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1

Kolenik, Tina. "Organic entities, costume, human body and neo-liberalism." Studies in Costume & Performance 6, no. 1 (June 1, 2021): 105–16. http://dx.doi.org/10.1386/scp_00038_1.

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This visual essay presents four of the author’s artistic projects, which respond to prevailing eastern European neo-liberal conceptions of the human body and the subjects it produces. The first project is concerned with the use of human skin as an organic material donated by its ‘owner’ for the manufacture of a corset and belt, which become parts of a new costume. The second project explores the characteristic of the ‘ideal’ neo-liberal human subject by means of the costume produced by manipulating the author’s own blood. The third project highlights the cultural norm according to which one is expected to present oneself to the known and especially unknown others in line with the dominant standards of feminine beauty ‐ erotically attractive, healthy, youthful and slim. The fourth project focuses on the almost obsessive endeavour to preserve or rather achieve ‘the perfect skin’, as evident in countless beauty advertisements and artificially ‘optimized’ selfies.
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Daigle, Christine. "Can Existentialism Be a Posthumanism?" Philosophy Today 64, no. 3 (2020): 763–80. http://dx.doi.org/10.5840/philtoday2020109358.

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In this article, I demonstrate that Simone de Beauvoir’s philosophy represents a first major step toward a rejection of the humanist subject and therefore was influential for the development of contemporary posthumanist material feminism. Specifically, her unprecedented attention to embodiment and biology, in The Second Sex and other works, as well as her notion of ambiguity, serve to challenge the humanist subject. While I am not claiming that Beauvoir was a posthumanist or material feminist thinker avant la lettre, I show that she is an important precursor to some of their key ideas. Indeed, her thinking about the body, sex, gender, and the importance of embodiment and situation constitutes a challenge to the subject of humanism, thereby opening up a path for thinkers that follow to push Beauvoir’s critique and articulate a posthumanism that does away with the subject of humanism.
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Parker, Barbara. "Consuming health, negotiating risk, "eating right"." Critical Dietetics 5, no. 1 (May 14, 2020): 45–57. http://dx.doi.org/10.32920/cd.v5i1.1336.

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In the health-risk society, food choice is framed through public health nutrition and dietary risks which are produced through nutritionism and econutrition. Dietary guidelines recommend the consumption of functional foods to target bodily health (Scrinis 2013; Mudry 2010), whereas ecological nutrition pushes sustainable diets for planetary health (Mason & Lang 2017; Friedberg, 2016). These healthy eating discourses construct dietary food risks and reorient ideas about what constitutes good food and eating right. This paper explores how food risk discourses extend the moralizing of healthism through emerging public health nutrition discourses and the ‘new public health.’ I suggest that in considering what constitutes eating right, dietary health risks extend individual responsibility for bodily health to increasing responsibility for the health of our environment or ecosystems, exercised as choice over the foods one chooses to eat. The feminine-citizen-subject is particularly targeted because as Moore (2010) contends, hegemonic femininity is constructed through beliefs about health and the healthy body. Thinking through feminist intersectionality (Crenshaw, 1991) however, I draw attention to the limits of choice and individualized approaches to managing food risk given the structural constraints of food and health.
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Betterton, Rosemary. "Promising Monsters: Pregnant Bodies, Artistic Subjectivity, and Maternal Imagination." Hypatia 21, no. 1 (2006): 80–100. http://dx.doi.org/10.1111/j.1527-2001.2006.tb00966.x.

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This paper engages with theories of the monstrous maternal in feminist philosophy to explore how examples of visual art practice by Susan Hiller, Marc Quinn, Alison Lapper, Tracey Emin, and Cindy Sherman disrupt maternal ideals in visual culture through differently imagined body schema. By examining instances of the pregnant body represented in relation to maternal subjectivity, disability, abortion, and “prosthetic” pregnancy, it asks whether the “monstrous” can offer different kinds of figurations of the maternal that acknowledge the agency and potential power of the pregnant subject.
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Cwynar-Horta, Jessica. "The Commodification of the Body Positive Movement on Instagram." Stream: Interdisciplinary Journal of Communication 8, no. 2 (December 31, 2016): 36–56. http://dx.doi.org/10.21810/strm.v8i2.203.

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Since 2012 there has been a heightened presence of the body positive movement on Instagram. Women who occupy non-normative bodies use the platform to post selfies to challenge dominant ideals of feminine beauty, including the demands to produce smooth skin, adhere to body size norms, and avoid bodily fluids. This has been accompanied by a barrage of media outlets advising their readers on the top body positive accounts they need in their life to boost their body confidence, and how to be body positive on Instagram for more self-love (Irish Examiner, 2016; Burke 2015; Vino, 2015; O'Reilly, 2016). News media circulated articles across social media platforms with stories heralding women who, through the use of selfies, open up about their experiences with eating disorders, shut body shamers down, challenge "bikini body" myths, and confront expectations directed at women's post-pregnancy bodies. Women who share the same experiences of and frustration with dominant ideals of femininity have identified with and participated in this movement through the use of body-positive hash tags, captions, and subject matter. However, as the popularity of the body positive movement and the influence of advocates grew, corporations began commoditizing the body positive advocates and using their influence to push products, capitalizing off of the movement. During the commodification process, the body positive advocates lose sight of their purpose and reproduce dominant capitalist ideologies, objectify their own bodies, and accept beauty modification practices.
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6

Hillyard, Paddy, and Sophie Watson. "Postmodern Social Policy: A Contradiction in Terms?" Journal of Social Policy 25, no. 3 (July 1996): 321–46. http://dx.doi.org/10.1017/s0047279400023631.

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AbstractThe aim of this article is to present a less negative and more rounded analysis of the potential contribution of postmodernism to social policy than that presented by Taylor-Gooby (1994) in this journal entitled ‘Postmodernism: A Great Leap Backwards?’. It covers four major themes. First, it examines Foucault's ideas on power/knowledge, the body, discipline and surveillance. Second, the article explores the connections between feminism, postmodernism and social policy. Third, it analyses theories of the poststructural state. Fourth, it considers a neglected topic in the subject of space and assesses the contribution of postmodern discourses of spatiality and their relevance to social policy. The article acknowledges the contradiction arising from post-modernism's critique of meta-theory and mainstream social policy's commitment to universalism, but concludes that the answer does not lie in the universal rejection of postmodernism but in the use of the ideas and insights to move the discipline in new directions.
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Smith, Michelle J., and Jane Nicholas. "Soft Rejuvenation: Cosmetics, Idealized White Femininity, and Young Women’s Bodies, 1880–1930." Journal of Social History 53, no. 4 (2020): 906–21. http://dx.doi.org/10.1093/jsh/shz036.

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Abstract In this article we draw together the histories of rejuvenation and cosmetic use in order to examine discourses of “soft rejuvenation” in the late nineteenth and early twentieth centuries. While rejuvenation has typically been considered in relation to transnational medicalized attempts to restore youthful vitality and virility, we suggest that the logic of rejuvenation was feminized through the promotion of cosmetic and daily self-care regimens in this period. Drawing on material from British, American, and Canadian contexts relating to beauty and hygiene, we suggest that daily practices of caring for and disciplining the white female body, especially through cosmetic use, were legitimated, in part, using the rhetoric of rejuvenation. The article considers how the transnational, the modern, and the propagation of whiteness in the early twentieth century were mobilized in these ideas of how daily bodily work could preserve the (white) youthful face and body, which was understood to embody health and vigor. This discourse was significant for young women, who were subject to male control over their bodies as they began to be employed in nontraditional workplaces; however, we also argue that these cosmetic practices can be understood as a component of girls’ and women’s own self-fashioning of modern identities.
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Litzén, Sara. "Wilful Girliness." lambda nordica 23, no. 3-4 (March 27, 2019): 73–94. http://dx.doi.org/10.34041/ln.v23.551.

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Through qualitative interviews with eleven people who have investments in girliness, feminism, and fashion, the article centres around the concept of “wilful girliness,” understood as a constructed phenomenon, which focuses on ideas about girliness in relation to consciousness, and in relation to empowerment. This approach to the subject is proposed as a way of moving away from rooting (dis)empowerment within a person’s body, and towards seeing and acknowledging the embodiment of a (feministic) conscious girliness as a historical construction rather than a personal quality. It argues that a wilful girliness is temporarily stabilised through a set of contingent exclusions and should be understood as a consistent site of contest, an active process without origin and end, that takes shape within a specific context, deeply entangled and inseparable from existing power structures. The article highlights the importance of acknowledging the body and its abilities as a crucial starting point in the conditional activity of the negotiation of wilful girliness. It goes on and untangles the responsibility of embodying this fluctuating construction from the girly individual. The article concludes by suggesting the importance of interrogating the mere fact that a wilful girliness is sought after and used as a dominant reference point and criteria in regard to girliness per se and calls for a more varied understanding of girliness.
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Maskalan, Ana. "Sporting the glass jaw." Synthesis philosophica 34, no. 2 (December 20, 2019): 285–300. http://dx.doi.org/10.21464/sp34204.

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Sport is still understood as a traditional bastion of masculinity that exalts physical qualities such as strength and speed, and psychological traits such as aggression and perseverance, deeming women’s participation undesirable and unnecessary. Nevertheless, women for decades, in strict separation from men or within so-called “women’s sports”, were achieving results worthy of the attention of even the fiercest sceptics. Because of its nature founded in physicality, sport is still relatively seldom the area of political struggle for gender equality, although female athletes have occasionally done more for positive outcomes of that struggle than is acknowledged. In this paper, I discuss the ambivalent nature of sport contributing, on the one hand, to the essentialisation of genders in their differences and the petrification of power relations between them, and containing, on the other, indications of destruction or at least of corruption of the traditional, hierarchically established gender norms. The paper consists of four parts. In the first introductory part, I explain the reasons for concentrating my discussion on formalised competitive sports and approaches I am using. While emphasising the biopolitical aspects of the subject, I start my analysis with the description of a proclaimed guiding principles of contemporary sports contained in the spirit of Olympism. In the second part, I discuss the ontology of sport contained in the ideas of the founder of the modern Olympic Games Baron Pierre de Coubertin and the consequential factors influencing women ‘s participation in sports. These range from the perception of women’s allegedly debilitating physical and psychological traits, through hypersexualisation of female athletes’ body, or the attitude that it is not feminine enough, to the accusations that female athletes harm their health jeopardising, for example, the basic feminine duty – that of motherhood. In the third part, I put de Coubertin’s arguments in the contemporary context emphasising the relevance the concept of hegemonic masculinity has on the contemporary understanding of masculinity and the role of sport in maintaining it. In the last, fourth part, I discuss emancipatory aspects of sports, concluding on their ability to disrupt both essentialised femininity and essentialised masculinity.
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Kuiper, Yme B. "Tolstoyans on a Mountain: From New Practices of Asceticism to the Deconstruction of the Myths of Monte Verità." Journal of Religion in Europe 6, no. 4 (2013): 464–81. http://dx.doi.org/10.1163/18748929-00604007.

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The decades before the Great War were a period of exciting cultural creativity and great social upheaval. Both men and women cultivated a great range of interests in ethical, feminist, mystical, spiritualist and sexual ideas and practices. Max Weber referred to this diversity as a ‘department store for worldviews’. Recent historiography has dubbed this period ‘the age of nervousness’ or ‘the quest for purity’. New fascinations held many people in their thrall: the culture of the body and, more specifically, the Life Reform movement. Some felt inspired by their ethical hero Count Leo Tolstoy, the famous Russian writer and pacifist. Tolstoyan colonies based on his philosophy of back-to-nature simplicity were founded in several European countries. One of the places where Tolstoyans experimented with new practices of asceticism was the Monte Verità near Ascona, a village on the Lago Maggiore in the Swiss region of Ticino. This article deals with the transformation of this Tolstoyan colony into a nature cure sanatorium, inspired by ethical and aesthetic values. As a case study it addresses crucial, but ambivalent, aspects of modernity in the ‘natural’ life of nude sunbathing, vegetarian meals, walking barefoot, living in wooden light-and-air cabins and free love marriages. However, this microcosm of Belle Époque Europe has also been the subject of much mythification. The article argues that these forms of myth-making reveal different narratives and models of identification. Deconstruction of Monte Verità myths reveals their popularity as counter-culture narrative (discourse) in the historiography of the 1970s. During the last decade, a comparison between the elitist, artistic lifestyle experiments on Monte Verità and trends in our modern, mass culture (referring to ‘personal authenticity’ or to Foucault’s ‘technologies of the self’) seems to be gaining in influence.
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11

Ferreday, Debra. "Adapting Femininities." M/C Journal 10, no. 2 (May 1, 2007). http://dx.doi.org/10.5204/mcj.2645.

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“I realised some time ago that I am a showgirl. When I perform it is to show the girl, whereas some performers take the approach of caricaturing or ‘burlesquing’ the girl.” (Lola the Vamp) “Perhaps the most surprising idea of contemporary feminism is that women are female impersonators” (Tyler, 1) In recent years, femininity has been the subject of much debate in mainstream culture, as well as in feminist theory. The recent moral panic over “size zero” bodies is only the latest example of the anxieties and tensions generated by a culture in which every part of the female body is subject to endless surveillance and control. The backlash against the women’s movement of the late 20th century has seen the mainstreaming of high femininity on an unprecedented scale. The range of practices now expected of middle-class women, including cosmetic surgery, dieting, fake tanning, manicures, pedicures, and waxing (including pubic waxing) is staggering. Little wonder, then, that femininity has often been imagined as oppressive labour, as work. If women were to attempt to produce the ideal femininities promoted by women’s magazines in the UK, USA and Australia, there would be little time in the day—let alone money—for anything else. The work of femininity hence becomes the work of adapting oneself to a current set of social norms, a work of adaptation and adjustment that must remain invisible. The goal is to look natural while constantly labouring away in private to maintain the façade. Alongside this feminine ideal, a subculture has grown up that also promotes the production of an elaborately feminine identity, but in very different ways. The new burlesque is a subculture that began in club nights in London and New York, has since extended to a network of performers and fans, and has become a highly active community on the Internet as well as in offline cultural spaces. In these spaces, performers and audiences alike reproduce striptease performances, as well as vintage dress and styles. Performers draw on their own knowledge of the history of burlesque to create acts that may invoke late 19th-century vaudeville, the supper clubs of pre-war Germany, or 1950s pinups. However the audience for these performances is as likely to consist of women and gay men as the heterosexual men who comprise the traditional audience for such shows. The striptease star Dita von Teese, with her trademark jet-black hair, pale skin, red lips and tiny 16-inch corseted waist, has become the most visible symbol of the new burlesque community. However, the new burlesque “look” can be seen across a web of media sites: in film, beginning with Moulin Rouge (Baz Luhrmann, 2001), and more recently in The Notorious Bettie Paige (Mary Harron, 2005), as well as in mainstream movies like Mrs Henderson Presents (Stephen Frears, 2005); in novels (such as Louise Welsh’s The Bullet Trick); in popular music, such as the iconography of Kylie Minogue’s Showgirl tour and the stage persona of Alison Goldfrapp; and in high fashion through the work of Vivienne Westwood and Roland Mouret. Since the debut in the late 1990’s of von Teese’s most famous act, in which she dances in a giant martini glass, the new burlesque has arisen in popular culture as a counterpoint to the thin, bronzed, blonde ideal of femininity that has otherwise dominated popular culture in the West. The OED defines burlesque as “a comically exaggerated imitation, especially in a literary or dramatic work; a parody.” In this article, I want to think about the new burlesque in precisely this way: as a parody of feminine identity that, by making visible the work involved in producing feminine identity, precisely resists mainstream notions of feminine beauty. As Lola the Vamp points out in the quotation that opens this article, new burlesque is about “caricaturing or burlesquing the girl”, but also about “showing the girl”, not only in the literal sense of revealing the body at the end of the striptease performance, but in dramatising and making visible an attachment to feminine identity. For members of the new burlesque community, I want to suggest, femininity is experienced as an identity position that is lived as authentic. This makes new burlesque a potentially fruitful site in which to think through the questions of whether femininity can be adapted, and what challenges such adaptations might pose, not only for mainstream culture, but for feminist theory. As I have stated, feminist responses to mainstream femininity have emphasised that femininity is work; that is, that feminine identities do not emerge naturally from certain bodies, but rather have to be made. This is necessary in order to resist the powerful cultural discourses through which gender identities are normalised. This model sees femininity as additive, as something that is superimposed on some mystical “authentic” self which cries out to be liberated from the artificially imposed constraints of high heels, makeup and restrictive clothing. This model of femininity is summed up by Naomi Wolf’s famous statement, in The Beauty Myth, that “femininity is code for femaleness plus whatever society happens to be selling” (Wolf, 177; emphasis added). However, a potential problem with such a view of gender identity is that it tends to reproduce essentialist notions of identity. The focus on femininity as a process through which bodies are adapted to social norms suggests that there is an unmarked self that precedes adaptation. Sabina Sawhney provides a summary and critique of this position: Feminism seems to be relying on the notion that the authentic identity of woman would be revealed once the drag is removed. That is to say, when her various “clothes”—racial, ethnic, hetero/homosexual, class textured—are removed, the real, genuine woman would appear whose identity would pose no puzzles. But surely that is a dangerous assumption, for it not only prioritises certain forms of identity formation over others, but also essentialises a sexual or gendered identity as already known in advance. (5) As Sawhney suggests here, to see femininity only in terms of oppressive labour is implicitly essentialist, since it suggests the existence of a primary, authentic “femaleness”. Femininity consists of consumer “stuff” which is superimposed onto unproblematically female bodies. Sawhney is right, here, to compare femininity to drag: however, female and male femininities are read very differently in this account. Drag and cross-dressing are decried as deliberate (male) parodies of “women” (and it is interesting to note that parodies of femininity are inevitably misread as parodies of women, as though the two were the same). However, those women who engage in feminine identity practices are to be pitied, not blamed, or at least not explicitly. Femininity, the compulsion to adapt oneself to incorporate “whatever society is selling”, is articulated in terms of “social pressure”, as a miserable duty over which women have no control. As Samantha Holland argues, the danger is that women become positioned as “mindless consumers, in thrall to the power of media images” (10). Resisting the adaptations demanded by femininity thus becomes a way of resisting mindlessness, particularly through resisting excessive consumption. This anxiety about female excess is echoed in some of the press coverage of the burlesque scene. For example, an article in the British Sunday paper The Observer takes a sceptical position on some performers’ claims that their work is feminist, wondering whether the “fairy dust of irony really strips burlesque of any political dubiousness” (O’Connell, 4), while an article on a feminist Website argues that the movement “can still be interpreted as a form of exploitation of women’s bodies,” (DiNardo, 1), which rather suggests that it is the purpose of feminism to try and interpret all manifestations of femininity in this way: as if the writer is suggesting that feminism itself were a system for curbing feminine excess. This is not to deny that the new burlesque, like more mainstream forms of femininity, involves work. Indeed, a reading of online burlesque communities suggests that it is precisely the labour of femininity that is a source of pleasure. Many books and Websites associated with this movement offer lessons in stage performance; however, these real and virtual classes are not limited to those who wish to perform. In this subculture, much of the pleasure derives from a sense of community between performer and audience, a sense which derives mainly from the adaptation of a specific retro or vintage feminine identity. Miss Indigo Blue’s Academy offers courses in the more theatrical aspects of burlesque, such as stripping techniques, but also in subjects such as “makeup and wig tricks” and “walking in heels” (Miss Indigo Blue’s Academy of Burlesque). Burlesque, like cross-dressing suggests that femininity needs to be learnt: and learning femininity, in this sense, also involves unlearning whatever “one [usually restrictive] size fits all” forms of femininity are currently being sold by the fashion and beauty industries. In contrast to this normative model, the online accounts of burlesque fans and performers reveal an intense pleasure in creating and adapting new feminine identities within a subculture, through a “DIY” approach to femininity. This insistence on doing it yourself is important, since it is through the process of reclaiming vintage styles of clothing, hair and makeup that real adaptation takes place. Whereas mainstream femininity is positioned as empty consumption, and as a source of anxiety, burlesque is aligned with recycling, thrift shopping and the revival of traditional crafts such as knitting and weaving. This is most visible in magazines and Websites such as Bust magazine. This magazine, which launched in the early 1990s, was an early forerunner of the burlesque revival with its use of visual imagery taken from 1950s women’s magazines alongside pinups of the same era. The Website has been selling Bettie Page merchandise for some time alongside its popular Stitch n’ Bitch knitting books, and also hosts discussions on feminism, craft and “kitsch and make-up” (Bust). In the accounts cited above, femininity is clearly not imagined through an imperative to conform to social norms: instead, the practice of recovering and re-creating vintage looks is constructed as a pleasurable leisure activity that brings with it a sense of achievement and of engagement with a wider community. The appeal of burlesque, therefore, is not limited to a fetishistic preference for the trappings of burlesque or retro femininity: it is also defined by what it is not. Online discussions reveal a sense of dissatisfaction with more culturally visible forms of femininity promoted by celebrity culture and women’s magazines. Particular irritants include the low-maintenance look, skinniness, lip gloss, highlighted and layered hair, fake tan and, perhaps unexpectedly, jeans. These are seen as emblematic of precisely stereotypical and homogenising notions of feminine identity, as one post points out: “Dita VT particularly stands out in this day and age where it seems that the mysterious Blondifier and her evil twin, the Creosoter, get to every female celeb at some point.” (Bust Lounge, posted on Oct 17 2006, 3.32 am) Another reason for the appeal of New Burlesque is that it does not privilege slenderness: as another post says “i think i like that the women have natural bodies in some way” (Bust Lounge, posted on Oct 8 2006, 7:34 pm), and it is clear that the labour associated with this form of femininity consists of adorning the body for display in a way that opposes the dominant model of constructing “natural” beauty through invisible forms of labour. Burlesque performers might therefore be seen as feminist theorists, whose construction of a feminine image against normative forms of femininity dramatises precisely those issues of embodiment and identity that concern feminist theory. This open display and celebration of feminine identity practices, for example, makes visible Elizabeth Grosz’s argument, in Volatile Bodies, that all bodies are inscribed with culture, even when they are naked. A good example of this is the British performer Immodesty Blaize, who has been celebrated in the British press for presenting an ideal of beauty that challenges the cultural predominance of size zero bodies: a press cutting on her Website shows her appearance on the cover of the Sunday Times Style magazine for 23 April 2006, under the heading “More Is More: One Girl’s Sexy Journey as a Size 18” (Immodesty Blaize). However, this is not to suggest that her version of femininity is simply concerned with rejecting practices such as diet and exercise: alongside the press images of Immodesty in ornate stage costumes, there is also an account of the rigorous training her act involves. In other words, the practices involved in constructing this version of femininity entail bringing together accounts of multiple identity practices, often in surprising ways that resist conforming to any single ideal of femininity: while both the athletic body and the sexualised size 18 body may both be seen as sites of resistance to the culturally dominant slender body, it is unusual for one performer’s image to draw on both simultaneously as Blaize does. This dramatisation of the work involved in shaping the body can also be seen in the use of corsets by performers like von Teese, whose extremely tiny waist is a key aspect of her image. Although this may be read on one hand as a performance of conformity to feminine ideals of slimness, the public flaunting of the corset (which is after all a garment originally designed to be concealed beneath clothing) again makes visible the practices and technologies through which femininity is constructed. The DIY approach to femininity is central to the imperative to resist incorporation by mainstream culture. Dita von Teese makes this point in a press interview, in which she stresses the impossibility of working with stylists: “the one time I hired a stylist, they picked up a pair of my 1940’s shoes and said, these would look really cute with jeans. I immediately said, you’re out of here” (West, 10). With its constant dramatisation and adaptation of femininity, then, I would argue that burlesque precisely carries out the work which Grosz says is imperative for feminist theory, of problematising the notion of the body as a “blank, passive page” (156). If some feminist readings of femininity have failed to account for the multiplicity and diversity of feminine identity performances, it is perhaps surprising that this is also true of feminist research that has engaged with queer theory, especially theories of drag. As Carol-Ann Tyler notes, feminist critiques of drag performances have tended to read drag performances as a hostile parody of women themselves (60). I would argue that this view of drag as a parody of women is problematic, in that it reproduces an essentialist model in which women and femininity are one and the same. What I want to suggest is that it is possible to read drag in continuum with other performances, such as burlesque, as an often affectionate parody of femininity; one which allows female as well as male performers to think through the complex and often contradictory pleasures and anxieties that are at stake in performing feminine identities. In practice, some accounts of burlesque do see burlesque as a kind of drag performance, but they reveal that anxiety is not alleviated but heightened when the drag performer is biologically female. While drag is performed by male bodies, and hence potentially from a position of power, a female performer is held to be both complicit with patriarchal power, and herself powerless: the performance thus emanates from a doubly powerless position. Because femininity is imagined as a property of “women”, to parody femininity is to parody oneself and is hence open to being read as a performance of self-hatred. At best, the performer is herself held to occupy a position of middle class privilege, and hence to have access to what O’Connell, in the Observer article, calls “the fairy dust of irony” (4). For O’Connell however the performer uses this privilege to celebrate a normative, “politically dubious” form of femininity. In this reading, which positions itself as feminist, any potential for irony is lost, and burlesque is seen as unproblematically reproducing an oppressive model of feminine identities and roles. The Websites I have cited are aware of the potential power of burlesque as parody, but as a parody of femininity which attempts to work with the tensions inherent in feminine identity: its pleasures as well as its constraints and absurdities. Such a thinking-through of femininity is not the sole preserve of the male drag performer. Indeed, my current research on drag is engaged with the work of self-proclaimed female drag queens, also known as “bio queens” or “faux queens”: recently, Ana Matronic of the Scissor Sisters has spoken of her early experiences as a performer in a San Francisco drag show, where there is an annual faux-queen beauty pageant (Barber, 1). I would argue that there is a continuity between these performers and participants in the burlesque scene who may be conflicted about their relationship to “feminism” but are highly aware of the possibilities offered by this sense of parody, which is often articulated through an invocation of queer politics. Queer politics is often explicitly on the agenda in burlesque performance spaces; however the term “queer” is used not only to refer to performances that take place in queer spaces or for a lesbian audience, but to the more general way in which the very idea of women parodying femininity works to queer both feminist and popular notions of femininity that equate it with passivity, with false consciousness. While burlesque does celebrate extreme femininities, it does so in a highly self-aware and parodic manner which works to critique and denaturalise more normalised forms of femininity. It does so partly by engaging with a queer agenda (for example Miss Indigo’s Academy of Burlesque hosts lectures on queer politics and feminism alongside makeup classes and stripping lessons). New Burlesque stage performers use 19th- and 20th-century ideals of femininity to parody contemporary feminine ideals, and this satirical element is carried through in the audience and in the wider community. In burlesque, femininity is reclaimed as an identity precisely through aligning an excessive form of femininity with feminism and queer theory. This model of burlesque as queer parody of femininity draws out the connections as well as the discontinuities between male and female “alternative” femininities, a potentially powerful connectivity that is suggested by Judith Butler’s work and that disrupts the notion that femininity is always imposed on women through consumer culture. It is possible, then, to open up Butler’s writing on drag in order to make explicit this continuity between male and female parodies of femininity. Writing of the need to distinguish between truly subversive parody, and that which is likely to be incorporated, Butler explains: Parody by itself is not subversive, and there must be a way to understand what makes certain kinds of parodic repetitions effectively disruptive, truly troubling, and which repetitions become domesticated and recirculated as instruments of cultural hegemony (Gender Trouble, 177). The problem with this is that femininity, as performed by biologically female subjects, is still positioned as other, as that which presents itself as natural, but is destabilised by more subversive gender performances, such as male drag, that reveal it as performative. The moment of judgment, when we as queer theorists decide which performances are truly subversive and which are not, is divisive: having drawn out the continuity between male and female performances of femininity, it reinstates the dualistic order in which women are positioned as lacking agency. If a practice is ultimately incorporated by consumer culture, this does not necessarily mean that it is not troubling or politically interesting. Such a reductive and pessimistic reading produces “the popular” as a bad object in a way that reproduces precisely the hegemonic discourse it is trying to disrupt. In this model, very few practices, including drag, could be held to be subversive at all. What is missing from Butler’s account is an awareness of the complex and multiple forms of pleasure and desire that characterise women’s attachment to feminine identities. I would argue that she opens up a potentially exhilarating possibility that has significant implications for feminist understandings of feminine identity in that it allows for an understanding of the ways in which female performers actively construct, rework and critique feminine identity, but that this possibility is closed down through the implication that only male drag performances are “truly troubling” (Gender Trouble, 177). By allowing female performers to ”parody the girl”, I am suggesting that burlesque potentially allows for an understanding in which female performances of femininity may, like drag, also be “truly troubling” (Butler, Gender Trouble, 177). Like drag, they require the audience both to reflect on the ways in which femininity is performatively constructed within the constraints of a normative, gendered culture, but also do justice to the extent to which feminine identity may be experienced as a source of pleasure. Striptease, in which feminine identity is constructed precisely through painstakingly creating a look whose layers are then stripped away in a stylised performance of feminine gesture, powerfully dramatises the historic tension between feminism and femininity. Indeed, the labour involved in burlesque performances can be adapted and adopted as feminist theoretical performances that speak back to hegemonic ideals of beauty, to feminism, and to queer theory. References Barber, Lynn. “Life’s a Drag”. The Guardian 26 Nov. 2006, 10. Bust Lounge. 8 Mar. 2007 http://www.bust.com/>. Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. London and New York: Routledge, 1990. ———. Undoing Gender. London and New York: Routledge, 2004 DiNardo, Kelly. “Burlesque Comeback Tries to Dance with Feminism.” Women’s E-News 2004. 1 Mar. 2007 http://www.womensenews.org/article.cfm/dyn/aid/2099>. Dita von Teese. 8 Mar. 2007 http://www.dita.net>. Grosz, Elizabeth. Volatile Bodies: Towards a New Corporeal Feminism. Bloomington: Indiana UP, 1994. Holland, Samantha. Alternative Femininities. London: Berg, 2004. Immodesty Blaize. 10 Apr. 2007 http://www.immodestyblaize.com/collage2.html>. Lola the Vamp. 8 Mar. 2006 http://www.lolathevamp.net>. Miss Indigo Blue’s Academy of Burlesque. 8 Mar. 2007 http://www.academyofburlesque.com>. O’Connell, Dee. “Tassels Will Be Worn.” The Observer 28 Sep. 2003, 4. Sawhney, Sabina. “Feminism and Hybridity Round Table.” Surfaces 7 (2006): 113. Tyler, Carol Ann. Female Impersonation. London and New York: Routledge, 2003. West, Naomi. “Art of the Teese.” Daily Telegraph online edition 6 Mar. 2006: 10. 1 Mar. 2007 http://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2006/03/06/efdita04.xml>. Wolf, Naomi. The Beauty Myth. London: Chatto and Windus, 1990. Citation reference for this article MLA Style Ferreday, Debra. "Adapting Femininities: The New Burlesque." M/C Journal 10.2 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0705/12-ferreday.php>. APA Style Ferreday, D. (May 2007) "Adapting Femininities: The New Burlesque," M/C Journal, 10(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0705/12-ferreday.php>.
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Kanai, Akane. "WhatShouldWeCallMe? Self-Branding, Individuality and Belonging in Youthful Femininities on Tumblr." M/C Journal 18, no. 1 (January 20, 2015). http://dx.doi.org/10.5204/mcj.936.

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As the use of social networks becomes increasingly commonplace, scholars have observed that associated requirements arise relating to how one’s digital self is practised, worked on, and disseminated (Cover; Miller; Papacharissi). Since the earliest forms of online interaction, scholars have tracked the importance of the question of “realness” in identity and social groupings (Burkhalter; Donath; O’Brien). More recently, as people become more connected, connect-able and subject to peer (as well as corporate and government surveillance) (van Zoonen), digital media cultures have increasingly demanded the performance of authenticity as part of the work of belonging online (Banet-Weiser; Keller). Drawing on Banet-Weiser’s and Keller’s work in particular, “authenticity” is defined here as the quality of being considered consistently “true to oneself” in a way which is socially legitimated. I suggest, online, that this demand for authenticity is manifested through two poles of authenticity: authentic individuality and authentic belonging. In this paper, I discuss the interplay between authentic individuality and authentic belonging in (postfeminist) digital cultures, by using the case study of a set of meme blogs narrating youthful femininity on blogging social network Tumblr. This meme set, based on Tumblr blog “WhatShouldWeCallMe” (WSWCM), sets out a self-representative affective account of quotidian feminine experiences. In a set of six blogs of this meme set, including the “founder”, I consider the production of authenticities where the simultaneous importance of connection and imitative differentiation is foregrounded, tracking the way authenticity is practised in the founder and follower meme blogs. I contend that the WSWCM founder claims authentic individuality, producing itself through claims to originality, and pre-existing “best girlfriendship”. I then suggest that the follower meme blogs foreground authentic digital belonging, by exhibiting certain affective cultural literacies that demonstrate insider status in this intimate digital feminine public (Berlant). I surmise these strategies are used to manage the demands of tension between proving one’s true and individual self and the need to be recognised as belonging through commonality. The Authentic Self Brand and the Authentic Insider I suggest that one expression of authentic individuality can be found in the increasingly prevalent practice of self-branding in digital cultures on social network sites (Banet-Weiser). In what Banet-Weiser calls “the authentic self-brand”, one sets up a simultaneous relationship to oneself, and a relationship between oneself and one’s audience. This double relationship is one of “innovation, production, and consumption [of the self], charged with ideally producing a unique, ‘authentic’ self” (73) for others. The self-social relationship offered by the authentic self-brand dovetails with what scholars identify as a postfeminist media landscape in the West (Gill; McRobbie; Negra). Postfeminist narratives promote highly commercial paradigms of self-surveillance, self-regulation and self-improvement, particularly for young women (Gill, McRobbie), whereby one’s body, social practices and relationships are evaluated as part of the marketability of one’s self-brand (Banet-Weiser, Winch). In this marketised recasting of social relationships, one must treat oneself as a product to be invested in, and remain vigilantly aware of how one is perceived by an audience of potential “buyers”. Notably, postfeminism relies on the idea of a deep, inhering individuality to justify the injunction to marketise oneself (Gill). Following this logic, gendered practices which may improve one’s feminine “self-brand” such as attention to beauty practices and body shape, must be cast as for “oneself” and part of one’s “true desires”. This occurs in a landscape where it is widely presumed that feminism has done its work, and women are now “free” to perform femininity however they wish (Gill). In postfeminist digital cultures, proving one’s acts are done for one’s true self, not for others becomes crucial in demonstrating one’s feminine authenticity (Dobson, Individuality; Performative), even as one is aware of the social value of one’s profile or digital brand (Banet-Weiser, Ringrose and Barajas). Drawing on this body of work, I suggest that authentic individuality, performed through imperviousness to social influence, is the way in which these contradictions of the postfeminist self-brand are justified. At the same time, digital cultures can also be argued to offer “remix” spaces (Lessig) where the borrowing, imitation and adaptation of existing cultural artefacts demonstrates personally felt connections to wider social meanings. One common manifestation of this is the Internet “meme”, a unit of culture which relies on imitative adaptation and differentiation in its circulation (Shifman), which I discuss further in this article. Shifman illustrates the meme as a mode of interpretive connection with the example of YouTube meme “Leave Britney Alone”, which began with the founder meme video by actor Chris Crocker making an emotional plea that society leave singer Britney Spears in peace. Memes signal dominant social understandings of the original cultural unit: Shifman notes that with the “Leave Britney Alone” meme, the follower memes tended to mock Crocker’s perceived effeminacy, sexuality and excessiveness in their re-enactments of Crocker’s founder video. Authenticity in these forms of digital production might be argued to signify more about desires for legitimate or authentic belonging within digital publics as insiders, rather than proving a fundamental individuality. WhatShouldWeCallMe and Tumblr Remix Culture Tumblr is a relatively under-researched but rapidly growing blogging social network, documented at the end of 2014 as the social platform with the most growth in user numbers (Lunden). Tumblr is known as a promising hub of burgeoning visual youth cultures (Third and Hart), possibly due to its norms of anonymity and significant pop culture content of posts. Images are a dominant form of communication on the site, and most content on Tumblr is public. Notably, 70% of Tumblr traffic occurs internally through the repurposing and reblogging of posts in the “dashboard” area (the equivalent being the “newsfeed’ for Facebook), rather than from external sources (Walker). Tumblr users are able to follow each other, and like and reblog each other’s posts. However, direct comments on posts are not an available feature, unlike most “first wave” (Miller and Fink) blogging sites; if a user wishes to comment on a post, they can only do so when reblogging the post, which is then featured on their own blog. According to Tumblr founder David Karp, this feature discourages overly negative comments and flame wars because “if you’re going to be a jerk, you’re looking like a jerk in your own space” (Walker). These structures set up Tumblr as an ideal site for the production of memes as part of its remix culture, whilst still adhering to certain connective features of other social networks. To provide some context, the founder WSWCM blog boasted 50,000 new Tumblr followers in the month following its creation in 2012, with independent traffic reports logging the number of page views as one to two million per day (Casserly). Each post on the founder WSWCM is on average liked and reblogged by hundreds of other Tumblr users, but its significance, which I consider here, lies in the way that it has been taken up in a prolific variety of follower meme blogs. Interestingly, unlike “Leave Britney Alone”, the form of imitative differentiation here is keyed at speaking at a more self-representative level, rather than making a comment on or satirising the founder, suggesting a level of personal connection. Like “Leave Britney Alone”, the WSWCM meme set can be understood as a founder-based meme (Shifman), with one originating, successful meme text which then inspires many follower memes, which are usually less successful. The follower memes I consider here adapt the GIF-reaction format which is used to narrate everyday experiences of youthful femininity. Blog posts are produced by matching a GIF image to situations such as “when my boyfriend forgets to DVR the Voice” or “when I hear my frenemy got dumped by her boyfriend”. GIFs are moving photo files excerpting about three seconds of movement from popular culture ranging from film, television and YouTube videos. It must be stressed that the term “follower” does not necessarily connote a lack of originality. The imitation of the follower blogs is strategic: a deliberate, slight differentiation, which operates to set them apart, but still locates them within a youthful feminine public. The emergence of the WSWCM follower blogs is a dynamic one which, I suggest, has catalysed the founder to intensify its claims to legitimacy through authentic originality even as its funny and creative followers throw its uniqueness into question. The Founder Meme Blog: Best Friendship as Authenticity Practice One key way that the WSWCM founder makes claims to authenticity is through a “best girlfriendship”, which is also explicitly articulated as the driving force for the maintenance of the blog, rather than Tumblr followers or outside audiences. Whilst ads are hosted on the founder blog, it is explained that these are almost ancillary—“to pay the bills” of purchasing material to create the GIFs, pay for the site design, web-hosting fees, and other costs. The almost romantic figure of the female “best friend” features significantly, fitting with Winch’s claim that the female best friend becomes a new “soul mate”, beyond one’s (heterosexual) partner in postfeminist girlfriend culture. In this way, we see how certain social relationships become recognisable as authentic. The founder bloggers state in their FAQs: We are two best friends who met in college and now live on opposite coasts (of the United States). We used to send each other funny .gifs as a way of staying in touch, and decided to start a tumblr that both of us could check during the day. We thought we were just posting inside jokes, but are thrilled that other people find them as funny as we do. We never really intended for anyone else to see it. Whilst now, with potentially hundreds of thousands of followers, it is difficult to maintain that the blog is maintained solely as a means of keeping in contact, this long distance girlfriendship can be drawn on to establish the authenticity and social capital for the blog. The best friend is a productive space through which one can express one’s true, individual desires, free of others’ wishes and outside constraints. Many moments expressed in the original blog centre on (very funny) moments that are only shared with the best friend where one can really be “oneself”, such as “when my best friend and I stay in” (for a night in), or “when my best friend and I are DGAF in public” (“don’t give a fuck”). In the blog, the very exclusivity of the female best friend compared to other ambivalent relations with “other girls” and “guys”, can also be understood as a mechanism for carving out a space of feminine individuality. I suggest that this best girlfriendship should be understood as a permutation of the authentic self-brand, practised to achieve a form of authentic individuality. In Winch’s conception, postfeminist girlfriendship is about strategy rather than solidarity; girlfriendship becomes an “investment in the individual” as it is “essential in enabling feminine normativity” (2). This may be reflected in the way best friendship is mobilised as a brand for WSWCM. At its inception, WSWCM only used the “Minimalist” theme for its layout, a free theme offered by Tumblr, which is still visible in the formats of some of the meme blogs. Fig. 1A: “Screenshot of Minimalist Theme in follower blog.” Twodumbgirls.tumblr.com, 16 Feb. 2015.Fig. 1B: “Screenshot of Minimalist Theme in follower blog.” Whatshouldwecollegeme.tumblr.com, 16 Feb. 2015. However, in early 2014 the bloggers changed to a different header to distinguish their site. I suggest this can be understood as a response to establish originality and authenticity through a best friendship brand, in opposition to the other meme blogs, which had also adopted the founder theme. The WSWCM header features cartoonish depictions of the two bloggers, one in New York with the silhouette of skyscrapers behind her, and one on a beach with an open laptop, the blog visible on her screen. Fig. 2: “WhatShouldWeCallMe Header.” Whatshouldwecallme.tumblr.com, 17 Feb. 2015. This header clearly alludes to the fact that the bloggers are separated, in different places, but links them by depicting them as virtually identical. Somewhat similar to “Bratz” dolls, they are both represented with oversized heads, tiny bodies, long hair, and large eyes, with the only differences being that one is blonde with pale skin and blue eyes, the other brunette with tanned skin and green eyes. I suggest that what is striking about this cartoonish image is the way it fits into a commercial genre of representation of “girlfriends”. Further, whilst girlfriends are often positioned as differing, their differences are often positioned as complementary, to strengthen a united co-brand (Winch). The differences here are noticeably nominal, skin-deep—the slight variation in hair, eye and skin colour hint at “‘tantalising differences within a normative paradigm” (Winch 46). I am not suggesting here that the best friendship of the bloggers is artificial or purely commercial, but rather, that this production of digital best friendship coincides with strategies to achieve authentic individuality recognisable in postfeminist digital cultures. The best friend is thus crucial to the performance of authenticity in the original blog. It is important to note, however, that these practices exceed postfeminist self-branding in certain ways. Given that WSWCM has indeed inspired follower memes keyed in a self-representative register, this suggests possibilities of broader connection and a sense of intimacy through recognisability of shared femininity. From one form of insider practice—the WSWCM best girlfriendship—to another, other Tumblr bloggers through follower meme texts have also signalled their insider status, as young women able to narrate forms of feminine experience held out as representative and legitimate. The Follower Meme Blogs: Connective Differentiation In contrast to the founder’s production of authenticity through claims to originality, and through a relationship, which is held out as distinct from the desires to gain Internet followers, authenticity is practised differently in the follower memes. Authentic individuality is decentred; rather, the follower blogs appear to foreground the importance of authentic belonging. This becomes clear in the followers’ imitation of the founder in their positioning as similar, but slightly different. For example, in the blog WhatShouldBetchesCallMe, the blogging subject still narrates quotidian feminine trials and tribulations, but is much more knowingly confident and sassy; in WhatShouldWeCollegeMe, the blog focuses more on the experience of being at university than the founder meme. Shifman foregrounds the process of repackaging and imitation in the adaptation of memes; I suggest that what also must be considered in this meme set is connective differentiation, which repositions this repackaging as simultaneously a form of distancing and connection. Here, the connective differentiation of the follower blogs is a way of citing one’s knowledge and understanding of youthful feminine experience. By creating a self-representative, knowingly derivative but different follower blog in this meme set, this subsequent variation demonstrates one’s legitimate belonging in the feminine public sphere of WSWCM readership. I suggest Berlant’s conceptualisation of intimate publics is useful here in explaining how slight variations on an original theme play out in a culture in which authenticity is held up as essential. Berlant argues that women’s culture in the West, centrally shaped by relations to commodities, creates expectations of both normativity and commonality whereby the market claims to offer texts and objects which are true to women’s “particular core interests and desires” (5). This provides a “generic-but-unique” femininity (6) through which women can expect to be recognisable in this public. Arguably, what the memes opt into—through being recognised as derivative—is a form of recognition in an intimate feminine public. Thus, the follower memes adhere to these rules of recognisability in order to be seen. Recognition as belonging in this intimate public through social knowledge becomes more useful for the follower memes, which cannot rely on the status of originality of the founder meme. What this practice of discerning, connective differentiation may signal is a configuration of authenticity which manages the tension in demands of digital culture— signalling one’s individuality yet demonstrating one’s social embeddedness. As O’Brien (1998) notes in relation to early online social interaction, if one wants to be recognised and recognisable, one must draw on established social, cultural codes. Notably, many of the situations which are put forward in blog posts of the follower memes are not necessarily easily distinguishable in genre or content from the blog posts of the founder memes. Though the founder meme text places particular emphasis on best friendship, other forms of youthful, feminine (middle class) experience are recycled and re-adapted for circulation. Many of the situations which are put forward in the meme set, while creatively assembled, are ultimately generic so that they can be circulated on Tumblr to connect with others. Consequently, posts abound about social rituals of excessive drinking, struggling through university, and inadequacies in flirting technique. However, I note that these generic posts are still specific at the same time, requiring a highly discerning ability to capture and narrativise affective moments from diverse, miscellaneous pop culture material. The well-chosen GIF articulating one’s despondency as a single girl demonstrates a level of cultural and affective awareness of the semiotic intelligibility of the GIF, and the recognisable trials and tribulations of youthful feminine experience. Fig. 3: “When I’m depressed and have too much to drink.” 2ndhand-embarrassment.tumblr.com, 11 Feb. 2015. Thus, showing one’s specific knowledge of shared experience demonstrates an affective authenticity of connection and belonging. This authenticity works to prove one’s digital authority to micro-broadcast one’s life in a youthful feminine public, through showing one’s knowledge of the recognisable pitfalls, idiosyncrasies and experiences of being a young woman. I emphasise that it is this situated knowingness that comes through in the meme set in general, particularly in the follower memes. Given the generic nature of the content of posts across the meme set, the importance of “true” emotion is decentred—rather, what is vital is knowing which affective situations have the capacity to connect and be recognisable. Whilst the revelation of inner emotional truths have otherwise been considered key in the practice of authenticity in celebrity culture (Biressi and Nunn; Hesmondalgh and Baker), I propose that in the context in which this meme set is situated, this is not necessarily the most useful form of social currency. In these remix digital cultures, I suggest the interpretive premise of the digital audience is not that these products of remix literally speak to one’s experiences. Rather, remix cultures provide a means of demonstrating insider knowledge, which connects other insiders—a form of authentic belonging. Conclusion This paper has traced differing practices of feminine authenticity visible in the intersection of social network and remix cultures on Tumblr by examining the WSWCM meme set. I have suggested that the founder meme employs particular strategies of maintaining authentic individuality, such as resorting to the performance of an exclusive, “original” best girlfriendship brand. In contrast, the follower memes perform cultural and affective knowingness of youthful femininity, to assert their digital insider status—and right to belong. This meme set presents some productive questions through which to think through authenticity in digital cultures. Could striving for authentic belonging constitute one strategy of responding to a media-saturated culture, where authentic individuality is constantly elevated yet (perhaps) harder to achieve? These blogs demonstrate how the significance and practice of authenticity transforms in managing different configurations of social desires to belong, or be recognised as individual and original in (postfeminist) digital cultures. References Banet-Weiser, Sarah. Authentic TM. New York, NY: New York UP, 2012. Beer, David, and Roger Burrows. “Popular Culture, Digital Archives and the New Social Life of Data.” Theory, Culture & Society 30.4 (2013): 47–71. Berlant, Lauren Gail. The Female Complaint. Durham: Duke UP, 2008. Burkhalter, Byron. "Reading Race Online: Discovering Racial Identity in Usenet Discussions." Communities in Cyberspace. Eds. Marc A. Smith and Peter Kollock. London: Routledge, 1999. 59–74. Casserly, Meghan. “#Whatshouldwecallme Revealed: The 24-Year Old Law Students behind the New Tumblr Darling.” Forbes 29 Mar 2012: n.p. 23 Dec. 2014 ‹http://www.forbes.com/sites/meghancasserly/2012/03/29/whatshouldwecallme-revealed-24-year-old-law-students-tumblr-darling/›. Cover, Rob. “Performing and Undoing Identity Online: Social Networking, Identity Theories and the Incompatibility of Online Profiles and Friendship Regimes.” Convergence: The International Journal of Research into New Media Technologies 18.2 (2012): 177–93. Dobson, Amy Shields. “Performative Shamelessness on Young Women's Social Network Sites: Shielding the Self and Resisting Gender Melancholia.” Feminism & Psychology 24.1 (2013): 97–114. Dobson, Amy Shields. “'Individuality is Everything': 'Autonomous Femininity' in Myspace Mottos and Self–Descriptions.” Continuum 26.3 (2012): 371–83. Donath, Judith. "Identity and Deception in the Virtual Community." Communities in Cyberspace. Eds. Marc A. Smith and Peter Kollock. London: Routledge, 1999. 27–57. Fink, Marty, and Quinn Miller. “Trans Media Moments: Tumblr, 2011–2013.” Television & New Media 15.7 (2013): 611–26. Gill, Rosalind. Gender and the Media. Cambridge, UK: Polity, 2007. Hesmondhalgh, David, and Sarah Baker. Creative Labour. London: Routledge, 2011. Keller, Jessalynn Marie. “Fiercely Real?: Tyra Banks and the Making of New Media Celebrity.” Feminist Media Studies 14.1 (2012): 147–64. Lessig, Lawrence. Remix. New York: Penguin P, 2008. Lunden, Ingrid. “Tumblr Overtakes Instagram as Fastest-Growing Social Platform, Snapchat Is the Fastest-Growing App.” TechCrunch 25 Nov. 2014: n.p. 23 Dec. 2014 ‹http://techcrunch.com/2014/11/25/tumblr-overtakes-instagram-as-fastest-growing-social-platform-snapchat-is-the-fastest-growing-app/›. McRobbie, Angela. The Aftermath of Feminism. London: SAGE Publications, 2009. Miller, Vincent. Understanding Digital Culture. London: SAGE Publications, 2011. Negra, Diane. What a Girl Wants? Fantasising the Reclamation of Self in Postfeminism. London: Routledge, 2009. Nunn, Heather, and Anita Biressi. “'A Trust Betrayed': Celebrity and the Work Of Emotion.” Celebrity Studies 1.1 (2010): 49–64. O’Brien, Jodi. "Writing in the Body: Gender (Re)production in Online Interaction." Communities in Cyberspace. Eds. Marc A. Smith and Peter Kollock. London: Routledge, 1999. 75–103. Papacharissi, Zizi. A Networked Self. New York: Routledge, 2011. Ringrose, Jessica, and Katarina Eriksson Barajas. “Gendered Risks and Opportunities? Exploring Teen Girls’ Digitized Sexual Identities in Postfeminist Media Contexts.” International Journal of Media & Cultural Politics 7.2 (2011): 121–38. Shifman, Limor. Memes in Digital Culture. Cambridge, Massachusetts: MIT P, 2014. Van Doorn, Niels, Sally Wyatt, and Liesbet van Zoonen. “A Body of Text.” Feminist Media Studies 8.4 (2008): 357–74. Van Zoonen, Liesbet. “From Identity to Identification: Fixating the Fragmented Self.” Media, Culture & Society 35.1 (2013): 44­–51. Walker, Rob. “Can Tumblr’s™ David Karp Embrace Ads without Selling Out?” New York Times 12 July 2012: n.p. 23 Dec. 2014 ‹http://www.nytimes.com/2012/07/15/magazine/can-tumblrs-david-karp-embrace-ads-without-selling-out.html?pagewanted=all&_r=0›. Winch, Alison. Girlfriends and Postfeminist Sisterhood. Basingstoke: Palgrave Macmillan, 2013.
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Heise, Franka. ""I’m a Modern Bride": On the Relationship between Marital Hegemony, Bridal Fictions, and Postfeminism." M/C Journal 15, no. 6 (October 12, 2012). http://dx.doi.org/10.5204/mcj.573.

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Introduction This article aims to explore some of the ideological discourses that reinforce marriage as a central social and cultural institution in US-American society. Andrew Cherlin argues that despite social secularisation, rising divorce rates and the emergence of other, alternative forms of love and living, marriage “remains the most highly valued form of family life in American culture, the most prestigious way to live your life” (9). Indeed, marriage in the US has become an ideological and political battlefield, with charged debates about who is entitled to this form of state-sanctioned relationship, with the government spending large sums of money to promote the value of marriage and the highest number of people projected to get married (nearly 90 per cent of all people) compared to other Western nations (Cherlin 4). I argue here that the idea of marriage as the ideal form for an intimate relationship permeates US-American culture to an extent that we can speak of a marital hegemony. This hegemony is fuelled by and reflected in the saturation of American popular culture with celebratory depictions of the white wedding as public performance and symbolic manifestation of the values associated with marriage. These depictions contribute to the discursive production of weddings as “one of the major events that signal readiness and prepare heterosexuals for membership in marriage as an organizing practice for the institution of marriage” (Ingraham 4). From the representation of weddings as cinematic climax in a huge number of films, to TV shows such as The Bachelor, Bridezillas and Race to the Altar, to the advertisement industry and the bridal magazines that construct the figure of the bride as an ideal that every girl and woman should aspire to, popular discourses promote the desirability of marriage in a wide range of media spheres. These representations, which I call bridal fictions, do not only shape and regulate the production of gendered, raced, classed and sexual identities in the media in fundamental ways. They also promote the idea that marriage is the only adequate framework for an intimate relationship and for the constitution of an acceptable gendered identity, meanwhile reproducing heterosexuality as norm and monogamy as societal duty. Thus I argue that we can understand contemporary bridal fictions as a symbolic legitimation of marital hegemony that perpetuates the idea that “lifelong marriage is a moral imperative” (Coontz 292). Marital Hegemony By drawing on Gramsci’s term and argument of cultural hegemony, I propose that public, political, religious and popular discourses work together in intersecting, overlapping, ideologically motivated and often even contradictory ways to produce what can be conceptualised as marital hegemony. Gramsci understands the relationship between state coercion and legitimation as crucial to an understanding of constituted consensus and co-operation. By legitimation Gramsci refers to processes through which social elites constitute their leadership through the universalizing of their own class-based self-interests. These self-interests are adopted by the greater majority of people, who apprehend them as natural or universal standards of value (common sense). This ‘hegemony’ neutralizes dissent, instilling the values, beliefs and cultural meanings into the generalized social structures. (Lewis 76-77)Marital hegemony also consists of those two mechanisms, coercion and legitimation. Coercion by the social elites, in this case by the state, is conducted through intervening in the private life of citizens in order to regulate and control their intimate relationships. Through the offering of financial benefits, medical insurance, tax cuts and various other privileges to married partners only (see Ingraham 175-76), the state withholds these benefits from all those that do not conform to this kind of state-sanctioned relationship. However, this must serve as the topic of another discussion, as this paper is more interested in the second aspect of hegemony, the symbolic legitimation. Symbolic legitimation works through the depiction of the white wedding as the occasion on which entering the institution of marriage is publicly celebrated and marital identity is socially validated. Bridal fictions work on a semiotic and symbolic level to display and perpetuate the idea of marriage as the most desirable and ultimately only legitimate form of intimate, heterosexual relationships. This is not to say that there is no resistance to this form of hegemony, as Foucault argues, eventually there is no “power without resistances” (142). However, as Engstrom contends, contemporary bridal fictions “reinforce and endorse the idea that romantic relationships should and must lead to marriage, which requires public display—the wedding” (3). Thus I argue that we can understand contemporary bridal fictions as one key symbolic factor in the production of marital hegemony. The ongoing centrality of marriage as an institution finds its reflection, as Otnes and Pleck argue, in the fact that the white wedding, in spite of all changes and processes of liberalisation in regard to gender, family and sexuality, “remains the most significant ritual in contemporary culture” (5). Accordingly, popular culture, reflective as well as constitutive of existing cultural paradigms, is saturated with what I have termed here bridal fictions. Bridal representations have been subject to rigorous academic investigation (c.f. Currie, Geller, Bambacas, Boden, Otnes and Pleck, Wallace and Howard). But, by using the term “bridal fictions”, I seek to underscore the fictional nature of these apparent “representations”, emphasising their role in producing pervasive utopias, rather than representing reality. This is not to say that bridal fictions are solely fictive. In fact, my argument here is that these bridal fictions do have discursive influence on contemporary wedding culture and practices. With my analysis of a bridal advertisement campaign later on in this paper, I aim to show exemplarily how bridal fictions work not only in perpetuating marriage, monogamy and heteronormativity as central organizing principles of intimate life. But moreover, how bridal fictions use this framework to promote certain kinds of white, heterosexual, upper-class identities that normatively inform our understanding of who is seen as entitled to this form of state-sanctioned relationship. Furthermore my aim is to highlight the role of postfeminist frames in sustaining marital hegemony. Second Wave feminism, seeing marriage as a form of “intimate colonization” (in Finlay and Clarke 416), has always been one of the few sources of critique in regard to this institution. In contrast, postfeminist accounts, now informing a significant amount of contemporary bridal fictions, evoke marriage as actively chosen, unproblematic and innately desired state of being for women. By constructing the liberated, self-determined figure of the postfeminist bride, contemporary bridal fictions naturalise and re-modernise marriage as framework for the constitution of modern feminine identity. An analysis of postfeminist bridal identities, as done in the following, is thus vital to my argument, because it highlights how postfeminist accounts deflect feminism’s critique of marriage as patriarchal, political and hegemonic institution and hence contribute to the perpetuation and production of marital hegemony. The Postfeminist Bride Postfeminism has emerged since the early 1990s as the dominant mode of constructing femininities in the media. Angela McRobbie understands postfeminism as “to refer to an active process by which feminist gains of the 1970s and 80s come to be undermined”, while simultaneously appearing to be “a well-informed and even well-intended response to feminism” (“Postfeminism” 255). Based on the assumption that women nowadays are no longer subjected to patriarchal power structures anymore, postfeminism actively takes feminism into account while, at the same time, “undoing” it (McRobbie “Postfeminism” 255). In contemporary postfeminist culture, feminism is “decisively aged and made to seem redundant”, which allows a conscious “dis-identification” and/or “forceful non-identity” with accounts of Second Wave feminism (McRobbie Aftermath 15). This demarcation from earlier forms of feminism is particularly evident with regard to marriage and wedding discourses. Second wave feminist critics such as Betty Friedan (1973) and Carole Pateman were critical of the influence of marriage on women’s psychological, financial and sexual freedom. This generation of feminists saw marriage as a manifestation of patriarchal power, which is based on women’s total emotional and erotic loyalty and subservience (Rich 1980), as well as on “men’s domination over women, and the right of men to enjoy equal sexual access to women” (Pateman 1988 2). In contrast, contemporary postfeminism enunciates now that “equality is achieved, in order to install a whole repertoire of new meanings which emphasise that it [feminism] is no longer needed, it is a spent force” (McRobbie “Postfeminism” 255). Instead of seeing marriage as institutionlised subjugation of women, the postfeminist generation of “educated women who have come of age in the 1990s feel that the women’s liberation movement has achieved its goals and that marriage is now an even playing field in which the two sexes operate as equal partners” (Geller 110). As McRobbie argues “feminism was anti-marriage and this can now to be shown to be great mistake” (Aftermath 20). Accordingly, postfeminist bridal fictions do not depict the bride as passive and waiting to be married, relying on conservative and patriarchal notions of hegemonic femininity, but as an active agent using the white wedding as occasion to act out choice, autonomy and power. Genz argues that a characteristic of postfemininities is that they re-negotiate femininity and feminism no longer as mutually exclusive and irreconcilable categories, but as constitutive of each other (Genz; Genz and Brabon). What I term the postfeminist bride embodies this shifted understanding of feminism and femininity. The postfeminist bride is a figure that is often celebrated in terms of individual freedom, professional success and self-determination, instead of resting on traditional notions of female domesticity and passivity. Rather than fulfilling clichés of the homemaker and traditional wife, the postfeminist bride is characterised by an emphasis on power, agency and pleasure. Characteristic of this figure, as with other postfemininities in popular culture, is a simultaneous appropriation and repudiation of feminist critique. Within postfeminist bridal culture, the performance of traditional femininity through the figure of the bride, or by identification with it, is framed in terms of individual choice, depicted as standing outside of the political and ideological struggles surrounding gender, equality, class, sexuality and race. In this way, as Engstrom argues, “bridal media’s popularity in the late 20th and early 21st centuries in the United States as indicative of a postfeminist cultural environment” (18). And although the contemporary white wedding still rests on patriarchal traditions that symbolise what the Second Wave called an “intimate colonization” (such as the bride’s vow of obedience; the giving away of the bride by one male chaperone, her father, to the next, the husband; her loss of name in marriage etc.), feminist awareness of the patriarchal dimensions of marriage and the ritual of the wedding is virtually absent from contemporary bridal culture. Instead, the patriarchal customs of the white wedding are now actively embraced by the women themselves in the name of tradition and choice. This reflects a prevailing characteristic of postfeminism, which is a trend towards the reclamation of conservative ideals of femininity, following the assumption that the goals of traditional feminist politics have been attained. This recuperation of traditional forms of femininity is one key characteristic of postfeminist bridal culture, as Engstrom argues: “bridal media collectively have become the epitomic example of women’s culture, a genre of popular culture that promotes, defends, and celebrates femininity” (21). Bridal fictions indeed produce traditional femininity by positioning the cultural, social and historical significance of the wedding as a necessary rite of passage for women and as the most important framework for the constitution of their (hetero)sexual, classed and gendered identities. Embodied in its ritual qualities, the white wedding symbolises the transition of women from single to belonging, from girlhood to womanhood and implicitly from childlessness to motherhood. However, instead of seeing this form of hegemonic femininity as a product of unequal, patriarchal power relations as Second Wave did, postfeminism celebrates traditional femininity in modernised versions. Embracing conservative feminine roles (e.g. that of the bride/wife) is now a matter of personal choice, individuality and freedom, characterised by awareness, knowingness and sometimes even irony (McRobbie “Postfeminism”). Nevertheless, the wedding is not only positioned as the pinnacle of a monogamous, heterosexual relationship, but also as the climax of a (female) life-story (“the happiest day of the life”). Combining feminist informed notions of power and choice, the postfeminist wedding is constructed as an event which supposedly enables women to act out those notions, while serving as a framework for gendered identity formation and self-realisation within the boundaries of an officialised and institutionalised relationship. “Modern” Brides I would like to exemplarily illustrate how postfeminism informs contemporary bridal fictions by analysing an advertising campaign of the US bridal magazine Modern Bride that paradigmatically and emblematically shows how postfeminist frames are used to construct the ‘modern’ bride. These advertisements feature American celebrities Guiliana Rancic (“host of E! News”), Daisy Fuentes (“host of Ultimate Style”) and Layla Ali, (“TV host and world champion”) stating why they qualify as a “modern bride”. Instead of drawing on notions of passive femininity, these advertisements have a distinct emphasis on power and agency. All advertisements include the women’s profession and other accomplishments. Rancic claims that she is a modern bride because: “I chased my career instead of guys.” These advertisements emphasise choice and empowerment, the key features of postfeminism, as Angela McRobbie (“Postfeminism”) and Rosalind Gill argue. Femininity, feminism and professionalism here are not framed as mutually exclusive, but are reconciled in the identity of the “modern” bride. Marriage and the white wedding are clearly bracketed in a liberal framework of individual choice, underpinned by a grammar of self-determination and individualism. Layla Ali states that she is a modern bride: “Because I refuse to let anything stand in the way of my happiness.” This not only communicates the message that happiness is intrinsically linked to marriage, but clearly resembles the figure that Sharon Boden terms the “super bride”, a role which allows women to be in control of every aspect of their wedding and “the heroic creator of her big day” while being part of a fairy-tale narrative in which they are the centre of attention (74). Agency and power are clearly visible in all of these ads. These brides are not passive victims of the male gaze, instead they are themselves gazing. In Rancic’s advertisement this is particularly evident, as she is looking directly at the viewer, where her husband, looking into another direction, remains rather face- and gazeless. This is in accord with bridal fictions in general, where husbands are often invisible, serving as bystanders or absent others, reinforcing the ideal that this is the special day of the bride and no one else. Furthermore, all of these advertisements remain within the limited visual repertoire that is common within bridal culture: young to middle-aged, heterosexual, able-bodied, conventionally attractive women. The featuring of the non-white bride Layla Ali is a rare occasion in contemporary bridal fictions. And although this can be seen as a welcomed exception, this advertisement remains eventually within the hegemonic and racial boundaries of contemporary bridal fictions. As Ingraham argues, ultimately “the white wedding in American culture is primarily a ritual by, for, and about the white middle to upper classes. Truly, the white wedding” (33). Furthermore, these advertisements illustrate another key feature of bridal culture, the “privileging of white middle- to upper-class heterosexual marriage over all other forms” (Ingraham 164). Semiotically, the discussed advertisements reflect the understanding of the white wedding as occasion to perform a certain classed identity: the luscious white dresses, the tuxedos, the jewellery and make up, etc. are all signifiers for a particular social standing. This is also emphasised by the mentioning of the prestigious jobs these brides hold, which presents a postfeminist twist on the otherwise common depictions of brides as practising hypergamy, meaning the marrying of a spouse of higher socio-economic status. But significantly, upward social mobility is usually presented as only acceptable for women, reinforcing the image of the husband as the provider. Another key feature of postfeminism, the centrality of heterosexual romance, becomes evident through Daisy Fuentes’ statement: “I’m a modern bride, because I believe that old-school values enhance a modern romance.” Having been liberated from the shackles of second wave feminism, which dismissed romance as “dope for dupes” (Greer in Pearce and Stacey 50), the postfeminist bride unapologetically embraces romance as central part of her life and relationship. Romance is here equated with traditionalism and “old school” values, thus reinforcing sexual exclusiveness, traditional gender roles and marriage as re-modernised, romantic norms. Angela McRobbie describes this “double entanglement” as a key feature of postfeminism that is comprised of “the co-existence of neo-conservative values in relation to gender, sexuality and family life […] with processes of liberalisation in regard to choice and diversity in domestic, sexual and kinship relations” (“Postfeminism” 255–56). These advertisements illustrate quite palpably that the postfeminist bride is a complex figure. It is simultaneously progressive and conservative, fulfilling ideals of conservative femininity while actively negotiating in the complex field of personal choice, individualism and social conventions; it oscillates between power and passivity, tradition and modern womanhood, between feminism and femininity. It is precisely this contradictory nature of the postfeminist bride that makes the figure so appealing, as it allows women to participate in the fantasy world of bridal utopias while still providing possibilities to construct themselves as active and powerful agents. Conclusion While we can generally welcome the reconfiguration of brides as powerful and self-determined, we have to remain critical of the postfeminist assumption of women as “autonomous agents no longer constrained by any inequalities or power imbalances whatsoever” (Gill 153). Where marriage is assumed to be an “even playing field” as Geller argues (110), feminism is no longer needed and traditional marital femininity can be, once again, performed without guilt. In these ways postfeminism deflects feminist criticism with regard to the political dimensions of marital femininity and thus contributes to the production of marital hegemony. But why is marital hegemony per se problematic? Firstly, by presenting marital identity as essential for the construction of gendered identity, bridal fictions leave little room for (female) self-definition outside of the single/married binary. As Ingraham argues, not only “are these categories presented as significant indices of social identity, they are offered as the only options, implying that the organization of identity in relation to marriage is universal and in no need of explanation” (17). Hence, by positioning marriage and singledom as opposite poles on the axis of proper femininity, bridal fictions stigmatise single women as selfish, narcissistic, hedonistic, immature and unable to attract a suitable husband (Taylor 20, 40). Secondly, within bridal fictions “weddings, marriage, romance, and heterosexuality become naturalized to the point where we consent to the belief that marriage is necessary to achieve a sense of well-being, belonging, passion, morality and love” (Ingraham 120). By presenting the white wedding as a publicly endorsed and visible entry to marriage, bridal fictions produce in fundamental ways normative notions about who is ‘fit’ for marriage and therefore capable of the associated cultural and social values of maturity, responsibility, ‘family values’ and so on. This is particularly critical, as postfeminist identities “are structured by, stark and continuing inequalities and exclusions that relate to ‘race’ and ethnicity, class, age, sexuality and disability as well as gender” (Gill 149). These postfeminist exclusions are very evident in contemporary bridal fictions that feature almost exclusively young to middle-aged, white, able-bodied couples with upper to middle class identities that conform to the heteronormative matrix, both physically and socially. By depicting weddings almost exclusively in this kind of raced, classed and gendered framework, bridal fictions associate the above mentioned values, that are seen as markers for responsible adulthood and citizenship, with those who comply with these norms. In these ways bridal fictions stigmatise those who are not able or do not want to get married, and, moreover, produce a visual regime that determines who is seen as entitled to this kind of socially validated identity. The fact that bridal fictions indeed play a major role in producing marital hegemony is further reflected in the increasing presence of same-sex white weddings in popular culture. These representations, despite their message of equality for everyone, usually replicate rather than re-negotiate the heteronormative terms of bridal culture. This can be regarded as evidence of bridal fiction’s scope and reach in naturalising marriage not only as the most ideal form of a heterosexual relationship, but increasingly as the ideal for any kind of intimate relationship. References Bambacas, Christyana. “Thinking about White Weddings.” Journal of Australian Studies 26.72 (2002): 191–200.The Bachelor, ABC, 2002–present. Boden, Sharon. Consumerism, Romance and the Wedding Experience. Houndsmills: Palgrave Macmillan, 2003. Bridezillas, We TV, 2004–present. Cherlin, Andrew. The-Marriage-Go-Round. The State of Marriage and the Family in America Today. New York: Vintage, 2010. Coontz, Stephanie. Marriage. A History. New York: Penguin, 2005. Currie, Dawn. “‘Here Comes the Bride’: The Making of a ‘Modern Traditional’ Wedding in Western Culture.” Journal of Comparative Family Studies 24.3 (1993): 403–21. Engstrom, Erika. The Bride Factory. Mass Portrayals of Women and Weddings. New York: Peter Lang, 2012. Fairchild Bridal Study (2005) 27 May 2012. ‹http://www.sellthebride.com/documents/americanweddingsurvey.pdf›. Finlay, Sara-Jane, and Victoria Clarke. “‘A Marriage of Inconvenience?’ Feminist Perspectives on Marriage.” Feminism & Psychology 13.4 (2003): 415–20. Foucault, M. (1980) “Body/Power and Truth/Power” in Gordon, C. (ed.) Michel Foucault: Power/Knowledge, Harvester, U.K. Friedan, Betty. The Feminine Mystique. Ringwood: Penguin Books, 1973. Geller, Jaqlyn. Here Comes the Bride. Women, Weddings, and the Marriage Mystique. New York: Four Walls Eight Windows, 2001. Genz, Stéphanie. Postfemininities in Popular Culture. New York: Palgrave, 2009. Genz, Stéphanie, and Benjamin Brabon. Postfeminsm. Cultural Texts and Theories. Edinburgh: Edinburgh University Press, 2009. Gill, Rosalind. “Postfeminist Media Culture. Elements of a Sensibility.” European Journal of Cultural Studies 10.2 (2007): 147–66. Gramsci, Antonio. Selections from the Prison Notebooks. London: Lawrence and Wishart, 1971. Howard, Vicki. Brides, Inc. American Weddings and the Business of Tradition. Philadelphia: U of Pen Press, 2006. Ingraham, Chrys. White Weddings. Romancing Heterosexuality in Popular Discourse. New York: Routledge, 1999. Lewis, Jeff. Cultural Studies. London: Sage, 2008. McRobbie, Angela. “Post-Feminism and Popular Culture.” Feminist Media Studies 4.3 (2004): 255– 64. McRobbie, A. (2009). The Aftermath of Feminism. Gender, Culture and Social Change. London: Sage. Modern Bride, Condé Nast. Otnes, Cele, and Elizabeth Pleck. Cinderella Dreams. The Allure of the Lavish Wedding. Berkeley: U of California P, 2003. Pateman, Carole. The Sexual Contract. Cambridge: Polity Press, 1988. Pearce, Lynn, and Jackie Stacey. Romance Revisited. London: Lawrence and Wishart, 1995. Race to the Altar, NBC, 2003. Rich, Adrienne. “Compulsory Heterosexuality and Lesbian Existence.” Signs Summer.5 (1980): 631–60. Taylor, Anthea. Single Women in Popular Culture. The Limits of Postfeminism. New York: Palgrave Macmillan, 2012. Wallace, Carol. All Dressed in White. The Irresistible Rise of the American Wedding. London: Penguin Books, 2004. Advertisements Analysed Guiliana Rancic. 29 Sept. 2012 ‹http://slackerchic.blogspot.de/2008/06/im-modern-bride-because-my-witness-was.html›. Daisy Fuentes. 29 Sept. 2012 ‹http://slackerchic.blogspot.de/2008/06/im-modern-bride-because-my-witness-was.html›. Layla Ali. 29 Sept. 2012 ‹http://slackerchic.blogspot.de/2008/06/im-modern-bride-because-my-witness-was.html›.
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14

Carpenter, Richard. "The Heart of the Matter." M/C Journal 10, no. 3 (June 1, 2007). http://dx.doi.org/10.5204/mcj.2658.

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Abstract:
During his speech in Plato’s The Symposium, Aristophanes explains that humans were originally round, composed of two people joined together in a perfect sphere with four arms, four legs, and two faces. Unfortunately, humans grew arrogant and ambitious; as a result, Zeus punished them by cleaving them in two. Now altered from their natural form, humans yearn for their former selves: “It is from this situation, then, that love for one another developed in human beings. Love collects the halves of our original nature, and tries to make a single thing out of the two parts so as to restore our natural condition. Thus, each of us is the matching half of a human being, since we have been severed like a flatfish, two coming from one, and each part is always seeking its other half” (191d). So it is that what we call “love” is but the “desire for wholeness” (193a). Love is not, for Aristophanes, a union but a re-union/reuniting. While Aristophanes’ account is simultaneously comedic and horrific, and consequently also absurdly ridiculous, there persists an undercurrent of some nebulous tickle, a recognition of something tangibly familiar in his myth, even now. Were space-time not linear and Plato could have Barbara Streisand speak next at that Athenian table (though of course he wouldn’t, as she’s a woman), he would undoubtedly have her sing “People”: “Lovers are very special people. They’re the luckiest people in the world. With one person, one very special person, a feeling deep in your soul, says you were half, now you’re whole.” “You complete me,” Jerry (played by Tom Cruise) says to Dorothy (played by Renée Zellweger) in the movie Jerry Maguire. How many lovers today claim their relationship with their beloved was meant to be? Even in a postmodern world, we seemingly have not strayed far from the Platonic ideal in which “lovers are incomplete halves of a single puzzle, searching for each other in order to become whole” (Ackerman 95). Implied by this model—described by Irving Singer as the “idealist tradition” (Modern 12)—is an uncomplicated conception of self. A self posited as fundamentally incomplete must be viewed as fixed and virtually invariable; otherwise, a multiplicity of ways in addition to a soul mate might be found to give the impoverished self what it needs. Viewed as yearning for his or her “other half,” the individual is positioned outside of/separated from the wider culture because only the “one true love” can make the person “whole.” Even biological impulses and psychological factors can be dismissed as irrelevant or possibly even dangerous distractions when all that truly matters is finding one’s “better half.” A self thus conceived also suggests a rather simplistic view of romantic love, which becomes merely the desire to achieve wholeness by connecting—or reconnecting, as Plato’s Aristophanes would have it—with a complementary lover. Unfortunately, the idealist model’s emphasis on deficiency codifies an ontology of lack that tends to foster omissions, oversimplifications, and misinterpretations. But, as numerous influential thinkers have convincingly argued, identity is neither uniform nor stable—nor even uncontested. Subjectivity is more accurately characterised by complexity and multiplicity than by simplicity and singularity. What, then, of romantic love? Is romantic love in contemporary Western cultures similarly complex, and if so, so what? How would (re)conceptualising romantic love as complex extend our knowledge and understanding of complex systems? I want to contribute to this themed issue of M/C Journal on complex by approaching romantic love as a point of departure, as an analytical methodology. I maintain that a critical study of romantic love—one that begins rather than concludes with romantic love’s complexity—helps illustrate the productive nature of complex and the utility of employing complex as a conceptual/theoretical point of origin and inquiry. Crucially, my formulation configures complex as a productive process that is itself a product. In other words, complex can be usefully defined as an effect that produces other effects—including potentially subversive ones. While other definitions are certainly valid, conceiving complex as an outcome that generates further outcomes not only emphasises the dynamic, multifaceted nature of systems but also helps to explain that multifaceted dynamism. Romantic love illustrates well this conception of complex (as productive product) because romantic love only has meaning, only works, because it is complex to begin with. In this manner, romantic love is a process of creating complexity from complexity. An examination that begins from a point of complexity gains much, I feel, by beginning with a historicisation of that complexity, for complex, as outcome/effect, is always already contextualised, situated, and diachronic. Historicising romantic love is particularly crucial because the idealist model tends to dismiss the past (what matters the past once one has finally met the love of one’s life?) and confuse history—especially its own—with nature (as with the supposedly natural passivity of the feminine). According to Singer, the idealist tradition, first codified by Plato, was taken up by medieval theologians who, drawn by the tradition’s ideal of merging, sought to produce a mystical oneness with the divine (Courtly 23). Emphasis eventually moved from merging to the experience of merging, a move that facilitated the rise of courtly love. Transmuting religious reverence into human devotion, courtly love introduced such revolutionary and potentially heretical notions as the belief that “love is an intense, passionate relationship that establishes a holy oneness between man and woman” (23). The desire for oneness appears even more prominently in the Romanticism of the 19th century (288). Importantly, erotic love becomes for the first time conjoined with romantic love in a causal rather than antithetical or consequential relation: “To the Romantic, sexual desire is usually more than just a vehicle or concomitant of love; it is a prerequisite” (Modern 10). Little wonder, given such a trajectory, that romantic love today has virtually no meaning independent of sexual love (though sexual desire may or may not be linked to romantic love). Little wonder as well that romantic love is so complex. But there’s more. As Stephanie Coontz explains, marriage in the West was until only about two centuries ago a political and economic institution having little or nothing to do with romantic love (33). Anthony Giddens also points out the relatively recent shift from an economic to a romantic basis for marriage (26). Giddens associates this shift with the emergence of what he terms “plastic sexuality”: “decentered sexuality, freed from the needs of reproduction” (2). Plastic sexuality resulted from a combination of factors, most notably societal trends toward limiting family size coupled with advances in contraceptive and reproductive technologies (27). Allowing for greater freedom and pleasure (especially for women), plastic sexuality is for Giddens linked not only to romantic love but also, intrinsically, to self-identity (2, 40). This connection—along with the plastic sexuality that undergirds it—creates narratives of self (and other) that can project “a course of future development” (45), lead to greater reflexivity for the body and the self (31), and transform intimacy in ways potentially subversive and emancipative (3, 194). In any case, our (inter)personal existence is currently undergoing active transfiguration, Giddens asserts, to the point that “personal life has become an open project, creating new demands and anxieties” (8). My reading of Giddens places this continuous, reflexive project of self (what one might alternatively term the ongoing production of selves-in-process) against the plastic sexuality and pure relationships that engendered the project. Only a view of romantic love as productive, evolving, and full—in other words, complex—can account for the complex transformations of intimacy and self described by Giddens. Viewed more broadly, romantic love corresponds—in both the analogous and communicative meanings of the term—to/with the very poststructural/postmodern subject it helps to enact. Tamsin Lorraine’s lucid articulation of embodied subjectivity is worth quoting at length in this context: I assume that the selves we experience as our own are the product of a historically conditioned process involving both corporeal and psychic aspects of existence, that this process needs to be instituted and continually reiterated in a social context in order to give birth to and maintain the subject at the corporeal level of embodiment as well as the psychic level of self, and that language and social positioning within a larger social field play a crucial role in this process. In taking up a position in the social field as a speaker of language, a human being takes up a perspective from which to develop a narrative of self. (ix-x) Others have theorised identity as a narrative construct (Holstein and Gubrium; Rosenwald and Ochberg). What is significant here in reading Lorraine’s embodied subjectivity through the interpretative lens provided by Giddens is the particular kind of narrative suggested by such a reading. After all, not just any narrative will do. The “perspective” taken up by the reflexive subject (as described by Giddens) in the process of constructing a storied self necessarily requires a productive integration of the many “aspects of existence.” Otherwise, no such “position” could be taken, no agency established; the particular self would not even be. As such, the perspective is a product of complexity even as it attempts to compose its own complex product (a narrative identity). Additionally, romantic love conceived as complex, as a productive force, opens up possibilities for new stories and new selves, even when, as in Lacanian theory, desire is correlated with lack. Lacan maintains that “desire is neither the appetite for satisfaction nor the demand for love, but the difference which results from the subtraction of the first from the second—the very phenomenon of their splitting” (287). Lack presented thusly is positive inasmuch as lack causes desire, which in turn produces the subject as a subjectivity. “Without lack,” Bruce Fink asserts, “the subject can never come into being, and the whole efflorescence of the dialectic of desire is squashed” (103). For clarification, Fink provides a simple illustration: “Why would a child even bother to learn to speak if all its needs were anticipated?” (103). Desire here is correlated with lack in a manner that suggests movement and change, bringing to mind Anne Carson’s famous quip, “Desire moves. Eros is a verb” (17). Keeping in mind that romantic love has become inextricably entwined with sexual desire in the West, designs that interrogate desire vis-à-vis lack (a strategy that also characterises the approaches taken by Hegel and Sartre) operate equally well in regards to self-identities formed via romantic love. Certainly, then, if desire constituted as lack can produce complexity by remaining unsatisfied and unfilled, what then of an approach that configures desire itself as production? Such a theoretical grounding is central to the work of Gilles Deleuze and Felix Guattari. For them, “everything is production” (Anti-Oedipus 4). In this view, life, the self, and even the body are not unified things but rather processes characterised by flow and multiplicity. Deleuze and Guattari emphasise the dynamic process of various sorts of “becoming” (Thousand 279). Becoming, in relation to romantic love and to other processes, involves not just individuals but assemblages. In this, Deleuze and Guattari present a collaborative conception of self involving the multiplicity of the two selves as well as the multiplicity “formed through the collaboration” (Lorraine 134). As Deleuze and Guattari explain, multiplicity “is continually transforming itself into a string of other multiplicities” (Thousand 249). To my mind, this “string” of multiplicities directly parallels the complex. Luce Irigaray’s project similarly views subjectivity as embodied, potentially collaborative, and creative. Specifically, however, Irigaray seeks to challenge the masculine specular subjectivity that fosters divisive dualisms and a sexual division of labour that privileges the masculine. She critiques the subject-object distinction that has always defined female sexuality “on the basis of masculine parameters” (This 204) and relegated the feminine to the role of other to the masculine subject. One of the more interesting aspects of Irigaray’s enterprise is her project of symbolic transformation, an attempt to symbolise an alternative feminine subjectivity: “Irigaray insists that we need to acknowledge two genders and work on providing the hitherto impoverished gender the symbolic support it needs to become more than the counterpart of masculinity. If the feminine were given the support of a gender in its own right, then feminine subjectivity could finally emerge” (Lorraine 91). What Irigaray advocates is a dialectical interaction between subjects that embraces both difference and corporeality, that is temporal, playful, reciprocal, and mutually nourishing (I Love 148). Elizabeth Grosz’s refiguring of desire somewhat echoes Irigaray’s stance. Drawing upon Deleuze and Guattarai, Grosz also conceptualises desire as productive and full. She insists that in order to understand this expanded conception of desire we must first “abandon our habitual understanding of entities as the integrated totality of parts, and instead focus on the elements, the parts, outside their integration or organisation; we must look beyond the organism to the organs comprising it” (78). Totalities remain and must be recognised, but an understanding of the dynamics of those totalities is better accomplished through an investigation of the parts rather the whole. In her privileging of parts I see reflections of Irigaray’s respect for difference and dialectical creation. Indeed, one can easily see themes of fluidity and multiplicity running through the work of the theorists we have examined. This thematic/analytical consistency, I would argue, is at least partially explained by their active engagement in the complexity of romantic love. How not to theorise subjectivities formed via narratives of romantic love in a manner that resists dualisms when romantic love itself overflows with multiplicities? This is not, of course, to downplay the role of other factors, contingencies, and motivations. Still, that some feminists are critical of certain aspects of Foucauldian theory (his failure to adequately account for unequal power relations; his seeming denial that one group or class may dominate another) strikes me as directly related to issues located (if not exclusively) within the contemporary concept of romantic love (see Hartsock; Ramazanoğlu; Sedgwick). That such is the case is, for me, no surprise. Ultimately, in spite of its long history of repression and inequity, romantic love’s ever-increasing complexity points to possible future transformations (as Giddens details). My optimism stems from the fact that romantic love’s productive force can potentially open up whole new ranges of (complex) possibilities. In the theories of Giddens, Deleuze, Irigaray, Grosz, and numerous others, we witness some of these emerging possibilities. Framing complex as an outcome that produces other complex outcomes allows me to envision the possibility of even more possibilities—something akin to Irigaray’s “expanding universe” (This 209). In the final (for now) analysis, let us follow Grosz’s lead and privilege parts over the whole. Viewed from this perspective, a given system cannot be considered as a complex thing, as though it were an isolated singularity. Focusing on the specific, the particular, and the concrete serves to highlight the contingencies, fragments, flows, shifts, multiplicities, instabilities, and relations that constitute and produce the complex. In saying this, I am not simply asserting a tautology: the complex is complex. Because the components of something complex interact in ways both provisional and productive, the complex must inevitably produce new components, parts that constitute and change the system, as well as other parts that eventually form and/or alter other complex systems. Put another way, the individual parts of a complex are themselves complex. Consequently, a deeper understanding can be gained by stepping back and re-visioning the parts-to-the-whole paradigm as complexoutcomes-ofcomplex-outcomes. Romantic love, I believe, is such an example, and an especially ubiquitous and influential one at that. Only by beginning with an understanding of love as complex can we adequately explain how it operates and produces the kinds of effects that it does. Nothing simple could produce such profoundly complex effects as identities, discourses, and material objects. Something simple may very well produce simple outcomes that eventually conjoin into something complex, a whole composed of many individual parts. But only something already complex (i.e., an existing outcome of outcomes) can produce complex outcomes instantly and automatically as a matter of course in an intricate unfolding of relationships that, like love, circulate, bond, motivate, and potentially transform. References Ackerman, Diane. A Natural History of Love. New York: Random House, 1994. Carson, Anne. Eros the Bittersweet: An Essay. Princeton, NJ: Princeton UP, 1986. Coontz, Stephanie. Marriage, a History: From Obedience to Intimacy, or How Love Conquered Marriage. New York: Viking, 2005. Deleuze, Gilles, and Félix Guattari. Anti-Oedipus: Capitalism and Schizophrenia. 1972. Trans. Robert Hurley, Mark Seem, and Helen R. Lane. Minneapolis: U of Minnesota P, 1983. ———. A Thousand Plateaus: Capitalism and Schizophrenia. 1980. Trans. Brian Massumi. Minneapolis: U of Minnesota P, 1987. Fink, Bruce. The Lacanian Subject: Between Language and Jouissance. Princeton, NJ: Princeton UP, 1995. Giddens, Anthony. The Transformation of Intimacy: Sexuality, Love and Eroticism in Modern Societies. Stanford, CA: Stanford UP, 1992. Grosz, Elizabeth. “Refiguring Lesbian Desire.” The Lesbian Postmodern. Ed. Laura Doan. New York: Columbia UP, 1994. 67-84. Hartsock, Nancy. “Foucault on Power: A Theory for Women?” Feminism/Postmodernism. Ed. Linda J. Nicholson. New York: Routledge, 1990. 157-175. Hegel, G. W. F. The Phenomenology of Mind. Trans. J. B. Baillie. New York: Harper, 1967. Holstein, James A., and Jaber F. Gubrium. The Self We Live By: Narrating Identity in a Postmodern World. New York: Oxford UP, 2000. Irigaray, Luce. I Love to You: Sketch of a Possible Felicity in History. Trans. Alison Martin. New York: Routledge, 1996. ———. “This Sex Which Is Not One.” 1985. A Reader in Feminist Knowledge. Ed. Sneja Gunew. New York: Routledge, 1991. 204-211. Jerry Maguire. Dir. Cameron Crowe. Columbia/Tristar, 1996. Lacan, Jacques. Écrits: A Selection. 1966. Trans. Alan Sheridan. New York: Norton, 1977. Lorraine, Tamsin. Irigaray and Deleuze: Experiments in Visceral Philosophy. Ithaca, New York: Cornell UP, 1999. Plato. The Symposium and The Phaedrus. Trans. William Cobb. New York: SUNY P, 1993. Ramazanoğlu, Caroline, ed. Up against Foucault: Explorations of Some Tensions between Foucault and Feminism. New York: Routledge, 1993. Rosenwald, George C., and Richard L. Ochberg, eds. Storied Lives: The Cultural Politics of Self-Understanding. New Haven, CT: Yale UP, 1992. Sartre, Jean-Paul. Being and Nothingness: An Essay on Phenomenological Ontology. Trans. Hazel E. Barnes. New York: Washington Square Press, 1956. Sedgwick, Eve Kosofsky. Touching Feeling: Affect, Pedagogy, Performativity. Durham, NC: Duke UP, 2003. Singer, Irving. The Nature of Love: Courtly and Romantic. Vol. 2. Chicago: Chicago UP, 1984. ———. The Nature of Love: The Modern World. Vol. 3. Chicago: Chicago UP, 1987. Streisand, Barbra. “People.” By Bob Merrill and Jule Styne. People. Columbia, 1964. Citation reference for this article MLA Style Carpenter, Richard. "The Heart of the Matter: Complex as Productive Force." M/C Journal 10.3 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0706/02-carpenter.php>. APA Style Carpenter, R. (Jun. 2007) "The Heart of the Matter: Complex as Productive Force," M/C Journal, 10(3). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0706/02-carpenter.php>.
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15

Malatzky, Christina Amelia Rosa. ""Keeping It Real": Representations of Postnatal Bodies and Opportunities for Resistance and Transformation." M/C Journal 14, no. 6 (November 6, 2011). http://dx.doi.org/10.5204/mcj.432.

