Dissertations / Theses: 'Identity management strategies'

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Niens, Ulrike Christine Paula. "Identity management strategies in Northern Ireland." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274554.

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Stanley, Samantha Joan. "Targeting Young Adult Smokers' Multiple Identity Gaps and Identity Management Strategies for Behavior Change: An Application of the Communication Theory of Identity." Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/612611.

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The purpose of this thesis is to determine through focus groups and individual interviews the identity gaps experienced by young adult smokers, the strategies they enact to minimize or avoid identity gaps, and contexts in which layers of identity are aligned in order to target those sites in future smoking cessation health campaign messages. Engaging in stigmatized health behaviors, like smoking, impacts the messages individuals receive from other people and the media about their health, identity, and behaviors, and the way they communicate about themselves. Michael Hecht's (1994) communication theory of identity (CTI) explains the process of enacting and shaping identities through communication and provides the framework of this thesis. Identities consist of four interpenetrating layers: enacted, personal, relational, and communal. When there is a discrepancy between layers an identity gap occurs. Identity gaps are associated with uncomfortable dissonance and negative communication outcomes. However, identity gaps also present opportunities for targeted health messages that draw attention to dissonance as a motivational tactic and offer behavior change strategies to decrease gaps. I conducted four focus groups and ten interviews focusing on the daily experiences of 20 young adult smokers. Identity gaps emerged involving all four layers of identity, though personal-enacted, enacted-relational, and personal-relational identity gaps were reported most frequently. Strategies to manage identity gaps included lying about smoking, hiding the behavior of smoking, and gauging others' reactions prior to disclosing smoking status. Participants voiced contexts and relationships in which layers of identity aligned, including around other college-age individuals and friends. Theoretical and practical implications of these findings are offered, including suggestions for health messages and interventions targeting management strategies and contexts where identity is aligned in order to decrease their efficacy and thus increase the magnitude of the already pervasive identity gaps young adults smokers experience in the hopes of motivating behavior change.

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McLane, Teryl A. "From the top: Impression management strategies and organizational identity in executive-authored weblogs." Master's thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5433.

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This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used.
ID: 031001293; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Adviser: Sally O. Hastings.; Title from PDF title page (viewed March 4, 2013).; Thesis (M.A.)--University of Central Florida, 2012.; Includes bibliographical references P. 72-86).
M.A.
Masters
Communication
Sciences
Communication; Interpersonal Communication

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Ngo, Nyobe Sara. "Modèles de management et stratégies identitaires des salariés des centres d'appels prestataires en Tunisie." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM2009.

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En raison de son cadre social et fiscal avantageux et de la qualité de sa main d’oeuvre, la Tunisie est aujourd’hui une destination privilégiée pour les entreprises occidentales. Depuis plusieurs années effectivement, ces dernières lui confient la réalisation de tout ou partie de leurs activités de services. Cela a entrainé le développement sur le territoire tunisien, d’un nombre important de centres d’appels externes offshore. Ces entreprises se proposent de réaliser depuis la Tunisie, des opérations d’acquisition et de fidélisation de clients, de recouvrement, d’assistance technique, d’enquêtes et de sondage, etc. pour le compte de donneurs d’ordres occidentaux. Elles leur promettent une qualité de service équivalente -voire meilleure- à celle pratiquée dans leurs pays d’origine. Inévitablement, cela les oblige à s’adapter aux particularités culturelles de ces derniers. De ce fait, leurs salariés doivent constamment composer avec les codes culturels de leurs clients étrangers. Ils doivent en réalité gérer simultanément leurs identités tunisiennes et celles de leurs clients, et apprendre à limiter les contradictions entre les unes et les autres. Pour y parvenir, ils développent généralement des stratégies identitaires, soient des mécanismes de défense permettant de minimiser les désaccords entre les deux identités. Cette thèse est le fruit d’une enquête qualitative conduite entre 2010 et 2012 auprès de 85 salariés de quatre centres d’appels sous-traitant en Tunisie pour des entreprises occidentales. Elle s’interroge sur l’existence d’une relation entre les stratégies identitaires de ces travailleurs et le management pratiqué par leurs entreprises. Nos résultats confirment l’existence de cette relation. Effectivement, ils révèlent que le modèle managérial choisi par un centre d’appels externe offshore est susceptible d’influencer les stratégies identitaires de ses salariés. Ils montrent de plus, que des modèles managériaux différents produisent des stratégies identitaires différentes. Ainsi, un management global est plus susceptible d’engendrer des stratégies de rejet de l’identité étrangère, tandis qu’un management paternaliste et un management mosaïque sont au contraire prédisposés à produire des stratégies favorables à cette dernière. Un management bureaucratique quant à lui, est susceptible de générer des stratégies mixtes, soient des stratégies favorables aussi bien à l’identité étrangère qu’à l’identité originelle
Thanks to its social and fiscal advantages and the quality of its workforce, Tunisia has become a preferred destination for western companies. Indeed, in the last few years, the latter subcontracted Tunisia to perform part or all of its service activities. This has led to the development, on the Tunisian territory, of a large number of offshore call centres. From Tunisia, these companies perform activities to gain new customers, retain existing ones, provide technical support, perform debt collection, surveys and cold calling, etc... on behalf of Western companies. Those Tunisian companies agree to provide an equivalent – or better - service quality than to the one offered in their home country. Consequently, they inevitably need to adapt to the cultural characteristics of their western clients. Therefore, their employees must constantly adjust to the cultural codes of their foreign customers. In fact, they have to simultaneously handle their Tunisian identity and those of their customers, and limit the potential contradictions between the two. To manage these contradictions, they usually develop identity strategies, which are defence mechanisms to minimize divergence between the two cultures. This thesis is the result of a qualitative survey conducted between 2010 and 2012 with 85 employees from four call centres for Western companies off shored to Tunisia. It studied the potential existence of a relationship between identity strategies developed by these workers and the management style practiced by their companies. The existence of this relationship is confirmed by our results. Indeed, they reveal that an offshore call centre management model is likely to influence the identity strategies developed by its employees. They also show that different managerial models trigger different identity strategies. Hence, a global management style is more likely to generate strategies rejecting the foreign culture. However, paternalistic management and mosaic management styles are more likely to lead to identity strategy in favour of the foreign culture. Finally, a bureaucratic management style is likely to generate mixed strategies, in favour of either the foreign culture or of the local culture

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Berg, Sara E. "Recommendations for a comprehensive identity theft victimization survey framework and information technology prevention strategies /." Link to online version, 2006. https://ritdml.rit.edu/dspace/handle/1850/1647.

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Hein, Katja, and Deike Bode. "The Influence of Brand Equity and Brand Identity on Brand Extension Strategies." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29048.

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The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. By introducing new products under an existing brand name, firms leverage the power of their brands and thus, aim at benefiting from the success of the parent brand. Brands are amongst the most valuable assets owned by a company, which encourages them to engage in brand extensions. The authors mainly distinguish between three brand extension strategy types: line extension, vertical line extension and category extension. Previous quantitative studies have identified that particularly brand equity and brand identity stand out as significantly influencing brand extension strategies. Therefore, this qualitative case study further explores how these two branding constructs affect firms’ brand extension decisions. While most past studies investigated the potential success of fictitious brands, this study performs qualitative interviews with brand and product managers of eight real case firms operating in the FMCG industry in Germany. The empirical data indicates that the pressure to innovate rises, as more and more new extension products are being introduced to the market in recent years. Nevertheless, the majority of firms opt for line extension strategies, while only few dare to enter a further distanced market segment. Hence, the condition of a “fit” between the parent brand and extension product is mostly accounted for. The study further suggests that a brand without strong brand equity will not be able to perform brand extensions at any level. However, even if brands do benefit from strong brand equity, firms may adopt divergent strategies, which is mainly dependent on the brand’s identity. The research results show that narrowly defined brands, predominantly distinguishable by concrete product features and physical facets, restrict the firms’ capability to extend a brand beyond its original product line. Contrarily, brands with a more abstract or value based identity provide more opportunities to stretch further from the parent brand. An emotional brand that succeeds in building a relationship to the customer, in representing a distinct personality or telling a story, is able to extend to a new product category. The study concludes that certain brands may be under-exploited, as they do not leverage their high equity and identity capabilities in terms of extending the brand to a further distanced market segment. As a result of the findings, two Brand Extension Strategy Matrices are constructed, setting the brand identity abstraction level (product or value based identity) into relation to (1) brand equity and (2) the identity “fit” of an extension product and the parent brand. Each of these two matrices explains the strategic consequences of a given set of brand equity and brand identity.

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CHUANG, HSUN-YU. "IDENTITY MANAGEMENT POLITICS IN GLOCALIZED ENGLISH HEGEMONY: CULTURAL STRUGGLES, FACEWORK STRATEGIES, AND INTERCULTURAL RELATIONSHIPS IN TAIWANESE ENGLISH EDUCATION." OpenSIUC, 2017. https://opensiuc.lib.siu.edu/dissertations/1345.

