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Kannaiah, Desti, and A. Jayakumar. "Impact of Corporate Social Responsibility (CSR) Practices on Consumer Behavior (with Reference to FMCGs in Tamil Nadu)." International Journal of Business and Management 13, no. 3 (February 25, 2018): 28. http://dx.doi.org/10.5539/ijbm.v13n3p28.
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Business enterprises are traditionally known as engines for driving the economic performance of an entity, its success being measured in terms of high returns on equity and its contribution to the development of the society. The business enterprises get everything from the society for its survival and it is the obligation of the enterprise to return positive attitudes towards the society. If it fails to meet the expectations of the society, the society will punish the firm through their purchase behavior. Hence, the success of any business enterprise depends mainly on the ethical behavior of the enterprise towards the society. The Indian Government has made mandatory the CSR provisions and almost all the companies are actively engage in CSR activities. Fast Moving Consumer Goods (FMGCs) are the fastest growing industry in India and numbers of FMCGs companies are doing different CSR practices. Hence, it is essential to study about the impact of Corporate Social Responsibility practices on consumer behavior with reference to FMCGs in Tamil Nadu. For this, 600 responses were collected from selected corporations in TamilNadu by a structured questionnaire. Convenience sampling technique has been adopted to collect the primary data. The study concluded that there has been a positive impact among the consumers as the consumers in Tamil Nadu considered CSR in their purchase evaluation criteria, and they give much importance to CSR related products etc.
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Kumar, Brajesh, and Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.
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The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCG categories are growing faster in rural India as against urban India (Nielson, 2011). There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products.
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Dr.L. Satheeskumar. "Buying Behaviour of Two-Wheeler (Automobiles Industry)." Restaurant Business 118, no. 11 (November 20, 2019): 542–51. http://dx.doi.org/10.26643/rb.v118i11.11253.
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Rural demand in Automobile, FMCG and retail is growing at a faster pace than anticipated due to rise in its consumption patterns which is creating demand and margins for Indian Inc. even as meltdown is getting deeper, says a Study Paper of The Associated Chambers of Commerce and Industry of India (ASSOCHAM) `The Rise of Rural India’. India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two- wheeler industry, bikes and scooters cover a major segment. The present scenario of rural marketing especially decision making process of purchasing two-wheeler in rural area, and its importance, current trends, and highlights certain problems related to rural marketing area. In this article study for the demand of two-wheelers in rural area and influence the factors of like family, friends, dealers, service and mileage for the process of purchasing a two-wheeler.
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Maria Pon Reka, D., and V. E. Santhi. "A Study on Rural Marketing Management of Indian FMCG Product." Shanlax International Journal of Management 7, no. 4 (April 1, 2020): 69–79. http://dx.doi.org/10.34293/management.v7i4.2149.
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FMCG is the fourth biggest sector in the Indian economy, where the urban fragment contributes about 55% to the general revenue produced by the sector. Nonetheless, with web entrance, growing mindfulness, expanding income and evolving ways of life, the FMCG market has seen faster growth in rural India when contrasted with the urban partners. FMCG products are accounted for to represent half of the complete rural spending, which is a verification of the fast growth in the semi-urban and rural consumers in the industry. This enormous growth of the rural market in India has moved the marketable combat zones for the FMCG companies from urban to rural. The rural market today is offering boundless chances to the businesses to connect with almost 33% of the area’s populace. Web infiltration has made information available for the rural Indian consumers who are affecting their purchase choices. The focal point of these consumers is moving towards esteem based purchases rather than price-based buying. They are presently considering price in examination with utility, worth, and highlights of the products. Companies that prior treated the rural market as a freedom ground for their lower-end products are presently realizing the need to concentrate on the prerequisites of the rural customers. The core of India lies in its towns, and today it is practically difficult to prevail in business on the off chance that we leave the area’s rural populace behind. Companies, particularly in the FMCG sector, need to comprehend the elements of the blossoming rural market and think of creative systems to win the trust of these potential consumers and to remain important in the market. Hence, the present study has been focused on the study on Rural Marketing Management of Indian FMCG Product and study based on secondary sources of data collections.
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Susilo, Daniel, Carlo Magno T. Mendoza, and Mohammad Ali Khan. "Sustainability in Industry: The Lack of Implementation Running in the FMCG Industry." Jurnal Ekonomi dan Bisnis Digital 2, no. 2 (April 21, 2023): 461–76. http://dx.doi.org/10.55927/ministal.v2i2.3850.
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The FMCG industry is an impactful industry in many regions, especially when it is running during the COVID-19 pandemic, and they still make progress. However, as good as its blessings are, the FMCG industry has its struggles with innovation, and each region has shown some differences until now; thus, the data speaks for itself. India, which has a Hindu majority, and their vegetarianism show some differences in how they explored the wisdom of the FMCG industry. It makes the industry unique on its own to have an eco-friendly movement through a cultural push of their vegetarian beliefs. The method was Krippendorf content analysis on Twitter, we’ll get closer to looking at the unique data. Findings have shown that changing consumer preferences have also impacted the FMCG industry in India. Consumers are becoming more health-conscious and opting for products that are natural, organic, and free from harmful chemicals.
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A.K, Fazeen Rasheed. "A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)." International Journal of Scientific Research and Management (IJSRM) 5, no. 7 (July 19, 2017): 6455–60. http://dx.doi.org/10.18535/ijsrm/v5i7.80.
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Tooth paste are fast moving consumer goods that have seen a surge in their sales in the past few decades in India more and more people are opening up to the idea of experimenting and trying out newer Tooth paste. This study is attempt to cover the various factors that influence the buying decision of consumers who plan to purchase and or used Tooth paste. FMCG sector is the fourth largest sector in India touching everybody life’s in every day. The FMCG goods sector is vital contributor to India’s gross domestic products. The field of consumer behavior is the study of individual, group, organization and the process is used to select, secure, use and dispose of products and services that satisfies their needs. The Indian Tooth paste industry includes about 700 companies with combine annual revenue about $17 billion and also spread all the major metropolitan cites. India per capita consumption of Tooth paste is at 460 grm. Per annum. The Indian market capitalization of Tooth paste industries is 70% of India’s population resident in rural area and 50% Tooth pastes are sold in rural market. To attain this objective, a survey was developed and administered across various part of Calicut city.
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Dwivedi, Neeraj, and P. John Ben. "Jyothy Stoops to Conquer: The Henkel India Acquisition." Asian Case Research Journal 18, no. 02 (December 2014): 251–76. http://dx.doi.org/10.1142/s0218927514500102.
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In the year 2011, Jyothy Laboratories (Jyothy), a small domestic player in the Fast Moving Consumer Goods (FMCG) industry in India, acquired Henkel India. Having historically followed a purely organic strategy, Jyothy made a strategic shift, by acquiring Henkel India. The case describes the circumstances leading to this acquisition from the perspective of both Henkel and Jyothy. The case outlines the intricacies involved in the entire acquisition process including the strategic motives, regulatory issues, bargaining between the parties and the postacquisition phase. There were integration issues faced by both companies, specifically since Jyothy was an Indian company and Henkel India was part of a large European multinational. The main protagonist in the case has to address the challenges his company faces after the acquisition of Henkel India.
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Khare, Arpita, and Anshuman Khare. "Harnessing Supply Chain Efficiency Through Information Linkages." International Journal of Information Systems and Supply Chain Management 5, no. 4 (October 2012): 86–104. http://dx.doi.org/10.4018/jisscm.2012100105.
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The Indian retail industry majorly constitutes of small retailers, comprising of approximately 12 million small shopkeepers and increased competition has made companies understand the significance of this unorganized small retail sector. Most companies feel that coordinating their downstream supply chains is critical for long term growth and sustainability. The paper examines the supply chain coordination amongst retailers, distributors, logistics providers, customers, and major Fast Moving Consumer Goods (FMCG) multi-national companies in India. The findings confirm that supply chain integration, information sharing, and supply chain design are being given proper attention by FMCG companies. They appreciate the strategic value of information sharing for establishing collaborations with the small retailers for effective performance of supply chains. Even in the fragmented, ill-defined, unorganized, and disjointed small retail sector in India, information sharing between supply chain partners is given precedence. Lack of technological infrastructure does not deter MNCs from establishing information linkages with small retailers and harnessing it for supply chain efficiency.