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Introduction Contrary to popular understandings of academia, the work of academics is intrinsically community driven, because scholarly inquiry is invariably about social life. Therefore, what occupies academic scholarship is in the interest of the broader populace, and we rely on the public to inform our work. The findings of academic work are simultaneously a reflection of the researcher, and the public. The research interests of contemporary cultural and social researchers inevitably, and often necessarily, reflect issues and activities that they encounter in their everyday lives. My own doctoral research into contemporary cultural discourses informing the expectations, and experiences of motherhood in regional Western Australia, reflects an academic, personal and community interest. The doctoral research drawn on in this paper, stresses the relevance of cultural research projects to the concerns and behaviours of the wider public. The enthusiasm with which participants responded to this project, and reported back about their feelings and actions following the interview was unexpected. The immediacy of the impact this project has had on assisting women to create and consider alternate discourses demonstrates the capacity of this work to inform and direct contemporary social, political and cultural debates surrounding the bodily expectations, and experiences of motherhood. The feminist inspired methodology adopted in this project facilitated my speaking to other women negotiating cultural ideals about what constitutes a "good mother" in contemporary regional Western Australia. It has the potential to open up conversations between women, and between women and men, as evidenced by subsequent responses from participants. By examining the impact of these cultural ideals with everyday women, this project provides a means for women, and men, to reflect, engage critically and ultimately re-shape these discourses to more accurately reveal the desires and aspirations of everyday Australian women. From my perspective, three discourses in particular, the Good Mother, the Superwoman, and the Yummy Mummy, inform the expectations and experiences of motherhood. The orthodox discourse of the 'Good Mother' understands motherhood as a natural feminine desire and it describes characteristics such as enduring love, care, patience and selflessness that are often presented as synonymous with motherhood. Women who can successfully juggle the expectations of being a 'good mother' and a dedicated professional worker, are 'superwomen'. Increasingly dominant is the expectation that following maternity, women should not look as if they have had a child at all; the discourse of the Yummy Mummy focused on in this paper. The relationships between these discourses are complex; "failure to perform" them adequately can result in women being labelled "bad mothers", either by themselves or others. Although these discourses are Western and globalising, they have a tangible effect locally. The cultural scripts they proscribe to are often contradictory; resulting in many women feeling conflicted. Despite some levels of critical engagement with these competing cultural agendas, the women in this study reflected, to differing degrees, their internalisation of the expectations that accompany these cultural scripts. The outcome of this work, and the process of producing it, has the capacity to influence the direction of current debates in Australia. Amongst others, the debate surrounding the contemporary cultural "presentation" of postnatal bodies, including what women should look like as mothers. The role of the media in shaping the current expectations surrounding the postnatal body, including the recently raised proposal that glossy magazines, and other forms of media, should have to declare incidences of Photoshopping, or other forms of photo enhancement, is one agenda that this project can influence. I explore the potential of this work to influence these debates through an examination of the impact of popularised fantasies on women's subjectivity, and feelings towards their postnatal bodies. An examination of the ways that some aspects of mothering are excluded from popular media sources highlights the capacity of this work to provide a practical means of sharing contemporary expectations and experiences of motherhood amongst women, those already mothering, and those intending to mother, and men. These debates have an impact on, and relevance for, the everyday lives of Australian women and men. Feminist Methodologies: Opportunities to Foster Mutual Understanding and Recognition of Shared Experience The motivating emphasis of feminist research is "women's lives and the questions they have about their own experiences" (Bloom 112). Consequently, a feminist methodology includes a concern with transformation and empowerment through the research practice (McRobbie, "Politics" 52). For Luff this reminds feminist researchers that their first duty is to "deal respectively with women's subjectivity, and indeed the inter-subjectivities of researcher and participants" (692). Olesen, in her account of feminist qualitative research, articulates that: the researcher too, has attributes, characteristics, a history, and gender, class, race and social attributes that enter the researcher interaction … in light of the multiple positions, selves, and identities at play in the research process, the subjectivity of the researcher, as much as that of the researched, became foregrounded. (226-7) This signifies for Olesen the indistinct boundary between researchers and researched (227), and for myself, signals the potential that feminist research praxis has for uniting the academic and broader, communities. According to Reinharz the interview has historically been the principle way in which feminists have pursued the active contribution of their participants in the construction of their research projects (Heyl 374). The research findings of this doctoral project are based on a series of interviews with nine intending to mother women, and twenty one already mothering women. The research questions were open-ended to allow participants to answer "in their own terms" (Jones 48). Participants were also encouraged to reflect on aspects of mothering, or plans to mother, that were most significant to them. Following Oakley (49) and others (Bloom 11) argument that there can be no intimacy between researcher and participant without reciprocity, while I chose not to express my personal disagreement to any statements made by participants, I self-consciously chose to answer any questions that participants directed to me. I did not attempt to hide my personal empathy with many of their accounts, and allowed for email follow up. By doing my upmost to position myself as a "validating listener" rather than a scrutinising judge, I allowed the women to reflect on the fact that their feelings were not necessarily unusual or "abnormal", and did not make them "bad mothers". In this way, both the process, and the final product of this work can provide a practical means for women to share some of their feelings, which are often excluded, or in some cases, vilified (Arendell 1196; O'Donohoe 14), in popular media outlets. The outcome of this work can contribute to an alternate space for everyday women to "be real" with both other mothers, and intending to mother women, and contribute to discourses of motherhood. Unreal Imagery and the Postnatal Body: Possibilities for Communication and Alteration Drawing on the principal example of the impact of unreal imagery, specifically images of airbrushed supermodels and celebrities, on the real experiences of motherhood by everyday Australian women, I propose that this project can foster further communications between intending to mother, and already mothering women, and their partners, about the realities, and misconceptions of motherhood; particularly, to share aspects of mothering that are excluded or marginalised in popular media representations. Through this process of validating the experiences of "real" everyday women, women, and men, can affect a break from, or at least critique, dominant discourses surrounding motherhood, and appreciate that there are a multiplicity of opinions, information, and ways of mothering. A dominant aspect of the "unreal" surrounding motherhood concerns the body and what women are led to believe their bodies can, and indeed, should, look like, postnatal. Unsurprisingly, the women in my study associated this "unreal" with Hollywood representations, and the increasing plethora of celebrity mums they encounter in the media. As McRobbie has suggested, a popular front page image for various celebrity chasing weekly magazines is the Yummy Mummy, "who can squeeze into size six jeans a couple of weeks after giving birth, with the help of a personal trainer", an image that has provided the perfect foundation for marketing companies to promote the arena of maternity as the next central cultural performance in terms of femininity, in which "high maintenance pampering techniques, as well as a designer wardrobe" ("Yummy") are essential. The majority of women in my study spoke about these images, and the messages they send. With few exceptions, the participants identified popular images surrounding mothering, and the expectations that accompany them, as unrealistic, and inaccurate. Several women reflected on the way that some aspects of their experience, which, in many cases, turned out to be shared experience, of mothering are excluded, or "hidden away", in popular media forms. For Rachel, popular media representations do not capture the "realness" of everyday experiences of motherhood: I was looking at all these not so real people … Miranda Kerr like breast feeding with her red stiletto's on and her red lipstick and I'm just like right you've got your slippers on and your pyjamas on and you're lucky to brush your teeth by lunchtime … I don't think they want to keep it real … It's not all giggles and smiles; there is uncontrollable crying in the middle of the night because you don't know what's wrong with them and you find out the next day that they've got an ear infection. You know where's all that, they miss out all that, it's all about the beautiful sleeping babies and you know the glam mums. (Rachel, aged 33, mother of one) The individual women involved in this study were personally implicated to differing degrees in these unreal images. For Penelope, these types of representations influenced her bodily expectations, and she identified this disjunction as the most significant in her mothering experience: I expected to pop straight back into my pre-maternity size, that for me was the hugest thing actually, like you see these ladies who six weeks after they've had their baby, look as good as before sort of thing, no stretch marks or anything like and then I thought if they can do it, I can do it sort of thing and it didn't work like that. (Penelope, aged 36, mother of four) Penelope's experience was not an unusual one, with the majority of women reporting similar feelings. The findings of this study concur with the outcomes reported by a recent United Kingdom survey of 2000 women, which found that 82 per cent were unhappy with their postnatal bodies, 77 per cent were "shocked by the changes to their body", and, more than nine out of ten agreed that "celebrity mothers' dramatic weight loss 'puts immense and unwelcome pressure on ordinary mums" (O'Donohoe 9). This suggests that celebrity images, and the expectations that accompany them, are having a widespread effect in the Western world, resulting in many women experiencing a sense of loss when it comes to their bodies. They must "get their bodies back", and may experience shame over the unattainability of this goal, which appears to be readily achievable for other women. To appreciate the implications of these images, and the power relations involved, these effects need to be examined on the local, everyday level. O'Donohoe discusses the role of magazines in funding this unreal imagery, and their fixation on high-profile Yummy Mummies, describing their coverage as "hyper-hypocritical" (9-10). On one hand, they play a leading role in the proliferation, promotion and reinforcement of the Yummy Mummy ideal, and the significant pressure this discourse places on women in the wider community. Whilst on the other hand they denigrate and vilify celebrity mums who are also increasingly pressured into this performance, labelling them as "weigh too thin" (cover of Famous magazine, Jan. 2011) and "too stressed to eat" (cover of OK magazine, June 2011). Gill and Arthurs observe how: the female celebrity body is under constant surveillance, policed for being too fat, too thin, having wrinkles or 'ugly hands' … 'ordinary' women's bodies are under similar scrutiny when they participate in the growing number of reality make-over shows in which … female participants are frequently humiliated and vilified. (444) An observation by one of my participants suggests the implications of these media trends on the lives of everyday women, and suggests that everyday women are inscrutably aware of the lack of alternative discourses: It's kind of like fashionable to talk about your body and what's wrong with it, it's not really, I don't know. You don't really say, check out, like god I've got good boobs and look at me, look how good I look. It's almost like, my boobs are sagging, or my bums too big, it's never anything really positive. (Daisy, aged 36, mother of two) The "fashionable" nature of body surveillance is further supported by the vast majority of women in this study who reported such behaviour. A preoccupation with the body as a source of identity that emphasises self-surveillance, self-monitoring, and self-discipline (Gill 155) is a central component to neoliberalism, and the Yummy Mummy phenomenon. As O'Donohoe surmises, maternity now requires high maintenance (3). O'Donohoe comments on the concern this generates amongst some women regarding their weight gain, leading to some cases of infant malnutrition as a consequence of dieting whilst pregnant (9). Whilst this is an extreme example, mothering women's anxiety over body image is a widespread concern as reflected in this study. This trend towards body surveillance suggests that the type of sexualisation Attwood describes as taking place in Western cultures, is present and influential amongst the women in this study. I concur with Attwood that this trend is supplementary to the intensification of neoliberalism, in which "the individual becomes a self-regulating unit in society" (xxiii). The body as a key site for identity construction, acts as a canvas, on which the cultural trend towards increasing sexualisation, is printed, and has implications for both feminine and maternal identities. The women in this study reported high incidences of body self-surveillance, with an emphasis on the monitoring of "weight". For many women, the disjuncture between the popularised "unreal", and the reality of their postnatal bodies resulted in feelings of shock and disappointment. For Teal, positive feelings and self-esteem were connected to her weight, and she discussed how she had to restrict weighing herself to once a week, at a particular time of day, to avoid distress: I'm trying to make it that I don't go on the scales, just once and week and like in the morning, because like I go at different times and like your weight does change a little bit during the day and your oh my goodness I've put on kilo! And feel awful and then next morning you weigh yourself and go good its back. (Teal, aged 25, mother of one) According to Foucault (Sawicki, Disciplining 68), the practice of self-surveillance teaches individuals to monitor themselves, and is one of the key normative operations of biopower, a process that attaches individuals to their identities. The habitual approach to weight monitoring by many of the women in this study suggests that the Yummy Mummy discourse is becoming incorporated into the identities of everyday mothering women, as a recognisable and dominant cultural script to perform, to differing degrees, and to varying grades of consciousness. A number of participants in this study worked in the fitness industry, and whilst I expected them to be more concerned about their bodies postnatal, because of the pressures they face in their workplaces to "look the part", the education they receive about their bodies gave them a realistic idea of what individual women can achieve, and they were among the most critical of weight monitoring practices. As several feminist and poststructuralist theorists suggest, disciplinary practices, such as self-surveillance, both underscore, and contribute to, contemporary cultural definitions of femininity. From a Foucauldian perspective, a woman in this context becomes "a self-policing subject, self-committed to a relentless self-surveillance" (Hekman 275). However, although for Foucault, total liberation is impossible, some parts of social life are more vulnerable to criticism than others, and we can change particular normalising practices (165). Creating alternate mothering discourses is one way to achieve this, and some women did reflect critically on these types of self-policing behaviours. A minority of women in this study recognised their body as "different" to before they had children. Rather than agonise over these changes, they accepted them as part of where they are in their lives right now: I'm not the same person that I was then, its different, I like I just sort of feel that change is good, it's okay to be different, it's okay for me look different, it's okay for my body to kind of wear my motherhood badges that's okay I feel happy about that. So I don't want it to look exactly the same, no I don't actually. (Corinne, aged 33, mother of four) As many of the women who have been in email contact with me since their interviews have expressed, the questions I asked have prompted them to reflect more consciously on many of these issues, and for some, to have conversations with loved ones. For me, this demonstrates that this project has assisted women, and the process of taking part has elicited conversations between more women, and importantly, between women and men, about these types of media representations, and the expectations they create. In response to a growing body of research into the effects of unrealistic imagery on women, particularly young women and the increasing rates of eating disorders amongst women (see for example Hudson et al.; Taylor et al.; Treasure) in Western communities, there has been debate in a number of Western countries, including the United Kingdom, France and Australia, over whether the practice of digitally altering photos in the media, should be legislated so that media outlets are required to declare when and how images have been altered. The media has not greeted this suggestion warmly. In response to calls for legislative action Jill Wanless, an associate editor at Look magazine, suggested that "sometimes readers want hyper-reality in a way—they want to be taken out of their own situation". The justification for "perfected" images, in this case, is the inferred distinction they create between the unreal and reality. However, the responses from the everyday women involved in this study suggest that their desire is not for "hyper reality", but rather for "realness" to be represented. As Corinne explains: Where's the mother on the front page of the magazine that says I took 11 months to lose my baby weight…I hate this fantasy world, where's the reality, where's our real mums, our real women who are out there going I agonise over dropping my kid in day care everyday when they cry, I hate it. That's real. Performativity, as an inextricable aspect of hyper reality, may be ignored by those with a vested interest in media production, but the roles that discourses such as the Yummy Mummy have in proliferating and creating the expectation of these performances, is of interest to both the community and cultural theorists. Conclusion The capacity to influence current cultural, political and social debates surrounding what women should look like as mothers in contemporary Western Australian society is important to explore. Using feminist methodologies in such work provides an opportunity to unite the academic and broader communities. By disassembling the boundary between researcher and researched, it is possible to encourage mutual understanding and the recognition of mutual experience amongst researcher, participants' and the wider community. Taking part in this research has elicited conversations between women, and men concerning their expectations, and experiences of parenthood. Most importantly, the outcome of this work has reflected a desire by local everyday women for the media to include their stories in the broader presentation of motherhood. In this sense, this project has, and can further, assist women in sharing aspects of their experiences that are frequently excluded from popular media representations, and present the multiplicity of mothering experiences, and what being a "good mother" can entail. Acknowledgements I would like to sincerely thank the following for their invaluable feedback on earlier drafts of this article: Dr Kathryn Trees, Yann Toussaint, Linda Warren and the anonymous M/C Journal reviewers. References Arendell, Terry. "Conceiving and Investigating Motherhood: The Decade's Scholarship." Journal of Marriage and the Family 62.4 (2000): 1192-207. Attwood, Feona. Mainstreaming Sex: The Sexualisation of Western Culture. London: I.B. Tauris, 2009. Bloom, Leslie. "Reflections from the Field: Locked in Uneasy Sisterhood: Reflections on Feminist Methodology and Research Relations." Anthropology & Education Quarterly 28.1 (1997): 111-22. Wanless, Jill. "Curb Airbrushed Images, Keep Bodies Real." CBS News World UK, 2010. 20 Sep. 2010 ‹http://www.cbsnews.com/stories/2010/09/20/world/main6884884.shtml›. Gill, Rosalind. Gender and the Media. Cambridge: Polity P, 2007. Gill, Rosalind, and Jane Arthurs. "Editors Introduction: New Femininities?" Feminist Media Studies 6.4 (2006): 443-51. Hekman, Susan. Feminist Interpretations of Michel Foucault. University Park: Pennsylvania State UP, 1996. Heyl, Barbara Sherman. "Ethnographic Interviewing." Handbook of Ethnography. Eds. Paul Atkinson, Amanda J. Coffey, Sara Delamont, John Lofland, and Lyn H. Lofland. London: Sage, 2001. 369-83. Hudson, James I., Eva Hiripi, Harrison G. Pope Jr., and Ronald C. Kessler. "The Prevalence and Correlates of Eating Disorders in the National Comorbidity Survey Replication." Biological Psychiatry 61.3 (2007). 348-58. Jones, Sue. "Depth Interviewing." Applied Qualitative Research. Ed. Robert Walker. Ashgate, 1985. 45-56. Luff, Donna. "Dialogue across the Divides: 'Moments of Rapport' and Power in Feminist Research with Anti-Feminist Women." Sociology 33.4 (1999): 687-703. McRobbie, Angela. "The Politics of Feminist Research: Between Talk, Text and Action." Feminist Review 12 (1982): 46-57. ———. "Yummy Mummies Leave a Bad Taste for Young Women: The Cult of Celebrity Motherhood Is Deterring Couples from Having Children Early. We Need to Rethink the Nanny Culture." The Guardian 2 Mar. 2006. Oakley, Ann. "Interviewing Women: A Contradiction in Terms." Doing Feminist Research. Ed. Helen Roberts. London: Routledge and Kegan Paul, 1981. 30-61. O'Donohoe, Stephanie. "Yummy Mummies: The Clamour of Glamour in Advertising to Mothers." Advertising & Society Review 7.3 (2006): 1-18. Olesen, Virginia. "Feminisms and Qualitative Research at and into the Millennium." Handbook of Qualitative Research. Eds. Norman Denzin and Yvonna Lincoln. London: Sage, 2000. 215-55. Sawicki, Jana. Disciplining Foucault: Feminism, Power, and the Body. New York: Routledge, 1991. ———. "Feminism, Foucault, and 'Subjects' of Power and Freedom." Feminist Interpretations of Michel Foucault. Ed. Susan J. Hekman, University Park: Pennsylvania State UP, 1996. 159-210. Taylor, C. Barr, et al. "The Adverse Effect of Negative Comments about Weight and Shape for Family and Siblings on Women at High Risk for Eating Disorders." Paediatrics 118 (2006): 731-38. Treasure, Janet. "An Image Is Worth a Thousand Words of Public Health." Brazilian Journal of Psychiatry 56.1 (2007): 7-8.
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Bowles-Smith, Emily. "Recovering Love’s Fugitive: Elizabeth Wilmot and the Oscillations between the Sexual and Textual Body in a Libertine Woman’s Manuscript Poetry." M/C Journal 11, no. 6 (November 28, 2008). http://dx.doi.org/10.5204/mcj.73.

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Elizabeth Wilmot, Countess of Rochester, is best known to most modern readers as the woman John Wilmot, Earl of Rochester, abducted and later wed. As Samuel Pepys memorably records in his diary entry for 28 May 1665:Thence to my Lady Sandwich’s, where, to my shame, I had not been a great while before. Here, upon my telling her a story of my Lord Rochester’s running away on Friday night last with Mrs Mallet, the great beauty and fortune of the North, who had supped at Whitehall with Mrs Stewart, and was going home to her lodgings with her grandfather, my Lord Haly, by coach; and was at Charing Cross seized on by both horse and footmen, and forcibly taken from him, and put into a coach with six horses, and two women provided to receive her, and carried away. Upon immediate pursuit, my Lord of Rochester (for whom the King had spoke to the lady often, but with no success) was taken at Uxbridge; but the lady is not yet heard of, and the King mighty angry and the Lord sent to the Tower. (http://www.pepysdiary.com/)Here Pepys provides an anecdote that offers what Helen Deutsch has described in another context as “the elusive possibility of truth embodied by ‘things in themselves,’ by the things, that is, preserved in anecdotal form” (28). Pepys’s diary entry yields up an “elusive possibility” of embodied truth; his version of Wilmot’s abduction solidifies what he perceives to be the most notable features of her identity: her beauty, her wealth, and her sexual trajectory.Pepys’s conclusion that “the lady is not yet heard of” complicates this idea of anecdotal preservation, for he neatly ties up his story of Wilmot’s body by erasing her from it: she is removed, voiceless and disembodied, from even this anecdote of her own abduction. Pepys’s double maneuver demonstrates the complex set of interactions surrounding the preservation of early modern women’s sexual and textual selves. Written into Pepys’s diary and writing in conversation with her husband, Wilmot has generally been treated as a subordinate historical and literary figure—a character rather than an agent or an author. The richness of Wilmot’s own writing has been largely ignored; her manuscript poetry has been treated as an artefact and a source of autobiographical material, whereas Rochester’s poetry—itself teeming with autobiographical details, references to material culture, and ephemera—is recognised and esteemed as literary. Rochester’s work provides a tremendous resource, a window through which we can read and re-read his wife’s work in ways that enlighten and open up readings rather than closing them down, and her works similarly complicate his writings.By looking at Wilmot as a case study, I would like to draw attention to some of the continued dilemmas that scholars face when we attempt to recover early modern women’s writing. With this study, I will focus on distinct features of Wilmot’s sexual and textual identity. I will consider assumptions about female docility; the politics and poetics of erotic espionage; and Wilmot’s construction of fugitive desires in her poetry. Like the writings of many early modern women, Wilmot’s manuscript poetry challenges assumptions about the intersections of gender, sexuality, and authorship. Early Modern Women’s Docile Bodies?As the entry from Pepys’s diary suggests, Wilmot has been constructed as a docile female body—she is rendered “ideal” according to a set of gendered practices by which “inferior status has been inscribed” on her body (Bartky 139). Contrasting Pepys’s references to Wilmot’s beauty and marriageability with Wilmot’s own vivid descriptions of sexual desire highlights Wilmot’s tactical awareness and deployment of her inscribed form. In one of her manuscript poems, she writes:Nothing ades to Loves fond fireMore than scorn and cold disdainI to cherish your desirekindness used but twas in vainyou insulted on your SlaveTo be mine you soon refusedHope hope not then the power to haveWhich ingloriously you used. (230)This poem yields up a wealth of autobiographical information and provides glimpses into Wilmot’s psychology. Rochester spent much of his married life having affairs with women and men, and Wilmot represents herself as embodying her devotion to her husband even as he rejects her. In a recent blog entry about Wilmot’s poetry, Ellen Moody suggests that Wilmot “must maintain her invulnerable guard or will be hurt; the mores damn her whatever she does.” Interpretations of Wilmot’s verse typically overlay such sentiments on her words: she is damned by social mores, forced to configure her body and desire according to rigorous social codes that expect women to be pure and inviolable yet also accessible to their lovers and “invulnerable” to the pain produced by infidelity. Such interpretations, however, deny Wilmot the textual and sexual agency accorded to Rochester, begging the question of whether or not we have moved beyond reading women’s writing as essential, natural, and embodied. Thus while these lines might in fact yield up insights into Wilmot’s psychosocial and sexual identities, we continue to marginalise her writing and by extension her author-self if we insist on taking her words at face value. Compare, for example, Wilmot’s verse to the following song by her contemporary Aphra Behn:Love in Fantastique Triumph satt,Whilst Bleeding Hearts a round him flow’d,For whom Fresh paines he did Create,And strange Tyranick power he show’d;From thy Bright Eyes he took his fire,Which round about, in sports he hurl’d;But ’twas from mine, he took desire,Enough to undo the Amorous World. (53) This poem, which first appeared in Behn’s tragedy Abdelazer (1677) and was later printed in Poems upon Several Occasions (1684), was one of Behn’s most popular lyric verses. In the 1920s and 1930s Ernest Bernbaum, Montague Summers, Edmund Gosse, and others mined Behn’s works for autobiographical details and suggested that such historical details were all that her works offered—a trend that continued, disturbingly, into the later half of the twentieth century. Since the 1980s, Paula R. Backscheider, Ros Ballaster, Catherine Gallagher, Robert Markley, Paul Salzman, Jane Spencer, and Janet Todd have shown that Behn’s works are not simple autobiographical documents; they are the carefully crafted productions of a literary professional. Even though Behn’s song evokes a masochistic relationship between lover and beloved much like Wilmot’s song, critics treat “Love Arm’d” as a literary work rather than a literal transcription of female desire. Of course there are material differences between Wilmot’s song and Behn’s “Love Arm’d,” the most notable of which involves Behn’s self-conscious professionalism and her poem’s entrenchment in the structures of performance and print culture. But as scholars including Kathryn King and Margaret J. M. Ezell have begun to suggest, print publication was not the only way for writers to produce and circulate literary texts. King has demonstrated the ways in which female authors of manuscripts were producing social texts (563), and Ezell has shown that “collapsing ‘public’ into ‘publication’” leads modern readers to “overlook the importance of the social function of literature for women as well as men” (39). Wilmot’s poems did not go through the same material, ideological, and commercial processes as Behn’s poems did, but they participated in a social and cultural network of exchange that operated according to its own rules and that, significantly, was the same network that Rochester himself used for the circulation of his verses. Wilmot’s writings constitute about half of the manuscript Portland PwV 31, held by Hallward Library, University of Nottingham—a manuscript catalogued in the Perdita Project but lacking a description and biographical note. Teresa D. Kemp has discussed the impact of the Perdita Project on the study of early modern women’s writing in Feminist Teacher, and Jill Seal Millman and Elizabeth Clarke (both of whom are involved with the project) have also written articles about the usability of the database. Like many of the women writers catalogued by the Perdita Project, Wilmot lacks her own entry in the Dictionary of National Biography and is instead relegated to the periphery in Rochester’s entry.The nineteen-page folio includes poems by both Rochester and Wilmot. The first eight poems are autograph manuscript poems by Rochester, and a scene from a manuscript play ‘Scaene 1st, Mr. Daynty’s chamber’ is also included. The remaining poems, excluding one without attribution, are by Wilmot and are identified on the finding aid as follows:Autograph MS poem, entitled ‘Song’, by Elizabeth WilmotAutograph MS poem, entitled ‘Song’, by Elizabeth WilmotAutograph MS poem, entitled ‘Song’, by Elizabeth WilmotMS poem, untitled, not ascribed Autograph MS poem, entitled ‘Song’, by Elizabeth WilmotAutograph MS poem, untitled, by Elizabeth WilmotAutograph MS poem, untitled, by Elizabeth WilmotAutograph MS poem, untitled, by Elizabeth Wilmot Autograph MS poem, untitled, by Elizabeth WilmotTwo of the songs (including the lyric quoted above) have been published in Kissing the Rod with the disclaimer that marks of revision reveal that “Lady Rochester was not serving as an amanuensis for her husband” yet the editors maintain that “some sort of literary collaboration cannot be ruled out” (230), implying that Rochester helped his wife write her poetry. Establishing a non-hierarchical strategy for reading women’s collaborative manuscript writing here seems necessary. Unlike Behn, who produced works in manuscript and in print and whose maximization of the slippages between these modes has recently been analyzed by Anne Russell, Wilmot and Rochester both wrote primarily in manuscript. Yet only Rochester’s writings have been accorded literary status by historians of the book and of manuscript theory such as Harold Love and Arthur Marotti. Even though John Wilders notes that Rochester’s earliest poems were dialogues written with his wife, the literariness of her contributions is often undercut. Wilders offers a helpful suggestion that the dialogues set up by these poems helps “hint … at further complexities in the other” (51), but the complexities are identified as sexual rather than textual. Further, the poems are treated as responses to Rochester rather than conversations with him. Readers like Moody, moreover, draw reflections of marital psychology from Wilmot’s poems instead of considering their polysemic qualities and other literary traits. Instead of approaching the lines quoted above from Wilmot’s song as indications of her erotic and conjugal desire for her husband, we can consider her confident deployment of metaphysical conceits, her careful rhymes, and her visceral imagery. Furthermore, we can locate ways in which Wilmot and Rochester use the device of the answer poem to build a complex dialogue rather than a hierarchical relationship in which one voice dominates the other. The poems comprising Portland PwV 31 are written in two hands and two voices; they complement one another, but neither contains or controls the other. Despite the fact that David Farley-Hills dismissively calls this an “‘answer’ to this poem written in Lady Rochester’s handwriting” (29), the verses coexist in playful exchange textually as well as sexually. Erotic Exchange, Erotic EspionageBut does a reorientation of literary criticism away from Wilmot’s body and towards her body of verse necessarily entail a loss of her sexual and artefactual identity? Along with the account from Pepys’s diary mentioned at the outset of this study, letters from Rochester to his wife survive that provide a prosaic account of the couple’s married life. For instance, Rochester writes to her: “I love not myself as much as you do” (quoted in Green 159). Letters from Rochester to his wife typically showcase his playfulness, wit, and ribaldry (in one letter, he berates the artist responsible for two miniatures of Wilmot in strokes that are humorous yet also charged with a satire that borders on invective). The couple’s relationship was beleaguered by the doubts, infidelities, and sexual double standards that an autobiographical reading of Wilmot’s songs yields up, therefore it seems as counterproductive for feminist literary theory, criticism, and recovery work to entirely dispense with the autobiographical readings as it seems reductive to entirely rely on them. When approaching works like these manuscript poems, then, I propose using a model of erotic exchange and erotic espionage in tandem with more text-bound modes of literary criticism. To make this maneuver, we might begin by considering Gayle Rubin’s proposition that “If women are the gifts, then it is men who are the exchange partners. And it is the partners, not the presents, upon whom reciprocal exchange confers its quasi-mystical power of social linkage” (398). Wilmot’s poetry relentlessly unsettles the binary set up between partner and present, thereby demanding a more pluralistic identification of sexual and textual economies. Wilmot constructs Rochester as absent (“Thats caused by absence norished by despaire”), which is an explicit inversion of the gendered terms stereotypically deployed in poetry (the absent woman in works by Rochester as well as later satirists like Jonathan Swift and Alexander Pope often catalyzes sexual desire) that also registers Wilmot’s autobiographical contexts. She was, during most of her married life, living with his mother, her own mother, and Rochester’s nieces in his house at Adderbury while he stayed in London. The desire in Wilmot’s poetry is textualised as much as it is sexualised; weaving this doublebraid of desires and designs together ultimately provides the most complete interpretation of the verses. I read the verses as offering a literary form of erotic espionage in which Wilmot serves simultaneously as erotic object and author. That is, she both is and is not the Cloris of her (and Rochester’s) poetry, capable of looking on and authorizing her desired and desiring body. The lyric in which Wilmot writes “He would return the fugitive with Shame” provides the clearest example of the interpretive tactic that I am proposing. The line, from Wilmot’s song “Cloris misfortunes that can be exprest,” refers to the deity of Love in its complete context:Such conquering charmes contribute to my chainAnd ade fresh torments to my lingering painThat could blind Love juge of my faithful flameHe would return the fugitive with ShameFor having bin insenceable to loveThat does by constancy it merritt prove. (232)The speaker of the poem invokes Cupid and calls on “blind Love” to judge “my faithful flame.” The beloved would then be returned “fugitive with Shame” because “blind Love” would have weighed the lover’s passion and the beloved’s insensibility. Interestingly, the gender of the beloved and the lover are not marked in this poem. Only Cupid is marked as male. Although the lover is hypothetically associated with femaleness in the final stanza (“She that calls not reason to her aid / Deserves the punishmentt”), the ascription could as easily be gendering the trait of irrationality as gendering the subject/author of the poem. Desire, complaint, and power circulate in the song in a manner that lacks clear reference; the reader receives glimpses into an erotic world that is far more ornately literary than it is material. That is, reading the poem makes one aware of tropes of power and desire, whereas actual bodies recede into the margins of the text—identifiable because of the author’s handwriting, not a uniquely female perspective on sexuality or (contrary to Moody’s interpretation) a specifically feminine acquiescence to gender norms. Strategies for Reading a Body of VerseWilmot’s poetry participates in what might be described as two distinct poetic and political modes. On one hand, her writing reproduces textual expectations about Restoration answer poems, songs and lyrics, and romantic verses. She crafts poetry that corresponds to the same textual conventions that men like Rochester, John Dryden, Abraham Cowley, and William Cavendish utilised when they wrote in manuscript. For Wilmot, as for her male contemporaries, such manuscript writing would have been socially circulated; at the same time, the manuscript documents had a fluidity that was less common in print texts. Dryden and Behn’s published writings, for instance, often had a more literary context (“Love Arm’d” refers to Abdelazer, not to Behn’s sexual identity), whereas manuscript writing often referred to coteries of readers and writers, friends and lovers.As part of the volatile world of manuscript writing, Wilmot’s poetry also highlights her embodied erotic relationships. But over-reading—or only reading—the poetry as depicting a conjugal erotics limits our ability to recover Wilmot as an author and an agent. Feminist recovery work has opened many new tactics for incorporating women’s writing into existing literary canons; it has also helped us imagine ways of including female domestic work, sexuality, and other embodied forms into our understanding of early modern culture. By drawing together literary recovery work with a more material interest in recuperating women’s sexual bodies, we should begin to recuperate women like Wilmot not simply as authors or bodies but as both. The oscillations between the sexual and textual body in Wilmot’s poetry, and in our assessments of her life and writings, should help us approach her works (like the works of Rochester) as possessing a three-dimensionality that they have long been denied. ReferencesBartky, Sandra Lee. “Foucault, Femininity, and the Modernization of Patriarchal Power.” In Writing on the Body: Female Embodiment and Feminist Theory. Ed. Katie Conboy, Nadia Medina, and Sarah Stanbury. New York: Columbia University Press, 1997. 129-54.Behn, Aphra. “Song. Love Arm’d.” The Works of Aphra Behn. Volume 1: Poetry. Ed. Janet Todd. London: William Pickering, 1992. 53.Clarke, Elizabeth. “Introducing Hester Pulter and the Perdita Project.” Literature Compass 2.1 (2005). ‹http://www.blackwell-compass.com/subject/literature/article_view?article_id=lico_articles_bsl159›. Deutsch, Helen. Loving Doctor Johnson. Chicago: University of Chicago Press, 2005.Diamond, Irene, Ed. Feminism and Foucault: Reflections on Resistance. Boston: Northeastern University Press, 1988.Ezell, Margaret J. M. Social Authorship and the Advent of Print. Baltimore: Johns Hopkins University Press, 1999.Farley-Hill, David. Rochester’s Poetry. Totowa: Rowman and Littlefield, 1978. Greene, Graham. Lord Rochester’s Monkey. New York: Penguin, 1974. Greer, Germaine, Susan Hastings, Jeslyn Medoff, and Melinda Sansone, Ed. Kissing the Rod: An Anthology of Seventeenth-Century Women’s Verse. New York: Noonday Press, 1988. Kemp, Theresa D. “Early Women Writers.” Feminist Teacher 18.3 (2008): 234-39.King, Kathryn. “Jane Barker, Poetical Recreations, and the Sociable Text.” ELH 61 (1994): 551-70.Love, Harold, and Arthur F. Marotti. "Manuscript Transmission and Circulation." The Cambridge History of Early Modern English Literature. Cambridge, England: Cambridge University Press, 2002. 55-80. Love, Harold. "Systemizing Sigla." English Manuscript Studies 1100-1700. 11 (2002): 217-230. Marotti, Arthur F. "Shakespeare's Sonnets and the Manuscript Circulation of Texts in Early Modern England." A Companion to Shakespeare's Sonnets. Oxford: Blackwell, 2007. 185-203.McNay, Lois. Foucault And Feminism: Power, Gender, and the Self. Boston: Northeastern, 1992.Moody, Ellen. “Elizabeth Wilmot (neé Mallet), Countess of Rochester, Another Woman Poet.” Blog entry 16 March 2006. 11 Nov. 2008 ‹http://server4.moody.cx/index.php?id=400›. Pepys, Samuel. The Diary of Samuel Pepys. 23 Aug. 2008 ‹http://www.pepysdiary.com/archive/1665/05/28/index.php›. Rubin, Gayle. “The Traffic in Women: Notes on the ‘Political Economy’ of Sex.” Feminist Literary Theory and Criticism: A Norton Reader, ed. Sandra M. Gilbert and Susan Gubar, 392-413. New York: Norton, 2007.Russell, Anne. “Aphra Behn, Textual Communities, and Pastoral Sobriquets.” English Language Notes 40.4 (June 2003): 41-50.———. “'Public' and 'Private' in Aphra Behn's Miscellanies: Women Writers, Print, and Manuscript.” Write or Be Written: Early Modern Women Poets and Cultural Constraints. Ed. Barbara Smith and Ursula Appelt. Aldershot: Ashgate, 2001. 29-48. Sawicki, Jana. Disciplining Foucault: Feminism, Power and the Body. New York: Routledge, 1991.Seal, Jill. "The Perdita Project—A Winter's Report." Early Modern Literary Studies 6.3 (January, 2001): 10.1-14. ‹http://purl.oclc.org/emls/06-3/perdita.htm›.Wilders, John. “Rochester and the Metaphysicals.” In Spirit of Wit: Reconsiderations of Rochester. Ed. Jeremy Treglown. Hamden: Archon, 1982. 42-57.Wilmot, Elizabeth, Countess of Rochester. “Song” (“Nothing Ades to Love's Fond Fire”) and “Song” (“Cloris Misfortunes That Can Be Exprest”) in Kissing the Rod. 230-32.
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17

Mallan, Kerry, and John Stephens. "Love’s Coming (Out)." M/C Journal 5, no. 6 (November 1, 2002). http://dx.doi.org/10.5204/mcj.1996.

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Abstract:
In The Threshold of the Visible World, Kaja Silverman advances a subtle, ethical, post-Lacanian account of what constitutes “the active gift of love” and how this might be expressed on the screen. She argues for an orientation of subject to love object which is not merely an alternative to romantic passion, but an account of how identification of the loving subject and love object “might function in a way that results in neither the triumph of self-sameness, nor craven submission to an exteriorised but essentialized ideal”. In a move particularly relevant to our focus in this paper, she goes on to suggest that a gift of love so constituted entails an escape from conformity with culturally dictated ideals and thence a capacity “to put ourselves in a positive identificatory relation to bodies which we have been taught to abhor and repudiate” (79). Two lesbian/gay teen films of the late 1990s – Lukas Moodysson’s Fucking Åmål (1998; also known as Show Me Love) and Simon Shore’s Get Real (1999) – offer an illuminating contrast in the ways they deal with the possibility of the gift of love in the conflictual contexts both of teenage gay and lesbian love and sexuality, and of small-town spaces. Space solicits desire, but the sexual frisson that is evoked through encounters in various spaces in film depicted as offering excitement, risk, and bodily pleasures seems limited in three ways. First, the progression from desire to love is severely circumscribed by cultural presuppositions about the physical and social attributes of appropriate love objects. This is particularly evident in the Hollywood teen film, with its recurrent male and female Cinderella roles. Second, the desire represented is predominantly heterosexual, so the appropriate love object is further specified by the assumption of heteronormativity. Finally, there is a persistent attribution of space to woman and time to man – as early as the late eighteenth century William Blake had written, “Space is a woman” (in Bal 169) – and although this has been questioned by feminist thinkers (see Irigaray 1987) it still pervades filmic imagery. As Sue Best notes, the bounded spaces that people inhabit – “the nation, regions, cities and the home” – often rely on feminine metaphors to describe their attributes, contours, architecture; in the case of the romantic ‘home’, its enclosures suggest a warm, uterine space and maternal care. In a related sense, the open spaces of the countryside, the city streets and solitary travel have connoted a masculine space and prerogative (182-3). Traditionally, man moves through these spaces with a sense of temporal purpose, while woman bides her time in bounded domestic space. In Fucking Åmål, the film’s preoccupation with enclosed spaces, and especially the domestic spaces of home and school, on one hand generates an intense mood of claustrophobia while, on the other, communicates the terrifying aloneness of the young person abjected by the “in”-crowd. A measure of the inanity of the teenage boys of this small Swedish community is the unexamined misogyny of their spatial thinking, as when, for example, Jessica’s boyfriend Markus asserts that boys are interested in and understand technology, like cell phones, and that girls are instead good at things like "make-up and looking good". Get Real expresses the contrast more as that of outside and inside: the male domain of the sports field set against the interior space of the room where girls and boys like Steven (“I don’t smoke or play football and have an IQ over 25”) produce the school magazine. While these binaristic notions of gender and space serve as useful means for considering the restrictive nature of masculine and feminine constructions which still exist in various contemporary societies, they are also limited and limiting when it comes to thinking beyond a heterosexual framework. The imbrication of space and woman could account for the ongoing censure, disruption, and violation of feminised movement in so-called masculinised spaces. The notion of transgressing across spaces is the underlying theme of both Get Real and Fucking Åmål. Both films, with their “coming out” narratives, move away from conventional cinematic representations of teen love. Moreover, they provide a cinematic space in which the female or male body is a source of same-sex pleasure and desire, and offer viewers a space not defined by the other gender or by a narrative progress towards heterosexual romance and fulfilment. Consequently, the characters’ sensual/sexual encounters privilege bodily pleasure, response, and the ability to go beyond “the blind spot” of patriarchal sexuality (Irigaray 1985). Where they differ is that Fucking Åmål depicts Elin (the “love object”) progressing so far in her love for Agnes that her triumphant coming out is simultaneously an affirmation of a body universally abhorred and repudiated within the dominant youth community. There is no suggestion, for example, that Agnes will need to abandon her loose, oversized clothes and her trousers in favour of Elin’s short skirts and low-cut tops (although there is a hint that Elin may find Agnes’s intellectual interests more engrossing than the belated and etiolated versions of popular culture she has up until now inhabited). In contrast to Fucking Åmål, Get Real depicts the ultimate failure of John Dixon (the love object) to acknowledge love for Steven Carter, abhorred and repudiated by male peers for his suspected (and actual) homosexuality. Space is a shifting signifier which points to, but does not anchor, meaning across social, cultural, and territorial dimensions. In a Foucauldian sense, space is often linked to concepts of power. Furthermore, space, particularly queer space, becomes both a visual and metaphorical entity which needs to be interrogated in terms of its relationship to, and representation through, the eye of the beholder. In Get Real and Fucking Åmål “looking” becomes a complex play between characters and viewers. The specular logic that operates within the conventional notions of the gaze, with its underlying structure of a dominant subject and submissive object, is thus both interrogated and undercut (Mulvey). In Get Real a hole in a public toilet wall provides a spatial site for spying on illicit gay sexual encounters as well as a means for checking out a potential sexual partner. Such voyeurism is perverse as it disrupts the visual pleasure which has become intimately tied to patriarchal ideology with its structures of looking (male) and being looked at (female). This is one instance (and there are others in both films) when looking occupies a queer space, demonstrating complicity with voyeurism, desire, and visual pleasure, and disrupting the association of the gaze with rigid gender roles. The act of looking that the characters undertake also helps to make the viewer aware of the particular quality of their own gaze. The films contrive to position the viewer in ways that focus attention on the specific nature of his/her gaze as we become witness/voyeur to the characters’ spatial trajectories across private and public spaces - bedroom, toilet, home, school. Early in Fucking Åmål the gaze is invited and dismantled when Elin goes half undressed to try on clothes in front of the mirror in the apartment block’s lift, only to find that her sister Jessica has forgotten to bring the clothes. By overtly and comically replacing the narcissistic gaze with the gaze of the camera (and hence audience) the film problematizes looking, and begins to establish the situation whereby to look at Elin is to share the looking with Agnes, effectively queering the look. Further deconstructions of the look, or gaze, occur in the contrasting femme/butch representations of Elin and Agnes. The erotic pleasure of looking (at Elin) provides a counterpoint of gazes and highlights the vicissitudes of desire. While Elin’s sexy body and conventional beauty conform to an image of female desirability and make her the object of male fantasy, she is also the love object of Agnes. However, Elin’s feisty, restless character refuses any image of passive femininity. Rather, she embodies an active, desiring female subjectivity. Thus, the space of both female and male spectatorship is open to erotic imaginings. By contrast, the film undoes the tradition of fetishisation associated with the male gaze through the character of Agnes: she wears no makeup, hides her body in oversized clothing, and her hair is unadorned and simply styled. Thus, the camera’s attention to Agnes’s silent watching of Elin undermines the male gaze, creating a female gaze and a space of female desire. A comparable effect is achieved in Get Real when Steven uses his membership of the school magazine committee to suggest that a queer community exists within the school. First, and more subtly, the photographs he takes of John Dixon as school sporting hero queer the act of looking: Steven’s father, a professional photographer, sees them as examples of photographic art; John’s father views them as a celebration of a finely tuned athletic body; girls look at them heterosexually; but from Steven’s perspective they are gay pin-ups. The ground of a love relationship, as Silverman argues, is to posit the other rather than the self as the cause of desire, and hence to perceive perfection in the features of another and to celebrate that perceived perfection. This is the work performed by Steven’s photographs of John, and the irony inherent in the fact that the significance of the photographs depends on the interpretation of the beholder exemplifies how irony operates in these films to change how people interpret the “cultural screen”, the mental picture of society which they have naturalised. In Fucking Åmål, a class photograph of Elin in a school magazine also serves to queer the act of looking as it represents the love object of both Johan and Agnes. Whereas Johan cuts out Elin’s image, effectively excising her from the others in the photograph, and stores it in his wallet, Agnes is content to contemplate the image in the privacy of her bedroom, leaving it intact. Elin’s image has a strong erotic and visual impact on both Johan and Agnes, connoting “a to-be-looked-at-ness”, and the actions by Johan and Agnes to look and to possess can be understood in psychoanalytic terms as their attempt to turn the represented image into a fetish object (Mulvey). In a related way to Steven’s photograph of John Dixon as a gay pin-up, Agnes is able to reinvest erotically in the body of another woman. Steven’s second intervention by means of the magazine is to write the “Get Real” article about youth homosexuality. Once this is banned by the school Principal, it functions as a space of absence which defines and publicises the lack at the heart of the community. Further, in so far as it is lack which makes desire possible, Steven’s manifesto on a more individual level legitimises that lack for homosexual subjects. Get Real quite explicitly seeks to overturn the heterosexist stereotype of gays as lonely and unhappy figures, and to offer a different perspective on gay subjectivity and sexuality. Fucking Åmål performs the same work for the subjectivity and sexuality of young lesbians, as Agnes works through the trauma of her initial rejection by Elin and her “outing” at home, and Elin works through the identity crisis prompted by her emerging desire for Agnes. For each, the journey from abjection to joy ends triumphantly as, with no apparent threat of retribution, they redefine the significance of key spaces, of school and home. Both films use space to articulate the characters’ joys and anguish as they struggle with the conflicting effects of love and desire for another, the taunts they suffer from others because of their sexuality, and the eventual amelioration of the restrictions of their spatial location. While the gaze offers a metaphorical space for looking in Get Real and Fucking Åmål, space is also defined in regional and sexual terms. Elin and Agnes are space-bound characters, living within the claustrophobic confines of small town Åmål (Sweden). The original title of the film (Fucking Åmål), rather than the more bland, international release title (Show Me Love), captures teenage boredom with the stifling confines of their environment. Elin’s howls of exasperation give voice to her feelings of entrapment: “Why do we have to live in fucking Åmål? When something’s ‘in’ in the rest of the world, it’s already ‘out’ by the time it gets here.” When Elin and Agnes attempt an escape by hitching a ride out of town, their make-out session in the backseat of their lift’s car is accompanied by Foreigner’s “I want to know what love is”; the interplay of song lyrics, the young lovers’ sexual play, and their eventual eviction from the car offering an ironic performance that rehearses the double meaning of the film’s title and the story’s vexed themes of subjection and subjectivity. The visual style of Fucking Åmål also adds to the pervading sense of containment that the young protagonists experience. Interior domestic scenes dominate and appear spatially constrained. Often a low-key colour scheme serves as an iconic sign indicating the metaphorical nature of the drabness of Åmål. Agnes, as a relative newcomer to Åmål, occupies the spatial fringe both in terms of her strangeness to the place and her perceived queerness. She is the subject of ridicule, innuendo, and ostracism by her peers. Agnes’s marginalisation and abjection are metaphorically expressed through camera framing and tracking – close-ups capture her feelings of rejection and aloneness, and her movements in public spaces, such as the school canteen and corridors, are often confined to the perimeters or the background. By contrast, Elin appears to be in the spatial centre as she is a popular and sexually desirable young woman. It is when she falls in love with Agnes that she too finds herself dislocated, both within her self and within her home town. The stifling confines of Åmål offer limited recreational spaces for its youth, with the urban shopping centre and park are places for congregation and social contact. Ironically, communal spaces, such as the school and the park, effect a spatial intimacy through proximity; yet, the heterosexual imperative that operates in these public and populated spaces compels Elin and Agnes to effect a spatial distance with its necessary emotional and physical separation. When Elin and Agnes finally ‘come out’, it is part of a broader teen rebellion against continuing ennui and oppressive strictures that limit their lives. Steven (Get Real) lives a privileged middle class life in Basingstoke (Hampshire, UK) although this is unsettled by a pervasive sense of homophobic surveillance, locally and immediately embodied in the school’s masculinist bullies, but networked more widely through fathers, school principals, and the police. As Foucault argued, surveillance has a disciplinary function because individuals are made conscious that they are being watched and judged from a normalising perspective. This being so, even open spaces in Get Real have a claustrophobic effect. The park where Steven goes in quest of sexual contact thus signifies ambiguously: messages are passed from within the smallest space (a cubicle within the toilet) but once outside an individual’s presence can be registered by any neighbour, and the concealed spaces of the woodland are subjected to police raids. The film neatly ties this physical surveillance to mental surveillance when Steven’s father confronts him about being seen in the park when he was supposed to have been working on his essay project about youth in the contemporary world. For Steven, the project is a sham because he is only enabled to write from within the normalised perspective which excludes himself. Communication at the highest level available to him – a prize-winning essay in a public competition – thus denies him any subjective agency. The film’s ironic chain thus entails first the winning of the prize (but only because his father secretly submitted Steven’s discarded essay) and then Steven’s subsequent use of the award ceremony to present his other, suppressed essay and to declare his sexual orientation. In both films, gay and lesbian sexualities are constructed as paradoxical spaces. On the one hand, gay and lesbian desires and identities are distanced from the heterosexual paradigm, yet firmly embedded within it and (therefore subject to) homophobic discourses. Difference is not tolerated. In Fucking Åmål, characters are marginalised because of physical and sexual difference; in Get Real, difference is defined in terms of class, sexuality, and hegemonic masculinity. Both films offer positive outcomes which affirm a resignification of the “cultural screen”. By depicting the dystopic effect of heteronormative society on the principal gay and lesbian characters, each film functions to highlight issues of access to and place within the spatial public sphere. From Fucking Åmål, indeed, we might infer that such strategies as the ironic transformation of the gaze have the potential to produce utopian visions. Despite the strategy of allowing Steven one further transformation of public space, when he seizes a public forum to deliver his coming-out speech, Get Real offers a less utopian vision, but still a firm sense that social space has undergone significant disruption. While Elin comes to accept and realise the value of Agnes’s original “gift of love” to her, John Dixon is unable to move beyond the restrictive confines of heteronormative space and therefore rejects Steven’s public and personal gift of love. Nevertheless, in both films, it is through the agential actions of Elin, Agnes, and Steven in publicly declaring their love for the other that serves as an active signifier, openly challenging the sexualised space of their school and community: a space that passively accepts the kind of orthodoxy that naturalises heterosexualised ways of looking and loving, and abhors and repudiates homosexual/lesbian desire. In this sense, there is an opening up of a queer space of desire which exerts its own form of resistance and defiance to patriarchal discourse. Works Cited Bal, Mieke. Death and Dissymmetry: The Politics of Coherence in the Book of Judges. Chicago: University of Chicago Press, 1988. Best, Sue. “Sexualising space”. Eds. Elizabeth. Grosz & Elspeth Probyn Sexy Bodies: The strange Carnalities of Feminism. London & New York: Routledge, 1995. 181-194. Foucault, Michel. Discipline and Punish : The Birth of the Prison. London: A. Lane (Penguin Books), 1977. Irigaray, Luce. Speculum of the Other Woman, trans. G.C. Gill. Ithaca, NY: Cornell University Press, 1985. Irigaray, Luce. “Sexual difference”. Ed. Toril Moi, French Feminist Thought: A Reader. Oxford: Basil Blackwell, 1987. 118-130. Mulvey, Laura. “Visual Pleasure and Narrative Cinema” (1975) reprinted in Visual and Other Pleasures. London: Macmillan, 1989. 29-37. Silverman, Kaja. The Threshold of the Visible World. New York: Routledge, 1996. Filmography Fucking Åmål (Show Me Love). Dir./writer Lukas Moodysson. WN Danubius/ITA Slovakia, 1998. Get Real. Dir. Simon Shore. Paramount, 1999. Links linenoise.co.uk (Accessed 31/10/02) cinephiles.net (Accessed 31/10/02) brightlightsfilm.com (Accessed 31/10.02) hollywood.com (Accessed 31/10/02) movie-reviews.colossus.net (Accessed 31/10/02) culturevulture.net (Accessed 31/10/02) english.lsu.edu (Accessed 3/11/02) Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Mallan, Kerry and Stephens, John. "Love’s Coming (Out)" M/C: A Journal of Media and Culture 5.6 (2002). Dn Month Year < http://www.media-culture.org.au/0211/lovescomingout.php>. APA Style Mallan, K. & Stephens, J., (2002, Nov 20). Love’s Coming (Out). M/C: A Journal of Media and Culture, 5,(6). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0211/lovescomingout.html
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18

Hackett, Lisa J. "Dreaming of Yesterday: Fashioning Liminal Spaces in 1950s Nostalgia." M/C Journal 23, no. 1 (March 18, 2020). http://dx.doi.org/10.5204/mcj.1631.

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The 1950s era appears to hold a nostalgic place in contemporary memories and current cultural practices. While the 1950s is a period that can signify a time from the late 1940s to the early 1960s (Guffey, 100), the era is often represented as a liminal space or dream world, mediated to reflect current desires. It is a dream-like world, situated half way between the mediated vision of the 1950s and today. Modern participants of 1950s culture need to negotiate what is authentic and what is not, because as Piatti-Farnell and Carpenter remind us ‘history is what we want it to be’ (their emphasis). The world of the 1950s can be bent to suit differing interpretations, but it can never be broken. This is because nostalgia functions as a social emotion as well as a personal one (Davis, vii). Drawing on interviews conducted with 27 women and three men, this article critically examines how the 1950s are nostalgically reimagined in contemporary culture via fashion and car festivals. This article asks: in dreaming of the past, how authentic is the 1950s reimagined today from the point of view of the participants?Liminal spaces exist for participants to engage in their nostalgic reimagining of 1950s culture. Throughout Australia, and in several other countries, nostalgic retro festivals have become commonplace. In Australia prominent annual events include Cooly Rocks On (Coolangatta, Qld.), Chromefest (The Entrance, NSW) and Greazefest (Brisbane, Qld.). Festivals provide spaces where nostalgia can be acted out socially. Bennett and Woodward consider festivals such as these to be giving individuals an “opportunity to participate in a gathering of like-minded individuals whose collective investment in the cultural texts and artefacts on display at the festival are part of their ongoing lifestyle project” (Bennett and Woodward, 15). Festivals are important social events where fans of the 1950s can share in the collective re-imagining of the 1950s.MethodologyEthnographic interviews with 30 participants who self-identified as wearers of 1950s style fashion. The interviews were conducted in person, via telephone and Skype. The participants come from a range of communities that engage with 1950s retro culture, including pin-up, rockabilly, rock'n'roll dancers and car club members. Due to the commonality of the shared 1950s space, the boundaries between the various cohorts can be fluid and thus some participants were involved with multiple groups. The researcher also immersed herself in the culture, conducting participant observation at various events such as retro festivals, pin-up competitions, shopping excursions and car club runs. Participants were given the option to have their real names used with just a few choosing to be anonymised. The participants ranged in age from 23 to their 60s.NostalgiaOur relationship with past eras is often steeped in nostalgia. Fred Davis (16-26) identified three orders of nostalgia: simple, reflexive and interpreted. Simple nostalgia “harbors the common belief that THINGS WERE BETTER (MORE BEAUTIFUL) (HEALTHIER) (HAPPIER) (MORE CIVILIZED) (MORE EXCITING) THEN THAN NOW” (Davis, 18, his emphasis). This is a relatively straightforward depiction of a halcyon past that is uncritical in its outlook. The second order, reflexive nostalgia, sees subjects question if their view of the past is untainted: “was it really that way?” (21). The third and final order sees the subject question the reasons behind the feelings of nostalgia, asking “why am I feeling nostalgic?” (24).Davis argues that nostalgia “must in some fashion be a personally experienced psst” rather than knowledge acquired second-hand (Davis, 8). Others dispute this, noting a vicarious or second-hand nostalgia can be experienced by those who have no direct experience of the past in question (Goulding, “Exploratory”). Christina Goulding’s work at heritage museums found two patterns of nostalgic behaviour amongst visitors whom she termed the existentials and the aesthetics (Goulding, “Romancing”). For the existentials, experiencing the liminal space of a heritage museum validated their nostalgia “because of their ability to construct their own values and ideologies relating to a particular time period in history and then to transpose these values to a time belonging to their own experiences, whether real or partially constructed” (Goulding “Romancing”, 575). This attitude is similar to Davis’s first order or simple nostalgia. In comparison, aesthetics viewed history differently; their nostalgia was grounded in an interest in history and its authentic reconstruction, and a desire to escape into an imaginary world, if only for an hour or two. However, they were more critical of the realism presented to them and aware of the limits of accuracy in reconstruction.Second-Hand NostalgiaFor the participants interviewed for this research, second-hand nostalgia for the 1950s was apparent for many. This is not very surprising given the time and distance between now and then. That is, a majority of the participants had not actually lived in the 1950s. For many their interest in the 1950s connected them to key family members such as mothers, fathers and grandparents. Two participants, Noel and Charlie, discussed fathers who were keen listeners of 1950s rock'n'roll music. Women often discussed female family members whose 1950s fashion sense they admired. Statements such as “I look back at the photos now and I think it would have been awesome if I had grown up in that era” (Noel) were common in interviews; however, many of them later qualified this with a more critical analysis of the time.For some, the 1950s represented a time when things were ‘better’. The range of indicators ran from the personal to the social:Curves and shapeliness were celebrated a little bit more in that era than they are now … when you look at the 50s woman they were a little bit curvier, when you think of pin-up and that kind of stuff, like Marilyn Monroe and Betty Page and all that sort of style, whereas for so long that hasn’t been where fashion has been at. So the average woman is bigger, or is curvier, or… So that’s kind of, it just works with my body shape in a way that modern stuff just doesn’t necessarily. (Ashleigh)I get treated differently when I wear Rockabilly as opposed to modern clothes. People will treat me more like a lady, will open doors for me … . I think people respect more people that dress like ladies than girls that let it all show. People have respect for people who respect themselves and I think Rockabilly allows you to do that. Allows you to be pretty and feminine without letting it all show. (Becky)For others, their fascination with the 1950s was limited to the aesthetic as they drew a more critical analysis of the era:There’s a housewife’s guide. I’m sure you’ve read that a housewife is expected to have a bow in her hair when her husband gets home from work. And should have the children in bed or silent. And we should be appreciating that he’s had a very hard day at work, so he should come home and put his feet up and we should rub his feet and provide him with a hot meal … . The mindset was different between then and now, and it’s not really that big a gap in history. (Belinda)The majority of women interviewed noted that they would be unwilling to relinquish modern social attitudes towards women to return to an era where women were expected to remain in the domestic sphere. They cited a number of differences, including technology (modern washing machines, dishwashers, etc.), gender relations (one participant noted rape in marriage), expectations to marry and have children young, careers, own finances etc.Nooooo! Absolutely not. Nooooo! No way! Oh my gosh! The labour in housework. Almost daily I’m grateful for the dishwasher and the stick Dyson for the floors and I don’t know, the steam iron. So many of the conveniences that you know, you go down stairs in the rush before the walk to school, throw the clothes into the washing machine and know that in 30 minutes it’s done. … No way would I go back. I absolutely would not want to live in the 50s regarding the social mores. It’s a little bit too repressive … . Love the look though! (Anna)Despite this, ‘outsiders’ (those who do not participate in 1950s subcultures) will often assume that since adherents are dressed in fifties style they obviously wish they could return there:And it sometimes will open a conversation where people will say “you should have been born earlier” or “I bet you wished you lived in the 50s” and I always say “no, I’m glad I live in an era where there’s less racism and sexism and I can work. (Emma)In contrast, men who were interviewed had expressed fewer barriers to living in the 1950s. Both Charlie and Noel were quick to say yes when asked if they would be happy to live in the actual 1950s. Even Ashley, a homosexual man who dresses in 1950s drag as a woman on the weekends would “give it a go”. This perhaps reflects the privileged position that white heterosexual men enjoyed in the era. Ashley could, like many homosexual men at the time, easily disguise his sexual orientation in order to fit into this privileged position, keeping his overt drag behaviour to “safe gay spaces” (Cole, 45). Further, all three men are white, although Charlie, being from a Cypriot background, may experience a different social response if he was to return to the actual 1950s. Immigrants from southern Europe were not welcomed by all Australians, with some openly hostile to the immigrants (Murphy, 156-64). Women, on the other hand, would experience a retrograde transformation of their position within society; women of colour even more so. This echoes other studies of historically based cohorts where women in particular hold progressive modern views and are reluctant to return to time periods such as the 1960s (Jenss) and the 1970s (Gregson, Brooks, and Crewe).Popular Cultures as a Conduit to the PastNostalgia is often mediated through popular culture, with many participants referencing popular icons of the fifties such as Elvis, Rita Hayworth, and Marilyn Monroe. This was complicated by references to popular culture films and music which were themselves a product of 1950s nostalgia, such as the movie Grease (1978) and the band the Stray Cats (1979-present). The 1950s has been the ongoing subject of revivalism since at least the late 1960s (Reynolds, 277), and this layering complicates social understandings of the decade. One participant, Charlie (in his late 50s), notes how the 1950s revival in the 1970s gave him the opportunity to immerse himself in the culture he admired. For Charlie, popular culture gave him the opportunity to wear authentic 1950s clothing and surround himself with 1950s memorabilia, music, and cars.Alternative clothing allows people to create an identity outside the parameters of contemporary fashion. For women, the thin body, replete with small breasts and hips, has been held up as the ideal in both mass media and fashion from advent of Twiggy in the 1960s to the present day (Hackett and Rall). Yet, 1950s style clothing allows wearers the freedom to create a fashionable identity that presents a different body ideal; that of the hyper-feminine woman who is characterised by her exaggerated hour-glass figure. This body shape has recently become fashionable again with influencers such as Kim Kardashian promoting this as an alternate to the thin body ideal. For men, the clothes represent the complimentary ideal of the hyper-masculine man: tight shirts, worker jeans, working class suits. Some participants, like Charlie, wear original 1950s clothing. I’ve got my dad’s sports coat, and I still wear it today … that song … [Marty Robins – ‘A white sport coat and a pink carnation’] … it explains that coat. My dad had it when he first came to Australia … I’ve still got it today and I still wear it proudly. (Charlie)However, due to the age of available authentic clothing, complicated by the fact that many garments from that era have already been recycled, there remains limited supply of true 1950s clothing for today’s fans. Most rely upon reproduction clothing which varies in its level of authenticity. Some reproduction brands remake styles from the fifties, whereas others are merely inspired by the era. In her study of costume, Valerie Cumming argued that it was “rare for clothing from previous eras to be worn in an unaltered state as it offered an alternative construction of identity” (Cumming, 109). Contemporary body sizes and shapes are different from their mid-century counterparts due to range of issues, particularly the average increase in body size. Women’s bust and waist measurements, for example, have increased by about ten percent over the last century (Etchells, Kinkade, and Henneberg). Further, technological advances in fabric coupled with changing social mores around undergarments mean that the body upon which garments sit is shaped differently. Most of the women in this study feel no need to wear restrictive, body modifying undergarments such as girdles or merry widows beneath their clothes. This echoes other research which reports that re-enactors wear clothes that are not really authentic, but “approximations created for twenty-first century” fans (Kiesel). Despite this diluting of 1950s style to suit modern sensibilities, the superficial look of the clothes are, for the participants, strongly reminiscent of the 1950s.I have a very Rubensesque body shape, so when I was younger that was the sort of styles that was better on me. So I like the pencil skirts enhanced a bit that weren’t supposed to be enhanced because I came from a very conservative Christian background. But then the A-line skirts were what my mom put me in to go to church and everything. Anyway it just looked really nice. As I watched television and saw those styles on some of those older shows that my parents let me watch, that is what I got drawn too, that sort of silhouette. (Donna, early 40s)The act of dressing in this way separates participants from the mainstream. Here fashion, in particular, differentiates this look from subcultural style. Dick Hebdige argued that subcultures are rooted in working class struggles, creating an alternate society away from the mainstream, where clothing becomes a critical identifier of group membership. Some participants extend their consumption of 1950s goods into areas such as homewares, cars and music. 1950s cars, particularly large American cars such as Cadillacs and Australian-made Holdens, are lovingly restored. Charlie, a mechanic by trade, has restored numerous cars for both himself and other people. Restoring cars can often be an expensive endeavour, locking out many would-be owners. A number of participants spoke of their desire to own an original car, even if it was out of their budget.Cars too are often modified from their original incarnation. Sometimes this is due to comfort, such as having modern day air-conditioning systems or power-steering installed. Other times this is due to legal requirements. It is not uncommon to see cars at festivals installed with child safety seats, when children during the actual 1950s often rode in cars without seatbelts even installed. Like clothing, it appears for cars that if the aesthetic is strongly reminiscent of the 1950s, then the underlying structural changes are acceptable.Identities and SpacesRetro festivals as liminal spaces provide the opportunity for participants to play at being in the actual 1950s. As a shared space they rely upon a critical mass of people to create and maintain this illusion. Participants who attended these events expressed a lot of enthusiasm for them:I just love the atmosphere, looking around, looking at the stalls and other people’s outfits. Listening to the music and having a dance. (Kathleen, early 20s)Oh, that’s my favourite weekend of the year … I’ve been to every single one since the first one. Yeah, I think this is the nineteenth year … And we all kind of, there’s a bunch of us that go and we stay near there and we are there for the whole thing. Yeah, and I’ve already started sewing my wardrobe. Planning my outfits. I don’t know, we just love it. There’s people that I only see once a year at Greazefest and I get to catch up with people. And I flit around like a social butterfly, like I’m running around, and I also have a thing where I call it the weekend of a thousand selfies. So I just take hundreds of selfies with people and myself and I do a big thing up every year. Yeah. But I love it, I love the music mainly. But it’s a good excuse, another good excuse, to make some nice outfits and get dressed up in something different. (Vicki, early 40s)So I’m at shows basically every weekend. Shows, swap meets and in the garage, there’s always something. And when you get into this car life, it drags the 50s in with you, if that is your decade. It just follows you in. (Ashleigh, early 20s)The festival space becomes liminal as it is not truly part of the past, but it is not of the present either. As Valerie Cumming's statement above notes, clothes from the past that are worn today are usually altered to suit modern sensibilities. So too are festivals which are designed and enacted within our contemporary paradigm. This can be seen in Pin-Up competitions which are present at many of the festivals. Rather than a parade of young beauties, modern interpretations feature a diverse vision of womanhood, representing a range of ages, body sizes, genders, and beauty ideals. For some participants this is an empowering liminal space.I went through a stage where I had severe depression and I found the thing that was making me happy was when I put on my 50s clothes and it’s an entire separate personality, because there is me, I’m a very quiet, normal person and there is Chevy Belle … and it’s this whole extra style, this extra confidence that I have and that was helping me through depression. (Ashleigh, early 20s)A Contested DreamIf the liminal space of a re-imagined 1950s is to succeed, members must negotiate, whether explicitly or implicitly, what constitutes this space. When is someone bending the rules, and when is someone breaking them? Throughout the interviews there was an undercurrent of controversy as to certain elements.The Pin-Up community was the most critiqued. Pin-Up style often references styles from both the forties and fifties, merging the two eras into one. Vicki questioned if their style was even 1950s at all:I don’t really understand where some of the pin-up looks come from. Like, sort of like, that’s not 50s. That’s not really 50s looking, so don’t call it 50s if it’s not … some of the hairstyles I sort of go “I don’t know what, what that is”. I’m not quite sure why everybody’s got victory … like got victory rolls when they’re not 1950s … I get a bit funny and I know it sounds really pretentious when I say it out loud. Yeah, I don’t know. I sound pretentious, I don’t want to sound pretentious. (Vicki, early 40s)Here Vicki is conflicted by her wish to be inclusive with her desire to be authentic. The critique continues into the use of tattoos and the type of people who entered these competitions:I found the pin-up competitions seem to be more for people, for the bigger ladies that wanted to wear the tattoos … rather than something that was just about the fashion ... (Simone, early 50s)Coinciding with Corrie Kiesel’s findings about Jane Austen festivals, “what constitutes the authentic for the festival community is still under negotiation”. The 1950s liminal space is a shared dream and subject to evolution as our changing contemporary norms and the desire for authenticity come into conflict and are temporarily resolved, before being challenged again.ConclusionVia 1950s fashion, cars, music, and festivals, the participants of this study show that there exist multiple liminal spaces in which identity and social boundaries are made malleable. As a result, there exists mostly inclusive spaces for the expression of an alternative social and cultural aesthetic. While engagement with 1950s culture, at least in this research, is predominantly feminine, men do participate albeit in different ways. Yet for both men and women, both are dreaming of a past that is constantly imaged and re-imagined, both on a personal level and on a social level.As the temporal distance between now and the actual 1950s expands, direct experience of the decade diminishes. This leaves the era open to re-interpretation as contemporary norms and values affect understandings of the past. Much of the focus in the interviews were upon the consumption of nostalgic goods rather than values. This conflict can be most strongly seen in the conflicted responses participants gave about pin-up competitions. For some participants the pin-ups were lacking in an essential authenticity, yet the pin-ups with their tattoos and reinterpretation of the past demonstrate how fluid and malleable a culture based on a past era can be. The 1950s scene promises to become more fluid as it undergoes further evolutionary steps in the future.ReferencesBennet, Andy, and Ian Woodward. “Festival Spaces, Identity, Experience and Belonging.” The Festivalization of Culture. Eds. Jodie Taylor and Andy Bennett. New York: Routledge, 2014. 25-40.Cole, Shaun. “Don We Now Our Gay Apparel”: Gay Men’s Dress in the Twentieth Century. Oxford: Berg, 2000.Cumming, Valerie. Understanding Fashion History. London: Batsford, 2004.Davis, Fred. Yearning for Yesterday: A Sociology of Nostalgia. New York: Free Press, 1979.Etchells, Nick, Lynda Kinkade, and Maciej Henneberg. "Growing Pains: We've All Heard about Australia's Obesity Crisis But the Truth Is, We're Getting Bigger in More Ways than One. 2014.Goulding, Chrintina. "Romancing the Past: Heritage Visiting and the Nostalgic Consumer." Psychology and Marketing 18.6 (2001). DOI: 10.1002/mar.1021.Goulding, Christina. “An Exploratory Studiy of Age Related Vicarious Nostalgia and Aesthetic Consumption.” NA-Advances in Consumer Research. Eds. Susan M. Broniarczyk and Kent Nakamoto. Valdosta, GA: Association for Consumer Research, 2002. 542-46.Gregson, Nicky, Kate Brooks, and Louise Crewe. “Bjorn Again? Rethinking 70s Revivalism through the Reappropriation of 70s Clothing.” Fashion Theory 5.1 (2001). DOI: 10.2752/136270401779045716.Hackett, Lisa J., and Denise N Rall. “The Size of the Problem with the Problem of Sizing: How Clothing Measurement Systems Have Misrepresented Women’s Bodies from the 1920s – Today.” Clothing Cultures 5.2 (2018): 263-83.Hebdige, Dick. Subculture: The Meaning of Style. Florence: Florence Taylor and Francis, 1979.Jenss, Heike. “Sixties Dress Only! The Consumption of the Past in a Retro Scene.” Old Clothers, New Looks: Second-Hand Fashion. Eds. Alexandra Palmer and Hazel Clark. Michigan: Bloomsbury Academic, 2005. 177-197.Kiesel, Corrie. “‘Jane Would Approve’: Gender and Authenticity at Louisiana’s Jane Austen Literary Festival.” Persuasions: The Jane Austen Journal 33.1 (2012). 1 Mar. 2020 <http://jasna.org/persuasions/on-line/vol33no1/kiesel.html>.Murphy, John. Imagining the Fifties: Private Sentiment and Political Cultre in Menzies’ Australia. Sydney: Pluto Press, 2000.Piatti-Farnell, Lorna, and Lloyd Carpenter. “Intersections of History, Media and Culture.” M/C Journal 20.5 (2017). 1 Mar. 2020 <http://journal.media-culture.org.au/index.php/mcjournal/article/view/1323>.Reynolds, Simon. Retromania: Pop Culture’s Addition to Its Own Past. London: Faber & Faber, 2011.FundingLisa J. Hackett is supported by the Commonwealth of Australia through the Research Training Programme.
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Mason, Jody. "Rearticulating Violence." M/C Journal 4, no. 2 (April 1, 2001). http://dx.doi.org/10.5204/mcj.1902.

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Wife (1975) is a novel ostensibly about immigration, but it is also about gender, ethnicity, and power. Bharati Mukherjee's well-known essay, "An Invisible Woman" (1981), describes her experience in Canada as one that created "double vision" because her self-perception was put so utterly at odds with her social standing (39). She experienced intense and horrifying racism in Canada, particularly in Toronto, and claims that the setting of Wife, her third novel, is "in the mind of the heroine...always Toronto" (39). Mukherjee concludes the article by saying that she eventually left Toronto, and Canada, because she was unable to keep her "twin halves" together (40). In thinking about "mixing," Mukherjee’s work provides entry points into "mixed" or interlocking structures of domination; the diasporic female subject in Mukherjee’s Wife struggles to translate this powerful "mix" in her attempt to move across and within national borders, feminisms, and cultural difference. "An Invisible Woman", in many ways, illuminates the issues that are at stake in Mukherjee's Wife. The protagonist Dimple Dagsputa, like Mukherjee, experiences identity crisis through the cultural forces that powerfully shape her self-perception and deny her access to control of her own life. I want to argue that Wife is also about Dimple's ability to grasp at power through the connections that she establishes between her mind and body, despite the social forces that attempt to divide her. Through a discussion of Dimple's negotiations with Western feminisms and the methods by which she attempts to reclaim her commodified body, I will rethink Dimple's violent response as an act of agency and resistance. Diasporic Feminisms: Locating the Subject(s): Mukherjee locates Wife in two very different geographic settings: the dusty suburbs of Calcutta and the metropolis of New York City. Dimple’s experience as a diasporic subject, one who must relocate and find a new social/cultural space, is highly problematic. Mukherjee uses this diasporic position to bring Dimple’s ongoing identity formation into relief. As she crosses into the space of New York City, Dimple must negotiate the web created by gender, class, and race in her Bengali culture with an increasingly multiple grid of inseparable subject positions. Avtar Brah points out that diaspora is useful as a "conceptual grid" where "multiple subject positions are juxtaposed, contested, proclaimed or disavowed" (208). Brah points to experience as the site of subject formation; a discursive space where different subject positions are inscribed, repeated, or contested. For Brah, and for Mukherjee, it is essential to ask what the "fields of signification and representation" are that contribute to the formation of differing subjects (116). Dimple’s commodification and her submission to naming in the Bengali context are challenged when she encounters Western feminisms. Yet Mukherjee suggests that these feminisms do little to "liberate" Dimple, and in fact serve as another aspect of her oppression. Wife is concerned with the processes which lead up to Dimple’s final act of murder; the interlocking subject positions which she negotiates with in an attempt to control her own life. Dimple believes that the freedom offered by immigration will give her a new identity: "She did not want to carry any relics from her old life; given another chance she could be a more exciting person, take evening classes perhaps, become a librarian" (42). She is extremely optimistic about the opportunities of her new life, but Mukherjee does not valourize the New World over the Old. In fact, she continually demonstrates the limited spaces that are offered on both sides of the globe. In New York, Dimple faces the unresolved dilemma between her desire to be a traditional Indian wife and the lure of Western feminism. Her inability to find a liveable place within the crossings of these positions contributes to her ultimate act of violence. At her first party in Manhattan, Dimple encounters the diaspora of Indian and Pakistani immigrants who provide varying examples of the ways in which being "Indian" is in conversation with being "American." She hears about Ina Mullick, the Bengali wife whose careless husband has allowed her to become "more American than the Americans" (68). Dimple quickly learns that Amit is sharply disapproving of women who go to college, wear pants, and smoke cigarettes: "with so many Indians around and a television and a child, a woman shouldn’t have time to get any crazy ideas" (69). The options of education and employment are removed from Dimple’s grasp as soon as she begins to consider them, leaving her wondering what her new role in this place will be. Mukherjee inserts Ina Mullick into Dimple’s life as a challenge to the restrictions of traditional wifehood: "Well Dimple...what do you do all day? You must be bored out of your skull" (76). Ina has adopted what Jyoti calls "women’s lib stuff" and Dimple is warned of her "dangerous" influence (76). Ina engagement with Western feminisms is a form of resistance to the confines of traditional Bengali wifehood. Mukherjee, however, uses Ina’s character to demonstrate the misfit between Western and Third World feminisms. Although the oppressions experienced in both geographies appear to be similar, Mukherjee points out that neither Ina nor Dimple can find expression through a feminism that forces them to abandon their Indianess. Western feminist discourse has been much maligned for its Eurocentric construction of a monolithic Third World subject that ignores cultural complexity. Chandra Talpade Mohanty’s "Under Western Eyes" (1988) is the classic example of the interrogation of this construction. Mohanty argues that "ethnocentric universality" obliterates the differences within the varied category of female (197), and that "Western feminist writings on women in the third world subscribe to a variety of methodologies to demonstrate the universal cross-cultural operation of male dominance and female exploitation" (208-209). Mukherjee addresses these problems through Ina’s struggle; Western feminisms and their apparent "liberation" fail to provide Ina with a satisfying sense of self. Ina remains oppressed because these forms of feminism cannot adequately deal with the web of cultural and social crossings that constitute her position as simultaneously "Indian" and "American." The patriarchy that Ina and Dimple experience is not simply that of the industrialized first world; they must also grapple with the ways in which they have been named by their own specific cultural context. Mohanty argues that there is no homogenous group called "women," and Mukherjee seems to agree by demonstrating that women's subject positions are varied and multi-layered. Ina’s apparently comfortable assimilation is soon upset by desperate confessions of her unease and depression. She contrasts her "before" and "after" self in caricatures of a woman in a sari and a woman in a bikini. These drawings represent, "the great moral and physical change, and all that" (95). Mukherjee suggests, however, that the change has been less than satisfactory for Ina, "‘I think it is better to stay a Before, if you can’...’Our trouble here is that we imitate badly, and we preserve things even worse’" (95). Ina’s confession alludes to her belief that she is copying, rather than actually living, a life which might be empowering. She has been forced to give up the "before" because it clashes with the ideal that she has constructed of the liberated Western woman. In accepting the oppositions between East and West, Ina pre-empts the possibility of being both. Though Dimple is fascinated by the options that Ina represents, and begins to question her own happiness, she becomes increasingly uncomfortable with the absolutes that Ina insists upon. Ina’s feminist friends frighten Dimple because of their inability to understand her; they come to represent a part of the American landscape that Dimple has come to fear through her mediated experience of American culture through the television and lifestyle magazines. Leni Anspach’s naked gums, "horribly pink and shiny, like secret lips, only more lecherous and lethal, set themselves up as enemies of decent, parsimonious living" (152). Leni’s discourse threatens to obliterate any knowledge that Dimple has of herself and her only resistance to this is an ironic reversal of her subservient role: "After Leni removed her cup Dimple kept on pouring, over the rim of Leni’s cup, over the tray and the floating dentures till the pregnant-bellied tea pot was emptied" (152). Dimple’s response to the lack of accommodation that Western feminism presents is tied to her feeling that Ina and Leni live with unforgiving extremes: "that was the trouble with people like Leni and Ina who believed in frankness, happiness and freedom; they lacked tolerance, and they abhorred discussions about the weather" (161). Like Amit, Ina offers a space through her example where Dimple cannot easily learn to negotiate her options. The dynamic between these women is ultimately explosive. Ina cannot accept Dimple’s choices and Dimple is forced to simplify herself in a defence that protects her from predatory Western feminisms: I can’t keep up with you people. I haven’t read the same kinds of books or anything. You know what I mean Ina, don’t you? I just like to cook and watch TV and embroider’...’Bravo!’ cried Ina Mullick from the sofa where she was sitting cross legged. ‘And what else does our little housewife do? ‘You’re making fun of me,’ Dimple screamed. ‘Who do you think you are?’ (169-170. Dimple lacks the ability to articulate her oppression; Ina Mullick can articulate it but cannot move outside of it. Both women feel anger, depression, and helplessness, but they fail to connect and help one another. Mukherjee demonstrates that women from the Third World, specifically those who come into contact with the diaspora, are not homogenous subjects; her various representations of negotiation with processes of identity constitution show how different knowledges of self are internalized and acted out. Irene Gedalof’s recent work on bringing Indian and Western feminisms into conversation proceeds from the Foucauldian notion that these multiple discursive systems must prevail over the study of woman or women within a single (and limiting) symbolic order (26). The postcolonial condition of diaspora, Gedalof and other critics have pointed out, is an interesting position from which to begin talking about these complex processes of identity making since it breaks down the oppositions of South and North, East and West. In crossing the South/North and East/West divide, Dimple does not abandon her Indian subject position, but rather attempts to keep it intact as other social forces are presented. The opposition between Ina and Dimple, however, is dissolved by the flux that the symbol "woman" experiences. This process emphasizes differences within and between their experiences in a non-hierarchical way. Rethinking the Mind/Body Dichotomy: Dimple’s Response This section will attempt to show how Dimple’s response to her options is far more complex than the mind/body dichotomy that it appears to be upon superficial examination. Dimple’s body does not murder in an act of senseless violence that is divorced from her mental perception of the world. I want to rethink interpretations like the one offered by Emmanuel S. Nelson: "Wife describes a weak-minded Bengali woman [whose]...sensibilities become so confounded by her changing cultural roles, the insidious television factitiousness, and the tensions of feminism that, ironically, she goes mad and kill her husband" (54-55). Although her sense of reality and fantasy become blurred, Dimple acts in accordance with the few choices that remain open to her. In slowly guiding us toward Dimple’s horrifying act of violence, Mukherjee attempts to examine the social and cultural networks which condition her response. The absolutes of Western feminisms offer little space for resistance. Dimple, however, is not a victim of her circumstances. She reclaims her body as a site of inscription and commodification through methods of resistance which are inaccessible to Amit or her larger social contexts: abortion, vomiting, fantasies of mutilating her physical self, and, ultimately, through using her body as a tool, rather than an object, of violence. These actions are responses to her own lack of power over self representation; Dimple creates a private world in which she can resist the ways her body has been encoded and the ways in which she has been constructed as a divided object. In her work on the body in feminist discourse, Elizabeth Grosz argues that postructuralist feminists such as Luce Irigaray, Helene Cixous, and Judith Butler conceptualize female bodies as: "crucial to understanding women’s psychical and social existence, but the body is no longer understood as an ahistorical, biologically given, acultural object. They are concerned with the lived body, the body insofar as it is represented and used in specific ways in particular cultures" (Grosz 18). In emphasizing difference within the sexes, these postructuralist thinkers reject the Cartesian dualism of mind and body and do much for Chandra Talpade Mohanty’s project of considering the ways in which "woman" is a heterogenously constructed and shifting category. Mukherjee presents Dimple’s body as a "social body": a "social and discursive object, a body bound up in the order of desire, signification and power" (Grosz 18-19). Dimple cannot control, for example, Amit’s desire to impregnate her, to impose a schema of patriarchal reproduction on her body. Yet, as I will demonstrate, Dimple resists in ways that she cannot articulate but she is strongly aware that controlling the mappings of her body gives her some kind of power. This novel demonstrates how the dualisms of patriarchal discourse operate, but I want to read Dimple’s response as a reclaiming of the uncontrollable body; her power is exercised through what Deleuze and Guattari would call the "rhizomatic" connections between her body and mind. Their book, A Thousand Plateaus (1980), provides a miscellany of theory which, "flattens out the relations between the social and the psychical," and privileges neither (Grosz 180). Deleuze and Guattari favour maps and rhizomes as conceptual models, so that all things are open, connectable, and subject to constant modification (12). I want to think of Dimple as an assemblage, a rhizomatic structure that increases in the dimensions of a multiplicity that changes as it expands its connections (8). She is able to resist precisely because her body and mind are inseparable and fluid entities. Her violence toward Amit is a bodily act but it cannot be read in isolation; Mukherjee insists that we also understand the mental processes that preface this act. Dimple’s vomit is one of the most powerful tropes in the novel. It is a rejection and a resistance; it is a means of control while paradoxically suggesting a lack of control. Julia Kristeva is concerned with bodily fluids (blood, vomit, saliva, tears, seminal fluid) as "abjections" which necessarily, "partake of both polarized terms [subject/object, inside/outside] but cannot be clearly identified with either" (Grosz 192). Vomiting, then, is the first act that Dimple uses as a means of connecting the mind and body that she has been taught to know only separately. Vomiting is an abjection that signifies Dimple's rhizomatic fluidity; it is the open and changeable path that denies the split between her mind and her body that her social experiences attempt to enforce. Mukherjee devotes large sections of the narrative to this act, bringing the reader into a private space where one is forced to see, smell, and taste Dimple’s defiance. She initially discovers her ability to control her vomit when she is pregnant. At first it is an involuntary act, but she soon takes charge of her body’s rejections: The vomit fascinated her. It was hers; she was locked in the bathroom expelling brownish liquid from her body...In her arrogance, she thrust her fingers deep inside her mouth, once jabbing a squishy organ she supposed was her tonsil, and drew her finger in and out in smooth hard strokes until she collapsed with vomiting (31) Dimple’s vomiting does contain an element of pathos which is somewhat problematic; one might read her only as a victim because her pathetic grasp at power is reduced to the pride she feels in her bodily expulsions. Mukherjee’s text, however, begs the reader to read Dimple carefully. Dimple acts through her body, often with horrible consequences, but she is resisting in the only way that she is able. In New York, as Dimple encounters an increasingly complicated sociocultural matrix, she fights to find a space between her role as a loyal Indian wife and the apparent temptations of the United States. Ina Mullick’s Western feminism asks her to abandon her Bengali self, and Amit asks her to retain it. In the face of these absolutes, Dimple continues to attempt her resistance through her body, but it is often weak and ineffectual: "But instead of the great gush Dimple had hoped for, only a thin trickle was expelled. It gravitated toward the drain, a small slimy pool full of bubbles. She was ashamed of it; it seemed more impersonal than a cooking stain" (150). Mukherjee asks us to read Dimple through her abjections--through both mind and body (not entirely distinct entities for Mukherjee)--in order to understand the murder. We must gauge Dimple's actions through the open and connectable relationships of body and mind. Her inability to vomit "pleasurably" signifies a growing inability to locate a space that is tolerable. Vomiting becomes a way for Dimple to tie her multiple subject positions together: "Vomiting could be pleasurable; thinking of all the bathrooms she had vomited in she felt nostalgic, almost middle-aged" (149). This moment at the kitchen sink occurs when Leni and Ina have fractured her sense of a stable Indian identity. In an interview, Mukherjee admits that Dimple’s movement to the United States means that she begins to ask questions about her oppression; she begins to ask herself questions about her own happiness (Hancock 44). These questions, coupled with Leni and Ina’s challenging presence, leads to Dimple to desire a reconnection and a sense of control. Undoubtedly, Dimple’s act of murder is misguided, but Mukherjee sensitively demonstrates that Dimple has very little choice left. Dimple does not simply break down into a body and mind that are unaware of their connections, rather she begins to operate on several levels of consciousness. Shen Mei Ma interprets Dimple’s condition as schizophrenic, and explores this as a prominent trope in Asian diaspora literatures. She uses R.D. Laing’s classic explanation of schizophrenia as a working definition: The term schizoid refers to an individual the totality of whose experience is split in two main ways: in the first place, there is a rent in his relation with his world, and, in the second, there is a disruption of his relation with himself...Moreover, he does not experience himself as a complete person but rather as ‘split’ in various ways, perhaps a mind more or less tenuously linked to a body, as two or more selves, and so on (Ma 43) Ma analyses this condition (which can be seen, like gender and race, as a socially constructed state of being), as a "defense mechanism" against an unbearable world; the separation in space and memory that the diasporic subject experiences results in a schizophrenic, or divisive, tendency. I agree with Ma's use of Laing's definition of schizophrenia in the sense that this understanding is certainly more useful than Emmanuel Nelson's insistence on Dimple's "madness." Reading Dimple's response with an interest in Deleuze and Guattari's conceptual rhizomes, however, leads me to resist using a definition that is linked to mental illness. This may be a prominent trope in Asian diaspora literature, but it is also necessary, and perhaps more useful, to recognize that Dimple's act of violence and her debatable "madness" are ultimately less important than reading her negotiation as a means of survival and her response as an act of resistance. Many critics interpret the final act of murder as "an ironic twist of Sati, the traditional self-immolation of an Indian wife on the funeral pyre of her husband" (Ma 58). This suggestion draws up Dimple’s teenage desire to be like Sita, "the ideal wife of Hindu legends" who walks through fire for her husband (6). The violence perpetrated against women who naturalize Sita’s tradition is wrenched into an act in which Dimple is able to exercise some control over her fate. The act of murder is woven with the alternate text of industrial/commercial culture in a way that demonstrates Dimple’s desperate negotiation with the options available to her: The knife stabbed the magical circle once, twice, seven times, each time a little harder, until the milk in the bowl of cereal was a pretty pink and the flakes were mushy and would have embarrassed any advertiser, and then she saw the head fall off - but of course it was her imagination because she was not sure anymore what she had seen on TV and what she had seen in the private screen of three A.M. (212-213) The tragedy of this conclusion surely lies in the events that are left unsaid: what is Dimple’s fate and how will society deal with her violent choice? Ma’s article on schizophrenia points to the most likely outcome--Dimple will be declared insane and "treated" for her illness. Yet my reading of this act has attempted to access a careful understanding of how Dimple is constructed and how this can contribute to rethinking her violent response. Dimple's mind is not an insane one; her body is not an uncontrollable, hysterical one. Murder is a choice for Dimple--albeit a choice that is exercised in a limited and oppressive space. "Mixing" is an urgent topic; as globalization and capitalist homogenization make the theorization of diaspora increasingly necessary, it is essential to consider how gendered and raced subject positions are constituted and how they are reproduced within and across geographies. This novel is important because it forces the reader to ask the difficult questions about "mixing" that precede Dimple’s act of spousal violence. I have attempted to address these questions in my discussion of Dimple’s negotiations and her resistance. Much has been written about this novel in terms of Dimple’s "split," but very few critics have tried to examine Dimple’s character in ways that penetrate our limited third person access to her. Mukherjee’s own writing in "An Invisible Woman" suggests the urgency of rethinking characters like Dimple and the particular complexities of immigration for non-English speaking housewives. Mukherjee’s relative position of privilege has given her access to far more choices than Dimple has, but notably, she avoids turning Dimple’s often suicidal violence inward. Instead, Mukherjee shows how the inward is inescapable from the outward: in murdering Amit, the violence Dimple perpetrates is, after all, a rearticulation of the violence from which her limited subject position cannot completely escape. Footnote: In thinking about Dimple's response, it is important to note that, of course, her actions and her words are always conditioned by the position that she has naturalized. Gayatri Chakravorty Spivak's "Can the Subaltern Speak?"(1988) argues that the subaltern subject cannot "speak" because no act of resistance occurs that can be separated from the dominant discourse that provides the language and the conceptual categories with which the subaltern voice speaks (Ashcroft et al 1998 217-218).The violence of Dimple's response must be seen as an ironic subversion of a television world that enforces patriarchal norms. References Ashcroft, Bill, Gareth Griffiths and Helen Tiffin. Key Concepts in Postcolonial Studies. London: Routledge, 1998. Brah, Avtar.Cartographies of Diaspora - Contesting Identities. London: Routledge, 1996. Deleuze, Gilles and Felix Guattari. A Thousand Plateaus - Capitalism and Schizophrenia. Minneapolis: U of Minnesota P, 1980. Gedalof, Irene. Against Purity - Rethinking Idenity With Indian and Western Feminisms. London: Routledge, 1999. Grosz, Elizabeth. Volatile Bodies - Toward a Corporeal Feminism. Bloomington: Indiana UP, 1994. Ma, Sheng-mei. Immigrant Subjectivities in Asian American and Asian Diaspora Literatures. Albany: State U of NY P, 1998. Mohanty, Chandra Talpade. "Under Western Eyes: Feminist Scholarship and Colonial Discourses." Colonial Discourse and Postcolonial Theory: A Reader. Laura Chrisman and Patrick Williams, eds. NY: Harvester Wheatsheaf, 1993: 196-220. Mukherjee, Bharati. Wife. Toronto: Penguin, 1975. -- "An Invisible Woman." Saturday Night 1981, 96: 36-40. Nelson, Emmanual S. Writers of the Indian Diaspora - A Bio-Bibliographical Critical Sourcebook.Westport, Conn.: Greenwood, 1993. Spivak, Gayatri Chakravorty. "Can the Subaltern Speak?" Colonial Discourse and Postcolonial Theory: A Reader. Laura Chrisman and Patrick Williams, eds. NY: Harvester Wheatsheaf, 1993: 196-220.
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Stover, Chris. "Musical Bodies: Corporeality, Emergent Subjectivity, and Improvisational Spaces." M/C Journal 19, no. 1 (April 6, 2016). http://dx.doi.org/10.5204/mcj.1066.

