Academic literature on the topic 'Incentivized campaigns'
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Journal articles on the topic "Incentivized campaigns"
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Pongjit, Chompunuch, and Rian Beise-Zee. "The effects of word-of-mouth incentivization on consumer brand attitude." Journal of Product & Brand Management 24, no. 7 (November 16, 2015): 720–35. http://dx.doi.org/10.1108/jpbm-11-2014-0752.
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Purpose This study aims to conceptualize and test the effect of monetary and non-monetary incentives for word-of-mouth (WOM) campaigns on the brand attitude of those receiving an incentivized brand recommendation. It also studied whether or not the type of relationship between the recommender and the person who receives the recommendation and the expertise of the recommender moderate the impact of incentivization on brand attitude. The results should enable brand management to improve the design of WOM campaigns. Design/methodology/approach An experiment was conducted utilizing a sample of about 645 respondents in Thailand. In a 3 × 3 experimental design, three levels of incentivization and three types of social relationships were manipulated. All other variables were measured through a respondent-administered questionnaire. For incentivization of WOM, monetary reward and non-monetary reward are compared to a non-incentivized control state. The three types of social relationships are an authority relationship, a kinship relationship and a market pricing relationship between strangers as the control state. Findings The results of the experiment show that the introduction of rewards for recommendations harms the attitude of the receiver of a recommendation toward the brand. The attitude of potential buyers toward the brand can be tainted by the impression that a brand has enticed friends and relatives into profiting from their relationship. The negative effects increase further with the introduction of cash rewards. Contrary to expectations, however, the social relationship between the recommender and the new customer did not moderate the effect of incentivization. Source expertise has a direct as well as moderating effect on brand attitude. Practical implications The findings suggest that companies should use referral rewards with caution. Brand managers need to be aware that there is a trade-off between the advantages and the disadvantages of incentivized WOM campaigns. Recommendations have been derived about how to improve the design of incentivized WOM campaigns. Whether the advantages outweigh the disadvantages probably depend to some extent on brand-specific factors such as brand strength and market- or industry-specific factors, such as a credence good quality within the industry. It also emphasized that WOM campaigns need to be carefully monitored by measuring customer attitudes toward the brand. Originality/value Although past research provides valuable conceptual and empirical insights into consumer responses in incentivized WOM situations, most research has focused on the immediate effectiveness of WOM by measuring purchasing intentions. There is still a lack of information about how different kinds of incentivization affect customer attitudes toward a brand that incentivizes WOM, and how various relationship types moderate the effects; in particular, authority relationships have not yet been studied in this context.
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Razi, Muhammad, J. Michael Tarn, and Alhassan G. Mumuni. "Effectiveness of incentivized social media campaigns for a Fortune 500 company’s brand." American Journal of Business 34, no. 1 (April 9, 2019): 37–56. http://dx.doi.org/10.1108/ajb-07-2017-0019.
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Purpose The purpose of this paper is to determine how best to build online advocates for a food company’s brand based on data available from the brand’s Facebook pages. Specific research objectives are to study examine whether incentivizing actions such as “liking,” sharing or commenting on a brand’s Facebook impacts the brand community’s sentiment and engagement with the brand, and whether such engagement is different for different actions (e.g. liking vs sharing). Design/methodology/approach To achieve the objectives of this research, sentiment analysis is performed on Facebook insight data from a Fortune 500 company, consisting of fans’ comments, shares and “likes” for promotional and fan posts pertaining to one of its brands. Paired samples t-tests are performed to assess differences in sentiment and engagement before and after each promotional post. Findings The results do not support a strong impact of promotional posts on overall sentiment. However, there is evidence in support of a positive impact of the campaigns on overall wall-level engagement with the brand. Moreover, the levels of engagement are not the same for all promotional posts. Rather, some posts resulted in much higher engagement levels than others, suggesting that not all incentivized campaigns are created equal. Research limitations/implications The study used the data from only one of company’s many brands. Therefore, similar studies on other brands are warranted. Practical implications Social networking sites are increasing in numbers, and more and more businesses are embracing social networks and/or blogs as part of their marketing platforms. Many companies offer coupons and incentives on social media to entice customers to engage with their social media platforms as well as buy products. The study results provide valuable insight into the effectiveness of different kinds of social media promotional campaigns, and can help managers decide which campaigns to implement to achieve specific objectives. Originality/value This research adds to the literature in two ways. First, it contributes to the limited literature on the effectiveness of incentivized social media campaign. Second, it contributes to the social media analytics literature by demonstrating how sentiment analysis can be used along with other statistical procedures to make sense of qualitative social media data.
