Relevant bibliographies by topics / How to design a logo

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'How to design a logo'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "How to design a logo"

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Machado, Joana Cesar, Leonor Vacas de Carvalho, Anna Torres, and Patrício Costa. "Brand logo design: examining consumer response to naturalness." Journal of Product & Brand Management 24, no. 1 (March 16, 2015): 78–87. http://dx.doi.org/10.1108/jpbm-05-2014-0609.

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Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo design, namely, naturalness and investigated the influence of the different types of natural logo designs on affective response. Design/methodology/approach – In total, 96 logos were selected as design stimuli. The logos were previously classified, according to the naturalness of the logo design, as having an abstract, cultural or organic design. Responses were gathered through a survey in Portugal, including two studies with 220 participants. Findings – Results show that naturalness is an essential logo design element which significantly influences consumer affective responses to the logo, and that natural logos are clearly preferred to abstract logos. Additionally, this research indicates that, within natural logos, organic designs are favored over cultural designs. Practical implications – The findings presented suggest that affect toward unknown organic logos is at the same level as affect toward well-known abstract logos. This is a relevant finding from a managerial point of view, as familiarity, an essential cognitive response toward the brand that has a cost for the firm, can be replaced cost-free with unknown organic logos. Originality/value – This paper is a first exploration of responses to different types of natural logo design. The results should guide managers in selecting or modifying logo designs for achieving a positive affective response.
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Adîr, Victor, George Adîr, and Nicoleta Elisabeta Pascu. "How to Design a Logo." Procedia - Social and Behavioral Sciences 122 (March 2014): 140–44. http://dx.doi.org/10.1016/j.sbspro.2014.01.1316.

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Carutasu, Nicoleta Luminita. "Design and Redesign as a Creative Challenge." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (December 27, 2017): 70–75. http://dx.doi.org/10.18844/prosoc.v4i11.2851.

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In this paper, we want to show how interesting and creative a redesign activity for a logo is. To design a logo is a matter of creativity and ‘graphic culture’. To redesign a logo (we have introduced ‘graphic leap’ in logo design to rename a redesign activity) is ‘something special’. This study concerns the creation of easy ways to design logos and to select the main constituent elements to realise them. It is a creative work to balance all the features involved in a graphic representation to create a harmonious design. In this paper, we have answered two questions: a new logo means a ‘refresh design’, by using the same elements, but in a modern redesign or a new logo without any connection to the elements of the old one. The case study is about the logos of the faculties of our university. Keywords: Design, redesign, logo, graphic leap.
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Sääksjärvi, Maria, Ellis van den Hende, Ruth Mugge, and Nicolien van Peursem. "How exposure to logos and logo varieties fosters brand prominence and freshness." Journal of Product & Brand Management 24, no. 7 (November 16, 2015): 736–44. http://dx.doi.org/10.1108/jpbm-06-2014-0648.

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Purpose This study aims to propose that a brand can be kept both prominent and fresh by using existing logos as well as logo varieties (i.e. slight modifications to the brand’s existing logo). Design/methodology/approach In two experimental studies, the authors exposed respondents to either the existing brand logo or to logo varieties, and examined their influence on brand prominence and freshness. Findings The findings suggest that consumers subconsciously process logo varieties to which they are exposed in a similar way as they subconsciously process the existing logo of the brand, making both types of logo exposure effective for building brand prominence and freshness. Research limitations/implications It would also be worthwhile to study the effect of logo varieties using other dependent measures than the ones employed in this study, such as purchase intent and behavioral measures (such as consumption behaviors). Practical implications This research shows that logo varieties can be used alongside the existing brand logo to build prominence and freshness. These findings diverge from the findings typically reported in the branding literature that state that consumers resist changes to logos. Originality/value This research not only demonstrates that exposure to logo varieties and existing logos evokes automatic effects (both types of logos outperform a control group in fostering brand-related outcomes) but also confirms that exposing consumers to the existing logo or logo varieties give less differential effects than one may think.
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Pasu, Nicoleta Elisabeta, Victor Adir, Nicoleta Luminita Carutasu, and George Adir. "How to achieve a right graphic representation for a logo." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 6 (September 14, 2018): 60–67. http://dx.doi.org/10.18844/prosoc.v5i6.3696.

