem e exposição nos pontos de venda. Embora seja um componente essencial de custo, que integra o valor físico tangível do produto, a embalagem cumpre, também, uma função de comunicação/informação, como elemento fundamental da imagem e do valor percebido do produto, ultrapassando muitas vezes o seu valor real. A embalagem é o principal elo entre consumidor, produto e marca; é intermediação e, principalmente, informação. A articulação das exigências às funções que ela assume para garantir a relação afetiva com seu conteúdo se expressa numa estratégia do design da informação. Dessa forma, considerando que o entendimento do design se assenta no raciocínio de uma amplitude transversal e multidisciplinar, esta tese, sob as especificações de uma metodologia qualitativa exploratória, apresenta um estudo das representações textuais ou ilustrativas estampadas em embalagens, que se propõem a comunicar e informar dados sobre os produtos nelas contidos e gerenciar significados inseridos num universo cultural de consumo. Os pressupostos teóricos que embasam o desenvolvimento da pesquisa em relato estão pautados nos princípios semióticos das funções estética, simbólica e prática do design, e na análise do discurso. Tomou-se, para análise e discussão, a embalagem de produtos originários do leite, adicionados de frutas, que comportasse porções individuais voltadas a atender novos nichos do mercado, indivíduos que moram sozinhos, sobremaneira os idosos. Foram identificados os aspectos que configuram a interdiscursividade e a intertextualidade da comunicação dessas embalagens, na dimensão cultural de consumo em que vivemos. As questões de credibilidade apresentadas nas informações sobre os produtos, para os quais se almejava uma implicação válida e significativa, foram levantadas, analisadas e sistematizadas. Tais aspectos consistem em proposições orientadoras para o projetar de embalagens como formas que, hoje mais do que nunca, melhor falem a língua das pessoas a quem os produtos se destinam.
When the need for storing and transporting products, processed or not, the packaging came up, which came to be seen as a product in addition to the product, with its own factories, market research, technological inquiries, among other elements previously present only in what you might call the main product. Currently, the concerning designs, if, on the one hand, are part of a vast multidisciplinary field, on the other, require diverse skills and knowledge of design and other areas, to ensure the integrity and preservation of the products, both in transport and in storage and exhibition at stands. Although it is a key component of cost, which includes the physical value of the product, the packaging fulfills a function of communication/information, as a fundamental component of image and perceived value of the product, that is often much bigger than its real value. The packaging is the main link between the consumer, the product and the brand; Is the intermediation and, mainly, information. The articulation of the requirements to the functions that it assumes to guarantee the affective relation with its content is expressed in an information design strategy. Thus, considering that the understanding of Design is based on the line of thought of a transversal and multidisciplinary amplitude, this thesis, under the specifications of an exploratory qualitative methodology, presents a study of the textual or illustrative representations stamped on packaging, that propose to communicate and inform data about the products contained and manage meanings inserted in a cultural universe of consumption. The theoretical assumptions that support the development of research in the report were based on the semiotic principles of aesthetic, symbolic and practical functions of design, and on the discourse analysis. Pack of products originating from milk, with fruit containing individual portions used to attend to new market niches, mainly of individuals who live alone, especially the elderly, were taken for analysis and discussion. The aspects that configure the interdiscursivity and the intertextuality of the communication of these packages in this cultural universe of consumption in which we live have been identified. Questions of credibility presented in the information on the products, for which a valid and meaningful implication were desired, were collected, analyzed and systematized. They consist of propositions guiding the design of packaging as ways that, today more than ever, it is better to speak the language of the people for whom the products are intended.