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Vishwanath, S. R., and Kulbir Singh. "Hindustan Unilever Ltd." Asian Case Research Journal 16, no. 02 (December 2012): 269–87. http://dx.doi.org/10.1142/s0218927512500113.
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In early 2008 an analyst at a prominent Investment Bank in India was analyzing the dividend policy of Hindustan Unilever Limited (HUL), a well-known multinational. The case's protagonist, an equity analyst, must figure out the implications of the firm's dividend policy on the investment and financing activities and the valuation of the firm. She also has to decide what investment recommendation she should give in the light of the analysis. The case describes the Indian FMCG industry as India enters the new millennium. The case details HUL's financial position in an era of increasing competition. Priya must decide whether the dividend policy of HUL is sustainable.
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Mr. Arun Gautam, Dr. Gaurav Lodha, Dr. Rohit Bansal, and Dr.) M.L. Vadera. "How fast GST is moving the Indian FMCG sector: Empirical Study." GIS Business 15, no. 1 (January 18, 2020): 339–49. http://dx.doi.org/10.26643/gis.v15i1.18656.
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GST is one of the most critical tax reforms in India which has been long awaiting decision. It is a comprehensive tax system that will subsume all indirect taxes of State and Central Governments and whole economy into seamless nation in national market. GST will be a game changing reform for Indian economy by developing a common Indian market and reducing the combined effect of tax on the cost of goods and services. GST is a consumption based tax imposed on sale, manufacturing and consumption on goods & services at national level. Several taxes such as central excise duty, service tax, central surcharge and cess etc. imposed by Central Government and VAT / sales tax, entertainment tax, octroi & entry tax, purchase tax, luxury tax, taxes on lottery etc. levied by State Governments have been subsumed under GST. The FMCG sector of India composes more than 50 % of the food and beverage industry and another 30 % from personal and household care. Under the proposed GST system, it is expected that it would result in a simpler tax system, especially for industries like FMCG. Under this system, a single product would be taxed at the same rate in every corner of the country meaning that an cooler will be taxed the same in Madhya Pradesh as well as Kerala thus we also refer GST as ONE NATION ONE TAX. This paper will help to present that, what is the impact of GST after its implementation; analyze the influence of GST on FMCG sector.
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Meghna Rishi. "Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers." Journal of Technology Management for Growing Economies 2, no. 1 (April 25, 2011): 89–101. http://dx.doi.org/10.15415/jtmge.2011.21005.
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There has been limited research in the Indian Internet advertising space and this paper explores the media preferences of Indian marketers highlighting their attitude towards the new medium. Since Internet penetration is rising in India, the research also identifies whether advertisers prefer a synergy between the traditional mediums and Internet Technology for their advertising campaigns. The paper is based on empirical research conducted amongst 69 Indian marketers/ advertisers belonging to New Delhi and Mumbai (India) and 50 Indian advertising/ online agency professionals. Advertisers have been chosen from industry verticals including Banking and Financial Institutions, Automobile, Fast Moving Consumer Durables (FMCG) and Telecom because they include the top advertising spenders in India (KPMG and FICCI, 2010). Views from advertising agency professionals, published in trade magazines, are considered to further substantiate the research findings through industry inputs. Based on some unique strengths of Internet advertising , Indian marketers respond positively towards including Internet in the media mix and believe in drawing synergy between Internet and traditional mediums. However they are still apprehensive about the efficacy of the medium. Indian advertising agency professionals consider it important to include Internet in the media mix, however they do not push the medium aggressively. The study identifies that Indian marketers and advertisers prefer to use Internet Technology and web advertising, in a campaign\'s media mix only when the campaign is also run on traditional mediums. In seclusion, the medium is not the preferred choice for advertising. The paper pinpoints the reasons for the slow acceptability of Internet advertising amongst Indian marketers and suggests learning of advertising agency professionals to leverage maximum benefit out this interactive medium. The paper also offers insight to academicians who wish to explore the changing dimensions in communication management
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Mehrotra, Sonia, Uday Salunkhe, and Ishani Chakraborty. "Patanjali: an Indian FMCG on growth path." Emerald Emerging Markets Case Studies 7, no. 2 (June 3, 2017): 1–35. http://dx.doi.org/10.1108/eemcs-07-2016-0159.
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Subject area Strategy. Study level/applicability MBA. Case overview On 20 May 2016, the Management team at Patanjali Ayurved Limited (PAL), an Indian fast-moving consumer goods (FMCG) company, had assembled in their Haridwar office, India, to discuss their future growth plans. The team was in a celebratory mood, as their internal reports suggested the annual revenue forecasts for the year 2016-2017 to be INR 10bn, an increase of 100 per cent as compared to the previous fiscal year 2015-2016 that recorded annual revenues of INR 5bn. PAL incorporated in 2006 and co-founded by Acharya Balkrishna operated in four business segments of foods, personal care, home care and Ayurved products. The products sold under the brand name Patanjali were single-handedly promoted by Swami Ramdev (hereafter referred as Ramdev), a popular Yoga practitioner and preacher amongst the Indian masses, as well as PAL’s co-founder. Ramdev recommended PAL’s products in his yoga sessions on television and yoga shibirs which had led to huge positive “word-of-mouth” publicity for their brand Patanjali. Their fast-paced growth in less than a decade had generated a disruption in the Indian FMCG sector, resulting in a negative impact on the sales of established multinational corporations (MNCs) such as Colgate-Palmolive, Hindustan Unilever Limited (HUL), ITC Limited (ITC), besides the domestic players such as Dabur India Ltd. and Emami Ltd. This had led their FMCG competitors to launch plans to strengthen their product portfolios so as to provide a tough competition to PAL. The management team at PAL, though confident of achieving their annual revenue targets, were apprehensive of this new competition from the big players of the FMCG sector. Were they capable of continuing their success story? Going forward what strategic steps would ensure them a sustainable growth and a market leader position? The mood turned reflective as the team pondered on some of these questions. Expected learning outcomes The case is structured to enable discussion on: conducting and understanding a general environment analysis and industry and competitive analysis and critically evaluating the firm’s strategic positioning and scope in a competitive environment. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.
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Varma, Indrila Goswami, and Bhawana Chanana. "Sustainable packaging - a roadmap for Indian fashion and apparel industry." Journal of Textile Engineering & Fashion Technology 8, no. 5 (October 21, 2022): 156–61. http://dx.doi.org/10.15406/jteft.2022.08.00315.
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Environmental sustainability has become a key managerial issue for most industries and in particular fashion industry looking into its scandalous reputation for being one of the largest contributors to global pollution. A critical aspect when looking at sustainability in supply chains of fashion is, Packaging. A big part of the waste crisis is the result of packaging, which the fashion industry is using ever more in this age of cheap fashion and online retail across the world. This paper attempts to trace the initiatives taken by Indian apparel manufacturers and retailers in creating sustainable packaging and trace the Life cycle Management of the packaging wastes. The objective of the paper is to create a sustainability road map for the fashion industry in India in terms of packaging by assessing the various global initiatives being taken in closing the loop on recovering material value. The methodology adopted is mainly review of literature and unstructured personal interviews with retail professionals from the field of beauty, FMCG and fashion.
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Purba, Japneet Kaur, and Fezeena Khadir. "Green Orientation and Customer-Based Brand Equity in FMCG Industry in India." ECS Transactions 107, no. 1 (April 24, 2022): 11733–46. http://dx.doi.org/10.1149/10701.11733ecst.
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In recent years, the idea of green-oriented approach gained traction in both academic research as well as corporate research. Companies are now able to identify the long-term benefits of being responsible towards the environment. This paper attempted to understand the relationship between green-orientation of a brand, antecedents of customer based brand equity, namely of Aaker’s Model with respect to the FMCG Industry in India. Data was collected from 207 FMCG product consumers from India above the age of 18. Person’s correlation coefficient and Multiple Linear Regression were calculated to ascertain the relationship between green orientation and the antecedents of CBBE. It was found that brand loyalty was the most significant on CBBE, whereas brand association was the least. The results of this research would be helpful for the brands to take decisions accordingly as it may act as an incentive to be more innovative towards sustainable ways of operating.