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The graphic world of logos is interesting and creative. In this paper, we have pleaded about ‘the graphic technique’ to design good logos using a few essential principles to do it. To draw a graphic representation, as a logo, somebody has to know a peculiar language made of symbols, signs, colours, geometric shapes and words. Because the typology of logos is interesting and allows to create icons, logotype and complex graphic representations. Our study has analysed a lot of logos to identify the main principles ‘to build’ them. It was a hard work of observation and explanation about logos using many examples. We think we have shown the power of graphics in our study.Keywords: Special graphic language, logo, principles, typology, creative work.
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Zhu, Zhijuan, Huai Cao, and Bin Li. "Research on logo design and evaluation of youth education brands based on visual representation." Journal of Product & Brand Management 26, no. 7 (November 20, 2017): 722–33. http://dx.doi.org/10.1108/jpbm-08-2016-1287.

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Purpose The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different characteristics that impact liking a logo. The logos of youth education brands were explored in this study. Design/methodology/approach The Kansei engineering (KE) method was employed in this research. In total, 115 logos of youth education brands were collected and classified into three categories: abstract, natural and text mark. Then 12 of these logos were selected as representative samples. A set of 171 Kansei pairwise image words was collected, and 14 of them were chosen for further investigation. The psychological projection experiment was conducted based on a five-point Likert-scale questionnaire with 120 participants. Three statistical methods including cluster analysis, factor analysis and correlation analysis were combined for the data analysis. Findings The results show that four factors affect liking a logo including a sense of contemporaneity, a sense of esthetics, a feeling of interest and a sense of style. Accordingly, the weights of these four factors are proposed. The positive correlation between logo characteristics and liking a logo was also verified. In addition, the classification results of this study confirm the wide use of natural and English text mark logos in youth education brands. Originality/value The results could guide designers and managers in selecting or modifying logo design for achieving a positive effective response. This is the first research on logo design characteristics linked with industry domains. This study also contributes to the KE approach to investigate the relative impact of logo characteristics on liking a logo.
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Peterson, Mark, Saleh AlShebil, and Melissa Bishop. "Cognitive and emotional processing of brand logo changes." Journal of Product & Brand Management 24, no. 7 (November 16, 2015): 745–57. http://dx.doi.org/10.1108/jpbm-03-2015-0823.

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Purpose The purpose of the study is to develop and empirically test a model of how consumers process logo changes used in rebranding. Design/methodology/approach Individual in-depth interviews with 12 informants allowed researchers to better understand how consumers respond to logo changes. After developing a model of how consumers process logo changes, researchers deployed a field study evaluating two actual retail brands using survey methodology with 406 respondents. Findings Nine of the ten hypotheses of the study receive support. Notably, both interest in the logo change as well as doubt about the logo change characterize consumers’ processing of the logo change. Research limitations/implications Although study respondents viewed multiple brands along with variations of these brands, other brands might elicit other responses from consumers. Further study is now in order. Practical implications As a result of the study, brand managers can be more aware of the positive and negative processing that brands receive from consumers when brands change their logos. Accordingly, communication programs of brands can better anticipate such processing before logos are changed. Social implications Social enterprises that change their logos stand to benefit in a similar way to for-profit businesses that change their logos. Originality/value This is the first study to include two types of curiosity – interest curiosity and deprivation curiosity – in a comprehensive model to better explain how consumers process logo changes.
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Torres, Anna, Joana César Machado, Leonor Vacas de Carvalho, Michel van de Velden, and Patrício Costa. "Same design, same response? Investigating natural designs in international logos." Journal of Product & Brand Management 28, no. 3 (May 13, 2019): 317–29. http://dx.doi.org/10.1108/jpbm-10-2017-1632.