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The globalization of the English language has rendered both positive and negative impacts to countries around the world. With the ever-increasing pervasiveness of the English language, many non-native-English-speaking (NNES hereafter) people and countries have shown growing interests in teaching and learning English. Some governments of these NNES countries have decided to implement “English” as a mandatory school subject into their compulsory curriculum in order to “connect with the world” and/or to increase their nation’s international image. However, in these NNES countries, English often does not hold official capacity and is taught as a foreign language (EFL). Although English (language) education can bring positive changes to a nation, it is not free of problems. Essentially, English education influences many NNES countries and their citizens in sociocultural, economic, and educational arenas. Some scholars, such as Tsuda (2008), assert that the “problems” and impacts are inseparable from “English language hegemony.” My country of origin, Taiwan, is one of the EFL and NNES countries that implements English education in our nation’s compulsory education. In recent decades, communicative-based English educational approaches have received great support from the Taiwanese Ministry of Education. In an EFL setting, such as that in Taiwan, the said educational approaches have complicated English education even further. In particular, the communicative-based approaches focus on teaching and practicing English oral proficiency, which average Taiwanese citizens do not need in their daily lives. Many Taiwanese people experience identity struggles and self-esteem issues because of their less-than-desirable English oral proficiency. In addition to Taiwanese, native-English-speaking (NES) teachers who are recruited to teach English in Taiwan are an integral part of the Taiwanese English education. As a Taiwanese citizen and an intercultural communication scholar, I recognize the intricate complexity of Taiwanese English education and am compelled to examine it in this dissertation as it has not received much attention in the discipline of Communication Studies. In this dissertation, I employ Identity Management Theory (IMT) (Cupach & Imahori, 1993; Imahori & Cupach, 2005) as the primary theoretical framework to examine Taiwanese English education. Particularly, I utilize IMT to study the identity construction and management (such as identity freezing), facework strategies, and intercultural relationship development among NES teachers, Taiwanese English teachers, and Taiwanese students. To carry out this research, I employ critical complete-member ethnography (CCME) (Toyosaki, 2011) as the central research methodology, because I see myself as a complete-member researcher with my research participants. I share complete-memberships with them in nuanced, complex, and contextual manners. Methodologically, CCME entails ethnography of communication, autoethnography, and critical ethnography; all are informative of my data collection methods, including ethnographic participant observation, ethnographic interview, and autoethnographic journaling inside and outside of English classes at different Taiwanese universities. These three methods helped me gather rich data for this research. To analyze and discuss the data, I employed thematic analysis (Owen, 1984) and critical examinations of consensual and conflictual theorization (Fiske, 1991; Toyosaki, 2011). Both methods render complex findings. In particular, the analysis and discussion reveal and explain (a) how the research participants manage cultural identities through marking scope, salience, and intensity with different English educational participants, (b) how they apply facework strategies to cope with identity freezing experiences, and (c) how they establish and maintain intercultural relationships with other English educational participants as they transition across different relational phases of their relationships. I deliver the findings thematically in an analytical and narrative-like manner, as I layer and weave together the field notes, the interview responses, and my autoethnographic journaling. Ultimately, I argue that English hegemony has glocalized in Taiwanese English education and is manifested through research participants’ identity management politics and their intercultural relationships. Essentially, my research shows that identity management politics is inseparable from the power differentials and inequalities imbued in Taiwanese English education. Voluntarily and/or involuntarily, the research participants and I have normalized English hegemony, embodied its presence in our knowledge production and consumption, and given English/Western ideologies consent to dominate our communicative choices, our (sub)consciousness, and our intercultural relationships. Aside from perpetuating English hegemony, I have also observed resistance against the said hegemonic impacts inside and outside of the English classrooms. In a power-laden intercultural communication context, such as Taiwanese English education, critical analyses and examinations play essential roles in revealing the identity management politics and power differentials embedded in the (mythically) “innocent” English classrooms. I further recognize how this research serves as an example to other EFL and NNES countries. In due course, I conclude that my research makes contributions to the scholarships of intercultural communication and to English education in Taiwan and beyond.

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Hawes, Nicholas E. "Parental Strategies of Normalization in Account Giving for Child Behavioral Issues." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1313688554.

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Boyles, Patricia. ""Thank you for letting me be myself": Exploring the effects of identity management strategies on engagement levels of lesbian, gay and bisexual employees." Diss., Virginia Tech, 2008. http://hdl.handle.net/10919/28830.

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In spite of the fact that discussions regarding the social inequality of lesbian, gay and bisexual (LGB) individuals have been at the forefront of the U.S. national dialogue over the last decade, and estimates suggest that LGB employees comprise between 6 and 17 percent of the workforce (Gonsiorek & Weinrich, 1991), little is known about the experiences of these individuals at work. The limited research that exists suggests that inclusive diversity programs (e.g. gay-friendly organizational policies and practices, such as same-sex partner benefit programs), LGB employee experiences and fears of discrimination, and decisions regarding the disclosure of their sexual orientation are of central concern for LGB employees. However, at present only a small number of empirical studies have been conducted, resulting in relatively inconclusive findings. For example, research on the role of the environment at work with respect to LGB employee disclosure decisions has generated evidence that disclosure is related to both reduced and increased levels of discrimination. Explanations for these mixed findings includes evidence that the decision to disclose or not disclose one's LGB identity is driven by a multitude of factors such as individual attitudes suggesting that elements of the organizational environment may be more useful if considered a context in which LGB employees enact disclosure decisions. In addition, evidence suggests that the decision to disclose one's LGB identity is much more complex than a simple "to tell" or "not to tell" dichotomy. This complexity, theoretically and empirically captured in the concept of identity management strategies, has been argued to have detrimental effects on the well-being and productivity of LGB employees. However, as of yet there has been little research conducted to empirically investigate these claims. I propose that employee engagement, articulated by Kahn (1990) as a psychological presence in which workers are able and motivated to fully employ and express themselves physically, cognitively and emotionally at work, offers a useful framework in which to examine the potential effects of identity management. Employee engagement incorporates both the well-being of employees and the repercussions with respect to their performance, conceptually capturing the range of outcomes speculated to be related to identity management. Therefore, this study investigates the impact of identity management on LGB employee engagement. Data was collected via an online survey of a national sample of self-identified LGB employees, obtained through announcements posted on gay and lesbian news and information websites, social network websites, and occupation-related online discussion boards. Findings suggest that while aspects of Kahn's model of engagement apply to LGB employees, other configurations of the conditions of engagement may be more appropriate for these workers. Additionally, the findings indicate that in work environments perceived as less psychologically safe with respect to being lesbian, gay or bisexual, strategies of identity management used to avert disclosure of oneâ s sexual orientation may help reduce the negative impact of non-disclosure on engagement, while integrating one's LGB identity at work, particularly in environments perceived as psychologically safe, may have positive implications for LGB employee engagement.
Ph. D.

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Radmacher, Kimberley Anne. "What's wrong with my social class? class identity management strategies and their association with poor and working class emerging adults' mental health /." Diss., Digital Dissertations Database. Restricted to UC campuses, 2007. http://uclibs.org/PID/11984.

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Townsend, Anne Frances. "Multiple morbidity and moral identity in mid-life : accounts of chronic illness and the place of the GP consultation in overall management strategies." Thesis, University of Glasgow, 2005. http://theses.gla.ac.uk/2414/.

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This study was conceived against the backdrop of academic and medically based discussions about inappropriate use of General Practice, in the context of an overburdened and under resourced National Health Service. Both frequent and less frequent consulters prioritised dilemmas around functional ability, reporting attempts to control illness, and resist loss of normal life and familiar selves. Despite our attempts to sample frequent and less frequent users with similar levels of morbidity in the more detailed qualitative interviews the frequent consulters conveyed more severe illness, which limited their lives and challenged their coherent and moral identities. Cultural, structural and social factors combined to influence health actions; personal troubles were linked to public matters. The accounts revealed how the severity of condition combined with social position influenced the place of the GP consultation in overall management strategies. Women and men communicated common problems, but also discussed experiences which were related to their traditional family roles. Housing status was not revealed as significant, in the context of a complex combination of micro and macro influences on experience. In the frequent consulters’ accounts the role of the GP was magnified in lives diminished and disrupted by chronic illness, whereas the less frequent consulters’ accounts presented a more peripheral role for their GP. Using Bourdieu’s central concepts, the GP was conceptualised as a ‘dispenser of capital’. Throughout, all of the participants described the hard work of illness management, and they used the accounts to display their moral competence. The medical encounter was conveyed against a moral backdrop, and this may have had implications for frequency of consulting. Overall, the symbolic and physical burden of chronic illness was highlighted.

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Hickey, Colm Patrick. "Performing off the pitch : an investigation of identity management strategies of professional footballers as part of their career transition from the Premier League." Thesis, Durham University, 2015. http://etheses.dur.ac.uk/11281/.

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With an ever-increasing proportion of the global labour force having to change careers following a forced or unplanned end to their previous means of employment, the manner in which we view the idea of a career has dramatically changed in the last ten years. However, career change has always been present in the world of English professional football. Both press and academic enquiry regularly address the different aspects of retirement for those players who have been fortunate enough to enjoy relatively long sporting careers. In contrast, little is offered regarding the majority of professional players who get released from former clubs and experience an unplanned and early career transition away from their footballing profession. This study is an investigation of the identity management strategies of professional footballers as part of their early career transition away from the English Premier League. Ten participants each took part in three individual vignette interviews (30 interviews). All participants had recently experienced their career transitions from their respective Premier League clubs. Additionally, single interviews were carried out with three Premier League Education and Welfare Officers. This study demonstrates how identity management and construction strategies can be understood through the working theoretical partnership of Goffman’s (1959) Dramaturgy and Marcus and Nurius’s Possible Selves (1986). This thesis illustrates the existence of multiple identities belonging to footballers, directly challenging the thematic positioning of past research that lays emphasis on the conception of an exclusive athletic identity. Players offer performances portraying these multiple identities: performances that are influenced by the presence of differing social audiences and a desire to attain positive future possible selves and equally avoid negative possible selves. The career transitions of study participants proved to be smoother when audiences legitimised these performances. Difficulty arises when performances portrayed by participants are not dramatically realised by their audiences or are not supported by the context of their cultural environment. The data within this study underscore the idea that there is more to footballers than their ability to kick a ball, and that when such a fact is both understood and recognised their journey though their career transition can be a positive one.

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Hodges-Dexner, Gustav. "City Competitiveness and Branding : Identities and strategies in two Swedish municipalities." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-377273.

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As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). A qualitative approach to textual analysis is employed to gather the necessary research material to draw conclusions from, in addition to taking a theory-consuming perspective in order to limit the study’s generalization. The study adds to the field of city branding by analyzing real-life places using a conceptual framework, providing insight into the practical application of a theoretical model. The results show that Uppsala is trying to elevate itself to the international stage, while Västerås is remaking its identity almost completely. Uppsala must remember the city’s prerequisites and should look to Västerås for expertise regarding the railway sector. It is imperative that Västerås improves its innovative environments, while looking to Uppsala for knowledge of how to integrate innovative cultures in all sectors of society. Both cities are heavily dependent on their proximity to Stockholm, with Uppsala beginning to question their position.

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Alhaqbani, Bandar Saleh. "Privacy and trust management for electronic health records." Thesis, Queensland University of Technology, 2010. https://eprints.qut.edu.au/37635/1/Bandar_Alhaqbani_Thesis.pdf.