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IntroductionInteractive improvisational musical spaces (which is to say, nearly all musical spaces) involve affective relations among bodies: between the bodies of human performers, between performers and active listeners, between the sonic "bodies" that comprise the multiple overlapping events that constitute a musical performance’s unfolding. Music scholarship tends to focus on either music’s sonic materialities (the sensible; what can be heard) or the cultural resonances that locate in and through music (the political or hermeneutic; how meaning is inscribed in and for a listening subject).An embodied turn, however, has recently been manifesting, bringing music scholarship into communication with feminist theory, queer theory, and approaches that foreground subjectivity and embodiment. Exemplary in this area are works by Naomi Cumming (who asks a critical question, “does the self form the sound, or the sound the self?;” Cumming 7), Suzanne Cusick, Marion Guck, Fred Maus, and Susan McClary. All of these scholars, in various ways, thematise the performative—what it feels like to make or experience music, and what effect that making or experiencing has on subject-formation.All of these authors strive to foreground the role of the performer and performativity in the context of the extended Western art music tradition. While each makes persuasive, significant points, my contention in this paper is that improvised music is a more fruitful starting place for thinking about embodiment and the co-constitutive relationship between performer and sound. That is, while (nearly) all music is improvised to a greater or lesser degree, the more radical contexts, in which paths are being selected and large-scale shapes drawn in the “heat of the moment,” can bring these issues into stark relief and serve as more productive entry points for thinking through crucial questions of embodiment, perspective, identity, and emergent meaning.Music-Improvisational ContextsA musical improvisational space is a “context,” in Lawrence Grossberg’s sense of the term (26), where acts of territorialisation unfold an ongoing process of meaning-constitution. Territorialisation refers to an always-ongoing process of mapping out a space within which subjects and objects are constituted (Deleuze and Guattari 314). I posit that musical acts of territorialising are performed by two kinds of bodies in mutually constitutive relationships: interacting corporeal performing bodies, with individual pasts, tendencies, wills, and affective attunements (Massumi, Semblance), and what I term musical-objects-as-bodies. This second category represents a way of considering music’s sonic materiality from an affective perspective—relational, internally differentiating, temporal. On the one hand musical-objects-as-bodies refer to the materiality of the now-ongoing music itself: from the speeds and slownesses of air molecules that are received by the ear and interpreted as sound in the brain, to notes and rhythms and musical gestures; to the various ways in which abstract forms are actively shaped by performers and interpreted by listeners, with their own individuated constellations of histories, tendencies, wants, attunements, and corporeal perspectives. On the other hand, musical-objects-as-bodies can refer to the histories, genres, dislocations, and nomadic movements that partially condition how sonic materialities are produced and perceived. These last two concepts should be read both in terms of how histories and genres become dislocated from themselves through the actions of practitioners, and as a priori principles—that is, not as aberrations that disrupt a norm, but as norms themselves.This involves two levels of abstraction: ascribing body-status to sound-complexes, and then doing the same for historical trajectories, cultural conditionings, and dislocations. Elizabeth Grosz asks us to theorise the body as “the threshold or borderline concept that hovers perilously and undecidably at the pivotal joint of binary pairs” (Grosz, Volatile 23); one such binary that is problematised is that of production and perception, which within the context of an improvising music ensemble are really two perspectives on the same phenomenon. The producers are also the perceivers, in other words. This is true of listeners too: acts of perception are themselves productive in the sense that they create contexts in which meanings emerge.In Gilles Deleuze and Félix Guattari’s language (46–54), an emerging context represents a plurality of milieux that are brought together in acts of territorialisation (and deterritorialisation; see below). The term “milieu” refers to the notion that acts of territorialisation always take place in the middle—they are always already bound up in ongoing processes of context-building. Nothing ever emerges from whole cloth; everything modifies by differential degree the contexts upon which it draws. In musical contexts, we might consider four types of milieux. External milieux are articulated by such factors as syntactic norms (what makes a piece of music sound like it belongs within a genre) and cultural conditionings. Internal milieux refer to what gives the elements of a piece of music a sense of belonging together, including formal designs, motivic structures, and melodic or harmonic singularities. An intermediary milieu involves the way gestures acquire sign-status in a context, thereby becoming meaningful. Annexed milieux are locations where new materials are absorbed and incorporated from without.Bodies ImprovisingA small example should put these points into focus. Four jazz musicians are on stage, performing a version of the well-known (in that community) song “Stella by Starlight.” External milieux here include the conventions of the genre: syntactic expectations, prescribed roles for different instruments, certain perspectives on historical performance practices. Internal milieux include the defining features of this song: its melody, harmonic progression, formal design. The performers’ affective attunements to the history of the song’s complex life so far form an intermediary milieu; note that that history is in a process of modification by the very act of the now-ongoing performance. Annexed milieux might include flights into the unexpected, fracturings of stylistic norms, or incorporations of other contexts into this one. The act of territorialisation is how these (and more) milieux are drawn together as forces in this performance, this time. Each performer is an agent, articulating sounds that represent the now-emerging object, this “Stella by Starlight.” Those articulated sounds, as musical-objects-as-bodies, conjoin with each other, and with performers, in ongoing processes of subject-formation.A double movement is at play in this characterisation. The first is strategic: thinking of musical forces as bodies in order to consider how relationships unfold between them in embodied terms—in terms of affect. But simultaneous with this is a reverse move that begins with affective forces and from there constructs those very bodies—human performing bodies as well as musical-objects-as-bodies. In other words, in order to draw lines between bodies that suggest contextual co-determinations where each exists in a continual process of engendering the other, we can turn to a consideration of the encounters between, and impingements of, affective forces through which bodies are constructed and actions are mobilised. This double movement is a paradox that requires three presuppositions. First, that bodies are indeed constituted through encounters of affective forces—this is Deleuze’s Spinozist claim (Deleuze, Spinoza 49–50). Second, that identity is performative within the context of a discourse. This is Judith Butler’s position, which I modify slightly to consider the potential of non- (or pre-) linguistic discourse, such as what can stem from drastic (active, experiential) music-syntactic spaces (Abbate). And third, that concepts like agency and passivity involve force-relations between human actors (with embodied perspectives, agencies, histories, tendencies, and diverse ranges of affective attunements), and the musical utterances expressed by and between them. Therefore, there is value in considering both actor and utterance as unfolding along the same plane, each participating in the other’s constitution.What is at stake when we conceive of sonic materiality in bodily terms in this way? The sounds produced in interactive music-improvisational settings are products of human agency. But there is a passive element to human musical-sound production. There is a degree of passivity that owes to learned behaviors, habits, and the singularities of one’s own history—this is the passive nature of Deleuze’s first synthesis of time (Deleuze, Difference 71–79), where past experiences and activities are drawn into a now-present action, partially conditioning it. Even overtly active selection in the living present is founded on this passivity, since one can only draw upon one’s own history and experience, which provides a limiting force on technique, which in turn directs expressive possibilities. In music-improvisation pedagogy, this might be phrased as “you can only play what you can hear.” Another way to say this is that passive synthesis conditions active selection.One way to overcome the foreclosure of possibility that necessarily falls out of passive synthesis is through interaction and engagement with the affective forces at play in interactive encounters. Through encounters, conditions for new possibilities emerge. The limiting concept “you can only play what you hear” is mitigated by an encounter with newly received stimuli: a heard gesture that invites further excavation of a motivic idea or that sparks a “line of flight” into a thus-far unthought-of next action. The way a newly received stimulus inspires new action is an affective encounter, and it re-conditions—it deterritorialises—the ongoing process of subject-formation. The encounter is a direct line drawn between the two types of bodies—that is, between the situated body of a producing and perceiving subject and the sonic materiality of a musical-object-as-body. While there are other kinds of encounters that unfold in the course of interactive musical performance (visual cues, for example, or tactile nearnesses), the events of heard sounds are the primary locations where bodies are constituted or subjects are formed. This is made transparent in a recent study by Schober and Spiro, where jazz musicians improvised together with no visual or tactile connection, relying solely on sound for their points of interactive contact. This suggested that jazz musicians are able to communicate effectively with only sonic data exchanged. That many improvisers play with their eyes closed, or with their backs to one another, only reinforces this.There are three aspects of sound that I wish to offer as support for a reading of musical objects as bodies. First is that sounds are temporally articulated and perceived. The materiality of sound is bound up with its temporality in ways that are more directly perceivable than many other worldly materialities. The obviousness of its temporally bound nature is one reason that music is used so often as an entry point for thinking through the ontological nature of time and process; viz. Husserl’s utilisation of musical melodies to explicate his phenomenology of internal time-consciousness, and Deleuze and Guattari’s location of acts of territorialisation in the (musical) refrain. Of course the distinction between sonic and other materialities is only a matter of degree: all matter, including bodies, is “continually subjected to transformation, to becoming, to unfolding over time” (Grosz, Time 79), but music foregrounds temporality in ways that many philosophers have found vivid and constructive.Second, musical sounds acquire meaning through their relationships with other sounds in contexts, both in the immediate context of the now-ongoing performance and in extended contexts of genre, syntax, and so on. Those relationships are with histories of past sounds, now-ongoing sounds, and future sounds expressed as results of accumulations of meaning-complexes. A gesture is played, and it acquires meaning through the ways it is “picked up” by differently attuned performers and listeners.In this sense, third, the line is blurred between action and agent; the distinction between the gesture and the execution of the gesture is effectively erased. From the performer’s perspective, how a gesture is “picked up” is made somewhat evident by the sonic materiality of the next gesture. This next gesture is a sign that represents the singularity of the performer’s affective attunement, or an expression of a stage (or, better, some now-ongoing aspect) of what Whitehead would call her “eventful” subjectivity (166–167). What is expressed is the way the performer is (actively or passively) attuning to the constellations of meanings that resonate in the event of the encounter with the musical-object-as-body, as that musical-object-as-body in turn expresses the history of past encounters that (actively or passively) engendered it. The present action as most-contracted expression of the past is Deleuze’s second synthesis of time, while the eventful way an action cuts into the future marks the time of his third synthesis (Deleuze, Difference 80–91).What is at stake in a turn to corporeality in music analysis? Nietzsche admonishes us to turn from the “facts” that the senses take in, process, and evaluate and re-begin our inquiry by questioning the body (272). This means, for music analysis, turning away from certain quantifiable aspects of sonic materiality (pitches, chords, rhythms, formal designs), towards the ways in which sounds are articulated by bodies in interactive contexts. This has been attempted from various perspectives in recent music scholarship, but again the reading of musical bodies I am pursuing foregrounds affective forces, eventful subject-formation, and performativity as identity, on the ground of improvised interaction. Improvising bodies engage in spaces where “all kinds of affects play their game” (Nietzsche 264), and they exist in constant states of change as they are impinged on by events (and as they impinge on events), those events also forming conduits to other bodies. Subjects are not just impinged on by events; they are events, processes, accumulations, and distributions of affective forces. As Grosz puts it, “the body codes the meanings projected onto it” (Volatile 18). In musical improvisation, performers are always in the process of becoming a subject, conditioned by the ways in which they are impinged upon by affective forces and the creative ways those impingements are taken up.Musical-objects-as-bodies, likewise, unfold as ongoing processes, their identity emerging through accumulations and distributions of relationships with other musical-objects-as-bodies. A musical gesture acquires meaning through the emerging context in which it participates, just as a performer acquires a sense of identity through acts of production and perception in, and that help create, a context. Moreover, an affective consideration of performer (as corporeal body) and musical gesture (as sonic utterance) involves “the torsion of one into the other, the passage, vector, or uncontrollable drift of the inside into the outside and the outside into the inside” (Grosz, Volatile xii). Grosz is describing the essential irreducibility of body and mind, but her language is compelling for thinking through the relationships between bodies and musical-objects-as-bodies as an ongoing co-constitutive, boundary-dissolving process.Bodies and/as AffectAffect begins in the in-between, in the productive space of the event in which bodies encounter one another. This is not, however, a pure in-between. Bodies are constructed by the ways in which affective forces impinge on them, but affective forces also stem from bodies. Bodies affect and are affected by one another, as Deleuze is fond of repeating (Spinoza 49). No affect, no bodies, but also no bodies, no affect. What does this mean? The in-between does not subvert corporeality, perspective, intention, or subjectivity, nor is there a hierarchical relation between them (that is, bodies do not emerge because of affective relations, nor the reverse). If we think of bodies as emergent subjectivities—as processes of subject-formation irreducibly connected to the ecological conditions in which they are acting—then the ways in which their identities come to be constructed are intricately connected to the performative utterances they are making and the variable ways they are taking up those utterances and folding them into their emergent processes of becoming. Here, the utterer–utterance distinction begins to break down. Judith Butler (24-25) argues that the ways in which bodies are defined emerge from performative acts, and that every such act constitutes a political action that contributes to the constitution of identity. As Butler writes, “that the gendered body is performative suggests that it has no ontological status apart from the various acts which constitute its reality” (136). Gender is a status that emerges through one’s actions in contexts—we perform gender, and by performing it we undergo a process of inscribing it on ourselves. This is one of many key points where music scholarship can learn from feminist theory. Like gender, musical identity is performed—we inscribe upon ourselves an emergent musical subjectivity through acts of performance and perception (which is itself a performance too, as an interaction with a musical-object-as-body).Performative acts, therefore, are not simply enacted by bodies; if identity is performed, then the acts themselves are what define the very bodies performing them. Again, the hierarchy breaks down: rather than beginning with a body (a subject) that acts, actions comprise what a body is, as an emergent subject, as the product of its actions. For Deleuze and Guattari, performed acts involve masks; masks do not disguise expression or identity but rather are expressions through which identity is drawn. “The mask does not hide the face, it is the face” (115); “the mask assures the […] construction of the face, the facialization of the head and the body: the mask is now the face itself, the abstraction or operation of the face. […] Never does the face assume a prior signifier or subject” (Deleuze and Guattari 181). In Butler’s terms, the performance does not presuppose the performer; the performer is the performance.Affect corresponds, then, not only to the pre-linguistic (Deleuze’s “dark precursor;” Difference 119–121) but also to the super-discursive: to the multiple embedded meaning-trajectories implicit in any discursive utterance; to the creative ways in which those meaning-trajectories can be taken up variably within the performance space; to the micro-political implications of both utterance and taking-up. Bergson writes: “[m]y body is […] in the aggregate of the material world […] receiving and giving back movement, with, perhaps, this difference only, that my body appears to choose, within certain limits, the manner in which it shall restore what it receives” (Bergson 4–5; also cited in Grosz, The Nick 165). This is exactly Grossberg’s “context,” by the way. The “manner in which it shall restore what it receives” refers, in the case of musically performing (corporeal) bodies, to how a gesture is taken up in a next performed action. In the case of musical-objects-as-bodies, conversely, it refers to how a next gesture contributes to the ongoing sense of meaning-accumulation in response to the ongoing flux of musical-objects-as-bodies within which it locates.In music-improvisational spaces, not only does the utterer–utterance, agent–action, or performer–­performed gesture distinction break down, but the distinction between performed and received gesture likewise blurs, in two senses: because of the nature of eventful subject-formation (whereby a musical gesture’s meaning is being drawn within its emergent context), and because the events of individual musical gestures are subsumed into larger composite events. This problematises the utterer-utterance breakdown by blurring the threshold between individual performed events, inviting a consideration of a paradoxical, but productive, excluded middle where musical-objects-as-bodies are both expressions of corporeal performative acts (engendering contextual subject-formations) and constituent elements of an emergent musical subjectivity (“the performance.” See Massumi (Parables) for more on productive engagements with the excluded middle). While beyond the scope of this paper, we might consider the radical co-constitution of different kinds of bodies in this way as a system, following Gregory Seigworth’s description: “the transitive effect undergone by a body (human or otherwise) in a system—a mobile and open system—composed of the various, innumerable forces of existing and the relations between those forces” (161).Performing Bodies and the Emergent WorkThis, ultimately, is my thesis: how to think about musical performance beginning with performing bodies rather than with a reified notion of musical materiality. Performing bodies are situated within the emerging context of improvised, interactive music-making. Musical utterances are enacted by those bodies, which are also taking up the utterances made by other bodies—as musical-objects-as-bodies. The context that is being built through this process of affective exchange is the performance (the this performance, this time of the jazz example above). Christopher Hasty writes,to perform, from per-formare is to really, actually (fully) form or shape. The ‘-ance’ of performance connotes action and process. The thing performed apart from or outside the forming is problematic. Is it a fixed, ideal form above or beyond (transcending), or beneath or behind (founding) the actual doing, a thing that can be known quite apart from the situated knowing itself? (200)The work–performance dichotomy that animates Hasty’s question (as well as those of Abbate, Goehr, and others) is not my question, since I suggest that using improvised music as an entry point into musical inquiry makes a turn to performance axiomatic. The improvised work is necessarily an active, emergent process, its particularities, boundaries, and meanings being drawn through its performed actions. Perhaps the question that underlies my query is, instead, how do we think about the processes of subject-formation that unfold through interactive music-making; how are performing and performed bodies being inscribed through what kinds of relationships with musical materialities?Is there, in the end, simply a musical body that subsumes both utterer and utterance, both subjectively-forming body and material sonic gesture? I do not wish to go quite that far, but I do wish to continue to problematise where one body stops and the next begins. To paraphrase one of themes of this special issue, where do the boundaries, thresholds, and intersections of musical bodies lie? Deleuze, following Spinoza, tells us frequently that we do not yet know what a body is capable of. This must be at least in part because we know not what a body is at any given point—the body, like the subject which we might now think of as no more than a sign, is in a process of becoming; there is no is (ontology), there is only and (conjunction). And there is no body, there are only bodies, for a body only exists in a complex and emergent ecological relationship with other bodies (see Grosz, Volatile 19). To conceive of porous thresholds between performing bodies and musical-objects-as-bodies is to foreground the performative aspects of improvised music-making and to break down the hierarchy, and possibly even the distinction, between agent, action, and the content of that action. Bodies of all types inscribe one another in ongoing acts of meaning-constitution: this is the properly drastic starting place for inquiry into the nature of musical process.ReferencesAbbate, Carolyn. “Music—Drastic or Gnostic?” Critical Inquiry 30.3 (2004): 505–536.Bergson, Henri. Matter and Memory. Trans. Nancy Margaret Paul and W. Scott Palmer. London: George Allen & Unwin Ltd., 1919.Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge, 1990.Cumming, Naomi. The Sonic Self: Musical Subjectivity and Signification. Bloomington, IN: Indiana UP, 2000.Cusick, Suzanne. “Feminist Theory, Music Theory, and the Mind/Body Problem.” Perspectives of New Music 32.1 (1994): 8–27.———. “On Musical Performances of Gender and Sex.” Audible Traces: Gender, Identity, and Music. Eds. Elaine Barkin and Lydia Hamessley. Zurich: Carciofolo Verlagshaus, 1999. 25–48.Deleuze, Gilles. Spinoza: Practical Philosophy. Trans. Robert Hurley. Eugene, OR: City Lights Books, 1988.———. Difference and Repetition. Trans. Paul Patton. New York: Columbia UP, 1994.Deleuze, Gilles, and Félix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Trans. Brian Massumi. Minneapolis: U of Minnesota P, 1987.Goehr, Lydia. The Quest for Voice: On Music, Politics, and the Limits of Philosophy. Oxford: Oxford UP, 1998.Grossberg, Lawrence. Cultural Studies in the Future Tense. Durham: Duke UP, 2010.Grosz, Elizabeth. Volatile Bodies: Toward a Corporeal Feminism. Bloomington, IN: Indiana University Press, 1994.———. The Nick of Time: Politics, Evolution, and the Untimely. Durham: Duke UP, 2004.———. Time Travels: Feminism, Nature, Power. Durham: Duke UP, 2005.Guck, Marion. “A Woman’s (Theoretical) Work.” Perspectives of New Music 32.1 (1994): 28–43.Hasty, Christopher. “If Music Is Ongoing Experience, What Might Music Theory Be? A Suggestion from the Drastic.” Zeitschrift der Gesellschaft für Musiktheorie (Sonderausgabe 2010): 197–216.Husserl, Edmund. On the Phenomenology of the Consciousness of Internal Time. Trans. John Barnett Brough. Kluwer Academic Publishers, 1991.Massumi, Brian. Parables for the Virtual: Movement, Affect, Sensation. Durham and London: Duke UP, 2002.———. Semblance and Event: Activist Philosophy and the Occurent Arts. Cambridge, MA: MIT Press, 2011.Maus, Fred Everett. “Musical Performance as Analytic Communication.” Performance and Authenticity in the Arts. Eds. Salim Kemal and Ivan Gaskell. Cambridge: Cambridge UP, 1999. 129–153.McClary, Susan. “Constructions of Subjectivity in Schubert’s Music.” Queering the Pitch: The New Gay and Lesbian Musicology. Ed. Philip Brett, Elizabeth Wood, and Gary C. Thomas. New York: Routledge, 2006. 205–234.Nietzsche, Friedrich. The Will to Power. Trans. Walter Kaufmann and Reginald John Hollingdale. New York: Vintage Books, 1967.Schober, Michael, and Neta Spiro. “Jazz Improvisers’ Shared Understanding: A Case Study.” Frontiers in Psychology 5 (2014). 10 Mar. 2016 <http://journal.frontiersin.org/article/10.3389/fpsyg.2014.00808/abstract>.Seigworth, Gregory. “From Affection to Soul.” Gilles Deleuze: Key Concepts. Ed. Charles J. Stivale. Montreal: McGill–Queens UP, 2005. 159–169.Whitehead, Alfred North. Process and Reality. New York: Free Press, 1978.
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McKenzie-Craig, Carolyn Jane. "Performa Punch: Subverting the Female Aggressor Trope." M/C Journal 23, no. 2 (May 13, 2020). http://dx.doi.org/10.5204/mcj.1616.

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The bodies of disordered women … offer themselves as an aggressively graphic text for the interpreter—a text that insists, actually demands, that it be read as a cultural statement, a statement about gender. (Bordo, 94)Violence is transgressive in fundamental ways. It erases boundaries, and imposes agency over others, or groups of others. The assumed social stance is to disapprove, morally and ethically, as a ‘good’ and ‘moral’ female subject. My current research has made me question the simplicity of this approach, to interrogate how aggression socialises power and how resistance to structural violence might look. I analyse three cultural practices to consider the social demarcations around aggression and gender, both within overt acts of violence and in less overt protocols. This research will focus on artistic practices as they offer unique embodied ways to “challenge our systems of representation and knowledge” (Szylak 2).The three creative works reviewed: the 2009 Swedish film the Girl with the Dragon Tattoo, the work Becoming an Image by Canadian non-binary/transgender artist Cassils, and Gambit Lines, by artist Carolyn Craig, each contest gendered modes of normativity within the space of the Cultural Screen (Silverman). The character of Lisbeth Salander in Girl with the Dragon Tattoo subverts the aggressor female/femme fatale trope in Western cinema by confusing and expanding visual repertoires around aggression, while artists Cassils and Carolyn Craig re-draw how their biologically assigned female bodies perform power in the Cultural Screen by activating bodily feedback loops for the viewer’s gaze.The Aggressor ModeThe discussion of these three works will centre on the ‘female aggressor trope’, understood here as the static coda of visual practices of female power/aggression in the western gaze. This article considers how subverting such representations of aggression can trigger an “epistemic crisis that allows gender categories to change,” in particular in the way protocols of power are performed over female and trans subjectivities (Butler, Athletic 105). The tran/non-binary subject state in the work of Cassils is included in this discussion of the female aggressor trope as their work directly subverts the biological habitus of the female body, that is, the artist’s birth/biologically assigned gender (Bourdieu). The transgender state they perform – where the body is still visibly female but refusing its constraints - offers a radical framework to consider new aggressive stances for non-biologically male bodies.The Cultural Screen and Visual RepresentationsI consider that aggression, when performed through the mediated position of a creative visual practice (as a fictional site of becoming) can deconstruct the textual citations that form normative tropes in the Cultural Screen. The Screen, for this article, is considered asthe site at which the gaze is defined for a particular society, and is consequently responsible both for the way in which the inhabitants of that society experience the gaze’s effects, and for much of the seeming particularity of that society’s visual regime. (Silverman 135)The Screen functions as a suite of agreed metaphors that constitute a plane of ‘reality’ that defines how we perform the self (Goffman). It comprises bodily performance, our internal gaze (of self and other) and the visual artefacts a culture produces. Each of the three works discussed here purposely intervenes with this site of gender production within the Cultural Screen, by creating new visual artefacts that expand permissible aggressive repertoires for female assigned bodies. Deconstructing the Cultural ScreenThe history of images … can be read as a cultural history of the human body. (Belting 17)Cinematic representations play a key role in producing the visual primers that generate social ‘acts’. For this reason I examine the Swedish film Män Som Hatar Kvinnor (Men Who Hate Women, 2009), released as The Girl with the Dragon Tattoo for foreign audiences, as an example of an expanding range of female aggressor representations in film, and one of particular complexity in the way it expands on representational politics. I consider how specific scripting, dialogue and casting decisions in the lead female character of Lisbeth Salander (played by Noomi Rapace) serve to deconstruct the female aggressor trope (as criminal or sexual provocateur) to allow her character to engage in aggressive acts outside of the cliché of the deviant woman. This disrupts the fixity of assigned body protocols on the social grid to expand their gendered habitus (Bourdieu).Key semiotic relations in the film’s characterisation of Lisbeth prevent her performance of aggression from moving into the clichés of erotic or evil feminine typologies. Her character remains unfixed, moving between a continuous state of unfolding in response to necessity and desire. Here, she exhibits an agency usually denoting masculinity. This allows her violence a positive emancipatory affect, one that avoids the fixity of the representational tropes of the deviant woman or the femme fatale. Her character draws upon both tropes, but reformulates them into a postmodern hybridity, where aggression slips from its sexualised/deviant fetish state into an athletic political resistance. Signification is strategically confused as Lisbeth struts through the scaffolding of normalcy in her insurgent gender game. Her post-punk weaponised attire draws on the repertoire of super heroes, rock stars and bondage mistresses, without committing to any. The libidinal component of violence/aggression is not avoided, but acknowledged, both in its patriarchal formula and Lisbeth’s enactment of revenge as embodied pleasure.The visual representation of both lead actors is also of interest. Both Lisbeth and Mikael have visible acne scars. This small breach in aesthetic selection affects how we view and consume them as subjects and objects on the Screen. The standard social more for the appearance of male and female leads is to use faces modeled on ideas of symmetry and perfection. These tendencies draw upon the cultural legacies of physiognomy that linked moral character with attractiveness schedules and that continue to flourish in the Cultural Screen (Lavater; Principe and Langlois). This decision to feature faces with minor flaws appropriates the camera’s gaze to re-consider schedules of normalcy, in particular value and image index as they relate to gendered representations. This aesthetic erasure of the Western tradition of stereotyped representations permits transitional spaces to emerge within the binary onslaught. Technology is also appropriated in the film as a space for a performative ‘switching’ of the gender codes of fixity. In her role as undercover researcher, Lisbeth’s control of code gives her both a monetised agency and an informational agency. The way that she types takes on an almost aggressive assertion. Each stroke is active and purposeful, as she exerts control through her interface with digital space. This is made explicit early in the film when she appropriates the gaze of technology (a particularly male semiotic code) to extract agency from within the structural discourse of patriarchy itself. In this scene, she forces her guardian to watch footage of his own act of raping her. Here Lisbeth uses the apparatus of the gaze to re-inscribe it back over his body. This structural inversion of the devices of control is made even more explicit when Lisbeth then brands him with text. Here ‘writing on the body’ becomes manifest.The director also frames initial scenes of Lisbeth’s nude body in subtle ways that fracture the entrenched history of representations of women, where the female as object exists for the gaze of male desire (Berger). Initially all we see are her shoulders. They are powerful and she moves like a boxer, inhabiting space and flexing her sinew. When we do see her breasts, they are neutered from the dominant coda of the “breasted experience” (Young). Instead, they function as a necessary appendage that she acknowledges as part of the technology of her body, not as objectified male desire.These varied representational modes built within Lisbeth’s characterisation, inhabit and subvert the female aggressor trope (as deviant), to offer a more nuanced portrayal where the feminine is still worn, but as both a masquerade and an internal emancipatory dialogue. That is, the feminine is permitted to remain whilst the masculine (as aggressive code) is intertwined into non-binary relations of embodied agency. This fluidity refracts the male gaze from imposing spectatorial control via the gaze.Cassils The Canadian non-binary/transgender artist Cassils also uses the body as semiotic technology to deny submission to the dominant code of the Cultural Screen. They re-image the self with bodybuilding, diet and steroids to exit their biologically female structural discourse into a more fluid gendered state. This state remains transitive as their body is not surgically ‘reassigned ‘ back into normative codes (male or female assignations) but instead inhabits the trans pronoun of ‘they/their’. This challenges the Cultural Screen’s dependence on fixed binary states through which to allocate privilege. This visible reshaping also permits entry into more aggressive bodily protocols via the gaze (through the spectorial viewpoint of self and other).Cassils ruptures the restrictive habitus of female/trans subjectivity to enable more expansive gestures in the social sphere, and a more assertive bodily performance. This is achieved by appropriating the citational apparatus of male aggression via a visual reframing of its actions. Through daily repetitive athletic training Cassils activates the proprioceptive loops that inform their gendered schema and the presentation of self (Goffman). This training re-scripts their socially inscribed gender code with semiotically switched gender ‘acts’. This altered subjectivity is made visible for the viewer through performance to destablise the Screen of representation further via the observers’ gaze.In their work Becoming an Image (2012- current), Cassils performs against a nine hundred kilogram lump of clay for twenty minutes in complete darkness, fractured only by an intermittent camera flash that documents the action. This performance contests the social processes that formulate the subject as ‘image’. By using bodily force (aggressive power) against an inert lump of clay, Cassils enacts the frustration and affect that the disenfranchised Other feels from their own gender shaping (Bhaba). The images taken by the camera during this performance reflect a ferocious refusal, an animal intent, a state of battle. The marks and residues of their bodily ‘acts’ shape the clay in an endurance archive of resistance, where the body’s trace/print forms the material itself along with the semiotic residue of the violence against transgender and female bodies. In some ways, the body of Cassils and the body of clay confront each other through Cassils’s aggressive remolding of the material of social discourse itself.The complicity of photography in sustaining representational discourse is highlighted within Cassils’s work through the intertextual rupturing of the performance with the camera flash and through the title of the work. To Become an Image invokes the processes of the darkroom itself, where the photographer controls image development, whilst the aggressive flash reflects the snapshot of violence, where the gendered subject is ‘imaged’ (formulated and confined) without permission by the observer schedules of patriarchy. The flash also leaves a residual trace in the retinas of the viewer, a kind of image burn, perhaps chosen to mimic the fear, intrusion and coercion that normalcy’s violence impinges over Othered subjects. The artist converts these flash generated images into wallpaper that is installed into the gallery space, usually the day after the performance. Thus, Cassils’s corporeal space is re-inscribed onto the walls of the institutional archive of representations – to evoke both the domestic (wallpaper as home décor), the public domain (the white walls of institutional rhetoric) and the Cultural Screen.Carolyn Craig The work of Carolyn Craig also targets representations that substantiate the Cultural Screen. She uses performative modes in the studio to unravel her own subjective habitus, in particular targeting the codes that align female aggression with deviancy. Her work isolates the action of making a fist to re-inscribe how the aggression code is ‘read’ as embodied knowledge by women. Two key articles by Thomas Schubert that investigated how making a fist is perceived differently between genders (in terms of interiorised power) informed her research. Both studies found that when males make a fist they experience an enhanced sense of power, while women did not. In fact, in the studies, they experienced a slight decrease in their sense of comfort in the world (their embodied sense of agency). Schubert surmised this reflected gender-based protocols in relation to the permissible display of aggression, as “men are culturally less discouraged to use bodily force, which will frequently be associated with success and power gain [whilst women] are culturally discouraged from using bodily force” (Schubert 758). These studies suggest how anchored gestures of aggression are to male power schemas and their almost inaccessibility to women. When artists re-formulate such (existing) input algorithms by inserting new representations of female aggression into the Cultural Screen, they sever the display of aggression from the exclusive domain of the masculine. This circulates and incorporates a broader visual code that informs conceptual relations of power.Craig performs the fisting action in the studio to neuter this existing code using endurance, repetition and parody (fig. 1). Parody activates a Bakhtian space of Carnivalesque, a unique space in the western cultural tradition that permits transgressive inversions of gender, power and normativity (Hutcheon). By making and remaking a fist through an absurdist lens, the social scaffolding attached to the action (fear, anxiety, transgression) is diluted. Repetition and humour breaks down the existing code, and integrates new perceptual schema through the body itself. Parody becomes a space of slippage, one that is a precursor to a process of (re)constitution within the social screen, so that Craig can “produce representation” rather than be (re)presentation (Schneider 51). This transitory state of Carnivalesque produces new relational fields (both bodily and visual) that are then projected back into the Screen of normativity to further dislodge gender fixity. Figure 1: Carolyn Craig, Gambit Lines (Angles of Incidence #1), 2016. Etchings from performance on folded aluminium, 25.5 x 34 x 21cm. This nullifies the power of the static image of deviancy (the woman as specimen) and ferments leakages into broader representational fields. Craig’s fisting actions target the proprioceptive feedback loops that make women fear their own bodies’ potential of violence, that make us retreat from the citational acts of aggression. Her work tilts embodied retreat (as fear) through the distorted mimesis of parody to initiate a Deleuzian space of agentic potential (Deleuze and Guattari). This is re-inserted into the Cultural Screen as suites of etchings grounded in the representational politics, and historical genealogy of printed matter, to bring the historical conditions of formation of knowledge into review.Conclusion The aggressor trope as used within the works discussed, produces a more varied representational subject. This fosters subjectivities outside the restraints of normativity and its imposed gendered habitus. The performance of aggression by bodies not permissibly branded to script such acts forces static representations embedded through the Cultural Screen into “an unstable and troubled terrain, a crisis of knowledge, a situation of not-knowing”. This state of representational confusion leads to a “risking of gender itself … that exposes our knowledge about gender as tenuous, contested, and ungrounded in a thorough and productively disturbing sense” (Butler, Athletic 110). Tropes that define binary privilege, when dislodged in such a way, become accessible to fluidity or erasure. This allows more nuanced gender allocation to schedules of power.The Cultural Screen produces and projects the metaphors we live by and its relations to power are concrete (Johnson and Lakoff). Even small-scale incursions into masculine domains of agency (such as the visual display of aggression) have a direct correlation to the allocation of resources, both spatial, economic and subjective. The use of the visual can re-train the conceptual parameters of the cultural matrix to chip small ways forward to occupy space with our bodies and intellects, to assume more aggressive stances in public, to speak over people if I feel the need, and to be rewarded for such actions in a social context. I still feel unable to propose direct violence as a useful action but I do admit to having a small poster of Phoolan Devi in my home and my admiration for such women is deep.ReferencesBelting, Hans. An Anthropology of Images. Princeton, N.J: Princeton University Press, 2011.Berger, John. Ways of Seeing. London: Penguin, 2008.Bhaba, Homi. "The Other Question: Difference, Discrimination and the Discourse of Colonialism.” Out There: Marginalisation and Contemporary Cultures. Eds. Russell Ferguson and Trinh T. Minh-ha. Massachusetts: MIT Press, 1990. 71-89.Bordo, Susan. “The Body and the Reproduction of Femininity.” Writing on the Body: Female Embodiment and Feminist Theory. Eds. Katie Conboy et al. New York: Colombia UP, 1997. 90-110.Bourdieu, Pierre. Outline of a Theory of Practice. Cambridge: Cambridge University Press, 1977.Butler, Judith. “Athletic Genders: Hyperbolic Instance and/or the Overcoming of Sexual Binarism.” Stanford Humanities Review 6 (1998): 103-111.———. “Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory.” Theatre Journal (1988): 519–31.Cassils. Becoming an Image. ONE Archive, Los Angeles. Original performance. 2012.Craig, Carolyn. “Gambit Lines." The Deviant Woman. POP Gallery, Brisbane. 2016.Deleuze, Gilles, and Félix Guattari. A Thousand Plateaus. Minneapolis: University of Minnesota, 1987.Girl with the Dragon Tattoo [Män Som Hatar Kvinnor]. Dir. Niels Arden Oplev. Stockholm: Yellowbird, 2009.Goffman, Erving. The Presentation of Self in Everyday Life. London: Allen Lane, 1969.Hutcheon, Linda. A Theory of Parody: The Teachings of Twentieth-Century Art Forms. New York: Methuen, 1985.Johnson, Mark, and George Lakoff. Metaphors We Live By. Chicago: Chicago University Press, 1980.Lavater, John Caspar. Essays in Physiognomy Designed to Promote the Knowledge and Love of Mankind. Vol. 1. London: Murray and Highley, 1789.Principe, Connor, and Judith Langlois. "Shifting the Prototype: Experience with Faces Influences Affective and Attractiveness Preferences." Social Cognition 30.1 (2012): 109-120.Schneider, Rebecca. The Explicit Body in Performance. New York: Routledge, 1997.Schubert, Thomas W., and Sander L. Koole. “The Embodied Self: Making a Fist Enhances Men’s Power-Related Self-Conceptions.” Journal of Experimental Social Psychology 45.4 (2009): 828–834.Schubert, Thomas W. “The Power in Your Hand: Gender Differences in Bodily Feedback from Making a Fist.” Personality and Social Psychology Bulletin 30.6 (2004): 757–769.Silverman, Kaja. The Threshold of the Visible World. New York: Routledge, 1996.Szylak, Aneta. The Field Is to the Sky, Only Backwards. Brooklyn, NY: International Studio and Curatorial Program, 2013.Young, Iris Marion. “Breasted Experience: The Look and the Feeling.” On Female Body Experience. Oxford: Oxford University Press, 2005.
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Howell, Katherine. "The Suspicious Figure of the Female Forensic Pathologist Investigator in Crime Fiction." M/C Journal 15, no. 1 (December 20, 2011). http://dx.doi.org/10.5204/mcj.454.

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Over the last two decades the female forensic pathologist investigator has become a prominent figure in crime fiction. Her presence causes suspicion on a number of levels in the narrative and this article will examine the reasons for that suspicion and the manner in which it is presented in two texts: Patricia Cornwell’s Postmortem and Tess Gerritsen’s The Sinner. Cornwell and Gerritsen are North American crime writers whose series of novels both feature female forensic pathologists who are deeply involved in homicide investigation. Cornwell’s protagonist is Dr Kay Scarpetta, then-Chief Medical Examiner in Richmond, Virginia. Gerritsen’s is Dr Maura Isles, a forensic pathologist in the Boston Medical Examiner’s office. Their jobs entail attending crime scenes to assess bodies in situ, performing examinations and autopsies, and working with police to solve the cases.In this article I will first examine Western cultural attitudes towards dissection and autopsy since the twelfth century before discussing how the most recent of these provoke suspicion in the selected novels. I will further analyse this by drawing on Julia Kristeva’s concept of the abject. I will then consider how female pathologist protagonists try to deflect their colleagues’ suspicion of their professional choices, drawing in part on Judith Butler’s ideas of gender as a performative category. I define ‘gender’ as the socially constructed roles, activities, attributes, and behaviours that Western culture considers appropriate for women and men, and ‘sex’ as the physical biological characteristics that differentiate women and men. I argue that the female forensic pathologist investigator is portrayed as suspicious in the chosen novels for her occupation of the abject space caused by her sex in her roles as investigator and pathologist, her identification with the dead, and her performance of elements of both masculine and feminine conventional gender roles. Scholars such as Barthes, Rolls, and Grauby have approached detective fiction by focusing on intertextuality, the openness of the text, and the possibility of different meanings, with Vargas being one example of how this can operate; however, this article focuses on examining how the female forensic pathologist investigator is represented as suspicious in mainstream crime novels that attract a readership seeking resolution and closure.A significant part of each of these novels focuses on the corpse and its injuries as the site at which the search for truth commences, and I argue that the corpse itself, those who work most closely with it and the procedures they employ in this search are all treated with suspicion in the crime fiction in this study. The central procedures of autopsy and dissection have historically been seen as abominations, in some part due to religious views such as the belief of Christians prior to the thirteenth century that the resurrection of the soul required an intact body (Klaver 10) and the Jewish and Muslim edicts against disfigurement of the dead (Davis and Peterson 1042). In later centuries dissection was made part of the death sentence and was perceived “as an abhorrent additional post-mortem punishment” that “promised the exposure of nakedness, dismemberment, and the deliberate destruction of the corpse,” which was considered “a gross assault on the integrity and the identity of the body, and upon the repose of the soul” (Richardson 154). While now a mainstay of many popular crime narratives, the autopsy as a procedure in real life continues to appall much of the public (Klaver 18). This is because “the human body—especially the dead human body—is an object still surrounded by taboos and prohibitions” (Sawday 269). The living are also reluctant to “yield the subjecthood of the other-dead to object status” (Klaver 18), which often produces a horrified response from some families to doctors seeking permission to dissect for autopsy. According to Gawande, when doctors suggest an autopsy the victim’s family commonly asks “Hasn’t she been through enough?” (187). The forensic pathologists who perform the autopsy are themselves linked with the repugnance of the act (Klaver 9), and in these novels that fact combined with the characters’ willingness to be in close proximity with the corpse and their comfort with dissecting it produces considerable suspicion on the part of their police colleagues.The female sex of the pathologists in these novels causes additional suspicion. This is primarily because women are “culturally associated [...] with life and life giving” (Vanacker 66). While historically women were also involved in the care of the sick and the dead (Nunn and Biressi 200), the growth of medical knowledge and the subsequent medicalisation of death in Western culture over the past two centuries has seen women relegated to a stylised kind of “angelic ministry” (Nunn and Biressi 201). This is an image inconsistent with these female characters’ performance of what is perceived as a “violent ‘reduction’ into parts: a brutal dismemberment” (Sawday 1). Drawing on Butler’s ideas about gender as a culturally constructed performance, we can see that while these characters are biologically female, in carrying out tasks that are perceived as masculine they are not performing their traditional gender roles and are thus regarded with suspicion by their police colleagues. Both Scarpetta and Isles are aware of this, as illustrated by the interior monologue with which Gerritsen opens her novel:They called her the Queen of the Dead. Though no one ever said it to her face, Dr. Maura Isles sometimes heard the nickname murmured in her wake as she travelled the grim triangle of her job between courtroom and death scene and morgue. [...] Sometimes the whispers held a tremolo of disquiet, like the murmurs of the pious as an unholy stranger passes among them. It was the disquiet of those who could not understand why she chose to walk in Death’s footsteps. Does she enjoy it, they wonder? Does the touch of cold flesh, the stench of decay, hold such allure for her that she has turned her back on the living? (Gerritsen 6)The police officers’ inability to understand why Isles chooses to work with the dead leads them to wonder whether she takes pleasure in it, and because they cannot comprehend how a “normal” person could act that way she is immediately marked as a suspicious Other. Gerritsen’s language builds images of transgression: words such as murmured, wake, whispers, disquiet, unholy, death’s footsteps, cold, stench, and decay suggest a fearful attitude towards the dead and the abjection of the corpse itself, a topic I will explore shortly. Isles later describes seeing police officers cast uneasy glances her way, noting details that only reinforce their beliefs that she is an odd duck: The ivory skin, the black hair with its Cleopatra cut. The red slash of lipstick. Who else wears lipstick to a death scene? Most of all, it’s her calmness that disturbs them, her coolly regal gaze as she surveys the horrors that they themselves can barely stomach. Unlike them, she does not avert her gaze. Instead she bends close and stares, touches. She sniffs. And later, under bright lights in her autopsy lab, she cuts. (Gerritsen 7) While the term “odd duck” suggests a somewhat quaintly affectionate tolerance, it is contrasted by the rest of the description: the red slash brings to mind blood and a gaping wound perhaps also suggestive of female genitalia; the calmness, the coolly regal gaze, and the verb “surveys” imply detachment; the willingness to move close to the corpse, to touch and even smell it, and later cut it open, emphasise the difference between the police officers, who can “barely stomach” the sight, and Isles who readily goes much further.Kristeva describes the abject as that which is not one thing or another (4). The corpse is recognisable as once-human, but is no-longer; the body was once Subject, but we cannot make ourselves perceive it yet as fully Object, and thus it is incomprehensible and abject. I suggest that the abject is suspicious because of this “neither-nor” nature: its liminal identity cannot be pinned down, its meaning cannot be determined, and therefore it cannot be trusted. In the abject corpse, “that compelling, raw, insolent thing in the morgue’s full sunlight [...] that thing that no longer matches and therefore no longer signifies anything” (Kristeva 4), we see the loss of borders between ourselves and the Other, and we are simultaneously “drawn to and repelled” by it; “nausea is a biological recognition of it, and fear and adrenalin also acknowledge its presence” (Pentony). In these novels the police officers’ recognition of these feelings in themselves emphasises their assumptions about the apparent lack of the same responses in the female pathologist investigators. In the quote from The Sinner above, for example, the officers are unnerved by Isles’ calmness around the thing they can barely face. In Postmortem, the security guard who works for the morgue hides behind his desk when a body is delivered (17) and refuses to enter the body storage area when requested to do so (26) in contrast with Scarpetta’s ease with the corpses.Abjection results from “that which disturbs identity, system, order. What does not respect borders, positions, rules” (Kristeva 4), and by having what appears to be an unnatural reaction to the corpse, these women are perceived as failing to respect systems and boundaries and therefore are viewed as abject themselves. At the same time, however, the female characters strive against the abject in their efforts to repair the disturbance caused by the corpse and the crime of murder that produced it by locating evidence leading to the apprehension of the culprit. Ever-present and undermining these attempts to restore order is the evidence of the crime itself, the corpse, which is abject not only for its “neither-nor” status but also because it exposes “the fragility of the law” (Kristeva 4). In addition, these female pathologist characters’ sex causes abjection in another form through their “liminal status” as outsiders in the male hierarchy of law enforcement (Nunn and Biressi 203); while they are employed by it and work to maintain its dominance over law-breakers and society in general, as biological females they can never truly belong.Abjection also results from the blurring of boundaries between investigator and victim. Such blurring is common in crime fiction, and while it is most likely to develop between criminal and investigator when the investigator is male, when that investigator is female it tends instead to involve the victim (Mizejewski 8). In these novels this is illustrated by the ways in which the female investigators see themselves as similar to the victims by reason of gender plus sensibility and/or work. The first victim in Cornwell’s Postmortem is a young female doctor, and reminders of her similarities to Scarpetta appear throughout the novel, such as when Scarpetta notices the pile of medical journals near the victim's bed (Cornwell 12), and when she considers the importance of the woman's fingers in her work as a surgeon (26). When another character suggests to Scarpetta that, “in a sense, you were her once,” Scarpetta agrees (218). This loss of boundaries between self and not-self can be considered another form of abjection because the status and roles of investigator and victim become unclear, and it also results in an emotional bond, with both Scarpetta and Isles becoming sensitive to what lies in wait for the bodies. This awareness, and the frisson it creates, is in stark contrast to their previous equanimity. For example, when preparing for an autopsy on the body of a nun, Isles finds herself fighting extreme reluctance, knowing that “this was a woman who had chosen to live hidden from the eyes of men; now she would be cruelly revealed, her body probed, her orifices swabbed. The prospect of such an invasion brought a bitter taste to [Isles’s] throat and she paused to regain her composure” (Gerritsen 57). The language highlights the penetrative nature of Isles’s contact with the corpse through words such as revealed, orifices, probed, and invasion, which all suggest unwanted interference, the violence inherent in the dissecting procedures of autopsy, and the masculine nature of the task even when performed by a female pathologist. This in turn adds to the problematic issue here of gender as performance, a subject I will discuss shortly.In a further blurring of those boundaries, the female characters are often perceived as potential victims by both themselves and others. Critic Lee Horsley describes Scarpetta as “increasingly giv[ing] way to a tendency to see herself in the place of the victim, her interior self exposed and open to inspection by hostile eyes” (154). This is demonstrated in the novel when plot developments see Scarpetta’s work scrutinised (Cornwell 105), when she feels she does not belong to the same world as the living people around her (133), and when she almost becomes a victim in a literal sense at the climax of the novel, when the perpetrator breaks into her home to torture and kill her but is stopped by the timely arrival of a police officer (281).Similarly, Gerritsen’s character Isles comes to see herself as a possible victim in The Sinner. When it is feared that the criminal is watching the Boston police and Isles realises he may be watching her too, she thinks about how “she was accustomed to being in the eye of the media, but now she considered the other eyes that might be watching her. Tracking her. And she remembered what she had felt in the darkness at [a previous crime scene]: the prey’s cold sense of dread when it suddenly realises it is being stalked” (Gerritsen 222). She too almost becomes a literal victim when the criminal enters her home with intent to kill (323).As investigators, these characters’ sex causes suspicion because they are “transgressive female bod[ies] occupying the spaces traditionally held by a man” (Mizejewski 6). The investigator in crime fiction has “traditionally been represented as a marginalized outsider” (Mizejewski 11), a person who not only needs to think like the criminal in order to apprehend them but be willing to use violence or to step outside the law in their pursuit of this goal, and is regarded as suspicious as a result. To place a woman in this position then makes that investigator’s role doubly suspicious (Mizejewski 11). Judith Butler’s work on gender as performance provides a useful tool for examining this. Because “the various acts of gender create the gender itself” (Butler 522), these female characters are judged as woman or not-woman according to what they do. By working as investigators in the male-dominated field of law-enforcement and particularly by choosing to spend their days handling the dead in ways that involve the masculine actions of penetrating and dismembering, each has “radically crossed the limits of her gender role, with her choice of the most unsavoury and ‘unfeminine’ of professions” (Vanacker 65). The suspicion this attracts is demonstrated by Scarpetta being compared to her male predecessor who got on so well with the police, judges, and lawyers with whom she struggles (Cornwell 91). This sense of marginalisation and unfavourable comparison is reinforced through her recollections of her time in medical school when she was one of only four women in her class and can remember vividly the isolating tactics the male students employed against the female members (60). One critic has estimated the dates of Scarpetta’s schooling as putting her “on the leading edge of women moving into professionals schools in the early 1970s” (Robinson 97), in the time of second wave feminism, when such changes were not welcomed by all men in the institutions. In The Sinner, Isles wants her male colleagues to see her as “a brain and a white coat” (Gerritsen 175) rather than a woman, and chooses strategies such as maintaining an “icy professionalism” (109) and always wearing that white coat to ensure she is seen as an intimidating authority figure, as she believes that once they see her as a woman, sex will get in the way (175). She wants to be perceived as a professional with a job to do rather than a prospective sexual partner. The white coat also helps conceal the physical indicators of her sex, such as breasts and hips (mirroring the decision of the murdered nun to hide herself from the eyes of men and revealing their shared sensibility). Butler’s argument that “the distinction between appearance and reality [...] structures a good deal of populist thinking about gender identity” (527) is appropriate here, for Isles’s actions in trying to mask her sex and thus her gender declare to her colleagues that her sex is irrelevant to her role and therefore she can and should be treated as just another colleague performing a task.Scarpetta makes similar choices. Critic Bobbie Robinson says “Scarpetta triggers the typical distrust of powerful women in a male-oriented world, and in that world she seems determined to swaddle her lurking femininity to construct a persona that keeps her Other” (106), and that “because she perceives her femininity as problematic for others, she intentionally misaligns or masks the expectations of gender so that the masculine and feminine in her cancel each other out, constructing her as an androgyne” (98). Examples of this include Scarpetta’s acknowledgement of her own attractiveness (Cornwell 62) and her nurturing of herself and her niece Lucy through cooking, an activity she describes as “what I do best” (109) while at the same time she hides her emotions from her colleagues (204) and maintains that her work is her priority despite her mother’s accusations that “it’s not natural for a woman” (34). Butler states that “certain kinds of acts are usually interpreted as expressive of a gender core or identity, and that these acts either conform to an expected gender identity or contest that expectation in some way” (527). Scarpetta’s attention to her looks and her enjoyment of cooking conform to a societal assumption of female gender identity, while her construction of an emotionless facade and focus on her work falls more in the area of expected male gender identity.These characters deliberately choose to perform in a specific manner as a way of coping and succeeding in their workplace: by masking the most overt signs of their sex and gender they are attempting to lessen the suspicion cast upon them by others for not being “woman.” There exists, however, a contradiction between that decision and the clear markers of femininity demonstrated on occasion by both characters, for example, the use by Isles of bright red lipstick and a smart Cleopatra haircut, and the performance by both of the “feminised role as caretaker of, or alignment with, the victim’s body” (Summers-Bremner 133). While the characters do also perform the more masculine role of “rendering [the body’s] secrets in scientific form” (Summers-Bremner 133), a strong focus of the novels is their emotional connection to the bodies and so this feminised role is foregrounded. The attention to lipstick and hairstyle and their overtly caring natures fulfill Butler’s ideas of the conventional performance of gender and may be a reassurance to readers about the characters’ core femininity and their resultant availability for romance sub-plots, however they also have the effect of emphasising the contrasting performative gender elements within these characters and marking them once again in the eyes of other characters as neither one thing nor another, and therefore deserving of suspicion.In conclusion, the female forensic pathologist investigator is portrayed in the chosen novels as suspicious for her involvement in the abject space that results from her comfort around and identification with the corpse in contrast to the revulsion experienced by her police colleagues; her sex in her roles as investigator and pathologist where these roles are conventionally seen as masculine; and her performance of elements of both masculine and feminine conventional gender roles as she carries out her work. This, however, sets up a further line of inquiry about the central position of the abject in novels featuring female forensic pathologist investigators, as these texts depict this character’s occupation of the abject space as crucial to the solving of the case: it is through her ability to perform the procedures of her job while identifying with the corpse that clues are located, the narrative of events reconstructed, and the criminal identified and apprehended.ReferencesBarthes, Roland. S/Z. Trans. Richard Miller. London: Jonathan Cape. 1975. Butler, Judith. “Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory.” Theatre Journal. 40.4 (1988): 519–31. 5 October 2011 ‹http://www.jstor.org/stable/3207893›Cornwell, Patricia. Postmortem. London: Warner Books, 1994. Davis, Gregory J. and Bradley R. Peterson. “Dilemmas and Solutions for the Pathologist and Clinician Encountering Religious Views of the Autopsy.” Southern Medical Journal. 89.11 (1996): 1041–44. Gawande, Atul. Complications: A Surgeon’s Notes on an Imperfect Science. London: Profile Books, 2003.Gerritsen, Tess. The Sinner. Sydney: Random House, 2003. Grauby, Francois. “‘In the Noir’: The Blind Detective in Bridgette Aubert’s La mort des bois.” Mostly French: French (in) detective fiction. Modern French Identities, v.88. Ed. Alistair Rolls. Oxford: Peter Lang. 2009.Horsley, Lee. Twentieth Century Crime Fiction. Oxford: Oxford UP, 2005.Klaver, Elizabeth. Sites of Autopsy in Contemporary Culture. Albany: State U of NYP, 2005.Kristeva, Julia. Powers of Horror: Essays on Abjection. New York: Columbia UP, 1982.Mizejewski, Linda. “Illusive Evidence: Patricia Cornwell and the Body Double.” South Central Review. 18.3/4 (2001): 6–20. 19 March 2010. ‹http://www.jstor.org/stable/3190350›Nunn, Heather and Anita Biressi. “Silent Witness: Detection, Femininity, and the Post Mortem Body.” Feminist Media Studies. 3.2 (2003): 193–206. 18 January 2011. ‹http://dx.doi.org/10.1080/1468077032000119317›Pentony, Samantha. “How Kristeva’s Theory of Abjection Works in Relation to the Fairy Tale and Post Colonial Novel: Angela Carter’s The Blood Chamber and Keri Hulme’s The Bone People.” Deep South. 2.3 (1996): n.p. 13 November 2011. ‹http://www.otago.ac.nz/DeepSouth/vol2no3/pentony.html›Richardson, Ruth. “Human Dissection and Organ Donation: A Historical Background.” Mortality. 11.2 (2006): 151–65. 13 May 2011. ‹http://dx.doi.org/10.1080/13576270600615351›Robinson, Bobbie. “Playing Like the Boys: Patricia Cornwell Writes Men.” The Journal of Popular Culture. 39.1 (2006): 95–108. 2 August 2010. ‹http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5931.2006.00205.x/full›Rolls, Alistair. “An Uncertain Place: (Dis-)Locating the Frenchness of French and Australian Detective Fiction.” in Mostly French: French (in) Detective Fiction. Modern French Identities, v.88. Ed. Alistair Rolls. Oxford: Peter Lang. 2009.---. “What Does It Mean? Contemplating Rita and Desiring Dead Bodies in Two Short Stories by Raymond Carver.” Literature and Aesthetics: The Journal of the Sydney Society of Literature and Aesthetics. 18.2 (2008): 88-116. Sawday, Jonathon. The Body Emblazoned: Dissection and the Human Body in Renaissance Culture. London: Routledge, 1996.Summers-Bremner, Eluned. “Post-Traumatic Woundings: Sexual Anxiety in Patricia Cornwell’s Fiction.” New Formations: A Journal of Culture/Theory/Politics. 43 (2001): 131–47. Vanacker, Sabine. “V.I Warshawski, Kinsey Millhone and Kay Scarpetta: Creating a Feminist Detective Hero.” Criminal Proceedings: The Contemporary American Crime Novel. Ed. Peter Messent. London: Pluto P, 1997. 62–87. Vargas, Fred. This Night’s Foul Work. Trans. Sian Reynolds. London: Harvill Secker, 2008.
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Abbas, Herawaty, and Brooke Collins-Gearing. "Dancing with an Illegitimate Feminism: A Female Buginese Scholar’s Voice in Australian Academia." M/C Journal 17, no. 5 (October 25, 2014). http://dx.doi.org/10.5204/mcj.871.

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Abstract:
Sharing this article, the act of writing and then having it read, legitimises the point of it – that is, we (and we speak on behalf of each other here) managed to negotiate western academic expectations and norms from a just-as-legitimate-but-not-always-heard female Buginese perspective written in Standard Australian English (not my first choice-of-language and I speak on behalf of myself). At times we transgressed roles, guiding and following each other through different academic, cultural, social, and linguistic domains until we stumbled upon ways of legitimating our entanglement of experiences, when we heard the similar, faint, drum beat across boundaries and journeys.This article is one storying of the results of this four year relationship between a Buginese PhD candidate and an Indigenous Australian supervisor – both in the writing of the article and the processes that we are writing about. This is our process of knowing and validating knowledge through sharing, collaboration and cultural exchange. Neither the successful PhD thesis nor this article draw from authoethnography but they are outcomes of a lived, research standpoint that fiercely fought to centre a Muslim-Buginese perspective as much as possible, due to the nature of a postgraduate program. In the effort to find a way to not privilege Western ways of knowing to the detriment of my standpoint and position, we had to find a way to at times privilege my way of knowing the world alongside a Western one. There had to be a beat that transgressed cultural and linguistic differences and that allowed for a legitimised dialogic, intersubjective dance.The PhD research focused on potential dialogue between Australian culture and Buginese culture in terms of feminism and its resulting cultural hybridity where some Australian feminist thoughts are applicable to Buginese culture but some are not. Therefore, the PhD study centred a Buginese standpoint while moving back and forth amongst Australian feminist discourses and the dominant expectations of a western academic process. The PhD research was part of a greater Indonesian tertiary movement to include, study, challenge and extend feminist literary programs and how this could be respectfully and culturally appropriately achieved. This article is written by both of us but the core knowledge comes from a Buginese standpoint, that is, the principal supervisor learned from the PhD candidate and then applied her understanding of Indigenous standpoint theory, Tuhiwahi Smith’s decolonising methodologies and Spivakian self-reflexivity to aid the candidate’s development of her dancing methodology. For this reason, the rest of this article is written from the first-person perspective of Dr Abbas.The PhD study was a literary analysis on five stories from Helen Garner’s Postcards from Surfers (1985). My work translated these five stories from English into Indonesian and discussed some challenges that occurred in the process of translation. By using Edward Said’s work on contrapuntal reading and Robert Warrior’s metaphor of the subaltern dancing, I, the embodied learner and the cultural translator, moved back and forth between Buginese culture and Australian culture to consider how Australian women and men are represented and how mainstream Australian society engages with, or challenges, discourses of patriarchy and power. This movement back and forth was theorised as ‘dancing’. Ultimately, another dance was performed at the end of the thesis waltz between the work which centred my Buginese standpoint and academia as a Western tertiary institution.I have been dancing with Australian feminism for over four years. My use of the word ‘dancing’ signified my challenge to articulate and engage with Australian culture, literature, and feminism by viewing it from a Buginese perspective as opposed to a ‘Non-Western’ perspective. As a Buginese woman and scholar, I centred my specific cultural standpoints instead of accepting them generally and therefore dismissed the altering label of ‘Non-Western’. Juxtaposing Australian feminism with Buginese culture was not easy. However, as my research progressed I saw interesting cultural differences between Australian and Buginese cultures that could result in a hybridized way of engaging feminist issues. At times, my cultural standpoint took the lead in directing the research or the point, at other times a Western beat was more prominent, for example, using the English language to voice my work.The Buginese, also known as the Bugis, along with the Makassar, the Mandar, and the Toraja, are one of the four main ethnic groups of the province of South Sulawesi in Indonesia. The population of the Buginese in South Sulawesi spreads into major states (Bone, Wajo, Soppeng, and Sidenreng) and some minor states (Pare-Pare, Suppa, and Sinjai). Like other ethnic groups living in other islands of Indonesia such as the Javanese, the Sundanese, the Minang, the Batak, the Balinese, and the Ambonese, the Buginese have their own culture and traditions. The Buginese, especially those who live in the villages, are still bounded strictly by ade’ (custom) or pangadereng (customary law). This concept of ade’ provides living guidelines for Buginese and consists of five components including ade’, bicara, rapang, wari’, and sara’. Pelras clarifies that pangadereng is ‘adat-hood’, a corpus of interlinked ruling principles which, besides ade’ (custom), includes also bicara (jurisprudence), rapang (models of good behaviour which ensure the proper functioning of society), wari’ (rules of descent and hierarchy) and sara’ (Islamic law and institution, derived from the Arabic shari’a) (190). So, pangadereng is an overall norm which includes advice on how Buginese should behave towards fellow human beings and social institutions on a reciprocal basis. In addition, the Buginese together with Makassarese, mind what is called siri’ (honour and shame), that is the sense of honour and shame. In the life of the Buginese-Makassar people, the most basic element is siri’. For them, no other value merits to be more detected and preserved. Siri’ is their life, their self-respect and their dignity. This is why, in order to uphold and to defend it when it has been stained or they consider it has been stained by somebody, the Bugis-Makassar people are ready to sacrifice everything, including their most precious life, for the sake of its restoration. So goes the saying.... ‘When one’s honour is at stake, without any afterthought one fights’ (Pelras 206).Buginese is one of Indonesia’s ethnic groups where men and women are intended to perform equal roles in society, especially those who live in the Buginese states of South Sulawesi where they are still bound strictly by ade’ (custom) or pangadereng (customary law). These two basic concepts are guidelines for daily life, both in the family and the work place. Buginese also praise what is called siri’, a sense of honour and shame. It is because of this sense of honour and shame that we have a saying, siri’ emmi ri onroang ri lino (people live only for siri’) which means one lives only for honour and prestige. Siri’ had to remain a guiding principle in my theoretical and methodological approach to my PhD research. It is also a guiding principle in the resulting pedagogical praxis that this work has established for my course in Australian culture and literature at Hasanuddin University. I was not prepared to compromise my own ethical and cultural identity and position yet will admit, at times, I felt pressured to do so if I was going to be seen to be performing legitimate scholarly work. Novera argues that:Little research has focused specifically on the adjustment of Indonesian students in Australia. Hasanah (1997) and Philips (1994) note that Indonesian students encounter difficulties in fulfilling certain Western academic requirements, particularly in relation to critical thinking. These studies do not explore the broad range of academic and social problems. Yet this is a fruitful area for research, not just because of the importance of Indonesian students to Australia, and the importance of the Australia-Indonesia relationship to both neighbouring nations, but also because adjustment problems are magnified by cultural differences. There are clear differences between Indonesian and Australian cultures, so that a study of Indonesian students in Australia might also be of broader academic interest […]Studies of international student adjustment discuss a range of problems, including the pressures created by new role and behavioural expectations, language difficulties, financial problems, social difficulties, homesickness, difficulties in dealing with university and other authorities, academic difficulties, and lack of assertiveness inside and outside the classroom. (467)While both my supervisor and I would agree that I faced all of these obstacles during my PhD candidature, this article is focusing solely on the battle to present my methodology, a dialogic encounter between Buginese feminism and mainstream Australian culture using Helen Garner’s short stories, to a Western process and have it be “legitimised”. Endang writes that short stories are becoming more popular in the industrial era in Indonesia and they have become vehicles for writers to articulate the realities of social life such as poverty, marginalization, and unfairness (141-144). In addition, Noor states that the short story has become a new literary form particularly effective for assisting writers in their goal to help the marginalized because its shortness can function as a weapon to directly “scoop up” the targeted issues and “knock them out at a blow” (Endang 144-145). Indeed, Helen Garner uses short stories in a way similar to that described by Endang: as a defiant act towards the government and current circumstances (145). My study of Helen Garner’s short stories explored the way her stories engage with and resist gender relations and inequality between men and women in Australian society through four themes prevalent in the narratives: the kitchen, landscape, language, and sexuality. I wrote my thesis in standard Australian English and I complied with expected forms, formatting, referencing, structuring etc. My thesis also included the Buginese translations of some of Garner’s work. However, the theoretical approaches that informed my analysis cannot be separated from the personal. In the title, I use the term ‘dancing’ to indicate a dialogue with white Australian women by moving back and forth between Australian culture and Buginese culture. I use the term ‘dancing’ as an extension of Edward Said’s work on contrapuntal reading but employ it as a signifier of my movement between insider and outsider (of Australian feminism), that is, I extend it from just a literary reading to a whole body experience. According to Ashcroft and Ahluwalia, the “essence of Said’s argument is to know something is to have power over it, and conversely, to have power is to know the world in your own terms” (83). Ashcroft and Ahluwalia add how through music, particularly the work of pianist Glenn Gould, Said formulated a way of reading imperial and postcolonial texts contrapuntally. Such a reading acknowledges the hybridity of cultures, histories and literatures, allowing the reader to move back and forth between an internal and an external standpoint of cultural references and attitudes in “an effort to draw out, extend, give emphasis and voice to what is silent or marginally present or ideologically represented” (Said 66). While theorising about the potential dance between Australian and Buginese feminisms in my work, I was living the dance in my day-to-day Australian university experience. Trying to accommodate the expected requirements of a PhD thesis, while at the same time ensuring that I maintained my own personal, cultural and professional dignity, that is ade’, and siri’, required some fancy footwork. Siri’ is central to my Buginese worldview and had to be positioned as such in my PhD thesis. Also, the realities that women are still marginalized and that gender inequality and disparities persist in Indonesian society become a motivation to carry out my PhD study. The opportunity to study Australian culture and literature in that country, allowed me to increase my global and local complexity as an individual, what Pieterse refers to as “ a process of hybridization” and to become as Beck terms an “actor” and “manager’’ of my life (as cited in Edmunds 1). Gaining greater autonomy and reconceptualising both masculinity and femininity, while dominant themes in Garner’s work, are also issues I address in my personal and professional goals. In other words, this study resulted in hybridized knowledge of Australian concepts of feminism and Buginese societies that offers a reference for students to understand and engage with different feminist thought. By learning how feminism is understood differently by Australians and Buginese, my Indonesian students can decide what aspects of feminist ideas from a Western perspective can be applied to Buginese culture without transgressing Buginese customs and habits.There are few Australian literary works that have been translated into Indonesian. Those that have include Peter Carey’s True History of the Kelly Gang (2007) and My Life is a Fake (2009), James Vance Marshall’s Walkabout (1957), Emma Darcy’s The Billionaire Bridegroom (2010) , Sally Morgan’s My Place (1987), and Colleen McCullogh’s The Thorn Birds (1978). My translation of five short stories from Postcards from Surfers complemented these works and enriched the diversity of Indonesian translations of world literary works, the bulk of which tends to come from the United Kingdom, America, the Middle East, and Japan. However, actually getting through the process of PhD research followed by examination required my supervisor and I to negotiate cross-cultural terrain, academic agendas and Western expectations of what legitimate thesis writing should look like. Employing Said’s contrapuntal pedagogy and Warrior’s notion of subaltern dancing became my illegitimate methodological frame.Said points out that contrapuntal analysis means that students and teachers can cross-culturally “elucidate a complex and uneven topography” (318). He adds that “we must be able to think through and interpret together experiences that are discrepant, each with its particular agenda and pace of development, its own internal formations, its internal coherence and system of external relationships, all of them co-existing and interacting with others” (32). Contrapuntal is a metaphor Said derived from musical theory, meaning to counterpoint or add a rhythm or melody, in this case, Buginese and Anglo-Australian feminisms. Warrior argues for an indigenous critique of how power and knowledge is read and in doing so he writes that “the subaltern can dance, and so sometimes can the intellectual” (85). In his rereading of Spivak, he argues that subaltern and intellectual positions can meet “and in meeting, create the possibility of communication” (86). He refers to this as dancing partly because it implicitly acknowledges without silencing the voices of the subaltern (once the subaltern speaks it is no longer the subaltern, so the notion of dancing allows for communication, “a movement from subalternity to something else” (90) which can mark “a new sort of non-complicitous relationship to a family, community or class of origin” (91). By “non-complicit” Warrior means that when a member of the subaltern becomes a scholar and therefore a member of those who historically silence the subaltern, there are other methods for communicating, of moving, between political and cultural spaces that allow for a multiplicity of voices and responses. Warrior uses a traditional Osage in-losh-ka dance as an example of how he physically and intellectually interacts with multiple voices and positions:While the music plays, our usual differences, including subalternity and intellectuality, and even gender in its own way, are levelled. For those of us moving to the music, the rules change, and those who know the steps and the songs and those who can keep up with the whirl of bodies, music and colours hold nearly every advantage over station or money. The music ends, of course, but I know I take my knowledge of the dance away and into my life as a critic, and I would argue that those levelled moments remain with us after we leave the drum, change our clothes, and go back to the rest of our lives. (93)For Warrior, the dance becomes theory into practice. For me, it became not only a way to soundly and “appropriately” present my methodology and purpose, but it also became my day to day interactions, as a female Buginese scholar, with western, Australian academic and cultural worldviews and expectations.One of the biggest movements I had to justify was my use of the first person “I”, in my thesis, to signify my identity as a Buginese woman and position myself as an insider of my community with a hybrid western feminism with Australia in mind. Perrault argues that “Writing “I” has been an emancipatory project for women” (2). In the context of my PhD thesis, uttering ‘I’ confirmed my position and aims. However, this act of explicitly situating my own identity and cultural position in my research and thesis was considered one of the more illegitimate acts. In one of the examiner reports, it was stated that situating myself centrally was fraught but that I managed to avoid the pitfalls. Judy Long argues that writing in the female first person challenges patriarchal control and order (127). For me, writing in the first person was essential if I had any chance of maintaining my Buginese identity and voice, in both my thesis and in my Australian tertiary experience. As Trinh-Minh writes, “S/he who writes, writes. In uncertainty, in necessity. And does not ask whether s/he is given permission to do so or not” (8).Van Dijk, cited in Hamilton, notes that the west and north are bound by an academic ethnocentrism and this is a particular area my own research had to negotiate. Methodologically I provided a comparative rather than a universalising perspective, engaging with middle-class, heterosexual, western, white women feminism but not privileging them. It is important for Buginese to use language discourses as a weapon to gain power, particularly because as McGlynn claims, “generally Indonesians are not particularly outspoken” (38). My research was shaped by a combination of ongoing dedication to promote women’s empowerment in the Buginese context and my role as an academic teaching English literature at the university level. I applied interpretive principles that will enable my students to see how the ideas of feminism conveyed through western literature can positively improve the quality of women’s lives and be implemented in Buginese culture without compromising our identity as Indonesians and Buginese people. At the same time, my literary translation provides a cultural comparison with Australia that allows a space for further conversations to occur. However, while attempting to negotiate western and Indonesian discourses in my thesis, I was also physically and emotionally trying to negotiate how to do this as a Muslim Buginese female PhD candidate in an Anglo-Australian academic institution. The notion of ‘dancing’ was employed as a signifier of movement between insider and outsider knowledge. Throughout the research process and my thesis I ‘danced’ with Australian feminism, traditional patriarchal Buginese society, Western academic expectations and my own emerging Indonesian feminist perspective. To ensure siri’ remained the pedagogical and ethical basis of my approach I applied Edward Said’s work on contrapuntal reading and Robert Warrior’s employment of a traditional Osage dance as a self-reflexive, embodied praxis, that is, I extended it from just a literary reading to a whole body experience. The notion of ‘dance’ allows for movement, change, contact, tension, touch and distance: it means that for those who have historically been marginalised or confined, they are no longer silenced. The metaphoric act of dancing allowed me to legitimise my PhD work – it was successfully awarded – and to negotiate a western tertiary institute in Australia with my own Buginese knowledge, culture and purpose.ReferencesAshcroft., B., and P. Ahluwalia. Edward Said. London: Routledge, 1999.Carey, Peter. True History of the Kelly Gang: A Novel. Random House LLC, 2007.Carey, Peter. My Life as a Fake: A NNovel. Random House LLC, 2009.Darcy, Emma. Billionaire Bridegroom 2319. Harlequin, 2010.Endang, Fransisca. "Disseminating Indonesian Postcoloniality into English Literature (a Case Study of 'Clara')." Jurnal Sastra Inggris 8.2: 2008.Edmunds, Kim. "The Impact of an Australian Higher Education on Gender Relations in Indonesia." ISANA International Conference "Student Success in International Education", 2007Garner, Helen. Postcards from Surfers. Melbourne: McPhee/Gribble, 1985.Hamilton, Deborah, Deborah Schriffrin, and Heidi E. Tannen, ed. The Handbook of Discourse Analysis. Victoria: Balckwll, 2001.Long, Judy. 1999. Telling Women's Lives: Subject/Narrator/Reader/Text. New York: New York UP, 1999.McGlynn, John H. "Silent Voices, Muted Expressions: Indonesian Literature Today." Manoa 12.1 (2000): 38-44.Morgan, Sally. My Place. Fremantle Press, 1987.Pelras, Christian. The Bugis. Oxford: Blackwell, 1996. Perreault, Jeanne. Writing Selves: Contemporary Feminist Autography. London & Minneapolis: University of Minnesota, 1995.Pieterse, J.N. Globalisation as Hybridisation. In M. Featherstone, S. Lash, and R. Robertson, eds., Global Modernities. London: Sage Publications, 1995.Marshall, James V. Walkabout. London: Puffin, 1957.McCullough, C. The Thorn Birds Sydney: Harper Collins, 1978.Minh-ha, Trinh T. Woman, Native, Other: Writing, Postcoloniality and Feminism. Bloomington: Indiana University, 1989.Novera, Isvet Amri. "Indonesian Postgraduate Students Studying in Australia: An Examination of Their Academic, Social and Cultural Experiences." International Education Journal 5.4 (2004): 475-487.Said, Edward. Culture and Imperialism. New York: Vintage Book, 1993. Smith, Linda Tuhiwai. Decolonizing Methodologies: Research and Indigenous Peoples. Zed Books, 1999.Spivak, Gayatri Chakravorty. "Can the Subaltern Speak?" In C. Nelson and L. Grossberg, eds., Marxism and Interpretation of Culture. Chicago: University of lllinois, 1988. 271-313.Spivak, Gayatri Chakravorty. In Other Worlds: Essays in Cultural Politics. New York: Routledge, 1988.Warrior, Robert. ""The Subaltern Can Dance, and So Sometimes Can the Intellectual." Interventions: International Journal of Postcolonial Studies 13.1 (2011): 85-94.
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24

White, Jessica. "Body Language." M/C Journal 13, no. 3 (June 30, 2010). http://dx.doi.org/10.5204/mcj.256.

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Jessica craned her head to take in the imposing, stone building, then lowered her gaze to the gold-plated sign at the base of the steps. “Institute of Methodology”, it read. Inside the heavy iron doors, a woman sat at a desk, her face devoid of expression. “Subject area?” asked the woman. “Uhmm, feminism ... and fiction, I think.” “Turn right.” “Do you have a map?” “No.” “How am I meant to find things?” “Each has their own method; it’s not up to us to prescribe that.” Jessica sighed, readjusted her handbag and turned right. A corridor stretched out before her. She set off, her stiletto boots echoing on the hard wooden floor. The first door she arrived at had the words “Deleuze and Guattari” positioned squarely in the middle. She hesitated, then turned the doorknob. The room was white and empty. A male voice issued from somewhere but she couldn’t tell the direction from which it came. It droned on, with some inflection, but there was no way of knowing where the sentences started and finished. She picked out a few words: a thousand plateaus, becoming, burrowing, but couldn’t piece them into anything meaningful. She backed out of the room, frowning, and asked me, How am I going to learn anything if they only have these voices? I can’t lipread them. And how can I produce something factual if I haven’t heard it all? I might make stuff up. You always make things up anyway. After the barrier of disembodied sound, the silence of the corridor was soothing. Jessica always had difficulty with hearing men’s voices, for their registers were lower. Sometimes, she wondered if this was the reason she’d become interested in feminism: women were simply easier to understand. The next door was labelled “Facets of Phenomenology.” After that was “Post-It Notes and Poststructuralism”, “Interpretation of Geometric Design”, “Knitting Class” and “Cyberspace and Geography.” None of these were very helpful. She wanted something on bodies and writing. She walked on. It was, she soon realised, so terribly easy to lose one’s way. The corridors continued. She turned right most of the time, and occasionally left. Her arches began to ache. After a while she came to the conclusion that she had no idea of where she was. Immediately, a bird appeared and dived down her throat. Trapped, it thudded against her ribs. Breathe, I told her. Breathe. She put a hand out to the wall. Outside another door she heard, a voice with a distinct Australian accent. She checked the label on the door. “Fictocriticism,” it read. The door opened. The bird climbed out of her chest and flew away. A young woman stood before her, wearing bright red lipstick. “We saw your shadow beneath the door.” She pointed to Jessica’s feet. “We don’t like barriers, so come in.” The room was airy and brilliantly lit, with a high ceiling patterned with pressed metal vines and flowers. A man and a handful of women sat at a table covered with papers, bottles of wine, brie, sundried tomatoes and crackers. “Wine?” asked the woman, a bottle in her hand. “It’s from Margaret River.” “Oh yes, please.” Jessica pulled out a chair from the table. The people’s faces looked friendly. “What brings you here?” The woman with red lipstick asked, handing her a glass. “I’m trying to find a writing style that’s comfortable for me to use. I just can’t relate to abstract texts, like those by Deleuze and Guattari.” Jessica eyed the cheese platter on the table. She was hungry. “Help yourself,” said the man. Jessica picked up the cheese knife and a cracker. “You’d like my essay, then, ‘Me and My Shadow.’” It was an older woman speaking, with soft grey hair and luminous eyes. “In it I assert that Guattari’s Molecular Revolution is distancing and, she pushed the pile of paper napkins towards Jessica, ‘totally abstract and impersonal. Though the author uses the first person (‘The distinction I am proposing’, ‘I want therefore to make it clear’), it quickly became clear to me that he had no interest whatsoever in the personal, or in concrete situations as I understand them – a specific person, a specific machine, somewhere in time and space, with something on his/her mind, real noises, smells, aches and pains” (131). Jessica thought about the first room, where Deleuze’s and Guattari’s voices had seemed to issue from nowhere. “Of course,” she said. “If my comprehension comes from reading faces and bodies, it follows that those writers who evince themselves in the text will be the ones that appeal to me.” The rest of the table was silent. “I’m deaf,” Jessica explained. “I’ve no hearing in my left ear and half in my right, but people don’t know until I tell them.” “I’d never have guessed,” said the woman with red lipstick. “I’m good at faking it,” Jessica replied wryly. “It seems to me that, if I only hear some things and make the rest up, then my writing should reflect that.” “We might be able to help you — we write about, and in the style of, fictocriticism.” Two women were talking at once. It was difficult to tell who was saying what. “But what is it?” Jessica asked. “That’s a problematic question. It resists definition, you see, for the form it takes varies according to the writer.” She glanced from one woman to the other. It was hard to keep up. They went on, “Fictocriticism might most usefully be defined as hybridised writing that moves between the poles of fiction (‘invention’/‘speculation’) and criticism (‘deduction’/‘explication’), of subjectivity (‘interiority’) and objectivity (‘exteriority’). It is writing that brings the ‘creative’ and the ‘critical’ together – not simply in the sense of placing them side by side, but in the sense of mutating both, of bringing a spotlight to bear upon the known forms in order to make them ‘say’ something else” (Kerr and Nettlebeck 3). “It began to incorporate narratives and styles that wrote against omniscience in favour of fragmentary, personal perspectives.” Concentrating on cutting and spreading her brie, Jessica couldn’t see who had said this. She looked up, trying to see who had spoken. “In addition,” said a young, slim woman, “The use of autobiographical elements in ficto-criticism that include the body and personal details … realises a subjectivity that is quite different from the controlling academic critical subject with their voice from on high” (Flavell 77). Jessica bit into her cracker. The brie was creamy, but rather too strong. She piled sundried tomatoes onto it. “It is of course, a capacious category,” the man added, “as it must be if it is inspired by the materials and situation at hand. One might urge the interested writer not to feel that their practice has to conform to one or another model, but to have the confidence that the problem characterising the situation before them will surprise them into changing their practices. Like all literature, fictocriticism experiments with ways of being in the world, with forms of subjectivity if you like” (Muecke 15). Jessica nodded, her mouth full of biscuit and brie. Oil dripped from the tomatoes down her fingers. “Yes,” it was the two women in their duet, “in fictocritical writings the ‘distance’ of the theorist/critic collides with the ‘interiority’ of the author. In other words, the identity of the author is very much at issue. This is not to say that an ‘identity’ declares itself strictly in terms of the lived experience of the individual, but it does declare itself as a politic to be viewed, reviewed, contested, and above all engaged with” (Kerr and Nettlebeck 3). “That makes sense,” Jessica thought aloud. “Everything I write is an amalgam of fact and fiction, because I hear some things and make the rest up. Deafness influences the way I process and write about the world, so it seems I can’t avoid my body when I write.” She lifted a napkin from the pile and wiped her oily fingers. “Yet, to use a language of the body, or écriture féminine, is also to run the risk of essentialism, of assuming that, for example when we write long, silky sentences, we are saying that this is how every woman would write. It’s also true that, when writing, we don’t have to be limited to our own bodies – we can go beyond them.” She paused, thinking. “It’s been said that sign language is a form of écriture féminine, for a person who signs literally writes with their hands. Where are my notes?” She ferreted through her handbag, pushing aside tubes of lip gloss and hand cream, a bus pass and mirror, and extracted some folded pieces of paper. “Here, H-Dirksen L. Bauman comments on the possibilites of écriture féminine for the disabled, writing that, The project of recognizing Deaf identity bears similarities to the feminist project of re-gaining a ‘body of one’s own’ through linguistic and literary practices. Sign, in a more graphic way, perhaps, than l’écriture féminine is a ‘writing of/on the body.’ The relation between Sign and l’écriture féminine raises questions that could have interesting implications for feminist performance. Does the antiphonocetric nature of Sign offer a means of averting these essentializing tendency of l’écriture féminine? Does the four-dimensional space of performance offer ways of deconstructing phallogocentric linear discourse? (359) “As Sign is a writing by the body, it could be argued that each body produces an original language. I think it’s this, rather than antiphonocentrism — that is, refusing to privilege speech over writing, as has been the tradition — that represents the destabilising effects of Sign.” “Here’s Jamming the Machinery.” The slim woman pushed a book towards Jessica. “It’s about contemporary Australian écriture féminine.” Jessica opened the covers and began reading: As a counter-strategy, écriture féminine, it is argued, is theoretically sourced in the bodies of women. Here, the body represents one aspect of what it ‘means’ to be a woman, but of course our bodies are infinitely variable as are our socio-historical relations and the way that we live through and make meaning of our particular bodies. Texts, however, are produced through the lived practices of being socially positioned as (among other things) women, so those effects will be inscribed in actively inventing ways for women to speak and write about ourselves as women, rather than through the narrative machinery of patriarchy (Bartlett 1-2). I agree with that, Jessica mused to herself. Even if, on paper, écriture féminine does run the risk of essentialism, it’s still a useful strategy, so long as one remains attentive to the specificity of each individual body. She looked up. The conversation was becoming loud, joyful and boisterous. It was turning into a party. Sadly, she stood. “I’d like to stay, but I have to keep thinking.” She pushed in her chair. “Thank you for your ideas.” “Goodbye and good luck!” they chorused, and replenished their wine glasses. Outside, it was getting dark. She trailed her fingers along the wall for balance. Her sight orientated her; without it, she was liable to fall over, particularly in stilettos. Seeing a movement near the ceiling, Jessica stopped and peered upwards. Dragons! she cried. Sitting in the rafters were three small, pearly white dragons, their scaly hides gleaming in the darkness. Here, she called, stretching out a hand. One dropped, swooping, and landed on her wrist, its talons gripping her arm. Ouch! It looked at her curiously with its small gold eyes, then stretched its wings proudly. Dark blue veins ran across the soft membrane. You’re not very cuddly, she told it, but you are exquisite. Tell me, are you real? For an answer, it leaned over and gently nipped her thumb, drawing blood. Its tail swished like a cat’s in a frisky mood. Stop making things up, I scolded her. This is supposed to be serious. Abruptly, the dragon sprang from her wrist, winging gracefully back to the ceiling. Jessica rubbed her arm and continued, feeling ripples of unevenly applied paint beneath her fingertips. Let me pose a question, I suggested: if a fairy godmother offered you your hearing, would you take it? Well, deafness has made me who I am— You mean, an opinionated, obnoxious, feminist thinker and writer? Yes, exactly. So perhaps I wouldn’t take it. And where would you be without silence, which has given you the space in which to think, and which has shaped you as a writer? Without silence, you wouldn’t have turned to words. Hmmm, yes. She slowed. It’s awfully dark in here now. And quiet. For deaf people, silence has often been yoked together with negative connotations – it’s a cave, a prison, a tomb. Sometimes it can feel like this, but, as you know, at other times it’s liberating. You don’t have to listen to someone yakking on their mobile phone on the bus, nor overhear your flatmate having loud sex in the room above; you can simply switch off your hearing aid and keep reading your book, or thinking your thoughts. In a somewhat similar situation, Stephen Hawking, the theoretical physicist, has said that ‘his disability has given him the advantage of having more time to think,’ although Susan Wendell points out that he is only able to do this ‘because of the help of his family, three nurses, a graduate student who travels with him to maintain his computer-communications systems’ – resources which are unavailable to many disabled people” (109). Thus although disability has been largely theorised as lack, it would seem that the contrary is the case: disability brings with it a wealth of possibility. Jessica slowed, feeling vibrations in the wall and beneath our feet. Her heartbeat quickened. Maybe it’s music. It’s not. It’s irregular. Then we heard the sound, like distant thunder. Get back against the wall, I ordered her. Seconds later a crowd of creatures ran past, rattling the floorboards. They were so black we couldn’t see them. What was that? she asked. They smelled like horses. Musky, but sharp too. Let’s get moving. And I told you to stop making things up. I didn’t make that up! she protested. Her pulse was still rapid, so I kept talking to distract her. The difficulty is to avoid referring to the disabled person as having lost something. Of course, you can lose your hearing, but you gain infinitely more in other ways – your senses of touch, taste, smell and sight are augmented. In the current climate of thinking, this is easier said than done. Lennard Davis indicates with distaste that discussions of disability stop theorists in their tracks. Disability, as it has been formulated, is a construct that is defined by lack. Rather than face this ragged imaged [of the disabled individual], the critic turns to the fluids of sexuality, the gloss of lubrication, the glossary of the body as text, the heteroglossia of the intertext, the glossolalia of the schizophrenic. But almost never the body of the differently abled (5). Theorists of disability consistently point out that, if more effort and energy were directed towards the philosophical implications of the disabled body, a wealth of new material and ideas would emerge that would shatter existing presumptions about the corporeal. For example, there are still immense possibilities thrown up by theorising a jouissance, or pleasure, in the disabled body. As Susan Wendell points out, “paraplegics and quadriplegics have revolutionary things to teach us about the possibilities of sexuality which contradict patriarchal culture’s obsessions with the genitals” (120). Thus if there were more of a focus on the positive aspects of disability and on promoting the understanding that disability is not about lack, people could see how it fosters creativity and imagination. Jessica saw with relief that there was a large bay window at the end of a corridor, looking out onto the Institute’s grounds. She collapsed onto the bench beneath it, which was layered with cushions. The last of the sun was fading and the grass refracted a golden sheen. She unzipped her boots and swung her legs onto the bench. Leaning her head back against the wall, she remembered a day at primary school when she was eleven. She sat on the blue seat beneath the Jacaranda tree, a book open in her lap. It was lunchtime, the sun was warm and purple Jacaranda blossoms lay scattered at her feet, some squidged wetly into the cement. She looked up from the book to watch her classmates playing soccer on the field, shouting and calling. She would have joined them, except that of late she had felt awkwardness, where before she had been blithe. She, who was so used to scrambling over the delightful hardness of wool bales in the shearing shed, who ran up and down the banks of creeks and crawled into ti trees, flakes of bark sticking to her jumper, had gradually, insidiously, learnt a consciousness of her body. She was not like them. We were silent. The electric lights on the walls of the building came on, illuminating sections of the stonework. At the time, she hated being isolated, but it forced to look at the world differently. Spending so much time on her own also taught her to listen to me, her imagination, and because of that her writing flourished. There was a flutter in the hallway. The tiny dragon had returned. It braked in the air, circled, and floated gently onto her skirt. Was this your doing? She asked me suspiciously. Maybe. She held out her palm. The dragon jumped into it, squeaking, its tail whipping lazily. Jessica smiled. References Bartlett, Alison. Jamming the Machinery: Contemporary Australian Women’s Writing. Toowoomba: Association for the Study of Australian Literature, 1998. Bauman, H-Dirksen L. “Toward a Poetics of Vision, Space and the Body.” The Disability Studies Reader. Ed. Lennard J. Davis. Hoboken: Routledge, 2006. 355-366. Davis, Lennard J. Enforcing Normalcy: Disability, Deafness, and the Body. London: Verso, 1995. Flavell, Helen. Writing-Between: Australian and Canadian Ficto-Criticism. Ph.D. Thesis. Murdoch University, 2004. Gibbs, Anna. “Writing and the Flesh of Others.” Australian Feminist Studies 18 (2003): 309–319. Kerr, Heather, and Amanda Nettlebeck. “Notes Towards an Introduction.” The Space Between: Australian Women Writing Fictocriticism. Ed. Heather Kerr and Amanda Nettlebeck. Nedlands: U of Western Australia P, 1998. 1-18. Muecke, Stephen. Joe in the Andamans: And Other Fictocritical Stories. Erskineville: Local Consumption Publications, 2008. Tompkins, Jane. “Me and My Shadow.” Gender and Theory: Dialogues on Feminist Criticism. Ed. Linda Kauffman. Oxford: Basil Blackwell, 1989. 121-139. Wendell, Susan. “Towards a Feminist Theory of Disability.” Hypatia 4 (1989): 104–124.
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West, Patrick. "Abjection as ‘Singular Politics’ in Janet Frame’s The Carpathians." M/C Journal 9, no. 5 (November 1, 2006). http://dx.doi.org/10.5204/mcj.2664.