Cuando hubo la necesidad de almacenar y transportar productos, industrializados o no, surgió el embalaje, que pasó a ser visto como un producto más allá del producto, con derecho a fábricas propias, investigación de mercado, indagaciones tecnológicas, entre otros criterios antes presentes sólo en el mercado Que se puede llamar producto principal. Actualmente los proyectos concernientes, por un lado, forman parte del vasto campo de actuación multidisciplinario; Por otro, demandan conocimientos y habilidades diversificadas de diseño y de otras áreas, para garantizar la integridad y conservación de los productos, en cuanto a su almacenamiento y exposición en los puntos de venta. Si bien es un componente esencial de costo, que integra el valor físico tangible del producto, el embalaje cumple, también, una función de comunicación / información, como elemento fundamental de la imagen y del valor percibido del producto, superando a menudo su valor real. El embalaje es el principal eslabón entre consumidor, producto y marca; Es intermediación y, principalmente, información. La articulación de las exigencias a las funciones que ella asume para garantizar la relación afectiva con su contenido se expresa en una estrategia del diseño de la información. De esta forma, considerando que el entendimiento del diseño se basa en el razonamiento de una amplitud transversal y multidisciplinaria, esta tesis, bajo las especificaciones de una metodología cualitativa exploratoria, presenta un estudio de las representaciones textuales o ilustrativas estampadas en envases, que se proponen comunicar y Informar datos sobre los productos en ellas contenidos y gestionar significados insertados en un universo cultural de consumo. Los presupuestos teóricos que fundamentan el desarrollo de la investigación en relato están pautados en los principios semioticos de las funciones estética, simbólica y práctica del diseño, y en el análisis del discurso. Se tomaron para el análisis y la discusión, el envasado de productos originarios de la leche, añadidos de frutas, que comportara porciones individuales dirigidas a atender nuevos nichos del mercado, individuos que viven solos, sobre todo a los ancianos. Se identificaron los aspectos que configuran la interdiscursividad y la intertextualidad de la comunicación de esos envases, en la dimensión cultural de consumo en que vivimos. Las cuestiones de credibilidad presentadas en la información sobre los productos, para los cuales se anhelaba una implicación válida y significativa, fueron planteadas, analizadas y sistematizadas. Tales aspectos consisten en proposiciones orientadoras para el diseño de envases como formas que, hoy más que nunca, mejor "hablan la lengua" de las personas a quienes los productos se destinan.
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Клюс, І. Г. "Інноваційні методи стимулювання попиту у сфері туризму (на прикладі туристичного агентства «Джоін Ап!»)." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Klyus.pdf.
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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижчеУ роботі розглядаються теоретичні аспекти інноваційної діяльності у сфері туристичного маркетингу на підприємстві. Висвітлено сутність та типи інноваційної діяльності в процесі ринкового просування туристичних продуктів. Проаналізовано ДПТ як засіб ефективного збуту та комунікації із споживачами. Надано загальну характеристику туристичного агентства у складі мережі «Джоін Ап!». Проаналізовано фінансову-господарську діяльність туристичного агентства «Джоін Ап!» за 2018-2020 роки та його систему маркетингових комунікацій. Запропоновано шляхи впровадження маркетингових інновацій, як способу стимулювання попиту туристів. Розраховано ефективність запропонованих маркетингових інновацій. Обґрунтовано економічна доцільність впровадження запропонованих заходів для туристичного підприємства.
The work deals with the theoretical aspects theoretical aspects of innovation in the field of tourism marketing. The essence and types of innovative activity in the process of market promotion of tourism products are highlighted. DPT is analyzed as a means of effective sales and communication with consumers. Provided a general description of the travel agency within the network "Join Up!" Analyzed the financial and economic activities of the travel agency "Join Up!" for 2018-2020 and its marketing communications system. The ways of introducing marketing innovations as a way to stimulate tourist demand are proposed. The effectiveness of the proposed marketing innovations has been calculated. The economic feasibility of the implementation of the proposed measures for a tourism enterprise has been substantiated.
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Cubas, Mostacero Hilary Kelly. "Packaging: Elementos de etiquetado frente al nuevo sistema de advertencia y su relación con el posicionamiento de marca en la categoría de snacks y bebidas azucaradas en hombres y mujeres de Lima Metropolitana." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652693.
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En el presente trabajo se investiga sobre el empaque, qué se compone por sus siete elementos: color, tipografía, logos, etiqueta, material, tamaño y señales informativas; y su relación con el posicionamiento de marca en la categoría de snacks y bebidas azucaradas. Este problema surge debido a una nueva ley que entró en vigencia el 17 de junio de 2019, la cual obliga a las marcas a colocar un octógono de advertencia en la parte superior derecha de la portada del empaque.
Para determinar la relación entre estas variables la metodología de investigación tuvo un enfoque mixto. Primero, para este estudio se realizó una investigación cualitativa la cual constó de entrevistas al público objetivo primario y entrevistas a profundidad al público objetivo secundario. Esto tuvo como objetivo conocer más sobre el comportamiento del consumidor y sus insights. Luego, se realizó una investigación cuantitativa a través de 263 encuestas. Posteriormente, esta información fue procesada y se correlacionaron las variables para comprender la relación entre ellas.