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Establishing a nationwide Electronic Health Record system has become a primary objective for many countries around the world, including Australia, in order to improve the quality of healthcare while at the same time decreasing its cost. Doing so will require federating the large number of patient data repositories currently in use throughout the country. However, implementation of EHR systems is being hindered by several obstacles, among them concerns about data privacy and trustworthiness. Current IT solutions fail to satisfy patients’ privacy desires and do not provide a trustworthiness measure for medical data. This thesis starts with the observation that existing EHR system proposals suer from six serious shortcomings that aect patients’ privacy and safety, and medical practitioners’ trust in EHR data: accuracy and privacy concerns over linking patients’ existing medical records; the inability of patients to have control over who accesses their private data; the inability to protect against inferences about patients’ sensitive data; the lack of a mechanism for evaluating the trustworthiness of medical data; and the failure of current healthcare workflow processes to capture and enforce patient’s privacy desires. Following an action research method, this thesis addresses the above shortcomings by firstly proposing an architecture for linking electronic medical records in an accurate and private way where patients are given control over what information can be revealed about them. This is accomplished by extending the structure and protocols introduced in federated identity management to link a patient’s EHR to his existing medical records by using pseudonym identifiers. Secondly, a privacy-aware access control model is developed to satisfy patients’ privacy requirements. The model is developed by integrating three standard access control models in a way that gives patients access control over their private data and ensures that legitimate uses of EHRs are not hindered. Thirdly, a probabilistic approach for detecting and restricting inference channels resulting from publicly-available medical data is developed to guard against indirect accesses to a patient’s private data. This approach is based upon a Bayesian network and the causal probabilistic relations that exist between medical data fields. The resulting definitions and algorithms show how an inference channel can be detected and restricted to satisfy patients’ expressed privacy goals. Fourthly, a medical data trustworthiness assessment model is developed to evaluate the quality of medical data by assessing the trustworthiness of its sources (e.g. a healthcare provider or medical practitioner). In this model, Beta and Dirichlet reputation systems are used to collect reputation scores about medical data sources and these are used to compute the trustworthiness of medical data via subjective logic. Finally, an extension is made to healthcare workflow management processes to capture and enforce patients’ privacy policies. This is accomplished by developing a conceptual model that introduces new workflow notions to make the workflow management system aware of a patient’s privacy requirements. These extensions are then implemented in the YAWL workflow management system.

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Blomgren, Elin, and Sofie Ljungström. "Nation branding : The role of tourism from a managerial perspective." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79963.

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Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. This study adopts a deductive approach reviewing existing literature on nation branding, brand management strategies and tourism stakeholders. A case study on how tourism is integrated in nation branding strategies and how stakeholders operating in the tourism sector perceive their own influence on the nation-brand was conducted in Sweden using a qualitative method. Data was collected through interviews with managers in organisations that directly or indirectly work with tourism while being involved in the strategic nation branding of Sweden. A conceptual framework was developed to illustrate how the nation-brand is created and communicated through tourism. The study concludes that tourism can have a significant role in nation branding and affect other subfields if the right circumstances are given. Strong collaborations are a prerequisite for effective nation branding and strategies should incorporate national identity and country-of-origin for authenticity. Future research could focus on comparing the role of tourism in nation branding with other subfields as well as comparing how organisations on the same level work with nation branding strategies.

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Wu, Meixian. "Brand management in SMEs in Sweden." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231253.

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SMEs have been developing rapidly in Sweden since the last decade; many of them have developed a strong brand and went global. Brands can be utilized as a tool for people involved in the ecosystem to consistently communicate with the stakeholders. On the customers’ side, decisions on purchasing certain products are often made by symbolic attributes. According to studies, brand management can benefit an organization’s performance. Brand management is critical for the substantiality of SMEs. Many studies have been done on brand management in larger organizations. Only some research has been done on SMEs brand management, from which it was concluded that SMEs placed very little or no priority on brand management. In this thesis, the author studies brand management in SMEs in Sweden, by using Wong and Merrilees’s model (2005) on three archetypes of brand orientation. The aim of this study is to get insights on what brand-related activities can help with the goal of heightening brand awareness for customers. This research is done by a qualitative study based on three in-depth interviews undertaken with small-sized organizations and a supplementary desktop research with data from authority.

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Roberts, Sharon. "Exploring How Women on Corporate Boards Cope With Gender Bias." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4885.

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Gender bias may cause organizations to lose the values that women bring to the workplace in leadership positions and may thwart women from reaching their personal goals. The purpose of this qualitative descriptive multiple case study was to explore gender bias and its influence on women on corporate boards, their roles, appointment, and the need to develop coping strategies to deal with gender bias to execute their roles. The conceptual lens used was Tajfel and Turner's social identity theory to explain the basis for intergroup discrimination, and Eagly and Karau's role congruity theory of prejudice to explain the exclusion of women from corporate boards as a result of gender bias. The research question focused on identifying gender bias and experiences of women on a corporate board. Social media and snowball sampling were used to recruit 6 English-speaking women on corporate boards who had experienced gender bias at the time of their appointment and in their roles on corporate boards in the public and private sectors in provinces and territories throughout Canada. Data sources included interviews, journaling, and analysis of physical artifacts such as government reports and databases of women on corporate boards. Using Yin's 5 phases of analysis, the study identified 7 emergent themes in the data sources: discrimination, harassment, organizational climate, well-being, disruption, empowerment, and leading. The study's potential for positive social change resides within its potential to promote the internal transformation of women as they deal with bias. Men also need an improved understanding of their perceptions of women in the governance structures of society to help reduce gender bias toward women.

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Höglund, Fredrik. "The Use of Resilience Strategies in Crowd Management at a Music Festival : and the safety organization’s role in avoiding crowd conflict." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-100117.

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Each year people are injured and even die in crowd related accidents, often during planned events. Recent studies have emphasized the need for using a systems approach to study these events. In this study the systems approach of resilience theory is combined with the crowd psychology-models Extended Social Identity Model and the Aggravation and Mitigation Model to examine event safety at a music festival, a domain previously largely unexplored by these perspectives. By using an ethnographic approach as well as interviewing visitors the study set out to answer questions about when and how the safety organization adjusted itself under conditions relating to crowds. Another goal was to study the social identity of the visitors as well as the interaction between the safety organization and the visitors at the festival to explain the presence or absence of crowd conflict. Using thematic analysis several situations were identified where the safety organization adjusted itself, as well as the strategies that the organization used in these different circumstances. It was also concluded that the absence of crowd conflict could best be explained by three factors. First of all, no history of crowd conflict existed between the safety organization and the visitors, secondly, there were no groups present with the goal of creating conflict, and thirdly, the social processes taking place between the safety organization and the visitors were all mitigating in nature. The mitigating nature of the social processes was partly attributable to the strategies identified for adjusting to crowd conditions.

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Nolan, Mark Andrew, and mark nolan@anu edu au. "Construals of Human Rights Law: Protecting Subgroups As Well As Individual Humans." The Australian National University. Faculty of Science, 2003. http://thesis.anu.edu.au./public/adt-ANU20050324.155005.

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This research develops the social psychological study of lay perception of human rights and of rights-based reactions to perceived injustice. The pioneering work by social representation theorists is reviewed. Of particular interest is the use of rights-based responses to perceived relative subgroup disadvantage. It is argued that these responses are shaped by the historical development of the legal concept of unique subgroup rights; rights asserted by a subgroup that cannot be asserted by outgroup members or by members of a broader collective that includes all subgroups. The assertion of unique subgroup rights in contrast to individual rights was studied by presenting participants with scenarios suggestive of human rights violations. These included possible violations of privacy rights of indigenous Australians (Study 1), civil and political rights of indigenous Australians under mandatory sentencing schemes (Study 2), privacy rights of students in comparison to public servants (Study 3), refugee rights (Study 4), and reproductive rights of lesbians and single women in comparison to married women and women in de facto relationships (Study 5). The scenarios were based on real policy issues being debated in Australia at the time of data collection. Human rights activists participated in Studies 4 and 5. In Study 5, these activists participated via an online, web-based experiment. Both quantitative and qualitative data were collected. A social identity theory perspective is used drawing on concepts from both social identity theory and self-categorization theory. The studies reveal a preference for an equality-driven construal of the purpose of human rights law (i.e. that all Australians be treated equally regardless of subgroup membership) in contrast to minority support for a vulnerable groups construal of the purpose of human rights (i.e. that the purpose of human rights law is to protect vulnerable subgroups within a broader collective). Tajfelian social belief orientations of social mobility and social change are explicitly measured in Studies 3-5. Consistent with the social identity perspective, these ideological beliefs are conceptualised as background knowledge relevant to the subjective structuring of social reality (violation contexts) and to the process of motivated relative perception from the vantage point of the perceiver. There is some indication from these studies that social belief orientation may determine construals of the purpose of human rights. In Study 5 the observed preference for using inclusive human rights rhetoric in response to perceived subgroup injustice is explained as an identity-management strategy of social creativity. In Studies 4 and 5, explicit measurement of activist identification was also made in an attempt to further explain the apparently-dominant preference for an equality-driven construal of the purpose of human rights law and the preferred use of inclusive, individualised rights rhetoric in response to perceived subgroup injustice. Activist identification explained some action preferences, but did not simply translate into preferences for using subgroup interest arguments. In Study 5, metastereotyping measures revealed that inclusive rights-based protest strategies were used in order to create positive impressions of social justice campaigners in the minds of both outgroup and ingroup audiences. Ideas for future social psychological research on human rights is discussed.

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Janečková, Barbora. "Corporate identity a corporate image značky PRIM." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.

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The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.

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Howard, Larissa Ann. "Comparing the Accept Identify Move Curriculum to Typical Classroom Behavior Management Strategies." OpenSIUC, 2019. https://opensiuc.lib.siu.edu/theses/2507.

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Schools implement school-wide positive behavior support systems to enforce rules, shape maladaptive behaviors, and promote positive climate where students’ wellbeing can improve. A way to reduce disruptive behaviors is with Accept. Identify. Move (AIM) curriculum with reinforcement system and social-emotional components. Statistical t-test of between group of Intervention Classroom and Control Classroom, within Intervention Classroom group, and within Control Classroom group to evaluate changes in psychological flexibility changes after students received the AIM intervention and control classroom intervention. The between group and within Intervention Classroom group t-test produced statistically significant results, and the within Control Classroom group produced no statically significant results. An ABA design was used to evaluate the effectiveness of the two classrooms receiving separate interventions. This study suggests that the AIM intervention can help students develop physiological flexibility skills and decrease disruptive behaviors in the classroom setting.

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Sahin, Poyraz. "Discrimination perçue au travail et (ré)aménagements identitaires de jeunes recrues d'orientation sexuelle minoritaire." Thesis, Paris 10, 2018. http://www.theses.fr/2018PA100112.

