Log in

Relevant bibliographies by topics / House brands

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'House brands'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'House brands.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "House brands"

1

Koschmann, Anthony, and Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, no. 4 (July 16, 2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.

Full text

Abstract:

Purpose The purpose of this paper is to examine whether line extensions (modified brands) create their own loyalties or induce variety-seeking within the brand. Prior research has explored how the branded house strategy (i.e. multiple products bearing the same brand name) retains customers from competing brands. However, this research investigates loyalty within the brand by comparing loyalty and variety-seeking rates of modified brands. Design/methodology/approach Markov chains examine behavioral loyalty and switching rates of panel households in the USA over several quarters for two family brands of carbonated beverages. Emphasis is placed on the consumers who purchase the upper median of volume (heavy half) and constitute a disproportionate amount of brand’s sales (86 per cent of the volume). Findings Three propositions find that loyalty rates are high among modified brands with little switching to other lines within the brand. Further, loyalty and switch to rates are highest for the flagship branded product (the master modified brand). Practical implications Managers segment the market using the branded house strategy, yet loyalty rates vary for each product line. The switching rates can guide managers as to which products have established a loyal consumer base. Originality/value While brand switching is a considerable research stream, this research is believed to be the first to explore loyalty versus variety-seeking in the branded house strategy.

APA, Harvard, Vancouver, ISO, and other styles

2

Azar, Salim L., Isabelle Aimé, and Isabelle Ulrich. "Brand gender-bending." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1598–624. http://dx.doi.org/10.1108/ejm-04-2017-0278.

Full text

Abstract:

Purpose Mixed-target brands with strong gender identities, whether it be feminine or masculine, are not always successful at targeting both men and women, particularly in symbolic product categories. While attempting to maximize their sales for both targets, managers often struggle to capitalize on a single brand, and they hesitate between different naming strategies. This paper aims to build on brand gender literature and understand these brands’ (i.e. brands targeting both men and women) potential to adopt an endorsed brand strategy rather than a branded house strategy. Design/methodology/approach The paper uses a before/after experimental design to examine the effect that introducing a gender-incongruent endorsed brand (i.e. feminine endorsed brand name of masculine master brands and masculine endorsed brand name of feminine master brands) can have on consumers’ brand attitude. Findings First, adopting an endorsed brand strategy increases the perceived brand femininity of masculine master brands, but there is no increase in feminine master brands’ perceived brand masculinity. Second, this strategy has a negative impact on consumer attitude toward the master brand, with a stronger negative effect for feminine master brands than for masculine master brands, which is mediated by the brand gender perception change. Third, a negative feedback effect on the brand’s gender-congruent users is revealed. Research limitations/implications One limitation of this work is that the focus is on one sole extrinsic brand characteristic (i.e. brand name) in our experimental design, which artificially influences the relative brand name importance for consumers. Moreover, the studies offered a short text to introduce the renaming. This may have made the respondents focus on the brand more than they would have in real-world conditions. Practical implications This research provides many insights for masculine or feminine mixed-target brands managers in symbolic product categories, as it shows that changing from a branded house strategy to an endorsed brand strategy appears to be unsuccessful in the short run, regardless of master brand’s gender. Moreover, the study reveals negative feedback effects on the attitude toward the initial master brand, following its renaming, in the short run. Originality/value This research provides a warning to managers trying to gender-bend their existing brands because it can lead to brand dilution. It also emphasizes the asymmetrical evaluation of masculine vs feminine master brands, as manipulating a brand’s perceived masculinity appears very difficult to do successfully.

APA, Harvard, Vancouver, ISO, and other styles

3

Yamak, Kamil Oygur. "Exploring Customer Perception of Service Quality in Coffeehouse Chains." Journal of Asian Research 4, no. 1 (February 28, 2020): p1. http://dx.doi.org/10.22158/jar.v4n1p1.

Full text

Abstract:

Turkey is a fast growing market for global coffeehouse brands. This exploratory study investigates the service quality considerations of coffeehouse chains as perceived by the customers; namely customer expectations, loyalty, reasons of preference over coffee house brands, and service attributes of the coffee house brands in Turkey. Data are collected from a sample in several popular shopping malls in different parts of Istanbul that shelters coffeehouses of all of the brands included in this study through a survey questionnaire. The sample is chosen randomly and the survey is conducted mostly at weekends. The brands included in this survey are the five top global brands and one domestic brand. Results give evidence that further study may expose more revealing findings about customer satisfaction and commitment in coffee house brands.

APA, Harvard, Vancouver, ISO, and other styles

4

Jaikumar, Saravana, and Arvind Sahay. "Celebrity endorsements and branding strategies: event study from India." Journal of Product & Brand Management 24, no. 6 (September 21, 2015): 633–45. http://dx.doi.org/10.1108/jpbm-06-2014-0640.