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Deuskar, Vishwa Ajit. "A Comparative Study on Cash Flow Statements of Dabur India Ltd. and Godrej Consumer Products Ltd. of India." RESEARCH REVIEW International Journal of Multidisciplinary 8, no. 4 (April 14, 2023): 74–79. http://dx.doi.org/10.31305/rrijm.2023.v08.n04.009.
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It is said that “Cash is king”. Cash flow analysis is the most important elements for the company. It helps to understand how much cash a business generated or used during a specific accounting period. The common statement of cash flow makes a bridge between the income statement and balance sheet by showing how cash moved in and out of the business. The Fast-moving consumer goods industry is growing tremendously. It is the fourth largest sector of nation. It is divided into main three sectors: household and personal care, healthcare and food and beverages. According to recent data Indian FMCG market has reached US dollar 56.8 billion in December 2022. In this research paper the two Indian giant FMCG company i.e., Dabur Indian Limited and Godrej consumer limited has been considered. The analysis of cash flow statement is carried out for five years. It helps to know how company manages its cash inflow and outflow.
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Baidya, Rahul, and Sadhan Kumar Ghosh. "Co-processing of industrial trade rejects in cement plant." Waste Management & Research: The Journal for a Sustainable Circular Economy 38, no. 12 (July 1, 2020): 1314–20. http://dx.doi.org/10.1177/0734242x20936766.
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In India non-hazardous industrial waste is generated at a staggering rate of about 30 million metric tonnes/year; considering the major generators (excluding power plant and mining industry waste) as per Ministry of Housing and Urban Affairs, Government of India (GoI), thus disposing of them is a challenge. The industrial waste generated from fast-moving consumer goods (FMCG) trade rejects and expired product is also enormous (although largely remains unaccounted) and needs to be disposed of by the producer as per the guidelines of the Ministry of Environment, Forests and Climate Change, GoI. Co-processing of this industrial trade rejects in cement plant can be a prominent solution as it reduces the disposal problem of the solid waste stream and provides an alternative methodology for complete thermal and material recovery of the waste with no by-products. Co-processing further reduces the use of conventional resources by utilizing the waste as an alternative fuel and raw materials. The study thus analyzes a co-processing trial of a month in a cement plant in the southern part of India and based on the obtained data, the environmental and operational sustainability was studied. The economic benefit obtainable was also analyzed based on the achieved substitution benefit. Parameters such as emission and quality of the final product were gauged. The leaching behavior of the final product was also analyzed. Thus, the findings will help in reducing the carbon footprints of the industrial wastes, specifically the FMCG trade waste, and will show the sustainability of co-processing waste in Indian cement plants.
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Joshi, Richa, and Rajan Yadav. "Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry." Vision: The Journal of Business Perspective 21, no. 3 (July 10, 2017): 305–13. http://dx.doi.org/10.1177/0972262917716763.
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Brand extension is an important strategy to utilize the credibility of the brand and to minimize the advertising costs. The strategy is used in various industries these days but fast moving consumer goods (FMCG) is such an industry which lie closer to a consumer, hence the immediate effect of any strategy can be properly viewed in this industry. The study is an attempt to provide a framework to examine the effects of brand extension strategy on parent brand equity. It is based on two real FMCG brands of Indian market and their brand extensions. Two frameworks are shown based on the two brands Saffola and Fortune with a sample size of 285 and 278 respondents, respectively. Structural equation modelling is used to analyze the effectiveness of both the frameworks. The findings indicate that brand extensions do affect parent brand equity. Therefore, extensions should be introduced in such a manner that they help to strengthen parent brand equity.
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Shah, Mrinalini, and Nilanjan Chattopadhyay. "Innovation in procurement from rural India using enterprise mobility strategy: a case study." World Journal of Entrepreneurship, Management and Sustainable Development 10, no. 2 (April 14, 2014): 143–53. http://dx.doi.org/10.1108/wjemsd-04-2013-0025.
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Purpose – The fundamental rule for sustenance in the business world for organizations is to explore new ways to discover themselves and to realign the business strategies with the changing environment, apply new management concepts and adopt new technologies so as to have a faster response to the changing business situation. With more than 600 million user base of mobile phones in India, it may be useful for the Indian companies to set up an enterprise mobility strategy akin to their information technology strategy and take maximum advantage of this mobile wave. The paper aims to discuss these issues. Design/methodology/approach – The paper discusses methodology adopted to bring in and manage change in its process of procurement in a big organization “Marico,” one of the largest players in the Indian FMCG sector. A detailed process which “Marico” adopted to bring change in procurement process and its supply chain was studied with the help of long interviews and available secondary data. Findings – Heindl mode (2008) on the steps on continuous innovation are what Marico followed though process started in Marico much earlier. The case emphasizes how innovation models can be followed even to bring change in big corporate houses. Practical implications – Marico did formulate an enterprise mobility strategy as an innovation in its procurement process can pave the way and learning for other FMCG companies to benchmark its strategies against the one adopted by “Marico” the company of the study to find out the gaps exiting and therefore, the scope for improvement. Originality/value – “Maricio” is a unique example of continuous innovation and change in procurement from rural India which revolutionized the industry and bought bigger revenue and less hassles for the company.
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Yadav, Rambalak. "Patanjali Ayurveda Limited: Attraction of Ayurveda Products." South Asian Journal of Business and Management Cases 6, no. 1 (May 25, 2017): 100–108. http://dx.doi.org/10.1177/2277977917698300.
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Patanjali Ayurved Limited (PAL) is a company in India that deals in Ayurveda and herbal products in food, personal care and home care categories. The company started with an aim to link the rising destiny of millions of rural masses on the one hand and many more suffering and leading an unhealthy lifestyle on the other. The company within a very short span of time had succeeded in getting its foothold in the competitive Indian fast-moving consumer goods (FMCG) market and has reached a gross revenue of ₹25,000 million (about US$380 million) in the fiscal year 2015. The case discusses the marketing mix strategy adopted by PAL and how it helped the firm get a competitive advantage over other players in the industry. Further, the case also discusses the challenges and road ahead for the PAL.
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Mahendru, Mandeep, and Kalyan K. De. "Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry." Indian Journal of Marketing 44, no. 6 (June 1, 2014): 7. http://dx.doi.org/10.17010/ijom/2014/v44/i6/80367.
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Mirza, Insha, and Rasmeet Kaur Malhi. "THE IMPACT OF E-COMMERCE ON FMCG SECTOR IN BHOPAL." BSSS Journal of Management 14, no. 1 (June 30, 2023): 68–84. http://dx.doi.org/10.51767/jm1407.
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In India, Fast Moving Consumer Goods sector is the fourth largest sector and is driving everyone’s life every day.From the past twenty years, FMCG sector has seen a drastic change specifically in terms of increasing online sales across various categories. E-commerce is growing tremendously giving ample opportunities to both big and small businesses in the FMCG industry. Fast Moving Consumer Goods (FMCG) are goods which have very high demand and very low shelf life because they are perishable in nature. These products are non-durable products that are purchased frequently and are consumed very rapidly, they have very less profit-margin and high-volume sales. FMCG includes processed foods, beverages, baked goods, Fresh foods, cosmetics, and toiletries, office supplies, etc. This study is carried out to analyze about the impact of E-Commerce on FMCG sector and consumer buying behavior on different E-Commerce platforms. Study will also focus on most demanded FMCG products, different ECommerce stores available to consumers of Bhopal and to evaluate the impact E-Commerce is creating to small retailers.
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Krishnamurthy, Rajeshwari. "Naturo products – sales and distribution management." Emerald Emerging Markets Case Studies 8, no. 4 (October 29, 2018): 1–15. http://dx.doi.org/10.1108/eemcs-06-2017-0111.