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L’étude conduite porte sur l’exploration de la période d’intégration des nouvelles recrues se reconnaissant une orientation sexuelle homosexuelle ou bisexuelle. A partir d’une recherche qualitative, nous posons l'hypothèse générale selon laquelle les processus d’intégration, de socialisation organisationnelle et de construction des intentions professionnelles d’avenir seraient influencés par la présence de normes hétérosexistes et d’une discrimination perçue au travail, d’une part, et par l’identité sexuelle construite antérieurement dans les différentes sphères de vie d’autre part. Nos données ont été recueilles auprès de douze jeunes se reconnaissant comme LGB, récemment intégrés dans les milieux professionnels de la justice et des transports à l’aide de deux études : l’une conduite avec des entretiens de type récit de vie pour d’étudier le sens attribué aux expériences subjectives avant et pendant la période d’intégration dans l’organisation, l’autre menée et à partir d’entretiens de type IMIS pour mieux comprendre les dynamiques identitaires en analysant les relations subjectives entre l’individu et son environnement Les résultats soulignent que les normes hétérosexistes restent dominantes et montrent la non-neutralité de la sphère professionnelle où les échanges incluent des aspects de la vie privée. Dès l’entrée dans l’organisation les jeunes LGB font face à un dilemme entre la divulgation ou la dissimulation de leur orientation sexuelle qui nécessite un aménagement de l’identité en milieu de travail. Parmi les stratégies de présentation de soi, la dissimulation fondée sur la feinte et l'évitement de l’orientation sexuelle est majoritairement utilisée pour éviter les différentes formes de discriminations et d’homophobie anticipées au travail
The study focuses on an exploration of the integration time of recently-recruited professionals who identify themselves as homosexual or bisexual. Based on the qualitative analysis, we draw the general hypothesis that the processes of integration, organisational socialisation, and the construction of a future career path that are influenced both by the presence of heterosexist norms and perceived discrimination in the workplace as well as by sexual identity previously built in other parts of life. Our data were collected from twelve self-identified LGB young people who recently recruited in the workplace in the transportation and law using two studies: the first conducted with informal interviews to study the meaning given to subjective experience before and during the integration period in the organisation, and the second built from IMIS interviews to understand better the identity dynamics by analysing the subjective relationships between the individual and his environment. The results highlight that heterosexist norms remain dominant and show non-neutrality in the part of the professional world where the conversations include aspects of private life. From the moment of their arrival in the organisation, the young LGB people confront a dilemma between dissimulating and divulging their sexual identity, which requires identity management strategy handling to tackle different forms of discrimination and perceived homophobia. Among the identity management strategies, dissimulation based on pretending or avoiding of sexual orientation are the strategies that are used in the majority to avoid the different forms of discrimination based on sexual orientation that are anticipated in the workplace

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King, Dr Marvalene. "Strategies to Identify and Reduce Workplace Bullying to Increase Productivity." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7307.

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Workplace bullying caused business owners to lose about 80 million employees' workdays each year. Workplace bullying can cost an organization up to $300 billion for increased medical claims, lost productivity, and employee turnovers, and up to $23 billion in additional expenses, such as costs for employee absenteeism and legal costs. The purpose of this single case study was to explore successful strategies to address workplace bullying used by 7 human resource (HR) managers and executives in 1, small-to-medium-sized organization in Central Florida. The HR managers and executives had 5 or more years of HR experience. The risk management framework and theory of planned behavior were the conceptual frameworks that guided exploration of the phenomenon. Data were collected from semistructured interviews with HR managers and executives and from company artifacts, such as HR and risk management policies. Member checking and transcript review strengthened trustworthiness of data analysis and interpretations. Data were analyzed using thematic analysis. Five themes emerged from the data analysis: enhanced training, encourage reporting, develop HR business partner model, implement policies and guidelines, and enforce zero-tolerance policy. The findings of this study may contribute to positive social change by building awareness of workplace bullying for employees, organizations, and society, and by providing strategies to reduce the number of bullied victims and enrich social harmony within organizations and communities.

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Hattar, Adeeb Seman. "Winning Banking Strategies to Identify Efficiency Changes During a Financial Crisis." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3100.

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Between 2007 and 2009, taxpayers paid $700 billion to bail out failing U.S. banks. The purpose of this single case study was to explore strategies that leaders of a successful U.S. bank used to identify efficiency changes occurring during the financial crisis. The target population of this study included 6 bank leaders located in San Bernardino, California, who occupied a managerial role in a successful U.S. bank during a financial crisis, had experience with the efficiency changes that occurred during a financial crisis, and developed and implemented strategies to identify efficiency changes that took place during a financial crisis. The conceptual framework for this study was the theory of economic efficiency. Data consisted of semistructured interviews, annual fiscal reports, and proxy statements. All interpretations of the data were subjected to member checking to ensure trustworthiness of interpretations. Yin's method of qualitative data analysis was adopted, which consisted of five sequential steps: compiling the data, disassembling the data, reassembling the data, interpreting the meaning of the data, and drawing conclusions from the data. Based on the methodological triangulation of the data collected, 3 of the main themes that emerged were management strategies, application of digital technology, and growth maximization and risky loan elimination. The implications for positive social change include the potential to avoid bank failures in the future, resulting in a stronger and more robust economy, thus sparing taxpayers the burden of bailing out failing banks.

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Natorina, A. O. "Brand management cognition." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47016.

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Today, the commodity marketplace is flooded with various brands. The requirement of the seller’s brand to stand out among other parallel brands is crucial. Hence, there is a fierce competition among the sellers to make their products or services stand out in the market, thereby winning new consumers and retaining the existing ones. At times, it even leads to diverting the consumers following other brands to the seller’s brand. To remain competitive in the marketplace, strong brand management is required.

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Iun, Sio Pou. "Corporate identity management : an overview and a case study of a monopolistic service company." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1874057.

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Scholtz, Johan F. "Developing a practical approach to identify, select, design and manage strategic alliances." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52760.

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Thesis (MBA)--Stellenbosch University, 2002.
ENGLISH ABSTRACT: This Study Project attempted to understand and analyse the key elements of strategic alliances in order to develop a practical model and structured approach for business to successfully justify, identify, assess, select, implement and manage alliances that will create maximum value for all parties involved and enhance the likelihood of alliance success. The objective was to obtain an end-ta-end and integrated picture of how to successfully apply strategic alliance as a business tool in today's dynamic and challenging business environment. The study showed that companies of today are facing an overwhelming number of external and internal challenges and pressures. These challenges are putting increased pressure on companies' resources, skills, management and other capabilities to develop new strengths and deliver products and services quicker and at a lower cost. Traditional methods of addressing these challenges, such as internal resource development or acquisition of a business that possesses the required capabilities, are proving to be inadequate and often force companies to sacrifice essential elements such as: speed to market, organisational agility and control. Strategic alliances offer an alternative. Strategic alliances can offer significant advantages for companies who are lacking in particular competencies or resources by securing these through links with partners who possess complementary skills or assets and may also offer easier access to new markets and opportunities for mutual synergy and learning. Alliances will avoid the permanency of strategies such as mergers and acquisitions and enable two-directional exchange of resources and competencies as apposed to the pure financial nature of outsourcing. The first step in the alliance process is the formulation of the alliance strategy. The alliance strategy will dictate which partner and alliance form is most appropriate, what the company expects to get out of the alliance and how risks will be managed. The alliance strategy is a building block or extension of the corporate strategy and must be aligned with the mission, goals and objectives that were set by the strategic process. The formulation of the alliance strategy must be based on an analysis of the external market circumstances and the company's internal resources and competitive capabilities. By defining an alliance strategy the company ensures that all alliances-related activities are consistent and structured. Once the strategic alliance strategy, objectives and format has been determined the company can start to identify and select a partner that has got the ability and competency that is required by the alliance and at the same time has got a similar need to be involved in the alliance. Partner selection requires a structured process to ensure that the alliance strategy and selected form is translated into and represented by key business attributes or areas that are affected by the alliance. The organisation must be clear about what its strategic objectives are and what the partner profile is it is looking for. These objectives are linked to criteria or requirements that the potential partner must comply to, in order to meet the alliance objectives. The partners are now ready to determine how each organisation will engage with the other to reach common objectives of the alliance. This is achieved through a process of negotiation and work definition. The negotiation is 'non zero-sum based' which means that one company's gain is not at the loss of the other company. The alliance business plan is developed during this stage and acts as the blueprint of the future alliance operations. During this stage it is crucial that the leadership of the two companies is actively involved and visible in the process. Managing strategic alliances introduces a complex combination of new management challenges that often need to be coordinated and addressed. It is the alliance management's responsibility to establish a relationship of trust between the companies, address cultural issues and ensure that there is a continuous process of two-way learning. These solutions and the original alliance agreement will however be temporary because the alliance is founded upon relationships that have a dynamic of their own and are subject to the influence of external changes bearing on the alliance, which requires that the alliance needs to transform and adapt to these changes on a regular basis. Strategic alliances are certainly not a new concept in South Africa. But the adoption rate of strategic alliances seem to be slow compared to world standards and opportunities for both local and international alliances have not been capitalised on. Alliances can enable South African companies to remove unnecessary duplication between companies, access international skills and technology, build on synergies and reach global markets in a cost effective and swift way.
AFRIKAANSE OPSOMMING:Die doel van hierdie Studie Projek was om die sleutelkomponente van strategiese alliansies te ontleed en te verstaan om sodoende 'n praktiese model en gestruktureerde benadering vir besigheid te ontwikkel om alliansies suksesvol te kan regverdig, identifiseer, analiseer, selekteer, implementeer en bestuur om maksimum waarde vir alle partye betrokke te skep asook die alliansie se waarskynlikheid van sukses te verhoog. Die doelwit was om 'n geintegreerde end-tot-end beeld te verkry van hoe om strategiese alliansies suksesvol aan te wend as 'n besigheidsgereedskapstuk in vandag se dinamiese en uitdagende besigheidsomgewing. Die studie het gewys dat besighede van vandag 'n oorweldigende aantal eksterne en interne uitdagings en druk moet verwerk. Hierdie uitdagings sit toenemende druk op maatskappy hulpbronne, vaardighede, bestuur en ander bevoegdhede om nuwe sterkpunte te ontwikkel en produkte en dienste vinniger en teen laer koste te verskaf. Tradisionele metodes hoe om hierdie uitdagings te adresseer soos interne hulpbronontwikkeling of aanskaffing van 'n besigheid wat die nodige bevoegdheid besit, is bewys om onvoldoende te wees en forseer maatskappye gereeld om essensiële elemente soos: tyd na die mark, organisasie buigbaarheid en beheer op te offer. Strategiese alliansies bied 'n alternatief aan. Strategiese alliansies kan maatskappye wat 'n tekort het aan spesifieke vaardighede of hulpbronne, betekenisvolle voordele bied deur middel van 'n skakel met 'n vennoot wat oor komplementerende vaardigehede en hulpbronne beskik asook makliker toegang gee tot nuwe markte en geleenthede gebasseer op sinergië en kennis uitruil. Alliansies sal die permanentheid van strategië soos samesmeltings en aanwendings vermy en maak tweerigting uitruil van hulpronne en vaardighede moontlik teenoor the suiwer finansiële natuur van besigheid uitfaseer. Die eerste stap in die alliansie proses is die formulering van die alliansie strategie. Die alliansie strategie sal dikteer waarom een vennoot en alliansie vorm beter is as enige ander beskikbare opsie, wat die maatskappy verwag om uit die alliansie te kry en hoe risiko's bestuur sal word. Die alliansie strategie is 'n bou blok of verlenging van die korporatiwe strategie en moet belyn wees met die missie en doelwitte wat bepaal is gedurende die strategiese proses. Die formulering van die alliansie strategie moet gebasseer wees op 'n analiese van die eksterne markomstandighede en die maatskappy se interne hulpbronne en kompeternde vaardighede. Die definering van die alliansie strategie verseker dat alle alliansie-verwante aktiwiteite konsikwent en gestruktureerd gedoen word. Sodra die strategiese alliansie strategie, doelwitte en alliansie formaat bepaal is kan die maatskappy begin om 'n vennoot te identifiseer en te selekteer wat beskik oor die vermoë en vaardigehede wat benodig word deur die alliansie en terselftertyd ook 'n soortgelyke behoefte het om betrokke te raak by die alliansie. Vennootseleksie vereis 'n gestruktureerde proses om te verseker dat die alliansie strategie en geselekteerde form omgeskakel word in 'n en verteenwoordig word deur sleutel besigheidskenmerke of areas wat geaffekteer word deur die alliansie. Die besigheid moet duidelik wees oor wat die strategiese doelwitte is en wat die vennoot profiel is wat verlang word. Hierdie doelwitte word verbind aan kriteria of vereistes waaraan die voornemende vennoot moet voldoen om te verseker dat die alliansie doelwitte bereik word. Die venote is nou reg om te bepaal hoe elke organisasie met die ander sal handel om sodoende die ooreengekome doelwitte van die alliansie te bereik. Dit sal bereik word deur 'n proses van onderhandeling en werk definisie. Die onderhandelinge is nie gebasseer op wen en verloor nie, wat beteken dat een maatskappy se wins is nie die ander maatskappy se verlies nie. Die alliansie besigheidsplan word ontwikkel gedurende hierdie fase en dien as 'n uitleg vir die toekomstige alliansie funksies. Dit is krities dat die maatskappye se leiers aktief betrokke raak by die proses op hierdie tydstip. Die bestuur van strategiese alliansies stel bekend 'n komplekse kombinasie van nuwe bestuur uitdagings wat gekoordineer en geadresseer moet word. Dit is die verantwoordelikheid van die alliansie bestuur om 'n verhouding van vertroue tussen die organisasies te vestig, kulturele probleme te adresseer en te verseker dat daar 'n deurlopende proses van twee-rigting kennis uitruil is. Hierdie oplossings asook die oorspronklike alliansie ooreenkoms sal egter tydelik wees as gevolg van die feit dat die alliansie gebasseer is op verhoudinge wat dinamies is en afhanklik is van eksterme veranderinge wat 'n invloed het op die alliansie en vereis daarom dat die alliansie gedurig moet aanpas by die veranderinge. Strategiese alliansies is glad nie 'n nuwe konsep in Suid Afrika. Die aanneem tempo van strategiese alliansies in vergelyking met wêreld standaarde is egter heelwat stadiger en geleenthede vir beide plaaslike en internasionale alliansies is nog nie op gekapitaliseer nie. Alliansies stel Suid-Afrikaanse maatskappye in staat om onnodige duplikasie tussen mekaar te verwyder, toegang te kry tot internasionale vaardighede en tegnologie, te bou op sinergië en wereld markte te bereik in 'n koste effektiewe en spoedige wyse.