Finalmente, tanto los consumidores como los expertos en marketing confirmaron lo que indicaban los autores, que el packaging tiene gran influencia en ellos en esta categoría de productos donde hay poco involucramiento. Por otro lado, se confirmó la relación entre los siete elementos del packaging y el posicionamiento del producto. Donde el color y el material tienen una baja relación, mientras que, la tipografía, los logos, la etiqueta, el tamaño y las señales informativas tiene una relación moderada con el posicionamiento de marca.This paper investigates packaging, which is made up of its seven elements: color, typography, logos, label, material, size and informative signs; and its relationship with product positioning in the category of snacks and sugary drinks. This problem arises due to a new law that went into effect on June 17, 2019, which requires brands to place a warning octagon on the top right of the packaging cover. To determine the relationship between these variables, the research methodology had a mixed approach. First, for this study a qualitative investigation was carried out which consisted of interviews with the primary target audience and in-depth interviews with the secondary target audience. This aimed to learn more about consumer behavior and insights. Then, a quantitative investigation was carried out through 263 surveys. Later, this information was processed and the variables were correlated to understand the relationship between them. Finally, both consumers and marketing experts confirmed what the authors indicated, that packaging has a great influence on them in this product category where there is little involvement. On the other hand, the relationship between the seven elements of the packaging and the positioning of the product was confirmed. Where color and material have a low relationship, while typography, logos, label, size and information signs have a moderate relationship with product positioning.
Tesis
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Shams, Poja. "What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods." Doctoral thesis, Karlstads universitet, Centrum för tjänsteforskning, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-25947.
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Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. The aim of this dissertation is to explore how the mind and the environment guides attention towards considered and chosen products in consumer decision making at the point-of-purchase. Consumers are equipped with several effort reduction strategies to simplify complex decision making. The selection of strategies can be conscious or automatic and driven by information in the environment or the mind of the decision maker. The selected decision strategy reduces the set of options to one alternative in an iterative process of comparisons that are fast and rely on perceptual cues to quickly exclude irrelevant products. This thesis uses eye-tracking to explore this rapid processing that lacks conscious access or control. The purpose is to explore how product packaging and placement (as in-store factors), and recognition, preferences, and choice task (as out-of-store factors) influence the decision-making process through visual attention. The results of the 10 experiments in the five papers that comprise this thesis shed new light on the role of visual attention in the interaction between the environment and the mind, and its influence on the consumer. It is said that consumers choose with their eyes, which means that unseen is unsold. The results of this thesis show that it is just as important to be comprehended as it is to be seen. In split-second decision making, the ability to recognize and comprehend a product can significantly impact preferences. Comprehension stretches beyond perception as consumers infer value from memory structures that influence attention. Hence, the eye truly sees what the mind is prepared to comprehend.
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Hansson, Elenor, and Josefine Sinerius. "Is less, more? : En kvalitativ studie om den digitala förpackningen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38238.
Full textAbstract:
The industry that shows the strongest growth and development online is the foodindusty. The prognosis shows that this development will only continue to increase. One problem with the online grocery shopping lies in the fact that consumers find it difficult to differentiate the product packaging. Consumers also find it more difficult to evaluate the product traits online versus in physical stores. Companies must therefore start thinking about designing packaging that should also fit digitally. Companies who do not adapt to the new digital landscape run the risk of losing customers, see the margins fall and being out- competed by other companies who have come further in this work. This study therefore aims to analyze which communicative elements on the digital packaging that consumers consider ease their purchasing decisions when shopping for groceries online. This is to be able to create direct communication on the digital packaging which in turn can lead to purchases. In order to examine this, theories in visual communication and consumer purchasing behavior have been analyzed as secondary data together with primary data in the form of three focus groups and fifteen semi-structured interviews. The interview answers have then been analyzed and set against previous theories. This led to the following conclusions: The communicative elements on the digital packaging that consumers consider eases their purchasing decisions when shopping for groceries online are: Consumers want to be able to easily see the brand's logotype and quantity/volume must be clearly stated. It is also important to have an image presenting the packaging's content, clearly state what the product is and labels, especially in the form of eco-labels and origin.Den bransch som visar på den starkaste tillväxten och utvecklingen online är livsmedelshandeln. Prognosen visar att denna utveckling bara kommer fortsätta öka. En problematik med handeln av livsmedel online ligger i att konsumenter nästan inte ser någon skillnad på förpackningarna. Konsumenter har även svårare att utvärdera produktegenskaper online kontra fysisk butik. Företag måste därmed börja tänka på att designa förpackningar som även ska passa digitalt. Företag som inte anpassar sig till det nya digitala landskapet riskerar förlora kunder, se marginalerna falla och bli utkonkurrerade av andra aktörer som kommit längre i detta arbete. Denna studie syftar därmed till att undersöka vilka kommunikativa element på digitala förpackningar som konsumenter anser underlättar deras köpbeslut när de handlar livsmedel online. Detta för att kunna skapa en tydlig kommunikation på digitala förpackningar som i sin tur ska kunna leda till köp. För att undersöka detta har författarna analyserat teorier inom visuell kommunikation och konsumentköpbeteende som sekundärdata tillsammans med primärdata i form av tre fokusgrupper samt femton semistrukturerade intervjuer. Intervjusvaren har sedan analyserats och ställts mot tidigare teorier. Våra slutsatser är följande: De kommunikativa element på digitala förpackningar som konsumenter anser underlättar deras köpbeslut när de handlar livsmedel online är: Att lätt kunna se varumärkets logotyp och att mängd/volym tydligt framgår. Det är också viktigt med en bild som förmedlar förpackningens innehåll, vad det är för produkt och märkningar, framförallt i form av miljömärkningar och ursprung.