Full text

Abstract:

Purpose – The purpose of this study is to evaluate the economic value of celebrity endorsements to Indian firms based on their branding strategy – corporate or house-of-brands – and their “congruence” or “fit” with the celebrity. The overall economic value of endorsements to firms in India, a moderately collectivist culture, is also assessed. Design/methodology/approach – Standard “event study” methodology is used to evaluate the economic value of endorsements under different branding strategies (47 endorsement announcements – 25 corporate brands and 22 house-of-brands). The impact of the level of congruence (assessed using brand personality scales) on abnormal returns is also examined. Findings – Event study results indicate significant positive abnormal returns for corporate brands and insignificant returns to house-of-brands. Moreover, the level of congruence is found to have an insignificant effect on endorsement announcement returns. Overall, celebrity endorsements result in positive economic value to Indian firms. Originality/value – This study evaluates the differences in the effectiveness of celebrity endorsements (which might form a significant part of advertising costs) to firms following different branding strategies. Findings from this study indicate that celebrity endorsement announcements from house-of-brands do not lead to any significant stock market returns (in terms of market value). Further, contrary to current literature, the results indicate that the congruence between brand and celebrity has no impact on returns to endorsements in India, warranting further examination of whether congruence or likeability is important in endorsements.

APA, Harvard, Vancouver, ISO, and other styles

5

Brown, Stephen. "Animal house: Brand mascots, mascot brands and more besides." Journal of Customer Behaviour 13, no. 2 (August 25, 2014): 77–92. http://dx.doi.org/10.1362/147539214x14024779483519.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Anderson, Erin, and Thomas S. Robertson. "Inducing Multiline Salespeople to Adopt House Brands." Journal of Marketing 59, no. 2 (April 1995): 16–31. http://dx.doi.org/10.1177/002224299505900202.

Full text

Abstract:

How can multiline providers induce their salespeople to sell house brands? Using both unobtrusive measures (archival data) and direct questions, the authors model the extent to which salespeople adopt house brands, as well as the salesperson's perception that selling house brands can pose contractual hazards and his or her dependence upon the employer. Results indicate that adoption of house brands is most pronounced for salespeople who are habitually successful, are more dependent on the firm, or receive high levels of company training. In contrast, salespeople who resist house brands perceive that selling these products threatens their customer bond, have greater experience as a salesperson, and are more oriented to external than to internal sources of information. The authors discuss implications of the findings in terms of developing ways for multiline providers to manage independent-minded salespeople.

APA, Harvard, Vancouver, ISO, and other styles

7

Lemii, B. Cletus, and A. Georgewill Onwunari. "EVALUATION OF TOXICITY PROFILES OF DIFFERENT BRANDS OF PIROXICAM IN WISTAR RATS." International Journal of Research -GRANTHAALAYAH 9, no. 6 (June 30, 2021): 36–44. http://dx.doi.org/10.29121/granthaalayah.v9.i6.2021.3975.

Full text

Abstract:

BACKGROUD: , a non-steroidal anti-inflammatory drug (NSAID), has been identified to be one of such drugs with great potentials for abuse, addiction and death as well as complaints on the significant dissimilarities and variations of possible organ toxicities across different brands. This study aimed at evaluating toxicity profiles of different brands of in male rats. Healthy thirty (30) male rats, weighing between 180 and 230grams were procured from the animal house of the Pharmacology department, Faculty of Basic Clinical Sciences in University of Port Harcourt, Nigeria. METHODS: The animals were divided into six (6) groups of five (5) animals each. Group1-control group while group2 to 6 were treatment groups. Thereafter, the clinical dose (0.285mg/kg) of brands (A Brand, B Brand, C Brand, D Brand and E Brand) were administered on treatment groups. The analysis was done at the end of the experiment. RESULT: Reveals that, four out of the fives brands demonstrated significant (p<0.05) toxicities on liver and kidney. Two of the brands has predilection for liver toxicity while another two exhibited kidney toxicities. The heart organ was spared from toxic effects of all the five brand understudied. CONCLUSION: The degree of organ toxicities with different brands of varies, however, certain brands tend to have toxicity predilection for either the liver or kidney.

APA, Harvard, Vancouver, ISO, and other styles

8

Lee, Pui Mun, Chong Guan, and Calvin M. L. Chan. "Koufu: Fortune of an Entrepreneurial Singapore Hawker." Asian Case Research Journal 21, no. 01 (June 2017): 175–205. http://dx.doi.org/10.1142/s0218927517500067.

Full text

Abstract:

This case traces the rags-to-riches entrepreneurial journey of Mr Pang Lim in building his Koufu food court business empire over the past decades amidst the changing landscape of the food and beverages industry in Singapore. After dropping out of school at 13 years old, Mr Pang started work as a dishwasher in the 1960s. However, his entrepreneurial acumen enabled him to seize strategic opportunities and adapt to changing environmental forces to become the owner of Koufu, a leading food court chain in Singapore. When Koufu was founded in 2002, the food court business in Singapore was already dominated by other major players such as Food Junction and Kopitiam. Yet, through astute management, clearly defined market segmentation strategies, and a significant focus in brand-building, Koufu grew into an international food court empire. By 2012, it consisted of 54 food courts in Singapore, one food court in Macau, and annual revenue of $152.7 million. Koufu also grew to become one of Singapore’s most established F&B brands with many sub-brands in its stable. This case is suitable for use in Marketing Strategy and Strategic Marketing courses. Key marketing and branding theories and concepts illustrated in this case include macro-environment and micro-environment analysis; segmentation, targeting and positioning strategies; and branding architectures (i.e., house of brands, branded house, house brand).

APA, Harvard, Vancouver, ISO, and other styles

9

Al-Raggad, Mo’taz Mohammad Rath’an, Tareq N. Hashem, and Rasha Mohammad Rath’an Al-Raqqad. "A comparative study of umbrella branding approach versus house of brands approach and their influence on market share." International Journal of Data and Network Science 7, no. 1 (2023): 15–24. http://dx.doi.org/10.5267/j.ijdns.2022.12.011.