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Šenková, Kateřina. "Rozvoj strategického řízení značky za účelem posílení loajality zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443012.

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The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.

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Dokou, Kokou. "Image, identité de la firme et influence stratégique. Contribution à l'analyse de l'interaction entre les facteurs d'identification de la firme et le développement de strategies." Lille 1, 1989. http://www.theses.fr/1989LIL12003.

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La recherche menée a pour objet d'analyser l'interaction entre les facteurs d'identification de la firme (image, identité ou culture) et le développement de stratégies. Les orientations psychosociologique et gestionnaire et l'étude concrète de quatre entreprises et du système de représentations et de valeurs de leurs acteurs clés, permettent de proposer un schéma explicatif plus global. Ce schéma met en relief le fait que : - l'entreprise n'est plus seulement considérée comme un produit, une technologie et une structure. Elle est également définie en terme de représentations ou de valeurs conditionnant le consensus entre les acteurs, la gestion des adéquations entre les exigences de l'environnement et les impératifs internes et expliquant finalités, objectifs, activités, produits, technologie structure organisationnelle et style de direction. - le système de représentations et de valeurs prégnantes qu'incarnent les dirigeants renvoient aux facteurs d'identification de la firme. Ces facteurs font partie des variables de la formulation et du choix de la stratégie et fondent les conditions de sa réalisation effective autant que celle-ci les remodelé
The research we carried on aimed at analysing the interaction between the firm's identification factors (image, identity or culture) and strategy development. The psychological and managerial orientation, the concrete study of four entreprises and their key actors representations and values system make it possible to propose a global explanative pattern. This pattern emphasizes the fact that : - the venture is no longer considered as nothing else than a product a technological entity and a structure. It is also defined in terms of repre- sentations or values which condition the consensus between actors, the management of adequacy between the requirements of environment and internal requirements and which explain achievements, objectives, activities, products, technological realities, organizational structure and guidance style. - the representations and meaningful values system that the managers represent are related to the firm's identification factors. These factors are a part of the formulation variables and of the choise of a strategy, they are responsible for the conditions of its actual completion as the latter remodel them

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Thera, Trevor M. "A quantitative life-cycle model to identify research priorities and test management strategies for the Mackenzie River broad whitefish, Coregonus nasus Pallus." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ32966.pdf.

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Harding, Andreas. "Exploring brand identity practice in video game start-ups : Industrial Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74485.

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The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. Companies in the industry have to professionalize their marketing processes and business strategies in a moreflexible and quickly fashion than before to be able to stay competitive. An overcrowded market with thousands of products released every year creates problems for actors to get recognized. The purpose of this dissertation has been therefore to study small start-ups brand identity in its inception phase within the video game industry to assist their brand strategic approach and be able to strengthen their competitive advantage in a saturated market. The dissertation has adopted the corporate brand identity matrix framework by Urde (2013) and investigated the brand-driven elements in a start-up context; thus, the framework has only been applied incorporation-setting where the companies are large and known. Five indie game developers from northern Sweden participated in the study’s field research. The dissertation shows that the corporate brand identity matrix is adaptable for start-ups and are not dependent on the company size. Findings confirm early signs of brand identity and found correspondence between competence and value proposition, expression and personality and culture and relationship, which address interconnection between its brand-elements and its brand core. The unique findings where they all show signs of social engagements, passion and a fan-centric ambition of doing business and most of all everyone had a “community first” approach and were more inspired to deliver value to its customers rather than how they can achieve value for themselves. A concept model for start-ups in the inception phase of the video game industry has been made based on the empirical results of the study that can be adopted early in a company's start-up process and provide guidance and support for its future brand identity development to address the issues of discoverability.

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Čeřovský, Michal. "Řízení značky." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16821.

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The Thesis shows theoretical approaches of brand management and compares it with best practices used in international and czech companies. There is a picture of brand management impact of brand management into consumption behaviour of university students in Czech republic documented by own desk research.

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Kloppers, Elizabeth Maria. "Die beeld van NG Welsyn onder NG lidmate in die sinodale gebied Wes-Transvaal / E. M. Kloppers." Thesis, North-West University, 2005. http://hdl.handle.net/10394/122.

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Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics.
Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

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Kalakay, Jerrid P. "“JUST” Business and Often Personal: An Exploration Into the Incidents Social Entrepreneurs Identify as Critical to Leading Their Enterprises." Antioch University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1444231980.

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Siddiqui, Shariq Ahmed. "Navigating Identity through Philanthropy: A History of the Islamic Society of North America (1979 - 2008)." Thesis, Indiana University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3665939.

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This dissertation analyzes the development of the Islamic Society of North America (ISNA), a Muslim-American religious association, from the Iranian Revolution to the inauguration of our nation's first African-American president. This case study of ISNA, the largest Muslim-American organization in North America, examines the organization's institution-building and governance as a way to illustrate Muslim-American civic and religious participation. Using nonprofit research and theory related to issues of diversity, legitimacy, power, and nonprofit governance and management, I challenge misconceptions about ISNA and dispel a number of myths about Muslim Americans and their institutions. In addition, I investigate the experiences of Muslim-Americans as they attempted to translate faith into practice within the framework of the American religious and civic experience. I arrive at three main conclusions. First, because of their incredible diversity, Muslim-Americans are largely cultural pluralists. They draw from each other and our national culture to develop their religious identity and values. Second, a nonprofit association that embraces the values of a liberal democracy by establishing itself as an open organization will include members that may damage the organization's reputation. I argue that ISNA's values should be assessed in light of its programs and actions rather than the views of a small portion of its membership. Reviewing the organization's actions and programs helps us discover a religious association that is centered on American civic and religious values. Third, ISNA's leaders were unable to balance their desire for an open, consensus-based organization with a strong nonprofit management power structure. Effective nonprofit associations need their boards, volunteers and staff to have well-defined roles and authority. ISNA's leaders failed to adopt such a management and governance structure because of their suspicion of an empowered chief executive officer.

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Lewandowski, Maiane Bertoldo. "“Saber e ser médico e o desafio de aprender a ser gestor”: a prática dialógica dos gestores médicos." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/4243.