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Purpose This paper aims to investigate the commonalities and asymmetries between consumer responses to different types of natural designs across countries. Design/methodology/approach Data were gathered through a survey in three European countries ranking differently in what concerns Hofstede’s (1981) uncertainty avoidance dimension (UAD). Respondents can vary strongly in the way they interpret and use rating scales, exhibiting a variety of response styles. In the analysis of consumers’ preferences for logo design, this article apply constrained dual scaling (CDS) to account for response styles in categorical data. Findings Results demonstrate the broad appeal of natural logo designs, suggesting that design preferences are similar within countries with different cultural orientations. However, findings indicate that cultural dimensions influence how consumers respond to different types of natural logo designs. Indeed, the positive effects of organic designs are even more salient in countries with higher UAD. Thus, when managers prepare to launch their brands in countries that exhibit more discomfort with uncertainty, they should consider incorporating organic visual identity elements into their logos to achieve the maximum positive affect. Originality/value Companies invest extensive time, research and money in generating, promoting and modifying their logos. This paper provides important implications for international brand managers aiming to build a consistent and favorable brand image. From a methodological perspective, the results come from the analysis of clean data – that is, data after applying CDS, which increases the validity of the cross-country comparison.
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Chen, Yu-Shan Athena, and Lien-Ti Bei. "The effects of logo frame design on brand extensions." Journal of Product & Brand Management 29, no. 1 (July 8, 2019): 97–113. http://dx.doi.org/10.1108/jpbm-12-2017-1698.

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Purpose The purposes of two experiments were to examine how brands may create a broad brand impression and benefit brand extensions by crafting logo frames. Design/methodology/approach Two experimental studies were conducted. Study 1 examines how removing and breaking logo frames expands perceived brand breadth. Study 2 considers the implication of this logo frame effect and indicates the impact of logo frames on brand extension scenarios. Findings Removing and breaking logo frames could expand perceived brand breadth and, in turn, benefits the brand extensions, especially for promotion-focused consumers. However, prevention-focused people held favorable brand extension attitudes when the brand logo constructs a complete frame due to its perceived trustworthiness. Research limitations/implications As an initial exploration, this study conceptualizes and manipulates logo frames as full framed, partial framed and open logo. Future research studies could include further design features in the examination. Practical implications If a brand seeks to be broad, removing or breaking its logo frame is an alternative. However, consequential negative impressions on brand extension attitudes among prevention-focused customers should be considered. Originality/value This study is the first investigation into the impacts of logo frame patterns on consumers’ perception of brand breadth and the consequent extension attitudes.
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Luffarelli, Jonathan, Mudra Mukesh, and Ammara Mahmood. "Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity." Journal of Marketing Research 56, no. 5 (July 4, 2019): 862–78. http://dx.doi.org/10.1177/0022243719845000.

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Logos frequently include textual and/or visual design elements that are descriptive of the type of product/service that brands market. However, knowledge about how and when logo descriptiveness can influence brand equity is limited. Using a multimethod research approach across six studies, the authors demonstrate that more (vs. less) descriptive logos can positively influence brand evaluations, purchase intentions, and brand performance. They also demonstrate that these effects occur because more (vs. less) descriptive logos are easier to process and thus elicit stronger impressions of authenticity, which consumers value. Furthermore, two important moderators are identified: the positive effects of logo descriptiveness are considerably attenuated for brands that are familiar (vs. unfamiliar) to consumers and reversed (i.e., negative) for brands that market a type of product/service linked with negatively (vs. positively) valenced associations in consumers’ minds. Finally, an analysis of 597 brand logos suggests that marketing practitioners might not fully take advantage of the potential benefits of logo descriptiveness. The theoretical contributions and managerial implications of these findings are discussed.
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Dissertations / Theses on the topic "How to design a logo"

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Matteschk, Katrin. "Corporate Design, na Logo." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-89671.

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In Firmen und Institutionen hat das Erscheinungsbild – das sogenannte Corporate Design – nicht in erster Linie etwas mit Mode zu tun, sondern mit der Gesamtheit der Merkmale, die das Unternehmen ausmachen und mit der Einheitlichkeit im Auftritt nach außen. Die Umsetzung dieser Merkmale in ein Logo, welches Grafik und Schrift enthält, ist eine große Herausforderung, denn es muss diese Merkmale auf einem Blick und möglichst einprägsam deutlich machen. Im letzten Jahr stellte sich die SLUB ebenfalls die Frage nach dem Erscheinungsbild. Sie ergab sich aus diversen Anforderungen bei der Herstellung von Publikationen, die sowohl online als auch analog die SLUB in einem einheitlichen Layout präsentieren sollten. Schon im Dezember 2010 hat der Neustart der SLUB-Webseite moderne erfrischende Akzente in das Erscheinungsbild der SLUB gesetzt und indirekt seine Überarbeitung herausgefordert.
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Pimentel, Ronald Ward 1955. "Consumer preference for logo designs: Visual design and meaning." Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/282334.