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This article extends recent work on the political implications of Julia Kristeva’s work, notably Cecilia Sjöholm’s Kristeva and the Political, through a reading of Janet Frame’s last novel, The Carpathians. My intention is twofold: to ground Sjöholm’s analysis of Kristeva in a concrete cultural example, and to redetermine Frame’s significance as a postcolonial writer implicated in the potentialities of politics and social change. Rather than granting automatic political and social importance to abjection, Sjöholm and Frame signal a fresh perspective on the very relationship of the abject to politics, which points towards a notion of politics disimplicated from standard assumptions about its operations. For my purposes here, I am defining abjection (following Kristeva) as that concern with borderline states that subtends the psychic mechanisms by which the subject establishes itself in relationship to others. Abjection references, more specifically, an original failure of separation from the pre-Oedipal space of the mother, although this archaic situation is subsequently transposed, as Kristeva argues at length in Powers of Horror: An Essay on Abjection, into various dramas of dietary regulation, bodily disgust, ‘shady’ behaviour, and the like. “It is thus not lack of cleanliness or health that causes abjection but what disturbs identity, system, order. What does not respect borders, positions, rules. The in-between, the ambiguous, the composite” (Kristeva 4). Abjection is the simultaneously horrified and ecstatic discovery by the subject that what lies without also lies within, that to be one is also to be an other. Not that one necessarily lives on the edge, but that the edge is what makes us live. Kristeva also calls the abject and abjection “the primers of my culture,” and this is as good a point as any from which to commence an investigation into the cultural and political effects of her notions of subject formation (Kristeva 2). The word ‘primer’ is semantically rich, suggesting as it does ‘an introduction’, a ‘preparation’, or ‘the quality of being first.’ But which is it for Kristeva? And more to the point, do any of these various meanings rise to the challenge of describing a powerful connection between abjection and the ‘community of subjects’ that constitutes the privileged arena of political activity? This has been a key issue in Kristevan studies at least as far back as 1985, when Toril Moi voiced her concerns that Kristeva is unable to account for the relations between the subject and society. ... She seems essentially to argue that the disruption of the subject … prefigures or parallels revolutionary disruptions of society. But her only argument in support of this contention is the rather lame one of comparison or homology. Nowhere are we given a specific analysis of the actual social or political structures that would produce such a homologous relationship between the subjective and the social (Moi 171). Sjöholm enters at this juncture, with a new take on the question of Kristeva’s political effectiveness, which results, as I shall demonstrate, in a sharper perspective on what it might mean for abjection to be considered as a ‘cultural primer’. In a move that comprehensively outflanks the critique disseminated by Moi and others, which is that Kristeva’s theory stalls at the level of the individual subject or discrete work of art, Sjöholm argues that Rather than promoting an apolitical and naïve belief in artistic revolt, which she has often been accused of, [Kristeva’s] theorisation of the semiotic, of the pre-Oedipal, of the intimate, etc. draws the consequences of a sustained displacement of the political from the universal towards the singular: art and psychoanalysis (Sjöholm 126). Sjöholm makes the case for a reconfiguration of the concept of politics itself, such that the violences that Universalist ideals inflict on marginal political actors are evaded through recourse to the fresh notion of a ‘singular politics’. Sjöholm shifts the scene of the political wholesale. Although Spinoza is not mentioned by name in Kristeva & the Political, the influence of his endlessly provocative question ‘What can a body do?’ can be felt between the lines of Sjöholm’s argument (Spinoza Part III, Proposition II, Note). The body is, in this way of thinking, a primer of culture in the strong sense of a continual provocation to culture, one that pushes out the boundaries of what is possible—politically possible—in the cultural realm. Janet Wilson’s paper ‘The Abject and the Sublime: Enabling Conditions of New Zealand’s Postcolonial Identity’ skips over the problem of how, precisely, a Kristevan politics might bridge the gap between textual and/or individualistic concerns and New Zealand society. Wilson’s analysis seems to default to a version of the argument from “comparison or homology” that Moi takes to task (Moi 171). For example, Wilson claims that “the nation, New Zealand, can be imaged as the emergent subject” (Wilson 304) and even that “New Zealand’s colonisation, like that of Australia and Canada and perhaps Singapore, can be described in terms of parent-child relations” (Wilson 300). One of the texts considered from within this framework is Janet Frame’s The Carpathians. Wilson is constrained, however, by her notion of the political as necessarily operational at the macro level of the nation and society, and she thereby overlooks the aspect of Frame’s novel that adheres to Sjöholm’s analysis of the ‘micro’ or ‘singular’ politics that circulates on a subterranean stratum throughout Kristeva’s philosophy. The Carpathians is a complex text that links New Zealand’s postcolonial concerns to discourses of myth and science fiction, and to an interrogation of the impossibility of defending any single position of narrative or cultural authority. At the simplest level, it tells the story of Mattina Brecon, an American, who travels to small-town New Zealand and finds herself caught up in a catastrophe of identity and cultural disintegration. The point I want to make here by leaving out much in the way of the actual plot of the novel is that, while it is possible to isolate aspects of a community politics in this novel (for example, in Frame’s portrait of a marae or traditional Maori gathering place), the political impulse of The Carpathians is actually more powerfully directed towards the sort of politics championed by Sjöholm. It takes place ‘beneath’ the plot. In Frame, we witness a ‘miniaturization’ or ‘singularization’ of politics, as when Mattina finds that her own body is abjectly ripe with language: She noticed a small cluster like a healed sore on the back of her left hand. She picked at it. The scab crumbled between her fingers and fell on the table into a heap the size of a twenty-cent coin. Examining it, she discovered it to be a pile of minute letters of the alphabet, some forming minute words, some as punctuation marks; and not all were English letters—there were Arabic, Russian, Chinese and Greek symbols. There must have been over a hundred in that small space, each smaller than a speck of dust yet strangely visible as if mountain-high, in many colours and no colours, sparkling, without fire (Frame 129). In this passage, the body is under no obligation to ‘lift itself up’ to the level of politics conceived in social or large-scale terms. Rather, politics as a community formation of language and nationalities has taken up residence within the body, or more precisely at its abject border, in the form of that which both is and is not of the body: an everyday sore or scab. Abjection operates here as a ‘cultural primer’ to the extent that it pulverizes established notions of, most evidently, the politics of language (English and Maori) in postcolonial New Zealand. Later in the same paragraph from The Carpathians quoted from just now, Frame writes that “The people of Kowhai Street had experienced the disaster of unbeing, unknowing. . . . They were alive, yet on the other side of the barrier of knowing and being” (Frame 129). In this passage, we encounter the challenge promoted equally by Frame’s and (via Sjöholm) Kristeva’s unconventional politics of identity dissolution and reconstitution on a plane of singularity. Sjöholm’s analysis of Kristeva provides a framework for interpreting Frame’s fiction from a perspective that does justice to her particular literary concerns, while The Carpathians offers up an engaging example of the until-now hidden potential carried within Kristeva’s conceptualisation of politics, as drawn out by Sjöholm. References Frame, Janet. The Carpathians. London: Pandora, 1989. Kristeva, Julia. Powers of Horror: An Essay on Abjection. New York: Columbia UP, 1982. Moi, Toril. Sexual/Textual Politics: Feminist Literary Theory. London: Routledge, 1985. Sjöholm, Cecilia. Kristeva & the Political. London: Routledge, 2005. Spinoza. Ethics. London: Dent, 1993 (1677). Wilson, Janet. “The Abject and Sublime: Enabling Conditions of New Zealand’s Postcolonial Identity.” Postcolonial Cultures and Literatures. Eds. Andrew Benjamin, Tony Davies, and Robbie B. H. Goh. New York: Peter Lang, 2002. Citation reference for this article MLA Style West, Patrick. "Abjection as ‘Singular Politics’ in Janet Frame’s The Carpathians." M/C Journal 9.5 (2006). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0610/05-west.php>. APA Style West, P. (Nov. 2006) "Abjection as ‘Singular Politics’ in Janet Frame’s The Carpathians," M/C Journal, 9(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0610/05-west.php>.
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26

Bartlett, Alison. "Ambient Thinking: Or, Sweating over Theory." M/C Journal 13, no. 2 (March 9, 2010). http://dx.doi.org/10.5204/mcj.216.

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If Continental social theory emerges from a climate of intensely cold winters and short mild summers, how does Australia (or any nation defined by its large masses of aridity) function as an environment in which to produce critical theory and new knowledge? Climate and weather are intrinsic to ambience, but what impact might they have on the conditions of producing academic work? How is ambience relevant to thinking and writing and research? Is there an ambient epistemology? This paper argues that the ambient is an unacknowledged factor in the production of critical thinking, and draws on examples of academics locating their writing conditions as part of their thinking. This means paying attention to the embodied work of thinking, and so I locate myself in order to explore what it might mean to acknowledge the conditions of intellectual work. Consequently I dwell on the impact of heat and light as qualities specific to where I work, but (following Bolt) I also argue that they are terms that are historically associated with new knowledge. Language, then, is already a factor in shaping the way we can think through such conditions, and the narratives available to write about them. Working these conditions into critical narratives may involve mobilising fictional tropes, and may not always be ambient, but they are potent in the academic imaginary and impact the ways in which we can think through location. Present Tense As I sit in Perth right now in a balmy 27 degrees Celsius with the local afternoon sea-breeze (fondly known as the Fremantle Doctor) clearing the stuffiness and humidity of the day, environmental conditions are near perfect for the end of summer. I barely notice them. Not long ago though, it was over 40 degrees for three days in a row. These were the three days I had set aside to complete an academic paper, the last days available before the university opened and normal work would resume. I’d arranged to have the place to myself, but I hadn’t arranged for cooling technologies. As I immersed myself in photocopies and textbooks the intellectual challenges and excitement were my preoccupation. It was hot, but I was almost unreceptive to recognising the discomforts of the weather until sweat began to drip onto pages and keyboards. A break in the afternoon for a swim at the local beach was an opportunity to clarify and see the bigger picture, and as the temperature began to slide into the evening cool it was easier to stay up late working and then sleep in late. I began to work around the weather. What impact does this have on thinking and writing? I remember it as a haze. The paper though, still seems clear and reasoned. My regimen might be read as working despite the weather, but I wonder if the intensity of the heat extends thinking in different directions—to go places where I wouldn’t have imagined in an ambiently cooled office (if I had one). The conditions of the production of knowledge are often assumed to be static, stable and uninteresting. Even if your work is located in exciting Other places, the ‘writing up’ is expected to happen ‘back home’, after the extra-ordinary places of fieldwork. It can be written in the present tense, for a more immediate reading experience, but the writing cannot always happen at the same time as the events being described, so readers accept the use of present tense as a figment of grammar that cannot accommodate the act of writing. When a writer becomes aware of their surroundings and articulates those conditions into their narrative, the reader is lifted out of the narrative into a metaframe; out of the body of writing and into the extra-diegetic. In her essay “Me and My Shadow” (1987), Jane Tompkins writes as if ‘we’ the reader are in the present with her as she makes connections between books, experiences, memories, feelings, and she also provides us with a writing scene in which to imagine her in the continuous present: It is a beautiful day here in North Carolina. The first day that is both cool and sunny all summer. After a terrible summer, first drought, then heat-wave, then torrential rain, trees down, flooding. Now, finally, beautiful weather. A tree outside my window just brushed by red, with one fully red leaf. (This is what I want you to see. A person sitting in stockinged feet looking out of her window – a floor to ceiling rectangle filled with green, with one red leaf. The season poised, sunny and chill, ready to rush down the incline into autumn. But perfect, and still. Not going yet.) (128)This is a strategy, part of the aesthetics and politics of Tompkins’s paper which argues for the way the personal functions in intellectual thinking and writing even when we don’t recognise or acknowledge it. A little earlier she characterises herself as vulnerable because of the personal/professional nexus: I don’t know how to enter the debate [over epistemology] without leaving everything else behind – the birds outside my window, my grief over Janice, just myself as a person sitting here in stockinged feet, a little bit chilly because the windows are open, and thinking about going to the bathroom. But not going yet. (126)The deferral of autumn and going to the bathroom is linked through the final phrase, “not going yet”. This is a kind of refrain that draws attention to the aesthetic architecture of locating the self, and yet the reference to an impending toilet trip raised many eyebrows. Nancy Millar comments that “these passages invoke that moment in writing when everything comes together in a fraction of poise; that fragile moment the writing in turn attempts to capture; and that going to the bathroom precisely, will end” (6). It spoils the moment. The aesthetic green scene with one red leaf is ruptured by the impending toilet scene. Or perhaps it is the intimacy of bodily function that disrupts the ambient. And yet the moment is fictional anyway. There must surely always be some fiction involved when writing about the scene of writing, as writing usually takes more than one take. Gina Mercer takes advantage of this fictional function in a review of a collection of women’s poetry. Noting the striking discursive differences between the editor’s introduction and the poetry collected in the volume, she suggestively accounts for this by imagining the conditions under which the editor might have been working: I suddenly begin to imagine that she wrote the introduction sitting at her desk in twin-set and pearls, her feet constricted by court shoes – but that the selection took place at home with her lying on a large beautifully-linened bed bestrewn by a cat and the poems… (4)These imaginary conditions, Mercer implies, impact on the ways we do our intellectual work, or perhaps different kinds of work require different conditions. Mercer not only imagines the editor at work, but also suggests her own preferred workspace when she mentions that “the other issue I’ve been pondering as I lay on my bed in a sarong (yes it’s hot here already) reading this anthology, has been the question of who reads love poetry these days?” (4). Placing herself as reader (of an anthology of love poetry) on the bed in a sarong in a hot climate partially accounts for the production of the thinking around this review, but probably doesn’t include the writing process. Mercer’s review is written in epistolary form, signaling an engagement with ‘the personal’, and yet that awareness of form and setting performs a doubling function in which scenes are set and imagination is engaged and yet their veracity doesn’t seem important, and may even be part of the fiction of form. It’s the idea of working leisurely that gains traction in this review. Despite the capacity for fiction, I want to believe that Jane Tompkins was writing in her study in North Carolina next to a full-length window looking out onto a tree. I’m willing to suspend my disbelief and imagine her writing in this place and time. Scenes of Writing Physical conditions are often part of mythologising a writer. Sylvia Plath wrote the extraordinary collection of poems that became Ariel during the 1962/63 London winter, reputed to have been the coldest for over a hundred years (Gifford 15). The cold weather is given a significant narrative role in the intensity of her writing and her emotional desperation during that period. Sigmund Freud’s writing desk was populated with figurines from his collection of antiquities looking down on his writing, a scene carefully replicated in the Freud Museum in London and reproduced in postcards as a potent staging of association between mythology, writing and psychoanalysis (see Burke 2006). Writer’s retreats at the former residences of writers (like Varuna at the former home of Eleanor Dark in the Blue Mountains, and the Katherine Susannah Pritchard Centre in the hills outside of Perth) memorialise the material conditions in which writers wrote. So too do pilgrimages to the homes of famous writers and the tourism they produce in which we may gaze in wonder at the ordinary places of such extraordinary writing. The ambience of location is one facet of the conditions of writing. When I was a doctoral student reading Continental feminist philosophy, I used anything at hand to transport myself into their world. I wrote my dissertation mostly in Townsville in tropical Queensland (and partly in Cairns, even more tropical), where winter is blue skies and mid-twenties in temperature but summers are subject to frequent build-ups in pressure systems, high humidity, no breeze and some cyclones. There was no doubt that studying habits were affected by the weather for a student, if not for all the academics who live there. Workplaces were icily air-conditioned (is this ambient?) but outside was redolent with steamy tropical evenings, hot humid days, torrential downpours. When the weather breaks there is release in blood pressure accompanying barometer pressure. I was reading contemporary Australian literature alongside French feminist theories of subjectivity and their relation through écriture féminine. The European philosophical and psychoanalytic tradition and its exquisitely radical anti-logical writing of Irigaray, Cixous and Kristeva seemed alien to my tropical environs but perversely seductive. In order to get ‘inside’ the theoretical arguments, my strategy was to interpolate myself into their imagined world of writing, to emulate their imagined conditions. Whenever my friend went on a trip, I caretook her 1940s unit that sat on a bluff and looked out over the Coral Sea, all whitewashed and thick stone, and transformed it into a French salon for my intellectual productivity. I played Edith Piaf and Grace Jones, went to the grocer at the bottom of the hill every day for fresh food and the French patisserie for baguettes and croissants. I’d have coffee brewing frequently, and ate copious amounts of camembert and chocolate. The Townsville flat was a Parisian salon with French philosophers conversing in my head and between the piles of book lying on the table. These binges of writing were extraordinarily productive. It may have been because of the imagined Francophile habitus (as Bourdieu understands it); or it may have been because I prepared for the anticipated period of time writing in a privileged space. There was something about adopting the fictional romance of Parisian culture though that appealed to the juxtaposition of doing French theory in Townsville. It intensified the difference but interpolated me into an intellectual imaginary. Derrida’s essay, “Freud and the Scene of Writing”, promises to shed light on Freud’s conditions of writing, and yet it is concerned moreover with the metaphoric or rather intellectual ‘scene’ of Freudian ideas that form the groundwork of Derrida’s own corpus. Scenic, or staged, like Tompkins’s framed window of leaves, it looks upon the past as a ‘moment’ of intellectual ferment in language. Peggy Kamuf suggests that the translation of this piece of Derrida’s writing works to cover over the corporeal banishment from the scene of writing, in a move that privileges the written trace. In commenting, Kamuf translates Derrida herself: ‘to put outside and below [metre dehors et en bas] the body of the written trace [le corps de la trace écrite].’ Notice also the latter phrase, which says not the trace of the body but the body of the trace. The trace, what Derrida but before him also Freud has called trace or Spur, is or has a body. (23)This body, however, is excised, removed from the philosophical and psychoanalytic imaginary Kamuf argues. Australian philosopher Elizabeth Grosz contends that the body is “understood in terms that attempt to minimize or ignore altogether its formative role in the production of philosophical values – truth, knowledge, justice” (Volatile 4): Philosophy has always considered itself a discipline concerned primarily or exclusively with ideas, concepts, reason, judgment – that is, with terms clearly framed by the concept of mind, terms which marginalize or exclude considerations of the body. As soon as knowledge is seen as purely conceptual, its relation to bodies, the corporeality of both knowers and texts, and the ways these materialities interact, must become obscure. (Volatile 4)In the production of knowledge then, the corporeal knowing writing body can be expected to interact with place, with the ambience or otherwise in which we work. “Writing is a physical effort,” notes Cixous, and “this is not said often enough” (40). The Tense Present Conditions have changed here in Perth since the last draft. A late summer high pressure system is sitting in the Great Australian Bite pushing hot air across the desert and an equally insistent ridge of low pressure sits off the Indian Ocean, so the two systems are working against each other, keeping the weather hot, still, tense, taut against the competing forces. It has been nudging forty degrees for a week. The air conditioning at work has overloaded and has been set to priority cooling; offices are the lowest priority. A fan blasts its way across to me, thrumming as it waves its head from one side to the other as if tut-tutting. I’m not consumed with intellectual curiosity the way I was in the previous heatwave; I’m feeling tired, and wondering if I should just give up on this paper. It will wait for another time and journal. There’s a tension with chronology here, with what’s happening in the present, but then Rachel Blau DuPlessis argues that the act of placing ideas into language inevitably produces that tension: Chronology is time depicted as travelling (more or less) in a (more or less) forward direction. Yet one can hardly write a single sentence straight; it all rebounds. Even its most innocent first words – A, The, I, She, It – teem with heteroglossias. (16)“Sentences structure” DuPlessis points out, and grammar necessitates development, chronological linearity, which affects the possibilities for narrative. “Cause and effect affect” DuPlessis notes (16), as do Cixous and Irigaray before her. Nevertheless we must press on. And so I leave work and go for a swim, bring my core body temperature down, and order a pot of tea from the beach café while I read Barbara Bolt in the bright afternoon light. Bolt is a landscape painter who has spent some time in Kalgoorlie, a mining town 800km east of Perth, and notes the ways light is used as a metaphor for visual illumination, for enlightening, and yet in Kalgoorlie light is a glare which, far from illuminating, blinds. In Kalgoorlie the light is dangerous to the body, causing cancers and cataracts but also making it difficult to see because of its sheer intensity. Bolt makes an argument for the Australian light rupturing European thinking about light: Visual practice may be inconceivable without a consideration of light, but, I will argue, it is equally ‘inconceivable’ to practice under European notions of light in the ‘glare’ of the Australian sun. Too much light on matter sheds no light on the matter. (204)Bolt frequently equates the European notions of visual art practice that, she claims, Australians still operate under, with concomitant concepts of European philosophy, aesthetics and, I want to add, epistemology. She is particularly adept at noting the material impact of Australian conditions on the body, arguing that, the ‘glare’ takes apart the Enlightenment triangulation of light, knowledge, and form. In fact, light becomes implicated bodily, in the facts of the matter. My pterygiums and sun-beaten skin, my mother and father’s melanomas, and the incidence of glaucoma implicate the sun in a very different set of processes. From my optic, light can no longer be postulated as the catalyst that joins objects while itself remaining unbent and unimplicated … (206).If new understandings of light are generated in Australian conditions of working, surely heat is capable of refiguring dominant European notions as well. Heat is commonly associated with emotions and erotics, even through ideas: heated debate, hot topics and burning issues imply the very latest and most provocative discussions, sizzling and mercurial. Heat has a material affect on corporeality also: dehydrating, disorienting, dizzying and burning. Fuzzy logic and bent horizons may emerge. Studies show that students learn best in ambient temperatures (Pilman; Graetz), but I want to argue that thought and writing can bend in other dimensions with heat. Tensions build in blood pressure alongside isometric bars. Emotional and intellectual intensities merge. Embodiment meets epistemology. This is not a new idea; feminist philosophers like Donna Haraway have been emphasizing the importance of situated knowledge and partial perspective for decades as a methodology that challenges universalism and creates a more ethical form of objectivity. In 1987 Haraway was arguing for politics and epistemologies of location, positioning, and situating, where partiality and not universality is the condition of being heard to make rational knowledge claims. These are claims on people’s lives. I am arguing for the view from a body, always a complex contradictory structuring and structured body versus the view from above, from nowhere, from simplicity. (Haraway 588)Working in intellectual conditions when the specificities of ambience is ignored, is also, I suggest, to work in a privileged space, in which there are no distractions like the weather. It is also to work ‘from nowhere, from simplicity’ in Haraway’s words. It is to write from within the pure imaginary space of the intellect. But to write in, and from, weather conditions no matter what they might be is to acknowledge the affect of being-in-the-world, to recognise an ontological debt that is embodied and through which we think. I want to make a claim for the radical conditions under which writing can occur outside of the ambient, as I sit here sweating over theory again. Drawing attention to the corporeal conditions of the scene of writing is a way of situating knowledge and partial perspective: if I were in Hobart where snow still lies on Mount Wellington I may well have a different perspective, but the metaphors of ice and cold also need transforming into productive and generative conditions of particularised knowledge. To acknowledge the location of knowledge production suggests more of the forces at work in particular thinking, as a bibliography indicates the shelf of books that have inflected the written product. This becomes a relation of immanence rather than transcendence between the subject and thought, whereby thinking can be understood as an act, an activity, or even activism of an agent. This is proposed by Elizabeth Grosz in her later work where she yokes together the “jagged edges” (Time 165) of Deleuze and Irigaray’s work in order to reconsider the “future of thought”. She calls for a revision of meaning, as Bolt does, but this time in regard to thought itself—and the task of philosophy—asking whether it is possible to develop an understanding of thought that refuses to see thought as passivity, reflection, contemplation, or representation, and instead stresses its activity, how and what it performs […] can we deromanticize the construction of knowledges and discourses to see them as labor, production, doing? (Time 158)If writing is to be understood as a form of activism it seems fitting to conclude here with one final image: of Gloria Anzaldua’s computer, at which she invites us to imagine her writing her book Borderlands/La Frontera: The New Mestiza (1987), a radical Chicana vision for postcolonial theory. Like Grosz, Anzaldua is intent on undoing the mind/body split and the language through which the labour of thinking can be articulated. This is where she writes her manifesto: I sit here before my computer, Amiguita, my altar on top of the monitor with the Virgen de Coatalopeuh candle and copal incense burning. My companion, a wooden serpent staff with feathers, is to my right while I ponder the ways metaphor and symbol concretize the spirit and etherealize the body. (75) References Anzaldua, Gloria. Borderlands/La Frontera: The New Mestiza. San Francisco: Aunt Lute Books, 1987. Bolt, Barbara. “Shedding Light for the Matter.” Hypatia 15.2 (2000): 202-216. Bourdieu, Pierre. The Logic of Practice. Cambridge: Polity, 1990. [1980 Les Edition de Minuit] Burke, Janine. The Gods of Freud: Sigmund Freud’s Art Collection. Milsons Point: Knopf, 2006. Cixous, Hélène, and Mireille Calle-Gruber. Rootprints: Memory and Life Writing. London: Routledge, 1997. [1994 Photos de Racine]. Derrida, Jacques, and Jeffrey Mehlman. "Freud and the Scene of Writing." Yale French Studies 48 (1972): 74-117. DuPlessis, Rachel Blau. Blue Studios: Poetry and Its Cultural Work. Tuscaloosa: Alabama UP, 2006. Gifford, Terry. Ted Hughes. Abingdon: Routledge, 2009. Graetz, Ken A. “The Psychology of Learning Environments.” Educause Review 41.6 (2006): 60-75. Grosz, Elizabeth. Volatile Bodies: Towards a Corporeal Feminism. St Leonards: Allen & Unwin, 1994. Grosz, Elizabeth. Time Travels: Feminism, Nature, Power. St Leonards: Allen & Unwin, 2005. Haraway, Donna. “Situated Knowledges: The Science Question in Feminism and the Privilege of Partial Perspective.” Feminist Studies 14.3 (1988): 575-99. Kamuf, Peggy. “Outside in Analysis.” Mosaic 42.4 (2009): 19-34. Mercer, Gina. “The Days of Love Are Lettered.” Review of The Oxford Book of Australian Love Poems, ed. Jennifer Strauss. LiNQ 22.1 (1995): 135-40. Miller, Nancy K. Getting Personal: Feminist Occasions and Other Autobiographical Acts. New York: Routledge, 1991. Pilman, Mary S. “The Effects of Air Temperature Variance on Memory Ability.” Loyola University Clearinghouse, 2001. ‹http://clearinghouse.missouriwestern.edu/manuscripts/306.php›. Tompkins, Jane. “Me and My Shadow.” New Literary History 19.1 (1987): 169-78.
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27

Sexton-Finck, Larissa. "Violence Reframed: Constructing Subjugated Individuals as Agents, Not Images, through Screen Narratives." M/C Journal 23, no. 2 (May 13, 2020). http://dx.doi.org/10.5204/mcj.1623.

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What creative techniques of resistance are available to a female filmmaker when she is the victim of a violent event and filmed at her most vulnerable? This article uses an autoethnographic lens to discuss my experience of a serious car crash my family and I were inadvertently involved in due to police negligence and a criminal act. Employing Creative Analytical Practice (CAP) ethnography, a reflexive form of research which recognises that the creative process, producer and product are “deeply intertwined” (Richardson, “Writing: A Method” 930), I investigate how the crash’s violent affects crippled my agency, manifested in my creative praxis and catalysed my identification of latent forms of institutionalised violence in film culture, its discourse and pedagogy that also contributed to my inertia. The article maps my process of writing a feature length screenplay during the aftermath of the crash as I set out to articulate my story of survival and resistance. Using this narrative inquiry, in which we can “investigate how we construct the world, ourselves, and others, and how standard objectifying practices...unnecessarily limit us” (Richardson, “Writing: A Method” 924), I outline how I attempted to disrupt the entrenched power structures that exist in dominant narratives of violence in film and challenge my subjugated positioning as a woman within this canon. I describe my engagement with the deconstructionist practices of writing the body and militant feminist cinema, which suggest subversive opportunities for women’s self-determination by encouraging us to embrace our exiled positioning in dominant discourse through creative experimentation, and identify some of the possibilities and limitations of this for female agency. Drawing on CAP ethnography, existentialism, film feminism, and narrative reframing, I assert that these reconstructive practices are more effective for the creative enfranchisement of women by not relegating us to the periphery of social systems and cultural forms. Instead, they enable us to speak back to violent structures in a language that has greater social access, context and impact.My strong desire to tell screen stories lies in my belief that storytelling is a crucial evolutionary mechanism of resilience. Narratives do not simply represent the social world but also have the ability to change it by enabling us to “try to figure out how to live our lives meaningfully” (Ellis 760). This conviction has been directly influenced by my personal story of trauma and survival when myself, my siblings, and our respective life partners became involved in a major car crash. Two police officers attending to a drunken brawl in an inner city park had, in their haste, left the keys in the ignition of their vehicle. We were travelling across a major intersection when the police car, which had subsequently been stolen by a man involved in the brawl – a man who was wanted on parole, had a blood alcohol level three times over the legal limit, and was driving at speeds exceeding 110kms per hour - ran a red light and crossed our path, causing us to crash into his vehicle. From the impact, the small four-wheel drive we were travelling in was catapulted metres into the air, rolling numerous times before smashing head on into oncoming traffic. My heavily pregnant sister was driving our vehicle.The incident attracted national media attention and our story became a sensationalist spectacle. Each news station reported erroneous and conflicting information, one stating that my sister had lost her unborn daughter, another even going so far as to claim my sister had died in the crash. This tabloidised, ‘if it bleeds, it leads’, culture of journalism, along with new digital technologies, encourages and facilitates the normalisation of violent acts, often inflicted on women. Moreover, in their pursuit of high-rating stories, news bodies motivate dehumanising acts of citizen journalism that see witnesses often inspired to film, rather than assist, victims involved in a violent event. Through a connection with someone working for a major news station, we discovered that leading news broadcasters had bought a tape shot by a group of men who call themselves the ‘Paparazzi of Perth’. These men were some of the first on the scene and began filming us from only a few metres away while we were still trapped upside down and unconscious in our vehicle. In the recording, the men are heard laughing and celebrating our tragedy as they realise the lucrative possibilities of the shocking imagery they are capturing as witnesses pull us out of the back of the car, and my pregnant sister incredibly frees herself from the wreckage by kicking out the window.As a female filmmaker, I saw the bitter irony of this event as the camera was now turned on me and my loved ones at our most vulnerable. In her discussion of the male gaze, a culturally sanctioned form of narrational violence against women that is ubiquitous in most mainstream media, Mulvey proposes that women are generally the passive image, trapped by the physical limits of the frame in a permanent state of powerlessness as our identity is reduced to her “to-be-looked-at-ness” (40). For a long period of time, the experience of performing the role of this commodified woman of a weaponised male gaze, along with the threat of annihilation associated with our near-death experience, immobilised my spirit. I felt I belonged “more to the dead than to the living” (Herman 34). When I eventually returned to my creative praxis, I decided to use scriptwriting as both my “mode of reasoning and a mode of representation” (Richardson, Writing Strategies 21), test whether I could work through my feelings of alienation and violation and reclaim my agency. This was a complex and harrowing task because my memories “lack[ed] verbal narrative and context” (Herman 38) and were deeply rooted in my body. Cixous confirms that for women, “writing and voice...are woven together” and “spring from the deepest layers of her psyche” (Moi 112). For many months, I struggled to write. I attempted to block out this violent ordeal and censor my self. I soon learnt, however, that my body could not be silenced and was slow to forget. As I tried to write around this experience, the trauma worked itself deeper inside of me, and my physical symptoms worsened, as did the quality of my writing.In the early version of the screenplay I found myself writing a female-centred film about violence, identity and death, using the fictional narrative to express the numbness I experienced. I wrote the female protagonist with detachment as though she were an object devoid of agency. Sartre claims that we make objects of others and of ourselves in an attempt to control the uncertainty of life and the ever-changing nature of humanity (242). Making something into an object is to deprive it of life (and death); it is our attempt to keep ourselves ‘safe’. While I recognise that the car crash’s reminder of my mortality was no doubt part of the reason why I rendered myself, and the script’s female protagonist, lifeless as agentic beings, I sensed that there were subtler operations of power and control behind my self-objectification and self-censorship, which deeply concerned me. What had influenced this dea(r)th of female agency in my creative imaginings? Why did I write my female character with such a red pen? Why did I seem so compelled to ‘kill’ her? I wanted to investigate my gender construction, the complex relationship between my scriptwriting praxis, and the context within which it is produced to discover whether I could write a different future for myself, and my female characters. Kiesinger supports “contextualizing our stories within the framework of a larger picture” (108), so as to remain open to the possibility that there might not be anything ‘wrong’ with us, per se, “but rather something very wrong with the dynamics that dominate the communicative system” (109) within which we operate: in the case of my creative praxis, the oppressive structures present in the culture of film and its pedagogy.Pulling FocusWomen are supposed to be the view and when the view talks back, it is uncomfortable.— Jane Campion (Filming Desire)It is a terrible thing to see that no one has ever taught us how to develop our vision as women neither in the history of arts nor in film schools.— Marie Mandy (Filming Desire)The democratisation of today’s media landscape through new technologies, the recent rise in female-run production companies (Zemler) in Hollywood, along with the ground-breaking #MeToo and Time’s Up movements has elevated the global consciousness of gender-based violence, and has seen the screen industry seek to redress its history of gender imbalance. While it is too early to assess the impact these developments may have on women’s standing in film, today the ‘celluloid ceiling’ still operates on multiple levels of indoctrination and control through a systemic pattern of exclusion for women that upholds the “nearly seamless dialogue among men in cinema” (Lauzen, Thumbs Down 2). Female filmmakers occupy a tenuous position of influence in the mainstream industry and things are not any better on the other side of the camera (Lauzen, The Celluloid Ceiling). For the most part, Hollywood’s male gaze and penchant for sexualising and (physically or figuratively) killing female characters, which normalises violence against women and is “almost inversely proportional to the liberation of women in society” (Mandy), continues to limit women to performing as the image rather than the agent on screen.Film funding bodies and censorship boards, mostly comprised of men, remain exceptionally averse to independent female filmmakers who go against the odds to tell their stories, which often violate taboos about femininity and radically redefine female agency through the construction of the female gaze: a narrational technique of resistance that enables reel woman to govern the point of view, imagery and action of the film (Smelik 51-52). This generally sees their films unjustly ghettoised through incongruent classification or censorship, and forced into independent or underground distribution (Sexton-Finck 165-182). Not only does censorship propose the idea that female agency is abject and dangerous and needs to be restrained, it prevents access to this important cinema by women that aims to counter the male gaze and “shield us from this type of violence” (Gillain 210). This form of ideological and institutional gatekeeping is not only enforced in the film industry, it is also insidiously (re)constituted in the epistemological construction of film discourse and pedagogy, which in their design, are still largely intrinsically gendered institutions, encoded with phallocentric signification that rejects a woman’s specificity and approach to knowledge. Drawing on my mutually informative roles as a former film student and experienced screen educator, I assert that most screen curricula in Australia still uphold entrenched androcentric norms that assume the male gaze and advocate popular cinema’s didactic three-act structure, which conditions our value systems to favour masculinity and men’s worldview. This restorative storytelling approach is argued to be fatally limiting to reel women (Smith 136; Dancyger and Rush 25) as it propagates the Enlightenment notion of a universal subjectivity, based on free will and reason, which neutralises the power structures of society (and film) and repudiates the influence of social positioning on our opportunity for agency. Moreover, through its omniscient consciousness, which seeks to efface the presence of a specific narrator, the three-act method disavows this policing of female agency and absolves any specific individual of responsibility for its structural violence (Dyer 98).By pulling focus on some of these problematic mechanisms in the hostile climate of the film industry and its spaces of learning for women, I became acutely aware of the more latent forms of violence that had conditioned my scriptwriting praxis, the ambivalence I felt towards my female identity, and my consequent gagging of the female character in the screenplay.Changing Lenses How do the specific circumstances in which we write affect what we write? How does what we write affect who we become?— Laurel Richardson (Fields of Play 1)In the beginning, there is an end. Don’t be afraid: it’s your death that is dying. Then: all the beginnings.— Helene Cixous (Cixous and Jensen 41)The discoveries I made during my process of CAP ethnography saw a strong feeling of dissidence arrive inside me. I vehemently wanted to write my way out of my subjugated state and release some of the anguish that my traumatised body was carrying around. I was drawn to militant feminist cinema and the French poststructuralist approach of ‘writing the body’ (l’ecriture feminine) given these deconstructive practices “create images and ideas that have the power to inspire to revolt against oppression and exploitation” (Moi 120). Feminist cinema’s visual treatise of writing the body through its departure from androcentric codes - its unformulaic approach to structure, plot, character and narration (De Lauretis 106) - revealed to me ways in which I could use the scriptwriting process to validate my debilitating experience of physical and psychic violence, decensor my self and move towards rejoining the living. Cixous affirms that, “by writing her self, woman will return to the body which has been more than confiscated from her, which has been turned into…the ailing or dead figure” (Cixous, The Laugh of the Medusa 880). It became clear to me that the persistent themes of death that manifested in the first draft of the script were not, as I first suspected, me ‘rehearsing to die’, or wanting to kill off the woman inside me. I was in fact “not driven towards death but by death” (Homer 89), the close proximity to my mortality, acting as a limit, was calling for a strengthening of my life force, a rebirth of my agency (Bettelheim 36). Mansfield acknowledges that death “offers us a freedom outside of the repression and logic that dominate our daily practices of keeping ourselves in order, within the lines” (87).I challenged myself to write the uncomfortable, the unfamiliar, the unexplored and to allow myself to go to places in me that I had never before let speak by investigating my agency from a much more layered and critical perspective. This was both incredibly terrifying and liberating and enabled me to discard the agentic ‘corset’ I had previously worn in my creative praxis. Dancyger and Rush confirm that “one of the things that happens when we break out of the restorative three-act form is that the effaced narrator becomes increasingly visible and overt” (38). I experienced an invigorating feeling of empowerment through my appropriation of the female gaze in the screenplay which initially appeased some of the post-crash turmoil and general sense of injustice I was experiencing. However, I soon, found something toxic rising inside of me. Like the acrimonious feminist cinema I was immersed in – Raw (Ducournau), A Girl Walks Home at Night (Amirpour), Romance (Breillat), Trouble Every Day (Denis), Baise-Moi (Despentes and Thi), In My Skin (Van), Anatomy of Hell (Breillat) – the screenplay I had produced involved a female character turning the tables on men and using acts of revenge to satisfy her needs. Not only was I creating a highly dystopian world filled with explicit themes of suffering in the screenplay, I too existed in a displaced state of rage and ‘psychic nausea’ in my daily life (Baldick and Sartre). I became haunted by vivid flashbacks of the car crash as abject images, sounds and sensations played over and over in my mind and body like a horror movie on loop. I struggled to find the necessary clarity and counterbalance of stability required to successfully handle this type of experimentation.I do not wish to undermine the creative potential of deconstructive practices, such as writing the body and militant cinema, for female filmmakers. However, I believe my post-trauma sensitivity to visceral entrapment and spiritual violence magnifies some of the psychological and physiological risks involved. Deconstructive experimentation “happens much more easily in the realm of “texts” than in the world of human interaction” (hooks 22) and presents agentic limitations for women since it offers a “utopian vision of female creativity” (Moi 119) that is “devoid of reality...except in a poetic sense” (Moi 122). In jettisoning the restorative qualities of narrative film, new boundaries for women are inadvertently created through restricting us to “intellectual pleasure but rarely emotional pleasure” (Citron 51). Moreover, by reducing women’s agency to retaliation we are denied the opportunity for catharsis and transformation; something I desperately longed to experience in my injured state. Kaplan acknowledges this problem, arguing that female filmmakers need to move theoretically beyond deconstruction to reconstruction, “to manipulate the recognized, dominating discourses so as to begin to free ourselves through rather than beyond them (for what is there ‘beyond’?)” (Women and Film 141).A potent desire to regain a sense of connectedness and control pushed itself out from deep inside me. I yearned for a tonic to move myself and my female character to an active position, rather than a reactive one that merely repeats the victimising dynamic of mainstream film by appropriating a reversed (female) gaze and now makes women the violent victors (Kaplan, Feminism and Film 130). We have arrived at a point where we must destabilise the dominance-submission structure and “think about ways of transcending a polarity that has only brought us all pain” (Kaplan, Feminism and Film 135). I became determined to write a screen narrative that, while dealing with some of the harsh realities of humanity I had become exposed to, involved an existentialist movement towards catharsis and activity.ReframingWhen our stories break down or no longer serve us well, it is imperative that we examine the quality of the stories we are telling and actively reinvent our accounts in ways that permit us to live more fulfilling lives.— Christine Kiesinger (107)I’m frightened by life’s randomness, so I want to deal with it, make some sense of it by telling a film story. But it’s not without hope. I don’t believe in telling stories without some hope.— Susanne Bier (Thomas)Narrative reframing is underlined by the existentialist belief that our spiritual freedom is an artistic process of self-creation, dependent on our free will to organise the elements of our lives, many determined out of our control, into the subjective frame that is to be our experience of our selves and the world around us (107). As a filmmaker, I recognise the power of selective editing and composition. Narrative reframing’s demand for a rational assessment of “the degree to which we live our stories versus the degree to which our stories live us” (Kiesinger 109), helped me to understand how I could use these filmmaking skills to take a step back from my trauma so as to look at it objectively “as a text for study” (Ellis 108) and to exercise power over the creative-destructive forces it, and the deconstructive writing methods I had employed, produced. Richardson confirms the benefits of this practice, since narrative “is the universal way in which humans accommodate to finitude” (Writing Strategies 65).In the script’s development, I found my resilience lay in my capacity to imagine more positive alternatives for female agency. I focussed on writing a narrative that did not avoid life’s hardships and injustices, or require them to be “attenuated, veiled, sweetened, blunted, and falsified” (Nietzsche and Hollingdale 68), yet still involved a life-affirming sentiment. With this in mind, I reintroduced the three-act structure in the revised script as its affectivity and therapeutic denouement enabled me to experience a sense of agentic catharsis that turned “nauseous thoughts into imaginations with which it is possible to live” (Nietzsche 52). Nevertheless, I remained vigilant not to lapse into didacticism; to allow my female character to be free to transgress social conventions surrounding women’s agency. Indebted to Kaplan’s writing on the cinematic gaze, I chose to take up what she identifies as a ‘mutual gaze’; an ethical framework that enabled me to privilege the female character’s perspective and autonomy with a neutral subject-subject gaze rather than the “subject-object kind that reduces one of the parties to the place of submission” (Feminism and Film 135). I incorporated the filmic technique of the point of view (POV) shot for key narrative moments as it allows an audience to literally view the world through a character’s eyes, as well as direct address, which involves the character looking back down the lens at the viewer (us); establishing the highest level of identification between the spectator and the subject on screen.The most pertinent illustration of these significant scriptwriting changes through my engagement with narrative reframing and feminist film theory, is in the reworking of my family’s car crash which became a pivotal turning point in the final draft. In the scene, I use POV and direct address to turn the weaponised gaze back around onto the ‘paparazzi’ who are filming the spectacle. When the central (pregnant) character frees herself from the wreckage, she notices these men filming her and we see the moment from her point of view as she looks at these men laughing and revelling in the commercial potential of their mediatised act. Switching between POV and direct address, the men soon notice they have been exposed as the woman looks back down the lens at them (us) with disbelief, reproaching them (us) for daring to film her in this traumatic moment. She holds her determined gaze while they glance awkwardly back at her, until their laughter dissipates, they stop recording and appear to recognise the culpability of their actions. With these techniques of mutual gazing, I set out to humanise and empower the female victim and neutralise the power dynamic: the woman is now also a viewing agent, and the men equally perform the role of the viewed. In this creative reframing, I hope to provide an antidote to filmic violence against and/or by women as this female character reclaims her (my) experience of survival without adhering to the culture of female passivity or ressentiment.This article has examined how a serious car crash, being filmed against my will in its aftermath and the attendant damages that prevailed from this experience, catalysed a critical change of direction in my scriptwriting. The victimising event helped me recognise the manifest and latent forms of violence against women that are normalised through everyday ideological and institutional systems in film and prevent us from performing as active agents in our creative praxis. There is a critical need for more inclusive modes of practice – across the film industry, discourse and pedagogy – that are cognisant and respectful of women’s specificity and our difference to the androcentric landscape of mainstream film. We need to continue to exert pressure on changing violent mechanisms that marginalise us and ghettoise our stories. As this article has demonstrated, working outside dominant forms can enable important emancipatory opportunities for women, however, this type or deconstruction also presents risks that generally leave us powerless in everyday spaces. While I advocate that female filmmakers should look to techniques of feminist cinema for an alternative lens, we must also work within popular film to critique and subvert it, and not deny women the pleasures and political advantages of its restorative structure. By enabling female filmmakers to (re)humanise woman though encouraging empathy and compassion, this affective storytelling form has the potential to counter violence against women and mobilise female agency. Equally, CAP ethnography and narrative reframing are critical discourses for the retrieval and actualisation of female filmmakers’ agency as they allow us to contextualise our stories of resistance and survival within the framework of a larger picture of violence to gain perspective on our subjective experiences and render them as significant, informative and useful to the lives of others. This enables us to move from the isolated margins of subcultural film and discourse to reclaim our stories at the centre.ReferencesA Girl Walks Home at Night. Dir. Ana Lily Amirpour. Say Ahh Productions, 2014.Anatomy of Hell. Dir. Catherine Breillat. Tartan Films, 2004. Baise-Moi. Dirs. Virginie Despentes and Coralie Trinh Thi. FilmFixx, 2000.Baldick, Robert, and Jean-Paul Sartre. Nausea. Harmondsworth: Penguin Books, 1965.Bettelheim, Bruno. The Uses of Enchantment: The Meaning and Importance of Fairy Tales. London: Thames and Hudson, 1976.Citron, Michelle. Women’s Film Production: Going Mainstream in Female Spectators: Looking at Film and Television. Ed. E. Deidre Pribram. London: Verso, 1988.Cixous, Helene. “The Laugh of the Medusa.” Signs: Journal of Women in Culture and Society 1.4 (1976): 875-893.Cixous, Helene, and Deborah Jenson. "Coming to Writing" and Other Essays. Cambridge, Mass.: Harvard University Press, 1991.Dancyger, Ken, and Jeff Rush. Alternative Scriptwriting: Successfully Breaking the Rules. Boston, MA: Focal Press, 2002.De Lauretis, Teresa. Alice Doesn't: Feminism, Semiotics, Cinema. Bloomington: Indiana University Press, 1984.Dyer, Richard. The Matter of Images: Essays on Representation. 2nd ed. London: Routledge, 2002.Ellis, Carolyn. The Ethnographic I: A Methodological Novel about Autoethnography. California: AltaMira, 2004.Filming Desire: A Journey through Women's Cinema. Dir. Marie Mandy. Women Make Movies, 2000.Gillain, Anne. “Profile of a Filmmaker: Catherine Breillat.” Beyond French Feminisms: Debates on Women, Politics, and Culture in France, 1981-2001. Eds. Roger Célestin, Eliane Françoise DalMolin, and Isabelle de Courtivron. New York: Palgrave Macmillan, 2003. 206.Herman, Judith Lewis. Trauma and Recovery. London: Pandora, 1994.Homer, Sean. Jacques Lacan. London: Routledge, 2005.hooks, bell. Yearning: Race, Gender, and Cultural Politics. Boston, MA: South End Press, 1990.In My Skin. Dir. Marina de Van. Wellspring Media, 2002. Kaplan, E. Ann. Women and Film: Both Sides of the Camera. New York: Routledge, 1988.———. Feminism and Film. Oxford: Oxford University Press, 2000.Kiesinger, Christine E. “My Father's Shoes: The Therapeutic Value of Narrative Reframing.” Ethnographically Speaking: Autoethnography, Literature, and Aesthetics. Eds. Arthur P. Bochner and Carolyn Ellis. Walnut Creek, CA: AltaMira Press, 2002. 107-111.Lauzen, Martha M. “Thumbs Down - Representation of Women Film Critics in the Top 100 U.S. Daily Newspapers - A Study by Dr. Martha Lauzen.” Alliance of Women Film Journalists, 25 July 2012. 4-5.———. The Celluloid Ceiling: Behind-the-Scenes Employment of Women on the Top 100, 250, and 500 Films of 2018. Center for the Study of Women in Television and Film San Diego State University 2019. <https://womenintvfilm.sdsu.edu/wp-content/uploads/2019/01/2018_Celluloid_Ceiling_Report.pdf>.Mansfield, Nick. Subjectivity: Theories of the Self from Freud to Haraway. St Leonards, NSW: Allen & Unwin, 2000.Moi, Toril. Sexual/Textual Politics: Feminist Literary Theory. London: Methuen, 2002.Mulvey, Laura. Visual Pleasure and Narrative Cinema in Feminism and Film. Ed. E. Ann Kaplan. New York: Oxford University Press, 1975. 34-47.Nietzsche, Friedrich W. The Birth of Tragedy and the Genealogy of Morals. Trans. Francis Golffing. New York: Doubleday, 1956.Nietzsche, Friedrich W., and Richard Hollingdale. Beyond Good and Evil. London: Penguin Books, 1990.Raw. Dir. Julia Ducournau. Petit Film, 2016.Richardson, Laurel. Writing Strategies: Reaching Diverse Audiences. Newbury Park, California: Sage Publications, 1990.———. Fields of Play: Constructing an Academic Life. New Brunswick, N.J.: Rutgers University Press, 1997.———. “Writing: A Method of Inquiry.” Handbook of Qualitative Research. Eds. Norman K Denzin and Yvonna S. Lincoln. Thousand Oaks, CA: Sage Publications, 2000.Romance. Dir. Catherine Breillat. Trimark Pictures Inc., 2000.Sartre, Jean-Paul. Being and Nothingness: An Essay on Phenomenological Ontology. London: Routledge, 1969.Sexton-Finck, Larissa. Be(com)ing Reel Independent Woman: An Autoethnographic Journey through Female Subjectivity and Agency in Contemporary Cinema with Particular Reference to Independent Scriptwriting Practice. 2009. <https://researchrepository.murdoch.edu.au/id/eprint/1688/2/02Whole.pdf>.Smelik, Anneke. And the Mirror Cracked: Feminist Cinema and Film Theory. New York: St. Martin's Press, 1998.Smith, Hazel. The Writing Experiment: Strategies for Innovative Creative Writing. Crows Nest, NSW: Allen & Unwin, 2005.Thomas, Michelle. “10 Years of Dogme: An Interview with Susanne Bier.” Future Movies, 5 Aug. 2005. <http://www.futuremovies.co.uk/filmmaking.asp?ID=119>.Trouble Every Day. Dir. Claire Denis. Wild Bunch, 2001. Zemler, Mily. “17 Actresses Who Started Their Own Production Companies.” Elle, 11 Jan. 2018. <https://www.elle.com/culture/movies-tv/g14927338/17-actresses-with-production-companies/>.
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28

Florescu, Catalina. "Ars Moriendi, the Erotic Self and AIDS." M/C Journal 11, no. 3 (July 2, 2008). http://dx.doi.org/10.5204/mcj.50.

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Abstract:
To Rodica, who died first / To Mircea, who continues me [I]In his book Picturing Health and Illness: Images of Identity and Difference, Sander L. Gilman argues that during the nineteenth century the healthy norm perceived as ugly not only those who were deformed, but also those who were ill, ageing, and/or experienced different bodily “loss of function” (53). In the nineteenth century, how much was medicine responsible for defining ugly as ill, deformed, and getting old, versus beautiful as healthy, and then, for the sake of the community’s health, firmly promoting these ideas? Furthermore, with the rise of photographic art, medicine was able to manipulate and control these ideas even more efficiently. According to Deborah Lupton, “The new technology of photography that developed from the mid-nineteenth century became a valuable strategy in the documentation of patterns of disease and illness, and the construction of the sites of dirtiness and contagion” (30). This essay focuses on the skin’s narrative as it presents its story when photographed. William Yang takes photos of his good friend, Allan, who is dying of AIDS. Of interests here is to discuss/approach the photographic art not from its scopophilic angle, that is, not from its perverse and pleasurable voyeuristic angle, but to analyze it side-by-side with Drew Leder’s notion of the “the remaining body.” He believes that in states of severe pain, one’s body “dys-appears,” “from the Greek prefix signifying ‘bad,’ ‘hard,’ or ‘ill,’” and he gives as example the English word “dysfunctional” (84). Yang’s photos offer variations of the “body that remains,” and, as we shall see, of the body that gradually did not remain. Through his work, Yang approaches visually the theme of the ars moriendi of the entropic body in pain as reminder of its mortal, gradually disabling fabric. [II] In the section of his work dedicated to AIDS, Gilman discusses only a collection of posters that have circulated in mass-media, which he researched at the National Library of Medicine at Bethesda, Maryland. Gilman thinks these posters function as the “still images of illness” (174). In other words, he believes these posters may have had an impact on the lay community, although not the intensified, urgent one, as he would have hoped. Because Gilman did not include a single photo of a patient dying of AIDS — although he understood this lack — I juxtapose one of the posters from his book with Yang’s photos taken of his dying friend, Allan, from his project entitled Sadness: A Monologue with Slides. Here I discuss the impact of Allan’s increasingly emaciated body versus the static, almost ineffective quality of the poster in order to consider the idea according to which “AIDS victims are living sculptures. … Both subject and object of art … they combine with their disease to overcome the narcissism of human consciousness. … It is an art of continuous transformation of subject into object and object into subject” (Siebers 220-21). Yang is an Australian artist with Chinese parentage. The images presented in this section originally appeared in print in Thomas W. Sokolowski’s and Rosalind Solomon’s collection of essays entitled Portraits in the Time of AIDS. According to the editors, Yang presented them as “monologues with slide projection in the theatre” (34) because the main actor of this one-man show is dying of AIDS. Yang’s work consists of seventeen slides with short texts written underneath them. In an attempt to respect the body that is dying, the texts are not recited, but the readers/spectators read them subvocally. The brilliance of this piece resides in its hushed tone, which parallels the act of dying when the patient’s body and mind become more and more tacit and lifeless. From one photo to another, and from one text to another, we discover Allan, although we never quite get to know him. The minitexts relate Allan’s story: how he was hospitalized at St. Vincent’s, known as “the AIDS ward” (35); how he decided to return home, into a studio shared with a dealer; how AIDS first attacked his lungs, and so he had to keep next to him “a large cylinder of oxygen as he was often out of breath” (37); how AIDS then affected his sight, and he developed a condition known as “CytoMegalo Virus — C.M.V. Retinctus” that gradually “destroyed the retina” of his eyes (39); how he decided “to go off medication” (46); and, how, finally “he went into a coma. I saw a nurse give him a glass of water but the water just ran out of his mouth” (50). To look at these photos time and time again is to be reminded of Albert Einstein’s vision of the passenger trapped in the train running with the speed of light. That passenger could not sense all that was happening in the train, and especially outside of it, because time moves in its cosmic, non-human, slippery dimension, and thus sensation could not profusely permeate his body. Juxtaposing Einstein’s vision with Allan’s decaying body, I read the latter’s body as if it were coiled up inside his mind just like a snail covers a part of its body under its hard shell. The photos are presented rapidly with no entr-acte in between; in a matter of minutes, time and space seem to collapse. There is no time for a prolonged reminiscence of Allan’s spent life. Allan is dying now, and he does not have time to remember his life. He barely has time to feel his body, a touch, or a kiss on his face, which seems to Yang “to have caved in” (47). Through this work, not only does Yang capture the disturbing moments of a friend dying, but he also touches on the “epidermis” of despair. This “epidermis” is both endotopic and exotopic, meaning that it starts within the patient and then it radiates/extends to his relatives and friends. Yang’s images of Allan dying give the impression that his body levitates, jutting out into space — but unfortunately without much meaning. On the other hand, the posters advertised for AIDS are simple, if not quite embarrassing and disrespectful given the gravity of this illness. They rarely touch on any aspects related to the illness itself, as they allude more to the immorality of homosexual acts. Gilman explains part of the rationale involved in the process of not presenting people dying of AIDS as follows: The image of the ‘positive’ body or the body with AIDS is strictly controlled in the world of the public health poster. Nowhere is an image of the ‘ugly’ or diseased body evoked directly, for any such evocation would refer back to the initial sense as a ‘gay’ disease. … Mens non sana in corpore insano cannot be the motto. For representing the ill body as a dying body is not possible. Such a body would point to ‘deviance from the norm’ in the form of illness. And this association with homosexuality and addiction labeled as illness must be suppressed. … All these images are images not of educating, but of control. (162) The poster chosen for illustration reads “LOVE AIDS PEOPLE,” with AIDS used as a verb and not as a noun; nonetheless, the construction’s subtlety is rather counterproductive. To a certain extent, this poster can be related to Michelangelo Merisi Caravaggio’s The Incredulity of Saint Thomas (1601-02). There, the Apostle touches the actual wound because he needs tactile proof to accept its existence. The act of touching, as well as the skin open by the wound, reveal the fact that “Skin lacks the depth, the interiority we want it to give us. … The flesh we crave as confirmation of our forms cannot do anything but turn us forever out even as we burrow into the holes we find there” (Phelan 42). But the poster presented below brings into focus verbally (therefore propagandistically) how one’s body might be destroyed because of AIDS. Furthermore, the symbol of the arrow is a recurrent motif in the art representing AIDS, especially in light of its religious association with the martyrdom of Saint Sebastian (see for example David Wojnarowicz art works which offer a personal interpretation of the martyrdom of Saint Sebastian). But if LOVE AIDS PEOPLE, and if gay men identify themselves with a martyr, then they might easily fall target to this twisted logic and think of themselves as victims. As Larry Kramer notes, gay men are tragic people partly because they feel responsible for an illness that has been affecting both the homosexual and heterosexual communities: “The continuing existence of HIV is essential for the functioning of the totalitarianism under which gay people now live. It works like this: HIV allows ‘them’ to sell us as sick. And that kills off our usefulness, both in our minds — their thinking we are sick — and in the eyes of the world — everyone thinking we are sick” (65).Gay men have always been a target since, allegedly, they are a menace to the institution of marriage, procreation, and to morality in general. Endocrinology studies have been conducted on gay men, but their results have not been able to say with certainty why some people prefer to engage in homosexual rather than heterosexual acts. According to Jennifer Terry, earlier studies from the 1930s aimed at determining distinct somatic features of homosexuals for the most part failed to produce any such evidence. Most of them focused on the overall physical structure of bodies, measuring skeletal features, pelvic angles and things like muscle density and hair distribution. (144) (Another useful resource is Holt N. Parker’s 2001 article “The Myth of the Heterosexual: Anthropology and Sexuality for Classicists.”) How and by whom are our sexual identities created? Does the presence of one specific anatomical organ delimit one person’s sexual identity? We have been trained into believing that there are only two genders, male and female, partly because of our binary way of thinking. Needless to say, just as in one color there are degrees of its intensity and saturation, so there are in us verbal, behavioral, and sexual tendencies that could make us look and act more or less masculine or feminine. Even more productive is to note the importance of power (control) and the erotic in our lives considering that the photos (and the minitexts) presenting Allan seem insufficient to initiate a dialogue by themselves. Because the eroticized body is what dies, that is, what is put at risk or could become powerless because of AIDS. The body that cannot touch and be touched anymore; the body that cannot control its needs and desires; and, ultimately, the body that is deprived of its pleasures and thus loses its erotic self. Therefore, AIDS is not only a way to redefine our erotic life, but also becomes a reason to question our hygiene practices. Elizabeth Grosz points out that “erotic pleasures are evanescent, they are forgotten almost as they occur” (195). But when erotic pleasures are controlled, as seems to be the case because of AIDS, have we intervened in such a manner as to program our intercourse? Admittedly, AIDS is predominantly linked with one’s sexuality and, hence, it could make one feel too self-aware about one’s needs, as well as rigid and self-conscious in an (intimate) act which, in essence, is all about losing oneself, being uninhibited. In the end, Allan’s sense of identity seems to be imprinted only in the camera’s objective lens. After he died, as Yang remembers, “I read his diaries […]. AIDS was a tragedy that was for sure, but as well he had an addictive personality and his day to day life was full of desperation. I hadn’t realize the extent of this and it came as a shock. Yet there were moments of clarity when his fresh test for life shone” (51). Yang does not say more about Allan’s intimate writings and, as he suggests, it was quite surprising for him to discover a richer, more intimate dimension of his friend. Still, until Allan’s diaries will be released to the public to offer us a more palpable view on his life, we rely exclusively on the selections of photos and minitexts accomplished by Yang, thus being aware that, no matter how exquisite they are, they could only say a few things about this enigmatic patient.[III] After exposing Allan’s gradually collapsing body, we may want to analyze to which extent is dying/death something that reveals our self-centricity. It is by now a truism to say that death is the final moment of our embodiment to which we are denied access. Nonetheless, we cannot stop thinking about (our) death, and the last passage of this essay proposes its own reflection on this subject. Norbert Elias argues that each one of us is a homo clausus (Latin for “closed, self-sufficient being”). He believes that this condition is a consequence of our living an advanced phase in our individualized life. Surprisingly, he relates this self-sufficiency to the ritual of dying. He believes that in highly industrialized societies, a patient may benefit from the most recent technical and medical equipment, but that that person usually dies alone, meaning without his family/relatives around him. On the other hand, as he goes on to argue, “families in less developed states … often go hand in hand with far greater inequalities of power between men and women. [The dying] take leave of the world publicly, within a circle of people most of whom have strong emotive value for them, and for whom they themselves have a such a value. They die unhygienically, but not alone” (87). Elias does not explore this idea in depth, so we are left to wonder what he meant by dying unhygienically, or if he thought that method was better in coping with death. Also, he never mentioned the exact countries/regions he had in mind when he made that remark; therefore, we are left unsatisfied by his comment. Nonetheless, as Elias reminds us, it is important to remember that the traditional death rituals were and are intimate moments (and they should remain like this). The homo clausus idea may be linked with a body that is reaching its final embodiment, and hence becoming a closing-in-itself body. However, how does a body transact and/or negotiate the moments of its final embodiment? The process of sinking in one’s body, to which I refer, is not a visually, aurally, or especially olfactorily pleasant experience. Our deceitful memory misdirects our emotional brains by indicating which subsystem is still functional and open and which has become useless, that is, closed. In this light, we should redefine Elias’s idea by saying that what appears to be a monolithic structure — a body: closed, sealed, and/or self-contained — is in fact a very fluid body; that death does not reveal our self-centricity because that reasoning may generate an absurd idea, namely, we die alone because we have spent a life alone. Consequently, the dying body becomes the margin par excellence, which, because it is completely out of control, does not stop from leaking and/or emitting smells. This theory is confirmed by a study conducted on dying patients, Dying Process: Patients' Experiences of Palliative Care (2000), where Julia Lawton notes that “on a number of occasions, staff kept aromatherapy oil burners running throughout the day and night in an attempt to veil the odour of excretia, vomit and rotting flesh. … I observed that smell created a boundary around a patient, repelling others away” (135). One has to close one’s eyes to vaguely imagine what it must feel like for the medical personnel to keep the vigil of the dying bodies. Nonetheless, the lay community is exposed to photographs of the dying only on rare occasions. According to Gilman, these images are not made public because “The classical model of ‘healthy/beauty’ and ‘illness/ugliness’ is part of a cultural baggage that accompanies any representation of the ill or healthy body” (118-19). While the skin is endowed with the capacity of regenerating itself after it has been wounded, thus effacing time, a photograph of a dying body seems to efface one’s memory of one’s accumulated experiences. Such a photograph makes its contents (that is, the time, location, personal context of the shooting) disappear since its details will eventually fade away. As a corollary, the absent body effaces its photographed version, leaving it few chances to be remembered. The theme of the ars moriendi, as presented in this essay, has demonstrated that what dies is not only one’s body, but also the echoed memory of its erotic self. ReferencesElias, Norbert. The Loneliness of Dying. New York: Blackwell, 1985. Gilman, Sander. Picturing Health and Illness: Images of Identity and Difference. Baltimore: Johns Hopkins UP, 1995. Grosz, Elizabeth. Space, Time, and Perversion: Essays on the Politics of Bodies.New York: Routledge, 1995. Kramer, Larry. The Tragedy of Today’s Gay. New York: Penguin Group, 2005. Lawton, Julia. Dying Process: Patients' Experiences of Palliative Care. New York: Routledge, 2000. Leder, Drew. The Absent Body. Chicago: University of Chicago Press, 1990. Lupton, Deborah. The Imperative of Health: Public Health and the Regulated Body. Thousand Oaks, California: Sage Publications, 1995. Peggy Phelan. Mourning Sex: Performing Public Memories. New York: Routledge, 1997. Siebers, Tobin. The Body Aesthetic: From Fine Art to Body Modification. Ann Arbor: University of Michigan Press, 2000. Jennifer Terry. “The Seductive Power of Science in the Making of Deviant Subjectivity.” Posthuman Bodies. Eds. Judith Halberstam and Ira Livingston. Bloomington : Indiana University Press, 1995: 135-162. Yang, William. “Allan from Sadness: A Monologue with Slides.” Portraits in the Time of AIDS. Eds. Thomas W. Sokolowski and Rosalind Solomon. New York: Grey Art Gallery & Study Center, 1988: 34-51.
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Harju, Anu A. "A Relational Approach to the Digital Self: Plus-Sized Bloggers and the Double-Edged Sword of Market-Compromised Identity." M/C Journal 21, no. 2 (April 25, 2018). http://dx.doi.org/10.5204/mcj.1385.

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Digital Articulations of the Relational Self Identity continues to be one of the enduring topics in digital media research. This interdisciplinary take on the digital self extends the discussion in my dissertation (Harju) of contemporary articulations of the relational self in the digital context by focusing on potentiality of the evolving self. I adopt a relational approach to being (Gergen Relational) where the self is seen as always already a product of relations, borne out of them as well as dependent on them (Gergen Realities). The self as fluid and processual is reflective of our liquid times (Bauman), of globalisation and digitalisation where we are surrounded by global flows of images, taste and trends (Appadurai).The view of the self as a process underlies future-oriented action, emphasing the becoming of the self. The process of becoming implies the potential of the self that can be narrated into existence. The relational view of the self, perhaps indirectly, also posits the self as a temporal interface between the present and the future, as a site where change unfolds. It is therefore important to critically reflect on the kinds of potentialities we can discover and engage with and the kinds of futures (Berardi) we can construct.Extending Gergen’s conceptualisation of the kinds of relations to include non-human actors (e.g. media technologies) as well socio-cultural and economic forces allows me to explore the conflicting forces shaping the self, for example, the influence the market exerts on self-construction together with the media logics that guide digital self-production practices. Because of the market’s dominant position in today’s imagination, I seek to explore the relational processes of inclusion and exclusion that position individuals relative to as well as in terms of the market as more or less included or excluded subjects (Harju).The digital environment is a unique setting for identity projects as it provides spatial and temporal flexibility, the possibility for curation, consideration and reconstruction. At the same time, it lacks a certain historicity; as Smith and Watson note, the self constructed online lacks narrative beginning and end that in “analog life writing [are] distinguishable by birth or death” (90). While it is tempting therefore to assume that self-construction online is free from all constraints, this is not necessarily so as the self is nevertheless produced within the wider socio-cultural context in which it also needs to “make sense,” these conditions persisting across these modes of being. Self as a relational process inevitably connects what for analytical purposes may be called online and offline social spaces as there is a processual linkage, a relational flow, that connects any online entity to a form outside the digital realm.Media institutions and the process of mediation (Rak Boom!) shape the autobiographical practices (Poletti), and the notion of automedia was introduced as a way to incorporate images, text and technologies as constitutive in autobiographic accounts (Smith and Watson) and help see online life as life instead of mere representation (Rak "Life"). The automedial approach rejects essentialist accounts of the self, assuming rather that the self is called into being and constructed in and by the materiality of the medium, in the process of mediation. This furthermore entails a move beyond the literary in terms of autobiographies toward consideration of the enabling and restricting roles of media technologies in the kinds of selves that can be constructed (Maguire 74).Viewing the self as always already relationally emergent (Gergen Relational) and combining this view with the framework of automedial construction of the self allows us to bring into the examination of the digital self the socio-cultural and economic forces and the diverse discourses meeting at the site of the self. Importantly, the relational approach prioritises relations and therefore the self is constituted in a relational flow in a process of becoming, placing importance on the kinds of relational configurations where the becoming of the self takes place.This paper explores how the digital self is forged under the joint pressures of consumerist logic and media logics in the contemporary society where “being a consumer” is the predominant subjectivity (Firat; Bauman). I draw on sociology of consumption to examine the relational tensions shaping identity construction of marginalised individuals. To empirically illustrate the discussion I draw on a previous study (Harju and Huovinen) on plus-sized fashion blogging and examine fatshion blogging as a form of automedia (see also Rak "Digital" on blogs).Plus-Sized Fashion Bloggers and Market-Mediated IdentityPlus-sized fashion bloggers, “fatshionistas,” actively seek social and cultural inclusion by way of fashion. As a collective activity, plus-sized fashion blogging is more than diary writing (see also Rak Digital) but also more than fashion blogging: the blogs constitute “networked, collective and active consumer resistance,” illuminating “marginalised consumers’ identity work at the intersection of commercial culture and the counter-representations of traditional femininity” (Harju and Huovinen 1603). Blogging resistant or subversive identities into being is thus also a form of activism and political action (Connell). As a form of automedia and autobiographical production, fatshion blogging has as its agenda the construction of alternative subjectivities and carving out a legitimate social space in the “fatosphere,” “a loosely interconnected network of online resources aimed at creating a safe space where individuals can counter fat prejudice, resist misconceptions of fat, engage in communal experiences and promote positive understandings of fat” (Gurrieri and Cherrier 279). Fashion blogs are rich in self-images portraying “fat fashion”: thus, not only fashion as a physical medium and the images representative of such materiality, but also the body acts as a medium.Plus-sized fashion bloggers feel marginalised as women due to body size but they also face rejection in and by the market. Normalised discourses around fashion and the female body as one that is fashioned render fashion blogging an avenue to normativity (Berlant): the symbolic power of taste (Bourdieu) embedded in fashion is harnessed to construct the desired self and to mobilise discourses of acceptable subjectivity. However, it is these very discourses that also construct the “state of being fat” as deviant and stigmatise the larger body as something falling outside the definition of good taste (LeBesco).The description on the Fatshionista! Livejournal page summarizes the agenda that despite the focus on fashion carries political undertones:Welcome, fatshionistas! We are a diverse fat-positive, anti-racist, disabled-friendly, trans-inclusive, queer-flavored, non-gender-specific community, open to everyone. Here we will discuss the ins and outs of fat fashions, seriously and stupidly--but above all--standing tall, and with panache. We fatshionistas are self-accepting despite The Man's Saipan-made boot at our chubby, elegant throats. We are silly, and serious, and want shit to fit.In a previous study (Harju and Huovinen) on the conflicted identity construction of plus-sized fashion bloggers (see also Gurrieri and Cherrier; Limatius) we found the complex performative tactics used in constructing the plus-sized blogger identity both resisted the market as well as embraced it: the bloggers seek similarity via appeals to normativity (see also Coleman and Figueroa) yet underline difference by rejecting the demands of normative ideals.The bloggers’ similarity seeking tactics (Harju and Huovinen) emphasise shared commonalities with the feminine ideals (ultra-femininity, posing and girliness) and on the face of it contribute to reproducing not only the gendered self but also the market-compromised self that endorses a very specific type of femininity. The plus-sized blogger identity, although inherently subversive as it seeks to challenge and expand the repertoire and imagery available to women, nevertheless seeks inclusion by way of the market, the very same that rejected them as “consumers”. This relational tension is negotiated on the blogs, and resistance emerges through articulating difference.Thus, the bloggers’ diversity asserting tactics (Harju and Huovinen) add to the complexity of the identity project and constitute explicit resistance, giving rise to resistant consumer identity. Bodily differences are highlighted (e.g. the bigger body is embraced, skin and body revealed rather than concealed) as the bloggers take control of how they are represented, using media to challenge the market that defines acceptable femininity in ways that ostracises fat women. The contradictory processes at the site of the self give rise to relational tension (Gergen Relational) and blogging offers a site for collective negotiation. For the plus-sized bloggers, to be included means no longer occupying the margins: self-images displaying the fat body contribute to corporeal empowerment (Harju and Huovinen) where flaunting the fat body helps construct the identity of a “fatshionista” blogger liberated from shame and stigma attached to the bigger body:I decided to start this blog after being a regular poster on the Fatshionista LiveJournal community. Finding that community changed my whole outlook on life, I was fat (still am) & unhappy with myself (not so much now). I was amazed to find a place where fat people celebrated their bodies, instead of being ashamed. (Harju and Huovinen 1614).The fatshion blog as a form of automedia is driven by the desire for change in the social circumstances where self-construction can take place, toward the future potential of the self, by diversifying acceptable subject positions and constructing novel identification points for fat women. The means are limited, however, and despite the explicit agenda of promoting body positivity, the collective aspirations are rooted in consumption and realised in the realm of fashion and the market.The question, therefore, is whether resistance outside the market is possible when so much of our social existence is bound up with the market and consumerist logic, or whether the desire for inclusion, manifest in aspirational normativity (Berlant) with the promise of social acceptance linked to normative way of life, necessitates market participation and the adoption of consumer subjectivity? Consumer subjectivity offers normative intelligibility in the various expressions of identity, providing tools for the becoming of an included subject. However, it raises the question of whether resistant identity can occur outside the market and outside the logic of consumption when it seeks social inclusion.Market-compromised identity is a double-edged sword; while participation via the market may help construct a self that is intelligible, market participation also disciplines the subject to take part in a certain way, of becoming a certain type of consuming subject, all the time harnessing the self for the benefit of the market. With no beginning or an end, the digital self is in constant processual flux, responding to conflicting relational input. The market adds to this complexity as “the neoliberal subject is compelled to participate in society as both an enthusiastic consumer and as a self-controlled subject” (Guthman 193).Social Imaginaries as Horizons of Constrained Possibility Identity possibilities are inscribed in the popular imagination, and the concept of social imaginary (Castoriadis; Taylor) provides a useful lens through which to examine articulations of the digital self. Social imaginaries are not unitary constructions and different imaginaries are evoked in different contexts. Likewise, although often shared, they are nevertheless unique to the individual, presenting as a terrain of conceivable action befitting of the individual engaged in the act of imagining.In our socially saturated times relational input is greater than ever (Gergen Relational). Imagining now draws on a wider range of identity possibilities, the ways of imagining the self being reflective of the values of any given time. Both consumption and media infiltrate the social imagination which today is not only compromised by market logic but has become constitutive of a terrain where the parameters for inclusion, change and resistance are limited. Practices of performing desirable femininity normalise a certain way of being and strike a constitutive boundary between what is desirable and what is not. The plus-sized fashion blogging makes visible the lack of diversity in the popular imagination (Harju and Huovinen) while fatshion blogging also reveals what possibilities there are for inclusion (i.e. via consumption and by mobilising normative femininity) and where the boundaries of identity work lie (see also Connell).The fat body is subjected to discipline (Giovanelli and Ostertag; LeBesco) and “becoming fat” is regularly viewed as a lack of control. Not limited to fat subjects, the prevalent discourses of the self emphasise control and responsibility for the self (rather than community), often masquerading as self-approval. The same discourses, however, highlight work on the self (McRobbie) and cultivating the self by various means of self-management or self-tracking (Rettberg). Such self-disciplining carries the implication of the self as somewhat lacking (Skeggs Imagining, Exchange), of being in some way unintelligible (Butler).In plus-sized blogging, the fat body needs to be subjected to fashioning to become intelligible within the dominant discourses in the public sphere. The fatshionista community is a politically oriented movement that rejects the normative demands governing the body, yet regimes of ‘self-improvement’ are evident on the individual blogs displaying the fashioned body, which is befitting of the normative understandings of the female subject as sexualised, as something to be consumed (see also Maguire). Contrary to the discourses of fat female subjects where the dimension of sexuality is largely absent, this is also linked to the problematics related to the visibility of female subjects. The negotiation of relational tension is manifest as negotiation of competing discourses where bloggers adopt the hegemonic visual discourses to subvert the stigmatising discourses that construct the fat female subject as lacking. Utilising media logics (e.g. micro-celebrity) to gain visibility as fat subjects is an important aspect of the fatshionistas’ automedial self-construction.I argue that social imaginaries that feed into identity construction and offer pathways to normalcy cannot be seen simply and only as enabling, but instead they construct horizons of constrained possibility (Harju), thereby imposing limitations to the kind of acceptable identity positions marginalised individuals can seek. Digital productions form chains of symbolic entities and acquire their meaning by being interconnected as well as by being connected to popular social imaginaries. Thus, the narrative construction of the self in the digital production, and the recognition of the self in the becoming, is the very utility of the digital object. This is because through the digital artefact the individual becomes relationally linked to chains of significations (Harju). Through such linkages and subverted discourses, the disenfranchised may become enfranchised.Toward Horizons of Potentiality and PossibilityThe relational self is a process under continual change and thus always becoming. This approach opens up new avenues for exploring the complexities of the digital self that is never ‘just’ a reproduction. Automedia entails both the media about the maker (the subject) and the process of mediating the self (Rak "Life" 161) The relational approach helps overcome the binary distinction in modes of being (online versus offline), instead bringing into focus the relational flow between various articulations of the self in different relational scenarios. Then perhaps the question is not “what kinds of selves become or are borne digital” (Rak Life 177), but what kinds of selves are possible in the first place under the current conditions that include the digital as one mode of being, mediating the becoming, with the digital as one relational space of articulation of the self among many.Where in On Being Online I discussed the constraining effects of market ideology embedded in social imaginaries on how the self can be articulated, Berardi in his book Futurability offers a more optimistic take, noting how the different paths we take result in different possibilities becoming realised, resulting in different social realities in the future. Future is not a linear development from the present; rather, the present harbours the potential for multiple futures. Berardi notes how the “[f]uture is not prescribed but inscribed, so it must be selected and extracted through interpretation” (236). Despite the dominant code - which in our times is consumption (Baudrillard) - hindering the process of interpretation, there is hope in Berardi’s notion of inscribed possibilities for resistance and change, for different ways of being and becoming.This is the space the plus-sized fashion bloggers occupy as they grasp the potentialities in the present and construct new ways of being that unfold as different social realities in the future. In blogging, platform affordances together with other media technologies are intertwined with future-oriented life narration in the construction of the fatshionista identity which involves retrospective interpretation of life experiences as a fat woman as well as self-liberation in the form of conscious rejection of the dominant discourses around fat female subjects.The digital self is able to negotiate such diverse, even conflicting forces in the active shaping of the social reality of its existence. Blogging as automedia can constitute an act of carving out alternative futures not limited to the digital realm. Perhaps when freed from aspirational normativity (Berlant) we are able to recover hope in the inscribed possibilities that might also hide the potential for a transition from a subjectivity enslaved to the market logic (see Firat Violence) to a self actively engaged in changing the social circumstances and the conditions in which subjectivity is construed (see Firat and Dholakia). In the becoming, the digital self occupies a place between the present and the future, enmeshed in various discourses of aspiration, mediated by material practices of consumption and articulated within the limits of current media practices (Harju). A self in the making, it is variably responsive to the multitude of relational forces continually flowing at the site of it.Although the plus-sized bloggers’ identity work can be seen as an attempt to transform or discipline the self into something more intelligible that better fits the existing narratives of the self, they are also adding new narratives to the repertoire. If we adopt the view of self-conception as discourse about the self, that is, “the performance of languages available in the public sphere” (Gergen, Realities 185) whereby the self is made culturally intelligible by way of narration within ongoing relationships, we can see how the existing cultural discourses of the self are not only inclusive, but also alienating and othering. There is a need for identity politics that encourage the production of alternative discourses of the self for more inclusive practices of imagining. Blogging as automedia is not only a way of making visible that which occupies the margins, it also actively contributes to diversifying identification points in the public sphere that are not limited to the digital, but have implications regarding the production of social realities, regardless of the mode in which these are experienced.ReferencesAppadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota P, 1996.Baudrillard, Jean. The Consumer Society: Myths and Structures. Trans. C. Turner. London: Sage, 1998 [1970].Bauman, Zygmunt. “The Self in Consumer Society.” The Hedgehog Review: Critical Refections on Contemporary Culture 1 (1999): 35-40. ———. Liquid Modernity. Cambridge: Polity, 2000.———. “Consuming Life.” Journal of Consumer Culture 1 (2001): 9–29.———, and Benedetto Vecchi. Identity: Conversations with Benedetto Vecchi. Cambridge: Polity, 2004.Berlant, Lauren. “Nearly Utopian, Nearly Normal: Post-Fordist Affect in La Promesse and Rosetta.” Public Culture 19 (2007): 273-301.Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. London: Routledge. 1986.Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. London: Routledge. 2006 [1990].Castoriadis, Cornelius. “Radical Imagination and the Social Instituting Imaginary.” Rethinking Imagination: Culture and Creativity. Eds. G. Robinson and J.F. Rundell. Abingdon: Routledge, 1994. 136-154.Coleman, Rebecca, and Mónica Moreno Figueroa. “Past and Future Perfect? Beauty, Affect and Hope.” Journal for Cultural Research 14 (2010): 357-373.Connell, Catherine. “Fashionable Resistance: Queer “Fa(t)shion Blogging as Counterdiscourse.” Women’s Studies Quarterly 41 (2013): 209-224.Firat, Fuat A. “The Consumer in Postmodernity.” NA - Advances in Consumer Research 18 (1991): 70-76. ———. “Violence in/by the Market.” Journal of Marketing Management, 2018.Firat, Fuat A., and Nikhilesh Dholakia. “From Consumer to Construer: Travels in Human Subjectivity.” Journal of Consumer Culture 17 (2016): 504-522.Franco “Bifo” Berardi. Futurability: The Age of Impotence and the Horizon of Possibility. London: Verso, 2017. Gergen, Kenneth J. Realities and Relationships: Soundings in Social Construction. Cambridge: Harvard University P. 1994.———. Relational Being: Beyond Self and Community. New York: Oxford University P., 2009.Giovanelli, Dina, and Stephen Ostertag. “Controlling the Body: Media Representations, Body Size, and Self-Discipline.” Fat Studies Reader. Eds. E. Rothblum and S. Solovay. New York: New York University P, 2009. 289-296.Gurrieri, Lauren, and Hélène Cherrier. “Queering Beauty: Fatshionistas in the Fatosphere.” Qualitative Market Research: An International Journal 16 (2013): 276-295.Guthman, Julie. “Neoliberalism and the Constitution of Contemporary Bodies.” Fat Studies Reader. Eds. E. Rothblum and S. Solovay. New York: New York University P, 2009. 187-196.Harju, Anu A., and Annamari Huovinen. ”Fashionably Voluptuous: Normative Femininity and Resistant Performative Tactics in Fatshion Blogs.” Journal of Marketing Management 31 (2015): 1602–1625.Harju, Anu A. On ‘Being’ Online: Insights on Contemporary Articulations of the Relational Self. Dissertation. Helsinki: Aalto University, 2017. <http://urn.fi/URN:ISBN:978-952-60-7434-4>.LeBesco, Kathleen. “Revolting Bodies? The Struggle to Redefine Fat Identity. U of Massachusetts P, 2004.Limatius, Hanna. “’There Really Is Nothing like Pouring Your Heart Out to a Fellow Fat Chick’: Constructing a Body Positive Blogger Identity in Plus-Size Fashion Blogs.” Token: A Journal of English Linguistics 6 (2017).Maguire, Emma. “Self-Branding, Hotness, and Girlhood in the Video Blogs of Jenna Marbles.” Biography 38.1 (2015): 72-86.McRobbie, Angela. “Post-Feminism and Popular Culture.” Feminist Media Studies 4 (2004): 255-264. Poletti, Anna. “What's Next? Mediation.” a/b: Auto/Biography Studies 32 (2017): 263-266.Rak, Julie. “The Digital Queer: Weblogs and Internet Identity.” Biography 28 (2005): 166-182.———. Boom! Manufacturing Memoir for the Popular Market. Waterloo: Wilfred Laurier UP. 2013.———. “Life Writing versus Automedia: The Sims 3 Game as a Life Lab.” Biography 38 (2015): 155-180.Rettberg, Jill W. “Self-Representation in Social Media.” Sage Handbook of Social Media. Eds. J. Burgess, A. Marwick, and T. Poell, 2017. 5 Feb. 2018 <http://hdl.handle.net/1956/13073>.Skeggs, Beverley. “Exchange, Value and Affect: Bourdieu and ‘the Self’.” The Sociological Review 52 (2004): 75-95.———. “Imagining Personhood Differently: Person Value and Autonomist Working-Class Value Practices.” The Sociological Review 59 (2011): 496-513.Smith, Sidonie, and Julia Watson. “Virtually Me.” Identity Technologies: Constructing the Self Online. Eds. A. Poletti and J. Rak. University of Wisconsin Press, 2014. 70-95.Taylor, Charles. “Modern Social Imaginaries.” Public Culture 14 (2002): 91-124.
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Hudson, Kirsten. "For My Own Pleasure and Delight." M/C Journal 15, no. 4 (August 18, 2012). http://dx.doi.org/10.5204/mcj.529.

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IntroductionThis paper addresses two separate notions of embodiment – western maternal embodiment and art making as a form of embodied critical resistance. It takes as its subject breeder; my unpublished five minute video installation from 2012, which synthesises these two separate conceptual framings of embodiment as a means to visually and conceptually rupture dominant ideologies surrounding Australian motherhood. Emerging from a paradoxical landscape of fear, loathing and desire, breeder is my dark satirical take on ambivalent myths surrounding suburban Australian motherhood. Portraying my white, heavily pregnant body breeding, cooking and consuming pink, sugar-coated butterflies, breeder renders literal the Australian mother as both idealised nation-builder and vilified, self-indulgent abuser. A feminine reification of Goya’s Saturn Devouring His Children, breeder attempts to make visible my own grapplings with maternal ambivalence, to complicate even further, the already strained position of motherhood within the Australian cultural imaginary. Employing the mediums of video and performance to visually manifest an ambivalent protagonist who displays both nurturing maternal ideals and murderous inclinations, breeder pushes contradictory maternal expectations to their breaking point and challengingly offers the following proposition: “This is what you want; but what you’ll get is so much more than you bargained for” (Grosz 136). Drawing upon critical, feminist theorising that challenges idealised views of motherhood; accounts of motherhood by mothers themselves; as well as my own personal grapplings with maternal expectations, this paper weaves reflexive writing with textual analysis to explore how an art-based methodology of embodied critical resistance can problematise representations of motherhood within Australia. By visualising the disjuncture between dominant representations of motherhood that have saturated Australian mainstream media since the late 1990s and the complex ambivalent reality of some women’s actual experiences of mothering, this paper discusses how breeder’s intimate portrayal of maternal domesticity at the limits of tolerability, critically resists socially acceptable mothering practices by satirising the cultural construct of motherhood as a means “to use it, deform it, and make it groan and protest” (Nietzsche qtd. in Gutting).Contradictory Maternal KnowledgeImages of motherhood are all around us; communicating ideals and stereotypes that tell us how mothers should feel, think and act. But these images and the concepts of motherhood that underpin them are full of contradictions. Cultural representations of the idealised and sometimes “yummy mummy” - middle class, attractive, healthy, sexy and heterosexual – (see Fraser; Johnson), contrast with depictions of “bad” mothers, leading to motherhood being simultaneously idealised and demonised within the popular press (Bullen et al.; McRobbie, Top Girls; McRobbie, In the Aftermath; McRobbie, Reflections on Feminism; Walkerdine et al.). Mothers own accounts of motherhood reflect these unsettling contradictions (Miller; Thomson et al.; Wilkinson). Claiming the maternal experience is both “heaven and hell” due to the daily experience of irreconcilable and contradictory feelings (Coward), mothers (myself included), silently struggle between feelings of extreme love and opposing feelings of failure, despair and hate as we get caught up in trying to achieve a set of ideals that promulgate standards of perfection that are beyond our reach. Surrounded by images of motherhood that do not resonate with the contradictory nature of the lived maternal experience, mothers are “torn in two” as we desperately try to reconcile or find absolution for maternal emotions that dominant cultural representations of motherhood render unacceptable. According to Roszika Parker, this complicated and contradictory experience where a mother has both loving and hating feelings for her child is that of maternal ambivalence; a form of exquisite suffering that oscillates between the overwhelming affect of blissful gratification and the raw edges of bitter resentment (Parker 1). As Parker states, maternal ambivalence refers to:Those fleeting (or not so fleeting) feelings of hatred for a child that can grip a mother, the moment of recoil from a much loved body, the desire to abandon, to smash the untouched plate of food in a toddler’s face, to yank a child’s arm while crossing the road, scrub too hard with a face cloth, change the lock on an adolescent or the fantasy of hurling a howling baby out of the window (5).However, it is not only feelings of hatred that stir up ambivalence in the mother, so too can the overwhelming intensity of love itself render the rush of ambivalence so surprising and so painful. Commenting on the extreme contradictory emotions that fill a mother and how not only excessive hatred, but excessive love can turn dangerously fatal, Parker turns to Simone De Beauvoir’s idea of “carnal plenitude”; that is, where the child elicits from the mother, the emotion of domination; where the child becomes the “other” who is both prey and double (30). For Parker, De Beauvoir’s “carnal plenitude” is imaged by mothers in a myriad of ways, from a desire to gobble up the child, to feelings of wanting to gather the child into a fatal smothering hug. Commenting on her own unsettling love/hate relationship with her child, Adrienne Rich describes her experiences of maternal ambivalences as “the murderous alternation between bitter resentment and raw-edged nerves and blissful gratification and tenderness” (363). Unable to come to terms with this paradox at the core of the unfolding process of motherhood, our culture defends itself against this illogical ambivalence in the mother by separating the good nurturing mother from the bad neglectful mother in an attempt to deny the fact that they are one and the same. Resulting in a culture that either denigrates or idealises mothers, we are constantly presented with images of the good perfect nurturing mother and her murderous alter ego; the bad fatal mother who neglects and smothers. This means that how a mother feels about mothering or the meaning it has for her, is heavily determined by cultural representations of motherhood. Arguing for a creative transformation of the maternal that breaches the mutual exclusivities that separate motherhood, I am called to action by Susan Rubin Suleiman, who writes (quoting psychoanalyst Helene Deutsch): “Mothers don’t write, they are written” (Suleiman 5). As a visual attempt to negotiate, translate and thus “write” my lived experience of Australian motherhood, breeder gives voice to the raw material of contradictory (and often taboo experiences) surrounding maternal embodiment and subjectivity. Hijacking and redeploying contradictory understandings and representations of Australian motherhood to push maternal ideals to their breaking point, breeder seeks to create a kind of “mother trouble” that challenges the disjuncture between dominant social constructions of motherhood designed to keep us assigned to our proper place. Viscerally embracing the reality that much of life with small children revolves around loss of control and disintegration of physical boundaries, breeder visually explores the complex and contradictory performances surrounding lived experiences of mothering within Australia to complicate even further the already strained position of western maternal embodiment.Situated Maternal KnowledgeOver the last decade and a half, women’s bodies and their capacity to reproduce have become centre stage in the unfolding drama of Australian economic policy. In 1999 fears surrounding dwindling birth-rates and less future tax revenue, led then Victorian Premier Jeff Kennett to address a number of exclusive private girls’ schools. Making Australia-wide headlines, Kennett urged these affluent young women to abandon their desire for a university degree and instead invited them to consider motherhood as the ultimate career choice (Dever). In 2004, John Howard’s Liberal government made headlines as they announced the new maternity allowance; a $3000 lump-sum financial incentive for women to leave work and have babies. Ending this announcement by urging the assembled gathering of mostly male reporters to go home and have “one for the Dad, one for the Mum and one for the Country” (Baird and Cutcher 103), Federal Treasurer Peter Costello made a last ditch effort to save Baby Boomers from their imminent pensionless doom. Failing to come to terms with the impending saturation of the retirement market without the appropriate tax payer support, the Liberal Government turned baby-making into the ultimate Patriotic act as they saw in women bodies, the key to prevent Australia’s looming economic crisis. However, not all women’s bodies were considered up to the job of producing the longed for “Good tax-paying Citizen” (Tyler). Kennett only visited exclusive private girls’ schools (Ferrier), headhunting only the highest calibre of affluent breeders. Blue-collar inter-mingling was to be adamantly discouraged. Costello’s 2004 “baby bonus” catch-cry not only caused international ire, but also implicitly relegated the duty of child-bearing patriotism to a normalised heterosexual, nuclear family milieu. Unwed or lesbian mothers need not apply. Finally, as government spokespeople repeatedly proclaimed that the new maternity allowance was not income tested, this suggested that the target nation-builder breeder demographic was the higher than average income earner. Let’s get it straight people – only highly skilled, high IQ’s, heterosexual, wedded, young, white women were required in this exclusive breeding program (see Allen and Osgood; Skeggs; Tyler). And if the point hadn’t already been made perfectly clear, newspaper tabloids, talkback radio and current affairs programs all over the country were recruited to make sure the public knew exactly what type of mother Australia was looking for. Out of control young, jobless single mothers hit the headlines as fears abounded that they were breeding into oblivion. An inherently selfish and narcissistic lot, you could be forgiven for thinking that Australia was running rampant with so-called bogan single mothers, who left their babies trapped in hot airless cars in casino carparks all over the country as they spent their multiple “baby bonus’” on booze, ciggies, LCD’s and gambling (see Milne; O’Connor; Simpson and Dowling). Sucking the economy dry as they leeched good tax-payer dollars from Centrelink, these undesirables were the mothers Australia neither needed nor wanted. Producing offspring relegated to the category of bludgerhood before they could even crawl, these mothers became the punching bag for the Australian cultural imaginary as newspaper headlines screamed “Thou Shalt Not Breed” (Gordon). Seen as the embodiment of horror regarding the ever out-of-control nature of women’s bodies, these undesirable mothers materialised out of a socio-political landscape that although idealised women’s bodies as Australia’s economic saviour, also feared their inability to be managed and contained. Hoarding their capacity to reproduce for their own selfish narcissistic desires, these white trash mothers became the horror par excellence within the Australian cultural imaginary as they were publically regarded as the vilified evil alter-ego of the good, respectable white affluent young mother Australian policy makers were after. Forums all over the country were inundated. “Yes,” the dominant voices seemed to proclaim: “We want to build our population. We need more tax-paying citizens. But we only want white, self-less, nurturing, affluent mothers. We want women who can breed us moral upstanding subjects. We do not want lazy good for nothing moochers.” Emerging from this paradoxical maternal landscape of fear, loathing and desire, breeder is a visual and performative manifestation of my own inability to come to terms with the idealisation and denigration of motherhood within Australia. Involving a profound recognition that the personal is still the political, I not only attempt to visually trace the relationship between popular Australian cultural formations and individual experiences, but also to visually “write” my own embodied grapplings with maternal ambivalence. Following the premise that “critique without resistance is empty and resistance without critique is blind” (Hoy 6), I find art practice to be a critically situated and embodied act that can openly resist the power of dominant ideologies by highlighting maternal corporeal transgressions. A creative destablising action, I utilise the mediums of video and performance within breeder to explore personal, historical and culturally situated expectations of motherhood within Australia as a means to subvert dominant ideologies of motherhood within the Australian cultural imaginary. Performing Maternal KnowledgeReworking Goya’s Romantic Gothic vision of fatherhood in Saturn Devouring His Children, breeder is a five minute two-screen video performance that puts an ironic twist to the “good” and “bad” myths of Australian motherhood. Depicting myself as the young white heavily pregnant protagonist breeding monarch butterflies in my suburban backyard, sugar-coating, cooking and then eating them, breeder uses an exaggerated kitsch aesthetic to render literal the Australian mother as both idealistic nation-builder and self-indulgent abuser. Selfishly hoarding my breeding potential for myself, luxuriating and devouring my “offspring” for my own pleasure and delight rather than for the common good, breeder simultaneously defies and is complicit with motherhood expectations within the suburban Australian imaginary. Filmed in my backyard in the southern suburbs of Perth, Western Australia, breeder manifests my own maternal ambivalence and deliberately complicates the dichotomous and strained position motherhood holds in western society. Breeder is presented as a two screen video installation. The left screen is a fast-paced, brightly coloured, jump-cut narrative with a pregnant protagonist (myself). It has three main scenes or settings: garden, kitchen and terrace. The right screen is a slow-moving flow of images that shows the entire monarch butterfly breeding cycle in detail; close ups of eggs slowly turning into caterpillars, caterpillars creating cocoons and the gradual opening of wings as butterflies emerge from cocoons. All the while, the metamorphic cycle is aided by the pregnant protagonist, who cares for them until she sets them free of their breeding cage. In the left screen, apricot roses, orange trees, yellow hibiscus bushes, lush green lawns, a swimming pool and an Aussie backyard garden shed are glimpsed as the pregnant protagonist runs, jumps and sneaks up on butterflies while brandishing a red-handled butterfly net; dressed in red high heels and a white lace frock. Bunnies with pink bows jump, dogs in pink collars bark and a very young boy dressed in a navy-blue sailor suit all make cameo appearances as large monarch butterflies are collected and placed inside a child’s cherry red insect container. In a jump-cut transition, the female protagonist appears in a stark white kitchen; now dressed in a bright pink and apricot floral apron and baby-pink hair ribbon tied in a bow in her blonde ponytail. Standing behind the kitchen bench, she carefully measures sugar into a bowl. She then adds pink food colouring into the crystal white sugar, turning it into a bright pink concoction. Cracking eggs and separating them, she whisks the egg whites to form soft marshmallow peaks. Dipping a paint brush into the egg whites, she paints the fluffy mixture onto the butterflies (now dead), which are laid out on a well-used metal biscuit tray. Using her fingers to sprinkle the bright pink sugar concoction onto the butterflies, she then places them into the oven to bake and stands back with a smile. In the third and final scene, the female protagonist sits down at a table in a garden terrace in front of French-styled doors. Set for high tea with an antique floral tea pot and cup, lace table cloth and petit fours, she pours herself a cup of tea. Adding a teaspoon of sugar, she stirs and then selects a strawberry tart from a three-tiered high-tea stand that holds brightly iced cupcakes, cherry friands, tiny lemon meringue pies, sweet little strawberry tarts and pink sugar coated butterflies. Munching her way through tarts, pies, friands and cupcakes, she finally licks her lips and fuchsia tipped fingers and then carefully chooses a pink sugar coated butterfly. Close ups of her crimson coated mouth show her licking the pink sugar-crumbs from lips and fingers as she silently devours the butterfly. Leaning back in chair, she smiles, then picks up a pink leather bound book and relaxes as she begins to read herself into the afternoon. Screen fades to black. ConclusionAs a mother I am all fragmented, contradictory; full of ambivalence, love, guilt and shame. After seventeen years and five children, you would think that I would be used to this space. Instead, it is a space that I battle to come to terms with each and every day. So how to strategically negotiate engrained codes of maternity and embrace the complexities of embodied maternal knowledge? Indeed, how to speak of the difficulties and incomparable beauties of the maternal without having those variously inflected and complex experiences turn into clichés of what enduring motherhood is supposed to be? Visually and performatively grappling with my own fallout from mothering ideals and expectations where sometimes all I feel I am left with is “a monster of selfishness and intolerance” (Rich 363), breeder materialises my own experiences with maternal ambivalence and my inability to reconcile or negotiate multiple contradictory identities into a single maternal position. Ashamed of my self, my body, my obsessions, my anger, my hatred, my rage, my laughter, my sorrow and most of all my oscillation between a complete and utter desire to kill each and every one of my children and an overwhelming desire to gobble them all up, I make art work that is embedded in the grime and grittiness of my everyday life as a young mother living in the southern suburbs of Western Australia. A life that is most often mundane, sometimes sad, embarrassing, rude and occasionally heartbreaking. A life filled with such simple joy and such complicated sorrow. A life that in reality, is anything but manageable and contained. Although this is my experience, I know that I am not the only one. As an artist I engage in the embodied and critically resistant practice of sampling from my “mother” identities in order to bring out multiple, conflictive responses that provocatively encourage new ways of thinking and acknowledging embodied maternal knowledge. Although claims abound that this results in a practice that is “too personal” or “too specific” (Liss xv), I do not believe that this in fact risks reifying essentialism. Despite much feminist debate over the years regarding essentialist/social constructivist positions, I would still rather use my body as a site of embodied knowledge then rhetorically give it up. Acting as a disruption and challenge to the concepts of idealised or denigrated maternal embodiment, the images and performances of motherhood in breeder then, are more than simple acknowledgements of the reality of the good and bad mother, or acts reclaiming an identity that they taught me to despise (Cliff) or rebelling against having to be a "woman" at all. Instead, breeder is a lucid and explicit declaration of intent that politely refuses to keep every maternal body in its place.References Allen, Kim, and Jane Osgood. “Young Women Negotiating Maternal Subjectivities: The Significance of Social Class.” Studies in the Maternal. 1.2 (2009). 30 July 2012 ‹www.mamsie.bbk.ac.uk›.Almond, Barbara. The Monster Within. Berkeley: University of California Press, 2011.Baird, Marian, and Leanne Cutcher. “’One for the Father, One for the Mother and One for the Country': An Examination of the Construction of Motherhood through the Prism of Paid Maternity Leave.” Hecate 31.2 (2005): 103-113. Bullen, Elizabeth, Jane Kenway, and Valerie Hey. “New Labour, Social Exclusion and Educational Risk Management: The Case of ‘Gymslip Mums’.” British Educational Research Journal. 26.4 (2000): 441-456.Cliff, Michelle. Claiming an Identity They Taught Me to Despise. Michigan: Persephone Press, 1980.Coward, Ross. “The Heaven and Hell of Mothering: Mothering and Ambivalence in the Mass Media.” In Wendy Hollway and Brid Featherston, eds. Mothering and Ambivalence. London: Routledge, 1997.Dever, Maryanne. “Baby Talk: The Howard Government, Families and the Politics of Difference.” Hecate 31.2 (2005): 45-61Ferrier, Carole. “So, What Is to Be Done about the Family?” Australian Humanities Review (2006): 39-40.Fraser, Liz. The Yummy Mummy Survival Guide. New York: Harper Collins, 2007.Gutting, Gary. Foucault: A Very Short Introduction. New York: Oxford University Press, 2005.Gordon, Josh. “Thou Shalt Not Breed.” The Age, 9 May 2010.Grosz, Elizabeth. Volatile Bodies. St Leonards: Allen and Unwin, 1986.Hoy, David C. Critical Resistance. Cambridge: MIT Press, 2005.Johnson, Anna. The Yummy Mummy Manifesto: Baby, Beauty, Body and Bliss. New York: Ballantine, 2009.Liss, Andrea. Feminist Art and the Maternal. Minneapolis: University of Minnesota Press, 2009.McRobbie, Angela. “Top Girls: Young Women and the Post-Feminist Sexual Contract.” Cultural Studies. 21. 4. (2007): 718-737.---. In the Aftermath of Feminism: Gender, Culture and Social Change. London: Sage. 2008.---. “Reflections on Feminism, Immaterial Labour and the Post-Fordist Regime.” New Formations 70 (Winter 2011): 60-76. 30 July 2012 ‹http://dx.doi.org.dbgw.lis.curtin.edu.au/10.3898/NEWF.70.04.2010›.Miller, Tina. Making Sense of Motherhood: A Narrative Approach. Cambridge: Cambridge University Press. 2005.Milne, Glenn. “Baby Bonus Rethink.” The Courier Mail 11 Nov. 2006. 30 Sep. 2011 ‹http://www.couriermail.com.au/news/national-old/baby-bonus-rethink/story-e6freooo-1111112507517›.O’Connor, Mike. “Baby Bonus Budget Handouts a Luxury We Can Ill Afford.” The Courier Mai. 5 Dec. 2011. 30 Apr. 2012 ‹http://www.couriermail.com.au/news/opinion/handouts-luxury-we-can-ill-afford/story-e6frerdf-1226213654447›.Parker, Roszika. Mother Love/Mother Hate, London: Virago Press, 1995.Rich, Adrienne. “Anger and Tenderness.” In M. Davey, ed. Mother Reader. New York: Seven Stories Press, 2001.Simpson, Kirsty, and Jason Dowling. “Gambling Soars in Child Bonus Week”. The Sunday Age Aug. 2004. 28 Apr. 2012 ‹http://www.couriermail.com.au/news/opinion/handouts-luxury-we-can-ill-afford/story-e6frerdf-1226213654447›.Skeggs, Beverly. Formations of Class and Gender: Becoming Respectable. London: Sage, 1997.Suleiman, Susan. “Writing and Motherhood,” Mother Reader Ed. Moyra Davey. New York: Seven Stories Press, 2001. 113-138Thomson, Rachel, Mary Jane Kehily, Lucy Hadfield, and Sue Sharpe. Making Modern Mothers. Bristol: Policy Press, 2011. 30 July 2012 ‹http://www.policypress.co.uk/display.asp?K=9781847426055&sf1=keyword&st1=motherhood&m=1&dc=16›.Tyler, Imogen. “’Chav Mum, Chav Scum’: Class Disgust in Contemporary Britain.” Feminist Media Studies 8.2. (2008): 17-34. 31 July 2012 http://dx.doi.org/10.1080/14680770701824779›.Walkerdine, Valerie, Helen Lucey, and Melody June. Growing Up Girl: Psychosocial Explorations of Gender and Class. London: Palgrave. 2001. Wilkinson, Tony. Uncertain Surrenders: The Coexistence of Beauty and Menace in the Maternal Bond and Photography. PhD thesis. Perth: Edith Cowan University, 2012. 31 July 2012 ‹http://ro.ecu.edu.au/cgi/viewcontent.cgi?article=1458&context=theses›.
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Hill, Beverley. "Consumer Transformation: Cosmetic Surgery as the Expression of Consumer Freedom or as a Marketing Imperative?" M/C Journal 19, no. 4 (August 31, 2016). http://dx.doi.org/10.5204/mcj.1117.