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Learning outcomes The learning outcomes are as follows: understand the factors that go into the assessment of a distributor performance; understand the criteria that may be useful to distributors while choosing distributorship of a fast-moving consumer goods (FMCG) company; understand the various parameters that define a distributor performance; and understand the critical aspects that sales force consider while staying with an organization on the long term. Case overview/synopsis This case is about how a FMCG Company in India – Patanjali Products is handling its sales and distribution management strategies. The FMCG segment in India is very competitive and is dominated by big multi- national players such as Unilever and Procter & Gamble as well as other Indian players such as Marico, Dabur, Cavinkare and Himalaya herbal. This industry is characterized by frequent product launches and the trade/ distributors play a key role in providing reach and visibility to the end users. Patanjali Products is a relative new entrant but has rapidly found success in this category. Through a product range that is positioned on “naturalness”, the company has achieved a turnover of US$735m in a span of six years. The case is written from the perspective of Anil Gupta, one of the distributors of the company. He is currently faced with the challenge of evaluating whether he should continue with the distributorship or go back to his old company Himalaya herbal. With this background, the case intends to elaborate on the specific aspects of distributor management and sales management. Some key questions discussed in the case are as follows: What are the aspects that determine the performance of a distributor? What are the parameters that a distributor needs to take into account while selecting a company? How does one calculate the financial return on investment for a FMCG distributor business? What are the elements that contribute to sales force loyalty? Complexity academic level Undergraduate and Post Graduate students of management Sales workshops Corporate training on sales management Particularly it can be taught under the course “Sales and Distribution Management”. The other courses where it can be a part of are: Retail Management, FMCG Sales and Marketing, Channel Management Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code Marketing
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Habib, Sufyan, and Nawaf N. Hamadneh. "Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic." Sustainability 13, no. 18 (September 13, 2021): 10221. http://dx.doi.org/10.3390/su131810221.
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E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.
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Joshi, Richa, and Rajan Yadav. "An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry." Business Perspectives and Research 6, no. 2 (April 17, 2018): 113–28. http://dx.doi.org/10.1177/2278533718764502.
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Brand extension as a strategy is used by corporates for increasing profits. It is an approach for new product development. Brand extensions have already been studied in the past few years, however, till now extensions have not been evaluated with the help of structural equation modeling (SEM) and neural networks (NNs) integrated approach. The NNs help to analyze nonlinear influence in data without prior knowledge of such influences. The SEM helps to validate framework proposed in the study and the significant variables gathered through SEM are used as an input for NNs. The major advantage of such kind of hybrid technique is to understand the causal relationships in the variables, followed by the prediction of factors which influence brand extension. The study is based on the recent brand extension done by brand Frooti in the form of Frooti Fizz (an aerated fruit drink). It is a cross-sectional study with the sample size of 281 respondents from Delhi/NCR region. The results of the study are useful for a comprehensive understanding of factors affecting brand extension and also to identify the relative importance of each of them through the use of NN Technique.
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Gajjar, Urvi. "A Study of Management Efficiency Ratios (MER) of Nestle India." RESEARCH REVIEW International Journal of Multidisciplinary 8, no. 5 (May 15, 2023): 81–84. http://dx.doi.org/10.31305/rrijm.2023.v08.n05.011.
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Management Efficiency Ratio guides the company to use its assets and manage its liability efficiently. They primarily measure how the company use its assets to generate its revenue and to manage the assets and use it effectively. The main motto of a business is to generate profit and to satisfy its consumer’s needs. Nestle India falls under the sector of Food Processing. FMCG industry has huge opportunities for investment and stimulates growth in the competitive environment. Current paper focuses specifically on Nestle India’s Management Efficiency Ratio.
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Walia, Sargam Bahl, Harish Kumar, and Naveen Negi. "Green Initiatives." International Journal of Social Ecology and Sustainable Development 12, no. 4 (October 2021): 28–38. http://dx.doi.org/10.4018/ijsesd.2021100103.
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In the 21st century, the green revolution has become the hallmark for sustainable development. Clearly, the green lifestyle has the potential to create a healthy living. Economic development is progressing in India, but at the same time, the increasing threats of global warming, rapid growth of population, loss of biodiversity, contamination of water, release of harmful gases are deteriorating the quality of life. To sustain our planet Earth, there is a need to manage the production processes of the manufacturers as well as the consumption pattern of the consumers. The study objective is to understand green initiatives as a step towards environment safety and sustainable development. This study will discuss the impact of green initiatives on environmental safety and sustainable development wherein secondary sources of data have been used. Data has been collected from multiple sources like books, journals, websites, and newspapers. The study will be confined to the FMCG companies in India. The study reveals that the green initiatives taken by individuals and organization can lead to environmental safety, and a drastic transformation can contribute to sustainable development. The outcome of this study can be useful for the FMCG industry in strategy formulation for green initiatives.
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Cheung, Mee-Shew, Hema Krishnan, and Mina Lee. "Harnessing the BOP Ecosystems of China and India for Competitive Advantage." Journal of Management and Strategy 13, no. 2 (September 23, 2022): 1. http://dx.doi.org/10.5430/jms.v13n2p1.
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Sustainable development of the base-of-the-pyramid (BOP) is a critical issue in a global society. This study provides an ecosystem framework to develop the BOP segment, particularly in China and India. The BOP segment is the low-income household, mainly residing in rural areas. Traditionally, the BOP segment has been understood as a customer segment. We suggest that the BOP can be suppliers, employees, entrepreneurs, and customers. In other words, a BOP venture exists within an ecosystem and contributes to the ecosystem. This ecosystem includes shareholders, governments, the general public, communities, competitors, non-governmental organizations, special interest groups, employees, supply chain partners, and customers. Specifically, we explain how the BOP can play multiple roles, using the context of the fast-moving consumer goods (FMCG) industry in China and the telecommunications industry in India. To mitigate inequality within nations and enhance the standard of living, governments should also nurture the BOP ecosystem. This framework is applicable in other parts of the world.
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Jain, Sarika, and Shreekumar K. Nair. "Exploring the moderating role of core self-evaluation in the relationship between demands and work-family enrichment." Journal of Indian Business Research 12, no. 2 (October 16, 2019): 249–70. http://dx.doi.org/10.1108/jibr-08-2017-0125.
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Purpose Extant literature reveals that the personality variable, core self-evaluation (CSE) which represents an employee’s self-assessment of himself has rarely been researched with respect to sales employees. The purpose of this paper is to identify the role of personality variable, core self-evaluation (CSE), in the relationship between demands and work – family enrichment. In this study, CSE has been treated as a moderating variable in the relationship between demands and work-family enrichment. This paper also aims to validate the CSE scale developed by Jugde et al. (2003) in Indian context. Design/methodology/approach Data were collected through structured questionnaires from 330 sales employees belonging to firms from some of the major sectors of Indian industry namely, Manufacturing, IT, FMCG, Pharmaceuticals and Financial Services. The study first validated the CSE scale in the Indian context using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Further, moderated regression analysis (MRA) was used to test the model. Findings The present research supported the 12-item CSE scale in the Indian context. Also, results of MRA suggested that, irrespective of higher work demands, sales employees having higher CSE experience higher levels of work to family enrichment (WFE). In addition, higher CSE employees tend to experience higher levels of FWE at the family front. Research limitations/implications In an emerging economy such as India wherein sales professionals are facing a lot of work demands, organizations should invest in their frontline employees to be able to deliver value for money to the customers and thereby gain competitive advantage. With this realization, managers should acquire and retain frontline employees with positive core self-evaluation. Therefore, organizations should select and try to retain candidates with positive core self-evaluations. Practical implications Corporates should focus on nurturing sales employees’ positive CSE to make sure that their employees can contentedly adjust to various challenging work situations. In addition practices like job transitions, empowerment, enrichment and rewarding employees for their desired performance might be some of the interventions which positively impact core self-evaluations. Originality/value This study contributes to work – family literature by addressing the role of CSE in achieving WFE and FWE among sales employees in Indian context.
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Pradhan, Subhendu Kumar, and R. Kasilingam. "Buyback Announcement and Its Impact on Shareholders’ Wealth: A Study on Bombay Stock Exchange." Asia-Pacific Journal of Management Research and Innovation 14, no. 3-4 (September 2018): 111–19. http://dx.doi.org/10.1177/2319510x18819652.