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Gogate, Dr Uttara, Amey Bhoite, and Meet Bhanushali. "Decentralized Crowd-funding Ecosystem For Start-Ups." International Journal for Research in Applied Science and Engineering Technology 10, no. 8 (August 31, 2022): 536–38. http://dx.doi.org/10.22214/ijraset.2022.46164.
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Abstract: Crowd-funding platforms running on centralized servers earn off commissions on funds raised by projects on their platforms. Also, donors lose power over their funds once invested. There is lack of transparency on spending of the funds. Donors are not guaranteed any incentives it solely depends on the campaign hosts to do so. Decentralized Crowdfunding helps us achieve complete transparency by having all transaction data on the blockchain. Furthermore, we distribute power to donors by having a voting mechanism to make any spending requests from the campaigns through our contracts. Hosts are free from any underlying commission and donors are incentivized through our integrated marketplace.
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Cahill, Christine, and Andrey Tomashevskiy. "Private Donations and Policy Ambiguity." Comparative Political Studies 52, no. 5 (September 9, 2018): 754–76. http://dx.doi.org/10.1177/0010414018797932.
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An important dimension of party positioning remains largely unexamined—that is, the clarity with which parties present policies to the electorate. Moreover, the effects of private campaign contributions on party positions are also vastly understudied. We address these gaps using a unique new data set on private contributions to political parties in eight Organisation for Economic Co-operation and Development (OECD) countries from the early 1990s to the present. We argue that parties are incentivized to present increasingly ambiguous, or broad appeal, policy positions as a result of increased private campaign contributions. Broad appeal campaigns allow parties to appease their donors with more extreme policy preferences while maintaining the support of their more moderate base supporters. We find support for this argument and show that increasing donations are associated with increased policy ambiguity. Using new data, this article is the first to examine an important connection between political finance and party positioning on a cross-national and time-series basis.
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Waddimba, Anthony C., Howard B. Beckman, Thomas L. Mahoney, and James F. Burgess. "The Moderating Effect of Job Satisfaction on Physicians’ Motivation to Adhere to Financially Incentivized Clinical Practice Guidelines." Medical Care Research and Review 74, no. 2 (August 3, 2016): 148–77. http://dx.doi.org/10.1177/1077558716628354.
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We examined moderating effects of professional satisfaction on physicians’ motivation to adhere to diabetes guidelines associated with pay-for-performance incentives. We merged cross-sectional survey data on attitudes, from 156 primary physicians, with prospective medical record-sourced data on guideline adherence and census data on ambulatory-care population characteristics. We examined moderating effects by testing theory-driven models for satisfied versus discontented physicians, using partial least squares structural equation modeling. Results show that attitudes motivated, while norms suppressed, adherence to guidelines among discontented physicians. Separate models for satisfied versus discontented physicians revealed motivational differences. Satisfied physicians disregarded intrinsic and extrinsic influences and biases. Discontented physicians, alienated by social pressure, favored personal inclinations. To improve adherence to guidelines among discontented physicians, incentives should align with personal attitudes and incorporate promotional campaigns countering resentment of peer and organizational pressure.
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Rulisa, Alexis, Luuk van Kempen, Leon Mutesa, Emmanuel Hakizimana, Chantal M. Ingabire, Fredrick Kateera, Constantianus J. M. Koenraadt, Michèle van Vugt, and Bart van den Borne. "Willingness to Contribute to Bio-Larviciding in the Fight against Malaria: A Contingent Valuation Study among Rice Farmers in Rwanda." International Journal of Environmental Research and Public Health 18, no. 21 (November 4, 2021): 11575. http://dx.doi.org/10.3390/ijerph182111575.