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Logo designs provide a quick visual shorthand for all the meaning, associations, and equity associated with a brand. Virtually all major companies utilize logos, but there is little theory-based research regarding logo design published in marketing and consumer behavior journals. Related research from psychology regarding preference for visual images has generally used special stimuli created for the laboratory that do not carry the meaning that logos acquire in the markerplace and consequently have very limited generalizability. This study seeks to begin to fill the void by examining preference for actual, familiar logo designs. An improved understanding of preference for logo designs can be a great advantage to a company considering a logo design change. The costs involved in such a change can be enormous. Beyond the cost of the services of graphic designers, a change in logo design incurs the cost of changing everything that displays the logo, and any lost sales that may result if the new design is ineffective in some way. The equity of the brand may be connected to the logo design, so a change in the design of the logo may have long-term implications. Many logos have evolved over the years through successive changes to keep the designs from becoming outdated. This study examined theoretical bases for such activity. According to adaptation-level theory (McClelland et al. 1953), individuals become adapted to an object or image due to experience with it. Slight changes to this adaptation level result in increased preference while drastic changes result in decreased preference. These effects are represented by the distinctive butterfly curve. The current study developed a technique that allows for differentiation of visual designs, indicating the degree of change. This was used to test whether adaptation-level theory applies to familiar logo designs. The results indicate a general preference for no changes in familiar logo designs. While practitioners make changes in logo designs that are consistent with adaptation-level theory, it appears that consumers react instead, in accordance with social judgment theory--they tolerate rather than prefer the changes.
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Fan, Xueqi. "A feedback tool for a better logo design experience." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/123025.

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This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2019
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 55-58).
In this thesis, I propose a system that helps users with various design backgrounds create a logo with tools that extract and analyze dominant colors and shapes from the input logo; and output a collection of inspirational images comprised of shape and color transformations of the original design and similar existing logos in the market. The system encourages collaboration between computers and the human users and contains components that feed the users information as well as components that allow the users to record and produce inspiring thoughts. The system also introduces randomness in the data returned to the user as part of the analysis and inspirations to reduce the amount of interference with the creative process during logo design.
by Xueqi Fan.
M. Eng.
M.Eng. Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science
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Black, Emily M. Fall Thierno. "Design and implementation of visual object-oriented LOGO using Prograph /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1994. http://handle.dtic.mil/100.2/ADA285977.

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Black, Emily M., and Thierno Fall. "Design and implementation of visual object-oriented LOGO using Prograph." Thesis, Monterey, California. Naval Postgraduate School, 1994. http://hdl.handle.net/10945/30920.

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This thesis addresses the problem of how best to teach beginning programmers the necessary skills of object oriented programming. There is no established method of introducing object oriented concepts such as encapsulation, inheritance, and polymorphism, or providing an intuitive progression from simple programs to complex problem solving. The approach was to use two commercially available programming languages which we consider exemplify good object oriented programming techniques, to teach beginners how to program. We selected LOGO, which has been used successfully in the past as a first programming language for children. Then we added the concepts of visual programming through the use of Prograph, a language which provides a visual, object oriented, dataflow environment. The main result of our research is the design and implementation of a prototype language called Visual Object Oriented LOGO (VOOL). VOOL is intended for use at all levels of education to teach problem solving, object oriented concepts, and fundamental programming skills. VOOL was implemented on a Macintosh in the pictorial, iconic language of Prograph and fully supports the goals of this thesis.
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Bejr, Štěpán. "Corporate design." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162775.

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The Master's Thesis deals with the issue of corporate design. The theoretical part specifies the integration of corporate design into marketing theory, introduces its basic components, principles and process of its creation. The practical part explores corporate identity changes in four significant Czech organizations - Czech Television, Czech Radio, Zoo Praha and Česká pojišťovna. It reveals specifics of each case, its positive and negative aspects and aims to find important factors that affect a success of corporate identity change in practice. Market research among consumers is used for these purposes, as well as expert opinions.
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Hasić, Benjamin. "Corporate design fakult VŠE." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2500.