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Kotikawatte, Yoheena. "BRUKSANVISNING TILL DRIFT OCH UNDERHÅLL AV EN EMBALLERINGSMASKIN VID SCA." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-186300.
Full textAbstract:
Materialet i rapporten är 10% av det totala materialet som presenterats till SCA, de viktigaste resultaten redovisas i rapporten. Vid SCA:s sågverk Rundvik i Nordmaling finns en automatiserad emballeringsmaskin. Ingen bra anvisning för bruk/drift och underhåll för maskinen finns, vilket har gjort det svårt för personalen att hantera den. Syftet med detta arbete var att kartlägga maskinens delar, funktioner och därefter framta en bruksanvisning. Detta gjordes genom att först kartlägga placeringen av maskinens axlar samt dess funktioner. Därefter intervjuades personalen på hyvleriet för att reda ut svårigheter och problem med maskinen. En problemlösning som löser de mest förekommande felen har framställts. En underhållsplan har tagits fram för att underlätta underhåll av maskinen. En offert på en programuppdatering har skickats till maskinprogrammerare. En offert gällande en säkerhetsanordning till maskinen har skickats till maskintillverkare. Resultatet är en fullt användbar, enkelt läsbar bruksanvisning. Syftet har inte fullföljts helt då operatör inte hunnit testa instruktionerna.The material in the report is 10% of the total material presented to SCA, the most important results are reported here. At SCA's sawmill Rundvik in Nordmaling, there is an automated packaging machine. There is no good user manual for use/operation and maintenance of the machine, which has made it difficult for the staff to handle it. The purpose of this work has been to map the machine's parts, functions and then produce a user manual. This was done by first mapping the location of the machine's axles and its functions. The staff at the planer were then interviewed to sort out difficulties and problems with the machine. A problem solution that solves the most common errors has been produced. A maintenance plan has been developed to facilitate maintenance of the machine. A quote for a software update has been sent to the machine programmer. A quote regarding a safety device for the machine has been sent to the machine manufacturer. The result is a fully usable, easy-to-read user manual. The purpose has not been fully fulfilled as the operator has not had time to test the instructions.
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Lee, Jang-Ping, and 李增坪. "Development of a Child-Resistant Packaging Design Information Decision System." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/40119879994300880725.
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Tsneg, Chung Lung, and 曾俊龍. "Logistic Information System Design of Order Fulfillment Process in IC Packaging." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/94848722567871163426.