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Nas instituições hospitalares, a divisão entre áreas fins (do negócio) e áreas meio (administrativas), repercute na gestão entre duas instâncias: especialistas gestores e gestores administrativos. Historicamente, os médicos vêm ocupando posições executivas nessas instituições, no entanto, ser gestor não costuma ser um desejo ou motivador para os médicos, que encontram seu reconhecimento na especialidade médica escolhida. Em contrapartida, as instituições hospitalares, ao mesmo tempo, têm o desafio de formar, constituir identidade e desenvolver líderes (de formação técnica) na busca de criação de valor. Portanto, neste estudo, procurou-se identificar e analisar que elementos são necessários à preparação dos médicos e das organizações hospitalares nas situações onde os primeiros são designados a funções executivas. Com esse intuito, a pesquisa realizada é de caráter exploratório, tendo como estratégia a pesquisa de campo. Foram realizadas entrevistas qualitativas, semiestruturadas, com 21 gestores médicos que atuam em instituições hospitalares ligadas à ANAHP – Associação Nacional dos Hospitais Privados. Essas instituições de saúde privadas abrangem quatro Estados brasileiros: RS, SP, MG e DF. Todas as entrevistas realizadas foram gravadas em áudio, transcritas para texto e categorizadas, sendo organizadas e analisadas por meio do software de pesquisa qualitativa NVivo 10®. Para discussão e interpretação dos dados de pesquisa, utilizou-se a análise de conteúdo, englobando a análise textual discursiva. Os resultados foram organizados em quatro unidades de análise: integração do gestor médico na cultura hospitalar, compreensão do processo de empoderamento dos médicos nas funções executivas, discussão da identidade profissional do gestor médico e a sinalização de fatores e práticas que contribuem para retenção e desempenho dos médicos nas funções executivas. O gestor médico entende e se reconhece diante desse processo identitário (de médico a gestor médico), mas apresenta inseguranças em se reconhecer plenamente na função de gestão, como ocorre com os executivos convencionais, pois o circuito identitário se dá por meio do seu reconhecimento como médico. O empoderamento executivo linear em outras áreas, como a administração, não ocorre da mesma forma com os gestores médicos, que encaram o aceite à posição como reconhecimento e gratidão (presença de valores pessoais) e não como opção ou escolha de carreira. Desse modo, as contribuições destacadas nessa pesquisa abrangeram a academia, o meio empresarial e os próprios gestores médicos.
In the hospital organizations, the division between areas purposes (business) and middle areas (administrative), affects the management between two bodies, managers and administrative specialists managers. Historically, physicians have been occupying executive positions in these institutions, however, be a manager usually not a desire or motivation for physicians, who find their recognition in the medical specialty chosen. In contrast, hospitals, at the same time, have the challenge of forming constitute identity and develop leaders (technical people) in the pursuit of value creation. Therefore, this study sought to identify and analyze what elements are necessary for the preparation of medical and hospital organizations in situations where the former are assigned to executive functions. To that end, the research is exploratory, with the strategy fieldwork. Semi-structured qualitative interviews were conducted with 21 medical managers working in hospitals connected to ANAHP - National Association of Private Hospitals. These institutions of private health cover four Brazilian states: RS, SP, MG and DF. All interviews were audio-recorded, transcribed into text and categorized, and organized and analyzed using the qualitative research software NVivo ® 10. For discussion and interpretation of research data, we used content analysis, encompassing discursive textual analysis. The results were organized into four units of analysis: integrating medical officer in the hospital culture, understanding of the empowerment of physicians in executive functions process, discussion of professional identity of medical officer and signaling factors and practices that contribute to retention and performance of medical executive functions. The medical officer understands and recognizes before this identity process (from doctor to doctor manager), but has insecurities are fully recognized in the management function, as occurs with conventional executives because the circuit identity is through their recognition as doctor. Linear executive empowerment in other areas, such as administration, does not occur in the same way with the medical officers, who regard accepted the position as recognition and gratitude (presence of personal values) and not as an option or choice of career. Thus, this research highlighted the contributions spanned academia, the business community and medical managers themselves.

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El, hajjari Borg Mounia, and Elin Sundberg. "Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448552.

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While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sector in Sweden, our interpretation is that sustainability managers hold the function of selling sustainability, with talk as their main weapon. Expressly, in the intersection between business-case logics and sustainability logics, sustainability managers have to, above all, make a convincing case for sustainability, inwards and outwards. Therefore, they draw dynamically on different narratives which we conceptualise in three roles: the chameleon, the pragmatic, and the nagging manager. Through these roles, we intend to capture the fluidity with which the managers relate and engage with sustainability, and hence we do not mean to ossify a role’s dynamics within a single, static or stereotypical category. We discuss these findings and concepts to the background of previous studies and existing literature.

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Edwards, Rachel. "Identity Management Strategies of Resident Assistants." 2010. http://trace.tennessee.edu/utk_gradthes/701.

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The resident assistant (RA) position at higher education institutions is a position of great influence. RAs have the opportunity to impact many students’ lives through the various roles that they engage in as a RA. The most common roles that RAs are expected to perform include developing community, serving as a peer helper, being a friend to residents, and enforcing policy. The very nature of a multi-role position presents challenges for RAs in understanding how to effectively enact all of their roles. This study aimed at developing an understanding of the ways in which RAs engage in identity management strategies with residents. To accomplish this purpose, 143 RAs were surveyed using an identity management strategies scale designed for this study. In addition, a previously designed self-monitoring scale was also administered to test the relationship between identity management strategies and self-monitoring. These scales were applied to situations representing each of the four primary roles of a RA: community developer, peer helper, friend, and policy enforcer. The results indicate that RAs are more likely to engage in avoidance strategies during the policy enforcer role than any other strategy. In addition, first-year RAs generally use more effective identity management strategies when developing community than returner RAs use. First-year RAs’ identity management strategies also appear to be more influenced by the RAs’ desires to be friends with residents than returner RAs’ identity management strategies. The results also indicate that female RAs are more effective in the community development role than male RAs. However, male RAs are more effective than female RAs in the policy enforcement role. A result that was supported throughout the study was the finding that RAs with upperclassmen residents are not as actively engaged in communicating their roles to residents than are RAs with freshmen and upperclassmen residents or only freshmen residents. Finally, the relationship of perceived self-monitoring to RAs’ choice of identity management strategies was not supported. The results of the study, interpretation of the data analysis, study implications, and directions for future research are discussed in detail.

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Lin, Shin-Yi, and 林欣億. "Young Lesbians’ Spatial Strategies for the Management of Sexual Identity in Their Parents’ Home." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/17010103149514548345.

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碩士
國立臺灣大學
建築與城鄉研究所
91
In mainstream human geography and environmental psychology, researchers tend to consider home as an ideal "place" where residents identify with and belong to, where one feels physically safe and that tells people what status one has in a society. This approach presupposes a male perspective on the meaning of home. It neglects the questions that who controls the home, who makes a house a home, and whose history was silenced in order to protect the home. Moreover, for lesbians who are living in the family of origin, the home does not guarantee freedom from the watchful gaze of other household members in a heterosexual society. Thus, the home becomes the site of resistance for young lesbians. This thesis aims to explore young lesbians’ living experiences in their parents’ home in Taipei metropolitan area. Eleven people were interviewed totally. It was found that most of the interviewees chose not to come out to their parents due to the prevalent social stigma of homosexuality. They used different kind of stigma management and spatial strategies, including hiding, passing, presenting and educating, to balance their expression of sexual identity and attachment to parents. Some tried to provide their parents with gay and lesbian information to influence their attitude to homosexuality. Whether coming out or not depended on their cost-benefit analysis. For those who did come out, their parents showed recognition without acceptance. Therefore, they might present their sexual identity more freely, but still had to fight for their parents’ acceptance.

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Zheng, Ying-Tze, and 鄭穎澤. "The Association among Internalized Heterosexism, Work Place Sexual Identity Management Strategies, Depression, and Social Support : a Study of Moderated Mediation." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5g37sh.

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碩士
國立交通大學
教育研究所
103
The present study investigates the mediation model of internalized heterosexism, work place sexual identity management strategies, and depression. Moreover, the moderating effect of sexuality-related social support on the associations in the abovementioned mediation model is examined. The study is comprised of two studies: Study 1 tests the reliability of the translated scales, while initially exploring the relationships among variables in the study, and study 2 tests the proposed model. Data was collected through on-line surveys. 139 homosexual and bisexual subjects were recruited in study 1, and 562 were recruited in study 2. The measurements used in the present study include “Internalized Homonegativity Subscale”, “Measure of Sexual Identity Management Strategies”, “Center for Epidemiologic Studies Depression Scale”, “the Social Support Behaviors Scale”. CFA, MANOVA, Pearson’s Correlation, SEM, and Multi-Group Comparison were used to analyze the data. The results are as follows: 1. According to CFA and reliability analysis, the scales translated in the present study have good psychometric properties after item deletion. 2. According to MANOVA in studies 1 and 2, male subjects have higher internalized heterosexism and higher degree of depression compared to female subjects, and conceal their sexual orientation more often; the bisexual subjects have higher internalized heterosexism, endorse more counterfeiting strategies and less integrating strategies, and have more family support than homosexual participants. 3. According to SEM, avoidance strategies mediate the association between internalized heterosexism and depression consistently. Subjects feeling more negatively about their sexual orientation would more frequently prevent others from discovering their sexual orientation, thus increasing their degree of depression. Counterfeiting and integrating strategies don’t have mediation effects, as the two are unable to predict depression. 4. According to the multi-group comparison in study 2, sexuality-related support not only fails to dampen the association between internalized heterosexism and depression, but also the associations between identity management strategies and depression. Finally, explanations regarding the inconsistencies between results and hypotheses are proposed, as well as practical suggestions.

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"Victimization experiences of Chinese gay men and lesbians in Hong Kong: a longitudinal study and an evaluation of a psychoeducational program on sexual identity management strategies." Thesis, 2005. http://library.cuhk.edu.hk/record=b6073989.

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The present thesis explored the experiences and correlates of victimization among Chinese gay men and lesbians in Hong Kong with the aim at reducing their victimization experiences in future. This thesis had two studies. Study One was a cross-sectional study to examine correlates of victimization experiences. Based on the stress and coping paradigm, an integrated model on victimization experiences was developed. The model composed of three predicting factors of victimization experiences: predispositional stressors including gender role atypicality and internalized homophobia, cognitive appraisal variables including perceived discrimination and gay/lesbian community involvement, and sexual identity management strategies including counterfeiting, integration, and confrontation. A total of 645 Chinese gay men and lesbians in Hong Kong participated in this study. Results of path analyses showed that sexual identity management strategy of confrontation was the immediate correlate of victimization. Cognitive appraisal variables, including perceived discrimination and gay/lesbian community involvement, were also directly related to victimization experiences. Predisposition stressors, including gender role atypicality and internalized homophobia, were related to cognitive appraisal variables and sexual identity management strategies, which in turn predicted victimization experiences. The cross-sectional model was examined with four types of victimization experiences, including verbal insults, physical attacks, sexual assaults, and unfair treatment; and with gay men and lesbians separately. Results showed that the model was more predictive of physical attacks and sexual assaults of gay men. Based on the final cross-sectional model, a longitudinal model on victimization experiences and a psychoeducational program on sexual identity management strategies were developed. Study Two was a three-month follow-up study to examine the longitudinal model and to evaluate the effectiveness of the psychoeducational program on reducing future victimization experiences. A random sample of 392 participants from Study One was recruited to Study Two. Results of path analyses showed that victimization experiences at T2 (Time Two) were predicted by three longitudinal paths. Confrontation at T1 (Time One) had direct impact on confrontation at T2, which was linked to victimization experiences at T2. Victimization experiences at T1 predicted confrontation at T2, which was related to victimization experiences at T2. Victimization experiences at T1 had direct effects on victimization experiences at T2. Similar to the cross-sectional model, the longitudinal model was more predictive of physical attacks and sexual assaults of gay men. Results also showed that the psychoeducational program was effective in reducing participants' victimization experiences in future. Compared with the control group, participants of the psychoeducational program used less confrontation strategy, more counterfeiting and integration strategies from T1 to T2. Participants showed greater reduction in victimization experiences than the control group from T1 to T2. Compared with lesbians, gay men demonstrated greater reduction in victimization experiences after the psychoeducational program. Limitations and service implications of the studies were discussed.
Wong Chi Yan.
"August 2005."
Source: Dissertation Abstracts International, Volume: 67-01, Section: B, page: 0566.
Thesis (Ph.D.)--Chinese University of Hong Kong, 2005.
Includes bibliographical references (p. 262-291).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstracts in English and Chinese.
School code: 1307.