Full text

Abstract:

The current study aims at examining the differences between umbrella branding and house of brands on organizational market share. Various variables are adopted including reach, efficiency, image and ambiguity. A sample of 98 marketing managers or their representatives within the chemical industry sector in Jordan, SPSS is employed to screen and analyze gathered data. Results of study indicate that umbrella branding has a bigger and much deeper influence on market share compared to house of brands which is attributed to many factors including that umbrella branding has a wider reach, it is more efficient and more able to shed the light and increase the focus on organization's image, meaning that in umbrella marketing the focus is more on the marketing organization more than manufacturing organization which increases its reputation and market share. The study recommends the necessity for each brand to have a specific purpose to avoid overlapping or disintegration of brands.

APA, Harvard, Vancouver, ISO, and other styles

10

Gabrielli, Veronica, and Ilaria Baghi. "Brand architecture shift and corporate brand equity: an exploratory study." Marketing Intelligence & Planning 34, no. 6 (September 5, 2016): 777–94. http://dx.doi.org/10.1108/mip-02-2015-0035.

Full text

Abstract:

Purpose The purpose of this paper is to explore the effect of a shift in brand architecture strategy on corporate brand equity. The change is from a house of brands to a branded house approach in which the corporate brand is prominent. The study proposes two alternative approaches in order to explore how consumers build the corporate brand equity from single product brand equities in the portfolio: the dilution process or the bookkeeping/subtyping cognitive process. Design/methodology/approach Data were collected through a questionnaire administered to 150 Italian consumers. All the items were related to a real corporate brand – Procter & Gamble (P&G) – and to seven of the product brands in its portfolio. The choice of the Italian context and the P&G brand was motivated by the fact that P&G has recently adopted a shift in its brand strategy, starting to give prominence to the corporate brand in its communication campaign in Italy. Findings The dilution process does not describe the effect of a change in strategy on corporate brand equity, but the bookkeeping/subtyping cognitive process does. This suggests that consumers tend not to revise corporate brand equity when they perceive many product brands behind it. Originality/value The value of the present paper is to deal with a relevant and current topic: the brand architecture dynamism. This research is an exploratory step to satisfy the need for theory-based research on consumer responses to the shift in the brand portfolio architecture strategy.

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "House brands"

1

Fraser, Alison. "Customer attitudes to private labels the role of store image : a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2009 /." Click here to access this resource online, 2009. http://hdl.handle.net/10292/759.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Marriott, Andrew William. "Consumer perceptions of multiple private label brands offered by Pick n Pay stores." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/5974.

Full text

Abstract:

This research provides insight into consumer perceptions of multiple private label brands being simultaneously offered by an individual retailer. The primary purpose of this study is to investigate the current consumer perceptions of the three private label brands at Pick n Pay Stores, a South African retailer. Consumers are no longer being presented with a single private label brand, but individual grocery retailers offer multiple private label brands under one retailer. Pick n Pay Store’s current private label brands co-exist as PnP no name, PnP and PnP Finest, and are synonymous with the generic, classic, and premium private label brand concepts, respectively. The question can thus be posed whether consumers perceive private label brands differently and whether they will eventually purchase the private label brand. The research explores the subject of brand, and the nature and success factors of private label brands in retail. This was done by reviewing the literature that traced the rapid changes in the retail sector because of the increasing influence of private label brands on conventional retail practices and consumer behaviour. A conceptual framework was developed showing the constructs that may have relationships with the three private label brands of Pick n Pay Stores. Information regarding the different private label brand concepts was obtained from primary as well as secondary research. An empirical study of a quantitative nature in the form of a paper-based and online-based questionnaire was undertaken. Altogether 375 usable questionnaires were collected. The results of the empirical study indicated positive relationships of perceptions between all three of the Pick n Pay private label brands and their respective intention to purchase. Furthermore, there was a statistically positive relationship between the brand perceptions of Pick n Pay private label brands. The proposed framework is intended to shed light onto the interactions between the private label concepts to allow for meaningful strategic branding decisions to be made at senior business levels.

APA, Harvard, Vancouver, ISO, and other styles

3

Oakenfull, Catherine. "An investigation into brand loyalty, and the case for house brands in the emergent township market." Master's thesis, University of Cape Town, 2000. http://hdl.handle.net/11427/5814.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Vojta, Jan. "Architektura 3M značek a práce s nimi, case study 3M – z pohledu B2B, interních specialistů a marketérů." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359869.

Full text

Abstract:

Brand portfolios of multinational firm are a complex organism which is managed by headquarter of organization, in particular by the brands architecture and rebranding. The distributors create a direct feedback relationship from the market and they significantly influence any success of brands. The specific work of marketing personnel with brands is thus influenced by many stakeholders on the market and, in consequence, the specific work becomes a complex marketing activity. This master thesis is concerned with the architecture of the specific portfolio of 3M and the work with its brands. The aim is (i) to map architecture of the specific portfolio of 3M House of Brands and (ii) to assess rebranding form 2015 and (iii) to analyze the work with 3M brands and to formulate recommendation for improvements of the work with 3M. The first part is considers the architecture of brands from a theoretical viewpoint which provides a basis for the mapping of 3M House of Brands. There is also specified marketing research methodology which is applied in the practical part of the thesis concerned with specific secondary data, questionnaire survey and deep interviews. In the practical part of the master thesis there is analyzed 3M Case Study, in which there is described and assessed the empirical research of 3M brands. The research consists of two parts: (1) questionnaire survey orientated on B2B distributors, and (2) deep interviews carried out with 3M marketing and special personnel. The comparison and synthesis of more qualitative data appears that the most important result. The 3M perspectives of the marketing personnel and the distributors on the selection of brand activities differ in spite the fact that their aims are similar. The key recommendation of this thesis is, therefore, to give more importance to preferences of the market and create upon this empirical basis more effective branding activities.