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There is broad consensus that successful and sustained larval source management (LSM) interventions, including bio-larviciding campaigns, require embeddedness in local community institutions. Ideally, these community structures should also be capable of mobilizing local resources to (co-)finance interventions. To date, farmer cooperatives, especially cooperatives of rice growers whose economic activity facilitates mosquito breeding, have remained under the radar in designing community-based bio-larviciding campaigns. This study explores the potential of rice farmer cooperatives in Bugesera district, Rwanda, to take up the aforementioned roles. To this purpose, we surveyed 320 randomly selected rice farmers who belonged to one of four rice cooperatives in the area and elicited their willingness-to-pay (WTP) for application of Bti, a popular bio-larvicide, in their rice paddies. Results from a (non-incentivized) bidding game procedure, which tested two alternative contribution schemes showed that financial contributions would be significantly different from zero and sufficient to carry a co-financing share of 15–25 per cent. A strong heterogeneity in mean WTP is revealed across cooperatives, in addition to variation among individual farmers, which needs to be anticipated when engaging farmer cooperatives in LSM.
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Hilsabeck, Robin C., Laura H. Lacritz, Mary K. Colvin, Patricia Espe-Pfeifer, Scott A. Sperling, Peter A. Arnett, and William Perry. "Cognition is a Critical Vital Sign for Older Adults: The Need for Early Detection of Cognitive Impairment is Now." Policy Insights from the Behavioral and Brain Sciences 9, no. 2 (September 10, 2022): 188–95. http://dx.doi.org/10.1177/23727322221110261.
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The number of older adults in America is increasing every year, and in just over one decade, people aged 65 and older will surpass the number of children under age 18 for the first time in history. Along with the aging of America comes increase in the prevalence of cognitive impairment because age is the primary risk factor for neurodegenerative conditions such as Alzheimer disease and related disorders. There is an urgent need to identify cognitive impairment as early as possible so interventions can be deployed to reduce the associated medical, behavioral, and economic burden on patients, families, and society in general. Launching public health campaigns, investing in a workforce that is trained and incentivized to detect and manage cognitive impairment, and leveraging technology to facilitate and improve early detection are a few strategies that may help address this growing healthcare crisis.
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Lee, Soohyun Christine. "Democratization, Political Parties and Korean Welfare Politics: Korean Family Policy Reforms in Comparative Perspective." Government and Opposition 53, no. 3 (January 9, 2017): 518–41. http://dx.doi.org/10.1017/gov.2016.44.
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Recent reforms of family policy signal a turning point in the Korean welfare state, as they undermine the welfare developmentalism that is commonly ascribed to Korean social policy. Drawing on the East Asian as well as Western welfare state literatures, this research seeks to understand the politics behind family policy reforms. In doing so, this research argues that political parties were the driver of these reforms, contrary to the conventional ‘parties do not matter’ perspective that dominates the East Asian welfare state literature. Utilizing the party competition thesis from the study of Western welfare states, this article demonstrates that political parties, the unlikely reform agency due to their perceived non-policy orientation, moved family policy to centre stage in election campaigns. Far-reaching changes in the electorate, namely the diminishing effect of regionalism and the increasing importance of young voters, incentivized parties to promote family policy. Thus, this research calls for bringing political parties into the analysis of East Asian welfare politics.
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Kang, Woo Chang, and Ji Yeon Hong. "UNEXPLORED CONSEQUENCES OF VIOLENCE AGAINST CIVILIANS DURING THE KOREAN WAR." Journal of East Asian Studies 17, no. 3 (September 19, 2017): 259–83. http://dx.doi.org/10.1017/jea.2017.16.