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Cílem této práce je analýza a návrh zlepšení vizuálního stylu fakult Vysoké školy ekonomické v Praze. Vizuální styl fakult VŠE vychází ze základního kamene, kterým je nové logo vysoké školy. Je důleţité zmínit, že nové logo Vysoké školy ekonomické v Praze a jeho aplikace, jsou popsány v přidružené diplomové práci, která s touto tvoří nedělitelný celek. Pouze s přihlédnutím k oběma pracím, je možné získat celý obraz o zvažované změně corporate identity VŠE a jejich fakult. Odvozeným cílem je vypracování corporate design manuálu. Byly uvaţovány nároky, které jsou v současné době kladeny na komunikaci firem, především pak na tu vizuální. Tyto nároky jsou popsány v teoretické části, ve které je také definováno postavení corporate designu v rámci obecného komunikačního mixu. V praktické části práce je vypracován corporate design manuál, který obsahuje aplikace nového vizuálního stylu. Ke změně vizuálního stylu fakult VŠE bylo přistupováno jako ke změně vizuálního stylu komerční organizace. Tato diplomová práce obsahuje řadu rozšíření, která v současném grafickém manuálu fakult VŠE chybí. Zahrnuje například tvorbu jednotného orientačního systému nebo doporučení pro webové stránky.
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Harel, Idit Ron. "Software design for learning : children's construction of meaning for fractions and LOGO programming." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/75005.

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Nahum, Noemie Nelly. "Projeto urbano: instrumento de di?logo?" Pontif?cia Universidade Cat?lica de Campinas, 2017. http://tede.bibliotecadigital.puc-campinas.edu.br:8080/jspui/handle/tede/979.

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Submitted by SBI Biblioteca Digital (sbi.bibliotecadigital@puc-campinas.edu.br) on 2017-08-30T13:52:03Z No. of bitstreams: 1 NOEMIE NELLY NAHUM.pdf: 14077034 bytes, checksum: a3277c9c8afeb7275c61c84726af0d28 (MD5)
Made available in DSpace on 2017-08-30T13:52:03Z (GMT). No. of bitstreams: 1 NOEMIE NELLY NAHUM.pdf: 14077034 bytes, checksum: a3277c9c8afeb7275c61c84726af0d28 (MD5) Previous issue date: 2017-06-30
Pontif?cia Universidade Cat?lica de Campinas ? PUC Campinas
It is proposed to reflect the research from the point of view of theory and practice, considering them inseparably related to the process of methodological reconstruction in the applied social sciences, especially in the area of architecture and urbanism. The discussion involves the development of an urban projectc in the Village neighborhood in Campinas, S?o Paulo, understanding it as a political and technical vehicle for dialogue among the social agents involved in it. Urban regeneration of public spaces is privileged, taking into account that, under dialogical conditions, the collective subject can guide the treatment of daily territory.
Prop?e-se refletir a pesquisa do ponto de vista da teoria e da pr?tica, considerando-as indissociavelmente relacionadas ao processo de reconstru??o metodol?gica nas ci?ncias sociais aplicadas, especialmente na ?rea de arquitetura e urbanismo. A discuss?o envolve o desenvolvimento de um projeto urbano no bairro Village em Campinas, S?o Paulo, compreendendo-o como ve?culo pol?tico e t?cnico de di?logo entre os agentes sociais nele envolvidos. Privilegia-se a requalifica??o urbana dos espa?os livres p?blicos, levando em conta que, sob condi??es dial?gicas, o sujeito coletivo possa orientar o tratamento do territ?rio cotidiano.
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Lo, Ting-kau. "Lego TC logo as a learning environment in problem-solving in advanced supplementary level design & technology with pupils aged 16-19." Click to view the E-thesis via HKUTO, 1992. http://sunzi.lib.hku.hk/HKUTO/record/B38626305.

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Books on the topic "How to design a logo"

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M, Murphy John. How to design trademarks and logos. Oxford: Phaidon, 1988.

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Michael, Rowe, ed. How to design trademarks and logos. Cincinnati, Ohio: North Light Books, 1988.

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Michael, Rowe, ed. How to design trademarks and logos. Cincinnati, Ohio: North Light Books, 1988.

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Michael, Rowe, ed. How to design trade marks and logos. Oxford: Phaidon, 1988.