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Buyback announcement is a programme through which companies buy back its own shares from the public due to many reasons such as undervaluation of share, market situation, lack of investment opportunity and so on. In fact, it may affect the share price movement and company’s performance. In the last couple of years, there is a significant increase of funds offered for buyback in the Indian capital market. Therefore, the study attempts to find out its impact on shareholders’ wealth. To know this impact, buyback announcement are analysed industry-wise using companies of BSE 500 index. The samples are selected based on prescribed criteria made by the researcher which are exclusively related to the number of times buyback programmes are announced by companies under a particular industry. The study analyses the share price movement of sampled companies for 30 days before and 30 days after the announcement. The market adjusted model is used to calculate the abnormal returns (AR). The statistical tools such as paired sample t-test and analysis of variance are used for the analysis. The study concludes that buyback affects the share price of health care industry, fast-moving consumer goods (FMCG) industry, chemical and petrochemical industry, capital goods industry and finance industry, but it is not applicable to other industries such as agriculture industry and transport equipment industry, which are not significant. The reasons behind this may be the size of the buyback offer, mode of the buyback offer and market situation. The study also concludes that AR earned by the investors are not different according to the nature of the industries. This study proves that buyback announcement is irrelevant to shareholders’ wealth.
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Kaur, Rajbinder, Arup Kumar Chattopadhyay, and Debdas Rakshit. "Determinants of Capital Structure with Reference to Select Indian Companies: A Panel Data Regression Analysis." Asia-Pacific Journal of Management Research and Innovation 16, no. 2 (April 22, 2020): 79–92. http://dx.doi.org/10.1177/2319510x20913454.
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This article mainly focuses on the analysis of determinants of capital structure of 50 Bombay Stock Exchange (BSE)-listed sample companies, choosing 5 sample companies from each of 10 industries, namely cement, computer hardware, large heavy engineering, fertiliser, fast-moving consumer goods (FMCG), large electric equipment, mining/mineral, textile, large tyres and pharmaceutical over 15 years’ time period ranging from 1999–2000 to 2013–2014, applying panel data regression technique. Our study has first made industry-wise empirical analysis of capital structure with respect to eight firm-specific determinants, viz. profitability, size, growth, tangibility, non-debt tax shield, liquidity, uniqueness and income variation. Subsequently, we have made a comparative analysis of selected determinants of capital structure across selected industries to determine their capital structure behaviour in view of three prominent capital structure theories, namely Pecking Order Theory, Trade-Off Theory and Agency Cost Theory. The regression analysis concludes that the Pecking Order Theory and the Trade-Off Theory mostly describe the observed relationship of independent factors with capital structure of the selected Indian industries. Profitability emerges as a significant determinant in devising the capital structure of the selected industries and reveals that greater proportion of profits is likely to raise the internal fund for financing future investment projects and, therefore, less dependent on external borrowings.
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Singh, Jitendra Pratap, Pawan Kumar Chand, Amit Mittal, and Arun Aggarwal. "High-performance work system and organizational citizenship behaviour at the shop floor." Benchmarking: An International Journal 27, no. 4 (February 7, 2020): 1369–98. http://dx.doi.org/10.1108/bij-07-2019-0339.
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PurposeThe manufacturing industry is presently experiencing technological disruption on a global scale. Consequently, to tackle such disruption, firms are identifying a volatile, uncertain, complex and ambiguous (VUCA) scenario and seeking ways to counter it. Accordingly, this paper aims to investigate the employee performance through assessing organizational citizenship behaviour (OCB) among the shop floor employees of the fast-moving consumer goods (FMCG) industry where a high-performance work system (HPWS) has been implemented.Design/methodology/approachA descriptive research design was used in the study, and 395 shop floor employees working in leading multinational firms, with a minimum global turnover of US$1bn, were interviewed. These manufacturing firms were located in three industrial clusters in the northern part of India.FindingsThe results indicate that HPWS influences OCB. Most of the dimensions of HPWS and OCB were found to be positively associated. The findings also disprove the labour process theory in the context of the study.Practical implicationsThe findings report a broad view of the relationship between HPWS and OCB in the Indian manufacturing context. The study offers the practical insights that HPWS is a universally accepted framework and that organizations should focus on the effective implementation of HPWS in a VUCA scenario, which is in line with past studies. The study also provides future directions for research.Originality/valueThis paper has established the relationship between HPWS and OCB in the manufacturing sector, especially for shop floor employees.
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Panda, Debadrita, Sabyasachi Mukhopadhyay, Rajarshi Saha, and Prasanta K. Panigrahi. "BoPCOVIPIP: Capturing the Dynamics of Marketing Mix Among Bottom of Pyramid Consumers during COVID-19." International Journal of Intelligent Systems and Applications 14, no. 4 (August 8, 2022): 37–51. http://dx.doi.org/10.5815/ijisa.2022.04.04.
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The behaviour of consumers mostly follows the guidelines derived from marketing theories and models. But under some unavoidable circumstances, the consumers show a complete deviation compared to their existing consumption pattern, purchase behaviour, decision-making and so on. Under similar circumstances, this study aims to capture both urban and rural Bottom of the Pyramid (BoP) consumers’ perceptions of various marketing mixes during the COVID-19 pandemic situation. With a sample size of 378 and 282, the perception towards different marketing mixes has been captured for Pre-COVID and During-COVID periods, respectively. The adopted quantitative analysis indicates a difference in perception towards marketing mix During COVID compared to Pre-COVID. Moreover, the selection of West Bengal, India, as an area of research fulfills the BoP literature’s existing prominent research gap. This study also comes with the potential to assist marketers and the Fast-Moving Consumer Goods (FMCG) industry in framing strategies to target BoP consumers.
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Rajpal, Suresh, and Ravi-Raj Sagar. "Business Excellence in the Indian Scenario." Vikalpa: The Journal for Decision Makers 28, no. 4 (October 2003): 77–82. http://dx.doi.org/10.1177/0256090920030407.
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Business today is being impacted by multiple forces and is under an unprecedented pressure to perform. The key to performance lies in anticipating the future and working towards it. This means asking the question: How much of its resources is the company putting in renewal and innovation, i.e., in activities like R&D, quality and process improvement, industrial design, market research, and so on? What is the record of Indian companies when it comes to innovation? This article briefly surveys the Indian scenario and quotes examples of innovation, or lack of it, in sectors such as automobiles, FMCG, telecom, etc. While impressive strides have been made by certain companies, the same cannot be said of the entire Indian industry. It is mostly the MNCs, driven by their worldwide processes, that have been at the forefront of innovation. There have been some Indian companies too doing a good job but the majority seems to be ill-prepared to meet the global onslaught or even the Chinese one. In this context, this article examines the following issues: What is the concept of innovation? How do Indian companies achieve a grasp of it? Is innovation an ongoing process? Should companies strive for breakthrough developments or focus on continuous improvement? “It is not the strongest who survive nor the most intelligent — but those most responsive to change” (Charles Darwin). If this is true, are the Indian companies doing enough to respond to the changing times? Again, this article examines the Indian scenario in the manufacturing and services sector. While many companies are adapting fast, there are many that are still to awake to the changing times. Total Quality Management (TQM) has made impressive inroads in to the manufacturing and service sectors. Organizations have finally realized the difference between seeking an ISO certification and launching a process to improve continuously. The manufacturing sector is focusing on aspects like lean management, TQM, Quality Circles, and Kaizen. Its essential approach has been influenced significantly by the Japanese approach to TQM. The service sector has been using the Six Sigma banner to further its movement. Benchmarking is a common thread between the two sectors to drive improvement. Organizations have also been using variations of the business excellence models to drive their improvement. There are many reasons that go into making process improvement the most challenging exercise. This article examines the fundamental causes and recommends that this is one area where improvements will directly impact customer satisfaction. As we move into the 21st century, what are the key traits required in an organization to achieve excellence? These are as follows: having key customer insights focusing business strategies on customer value quality commitment upgrading knowledge and processes management by facts and feedback. In the Indian scenario, it is mainly the MNCs, driven by their global processes, that are driving business excellence. The same culture needs to be cultivated by the Indian companies be they large or medium ones.
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Prasad Kundu, Debendra. "CONSUMER BEHAVIOR AND PREFERENCE (ORGANIZED VS UNORGANIZED RETAIL)." International Journal of Engineering Applied Sciences and Technology 6, no. 11 (March 1, 2022): 106–15. http://dx.doi.org/10.33564/ijeast.2022.v06i11.022.
