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1
Iqbal, Muhammad. "PENGARUH FAKTOR-FAKTOR BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN UNTUK MENGINAP DI HOTEL BINTANG LIMA KOTA PALEMBANG." Integritas Jurnal Manajemen Profesional (IJMPRO) 1, no. 2 (July 2, 2020): 145–62. http://dx.doi.org/10.35908/ijmpro.v1i2.21.
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The approach taken in this study is a quantitative approach in the form of associative because this study aims to explain the relationship between two or more variables, namely product, price, place, promotion, people, physical facilities, and processes (independent variables) to the decision to stay overnight (dependent variable ). The purpose of this study was to determine and analyze the effect of jointly and partially the marketing mix (product, price, promotion, place, people, and physical evidence) on the consumer's decision to stay at the Five Star Hotel in Palembang. The results of this study conclude, first, all marketing mix variables (products, prices, promotions, location, people, processes and physical evidence) have an influence on the decision to stay at a Five Star Hotel. Second, partially the product variable, price, promotion, people and physical evidence of the variable variable have a significant effect, while the Location and Process Variables have no significant effect on the decision to stay at a Five Star Hotel. Third, the Price Variable, has a dominant influence on the desires / decisions of consumers / customers / guests to stay at five-star hotels, especially at the Whyndam OPI Hotel and The Excelton Hotel Palembang. Based on the conclusion, the researcher gave a suggestion. first, the hotel manager recalculates the tariff / price set so that it can provide greater discounts, and improve hotel facilities including the design and comfort of hotel rooms. Second, adding hotel facilities including improving the quality of design and comfort of hotel rooms. Third, for further research, other variables can be added outside the marketing mix to complement the results of subsequent studies regarding the decision to stay at a five-star hotel.
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Abdullah, Taufik, and Kiki Pebriyanti. "PENGARUH PROGRAM GREEN HOTEL TERHADAP KEPUTUSAN MENGINAP TAMU DI THE ROYALE KRAKATAU HOTEL CILEGON BANTEN." Journal : Tourism and Hospitality Essentials Journal 6, no. 1 (April 7, 2016): 1023. http://dx.doi.org/10.17509/thej.v6i1.2013.
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Tourism is an industry that is considered promising is helping the economy and prosperity of a country. There are many things that support tourism, a sector that is important in the means of accomodation. There are several accomodation facilities such as travel agent, hotels and restaurants. Hotel is one property which is important for travelers to stay. Nowdays, competition among hotel industries is very high. There are a lot of hotel that have proven strategies in marketing their hotels. The Royale Krakatau is one of hotels which located in Cilegon, Banten area. The royale krakatau hotel is a hotel that has been existing for a long time, was originally only in the form of a guest house, and now it has become a 4 star hotel. Although the royale krakatau hotel has been existing for a long time, the available facilities are not less complete than other hotels. The royale krakatau hotel does various methods to compete than other hotels in order to enhance guest staying decision. One of them is by using green hotel program. Green hotel is a strategy in which the implementation of thie program considers several things such as clean, green, and well-organized environment concept. Green hotel is x variable in this study which consist of recyled materials, recyclable, Low-polluting and energy saving. The depend variable in this study is a decision to stay which consist of product selection, brand selection, visit time, total purchases and payment method. This reserch is descriptive verification, and sampling method is obtained from 100 respondent of FIT guest who stay at The Royale Krakatau Hotel Cilegon. The used technique of data analysis and hypothesis testing is multiple regression analysis. The result showed that the positive influances between hotel program an decison to stay at The Royale Krakatau Hotel Cilegon.
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Castañeda García, José Alberto, Andrea Del Valle Galindo, and Rocío Martínez Suárez. "The effect of online and offline experiential marketing on brand equity in the hotel sector." Spanish Journal of Marketing - ESIC 22, no. 1 (April 16, 2018): 22–41. http://dx.doi.org/10.1108/sjme-03-2018-003.
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Propose This paper aims to measure the relationship between online experiential marketing (during the purchasing process involving information search and booking) and offline experiential marketing (during the stay) with hotel brand equity. In addition, the study attempts to determine if there is a significant link between the online hotel experience and the subsequent offline hotel stay experience. Desing/methodology/approach A self-report survey was conducted in a series of four-star hotels in Granada city. The questionnaire was focused on measuring online experience, offline experience and brand equity. For the analysis of the data, a structural equations model was developed. Findings The results suggest that the experience during the hotel stay, contrary to that of the online purchase process, has an influence on hotel brand equity. Nonetheless, the online experience has a significant impact on the hotel stay experience. Practical implications This study is of particular utility for hotel management given that, although it is a sector that for several years has integrated experiential marketing in its service strategy, there is little research analyzing the impact of such actions on the variables that are of interest to the hotel. Originality/value There are no hotel sector studies that have jointly analyzed the role of the online and offline tourist experience and its role in contributing to brand equity. Recognizing the previous notions will allow hotels to identify where to focus marketing efforts so as to increase brand equity.
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Lee, Patrick Chang Boon, Heng Tang, and Sarah Wai San Fong. "Price parity, channel conflict, and hotel rooms in Macao." Tourism Economics 22, no. 6 (September 21, 2016): 1431–39. http://dx.doi.org/10.5367/te.2015.0492.