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John, Murphy. How to design trade marks and logos. Cincinnati, Ohio: North Light Books, 1988.

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Log cabins: How to build and furnish them. New York: Skyhorse Pub., 2011.

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Miller, Anastatia R. What logos do and how they do it. Goucester, Mass: Rockport Publishers, 1998.

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Log cabins and cottages: How to build and furnish them. Salt Lake City: Gibbs Smith Publisher, 1999.

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Log cabins and cottages: How to build and furnish them. Moose, Wyo: Homestead Pub., 1994.

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How to afford your own log home: Save 25% without lifting a log. 2nd ed. Chester, Conn: Globe Pequot Press, 1990.

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Book chapters on the topic "How to design a logo"

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Oswal, Sonam, Roohshad Mistry, and Bhagyesh Deshmukh. "Effective Logo Design." In Lecture Notes in Mechanical Engineering, 271–81. India: Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1050-4_22.

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Guan, Jiaqing, and Qian He. "Brand Logo Design Symbol Research." In Lecture Notes in Electrical Engineering, 383–88. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27311-7_51.

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Gascoigne, Serafim. "How to move the turtle." In Turtle Fun LOGO for the Spectrum 48K, 6–8. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-08240-7_2.

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Liao, Wen-Hung, and Po-Ming Chen. "Analysis of Visual Elements in Logo Design." In Smart Graphics, 73–85. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11650-1_7.

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Brandes, Uta. "Designing Gender: Das Drama der Geschlechter in Logo-Gestaltungen." In Werbung, Mode und Design, 197–211. Wiesbaden: VS Verlag für Sozialwissenschaften, 2001. http://dx.doi.org/10.1007/978-3-663-07810-4_15.

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Süss, Yannik. "Der gelungene Auftritt: Logo – Design und Corporate Identity." In E-Commerce für klein- und mittelständische Unternehmen, 21–24. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14452-4_3.

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Xueying, Wang, and Zhang Bingjian. "Research on APP Icon Based on Logo Design." In Recent Trends in Intelligent Computing, Communication and Devices, 1059–76. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-9406-5_125.

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Lucking, Norman. "How to tackle projects." In Design, 69–85. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-11323-1_6.

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Nordin, Nadia Binti, Rafeah Legino, Rohana Zur, and Sharifah Alwiah Syed Sahil. "Halal’s Logo Design Application on Grocery Products in Malaysia." In Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015), 251–60. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-0237-3_26.

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Spector, Tom, and Rebecca Damron. "Design Journals." In How Architects Write, 19–38. Second edition. | New York : Routledge, 2017. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315670157-2.

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Conference papers on the topic "How to design a logo"

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Sung, Raymond C. W., James M. Ritchie, Graham Robinson, and Phil Day. "Automated Design Knowledge Capture Using Virtual Reality." In ASME 2010 World Conference on Innovative Virtual Reality. ASMEDC, 2010. http://dx.doi.org/10.1115/winvr2010-3725.

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As the use of knowledge capture and reuse becomes more prevalent in industry, the research into how the capture process can be automated is also increasing. In this paper, research is presented on how basic design knowledge, such as design decisions and best practice, in a virtual reality-based cable harness design system can be automatically captured and represented. By automated and unobtrusive logging of a user as a design task is carried out, the resulting log file is parsed and various representations of the captured design processes are automatically generated. A user trial involving industrial collaborators was conducted to find out which of the representations were the most effective and preferred. It was discovered that users had a preference for representations that contain more visual information. Future work will involve utilising the captured knowledge to develop training tools which will aid new users performing similar design tasks.
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Karamatsu, Takuro, Daiki Suehiro, and Seiichi Uchida. "Logo Design Analysis by Ranking." In 2019 International Conference on Document Analysis and Recognition (ICDAR). IEEE, 2019. http://dx.doi.org/10.1109/icdar.2019.00238.

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Feremans, Len, Boris Cule, Christof Devriendt, Bart Goethals, and Jan Helsen. "Pattern Mining for Learning Typical Turbine Response During Dynamic Wind Turbine Events." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-67910.