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AbstractIn this paper, we examine the extent to which wartime violence against civilians during the Korean War affects people's current attitudes toward South Korea and other involved countries. Using a difference-in-differences (DID) approach that compares the cohorts born before and after the war, we find that direct exposure to wartime violence induces negative perceptions regarding perpetrator countries. As many of the civilian massacres were committed by the South Korean armed forces, prewar cohorts living in violence-ridden areas during the war demonstrate significantly less pride in South Korea today. In contrast, postwar cohorts from those violent areas, who were exposed to intensive anti-communist campaigns and were incentivized to differentiate themselves from the victims, show significantly greater pride in South Korea, and greater hospitality toward the United States than toward North Korea, compared to prewar cohorts in the same areas and to the same cohorts born in non-violent areas.
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Nik Masdek, Nik Rozana, Kelly Kai Seng Wong, Nolila Mohd Nawi, Juwaidah Sharifuddin, and Wang Li Wong. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia." Management & Marketing 18, no. 1 (March 1, 2023): 53–77. http://dx.doi.org/10.2478/mmcks-2023-0004.
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Abstract Under the sustainability domain, food waste is a significant global challenge receiving growing attention. The management of household food waste which relies heavily on landfilling, is predominantly ineffective and unsustainable. To implement sustainable food waste management, an understanding of the individual behaviour is needed since psychological effects often undermine technological solutions. This study direct its investigation on urban households’ sustainable food waste management behaviour by extending the Theory of Planned Behaviour. An online survey was utilized for data collection. Using Partial Least Squares Structural Equation Modelling, assessments were made on the determinants of intention and behaviour of 520 households in the Klang Valley. The analysis support two factors that influence attitude positively, while five factors positively influence intention to implement best practices of reusing leftovers, separating household waste, and doing home composting. However, although the households have positive intentions, yet their composting practices seem to be the least adopted compared to the other sustainable elements. Addressing the lack of participation requires a holistic approach via dissemination of educational materials, social media coverage, and awareness campaigns. It is also suggested that composting be incentivized and be included in reward schemes similar to recycling. This study paves the way to enhance understanding of the factors to adopt sustainable food waste management among households in the urban areas. The findings provide insights for policy makers and other stakeholders on what type of information to consider when designing effective food waste management campaigns and urban development strategies, supporting the opportunity for consumer behavioural change.
Books on the topic "Incentivized campaigns"
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Losh, Elizabeth. Selfie Democracy. The MIT Press, 2022. http://dx.doi.org/10.7551/mitpress/14334.001.0001.
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How politicians' digital strategies appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Smartphones and other digital devices seem to give us a direct line to politicians. But is interacting with presidential tweets really a manifestation of digital democracy? In Selfie Democracy, Elizabeth Losh examines the unintended consequences of politicians' digital strategies, from the Obama campaign's pioneering construction of an online community to Trump's Twitter dominance. She finds that politicians who use digital media appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Meanwhile, smartphones and social media don't enable participatory democracy so much as they incentivize citizens to perform attention-getting acts of political expression. Losh explores presidential rhetoric casting digital media as tools of democracy, describes the conflation of gender and technology that contributed to Hillary Clinton's defeat in 2016, chronicles the Biden campaign's early digital stumbles in 2020, and recounts the TikTok campaign that may have spoiled a Trump rally. She shows that although Obama and Trump may seem diametrically opposed in both style and substance, they both used mobile digital media in ways that reshaped the presidency and promised a new kind of digital democracy. Obama used data and digital media to connect to citizens without intermediaries; Trump followed this strategy to its most extreme conclusion. What were the January 6 insurrectionists doing, as they livestreamed themselves and their cohorts attacking the Capitol, but practicing their own brand of selfie democracy?
Book chapters on the topic "Incentivized campaigns"
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Noakes, Stephen. "The power of state preferences: the ‘natural cases’ of the campaigns for Falun Gong and IPR protection." In The Advocacy Trap. Manchester University Press, 2018. http://dx.doi.org/10.7228/manchester/9781526119476.003.0003.