APA, Harvard, Vancouver, ISO, and other styles

5

Zheng, Xiaoshu, and Yuan Shi. "The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202174.

Full text

Abstract:

Much previous research has studied high brand equity acquiring high brand equity or high brand equity acquiring low brand equity. However, very little research has been conducted to understand how that low brand equity acquiring high brand equity changes the low brand equity especially in China. This paper is on the case of Geely Group acquiring Volvo Car which was a typical acquisition of a high brand equity company by a low brand equity company. The aim of the paper is to verify whether this type of acquisition could increase the acquirer’s brand equity evaluated by consumers. This paper selects two brand strategies, ‘the house of brands strategy’ and ‘the endorsed brand strategy’, as the study objects of post-acquisition brand integration, and attempts to find the differences on consumers’ expectations and what is better suited for the new joint company. Therefore, a survey research strategy was used in this paper. A conceptual framework which included brand loyalty and perceived quality was developed from a review of the existing literature. Samples of data collected from Chinese consumers have been analyzed for the changes of consumers’ evaluation on the brand equity of Geely after its successful acquisition. Our research result proved that, a low brand equity company could enhance its brand value through acquiring an internationally known brand. After the acquisition, no matter what brand strategy applied, consumers had a more positive attitude towards the brand. The conclusion reached was that firms should be careful to choose an acquisition strategy by considering its strengths. But when faced with a decision of acquisition, the most important thing is to focus on the final success of the acquisition, while the brand integration strategy might be adjusted flexibly.

APA, Harvard, Vancouver, ISO, and other styles

6

Mpofu, Bukhosi Dumoluhle. "Consumer perceptions of private label brands: an Eastern Cape university-aged analysis." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1002783.

Full text

Abstract:

This research investigates the consumer perceptions of private label brands amongst the university aged consumers from selected Eastern Cape universities. The research also aimed to ascertain whether or not generation Y consumers are aware of the existence of private labels, whether price, quality, advertising, packaging, reference groups and demographic variables influenced generation Y purchasing behavior of private label brands. To achieve these objectives, the research made use of the simple random technique to gather the primary data via the use of an online structured questionnaire. The sample population selected where the students in the Eastern Cape Province Universities (Rhodes and Nelson Mandela Metropolitan Universities) who reside off-campus. The assumption was that students who reside off-campus are more aware of private labels as they carry out shopping more than those that reside on campus and generally would have more disposable income and the reason that two different universities have been chosen is to provide a broad base of student opinions, covering varying cultural and income backgrounds, thus allowing for unbiased, valuable research. After pre-tests were conducted the questionnaire was made available online to easy the distribution of the questionnaire and allow for a greater response rate. Descriptive and inferential statistics where used to analyze the results of the questionnaire. The results showed that consumers are generally aware of private label brands and have at least seen them being advertised. Furthermore, the results showed that consumers purchase groceries based on price, quality and convenience of location of the grocery stores .The results indicate that Generation Y consumers are indeed a significant part of the consumer population and that they represent a confident, self reliant, optimistic and positive generation and are verbally and visually more sophisticated, creating a whole new language through digital media and that Generation Y consumers are generally aware of the existence of private labels. The results also indicate that Generation Y consumers strongly agreed that they purchase groceries based on price and quality, meaning price and quality are very influential when purchasing groceries and that the packaging of, generally, all private label brands was not attractive hence a conclusion was made that packaging of private labeled products does not influence Generation Y’s purchasing behaviour of private labels.

APA, Harvard, Vancouver, ISO, and other styles

7

Dias, José Manuel Silveira. "A casa da marca. Promessa, experiência e relação na arquitetura." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2013. http://hdl.handle.net/10400.5/6662.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Marquardt, Adam Jefferson. "Buyer-seller relationship quality and brand equity in the thoroughbred consignment industry /." view abstract or download file of text, 2007. http://proquest.umi.com/pqdweb?did=1421612791&sid=1&Fmt=2&clientId=11238&RQT=309&VName=PQD.

Full text

Abstract:

Thesis (Ph. D.)--University of Oregon, 2007.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 194-203). Also available for download via the World Wide Web; free to University of Oregon users.

APA, Harvard, Vancouver, ISO, and other styles

9

CAROTA, FRANCESCO. "China Brand Homes: Business history and projects¿ analysis of China Vanke Co. Ltd., 1988-2016." Doctoral thesis, Politecnico di Torino, 2019. http://hdl.handle.net/11583/2742534.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Hunter, Judith. "Legislation, royal proclamations and other national directives affecting, inns, taverns, alehouses, brandy shops and punch houses 1552 to 1757." Thesis, University of Reading, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260675.