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Maintenance costs are a main cost driver for offshore wind energy. Prediction of failure and particularly failure understanding can help to bring these costs down significantly. Since the wind turbine is subjected to a large number of dynamic events it is important to fully understand the turbine response to these events. Pattern mining has been used successfully for different applications. We believe it to have large potential for understanding turbine behavior based on turbine status logs. These logs record all turbine actions and can be used as input for pattern mining algorithms. This paper proposes the use of a multi-level pattern mining approach in order to minimize the number of uninteresting patterns and facilitate response understanding. The paper mainly focuses on the extraction of patterns and association rules linked to certain alarms and how they can be annotated for further use in the multi-level pattern mining approach. Several years of wind turbine data is used. The use of the approach is illustrated by detecting the characteristic pattern linked to turbine response to an Extremely High Wind Speed Alert.
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Lan, Lijun, Ying Liu, Wen Feng Lu, and Awn Alghamdi. "Automatic Discovery of Design Task Structure Using Deep Belief Nets." In ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/detc2015-47369.

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With the arrival of cyber physical world and an extensive support of advanced IT infrastructure, nowadays it is possible to obtain the footprints of design activities through emails, design journals, change logs, and different forms of social data. In order to manage a more effective design process, it is essential to learn from the past and understand, for example, what design tasks are actually carried out, their interactions and how they impact each other. In this paper, a computational approach based on deep belief nets (DBN) is proposed to automatically uncover design tasks and quantify their interactions. A DBN topic modeling with real-valued units is to learn a set of intrinsic topic features from a simple word-frequency based input representation. Evaluated using a design email archive spanning for more than two years, the proposed approach has achieved a much higher accuracy in identifying design tasks compared to a prevailing approach.
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Huang, Chen I., Shing Sheng Guan, Wenhsiung Wang, Ming Hong Wang, and Rain Chen. "Proximity Comparison Modes for Logo Design." In 2014 International Symposium on Computer, Consumer and Control (IS3C). IEEE, 2014. http://dx.doi.org/10.1109/is3c.2014.19.

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Sun, Yizhen, Shaoming Guo, and Zhongwei Chen. "Intelligent Log Analysis System for Massive and Multi-Source Security Logs: MMSLAS Design and Implementation Plan." In 2019 15th International Conference on Mobile Ad-Hoc and Sensor Networks (MSN). IEEE, 2019. http://dx.doi.org/10.1109/msn48538.2019.00085.

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Ebert-Uphoff, Imme, and Gregory S. Chirikjian. "Discretely Actuated Manipulator Workspace Generation by Closed-Form Convolution." In ASME 1996 Design Engineering Technical Conferences and Computers in Engineering Conference. American Society of Mechanical Engineers, 1996. http://dx.doi.org/10.1115/96-detc/mech-1162.

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Abstract We discuss the determination of workspaces of discretely actuated manipulators using convolution of real-valued functions on the Special Euclidean Group. Each workspace is described in terms of a density function that provides for any unit taskspace volume of the workspace the number of reachable frames therein. A manipulator consisting of n discrete actuators each with K states can reach Kn frames in space. Given this exponential growth, brute force representation of discrete manipulator workspaces is not feasible in the highly actuated case. However, if the manipulator is of macroscopically-serial architecture, the workspace can be generated by the following procedure: (1) partition the manipulator into segments; (2) approximate the workspace of each segment as a continuous density function on a compact subset of the Special Euclidean Group; (3) approximate the whole workspace as an n-fold convolution of these densities. We represent density functions as finite Hermite-Fourier Series and show for the planar case how the n-fold convolution can be performed in closed form requiring O(n) computation time. If all segments are identical the computation time reduces to O(logn).
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Van Treuren, Kenneth. "Involving Students in the Learning Process: Using Team Competition to Teach Gas Turbine Cycle Design." In ASME Turbo Expo 2019: Turbomachinery Technical Conference and Exposition. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/gt2019-90535.