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Polacsek, Meg. "Self-empowering to maintain and enhance personal identity as an older adult with depression." Thesis, 2018. https://vuir.vu.edu.au/37862/.

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Australians have one of the longest life expectancies in the world, but up to 15% of older Australians living at home experience depression. Increasing attention is being paid to understanding the clinical aspects of depression in older age. However, less is known about how older Australians living in the community experience and self-manage depression, and the factors that influence these processes. The purpose of this qualitative grounded theory study was to explicate the self-management strategies used by older adults diagnosed with depression to optimise their well-being. Data collection and analysis were informed by Corbin and Strauss’ (2015) approach to grounded theory. Data were collected through 32 individual interviews, observations and questionnaires. The key conceptual findings of the study comprise a core problem, a core category and three related categories. The basic social psychological problem was conceptualised as Struggling to maintain personal identity as an older adult with depression. The core category, Self-empowering to maintain and enhance personal identity as an older adult with depression, was abstracted through simultaneous data collection and analysis, and constant comparison. This goal was achieved through the three interlinked strategies of Taking Stock, Accessing Support and Reclaiming Self-identity. Participants’ efforts were influenced by three contextual determinants: Perspectives on age and depression influencing help-seeking, Ability to navigate and access the health care system, and Individual capacity for self-management. When drawn together, these elements comprise a substantive theory that reflects a shift from a narrow biomedical discourse of depression in older age to a broader experiential focus on individuals as experts for managing long-term conditions. The findings of this study have implications relating to policy, professional practice, the portrayal of age and depression, older adults and their significant others, and future research.

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Nolan, Mark. "Construals of Human Rights Law: Protecting Subgroups As Well As Individual Humans." Phd thesis, 2003. http://hdl.handle.net/1885/47996.

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This research develops the social psychological study of lay perception of human rights and of rights-based reactions to perceived injustice. The pioneering work by social representation theorists is reviewed. Of particular interest is the use of rights-based responses to perceived relative subgroup disadvantage. It is argued that these responses are shaped by the historical development of the legal concept of unique subgroup rights; rights asserted by a subgroup that cannot be asserted by outgroup members or by members of a broader collective that includes all subgroups. ¶ ...

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Auger, Samuel. "Les pratiques sociales à domicile auprès des aînés gais : entre divulgation et dissimulation de l’identité homosexuelle." Thèse, 2015. http://hdl.handle.net/1866/13411.

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La recherche portant sur les expériences reliées aux services sociaux et de santé chez les aînés gais reçoit une attention croissante; cependant, les expériences dans le contexte des services à domicile demeurent peu documentées. Les deux principaux objectifs de cette étude sont d’explorer le vécu des aînés gais recevant des services à domicile relativement à leurs stratégies identitaires et de décrire leurs besoins spécifiques en vue de l’adaptation des pratiques sociales à domicile. Les propos de six aînés gais ont été recueillis dans la région de Montréal par entrevues semi-dirigées. Les résultats montrent que les expériences des aînés recevant des services à domicile sont généralement satisfaisantes; parmi eux, certains se sont sentis stigmatisés, mais seulement dans de rares moments et nous ont rapporté avoir plutôt vécu des situations les rendant mal à l’aise. Les résultats présentent aussi une utilisation variée des quatre stratégies identitaires (divulgation active, divulgation passive, dissimulation passive, dissimulation active) d’après une adaptation du modèle d’Eliason et Schope (2001). Si des facteurs individuels et interactionnels ont influencé les stratégies des aînés, ce sont cependant des facteurs contextuels (le type de service d’aide à domicile, le temps, le contexte social immédiat) qui ont pris une importance significative. Enfin, diverses pistes d’action sont à explorer pour l’adaptation des pratiques sociales auprès de cette population, notamment à l’égard de la formation des intervenants sociaux et de la santé, de l’amélioration de l’organisation des services à domicile, du développement de ressources spécifiques et de la contribution du travailleur social auprès des minorités sexuelles âgées.
The research on experiences related to social and health services among gay seniors is receiving increasing attention. However, their experiences in the context of home care services remain poorly documented. The two main objectives of this study are to explore the experiences of gay seniors receiving home care services in relation to their identity strategies and to describe their specific needs for the adjustment of social practices at home. The comments of six gay elders were collected in the Montreal area by semi-structured interviews. The results show that the experiences of seniors receiving home care services are generally satisfactory; among them, some have felt stigmatized but only in rare moments and have reported mostly having experienced situations making them uncomfortable. The results also show a varied use of the four identity strategies (active disclosure, passive disclosure, active concealment, passive concealment) based on an adaptation of the Eliason and Schope (2001) model. If individual and interactional factors have influenced the strategies of seniors, the contextual factors (type of care or service, time, immediate social context) have taken a more significant importance. Finally, various courses of action should be explored for the adaptation of social practices with this population, particularly regarding the training of health and social workers, the improvement of the home care services organization, the development of specific resources and the social worker’s contribution with older sexual minorities.

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Miott, Jana. "Život s HIV/AIDS: strategie zvládání rizik a narušené identity." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298290.

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HIV/AIDS is an illness that is more correlated than any other with high rates of stigmatization and discrimination. People diagnosed with this illness have to cope with a new potentially life threatning situation and stigmatized identity. Common social interactions or heath complications become a potential source of confrontation, which can endanger social relations, or damage and spoil the identity of people living with HIV/AIDS. This study jointly analyzes the concept of social and health risks, stigmatization and identity and focuses on the following: 1) The process of coping with the diagnosis and its impact on the identity and everyday life of people living with HIV/AIDS 2) The role of accessible social networks on the coping process with this illness and stigmatization; and 3) The strategies of health and social risk management used in connection with this illness. Awareness and acquisition of information on HIV/AIDS plays an important role in overcomming the initial shock of the diagnosis and coping with the disease. Thanks to the support of social networks, the diagnosed person can reach much easier and faster the so called "rational approach" to the illness and safely awknowledge and accept HIV/AIDS as a part of his or her life. People living with HIV/AIDS also face many risks. In this...

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Branco, Olga Alexandra Romão. "O papel da identidade organizacional na mudança estratégica em matéria de ambiente: estudo de caso no setor químico português." Doctoral thesis, 2015. http://hdl.handle.net/10071/16515.

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Os valores sociais e imposições institucionais têm servido como base para as organizações definirem a sua identidade ecológica e os padrões de atuação em matéria de ambiente. Contudo, com a abertura ao comércio internacional em contextos tecnologicamente sofisticados e com elevada taxa de mutação, como são os do setor químico e farmacêutico aqui estudado, torna-se difícil às organizações estabelecidas alcançarem vantagem competitiva através do isomorfismo, havendo algumas que optam pela diferenciação. O objetivo que conduziu esta investigação foi perceber o que é que leva a que algumas organizações se desvinculem dos padrões de atuação ecológica dominantes do campo institucional e adotem uma estratégia proativa (renovação voluntária das estratégias ambientais), enquanto outras adotam uma estratégia reativa (conformam às normas e/ou renovam as estratégias ambientais com base em acontecimentos externos), bem como perceber como é que tal acontece. Sabendo que a atuação proativa em matéria de ambiente depende sobretudo da ideologia organizacional que se aproxima da sua razão de ser, investigámos a Identidade Organizacional (IO) que é aquilo que a organização tem de central, distinto e que se perpetua, e que aplicada à sustentabilidade ambiental corresponde ao modo como a organização se define com base na sua atuação ecológica e como é que aspira ao seu desenvolvimento. Escolheram-se duas multinacionais pertencentes ao mesmo setor (químico-farmacêutico) e com outras semelhanças entre si, mas que apresentavam estratégias ambientais diferentes: uma delas proativa e a outra reativa. Do ponto de vista metodológico, optou-se pela realização de estudos de caso múltiplos. Numa primeira abordagem, a IO foi investigada do ponto de vista processual em retrospetiva. Numa segunda, foram investigados os conteúdos da IO através da Laddering-Technique, permitindo ultrapassar a desejabilidade social e efetuar a representação dos valores centrais e distintos que compõem a IO recorrendo ao mapeamento. Em termos gerais, a teorização que resultou demonstra que a atuação ecológica por parte das organizações depende diretamente da IO, quer dos seus processos (capacidade de desenvolvimento da identidade ecológica), quer dos seus conteúdos (como é que pensa a sustentabilidade). Ainda que esta proposta não afaste a influência das pressões externas, designadamente do nível de complexidade do campo institucional, verifica que o que mais condiciona a atuação ecológica proativa é a capacidade de desenvolver a IO mediante um estilo informativo e de pensar a identidade como um fim em si mesmo. De facto, é a capacidade da organização se renovar e estender o nível de abrangência da sua identidade, bem como ter a sustentabilidade como aspiração identitária, os maiores condicionantes. O facto da atuação proativa resultar da ambidestria estrutural (coexistência das estratégias explore e exploit) ancorada na IO, dá algumas pistas em relação à mudança que tem de ocorrer para que as organizações possam evoluir de normativas para proativas na estratégia ecológica. Pelo facto de se assumir que o processo de formação e mudança da identidade ecológica resulta da capacidade evolutiva, identificam-se os microprocessos responsáveis e sugerem-se alguns fatores potencialmente influentes.
Social values and institutional constraints have served as a basis for organizations to define their ecological identity and standards of practice regarding the environment. However, with the openness of international markets in sophisticated technology contexts with high mutation rate, such as in the chemical and pharmaceutical industries, it is difficult for incumbent organizations to achieve competitive advantage through isomorphism, and then some opt for differentiation. The question that drove this research was to understand what takes some organizations to untie themselves from the dominant ecological performance standards of the institutional field and implement a proactive strategy (voluntary renewal of environmental strategies), while others accommodate and adopt a reactive strategy (meet the legal requirements and/or renew environmental strategies based on external events), as well as understanding how that happens. Knowing that proactive action on the environment is rooted in the values and organizational ideology, that are closer to its reason for being, we investigated Organizational Identity (OI) that, according to its proponents, is what is central, distinctive and enduring in organizations, and that, when applied to environmental sustainability, corresponds to the way the organization thinks about its own ecological performance and how aspires to its development Two multinationals were chosen from the same sector (chemical-pharmaceutical) and with other similarities between them, but having different environmental strategies: one proactive and another reactive. From a methodological viewpoint, we opted for the realization of multiple case studies. In the first, the OI was investigated from a processual perspective with a retrospective approach. In the second case study, we researched the OI contents by using the Laddering-Technique, which allows overcoming social desirability and representing the central and distinct values that compose OI through mapping. Overall, the resulting theory demonstrates that organizations’ ecological behavior depends directly on the OI, both from its processes (ecological identity development capacity), as well as from its contents (how does it conceives sustainability). Although this proposal does not discard the influence of external pressures, such as the level of complexity of the institutional field, finds that what most affects the proactive environmental performance is the ability to develop the OI by means of an informative style and thinking identity as an end in itself. Indeed, it is the organization's ability to renew itself and extend the level of coverage of its identity, as well as having sustainability as an identity aspiration, which are the major constraints. The fact that a proactive role is an outcome of structural ambidexterity (coexistence of the explore and exploit strategies) anchored in OI, gives us some clues regarding the change that has to occur, so that organizations can evolve from normative to proactive, in terms of ecological strategy. This change, although profound, needs not be radical, by accumulating ecological identity contents, rather than getting rid of them. Since it is assumed that the ecological identity formation process is a consequence of evolutionary capacity, we identify the responsible micro processes and suggest some potential influential factors