Full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "House brands"

1

Indian Institute of Management, Ahmedabad., ed. Quality perceptions of private label brands: Conceptual framework and agenda for research. Ahmedabad: Indian Institute of Management, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Sethuraman, Raj. Why do consumers pay more for national brands than for store brands? Cambridge, Mass: Marketing Science Institute, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Dhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Pereira, Inês. Marcas de supermercado. [São Paulo, Brazil]: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicaç̧ões, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Fitzell, Philip B. Private label marketing in the 21st century: Store brands/exclusive brands on the cutting edge. New York: Global Books LLC, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Samways, Alec. Private label in Europe: Prospects and opportunities for fmcg retailers. London: Pearsom (i.e. Pearson) Professional, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Food Marketing Institute. Research Department. New directions in advertising: Marketing the retail store as a brand. Washington, DC: Research Department, Food Marketing Institute, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

United States. Department of Agriculture. Economic Research Service, ed. The relationship between national brand and private label food products: Prices, promotions, recessions, and recoveries. Washington, D.C.]: U.S. Dept. of Agriculture, Economic Research Service, 2011.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Ailawadi, Kusum L. The effect of store brand share on retail margins: An empirical analysis. Cambridge, MA: Marketing Science Institute, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "House brands"

1

Morley, Michael. "The house of brands." In The Global Corporate Brand Book, 20–35. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230239456_3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Gelbert, Adel, and Mathias Giloth. "Trend: Vom House of Brands zum Branded House." In Profitables Markenmanagement, 149–71. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-91256-5_9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Raval, Nikhil, and Ajay Srinivasan. "Road to Growth: House of Brands, Branded House, or House Blend." In Business and Management Practices in South Asia, 13–47. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-1399-8_2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Kour, Gurpreet, and Tinu Jain. "Not Just Incredible, Positioning India as a ‘House of Brands’: Extended Abstract." In Marketing at the Confluence between Entertainment and Analytics, 1295–98. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_253.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Morley, Michael. "The brand house." In The Global Corporate Brand Book, 12–19. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230239456_2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Muñoz Domínguez, Gemma, and Paloma Díaz Soloaga. "The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era." In Fashion Communication, 295–307. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_22.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Wilson, Eli Revelle Yano. "Producing Difference." In Front of the House, Back of the House, 23–52. NYU Press, 2020. http://dx.doi.org/10.18574/nyu/9781479800612.003.0002.

Full text

Abstract:

This chapter shows how management structures a socially divided workplace from the back office. Chefs and dining room supervisors at Match, Terroir, and The Neighborhood channel workers into distinct types of service jobs based on socially coded ideals, and subject each group of workers to divergent supervisory practices. I argue that management’s strategic decisions regarding hiring, service protocols, and workplace policies adhere to an overarching logic of upscale service packaged with powerful race, class, and gender assumptions, as well as strategically differentiated service brands that nuance how each workplace is organized. Wilson shows how service brands shape the kinds of social relations and labor prospects that workers encounter.

APA, Harvard, Vancouver, ISO, and other styles

8

Primosch, Ernst, Bernhard Swoboda, and Judith Giersch. "24 „Henkel’s Branded House of Brands“." In Psychologie der Markenführung, 505–20. Vahlen, 2007. http://dx.doi.org/10.15358/9783800643011_505.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Wilson, Eli Revelle Yano. "Conclusion." In Front of the House, Back of the House, 159–74. NYU Press, 2020. http://dx.doi.org/10.18574/nyu/9781479800612.003.0007.

Full text

Abstract:

The conclusion summarizes the key arguments of this book while also emphasizing the key theoretical advances that it makes related to the production of service brands, racialized group boundaries, and in-betweenness. Additionally, Wilson describes several emerging trends in the restaurant industry, such as the movement to eliminate tips, that will shape the kinds of opportunities and barriers that future generations of restaurant workers will face.

APA, Harvard, Vancouver, ISO, and other styles

10

Susskind, Richard. "The Future for In-house Lawyers." In The End of Lawyers?, 147–80. Oxford University PressOxford, 2008. http://dx.doi.org/10.1093/oso/9780199541720.003.0005.

Full text

Abstract:

Abstract It is tempting to believe that law firms live at the centre of the legal universe: in most jurisdictions, the great majority of lawyers are indeed in private practice; many of the best known brands in the legal profession do belong to law firms; the largest of the firms undoubtedly receive considerable media attention; and it is law firms that tend to be the first port of call when serious legal advice is needed. But where do clients sit in the legal pecking order?

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "House brands"

1

Yusup, Ismail, and Dwi Larso. "Branding Strategy Development to Increase Brand Awareness of Elina House Convention Hall." In 2nd Global Conference on Business, Management, and Entrepreneurship. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007116701680173.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Gang, Yu. "Horse racing lead the construction of Wuhan city culture brand." In The 2013 International Conference on Applied Social Science Research (ICASSR-2013). Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/icassr.2013.49.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Демшина, А. Ю. "FASHION INDUSTRY IN THE CONTEXT OF SOCIOCULTURAL TRANSFORMATIONS OF THE 21ST CENTURY. RUSSIAN FASHION MARKET." In Искусство и дизайн: история и практика. Crossref, 2024. http://dx.doi.org/10.54874/9785605162995.2024.9.04.