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Abstract Active learning is an important part of modern engineering education. It directly engages students in the learning process, helping them think and creatively solve problems. Often this is done in the context of a team project involving group activities both inside and outside the classroom. Analysis and Design of Propulsion Systems is an elective course that has been a traditional lecture course at Baylor University, teaching gas turbine engines using cycle design. In an effort to involve the students more in the learning process, active learning modules were introduced to make the course more interactive. The active learning modules involved assigning students into teams of four that were formed using the Comprehensive Assessment of Team Member Effectiveness (CATME) software. Each team was to operate as a commercial company which included picking a name, developing a logo, and writing a mission statement similar to actual commercial companies. The point of having each team become a commercial company was to foster competition. The companies were tasked to eventually design the lowest cost, most efficient high bypass turbofan engine to replace the existing engines on the B-52H bomber. Each company wrote a persuasive position paper on whether or not the B-52H should be re-engined and a Request for Proposal (RFP) for the re-engined B-52H. Gas turbine cycle design occurred using a three part design project. The engine cycle of choice for this re-design was the high bypass turbofan. Phase one was a detailed mission analysis incorporating the requirements from the RFP and leading to the selection of a design point, the calculation of the required installed thrust for each leg (and consequently the uninstalled thrust for each leg), as well as an average uninstalled specific fuel consumption for the mission. On-design, the next phase in the design process, used an on-design analysis at the design point which resulted in a selection of a fan pressure ratio, an overall pressure ratio, and a bypass ratio. The last phase examined the chosen engine at off-design mission points and the final fuel was calculated using actual uninstalled specific fuel consumption values to assure the fuel reserve was met. All phases were incorporated into a final report. To conclude the process, each team presented their engine as if they were a company seeking to sell their product to a customer. The customer, the professor, then picked an overall winner based on the information presented. Assessment of the course showed that the students appreciated the competitive environment giving them insight into how a gas turbine company might operate. In conclusion, the active learning modules and team competition with the design project were effective in challenging and exciting the students about the design of gas turbine engines. The company context for teams prepares students for what to expect should they work in the gas turbine industry.
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Dan, Luo. "On the characteristics of computer design logo." In 2011 6th IEEE Joint International Information Technology and Artificial Intelligence Conference (ITAIC). IEEE, 2011. http://dx.doi.org/10.1109/itaic.2011.6030337.

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Zhang, Xiaowei. "The Evolution of Logo Design Styles Forms." In 2nd International Conference on Arts, Design and Contemporary Education. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icadce-16.2016.113.

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Reports on the topic "How to design a logo"

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Hines, James, and Lawrence Summers. How Globalization Affects Tax Design. Cambridge, MA: National Bureau of Economic Research, January 2009. http://dx.doi.org/10.3386/w14664.

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Bahill, A. T., J. A. Brown, F. F. Dean, and M. E. Senglaub. How the design life affects the system design. Office of Scientific and Technical Information (OSTI), August 1994. http://dx.doi.org/10.2172/10172396.

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Seybold, Patricia. How Custom Product Design Can Spawn Customer-Centric Ecosystems. Boston, MA: Patricia Seybold Group, January 2010. http://dx.doi.org/10.1571/bp01-07-2010.

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Milgrom, Paul, and Steven Tadelis. How Artificial Intelligence and Machine Learning Can Impact Market Design. Cambridge, MA: National Bureau of Economic Research, February 2018. http://dx.doi.org/10.3386/w24282.

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Gallo, Giulia. Electricity Market Manipulation: How Behavioral Modeling Can Help Market Design. Office of Scientific and Technical Information (OSTI), December 2015. http://dx.doi.org/10.2172/1233695.

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Exterkate, Anneke, and Robin Lumsdaine. How Survey Design Affects Inference Regarding Health Perceptions and Outcomes. Cambridge, MA: National Bureau of Economic Research, July 2011. http://dx.doi.org/10.3386/w17244.

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Weale, John, Peter Rumsey, Dale Sartor, and Lee Eng Lock. How low can you go? Low pressure drop laboratory design. Office of Scientific and Technical Information (OSTI), December 2001. http://dx.doi.org/10.2172/801935.

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Kozlovskaya, Maria. How to design short answer word questions (150-300 words). Bristol, UK: The Economics Network, September 2020. http://dx.doi.org/10.53593/n3339a.

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McNulty, Sean, and Frances Mitchell. A design consultancy intervention: how strategic design thinking delivers in practice a case study overview. University of Limerick, 2015. http://dx.doi.org/10.31880/10344/5866.

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Ræbild, Ulla, and Vibeke Riisberg. How to design out obsolescence in fashion? - exploring wardrobe studies as strategy in design education. University of Limerick, 2021. http://dx.doi.org/10.31880/10344/10260.

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