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Abstract:
IntroductionTransformation, claims McCracken, is the expression of consumer agency and individual freedom in which consumers, as “co-creators of culture,” are empowered to creatively construct new improved selves (xvi). No longer an “extraordinary event for extraordinary creatures,” transformation today is routine and accessible (McCracken xxi). Contemporary consumer culture encourages individuals to enact these transformations by turning to the market to purchase the resources they require to achieve their desired identity (Ellis et al. 179). This market model of transformation embraces the concept of the marketplace exchange where the one party satisfies the needs of the other in a mutually beneficial exchange relationship. For consumers, the market enables transformation through the purchase and consumption of the desired products and services which support identity building.Critics, however, argue that markets have less positive effects. While it is too simplistic to claim that markets manipulate consumers, marketing exchanges constitute an enduring shaping force on individuals and society (Laczniak and Murphy). Markets shape consumer identities by homogenising them and suppressing their self-expressive capabilities (Kozinets 22). As producers become more powerful, “the market is transformed from a consumer-driven mechanism to a sphere where the producers assimilate consumers’ needs to their own through commercial activity” (Sassatelli 76) (my italics). Marketing and promotion have a persuasive influence and their role in the transformation process is a crucial element in understanding the consumer’s impetus to transform. Consumer identity is of course neither fully a “liberatory act” nor “wholly dictated by the market” (Ellis et al. 182), but there is a relationship between consumer autonomy and the dictates of the market which can be explored through focusing on the transformation of identity through the consumption of cosmetic surgery. Cosmetic surgery is an important site of enquiry as a social practice which “merges the attention given to the body by an individual person with the values and priorities of the consumer society” (Martinez Lirola and Chovanec 490). The body, as Kathy Davis highlighted, has long been seen as a commodity which can be endlessly transformed (Davis, Reshaping the Female Body), and the market for cosmetic surgery is at the forefront of this commodification process (Aizura 305). What is new, however, is the increasing marketisation and commercialisation of the cosmetic surgery industry combined with rising consumerism in which surgical transformation can be purchased simply as a “lifestyle choice alongside fashion, fitness and therapy” (Elliott 7). In the cosmetic surgery market, “patients” are consumers. Rather than choosing cosmetic surgery in order to feel whole or normal, contemporary consumers see surgery as a grooming practice which is part of a body maintenance routine (Jones).As the cosmetic surgery market becomes progressively more competitive, it relies more and more on marketing and promotion for its survival. The intense rivalry between providers drives them, in some cases, to aggressive and often unethical promotional practices. In the related field of pharmaceuticals for example, marketers have been charged with explicitly manipulating social understanding of disease in order to increase profits (Brennan, Eagle, and Rice 17). Unlike TV make-over shows whose primary purpose is to entertain, or celebrity culture which influences indirectly through example, cosmetic surgery promotion sets out with intent to persuade consumers to choose surgical transformation. Cosmetic surgery is presented to consumers “through the neoliberal prism of choice,” encouraging women (mostly) to choose surgery as a self-improvement practice in order to “feel good or pamper herself” (Gurrieri, Brace-Govan, and Previte 534). In a promotional culture which valorises external values and ‘the new’ (Fatah 1), the cost, risk, and pain of surgery are downplayed as an increasing array of self-transformative possibilities are presented as consumption choices. This scenario sees the impetus to transform as driven as much by marketing imperatives as by consumers’ free choice. Indeed in mobilising the rhetoric of choice, the “autonomous” consumer, it seems, plays into the hands of the cosmetic surgery industry.This paper explores consumer transformation through cosmetic surgery by focusing on the tension between the rhetoric of consumer autonomy, freedom, and choice and that of the industry’s marketing and promotional practices in the United Kingdom (UK). I argue that while the consumer is an active player, expressing their freedom and agency in choosing self-transformation through surgery, that autonomy is influenced and constrained by the marketing and promotional practices of the industry. I focus on the inherent paradox in the discourse of transformation in consumer culture which advocates individual consumer freedom and creativity yet limits these freedoms to “acceptable” bodily forms constructed as the norm by promotional images of the cosmetic surgery industry. To paraphrase Susan Bordo, those promotions which espouse consumer choice and self-determination simultaneously eradicate individual difference and circumscribe choice (Unbearable Weight 250). Here I explore how ideals of autonomy, freedom, and choice are utilised to support consumer surgical transformation. Drawing on market research, professional publications, blogs and industry webpages used by UK consumers as they search for information, I demonstrate how marketing and promotion adopt these ideals to provide a visual reference and a language for consumer transformation, which has the effect of shaping and limiting consumer freedom and creativity. Consumer Transformation as Expression of Freedom Contemporary consumers need not be content just to admire the appearance of celebrities and film stars, but can actively engage in the creative construction of new improved selves through surgical transformation (McCracken). This transformation is often expressed by consumers as a liberatory act, as is illustrated by the women surveyed for a UK Department of Health report. As one respondent explains, “I think it’s just the fact that they can . . . and I think over the years, women have a battle with their bodies, as they change, different ages, they do, they struggle with trying to accept it over different years and the fact that you can, it’s like ‘wow, so what, it’s a bit of money, let’s just change ourselves’” (UK Department of Health 32). Even young consumers see cosmetic surgery as an easily available transformative option, such as this 16-year-old female research respondent who describes surgery as “Things that you don’t really need but you just feel you want to have them” (UK Department of Health 33). As these women attest, cosmetic surgery is seen as an increasingly normal and everyday practice. By rhetorically constructing the possibility of transformation as an expression of individual consumer empowerment (“wow, so what, it’s a bit of money, let’s just change ourselves”), they distance the practice “from negative associations with vanity” and oppression (Tait 131). This postmodern consumer is no dupe or victim but a “conscious subject who modifies their body as a project of identity” (Gibson 51) and for whom cosmetic surgery transformation is “the route to happiness and personal empowerment” (Tait 119). Surgical transformation is not a way to strive narcissistically after “an elusive beauty ideal” (Heyes 93). Instead, it is expressed as something they choose to do just for themselves—which Bordo calls the “for me” argument (“Braveheart, Babe, and the Contemporary Body”). In an increasingly visual culture, the accessibility and affordability of cosmetic surgery enable consumers, who are already accustomed to digitally editing their photographical images, to “edit” their physical bodies. This is candidly expressed by Singaporean blogger Ang Chiew Ting who writes, "When I learnt how to use Photoshop, the things that I edited about myself, those have now all been done in real life through plastic surgery. Whatever I wanted to change about my face, I have done." Yet, as I illustrate later, the emphasis on transformation as empowerment through exercising choice (“Whatever I wanted to change about my face, I have done"), plays into the hands of the industry as it “reproduces the logic of surgical industries” (Tait 121). In the politics of consumption, driven by neo-liberal ideologies, consumer choice is sovereign (Sassatelli 184), and it is in the ability to exercise choice, choosing surgery and taking responsibility for that choice, that agency and empowerment are expressed (Leve, Rubin, and Pusic). Blogger Stella Lee explains her decision as “I don't want to say I encourage plastic surgery, this is just my personal choice. It is like saying if I dye my hair purple then I want everyone to have purple hair too. It is simply just for me only. If you wish to do so, go ahead. If you're satisfied with what you have, go ahead.” This consumer is a “discerning and knowledgeable consumer” who researches information about potential surgical procedures and practitioners (Gimlin, “Imagining” 58) and embraces the ideology of self-determinism (Heyes). Consumers considering surgery may visit recommended doctors, research doctors online, and peruse beauty magazines (Leve, Rubin, and Pusic). Tatler magazine, for example, publishes an annual Beauty and Cosmetic Surgery Guide which celebrates “the newest, niftiest ways to reclaim your face and your figure” (Tatler nd). In taking responsibility for themselves, the contemporary consumer reflects the neoliberal agenda “that promotes empowerment through consumer choice and responsibility for self-care” (Leve, Rubin, and Pusic 131). Yet, consumer information on the suitability of surgery and alternative providers is often partial. As one research respondent recalled, “I just typed it into Google and then worked through whatever came up; you're trying to go for the names of companies that are a bit more reputable” (UK Department of Health 28). Internet searches most frequently identify promotional information from the surgery providers themselves including customer stories and testimonials, which seem informative in nature but which have persuasive intent to influence choice. Therefore although seemingly exerting agency by undertaking a process of search in order to make an informed choice, that choice is made within a promotional context that the consumer may not be fully aware exists.Consumer Transformation as Marketing ImperativeThe aim of marketing and promotion, as medicine meets consumerism, is to secure clients for cosmetic surgery (Mirivel). As a consequence, the discourse of cosmetic surgery is highly persuasive and commercially motivated, promoting the need for surgery by mobilising the existing ideological link between identity and physical appearance for commercial ends (Martinez Lirola and Chovanec 489). Promotional strategies include drawing attention to possible deficiencies in appearance, creating opportunities for surgery by problematising normal bodily states, promising intangible benefits, and normalising surgery by positioning it within a consumerist vision of success. Consumer transformation can be driven by perceived lack, inadequacy, or deficit, where a part of the body or face does not stand up to scrutiny when compared to media images. Marketing and promotion draw attention to this lack and imply that any deficiency in appearance can be remedied by consumption practices such as the purchase of hair dye, make-up, or, more drastically, cosmetic surgery. As one research respondent considering surgery explains, “I think people want to look their best and media portrays ‘perfect’ looking people or they portray a certain image and then because it’s what you see all the time, it almost feels like if you don't look like that, then it’s wrong” (UK Department of Health 18). The influence of media on the impetus to transform is explored elsewhere (see Wegenstein), so is not addressed further here. However, the insecurity which results from such media images is further exploited by the marketing and promotional strategies adopted by cosmetic surgery providers in an increasingly competitive marketplace. This does not go unnoticed by consumers: as one research respondent noted, “They pick out your insecurities as a tactic for making you purchase stuff . . . it was supposed to be a free consultation but they definitely do pressure you into having stuff” (UK Department of Health 19). In this deficiency model of transformation, the cosmetic surgery consumer is insecure, lacking in power and volition, and convinced of her inadequacy. This is exacerbated by the promotional images of models featured on cosmetic surgery websites against which consumers evaluate their own looks in a process of social comparisons (Markey and Markey 210). This reflects Bernadette Wegenstein’s notion of the cosmetic gaze, a circular process whereby “the act of looking at our bodies and those of others is informed by the techniques, expectations, and strategies of bodily modification” (2). In comparing themselves with the transformed images on surgery websites, consumers are drawn into a process of comparison that tells them how they should look. At the same time as convincing consumers of their inadequacies, providers also tell consumers that they are in control and can act autonomously to transform themselves. For example, a TV advert for The Hospital Group which shows three smiling “transformed” customers claims “If you’re unhappy with your appearance you could change it. If it affects your confidence you could overcome it. If it makes you feel self-conscious, you could take control with cosmetic surgery or dentistry from The Hospital Group” (my italics). In this way marketers marshal the neo-liberal rhetoric of consumer empowerment to encourage the consumption of cosmetic surgery and normalise the practice through the emphasis on choice. Marketing and promotional messages contribute further to these perceived deficits by problematising “normal” bodily conditions resulting from “normal” life experiences such as ageing and pregnancy. Surgeon Ran Rubinstein, for example, draws attention in his blog to thinning lips as an opportunity for lip augmentation: “Lip augmentation might seem like a trend among the younger crowd, but it’s something that people of any age can benefit from getting. As you get older, some areas of your body thin out while some thicken. You might find that you’re gaining weight around your stomach, while your lips and face are getting thin.” Problematising frames a real or perceived physical state as “as a medical problem that requires a medical solution,” subtly implying that cosmetic surgery is “an unavoidable necessity” which is medically justified (Martinez Lirola and Chovanec 503). For example, Jules’s testimonial for facial fillers frames natural, and even positive, features such as smile lines as problematic: “I smile a lot and noticed some smile lines coming through.” Indeed as medicine has historically defined the female body as “deficient and in need of repair,” cosmetic surgery can be legitimately proposed as a solution for “women’s problems with their appearance” (Davis, “A Dubious Equality” 55). Promotional messages emphasise the intrinsic benefits of external transformation, encouraging consumers to opt for surgery in order to align their external appearance with how they feel inside. Much of this discourse calls on consumers’ perceptions of a disparity between how they feel inside and their external body image (Gibson 54). For example, a testimonial from “Carole Anne 69” claims that facial fillers “make me feel like I’m the best version of myself.” (Note that Carole Anne, like all the women providing testimonials for this website, including Carol 50, Jules 38, or Pamela 59, is defined by her looks and by her age.) Although Gimlin’s research suggests that the notions of the “body reflecting the ‘true’ self or re-creating one’s ‘genuine’ appearance” have become less important (“Too Good” 930), they continue to dominate in customer testimonials on surgery websites. For example, Transform breast enlargement client Rebecca exclaims, “I’m still me, but it has completely transformed how I feel about myself on the inside, how I hold and present myself on the outside.” A typical promotional strategy is to emphasise the intangible benefits of cosmetic surgery, such as happiness or confidence. This is encapsulated in a 2011 print advert for Transform Cosmetic Surgery Group which shows a smiling young girl in a bikini holding a placard which reads, “I’ve just had my breasts done, but the biggest change you’ll see is on my face.” In promising happiness or self-confidence, intangible effects which are impossible to measure, marketers avoid the reality of surgery—where a cut is made, what is added or removed, how many stitches are required. Consumers know the world through shopping (Elliott 43), and marketers draw on this behaviour to associate surgery with any other purchase in the life of a successful consumer. Consumers are encouraged to choose from a gallery of looks, to “Browse through our Before and After Gallery for inspiration,” and the purchase is rendered more accessible through the use of discounts, offers, and incentives, which consumers are accustomed to seeing in familiar shopping contexts. Sales intent can be blatant, such as this appeal to disposable income on Realself.com: “Now that your 2015 taxes are (hopefully) filed and behind you, were you fortunate enough to get a refund? If it just so happens that the government will be returning some of your hard-earned cash, what will you be using it for? Electronic gadgets, an island vacation, a shopping spree . . . or plastic surgery?” Providers reduce perceived risk by implying that interventions such as facial fillers are considered normal practice for others, claiming that “Millions of women choose facial fillers, so that they can age exactly the way they want to” and by providing online interactive tools which consumers can use to manipulate facial features to see the potential effect of surgery (This-is-me.com).ConclusionThe aim of this article was to explore the tension between two different views of transformation, one which emphasised consumer autonomy, freedom, and market choice and the other which claims a more restrictive and manipulative influence of the market and its promotional practices. I argue that McCracken’s explanation of transformation as “the expression of consumer agency and individual freedom” (xvi) offers an overly optimistic view of consumer transformation. In the cosmetic surgery market, the expression of consumer autonomy and freedom rests on the discourse of choice. This same discourse is adopted by surgery providers in their persuasive strategies to secure new clients so that the market’s promotional language (e.g. a whole new you) becomes part of the consumer’s understanding of and articulation of cosmetic surgery transformation. I argue that marketing and promotion work to progress consumers along the path to surgery, by giving them reasons to do so. This is achieved by reflecting existing consumer anxieties as deficiencies, by creating new reasons for surgery by problematising normal conditions, by promising intangible benefits, and by normalising the purchase. These promotional practices also regulate and restrict consumers by presenting visual images of transformation which influence how others understand “the perfect you.” The gallery of looks on surgery websites constrains choice by signifying which looks are desirable, and “before and after” rhetoric emphasises the pivotal role of cosmetic surgery in achieving this transformation. ReferencesAizura, Aren. “Where Health and Beauty Meet: Femininity and Racialisation in Thai Cosmetic Surgery Clinics.” Asian Studies Review 33.3 (2009): 303–17.Bordo, Susan. “Braveheart, Babe, and the Contemporary Body.” 3 June 2016 <www.public.iastate.edu/~jwcwolf/Papers/Bordo>.———. Unbearable Weight: Feminism, Western Culture, and the Body. Berkeley: U of California P, 1993.Brennan, Ross, Lynn Eagle, and David Rice. “Medicalization and Marketing.” Journal of Macromarketing 30.1 (2010): 8–22.Davis, Kathy. “‘A Dubious Equality’: Men, Women and Cosmetic Surgery.” Body & Society 8.1 (2002): 49–65.———. Reshaping the Female Body. New York: Routledge, 1995.Elliott, Anthony. Making the Cut: How Cosmetic Surgery is Transforming our Lives. London: Reaktion Books, 2008.Ellis, Nick, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski. Marketing: A Critical Textbook. London: Sage, 2011. Fatah, Fazel. “Should All Advertising of Cosmetic Surgery Be Banned? Yes.” British Medical Journal 345 (7 Nov. 2012).Gibson, Margaret. “Bodies without Histories: Cosmetic Surgery and the Undoing of Time.” Australian Feminist Studies 21.41 (2006): 51–63.Gimlin, Debra. “‘Too Good to Be Real’: The Obviously Augmented Breast in Women’s Narratives of Cosmetic Surgery.” Gender & Society 27.6 (2013): 913–34.———. “Imagining the Other in Cosmetic Surgery.” Body & Society 16.4 (2010): 57–76.Gurrieri, Lauren, Jan Brace-Govan, and Josephine Previte. “Neoliberalism and Managed Health: Fallacies, Facades and Inadvertent Effects.” Journal of Macromarketing 34.4 (2014): 532–38.Heyes, Cressida. Self-Transformations: Foucault, Ethics, and Normalized Bodies. Oxford: Oxford UP, 2007.Jones, Meredith. “Clinics of Oblivion: Makeover Culture and Cosmetic Surgery Tourism.” PORTAL Journal of Multidisciplinary International Studies 8.2 (2011).Kozinets, Robert. “Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man.” Journal of Consumer Research 29 (2002): 20–38. Laczniak, Eugene, and Patrick Murphy. “Normative Perspectives for Ethically and Socially Responsible Marketing.” Journal of Macromarketing 26 (2006): 154–77.Leve, Michelle, Lisa Rubin, and Andrea Pusic. “Cosmetic Surgery and Neoliberalisms: Managing Risk and Responsibility.” Feminism & Psychology 22. 1 (2011): 122–41.Markey, Charlotte, and Patrick Markey. “Emerging Adults’ Responses to a Media Presentation of Idealized Female Beauty: An Examination of Cosmetic Surgery in Reality Television.” Psychology of Popular Media Culture 1.4 (2012): 209–19.Martinez Lirola, Maria, and Jan Chovanec. “The Dream of a Perfect Body Come True: Multimodality in Cosmetic Surgery Advertising.” Discourse & Society 23.5 (2012): 487–507. McCracken, Grant. Transformations: Identity Construction in Contemporary Culture. Bloomington and Indianapolis: Indiana UP, 2008.Mirivel, Julien. “The Physical Examination in Cosmetic Surgery: Communication Strategies to Promote the Desirability of Surgery.” Health Communication 23.2 (2008): 153–70.Sassatelli, Roberta. Consumer Culture: History, Theory and Politics. London: Sage, 2007.Tait, Sue. “Television and the Domestication of Cosmetic Surgery.” Feminist Media Studies 7.2 (2007): 119–35. Tatler Magazine. “Beauty & Cosmetic Surgery Guide 2016.” Tatler 2016. 3 June 2016 <http://www.tatler.com/guides/beauty--cosmetic-surgery-guide/2016>.UK Department of Health Research. “Regulation of Cosmetic Interventions: Research among the General Public and Practitioners.” 28 Mar. 2013. Version 3. 22 Apr. 2016 <https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/192029/Regulation_of_Cosmetic_Interventions_Research_Report.pdf>.Wegenstein, Bernadette. The Cosmetic Gaze: Body Modification and the Construction of Beauty. 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Gantley, Michael J., and James P. Carney. "Grave Matters: Mediating Corporeal Objects and Subjects through Mortuary Practices." M/C Journal 19, no. 1 (April 6, 2016). http://dx.doi.org/10.5204/mcj.1058.

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Abstract:
IntroductionThe common origin of the adjective “corporeal” and the noun “corpse” in the Latin root corpus points to the value of mortuary practices for investigating how the human body is objectified. In post-mortem rituals, the body—formerly the manipulator of objects—becomes itself the object that is manipulated. Thus, these funerary rituals provide a type of double reflexivity, where the object and subject of manipulation can be used to reciprocally illuminate one another. To this extent, any consideration of corporeality can only benefit from a discussion of how the body is objectified through mortuary practices. This paper offers just such a discussion with respect to a selection of two contrasting mortuary practices, in the context of the prehistoric past and the Classical Era respectively. At the most general level, we are motivated by the same intellectual impulse that has stimulated expositions on corporeality, materiality, and incarnation in areas like phenomenology (Merleau-Ponty 77–234), Marxism (Adorno 112–119), gender studies (Grosz vii–xvi), history (Laqueur 193–244), and theology (Henry 33–53). That is to say, our goal is to show that the body, far from being a transparent frame through which we encounter the world, is in fact a locus where historical, social, cultural, and psychological forces intersect. On this view, “the body vanishes as a biological entity and becomes an infinitely malleable and highly unstable culturally constructed product” (Shilling 78). However, for all that the cited paradigms offer culturally situated appreciations of corporeality; our particular intellectual framework will be provided by cognitive science. Two reasons impel us towards this methodological choice.In the first instance, the study of ritual has, after several decades of stagnation, been rewarded—even revolutionised—by the application of insights from the new sciences of the mind (Whitehouse 1–12; McCauley and Lawson 1–37). Thus, there are good reasons to think that ritual treatments of the body will refract historical and social forces through empirically attested tendencies in human cognition. In the present connection, this means that knowledge of these tendencies will reward any attempt to theorise the objectification of the body in mortuary rituals.In the second instance, because beliefs concerning the afterlife can never be definitively judged to be true or false, they give free expression to tendencies in cognition that are otherwise constrained by the need to reflect external realities accurately. To this extent, they grant direct access to the intuitive ideas and biases that shape how we think about the world. Already, this idea has been exploited to good effect in areas like the cognitive anthropology of religion, which explores how counterfactual beings like ghosts, spirits, and gods conform to (and deviate from) pre-reflective cognitive patterns (Atran 83–112; Barrett and Keil 219–224; Barrett and Reed 252–255; Boyer 876–886). Necessarily, this implies that targeting post-mortem treatments of the body will offer unmediated access to some of the conceptual schemes that inform thinking about human corporeality.At a more detailed level, the specific methodology we propose to use will be provided by conceptual blending theory—a framework developed by Gilles Fauconnier, Mark Turner, and others to describe how structures from different areas of experience are creatively blended to form a new conceptual frame. In this system, a generic space provides the ground for coordinating two or more input spaces into a blended space that synthesises them into a single output. Here this would entail using natural or technological processes to structure mortuary practices in a way that satisfies various psychological needs.Take, for instance, W.B. Yeats’s famous claim that “Too long a sacrifice / Can make a stone of the heart” (“Easter 1916” in Yeats 57-8). Here, the poet exploits a generic space—that of everyday objects and the effort involved in manipulating them—to coordinate an organic input from that taxonomy (the heart) with an inorganic input (a stone) to create the blended idea that too energetic a pursuit of an abstract ideal turns a person into an unfeeling object (the heart-as-stone). Although this particular example corresponds to a familiar rhetorical figure (the metaphor), the value of conceptual blending theory is that it cuts across distinctions of genre, media, language, and discourse level to provide a versatile framework for expressing how one area of human experience is related to another.As indicated, we will exploit this versatility to investigate two ways of objectifying the body through the examination of two contrasting mortuary practices—cremation and inhumation—against different cultural horizons. The first of these is the conceptualisation of the body as an object of a technical process, where the post-mortem cremation of the corpse is analogically correlated with the metallurgical refining of ore into base metal. Our area of focus here will be Bronze Age cremation practices. The second conceptual scheme we will investigate focuses on treatments of the body as a vegetable object; here, the relevant analogy likens the inhumation of the corpse to the planting of a seed in the soil from which future growth will come. This discussion will centre on the Classical Era. Burning: The Body as Manufactured ObjectThe Early and Middle Bronze Age in Western Europe (2500-1200 BCE) represented a period of change in funerary practices relative to the preceding Neolithic, exemplified by a move away from the use of Megalithic monuments, a proliferation of grave goods, and an increase in the use of cremation (Barrett 38-9; Cooney and Grogan 105-121; Brück, Material Metaphors 308; Waddell, Bronze Age 141-149). Moreover, the Western European Bronze Age is characterised by a shift away from communal burial towards single interment (Barrett 32; Bradley 158-168). Equally, the Bronze Age in Western Europe provides us with evidence of an increased use of cist and pit cremation burials concentrated in low-lying areas (Woodman 254; Waddell, Prehistoric 16; Cooney and Grogan 105-121; Bettencourt 103). This greater preference for lower-lying location appears to reflect a distinctive change in comparison to the distribution patterns of the Neolithic burials; these are often located on prominent, visible aspects of a landscape (Cooney and Grogan 53-61). These new Bronze Age burial practices appear to reflect a distancing in relation to the territories of the “old ancestors” typified by Megalithic monuments (Bettencourt 101-103). Crucially, the Bronze Age archaeological record provides us with evidence that indicates that cremation was becoming the dominant form of deposition of human remains throughout Central and Western Europe (Sørensen and Rebay 59-60).The activities associated with Bronze Age cremations such as the burning of the body and the fragmentation of the remains have often been considered as corporeal equivalents (or expressions) of the activities involved in metal (bronze) production (Brück, Death 84-86; Sørensen and Rebay 60–1; Rebay-Salisbury, Cremations 66-67). There are unequivocal similarities between the practices of cremation and contemporary bronze production technologies—particularly as both processes involve the transformation of material through the application of fire at temperatures between 700 ºC to 1000 ºC (Musgrove 272-276; Walker et al. 132; de Becdelievre et al. 222-223).We assert that the technologies that define the European Bronze Age—those involved in alloying copper and tin to produce bronze—offered a new conceptual frame that enabled the body to be objectified in new ways. The fundamental idea explored here is that the displacement of inhumation by cremation in the European Bronze Age was motivated by a cognitive shift, where new smelting technologies provided novel conceptual metaphors for thinking about age-old problems concerning human mortality and post-mortem survival. The increased use of cremation in the European Bronze Age contrasts with the archaeological record of the Near Eastern—where, despite the earlier emergence of metallurgy (3300–3000 BCE), we do not see a notable proliferation in the use of cremation in this region. Thus, mortuary practices (i.e. cremation) provide us with an insight into how Western European Bronze Age cultures mediated the body through changes in technological objects and processes.In the terminology of conceptual blending, the generic space in question centres on the technical manipulation of the material world. The first input space is associated with the anxiety attending mortality—specifically, the cessation of personal identity and the extinction of interpersonal relationships. The second input space represents the technical knowledge associated with bronze production; in particular, the extraction of ore from source material and its mixing with other metals to form an alloy. The blended space coordinates these inputs to objectify the human body as an object that is ritually transformed into a new but more durable substance via the cremation process. In this contention we use the archaeological record to draw a conceptual parallel between the emergence of bronze production technology—centring on transition of naturally occurring material to a new subsistence (bronze)—and the transitional nature of the cremation process.In this theoretical framework, treating the body as a mixture of substances that can be reduced to its constituents and transformed through technologies of cremation enabled Western European Bronze Age society to intervene in the natural process of putrefaction and transform the organic matter into something more permanent. This transformative aspect of the cremation is seen in the evidence we have for secondary burial practices involving the curation and circulation of cremated bones of deceased members of a group (Brück, Death 87-93). This evidence allows us to assert that cremated human remains and objects were considered products of the same transformation into a more permanent state via burning, fragmentation, dispersal, and curation. Sofaer (62-69) states that the living body is regarded as a person, but as soon as the transition to death is made, the body becomes an object; this is an “ontological shift in the perception of the body that assumes a sudden change in its qualities” (62).Moreover, some authors have proposed that the exchange of fragmented human remains was central to mortuary practices and was central in establishing and maintaining social relations (Brück, Death 76-88). It is suggested that in the Early Bronze Age the perceptions of the human body mirrored the perceptions of objects associated with the arrival of the new bronze technology (Brück, Death 88-92). This idea is more pronounced if we consider the emergence of bronze technology as the beginning of a period of capital intensification of natural resources. Through this connection, the Bronze Age can be regarded as the point at which a particular natural resource—in this case, copper—went through myriad intensive manufacturing stages, which are still present today (intensive extraction, production/manufacturing, and distribution). Unlike stone tool production, bronze production had the addition of fire as the explicit method of transformation (Brück, Death 88-92). Thus, such views maintain that the transition achieved by cremation—i.e. reducing the human remains to objects or tokens that could be exchanged and curated relatively soon after the death of the individual—is equivalent to the framework of commodification connected with bronze production.A sample of cremated remains from Castlehyde in County Cork, Ireland, provides us with an example of a Bronze Age cremation burial in a Western European context (McCarthy). This is chosen because it is a typical example of a Bronze Age cremation burial in the context of Western Europe; also, one of the authors (MG) has first-hand experience in the analysis of its associated remains. The Castlehyde cremation burial consisted of a rectangular, stone-lined cist (McCarthy). The cist contained cremated, calcined human remains, with the fragments generally ranging from a greyish white to white in colour; this indicates that the bones were subject to a temperature range of 700-900ºC. The organic content of bone was destroyed during the cremation process, leaving only the inorganic matrix (brittle bone which is, often, described as metallic in consistency—e.g. Gejvall 470-475). There is evidence that remains may have been circulated in a manner akin to valuable metal objects. First of all, the absence of long bones indicates that there may have been a practice of removing salient remains as curatable records of ancestral ties. Secondly, remains show traces of metal staining from objects that are no longer extant, which suggests that graves were subject to secondary burial practices involving the removal of metal objects and/or human bone. To this extent, we can discern that human remains were being processed, curated, and circulated in a similar manner to metal objects.Thus, there are remarkable similarities between the treatment of the human body in cremation and bronze metal production technologies in the European Bronze Age. On the one hand, the parallel between smelting and cremation allowed death to be understood as a process of transformation in which the individual was removed from processes of organic decay. On the other hand, the circulation of the transformed remains conferred a type of post-mortem survival on the deceased. In this way, cremation practices may have enabled Bronze Age society to symbolically overcome the existential anxiety concerning the loss of personhood and the breaking of human relationships through death. In relation to the former point, the resurgence of cremation in nineteenth century Europe provides us with an example of how the disposal of a human body can be contextualised in relation to socio-technological advancements. The (re)emergence of cremation in this period reflects the post-Enlightenment shift from an understanding of the world through religious beliefs to the use of rational, scientific approaches to examine the natural world, including the human body (and death). The controlled use of fire in the cremation process, as well as the architecture of crematories, reflected the industrial context of the period (Rebay-Salisbury, Inhumation 16).With respect to the circulation of cremated remains, Smith suggests that Early Medieval Christian relics of individual bones or bone fragments reflect a reconceptualised continuation of pre-Christian practices (beginning in Christian areas of the Roman Empire). In this context, it is claimed, firstly, that the curation of bone relics and the use of mobile bone relics of important, saintly individuals provided an embodied connection between the sacred sphere and the earthly world; and secondly, that the use of individual bones or fragments of bone made the Christian message something portable, which could be used to reinforce individual or collective adherence to Christianity (Smith 143-167). Using the example of the Christian bone relics, we can thus propose that the curation and circulation of Bronze Age cremated material may have served a role similar to tools for focusing religiously oriented cognition. Burying: The Body as a Vegetable ObjectGiven that the designation “the Classical Era” nominates the entirety of the Graeco-Roman world (including the Near East and North Africa) from about 800 BCE to 600 CE, there were obviously no mortuary practices common to all cultures. Nevertheless, in both classical Greece and Rome, we have examples of periods when either cremation or inhumation was the principal funerary custom (Rebay-Salisbury, Inhumation 19-21).For instance, the ancient Homeric texts inform us that the ancient Greeks believed that “the spirit of the departed was sentient and still in the world of the living as long as the flesh was in existence […] and would rather have the body devoured by purifying fire than by dogs or worms” (Mylonas 484). However, the primary sources and archaeological record indicate that cremation practices declined in Athens circa 400 BCE (Rebay-Salisbury, Inhumation 20). With respect to the Roman Empire, scholarly opinion argues that inhumation was the dominant funerary rite in the eastern part of the Empire (Rebay-Salisbury, Inhumation 17-21; Morris 52). Complementing this, the archaeological and historical record indicates that inhumation became the primary rite throughout the Roman Empire in the first century CE. Inhumation was considered to be an essential rite in the context of an emerging belief that a peaceful afterlife was reflected by a peaceful burial in which bodily integrity was maintained (Rebay-Salisbury, Inhumation 19-21; Morris 52; Toynbee 41). The question that this poses is how these beliefs were framed in the broader discourses of Classical culture.In this regard, our claim is that the growth in inhumation was driven (at least in part) by the spread of a conceptual scheme, implicit in Greek fertility myths that objectify the body as a seed. The conceptual logic here is that the post-mortem continuation of personal identity is (symbolically) achieved by objectifying the body as a vegetable object that will re-grow from its own physical remains. Although the dominant metaphor here is vegetable, there is no doubt that the motivating concern of this mythological fabulation is human mortality. As Jon Davies notes, “the myths of Hades, Persephone and Demeter, of Orpheus and Eurydice, of Adonis and Aphrodite, of Selene and Endymion, of Herakles and Dionysus, are myths of death and rebirth, of journeys into and out of the underworld, of transactions and transformations between gods and humans” (128). Thus, such myths reveal important patterns in how the post-mortem fate of the body was conceptualised.In the terminology of mental mapping, the generic space relevant to inhumation contains knowledge pertaining to folk biology—specifically, pre-theoretical ideas concerning regeneration, survival, and mortality. The first input space attaches to human mortality; it departs from the anxiety associated with the seeming cessation of personal identity and dissolution of kin relationships subsequent to death. The second input space is the subset of knowledge concerning vegetable life, and how the immersion of seeds in the soil produces a new generation of plants with the passage of time. The blended space combines the two input spaces by way of the funerary script, which involves depositing the body in the soil with a view to securing its eventual rebirth by analogy with the sprouting of a planted seed.As indicated, the most important illustration of this conceptual pattern can be found in the fertility myths of ancient Greece. The Homeric Hymns, in particular, provide a number of narratives that trace out correspondences between vegetation cycles, human mortality, and inhumation, which inform ritual practice (Frazer 223–404; Carney 355–65; Sowa 121–44). The Homeric Hymn to Demeter, for instance, charts how Persephone is abducted by Hades, god of the dead, and taken to his underground kingdom. While searching for her missing daughter, Demeter, goddess of fertility, neglects the earth, causing widespread devastation. Matters are resolved when Zeus intervenes to restore Persephone to Demeter. However, having ingested part of Hades’s kingdom (a pomegranate seed), Persephone is obliged to spend half the year below ground with her captor and the other half above ground with her mother.The objectification of Persephone as both a seed and a corpse in this narrative is clearly signalled by her seasonal inhumation in Hades’ chthonic realm, which is at once both the soil and the grave. And, just as the planting of seeds in autumn ensures rebirth in spring, Persephone’s seasonal passage from the Kingdom of the Dead nominates the individual human life as just one season in an endless cycle of death and rebirth. A further signifying element is added by the ingestion of the pomegranate seed. This is evocative of her being inseminated by Hades; thus, the coordination of vegetation cycles with life and death is correlated with secondary transition—that from childhood to adulthood (Kerényi 119–183).In the examples given, we can see how the Homeric Hymn objectifies both the mortal and sexual destiny of the body in terms of thresholds derived from the vegetable world. Moreover, this mapping is not merely an intellectual exercise. Its emotional and social appeal is visible in the fact that the Eleusinian mysteries—which offered the ritual homologue to the Homeric Hymn to Demeter—persisted from the Mycenaean period to 396 CE, one of the longest recorded durations for any ritual (Ferguson 254–9; Cosmopoulos 1–24). In sum, then, classical myth provided a precedent for treating the body as a vegetable object—most often, a seed—that would, in turn, have driven the move towards inhumation as an important mortuary practice. The result is to create a ritual form that makes key aspects of human experience intelligible by connecting them with cyclical processes like the seasons of the year, the harvesting of crops, and the intergenerational oscillation between the roles of parent and child. Indeed, this pattern remains visible in the germination metaphors and burial practices of contemporary religions such as Christianity, which draw heavily on the symbolism associated with mystery cults like that at Eleusis (Nock 177–213).ConclusionWe acknowledge that our examples offer a limited reflection of the ethnographic and archaeological data, and that they need to be expanded to a much greater degree if they are to be more than merely suggestive. Nevertheless, suggestiveness has its value, too, and we submit that the speculations explored here may well offer a useful starting point for a larger survey. In particular, they showcase how a recurring existential anxiety concerning death—involving the fear of loss of personal identity and kinship relations—is addressed by different ways of objectifying the body. Given that the body is not reducible to the objects with which it is identified, these objectifications can never be entirely successful in negotiating the boundary between life and death. In the words of Jon Davies, “there is simply no let-up in the efforts by human beings to transcend this boundary, no matter how poignantly each failure seemed to reinforce it” (128). For this reason, we can expect that the record will be replete with conceptual and cognitive schemes that mediate the experience of death.At a more general level, it should also be clear that our understanding of human corporeality is rewarded by the study of mortuary practices. No less than having a body is coextensive with being human, so too is dying, with the consequence that investigating the intersection of both areas is likely to reveal insights into issues of universal cultural concern. For this reason, we advocate the study of mortuary practices as an evolving record of how various cultures understand human corporeality by way of external objects.ReferencesAdorno, Theodor W. Metaphysics: Concept and Problems. Trans. Rolf Tiedemann. Stanford: Stanford UP, 2002.Atran, Scott. In Gods We Trust: The Evolutionary Landscape of Religion. Oxford: Oxford UP, 2002.Barrett, John C. “The Living, the Dead and the Ancestors: Neolithic and Bronze Age Mortuary Practices.” The Archaeology of Context in the Neolithic and Bronze Age: Recent Trends. Eds. John. C. Barrett and Ian. A. Kinnes. 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Susan Emanuel. Stanford: Stanford UP, 2003.Kerényi, Karl. “Kore.” The Science of Mythology. Trans. Richard F.C. Hull. London: Routledge, 1985. 119–183.Laqueur, Thomas. Making Sex: Body and Gender from the Greeks to Freud. Cambridge MA: Harvard UP, 1990.McCarthy, Margaret. “2003:0195 - Castlehyde, Co. Cork.” Excavations.ie. The Department of Arts, Heritage and the Gaeltacht, 4 July 2003. 12 Jan. 2016 <http://www.excavations.ie/report/2003/Cork/0009503/>.McCauley, Robert N., and E. Thomas Lawson. Bringing Ritual to Mind: Psychological Foundations of Cultural Forms. Cambridge: Cambridge UP, 2002.Merleau-Ponty, Maurice. Phenomenology of Perception. Trans: Colin Smith. London: Routledge, 2002.Morris, Ian. Death Ritual and Social Structure in Classical Antiquity. Cambridge: Cambridge UP, 1992.Musgrove, Jonathan. “Dust and Damn'd Oblivion: A Study of Cremation in Ancient Greece.” The Annual of the British School at Athens 85 (1990), 271-299.Mylonas, George. “Burial Customs.” A Companion to Homer. Eds. Alan Wace and Frank. H. Stubbings. London: Macmillan, 1962. 478-488.Nock, Arthur. D. “Hellenistic Mysteries and Christian Sacraments.” Mnemosyne 1 (1952): 177–213.Rebay-Salisbury, Katherina. "Cremations: Fragmented Bodies in the Bronze and Iron Ages." Body Parts and Bodies Whole: Changing Relations and Meanings. Eds. Katherina Rebay-Salisbury, Marie. L. S. Sørensen, and Jessica Hughes. Oxford: Oxbow, 2010. 64-71.———. “Inhumation and Cremation: How Burial Practices Are Linked to Beliefs.” Embodied Knowledge: Historical Perspectives on Technology and Belief. Eds Marie. L.S. Sørensen and Katherina Rebay-Salisbury. Oxford: Oxbow, 2012. 15-26.Shilling, Chris. The Body and Social Theory. Nottingham: SAGE, 2012.Smith, Julia M.H. “Portable Christianity: Relics in the Medieval West (c.700–1200).” Proceedings of the British Academy 181 (2012): 143–167.Sofaer, Joanna R. The Body as Material Culture: A Theoretical Osteoarchaeology. Cambridge: Cambridge UP, 2006.Sørensen, Marie L.S., and Katharina Rebay-Salisbury. “From Substantial Bodies to the Substance of Bodies: Analysis of the Transition from Inhumation to Cremation during the Middle Bronze Age in Europe.” Past Bodies: Body-Centered Research in Archaeology. Eds. Dušan Broić and John Robb. Oxford: Oxbow Books, 2008. 59–68.Sowa, Cora Angier. Traditional Themes and the Homeric Hymns. Wauconda, IL: Bolchazy-Carducci Publishers, 1984.Toynbee, Jocelyn M.C. Death and Burial in the Roman World. London: Thames and Hudson, 1971.Waddell, John. The Bronze Age Burials of Ireland. Galway: Galway UP, 1990.———. The Prehistoric Archaeology of Ireland. Galway: Galway UP, 2005.Walker, Philip L., Kevin W.P. Miller, and Rebecca Richman. “Time, Temperature, and Oxygen Availability: An Experimental Study of the Effects of Environmental Conditions on the Colour and Organic Content of Cremated Bone.” The Analysis of Burned Human Remains. Eds. Christopher W. Schmidt and Steven A. Symes. London: Academic Press, 2008. 129–135.Whitehouse, Harvey. Arguments and Icons: Divergent Modes of Religiosity. Oxford: Oxford UP, 2000.Woodman Peter. “Prehistoric Settlements and Environment.” The Quaternary History of Ireland. Eds. Kevin J. Edwards and William P. Warren. London: Academic Press, 1985. 251-278.Yeats, William Butler. “Easter 1916.” W.B. Yeats: The Major Works. Ed. Edward Larrissey. Oxford: Oxford UP, 1997. 85–87.
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Ellis, Katie. "Complicating a Rudimentary List of Characteristics: Communicating Disability with Down Syndrome Dolls." M/C Journal 15, no. 5 (October 12, 2012). http://dx.doi.org/10.5204/mcj.544.

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Apparently some people upon coming across [Down Syndrome dolls] were offended. […] Still, it’s curious, and telling, what gives offense. Was it the shock of seeing a doll not modeled on the normative form that caused such offense? Or the assumption that any representation of Down Syndrome must naturally intend ridicule? Either way, it would seem that we might benefit from an examination of such reactions—especially as they relate to instances of the idealisation of the human form that dolls […] represent. (Faulkner) IntroductionWhen Joanne Faulkner describes public criticism of dolls designed to look like they have Down Syndrome, she draws attention to the need for an examination of the way discourses of disability are communicated. She calls, in particular, for an interrogation of people’s reactions to the disruption of the idealised human form that most dolls adopt. The case of Down Syndrome dolls is fascinating, yet critical discussion of these dolls from a disability or cultural studies perspective is conspicuously lacking. To address this lack, this paper draws upon theories of the cultural construction of disability, beauty, and normalcy (Garland-Thompson, Kumari Campbell, Wendell), to explore the way ideas about disability are communicated and circulated. The dominant discourse of disability is medical, where people are diagnosed or identified as disabled if they meet certain criteria, or lists of physical impairments. These lists have a tendency to subsume the disparate qualities of disability (Garland-Thompson) and remove people considered disabled from the social and cultural world in which they live (Snyder and Mitchell 377). While Down Syndrome dolls, produced by Downi Creations and Helga’s European Speciality Toys (HEST) in the US and Europe respectively, are reflective of such lists, they also perform the cultural function of increasing the visibility of disability in society. In addition, the companies distributing these dolls state that they are striving for greater inclusion of people with Down Syndrome (Collins, Parks). However, the effect of the dominance of medicalised discourses of disability can be seen in the public reaction to these dolls. This paper seeks also to bring an interrogation of disability into dialogue with a critical analysis of the discursive function of lists.The paper begins with a consideration of lists as they have been used to define disability and organise knowledge within medicine, and the impact this has had on the position of disability within society. In order to differentiate itself from medical discourses, the emerging social model also relied on lists during the 1980s and 1990s. However, these lists also decontextualised disability by ignoring certain factors for political advantage. The social model, like medicine, tended to ignore the diversity of humanity it was apparently arguing for (Snyder and Mitchell 377). The focus then shifts to the image of Down Syndrome dolls and the ensuing negative interpretation of them focusing, in particular, on reader comments following a Mail Online (Fisher) article. Although the dolls were debated across the blogosphere on a number of disability, special needs parenting, and Down Syndrome specific blogs, people commenting on The Mail Online—a UK based conservative tabloid newspaper—offer useful insights into communication and meaning making around disability. People establish meanings about disability through communication (Hedlund 766). While cultural responses to disability are influenced by a number of paradigms of interpretation such as superstition, religion, and fear, this paper is concerned with the rejection of bodies that do not ascribe to cultural standards of beauty and seeks to explore this paradigm alongside and within the use of lists by the various models of disability. This paper interrogates the use of lists in the way meanings about disability are communicated through the medical diagnostic list, the Down Syndrome dolls, and reactions to them. Each list reduces the disparate qualities and experiences of disability, yet as a cultural artefact, these dolls go some way towards recognising the social and cultural world that medicalised discourses of disability ignore. Drawing on the use of lists within different frameworks of disability, this paper contrasts the individual, or medical, model of disability (that being disabled is a personal problem) with the social model (that exclusion due to disability is social oppression). Secondly, the paper compares the characteristics of Down Syndrome dolls with actual characteristics of Down Syndrome to conclude that these features aim to be a celebrated, not stigmatised, aspect of the doll. By reasserting alternative notions of the body, the dolls point towards a more diverse society where disability can be understood in relation to social oppression. However, these aims of celebration have not automatically translated to a more diverse understanding. This paper aims to complicate perceptions of disability beyond a rudimentary list of characteristics through a consideration of the negative public response to these dolls. These responses are an example of the cultural subjugation of disability.Lists and the Creation of Normative Cultural ValuesFor Robert Belknap, lists are the dominant way of “organizing data relevant to human functioning” (8). While lists are used in a number of ways and for a variety of purposes, Belknap divides lists into two categories—the practical and the literary. Practical lists store meanings, while literary lists create them (89). Belknap’s recognition of the importance of meaning making is particularly relevant to a cultural interrogation of disability. As Mitchell and Snyder comment:Disability’s representational “fate” is not so much dependant upon a tradition of negative portrayals as it is tethered to inciting the act of meaning-making itself. (6)Disability unites disparate groups of people whose only commonality is that they are considered “abnormal” (Garland-Thompson). Ableism—the beliefs, processes, and practices which produce the ideal body—is a cultural project in which normative values are created in an attempt to neutralise the fact that all bodies are out of control (Kumari Campbell). Medical models use diagnostic lists and criteria to remove bodies from their social and cultural context and enforce an unequal power dynamic (Snyder and Mitchell 377).By comparison, the social model of disability shifts the emphasis to situate disability in social and cultural practices (Goggin and Newell 36). Lists have also been integral to the formation of the social model of disability as theorists established binary oppositions between medical and social understandings of disability (Oliver 22). While these lists have no “essential meaning,” through discourse they shape human experience (Liggett). Lists bring disparate items together to structure meaning and organisation. According to Hedlund, insights into the experience of disability—which is neither wholly medical nor wholly social—can be found in the language we use to communicate ideas about disability (766). For example, while the recent production of children’s dolls designed to reflect a list of the physical features of Down Syndrome (Table 2) may have no inherent meaning, negative public reception reveals recognisable modes of understanding disability. Down Syndrome dolls are in stark contrast to dolls popularly available which assume a normative representation. For Blair and Shalmon (15), popular children’s toys communicate cultural standards of beauty. Naomi Wolf describes beauty as a socially constructed normative value used to disempower women in particular. The idealisation of the human form is an aspect of children’s toys that has been criticised for perpetuating a narrow conception of beauty (Levy 189). Disability is likewise subject to social construction and is part of a collective social reality beyond diagnostic lists (Hedlund 766).Organising Knowledge: The Social vs. Medical Model of DisabilityDisability has long been moored in medical cultures and institutions which emphasise a sterile ideal of the body based on a diagnosis of biological difference as deviance. For example, in 1866, John Langdon Down sought to provide a diagnostic classification system for people with, what would later come to be called (after him), Down Syndrome. He focused on physical features:The hair is […] of a brownish colour, straight and scanty. The face is flat and broad, and destitute of prominence. The cheeks are roundish, and extended laterally. The eyes are obliquely placed, and the internal canthi more than normally distant from one another. The palpebral fissure is very narrow. The forehead is wrinkled transversely from the constant assistance which the levatores palpebrarum derive from the occipito-frontalis muscle in the opening of the eyes. The lips are large and thick with transverse fissures. The tongue is long, thick, and is much roughened. The nose is small. The skin has a slight dirty yellowish tinge, and is deficient in elasticity, giving the appearance of being too large for the body. (Down)These features form what Belknap would describe as a “pragmatic” list (12). For Belknap, scientific classification, such as the description Langdon Down offers above, introduces precision and validation to the use of lists (167). The overt principle linking these disparate characteristics together is the normative body from which these features deviate. Medicalised discourses, such as Down’s list, have been linked with the institutionalisation of people with this condition and their exclusion from the broader community (Hickey-Moody 23). Such emphasis on criteria to proffer diagnosis removes and decontextualises bodies from the world in which they live (Snyder and Mitchell 370). This world may in fact be the disabling factor, rather than the person’s body. The social model emerged in direct opposition to medicalised definitions of disability as a number of activists with disabilities in the United Kingdom formed The Union of Physically Impaired Against Segregation (UPIAS) and concluded that people with disability are disabled not by their bodies but by a world structured to exclude their bodies (Finkelstein 13). By separating disability (socially created) from impairment (the body), disability is understood as society’s unwillingness to accommodate the needs of people with impairments. The British academic and disability activist Michael Oliver was central to the establishment of the social model of disability. Following the activities of the UPIAS, Oliver (re)defined disability as a “form of social oppression,” and created two lists (reproduced below) to distinguish between the social and individual (or medical) models of disability. By utilising the list form in this way, Oliver both provided a repository of information regarding the social model of disability and contextualised it in direct opposition to what he describes as the individual model. These lists present the social model as a coherent discipline, in an easy to understand format. As Belknap argues, the suggestion of order is a major tool of the list (98). Oliver’s list suggests a clear order to the emerging social model of disability—disability is a problem with society, not an individual. However, this list was problematic because it appeared to disregard impairment within the experience of disability. As the “impersonal became political” (Snyder and Mitchell 377), impairment became the unacknowledged ambiguity in the binary opposition the social model was attempting to create (Shakespeare 35). Nevertheless, Oliver’s lists successfully enforced a desired order to the social model of disability. The individual modelThe social modelPersonal tragedy theorySocial oppression theoryPersonal problemSocial problemIndividual treatmentSocial actionMedicalisationSelf helpProfessional dominanceIndividual and collective responsibilityExpertiseExperienceAdjustmentAffirmationIndividual identityCollective identityPrejudiceDiscriminationAttitudesBehaviourCareRightsControlChoicePolicyPoliticsIndividual adaptation Social changeTable 1 The Individual v Social Model of Disability (Oliver)The social model then went through a period of “lists,” especially when discussing media and culture. Positive versus negative portrayals of disability were identified and scholars listed strategies for the appropriate representation of disability (Barnes, Barnes Mercer and Shakespeare). The representations of impairment or the physical markers of disability were discouraged as the discipline concerned itself with establishing disability as a political struggle against a disabling social world. Oliver’s lists arrange certain “facts” about disability. Disability is framed as a social phenomenon where certain aspects are emphasised and others left out. While Oliver explains that these lists were intended to represent extreme ends of a continuum to illustrate the distinction between disability and impairment (33), these are not mutually exclusive categories (Shakespeare 35). Disability is not simply a list of physical features, nor is it a clear distinction between individual/medical and social models. By utilising lists, the social model reacts to and attempts to move beyond the particular ordering provided by the medical model, but remains tied to a system of classification that imposes order on human functioning. Critical analysis of the representation of disability must re-engage the body by moving beyond binaries and pragmatic lists. While lists organise data central to human functioning, systems of meaning shape the organisation of human experience. Down Syndrome dolls, explored in the next section, complicate the distinction between the medical and social models.Down Syndrome DollsThese dolls are based on composites of a number of children with Down Syndrome (Hareyan). Helga Parks, CEO of HEST, describes the dolls as a realistic representation of nine physical features of Down Syndrome. Likewise, Donna Moore of Downi Creations employed a designer to oversee the production of the dolls which boast 13 features of Down Syndrome (Velasquez). These features are listed in the table below. HEST Down Syndrome Dolls Downi CreationsSmall ears set low on head with a fold at the topSmall ears with a fold at the topEars set low on the headSmall mouthSmall mouthProtruding tongueSlightly protruding tongueShortened fingers Shortened fingersPinkie finger curves inwardAlmond shaped eyesAlmond-shaped eyesHorizontal crease in palm of handHorizontal crease in palm of handGap between first and second toeA gap between the first and second toesShortened toesFlattened back of headFlattened back of headFlattened bridge across nose Flattened bridge across noseOptional: An incision in the chest to indicate open-heart surgery Table 2: Down Syndrome Dolls (Parks, Velasquez) Achieving the physical features of Down Syndrome is significant because Parks and Moore wanted children with the condition to recognise themselves:When a child with Down’s syndrome [sic.] picks up a regular doll, he doesn’t see himself, he sees the world’s perception of “perfect.” Our society is so focused on bodily perfection. (Cresswell)Despite these motivations, studies show that children with Down Syndrome prefer to play with “typical dolls” that do not reflect the physical characteristics of Down Syndrome (Cafferty 49). According to Cafferty, it is possible that children prefer typical dolls because they are “more attractive” (49). Similar studies of diverse groups of children have shown that children prefer to play with dolls they perceive as fitting into social concepts of beauty (Abbasi). Deeply embedded cultural notions of beauty—which exclude disability (see Morris)—are communicated from childhood (Blair & Shalmon 15). Notions of bodily perfection dominate children’s toys and Western culture in general as Cresswell comments above. Many bodies, not just those deemed “disabled,” do not conform to these cultural standards. Cultural ideals of beauty and an idealisation of the human body according to increasingly narrow parameters are becoming conflated with conceptions of normality (Wendell 86). Recognition of disability as subject to cultural rejection allows us to see “beauty and normalcy [as] a series of practices and positions [taken] in order to avoid the stigmatization of ugliness and abnormality” (Garland-Thompson). The exaggerated features of the doll problematise the idea that people with disability should strive to appear as nondisabled as possible and in turn highlights that some people, such as those with Down Syndrome, cannot “pass” as nondisabled and must therefore navigate a life and community that is not welcoming. While lists of the features of Down Syndrome store associated medicalised meanings, the discussion of the dolls online (the medium through which they are sold) provides insight into the cultural interpretation of disability and the way meaning is made. The next section of the paper considers a selection of negative responses to the Down Syndrome dolls that followed an article published in Mail Online (Fisher). What Causes Offence? Prior to Down Syndrome dolls, the majority of “disability dolls” were constructed through their accessories rather than through the dolls’ physical form and features. Wheelchairs, white canes, guide dogs and harnesses, plastic walkers, leg braces, and hearing aids could be purchased for use with dolls. Down Syndrome dolls look different as the features of impairment are embedded in the dolls’ construction. While accessories have a more temporary feel about them, the permanence of the impairments attributed to the doll was problematic for some who felt it projected a negative image of disability. Listed below are several negative comments following an article published in Mail Online (Fisher):What a grim world we are living in. No longer are dollies for play, for make believe, or for fun. Now it all about self image and psychological “help.” We “disabled” know we are “disabled”—we don’t need a doll to remind us of that! Stop making everything PC; let children be children and play and laugh once again!I think it’s sick and patronising.Who on earth are those education “experts?” Has nobody told them that you don’t educate children by mirroring their defects/weaknesses/negative traits but by doing exactly the opposite, mirroring back the BEST in them?The Downs Syndrome doll looks like they took the physical traits and presented them in an exaggerated way to make them more noticeable. That doll does not look attractive to me at all. If someone has a child that WANTS such a doll, fine. I can’t really see how it would help many of them, it would be like a huge sign saying “You are different.”The terminology used (grim, sick, patronising, defect, weak, negative, unattractive, different) to describe disability in these posts is significant. These descriptions are ideological categories which disadvantage and devalue “bodies that do not conform to certain cultural standards” (Garland-Thompson). Implicit and explicit in all of these comments is the sense that disability and Downs Syndrome in particular is undesirable, unattractive even. When listed together, like Belknap’s literary lists, they are not random or isolated interpretations; they form part of a larger system of meaning making around disability.These responses are informed by the notion that in order to gain equality in society, people with disability must suppress their difference and focus instead on how they are really just like everybody else. However, this focus ignores barriers to inclusion, such as in the rejection of bodies that do not ascribe to cultural standards of beauty. An increasing visibility of impairment in popular culture such as children’s toys advances an understanding of disability as diversity through difference and not something inherently bad. ConclusionPeter Laudin of Pattycake Doll, a company which sells Black, Hispanic, Asian, and Disabled dolls, has found that children “love all dolls unconditionally whether it’s special needs or not” (Lee Adam). He suggests that the majority of the negative responses to the Down Syndrome dolls stem from prejudice (Lee Adam). Dolls popularly available idealise the human form and assume a normative representation. While this has been criticised for communicating damaging standards of beauty from childhood (Levy, Blair and Shalmon), critiques about disability are not as widely understood. The social and medical models of disability focus attention on certain aspects of disability through lists; however, the reduction of diagnostic criteria in the form of a list (whether medical or social) decontextualises disability from the social and cultural world. Thus, the list form, while useful, has elided the disparate qualities of disability. As Belknap argues, lists “ask us to make them meaningful” (xv). Although the dolls discussed in this paper have been criticised for stereotyping and emphasising the difference between children with disability and those without, an inclusion of the physical features of Down Syndrome is consistent with recent moves within critical disability studies to re-engage the body (Shakespeare 35). As Faulkner notes in the epigraph to this paper, an examination of negative reactions to these dolls reveals much about the cultural position of people with disability. References Abbasi, Jennifer. “Why 6-Year Old Girls Want to be Sexy.” Live Science 16 July (2012). 30 Aug. 2012 ‹http://www.livescience.com/21609-self-sexualization-young-girls.html›. Barnes, Colin. Disabling Imagery and the Media: An Exploration of the Principles for Media Representations of Disabled People. Krumlin Halifax: Ryburn Publishing, 1992. 5 Aug. 2012 http://www.leeds.ac.uk/disability-studies/archiveuk/Barnes/disabling%20imagery.pdf.Barnes, Colin, Geoff Mercer, and Tom Shakespeare. Exploring Disability: A Sociological Introduction. Malden: Polity Press, 1999.Belknap, Robert. The List: The Uses and Pleasures of Cataloguing. New Haven: Yale U P, 2004.Blair, Lorrie, and Maya Shalmon. “Cosmetic Surgery and the Cultural Construction of Beauty.” Art Education 58.3 (2005): 14-18.Cafferty, Diana De Rosa. A Doll Like Me: Do Children with Down Syndrome Prefer to Play with Dolls That Have the Physical Features Associated with Down Syndrome? MS thesis. U of California, 2012. Campbell, Fiona Kumari. Contours of Ableism: The Production of Disability and Abledness. New York: Palgrave Macmillan, 2009.Collins, Allyson. “Dolls with Down Syndrome May Help Kids.” ABC News. 27 Jun. 2008. 4 Oct. 2012 ‹http://abcnews.go.com/Health/Parenting/story?id=5255393&page=1#.UGzQXK6T-XP›. Cresswell, Adam. “Dolls with Disability Divide Opinion.” The Australian 12 Jul. 2008. 26 Dec. 2008 ‹http://www.theaustralian.news.com.au/story/0,25197,24000338-23289,00.html›.Down, John Langdon. “Observations on an Ethnic Classification of Idiots.” Neonatology on the Web. 1866. 3 Aug. 2012 ‹http://www.neonatology.org/classics/down.html›.Faulkner, Joanne “Disability Dolls.” What Sorts of People? 26 Jun. 2008. 29 Aug. 2012 ‹http://whatsortsofpeople.wordpress.com/2008/06/26/disability-dolls/›.Finkelstein, Vic. “Representing Disability.” Disabling Barriers—Enabling Environments. Ed. John Swain, et al. Los Angeles: Sage, 2004. 13-20.Fisher, Lorraine. “Parents’ Fury at ‘Down's Syndrome Dolls’ Designed to Help Children Deal with Disability.” Mail Online 7 Jul. 2008. 26 Dec. 2008. ‹http://www.dailymail.co.uk/femail/article-1032600/Parents-fury-Downs-Syndrome-dolls-designed-help-children-deal-disability.html›. Garland-Thomson, Rosemarie. “Re-Shaping, Re-Thinking, Re-Defining: Feminist Disability Studies.” The Free Library 1 Jan. 2008. 3 Aug. 2012. ‹http://www.thefreelibrary.com/Re-shaping, Re-thinking, Re-defining: Feminist Disability Studies.-a084377500›.Goggin, Gerard and Christopher Newell. Disability in Australia: Exposing a Social Apartheid. Sydney: U of New South Wales, 2005.Hareyan, Armen. “Using Dolls to Reduce the Stigma of Down Syndrome.” EMax Health. 4 Dec. 2008. Jan 2009 ‹http://www.emaxhealth.com/7/22865.html›.Hedlund, Marianne. “Disability as a Phenomenon: A Discourse of Social and Biological Understanding.” Disability & Society. 15.5 (2000): 765-80.Hickey-Moody, Anna. Unimaginable Bodies. Netherlands: Sense Publishers, 2009.Lee Adams, William. “New Dolls on the Block.” Time Magazine 19 Mar. 2009. 13 Dec. 2009. ‹http://www.time.com/time/magazine/article/0,9171,1886457,00.html›.Levy, Ariel. Female Chauvinist Pigs: Women and the Rise of Raunch Culture. Collingwood: Black Inc. 2010.Liggett, Helen. “Stars are not Born: An Interpretive Approach to the Politics of Disability” in Disability Studies: Past Present and Future. Ed. Len Barton and Mike Oliver. Leeds: The Disability Press, 1997. 178-194.Mitchell, David and Sharon Snyder. Narrative Prosthesis: Disability and the Dependencies of Discourse. Ann Arbor, The U of Michigan P, 2000.Morris, Jenny “A Feminist Perspective.” Framed. Ed. Ann Pointon & Chris Davies. London: British Film Institute, 1997. 21-30. Oliver, Michael. Understanding Disability: From Theory to Practice. New York: Palgrave Macmillan, 1996.Parks, Helga. “New Doll Is Child’s Best Friend.” HEST Press Release, 2005. Shakespeare, Tom. Disability Rights and Wrongs. London: Routledge, 2006.Snyder, Sharon, and David Mitchell. “Re-Engaging the Body: Disability Studes and the Resistance to Embodiment.” Public Culture 13.3 (2001): 367-89.Velasquez, Leticia. “Downi Creations.” 2007. 4 Dec. 2009. ‹http://cause-of-our-joy.blogspot.com/2007/08/downi-creations.html›.Wendell, Susan. The Rejected Body: Feminist Philosophical Reflections on Disability. New York: Routledge, 1996.Wolf, Naomi. The Beauty Myth: How Images of Beauty Are Used against Women. New York: Harper Perennial, 2002 [1991].
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Deffenbacher, Kristina. "Mapping Trans-Domesticity in Jordan’s Breakfast on Pluto." M/C Journal 22, no. 4 (August 14, 2019). http://dx.doi.org/10.5204/mcj.1518.

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Neil Jordan’s Breakfast on Pluto (2005) reconceives transience and domesticity together. This queer Irish road film collapses opposition between mobility and home by uncoupling them from heteronormative structures of gender, desire, and space—male/female, public/private. The film’s protagonist, Patrick “Kitten” Braden (Cillian Murphy), wanders in search of a loved one without whom she does not feel at home. Along the way, the film exposes and exploits the doubleness of both “mobility” and “home” in the traditional road narrative, queering the conventions of the road film to convey the desire and possibilities for an alternative domesticity. In its rerouting of the traditional road plot, Breakfast on Pluto does not follow a hero escaping the obligations of home and family to find autonomy on the road. Instead, the film charts Kitten’s quest to realise a sense of home through trans-domesticity—that is, to find shelter in non-heteronormative, mutual care while in both transient and public spaces.I affix “trans-” to “domesticity” to signal both the queerness and mobility that transform understandings of domestic spaces and practices in Breakfast on Pluto. To clarify, trans-domesticity is not queer assimilation to heteronormative domesticity, nor is it a relegation of queer culture to privatised and demobilised spaces. Rather, trans-domesticity challenges the assumption that all forms of domesticity are inherently normalising and demobilising. In other words, trans-domesticity uncovers tensions and violence swept under the rugs of hegemonic domesticity. Moreover, this alternative domesticity moves between and beyond the terms of gender and spatial oppositions that delimit the normative home.Specifically, “trans-domesticity” names non-normative homemaking practices that arise out of the “desire to feel at home”, a desire that Anne-Marie Fortier identifies in queer diasporic narratives (1890-90). Accordingly, “trans-domesticity” also registers the affective processes that foster the connectedness and belonging of “home” away from private domestic spaces and places of origin, a “rethinking of the concept of home”, which Ed Madden traces in lesbian and gay migrant narratives (175-77). Building on the assumption of queer diaspora theorists “that not only can one be at home in movement, but that movement can be one’s very own home” (Rapport and Dawson 27), trans-domesticity focuses critical attention on the everyday practices and emotional labour that create a home in transience.As Breakfast on Pluto tracks its transgender protagonist’s movement between a small Irish border town, Northern Ireland, and London, the film invokes both a specifically Irish migration and the broader queer diaspora of which it is a part. While trans-domesticity is a recurring theme across a wide range of queer diasporic narratives, in Breakfast on Pluto it also simultaneously drives the plot and functions as a narrative frame. The film begins and ends with Kitten telling her story as she wanders through the streets of Soho and cares for a member of her made family, her friend Charlie’s baby.Although I am concerned with the film adaptation, Patrick McCabe’s “Prelude” to his novel, Breakfast on Pluto (1998), offers a useful point of departure: Patrick “Pussy” Braden’s dream, “as he negotiates the minefields of this world”, is “ending, once and for all, this ugly state of perpetual limbo” and “finding a map which might lead to that place called home” (McCabe x). In such a place, McCabe’s hero might lay “his head beneath a flower-bordered print that bears the words at last ‘You’re home’”(McCabe xi). By contrast, the film posits that “home” is never a “place” apart from “the minefields of this world”, and that while being in transit and in limbo might be a perpetual state, it is not necessarily an ugly one.Jordan’s film thus addresses the same questions as does Susan Fraiman in her book Extreme Domesticity: “But what about those for whom dislocation is not back story but main event? Those who, having pulled themselves apart, realize no timely arrival at a place of their own, so that being not-unpacked is an ongoing condition?” (155). Through her trans-domestic shelter-making and caregiving practices, Kitten enacts “home” in motion and in public spaces, and thereby realises the elision in the flower-bordered print in McCabe’s “Prelude” (xi), which does not assure “You are at home” but, rather, “You are home”.From Housed to Trans-Domestic SubjectivitySelf and home are equated in the dominant cultural narratives of Western modernity, but “home” in such formulations is assumed to be a self-owned, self-contained space. Psychoanalytic theorist Carl Jung describes this Ur-house as “a concretization of the individuation process, […] a symbol of psychic wholeness” (225). Philosopher Gaston Bachelard sees in the home “the topography of our intimate being”, a structure that “concentrates being within limits that protect” (xxxii). However, as historian Carolyn Steedman suggests, the mythic house that has become “the stuff of our ‘cultural psychology,’ the system of everyday metaphors by which we see ourselves”, is far from universal; rather, it reflects “the topography of the houses” of those who stand “in a central relationship to the dominant culture” (75, 17).For others, the lack of such housing correlates with political marginalisation, as the house functions as both a metaphor and material marker for culturally-recognised selfhood. As cultural geographer John Agnew argues, in capitalist societies the self-owned home is both a sign of autonomous individuality and a prerequisite for full political subjectivity (60). Philosopher Rosi Braidotti asserts that this figuration of subjectivity in “the phallo-Eurocentric master code” treats as “disposable” the “bodies of women, youth, and others who are racialised or marked off by age, gender, sexuality, and income” (6). These bodies are “reduced to marginality” and subsequently “experience dispossession of their embodied and embedded selves, in a political economy of repeated and structurally enforced eviction” (Braidotti 6).To shift the meaning of “home” and the intimately-linked “self” from a privately-owned, autonomous structure to trans-domesticity, to an ethos of care enacted even, and especially in, transient and public spaces, is not to romanticise homelessness or to deny the urgent necessity of material shelter. Breakfast on Pluto certainly does not allow viewers to do either. Rather, the figure of a trans-domestic self, like Braidotti’s “nomadic subject”, has the potential to challenge and transform the terms of power relations. Those now on the margins might then be seen as equally-embodied selves and full political subjects with the right to shelter and care.Such a political project also entails recognising and revaluing—without appropriating and demobilising—existing trans-domesticity. As Fraiman argues, “domesticity” must be “map[ped] from the margins” in order to include the homemaking practices of gender rebels and the precariously housed, of castaways and outcasts (4-5). This alternative map would allow “outsiders to normative domesticity” to “claim domesticity while wrenching it away from such things as compulsory heterosexuality […] and the illusion of a safely barricaded life” (Fraiman 4-5). Breakfast on Pluto shares in this re-mapping work by exposing the violence embedded in heteronormative domestic structures, and by charting the radical political potential of trans-domesticity.Unsettling HousesIn the traditional road narrative, “home” tends to be a static, confining structure from which the protagonist escapes, a space that then functions as “a structuring absence” on the road (Robertson 271). Bachelard describes this normative structure as a “dream house” that constitutes “a body of images that give mankind proofs or illusions of stability” (17); the house functions, Henri Lefebvre argues, as “the epitome of immobility” (92). Whether the dream is to escape and/or to return, “to write of houses”, as Adam Hanna asserts, “is to raise ideas of shelters that are fixed and secure” (113).Breakfast on Pluto quickly gives lie to those expectations. Kitten is adopted by Ma Braden (Ruth McCabe), a single woman who raises Kitten and her adopted sister in domestic space that is connected to, and part of, a public house. That spatial contiguity undermines any illusion of privacy and security, as is evident in the scene in which a school-aged Kitten, who thought herself safely home alone and thus able to dress in her mother’s and sister’s clothes, is discovered in the act by her mother and sister from the pub’s street entrance. Further, the film lays bare the built-in mechanisms of surveillance and violence that reinforce heteronormative, patriarchal structures. After discovering Kitten in women’s clothes, Ma Braden violently scrubs her clean and whacks her with a brush until Kitten says, “I’m a boy, not a girl”. The public/house space facilitates Ma Braden’s close monitoring of Kitten thereafter.As a young writer in secondary school, Kitten satirises the violence within the hegemonic home by narrating the story of the rape of her biological mother, Eily Bergin (Eva Birthistle), by Kitten’s father, Father Liam (Liam Neeson) in a scene of hyper-domesticity set in the rectory kitchen. As Patrick Mullen notes, “the rendition of the event follows the bubble-gum logic and tone of 1950s Hollywood culture” (130). The relationship between the ideal domesticity thereby invoked and the rape then depicted exposes the sexual violence for what it is: not an external violation of the double sanctity of church and home space, but rather an internal and even intrinsic violence that reinforces and is shielded by the power structures from which normative domesticity is never separate.The only sense of home that seems to bind Kitten to her place of origin is based in her affective bonds to friends Charlie (Ruth Negga) and Lawrence (Seamus Reilly). When Lawrence is killed by a bomb, Kitten is no longer at home, and she leaves town to search for the “phantom” mother she never knew. The impetus for Kitten’s wandering, then, is connection rather than autonomy, and neither the home she leaves, nor the sense of home she seeks, are fixed structures.Mobile Homes and Queering of the Western RoadBreakfast on Pluto tracks how the oppositions that seem to structure traditional road films—such as that between home and mobility, and between domestic and open spaces—continually collapse. The film invokes the “cowboy and Indian” mythology from which the Western road narrative descends (Boyle 19), but to different ends: to capture a desire for non-heteronormative affective bonds rather than “lone ranger” autonomy, and to convey a longing for domesticity on the trail, for a home that is both mobile and open. Across the past century of Irish fiction and film, “cowboy and Indian” mythology has often intersected with queer wandering, from James Joyce’s Dubliners story “An Encounter” (1914) to Lenny Abrahamson’s film Adam & Paul (2004). In this tradition, Breakfast on Pluto queers “cowboy and Indian” iconography to convey an alternative conception of domesticity and home. The prevailing ethos in the film’s queered Western scenes is of trans-domesticity—of inclusion and care during transience and in open spaces. After bar bouncers exclude Kitten and friends because of her transgenderism and Lawrence’s Down syndrome, “The Border Knights” (hippie-bikers-cum-cowboys) ride to their rescue and bring them to their temporary home under the stars. Once settled around the campfire, the first biker shares his philosophy with a cuddled-up Kitten: “When I’m riding my hog, you think I’m riding the road? No way, man. I’m travelling from the past into the future with a druid at my back”. “Druid man or woman?” Kitten asks. “That doesn’t matter”, the biker clarifies, “What matters is the journey”. What matters is not place as fixed destination or gender as static difference, but rather the practice of travelling with open relationships to space, to time, and to others. The bikers welcome all to their fire and include both Kitten and Lawrence in their sharing of jokes and joints. The only exclusion is of reference to political violence, which Charlie’s boyfriend, Irwin (Laurence Kinlan), tries to bring into the conversation.Further, Kitten uses domesticity to try to establish a place for herself while on the road with “Billy Hatchett and The Mohawks”, the touring band that picks her up when she leaves Ma Braden’s. As Mullen notes, “Kitten literally works herself into the band by hand sewing a ‘squaw’ outfit to complement the group’s glam-rock Native American image” (Mullen 141). The duet that Kitten performs with Billy (Gavin Friday), a song about a woman inviting “a wandering man” to share the temporary shelter of her campfire, invokes trans-domesticity. But the film intercuts their performance with scenes of violent border-policing: first, by British soldiers at a checkpoint who threaten the group and boast about the “13 less to deal with” in Derry, and then by members of the Republican Prisoners Welfare Association, who throw cans at the group and yell them off stage. A number of critics have noted the postcolonial implications of Breakfast on Pluto’s use of Native American iconography, which in these intercut scenes clearly raises the national stakes of constructions of domestic belonging (see, for instance, Winston 153-71). In complementary ways, the film queers “cowboy and Indian” mythology to reimagine “mobility” and “home” together.After Kitten is forced out by the rest of the band, Billy sets her up in a caravan, a mobile home left to him by his mother. Though Billy “wouldn’t exactly call it a house”, Kitten sees in it her first chance at a Bachelardian “dream house”: she calls it a “house of dreams and longing” and cries, “Oh, to have a little house, to own the hearth, stool, and all”. Kitten ecstatically begins to tidy the place, performing what Fraiman terms a “hyper-investment in homemaking” that functions “as compensation for domestic deprivation” (20).Aisling Cormack suggests that Kitten’s hyper-investment in homemaking signals the film’s “radical disengagement with politics” to a “femininity that is inherently apolitical” (169-70). But that reading holds only if viewers assume a gendered, spatial divide between public and private, and between the political and the domestic. As Fraiman asserts, “the political meaning of fixating on domestic arrangements is more complex […] For the poor or transgendered person, the placeless immigrant or the woman on her own, aspiring to a safe, affirming home doesn’t reinforce hierarchical social relations but is pitched, precisely, against them” (20).Trans-Domesticity as Political ActEven as Kitten invokes the idea of a Bachelardian dream house, she performs a trans-domesticity that exposes the falseness of the gendered, spatial oppositions assumed to structure the normative home. Her domesticity is not an apolitical retreat; rather, it is pitched, precisely, against the violence that public/private and political/domestic oppositions enable within the house, as well as beyond it. As she cleans, Kitten discovers that violence is literally embedded in her caravan home when she finds a cache of Irish Republican Army (IRA) guns under the floor. After a bomb kills Lawrence, Kitten throws the guns into a reservoir, a defiant act that she describes to the IRA paramilitaries who come looking for the guns as “spring cleaning”. Cormack asserts that Kitten “describing her perilous destruction of the guns in terms of domestic labor” strips it “of all political significance” (179). I argue instead that it demonstrates the radical potential of trans-domesticity, of an ethos of care-taking and shelter-making asserted in public and political spaces. Kitten’s act is not apolitical, though it is decidedly anti-violence.From the beginning of Breakfast on Pluto, Kitten’s trans-domesticity exposes the violence structurally embedded in heteronormative domestic ideology. Additionally, the film’s regular juxtaposition of scenes of Kitten’s homemaking practices with scenes of political violence demonstrates that no form of domesticity functions as a private, apolitical retreat from “the minefields of this world” (McCabe x). This latter counterpoint throws into relief the political significance of Kitten’s trans-domesticity. Her domestic practices are her means of resisting and transforming the structural violence that poses an existential threat to marginalised and dispossessed people.After Kitten is accused of being responsible for an IRA bombing in London, the ruthless, violent interrogation of Kitten by British police officers begins to break down her sense of self. Throughout this brutal scene, Kitten compulsively straightens the chairs and tidies the room, and she responds to her interrogators with kindness and even affection. Fraiman’s theorisation of “extreme domesticity” helps to articulate how Kitten’s homemaking in carceral space—she calls it “My Sweet Little Cell”—is an “urgent” act that, “in the wake of dislocation”, can mean “safety, sanity, and self-expression; survival in the most basic sense” (25). Cormack reads Kitten’s reactions in this scene as “masochistic” and the male police officers’ nurturing response as of a piece with the film’s “more-feminine-than-feminine disengagement from political realities” (185-89). However, I disagree: Kitten’s trans-domesticity is a political act that both sustains her within structures that would erase her and converts officers of the state to an ethos of care and shelter. Inspector Routledge, for example, gently carries Kitten back to her cell, and after her release, PC Wallis ensures that she is safely (if not privately) housed with a cooperatively-run peep show, the address at which an atoning Father Liam locates her in London.After Kitten and a pregnant Charlie are burned out of the refuge that they temporarily find with Father Liam, Kitten and Charlie return to London, where Charlie’s baby is born soon after into the trans-domesticity that opens the film. Rejoining the story’s frame, Breakfast on Pluto ends close to where it begins: Kitten and the baby meet Charlie outside a London hospital, where Kitten sees Eily Bergin with her new son, Patrick. Instead of meeting where their paths intersect, the two families pass each other and turn in opposite directions. Kitten now knows that hers is both a different road and a different kind of home. “Home”, then, is not a place gained once and for all. Rather, home is a perpetual practice that does not separate one from the world, but can create the shelter of mutual care as one wanders through it.The Radical Potential and Structural Limits of Trans-DomesticityBreakfast on Pluto demonstrates the agency that trans-domesticity can afford in the lives of marginalised and dispossessed individuals, as well as the power of the structures that militate against its broader realisation. The radical political potential of trans-domesticity manifests in the transformation in the two police officers’ relational practices. Kitten’s trans-domesticity also inspires a reformation in Father Liam, the film’s representative of the Catholic Church and a man whose relationship to others transmutes from sexual violence and repressive secrecy to mutual nurturance and inclusive love. Although these individual conversions do not signify changes in structures of power, they do allow viewers to imagine the possibility of a state and a church that cherish, shelter, and care for all people equally. The film’s ending conveys this sense of fairy-tale-like possibility through its Disney-esque chattering birds and the bubble-gum pop song, “Sugar Baby Love”.In the end, the sense of hopefulness that closes Breakfast on Pluto coexists with the reality that dominant power structures will not recognise Kitten’s trans-domestic subjectivity and family, and that those structures will work to contain any perceived threat, just as the Catholic Church banishes the converted Father Liam to Kilburn Parish. That Kitten and Charlie nevertheless realise a clear contentment in themselves and in their made family demonstrates the vital importance of trans-domesticity and other forms of “extreme domesticity” in the lives of those who wander.ReferencesAgnew, John. “Home Ownership and Identity in Capitalist Societies.” Housing and Identity: Cross Cultural Perspectives. Ed. James S. Duncan. New York: Holmes and Meier, 1982. 60–97.Bachelard, Gaston. The Poetics of Space. 1957. Trans. Maria Jolas. Boston: Beacon Press, 1969.Boyle, Kevin Jon, ed. Rear View Mirror: Automobile Images and American Identities. Berkeley: University of California Press, 2000.Braidotti, Rosi. Nomadic Subjects: Embodiment and Sexual Difference in Contemporary Feminist Theory. 2nd ed. New York: Columbia University Press, 2011.Breakfast on Pluto. Dir. Neil Jordan. Pathé Pictures International, 2005.Cormack, Aisling B. “Toward a ‘Post-Troubles’ Cinema? The Troubled Intersection of Political Violence and Gender in Neil Jordan’s The Crying Game and Breakfast on Pluto.” Éire-Ireland 49.1–2 (2014): 164–92.Fortier, Anne-Marie. “Queer Diaspora.” Handbook of Lesbian and Gay Studies. Eds. Diane Richardson and Steven Seidman. London: Sage Publishing, 2002. 183–97.Fraiman, Susan. Extreme Domesticity: A View from the Margins. New York: Columbia University Press, 2017.Hanna, Adam. Northern Irish Poetry and Domestic Space. London: Palgrave Macmillan, 2015. Jung, Carl. Memories, Dreams, Reflections. 1957. Ed. Aniela Jaffe. Trans. Clara Winston and Richard Winston. New York: Vintage Books, 1989.Lefebvre, Henri. The Production of Social Space. Trans. Donald Nicholson-Smith. Oxford: Oxford University Press, 1991.Madden, Ed. “Queering the Irish Diaspora: David Rees and Padraig Rooney.” Éire-Ireland 47.1–2 (2012): 172–200.McCabe, Patrick. Breakfast on Pluto. London: Picador, 1998.Mullen, Patrick R. The Poor Bugger’s Tool: Irish Modernism, Queer Labor, and Postcolonial History. Oxford: Oxford University Press, 2012.Rapport, Nigel, and Andrew Dawson. Migrants of Identity: Perceptions of ‘Home’ in a World of Movement. Oxford: Berg, 1998.Robertson, Pamela. “Home and Away: Friends of Dorothy on the Road in Oz.” The Road Movie Book. Eds. Steven Cohen and Ina Rae Hark. London: Routledge, 1997. 271–306.Steedman, Carolyn. Landscape for a Good Woman: A Story of Two Lives. New Brunswick: Rutgers University Press, 1987.Winston, Greg. “‘Reluctant Indians’: Irish Identity and Racial Masquerade.” Irish Modernism and the Global Primitive. Eds. Maria McGarrity and Claire A. Culleton. New York: Palgrave Macmillan, 2009. 153–71.
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Hadley, Bree. "Mobilising the Monster: Modern Disabled Performers’ Manipulation of the Freakshow." M/C Journal 11, no. 3 (July 2, 2008). http://dx.doi.org/10.5204/mcj.47.