Full text

Abstract:

Мода как социокультурный феномен и как способ осмысления и трансляции культурных ценностей чутко реагирует на трансформации, связанные с развитием сетевой культуры, тенденцией к персонализации, важностью этической составляющей и экологической темы для потребителей. Отечественная мода предлагает локальный вариант ответа на вызовы времени, работая как с мировым опытом, так и особенностями российского потребителя. В отечественной модной практике сегодня акцент делается на создание нишевых брендов, а не модных домов, как это было в начале XXI века. Интернет-инструменты дают площадку для развития региональных брендов. Персонализация как выстраивание личного бренда дизайнера, кастомизация вещей, создание сообществ в интернет-сети реализуется в отечественной модной практике. Этническая и экологическая тема также активно развиваются в российской моде, представляя свою интерпретацию культурных кодов различных регионов. Экологическая тема становится не просто вдохновением, но и формой производства и последующего общения с потребителями. Fashion as a sociocultural phenomenon and as a way of understanding and transmitting cultural values is sensitive to transformations associated with the development of network culture, the tendency towards personalization, the importance of the ethical component and environmental issues for consumers. Domestic fashion offers a local response to the challenges of the time, working with both global experience and the characteristics of the Russian consumer. In domestic fashion practice today, the emphasis is on creating niche brands rather than fashion houses, as was the case at the beginning of the 21st century. Internet tools provide a platform for the development of regional brands. Building a designer’s personal brand, customizing things, creating communities on the Internet is also actively implemented in domestic fashion practice. Ethnic and environmental themes are also actively developing in Russian fashion, presenting their interpretation of the cultural codes of various regions. The environmental theme becomes not just inspiration, but also a form of production and subsequent communication with consumers.

APA, Harvard, Vancouver, ISO, and other styles

4

Jain, D., L. Collins, D. Finnerty, Y. Liu, R. Sheahan, and Z. Sharif. "48 Early real-world experience with left bundle branch area pacing – a multi-centre prospective study." In Irish Cardiac Society 74th Annual Scientific Meeting & AGM, October 12th–14th 2023, Killashee House Hotel, Kildare, Ireland. BMJ Publishing Group Ltd and British Cardiovascular Society, 2023. http://dx.doi.org/10.1136/heartjnl-2023-ics.48.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Tanida, Ryota, Ryo Oiwa, Takumi Ito, and Takayuki Kawahara. "Wooden Framed House Structural Health Monitoring by System Identification and Damage Detection under Dynamic Motion with Artificial Intelligence Sensor using a Model of House including Braces." In 2018 IEEE International Conference on Computational Intelligence and Virtual Environments for Measurement Systems and Applications (CIVEMSA). IEEE, 2018. http://dx.doi.org/10.1109/civemsa.2018.8439967.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Nascimento, Maria Isabel do, Leticia Hoepers Baasch, Felipe Carvalhal Pittan, and Pedro Henrique Brandão da Silva. "Gravidez na adolescência: frequência de nascidos vivos de mães adolescentes, brancas e pretas, no município do Rio de Janeiro, 2010 a 2020." In 46º Congresso da SGORJ e Trocando Ideias XXV. Zeppelini Editorial e Comunicação, 2022. http://dx.doi.org/10.5327/jbg-0368-1416-2022132s1074.

Full text

Abstract:

Introdução: A gravidez na adolescência é um fenômeno mundial presente na vida de famílias que vivem principalmente em condições socioeconômicas desfavoráveis, conduzindo jovens adolescentes que vivem em situação de vulnerabilidade a um aprofundamento das desigualdades individuais e sociais. Objetivo: Verificar a proporção de nascimentos de mães adolescentes brancas e pretas, de dez a 19 anos, no município do Rio de Janeiro, de 2010 a 2020. Materiais e métodos: A gravidez de mulheres de até 19 anos foi considerada precoce. A pesquisa foi realizada por consulta ao Sistema de Informações sobre Nascidos Vivos disponibilizado via plataforma TABNET do Departamento de Informática do Sistema Único de Saúde (DATASUS), selecionando-se o município do Rio de Janeiro, o período de 2010 a 2020, e considerando-se as cores de pele branca e preta e duas faixas etárias: dez a 19 anos (adolescência) e dez a 49 anos (idade reprodutiva). Proporções de nascimentos por cor da pele foram estimadas e comparadas usando o teste χ2, com nível de significância de 5%. Resultados: No período analisado, ocorreram 449.617 nascimentos de bebês na população de mulheres brancas e pretas de dez a 49 anos no município do Rio de Janeiro. Do total de nascimentos, 358.211 foram registrados em mulheres brancas, sendo 33.886 considerados em idade precoce (10–19 anos), correspondendo à prevalência de 9,5%. Na população de mulheres pretas de dez a 49 anos, houve 91.406 nascimentos, dos quais 16.333 foram considerados em idade precoce (10–19 anos), indicando prevalência de 17,9%. A comparação das proporções foi estatisticamente significante (p<0,01). Conclusão: A prevalência de nascimentos nas adolescentes brancas e pretas como um todo foi superior a 11% no município do Rio de Janeiro. A ocorrência desse fenômeno foi quase duas vezes mais prevalente em meninas pretas comparadas com as brancas. Os achados sugerem que a gestação na adolescência está afetando desproporcionalmente as meninas pretas e acentuando as desigualdades em minorias delimitadas pela cor da pele preta no Rio de Janeiro.

