Academic literature on the topic 'IMPORTED BRAND CLOTHING'

Indonesia's domestic market, which is a very broad market with a very dense total population which can be estimated at around 270 million people (BPS, 2021). Such a large domestic market can push the possibility of forming a strong competition or competition between imported products and local products. Increasing local brands is a strategic step that is useful to show or introduce Indonesian-made products to the global market. The purpose of this research is to understand the attitudes of Generation Z consumers towards local and imported fashion brands. The research methodology uses a descriptive qualitative approach. Data collection using questionnaires can be explained according to student behavior on the use of local fashion brands and imported fashion. In Generation Z, both men and women, do not tend to buy imported fashion products, do not tend to buy the latest imported brand brand clothes, do not agree to buy different imported brand products with the same quality and lack confidence in wearing imported fashion brand clothes, but like to buy product clothes quality imports. With the quality of the product, it can be the first benchmark in product evaluation and this also depends on the attitude of the consumer. The results of the study explain that Generation Z men and women, tend to buy local fashion products, tend to buy the latest local brand clothing models, like to buy quality local clothes, often buy different local brand products but the quality is the same and are more confident by wearing fashion clothes. local brands. So it can be concluded that most of Generation Z are more likely to buy local brand fashion products. And for the quality of local products, you can say that they are not far behind imported products, so it can be said that local products can compete with imported products.

The development of fashion trends continues to move from time to time. In Indonesia itself, the fashion trend that is currently emerging is thrifting or buying and selling of imported secondhand clothes. Based on data from the Badan Pusat Statistik (BPS), the import value of secondhand clothing has increased significantly by 607.6% (year on year) for the January-September 2022 period. This raises a problem which is, so far, the import of secondhand clothing has cut the MSME market share in the fashion industry by 15-20%. This could happen because society, especially Generation Z, prefers to buy imported used clothes rather than buying local brand clothes, which is supported by the results of preliminary research. Therefore, the purpose of this study is to find out what factors that influence Generation Z's purchase intention towards imported secondhand clothing. Based on previous studies and the results of preliminary research, the authors used 8 factors that have an influence relationship with purchase intention, which are, frugality, eco-consciousness, need for status, need for uniqueness, fashion involvement, reference group, perceived quality, and bargain hunting. The research method used an online questionnaire survey and analyzed using descriptive text and PLS SEM with SmartPLS. A total of 356 respondents filled in the questionnaire, which is Generation Z, living in Indonesia with the requirement that they have at least bought imported used clothes at least twice in the past 3 years. The results of this study found that the need for uniqueness, fashion involvement, reference group, and perceived quality, and bargain hunting significantly influence the intention to buy imported used clothing. On the other hand, eco-consciousness and need for status indirectly affect the intention to buy imported used clothing through a mediating variable, which is bargain hunting. Frugality has a significant direct effect on the intention to buy imported used clothing and has a significant indirect effect through bargain hunting. The results of these findings provide insight to local fashion brands regarding what factors influence Generation Z's purchase intention towards imported secondhand clothes.

Importing used clothing has become a controversial topic in recent years. Some see it as a good solution to fight poverty and promote resource saving, while others see it as a practice that is detrimental to the clothing industry and the environment. On one occasion, I will discuss the first, why thrifting used clothing is in great demand by the public, then, second, is there a legal basis for prohibiting the import of used clothing, after that, third, is there any negative impact from buying used clothing. Because at this time Thrifting has become a fashion product that is in great demand because of its very affordable prices, attractive models, and of course it has a brand label from abroad. However, the Trade Law and the Regulation of the Minister of Trade have given a warning that actually importers may not import used goods, clothing that is not suitable for use. And if you violate it, you will be subject to sanctions in the form of 5 years imprisonment and or a fine of 5 billion. Therefore, importers and the public are urged not to buy imported used clothes and to support domestic industries that are no less good.

70 interested elderly (65 yr. and over) men and women participated in an investigation of older consumers' apparel-shopping behavior and satisfactions and dissatisfactions with available clothing and facilities. Analysis showed that the participants considered shopping ease, wide variety, and label/brand as some of the important factors while shopping for clothes. The respondents were satisfied with good selection, closeness of the mall, and reasonable sales. However, their dissatisfactions ranged from service to fit and size, youthful styles, and abundance of imported clothing. In-store displays, mail order catalogs, and window shopping were the most commonly used sources of apparel information. Several implications of the findings were discussed and suggestions for further research were made.