Full textAbstract:
碩士國立中央大學
工業管理研究所
88
In recent years, Integrated Circuit Packaging (ICP) companies in Taiwan have been incredibly thriving due to the growth of semiconductor industry, which has been considered reaching to the stage of maturity. Meanwhile, in order to meet the challenges of intense competition, globalization and gaining greater market share, most ICP companies have increased in size and complexity of business operations. For instance, when multiple-plant operation is replacing single-plant production, the distribution of products from point-of-origin to point-of-consumption has become one of the most important issues. Being perceived as the subject of Supply Chain Management (SCM), how to deliver quality products to the customer in right quantity, at the right time, and with minimum cost is the necessary capability that determines a company’s survival in today’s dynamic business environment. In other words, establishing and maintaining a robust logistic system becomes a most significant competition strategy. Therefore , to enhance logistic system of customer satisfaction , establishment of a complete real-time and multi-function logistic information system (LIS) is must priority for short cycle time and On-Time-Deliver of order fulfillment process (OFP) in IC packaging companies . We provide an innovative modeling technique called Architecture of integrated Information System (ARIS) to model the order fulfillment process .The special features of ARIS are comprised of Function View, Organization View, Data View, and Control View, that is functional, organization, informational, and behavior, to model dynamic process at the same time. The implementation of logistic information system of order fulfillment process can lead to improving shorten cycle time and on-time-deliver for customer service . The logistic information system that link the firm with its vendors, suppliers, subcontractors also offer significant opportunities for profit improvement . Keywords : Integrated Circuit Packaging (ICP), Supply Chain Management (SCM), logistic information system (LIS), order fulfillment process (OFP), Architecture of integrated Information System (ARIS)
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Lee, Wu-Chao, and 李武釗. "Correlation Among Marketing Information Management, Marketing Information Power, Effectiveness of Marketing Information Management, and Market Performance – Print and Packaging Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/33686819168051313478.
Full textAbstract:
碩士國立成功大學
工學院工程管理專班
93
In the ever more globalized marketplace, intense competition and rapidly changing customer demands require the print and packaging industry to constantly introduce new products. The print and packaging industry faces the problem of indistinct product segmentation so that packaging design plays an important role in marketing and product promotion. An appealing package can help attract attention and stimulate customer demand. Therefore, it is important and worthwhile to study and understand the potential customer demand through marketing information strategy and packaging design in order to add product value. A successful packaging design requires the designer to have an in depth understanding of the product, its market and its target customers. This study was conducted to apply marketing information management to the print and packaging industry. Two hundred surveys were distributed to the marketing departments in different packaging companies. 59.5 percent responded. To hypothesis the subject of this study from the survey, I use descriptive statistics, cause and effect analysis. Survey Result and Conclusion: 1.Marketing Information Management is positively correlated with marketing information power. 2.Marketing Information Management is positively correlated with Effectiveness of Marketing Information Management. 3.Marketing Information Power is positively correlated with Market Performance.
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Chen, Da-Chang, and 陳達昌. "Information Integration Study by using Object-Oriented Method in IC Packaging System." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/72034975345222758981.
Full textAbstract:
碩士國立台灣工業技術學院
機械工程技術研究所
85
The relationship of information integration between the control system andmanagement information system in an integrated circuit fabrication plant wasexplored. First, the manufacturing process of the entire fabrication systemwas analyzed comprehensively. The system framework and action principle of thetwo major machines of die bond and wire bond were studied. Furthermore, theunified modeling language (UML) object-oriented method was proposed to analyzethe system function requirement of the die bond and wire bond machines, andthe static and dynamic system models. The objective was to display andinformation flow and communication interface between a system and itsconnecting system. After the object-oriented model was analyzed and established, the systemstatic model of cell controller was combined to establish the cell controlsystem and the system information requirement of such equipment as die bondand wire bond. Finally, the Standard for the Exchange of Product Model Data( STEP) developed by ISO was applied in the information system framework of ICfabrication. The EXPRESS data model was used to define the exchange dataschema among systems. The concept of information exchange environment wasfurther proposed to explore feasibility of two-way information exchange whenthe shop floor control system (SFCS) of IC fabrication and the managementinformation system (MIS) were integrated.
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Deng, Guo-Hung, and 鄧國宏. "The research on implementation of information platform for packaging recycling operations in TFT-LCD industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23492336526720681349.
Full textAbstract:
碩士元智大學
工業工程與管理學系
99
Panel industry is one of the Two Trillion & Twin Star industries in Taiwan. Warehousing operations have a profound impact on the delivery schedule and logistics company and labor costs of a panel factory. As the panel has become thinner, packaging materials becomes of unique importance. Due to customization for special needs, delivery lengths tend to be longer. Thus, for flat panel industry with thin profit, how to effectively control flow cycles of packaging material becomes very important. This study first analyzes the operation flow of color filters and identifies problem points of the packaging material management. With the use of bar code information management, inventory control on packaging materials is achieved. By controlling the entry and exit points the control of packaging material flow cycle is ensured and service quality is improved. Next, flow improvement and system implementation assessment are studied, and then a packaging information management system is constructed. Qualitative and quantitative analysis on system performance is conducted. It clearly shows that the implementation of the information platform has a significant and positive effect in terms of quality improvement, time saving, and cost reduction.
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Vasques, Ana Luísa Freixial. "Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food." Master's thesis, 2013. http://hdl.handle.net/10362/17576.