APA, Harvard, Vancouver, ISO, and other styles

7

Neve, Abhilash, and Sandip Patil. "The Effect of Excessive Thermo-Mechanical Stress on the Performance of High-Pressure Hose Assemblies Used under Flexing Motion." In AeroCON 2024. 400 Commonwealth Drive, Warrendale, PA, United States: SAE International, 2024. http://dx.doi.org/10.4271/2024-26-0427.

Full text

Abstract:

<div class="section abstract"><div class="htmlview paragraph">A lightweight high-pressure hose assembly consists of hose made with fabric braids and PTFE (Polytetrafluoroethylene) tube crimped with metallic fittings. These hose assemblies are mainly used for aircraft landing gear application considering its high-pressure sustenance and better flexibility.</div><div class="htmlview paragraph">The proposed study investigates the effect of thermo-mechanical stresses generated during cyclic soaking and flexibility testing at thermostatic subzero (-65°F) and high temperature (+275°F) on performance of high pressure- fabric braided hose assembly.</div><div class="htmlview paragraph">This effect was further studied through hose tear-down to investigate the hose layer degradation and focused changes in inner PTFE tube. With an incremental exposure to cyclic temperature environment, a linear growth was observed for the micropores within PTFE.</div></div>

APA, Harvard, Vancouver, ISO, and other styles

8

Lastiri Santiago, Mónica. "The Legal Challenges of the Metaverse: Business Trademarks." In Eighth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/limen.2022.357.

Full text

Abstract:

The Metaverse is emerging as a hotbed for brand promotion as well as a platform for creating and using intellectual property rights including trademarks. The avatars (users) can create digital objects to sell to other users. Lenders and investors are seeking opportunities to capitalize on new Metaverse markets and digital assets as is the named NFT (not-fungible token) that is the unique data coding that can be visually represented by a digital asset, for example, a virtual handbag. Currently one of the real-world lawsuits involving trademarks and NFTs is the dispute between fashion house Hèrmes vs NFT creator Mason Rothschild. Hermès makes the exclusive line of Birkin handbags and Rothschild started selling NFTs in the form of digital images he named MetaBirkins which are the virtual reproduction of the Hèrmes product. Therefore, the fashion house filed a trademark claim for unauthorized use of their trademark and design. From the above-mentioned lawsuit raises a set of fascinating issues at the intersection of intellectual property law and digital technology. For instance, the unauthorized trademark use in Metaverse, but what, in our view, is the most important challenge is: Can you have a trademark right on an NFT? Trademark owners should be aware of the opportunities and challenges to their brand in virtual worlds. The possibilities for a Metaverse are currently limitless and the investments being made in new Metaverse-related technologies and platforms have grown enormously. Investors and companies are spending purchasing digital land in popular Metaverses to create virtual business spaces where consumers are sold goods, services, or entertainment.

APA, Harvard, Vancouver, ISO, and other styles

9

Reis, Talita, Daniel Gonçalves Feltrin, Franciani Rodrigues da Rocha, and Cristina Bichels Hebeda. "Perfil epidemiológico de portadores de HIV de um município da região do Alto Vale do Itajaí, Santa Catarina." In XIV Congresso da Sociedade Brasileira de DST - X Congresso Brasileiro de AIDS - V Congresso Latino Americano IST/HIV/AIDS. Zeppelini Editorial e Comunicação, 2023. http://dx.doi.org/10.5327/dst-2177-8264-202335s1219.

Full text

Abstract:

Objetivo: Conhecer o perfil epidemiológico de portadores de HIV de um município da região do Alto Vale do Itajaí, Santa Catarina. Métodos: Trata-se de um estudo de delineamento epidemiológico transversal, observacional e analítico. Foram analisadas as fichas do Sistema de Informação de Agravos de Notificação (SINAN) de 2014 a 2022, com maiores de 18 anos, obrigatoriamente residentes do município de Ibirama e portadores do vírus HIV. Resultados: Foram analisadas 33 fichas de notificação, das quais duas foram excluídas do estudo, com idade média de 34,2±13,1 anos, com 15 (48,4%) homens e 16 (51,6%) mulheres, de raça/cor branca (87,1%), com preferência sexual por homens (67,7%), com forma de transmissão vertical (100%), maioria com ensino médio completo (29%), e trabalhadores formais. Conclusão: Não houve diferença expressiva entre o número de homens e mulheres. Entre os pacientes vivendo com HIV, houve o predomínio da raça/cor branca, do ensino médio completo e da via sexual como principal forma de infecção pelo HIV.

APA, Harvard, Vancouver, ISO, and other styles

10

Amalia, Faranisa, and Onan Siregar. "The Effect of Aesthetic Packaging, and Price on Consumer Buying Interest at Etude House Cosmetic Brand: Study on Generation Z in Medan." In International Conference on Social and Political Development 4. SCITEPRESS - Science and Technology Publications, 2022. http://dx.doi.org/10.5220/0011564600003460.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "House brands"

1

Filip, Grażyna. SEMANTIC OF QUIET AND SILENCE BASED ON POLISH HUMAN SCIENCE. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11103.

Full text

Abstract:

The article is an introduction to an individual research subject called The Communicational Potential of Silence, planned – and partially already realised since 2020 – as a cycle of publications based on diversified example material. In print are already two texts: G. Filip, The Communicational Potential of Silence. Film Reviews (University of Rzeszów Publishing House) and G. Filip, The Communicational Potential of Silence. Automotive Brand Press Maria Curie-Skłodowska University of Lublin Publishing House). The presented here English-language article serves for popularization Poland-wide and local (University of Rzeszów) research in the field communications.