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Juárez, Antonio Ed D. "A case study to identify the management concepts and strategies used to improve student performance in a Texas urban public school district." Thesis, 2009. http://hdl.handle.net/2152/ETD-UT-2009-08-220.

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Transformation is change—especially under challenging circumstances—that is significant, systematic, and sustained, resulting in high levels of achievement for all students in all settings (Caldwell, 2006). Urban education is the primary focus and target of the school reform movement. The No Child Left Behind Act (NCLB) includes explicit requirements to ensure that students served by Title I are given the same opportunity achieve to high standards and are held to the same high expectations as all other students in each state. Urban public school superintendents confront social and economic challenges unique to urban districts and are under pressure to meet NCLB’s accountability standards and mandated policies. This study started with a broad question about effective urban public school superintendent management concepts and strategies. The study was designed and conducted to (a) identify the prevailing management concepts and strategies initiated by the superintendent to attain organizational clarity and effectiveness in improving student performance; (b) examine the degree to which the superintendent’s leadership and management concepts and strategies were understood, supported, and embraced by key members of the organization; and (c) examine how the management concepts and strategies used by the superintendent align with a business management concept that may be useful to district leaders and administrators seeking a concept or strategy to sustain organizational change. This researcher used a single-case study to examine the management concepts and strategies used by an urban public school district superintendent. This study was conducted in the largest urban public school system in Texas. The superintendent, 6 members of the district’s leadership team, and five principals were interviewed and answered online questionnaires. A board member was also interviewed. Finally, student achievement data were examined. The study found the superintendent implemented management leadership concepts and strategies that prevailed over the social and economic barriers faced by urban students. Use of these strategies increased and sustained student performance. Despite limitations, this study opens opportunities for further research in management leadership. Opportunities include further research within this urban district, outside the school district, or on each management leadership concept or strategy identified in this study.
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Ray, Joshua Lloyd. "Development of an Organizational Hardiness construct: Examining configurations of Sensemaking, Organizational Identity, and Enactment." 2011. http://trace.tennessee.edu/utk_graddiss/1221.

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The purpose of this study is to develop the construct of organizational hardiness which is thought to distinguish organizations that thrive under conditions of turbulence and uncertainty from organizations that whither under these same conditions. This new construct is based on individual hardiness which is a constellation of personality dispositions that a large body of empirical work has suggested supports individual performance under conditions of turbulence and uncertainty. Paralleling the individual hardiness dispositions of challenge, commitment, and control, organizational hardiness is posited to consist of the organizational level constructs of sensemaking, organizational identification, and enactment. The development of organizational hardiness is supported by literature reviews of individual hardiness, organizational stress, sensemaking, organizational identification, and enactment. To support the theoretical development of this construct, this study includes a content analysis of the CEO letters to shareholders for the 20 largest commercial banks in the United States during the years 2000-2009. Using generalized least squares estimation techniques, the current study demonstrates a positive relationship between organizational hardiness, sensemaking, organizational identification, and enactment and multiple measures of organizational performance. Furthermore, organizations demonstrating higher levels of organizational hardiness demonstrate higher levels of organizational performance on three out of four measures. The study concludes with a discussion of theoretical and managerial implications concerning the development of this new construct.

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Boukrach, Ilias, and Erica Karlberg. "Family firms challenged by crisis : A multi cased study to identify strategies applied by Swedish family SMEs in order to cope with the Covid-19 crisis." Thesis, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53135.

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Background: The Covid-19 crisis has caused limitations that have led to some serious economic consequences around the world. The crisis that is still ongoing has created a complex situation for most economic actors. Every firm has been affected by the crisis in one way or another including family firms, that play a vital role in the global economy. The majority of family firms are family small and medium-sized enterprises (SME), that occupy an enormous proportion of the economy. Considering the evident role of family SMEs, the crisis situation calls with urgency to investigate strategic measures that family SMEs apply in order to survive. Different from all other countries, the Swedish government has implemented the most unorthodox and relaxed restrictions in the world. This created a unique business environment for Swedish firms to operate in. Family SMEs generate 60 percent of value to the non-financial economy, and 65 percent of employment in Sweden. The crucial economical role of family SMEs in Sweden in combination with the unique restrictions, has triggered the urgency to investigate the strategic measures that Swedish family SMEs apply to adapt. Purpose & method: This study aimed to find an answer to the question of what strategic measures are applied by Swedish family SMEs in order to cope with the Covid-19 crisis. This study was executed by conducting qualitative research. 12 semi-structured interviews were conducted with 7 Swedish family SMEs from the construction, design, building, manufacturing, education and sports industries. The collected data was then sorted and analyzed systematically to generate knowledge, and draw upon conclusions that answer the research question of the study. Conclusions: The findings showed that Swedish family SMEs use a different set of strategic measures in order to cope with the crisis. This study identified five strategic measure combinations which are: three cases of persevering + innovation, 1 case of retrenchment + innovation, 1 case of retrenchment + persevering, one case of retrenchment + persevering + innovation, and one case of pure persevering. It was found that the use of the strategic measures depends on five decisive factors namely, the impact of the crisis on the firms, the industry of the firms, the unique governmental restrictions, the preparedness of the firms for crisis and the development of the strategic measures through time. One interesting result was that all the firms in the sample have benefited financially from the crisis in the long-run, despite the challenges regarding supply chain disruptions.

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Girão, Lia Dias Sousa. "(In)consistências na identidade de uma marca corporativa: o caso de um grupo de lojas de retalho." Master's thesis, 2019. http://hdl.handle.net/1822/64574.

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Dissertação de mestrado em Marketing e Estratégia
No mercado de retalho atual a alta competitividade faz com que as empresas busquem diferenciar-se cada vez mais, desejando fidelizar os consumidores e ter uma performance de vendas sempre melhor no ambiente em que estão inseridas. Uma das principais ferramentas para alcançar essa diferenciação é a construção de uma identidade de marca forte. É a identidade que dá uma direção, um propósito e um significado à marca. Ela norteia as ações empresariais e financeiras, define os objetivos mercadológicos e comunicacionais e transmite, por meio de seus símbolos, um sentido e um conceito. Esta dissertação, de carácter qualitativo e exploratório, tem como propósito descrever como as consistências e inconsistências na identidade de uma marca corporativa, mais especificamente do grupo retalhista Casas Girão, podem influenciar na gestão e no comportamento da empresa. Pretende-se apresentar o conceito de marca e de identidade de marca e o contexto da gestão familiar em que a empresa está inserida e avaliar, por meio de pesquisa exploratória, de que forma a gestão está a ser conduzida com base na identidade corporativa. Para alcançar o objetivo deste trabalho, 12 entrevistas em profundidade foram coletadas com profissionais de três níveis hierárquicos da empresa, além de ter-se contado com dados secundários e observação participante. Em síntese, as conclusões extraídas deste trabalho mostram que, apesar da falta de estruturas formais de construção da identidade da marca, é possível transmitir os valores da identidade da corporação de maneira informal no dia a dia da corporação. Diante disso, a gestão poderia, no entanto, potencializar suas qualidades e evitar diversos atravancos advindos da condução informal de gestão com base na identidade da marca com a formalização dos processos e a busca de aplicá-los nos contextos empresarial e estratégico da empresa.
In today's retail market, the high competitiveness compels companies to seek differentiation for themselves in the aim to retain consumers and have better sales performance in the market they operate. One of the key tools for achieving this differentiation is building a strong brand identity. It is identity that gives direction, purpose and meaning to a brand. It guides business and financial actions, defines marketing and communication objectives, and conveys, through its symbols, a meaning and a concept. This dissertation, classified as qualitative and exploratory, aims to describe how the consistency and inconsistencies in the corporate brand identity, more specifically the retail group Casas Girão, can influence the management and the behavior of the company. It is intended to expose the concept of brand and brand identity and the context of family management in which the company is inserted and to evaluate, through exploratory research, how management is being conducted based on corporate identity. To reach the objective of this work, 12 in-depth interviews were collected with professionals from three hierarchical levels of the company, besides having secondary data and participant observation. In summary, the conclusions drawn from this paper show that, despite the lack of formal structures for building brand identity, it is possible to convey corporate identity values informally in the daily life of the corporation. Given this, management could, however, enhance its qualities and avoid various obstacles arising from the informal management based on brand identity with the formalization of processes and the search to apply them in the executive, financial and strategic contexts of the company.

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Dissertations / Theses on the topic 'Identity management strategies'

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