Full textAbstract:
Field lab in marketing: Children consumer behaviourThis research explores on-package nutrition claims as a way to transmit nutritional information and to promote children’s choice of healthy food. The influence of two formats of a nutrition claim - in verbal and visual form – and of a general claim assuring tastiness were analyzed on children and adults’ attention to the nutrition claim, attitude toward the product, perceived healthiness and purchase intention. A sample of 233 children aged between 7 and 11 years and 194 adults completed structured questionnaires. Results suggest that nutrition claims influence children’s perceptions but do not affect overall attitudes or behaviors. A visual nutrition claim grabs children’s attention and increases the perceived tastiness and healthiness, a perception that a claim assuring tastiness distorts. Regarding adults, the nutrition claim in verbal form, with or without the general claim, has negative effects on the purchase intention. Managerial contributions and implications for policy are discussed.
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Du, Yu-Ru, and 杜育儒. "QR Code information presented on the product packaging must be standardized？Based on the Cognitive Fit Theory Perspective." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/41656765741724969312.
Full textAbstract:
碩士國立勤益科技大學
企業管理系
102
QR Codes appear not only more and more often on product packaging but also occupy considerably significant positions on packaging in recent years. However, most QR Codes link to Facebook fan pages or official websites that cannot actually help consumers, which is not conducive to product sales. Thus, this study uses a quasi-experimental design to conduct three series of experiments to find out what kinds of information content QR Codes should link to in order to promote product sales. Study 1 discusses whether product packaging with or without QR Codes have influence on consumers purchasing. Based on the results of Study 1, we discussed the influence of different types of information (utilitarian and hedonic) on the attitude and purchase intention of consumers and the product added value that they perceive in Study 2. In Study 3, we identified whether different products need different information types using different food types (ready to eat and ready to cook) and the cognitive fit theory. The results indicate that (1) when the product packaging has a QR Code, it has a positive effect on purchasing; (2) consumer attitude toward the information that QR Codes link to has positive influence on product added value and the purchase intention of consumers; investigation on the moderating effects of information type revealed that all model paths were not affected by information type; (3) finally, foods that are ready to eat sell better with utilitarian information, while the positive influence of utilitarian and hedonic information on foods that are ready to cook show no significant differences.
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Wen, Chien-Ho, and 溫建和. "Process-Oriented Enterprise Information Portal Development – A Case Study of a Battery Packaging Co.’s SAP E-Learning System." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77k59d.
Full textAbstract:
碩士國立中央大學
資訊管理學系碩士在職專班
99
The case company, facing the lower business operations, is carrying on a Business Process Re-engineering (BPR) initiative. Under the big budget cut and high staff turnover, how the information unit can resolve the current difficult situations, achieve the annual target, and help with the undergoing BPR? The information unit set building the Enterprise Information Portal (EIP) as a unit goal, and all staffs of the information unit are members of the project team. The project begins with staff training with system building capability and followed by the task assignment. All staff being part of the project helps develop the atmosphere of team-based learning and in turn positively influence the BPR initiative. It serves two purposes. One is to enable the information unit to stabilize, and the second, it also allows enterprise to transform with the assistance of appropriate information system, and its operations more competitive. The project of information unit is divided into two stages. The first stage focuses on the staff training, using the establishment of the process-oriented EIP as the guidance and the development of an e-learning system for an example SAP operation as a practice sample. In the second stage all the development tasks are assigned to each individual staff, including e-learning system and knowledge management platform of the company. The scope of this research is entirely on the first stage of the project. The findings are, through the staff training with sample practice of the SAP e-learning system, the information unit can fast develop newly required e-learning systems for other SAP operations, and with less difficulty. Moreover each trained staff is more capable and qualified for joining the development team.
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Gee, Yasumi Murata. "Information packaging of subject and topic in Japanese : semantic differences and selectional criteria for NP GA and NP WA." Phd thesis, 1992. http://hdl.handle.net/1885/132661.
Full textAbstract:
Many attempts to characterise NP GA (non-topic subject) and NP WA
(topic subject) have been made in the past. Some have examined their
syntactic properties, some their semantic nature and others their
discourse functions. None of these however, capture what native
speakers understand by NP GA and NP WA, or properly reflect the
intuition native speakers have for these items.
Another major failure of past analyses is that the differential
process employed by native speakers when choosing between the two
particles of GA and WA in a certain text or context has not been
seriously studied. The assumption seems to have been that once NP GA
or NP WA is somehow characterised, selection between the two is
automatic, but as shown in this work, this is not the case.