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Abstract:
The past two decades have seen the publication of at least half a dozen books that consider the part that fairs, circuses, sideshows and freakshows play in the continuing cultural labour to define, categorise and control the human body, including Robert Bogdan’s Freakshow, Rosemarie Garland-Thomson’s Extraordinary Bodies, and her edited collection Freakery, and Rachel Adams’s Sideshow USA. These writers cast the freakshow as a theatre of culture, worthy of critical attention precisely because of the ways in which it has provided a popular forum for staging, solidifying and transforming ideas about the body and bodily difference, and because of its prominence in the project of modernity (Garland-Thomson “From Wonder to Error” 2-13). They point to the theatrical mechanisms by which the freakshow maps cultural anxieties about corporeal difference across ‘suitable’ bodies. For, as Bogdan (3) says, being a freak is far more than a fact of biology. The freak personae that populate the Western cultural imaginary—the fat lady, the bearded lady, the hermaphrodite and the geek—can only be produced by a performative isolation, manipulation and exaggeration of the peculiar characteristics of particular human bodies. These peculiarities have to be made explicit, in Rebecca Schneider’s (1) terms; the horror-inducing tropes of the savage, the bestial and the monstrous have to be cast across supposedly suitable and compliant flesh. The scopic mechanisms of the freakshow as a theatre, as a cabinet of corporeal curiosities in which spectators are excited, amazed and edified by the spectacle of the extraordinary body, thus support the specific forms of seeing and looking by which freak bodies are produced. It would, however, be a mistake to suggest that the titillating threat of this face-to-face encounter with the Levinasian other fully destabilises the space between signifier and signified, between the specific body and the symbolic framework in which it sits. In a somewhat paradoxical cultural manoeuvre, the ableist, sexist and racist symbolic frameworks of the freakshow unfold according to what Deleuze and Guattari (178) would call a logic of sameness. The roles, relationships and representational mechanisms of the freakshow—including the ‘talkers’ that frame the spectator’s engagement with the extraordinary body of the freak—in fact function to delineate “degrees of deviance” (178) or difference from an illusory bodily norm. So configured, the monstrous corporeality of the freak is also monstrously familiar, and is made more so by the freak spectacle’s frequent emphasis on the ways in which non-normative bodies accommodate basic functions such as grooming and eating. In such incarnations, the scenography and iconography of the freakshow in fact draws spectators into performative (mis)recognitions that manage the difference of other bodies by positioning them along a continuum that confirms the stability of the symbolic order, and the centrality of the able, white, male self in this symbolic order. Singular, specific, extraordinary bodies are subject to what might, in a Levinasian paradigm, be called the violence of categorisation and comprehension (“Is Ontology Fundamental?” 9). The circumstances of the encounter reduce the radical, unreadable difference of the other, transporting them “into the horizon of knowledge” (“Transcendence and Height” 12), and transforming them into something that serves the dominant cultural logic. In this sense, Petra Kuppers suggests, “the psychic effects of the freak spectacle have destabilizing effects, assaulting the boundaries of firm knowledge about self, but only to strengthen them again in cathartic effect” (45). By casting traits they abhor across the freak body (Garland-Thomson Extraordinary Bodies 55-56), spectators become complicit in this abhorrence; comforted, cajoled and strangely pleasured by a sense of distance from what they desire not to be. The subversive potential of the prodigious body evaporates (Garland-Thomson “From Wonder to Error” 3; Extraordinary Bodies 78). An evaporation more fully effected, writers on the freakshow explain, as the discursive construct of the freak was drawn into the sphere of medical spectacle in the late nineteenth century. As the symbolic framework for understanding disabled bodies ‘advances’ from the freak, the monster and the mutant to the medical specimen (Garland-Thomson “From Wonder to Error” 13; Extraordinary Bodies 70, 78-80; Synder and Mitchell 370-373; Stephens 492), the cultural trajectory away from extraordinary bodies with the capacity to expand the classes and categories of the human is complete. The medical profession finally fulfils the cultural compulsion to abstract peculiar bodily characteristics into symptoms, and, as Foucault says in The Birth of the Clinic, these symptoms become surveillable, and controllable, within an objective schema of human biology. Physical differences and idiosyncrasies are “enclosed within the singularity of the patient, in that region of ‘subjective symptoms’ that—for the doctor—defines not only the mode of knowledge, but the world of objects to be known” (xi). The freak body becomes no more than an example of human misfortune, to be examined, categorised and cared for by medical experts behind closed doors, and the freakshow fades from the stage of popular culture (Garland-Thomson Extraordinary Bodies 70). There can, of course, be no denying the need to protect people with disabilities from exploitation at the service of a cultural fetish that enacts a compulsion to define and control bodily difference. However, recent debates in disability, cultural and performance studies have been characterised by the desire to reconsider the freakshow as a site for contesting some of the cultural logics it enacts. Theorists like Synder and Mitchell argue that medical discourse “disarms the [disabled] body of its volatile potency” (378), in the process denying people with disabilities a potentially interesting site to contest the cultural logics by which their bodies are defined. The debate begins with Bogdan’s discussion of the ways in which well-meaning disability activists may, in their desire to protect people with disabilities from exploitative practices and producers, have overlooked the fact that freakshows provided people with disabilities a degree of independence and freedom otherwise impossible (280-81). After all, as disabled performer Mat Fraser says in his documentary Born Freak, The Victorian marvels found fame and some fortune, and this actually raised the visibility, even the acceptability, of disabled people in general during a time when you could be attacked on the streets just for looking different. These disabled performers found independence and commanded respect.… If I had been born a hundred years ago, given the alternatives of—what? living the life of a village monster or idiot or being poked or prodded for cataloguing by medical types—there’s no doubt about it, I would have wanted to be in show business. (Born Freak) This question of agency extends to discussion of whether disabled performers like Fraser can, by consciously appropriating the figures, symbols and scenography of the freakshow, start to deconstruct the mechanisms by which this contested sphere of cultural practice has historically defined them, confronting spectators with their own complicity in the construction of the freak. In her analysis of Coney Island’s Sideshows by the Seashore, Elizabeth Stephens reflects on this contemporary sideshow’s capacity to reclaim the political currency of the freak. For Stephens, sideshows are sites in which norms about the body, its limits and capabilities, are theatricalized and transformed into spectacle, but, in which, for this very reason, they can also be contested. Non-normative bodies are not simply exhibited or put on display on the sideshow stage, but are rather performed as the unstable—indeed, destabilising—product of the dynamic interrelationship between performer, audience and theatrical space. (486) Theorists like Stephens (487) point to disabled performers who manipulate the scopic and discursive mechanisms of the sideshow, street performance and circus, setting them against more or less personal accounts of the way their bodies have historically been seen, to disrupt the modes of subjection the freak spectacle makes possible and precipitate a crisis in prescribed categories of meaning. Stephens (485-498) writes of Mat Fraser, who reperformed the historical personal of the short-armed Sealo the Sealboy, and Jennifer Miller, who reperformed the persona of Zenobia the bearded lady, at Sideshows by the Seashore. Sharon Mazer (257-276) writes of Katy Dierlam, who donned a Dolly Dimples babydoll dress to reperform the clichéd fat lady figure Helon Melon, again at Sideshows by the Seashore, counterposing Melon’s monstrous obesity with comments affirming her body’s potent humanity, and quotes from feminist scholars and artists such as Suzy Orbach, Karen Finley and Annie Sprinkle. Sharon Synder and David Mitchell (383) write of Mary Duffy, who reperforms the armless figure of the Venus de Milo. These practices constitute performative interventions into the cultural sphere, aligned with a broader set of contemporary performance practices which contest the symbolic frameworks by which racial and gender characteristics are displayed on the popular stage in similar ways. Their confrontational performance strategies recall, for instance, the work of American performance artist Guillermo Gómez-Peña, who reappropriates colonial and pop cultural figurations of the racialised body in works like Two Undiscovered Amerindians Visit…, in which he and Coco Fusco cast themselves as two caged savages. In such works, Gómez-Peña and his collaborators use parallel performance strategies to engage the “spectacle of the Other-as-freak” (297). “The idea is to exaggerate the features of fear and desire in the Anglo imagination and ‘spectacularize’ our ‘extreme identities’, so to speak, with the clear understanding that these identities have been invented by the surgery of the global media” (297) Gómez-Peña says. These remobilisations of the monstrous operate within the paradigm of the explicit, a term Schneider coined a decade ago to describe the performance art practices of women who write the animalised, sexualised characteristics with which they are symbolically aligned across their own corporeally ‘suitable’ bodies, replaying their culturally assigned identities “with a voluble, ‘in your face’ vengeance” (100), “a literal vengeance” (109). Such practices reclaim the destablising potential of the freak spectacle, collapsing, complicating or exploding the space between signifier and signified to show that the freak is a discursive construct (22-23), and thus for Schneider, following Benjamin, threatening the whole symbolic system with collapse (2, 6). By positioning their bodies as a ground that manifestly fails to ground the reality they represent, these performers play with the idea that the reality of the freak is really just part of the order of representation. There is nothing behind it, nothing beyond it, nothing up the magician’s sleeve—identity is but a sideshow hall of mirrors in which the ‘blow off’ is always a big disappointment. Bodies marked by disability are not commodified, or even clearly visible, in the Western capitalist scopic economy in the same way as Schneider’s women performers. Nevertheless, disabled performers still use related strategies to reclaim a space for what Schneider calls a postmodern politics of transgression (4), exposing “the sedimented layers of signification themselves” (21), rather than establishing “an originary, true or redemptive body” (21) beneath. The contestational logic of these modes of practice notwithstanding, Stephens (486) notes that performers still typically cite a certain ambivalence about their potential. There are, after all, specific risks for people with disabilities working in this paradigm that are not fully drawn out in the broader debate about critical reappropriation of racist and sexist imagery in performance art. Mobilisations of the freak persona are complicated by the performer’s own corporeal ‘suitability’ to that persona, by the familiar theatrical mechanisms of recognition and reception (which can remain undertheorised in meta-level considerations of the political currency of the freakshow in disability and cultural—rather than performance—studies), and by a dominant cultural discourse that insists on configuring disability as an individual problem detached from the broader sphere of identity politics (Sandahl 598-99). In other words, the territory that still needs to be addressed in this emergent field of practice is the ethics of reception, and the risk of spectatorial (mis)recognitions that reduce the political potency of the freak spectacle. The main risk, of course, is that mobilisations of the freak persona may still be read by spectators as part of the phenomenon they are trying to challenge, the critical counterpositions failing to register, or failing to disrupt fully the familiar scopic and discursive framework. More problematically, the counterpositions themselves may be reduced by spectators to a rhetorical device that distances them from the corporeal reality of the encounter with the other, enabling them to interpret or explain the experience of disability as a personal experience by which an individual comes to accommodate their problems. Whilst the human desire to construct narrative and psychological contexts for traumatic experience cannot be denied, Carrie Sandahl (583) notes that there is a risk that the encounter with the disabled body will be interpreted as part of the broader phenomenon Synder and Mitchell describe in Narrative Prosthesis, in which disability is little more than a metaphor for the problems people have to get past in life. In this interpretative paradigm, disability enters a discursive and theoretical terrain that fails to engage fully the lived experience of the other. Perhaps most problematically, mobilisations of the freak persona may be read as one more manifestation of the distinctively postmodern desire to break free from the constraints of culturally condoned identity categories. This desire finds expression in the increasingly prevalent cultural phenomenon of voluntary enfreakment, in which people voluntarily differentiate, or queer their own experience of self. As Fraser says when he finds out that a company of able-bodied freaks is competing with him for audiences at the Edinburgh Fringe Festival, “[t]he irony is, these days, everyone is trying to get in on our act” (Born Freak). In a brave new world where everybody wants to be a freak, activist artists “must be watchful”, Gómez-Peña warns, “for we can easily get lost in the funhouse of virtual mirrors, epistemological inversions, and distorted perceptions” (288). The reclamation of disability as a positive metaphor for a more dispersed set of human differences in the spectacle of daily life (287-98), and in theoretical figurations of feminist philosophy that favour the grotesque, the monstrous and the mechanical (Haraway Simians, Cyborgs and Women; Braidotti Nomadic Subjects), raises questions for Garland-Thomson (“Integrating Disability, Transforming Feminist Theory” 9) and Sandahl (581-83). If “disability serves as a master trope for difference,” Sandahl says, then anybody can adopt it “…to serve as a metaphor expressing their own outsider status, alienation and alterity, not necessarily the social, economic and political concerns of actual disabled people” (583). The work of disabled performers can disappear into a wider sphere of self-differentiated identities, which threatens to withdraw ‘disability’ as a politically useful category around which a distinctive group of people can generate an activist politics. To negotiate these risks, disabled performers need to work somewhere between a specific, minoritarian politics and a universal, majoritarian politics, as Sedgwick describes in Epistemology of the Closet (91; cf. Garland-Thompson “Integrating Disability, Transforming Feminist Theory” 5; cf. Stephens 493). Performers need to make their experience of otherness explicit, so that their corporeal specificity is not abstracted into a symbolic system that serves the dominant cultural logic. Performers need to contextualise this experience in social terms, so that it is not isolated from the sphere of identity politics. But performers cannot always afford to allow the freak persona to become one more manifestation of the myriad idiosyncratic identities that circulate in the postmodern popular imaginary. It is by negotiating these risks that performers encourage spectators to experience—if only fleetingly, and provisionally—a relationship to the other that is characterised not by generalisation, domestication and containment (Levinas “Substitution” 80, 88), but by respect for the other’s radical alterity, by vulnerability, and, in Derrida’s reformation of Levinasian ethics, by a singular, reciprocal and undecidable responsibility towards the other (Derrida 60-70). This is what Levinas would call an ethical relationship, in which the other exists, but as an excess, a class of being that can be recognised but never seized by comprehension (“Is Ontology Fundamental?” 7, “Transcendence and Height” 17), or sublimated as a category of, or complement to, the same (13, “Meaning and Sense” 51). Mat Fraser’s mobilisation of Sealo the Sealboy is one of the most engaging examples of the way disabled performers negotiate the complexities of this terrain. On his website, Fraser says he has always been aware of the power of confrontational presentations of his own body, and has found live forms that blur the boundaries between freakshow, sideshow and conventional theatre the best forums for “the more brutal and confrontational aspect of my investigation into disability’s difficult interface with mainstream cultural concerns” (MatFraser.co.uk). Fraser’s appropriation of Sealo was born of a fascination with the historical figure of Stanley Berent. “Stanley Berent was an American freakshow entertainer from the 1940s who looked like me,” Fraser says. “He had phocomelia. That’s the medical term for my condition. It literally means seal-like limbs. Berent’s stage name was Sealo the Sealboy” (Born Freak). Fraser first restaged Sealo after a challenge from Dick Zigun, founder of the modern Sideshows by the Seashore. He restaged Berant’s act, focused on Berant’s ability to do basic things like shaving and sawing wood with his deformed hands, for the sideshow’s audiences. While Fraser had fun playing the character on stage, he says he felt a particular discomfort playing the character on the bally platform used to pull punters into the sideshow from the street outside. “There is no powerful dynamic there,” Fraser laments. “It’s just ‘come look at the freak’” (Born Freak). Accordingly, after a season at Sideshows by the Seashore, Fraser readapted the experience as a stage play, Sealboy: Freak, in which Sealo is counterposed with the character Tam, “a modern disabled actor struggling to be seen as more than a freak” (Born Freak). This shift in the theatrical mechanisms by which he stages the freak gives Fraser the power to draw contemporary, politically correct spectators at the Edinburgh Fringe Festival into the position of sideshow gawkers, confronting them with their own fascination with his body. A potent example is a post-audition scene, in which Tam says I read this book once that said that the mainstream will only see a disabled performer in the same way they view a performing seal. Very clever, but just mimicry. No. No it can’t be like that anymore. We’ve all moved on. People are no longer more fascinated by how I do things, rather than what I say. I am an actor, not a fucking freak. (Born Freak) But, as Tam says this, he rolls a joint, and spectators are indeed wrapped up in how he does it, hardly attending to what he says. What is interesting about Fraser’s engagement with Sealo in Sealboy: Freak is the way he works with a complicated—even contradictory—range of presentational strategies. Fraser’s performance becomes explicit, expositional and estranging by turns. At times, he collapses his own identity into that of the freak, the figure so stark, so recognisable, so much more harshly drawn than its real-life referent, that it becomes a simulacrum (cf. Baudrillard 253-282), exceeding and escaping the complications of the human corporeality beneath it. Fraser allows spectators to inhabit the horror, and the humour, his disabled identity has historically provoked, reengaging the reactions they hide in everyday life. And, perhaps, if they are an educated audience at the Fringe, applauding themselves for their own ability to comprehend the freak, and the crudity of sideshow display. However, self-congratulatory comprehension of the freak persona is interrupted by the discomforting encounter with Tam, suspending—if only provisionally—spectators’ ability to reconcile this reaction with their credentials as a politically correct audience. What a closer look at mobilisations of the freak in performances such as Fraser’s demonstrates is that manipulating the theatrical mechanisms of the stage, and their potential to rapidly restructure engagement with the extraordinary body, enables performers to negotiate the risk of (mis)recognition embedded in the face-to-face encounter between self and spectator. So configured, the stage can become a site for contesting the cultural logic by which the disabled body has historically been defined. It can challenge spectators to experience—if fleetingly—the uncertainties of the face-to-face encounter with the extraordinary body, acknowledging this body’s specificity, without immediately being able to abstract, domesticate or abdicate responsibility for it—or abdicate responsibility for their own reaction to it. Whilst spectators’ willingness to reflect further on their complicity in the construction of the other remains an open and individual question, these theatrical manipulations can at least increase the chance that the cathartic effect of the encounter with the so-called freak will be disrupted or deferred. References Adams, Rachel. Sideshow USA: Freaks and the American Cultural Imagination. Chicago, IL: University of Chigaco Press, 2001. Baudrillard, Jean. “The Precision of Simulacra”. Art After Modernism: Rethinking Representation. Ed. Brian Wallis. Boston, MA: David R. Godine, 1984, 253-282. Born Freak. Dir. Paul Sapin. Written Paul Sapin and Mat Fraser. Planet Wild for Channel 4 UK, 2001. Braidotti, Rosi. Nomadic Subjects: Embodiment and Sexual Difference in Contemporary Feminist Thought. New York, NY: Columbia University Press, 1994. Bogdan, Robert. Freakshow: Presenting Human Oddities for Amusement and Profit. Chicago, IL: University of Chicago Press, 1988. Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Trans. Brian Massumi. Minneapolis, MN and London: University of Minnesota Press, 1987. Derrida, Jacques. Gift of Death. Trans. David Wills. Chicago IL: University of Chicago Press, 1995. Fraser, Mat. “Live Art”. MatFraser.co.uk. n.date. 30 April 2008 ‹http://www.matfraser.co.uk/live_art.php›. Foucault, Michel. The Birth of the Clinic: An Archeology of Medical Perception. Trans. AM Sheridan Smith. London: Routledge, 1976. Garland-Thomson, Rosmarie. “Integrating Disability, Transforming Feminist Theory”. NSWA Journal 14.3 (2002): 1-33. ———. Extraordinary Bodies: Figuring Physical Disability in American Culture and Literature. New York, NY: Columbia University Press, 1997. ———. “Introduction: From Wonder to Error—A Genealogy of Freak Discourse”. Freakery: Cultural Spectacles of the Extraordinary Body. Ed. Rosmarie Garland-Thomspon. New York, NY and London: New York University Press, 1996. Gómez-Peña, Guillermo. “Culture-in-extremis: Performing Against the Cultural Backdrop of the Mainstream Bizarre”. The Performance Studies Reader. Ed. Henry Bial. London and New York: Routledge, 2004, 287-298. Haraway, Donna. Simians, Cyborgs and Women. New York, NY: Routledge, 1991. Kuppers, Petra. Disability and Contemporary Performance: Bodies on Edge. New York, NY: Routledge, 2004. Levinas, Emmanuel. “Is Ontology Fundamental?”. Emmanuel Levinas: Basic Philosophical Writings. Ed. Adriaan Peperzak, Simon Critchley and Robert Bernasconi. Bloomington and Indianapolis, IN: Indiana University Press, pp. 1-10. ———. “Transcendence and Height”. Emmanuel Levinas: Basic Philosophical Writings. Ed. Adriaan Peperzak, Simon Critchley and Robert Bernasconi. Bloomington and Indianapolis, IN: Indiana University Press, pp. 11-31. ———. “Meaning and Sense”. Emmanuel Levinas: Basic Philosophical Writings. Ed. Adriaan Peperzak, Simon Critchley and Robert Bernasconi. Bloomington and Indianapolis, IN: Indiana University Press, pp. 33-64. ———. “Substitution”. Emmanuel Levinas: Basic Philosophical Writings. Ed. Adriaan Peperzak, Simon Critchley and Robert Bernasconi. Bloomington and Indianapolis, IN: Indiana University Press, pp. 79-95. Mazer, Sharon. “‘She’s so fat…’ Facing the Fat Lady at Coney Island’s Sideshows by the Seashore”. Bodies Out of Bounds: Fatness and Transgression. Ed. Jana Evens Braziel and Kathryn LeBesco. Berkeley, CA: University of California Press, 2001, 257-276. Sandahl, Carrie. “Black Man, Blind Man: Disability Identity Politics and Performance”. Theatre Journal 56 (2004): 597-602. Schneider, Rebecca. The Explicit Body in Performance. New York, NY and London: Routledge, 1997. Sedgwick, Eve Kosofsky. Epistemology of the Closet. Berkeley, CA: University of California Press, 1990. Snyder, Sharon L. and David T Mitchell. “Re-engaging the Body: Disability Studies and the Resistance to Embodiment”. Public Culture, 13.3 (2001): 367-389. ———. Narrative Prosthesis: Disability and the Dependencies of Discourse. Ann Arbor, MI: University of Michigan Press, 2000. Stephens, Elizabeth. “Cultural Fixations of the Freak Body: Coney Island and the Postmodern Sideshow”. Continuum: Journal of Media and Cultural Studies 20.4 (2006): 485-498. Acknowledgements An earlier version of this paper was presented at “Extreme States: Issues of Scale—Political, Performative, Emotional”, the Australasian Association for Drama Theatre and Performance Studies Annual Conference 2007.
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36

Gorman-Murray, Andrew, and Robyn Dowling. "Home." M/C Journal 10, no. 4 (August 1, 2007). http://dx.doi.org/10.5204/mcj.2679.

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Abstract:
Previously limited and somewhat neglected as a focus of academic scrutiny, interest in home and domesticity is now growing apace across the humanities and social sciences (Mallett; Blunt, “Cultural Geographies of Home”; Blunt and Dowling). This is evidenced in the recent publication of a range of books on home from various disciplines (Chapman and Hockey; Cieraad; Miller; Chapman; Pink; Blunt and Dowling), the advent in 2004 of a new journal, Home Cultures, focused specifically on the subject of home and domesticity, as well as similar recent special issues in several other journals, including Antipode, Cultural Geographies, Signs and Housing, Theory and Society. This increased interest in the home as a site of social and cultural inquiry reflects a renewed fascination with home and domesticity in the media, popular culture and everyday life. Domestic life is explicitly central to the plot and setting of many popular and/or critically-acclaimed television programs, especially suburban dramas like Neighbours [Australia], Coronation Street [UK], Desperate Housewives [US] and The Secret Life of Us [Australia]. The deeply-held value of home – as a place that must be saved or found – is also keenly represented in films such as The Castle [Australia], Floating Life [Australia], Rabbit-Proof Fence [Australia], House of Sand and Fog [US], My Life as a House [US] and Under the Tuscan Sun [US]. But the prominence of home in popular media imaginaries of Australia and other Western societies runs deeper than as a mere backdrop for entertainment. Perhaps most telling of all is the rise and ratings success of a range of reality and/or lifestyle television programs which provide their audiences with key information on buying, building, renovating, designing and decorating home. In Australia, these include Backyard Blitz , Renovation Rescue, The Block, Changing Rooms, DIY Rescue, Location, Location and Our House. Likewise, popular magazines like Better Homes and Gardens and Australian Vogue Living tell us how to make our homes more beautiful and functional. Other reality programs, meanwhile, focus on how we might secure the borders of our suburban homes (Crimewatch [UK]) and our homeland (Border Security [Australia]). Home is also a strong theme in other media forms and debates, including life writing, novels, art and public dialogue about immigration and national values (see Blunt and Dowling). Indeed, notions of home increasingly frame ‘real world’ experiences, “especially for the historically unprecedented number of people migrating across countries”, where movement and resettlement are often configured through processes of leaving and establishing home (Blunt and Dowling 2). In this issue of M/C Journal we contribute to these critical voices and popular debates, seeking to further untangle the intricate and multi-layered connections between home and everyday life in the contemporary world. Before introducing the articles comprising this issue, we want to extend some of the key themes that weave through academic and popular discussions of home and domesticity, and which are taken up and extended here by the subsequent articles. Home is powerful, emotive and multi-faceted. As a basic desire for many, home is saturated with the meanings, memories, emotions, experiences and relationships of everyday life. The idea and place of home is perhaps typically configured through a positive sense of attachment, as a place of belonging, intimacy, security, relationship and selfhood. Indeed, many reinforce their sense of self, their identity, through an investment in their home, whether as house, hometown or homeland. But at the same time, home is not always a well-spring of succour and goodness; others experience alienation, rejection, hostility, danger and fear ‘at home’. Home can be a site of domestic violence or ‘house arrest’; young gay men and lesbians may feel alienated in the family home; asylum seekers are banished from their homelands; indigenous peoples are often dispossessed of their homelands; refugees might be isolated from a sense of belonging in their new home(land)s. But while this may seriously mitigate the affirmative experience of home, many still yearn for places, both figurative and material, to call ‘home’ – places of support, nourishment and belonging. The experience of violence, loss, marginalisation or dispossession can trigger, in Michael Brown’s words, “the search for a new place to call home”: “it means having to relocate oneself, to leave home and reconfigure it elsewhere” (50). Home, in this sense, understood as an ambiguous site of both belonging and alienation, is not a fixed and static location which ‘grounds’ an essential and unchanging sense of self. Rather, home is a process. If home enfolds and carries some sense of desire for positive feelings of attachment – and the papers in this special issue certainly suggest so, most quite explicitly – then equally this is a relationship that requires ongoing maintenance. Blunt and Dowling call these processes ‘homemaking practices’, and point to how home must be understood as a lived space which is “continually created and recreated through everyday practices” (23). In this way, home is posited as relational – the ever-changing outcome of the ongoing and mediated interaction between self, others and place. What stands out in much of the above discussion is the deep inter-connection between home, identity and self. Across the humanities and social sciences, home has been keenly explored as a crucial site “for the construction and reconstruction of one’s self” (Young 153). Indeed, Blunt and Dowling contend that “home as a place and an imaginary constitutes identities – people’s sense of themselves are related to and produced through lived and imaginative experiences of home” (24). Thus, through various homemaking practices, individuals generate a sense of self (and social groups produce a sense of collective identity) while they create a place called home. Moreover, as a relational entity, neither home nor identity are fixed, but mutually and ongoingly co-constituted. Homemaking enables changing and cumulative identities to be materialised in and supported by the home (Blunt and Dowling). Unfolding identities are progressively embedded and reflected in the home through both everyday practices and routines (Wise; Young), and accumulating and arranging personally meaningful objects (Marcoux; Noble, “Accumulating Being”). Consequently, as one ‘makes home’, one accumulates a sense of self. Given these intimate material and affective links between home, self and identity, it is perhaps not surprising that writing about a place called home has often been approached autobiographically (Blunt and Dowling). Emphasising the importance of autobiographical accounts for understanding home, Blunt argues that “through their accounts of personal memories and everyday experiences, life stories provide a particularly rich source for studying home and identity” (“Home and Identity”, 73). We draw attention to the importance of autobiographical accounts of home because this approach is prominent across the papers comprising this issue of M/C Journal. The authors have used autobiographical reflections to consider the meanings of home and processes of homemaking operating at various scales. Three papers – by Brett Mills, Lisa Slater and Nahid Kabir – are explicitly autobiographical, weaving scholarly arguments through deeply personal experiences, and thus providing evocative first-hand accounts of the power of home in the contemporary world. At the same time, several other authors – including Melissa Gregg, Gilbert Caluya and Jennifer Gamble – use personal experiences about home, belonging and exclusion to introduce or illustrate their scholarly contentions about home, self and identity. As this discussion suggests, home is relational in another way, too: it is the outcome of a relationship between material and imaginative qualities. Home is somewhere – it is situated, located, emplaced. But it is also much more than a location – as suggested by the saying, ‘A house is not a home’. Rather, a house becomes a home when it is imbued with a range of meanings, feelings and experiences by its occupants. Home, thus, is a fusion of the imaginative and affective – what we envision and desire home to be – intertwined with the material and physical – an actual location which can embody and realise our need for belonging, affirmation and sustenance. Blunt and Dowling capture this relationship between emplacement and emotion – the material and the imaginative – with their powerful assertion of home as a spatial imaginary, where “home is neither the dwelling nor the feeling, but the relation between the two” (22). Moreover, they demonstrate that this conceptualisation also detaches ‘home’ from ‘dwelling’ per se, and invokes the creation of home – as a space and feeling of belonging – at sites and scales beyond the domestic house. Instead, as a spatial imaginary, home takes form as “a set of intersecting and variable ideas and feelings, which are related to context, and which construct places, extend across spaces and scales, and connects places” (Blunt and Dowling 2). The concept of home, then, entails complex scalarity: indeed, it is a multi-scalar spatial imaginary. Put quite simply, scale is a geographical concept which draws attention to the layered arenas of everyday life – body, house, neighbourhood, city, region, nation and globe, for instance – and this terminology can help extend our understanding of home. Certainly, for many, house and home are conflated, so that a sense of home is coterminous with a physical dwelling structure (e.g. Dupuis and Thorns). For others, however, home is signified by intimate familial or community relationships which extend beyond the residence and stretch across a neighbourhood (e.g. Moss). And moreover, without contradiction, we can speak of hometowns and homelands, so that home can be felt at the scale of the town, city, region or nation (e.g. Blunt, Domicile and Diaspora). For others – international migrants and refugees, global workers, communities of mixed descent – home can be stretched into transnational belongings (e.g. Blunt, “Cultural Geographies of Home”). But this notion of home as a multi-scalar spatial imaginary is yet more complicated. While the above arenas (house, neighbourhood, nation, globe, etc.) are often simply posited as discrete territories, they also intersect and interact in complex ways (Massey; Marston). Extending this perspective, we can grasp the possibility of personal and collective homemaking processes operating across multiple scales simultaneously. For instance, making a house into a home invariably involves generating a sense of home and familiarity in a wider neighbourhood or nation-state. Indeed, Greg Noble points out that homemaking at the scale of the dwelling can be inflected by broader social and national values which are reflected materially in the house, in “the furniture of everyday life” (“Comfortable and Relaxed”, 55) – landscape paintings and national flags and ornaments, for example. He demonstrates that “homes articulate domestic spaces to national experience” (54). For others – those moving internationally between nation-states – domestic practices in dwelling structures are informed by cultural values and social ideals which extend well beyond the nation of settlement. Everyday domestic practices from one’s ‘land of origin’ are integral for ‘making home’ in a new house, neighbourhood and country at the same time (Hage). Many of the papers in this issue reflect upon the multi-scalarity of homemaking processes, showing how home must be generated across the multiple intersecting arenas of everyday life simultaneously. Indeed, given this prominence across the papers, we have chosen to use the scale of home as our organising principle for this issue. We begin with the links between the body – the geography closest to our skin (McDowell) – the home, and other scales, and then wind our way out through evocations of home at the intersecting scales of the house, the neighbourhood, the city, the nation and the diasporic. The rhetoric of home and belonging not only suggests which types of places can be posited as home (e.g. houses, neighbourhoods, nations), but also valorises some social relations and embodied identities as homely and others as unhomely (Blunt and Dowling; Gorman-Murray). The dominant ideology of home in the Anglophonic West revolves around the imaginary ‘ideal’ of white, middle-class, heterosexual nuclear family households in suburban dwellings (Blunt and Dowling). In our lead paper, Melissa Gregg explores how the ongoing normalisation of this particular conception of home in Australian politico-cultural discourse affects two marginalised social groups – sexual minorities and indigenous Australians. Her analysis is timely, responding to recent political attention to the domestic lives of both groups. Scrutinising the disciplinary power of ‘normal homes’, Gregg explores how unhomely (queer and indigenous) subjects and relationships unsettle the links between homely bodies, ideal household forms and national belonging in politico-cultural rhetoric. Importantly, she draws attention to the common experiences of these marginalised groups, urging “queer and black activists to join forces against wider tendencies that affect both communities”. Our first few papers then continue to investigate intersections between bodies, houses and neighbourhoods. Moving to the American context – but quite recognisable in Australia – Lisa Roney examines the connection between bodies and houses on the US lifestyle program, Extreme Makeover: Home Edition, in which families with disabled members are over-represented as subjects in need of home renovations. Like Gregg, Roney demonstrates that the rhetoric of home is haunted by the issue of ‘normalisation’ – in this case, EMHE ‘corrects’ and normalises disabled bodies through providing ‘ideal’ houses. In doing so, there is often a disjuncture between the homely ideal and what would be most helpful for the everyday domestic lives of these subjects. From an architectural perspective, Marian Macken also considers the disjuncture between bodily practices, inhabitation and ideal houses. While traditional documentation of house designs in working drawings capture “the house at an ideal moment in time”, Macken argues for post factum documentation of the house, a more dynamic form of architectural recording produced ‘after-the-event’ which interprets ‘the existing’ rather than the ideal. This type of documentation responds to the needs of the body in the inhabited space of domestic architecture, representing the flurry of occupancy, “the changes and traces the inhabitants make upon” the space of the house. Gilbert Caluya also explores the links between bodies and ideal houses, but from a different viewpoint – that of the perceived need for heightened home security in contemporary suburban Australia. With the rise of electronic home security systems, our houses have become extensions of our bodies – ‘architectural nervous systems’ which extend our eyes, ears and senses through modern security technologies. The desire for home security is predicated on controlling the interplay between the house and wider scales – the need to create a private and secure defensible space in hostile suburbia. But at the same time, heightened home security measures ironically connect the mediated home into a global network of electronic grids and military technologies. Thus, new forms of electronic home security stretch home from the body to the globe. Irmi Karl also considers the connections between technologies and subjectivities in domestic space. Her UK-based ethnographic analysis of lesbians’ techo-practices at home also considers, like Gregg, tactics of resistance to the normalisation of the heterosexual nuclear family home. Karl focuses on the TV set as a ‘straightening device’ – both through its presence as a key marker of ‘family homes’ and through the heteronormative content of programming – while at the same time investigating how her lesbian respondents renegotiated the domestic through practices which resisted the hetero-regulation of the TV – through watching certain videos, for instance, or even hiding the TV set away. Susan Thompson employs a similar ethnographic approach to understanding domestic practices which challenge normative meanings of home, but her subject is quite different. In an Australian-based study, Thompson explores meanings of home in the wake of relationship breakdown of heterosexual couples. For her respondents, their houses embodied their relationships in profoundly symbolic and physical ways. The deterioration and end of their relationships was mirrored in the material state of the house. The end of a relationship also affected homely, familiar connections to the wider neighbourhood. But there was also hope: new houses became sources of empowerment for former partners, and new meanings of home were created in the transition to a new life. Brett Mills also explores meanings of home at different scales – the house, neighbourhood and city – but returns to the focus on television and media technologies. His is a personal, but scholarly, response to seeing his own home on the television program Torchwood, filmed in Cardiff, UK. Mills thus puts a new twist on autobiographical narratives of home and identity: he uses this approach to examine the link between home and media portrayals, and how personal reactions to “seeing your home on television” change everyday perceptions of home at the scales of the house, neighbourhood and city. His reflection on “what happens when your home is on television” is solidly but unobtrusively interwoven with scholarly work on home and media, and speaks to the productive tension of home as material and imaginative. As the above suggests, especially with Mills’s paper, we have begun to move from the homely connections between bodies and houses to focus on those between houses, neighbourhoods and beyond. The next few papers extend these wider connections. Peter Pugsley provides a critical analysis of the meaning of domestic settings in three highly-successful Singaporean sitcoms. He argues that the domestic setting in these sitcoms has a crucial function in the Singaporean nation-state, linking the domestic home and national homeland: it is “a valuable site for national identities to be played out” in terms of the dominant modes of culture and language. Thus, in these domestic spaces, national values are normalised and disseminated – including the valorisation of multiculturalism, the dominance of Chinese cultural norms, benign patriarchy, and ‘proper’ educated English. Donna Lee Brien, Leonie Rutherford and Rosemary Williamson also demonstrate the interplay between ‘private’ and ‘public’ spaces and values in their case studies of the domestic sphere in cyberspace, examining three online communities which revolve around normatively domestic activities – pet-keeping, crafting and cooking. Their compelling case studies provide new ways to understand the space of the home. Home can be ‘stretched’ across public and private, virtual and physical spaces, so that “online communities can be seen to be domesticated, but, equally … the activities and relationships that have traditionally defined the home are not limited to the physical space of the house”. Furthermore, as they contend in their conclusion, these extra-domestic networks “can significantly modify practices and routines in the physical home”. Jennifer Gamble also considers the interplay of the virtual and the physical, and how home is not confined to the physical house. Indeed, the domestic is almost completely absent from the new configurations of home she offers: she conceptualises home as a ‘holding environment’ which services our needs and provides care, support and ontological security. Gamble speculates on the possibility of a holding environment which spans the real and virtual worlds, encompassing email, chatrooms and digital social networks. Importantly, she also considers what happens when there are ruptures and breaks in the holding environment, and how physical or virtual dimensions can compensate for these instances. Also rescaling home beyond the domestic, Alexandra Ludewig investigates concepts of home at the scale of the nation-state or ‘homeland’. She focuses on the example of Germany since World War II, and especially since re-unification, and provides an engaging discussion of the articulation between home and the German concept of ‘Heimat’. She shows how Heimat is ambivalent – it is hard to grasp the sense of longing for homeland until it is gone. Thus, Heimat is something that must be constantly reconfigured and maintained. Taken up in a critical manner, it also attains positive values, and Ludewig suggests how Heimat can be employed to address the Australian context of homeland (in)security and questions of indigenous belonging in the contemporary nation-state. Indeed, the next couple of papers focus on the vexed issue of building a sense home and belonging at the scale of the nation-state for non-indigenous Australians. Lisa Slater’s powerful autobiographical reflection considers how non-indigenous Australians might find a sense of home and belonging while recognising prior indigenous ownership of the land. She critically reflects upon “how non-indigenous subjects are positioned in relation to the original owners not through migrancy but through possession”. Slater urges us to “know our place” – we need not despair, but use such remorse in a productive manner to remake our sense of home in Australia – a sense of home sensitive to and respectful of indigenous rights. Nahid Kabir also provides an evocative and powerful autobiographical narrative about finding a sense of home and belonging in Australia for another group ‘beyond the pale’ – Muslim Australians. Hers is a first-hand account of learning to ‘feel at home’ in Australia. She asks some tough questions of both Muslim and non-Muslim Australians about how to accommodate difference in this country. Moreover, her account shows the homing processes of diasporic subjects – transnational homemaking practices which span several countries, and which enable individuals and social groups to generate senses of belonging which cross multiple borders simultaneously. Our final paper also contemplates the homing desires of diasporic subjects and the call of homelands – at the same time bringing our attention back to home at the scales of the house, neighbourhood, city and nation. As such, Wendy Varney’s paper brings us full circle, lucidly invoking home as a multi-scalar spatial imaginary by exploring the diverse and complex themes of home in popular music. Given the prevalence of yearnings about home in music, it is surprising so little work has explored the powerful conceptions of home disseminated in and through this widespread and highly mobile media form. Varney’s analysis thus makes an important contribution to our understandings of home presented in media discourses in the contemporary world, and its multi-scalar range is a fitting way to bring this issue to a close. Finally, we want to draw attention to the cover art by Rohan Tate that opens our issue. A Sydney-based photographer, Tate is interested in the design of house, home and the domestic form, both in terms of exteriors and interiors. This image from suburban Sydney captures the shifting styles of home in suburban Australia, giving us a crisp juxtaposition between modern and (re-valued) traditional housing forms. Bringing this issue together has been quite a task. We received 60 high quality submissions, and selecting the final 14 papers was a difficult process. Due to limits on the size of the issue, several good papers were left out. We thank the reviewers for taking the time to provide such thorough and useful reports, and encourage those authors who did not make it into this issue to keep seeking outlets for their work. The number of excellent submissions shows that home continues to be a growing and engaging theme in social and cultural inquiry. As editors, we hope that this issue of M/C Journal will make a vital contribution to this important range of scholarship, bringing together 14 new and innovative perspectives on the experience, location, creation and meaning of home in the contemporary world. References Blunt, Alison. “Home and Identity: Life Stories in Text and in Person.” Cultural Geography in Practice. Eds. Alison Blunt, Pyrs Gruffudd, Jon May, Miles Ogborn, and David Pinder. London: Arnold, 2003. 71-87. ———. Domicile and Diaspora: Anglo-Indian Women and the Spatial Politics of Home. Malden: Blackwell, 2005. ———. “Cultural Geographies of Home.” Progress in Human Geography 29.4 (2005): 505-515. ———, and Robyn Dowling. Home. London: Routledge, 2006. Brown, Michael. Closet Space: Geographies of Metaphor from the Body to the Globe. London: Routledge, 2000. Chapman, Tony. Gender and Domestic Life: Changing Practices in Families and Households. Basingstoke: Palgrave Macmillan, 2004. ———, and Jenny Hockey, eds. Ideal Homes? Social Change and Domestic Life. London: Routledge, 1999. Cieraad, Irene, ed. At Home: An Anthropology of Domestic Space. Syracuse: Syracuse University Press, 1999. Dupuis, Ann, and David Thorns. “Home, Home Ownership and the Search for Ontological Security.” The Sociological Review 46.1 (1998): 24-47. Gorman-Murray, Andrew. “Homeboys: Uses of Home by Gay Australian Men.” Social and Cultural Geography 7.1 (2006): 53-69. Hage, Ghassan. “At Home in the Entrails of the West: Multiculturalism, Ethnic Food and Migrant Home-Building.” Home/world: Space, Community and Marginality in Sydney’s West. Eds. Helen Grace, Ghassan Hage, Lesley Johnson, Julie Langsworth and Michael Symonds. Annandale: Pluto, 1997. 99-153. Mallett, Shelley. “Understanding Home: A Critical Review of the Literature.” The Sociological Review 52.1 (2004): 62-88. Marcoux, Jean-Sébastien. “The Refurbishment of Memory.” Home Possessions: Material Culture Behind Closed Doors. Ed. Daniel Miller. Oxford: Berg, 2001. 69-86. Marston, Sally. “A Long Way From Home: Domesticating the Social Production of Scale.” Scale and Geographic Inquiry: Nature, Society and Method. Eds. Eric Sheppard and Robert McMaster. Oxford: Blackwell, 2004. 170-191. Massey, Doreen. “A Place Called Home.” New Formations 17 (1992): 3-15. McDowell, Linda. Gender, Identity and Place: Understanding Feminist Geographies. Cambridge: Polity, 1999. Miller, Daniel, ed. Home Possessions: Material Culture Behind Closed Doors. Oxford: Berg, 2001. Moss, Pamela. “Negotiating Space in Home Environments: Older Women Living with Arthritis.” Social Science and Medicine 45.1 (1997): 23-33. Noble, Greg. “Comfortable and Relaxed: Furnishing the Home and Nation.” Continuum: Journal of Media and Cultural Studies 16.1 (2002): 53-66. ———. “Accumulating Being.” International Journal of Cultural Studies 7.2 (2004): 233-256. Pink, Sarah. Home Truths: Gender, Domestic Objects and Everyday Life. Oxford: Berg, 2004. Wise, J. Macgregor. “Home: Territory and Identity.” Cultural Studies 14.2 (2000): 295-310. Young, Iris Marion. “House and Home: Feminist Variations on a Theme.” On Female Body Experience: ‘Throwing Like a Girl’ and Other Essays. New York: Oxford University Press, 2005. 123-154. Citation reference for this article MLA Style Gorman-Murray, Andrew, and Robyn Dowling. "Home." M/C Journal 10.4 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0708/01-editorial.php>. APA Style Gorman-Murray, A., and R. Dowling. (Aug. 2007) "Home," M/C Journal, 10(4). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0708/01-editorial.php>.
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37

Stead, Naomi. "White cubes and red knots." M/C Journal 5, no. 3 (July 1, 2002). http://dx.doi.org/10.5204/mcj.1961.

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The question of colour in architecture offers many potential points of entry. Taking an historical standpoint, one could discuss the use of bright colour in ancient Greek and Roman architecture, the importance of brilliantly coloured mosaic and stained glass to sacred architecture in the Byzantine and medieval periods, and the primacy of colour in non-Western architectural traditions both ancient and modern. It would be possible to trace prohibitions against the use of applied colour, derived from late 18th century notions of architectural morality—ideals demanding authenticity, honesty and directness in the expression of structure, function and materials. This puritan strand could be pursued into the modern movement, to its quasi-pathological attachment to whiteness.1 It would also be possible to note a trend which ran counter to dominant modernist attitudes to colour, in the eclectic 'neon historicism' of so-called 'post-modernist' architecture. But while it would be remiss of me not to acknowledge the history of colour in architecture in passing, it has been well addressed elsewhere, and is in any case outside the scope of this paper.2 What is significant is that this history is marked throughout by many of the same, largely unspoken, prohibitions against colour that can be traced across other cultural realms—that which David Batchelor has described as a history of 'chromophobia'. As Batchelor writes; 'Chromophobia manifests itself in the many and varied attempts to purge colour from culture, to diminish its significance, to deny its complexity…. [T]his purging of colour is usually accomplished in one of two ways. In the first, colour is made out to be the property of some 'foreign' body—usually the feminine, the oriental, the primitive, the infantile, the vulgar, the queer or the pathological. In the second, colour is relegated to the realm of the superficial, the supplementary, the inessential or the cosmetic. In one, colour is regarded as alien and therefore dangerous; in the other it is perceived merely as a secondary quantity of experience, and thus unworthy or serious consideration.'3 Numerous examples of the attempt to 'purge' colour can be identified throughout the history of architecture in the modern period. The mode of chromophobia particular to architecture may be summarised thus: colour in architecture has been associated with illusion and frivolity, and thus with decoration—it has been seen as being excess or supplementary to 'real' architecture.4 Discussions of colour in architecture can never be completely distinguished from discussions of ornament, or of materials and materiality. Colour is not necessarily a problem in itself—it is acceptable, for instance, when it is inherent to the material or to its weathering process, as in the bright green of copper verdigris. It is the application of colour, in the form of paint or stain, that raises questions of authenticity. The importance of surface and colour have been consistently made subordinate to architectural form; and the idea that colour is acceptable in interiors but not exteriors is merely the expression of another hierarchy, linking and demoting the trivial, contingent, feminised interior in favour of universal, masculinized, heroic external form. In the modern period, a work of 'serious' Architecture (as opposed to vernacular, commercial, or 'popular' architecture) has most often either been white, or coloured in the subdued palette afforded by the inherent characteristics of 'natural' materials.5 This is nowhere more true than in institutional architecture generally, and museum architecture in particular. Museums and their stake in the neutral monochrome The museum as an institution has traditionally functioned as a symbol of the establishment and its authority, a symbolic role often expressed in conventionally monumental architecture. This monumentality has, in turn, been reinforced by prestigious materials: much of the dignity and status of institutional architecture is taken from materials valued for their expense, rarity, or durability.6 Museum buildings are required to last, and thus they must not only use enduring materials, but materials which demonstrate their durability by being self-finishing in their natural, apparently neutral, state. The very idea that 'natural' materials are also somehow 'neutral' opens onto another, more ideological investment that the museum has in avoiding colour. Museums have long held a stake in the idea of an objective stance, and maintained the pretence of an unmediated presentation of historical fact. The notion of the museum as 'white cube' embodies all of this—the idea of the white cube, with its aformal form and achromatic colour, signifies purity and transcendence. Just as the whiteness of modern architecture was a continuation of the hygienic whiteness of doctor's coat, bathroom tiles, and hospital walls, the whiteness of the museum signifies clinical objectivity.7 It also, perhaps more significantly, stands for the ideal of the tabula rasa, the clean slate upon which the documentary evidence of art, history, or any other metanarrative could be methodically examined and arranged. For the museum, abandoning the neutrality of its public presentation may also mean a symbolic abandonment of objectivity. It would mean, if not a surrender to partiality, at least the admission of partiality—and the renunciation of universal whiteness for the specificities of colour. In the modern period, applied colour can never be neutral, but is read as mask, disguise, or stain. In the postmodern period, the discourse of the 'new museology' has challenged and discredited many of the ideological complicities of the idea of the museum as 'white box', linked as they are with a suspiciously absolutist rhetoric of abstract purity. Museums have increasingly begun to render explicit their role in the re-presentation of history, and to work at recontextualising ideas and artefacts. But even if a critical and self-reflexive stance is now more common in museological practice, it has taken much longer to begin to inform museum architecture. It would be a very courageous museum indeed that was willing to cash in all of the chips of its cultural authority, of which prestigious monumental architecture is a particularly powerful source. Most museums are still, if not white, at least respectably neutral, inside and out. But not so the National Museum of Australia (NMA). This museum, in its polychromatic formal complexity, could hardly be further from a 'white cube' museum. The National Museum of Australia: flirting with the flippant The NMA is housed in a loud and gregarious building. From its controversial strategy of literally appropriating elements from other canonical modernist works, through the coded messages of the Braille patterns on its surface, to the device of the extruded string and red 'knot' which passes through and around the building's form, it is relentless in its challenge to conventional institutional architecture. This is nowhere more true than in its colouration—there is hardly a neutral tone in sight. For that matter, there is hardly a 'natural' material in sight either—the majority of the building is constructed from pre-formed aluminium panelling in grey, yellow, red and khaki, crossed in places by sweeping calligraphic symbols.8 The dramatic aerial loop at the museum's entry is white and bright orange. There are walls of black dimpled pre-formed concrete, blue painted poles (get it?), a 'Mexican wave' of multicoloured steel sheets, and of course the richly cacophonous Garden of Australia Dreams. There are also some deliberate plays on colour symbolism—Le Corbusier's gleaming white modernist classic, the Villa Savoye, is reversed and reconstituted in black, corrugated steel. The fact that this forms part of the Institute of Aboriginal and Torres Strait Islander Studies is a hint of the building's clear, even dangerously frank, employment of colour symbolism. Given the architects previous work, we can safely assume that in this case, as elsewhere in the building, the choice of colours is calculated for maximum rhetorical effect. But I am less concerned here with the specific ploys of the architects than with the ways in which the building's reception has been conditioned by its employment of colour, specifically the ways in which it has been construed as populist. The NMA has polarised the architectural community in Australia. While much of the comment directed at the building has centred around its contravention of standards of taste and propriety in civic architecture, I would argue that this is only the symptom of a deeper reaction against its apparent frivolity, as signified most strongly by its colour. This is exemplified in a critique of the building by Stephen Frith, a respected Canberra academic. Concluding a polemical review in the Canberra Times, Frith asks: But why such tongue-lashings and breast-beatings over what has quickly established itself as a happy theme park to mediocrity? Surely its condoning of the ruthless kitsch of petty capitalism in its imagery and finishes provides for some spectre of merit? The problem becomes one of the civic domain in which architecture and its rhetoric is interpreted. For a supposedly public work, the museum is an intensely private building, privately encoded with in-jokes, and in the end hugely un-funny... The confection of cheap cladding and plasterboard is a spurious sideshow of magpie borrowings passing themselves off as cultural reference...9 Everything in this passage decries what Frith reads as the NMA's verisimilitude of popularity - the reference to theme-parks, sideshows, commercialism - a confection constructed with poor quality materials and finishes, which nevertheless flirts 'pretentiously' with the canon of modern architecture. To Frith the building reads not as a cheap and cheerful reflection of the Australian vernacular, but as a demeaning attempt to raise a laugh from the elite at the expense of the uncomprehending masses. His complaint is thus two-fold—that the building has insufficient gravitas, and that this is compounded rather than redeemed by the fact that it is not truly popular at all, but rather 'intensely private'. There is an important distinction to be made here, then, between 'populism' and 'popularity'. Populism has the negative connotation of deliberately seeking popular acceptance at the cost of quality, intellectual rigour, or formal aesthetic value. 'Popularity' still retains its more neutral modern sense, either of actual public involvement, or of things that are socially recognised as popular. In architecture, populism is already hedged about with prohibitions springing from the idea that a deliberately populist architecture is somehow fraudulent. A piece of serious, civic, monumental architecture should neither set out expressly to be popular, nor to look like it is, so the logic goes: if a work of high architecture happens to gain popular acclaim, then that is a happy accident. But there are significant reasons why such popularity must be seen to be incidental to other, more lofty concerns. Given that colour is seen to be 'popular', a highly coloured building is thus assumed to be 'lowering' itself in order to appeal to popular taste. Old systems of thought endure, and both museums and architecture are each subject to an unspoken hierarchy that still sees 'populism', if not actual popularity, as inferior. Conclusions: colour as the sign of a critical engagement But there is another possible reading of the NMA's apparent populism. I would argue that the building in fact presents and problematises the question of popularity in formal architectural terms. This leads to a proposition: that there is a 'look' of populism that exists independently of any intended or actual popularity, or even a connection with popular culture. I would argue that the NMA opens an elaborate play on this 'look' of the popular, and that it does so by manipulating certain key aesthetic devices: literal and figurative elements, visual jokes, non-orthogonal forms, and most significantly, bright and mixed colour. Such devices carry a weight of expectation and association, they cause a building to be read or socially recognised as being populist, largely as a result of pre-existing dichotomies between 'high' and 'low' art. In this conception the NMA, turning the modernist prohibition on its head, uses colour as the deliberately frivolous disguise of a profoundly serious intent. Rather than concealing the absence of meaning, it conceals an overabundance of meaning—a despairing accumulation of piled up allegories, codes and fragments. It is thus deeply ironic that the NMA has been read as a light, flippant, and populist confection, since I would argue that it could hardly be further from being those things. Rather than taking the usual path, of seeking cultural authority through allusion to traditional monumental architecture, the NMA makes perverse references to the seemingly trivial, commercial, and populist. The reasons why the architects might want the building to be (mis)read in this way are complex. But by renouncing the aesthetic trappings of a serious institution, the NMA reveals the very superficiality of such trappings. Furthermore, by renouncing the 'look of authority' in favour of colour, frivolity, and apparent populism, it introduces a note of doubt. Could the building, and thus the institution - a national museum, remember, charged with representing the nation and placed in the national capital - really be as flippant as it seems? Or is there some more subtle game afoot, a subversive questioning of accepted notions of Australian national history and national identity? I would argue that this is so. In the NMA, then, colour is the sign of a critical engagement. It positions the building itself as a discourse or discussion, not only of architectural colour as conferring inferiority and flippancy, but of a lack of colour as conferring authority and legitimacy. Of course, it is precisely because of architecture's history of chromophobia that colour can itself become a tool for subversiveness, provide an invitation to alternative readings, and collapse unspoken hierarchies. In this respect, the colour in and of the NMA provides an emblem of that which has long been marginalised in architecture, and in culture more generally. Notes 1. Mark Wigley writes that the primacy of whiteness in high modernist architecture (particularly the work of Le Corbusier) lies partly in the removal of decoration. '[The] erasure of decoration is portrayed [by Le Corbusier] as the necessary gesture of a civilized society. Indeed, civilization is defined as the elimination of the 'superfluous' in favour of the 'essential' and the paradigm of inessential surplus is decoration. Its removal liberates a new visual order. Echoing an argument at least as old as Western philosophy, Le Corbusier describes civilization as a gradual passage from the sensual to the intellectual, from the tactile to the visual. Decoration's 'caresses of the senses' are progressively abandoned in favour of the visual harmony of proportion.' Mark Wigley, White Walls, Designer Dresses: The Fashioning of Modern Architecture, MIT Press, Cambridge, Mass., 1995, pp. 2-3 2. See for example John Gage's superb and authoritative history of the use and meaning of colour, Colour and Meaning: Art, Science and Symbolism, Thames and Hudson, London, 1999. For a survey of the use of colour in architecture, see Tom Porter, Architectural Colour: A Design Guide to Using Colour on Buildings, Whitney Library of Design, New York, 1982, or the more recent Architectural Design Profile number 120: Colour in Architecture, AD, vol. 66, no 3/4, March/April 1996. These are only a few examples of the available literature. 3. David Batchelor, Chromophobia, Reaktion Books, London, 2000, pp. 22-23. 4. The notable exception to this - the architecture of schools is emblematic in itself: colour is appealing to children, so the logic would go, because they have undeveloped, 'primitive' tastes. 5. William Braham has perceptively examined the allure of 'natural' materials and colours in the modern period. He writes that 'the natural can only be understood as a somewhat flexible category of finishes, not by a single principle of use, manufacture, or appearance. The fact that a family of paint colours neutrals, ochres, and other earth colours fit within the definition of natural is only partly explained by their original manufacture with naturally occurring mineral compounds. Though they are opaque surface coatings, they resemble the tones produced in natural materials by weathering.' He goes on to say that the 'natural/neutral palette' is characterised by 'the difficult pursuit of authenticity', and this question goes indeed to the heart of the issue of colour in architecture. William W. Braham, 'A Wall of Books: The Gender of Natural Colours in Modern Architecture', JAE Journal of Architectural Education, vol. 53. No.1, September 1999, p. 10. 6. But perhaps more important than actual durability in institutional architecture is the appearance of durability, and this appearance is undermined by protective treatments like paint, whether coloured or not. Materials which are seen as flimsy or fragile may as well be coloured, so the logic goes, since they require constant re-painting anyway, and since it fits their low status. 7. Mark Wigley, White Walls, Designer Dresses: The Fashioning of Modern Architecture, MIT Press, Cambridge, Mass., 1995, p. 5. 8. Aluminium panelling is a new technology and a new material one that was unknown in the high modernist period but which is becoming increasingly ubiquitous today. The fact that aluminium panelling is coloured during the manufacturing process opens a new and interesting question: is this colour inherent, or is it simply applied earlier in the building process? Is it, in other words, an 'honest' or a 'dishonest' colour? Given that aluminium does have its own colour, and that it can be lacquered or anodised to retain that colour, it seems that the aluminium panelling of the NMA have been received as 'dishonest'. 9. Frith, 'A monument to lost opportunity', The Canberra Times, 20 March 2001 Citation reference for this article MLA Style Stead, Naomi. "White cubes and red knots" M/C: A Journal of Media and Culture 5.3 (2002). [your date of access] < http://www.media-culture.org.au/0207/whitecubes.php>. Chicago Style Stead, Naomi, "White cubes and red knots" M/C: A Journal of Media and Culture 5, no. 3 (2002), < http://www.media-culture.org.au/0207/whitecubes.php> ([your date of access]). APA Style Stead, Naomi. (2002) White cubes and red knots. M/C: A Journal of Media and Culture 5(3). < http://www.media-culture.org.au/0207/whitecubes.php> ([your date of access]).
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38

Lyons, Siobhan. "From the Elephant Man to Barbie Girl: Dissecting the Freak from the Margins to the Mainstream." M/C Journal 23, no. 5 (October 7, 2020). http://dx.doi.org/10.5204/mcj.1687.

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Introduction In The X-Files episode “Humbug”, agents Scully and Mulder travel to Florida to investigate a series of murders taking place in a community of sideshow performers, or freaks. At the episode’s end, one character, a self-made freak and human blockhead, muses on the future of the freak community:twenty-first century genetic engineering will not only eradicate the Siamese twins and the alligator-skinned people, but you’re going to be hard-pressed to find a slight overbite or a not-so-high cheek bone … . Nature abhors normality. It can’t go very long without creating a mutant. (“Humbug”) Freaks, he says, are there to remind people of the necessity of mutations. His observation that genetic engineering will eradicate anomalies of nature accurately illustrates the gradual shift that society was witnessing in the late twentieth century away from the anomalous freak and toward surgical perfection. Yet this desire for perfection, which has manifested itself in often severe surgical deformities, has seen a shift in what constitutes the freak for a contemporary audience, turning what was once an anomaly into a mass-produced creation. While the freaks of the nineteenth and early twentieth century were born with facial or anatomical deformities that warranted their place in the sideshow performance (bearded ladies, midgets, faints, lobster men, alligator-skinned people, etc.), freaks of the twenty-first century can be seen as something created by a plastic surgeon, a shift which undermines the very understanding of freak ontology. As Katherine Dunne put it: “a true freak cannot be made. A true freak must be born” (28). In her discussion of the monstrous body, Linda Williams writes that “the monster’s body is perceived as freakish in its possession of too much or too little” (63). This may have included a missing or additional limb, distorted sizes and heights, and anatomical growths. John Merrick, or the “Elephant Man” (fig. 1), as he was famously known, perfectly embodied this sense of excess that is vital to what people perceive as the monstrous body. In his discussion of freaks and the freakshow, Robert Bogdan notes that promotional posters exaggerated the already-deformed nature of freaks by emphasising certain physical anomalies and turning them into mythological creatures: “male exhibits with poorly formed arms were billed as ‘The Seal Man’; with poorly formed legs, ‘the Frog Man’; with excesses of hair, ‘The Lion Man’ or ‘Dog Boy’” (100). Figure 1: John Merrick (the Elephant Man) <https://www.pinterest.com.au/pin/193584483966192229/>.The freak’s anomalous nature made them valuable, financially but also culturally: “in many ways, the concept of ‘freak,’ is an anomaly in current social scientific thinking about demonstrable human variation. During its prime the freak show was a place where human deviance was valuable, and in that sense valued” (Bogdan 268). Many freaks were presented as “human wonders”, while “their claims to fame were quite commonplace” (Bogdan 200). Indeed, Bogdan argues that “while highly aggrandized exhibits really were full of grandeur, with respectable freaks the mundane was exploited as amazing and ordinary people were made into human wonders” (200). Lucian Gomoll similarly writes that freakshows “directed judgement away from the audience and onto the performers, assuring observers of their own unmarked normalcy” (“Objects of Dis/Order” 205).The anomalous nature of the freak therefore promoted the safety of normality at the same time as it purported to showcase the brilliance of the extraordinary. While the freaks themselves were normal, intelligent people, the freakshow served as a vehicle to gaze at oneself with a sense of relief. As much as many freakshows attempt to dismantle notions of normality, they serve to emphasise empathy, not envy. The anomalous freak is never an envied body; the particular dimensions of the freakshow mean that it is the viewer who is to be envied, and the freak who is to be pitied. From Freakshow to SideshowIn nineteenth-century freakshows, exploitation was rife; as Alison Piepmeier explains, “many of the so-called Aztecs, Pinheads, and What Is Its?”, were, in fact, “mentally disabled people dressed in wild costumes and forced to perform” (53). As a result, “freakishness often implied loss of control over one’s self and one’s destiny” (53). P.T. Barnum profited from his exploitation of freaks, while many freaks themselves also benefited from being exhibited. As Jessica Williams writes, “many freak show performers were well paid, self-sufficient, and enjoyed what they did” (69). Bogdan similarly pointed out that “some [freaks] were exploited, it is true, but in the culture of the amusement world, most human oddities were accepted as showmen. They were congratulated for parlaying into an occupation [that], in another context, might have been a burden” (268). Americans of all classes, Anissa Janine Wardi argues, enjoyed engaging in the spectacle of the freak. She writes that “it is not serendipitous that the golden age of the freak show coincided with the building of America’s colonial empire” (518). Indeed, the “exploration of the non-Western world, coupled with the transatlantic slave trade, provided the backdrop for America’s imperialist gaze, with the native ‘other’ appearing not merely in the arena of popular entertainment, but particularly in scientific and medical communities” (518). Despite the accusations levelled against Barnum, his freakshows were seen as educational and therefore beneficial to both the public and the scientific community, who, thanks to Barnum, directly benefited from the commercialisation of and rising public interest in the freak. Discussing “western conventions of viewing exotic others”, Lucian Gomoll writes that “the freak and the ‘normal’ subject produced each other in a relationship of uneven reciprocity” (“Feminist Pleasures” 129). He writes that Barnum “encouraged onlookers to define their own identities in contrast to those on display, as not disabled, not animalistic, not androgynous, not monstrous and so on”. By the twentieth century, he writes, “shows like Barnum’s were banned from public spaces as repugnant and intolerable, and forced to migrate to the margins” (129).Gomoll commends the Freakatorium, a museum curated by the late sword swallower Johnny Fox, as “demonstrating and commemorating the resourcefulness and talents of those pushed to the social margins” (“Objects of Dis/Order” 207). Gomoll writes that Fox did not merely see freaks as curiosities in the way that Barnum did. Instead, Fox provided a dignified memorial that celebrated the uniqueness of each freak. Fox’s museum displays, he writes, are “respectable spaces devoted to the lives of amazing people, which foster potential empathy from the viewers – a stark contrast to nineteenth-century freakshows” (205). Fox himself described the necessity of the Freakatorium in the wake of the sideshow: New York needs a place where people can come see the history of freakdom. People that were born with deformities that were still amazing and sensitive people and they allowed themselves to be viewed and exhibited. They made a good living off doing that. Those people were to be commended for their courageousness and bravery for standing in front of people. (Hartzman)Fox also described the manner in which the sideshow circuit was banned over time:then sideshows went out because some little girl was offended because she thought the only place she could work was the sideshow. Her mother thought it was disgraceful that people exhibited themselves so she started calling the governor and state’s attorney trying to get sideshows banned. I think it was Florida or South Carolina. It started happening in other states. They said no exhibiting human anomalies. These people who had been working in sideshows for years had their livelihood taken away from them. What now, they’re supposed to go be institutionalized? (Hartzman) Elizabeth Stephens argues that a shift occurred in the early twentieth century, and that by the late ‘30s “people with physical anomalies had been transformed in the cultural imagination from human oddities or monsters to sick people requiring diagnoses and medical intervention” (Stephens). Bogdan noted that by the 1930s, “the meaning of being different changed in American society. Scientific medicine had undermined the mystery of certain forms of human variation, and the exotic and aggrandized modes had lost their flamboyant attractiveness” (274). So-called freaks became seen as diseased bodies who “were now in the province of physicians, not the general public” (274). Indeed, scientific interest transformed the freak into a medical curiosity, contributing to the waning popularity of freakshows. Ironically, although the freaks declined in popularity as they moved into the medical community, medicine would prove to be the domain of a new kind of freak in the ensuing years. The Manufactured Freak As the freakshow declined in popularity, mainstream culture found other subjects whose appearance provoked curiosity, awe, and revulsion. Although plastic surgery is associated with the mid-to-late twentieth century and beyond, it has a long history in the medical practice. In A History of Plastic Surgery, Paolo Santoni-Rugiu and Philip J. Sykes note that “operations for the sole purpose of improving appearances came on the scene in 1906” (322). Charles C. Miller was one of the earliest pioneers of plastic surgery; Santoni-Rugiu and Sykes write that “he never disguised the fact that his ambition was to do Featural Surgery, correcting imperfections that from a medical point of view were not considered to be deformities” (302). This attitude would fundamentally transform notions of the “normal” body. In the context of cosmetic surgery, it is the normal body that becomes manipulated in order to produce something which, despite intentions, proves undoubtedly freakish. Although men certainly engage in plastic surgery (notably Igor and Grichka Bogdanoff) the twenty-first century surgical freak is synonymous with women. Kirsty Fairclough-Isaacs points out the different expectations levelled against men and women with respect to ageing and plastic surgery. While men, she says, “are closely scrutinised for attempting to hide signs of ageing, particularly hair loss”, women, in contrast, “are routinely maligned if they fail to hide the signs of ageing” (363). She observes that while popular culture may accept the ageing man, the ageing woman is less embraced by society. Consequently, women are encouraged—by the media, their fans, and by social norms around beauty—to engage in surgical manipulation, but in such a way as to make their enhancements appear seamless. Women who have successful plastic surgery—in the sense that their ageing is well-hidden—are accepted as having successfully manipulated their faces so as to appear flawless, while those whose surgical exploits are excessive or turn out badly become decidedly freakish. One of the most infamous plastic surgery cases is that of Jocelyn Wildenstein, also known as “catwoman”. Born Jocelynnys Dayannys da Silva Bezerra Périsset in 1940, Wildenstein met billionaire art dealer Alec N. Wildenstein whom she married in the late 1970s. After discovering her husband was being unfaithful, Wildenstein purportedly turned to cosmetic surgery in order to sculpt her face to resemble a cat, her husband’s favourite animal. Ironically but not surprisingly, her husband purportedly screamed in terror when he saw his wife’s revamped face for the first time. And although their relationship ended in divorce, Wildenstein, dubbed “the Bride of Wildenstein”, continued to visit her plastic surgeon, and her face became progressively more distorted over the years (Figure 2). Figure 2: Jocelyn Wildenstein over the years <https://i.redd.it/vhh3yp6tgki31.jpg>. The exaggerated and freakish contours of Wildenstein’s face would undoubtedly remind viewers of the anatomical exaggerations seen in traditional freaks. Yet she does not belong to the world of the nineteenth century freak. Her deformities are self-inflicted in an attempt to fulfil certain mainstream beauty ideals to exaggerated lengths. Like many women, Wildenstein has repeatedly denied ever having received plastic surgery, claiming that her face is natural, while professing admiration for Brigitte Bardot, her beauty idol. Such denial has made her the target of further criticism, since women are not only expected to conceal the signs of ageing successfully but are also ironically expected to be honest and transparent about having had work done to their faces and bodies, particularly when it is obvious. The role that denial plays not just in Wildenstein’s case, but in plastic surgery cases more broadly, constitutes a “desirability of naturalness” (122), according to Debra Gimlin. There is, she argues, an “aesthetic preference for (surgically enhanced) ‘naturalness’” (122), a desire that sits between the natural body and the freak. This kind of appearance promotes more of an uncanny naturalness that removes signs of ageing but without being excessive; as opposed to women whose use of plastic surgery is obvious (and deemed excessive according to Williams’ “monstrous body”) the unnatural look that some plastic surgery promotes is akin to an absence of normal features, such as wrinkles. One surgeon that Gimlin cites argues that he would not remove the wrinkles of a woman in her 60s: “she’s gonna look like a freak without them”, he says. This admission signifies a clear distinction between what we understand as freakish plastic surgery (Wildenstein) and the not-yet-freakish appearance of women whose surgically enhanced appearance is at once uncanny and accepted, perpetuating norms around plastic surgery and beauty. Denial is thus part of the fabric of performing naturalness and the desire to make the unnatural seem natural, adding another quasi-freakish dimension to the increasingly normalised appearance of surgically enhanced women. While Wildenstein is mocked for her grotesque appearance, in addition to her denial of having had plastic surgery, women who have navigated plastic surgery successfully are congratulated and envied. Although contemporary media increasingly advocates the ability to age naturally, with actresses like Helen Mirren and Meryl Streep frequently cited as natural older beauties, natural ageing is only accepted to the extent that this look of naturalness is appeasing. Unflattering, unaltered naturalness, on the other hand, is demonised, with such women encouraged to turn to the knife after all in order to achieve a more acceptable look of natural ageing, one that will inevitably and ironically provoke further criticism. For women considering plastic surgery, they are damned if they do and damned if they don’t. Grant McCracken notes the similarities between Wildenstein and the famous French body artist Orlan: “like Orlan, Wildenstein had engaged in an extravagant, destructive creativity. But where Orlan sought transformational opportunity by moving upward in the Renaissance hierarchy, toward saints and angels, Wildenstein moved downwards, toward animals” (25). McCracken argues that it isn’t entirely clear whether Orlan and Wildenstein are “outliers or precursors” to the contemporary obsession with plastic surgery. But he notes how the transition of plastic surgery from a “shameful secret” to a ubiquitous if not obligatory phenomenon coincides with the surgical work of Orlan and Wildenstein. “The question remains”, he says, “what will we use this surgery to do to ourselves? Orlan and Wildenstein suggest two possibilities” (26).Meredith Jones, in her discussion of Wildenstein, echoes the earlier sentiments of Williams in regards to the monster’s body possessing too much or too little. In Wildenstein’s case, her freakishness is provoked by excess: “when too many body parts become independent they are deemed too disparate: wayward children who no longer lend harmony or respect to their host body. Jocelyn Wildenstein’s features do this: her cheeks, her eyes, her forehead and her lips are all striking enough to be deemed untoward” (125). For Jones, the combination of these features “form a grotesquery that means their host can only be deemed, at best, perversely beautiful” (125). Wildenstein has been referred to as a “modern-day freak”, and to a certain extent she does share something in common with the nineteenth century freak, specifically through the manner in which her distorted features invite viewers to gawk. Like the Elephant Man, her freakish body possesses “too much”, as Williams put it. Yet her appearance evokes none of the empathy afforded traditional freaks, whose facial or anatomical deformities were inherent and thus cause for empathy. They played no role in the formation of their deformities, only reclaiming agency once they exhibited themselves. While Wildenstein is, certainly, an anomaly in the sense that she is the only known woman who has had her features surgically altered to appear cat-like, her appearance more broadly represents an unnerving trajectory that reconstructs the freak as someone manufactured rather than born, upending Katherine Dunne’s assertion that true freaks are born, not made. Indeed, Wildenstein can be seen as a precursor to Nannette Hammond and Valeria Lukyanova, women who surgically enhanced their faces and bodies to resemble a real-life Barbie doll. Hammond, a woman from Cincinnati, has been called the first ‘Human Barbie’, chronicling the surgical process on her Instagram account. She states that her children and husband are “just so proud of me and what I’ve achieved through surgery” (Levine). This surgery has included numerous breast augmentations, botox injections and dental veneers, in addition to eyelash extensions and monthly fake tans. But while Hammond is certainly considered a “scalpel junkie”, Valeria Lukyanova’s desire to transform herself into a living Barbie doll is particularly uncanny. Michael’s Idov’s article in GQ magazine titled: “This is not a Barbie Doll. This is an Actual Human Being” attests to the uncanny appearance of Lukyanova. “Meeting Valeria Lukyanova is the closest you will come to an alien encounter”, Idov writes, describing the “queasy fear” he felt upon meeting her. “A living Barbie is automatically an Uncanny Valley Girl. Her beauty, though I hesitate to use the term, is pitched at the exact precipice where the male gaze curdles in on itself.” Lukyanova, a Ukrainian, admits to having had breast implants, but denies that she has had any more modifications, despite the uncanny symmetry of her face and body that would otherwise allude to further surgeries (Figure 3). Importantly, Lukyanova’s transformation both fulfils and affronts beauty standards. In this sense, she is at once freakish but does not fit the profile of the traditional freak, whose deformities are never confused with ideals of beauty, at least not in theory. While Johnny Fox saw freaks as talented, unique individuals, their appeal was borne of their defiance of the ideal, rather than a reinforcement of it, and the fact that their appearance was anomalous and unique, rather than reproducible at whim. Figure 3: Valeria Lukyanova with a Barbie Doll <http://shorturl.at/mER06>.Conclusion As a modern-day freak, these Barbie girls are a specific kind of abomination that undermines the very notion of the freak due to their emphasis on acceptance, on becoming mainstream, rather than being confined to the margins. As Jones puts it: “if a trajectory […] is drawn between mainstream cosmetic surgery and these individuals who have ‘gone too far’, we see that while they may be ‘freaks’ now, they nevertheless point towards a moment when such modifications could in fact be near mainstream” (188). The emphasis that is placed on mainstream acceptance and reproducibility in these cases affronts traditional notions of the freak as an anomalous individual whose features cannot be replicated. But the shift that society has seen towards genetic and surgical perfection has only accentuated the importance of biological anomalies who affront the status quo. While Wildenstein and the Barbie girls may provoke a similar sense of shock, revulsion and pity as the Elephant Man experienced, they possess none of the exceptionality or cultural importance of real freaks, whose very existence admonishes mainstream standards of beauty, ability, and biology. References Bogdan, Robert. Freak Show: Presenting Human Oddities for Amusement and Profit. Chicago and London: U of Chicago P, 1990. Dunne, Katherine. Geek Love. London: Abacus, 2015. Fairclough-Isaacs, Kirsty. "Celebrity Culture and Ageing." Routledge Handbook of Cultural Gerontology. Eds. Julia Twigg and Wendy Martin. New York: Routledge, 2015. 361-368.Gimlin, Debra. Cosmetic Surgery Narratives: A Cross-Cultural Analysis of Women’s Accounts. New York: Palgrave Macmillan, 2012. Gommol, Lucian. “The Feminist Pleasures of Coco Rico’s Social Interventions.” Art and the Artist in Society. Eds. José Jiménez-Justiniano, Elsa Luciano Feal, and Jane Elizabeth Alberdeston. Newcastle upon Tyne: Cambridge Scholars Publishing, 2013. 119-134. ———. “Objects of Dis/Order: Articulating Curiosities and Engaging People at the Freakatorium.” Defining Memory: Local Museums and the Construction of History in America’s Changing Communities. Eds. Amy K. Levin and Joshua G. Adair. Lanham: Rowman & Littlefield, 2017. 197-212. Hartzman, Marc. “Johnny Fox: A Tribute to the King of Swords.” Weird Historian. 17 Dec. 2017. <https://www.weirdhistorian.com/johnny-fox-a-tribute-to-the-king-of-swords/>.“Humbug.” The X-Files: The Complete Season 3. Writ. Darin Morgan. Dir. Kim Manners. Fox, 2007. Idov, Michael. “This Is Not a Barbie Doll. This Is an Actual Human Being.” GQ. 12 July 2017. <https://www.gq.com/story/valeria-lukyanova-human-barbie-doll>.Jones, Meredith. Skintight: An Anatomy of Cosmetic Surgery. Oxford: Berg, 2008.McCracken, Grant. Transformations: Identity Construction in Contemporary Culture. Bloomington and Indianapolis: Indiana UP, 2008.Levine, Daniel D. “Before and After: What $500,000 of Plastic Surgery Bought Human Barbie.” PopCulture.com. 7 Dec. 2017. <https://popculture.com/trending/news/nannette-hammond-before-human-barbie-cost-photos/>. Piepmeier, Alison. Out in Public: Configurations of Women's Bodies in Nineteenth-Century America. Chapel Hill and London: U of North Carolina P, 2004. Santoni-Rugiu, Paolo, and Philip J. Sykes. A History of Plastic Surgery. Berlin: Springer-Verlag, 2017. Stephens, Elizabeth. “Twenty-First Century Freak Show: Recent Transformations in the Exhibition of Non-Normative Bodies.” Disability Studies Quarterly 25.3 (2005). <https://dsq-sds.org/article/view/580/757>.Wardi, Anissa Janine. “Freak Shows, Spectacles, and Carnivals: Reading Jonathan Demme’s Beloved.” African American Review 39.4 (Winter 2005): 513-526.Williams, Jessica L. Media, Performative Identity, and the New American Freak Show. London and New York: Palgrave MacMillan, 2017. Williams, Linda. “When the Woman Looks.” Horror, The Film Reader. Ed. Mark Jancovich. London and New York: Routledge, 2002. 61-66.
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Greenwood, Kate. "“You are not a beautiful and unique snowflake”." M/C Journal 6, no. 1 (February 1, 2003). http://dx.doi.org/10.5204/mcj.2146.

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How much do you know about yourself if you’ve never been in a fight? (Fight Club) …The fabric of the rhizome is the conjunction, “and…and…and…” This conjunction carries enough force to shake and uproot the verb “to be.” Where are you going? Where are you coming from…These are totally useless questions. (Gilles Deleuze and Felix Guattari 25) Fight Club (1999) depicts the struggle of Jack (Edward Norton) to determine a sense of identity in late capitalism, under which discipline gives way to control (Deleuze 177-182), and consumer culture feminises men. Within this social structure, people no longer occupy singular subjectivities, but instead are compelled to slide between infinite subject positions, always in a state of becoming, never arriving. Jack’s sense of identity, gleaned from shiny, new possessions, is exemplary of the postmodern subject who is all malleable surface and no depth, or, to use Jean Baudrillard’s lexicon, a schizophrenic “pure screen, a switching center [sic] for all the networks of influence” (a 133). As an alternative to this hollow and meaningless subjectivity, Fight Club suggests that there is a connection between pain and aggression and ‘knowing yourself’. Confronting and engaging with the primal feelings of pain and oblivion, it is implied, will bring Jack closer to a more authentic sense of identity than he could ever buy for himself from Ikea. Jack begins to attend support groups for the ill, in search of “real pain.” The crying and sense of oblivion experienced at these groups prove cathartic for Jack. These early scenes anticipate the idea that it is not through external things that one can attain an authentic sense of identity; rather, that the quest for authentic identity has become redundant and the only way out is to aspire to something less inauthentic. The way to do this, Fight Club suggests, is to embrace hopelessness, to return to degree zero and proceed in a simpler way. Jack’s apartment and the objects it contains are metonymic for his personality: recall the scene depicting his condo complete with descriptive captions and mood music, as if it were an advertisement. This is a visual enactment of Baudrillard’s theorisation of hyperreality, defined as the kind of reality that has resulted from an ideology that no longer represents real conditions of existence, because there are no longer any real objective truths to represent (b 6, 25). By extension, Jack’s personality is a piecemeal construct of these superficial objects: “I loved that condo. I loved every stick of furniture. That was not just a bunch of stuff that got destroyed; it was me.” After destroying Jack’s apartment, Tyler (Brad Pitt) confronts Jack with a critique of the consumer ideology by which he has lived his life. Confounding distrust of women and contempt for consumerism, Tyler points out that things “could be worse. A woman could cut off your penis while you’re asleep and toss it out of the window of a moving car,” before launching into an assault on Jack’s consumerist lifestyle asking why Is a duvet essential to our survival in the hunter-gatherer sense of the word…We’re consumers, we are by-products of the life-style obsession. Murder, crime, poverty: these things don’t concern me: celebrity magazines, television with five hundred channels, some guy’s name on my underwear…I say, “never be complete.” I say, “stop being perfect.” I say, “let’s evolve.” It is curious that Tyler carries out this tirade while consuming mass-produced beer and cigarettes. Fight Club overtly criticises ‘feminine’ modes of consumption—agonising over which ruffled valance to buy; taking pride in one’s home wares and condiments. However, this is undercut by its complicity with more ‘masculine’ modes of consumption—smoking and drinking - which are contingent on the rugged mode of masculinity it promotes. Fight Club does not only depict postmodern subjectivity in general as in crisis; rather, the suggestion is that in the postmodern era masculine subjectivity in particular is in trouble. Jack’s struggle to recuperate a sense of authentic masculine identity involves two different types of conflict: physical and political. Through physical violence we see fighting enacted in its arguably rawest sense: hyperreal violence with no coherent objective. Political conflict in this film includes but is not limited to physical brutality, propaganda, and acts of terrorism. The two different types of struggle in this film conduct themselves under the auspices of ‘Fight Club’ and ‘Project Mayhem’, respectively. Superficially, it would appear that Fight Club and Project Mayhem are two different things: Fight Club is for the sole purpose of men engaging in physical violence and an ensuing sense of abandon, while Project Mayhem is a tightly regimented organisation devoted to resisting and attacking the capitalist system and consumer culture. While considering the two different types of conflict in isolation would make it easier to unpack the complex set of ideas which the narrative device of fighting acts as a vehicle for in this film, this would be to ignore the fact that according to Fight Club the struggle for authentic subjectivity under late capitalism is a dubious objective to begin with, that “maybe it’s a mistake to believe in the existence of things, persons, or subjects” (Deleuze 26). Fight Club is represented as a way for Jack to subvert the ideology of late capitalism and its inherent consumerism that has, up to this point, defined his subjectivity. Fight Club potentially subverts the ideology of late capitalism in two ways: first, it provides a space where class hierarchy does not apply and allows lower-class workers to be momentarily “like gods” (this inversion proves, however, to be a hierarchical structure). Secondly, the evidence of physical violence can be read as subverting the ideology of respectable presentation in the bureaucratic work place. As Jack explains: “I got right in everyone’s hostile little face. Yes, these are bruises from fighting. Yes, I’m comfortable with that. I am enlightened.” Exactly what it is that is enlightening about fighting in this film is worth consideration. In the article ‘Fuck you Hero’ in Face magazine, Edward Norton describes the point of Fight Club as “needing the punch in the face to wake yourself up.” I think it’s about more than this. Notice that Jack continues to attend Fight Club long after he proclaims, “I am enlightened.” So, it’s safe to say it’s about more than simply ‘waking yourself up’. Jack describes how fighting makes him feel saved from the emptiness of his life, that it is “not about words.” An understanding of the explicit bodily violence depicted in Fight Club can be enhanced when considered with reference to John Fiske’s ‘Offensive Bodies and Carnival Pleasures’ (1989). Developing Michel de Certeau’s thesis that “there is no law that is not inscribed on bodies” (139), Fiske asserts the primacy of the body in ideological struggles, arguing “the body is where the social is most convincingly represented as the individual and where politics can best disguise itself as human nature” (70). In actively damaging the external façade of their bodies, therefore, the members of Fight Club reject the conservative politics that inscribe themselves on the neatly presented bodies of obedient workers. Fiske also makes reference to the psychoanalytic concept ‘jouissance’ defined as “a moment of pleasure when the body breaks free from social control” (94). Given that Jack describes the experience of Fight Club as defying words, fighting could be read as an experience of jouissance which allows members to escape the dominant system of signification and that momentarily transports these men, if not closer to the ‘truth’, at least further from social constraints. While Fight Club implicates other factors as being responsible for the contemporary demise of masculinity—including the breakdown of the family unit and absentee fathers—Tyler’s address to Fight Club foreshadowing Project Mayhem is perhaps the clearest articulation in Fight Club of the disaffection felt by these men and its alleged cause: I see in Fight Club the strongest and smartest men who have ever lived—an entire generation pumping gas and waiting tables; or they’re slaves with white collars…Advertisements have them chasing cars and clothes, working jobs they hate so they can buy shit they don’t need. We are the middle children of history, with no purpose or place. We have no Great War, or great depression. The great war is a spiritual war. The great depression is our lives. We were raised by television to believe that we’d be millionaires and movie gods and rock stars—but we won’t. And we’re learning that fact. And we’re very, very pissed off. Following this speech, Tyler hands out homework assignments. Tasks include the incitement of violence in the wider community, and the calculated vandalism of billboards, car-yards and public art. Tyler completes his own homework assignment, threatening a convenience store attendant with death unless he takes steps immediately to return to college and pursue his dream. This scene is exemplary of the ideology of ‘following your dream’, a perversion of the capitalist ethos, that pervades Fight Club. While threatening to drive the car they are both in into oncoming traffic, Tyler urges Jack to decide what it is he wants to accomplish before he dies. This appeal to individual fulfilment contradicts the hyper-collective mentality of Project Mayhem, which dictates that members renounce their names, shave their heads, wear identical black clothing and immerse themselves in dogma: “You are not special. You are not a beautiful and unique snowflake.” Tyler’s appeal to Jack to “stop trying to control everything and just let go” is dissonant with the tightly regimented structure of Project Mayhem, complete with teams and committees. The notion of pain as a portal to ‘your true self’ is recalled when Tyler gives Jack a chemical burn. Tyler expounds: Without pain…we’d have nothing…what you’re feeling is premature enlightenment. This is the greatest moment of your life…It’s only after you’ve lost everything that we’re free to do anything. This ideology of abandon, of ‘losing it all,’ is contradicted throughout Fight Club by Tyler’s equal appeal to rules and structure. Furthermore, Jack’s description of the feelings he experienced after fighting—“when the fight was over, nothing was solved, but nothing mattered”—seems to be embracing the converse: if nothing was solved and nothing mattered, surely ‘finding yourself’ is not important. Slavoj Zizek’s consideration of the postmodern individual can stand as a summary of the depiction of subjectivity in Fight Club. Zizek posits a subjectivity that knows no limits, when [t]he inherent obverse of ‘Be your true Self!’ is…the injunction to cultivate permanent refashioning, in accordance with the postmodern postulate of the subject’s indefinite plasticity…in short, extreme individualism reverts to its opposite, leading to the ultimate identity crisis: subjects experience themselves as radically unsure, with no ‘proper face’, changing from one imposed mask to another, since what is behind that mask is ultimately nothing, a horrifying void they are frantically trying to fill in with their compulsive activity… (373) In this sense, the narrative on subjectivity in Fight Club becomes extremely complicated, conflating extreme individualism (“follow your dream”), extreme collectivism (“you are not special”), and an endless shifting from mask to mask to mask (Cornelius—Jack—Tyler…) where no mask is privileged as more authentic than another. Fight Club is fundamentally ambivalent towards all of the issues it would explore. It promotes a discourse of ‘finding yourself’ while simultaneously insisting “you are not a beautiful and unique snowflake.” Does it all simply dissolve into postmodern irony, or does a kernel of significance remain? Beneath the contradictions the message regarding subjectivity seems to be this: the only ‘authentic’ thing about contemporary subjectivity is that at its heart lies a void. Embracing this void, while a bleak prospect, rather than frantically trying to compensate for its absence, is the only authentic gesture that remains. Works Cited Baudrillard, Jean. ‘The Ecstasy of Communication’. 1983. Trans. John Johnston. Postmodern Culture. Ed. Hal Foster. London: Pluto Press, 1990. . Simulations. Trans. Paul Foss, Paul Patton and Philip Beitchman. New York: Semiotext(e), 1983. De Certeau, Michel. The Practice of Everyday Life. 1984. Trans. Stephen Rendall. London: University of California Press, 1988. Deleuze, Gilles and Felix Guattari. A Thousand Plateaus: capitalism and schizophrenia. 1987. Trans. Brian Massumi. Minneapolis: University of Minnesota Press, 2002. Deleuze, Gilles. Negotiations: 1972-1990. New York: Columbia UP, 1995. Fight Club. Dir. David Fincher. Twentieth Century Fox, 1999. Fiske, John. ‘Offensive Bodies and Carnival Pleasures’. Understanding Popular Culture. 1989. London: Routledge, 1996. McLean, Craig. ‘Fuck you Hero.’ Face. #35, December 1999. Zizek, Slavoj. The Ticklish Subject: the Absent Centre of Political Ontology. London: Verso, 1999. Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Greenwood, Kate. "“You are not a beautiful and unique snowflake” " M/C: A Journal of Media and Culture 6.1 (2003). Dn Month Year < http://www.media-culture.org.au/0302/09-snowflake.php>. APA Style Greenwood, K., (2003, Feb 26). “You are not a beautiful and unique snowflake” . M/C: A Journal of Media and Culture, 6,(1). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0302/09-snowflake.html
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Khoo, Tseen. "Fetishising Flesh." M/C Journal 2, no. 3 (May 1, 1999). http://dx.doi.org/10.5204/mcj.1755.