APA, Harvard, Vancouver, ISO, and other styles

2

Kominiarska, Lіudmyla, and Olga Blashkiv. REFORMING THE CONTENT OF REGIONAL BRANCHES OF PUBLIC TELEVISION DURING THE FULL-SCALE RUSSIAN-UKRAINIAN WAR. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12147.

Full text

Abstract:

The article conducts an analysis of the content of regional Public Television during the full-scale Russian-Ukrainian war. A comparative analysis of programs created by regional teams of the Public broadcaster before the full-scale invasion is presented. The research aims to study and provide a detailed analysis of the television content of regional branches of Public Television to understand the peculiarities of operation during a state of war, track changes in the thematic content, and speech format. Analytical methods of scientific research (analysis of television content of regional branches of Public Television), as well as inductive, deductive, and abstract-logical methods, are employed. The historical method is applied to the study of television reform in Ukraine. The key method in the research is content analysis, which is used to study the impact of television reform on the quality and volume of content of regional branches of Public Television. Using the example of the content of “Suspilne-Ternopil,” the thematic and problematic content of programs of the regional branch of Public Television is investigated. A significant reduction in the share of in-house produced content on local issues is identified. In particular, at the beginning of the full-scale invasion, the production of the program “Today. Main” was suspended, a socio-political talk show that extensively covered local issues. Emphasis is placed on the importance of regional media in times of war, representing the interests of the public at both regional and central levels. In our opinion, regional broadcasters of Public Television should reintroduce in-house produced programs to restore a platform for discussing local issues. Strengthening ties with high-quality media from neighboring states is also advisable, specifically for the exchange of journalists’ experiences and high-quality content. Keywords: Public television, television reform, Russian-Ukrainian war, television content, broadcast, regional branch.

APA, Harvard, Vancouver, ISO, and other styles

3

Kerrigan, Susan, Phillip McIntyre, and Marion McCutcheon. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Geelong and Surf Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.206969.

Full text

Abstract:

Geelong and the Surf Coast are treated here as one entity although there are marked differences between the two communities. Sitting on the home of the Wathaurong Aboriginal group, this G21 region is geographically diverse. Geelong serviced a wool industry on its western plains, while manufacturing and its seaport past has left it as a post-industrial city. The Surf Coast has benefitted from the sea change phenomenon. Both communities have fast growing populations and have benefitted from their proximity to Melbourne. They are deeply integrated with this major urban centre. The early establishment of digital infrastructure proved an advantage to certain sectors. All creative industries are represented well in Geelong while many creatives in Torquay are embedded in the high profile and economically dominant surfing industry. The Geelong community is serviced well by its own creative industries with well-established advertising firms, architects, bookshops, gaming arcades, movie houses, music venues, newspaper headquarters, brand new and iconic performing and visual arts centres, libraries and museums, television and radio all accessible in its refurbished downtown area. Co-working spaces, collective practices and entrepreneurial activity are evident throughout the region.

APA, Harvard, Vancouver, ISO, and other styles

4

Manitoba Indigenous Tuberculosis History Project (MITHP). Missing Patients Research Guide. Manitoba Indigenous Tuberculosis History Project (MITHP), Department of History, University of Winnipeg, February 2024. http://dx.doi.org/10.36939/ir.202402141551.

Full text

Abstract:

This Missing Patients Research Guide contains directions for finding out more about Indigenous patients who entered tuberculosis (TB) sanatoriums and hospitals in Manitoba and never returned home. Part One of the guide presents helpful start-up information. First it explains how to gather useful details including names, dates, and locations that will help in the search as well as how to move forward with your research. Then it outlines three useful “Research Tips”: all of the various names of TB treatment hospitals in Manitoba commonly attended by Indigenous patients; instructions for undertaking database searches using keywords; and techniques for linking information between Indian Residential Schools and hospitals. Last, a “Research Case Study” demonstrates some of the techniques and challenges you may encounter when researching Vital Statistics and Indian Residential School records by looking at the lives of three TB patients, Elie Caribou, Joseph Michel, and Albert Linklater. Part Two of the guide explains how to research the location of patient burials associated with nine hospitals where Indigenous patients were treated in Manitoba, including treatment for TB: Dynevor Indian Hospital, Clearwater Lake Indian Hospital, Brandon Indian Sanatorium, Ninette Sanatorium, St. Boniface / St. Vital Sanatorium, Fort Churchill Military Hospital, Norway House Indian Hospital, Fisher River Indian Hospital and Pine Falls Indian Hospital at Fort Alexander. Some of the general research information found in Part One is repeated under the individual hospitals and sanatoriums along with the specific information that may assist in searching for missing patients at each location. At the end of the guide, in Appendix A, you will find a checklist to help you in your research. Appendix B provides contact information for the organizations mentioned in this guide so that you can reach out by phone, email, or mail. Appendix C discusses accessing the records held by The National Centre for Truth and Reconciliation.

APA, Harvard, Vancouver, ISO, and other styles

5

Demas - A member of the Rabaul Branch house staff, wearing the Commonwealth Badge suspended on a necklace of dog's teeth. The �lava - Lava� is an apron of white linen with the Bank's Coat of Arms worked in blue, c. 1920. Reserve Bank of Australia, March 2022. http://dx.doi.org/10.47688/rba_archives_pn-002397.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!