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Fast Moving Consumer Goods (FMCG) and grocery products, such as soaps, shampoos, detergents, biscuits, and so on, are the most basic and necessary needs for which the consumer frequents the market. We are all aware that in today's retail environment organized retailing coexists with the traditional model of the retail industry in the shape of local Kiryana stores. This research work is merely an attempt to investigate which format of retail sector consumers prefer to visit in response to such frequent needs. What are the main categorical characteristics that influence format selection, and is there any gender-related variation in format selection boarded? It was also investigated whether switching to a more ordered manner enhanced their overall spending. Finally, the study will look into popular retail shops as well as local Kiryana stores in different demographic groups across India. The responses of 256 people were gathered for this purpose. The percentage quote and independent samples t-test were used to examine the simple average. When needed, pie charts and bar graphs are also taken into account.
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Bhargava, Suchitra, and Josraj Arakkal. "Regional Public Relations: A New Frontier of Growth in India’s Public Relations Landscape." Revista Gestão Inovação e Tecnologias 11, no. 4 (September 16, 2021): 5340–60. http://dx.doi.org/10.47059/revistageintec.v11i4.2565.
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India - a land of vast cultural & linguistic diversity, where ‘word of mouth’ plays a crucial role in building brands. Public Relations have strongly emerged as an indispensable function for protecting and enhancing reputation. With 70% population of the nation living within the rural or semi-urban geographies, and nearly 34% of the same, annually migrating to urban cities in search of a better livelihood and employment, the role of regional Public Relations becomes more intrinsic to "Integrated Communications and Marketing strategies” for brands. The research paper attempts to understand the following: a) Evolution of consumer consumption and engagement through the lens of regional Public Relations in India. b) Introduction of the concept of G-LO-RI: Global – Local-Regional. c) Challenges faced by professionals/ agencies. The research aims to emphasize the need and importance of regional Public Relations. With the help of in-depth interviews and secondary data, the research will deduce the opportunities and scope to grow in this unorganized and untapped regional territories pan India. The research paper has considered variables - demographic factors, purchasing power, access and dissemination of information and news, effects of social channels and influencers, regional content consumption patterns, and urbanization. The qualitative study of these factors aims to share an outlook and future of regional Public Relations in India. As per existing information available at the time of drafting this research paper, there was no such material or reporting evidence in the context of the role and relevance of regional Public Relations in India. This research paper aims to highlight the current ecosystem, gaps, and key findings and showcase the importance, growth, and challenges of regional Public Relations in India. Interpretations/Implications: This study found that the Regional Public Relations industry has grown multi-folds in the past two decades. There have been many contributing factors instrumental towards this growth size, scale, and reach. This study included a mix of national public relations agency professionals and regional Public Relations agency owners/founders. They shared their journey and explained the concept, growth and evolution, agency revenue model, team size, opportunities, and challenges on the whole. The level of growth is varied region-wise, while Western, Northern, and Southern regions are hot spots of growth of regional Public Relations business, Eastern and North-East region remain a potential growth market. It was also observed that the affiliate model or the associate model of business is prevalent in the industry. The upcoming trends and practices were also discussed with the participants. The agencies have relied heavily on traditional media for a long time, but there is a gradual shift towards creating more digital content, which is data-driven. In due course of the study, it was evident that industry spending differed from one region to another. FMCG, followed by Automobile and Telecom, were the front runners in spends on regional Public Relations, Government and Education sectors have also caught up. The variation is observed due to the general demand and supply rule and socio-cultural factors, including language, customs, lifestyles & values, playing a crucial role. The researcher also came across some looming challenges that the industry currently faces, and recommendations have also been shared at the end of this paper.
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Bhargava, S., and J. Arakkal. "Regional Public Relations after COVID-19: A new frontier of growth in India’s Public Relations landscape." CARDIOMETRY, no. 23 (August 20, 2022): 381–91. http://dx.doi.org/10.18137/cardiometry.2022.23.381391.
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India - a land of vast cultural & linguistic diversity, where ‘word of mouth’ plays a crucial role in building brands. Public Relations have strongly emerged as an indispensable function for protecting and enhancing reputation. With 70% population of the nation living within the rural or semi-urban geographies, and nearly 34% of the same, annually migrating to urban cities in search of a better livelihood and employment, the role of regional Public Relations becomes more intrinsic to “Integrated Communications and Marketing strategies” for brands. The research paper attempts to understand the following: a) Evolution of consumer consumption and engagement through the lens of regional Public Relations in India b) Introduction of the concept of G-LO-RI: Global – Local-Regional c) Challenges faced by professionals/ agencies The research aims to emphasize the need and importance of regional Public Relations. With the help of in-depth interviews and secondary data, the research will deduce the opportunities and scope to grow in this unorganized and untapped regional territories pan India. The research paper has considered variables - demographic factors, purchasing power, access and dissemination of information and news, effects of social channels and influencers, regional content consumption patterns, and urbanization. The qualitative study of these factors aims to share an outlook and future of regional Public Relations in India. As per existing information available at the time of drafting this research paper, there was no such material or reporting evidence in the context of the role and relevance of regional Public Relations in India. This research paper aims to highlight the current ecosystem, gaps, and key findings and showcase the importance, growth, and challenges of regional Public Relations in India. Interpretations/Implications: This study found that the Regional Public Relations industry has grown multi-folds in the past two decades. There have been many contributing factors instrumental towards this growth size, scale, and reach. This study included a mix of national public relations agency professionals and regional Public Relations agency owners/ founders. They shared their journey and explained the concept, growth and evolution, agency revenue model, team size, opportunities, and challenges on the whole. The level of growth is varied region-wise, while Western, Northern, and Southern regions are hot spots of growth of regional Public Relations business, Eastern and North-East region remain a potential growth market. It was also observed that the affiliate model or the associate model of business is prevalent in the industry. The upcoming trends and practices were also discussed with the participants. The agencies have relied heavily on traditional media for a long time, but there is a gradual shift towards creating more digital content, which is data-driven. In due course of the study, it was evident that industry spending differed from one region to another. FMCG, followed by Automobile and Telecom, were the front runners in spends on regional Public Relations, Government and Education sectors have also caught up. The variation is observed due to the general demand and supply rule and socio-cultural factors, including language, customs, lifestyles & values, playing a crucial role.
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Mahasuar, Kiran. "Brand Horlicks in India: an epitome or an epitaph?" Strategic Direction 35, no. 7 (July 11, 2019): 9–11. http://dx.doi.org/10.1108/sd-08-2018-0170.
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Purpose This paper aims to focus on the insights from the brand journey of Horlicks in India and evolution of the health food drinks (HFD) category. Design/methodology/approach The paper explores the key reasons for the slowdown in the HFD category and the descent of brand Horlicks in India. It follows the strategic decisions and actions that Horlicks’ parent GlaxoSmithKline Consumer Healthcare took over its journey of close to 100 years. It also highlights the cardinal mistakes that it made in distribution networks, brand extensions, etc. and how these could have possibly eroded the brand equity of Horlicks. Findings Horlicks as a brand made many strategic errors. It frequently and needlessly fiddled with unrelated categories in contrast to its nutrition agenda. It unnecessarily spent on developing brand extensions in unhealthy categories that customers did not value or relate to. It was strategically blinded by the dominance in two geographies and continued to be under-invested in distribution networks in others. In addition, it took too long to read the writing on the wall in terms of growing consumer consciousness about the presence of sugar and fats in health foods. Even when clear signals were available of the impending slowdown the HFD category faced, despite being the market leader in the HFD segment, it showed limited urgency to foster an innovation to bolster the category. Practical implications Companies need to focus on a sharp business model and not try to be everything for everyone. Companies that gain valuable insight of what its customers value and design their business model to satisfy these requirements have higher chances of surviving through the weft and warp of time. Originality/value The paper considers the context of the highly dynamic fast-moving consumer goods (FMCG) industry in India. It is an industry where for some of the categories like HFD, the brand equity of the mother brand may or may not have a rub-off effect on brand extensions, or dominance in a particular geography may not translate to similar dominance in another geography owing to heterogeneity factor. In such a scenario, brands such as Horlicks, which do not have a consistent and coherent strategy, find it difficult to grow their market share or the category. It provides insights into the common pitfalls in brand development strategy and how it can be avoided.