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From the sensuous scenes of culinary delectation and preparatory foreplay in Eat Drink Man Woman to the current crop of texts infused with metaphors of consumption as assimilation, writers and filmmakers have signified diasporic Asian bodies by merging cultural and racial markers. This is an introduction to the issues involved in representing the Asian body in diaspora and the politically fraught issues for racial minority populations in majority 'white' nations. Examples in this piece skim from Japanese-Canadian literature and metaphors of ingestion to racial minority identity politics in the United States. In Chorus of Mushrooms, a novel by Japanese-Canadian Hiromi Goto, one of the foci for the Tonkatsus' cultural change-over from the Japanese to the Canadian side of the hyphen is a determined alteration in eating habits. 'Western' food is the only type provided and the grandmother, Naoe, comments that her daughter has "converted from rice and daikon to weiners and beans" (13). In many ways, Keiko tries to force her family to eat their way into a new Canadian skin. Ostensibly, through the absorption of Western-style Canadian food, the Tonkatsus would achieve the goal of becoming one of 'them'. Using metaphors of cultural miscegenation, Keiko's daughter Muriel, as well as Obasan's Naomi and Stephen Nakane, could be described as 'banana'-yellow on the outside, white on the inside (Brydon 104). In the Asian-Australian literature and politics Webpages, The Banana Schtick, this term is reclaimed deliberately and defines specific issues for Asian-Australian writers and academic work which bypass the usual 'area studies' presumptions. This customarily derogatory metaphor is used by those within and without racial minority communities, across most class groups, barring the embedded invisibility of whiteness. Similar metaphors which denote the clashing (or possible melding) of races or cultures include the use of the term 'oreos' for African-Americans who take on what are deemed white, middle-class characteristics, or who do not act 'like a negro should' (Dyson 222). The term 'apples' has referred to Native Americans and 'coconuts' to individuals of South-East Asian or West Indian origin. The plethora of food metaphors link these models of hybrid identities with notions of cultural consumption and ingestion. Yau Ching, while examining Ang Lee's film Eat Drink Man Woman, observes: "those close-ups of the kungfu of chopping and stir-frying constitute a postmodern version of the West's Chinoiserie. I felt like I was stripteasing, selling something that I didn't have" (31). Yau's positioning as a part of the 'striptease' offered by the highly detailed shots of food preparation evokes discomfort. The scenes are meant to be evocatively 'Chinese' and operated as cultural shorthand: "food thus serves as an index of the imaginary 'heritage' passed on, the racial symbolism, the alimentary sign of Chineseness" (31). This obsession with the minutiae of process and material becomes a part of what Shu-Mei Shih calls a "porno-culinary genre" (1), another way for 'chinese-ness' to be observed, assessed, and ultimately consumed. A site that reacts explicitly to this commodification of Asian-ness, and particularly Asian women, is Mimi Nguyen's Exoticise This! It provides an excellent listing of Asian feminist and Third World women's resources, zines, and creative work. Notably, it is one of the few critically engaged, non-pornographic sites that will appear during a search for "Asian women" using Web search engines or directories. As pointers of racial/cultural doubling, the food markers mentioned above assume a constant social or mental bearing as 'towards white': white as the centre, as the most desired once again. The community or familial censure that this 'doubling' encounters could be read as a start in eroding the assumed attractive power of being 'white,' except that the judgments are based on essentialist ideas of what white/non-white means (in behaviour, talk, etc.) and their incompatability. This mode of reasoning maintains that a subject must be one side of the hyphenated identity or the other. For the most part, the terms used to describe the 'whitened' Others are analogous with various versions of raw produce and organic perishables. Conversely, "whiteness [is] often signified ... by commodities and brands: Wonder Bread, Kleenex, Heinz 57. In this identification, whiteness [comes] to be seen as spoiled by capitalism, and as being linked with capitalism in a way other cultures are not" (Frankenberg 199). The condition of whiteness as embodying capitalism inflect various constructions of western 'modernity', as well as the assumption that this kind of modernity is the logical state to which all nations and communities aspire. The growing area of 'whiteness' studies, and publications like Race Traitor, challenge this notion of a neutral flesh colour. The tokenistic acceptance of racial minority communities promotes divisiveness by allowing only a narrow range of representation for 'coloured' peoples. This perpetuates the masking of white privilege in that it remains the always-present and never-questioned. David Palumbo-Liu, an Asian-American race theorist, presents the symbiotic relationship between Korean-Americans and Anglo-Americans in the 1990s as an example of this creation of self-destructive alienation. He uses the incidents surrounding the 1992 Los Angeles riots, post-Rodney King trial, to emphasise how "Korean-Americans were represented as the frontline forces of the white bourgeoisie" (371), protecting their goods and property, being part of the capitalist programme which enabled them to become asset-rich 'Americans'. In most images and reports, the presence of white Americans (in downtown south-central Los Angeles) was elided while that of black Americans was amplified. Ruth Frankenberg suggests that "racist discourse ... frequently accords hypervisibility to African Americans and a relative invisibility to Asian Americans and Native Americans" (12). Palumbo-Liu states more specifically: the locating, real and figurative, of Asians in between the dominant and minor is made less tenuous and even rationalized by a particular element which situates Asians within the dominant ideology, and frees them of the burden of their ethnicity and race while retaining (for obvious ideological purposes) the signifier of racial difference: the notion of self-affirmative action. (371) The basic desire to be accepted/assimilated into majority white societies has meant that, in some instances, Asian citizens are complicit with the promulgation of certain stereotypes of themselves. Bypassing the expectations and approvals of white society altogether are increasing numbers of Asian-Canadian and Asian-American texts, whether in the form of novels, magazines (such as Giant Robot), or films, which do not assume a white audience but, instead, one that recognises the stereotypes and amalgamations of being part of diasporic Asian communities in North America and elsewhere. References Brydon, Diana. "Discovering 'Ethnicity': Joy Kogawa's Obasan and Mena Abdullah's Time of the Peacock." Australian/Canadian Literatures in English: Comparative Perspectives. Ed. Russell McDougall and Gillian Whitlock. Melbourne: Methuen, 1987. 94-110. Ching, Yau. "Can I Have MSG, an Egg Roll To Suck on and Asian American Media on the Side?" Fuse 20.1 (1997): 27-34. Dyson, Michael Eric. "Essentialism and the Complexities of Racial Identity." Multiculturalism: A Reader. Ed. David Theo Goldberg. Cambridge, Massachusetts: Basil Blackwell, 1994. 218-29. Frankenberg, Ruth. White Women, Race Matters: The Social Construction of Whiteness. London: Routledge, 1993. Goto, Hiromi. Chorus of Mushrooms. Edmonton: NeWest P, 1994. Kogawa, Joy. Obasan. Markham: Penguin, 1981. Lee, Ang, dir. Eat Drink Man Woman. Samuel Goldwyn, 1994. Palumbo-Liu, David. "Los Angeles, Asians, and Perverse Ventriloquisms: On the Function of Asian America in the Recent American Imaginary." Public Culture 6 (1994): 365-81. Shih, Shu-mei. "Globalization, Minoritization, and Ang Lee's Films." Paper given at the 15th Annual Meeting of the Association for Asian American Studies, 23-28 June 1998. Citation reference for this article MLA style: Tseen Khoo. "Fetishising Flesh: Asian-Australian and Asian-Canadian Representation, Porno-Culinary Genres, and the Racially Marked Body." M/C: A Journal of Media and Culture 2.3 (1999). [your date of access] <http://www.uq.edu.au/mc/9905/fetish.php>. Chicago style: Tseen Khoo, "Fetishising Flesh: Asian-Australian and Asian-Canadian Representation, Porno-Culinary Genres, and the Racially Marked Body," M/C: A Journal of Media and Culture 2, no. 3 (1999), <http://www.uq.edu.au/mc/9905/fetish.php> ([your date of access]). APA style: Tseen Khoo. (1999) Fetishising flesh: Asian-Australian and Asian-Canadian representation, porno-culinary genres, and the racially marked body. M/C: A Journal of Media and Culture 2(3). <http://www.uq.edu.au/mc/9905/fetish.php> ([your date of access]).
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41

Gertz, Janine, Emma Maguire, Theresa Petray, and Bryan Smith. "Violence." M/C Journal 23, no. 2 (May 13, 2020). http://dx.doi.org/10.5204/mcj.1658.

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As part of an effort to grapple with the meaning of violence, Hannah Arendt argued that it was curious how infrequently violence was taken up for special consideration in conversations of history and politics, remarking that “this shows to what an extent violence and its arbitrariness were taken for granted and therefore neglected; no one questions or examines what is obvious to all” (8). While we are not suggesting that violence has eluded the critical eye in the time since Arendt’s argument, there is something remarkably resonant about the idea that violence is taken-for-granted as part of human existence, and thus—for privileged citizens protected from its affects—invisible. In this issue, the contributors explore how violence continues to define and shape social, political, and cultural terrains. In what follows, we explore what it means to talk about violence and follow this with a general introduction to the pieces in this special issue that tease out the various locations of violence and its representations across different spaces. Defining Violence In general in western society, we think of violence in its most manifest forms: war, terrorism or massacres. But violence operates in many forms, some of them more subtle or latent and arguably more destructive given their structural and far-reaching character. Some forms of violence are easily recognised, others decontextualised and depoliticised through complex cultural processes of normalisation and denial (Brison). Violence can become a spectacle, an aestheticised representation, or it can be reduced to banality when its horror and trauma is refracted through everyday lives and spaces which are shaped by violent systems and ideologies (Arendt). Notions of trauma, spectatorship, testimony, and witnessing circulate through narratives of violence. Ideas of “civilisation” implicitly and explicitly reference competing discourses of violence and put them to work in damaging ways, often in the service of ideals (liberalism, for example) that mask the very violence that supports them. Even those discourses that claim most ardently to uphold principles of safety and inclusion (for example, multiculturalism) are impeded by or invested in systems of violence, and in fact they depend on it for their very legitimacy. For those of us living and working in white, patriarchal, settler states, it is inevitable that our cultural and material conditions are underpinned by a systemic and perpetual condition of violence. Even for those of us who feel generally safe, violence is all around us, shaping how we live, work, think, feel, and act. However, violence is not equally experienced throughout the world or within our own communities, nor is the absence of violence. Ultimately, feeling safe from violence is often a marker of privilege and safety often comes at the price of violence enacted upon others. What makes violence so powerful as a force with material and symbolic consequences is both this articulation with privilege and its resultant banal expression in everyday spaces. Projects of racial, gendered, sexed, classed and ableist exclusion and violence operate below the surface of conscious registration for those not immediately impacted by them, allowing violence to elude critical interrogation. In this respect, even the idea of safety is only possible through a guarantee of violence, a guarantee written into the lands themselves, the institutions of the state, and the discourse of Western liberal traditions. Both victims and perpetrators of violence differ in their visibility. In easily recognised forms of violence, there is usually an actor who is violent and a victim of that violence. However, even in the most obvious cases, there are examples of missing perpetrators. For example, domestic violence is often discussed using passive language that centres the victim and erases the perpetrator (Katz and Earp). Or in the case of police violence against minorities, even where there is compelling evidence of police brutality, legal systems fail to find and sentence perpetrators (e.g. Chernega; Waters). This process of erasure is itself a further act of violence that places blame on victims, leading outsiders to question why they didn’t take action to prevent their victimisation. However, increasing attention has been given to these subtle erasures; for example, Jane Gilmore’s book Fixed It: Violence and the Representation of Women in the Media calls the mainstream media to task for their representation of gender violence as a problem women experience, rather than a problem perpetrated by men. This issue of M/C Journal invited responses to the theme of “violence,” understood broadly, as it operates through various social, cultural, institutional, and affective domains. The articles included here demonstrate the complexity of different forms of violence. They cover terrain such as symbolic violence and the discursive, political and social domination that shapes contemporary or historical realities; pedagogical violence and the operation of power and control over the means of intellectual, social and cultural production in spaces of learning; physical violence and the attendant damages that this entails; technological violence and the ways in which media technologies facilitate or resist violence; and violence as a subject of public interest in forms including news media, true crime, and entertainment. This issue’s articles intersect in interesting ways which encourage readers to think about multiple aspects of violence. We explore some of the common themes below, and in doing so introduce readers to the rich collection of ideas included in this issue. Enacted Violence It is interesting to consider what we can learn from violence by thinking about the perspectives of those who perpetrate it, and those who experience it. As discussed above, sometimes these agents are easier to spot. Larissa Sexton-Finck’s contribution reminds us that the most visible forms of violence aren’t necessarily the most damaging. In her essay, she explores her experience of being in a car crash. The obvious perpetrator of violence is the driver of the car that caused the crash, but as we read through her experience we see that she was victimised in many ways by those who filmed her experience in order to sell it to the news. These ‘citizen journalists’ are likely to think of their work as important and not as enacting violence on others, but Sexton-Finck’s firsthand experience of being filmed highlights the violence of the act. Similarly, some practices are so commonplace that it is easy to overlook the violence inherent within them. Yirga Woldeyes gives us the example of museum collections, a taken-for-granted effect of colonisation, which perpetuates an ongoing violent epistemic power differential. This is another example of violence with an invisible perpetrator; museums consider themselves keepers of knowledge, protectors of culture and heritage. Where collecting is considered an act of violence, it is typically perceived as action from the past, rather than an ongoing act of violence with continuing experiences of victimisation. However, as Woldeyes’ article makes clear, the violence of the act reverberates for generations. For Ailie McDowall, violence works in subtle ways that are both unconscious or explicit. Exploring pre-service teacher engagements with an Indigenous education subject, McDowall speaks to the limits of intention (Milner) by highlighting how the good intentions of pre-service teachers can result in ideological violence through the bringing of Indigenous peoples and knowledges into Western epistemic comprehension as part of an effort to know. Further, while educators are often called to envision “preferred futures” (Hicks) in their teaching practice, McDowall shows us that ethical calls to teach and live responsibly and critically in the face of colonial logics results in a deferral of that responsibility to the future, what McDowall identifies as an act of violence. Representations of Violence Social understandings of violence are both shaped by, and influence, representations of violence in media, culture, and the arts. Such representations can themselves be forms of symbolic violence, that is, ”violence wielded with tacit complicity between its victims and its agents, insofar as both remain unconscious of submitting to or wielding it” (Bourdieu 17). As mechanisms for transmitting normalised ideas of politics and peoples, representations can effect such symbolic violence by disseminating hegemonic notions of exclusion/inclusion, safety/harm, and justifications and logics for violence. Indeed, as Dervin argues, “representations do have an ideological component and […] an exercise of power is always present in representations” (185). Yet, we are wise to remember that representations, the projection of power, and the ideological legitimation of symbolic violence that may inhere in representations can neither guarantee truth nor action as people exercise agency and speak and act back to and against those very representations of “truth”. The authors in this issue work within this tension, highlighting efforts by some to either create and deploy representation as an instrument of legitimating violence or critically engaging representations of violence as part of efforts to dismantle and surfaces the symbolic violence transmitted through various works. When considering the symbolic violence of media, it is crucial that we consider who is doing the representation, and how that representation is mediated. Social media (as discussed in the contribution by Milton and Petray), has different characteristics to products of the culture industry (Adorno) such as commercial news reporting (Sexton-Finck) or cinematic films (McKenzie-Craig). And these are different again in the literary genre of the autobiographical novel (Nile) or the form of the public testimony (Craven). Some representations of violence allow for more agency than others. Creative works by victims of violence, for example that discussed by Sexton-Finck, challenge viewers and draw our attention to the ways the commodification of the culture industry (Adorno) makes us complicit as spectators in acts of violence. In a similar way, creative representations of enacting violence can cause productive discomfort by going against stereotypes and norms about who perpetrates violence. Carolyn McKenzie-Craig's contribution compares representations of gender and violence that defy expectations. McKenzie-Craig considers the Swedish film Män som hatar kvinnor (released in English as The Girl with the Dragon Tattoo) alongside work from non-binary artist, Cassils, and her own creative works. In all three of these works, women and non-binary agents enact violence in ways that unsettle viewers, forcing contemplation about the nature of violence. Likewise, literature provides a fruitful arena for examining violence as a cultural force. Indeed, post-colonial scholars have shown us that literature has been a tool of violence, and has, in contrast, also been used to “write back” to oppressive ideologies (Ashcroft, Griffiths, and Tiffin, after Salman Rushdie). Richard Nile’s essay considers the power of violence to echo through families in cases of intergenerational trauma. In considering an autobiographical novel that takes the form of a family drama, Nile traces the reverberations of real wartime violence and family violence and shows how fictionalising such trauma can reveal new ways of looking at it, both for the author of such a work and for the historians and literary scholars who examine such work. In the article by Milton and Petray, the authors explore how violence mediates and regulates ideas of belonging as it is is represented through a lens of citizenship via social media. Through an exploration of a digital space, Milton and Petray highlight the bifurcation of people into us/them, a split predicated on desires to protect the sanctity of “us” and “our” citizenship through the use of violent discourse to normalise the divide. What is perhaps most striking is the reminder that categories of inclusion are powerfully framed through everything from the banality of seemingly mundane language and everyday languages of race (Billig; Hill) through to more abhorrent language and far reaching discourses of normalised violence. Through this, Milton and Petray draw our attention not just to the manifestation of violence online but also its use as a strategy for regulating inclusion into the deemed “legitimate” community through the very act of representing people as either legitimate citizens or not. As who counts as a citizen in need of state protection is contested, so is what counts as violence. In “The Last of the Long Takes: Feminism, Sexual Harassment, and the Action of Change”, Allison Craven reminds us that the naming of systemic violence remains a crucial early step in the fight against it, and goes some way toward dismantling its taken-for-grandness. In considering Lauren Berlant’s notion of the “diva citizen” in relation to Anita Hill’s 1991 testimony of sexual harassment, Craven reframes the #metoo movement as a call to action to which, crucially, the body politic must respond. Craven draws our attention to the fact that the second-wave feminist movement’s naming of workplace sexual harassment created the conditions for a public that would hear and witness these later testimonies. In naming violence where we see it and considering violence from various and multiple scholarly dimensions, the essays in this issue refuse to shelter it beneath the veil of the everyday, the arbitrary, the taken for granted. In explicitly naming violence, they bring it out into the open, and they allow us to consider alternatives. Creative works, for example, offer an opportunity to play with the meanings of violence, and to reimagine what it means to be an aggressor or a victim (McKenzie-Craig; Sexton-Finck). Through such explorations, these pieces collectively draw to our attention the possibility and need for futures different from the histories and present that we inherit and live within today. Together, the arguments, insights and calls for something different compel us to confront that which some seek not to discuss, that which some of us might take for granted as a condition of everyday life. Through such calls, we are asked to confront what it means to live and relate ethically together for something and somewhere different. References Adorno, Theodor W. “Culture Industry Reconsidered.” Media Studies. Eds. P. Marris and S. Thornham. Edinburgh: Edinburgh University Press, 1999. 31–7. Arendt, Hannah. On Violence. London: Harcourt, 1970. Ashcroft, Bill, Gareth Griffiths, and Helen Tiffin. The Empire Writes Back: Theory and Practice in Postcolonial Literatures. London: Routledge, 1989. Billig, Michael. Banal Nationalism. Thousand Oaks: Sage, 1995. Bourdieu, Pierre. On Television and Journalism. London: Pluto Press, 1998. Chernega, Jennifer. “Black Lives Matter: Racialised Policing in the United States.” Comparative American Studies 14.3-4 (2016): 234-45. Dervin, Fred. “Cultural Identity, Representation and Othering.” The Routledge Handbook of Language and Intercultural Communication. Ed Jane Jackson. New York: Routledge, 2012. 181–94. Gilmore, Jane. Fixed It: Violence and the Representation of Women in the Media. Melbourne: Penguin Random House, 2019.Hicks, David. Lessons for the Future: The Missing Dimension in Education. New York: Routledge Falmer, 2002. Hill, Jane. The Everyday Language of White Racism. Malden, MA: Wiley-Blackwell, 2008. Katz, Jackson, and Jeremy Earp. Tough Guise. 2011. Milner, H. Richard. “But Good Intentions Are Not Enough: Doing What’s Necessary to Teach for Diversity.” White Teachers, Diverse Classrooms: Creating Inclusive Schools, Building on Students’ Diversity, and Providing True Educational Equity. Eds. Julie. Landsman and Chance Lewis. 2nd ed. Stirling, VA: Stylus Publishing, 2011. 56–74. Waters, Jeff. Gone for a Song: A Death in Custody on Palm Island. Sydney: Harper Collins, 2008.
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42

Higley, Sarah L. "Audience, Uglossia, and CONLANG." M/C Journal 3, no. 1 (March 1, 2000). http://dx.doi.org/10.5204/mcj.1827.

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Could we also imagine a language in which a person could write down or give vocal expression to his inner experiences -- his feelings, moods, and the rest -- for his private use? Well, can't we do so in our ordinary language? -- But that is not what I mean. The individual words of this language are to refer to what can only be known to the person speaking; to his immediate private sensations. So another person cannot understand the language. -- Ludwig Wittgenstein, Philosophical Investigations par. 243 I will be using 'audience' in two ways in the following essay: as a phenomenon that produces and is produced by media technologies (readers, hearers, viewers, Internet-users), and as something, audiens, that is essential to language itself, something without which language cannot be. I shall do so in specific references to invented languages. Who, then, are the 'consumers' of invented languages? In referring to invented languages, I am not talking about speakers of Esperanto or Occidental; I am not concerned with the invention of international auxiliary languages. These projects, already well-debated, have roots that go back at least as far as the 17th-century language philosophers who were at pains to undo the damage of Babel and restore a common language to the world. While Esperanto never became what it intended to be, it at least has readers and speakers. I am also not even talking about speakers of Klingon or Quenya. These privately invented languages have had the good fortune to be attached to popular invented cultures, and to media with enough money and publicity to generate a multitude of fans. Rather, I am talking about a phenomenon on the Internet and in a well- populated listserv whereby a number of people from all over the globe have discovered each other on-line. They all have a passion for what Jeffrey Schnapp calls uglossia ('no-language', after utopia, 'no-place'). Umberto Eco calls it 'technical insanity' or glottomania. Linguist Marina Yaguello calls language inventors fous du langage ('language lunatics') in her book of the same title. Jeffrey Henning prefers the term 'model language' in his on-line newsletter: 'miniaturized versions that provide the essence of something'. On CONLANG, people call themselves conlangers (from 'constructed language') and what they do conlanging. By forming this list, they have created a media audience for themselves, in the first sense of the term, and also literally in the second sense, as a number of them are setting up soundbytes on their elaborately illustrated and explicated Webpages. Originally devoted to advocates for international auxiliary languages, CONLANG started out about eight years ago, and as members joined who were less interested in the politics than in the hobby of language invention, the list has become almost solely the domain of the latter, whereas the 'auxlangers', as they are called, have moved to another list. An important distinguishing feature of 'conlangers' is that, unlike the 'auxlangers', there is no sustained hope that their languages will have a wide-body of hearers or users. They may wish it, but they do not advocate for it, and as a consequence their languages are free to be a lot weirder, whereas the auxlangs tend to strive for regularity and useability. CONLANG is populated by highschool, college, and graduate students; linguists; computer programmers; housewives; librarians; professors; and other users worldwide. The old debate about whether the Internet has become the 'global village' that Marshall McLuhan predicted, or whether it threatens to atomise communication 'into ever smaller worlds where enthusiasms mutate into obsessions', as Jeff Salamon warns, seems especially relevant to a study of CONLANG whose members indulge in an invention that by its very nature excludes the casual listener-in. And yet the audio-visual capacities of the Internet, along with its speed and efficiency of communication, have made it the ideal forum for conlangers. Prior to the Web, how were fellow inventors to know that others were doing -- in secret? J.R.R. Tolkien has been lauded as a rare exception in the world of invention, but would his elaborate linguistic creations have become so famous had he not published The Lord of the Rings and its Appendix? Poignantly, he tells in "A Secret Vice" about accidentally overhearing another army recruit say aloud: 'Yes! I think I shall express the accusative by a prefix!'. Obviously, silent others besides Tolkien were inventing languages, but they did not have the means provided by the Internet to discover one another except by chance. Tolkien speaks of the 'shyness' and 'shame' attached to this pursuit, where 'higher developments are locked in secret places'. It can win no prizes, he says, nor make birthday presents for aunts. His choice of title ("A Secret Vice") echoes a Victorian phrase for the closet, and conlangers have frequently compared conlanging to homosexuality, both being what conservative opinion expects one to grow out of after puberty. The number of gay men on the list has been wondered at as more than coincidental. In a survey I conducted in October 1998, many of the contributors to CONLANG felt that the list put them in touch with an audience that provided them with intellectual and emotional feedback. Their interests were misunderstood by parents, spouses, lovers, and employers alike, and had to be kept under wraps. Most of those I surveyed said that they had been inventing a language well before they had heard of the list; that they had conceived of what they were doing as unique or peculiar, until discovery of CONLANG; and that other people's Websites astounded them with the pervasive fascination of this pursuit. There are two ways to look at it: conlanging, as Henning writes, may be as common and as humanly creative as any kind of model-making, i.e., dollhouses, model trains, role-playing, or even the constructed cultures with city plans and maps in fantasy novels such as Terry Pratchett's Discworld. The Web is merely a means to bring enthusiasts together. Or it may provide a site that, with the impetus of competition and showmanship, encourages inutile and obsessive activity. Take your pick. From Hildegard von Bingen's Lingua Ignota to Dante's Inferno and the babbling Nimrod to John Dee's Enochian and on, invented languages have smacked of religious ecstacy, necromancy, pathology, and the demonic. Twin speech, or 'pathological idioglossia', was dramatised by Jodie Foster in Nell. Hannah Green's 'Language of Yr' was the invention of her schizophrenic protagonist in I Never Promised You a Rose Garden. Language itself is the centre of furious theoretical debate. Despite the inventive 'deformities' it is put to in poetry, punning, jest, singing, and lying, human language, our most 'natural' of technologies, is a social machine, used by multitudes and expected to get things done. It is expected of language that it be understood and that it have not only hearers but also answerers. All human production is founded on this assumption. A language without an audience of other speakers is no language. 'Why aren't you concentrating on real languages?' continues to be the most stinging criticism. Audience is essential to Wittgenstein's remark quoted at the beginning of this essay. Wittgenstein posits his 'private languages theory' as a kind of impossibility: all natural languages, because they exist by consensus, can only refer to private experience externally. Hence, a truly private language, devoted to naming 'feelings and moods' which the subject has never heard about or shared with others, is impossible among socialised speakers who are called upon to define subjective experience in public terms. His is a critique of solipsism, a charge often directed at language inventors. But very few conlangers that I have encountered are making private languages in Wittgenstein's sense, because most of them are interested in investing their private words with public meaning, even when they are doing it privately. For them, it is audience, deeply desireable, that has been impossible until now. Writing well before the development of CONLANG, Yaguello takes the stance that inventing a language is an act of madness. 'Just look at the lunatic in love with language', she writes: sitting in his book-lined study, he collects great piles of information, he collates and classifies it, he makes lists and fills card indexes. He is in the clutches of a denominatory delirium, of a taxonomic madness. He has to name everything, but before being able to name, he has to recognize and classify concepts, to enclose the whole Universe in a system of notation: produce enumerations, hierarchies, and paradigms. She is of course describing John Wilkins, whose Real Character and Universal Language in 1668 was an attempt to make each syllable of his every invented word denote its placement in a logical scheme of classification. 'A lunatic ambition', Yaguello pronounces, because it missed the essential quality of language: that its signs are arbitrary, practical, and changeable, so as to admit neologism and cultural difference. But Yaguello denounces auxiliary language makers in general as amateurs 'in love with language and with languages, and ignorant of the science of language'. Her example of 'feminine' invention comes from Helene Smith, the medium who claimed to be channeling Martian (badly disguised French). One conlanger noted that Yaguello's chapter entitled 'In Defence of Natural Languages' reminded him of the US Federal 'Defense of Marriage Act', whereby the institution of heterosexual marriage is 'defended' from homosexual marriage. Let homosexuals marry or lunatics invent language, and both marriage and English (or French) will come crashing to the ground. Schnapp praises Yaguello's work for being the most comprehensive examination of the phenomenon to date, but neither he nor she addresses linguist Suzette Haden Elgin's creative work on Láadan, a language designed for women, or even Quenya or Klingon -- languages that have acquired at least an audience of readers. Schnapp is less condemnatory than Yaguello, and interested in seeing language inventors as the 'philologists of imaginary worlds', 'nos semblables, nos frères, nos soeurs' -- after all. Like Yaguello, he is given to some generalities: imaginary languages are 'infantile': 'the result is always [my emphasis] an "impoverishment" of the natural languages in question: reduced to a limited set of open vowels [he means "open syllables"], prone to syllabic reduplication and to excessive syntactical parallelisms and symmetries'. To be sure, conlangs will never replicate the detail and history of a real language, but to call them 'impoverishments of the natural languages' seems as strange as calling dollhouses 'impoverishments of actual houses'. Why this perception of threat or diminishment? The critical, academic "audience" for language invention has come largely from non-language inventors and it is woefully uninformed. It is this audience that conlangers dislike the most: the outsiders who cannot understand what they are doing and who belittle it. The field, then, is open to re-examination, and the recent phenomenon of conlanging is evidence that the art of inventing languages is neither lunatic nor infantile. But if one is not Tolkien or a linguist supported by the fans of Star Trek, how does one justify the worthwhile nature of one's art? Is it even art if it has an audience of one ... its artist? Conlanging remains a highly specialised and technical pursuit that is, in the end, deeply subjective. Model builders and map-makers can expect their consumers to enjoy their products without having to participate in the minutia of their building. Not so the conlanger, whose consumer must internalise it, and who must understand and absorb complex linguistic concepts. It is different in the world of music. The Cocteau Twins, Bobby McFerrin in his Circle Songs, Lisa Gerrard in Duality, and the new group Ekova in Heaven's Dust all use 'nonsense' words set to music -- either to make songs that sound like exotic languages or to convey a kind of melodic glossolalia. Knowing the words is not important to their hearers, but few conlangers yet have that outlet, and must rely on text and graphs to give a sense of their language's structure. To this end, then, these are unheard, unaudienced languages, existing mostly on screen. A few conlangers have set their languages to music and recorded them. What they are doing, however, is decidedly different from the extempore of McFerrin. Their words mean something, and are carefully worked out lexically and grammatically. So What Are These Conlangs Like? On CONLANG and their links to Websites you will find information on almost every kind of no-language imaginable. Some sites are text only; some are lavishly illustrated, like the pages for Denden, or they feature a huge inventory of RealAudio and MP3 files, like The Kolagian Languages, or the songs of Teonaht. Some have elaborate scripts that the newest developments in fontography have been able to showcase. Some, like Tokana and Amman-Iar, are the result of decades of work and are immensely sophisticated. Valdyan has a Website with almost as much information about the 'conculture' as the conlang. Many are a posteriori languages, that is, variations on natural languages, like Brithenig (a mixture of the features of Brythonic and Romance languages); others are a priori -- starting from scratch -- like Elet Anta. Many conlangers strive to make their languages as different from European paradigms as possible. If imaginary languages are bricolages, as Schnapp writes, then conlangers are now looking to Tagalog, Basque, Georgian, Malagasay, and Aztec for ideas, instead of to Welsh, Finnish, and Hebrew, languages Tolkien drew upon for his Elvish. "Ergative" and "trigger" languages are often preferred to the "nominative" languages of Europe. Some people invent for sheer intellectual challenge; others for the beauty and sensuality of combining new and privately meaningful sounds. There are many calls for translation exercises, one of the most popular being 'The Tower of Babel' (Genesis 10: 1-9). The most recent innovation, and one that not only showcases these languages in all their variety but provides an incentive to learn another conlanger's conlang, is the Translation Relay Game: someone writes a short poem or composition in his or her language and sends it with linguistic information to someone else, who sends a translation with directions to the next in line all the way around again, like playing 'telephone'. The permutations that the Valdyan Starling Song went through give good evidence that these languages are not just relexes, or codes, of natural languages, but have their own linguistic, cultural, and poetic parameters of expression. They differ from real languages in one important respect that has bearing on my remarks about audience: very few conlangers have mastered their languages in the way one masters a native tongue. These creations are more like artefacts (several have compared it to poetry) than they are like languages. One does not live in a dollhouse. One does not normally think or speak in one's conlang, much less speak to another, except through a laborious process of translation. It remains to a longer cultural and sociolinguistic study (underway) to tease out the possibilities and problems of conlanging: why it is done, what does it satisfy, why so few women do it, what are its demographics, or whether it can be turned to pedagogical use in a 'hands-on', high- participation study of language. In this respect, CONLANG is one of the 'coolest' of on-line media. Only time will show what direction conlanging and attitudes towards it will take as the Internet becomes more powerful and widely used. Will the Internet democratise, and eventually make banal, a pursuit that has until now been painted with the romantic brush of lunacy and secrecy? (You can currently download LangMaker, invented by Jeff Henning, to help you construct your own language.) Or will it do the opposite and make language and linguistics -- so often avoided by students or reduced in university programs -- inventive and cutting edge? (The inventor of Tokana has used in-class language invention as a means to study language typology.) Now that we have it, the Internet at least provides conlangers with a place to hang their logodaedalic tapestries, and the technology for some of them to be heard. References Von Bingen, Hildegard. Lingua Ignota, or Wörterbuch der unbekannten Sprache. Eds. Marie-Louise Portmann and Alois Odermatt. Basel: Verlag Basler Hildegard-Gesellschaft, 1986. Eco, Umberto. The Search for the Perfect Language. Trans. James Fentress. Oxford, England, and Cambridge, Mass.: Blackwell, 1995, 1997. Elgin, Suzette Haden. A First Dictionary and Grammar of Láadan. Madison, WI: Society for the Furtherance and Study of Fantasy and Science- Fiction, 1985. Henning, Jeffrey. Model Languages: The Newsletter Discussing Newly Imagined Words for Newly Imagined Worlds. <http://www.Langmaker.com/ml00.htm>. Kennaway, Richard. Some Internet Resources Relating to Constructed Languages. <http://www.sys.uea.ac.uk/jrk/conlang.php>. (The most comprehensive list (with links) of invented languages on the Internet.) Laycock, Donald C. The Complete Enochian Dictionary: A Dictionary of the Angelic Language as Revealed to Dr. John Dee and Edward Kelley. York Beach, Maine: Samuel Weiser, 1994. McLuhan, Marshall. Understanding Media. Reprinted. Cambridge, MA: MIT P, 1994. Salamon, Jeff. "Revenge of the Fanboys." Village Voice 13 Sep., 1994. Schnapp, Jeffrey. "Virgin Words: Hildegard of Bingen's Lingua Ignota and the Development of Imaginary Languages Ancient and Modern." Exemplaria 3.2 (1991): 267-98. Tolkien, J.R.R. "A Secret Vice." The Monsters and the Critics and Other Essays. Ed. Christopher Tolkien. Boston: Houghton Mifflin, 1984. 198-223. Wilkins, John. An Essay Towards a Real Character and a Philosophical Language. Presented to the Royal Society of England in 1668. Wittgenstein, Ludwig. Philosophical Investigations. 3rd ed. Trans. G.E.M. Anscombe. Englewood Cliffs, NJ: Prentice Hall, 1958. Yaguello, Marina. Lunatic Lovers of Language: Imaginary Languages and Their Inventors. Trans. Catherine Slater. (Les fous du langage. 1985.) London: The Athlone Press, 1991. Citation reference for this article MLA style: Sarah L. Higley. "Audience, Uglossia, and CONLANG: Inventing Languages on the Internet." M/C: A Journal of Media and Culture 3.1 (2000). [your date of access] <http://www.uq.edu.au/mc/0003/languages.php>. Chicago style: Sarah L. Higley, "Audience, Uglossia, and CONLANG: Inventing Languages on the Internet," M/C: A Journal of Media and Culture 3, no. 1 (2000), <http://www.uq.edu.au/mc/0003/languages.php> ([your date of access]). APA style: Sarah L. Higley. (2000) Audience, Uglossia, and CONLANG: Inventing Languages on the Internet. M/C: A Journal of Media and Culture 3(1). <http://www.uq.edu.au/mc/0003/languages.php> ([your date of access]).
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43

Caldwell, Tracy M. "Identity Making from Soap to Nuts." M/C Journal 6, no. 1 (February 1, 2003). http://dx.doi.org/10.5204/mcj.2149.

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The release of the film Fight Club (Dir. David Fincher, 1999) was met with an outpouring of contradictory reviews. From David Ansen’s [Newsweek] claim that “Fight Club is the most incendiary movie to come out of Hollywood in a long time” (Fight Club DVD insert) to LA Times’s Kenneth Turan who proclaimed Fight Club to be “…a witless mishmash of whiny, infantile philosophising and bone-crushing violence that actually thinks it’s saying something of significance” (Fight Club DVD insert), everyone, it seemed, needed to weigh in with their views. Whether you think the film is a piece of witless and excessive trash, or believe, as Fight Club novelist Chuck Palahniuk hopes “it would offer more people the idea that they could create their own lives outside the existing blueprint for happiness offered by society,” this is a film that people react strongly to (Fight Club DVD insert). Whether or not the film is successful in the new ‘blueprint’ area is debatable and one focus of this essay. It isn’t difficult to spot the focus of the film Fight Club. The title and the graphic, edgy trailers for the film leave no doubt in the viewer’s mind that this film is about fighting. But fighting what and why are the questions that unveil the deeper edge to the film, an edge that skirts the abyss of deep psychological schism: man’s alienation from man, society and self, and the position of the late twentieth century male whose gendered potentialities have become muted thanks to corporate cookie-cutter culture and the loss of a ‘hunter-gatherer’ role for men. In a nutshell, the film explores the psychic rift of the main character, unnamed for the film, but conventionally referred to as “Jack” (played by Ed Norton). Jack leads a life many late twentieth century males can identify with, a life without real grounding, focus or passion. It is the kind of life that has become a by-product of the “me” generation and corporate/consumer culture. Aside from Jack’s inability to find real satisfaction in his love life, friendships, job, or sense of self, he also suffers from an identity disorder. While there are few people who are unaware of the mind-numbing (and in some cases, audience-alienating) “twist” offered near the end of the film, it bears repeating that the compelling character of Tyler Durden (played by Brad Pitt) who shapes and influences the changes in Jack’s life is actually revealed near the end of the film as a manifestation of Jack’s alter ego. Jack and Tyler are the same person. The two conspire to start ‘Fight Club’, where men hit other men. Hard. The Club becomes an underground sensation, expanding to other communities and cities and eventually spawns the offshoot Project Mayhem whose goal it is to ultimately erase individual debt so everyone (all consumers) can start at zero. In order to manage this affair, several large buildings are slated for destruction by the Mayhem team. Of course no people will be in the buildings at the time, but all the records will be destroyed. This is the core of the film, but there are several other interesting sidelights that will become important to this discussion, including the lone female character Marla who becomes the love interest of Jack/Tyler, and the friend Bob, whom Jack meets during his insomniac foray into the seedy underworld of the self help meeting. The film itself seems to cry out for a psychoanalytic reading. Its thinly veiled references to Freudian concepts and subliminal tricks aside, it also makes the inner world of the protagonist its landscape and backdrop. In a film dominated by a psychological and psychical problem, psychoanalysis seems an excellent tool for delving more deeply into the symbols and attitudes of the piece. I have chosen both Kleinian object relations and Julia Kristeva’s understanding of abjection to help illuminate some issues in the film. Object relations helps to make clear both the divergence of personality and the emergence of a ‘repaired’ protagonist at the end of the film as Jack first creates and then destroys his alter ego. Kristeva initially explored abjection theory via literature in Powers of Horror (1982), but Barbara Creed’s Monstrous Feminine: Film, Feminism and Psychoanalysis (1993) opened wide the door for applications of the theory to film studies. Creed uses abjection to explore issues of gender in the horror film, focusing on the role and depiction of women as abject. Here, I have adapted some of her ideas and intend to explore the role of abjection in the male identification process. In this film fighting operates as both reality and metaphor, on both the physical and psychical levels, encompassing the internal and external fight within the mind and body of the protagonist. Jack’s main problem is a lack of concrete identity and self-realization. Numbed by his willing and eager participation in consumer culture and his tacit compliance with the gritty underworld of his job as an automotive ‘recall coordinator’, his life’s work is estimating the cost effectiveness of saving lives by calculating the cost of death. In Jack’s world, meaning is derived solely through the external—external products he consumes and collects. Jack’s consumer-based emasculation is expressed when he states, “Like so many others I had become a slave to the Ikea nesting instinct.” In this sentence he clarifies his disempowerment and feminisation in one swoop. Having few, if any, relationships with human beings, meaningful or otherwise, Jack never reaches a level of social maturity. His only solace comes from visiting anonymous help groups for the terminally ill. Although Jack is physically fine (aside from his insomnia) a part of him is clearly dying, as his sense of who he is in a postmodern culture is hopelessly mediated by advertisements that tell him what to be. In the absence of a father, Jack appears to have had no real role models. Made ‘soft’ by his mother, Jack exhibits a not so subtle misogyny that is illustrated through his relationship with fellow ‘tourist’ in the self-help circles, Marla Singer. Jack’s identity issues unfold via various conflicts, each of which is enmeshed in the club he starts that revolves around the physical pain of hand-to-hand, man-on-man combat. Jack’s conflicts with himself, others and society at large are all compressed within the theme and practice of fighting and the fight clubs he institutes. Fighting for Jack (and the others who join) seems the answer to life’s immediate problems. This essay looks deeply into Jack’s identity conflict, viewing it as a moment of psychic crisis in which Jack creates an alternate personality deeply steeped in and connected to the ‘abject’ in almost every way. Thus, Jack forces himself to confront the abject in himself and the world around him, dealing with abjection on several levels all with a view to expelling it to restore the ‘clean and proper’ boundaries necessary in the ‘whole’ self. Viewed though the lens of psychoanalysis, particularly Klein’s work on object relations and Kristeva’s work with abjection, allows a reading in which the film expresses the need for and accomplishment of a self-activated encounter with the abject in order to redraw ‘clean and proper’ boundaries of self. This film’s tag lines, ‘Mischief, Mayhem and Soap’—illustrate both the presence (Mischief, Mayhem) and function (Soap) of the abject—the interaction with the abject will lead to a ‘clean’ subject—a proper subject, a restored subject. Before continuing, a brief discussion of abjection and object relations and the ways in which they are utilized in this essay is essential here. One of Klein’s major propositions is that “the neonate brings into the world two main conflicting impulses: love and hate” (Mitchell 19). Each of these conflicting impulses must be dealt with, usually by either “bringing them together in order to modify the death drive along with the life drive or expelling the death drive into the outside world” (19). Along with this conflict arises the conflict of a primary relationship with the mother, which is seen as both satisfying and frustrating, and then later complicated with the addition of the father. The main conflicting love/hate binary is reflective of a number of ‘sets’ of dualities that surface when looking into the mother/child relationship. Besides love and hate, there is the ‘good’ and ‘bad’ mother, the mother as symbolic of both life and death, the symbolic (paternal) and semiotic (maternal), total oneness and total autonomy. The curious ‘split’ nature of the infant’s perception of the maternal figure recalls a kind of doppelganger, a doubling of the maternal (in positive and negative incarnations), that can be seen as abject. In the film, this informs the relationship between both Jack and Marla and Jack and Tyler, as I argue Tyler and Marla serve as parental substitutes at one part in the film. This is clarified in Jack’s statements about his relationship with the two of them: “My parents pulled this exact same act for years” and “I am six years old again, passing messages between parents.” This imaginary relationship allows Jack to re-experience some of his early identification processes, while effectively trading out the gender responsibilities to the point where Tyler symbolically takes the place of the ‘mother’ and Marla the place of the ‘father’. The result of this action is an excess of male gendered experiences in which Jack in crisis (emasculated) is surrounded by phalluses. Kristeva’s work with abjection is also important here. I am especially interested in her understanding of the mother/child relationship as connected with abjection, particularly the threat the mother represents to the child as wanting to return to a state of oneness. The abject functions in Fight Club as a means for the protagonist to re-configure his own autonomy. For Kristeva, the abject is that which is cast out in order that “I” may exist. It exists at the borders of the self and continually draws the subject into it. As the subject revolts and pulls away, its resistance cues the process of defining itself as separate, proper and autonomous. When the narrative of Jack’s life refuses to make sense to him, and his experiences seem like “a copy of a copy of a copy,” Jack turns inward for help. Kristeva says that the abject is “experienced at the peak of its strength when that subject, weary of fruitless attempts to identify with something on the outside, finds the impossible within” (5). Thus Jack ‘finds’ Tyler. The abject, [represented by Bob, Tyler and Marla in the film] is that which disturbs “identity, system, order. What does not respect borders, positions, rules” (Kristeva 4). As the abject is that which blurs boundaries borders and classification, the film itself is steeped in abject images and ideas. The discrete categories of inside/outside, asleep/awake, male/female, and self/other are continually troubled throughout the narrative. The two most confused binaries are male/female and self/other. As the film is about Jack’s own experience of emasculation it is not until the male/female gender issues are resolved that his self/other issues can be resolved. Through the re-ordering of gender he is able to take his place in society alongside Marla, finally viewed as not his mother or friend but lover. Jack Versus Himself: A Cult Of One Jack is able to re-vamp his personality through exposure to the abject and the replaying of certain key object relations moments in his childhood. He engages with this ‘inner child’ to reconnect with psychically difficult moments in which his ‘self’ emerged. Jack, however, twists the typical plot of maternal and paternal bonding in ways that speak to the underlying misogyny of the film and of late twentieth century society as well. While the story begins with both male and female characters in unnatural roles with unnatural and abject body parts, by the end of the film, these ‘abnormalities’ or abject objects are erased, ejected from the text so Jack is restored to the ‘safety’ of a compulsory heterosexuality. Bob, Tyler and Marla’s characters are three examples of gender twisting expressed in the film. In psychoanalytic literature, the child bonds first to the mother (via feeding from the breast and in-utero existence) and experiences a feeling of total oneness impossible to duplicate. Eventually the child seeks autonomy and breaks from the mother and her clinging ways with the help of the father and the phallus. So in basic terms, the female is abject, representing infantile regression and oneness, and the male represents taking the proper place in the symbolic order. When the female (mother) is denied, the male accepts his natural place in culture and society. However, in this film, Tyler (the male) is the abject presence in the text, that which threatens to consume and subsume the narrator’s personality. It is Marla, the phallic woman, who interposes herself in this dyad and becomes the correct choice for Jack, allowing him to proceed into ‘normal relations.’ Early in the film, Jack is unable to envision a female partner with whom he can open up and share, instead substituting Bob—and his doubly signified ‘bitch-tits’—as a locus of comfort. In Bob’s ample bosom, Jack finds the release he is looking for, though it is unnatural in more ways than one. The feminised Bob [testicular cancer patient] comforts and coddles Jack so much that he feels the same idyllic bliss experienced by the infant at the mother’s breast; Jack feels “lost in oblivion, dark and silent and complete.” That night he is able for the first time in months to sleep: “Babies don’t sleep this well.” This illustrates Jack’s longing for the safety and security of the mother, complicated by his inability to bond with a female, replaced with his deep need for identification with a male. Continuing the twist, it is Marla who foils Jack’s moment of infantile bliss: “She ruined everything” with her presence, Jack sneers. Jack’s regression to this infantile bliss with either man or woman would be perceived as abject, (disrupting system and order) but this particular regression is at least doubly abject because of Bob’s unnatural breasts and lack of testicles. Both Bob, and to some degree Tyler, offer abjection to Jack as a way of dealing with this complexities of autonomous living. While my argument is that Tyler takes the traditional ‘female’ role in the drama, as a figure (like Bob) who lures Jack into an unnatural oneness that must ultimately be rejected, it is true that even in his position as abject ‘female’ (mother), Tyler is overwhelmingly phallic. His ‘jobs’ consist of splicing shots of penises into films, urinating and masturbating into restaurant food and engaging in acrobatic sex with Marla. Since Marla, who occupies the position of father bringing Jack into society away from the influence of Tyler, is also coded phallic, Jack’s world is overwhelmingly symbolically male. This appears to be a response to the overwhelming physical presence of Jack’s mother of which Tyler comments, “We’re a generation of men raised by women. I am wondering if another woman is really the answer we need?” During this same scene, Jack clarifies his regressive dilemma: “I can’t get married, I am a thirty year old boy.” Thus while Tyler campaigns for a world without women, Jack must decide if this is the correct way to go. Immersion in the world of uber-maleness only seems to make his life worse. It is only after he ‘kills’ Tyler and accepts Marla as a partner that he can feel successful. In another help meeting, one of the guided meditations emphasizes his regression by asking him to go to his “cave” and locate his “power animal.” This early in the film, Jack can only envision his power animal as a rather silly penguin, which, although phallic to some extent, is undercut by the fact that it speaks with a child’s voice. In the next visualization of the ‘power animal’, the animal becomes Marla—clarifying her influence over Jack’s subconscious. The threat of Marla’s sexuality is on one level explored with Jack’s counterpart Tyler, the one who dares to go where Jack will not, but their encounters are not shown in a ‘natural’ or fully mature light. They are instead equated with childhood experimentation and regressive fantasies as Marla responds that she “hasn’t been fucked like that since grade school” and Tyler proclaims the relationship is mere “sportfucking.” It is Tyler who discovers Marla’s oversized dildo proudly displayed on a dresser, of which she states “Don’t worry its not a threat to you.” This phallicized Marla refers to herself as “infectious human waste,” clearly abject. Marla’s power must be muted before Jack can truly relate to her. This is illustrated in two separate ‘visions’ of sexual intercourse—one between Marla and Tyler early in the film in which Marla assumes the dominant position, and then later near the end of the film when the same encounter is replayed with Jack taking Tyler’s place, Marla now in the standard missionary position on her back: Proper. Jack’s struggle with self is played out via his relationship with Tyler (and Marla to some degree). Once Jack has been exposed to the various levels of abject behaviour offered by Tyler and Project Mayhem, he chooses to go it alone, no longer needing the double he himself created. After experiencing and rejecting the abject, Jack redraws his boundaries and cleanses his soul. Jack Versus Society—The Personal Is Political Jack’s personal struggle becomes political—and communal. Another attempt at forming identity, Fight Club is bound to fail because it offers not autonomy but a group identity substituted for an individual one. While Jack loathes his ‘single serving life’ before Fight Club, he must come to realize that a group identity brings more problems than solutions in an identity crisis. While the comfort of ‘oneness’ is alluring, it is also abject. As Jack is able to finally refuse the safely and oneness offered by Tyler’s existence, he must also deny the safety in numbers offered by Fight Club itself. The cult he creates swallows members whole, excreting them as the “all singing all dancing crap of the world.” They eat, drink and sleep Fight Club and eventually its ‘evolutionary’ offshoot, Project Mayhem. During his involvement with Fight Club and Project Mayhem, Jack is exposed to three levels of abjection including food loathing, bodily wastes, and the corpse, each of which threaten to draw him to the “place where meaning collapses” (Kristeva 2). Jack’s first experience involves Tyler’s (a)vocation as a waiter who urinates and probably masturbates into patrons’ food. This mingling of bodily wastes and nourishment represents the most elementary form of abjection: food loathing. While Jack appears amused at Tyler’s antics in the beginning, by the end of the film, he illustrates his movement closer to self-identification, by calling for “clean food, please” signalling his alliance with the clean and proper. Bodily wastes, the internal made visible, represent the most extended contact Jack has with the abject. These experiences, when what is properly outside ends up inside and vice versa, begin with bloody hand-to-hand combat, including Tyler’s vomiting of blood into the mouth of an unwilling Fight Club participant “Lou”, causing another witness to vomit as well. The physical aversion to abject images (blood, pus, excrement) is part of the redrawing of self—the abject is ejected –via nausea/vomiting. Kristeva explains: “I give birth to myself amid the violence of sobs, of vomit” (3). The images continue to pile up as Jack describes life in the Paper Street house: “What a shit hole.” The house slowly decomposes around them, leaking and mouldy, releasing its own special smell: the rot of a “warm stale refrigerator” mixed with the “fart smell of steam” from a nearby industrial plant. While at Paper Street, Tyler decides to make soap. Soap in itself is an agent of cleanliness, but in this context it is abject and defiled by being composed of human waste. In a deeply abject moment, Jack is accidentally covered in refuse that spills from a ripped bag full of human fat pilfered from a liposuction clinic. Even at this profoundly disturbing moment, Jack is unwilling to give up his associations with Tyler and Project Mayhem. It is only after his encounter with a corpse that he changes his tune. While Fight Club attempted to blur physical boundaries via hand-to-hand combat and exchange of blood and blows, Project Mayhem threatens the psychic boundaries of self, a deeper danger. While a loud speaker drones “we are all part of the same compost heap” and a fellow occupant reminds Jack “In project mayhem we have no names,” Jack realizes he is truly losing himself, not gaining strength. Mayhem’s goal of ‘oneness’, like the maternal and infant experience, is exposed via slogans like “you are not a beautiful and unique snowflake. You are the same decaying organic matter as everything else.” Tyler finally puts his cards on the table and asks Jack to “stop trying to control everything and just let go.” For Kristeva, “If dung signifies the other side of the border, the place where I am not and which permits me to be, the corpse, the most sickening of wastes, is a border that has encroached upon everything”(3). The corpse of Bob causes Jack to confront the boundaries of life and death, both spiritual and physical, as he opens his eyes to the damaging effects of the cult-like environment into which he has fallen. Jack’s momentary indecision morphs into action after Bob’s death becomes just one more mantra for the zombie-like Project Mayhemers to chant: “His name was Robert Paulson.” Jack’s internal and external struggles are compressed into one moment when he commits homo(sui)cide. Placing a gun in his mouth, he attempts to rid himself of Tyler forever, his final words to Tyler: “My eyes are open now”. At this point, Jack is psychically ready to take charge of his life and confidently eject the abject from the narrative of his life. He wants no more to do with Project Mayhem gang and is reunited with Marla with whom he finally appears ready to have a fully realized relationship. His masculinity and identity restoration are made blindingly apparent by the final splice in the film—the image of Marla and Jack hand in hand overlooking the new view out of the tower, spliced with the shot of a semi-erect penis—back to shot of Marla and Jack. The message is clear: Jack is a man, he has a woman, and he knows who he is because of it. While Fight Club novelist Palahniuk hopes the film offers options for life “outside the existing blueprint offered by society” (Fight Club DVD insert). On the other hand, it’s unclear how well the film pulls this off. On one hand, its lambasting of the numbing effects of blind and excessive consumerism seems well explored, it’s unclear what options really surface by the end of the film. Although many targeted buildings have been destroyed, through which the viewer can assume some or even most records of individual debt were erased, the building in which Marla and Jack stand (initially slated for destruction) remains. Perhaps this is meant to signify the impossibility of true financial equality in American society. But it seems to me that the more pressing issues are not the ones openly addressed in the film (that of money and consumerism) but rather the more internalised issues of self-actualisation, gender identity and contentment. In a postmodern space ripe for the redrawing and redefinition of gender stereotypes, this film carefully reinscribes not only compulsory heterosexuality but also the rigid boundaries of acceptable male and female behaviour. For this film, the safest route to repairing male identity and self-hood threatened by the emasculating practices of a consumer culture is a route back. Back to infantile and childhood fantasy. While it dances provocatively around the edges of accepting a man with ‘bitch tits’ and a woman with a dick, ultimately Bob is killed and Marla reclaimed by Jack in an ‘I’m ok you’re ok’ final scene: “Look at me Marla, I am really OK”. Jack’s immersion in an all male cult(ure) is eschewed for the comfort of real breasts. Works Cited Creed, Barbara. The Monstrous Feminine: Film, Feminism and Psychoanalysis. New York: Routledge, 1993. Fight Club. Dir. David Fincher. 1999. Fight Club DVD edition. Dir. David Fincher. 2000. Kristeva, Julia. Powers of Horror: An Essay On Abjection. New York: Columbia Press: 1982. Mitchell, Juliet. The Selected Melanie Klein. New York: The Free Press, 1986. Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Caldwell, Tracy M.. "Identity Making from Soap to Nuts" M/C: A Journal of Media and Culture 6.1 (2003). Dn Month Year < http://www.media-culture.org.au/0302/10-identitymaking.php>. APA Style Caldwell, T. M., (2003, Feb 26). Identity Making from Soap to Nuts. M/C: A Journal of Media and Culture, 6,(1). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0302/10-identitymaking.html
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44

Probyn, Elspeth. "Indigestion of Identities." M/C Journal 2, no. 7 (October 1, 1999). http://dx.doi.org/10.5204/mcj.1791.

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Do we eat what we are, or are we what we eat? Do we eat or are we eaten? In less cryptic terms, in eating, do we confirm our identities, or are our identities reforged, and refracted by what and how we eat? In posing these questions, I want to shift the terms of current debates about identity. I want to signal that the study of identity may take on new insights when we look at how we are or want to be in terms of what, how, and with whom we eat. If the analysis of identity has by and large been conducted through the optic of sex, it may well be that in western societies we are witnessing a shift away from sex as the sovereign signifier, or to put it more finely, the question of what we are is a constantly morphing one that mixes up bodies, appetites, classes, genders and ethnicities. It must be said that the question of identity and subjectivity has been so well trodden in the last several decades that the possibility of any virgin territory is slim. Bombarded by critiques of identity politics, any cultural critic still interested in why and how individuals fabricate themselves must either cringe before accusations of sociological do-gooding (and defend the importance of the categories of race, class, sex, gender and so forth), or face the endless clichés that seemingly support the investigation of identity. The momentum of my investigation is carried by a weak wager, by which I mean that the areas and examples I study cannot be overdetermined by a sole axis of investigation. My point of departure is basic: what if we were to think identities in another dimension, through the optic of eating and its associated qualities: hunger, greed, shame, disgust, pleasure, etc? While the connections suggested by eating are diverse and illuminating, interrogating identity through this angle brings its own load of assumptions and preconceptions. One of the more onerous aspects of 'writing about food' is the weight of previous studies. The field of food is a well traversed one, staked out by influential authors concerned with proper anthropological, historical and sociological questions. They are by and large attracted to food for its role in securing social categories and classifications. They have left a legacy of truisms, such as Lévi-Strauss's oft-stated maxim that food is good to think with1, or Brillat-Savarin's aphorism, 'tell me what you eat: I will tell you what you are' (13). In turn, scientific idioms meet up with the buzzing clichés that hover about food. These can be primarily grouped around the notion that food is fundamental, that we all eat, and so on. Indeed, buffeted by the winds of postmodernism that have permeated public debates, it seems that there is a popular acceptance of the fact that identities are henceforth difficult, fragmented, temporary, unhinged by massive changes to modes of employment and the economy, re-formations of family, and the changes in the gender and sexual order. Living with and through these changes on a daily basis, it is no wonder that food and eating has been popularly reclaimed as a 'fundamental' issue, as the last bastion of authenticity in our lives. To put it another way, and in the terms that guide me, eating is seen as immediate -- it is something we all have to do; and it is a powerful mode of mediation, of joining us with others. What, how, and where we eat has emerged as a site of considerable social concern: from the fact that most do not eat en famille, that we increasingly eat out and through drive-in fast food outlets (in the US, 50% of the food budget is spent on eating outside the home), to the worries about genetically altered food and horror food -- mad cows, sick chickens, square tomatoes. Eating performs different connections and disconnections. Increasingly the attention to what we eat is seen as immediately connecting us, our bodies, to large social questions. At a broad level, this can be as diffuse as the winds that some argue spread genetically modified seed stock from one region to another. Or it can be as individually focussed as the knowledge that others are starving as we eat. This connection has long haunted children told 'to eat up everything on your plate because little children are starving in Africa', and in more evolved terms has served as a staple of forms of vegetarianism and other ethical forms of eating. From the pictures of starving children staring from magazine pages, the spectre of hunger is now broadcast by the Internet, exemplified in the Hunger Site where 'users are met by a map of the world and every 3.6 seconds, a country flashes black signifying a death due to hunger'. Here eating is the subject of a double articulation: the recognition of hunger is presumed to be a fundamental capacity of individuals, and our feelings are then galvanised into painless action: each time a user clicks on the 'hunger' button one of the sponsors donates a cup and a half of food. As the site explains, 'our sponsors pay for the donations as a form of advertising and public relations'. Here, the logic is that hunger is visceral, that it is a basic human feeling, which is to say that it is understood as immediate, and that it connects us in a basic way to other humans. That advertising companies know that it can also be a profitable form of meditation, transforming 'humans' into consumers is but one example of how eating connects us in complex ways to other people, to products, to new formulations of identity, and in this case altruism (the site has been called 'the altruistic mouse')2. Eating continually interweaves individual needs, desires and aspirations within global economies of identities. Of course the interlocking of the global and the local has been the subject of much debate over the last decade. For instance, in his recent book on globalisation, John Tomlinson uses 'global food and local identity' as a site through which to problematise these terms. It is clear that changes in food processing and transportation technologies have altered our sense of connection to the near and the far away, allowing us to routinely find in our supermarkets and eat products that previously would have been the food stuff of the élite. These institutional and technological changes rework the connections individuals have to their local, to the regions and nations in which they live. As Tomlinson argues, 'globalisation, from its early impact, does clearly undermine a close material relationship between the provenance of food and locality' (123). As he further states, the effects have been good (availability and variety), and bad (disrupting 'the subtle connection between climate, season, locality and cultural practice'). In terms of what we can now eat, Tomlinson points out that 'the very cultural stereotypes that identify food with, say, national culture become weakened' (124). Defusing the whiff of moralism that accompanies so much writing about food, Tomlinson argues that these changes to how we eat are not 'typically experienced as simply cultural loss or estrangement but as a complex and ambiguous blend: of familiarity and difference, expansion of cultural horizons and increased perceptions of vulnerability, access to the "world out there" accompanied by penetration of our own private worlds, new opportunities and new risks' (128). For the sake of my own argument his attention to the increased sense of vulnerability is particularly important. To put it more strongly, I'd argue that eating is of interest for the ways in which it can be a mundane exposition of the visceral nature of our connectedness, or distance from each other, from ourselves, and our social environment: it throws into relief the heartfelt, the painful, playful or pleasurable articulations of identity. To put it more clearly, I want to use eating and its associations in order to think about how the most ordinary of activities can be used to help us reflect on how we are connected to others, and to large and small social issues. This is again to attend to the immediacy of eating, and the ways in which that immediacy is communicated, mediated and can be put to use in thinking about culture. The adjective 'visceral' comes to mind: 'of the viscera', the inner organs. Could something as ordinary as eating contain the seeds of an extraordinary reflection, a visceral reaction to who and what we are becoming? In mining eating and its qualities might we glimpse gut reactions to the histories and present of the cultures within which we live? As Emily Jenkins writes in her account of 'adventures in physical culture', what if we were to go 'into things tongue first. To see how they taste' (5). In this sense, I want to plunder the visceral, gut levels revealed by that most boring and fascinating of topics: food and eating. In turn, I want to think about what bodies are and do when they eat. To take up the terms with which I started, eating both confirms what and who we are, to ourselves and to others, and can reveal new ways of thinking about those relations. To take the most basic of facts: food goes in, and then broken down it comes out of the body, and every time this happens our bodies are affected. While in the usual course of things we may not dwell upon this process, that basic ingestion allows us to think of our bodies as complex assemblages connected to a wide range of other assemblages. In eating, the diverse nature of where and how different parts of ourselves attach to different aspects of the social becomes clear, just as it scrambles preconceptions about alimentary identities. Of course, we eat according to social rules, in fact we ingest them. 'Feed the man meat', the ads proclaim following the line of masculinity inwards; while others draw a line outwards from biology and femininity into 'Eat lean beef'. The body that eats has been theorised in ways that seek to draw out the sociological equations about who we are in terms of class and gender. But rather than taking the body as known, as already and always ordered in advance by what and how it eats, we can turn such hypotheses on their head. In the act of ingestion, strict divisions get blurred. The most basic fact of eating reveals some of the strangeness of the body's workings. Consequently it becomes harder to capture the body within categories, to order stable identities. This then forcefully reminds us that we still do not know what a body is capable of, to take up a refrain that has a long heritage (from Spinoza to Deleuze to feminist investigations of the body). As Moira Gatens and Genevieve Lloyd argue in terms of this idea, 'each body exists in relations of interdependence with other bodies and these relations form a "world" in which individuals of all kinds exchange their constitutive parts -- leading to the enrichment of some and the demise of others (e.g. eating involves the destruction of one body at the same time as it involves the enhancement of the other)' (101). I am particularly interested in how individuals replay equations between eating and identity. But that phrase sounds impossibly abstracted from the minute instances I have in mind. From the lofty heights, I follow the injunction to 'look down, look way down', to lead, as it were, with the stomach. In this vein, I begin to note petty details, like the fact of recently discovering breakfast. From a diet of coffee (now with a milk called 'Life') and cigarettes, I dutifully munch on fortified cereal that provides large amounts of folate should I be pregnant (and as I eat it I wonder am I, should I be?3). Spurred on by articles sprinkled with dire warnings about what happens to women in Western societies, I search out soy, linseed and other ingredients that will help me mimic the high phytoestrogen diet of Japanese women. Eating cereal, I am told, will stave off depression, especially with the addition of bananas. Washed down with yoghurt 'enhanced' with acidophilius and bifidus to give me 'friendly' bacteria that will fight against nasty heliobacter pylori, I am assured that I will even lose weight by eating breakfast. It's all a bit much first thing in the morning when the promise of a long life seems like a threat. The myriad of printed promises of the intricate world of alimentary programming serve as an interesting counterpoint to the straightforward statements on cigarette packages. 'Smoking kills' versus the weak promises that eating so much of such and such a cereal 'is a good source of soy phytoestrogenes (isolfavones) that are believed to be very beneficial'. Apart from the unpronounceable ingredients (do you really want to eat something that you can't say?), the terms of the contract between me and the cereal makers is thin: that such and such is 'believed to be beneficial'? While what in fact they may benefit is nebulous, it gets scarier when they specify that 'a diet rich in folate may reduce the risk of birth defects such as spina bifida'. The conditional tense wavers as I ponder the way spina bifida is produced as a real possibility. There is of course a long history to the web of nutritional messages that now surrounds us. In her potted teleology of food messages, Sue Thompson, a consultant dietitian, writes that in the 1960s, the slogan was 'you are what you eat'. Then in the 1970s and 1980s, the idea was that food was bad for you. In her words, 'it became a time of "Don't eat" and "bad foods". Now, happily, 'we are moving into a time of appreciating the health benefits of food' (Promotional release by the Dairy Farmers, 1997). As the new battle ground for extended enhanced life, eating takes on fortified meaning. Awed by the enthusiasm, I am also somewhat shocked by the intimacy of detail. I can handle descriptions of sex, but the idea of discussing the ways in which you 'are reducing the bacterial toxins produced from small bowel overgrowth' (Thompson), is just too much. Gut level intimacy indeed. However, eating is intimate. But strangely enough except for the effusive health gurus, and the gossip about the eating habits of celebrities, normally in terms of not-eating, we tend not to publicly air the fact that we all operate as 'mouth machines' (to take Noëlle Châtelet's term). To be blunt about it, 'to eat, is to connect ... the mouth and the anus' (Châtelet 34). We would, with good reason, rather not think about this; it is an area of conversation reserved for our intimates. For instance, in relationships the moment of broaching the subject of one's gut may mark the beginning of the end. So let us stay for the moment at the level of the mouth machine, and the ways it brings together the physical fact of what goes in, and the symbolic production of what comes out: meanings, statements, ideas. To sanitise it further, I want to think of the mouth machine as a metonym4 for the operations of a term that has been central to cultural studies: 'articulation'. Stuart Hall's now classic definition states that 'articulation refers to the complex set of historical practices by which we struggle to produce identity or structural unity out of, on top of, complexity, difference, contradiction' (qtd. in Grossberg, "History" 64). While the term has tended to be used rather indiscriminately -- theorists wildly 'articulate' this or that -- its precise terms are useful. Basically it refers to how individuals relate themselves to their social contexts and histories. While we are all in some sense the repositories of past practices, through our actions we 'articulate', bridge and connect ourselves to practices and contexts in ways that are new to us. In other terms, we continually shuttle between practices and meanings that are already constituted and 'the real conditions' in which we find ourselves. As Lawrence Grossberg argues, this offers 'a nonessentialist theory of agency ... a fragmented, decentered human agent, an agent who is both "subject-ed" by power and capable of acting against power' ("History" 65). Elsewhere Grossberg elaborates on the term, arguing that 'articulation is the production of identity on top of difference, of unities out of fragments, of structures across practices' (We Gotta Get Out 54). We are then 'articulated' subjects, the product of being integrated into past practices and structures, but we are also always 'articulating' subjects: through our enactment of practices we reforge new meanings, new identities for ourselves. This then reveals a view of the subject as a fluctuating entity, neither totally voluntaristic, nor overdetermined. In more down to earth terms, just because we are informed by practices not of our own making, 'that doesn't mean we swallow our lessons without protest' (Jenkins 5). The mouth machine takes in but it also spits out. In these actions the individual is constantly connecting, disconnecting and reconnecting. Grossberg joins the theory of articulation to Deleuze and Guattari's notion of rhizomes. In real and theoretical terms, a rhizome is a wonderful entity: it is a type of plant, such as a potato plant or an orchid, that instead of having tap roots spreads its shoots outwards, where new roots can sprout off old. Used as a figure to map out social relations, the rhizome allows us to think about other types of connection. Beyond the arboreal, tap root logic of, say, the family tree which ties me in lineage to my forefathers, the rhizome allows me to spread laterally and horizontally: as Deleuze puts it, the rhizome is antigenealogical, 'it always has multiple entryways' compelling us to think of how we are connected diversely, to obvious and sometimes not so obvious entities (35). For Grossberg the appeal of joining a theory of articulation with one inspired by rhizomes is that it combines the 'vertical complexity' of culture and context, with the 'wild realism' of the horizontal possibilities that connect us outward. To use another metaphor dear to Deleuze and Guattari, this is to think about the spread of rhizomatic roots, the 'lines of flight' that break open seemingly closed structures, including those we call ourselves: 'lines of flight disarticulate, open up the assemblage to its exterior, cutting across and dismantling unity, identity, centers and hierarchies' (qtd. in Grossberg, We Gotta Get Out 58). In this way, bodies can be seen as assemblages: bits of past and present practice, openings, attachments to parts of the social, closings and aversion to other parts. The tongue as it ventures out to taste something new may bring back fond memories, or it may cause us to recoil in disgust. As Jenkins writes, this produces a fascinating 'contradiction -- how the body is both a prison and a vehicle for adventure' (4). It highlights the fact that the 'body is not the same from day to day. Not even from minute to minute ... . Sometimes it seems like home, sometimes more like a cheap motel near Pittsburgh' (7). As we ingest we mutate, we expand and contract, we change, sometimes subtly, sometimes violently. The openings and closings of our bodies constantly rearranges our dealings with others, as Jenkins writes, the body's 'distortions, anxieties, ecstasies and discomforts all influence a person's interaction with the people who service it'. In more theoretical terms, this produces the body as 'an articulated plane whose organisation defines its own relations of power and sites of struggle', which 'points to the existence of another politics, a politics of feeling' (Grossberg, "History" 72). These theoretical considerations illuminate the interest and the complexity of bodies that eat. The mouth machine registers experiences, and then articulates them -- utters them. In eating, we may munch into whole chains of previously established connotations, just as we may disrupt them. For instance, an email arrives, leaving traces of its rhizomatic passage zapping from one part of the world to another, and then to me. Unsolicited, it sets out a statement from a Dr. Johannes Van Vugt in San Francisco who on October 11, 1999, National Coming Out Day in the US, began an ongoing 'Fast for Equal Rights for persons who are gay, lesbian and other sexual orientation minorities'. Yoking his fast with the teachings of Ghandi and Martin Luther King, Dr. Van Vugt says he is fasting to 'call on you to choose love, not fear, and to do something about it'. The statement also reveals that he previously fasted 'to raise awareness and funds for African famine relief for which he received a Congressional commendation'. While personally I don't give much for his chances of getting a second commendation, this is an example of how the mouth machine closed still operates to articulate identities and politics to wildly diverging sites. While there is something of an arboreal logic to fasting for awareness of famine, the connection between not eating and anti-homophobic politics is decidedly rhizomatic. Whether or not it succeeds in its aim, and one of the tenets of a rhizomatic logic is that the points of connection cannot be guaranteed in advance, it does join the mouth with sex with the mouth with homophobic statements that it utters. There is then a sort of 'wild realism' at work here that endeavours to set up new assemblages of bodies, mouths and politics. From fasting to writing, what of the body that writes of the body that eats? In Grossberg's argument, the move to a rhizomatic field of analysis promises to return cultural theory to a consideration of 'the real'. He argues that such a theory must be 'concerned with particular configurations of practices, how they produce effects and how such effects are organized and deployed' (We Gotta Get Out 45). However, it is crucial to remember that these practices do not exist in a pure state in culture, divorced from their representations or those of the body that analyses them. The type of 'wild realism' that Grossberg calls for, as in Deleuze's 'new empiricism' is both a way of seeing the world, and offers it anew, illuminates otherly its structures and individuals' interaction with them. Following the line of the rhizome means that we must 'forcibly work both on semiotic flows, material flows, and social flows', Guattari goes on to argue that 'there is no tripartition between a field of reality, the world, a field of representation, the book, and a field of subjectivity, the author. But an arrangement places in connection certain multiplicities taken from each of these orders' (qtd. in Grossberg, We Gotta Get Out 48). In terms of the possibilities offered by eating, these theoretical and conceptual arguments direct us to other ways of thinking about identity as both digestion and as indigestible. Bodies eat into culture. The mouth machine is central to the articulation of different orders, but so too is the tongue that sticks out, that draws in food, objects and people. Analysed along multiple alimentary lines of flight, in eating we constantly take in, chew up and spit out identities. Footnotes 1. As Barbara Santich has recently pointed out, Lévi-Strauss's point was made in relation to taboos on eating totem animals in traditional societies and wasn't a general comment on the connection between eating and thinking (4). 2. The sponsors of the Hunger Site include 0-0.com, a search engine, Proflowers.com, and an assortment of other examples of this new form of altruism (such as GreaterGood.com which advertises itself as a 'shop to benefit your favorite cause'), and 'World-Wide Recipes', which features a 'virtual restaurant'. 3. The pregnant body is of course one of the most policed entities in our culture, and pregnant friends report on the anxieties that are produced about what will go into the future child's body. 4. While Châtelet writes that thinking about the eating body 'throws her into full metaphor ... joining, for example the nutritional mouth and the lover's mouth' (8), I have tried to avoid the tug of metaphor. Of course, the seduction of metaphor is great, and there are copious examples of the metaphorisation of eating in regards to consumption, ingestion, reading and writing. However, as I've argued elsewhere (Probyn, Outside Belongings), I prefer to focus on the 'work' (or as Le Doeuff would say, 'le faire des images') that Deleuze and Guattari's terms accomplish as ways of modelling the social. This is a particularly crucial (if here underdeveloped) point in terms of my present project, where I seek to analyse the ways in which eating may reproduce an awareness of the visceral nature of social relations. That said, and as my valued colleague Melissa Hardie has often pointed out, my text is littered with metaphor. References Brillat-Savarin, Jean-Anthelme. The Physiology of Taste. Trans. Anne Drayton. Penguin, 1974. Châtelet, Noëlle. Le Corps a Corps Culinaire. Paris: Seuil, 1977. Deleuze, Gilles. "Rhizome versus Trees." The Deleuze Reader. Ed. Constantin V. Boundas. New York: Columbia UP, 1993. Foucault, Michel. The Order of Things: An Archaeology of the Human Sciences. New York: Vintage, 1973. Gatens, Moira, and Genevieve Lloyd. Collective Imaginings: Spinoza, Past and Present. New York and London: Routledge, 1999. Grossberg, Lawrence. "History, Politics and Postmodernism: Stuart Hall and Cultural Studies." Journal of Communication Inquiry 10.2 (1986): 61-77. ---. We Gotta Get Out of This Place: Popular Conservatism and Postmodern Culture. New York and London: Routledge,1992. Le Doeuff, Michèle. L'Étude et le Rouet. Paris: Seuil, 1989. Jenkins, Emily. Tongue First: Adventures in Physical Culture. London: Virago, 1999. Probyn, Elspeth. Outside Belongings. New York and London: Routledge, 1996. ---. Sexing the Self. Gendered Positions in Cultural Studies. New York and London: Routledge, 1993. Santich, Barbara. "Research Notes." The Centre for the History of Food and Drink Newsletter. The University of Adelaide, September 1999. Thompson, Sue. Promotional pamphlet for the Dairy Farmers' Association. 1997. Tomlinson, John. Globalization and Culture. Oxford: Polity Press, 1999. Citation reference for this article MLA style: Elspeth Probyn. "The Indigestion of Identities." M/C: A Journal of Media and Culture 2.7 (1999). [your date of access] <http://www.uq.edu.au/mc/9910/indigestion.php>. Chicago style: Elspeth Probyn, "The Indigestion of Identities," M/C: A Journal of Media and Culture 2, no. 7 (1999), <http://www.uq.edu.au/mc/9910/indigestion.php> ([your date of access]). APA style: Elspeth Probyn. (1999) The indigestion of identities. M/C: A Journal of Media and Culture 2(7). <http://www.uq.edu.au/mc/9910/indigestion.php> ([your date of access]).
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45

Watkins, Patti Lou. "Fat Studies 101: Learning to Have Your Cake and Eat It Too." M/C Journal 18, no. 3 (May 18, 2015). http://dx.doi.org/10.5204/mcj.968.

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Abstract:
“I’m fat–and it’s okay! It doesn’t mean I’m stupid, or ugly, or lazy, or selfish. I’m fat!” so proclaims Joy Nash in her YouTube video, A Fat Rant. “Fat! It’s three little letters–what are you afraid of?!” This is the question I pose to my class on day one of Fat Studies. Sadly, many college students do fear fat, and negative attitudes toward fat people are quite prevalent in this population (Ambwani et al. 366). As I teach it, Fat Studies is cross-listed between Psychology and Gender Studies. However, most students who enrol have majors in Psychology or other behavioural health science fields in which weight bias is particularly pronounced (Watkins and Concepcion 159). Upon finding stronger bias among third- versus first-year Physical Education students, O’Brien, Hunter, and Banks (308) speculated that the weight-centric curriculum that typifies this field actively engenders anti-fat attitudes. Based on their exploration of textbook content, McHugh and Kasardo (621) contend that Psychology too is complicit in propagating weight bias by espousing weight-centric messages throughout the curriculum. Such messages include the concepts that higher body weight invariably leads to poor health, weight control is simply a matter of individual choice, and dieting is an effective means of losing weight and improving health (Tylka et al.). These weight-centric tenets are, however, highly contested. For instance, there exists a body of research so vast that it has its own name, the “obesity paradox” literature. This literature (McAuley and Blair 773) entails studies that show that “obese” persons with chronic disease have relatively better survival rates and that a substantial portion of “overweight” and “obese” individuals have levels of metabolic health similar to or better than “normal” weight individuals (e.g., Flegal et al. 71). Finally, the “obesity paradox” literature includes studies showing that cardiovascular fitness is a far better predictor of mortality than weight. In other words, individuals may be both fit and fat, or conversely, unfit and thin (Barry et al. 382). In addition, Tylka et al. review literature attesting to the complex causes of weight status that extend beyond individual behaviour, ranging from genetic predispositions to sociocultural factors beyond personal control. Lastly, reviews of research on dieting interventions show that these are overwhelmingly ineffective in producing lasting weight loss or actual improvements in health and may in fact lead to disordered eating and other unanticipated adverse consequences (e.g., Bacon and Aphramor; Mann et al. 220; Salas e79; Tylka et al.).The newfound, interdisciplinary field of scholarship known as Fat Studies aims to debunk weight-centric misconceptions by elucidating findings that counter these mainstream suppositions. Health At Every Size® (HAES), a weight-neutral approach to holistic well-being, is an important facet of Fat Studies. The HAES paradigm advocates intuitive eating and pleasurable physical activity for health rather than restrictive dieting and regimented exercise for weight loss. HAES further encourages body acceptance of self and others regardless of size. Empirical evidence shows that HAES-based interventions improve physical and psychological health without harmful side-effects or high dropout rates associated with weight loss interventions (Bacon and Aphramor; Clifford et al. “Impact of Non-Diet Approaches” 143). HAES, like the broader field of Fat Studies, seeks to eradicate weight-based discrimination, positioning weight bias as a social justice issue that intersects with oppression based on other areas of difference such as gender, race, and social class. Much like Queer Studies, Fat Studies seeks to reclaim the word, fat, thus stripping it of its pejorative connotations. As Nash asserts in her video, “Fat is a descriptive physical characteristic. It’s not an insult, or an obscenity, or a death sentence!” As an academic discipline, Fat Studies is expanding its visibility and reach. The Fat Studies Reader, the primary source of reading for my course, provides a comprehensive overview of the field (Rothblum and Solovay 1). This interdisciplinary anthology addresses fat history and activism, fat as social inequality, fat in healthcare, and fat in popular culture. Ward (937) reviews this and other recently-released fat-friendly texts. The field features its own journal, Fat Studies: An Interdisciplinary Journal of Body Weight and Society, which publishes original research, overview articles, and reviews of assorted media. Both the Popular Culture Association and National Women’s Studies Association have special interest groups devoted to Fat Studies, and the American Psychological Association’s Division on the Psychology of Women has recently formed a task force on sizism (Bergen and Carrizales 22). Furthermore, Fat Studies conferences have been held in Australia and New Zealand, and the third annual Weight Stigma Conference will occur in Iceland, September 2015. Although the latter conference is not necessarily limited to those who align themselves with Fat Studies, keynote speakers include Ragen Chastain, a well-known member of the fat acceptance movement largely via her blog, Dances with Fat. The theme of this year’s conference, “Institutionalised Weightism: How to Challenge Oppressive Systems,” is consistent with Fat Studies precepts:This year’s theme focuses on the larger social hierarchies that favour thinness and reject fatness within western culture and how these systems have dictated the framing of fatness within the media, medicine, academia and our own identities. What can be done to oppose systemised oppression? What can be learned from the fight for social justice and equality within other arenas? Can research and activism be united to challenge prevailing ideas about fat bodies?Concomitantly, Fat Studies courses have begun to appear on college campuses. Watkins, Farrell, and Doyle-Hugmeyer (180) identified and described four Fat Studies and two HAES courses that were being taught in the U.S. and abroad as of 2012. Since then, a Fat Studies course has been taught online at West Virginia University and another will soon be offered at Washington State University. Additionally, a new HAES class has been taught at Saint Mary’s College of California during the last two academic years. Cameron (“Toward a Fat Pedagogy” 28) describes ways in which nearly 30 instructors from five different countries have incorporated fat studies pedagogy into university courses across an array of academic areas. This growing trend is manifested in The Fat Pedagogy Reader (Russell and Cameron) due out later this year. In this article, I describe content and pedagogical strategies that I use in my Fat Studies course. I then share students’ qualitative reactions, drawing upon excerpts from written assignments. During the term reported here, the class was comprised of 17 undergraduate and 5 graduate students. Undergraduate majors included 47% in Psychology, 24% in Women Studies, 24% in various other College of Liberal Arts fields, and 6% in the College of Public Health. Graduate majors included 40% in the College of Public Health and 60% in the College of Education. Following submission of final grades, students provided consent via email allowing written responses on assignments to be anonymously incorporated into research reports. Assignments drawn upon for this report include weekly reading reactions to specific journal articles in which students were to summarise the main points, identify and discuss a specific quote or passage that stood out to them, and consider and discuss applicability of the information in the article. This report also utilises responses to a final assignment in which students were to articulate take-home lessons from the course.Despite the catalogue description, many students enter Fat Studies with a misunderstanding of what the course entails. Some admitted that they thought the course was about reducing obesity and the presumed health risks associated with this alleged pathological condition (Watkins). Others understood, but were somewhat dubious, at least at the outset, “Before I began this class, I admit that I was skeptical of what Fat Studies meant.” Another student experienced “a severe cognitive dissonance” between the Fat Studies curriculum and that of a previous behavioural health class:My professor spent the entire quarter spouting off statistics, such as the next generation of children will be the first generation to have a lower life expectancy than their parents and the ever increasing obesity rates that are putting such a tax on our health care system, and I took her words to heart. I was scared for myself and for the populations I would soon be working with. I was worried that I was destined to a chronic disease and bothered that my BMI was two points above ‘normal.’ I believed everything my professor alluded to on the danger of obesity because it was things I had heard in the media and was led to believe all my life.Yet another related, “At first, I will be honest, it was hard for me to accept a lot of this information, but throughout the term every class changed my mind about my view of fat people.” A few students have voiced even greater initial resistance. During a past term, one student lamented that the material represented an attack on her intended behavioural health profession. Cameron (“Learning to Teach Everybody”) describes comparable reactions among students in her Critical Obesity course taught within a behavioural health science unit. Ward (937) attests that, even in Gender Studies, fat is the topic that creates the most controversy. Similarly, she describes students’ immense discomfort when asked to entertain perspectives that challenge deeply engrained ideas inculcated by our culture’s “obesity epidemic.” Discomfort, however, is not necessarily antithetical to learning. In prompting students to unlearn “the biomedically-informed truth of obesity, namely that fat people are unfit, unhealthy, and in need of ‘saving’ through expert interventions,” Moola at al. recommend equipping them with an “ethics of discomfort” (217). No easy task, “It requires courage to ask our students to forgo the security of prescriptive health messaging in favour of confusion and uncertainty” (221). I encourage students to entertain conflicting perspectives by assigning empirically-based articles emanating from peer-reviewed journals in their own disciplines that challenge mainstream discourses on obesity (e.g., Aphramor; Bombak e60; Tomiyama, Ahlstrom, and Mann 861). Students whose training is steeped in the scientific method seem to appreciate having quantitative data at their disposal to convince themselves–and their peers and professors–that widely held weight-centric beliefs and practices may not be valid. One student remarked, “Since I have taken this course, I feel like I am prepared to discuss the fallacy of the weight-health relationship,” citing specific articles that would aid in the effort. Likewise, Cameron’s (“Learning to Teach Everybody”) students reported a need to read research reports in order to begin questioning long-held beliefs.In addition, I assign readings that provide students with the opportunity to hear the voices of fat people themselves, a cornerstone of Fat Studies. Besides chapters in The Fat Studies Reader authored by scholars and activists who identify as fat, I assign qualitative articles (e.g., Lewis et al.) and narrative reports (e.g., Pause 42) in which fat people describe their experiences with weight and weight bias. Additionally, I provide positive images of fat people via films and websites (Clifford et al. HAES®; Watkins; Watkins and Doyle-Hugmeyer 177) in order to counteract the preponderance of negative, dehumanising portrayals in popular media (e.g., Ata and Thompson 41). In response, a student stated:One of the biggest things I took away from this term was the confidence I found in fat women through films and stories. They had more confidence than I have seen in any tiny girl and owned the body they were given.I introduce “normal” weight allies as well, most especially Linda Bacon whose treatise on thin privilege tends to set the stage for viewing weight bias as a form of oppression (Bacon). One student observed, “It was a relief to be able to read and talk about weight oppression in a classroom setting for once.” Another appreciated that “The class did a great job at analysing fat as oppression and not like a secondhand oppression as I have seen in my past classes.” Typically, fat students were already aware of weight-based privilege and oppression, often painfully so. Thinner students, however, were often astonished by this concept, several describing Bacon’s article as “eye-opening.” In reaction, many vowed to act as allies:This class has really opened my eyes and prepared me to be an ally to fat people. It will be difficult for some time while I try to get others to understand my point of view on fat people but I believe once there are enough allies, people’s minds will really start changing and it will benefit everyone for the better.Pedagogically, I choose to share my own experiences as they relate to course content and encourage students, at least in their written assignments, to do the same. Other instructors refrain from this practice for fear of reinforcing traditional discourses or eliciting detrimental reactions from students (Watkins, Farrell, and Doyle-Hugmeyer 191). Nevertheless, this tack seems to work well in my course, with many students opting to disclose their relevant circumstances during classroom discussions: Throughout the term I very much valued and appreciated when classmates would share their experiences. I love listening and hearing to others experiences and I think that is a great way to understand the material and learn from one another.It really helped to read different articles and hear classmates discuss and share stories that I was able to relate to. The idea of hearing people talk about issues that I thought I was the only one who dealt with was so refreshing and enlightening.The structure of this class allowed me to learn how this information is applicable to my life and made it deeper than just memorising information.Thus far, across three terms, no student has described iatrogenic effects from this process. In fact, most attribute positive transformations to the class. These include enhanced body acceptance of self and others: This class decreased my fat phobia towards others and gave me a better understanding about the intersectionality of one’s weight. For example, I now feel that I no longer view my family in a fat phobic way and I also feel responsible for educating my brother and helping him develop a strong self-esteem regardless of his size.I never thought this class would change my life, almost save my life. Through studies shown in class and real life people following their dreams, it made my mind completely change about how I view my body and myself.I can only hope that in the future, I will be more forgiving, tolerant, and above all accepting of myself, much less others. Regardless of a person’s shape and size, we are all beautiful, and while I’m just beginning to understand this, it can only get better from here.Students also reported becoming more savvy consumers of weight-centric media messages as well as realigning their eating and exercise behaviour in accordance with HAES: I find myself disgusted at the television now, especially with the amount of diet ads, fitness club ads, and exercise equipment ads all aimed at making a ‘better you.’ I now know that I would never be better off with a SlimFast shake, P90X, or a Total Gym. I would be better off eating when I’m hungry, working out because it is fun, and still eating Thin Mints when I want to. Prior to this class, I would work out rigorously, running seven miles a day. Now I realise why at times I dreaded to work out, it was simply a mathematical system to burn the energy that I had acquired earlier in the day. Instead what I realise I should do is something I enjoy, that way I will never get tired of whatever I am doing. While I do enjoy running, other activities would bring more joy while engaging in a healthy lifestyle like hiking or mountain biking.I will never go on another diet. I will stop choosing exercises I don’t love to do. I will not weigh myself every single day hoping for the number on the scale to change.A reduction in self-weighing was perhaps the most frequent behaviour change that students expressed. This is particularly valuable in that frequent self-weighing is associated with disordered eating and unhealthy weight control behaviours (Neumark-Sztainer et al. 811):I have realised that the number on the scale is simply a number on the scale. That number does not define who you are. I have stopped weighing myself every morning. I put the scale in the storage closet so I don’t have to look at it. I even encouraged my roommate to stop weighing herself too. What has been most beneficial for me to take away from this class is the notion that the number on the scale has so much less to do with fitness levels than most people understand. Coming from a numbers obsessed person like myself, this class has actually gotten me to leave the scales behind. I used to weigh myself every single day and my self-confidence reflected whether I was up or down in weight from the day before. It seems so silly to me now. From this class, I take away a new outlook on body diversity. I will evaluate who I am for what I do and not represent myself with a number. I’m going to have my cake this time, and actually eat it too!Finally, students described ways in which they might carry the concepts from Fat Studies into their future professions: I want to go to law school. This model is something I will work toward in the fight for social justice.As a teacher and teacher of teachers, I plan to incorporate discussions on size diversity and how this should be addressed within the field of adapted physical education.I do not know how I would have gone forward if I had never taken this class. I probably would have continued to use weight loss as an effective measure of success for both nutrition and physical activity interventions. I will never be able to think about the obesity prevention movement in the same way.Since I am working toward being a clinical psychologist, I don’t want to have a client who is pursuing weight loss and then blindly believe that they need to lose weight. I’d rather be of the mindset that every person is unique, and that there are other markers of health at every size.Jones and Hughes-Decatur (59) call for increased scholarship illustrating and evaluating critical body pedagogies so that teachers might provide students with tools to critique dominant discourses, helping them forge healthy relationships with their own bodies in the process. As such, this paper describes elements of a Fat Studies class that other instructors may choose to adopt. It additionally presents qualitative data suggesting that students came to think about fat and fat people in new and divergent ways. Qualitative responses also suggest that students developed better body image and more adaptive eating and exercise behaviours throughout the term. Although no students have yet described lasting adverse effects from the class, one stated that she would have preferred less of a focus on health and more of a focus on issues such as fat fashion. Indeed, some Fat Studies scholars (e.g., Lee) advocate separating discussions of weight bias from discussions of health status to avoid stigmatising fat people who do experience health problems. While concerns about fostering healthism within the fat acceptance movement are valid, as a behavioural health professional with an audience of students training in these fields, I have chosen to devote three weeks of our ten week term to this subject matter. Depending on their academic background, others who teach Fat Studies may choose to emphasise different aspects such as media representations or historical connotations of fat.Nevertheless, the preponderance of positive comments evidenced throughout students’ assignments may certainly be a function of social desirability. Although I explicitly invite critique, and in fact assign readings (e.g., Welsh 33) and present media that question HAES and Fat Studies concepts, students may still feel obliged to articulate acceptance of and transformations consistent with the principles of these movements. As a more objective assessment of student outcomes, I am currently conducting a quantitative evaluation, in which I remain blind to students’ identities, of this year’s Fat Studies course compared to other upper division/graduate Psychology courses, examining potential changes in weight bias, body image and dieting behaviour, adherence to appearance-related media messages, and obligatory exercise behaviour. I postulate results akin to those of Humphrey, Clifford, and Neyman Morris (143) who found reductions in weight bias, improved body image, and improved eating behaviour among college students as a function of their HAES course. As Fat Studies pedagogy proliferates, instructors are called upon to share their teaching strategies, document the effects, and communicate these results within and outside of academic spheres.ReferencesAmbwani, Suman, Katherine M. Thomas, Christopher J. Hopwood, Sara A. Moss, and Carlos M. Grilo. “Obesity Stigmatization as the Status Quo: Structural Considerations and Prevalence among Young Adults in the U.S.” Eating Behaviors 15.3 (2014): 366-370. Aphramor, Lucy. “Validity of Claims Made in Weight Management Research: A Narrative Review of Dietetic Articles.” Nutrition Journal 9 (2010): n. pag. 15 May 2015 ‹http://www.nutritionj.com/content/9/1/30›.Ata, Rheanna M., and J. Kevin Thompson. “Weight Bias in the Media: A Review of Recent Research.” Obesity Facts 3.1 (2010): 41-46.Bacon, Linda. “Reflections on Fat Acceptance: Lessons Learned from Thin Privilege.” 2009. 23 Apr. 2015 ‹http://www.lindabacon.org/Bacon_ThinPrivilege080109.pdf›.Bacon, Linda, and Lucy Aphramor. “Weight Science: Evaluating the Evidence for a Paradigm Shift.” Nutrition Journal 10 (2011). 23 Apr. 2015 ‹http://www.nutritionj.com/content/10/1/9›.Barry, Vaughn W., Meghan Baruth, Michael W. Beets, J. Larry Durstine, Jihong Liu, and Steven N. Blair. “Fitness vs. Fatness on All-Cause Mortality: A Meta-Analysis.” Progress in Cardiovascular Diseases 56.4 (2014): 382-390.Bergen, Martha, and Sonia Carrizales. “New Task Force Focused on Size.” The Feminist Psychologist 42.1 (2015): 22.Bombak, Andrea. “Obesity, Health at Every Size, and Public Health Policy.” American Journal of Public Health 104.2 (2014): e60-e67.Cameron, Erin. “Learning to Teach Everybody: Exploring the Emergence of an ‘Obesity” Pedagogy’.” The Fat Pedagogy Reader: Challenging Weight-Based Oppression in Education. Eds. Erin Cameron and Connie Russell. New York: Peter Lang Publishing, in press.Cameron, Erin. “Toward a Fat Pedagogy: A Study of Pedagogical Approaches Aimed at Challenging Obesity Discourses in Post-Secondary Education.” Fat Studies 4.1 (2015): 28-45.Chastain, Ragen. Dances with Fat. 15 May 2015 ‹https://danceswithfat.wordpress.com/blog/›.Clifford, Dawn, Amy Ozier, Joanna Bundros, Jeffrey Moore, Anna Kreiser, and Michele Neyman Morris. “Impact of Non-Diet Approaches on Attitudes, Behaviors, and Health Outcomes: A Systematic Review.” Journal of Nutrition Education and Behavior 47.2 (2015): 143-155.Clifford, Dawn, Patti Lou Watkins, and Rebecca Y. Concepcion. “HAES® University: Bringing a Weight Neutral Message to Campus.” Association for Size Diversity and Health, 2015. 23 Apr. 2015 ‹https://www.sizediversityandhealth.org/content.asp?id=258›.Fat Studies: An Interdisciplinary Journal of Body Weight and Society. 23 Apr. 2015 ‹http://www.tandfonline.com/toc/ufts20/current#.VShpqdhFDBC›.Flegal, Katherine M., Brian K. Kit, Heather Orpana, and Barry L. Graubard. “Association of All-Cause Mortality with Overweight and Obesity Using Standard Body Mass Index Categories: A Systematic Review and Meta-Analysis.” Journal of the American Medical Association 309.1 (2013): 71-82.Humphrey, Lauren, Dawn Clifford, and Michelle Neyman Morris. “Health At Every Size College Course Reduces Dieting Behaviors and Improves Intuitive Eating, Body Esteem, and Anti-Fat Attitudes.” Journal of Nutrition Education and Behavior, in press.Jones, Stephanie, and Hilary Hughes-Decatur. “Speaking of Bodies in Justice-Oriented Feminist Teacher Education.” Journal of Teacher Education 63.1 (2012): 51-61.Lee, Jenny. Embodying Stereotypes: Memoir, Fat and Health. Fat Studies: Reflective Intersections, July 2012, Wellington, NZ. Unpublished conference paper.Lewis, Sophie, Samantha L. Thomas, Jim Hyde, David Castle, R. Warwick Blood, and Paul A. Komesaroff. “’I Don't Eat a Hamburger and Large Chips Every Day!’ A Qualitative Study of the Impact of Public Health Messages about Obesity on Obese Adults.” BMC Public Health 10.309 (2010). 23 Apr 2015 ‹http://www.biomedcentral.com/1471-2458/10/309›.Mann, Traci, A. Janet Tomiyama, Erika Westling, Ann-Marie Lew, Barbara Samuels, and Jason Chatman. “Medicare’s Search for Effective Obesity Treatments: Diets Are Not the Answer.” American Psychologist 62.3 (2007): 220-233.McAuley, Paul A., and Steven N. Blair. “Obesity Paradoxes.” Journal of Sports Sciences 29.8 (2011): 773-782. McHugh, Maureen C., and Ashley E. Kasardo. “Anti-Fat Prejudice: The Role of Psychology in Explication, Education and Eradication.” Sex Roles 66.9-10 (2012): 617-627.Moola, Fiona J., Moss E. Norman, LeAnne Petherick, and Shaelyn Strachan. “Teaching across the Lines of Fault in Psychology and Sociology: Health, Obesity and Physical Activity in the Canadian Context.” Sociology of Sport Journal 31.2 (2014): 202-227.Nash, Joy. “A Fat Rant.” YouTube, 17 Mar. 2007. 23 Apr. 2015 ‹https://www.youtube.com/watch?v=yUTJQIBI1oA›.Neumark-Sztainer, Dianne, Patricia van den Berg, Peter J. Hannan, and Mary Story. “Self-Weighing in Adolescents: Helpful or Harmful? Longitudinal Associations with Body Weight Changes and Disordered Eating.” Journal of Adolescent Health 39.6 (2006): 811–818.O’Brien, K.S., J.A. Hunter, and M. Banks. “Implicit Anti-Fat Bias in Physical Educators: Physical Attributes, Ideology, and Socialization.” International Journal of Obesity 31.2 (2007): 308-314.Pause, Cat. “Live to Tell: Coming Out as Fat.” Somatechnics 2.1 (2012): 42-56.Rothblum, Esther, and Sondra Solovay, eds. The Fat Studies Reader. New York: New York University Press, 2009.Russell, Connie, and Erin Cameron, eds. The Fat Pedagogy Reader: Challenging Weight-Based Oppression in Education. New York: Peter Lang Publishing, in press. Salas, Ximena Ramos. “The Ineffectiveness and Unintended Consequences of the Public Health War on Obesity.” Canadian Journal of Public Health 106.2 (2015): e79-e81. Tomiyama, A. Janet, Britt Ahlstrom, and Traci Mann. “Long-Term Effects of Dieting: Is Weight Loss Related to Health?” Social and Personality Psychology Compass 7.12 (2013): 861-877.Tylka, Tracy L., Rachel A. Annunziato, Deb Burgard, Sigrun Daníelsdóttir, Ellen Shuman, Chad Davis, and Rachel M. Calogero. “The Weight-Inclusive versus Weight-Normative Approach to Health: Evaluating the Evidence for Prioritizing Well-Being over Weight Loss.” Journal of Obesity (2014). 23 Apr. 2015 ‹http://www.hindawi.com/journals/jobe/2014/983495/›.Ward, Anna E. “The Future of Fat.” American Quarterly 65.4 (2013): 937-947.Watkins, Patti Lou. “Inclusion of Fat Studies in a Difference, Power, and Discrimination Curriculum.” The Fat Pedagogy Reader: Challenging Weight-Based Oppression in Education. Eds. Erin Cameron and Connie Russell. New York: Peter Lang Publishing, in press. Watkins, Patti Lou, and Rebecca Y. Concepcion. “Teaching HAES to Health Care Students and Professionals.” Wellness Not Weight: Motivational Interviewing and a Non-Diet Approach. Ed. Ellen Glovsky. San Diego: Cognella Academic Publishing, 2014: 159-169. Watkins, Patti Lou, and Andrea Doyle-Hugmeyer. “Teaching about Eating Disorders from a Fat Studies Perspective. Transformations 23.2 (2013): 147-158. Watkins, Patti Lou, Amy E. Farrell, and Andrea Doyle Hugmeyer. “Teaching Fat Studies: From Conception to Reception. Fat Studies 1.2 (2012): 180-194. Welsh, Taila L. “Healthism and the Bodies of Women: Pleasure and Discipline in the War against Obesity.” Journal of Feminist Scholarship 1 (2011): 33-48. Weight Stigma Conference. 23 Apr. 2015 ‹http://stigmaconference.com/›.
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O'Hara, Lily, Jane Taylor, and Margaret Barnes. "We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns." M/C Journal 18, no. 3 (June 3, 2015). http://dx.doi.org/10.5204/mcj.974.