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This chapter is constituted by a systematic exploration of two transnational advocacy campaigns targeting the Chinese state: the search for justice on behalf of the Falun Gong religious movement, banned in China since 1999, and the transnational push to strengthen intellectual property rights in the PRC. In terms of results, these campaigns turned out completely differently. While the IPR protection campaign was welcomed by China’s leaders and witnessed the creation of an extensive if somewhat ineffectual set of institutions geared towards more rigorous enforcement, the campaign for Falun Gong received no such reception, and has not been countenanced in any form by the national government, save for its ongoing effort to exterminate the group from the Chinese mainland. Despite these disparate results, however, both of these cases reflect a pattern of ‘natural’ causality, as neither was incentivized to alter its original mission or message.
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Collins, Michael A. "Navigating Fiscal Constraints." In Costs of Democracy, 119–52. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199487271.003.0005.
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In recent decades, India has witnessed an upsurge in electoral participation among lower-caste voters. This broadening social profile of democratic practice occurred alongside a pluralization of the party system marked by the entry of new contenders advocating on behalf of lower caste groups. Coincident with this transformation of the political arena, the country recorded an alarming growth in gross electoral expenditure. Today, reliable estimates peg India as the world’s second most expensive democracy in terms of aggregate campaign spending. This chapter examines how the most prominent Dalit (ex-Untouchable) party in Tamil Nadu—Viduthalai Chiruthaigal Katchi (VCK) or Liberation Panthers Party—navigates the challenges associated with election finance, investigating how VCK candidates mobilize resources to sustain competitive campaigns. Fiscal constraints incentivize smaller parties to join coalitions spearheaded by their more established counterparts, yet these electoral arrangements do not strictly entail a quid pro quo exchange of vote-banks for financial and canvassing support, but entail complex negotiations that structure the terms of electoral participation.
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Stumpf, Peter Bence. "Preaching to the Choir." In Handbook of Research on Politics in the Computer Age, 149–65. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0377-5.ch009.
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A main topic of the 2018 election campaign in Hungary was strategic voting, seen as an opportunity for opposition parties to remove the governing coalition from power. Strategic split-ticket voting was incentivized by the political context and the electoral system and was further facilitated by a limited cooperation between opposition political forces. Nonetheless, demand-side coordination was indispensable in this aspect. While social media was an important channel during the campaign, it was not crucial for strategic voting as it was mostly used to reinforce the positions of candidates among their own supporters, “preaching to the choir”. The influence of strategically split ballots can be measured in seat shares by modeling what would have happened if there was no coordination and cooperation at all. Results indicate that strategic votes transferred a total of 15 seats from the governing parties to the opposition political blocs, however this was not enough to prevent the decisive victory of the Fidesz-KDNP and another two-thirds supermajority in the Hungarian National Assembly.
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Lin, Jan. "Gentrification, Displacement, and the Right to the City." In Taking Back the Boulevard, 168–94. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479809806.003.0006.
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Examines the impacts of the sharpening gentrification process in Northeast Los Angeles and its socioeconomic and racial overtones as immigrant working class Latino/a families are increasingly threatened by displacement through rent increases, evictions, and socially traumatic uprooting of multi-family networks. Gentrification is tied to neoliberal local state efforts in Los Angeles to incentivize private investment through urban policy strategies like transit-oriented development, transit villages and small lot housing development. I argue the creative frontier of urban restructuring in Northeast LA also generates social violence expressing capitalism’s tendency to foster “accumulation by dispossession” that has been countered by neighborhood “right to the city” movements. I examine the rise of the urban social movements like Friends of Highland Park and Northeast LA Alliance that advocate for the rights of those threatened by housing displacement and eviction, address community and environmental impacts of new high-density housing projects, and campaign for more socially just housing and urban planning policies in Los Angeles. There is also examination of the plight of the homeless and rehabilitating gang members
Conference papers on the topic "Incentivized campaigns"
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Michalski, Radoslaw, Jaroslaw Jankowski, and Przemyslaw Kazienko. "Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks." In 2012 International Conference on Cloud and Green Computing (CGC). IEEE, 2012. http://dx.doi.org/10.1109/cgc.2012.95.