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Quilon, Annabelle, and Rosemarie Perreras. "Communication Climate as Predictor of Perceived Corporate Governance and Organizational Success." Bedan Research Journal 5, no. 1 (April 30, 2020): 191–213. http://dx.doi.org/10.58870/berj.v5i1.17.
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Empirical studies proved that good corporate governance had a positive link to the success of an organization. Good in directing and managing organizational processes, structures, and information mean satisfaction guaranteed was given to all stakeholders. Essential factor like working atmosphere may be considered when looking into corporate governance as well as organizational success. However, limited literature focused on the importance of communication climate and its connection to corporate governance and organizational success. Hence, this study looked into the predicting effect of communication climate to perceived corporate governance and organizational success. A total of ninety-eight rank and file employees voluntarily participated in accomplishing three questionnaires such as the Communication Climate Inventory by Costigen & Schiedler; Corporate Governance Survey adapted from Wickramanayake’s Seven Characteristics of Corporate Governance; and Organizational Success Survey adapted from Ilyas & Rafig used to measure communication climate, corporate governance, and organizational success respectively. Results revealed that communication climate was a predictor of perceived corporate governance and organizational success. This implied that the role of supervisors in setting work conditions was essential on how rank and file employees perceived corporate governance and organizational success.ReferencesAbdu Rashid, M., Azman bin Othman, M., Zainudin bin Othman, M., Ain bt Arshad, F. (2015). The influence of work environment on employees job performance: a case study of Administrative staff in a manufacturing industry. 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C., Kavitha T. "A Comparative Study of Growth, Challenges and Opportunities in FMCG of Rural Market." Interscience Management Review, July 2010, 79–84. http://dx.doi.org/10.47893/imr.2010.1056.
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The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP and it is the fourth largest sector of the Indian economy. Globally, the FMCG sector has been successful in selling products to the lower and middleincome groups, and the same is true in India. Over 70% of sales are made to middle classhouseholds today and over 50% is in rural India. The sector is excited about a burgeoning ruralpopulation whose incomes are rising and which is willing to spend on goods designed to improvelifestyle. Also with a near saturation and cut throat competition in urban India, many producersof FMCGs are driven to chalk out bold new strategies for targeting the rural consumer in a bigway.FMCG Industry in India is witnessing a change – a change in the pattern in which it is growing – needless to say, with the changing demographics, the pattern of marketing would also change. As rural penetration increases, the rural markets would command more and more share of the overall FMCG space. Though the urban markets are growing too, the incremental addition in consumers / households is much more in rural space as compared to urban markets. Rural marketing has become the latest marketing mantra of most FMCG majors. The rural India is vast with unlimited opportunities, waiting to be tapped by FMCG’s. Hence the Indian FMCG sector is busy putting in place a parallel rural marketing strategy. Therefor a comparative study is made on growth, opportunity and challenges of FMCG’s in rural market. This paper will providedetailed information about the growth of FMCG industry in rural market of India and examining the challenges, opportunities for the FMCG’s in rural market with growing awareness and brand consciousness among people across different socio-economic classes in rural area of India and how the rural markets are witnessing significant growth.
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Narnaware, Swati. "TO STUDY PROMOTIONAL TECHNIQUE USED FORPROMOTING FASTFOOD OUTLETS AND RESTAURANT IN NAGPUR CITY THROUGH SOCIAL MEDIA." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 06, no. 05 (May 15, 2022). http://dx.doi.org/10.55041/ijsrem12911.
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Food diversity in India is an implicit characteristic of India’s diversified culture consisting of different regions and states within. Traditionally, Indians like to have home-cooked meals – a concept supported religiously as well as individually. However, with times due to increasing awareness and influence of western culture, there is a slight shift in food consumption pattern among urban Indian families. The economic reforms brought in innumerable MNC brands in the fast food sector to the Indian market. Today, fast food industry is getting adapted to Indian food requirements and is growing in India. It is gaining acceptance primarily from Indian youth and younger generations and is becoming part of life. This paper reports an empirical test of the claim that sales promotion strategies like high advertisement, combo offers, low priced meals and Indianised menu adopted by these MNC’s has changed drastically every aspect of FMCG segment particularly in the food products in special reference to Nagpur.
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Sathyan, Sigma, and Jagadeesha S. N. "100 Years of Growth and Success Story of Nestle India - A Fast Moving Consumer Goods (FMCG) Industry." International Journal of Case Studies in Business, IT, and Education, November 18, 2021, 226–38. http://dx.doi.org/10.47992/ijcsbe.2581.6942.0131.
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Background/Purpose: As a Swiss multinational company, Nestle has a subsidiary in India called Nestle India Limited (NIL). In Haryana, the company is headquartered in Gurugram (Gurgaon). Food, beverages, chocolate, and confectioneries are among the company's offerings. Because of Nestle’s focus on its core strengths and its alignment with opportunities available, the company's product portfolio and global presence continue to expand. Nestle celebrated its 100th anniversary in India in 2012 with a new commercial featuring the company's products. Objective: In this paper, we analyze Nestle India's influence on customers during the COVID-19 pandemic, and to know the company's CSR activities. This paper also analyses the FMCG industry evolution in the country. Design/Methodology/Approach This study was undertaken using secondary sources, such as journals and conference articles, annual reports, websites of Nestle Company, the internet, scholarly articles, and social media reviews. A SWOT analysis assessment was made on the company. It is an explorative research case study that aims at identifying the growth of Nestle India Limited-A FMCG industry in the Indian economy. Findings/Results: During the COVID-19 pandemic, the company gained growth. Net income for Nestle India in 2020 is more than 20 billion Indian rupees compared to 19 billion rupees in the year before. Conclusion: Nestle India is a major player in the Indian FMCG market. One of India's top-valued companies, as well as one of the country's top job creators. As part of its mission, Nestle India strives to provide various high-quality, safe-food items at affordable prices. The firm is constantly striving to better understand modern Indian lives and anticipate consumer needs, it is also constantly working to improve its product offerings in terms of convenience, taste, nutrition, and wellness. Paper Type: Company Analysis as a Research Case Study
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Maiti, Sandipan. "Determinants of Dividend in Indian FMCG Industry." SSRN Electronic Journal, 2012. http://dx.doi.org/10.2139/ssrn.2190121.
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Jaiswal, Neelanjali, and Amit Gautam. "Corporate Social Responsibility: Entrepreneurial initiatives of Indian FMCG Industry." SMS Journal of Enterpreneurship & Innovation 2, no. 2 (July 30, 2016). http://dx.doi.org/10.21844/smsjei.v2i2.11140.
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Nowadays business is not just for profit making. Rather, business houses across the globe are realizing their stake in the society and hence they have started undertaking various CSR initiatives voluntarily. As per the clause 135 of the Companies Act, 2013 any company having a turnover of Rs 1000 crore or more or a net worth of Rs 500 crore or more or a net profit of Rs 5 crore or more should mandatorily spend at least 2% of their net profits per fiscal year on various CSR activities. Presently in India, CSR initiatives are taken by many companies. Especially, in the FMCG companies where reducing the packaging material is posing a major challenge. Hence, these companies are working in the field of environment, community welfare, health care, education, women's empowerment and girl child care. The present study explores the existing literature available on Corporate Social Responsibility. The contribution of various renowned researchers towards CSR, starting from the first definition given by Bowen (1953), has lead to the development of existing concept of CSR. Further, the study also elaborates upon the various CSR initiatives taken by the two leading Indian FMCG companies: Dabur India Limited and Hindustan Uniliver Limited in different areas.
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-, Madhuri Yadav. "A Case Study of FMCG Company: Patanjali Ayurved Limited." International Journal For Multidisciplinary Research 4, no. 6 (December 27, 2022). http://dx.doi.org/10.36948/ijfmr.2022.v04i06.2655.