With the innovation of computer, virtual clothing has also emerged. This research mainly discusses the real-time animation complex of interactive clothing design based on computer simulation. In the process of realizing virtual clothing, the sample interpolation synthesis method is used, and the human body sample library is constructed using the above two methods (primitive construction method and model reconstruction method) first, and then, the human body model is obtained by interpolation calculation according to the personalized parameters. Building a clothing model is particularly important for the effect of trying on. The clothing that needs to be displayed can be scanned and then input into the computer to build the model. The model can be directly built in 3DMAX and other software and then its surface texture can be mapped, or the clothing model can be directly built. The 3D model in the 3ds file is loaded by the loop body nested switch branch selection structure. Correspondingly, the write-back operation of 3ds files is similar. Just follow the general structure of the 3ds file and write the root block, version information block, edit information block, key frame information block, etc. to a brand new file in sequence. The main reason for this article to perform the 3ds file write-back operation is that, after the clothing model is dynamically simulated through the dynamic principle, the deformed key animation frame needs to be saved as a 3ds file so that it can be further imported into the 3DSMAX software and generated by the renderer, form high-quality picture information, and finally get high-definition animation video. In the CPU-GPU hybrid method, modules such as force calculation, collision processing, and position update use the GPU method, while overstretching is processed by the CPU method, making the overall performance 10 times higher than the pure CPU method. This research helps to promote the development of 3D virtual clothing design.

Business competition in both the domestic and international markets has turned into hyper competition. Companies who want to develop or are least able to survive must be able to provide customers with goods or services of higher value, quality, availability and better services. The point is to maintain sustainable marketing performance (sustainable marketing). The growth of local products is now growing, including clothing, shoes, bags and much more. There are several well-known Indonesian original brands that are still often considered to be imported. One of them is The Executive brand which is the object of research. This study aims to determine the effect of promotion and price on purchasing decisions for The Executive products. This type of research is explanatory research with nonprobability sampling techniques with purposive sampling and accidental sampling methods. Methods of data collection used questionnaires and interviews with a sample of 100 visitors to The Executive Mall Paragon Semarang. Data processing is performed with the help of SPSS ver 18. Testing includes validity, reliability, correlation coefficient, determination coefficient, simple regression, multiple regression, the significance of the T test and F test. The results indicate a significant positive effect of promotion and price on the product purchase decision Executive Promotion and price together have a positive and significant effect on purchasing decisions for The Executive products.

Purpose The purpose of this paper is to explore and identify the cues that shape the purchase of local retail apparel clothing brands in an emerging economy. The study further develops a conceptual framework for the cues that shape the purchase of local retail apparel clothing brands. Design/methodology/approach A focus group methodology is used for data collection from the local retail clothing consumers in Bangladesh. Data collected for this study were coded and categorized using inductive reasoning methods and similar responses were identified from a prepared data matrix. The results were presented in narrative while preserving the authenticity of participant response. Findings Three cues were identified that shape the purchase of local retail apparel clothing brands in Bangladesh. First, consumers buy local retail apparel clothing brands due to the product authenticity (product quality, product uniqueness, apparel fittings, apparel durability, color combination, attractive design, comfortability and reasonable price). Second, consumer cosmopolitanism (urbanization of people, migration and overseas travel, and access to cable television and international channels) positively related to the purchase of local retail apparel brands in Bangladesh. Third, consumer ethnocentrism (superiority of local made brands over imported foreign brands, moral obligation for purchasing local products and patriotism) is a contributory cue responsible for the success of local retail apparel clothing brands in Bangladesh. Originality/value This study is a first of its kind to significantly enrich the consumer behavior literature related to local retail apparel branded companies and their implications.

The crisis due to the COVID-19 pandemic over the past two years has forced all businesses to accelerate the digitization process. At this point, it appears that MSMEs are not fully ready to carry out digital transformation. The Digital Readiness Index of MSMEs is on average at 3.6 or still in the middle stage. It is no longer possible for a business to avoid digitization. With the industrial revolution 4.0, digital technology is no longer just a support function, but must be part of the company's innovation. SMEs are expected to have high creativity in creating innovation, this becomes a very important consideration in business activities because innovation makes the company survive in a competition. MSMEs must also provide facilities for consumers to be able to find detailed information using digital marketing. Currently, the development of fashion in Indonesia is quite rapid with the support of the creativity and innovation of young designers. The emergence of local brands makes many consumers interested and proud to use domestic products. MSME Khawila Dinanti is one of the local fashion brands created by local children who are engaged in women's clothing. Khawila is expected to start a women's clothing business in early 2021 in the city of Medan. Khawila Dinanti wants to meet the needs of energetic and fashionable young women who have good quality among many imported labels. The problem of MSME sales fluctuating and increasing in certain months and the lack of use of digital marketing. The purpose of the study was to determine the digital-based marketing model in increasing sales volume at the awaited Khawila MSME. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and price had a significant effect on increasing sales volume. The purpose of the study was to determine the digital-based marketing model in increasing sales volume at the awaited Khawila MSME. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and price had a significant effect on increasing sales volume. The purpose of the study was to determine the digital-based marketing model in increasing sales volume at the awaited Khawila MSME. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effect on increasing sales volume.