The research herein was undertaken firstly, in order to pursue or
extract the essential or real differences between NP GA and NP WA as
understood by native speakers; and secondly, to find out how the
selection of one particle over the other is carried out in a real
situation, e.g., in an actual text. Two major claims are made as the
result of this investigation.
Firstly, it is claimed that NP GA and NP WA can be described as
denoting the concepts of existential assertion and existential
presupposition respectively, and also that various syntactic as well
as pragmatic phenomena concerning NP GA and NP WA can be accounted for
by such fundamental semantic differences of NP GA and NP WA. Secondly, this dissertation claims that there are three selectional
patterns concerning the use of GA and WA. The first one is where there
is no conflict among the differential factors for selection, and the
second is where conflicting factors are resolved by the ranking of the
factors. The first and the second patterns are thus rule-governed,
i.e., the appropriate particle may be predicted by a set of rules. The
third case consists of situations in which native speakers are free to
disagree with one another. The choice of particles here is not decided
by rules but because of semantic content of the particles.
The theoretical implications of this research are that NP GA and
NP WA are both primary categories in semantic analysis and that some
uses of NP GA and NP WA need to be treated as lexical items, rather
than being dealt with solely by grammar rules.
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Hu, Shih-Min, and 胡士敏. "The Study of the Impact of Homepage Design on Product Information & Perceived Ease of Use – An Example of Container & Packaging Paper Corporation." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/59xf94.
Full textAbstract:
碩士佛光大學
管理學系
103
In Big Data era, the internet information varies greatly. Large influx of information run into human being limited brain, thus, overload information became the useless garbage. How to find efficiency ways to commucate huge amount of informations are very important for the experts who are in various fields looking for the answers. Therefore, the data visualization and information graphics has become very essential. Newman & Landay (2000) mention that the website design should include three main areas, namely, information design (ID), navigation design (ND) and visual design (VD). Garrett (2003) note website design should be divided into information design (ID), navigation design (ND), and visual design (VD). Literature review tell us the website design must include these three fields. However, Carlos Flavia'n Blanco et al. (2010) propose a website design frame work of the relationships between the website ID, VD, perceived quality, product recall, and easy to use. This framework has discard the the navigation design (ND). But Hui (2004) refered that technology functional design is also very important, excepted ID and VD. This study adopts Carlos Flavia'n Blanco et al (2010) proposed website design model, and added the fuctional design construct (FD) into the model which let the theoretical framework more perfect. Due to the vigorous development of the Internet, online buying has been increasing. In order to understand the impact of website design on the product information and perceived ease of use of the information. The study developed a new website which include ID, VD, FD compared with the old website which only included ID and VD. The measurement is using questionnaire to investigate the impact of website design on product information & perceived ease of use. A total of 180 questionnaires distributed and 167 recovered, remain 164 valid questionnaires. The overall reliability Cronbach's α value is 0.966. The first step is canonical correlation analysis and then using regression analysis to test the causality relationship. Finally, this study found that: (1) the canonical correlation has verificated, in other word, the information design, visual design, functional design and user perceived quality, product recall, perceived ease of use have canonical correlation. (2) in the causation test: there is a positive significant impact of text on perceived quality, product recalls, and perceived ease of use has; there is a positive significant impact of graphic on perceived quality, product recalls, and perceived ease of use has; there is a positive significant impact of 3D functional design on perceived quality, product recalls, and perceived ease of use.
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Sae, Yang Wiworn. "The Impact of Cartoon Characters and Front-of-Package (FOP) Nutrition Information on Parental Perceptions of Children’s Food Products." Thesis, 2012. http://hdl.handle.net/10012/6532.