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Abstract:
BackgroundIn the past twenty years the discourse of the weight-centred health paradigm (WCHP) has attained almost complete dominance in the sphere of public health policy throughout the developed English speaking world. The national governments of Australia and many countries around the world have responded to what is perceived as an ‘epidemic of obesity’ with public health policies and programs explicitly focused on reducing and preventing obesity through so called ‘lifestyle’ behaviour change. Weight-related public health initiatives have been subjected to extensive critique based on ideological, ethical and empirical grounds (Solovay; Oliver; Gaesser; Gard; Monaghan, Colls and Evans; Wright; Rothblum and Solovay; Saguy; Rich, Monaghan and Aphramor; Bacon and Aphramor; Brown). Many scholars have raised concerns about the stigmatising and harmful effects of the WCHP (Aphramor; Bacon and Aphramor; O'Dea; Tylka et al.), and in particular the inequitable distribution of such negative impacts on women, people who are poor, and people of colour (Campos). Weight-based stigma is now well recognised as a pervasive and insidious form of stigma (Puhl and Heuer). Weight-based discrimination (a direct result of stigma) in the USA has a similar prevalence rate to race-based discrimination, and discrimination for fatter and younger people in particular is even higher (Puhl, Andreyeva and Brownell). Numerous scholars have highlighted the stigmatising discourse evident in obesity prevention programs and policies (O'Reilly and Sixsmith; Pederson et al.; Nuffield Council on Bioethics; ten Have et al.; MacLean et al.; Carter, Klinner, et al.; Fry; O'Dea; Rich, Monaghan and Aphramor). The ‘war on obesity’ can therefore be regarded as a social determinant of poor health (O'Hara and Gregg). Focusing on overweight and obese people is not only damaging to people’s health, but is ineffective in addressing the broader social and economic issues that create health and wellbeing (Cohen, Perales and Steadman; MacLean et al.; Walls et al.). Analyses of the discourses used in weight-related public health initiatives have highlighted oppressive, stigmatizing and discriminatory discourses that position body weight as pathological (O'Reilly; Pederson et al.), anti-social and a threat to the viable future of society (White). There has been limited analysis of discourses in Australian social marketing campaigns focused on body weight (Lupton; Carter, Rychetnik, et al.).Social Marketing CampaignsIn 2006 the Australian, State and Territory Governments funded the Measure Up social marketing campaign (Australian Government Department of Health and Ageing "Measure Up"). As the name suggests Measure Up focuses on the measurement of health through body weight and waist circumference. Campaign resources include brochures, posters, a tape measure, a 12 week planner, a community guide and a television advertisement. Campaign slogans are ‘The more you gain, the more you have to lose’ and ‘How do you measure up?’Tomorrow People is the component of Measure Up designed for Indigenous Australians (Australian Government Department of Health and Ageing "Tomorrow People"). Tomorrow People resources focus on healthy eating and physical activity and include a microsite on the Measure Up website, booklet, posters, print and radio advertisements. The campaign slogan is ‘Tomorrow People starts today. Do it for our kids. Do it for our culture.’ In 2011, phase two of the Measure Up campaign was launched (Australian Government Department of Health and Ageing "Swap It, Don't Stop It"). The central premise of Swap It, Don’t Stop It is that you ‘can lose your belly without losing all the things you love’ by making ‘simple’ swaps of behaviours related to eating and physical activity. The campaign’s central character Eric is made from a balloon, as are all of the other characters and visual items used in the campaign. Eric claims thatover the years my belly has ballooned and ballooned. It’s come time to do something about it — the last thing I want is to end up with some cancers, type 2 diabetes and heart disease. That’s why I’ve become a Swapper! What’s a swapper? It’s simple really. It just means swapping some of the things I’m doing now for healthier choices. That way I can lose my belly, without losing all the things I love. It’s easy! The campaign has produced around 30 branded resource items including brochures, posters, cards, fact sheets, recipes, and print, radio, television and online advertisements. All resources include references to Eric and most also include the image of the tape measure used in the Measure Up campaign. The Swap It, Don’t Stop It campaign also includes resources specifically directed at Indigenous Australians including two posters from the generic campaign with a dot painting motif added to the background. MethodologyThe epistemological position in this project was constructivist (Crotty) and the theoretical perspective was critical theory (Crotty). Multimedia critical discourse analysis (Machin and Mayr) was the methodology used to examine the social marketing campaigns and identify the discourses within them. Critical discourse analysis (CDA) focuses on critiquing text for evidence of power and ideology. CDA is used to reveal the ideas, absences and assumptions, and therefore the power interests buried within texts, in order to bring about social change. As a method, CDA has a structured three dimensional approach involving textual practice analysis (for lexicon) at the core, within the context of discursive practice analysis (for rhetorical and lexical strategies particularly with respect to claims-making), which falls within the context of social practice analysis (Jacobs). Social practice analysis explores the role played by power and ideology in supporting or disturbing the discourse (Jacobs; Machin and Mayr). Multimodal CDA (MCDA) uses a broad definition of text to include words, pictures, symbols, ideas, themes or any message that can be communicated (Machin and Mayr). Analysis of the social marketing campaigns involved examining the vocabulary, grammar, sentence structure, visuals and overall structure of the text for textual, discursive and social practices.Results and DiscussionIndividual ResponsibilityThe discourse of individual responsibility is strongly evident in the campaigns. In this discourse, it is ultimately the individual who is held responsible for their body weight and their health. The individual responsibility discourse is signified by the discursive practice of using epistemic (related to the truth or certainty) and deontic (compelling or instructing) modality words, particularly modal verbs and modal adverbs. High modality epistemic words are used to convince the reader of the certainty of statements and to portray the statement-maker as authoritative. High modality deontic words are used to instil power and authority in the instructions.The extensive use of high modality epistemic and deontic words is demonstrated in the following paragraph assembled from various campaign materials: Ultimately (epistemic modality adverb) individuals must take responsibility (deontic modality verb) for their own health, including their and weight. Obesity is caused (epistemic modality verb) by an imbalance in energy intake (from diet) (epistemic modality verb) and expenditure (from activity) (epistemic modality verb). Individually (epistemic modality adverb) we make decisions (epistemic modality verb) about how much we eat (epistemic modality verb) and how much activity we undertake (epistemic modality verb). Each of us can control (epistemic modality) our own weight by controlling (deontic modality) what we eat (deontic modality verb) and how much we exercise (deontic modality verb). To correct (deontic modality verb) the energy imbalance, individuals need to develop (deontic modality verb) a healthy lifestyle by making changes (deontic modality verb) to correct (deontic modality verb) their dietary habits and increase (deontic modality verb) their activity levels. The verbs must, control, correct, develop, change, increase, eat and exercise are deontic modality verbs designed to instruct or compel the reader.These discursive practices result in the clear message that individuals can and must control, correct and change their eating and physical activity, and thereby control their weight and health. The implication of the individualist discourse is that individuals, irrespective of their genes, life-course, social position or environment, are charged with the responsibility of being more self-surveying, self-policing, self-disciplined and self-controlled, and therefore healthier. This is consistent with the individualist orientation of neoliberal ideology, and has been identified in various critiques of obesity prevention public health programs that centralise the self-responsible subject (Murray; Rich, Monaghan and Aphramor) and the concept of ‘healthism’, the moral obligation to pursue health through healthy behaviours or healthy lifestyles (Aphramor and Gingras; Mansfield and Rich). The hegemonic Western-centric individualist discourse has also been critiqued for its role in subordinating or silencing other models of health and wellbeing including Aboriginal or indigenous models, that do not place the individual in the centre (McPhail-Bell, Fredericks and Brough).Obesity Causes DiseaseEpistemic modality verbs are used as a discursive practice to portray the certainty or probability of the relationship between obesity and chronic disease. The strength of the epistemic modality verbs is generally moderate, with terms such as ‘linked’, ‘associated’, ‘connected’, ‘related’ and ‘contributes to’ most commonly used to describe the relationship. The use of such verbs may suggest recognition of uncertainty or at least lack of causality in the relationship. However this lowered modality is counterbalanced by the use of verbs with higher epistemic modality such as ‘causes’, ‘leads to’, and ‘is responsible for’. For example:The other type is intra-abdominal fat. This is the fat that coats our organs and causes the most concern. Even though we don’t yet fully understand what links intra-abdominal fat with chronic disease, we do know that even a small deposit of this fat increases the risk of serious health problems’. (Swap It, Don’t Stop It Website; italics added)Thus the prevailing impression is that there is an objective, definitive, causal relationship between obesity and a range of chronic diseases. The obesity-chronic disease discourse is reified through the discursive practice of claims-making, whereby statements related to the problem of obesity and its relationship with chronic disease are attributed to authoritative experts or expert organisations. The textual practice of presupposition is evident with the implied causal relationship between obesity and chronic disease being taken for granted and uncontested. Through the textual practice of lexical absence, there is a complete lack of alternative views about body weight and health. Likewise there is an absence of acknowledgement of the potential harms arising from focusing on body weight, such as increased body dissatisfaction, disordered eating, and, paradoxically, weight gain.Shame and BlameBoth Measure Up and Swap It, Don’t Stop It include a combination of written/verbal text and visual images that create a sense of shame and blame. In Measure Up, the central character starts out as young, slim man, and as he ages his waist circumference grows. When he learns that his expanding waistline is associated with an increased risk of chronic disease, his facial expression and body language convey that he is sad, dejected and fearful. In the still images, this character and a female character are positioned looking down at the tape measure as they measure their ‘too large’ waists. This position and the looks on their faces suggest hanging their heads in shame. The male characters in both campaigns specifically express shame about “letting themselves go” by unthinkingly practicing ‘unhealthy’ behaviours. The characters’ clothing also contribute to a sense of shame. Both male and female characters in Measure Up appear in their underwear, which suggests that they are being publicly shamed. The clothing of the Measure Up characters is similar to that worn by contestants in the television program The Biggest Loser, which explicitly uses shame to ‘motivate’ contestants to lose weight. Part of the public shaming of contestants involves their appearance in revealing exercise clothing for weigh-ins, which displays their fatness for all to see (Thomas, Hyde and Komesaroff). The stigmatising effects of this and other aspects of the Biggest Loser television program are well documented (Berry et al.; Domoff et al.; Sender and Sullivan; Thomas, Hyde and Komesaroff; Yoo). The appearance of the Measure Up characters in their underwear combined with their head position and facial expressions conveys a strong, consistent message that the characters both feel shame and are deserving of shame due to their self-inflicted ‘unhealthy’ behaviours. The focus on ‘healthy’ and ‘unhealthy’ behaviours contributes to accepted and contested health identities (Fry). The ‘accepted health identity’ is represented as responsible and aspiring to and pursuing good health. The ‘contested health identity’ is represented as unhealthy, consuming too much food, and taking health risks, and this identity is stigmatised by public health programs (Fry). The ‘contested health identity’ represents the application to public health of Goffman’s ‘spoiled identity’ on which much stigmatisation theorising and research has been based (Goffman). As a result of both lexical and visual textual practices, the social marketing campaigns contribute to the construction of the ‘accepted health identity’ through discourses of individual responsibility, choice and healthy lifestyle. Furthermore, they contribute to the construction of the spoiled or ‘contested health identity’ through discourses that people are naturally unhealthy and need to be frightened, guilted and shamed into stopping ‘unhealthy’ behaviours and adopting ‘healthy’ behaviours. The ‘contested health identity’ constructed through these discourses is in turn stigmatised by such discourses. Thus the campaigns not only risk perpetuating stigmatisation through the reinforcement of the health identities, but possibly extend it further by legitimising the stigma associated with such identities. Given that these campaigns are conducted by the Australian Government, the already deeply stigmatising social belief system receives a significant boost in legitimacy by being positioned as a public health belief system perpetrated by the Government. Fear and AlarmIn the Measure Up television advertisement the main male character’s daughter, who has run into the frame, abruptly stops and looks fearful when she hears about his increased risk of disease. Using the discursive practice of claims-making, the authoritative external source informs the man that the more he gains (in terms of his waist circumference), the more he has to lose. The clear implication is that he needs to be fearful of losing his health, his family and even his life if he doesn’t reduce his waist circumference. The visual metaphor of a balloon is used as the central semiotic trope in Swap It, Don’t Stop It. The characters and other items featuring in the visuals are all made from twisting balloons. Balloons themselves may not create fear or alarm, unless one is unfortunate to be afflicted with globophobia (Freed), but the visual metaphor of the balloon in the social marketing campaign had a range of alarmist meanings. At the population level, rates and/or costs of obesity have been described in news items as ‘ballooning’ (Body Ecology; Stipp; AFP; Thien and Begawan) with accompanying visual images of extremely well-rounded bodies or ‘headless fatties’ (Cooper). Rapid or significant weight gain is referred to in everyday language as ‘ballooning weight’. The use of the balloon metaphor as a visual device in Swap It, Don’t Stop It serves to reinforce and extend these alarmist messages. Further, there is no attempt in the campaigns to reduce alarm by including positive or neutral photographs or images of fat people. This visual semiotic absence – a form of cultural imperialism (Young) – contributes to the invisibilisation of ‘real life’ fat people who are not ashamed of themselves. Habermas suggests that society evolves and operationalises through rational communication which includes the capacity to question the validity of claims made within communicative action (Habermas The Structural Transformation of the Public Sphere; Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society). However the communicative action taken by the social marketing campaigns analysed in this study presents claims as uncontested facts and is therefore directorial about the expectations of individuals to take more responsibility for themselves, adopt certain behaviours and reduce or prevent obesity. Habermas argues that the lack or distortion of rational communication erodes relationships at the individual and societal levels (Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society; Habermas The Structural Transformation of the Public Sphere). The communicative actions represented by the social marketing campaigns represents a distortion of rational communication and therefore erodes the wellbeing of individuals (for example through internalised stigma, shame, guilt, body dissatisfaction, weight preoccupation, disordered eating and avoidance of health care), relationships between individuals (for example through increased blame, coercion, stigma, bias, prejudice and discrimination) and society (for example through stigmatisation of groups in the population on the basis of their body size and increased social and health inequity). Habermas proposes that power differentials work to distort rational communication, and that it is these distortions in communication that need to be the focal point for change (Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society; Habermas The Theory of Communicative Action: The Critique of Functionalist Reason; Habermas The Structural Transformation of the Public Sphere). Through critical analysis of the discourses used in the social marketing campaigns, we identified that they rely on the power, authority and status of experts to present uncontested representations of body weight and ‘appropriate’ health responses to it. In identifying the discourses present in the social marketing campaigns, we hope to focus attention on and thereby disrupt the distortions in the practical knowledge of the weight-centred health paradigm in order to contribute to systemic reorientation and change.ConclusionThrough the use of textual, discursive and social practices, the social marketing campaigns analysed in this study perpetuate the following concepts: everyone should be alarmed about growing waistlines and ‘ballooning’ rates of ‘obesity’; individuals are to blame for excess body weight, due to ignorance and the practice of ‘unhealthy behaviours’; individuals have a moral, parental, familial and cultural responsibility to monitor their weight and adopt ‘healthy’ eating and physical activity behaviours; such behaviour changes are easy to make and will result in weight loss, which will reduce risk of disease. 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Waterhouse-Watson, Deb, and Adam Brown. "Women in the "Grey Zone"? Ambiguity, Complicity and Rape Culture." M/C Journal 14, no. 5 (October 18, 2011). http://dx.doi.org/10.5204/mcj.417.

Full text
Abstract:
Probably the most (in)famous Australian teenager of recent times, now-17-year-old Kim Duthie—better known as the “St Kilda Schoolgirl”—first came to public attention when she posted naked pictures of two prominent St Kilda Australian Football League (AFL) players on Facebook. She claimed to be seeking revenge on the players’ teammate for getting her pregnant. This turned out to be a lie. Duthie also claimed that 47-year-old football manager Ricky Nixon gave her drugs and had sex with her. She then said this was a lie, then that she lied about lying. That she lied at least twice is clear, and in doing so, she arguably reinforced the pervasive myth that women are prone to lie about rape and sexual abuse. Precisely what occurred, and why Duthie posted the naked photographs will probably never be known. However, it seems clear that Duthie felt herself wronged. Can she therefore be held entirely to blame for the way she went about seeking redress from a group of men with infinitely more power than she—socially, financially and (in terms of the priority given to elite football in Australian society) culturally? The many judgements passed on Duthie’s behaviour in the media highlight the crucial, seldom-discussed issue of how problematic behaviour on the part of women might reinforce patriarchal norms. This is a particularly sensitive issue in the context of a spate of alleged sexual assaults committed by elite Australian footballers over the past decade. Given that representations of alleged rape cases in the media and elsewhere so often position women as blameworthy for their own mistreatment and abuse, the question of whether or not women can and should be held accountable in certain situations is particularly fraught. By exploring media representations of one of these complex scenarios, we consider how the issue of “complicity” might be understood in a rape culture. In doing so, we employ Auschwitz survivor Primo Levi’s highly influential concept of the “grey zone,” which signifies a complex and ambiguous realm that challenges both judgement and representation. Primo Levi’s “Grey Zone,” Patriarchy and the Problem of Judgement In his essay titled “The Grey Zone” (published in 1986), Levi is chiefly concerned with Jewish prisoners in the Nazi-controlled camps and ghettos who obtained “privileged” positions in order to prolong their survival. Reflecting on the inherently complex power relations in such extreme settings, Levi positions the “grey zone” as a metaphor for moral ambiguity: a realm with “ill-defined outlines which both separate and join the two camps of masters and servants. [The ‘grey zone’] possesses an incredibly complicated internal structure, and contains within itself enough to confuse our need to judge” (27). According to Levi, an examination of the scenarios and experiences that gave rise to the “grey zone” requires a rejection of the black-and-white binary opposition(s) of “friend” and “enemy,” “good” and “evil.” While Levi unequivocally holds the perpetrators of the Holocaust responsible for their actions, he warns that one should suspend judgement of victims who were entrapped in situations of moral ambiguity and “compromise.” However, recent scholarship on the representation of “privileged” Jews in Levi’s writings and elsewhere has identified a “paradox of judgement”: namely, that even if moral judgements of victims in extreme situations should be suspended, such judgements are inherent in the act of representation, and are therefore inevitable (see Brown). While the historical specificity of Levi’s reflections must be kept in mind, the corruptive influences of power at the core of the “grey zone”—along with the associated problems of judgement and representation—are clearly far more prevalent in human nature and experience than the Holocaust alone. Levi’s “grey zone” has been appropriated by scholars in the fields of Holocaust studies (Petropoulos and Roth xv-xviii), philosophy (Todorov 262), law (Luban 161–76), history (Cole 248–49), theology (Roth 53–54), and popular culture (Cheyette 226–38). Significantly, Claudia Card (The Atrocity Paradigm, “Groping through Gray Zones” 3–26) has recently applied Levi’s concept to the field of feminist philosophy. Indeed, Levi’s questioning of whether or not one can—or should—pass judgement on the behaviour of Holocaust victims has considerable relevance to the divisive issue of how women’s involvement in/with patriarchy is represented in the media. Expanding or intentionally departing from Levi’s ideas, many recent interpretations of the “grey zone” often misunderstand the historical specificity of Levi’s reflections. For instance, while applying Levi’s concept to the effects of patriarchy and domestic violence on women, Lynne Arnault makes the problematic statement that “in order to establish the cruelty and seriousness of male violence against women as women, feminists must demonstrate that the experiences of victims of incest, rape, and battering are comparable to those of war veterans, prisoners of war, political prisoners, and concentration camp inmates” (183, n.9). It is important to stress here that it is not our intention to make direct parallels between the Holocaust and patriarchy, or between “privileged” Jews and women (potentially) implicated in a rape culture, but to explore the complexity of power relations in society, what behaviour eventuates from these, and—most crucial to our discussion here—how such behaviour is handled in the mass media. Aware of the problem of making controversial (and unnecessary) comparisons, Card (“Women, Evil, and Gray Zones” 515) rightly stresses that her aim is “not to compare suffering or even degrees of evil but to note patterns in the moral complexity of choices and judgments of responsibility.” Card uses the notion of the “Stockholm Syndrome,” citing numerous examples of women identifying with their torturers after having been abused or held hostage over a prolonged period of time—most (in)famously, Patricia Hearst. While the medical establishment has responded to cases of women “suffering” from “Stockholm Syndrome” by absolving them from any moral responsibility, Card writes that “we may have a morally gray area in some cases, where there is real danger of becoming complicit in evildoing and where the captive’s responsibility is better described as problematic than as nonexistent” (“Women, Evil, and Gray Zones” 511). Like Levi, Card emphasises that issues of individual agency and moral responsibility are far from clear-cut. At the same time, a full awareness of the oppressive environment—in the context that this paper is concerned with, a patriarchal social system—must be accounted for. Importantly, the examples Card uses differ significantly from the issue of whether or not some women can be considered “complicit” in a rape culture; nevertheless, similar obstacles to understanding problematic situations exist here, too. In the context of a rape culture, can women become, to use Card’s phrase, “instruments of oppression”? And if so, how is their controversial behaviour to be understood and represented? Crucially, Levi’s reflections on the “grey zone” were primarily motivated by his concern that most historical and filmic representations “trivialised” the complexity of victim experiences by passing simplistic judgements. Likewise, the representation of sexual assault cases in the Australian mass media has often left much to be desired. Representing Sexual Assault: Australian Football and the Media A growing literature has critiqued the sexual culture of elite football in Australia—one in which women are reportedly treated with disdain, positioned as objects to be used and discarded. At least 20 distinct cases, involving more than 55 players and staff, have been reported in the media, with the majority of these incidents involving multiple players. Reports indicate that such group sexual encounters are commonplace for footballers, and the women who participate in sexual practices are commonly judged, even in the sports scholarship, as “groupies” and “sluts” who are therefore responsible for anything that happens to them, including rape (Waterhouse-Watson, “Playing Defence” 114–15; “(Un)reasonable Doubt”). When the issue of footballers and sexual assault was first debated in the Australian media in 2004, football insiders from both Australian rules and rugby league told the media of a culture of group sex and sexual behaviour that is degrading to women, even when consensual (Barry; Khadem and Nancarrow 4; Smith 1; Weidler 4). The sexual “culture” is marked by a discourse of abuse and objectification, in which women are cast as “meat” or a “bun.” Group sex is also increasingly referred to as “chop up,” which codes the practice itself as an act of violence. It has been argued elsewhere that footballers treating women as sexual objects is effectively condoned through the mass media (Waterhouse-Watson, “All Women Are Sluts” passim). The “Code of Silence” episode of ABC television program Four Corners, which reignited the debate in 2009, was even more explicit in portraying footballers’ sexual practices as abusive, presenting rape testimony from three women, including “Clare,” who remains traumatised following a “group sex” incident with rugby league players in 2002. Clare testifies that she went to a hotel room with prominent National Rugby League (NRL) players Matthew Johns and Brett Firman. She says that she had sex with Johns and Firman, although the experience was unpleasant and they treated her “like a piece of meat.” Subsequently, a dozen players and staff members from the team then entered the room, uninvited, some through the bathroom window, expecting sex with Clare. Neither Johns nor Firman has denied that this was the case. Clare went to the police five days later, saying that professional rugby players had raped her, although no charges were ever laid. The program further includes psychiatrists’ reports, and statements from the police officer in charge of the case, detailing the severe trauma that Clare suffered as a result of what the footballers called “sex.” If, as “Code of Silence” suggests, footballers’ practices of group sex are abusive, whether the woman consents or not, then it follows that such a “gang-bang culture” may in turn foster a rape culture, in which rape is more likely than in other contexts. And yet, many women insist that they enjoy group sex with footballers (Barry; Drill 86), complicating issues of consent and the degradation of women. Feminist rape scholarship documents the repetitive way in which complainants are deemed to have “invited” or “caused” the rape through their behaviour towards the accused or the way they were dressed: defence lawyers, judges (Larcombe 100; Lees 85; Young 442–65) and even talk show hosts, ostensibly aiming to expose the problem of rape (Alcoff and Gray 261–64), employ these tactics to undermine a victim’s credibility and excuse the accused perpetrator. Nevertheless, although no woman can be in any way held responsible for any man committing sexual assault, or other abuse, it must be acknowledged that women who become in some way implicated in a rape culture also assist in maintaining that culture, highlighting a “grey zone” of moral ambiguity. How, then, should these women, who in some cases even actively promote behaviour that is intrinsic to this culture, be perceived and represented? Charmyne Palavi, who appeared on “Code of Silence,” is a prime example of such a “grey zone” figure. While she stated that she was raped by a prominent footballer, Palavi also described her continuing practice of setting up footballers and women for casual sex through her Facebook page, and pursuing such encounters herself. This raises several problems of judgement and representation, and the issue of women’s sexual freedom. On the one hand, Palavi (and all other women) should be entitled to engage in any consensual (legal) sexual behaviour that they choose. But on the other, when footballers’ frequent casual sex is part of a culture of sexual abuse, there is a danger of them becoming complicit in, to use Card’s term, “evildoing.” Further, when telling her story on “Code of Silence,” Palavi hints that there is an element of increased risk in these situations. When describing her sexual encounters with footballers, which she states are “on her terms,” she begins, “It’s consensual for a start. I’m not drunk or on drugs and it’s in, [it] has an element of class to it. Do you know what I mean?” (emphasis added). If it is necessary to define sex “on her terms” as consensual, this implies that sometimes casual “sex” with footballers is not consensual, or that there is an increased likelihood of rape. She also claims to have heard about several incidents in which footballers she knows sexually abused and denigrated, if not actually raped, other women. Such an awareness of what may happen clearly does not make Palavi a perpetrator of abuse, but neither can her actions (such as “setting up” women with footballers using Facebook) be considered entirely separate. While one may argue, following Levi’s reflections, that judgement of a “grey zone” figure such as Palavi should be suspended, it is significant that Four Corners’s representation of Palavi makes implicit and simplistic moral judgements. The introduction to Palavi follows the story of “Caroline,” who states that first-grade rugby player Dane Tilse broke into her university dormitory room and sexually assaulted her while she slept. Caroline indicates that Tilse left when he “picked up that [she] was really stressed.” Following this story, the program’s reporter and narrator Sarah Ferguson introduces Palavi with, “If some young footballers mistakenly think all women want to have sex with them, Charmyne Palavi is one who doesn’t necessarily discourage the idea.” As has been argued elsewhere (Waterhouse-Watson, “Framing the Victim”), this implies that Palavi is partly responsible for players holding this mistaken view. By implication, she therefore encouraged Tilse to assume that Caroline would want to have sex with him. Footage is then shown of Palavi and her friends “applying the finishing touches”—bronzing their legs—before going to meet footballers at a local hotel. The lighting is dim and the hand-held camerawork rough. These techniques portray the women as artificial and “cheap,” techniques that are also employed in a remarkably similar fashion in the documentary Footy Chicks (Barry), which follows three women who seek out sex with footballers. In response to Ferguson’s question, “What’s the appeal of those boys though?” Palavi repeats several times that she likes footballers mainly because of their bodies. This, along with the program’s focus on the women as instigators of sex, positions Palavi as something of a predator (she was widely referred to as a “cougar” following the program). In judging her “promiscuity” as immoral, the program implies she is partly responsible for her own rape, as well as acts of what can be termed, at the very least, sexual abuse of other women. The problematic representation of Palavi raises the complex question of how her “grey zone” behaviour should be depicted without passing trivialising judgements. This issue is particularly fraught when Four Corners follows the representation of Palavi’s “nightlife” with her accounts of footballers’ acts of sexual assault and abuse, including testimony that a well-known player raped Palavi herself. While Ferguson does not explicitly question the veracity of Palavi’s claim of rape, her portrayal is nevertheless largely unsympathetic, and the way the segment is edited appears to imply that she is blameworthy. Ferguson recounts that Palavi “says she was able to put [being raped] out of her mind, and it certainly didn’t stop her pursuing other football players.” This might be interpreted a positive statement about Palavi’s ability to move on from a rape; however, the tone of Ferguson’s authoritative voiceover is disapproving, which instead implies negative judgement. As the program makes clear, Palavi continues to organise sexual encounters between women and players, despite her knowledge of the “dangers,” both to herself and other women. Palavi’s awareness of the prevalence of incidents of sexual assault or abuse makes her position a problematic one. Yet her controversial role within the sexual culture of elite Australian football is complicated even further by the fact that she herself is disempowered (and her own allegation of being raped delegitimised) by the simplistic ideas about “assault” and “consent” that dominate social discourse. Despite this ambiguity, Four Corners constructs Palavi as more of a perpetrator of abuse than a victim—not even a victim who is “morally compromised.” Although we argue that careful consideration must be given to the issue of whether moral judgements should be applied to “grey zone” figures like Palavi, the “solution” is far from simple. No language (or image) is neutral or value-free, and judgements are inevitable in any act of representation. In his essay on the “grey zone,” Levi raises the crucial point that the many (mis)understandings of figures of moral ambiguity and “compromise” partly arise from the fact that the testimony and perspectives of these figures themselves is often the last to be heard—if at all (50). Nevertheless, an article Palavi published in Sydney tabloid The Daily Telegraph (19) demonstrates that such testimony can also be problematic and only complicate matters further. Palavi’s account begins: If you believed Four Corners, I’m supposed to be the NRL’s biggest groupie, a wannabe WAG who dresses up, heads out to clubs and hunts down players to have sex with… what annoys me about these tags and the way I was portrayed on that show is the idea I prey on them like some of the starstruck women I’ve seen out there. (emphasis added) Palavi clearly rejects the way Four Corners constructed her as a predator; however, rather than rejecting this stereotype outright, she reinscribes it, projecting it onto other “starstruck” women. Throughout her article, Palavi reiterates (other) women’s allegedly predatory behaviour, continually portraying the footballers as passive and the women as active. For example, she claims that players “like being contacted by girls,” whereas “the girls use the information the players put on their [social media profiles] to track them down.” Palavi’s narrative confirms this construction of men as victims of women’s predatory actions, lamenting the sacking of Johns following “Code of Silence” as “disgusting.” In the context of alleged sexual assault, the “predatory woman” stereotype is used in place of the raped woman in order to imply that sexual assault did not occur; hence Palavi’s problematic discourse arguably reinforces sexist attitudes. But can Palavi be considered complicit in validating this damaging stereotype? Can she be blamed for working within patriarchal systems of representation, of which she has also been a victim? The preceding analysis shows judgement to be inherent in the act of representation. The paucity of language is particularly acute when dealing with such extreme situations. Indeed, the language used to explore this issue in the present article cannot escape terminology that is loaded with meaning(s), which quotation marks can perhaps only qualify so far. Conclusion This paper does not claim to provide definitive answers to such complex dilemmas, but rather to highlight problems in addressing the sensitive issues of ambiguity and “complicity” in women’s interactions with patriarchal systems, and how these are represented in the mass media. Like the controversial behaviour of teenager Kim Duthie described earlier, Palavi’s position throws the problems of judgement and representation into disarray. There is no simple solution to these problems, though we do propose that these “grey zone” figures be represented in a self-reflexive, nuanced manner by explicitly articulating questions of responsibility rather than making simplistic judgements that implicitly lessen perpetrators’ culpability. Levi’s concept of the “grey zone” helps elucidate the fraught issue of women’s potential complicity in a rape culture, a subject that challenges both understanding and representation. Despite participating in a culture that promotes the abuse, denigration, and humiliation of women, the roles of women like Palavi cannot in any way be conflated with the roles of the perpetrators of sexual assault. These and other “grey zones” need to be constantly rethought and renegotiated in order to develop a fuller understanding of human behaviour. References Alcoff, Linda Martin, and Laura Gray. “Survivor Discourse: Transgression or Recuperation.” Signs 18.2 (1993): 260–90. 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Brown, Adam. “Beyond ‘Good’ and ‘Evil’: Breaking Down Binary Oppositions in Holocaust Representations of ‘Privileged’ Jews.” History Compass 8.5 (2010): 407–18. ———. “Confronting ‘Choiceless Choices’ in Holocaust Videotestimonies: Judgement, ‘Privileged’ Jews, and the Role of the Interviewer.” Continuum: Journal of Media and Communication Studies, Special Issue: Interrogating Trauma: Arts & Media Responses to Collective Suffering 24.1 (2010): 79–90. ———. “Marginalising the Marginal in Holocaust Films: Fictional Representations of Jewish Policemen.” Limina: A Journal of Historical and Cultural Studies 15 (2009). 14 Oct. 2011 ‹http://www.limina.arts.uwa.edu.au/previous/vol11to15/vol15/ibpcommended?f=252874›. ———. “‘Privileged’ Jews, Holocaust Representation and the ‘Limits’ of Judgement: The Case of Raul Hilberg.” Ed. Evan Smith. Europe’s Expansions and Contractions: Proceedings of the XVIIth Biennial Conference of the Australasian Association of European Historians (Adelaide, July 2009). Unley: Australian Humanities Press, 2010: 63–86. ———. “The Trauma of ‘Choiceless Choices’: The Paradox of Judgement in Primo Levi’s ‘Grey Zone.’” Trauma, Historicity, Philosophy. Ed. Matthew Sharpe. Newcastle upon Tyne: Cambridge Scholars, 2007: 121–40. ———. “Traumatic Memory and Holocaust Testimony: Passing Judgement in Representations of Chaim Rumkowski.” Colloquy: Text, Theory, Critique, 15 (2008): 128–44. Card, Claudia. The Atrocity Paradigm: A Theory of Evil. New York: Oxford UP, 2002. ———. “Groping through Gray Zones.” On Feminist Ethics and Politics. Ed. Claudia Card. Lawrence: University Press of Kansas, 1999: 3–26. ———. “Women, Evil, and Gray Zones.” Metaphilosophy 31.5 (2000): 509–28. Cheyette, Bryan. “The Uncertain Certainty of Schindler’s List.” Spielberg’s Holocaust: Critical Perspectives on Schindler’s List. Ed. Yosefa Loshitzky. Bloomington: Indiana UP, 1997: 226–38. “Code of Silence.” Four Corners. Australian Broadcasting Corporation (ABC). Australia, 2009. Cole, Tim. Holocaust City: The Making of a Jewish Ghetto. New York: Routledge, 2003. Drill, Stephen. “Footy Groupie: I Am Not Ashamed.” Sunday Herald Sun, 24 May 2009: 86. Gavey, Nicola. Just Sex? The Cultural Scaffolding of Rape. East Sussex: Routledge, 2005. Khadem, Nassim, and Kate Nancarrow. “Doing It for the Sake of Your Mates.” Sunday Age, 21 Mar. 2004: 4. Larcombe, Wendy. Compelling Engagements: Feminism, Rape Law and Romance Fiction. Sydney: Federation Press, 2005. Lees, Sue. Ruling Passions. Buckingham: Open UP, 1997. Levi, Primo. The Drowned and the Saved. Translated by Raymond Rosenthal. London: Michael Joseph, 1986. Luban, David. “A Man Lost in the Gray Zone.” Law and History Review 19.1 (2001): 161–76. Masters, Roy. Bad Boys: AFL, Rugby League, Rugby Union and Soccer. Sydney: Random House Australia, 2006. Palavi, Charmyne. “True Confessions of a Rugby League Groupie.” Daily Telegraph 19 May 2009: 19. Petropoulos, Jonathan, and John K. Roth, eds. Gray Zones: Ambiguity and Compromise in the Holocaust and Its Aftermath. New York: Berghahn, 2005. Roth, John K. “In Response to Hannah Holtschneider.” Fire in the Ashes: God, Evil, and the Holocaust. Eds. David Patterson and John K. Roth. Seattle: U of Washington P, 2005: 50–54. Smith, Wayne. “Gang-Bang Culture Part of Game.” The Australian 6 Mar. 2004: 1. Todorov, Tzvetan. Facing the Extreme: Moral Life in the Concentration Camps. Translated by Arthur Denner and Abigail Pollack. London: Weidenfeld and Nicolson, 1991. Waterhouse-Watson, Deb. “All Women Are Sluts: Australian Rules Football and Representations of the Feminine.” Australian Feminist Law Journal 27 (2007): 155–62. ———. “Framing the Victim: Sexual Assault and Australian Footballers on Television.” Australian Feminist Studies (2011, in press). ———. “Playing Defence in a Sexual Assault ‘Trial by Media’: The Male Footballer’s Imaginary Body.” Australian Feminist Law Journal 30 (2009): 109–29. ———. “(Un)reasonable Doubt: Narrative Immunity for Footballers against Allegations of Sexual Assault.” M/C Journal 14.1 (2011). Weidler, Danny. “Players Reveal Their Side of the Story.” Sun Herald 29 Feb. 2004: 4. Young, Alison. “The Waste Land of the Law, the Wordless Song of the Rape Victim.” Melbourne University Law Review 2 (1998): 442–65.
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Mudie, Ella. "Disaster and Renewal: The Praxis of Shock in the Surrealist City Novel." M/C Journal 16, no. 1 (January 22, 2013). http://dx.doi.org/10.5204/mcj.587.

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Introduction In the wake of the disaster of World War I, the Surrealists formulated a hostile critique of the novel that identified its limitations in expressing the depth of the mind's faculties and the fragmentation of the psyche after catastrophic events. From this position of crisis, the Surrealists undertook a series of experimental innovations in form, structure, and style in an attempt to renew the genre. This article examines how the praxis of shock is deployed in a number of Surrealist city novels as a conduit for revolt against a society that grew increasingly mechanised in the climate of post-war regeneration. It seeks to counter the contemporary view that Surrealist city dérives (drifts) represent an intriguing yet ultimately benign method of urban research. By reconsidering its origins in response to a world catastrophe, this article emphasises the Surrealist novel’s binding of the affective properties of shock to the dream-awakening dialectic at the heart of the political position of Surrealism. The Surrealist City Novel Today it has almost become a truism to assert that there is a causal link between the catastrophic devastation wrought by the events of the two World Wars and the ideology of rupture that characterised the iconoclasms of the Modernist avant-gardes. Yet, as we progress into the twenty-first century, it is timely to recognise that new generations are rediscovering canonical and peripheral texts of this era and refracting them through a prism of contemporary preoccupations. In many ways, the revisions of today’s encounters with that past era suggest we have travelled some distance from the rawness of such catastrophic events. One post-war body of work recently subjected to view via an unexpected route is the remarkable array of Surrealist city novels set in Paris in the 1920s and 1930s, representing a spectrum of experimental texts by such authors as André Breton, Louis Aragon, Robert Desnos, Philippe Soupault, and Michel Leiris. Over the past decade, these works have become recuperated in the Anglophone context as exemplary instances of ludic engagement with the city. This is due in large part to the growing surge of interest in psychogeography, an urban research method concerned with the influence that geographical environments exert over the emotions and behaviours of individuals, and a concern for tracing the literary genealogies of walking and writing in broad sweeping encyclopaedic histories and guidebook style accounts (for prominent examples see Rebecca Solnit’s Wanderlust and Merlin Coverley’s Psychogeography). Yet as Surrealist novels continue to garner renewed interest for their erotic intrigue, their strolling encounters with the unconscious or hidden facets of the city, and as precursors to the apparently more radical practice of Situationist psychogeography, this article suggests that something vital is missing. By neglecting the revolutionary significance that the Surrealists placed upon the street and its inextricable connection to the shock of the marvellous, I suggest that we have arrived at a point of diminished appreciation of the praxis of the dream-awakening dialectic at the heart of Surrealist politics. With the movement firmly lodged in the popular imagination as concerned merely with the art of play and surprise, the Surrealists’ sensorial conception of the city as embedded within a much larger critique of the creators of “a sterile and dead world” (Rasmussen 372) is lost. This calls into question to what extent we can now relate to the urgency with which avant-gardes like the Surrealists responded to the disaster of war in their call for “the revolution of the subject, a revolution that destroyed identity and released the fantastic” (372). At the same time, a re-evaluation of the Surrealist city novel as a significant precursor to the psychogeograhical dérive (drift) can prove instructive in locating the potential of walking, in order to function as a form of praxis (defined here as lived practice in opposition to theory) that goes beyond its more benign construction as the “gentle art” of getting lost. The Great Shock To return to the origins of Surrealism is to illuminate the radical intentions of the movement. The enormous shock that followed the Great War represented, according to Roger Shattuck, “a profound organic reaction that convulsed the entire system with vomiting, manic attacks, and semi-collapse” (9). David Gascoyne considers 1919, the inaugural year of Surrealist activity, as “a year of liquidation, the end of everything but also of paroxysmic death-birth, incubating seeds of renewal” (17). It was at this time that André Breton and his collaborator Philippe Soupault came together at the Hôtel des Grands Hommes in Paris to conduct their early experimental research. As the authors took poetic license with the psychoanalytical method of automatic writing, their desire to unsettle the latent content of the unconscious as it manifests in the spontaneous outpourings of dream-like recollections resulted in the first collection of Surrealist texts, The Magnetic Fields (1920). As Breton recalls: Completely occupied as I still was with Freud at that time, and familiar with his methods of examination which I had had some slight occasion to use on some patients during the war, I resolved to obtain from myself what we were trying to obtain from them, namely, a monologue spoken as rapidly as possible without any intervention on the part of critical faculties, a monologue consequently unencumbered by the slightest inhibition and which was, as closely as possible, akin to spoken thought. (Breton, Manifesto 22–23) Despite their debts to psychoanalytical methods, the Surrealists sought radically different ends from therapeutic goals in their application. Rather than using analysis to mitigate the pathologies of the psyche, Breton argued that such methods should instead be employed to liberate consciousness in ways that released the individual from “the reign of logic” (Breton, Manifesto 11) and the alienating forces of a mechanised society. In the same manifesto, Breton links his critique to a denunciation of the novel, principally the realist novel which dominated the literary landscape of the nineteenth-century, for its limitations in conveying the power of the imagination and the depths of the mind’s faculties. Despite these protestations, the Surrealists were unable to completely jettison the novel and instead launched a series of innovations in form, structure, and style in an attempt to renew the genre. As J.H. Matthews suggests, “Being then, as all creative surrealism must be, the expression of a mood of experimentation, the Surrealist novel probes not only the potentialities of feeling and imagination, but also those of novelistic form” (Matthews 6). When Nadja appeared in 1928, Breton was not the first Surrealist to publish a novel. However, this work remains the most well-known example of its type in the Anglophone context. Largely drawn from the author’s autobiographical experiences, it recounts the narrator’s (André’s) obsessive infatuation with a mysterious, impoverished and unstable young woman who goes by the name of Nadja. The pair’s haunted and uncanny romance unfolds during their undirected walks, or dérives, through the streets of Paris, the city acting as an affective register of their encounters. The “intellectual seduction” comes to an abrupt halt (Breton, Nadja 108), however, when Nadja does in fact go truly mad, disappearing from the narrator’s life when she is committed to an asylum. André makes no effort to seek her out and after launching into a diatribe vehemently attacking the institutions that administer psychiatric treatment, nonchalantly resumes the usual concerns of his everyday life. At a formal level, Breton’s unconventional prose indeed stirs many minor shocks and tremors in the reader. The insertion of temporally off-kilter photographs and surreal drawings are intended to supersede naturalistic description. However, their effect is to create a form of “negative indexicality” (Masschelein) that subtly undermines the truth claims of the novel. Random coincidences charged through with the attractive force of desire determine the plot while the compressed dream-like narrative strives to recount only those facts of “violently fortuitous character” (Breton, Nadja 19). Strikingly candid revelations perpetually catch the reader off guard. But it is in the novel’s treatment of the city, most specifically, in which we can recognise the evolution of Surrealism’s initial concern for the radically subversive and liberatory potential of the dream into a form of praxis that binds the shock of the marvellous to the historical materialism of Marx and Engels. This praxis unfolds in the novel on a number of levels. By placing its events firmly at the level of the street, Breton privileges the anti-heroic realm of everyday life over the socially hierarchical domain of the bourgeois domestic interior favoured in realist literature. More significantly, the sites of the city encountered in the novel act as repositories of collective memory with the power to rupture the present. As Margaret Cohen comprehensively demonstrates in her impressive study Profane Illumination, the great majority of sites that the narrator traverses in Nadja reveal connections in previous centuries to instances of bohemian activity, violent insurrection or revolutionary events. The enigmatic statue of Étienne Dolet, for example, to which André is inexplicably drawn on his city walks and which produces a sensation of “unbearable discomfort” (25), commemorates a sixteenth-century scholar and writer of love poetry condemned as a heretic and burned at the Place Maubert for his non-conformist attitudes. When Nadja is suddenly gripped by hallucinations and imagines herself among the entourage of Marie-Antoinette, “multiple ghosts of revolutionary violence descend on the Place Dauphine from all sides” (Cohen 101). Similarly, a critique of capitalism emerges in the traversal of those marginal and derelict zones of the city, such as the Saint-Ouen flea market, which become revelatory of the historical cycles of decay and ruination that modernity seeks to repress through its faith in progress. It was this poetic intuition of the machinations of historical materialism, in particular, that captured the attention of Walter Benjamin in his 1929 “Surrealism” essay, in which he says of Breton that: He can boast an extraordinary discovery: he was the first to perceive the revolutionary energies that appear in the “outmoded”—in the first iron constructions, the first factory buildings, the earliest photos, objects that have begun to be extinct, grand pianos, the dresses of five years ago, fashionable restaurants when the vogue has begun to ebb from them. The relation of these things to revolution—no one can have a more exact concept of it than these authors. (210) In the same passage, Benjamin makes passing reference to the Passage de l’Opéra, the nineteenth-century Parisian arcade threatened with demolition and eulogised by Louis Aragon in his Surrealist anti-novel Paris Peasant (published in 1926, two years earlier than Nadja). Loosely structured around a series of walks, Aragon’s book subverts the popular guidebook literature of the period by inventorying the arcade’s quotidian attractions in highly lyrical and imagistic prose. As in Nadja, a concern for the “outmoded” underpins the praxis which informs the politics of the novel although here it functions somewhat differently. As transitional zones on the cusp of redevelopment, the disappearing arcades attract Aragon for their liminal status, becoming malleable dreamscapes where an ontological instability renders them ripe for eruptions of the marvellous. Such sites emerge as “secret repositories of several modern myths,” and “the true sanctuaries of a cult of the ephemeral”. (Aragon 14) City as Dreamscape Contemporary literature increasingly reads Paris Peasant through the lens of psychogeography, and not unproblematically. In his brief guide to psychogeography, British writer Merlin Coverley stresses Aragon’s apparent documentary or ethnographical intentions in describing the arcades. He suggests that the author “rails against the destruction of the city” (75), positing the novel as “a handbook for today’s breed of psychogeographer” (76). The nuances of Aragon’s dream-awakening dialectic, however, are too easily effaced in such an assessment which overlooks the novel’s vertiginous and hyperbolic prose as it consistently approaches an unreality in its ambivalent treatment of the arcades. What is arguably more significant than any documentary concern is Aragon’s commitment to the broader Surrealist quest to transform reality by undermining binary oppositions between waking life and the realm of dreams. As Hal Foster’s reading of the arcades in Surrealism insists: This gaze is not melancholic; the surrealists do not cling obsessively to the relics of the nineteenth-century. Rather it uncovers them for the purposes of resistance through re-enchantment. If we can grasp this dialectic of ruination, recovery, and resistance, we will grasp the intimated ambition of the surrealist practice of history. (166) Unlike Aragon, Breton defended the political position of Surrealism throughout the ebbs and flows of the movement. This notion of “resistance through re-enchantment” retained its significance for Breton as he clung to the radical importance of dreams and the imagination, creative autonomy, and individual freedom over blind obedience to revolutionary parties. Aragon’s allegiance to communism led him to surrender the poetic intoxications of Surrealist prose in favour of the more sombre and austere tone of social realism. By contrast, other early Surrealists like Philippe Soupault contributed novels which deployed the praxis of shock in a less explicitly dialectical fashion. Soupault’s Last Nights of Paris (1928), in particular, responds to the influence of the war in producing a crisis of identity among a generation of young men, a crisis projected or transferred onto the city streets in ways that are revelatory of the author’s attunement to how “places and environment have a profound influence on memory and imagination” (Soupault 91). All the early Surrealists served in the war in varying capacities. In Soupault’s case, the writer “was called up in 1916, used as a guinea pig for a new typhoid vaccine, and spent the rest of the war in and out of hospital. His close friend and cousin, René Deschamps, was killed in action” (Read 22). Memories of the disaster of war assume a submerged presence in Soupault’s novel, buried deep in the psyche of the narrator. Typically, it is the places and sites of the city that act as revenants, stimulating disturbing memories to drift back to the surface which then suffuse the narrator in an atmosphere of melancholy. During the novel’s numerous dérives, the narrator’s detective-like pursuit of his elusive love-object, the young streetwalker Georgette, the tracking of her near-mute artist brother Octave, and the following of the ringleader of a criminal gang, all appear as instances of compensation. Each chase invokes a desire to recover a more significant earlier loss that persistently eludes the narrator. When Soupault’s narrator shadows Octave on a walk that ventures into the city’s industrial zone, recollections of the disaster of war gradually impinge upon his aleatory perambulations. His description evokes two men moving through the trenches together: The least noise was a catastrophe, the least breath a great terror. We walked in the eternal mud. Step by step we sank into the thickness of night, lost as if forever. I turned around several times to look at the way we had come but night alone was behind us. (80) In an article published in 2012, Catherine Howell identifies Last Nights of Paris as “a lyric celebration of the city as spectacle” (67). At times, the narrator indeed surrenders himself to the ocular pleasures of modernity. Observing the Eiffel Tower, he finds delight in “indefinitely varying her silhouette as if I were examining her through a kaleidoscope” (Soupault 30). Yet it is important to stress the role that shock plays in fissuring this veneer of spectacle, especially those evocations of the city that reveal an unnerving desensitisation to the more violent manifestations of the metropolis. Reading a newspaper, the narrator remarks that “the discovery of bags full of limbs, carefully sawed and chopped up” (23) signifies little more than “a commonplace crime” (22). Passing the banks of the Seine provokes “recollection of an evening I had spent lying on the parapet of the Pont Marie watching several lifesavers trying in vain to recover the body of an unfortunate suicide” (10). In his sensitivity to the unassimilable nature of trauma, Soupault intuits a phenomenon which literary trauma theory argues profoundly limits the text’s claim to representation, knowledge, and an autonomous subject. In this sense, Soupault appears less committed than Breton to the idea that the after-effects of shock might be consciously distilled into a form of praxis. Yet this prolongation of an unintegrated trauma still posits shock as a powerful vehicle to critique a society attempting to heal its wounds without addressing their underlying causes. This is typical of Surrealism’s efforts to “dramatize the physical and psychological trauma of a war that everyone wanted to forget so that it would not be swept away too quickly” (Lyford 4). Woman and Radical Madness In her 2007 study, Surrealist Masculinities, Amy Lyford focuses upon the regeneration and nation building project that characterised post-war France and argues that Surrealist tactics sought to dismantle an official discourse that promoted ideals of “robust manhood and female maternity” (4). Viewed against this backdrop, the trope of madness in Surrealism is central to the movement’s disruptive strategies. In Last Nights of Paris, a lingering madness simmers beneath the surface of the text like an undertow, while in other Surrealist texts the lauding of madness, specifically female hysteria, is much more explicit. Indeed, the objectification of the madwoman in Surrealism is among the most problematic aspects of its praxis of shock and one that raises questions over to what extent, if at all, Surrealism and feminism can be reconciled, leading some critics to define the movement as inherently misogynistic. While certainly not unfounded, this critique fails to answer why a broad spectrum of women artists have been drawn to the movement. By contrast, a growing body of work nuances the complexities of the “blinds spots” (Lusty 2) in Surrealism’s relationship with women. Contemporary studies like Natalya Lusty’s Surrealism, Feminism, Psychoanalysis and Katharine Conley’s earlier Automatic Woman both afford greater credit to Surrealism’s female practitioners in redefining their subject position in ways that trouble and unsettle the conventional understanding of women’s role in the movement. The creative and self-reflexive manipulation of madness, for example, proved pivotal to the achievements of Surrealist women. In her short autobiographical novella, Down Below (1944), Leonora Carrington recounts the disturbing true experience of her voyage into madness sparked by the internment of her partner and muse, fellow Surrealist Max Ernst, in a concentration camp in 1940. Committed to a sanatorium in Santander, Spain, Carrington was treated with the seizure inducing drug Cardiazol. Her text presents a startling case study of therapeutic maltreatment that is consistent with Bretonian Surrealism’s critique of the use of psycho-medical methods for the purposes of regulating and disciplining the individual. As well as vividly recalling her intense and frightening hallucinations, Down Below details the author’s descent into a highly paranoid state which, somewhat perversely, heightens her sense of agency and control over her environment. Unable to discern boundaries between her internal reality and that of the external world, Carrington develops a delusional and inflated sense of her ability to influence the city of Madrid: In the political confusion and the torrid heat, I convinced myself that Madrid was the world’s stomach and that I had been chosen for the task of restoring that digestive organ to health […] I believed that I was capable of bearing that dreadful weight and of drawing from it a solution for the world. The dysentery I suffered from later was nothing but the illness of Madrid taking shape in my intestinal tract. (12–13) In this way, Carrington’s extraordinarily visceral memoir embodies what can be described as the Surrealist woman’s “double allegiance” (Suleiman 5) to the praxis of shock. On the one hand, Down Below subversively harnesses the affective qualities of madness in order to manifest textual disturbances and to convey the author’s fierce rebellion against societal constraints. At the same time, the work reveals a more complex and often painful representational struggle inherent in occupying the position of both the subject experiencing madness and the narrator objectively recalling its events, displaying a tension not present in the work of the male Surrealists. The memoir concludes on an ambivalent note as Carrington describes finally becoming “disoccultized” of her madness, awakening to “the mystery with which I was surrounded and which they all seemed to take pleasure in deepening around me” (53). Notwithstanding its ambivalence, Down Below typifies the political and historical dimensions of Surrealism’s struggle against internal and external limits. Yet as early as 1966, Surrealist scholar J.H. Matthews was already cautioning against reaching that point where the term Surrealist “loses any meaning and becomes, as it is for too many, synonymous with ‘strange,’ ‘weird,’ or even ‘fanciful’” (5–6). To re-evaluate the praxis of shock in the Surrealist novel, then, is to seek to reinstate Surrealism as a movement that cannot be reduced to vague adjectives or to mere aesthetic principles. It is to view it as an active force passionately engaged with the pressing social, cultural, and political problems of its time. While the frequent nods to Surrealist methods in contemporary literary genealogies and creative urban research practices such as psychogeography are a testament to its continued allure, the growing failure to read Surrealism as political is one of the more contradictory symptoms of the expanding temporal distance from the catastrophic events from which the movement emerged. As it becomes increasingly common to draw links between disaster, creativity, and renewal, the shifting sands of the reception of Surrealism are a reminder of the need to resist domesticating movements born from such circumstances in ways that blunt their critical faculties and dull the awakening power of their praxis of shock. To do otherwise is to be left with little more than cheap thrills. References Aragon, Louis. Paris Peasant (1926). Trans. Simon Watson Taylor. Boston: Exact Change, 1994. Benjamin, Walter. “Surrealism: The Last Snapshot of the European Intelligentsia” (1929). Trans. Edmund Jephcott. Walter Benjamin Selected Writings, Volume 2, Part I, 1927–1930. Eds. Michael W. Jennings, Howard Eiland, and Gary Smith. Cambridge, MA: The Belknap P, 2005. Breton, André. “Manifesto of Surrealism” (1924). Manifestoes of Surrealism. Trans. Richard Seaver and Helen R. Lane. Ann Arbor, MI: U of Michigan P, 1990. ———. Nadja (1928). Trans. Richard Howard. New York: Grove P, 1960. Breton, André, and Philippe Soupault. The Magnetic Fields (1920). Trans. David Gascoyne. London: Atlas P, 1985. Carrington, Leonora. Down Below (1944). Chicago: Black Swan P, 1983. Cohen, Margaret. Profane Illumination: Walter Benjamin and the Paris of Surrealist Revolution. Berkeley, CA: U of California P, 1993. Conley, Katharine. Automatic Woman: The Representation of Woman in Surrealism. Lincoln, NE: U of Nebraska P, 1996. Coverley, Merlin. Psychogeography. Harpenden: Pocket Essentials, 2010. Foster, Hal. Compulsive Beauty. Cambridge, MA: MIT P, 1993. Gascoyne, David. “Introduction.” The Magnetic Fields (1920) by André Breton and Philippe Soupault. Trans. David Gascoyne. London: Atlas P, 1985. Howell, Catherine. “City of Night: Parisian Explorations.” Public: Civic Spectacle 45 (2012): 64–77. Lusty, Natalya. Surrealism, Feminism, Psychoanalysis. Burlington, VT: Ashgate, 2007. Lyford, Amy. Surrealist Masculinities: Gender Anxiety and the Aesthetics of Post-World War I Reconstruction in France. Berkeley, CA: U of California P, 2007. Masschelein, Anneleen. “Hand in Glove: Negative Indexicality in André Breton’s Nadja and W.G. Sebald’s Austerlitz.” Searching for Sebald: Photography after W.G. Sebald. Ed. Lise Patt. Los Angeles, CA: ICI P, 2007. 360–87. Matthews, J.H. Surrealism and the Novel. Ann Arbor, MI: U of Michigan P, 1996. Rasmussen, Mikkel Bolt. “The Situationist International, Surrealism and the Difficult Fusion of Art and Politics.” Oxford Art Journal 27.3 (2004): 365–87. Read, Peter. “Poets out of Uniform.” Book Review. The Times Literary Supplement. 15 Mar. 2002: 22. Shattuck, Roger. “Love and Laughter: Surrealism Reappraised.” The History of Surrealism. Ed. Maurice Nadeau. Trans. Richard Howard. New York: Penguin Books, 1978. 11–34. Solnit, Rebecca. Wanderlust: A History of Walking. London: Verso, 2002. Soupault, Philippe. Last Nights of Paris (1928). Trans. William Carlos Williams. Boston: Exact Change, 1992. Suleiman, Susan Robin. “Surrealist Black Humour: Masculine/Feminine.” Papers of Surrealism 1 (2003): 1–11. 20 Feb. 2013 ‹http://www.surrealismcentre.ac.uk/papersofsurrealism/journal1›.
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Johnson, Sophia Alice. "‘Getting Personal’: Contemplating Changes in Intersubjectivity, Methodology and Ethnography." M/C Journal 18, no. 5 (August 20, 2015). http://dx.doi.org/10.5204/mcj.1019.

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Introduction In the following self-reflexive (examining my own experiences) piece I discuss the methodology of my PhD thesis which, completed in 2014 (Johnson On a Tightrope), focused on how women negotiate, reject and embody the expectations associated with contemporary pregnancy and mothering. In this qualitative research project I examined the types of pregnancy and parenting practices (defined as those practices undertaken to manage and maximise the success of women’s pregnancies and parenting) women engage in with reference to contemporary sources of information. Central to this, I studied the changing nature of pregnancy and mothering practices in the context of increasing digitalisation, with a particular focus on whether and how technologies enable new spaces for experiential learning and health responsibilisation. This also allowed me to query how various discourses work to inform particular ideas of ‘good’ or ‘appropriate’ mothering behaviours and mothering ideologies, and the expert patient ideal (Johnson Maternal Devices). An examination of the different resources and technologies women draw on during their transition to first-time motherhood reveals how dominant discourses are resisted, negotiated or differentially embodied by women facing first-time pregnancy and motherhood. Since the time I began my research, there has been an explosion of applications (apps) into the market. Pregnancy and mothering have been ‘appified’. Apps offer a unique way to order, engage with and reshape our bodies and biology today. They reflect wider cultural and social changes in the understanding of our identity, our ‘lifestyle’ and our body. In my study I drew on characterisations from participants in attempting to understand the affordances of apps and the role they may play during both pregnancy and new motherhood. I found that apps format motherhood and pregnancy in new ways, instituting new rules into new devices and offering templates which actively shape meanings and practices. They provide new ways to imagine or create foetal/child identity, to monitor child activity from a distance, to gather and interpret data and the enactment of “digital” helicopter parenting (Johnson Maternal Devices). Apps also represent a ‘tidbitisation’ of information which is delivered directly into the user’s intimate sphere, sometimes ‘pushed’ into this intimate sphere, no matter where they are. This ‘device-ification’ of mothering purports to turn it into an administrative and calculable activity, valuing data over subjective experiences and changing the meaning of what it is to mother and be a mother. Apps also represent the contemporary intersection between social media, medical advice, expectations of self-management and notions of convenience. They also creates new social relations and valuing practices, such as ‘likeability’ on Facebook, which have the potential to alter our understandings of health and identity. Increasing numbers of health initiatives are adopting apps in their promotional marketing campaigns and the appification of health means that medical knowledge is being increasingly incorporated into new sorts of social interactions. Ongoing research must consider the multiplicity of women’s engagement with these apps across the transition to first-time motherhood and for parents who are trying to manage child health. It would be productive to direct focus onto the lived experiences associated with apps rather than lauding or criticising the content of apps. Background The initial question that motivated my research was: ‘How do women draw on, weave together, and reject aspects of the dominant advice which configures contemporary perceptions of maternal subjectivity, encompassing specifically the transition to first-time motherhood?’ I was interested in what women in the transition to first-time motherhood experienced and how they reflected on and interpreted these experiences. The subjective accounts of women tell a particular story, so, rather than administering a survey to a large group of women I focused on in-depth, semi-structured but flexible interviews as a way of discovering participant experiences as expressed in their own words. Having only a small number of interview participants meant that I was able to analyse my data closely in a way that would be difficult with a larger sample. In total, I conducted twenty-two interviews with twelve women during January and September, 2012. This included two interviews with ten participants and one interview with the remaining two participants. The first interview was conducted during the third trimester of pregnancy, ranging from 32 to 38 weeks. The second interview was undertaken postnatally when the babies ranged from 3 to 7 months of age. For participant demographic information, please refer to earlier publications (Johnson Maternal Devices; Intimate Mothering Publics). Interviewing late in pregnancy and early in new motherhood provided a realistic sense of the changes, both positive and negative, which occur during this transition as well as the – at times – deep rift between experience and expectation. The time between interviews was important as it allowed women time to adjust somewhat to life as a new mum, allowed time for reflection on both the pregnancy and the early months of mothering. The interviews were conversational and relaxed in nature and allowed to flow in the direction the participant chose to take. The women were generous in sharing intimate details of their experiences from conception through to motherhood. Their responses revealed different ways of being pregnant, being supported and responsibilised during pregnancy, and the different ways women cope with stress, anxiety and more. The stories also demonstrate the amount of work, thought and often deliberate self-transformation which occurs throughout pregnancy, and as a new mother. I believe my personal biography influenced the data that I collected during the interviews. My age and sex advantaged my position as an interviewer. Being a relatively young female researcher it was easy to develop rapport with the participants. In addition, being a woman likely increased my access, as a researcher, to the intimate experiences women shared throughout the interviews, especially considering the gendered and personal nature of the research. It was also apparent that my absence of first-hand experience of pregnancy and mothering enhanced the depth of interview data, encouraging participants to provide access to details and feelings that they may have believed were unnecessary to discuss had I also been a mother. Rebecca Horn discusses a similar experience in her research with prison inmates and police staff, which she describes as being due to her projected image as an “innocent abroad” (96). It also meant that participants were more likely to share details because my lack of experience meant that I was not in a position to judge these experiences against my own. Throughout the interviews, the participants often wanted to know more about me, asking me questions like: How old are you? Have you ever been pregnant? Do you have a partner? Does doing this research turn you off having children? Does doing this research make you want to have children? What do you plan to do after you’ve finished your thesis? Similar to other researchers who discuss their interview experiences in self-reflexive pieces Edwards, Finch and Oakley, I found that by sharing some of my own personal experiences I was able to establish trust and develop rapport with the participants. Like Kasper I worked with the assumption that each interview is a collaborative and consensual enterprise among women. I focused on earning trust, displaying sensitivity and fairness, and showing support. The participants expressed genuine interest in my research and the findings it was generating, with most women keen to read any published findings from the research. Many participants asked to have a copy of their interview transcripts for posterity or to reflect on with friends or in future pregnancies. ‘Getting Personal’ Now that I am contemplating the extension of my research into the future I must think about how my position as a researcher has changed. As one of my key interests is the ways in which digital technologies impact on parenting I have to ask myself whether I will use this broad range of technologies myself, as a parent. If I do use these technologies, will I insert myself into my research asking questions about my own user experiences and considering whether my partner uses these technologies in a different way to myself? If so, how, and what are the implications of this? I also need to consider my child amongst this, as both a parent and a researcher. Am I comfortable with my child having a digital life from a young age? I have already contemplated this question and made the conscious decision not to discuss or mention my pregnancy on social media, Facebook in particular. This question will again be important when my partner and I make decisions around the different ways we choose to announce the birth of our first child. These questions will continue to be important to me as a parent in an increasingly digitalised world. Until I become a mother, (some time in the next five weeks) I believe I cannot answer these questions. Rather, this article functions as a sounding board, allowing me to begin contemplating these questions in my future dual role as a mother and a researcher. Becoming a mother will change my position as a researcher in other important ways. I will no longer be the inexperienced, childless researcher. I will continue to treat my participants as partners in my research but being a mother myself, intersubjectivity, “the acknowledgment of the reciprocal sharing of knowledge and experience between the researcher and the researched” (Shields and Dervin 67), will become all the more essential to my approach. In this way I would hope to continue to de-emphasise the conventional hierarchies and dichotomies of research by focusing on the dialectical relationship between myself and my research ‘partners’. It will be imperative that I not only listen to these women without judgement but that I also share the intricacies of my research project and my own experiences as a maternal subject. These women are the experts of their own lives (Kasper) and I am sure this research would benefit from their involvement from an early phase where they would be invited to share in the design of research questions and the collection and interpretation of results. This is particularly important when designing research on new technologies where the only experiences I can currently draw from are my own and perhaps those of friends, family and colleagues. Digital research methodologies are still in their infancy, as this special issue attests, and although research into the use of apps is growing, there continues to be little research into the user experiences of apps. Apps as Tools of Convenience? As noted above, apps create a “tidbitisation” of information (Johnson Maternal Devices), where information is convenient and accessible in small ‘tidbits’ that anyone can access anywhere, anytime on their smartphone. This is something I have already utilised during my pregnancy (checking symptoms, reading about baby’s development) and I am sure this will be useful for me as a new mum. I have also been using my smartphone for other baby-related resources such as gathering lists of lullabies and nursery rhymes. These few examples indicate that smartphones do offer a great number of conveniences to new parents. But, they could also appear worrisome – raising questions around smartphones as distractions from parenting or relying on smartphones to track health conditions or baby habits, and perhaps even the deferral of responsibility, for example, busy parents using apps to entertain children. At this stage we actually know very little about the user experience of apps for mothers and new parents and new research in this area needs to ask questions such as: Who uses apps and why? What are users paying attention to and what is ignored or ‘switched off’? Do push notifications actually work? Do they create a new form of responsibilisation and if so, what are the repercussions of this, particularly if these apps are directed towards women as new parents, rather than men? This last question is particularly important for a scholar such as myself in the field of Gender and Cultural Studies where questions of gender and gendering are often central to our research. I have found that, as apps continue to be developed at an alarming rate, those specific to parenting are, more often than not targeted to women rather than men. Those that are targeted to men are often patronising and poorly executed, lacking detailed information and emphasising gendered stereotypes (for examples, see Johnson Maternal Devices). This is important to note because I found in my study that app use constitutes part of the intimate relationship of parents-to-be and new parents. Male partners rarely read guidebooks or significant detail from other information sources and so apps played a role in their day-to-day gathering of knowledge, usually via their partner. Rather than reading a chapter of a book or googling a pregnancy symptom, quiet time chatting on the couch after work often included the sharing of information from apps or regular email updates on a variety of topics. Men used the same apps as women but this was usually on their partner’s phone, rather than their own. This raises another important question. How do we research indirect use of apps? Is this even possible? The obvious way to answer this question would be through the use of qualitative interviews. This is made difficult through the mere fact that we first must know who uses these apps indirectly before we recruit them into our research. Researching Digital Technologies through Discourse Analysis In my PhD the use of smartphones and apps only emerged as a theme of interest late into the research project. The constant mention of various apps during the interviews prompted me to examine a number of key pregnancy and parenting apps in terms of the discourses they mobilise and their functionality (Johnson Maternal Devices). As Dorothy Smith attests, we live in a textually mediated world. Pregnancy and parenting books, magazines, technologies such as apps and other forms of popular advice represent a mediated version of motherhood, parenthood and fatherhood. If these texts can influence and be influenced by patterns of parenting discourse then critical discourse analysis can contribute to an understanding of the ways in which mothering can be influenced or constructed by popular media and discourse. Thus, in my PhD research I applied discourse analysis to the study of apps. Discourse analysis examines how language constructs social phenomena and investigates the ways in which it produces certain social realities and expectations (Sunderland). Discourse analysis is valuable because of the questions it enables us to ask about the constructed nature of our experiences and the texts that we are exposed to. Smartphone apps, social media and the Internet are growing resources for women in the transition to first-time motherhood. These technologies require further research as they represent a particular way for women to engage with the neoliberal project of responsibilisation. Targeting first-time mothers and parents research allows access to users of digital technologies who most likely have a vested interest (i.e. the health and development of their children) in understanding the way new technologies are increasingly intervening in our everyday lives. Maternal subjects are likely to view such technologies as a means to monitor her pregnancies and her children’s health and development. A central aim of my research is to render visible the enduring nature of ideologies and expectations of motherhood – which include the ways in which women as mothers are responsibilised – and the ways in which different variants of mothering are inserted in new ways into tools of self-help, social media and new ‘pushy’ technologies (apps). This will reveal how discourse is constituted by mothers and how mothering discourse can work to constitute particular maternal practices and beliefs or expectations. Thus I argue that discourse analysis is central to the research of pregnancy/parenting apps. My research demonstrates how women draw on new technologies in rebellious, ironic or affirmative ways to enact different technologies of the self (Foucault). The texts can be viewed as disciplinary in a Foucauldian sense, and by analysing these different forms of advice it is possible to provide an ongoing demonstration of the difficulty of complying with the various demands of motherhood. Women’s interactions with a range of parenting discourses and attempts to create their own version of motherhood can be seen to constitute one component of the work of motherhood and the ways women practice and enact motherhood (this is discussed in detail in an article currently under review). Although researching the potential affordances of apps is important this research must be connected to user experience. In other words, are apps used in the ways we think they are? In order to move forward and ask questions such as: “Are women responsibilised and their conduct shaped in a new way via their smartphones in what I have characterised ‘push responsibilisation’?” we must move beyond discourse analysis and ask questions that focus on the user experience of apps. It would be useful to draw on existing research in other fields, which have started to develop a range of ethnographic methods and tools for research into computer-user interactions, applications and social media including Tinder, Grindr and Instagram. Other questions I wish to include in a future empirical study include: Who adopts these apps and why? Are there variations in the ways different generational users adopt apps? Who rejects these apps and why? Are push notifications ignored, considered obtrusive or do they prompt specific practices or actions? How are apps used? How do apps maintain already existing gender inequalities in parenting? In asking these questions I believe we could also begin to interrogate a much broader question, that is: “What can the use of devices during this particular ‘life stage’ tell us more broadly about mapping, tracking and quantifying the self?” This brings me again to the central question in this piece: How do we do this research? In this article I have not attempted to answer this question but rather to provoke discussion and encourage debate. In particular, I would like to consider new research methodologies which have the potential to extend our research capabilities and those whom we are able to involve in our research. An example would be conducting research online through pre-existing discussion forums. I have attended numerous academic events in the past two years where academics have started to ponder these questions more generally but my hope is that this article can act as encouragement for further debate. References Edwards, Rosalind. “Connecting Method and Epistimology: A White Woman Interviewing Black Women.” Women's Studies International Forum 13 (1990): 477-490. Finch, Janet. “It’s great to have someone to talk to”: The Ethics and Politics of Interviewing Women. Social Researching: Politics, Problems, Practice. Eds. Colin Bell and Helen Roberts. London: Routledge, 1984. Foucault, Michel. "Technologies of the Self: A Seminar with Michel Foucault." Technologies of the Self: A Seminar with Michel Foucault. Eds. Luther Martin, Huck Gutman, and Patrick Hutton. Amherst: University of Massachusetts Press, 1998. Horn, Rebecca. “Reflexivity in Placement: Women Interviewing Women.” Feminism & Psychology 5 (1995): 94-98. Johnson, Sophia. “On a Tightrope? Technologies of Motherhood in Neoliberal Society.” PhD Thesis. Sydney: Department of Gender and Cultural Studies, University of Sydney, 2014. Johnson, Sophia. “‘Maternal Devices’, Social Media and the Self-Management of Pregnancy, Mothering and Child Health”. Societies 4.2 (2014): 330-350. Johnson, Sophia. “‘Intimate Mothering Publics’: Comparing Face-To-Face Support Groups and Internet Use for Women Seeking Information and Advice in the Transition to First-Time Motherhood.” Culture, Health and Sexuality: An International Journal for Research, Intervention and Care 17.2 (2015): 237-251. Kasper, Anne. “A Feminist, Qualitative Methodology: A Study of Women with Breast Cancer.” Qualitative Sociology 17.3 (1994): 263-281. Oakley, Ann. “Interviewing Women: A Contradiction in Terms.” Doing Feminist Research. Ed. Helen Roberts. London: Routledge and Kegan Paul, 1981. Shields, Vickie Rutledge, and Brenda Dervin. “Sense-Making in Feminist Social Science Research: A Call to Enlarge the Methodological Options of Feminist Studies.” Women's Studies International Forum 16.1 (1993): 65-81. Smith, Dorothy. The Everyday World as Problematic: A Feminist Sociology. Boston: Northern University Press, 1987. Sunderland, J. “'Parenting' or 'Mothering'? The Case of Modern Childcare Magazines.” Discourse & Society 17.4 (2006): 503-528.
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Grainger, Andrew D., and David L. Andrews. "Postmodern Puma." M/C Journal 6, no. 3 (June 1, 2003). http://dx.doi.org/10.5204/mcj.2199.

Full text
Abstract:
Postmodernism is supposed to identify the conditions of contemporary cultural production when human affairs in general, and the dissemination of prevailing ideas in particular, have become fully enmeshed in relations of commodity exchange. (Martin 2002, p. 30) The accumulation of capital within industrial economies keyed on the surplus value derived from the production of raw materials into mass manufactured products, and their subsequent exchange in the capitalist marketplace. Within what Poster (1990) described as the contemporary mode of information , surplus capital is generated from the manufacturing of product’s symbolic values, which in turn substantiate their use and ultimately exchange values within the consumer market. This, in essence, is the centrifugal process undermining the brand (Klein 1999), promotional (Wernick 1991), or commodity sign (Goldman and Papson 1996), culture that characterizes contemporary capitalism: Through the creative outpourings of “cultural intermediaries” (Bourdieu 1984) working within the advertising, marketing, public relations, and media industries, commodities—routinely produced within low wage industrializing economies—are symbolically constituted to global consuming publics. This postmodern regime of cultural production is graphically illustrated within the sporting goods industry (Miles 1998) where, in regard to their use value, highly non-differentiated material products such as sport shoes are differentiated in symbolic terms through innovative advertising and marketing initiatives. In this way, oftentimes gaudy concoctions of leather, nylon, and rubber become transformed into prized cultural commodities possessing an inflated economic value within today’s informational-symbolic order (Castells 1996). Arguably, the globally ubiquitous Nike Inc. is the sporting brand that has most aggressively and effectively capitalized upon what Rowe described as the “culturalization of economics” in the latter twentieth century (1999, p. 70). Indeed, as Nike Chairman and CEO Phil Knight enthusiastically declared: For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. What I mean is that marketing knits the whole organization together. The design elements and functional characteristics of the product itself are just part of the overall marketing process. (Quoted in (Willigan 1992, p. 92) This commercial culturalization of Nike has certainly sparked considerable academic interest, as evidenced by the voluminous literature pertaining to the various dimensions of its practices of cultural production (Donaghu and Barff 1990; Ind 1993; Korzeniewicz 1994; Cole and Hribar 1995; Boje 1998; Goldman and Papson 1998; Lafrance 1998; Armstrong 1999; Denzin 1999; Penaloza 1999; Sage 1999; Lucas 2000; Stabile 2000). Rather than contribute to this body of work, our aim is to engage a sporting shoe company attempting to establish itself within the brand universe defined and dominated by Nike. For this reason we turn to German-based Puma AG: a dynamic brand-in-process, seeking to differentiate itself within the cluttered sporting landscape, through the assertion of a consciously fractured brand identity designed to address a diverse range of clearly-defined consumer subjectivities. Puma’s history can be traced to post-war Germany when, in 1948, a fraternal dispute compelled Rudolf Dassler to leave Adidas (the company he founded with his brother Adi) and set up a rival sports shoe business on the opposite bank of the Moselle river in Herzogenaurach. Over the next three decades the two companies vied for the leadership in the global sports shoe industry. However, the emergence of Nike and Reebok in the 1980s, and particularly their adoption of aggressive marketing strategies, saw both Adidas and Puma succumbing to what was a new world sneaker order (Strasser and Becklund 1991). Of the two, Puma’s plight was the more chronic, with expenditures regularly exceeding moribund revenues. For instance, in 1993, Puma lost US$32 million on sales of just US$190 million (Saddleton 2002, p. 2). At this time, Puma’s brand presence and identity was negligible quite simply because it failed to operate according to the rhythms and regimes of the commodity sign economy that the sport shoe industry had become (Goldman and Papson 1994; 1996; 1998). Remarkably, from this position of seemingly terminal decline, in recent years, Puma has “successfully turned its image around” (Saddleton 2002, p. 2) through the adoption of a branding strategy perhaps even more radical than that of Nike’s. Led by the company’s global director of brand management, Antonio Bertone, Puma positioned itself as “the brand that mixes the influence of sport, lifestyle and fashion” (quoted in (Davis 2002, p. 41). Hence, Puma eschewed the sport performance mantra which defined the company (and indeed its rivals) for so long, in favour of a strategy centered on the aestheticization of the sport shoe as an important component of the commodity based lifestyle assemblages, through which individuals are encouraged to constitute their very being (Featherstone 1991; Lury 1996). According to Bertone, Puma is now “targeting the sneaker enthusiast, not the guy who buys shoes for running” (quoted in (Davis 2002, p. 41). While its efforts to “blur the lines between sport and lifestyle” (Anon 2002, p. 30) may explain part of Puma’s recent success, at the core of the company’s turnaround was its move to diversify the brand into a plethora of lifestyle and fashion options. Puma has essentially splintered into a range of seemingly disparate sub-brands each directed at a very definite target consumer (or perceptions thereof). Amongst other options, Puma can presently be consumed in, and through: the upscale pseudo-Prada Platinum range; collections by fashion designers such as Jil Sander and Yasuhiro Mihara; Pumaville, a range clearly directed at the “alternative sport” market, and endorsed by athletes such as motocross rider Travis Pastrana; and, the H Street range designed to capture “the carefree spirit of athletics” (http://www.puma.com). However, Puma’s attempts to interpellate (Althusser 1971) a diverse array of sporting subjectivies is perhaps best illustrated in the “Nuala” collection, a yoga-inspired “lifestyle” collection resulting from a collaboration with supermodel Christy Turlington, the inspiration for which is expressed in suitably flowery terms: What is Nuala? NUALA is an acronym representing: Natural-Universal-Altruistic-Limitless-Authentic. Often defined as "meditation in motion", Nuala is the product of an organic partnership that reflects Christy Turlington's passion for the ancient discipline of Yoga and PUMA's commitment to create a superior mix of sport and lifestyle products. Having studied comparative religion and philosophy at New York University, model turned entrepreneur Christy Turlington sought to merge her interest in eastern practices with her real-life experience in the fashion industry and create an elegant, concise, fashion collection to complement her busy work, travel, and exercise schedule. The goal of Nuala is to create a symbiosis between the outer and inner being, the individual and collective experience, using yoga as a metaphor to make this balance possible. At Nuala, we believe that everything in life should serve more than one purpose. Nuala is more than a line of yoga-inspired activewear; it is a building block for limitless living aimed at providing fashion-conscious, independant women comfort for everyday life. The line allows flexibility and transition, from technical yoga pieces to fashionable apparel one can live in. Celebrating women for their intuition, intelligence, and individuality, Nuala bridges the spacious gap between one's public and private life. Thus, Puma seeks to hail the female subject of consumption (Andrews 1998), through design and marketing rhetorics (couched in a spurious Eastern mysticism) which contemporary manifestations of what are traditionally feminine experiences and sensibilities. In seeking to engage, at one at the same time, a variety of class, ethnic, and gender based constituencies through the symbolic advancement of a range of lifestyle niches (hi-fashion, sports, casual, organic, retro etc.) Puma evokes Toffler’s prophetic vision regarding the rise of a “de-massified society” and “a profusion of life-styles and more highly individualized personalities” (Toffler 1980, pp. 231, 255-256). In this manner, Puma identified how the nurturing of an ever-expanding array of consumer subjectivities has become perhaps the most pertinent feature of present-day market relations. Such an approach to sub-branding is, of course, hardly anything new (Gartman 1998). Indeed, even the sports shoe giants have long-since diversified into a range of product lines. Yet it is our contention that even in the process of sub-branding, companies such as Nike nonetheless retain a tangible sense of a core brand identity. So, for instance, Nike imbues a sentiment of performative authenticity, cultural irreverence and personal empowerment throughout all its sub-brands, from its running shoes to its outdoor wear (arguably, Nike commercials have a distinctive “look” or “feel”) (Cole and Hribar 1995). By contrast, Puma’s sub-branding suggests a greater polyvalence: the brand engages divergent consumer subjectivities in much more definite and explicit ways. As Davis (2002, p. 41) emphasis added) suggested, Puma “has done a good job of effectively meeting the demands of disparate groups of consumers.” Perhaps more accurately, it could be asserted that Puma has been effective in constituting the market as an aggregate of disparate consumer groups (Solomon and Englis 1997). Goldman and Papson have suggested the decline of Reebok in the early 1990s owed much to the “inconsistency in the image they projected” (1996, p. 38). Following the logic of this assertion, the Puma brand’s lack of coherence or consistency would seem to foretell and impending decline. Yet, recent evidence suggests such a prediction as being wholly erroneous: Puma is a company, and (sub)brand system, on the rise. Recent market performance would certainly suggest so. For instance, in the first quarter of 2003 (a period in which many of its competitors experienced meager growth rates), Puma’s consolidated sales increased 47% resulting in a share price jump from ?1.43 to ?3.08 (Puma.com 2003). Moreover, as one trade magazine suggested: “Puma is one brand that has successfully turned its image around in recent years…and if analysts predictions are accurate, Puma’s sales will almost double by 2005” (Saddleton 2002, p. 2). So, within a postmodern cultural economy characterized by fragmentation and instability (Jameson 1991; Firat and Venkatesh 1995; Gartman 1998), brand flexibility and eclecticism has proven to be an effective stratagem for, however temporally, engaging the consciousness of decentered consuming subjects. Perhaps it’s a Puma culture, as opposed to a Nike one (Goldman and Papson 1998) that best characterizes the contemporary condition after all? Works Cited Althusser, L. (1971). Lenin and philosophy and other essays. London: New Left Books. Andrews, D. L. (1998). Feminizing Olympic reality: Preliminary dispatches from Baudrillard's Atlanta. International Review for the Sociology of Sport, 33(1), 5-18. Anon. (2002, December 9). The Midas touch. Business and Industry, 30. Armstrong, K. L. (1999). Nike's communication with black audiences: A sociological analysis of advertising effectiveness via symbolic interactionism. Journal of Sport & Social Issues, 23(3), 266-286. Boje, D. M. (1998). Nike, Greek goddess of victory or cruelty? Women's stories of Asian factory life. Journal of Organizational Change Management, 11(6), 461-480. Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Cambridge: Harvard University Press. Castells, M. (1996). The rise of the network society: Blackwell Publishers. Cole, C. L., & Hribar, A. S. (1995). Celebrity feminism: Nike Style - Post-fordism, transcendence, and consumer power. Sociology of Sport Journal, 12(4), 347-369. Davis, J. (2002, October 13). Sneaker pimp. The Independent, pp. 41-42. Denzin, N. (1999). Dennis Hopper, McDonald's and Nike. In B. Smart (Ed.), Resisting McDonalidization (pp. 163-185). London: Sage. Donaghu, M. T., & Barff, R. (1990). Nike just did it: International subcontracting and flexibility in athletic footwear production. Regional Studies, 24(6), 537-552. Featherstone, M. (1991). Consumer culture and postmodernism. London: Sage. Firat, A. F., & Venkatesh, A. (1995). Postmodern perspectives on consumption. In R. W. Belk, N. Dholakia & A. Venkatesh (Eds.), Consumption and Marketing: Macro dimensions (pp. 234-265). Cincinnati: South-Western College Publishing. Gartman, D. (1998). Postmodernism: Or, the cultural logic of post-Fordism. Sociological Quarterly, 39(1), 119-137. Goldman, R., & Papson, S. (1994). Advertising in the age of hypersignification. Theory, Culture & Society, 11(3), 23-53. Goldman, R., & Papson, S. (1996). Sign wars: The cluttered landscape of advertising. Boulder: Westview Press. Goldman, R., & Papson, S. (1998). Nike culture. London: Sage. Ind, N. (1993). Nike: Communicating a corporate culture. In Great advertising campaigns: Goals and accomplishments (pp. 171-186). Lincolnwood: NTC Business Books. Jameson, F. (1991). Postmodernism, or, the cultural logic of late capitalism. Durham: Duke University Press. Klein, N. (1999). No Logo: Taking aim at brand bullies. New York: Picador. Korzeniewicz, M. (1994). "Commodity chains and marketing strategies: Nike and the global athletic footwear industry." In G. Gereffi & M. Korzeniewicz (Eds.), Commodity chains and global capitalism (pp. 247-265). Westport: Greenwood Press. Lafrance, M. R. (1998). "Colonizing the feminine: Nike's intersections of postfeminism and hyperconsumption." In G. Rail (Ed.), Sport and postmodern times (pp. 117-142). New York: State University of New York Press. Lucas, S. (2000). "Nike's commercial solution: Girls, sneakers, and salvation." International Review for the Sociology of Sport, 35(2), 149-164. Lury, C. (1996). Consumer culture. Cambridge: Polity Press. Martin, R. (2002). On your Marx: Rethinking socialism and the left. Minneapolis: University of Minnesota Press. Miles, S. (1998). Consumerism: As a way of life. London: Sage. Penaloza, L. (1999). "Just doing it: A visual ethnographic study of spectacular consumption behavior at Nike Town." Consumption, Markets and Culture, 2(4), 337-400. Poster, M. (1990). The mode of information: Poststructuralism and social context. Chicago: University of Chicago Press. Puma.com. (2003). Financial results for the 1st quarter 2003. Retrieved 23 April, from http://about.puma.com/ Rowe, D. (1999). Sport, culture and the media: The unruly trinity. Buckingham: Open University Press. Saddleton, L. (2002, May 6). How would you revive a flagging fashion brand? Strategy, 2. Sage, G. H. (1999). Justice do it! The Nike transnational advocacy network: Organization, collective actions, and outcomes. Sociology of Sport Journal, 16(3), 206-235. Solomon, M. R., & Englis, B. G. (1997). Breaking out of the box: Is lifestyle a construct or a construction? In S. Brown & D. Turley (Eds.), Consumer research: Postcards from the edge (pp. 322-349). London: Routledge. Stabile, C. A. (2000). Nike, social responsibility, and the hidden abode of production. Critical Studies in Media Communication, 17(2), 186-204. Strasser, J. B., & Becklund, L. (1991). Swoosh: The unauthorized story of Nike and the men who played there. New York: Harcourt Brace Jovanovich. Toffler, A. (1980). The third wave. New York: William Morrow. Wernick, A. (1991). Promotional culture: Advertising, ideology and symbolic expression. London: Sage. Willigan, G. E. (1992). High performance marketing: An interview with Nike's Phil Knight. Harvard Business Review(July/August), 91-101. Links http://about.puma.com/ http://www.puma.com Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Grainger, Andrew D. and Andrews, David L.. "Postmodern Puma" M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0306/08-postmodernpuma.php>. APA Style Grainger, A. D. & Andrews, D. L. (2003, Jun 19). Postmodern Puma. M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0306/08-postmodernpuma.php>
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