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Barrios, Enrique, Rafael Santos, Robin Hartmann, Vinícius Pessanha, Romulo Adrien Neves, Rodrigo Alves Pereira, Rodrigo Rodrigues Ribeiro, and Thiago Schimmelpfennig. "Driving Superior Performance in Brazilian Pre-Salt - The Challenges, Solutions and Achievements of Shell and Providers in Exploratory Pre-Salt Wells in Brazil." In Offshore Technology Conference. OTC, 2021. http://dx.doi.org/10.4043/31004-ms.
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Abstract The Brazilian Pre-Salt has gained importance as an essential world-class province given its prolific production and thanks to its many challenges, it has incentivized the market to look for better ways to faces these technical challenges safely. This article aims to describe the main challenges faced by Shell and Constellation as well as the approach adopted to improve the operations’ safety and reduce drilling time, significantly reducing the drilling costs in an exploratory campaign in the Brazilian Pre-Salt. The campaign was based on the buildup of a partnership between the drilling contractor, operator and the main services provider, Halliburton, creating a transparent and collaborative environment, which improved all parties’ ownership and accountability. The application of many processes and techniques such as Step Seven, Stop Work Authority and Design of Work improved safety and efficiency. A precise equipment selection, detailed planning and careful execution with disciplined application of a learning mindset were also paramount to drilling performance. Four pre-salt wells were drilled in the campaign at Sul de Gato de Mato (2 wells), Alto de Cabo Frio and Saturno prospects with all of them qualifying in terms of drilling time as best in class (BIC), i.e., within the top 5% percentile. In 2019, the GdM3 well was the fastest delivery of a pre-salt well out of the 250+ wells in the region. The well GdM4 drilled in 2020 as part of the same campaign broke the previous record by seven days, being the fastest pre-salt well ever drilled with its 18 dry hole days mark. The main reason associated with the campaign´s success was the utilization of the DID-PDCA methodology, which promoted the integration of all the workforce in a cycle towards continuous improvement by: (i) carefully selecting the equipment and experienced service providers, (ii) generating detailed plans of the drilling activity and engaging all those involved in the delivery, (iii) establishing and applying a HSE strategy for safety culture enhanced and (iv) constantly monitoring of performance and discussing the next steps. Along this article a summary of well layout, the drilling phase duration, some of the key performance improvement initiatives as well as how they were generated will be shared.
Reports on the topic "Incentivized campaigns"
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Cruces, Guillermo. Conditional Cash Transfers, Debit Cards and Financial Inclusion: Experimental Evidence from Argentina. Inter-American Development Bank, August 2023. http://dx.doi.org/10.18235/0005079.
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Cash transfer and other social protection programs in developing countries have often been accompanied by measures to foster financial inclusion, such as the adoption and use of bank accounts and electronic means of payments. Argentina's social benefits are paid in bank accounts and accessed through debit cards. With the simultaneous objective of fostering formality among beneficiaries and stores, the use of debit cards for purchases has been incentivized by means of additional subsidies. We studied the low take-up of these extra benefits by means of a field experiment involving 400,000 beneficiaries of Argentinas largest conditional cash-transfer program (with 2.2 million beneficiaries who are the parents of four million children, 40% of the countrys 0-17-year olds). By using their debit card to spend the allowance, rather than withdrawing cash from ATMs, they can receive a rebate of 15% of their expenditures. However, they systematically fail to claim this benefit: only about 25% of beneficiaries receive this transfer. Our experiment provided information about the effectiveness of an information campaign conducted via text messages or through on-screen messages at ATM machines. The campaign increased purchases with debit cards and subsequent rebates significantly but not substantially in the short run. However, beneficiaries who increased their use of debit cards do not exhibit a higher probability of having access to credit through the financial system, nor higher levels of formal employment. The results indicate that cultural factors (a preference for cash), administrative hassle and citizen security issues are relevant issues that limit the potential of financial inclusion through increased use of digital means of payment.