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Patanjali Ayurved Limited has seen remarkable expansion to date, poses a serious threat to FMCG companies like Colgate-Palmolive, India Tobacco Company Limited (ITC), Hindustan Unilever Limited (HUL), and Godrej Consumer Products. This paper aims to identify the factors that contributed to Patanjali's rapid ascent to popularity and growth as well as the marketing mix tactics used to penetrate the fiercely competitive Indian FMCG industry. The study looks into advertising techniques, product positioning, price strategies, distribution, and various promotional techniques adopted by Patanjali Ayurved Limited for its growth and expansion. The study conducted using secondary data from articles, case studies, news articles, IIFL, IBEF, and other sources. The results show that, unlike other FMCG companies, PAL differentiates its products by capitalizing on Indian consumers' trust in herbal and ayurvedic remedies. As part of its marketing approach, PAL makes use of spiritualism, yoga retreats, television networks, social media, etc. Indian consumers gravitate toward the "Swadeshi Movement" because it places a strong emphasis on fostering India's economic growth. PAL has shown 2083.85% growth in revenue since its establishment year i.e., 2012 till 2021.
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SAHU, ASUTOSH. "A STUDY ON CONSUMER PREFERENCE TOWARDS ITC’S SUNFEAST." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 06, no. 10 (October 15, 2022). http://dx.doi.org/10.55041/ijsrem16589.
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This study aims to investigate the consumer preference towards ITC product that is a part of the giant FMCG industry “SUNFEAST”. How ITC has a diversified presence in Branded Packaged Foods, Personal Care, Education and Stationery, Agarbattis & Safety Matches, Cigarettes & Cigars, Hotels, Paperboards & Specialty Papers, Packaging, Agri-business & IT. Explore ITC Businesses Overview Fast Moving Consumer Goods (FMCG) Cigarettes & Foods, Personal Care Education and Stationery sale and distribution of COOKIES. To know the numeric distribution Drive on SUNFEAST MOMS MAGIC AND DARK FANTASY. The study of the retailer & wholesaler preference towards ITC products and how they respond to the ITC products. How to offer a suggestion on the basis of a finding of the study on confectionaries. It has significantly expanded its presence in its more recent FMCG industry. ITC is one of India's leading Private Sector Corporations, ranking among the Most Valuable Companies in India and among the World's Most Reputable Companies by Forbes. It was ranked among Asia's best-performing businesses by FMCG Industry reports. The clear market leader in the Indian paperboard and packaging business is Led by the FMGC Marketer. This study explores consumer happiness, as well as their idea choice and purchasing behaviour with regard to ITC products. KEYWORDS: FMCG, ITC PRODUCTS.
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Sisodia, Anjali, and G. C. Maheshwari. "Effect of Determinants on Financial Leverage in FMCG Industry: An Empirical Study of Capital Structure Prior to COVID-19." Asia-Pacific Journal of Management Research and Innovation, July 23, 2023. http://dx.doi.org/10.1177/2319510x231178408.
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FMCG stands for fast-moving consumer goods industry, also known as consumer packaged goods, which refers to an industry engaged in the production of packaged food, cosmetics, household goods and other readily consumable items. This industry’s main characteristics reveal frequent purchases by consumers, high inventory turnover and a short shelf life. The FMCG industry is the fourth-largest sector in the Indian economy. This study is aimed at understanding the capital structure financing and investigating the relationship between the capital structure determinants and financial leverage of NIFTY FMCG companies from the year 2000 to 2018, prior to the COVID-19 breakdown health emergency. It has been stated in the World Bank report for 2019 that India is the seventh largest consumer market in the world, which includes elements like private consumption, investments and exports, thus encouraging the study of the capital structure of FMCG companies to be conducted. It is postulated that the capital structure determinants are profitability, growth opportunity, size, risk, non-debt tax shield, liquidity and asset structure. It is believed that liquidity is expected to play an important role as a capital structure determinant. Thus, an approach is developed to investigate the impact of capital structure determinants on the debt ratio of FMCG firms in the light of capital structure theories.
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-, Asmit Sengar. "Effect and Role of Advertisement on FMCG Products in India." International Journal For Multidisciplinary Research 5, no. 2 (March 19, 2023). http://dx.doi.org/10.36948/ijfmr.2023.v05i02.1933.
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To completely comprehend how advertising affects customers who purchase FMCG (Fast-Moving Consumer Goods), as well as the elements that affect the consumer's behaviour, this research is being conducted. 213 respondents in all, many of whom are members of Gen Z, were polled for this study; the bulk of them were citizens of Bhopal, Madhya Pradesh, India. This study will give marketing firms information on how consumers make purchases, enabling them to effectively position their goods on the platforms that will have the biggest impact on their target market. Existing literature has addressed the impact of advertising on a company's overall growth. The Fast Moving Consumer Goods (FMCG) sector in the Indian context is only briefly discussed in the current literature, though. According to the Lipstick Index business model, the FMCG industry is considered to be a recession-proof sector that may help revive the Indian economy in the wake of the current dire circumstances
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Sikandar, Dr M. A., and Azhar Mustafa Ansari. "Cultural Values as Business Strategy in Product Marketing: A Study of Select Indian Toothpaste and Body Soap Brands." JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES 06, no. 01 (January 2023). http://dx.doi.org/10.47191/jefms/v6-i1-30.
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The consumers in the Indian society are vastly influenced by religion, societal values, belief system, and rootedness in the core tradition. These core values are strongly embedded in their sub conscious mind and sub-culture. Keeping in mind of the need of each set of customers, several FMCG brands are cautious about launching of their brands in India. The cosmetics and personal care industry is one of the fastest growing consumer products sectors in India. The buying behaviour of the consumers is greatly influenced by the culture and its apparent homogeneity of preferences. Not many studies were undertaken by the researchers on the influence of cultural values and its impact of the consumer preferences and behaviour in India. The aims and objectives of the present study are to determine the importance of the cultural values that contribute, shape the consumer behaviour in the Indian context for the select brands of toothpaste and body soap.
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Sharma, Harshit. "Understanding the Shopping Behaviour of Consumers towards FMCG Sector in Shopping Malls and Quick Commerce." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 06, no. 11 (November 16, 2022). http://dx.doi.org/10.55041/ijsrem16863.
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The FMCG sector, India's fourth-largest industry, has undergone a remarkable transformation over the past 20 years and has an impact on everyone's daily lives. The FMCG sector has a significant impact on India's GDP. The study of consumer behaviour focuses on how individuals, groups, and organisations select, acquire, use, and discard products and services that satisfy their needs. India's FMCG industry is still recovering as consumers return to their regular routines. According to NielsenIQ's FMCG Snapshot for Q2 2022, the FMCG industry grew by 10.9% in the quarter ending in June 2022, up from 6% the previous quarter. A double-digit rise in FMCG is also anticipated for India in 2022 as a result of the consumer spending rebound and favourable macroeconomic indicators. We evaluated numerous FMCG Sector components as part of our research study's effort to better understand consumer behaviour. We aimed to analyse customer behaviour across a variety of aspects, including discovering cheaper pricing both online and offline, the impact of shopping malls on impulsive purchases, the mall shopping experience & quick commerce, the impact of online purchasing, & others. Key Words: Consumer Behaviour, Quick Commerce, Shopping Mall, FMCG Products and Online Shopping
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Roy, Aparajita. "Impact of Consumers’ Impulse Buying Behaviour on FMCG Retailing: A Study based on Indian Retail Sector." IMS Manthan (The Journal of Innovations) 10, no. 2 (January 19, 2016). http://dx.doi.org/10.18701/imsmanthan.v10i2.8441.
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Retailing in India has been one of the oldest occupations, which was initialized as family business, run by different members of the family for generations, engaged in mainly grocery, FMCG or apparel retailing. It was only after liberalization that organized retailing started spreading its wings and currently it is one of the most lucrative businesses contributing significantly to the country’s GDP. It was during the 2008 – 2011 recessionary phase that this industry underwent mild difficulties but since India was not majorly affected as the western world, the retail industry continued its growth trajectory. This study was conducted with the objective of understanding consumers’ responses to specific visual stimuli as presented by retailers from time to time within the store and also to find out the various factors that influence consumers’ monthly requirements of FMCG buying behavior from different organized and unorganized formats of retailing. Primary data was collected from 200 respondents across the city of Kolkata. Regression analysis, to establish relationship between variables and Factor Analysis, to identify various shopping factors were done by means of SPSS 20.