Full textAbstract:
Childhood obesity is a major public health issue. Canada has one of the highest childhood obesity rates in the world. Food advertising and marketing have contributed to the rapid rise in childhood obesity. High energy and low nutrient foods have been promoted directly to children through attractive imagery on packages, including the use of popular cartoon characters. Children’s food packaging also features a range of nutrition information targeted at parents, including nutrition claims; however, there is relatively little research on the impact of these nutrition claims and the extent to which they may interact with child-friendly imagery to influence parents’ perception of food quality. The current study used a 2 x 2 experimental design to examine the effect of four front-of-package (FOP) nutrition information and four cartoon characters on parental perceptions of children’s food products. Participants consisted of 897 parents recruited across Canada through GMI, a market research company. Participants were over 18, had at least one child between ages 4-10 and the primary shopper of their household. Participants completed an online survey in July 2011. Participants were shown images of food products with or without cartoon characters and with or without FOP nutrition information and were asked to rate the food product on appeal, nutritional quality, intention to buy and willingness to pay. Participants were also asked to rate the FOP nutrition information on believability, ease of understanding and perceived effectiveness. Linear mixed modelling examined the influence of cartoon characters, FOP nutrition information and socio-demographic factors on these outcomes. Results indicated that cartoon characters increased product appeal and FOP nutrition information increased the perceived nutritional quality of food products with low nutritional value. No significant differences were observed for intention to buy or willingness to pay. There was no consistent pattern between socio-demographic factors and product rating outcomes. For FOP nutrition information ratings, Health Check and Source of Fibre were rated more believable, easier to understand and more effective overall than Sensible Solution and Given the Thumbs Up by Kids. Overall, the findings indicate that cartoon characters can increase the perceived appeal and FOP nutrition information can increase the perceived nutritional quality of food products with low nutritional value.
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Soukupová, Markéta. "Označování potravin." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-334860.
Full textAbstract:
The main aim of my thesis is to introduce and analyze the legal field of food labeling. The topic is really current, because the fundamental laws governing the matter, ie. The Act no. 110/1997 Coll. and Regulation no. 1169/2011, were recently revised. This thesis is divided into six parts, which are focused on the main principles and rules of this legal area, sources of law, mandatory and voluntary food labels, a remote sale of food and brands of food quality. At the end of my thesis I summarize the pros and cons of the new legislation and I think about possible amendments, which could be beneficial for both consumers and food business operators.
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Wiles, Nicola Laurelle. "The use and interpretation of the nutrition information on the food label of selected fat spreads by female consumers aged 25-45 years, living in Pietermaritzburg." Thesis, 2006. http://hdl.handle.net/10413/5334.
Full textAbstract:
Aim: To determine the use and interpretation of the nutrition information on the food label of selected fat spreads by female consumers aged 25 to 45 years, living in Pietermaritzburg.
Objectives: This study set out to determine the following objectives regarding the food label: what the demographics of the consumers making use of the label were; how these consumers used the label and their motivation behind this label use and did the use of the label alter the purchase of that product?
Method: One hundred and fifty women aged 25-45 years were chosen from an accidental, non-probability sample of consumers shopping at selected supermarkets within Pietermaritzburg. Respondents were presented with a four part questionnaire surrounding the purchase of selected fat spreads.
Results: The greatest number of respondents were from the white population group (n = 65), followed by black respondents (n = 46), Indian respondents (n = 29) and then coloured respondents (n = 10). Results showed that the respondent who was most likely to use the nutrition information on the food label had a tertiary education; was a primary food purchaser, lived with other people, had more than R1000 a month to spend on food and was conscious of choosing the healthier option. Fifty five percent of this study sample (n = 82) claimed to use the nutrition information on the label to assist with purchases and 68% (n = 102) found the nutrition information important for purchasing a new product. Of the potential factors that have previously been found to impede the use of the nutrition information label:-inadequate print size, lack of education as well as lack of nutrition information on the food label were found to be factors restricting label use in this study. The most commonly used sources of nutrition information were the media as well as friends and family and the most trusted source was the Health Professional.
Discussion: If the nutrition information is to be used both correctly and effectively, there must be a major educational campaign that sets out to meet the needs of the population that are most vulnerable, especially those with an inadequate education.
Conclusion: The consumer most likely to use the nutrition information on the food label has a tertiary education, is a primary food purchaser with a large amount of money available for groceries and is conscious of choosing a healthier option. The label is most likely to be used when purchasing a fat spread for the first time.Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.
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Kennedy, Margaret Ann Jane. "Packaging nursing as politically potent : a critical reflextive cultural studies approach to nursing informatics." 2005. http://arrow.unisa.edu.au:8081/1959.8/46320.
Full textAbstract:
My research explores the cultural-political contributions of Nursing Informatics (NI) to the profession of nursing in the context of the Canadian health care system, specifically focused on classification systems as cultural artefacts. Adopting Aggers work on cultural studies as critical theory, (Agger, 1992), I challenged positivist assumptions generated within myself, in NI, and through the use of classification systems like the International Classification System Nursing Practice (ICNP®) (2001). My interest was to expose the impact that the application of standardization languages like ICNP® have on the potential political gains to nursing within health care decision-making structures.