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The purpose of this research was to determine whether there was price parity for hotel rooms in Macao. The study collected room prices based on hotel star categories at various sales channels. The room prices included three types of booking: reservations made on the day of stay, those made 14 days ahead, and those made 30 days ahead. The results were the same for the three types: price parity was observed for rooms at three-star and four-star hotels but not at five-star hotels. The authors offer explanations for these results and suggestions for hotel guests who intend to book rooms during their visit to Macao.
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RAWASHDEH, Akram Atef, and Mukhles Mansour AL-ABABNEH. "Hotel Guests’ Perceptions of Environmentally Friendly Practices in Jordan." Journal of Environmental Management and Tourism 12, no. 1 (February 21, 2021): 107. http://dx.doi.org/10.14505/jemt.v12.1(49).09.
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Tourism still generates negative effects on the environment that consequently objected the green practices in hotels; therefore, this study comes to measure the perception of international guests towards green practices in the Jordanian hotels. This study considers the first attempt that linked the tourists' perceptions toward green practices in hotels and their willingness to stay in eco-label hotels in Jordan. The study relied on the quantitative approach to measure the level of those practices as 270 questionnaires were collected during the period from March to September 2019. The questionnaire included questions on 7 eco-label criteria (Green hotel certification, Energy, Water, Waste and Purchasing Management, Community support and Customer education) comprising all areas of hotel operations, and 3 statements to measure hotel guests’ guests’ willingness to stay in eco-label hotel. The statistical analysis was performed using SPSS program version 21. The study found a positive but moderate correlation between tourists' perceptions towards environmental practices and their stay in eco-hotels. In addition, the various dimensions of environmental practices were positively related to tourists staying in an environmentally friendly hotel. This is one of the first studies that linked tourists' perceptions towards green practices in the hotels and their willingness to stay in eco-label hotel.
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Dłubakowska-Puzio, Ewa K., Michał Karpuk, and Kamil Puzio. "Analysis of Tourism Service Quality in Kołobrzeg Region by Means of Time Series Models." Comparative Economic Research. Central and Eastern Europe 15, no. 4 (March 8, 2013): 31–44. http://dx.doi.org/10.2478/v10103-012-0024-8.
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The aim of the given paper is to present the analysis of tourism services by means of time series models and forecasting of evaluation of tourism services. Tourism services are analysed according to various parameters: hotel stay price, hotel services quality (such as cleanness of rooms, check-in, information provision etc.), catering quality and medical service quality. The research has been undertaken on the basis of responses of foreign guests of 13 hotels in Kołobrzeg region taken from 1400 questionnaires divided according to age and sex of respondents. Various econometric models were used for the analysis of statistic regularities. First, customers evaluated quality of their stay in hotels. These data were examined during the 2006-2009 time period as a stochastic process. It was found that the processes are nonstationary, that is why the ARIMA (1,1,1) model was used in the study. On the basis of the analyses and prognoses one can deduce that models of time series make it possible to estimate a tendency that occurs for an analysed parameter, however misprediction is quite possible to appear (up to 30 %). Similar results were achieved during the analysis of evaluation of hotel stay quality on the basis of sex of respondents. One should point out that an average value of male evaluation rate is higher than an average value of female evaluation rate. Time series for analysed variables were integrated into level I(1). A certain co-integrational connection was found between the evaluation of hotel stay and number of stays in a given hotel, where tourists that have already visited a given hotel for several times presumably give a high evaluation rate of hotel stay quality. The result of the analysis of long-term relation between hotel stay and duration of check-in is presented in high mutual dependence of hotel evaluation rate on evaluation of check-in duration. A hotel stay price influences hotel stay evaluation in a negative way, but catering and medical services are considered as standard and do not have any particular influence on hotel stay evaluation. The undertaken study shows that methods that take into account time series can be successfully used in analysis of parameters of tourist comfort and in evaluation of hotel services.
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Jayanti, Winka Alfi, and Sri Setyo Iriani. "What Attracts Guest to Stay? Brand Identity, Religiosity, and Reference Group towards Decision to Choose Sharia Hotel." al-Uqud : Journal of Islamic Economics 4, no. 1 (January 20, 2020): 32. http://dx.doi.org/10.26740/al-uqud.v4n1.p32-47.
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Indonesia has one of largest Muslim population in the world. Therefore, currently it is not surprising that Sharia Branding is currently widely used by business entities ranging from banking to the hospitality business. This phenomenon is observed in the city of Surabaya in which Sharia hotels are mostly found such as the Namira Syariah Hotel. Nevertheless, the growth in the number of consumers who stay in Syariah hotels is not as much as conventional hotels. Therefore, the purpose of this research is to (1) to analyze the effect brand identity on the decision of consumers to stay at the Hotel Namira Syariah Surabaya, (2) to analyze the effect the consumer religiosity on consumers decision to stay at the Hotel Namira Syariah Surabaya, (3) to analyze the effect of the reference group to the decision to stay at the Hotel Namira Syariah Surabaya. This type of research uses a causal research approach. The population in this research is infinite but have ever stayed at the Hotel Namira Syariah Surabaya only but to all Muslim who at least 17 years old. The sample collection technique used is non-probability sampling with the number of samples is 210 respondents. The research instrument used a questionnaire, while data analysis used multiple linear regression analysis. From the results of the discussion and analysis of the data, it can be concluded that there is a positive influence of brand identity, religiosity and reference groups on the decision to stay at the sharia hotel.
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Mohd Suki, Norazah, and Norbayah Mohd Suki. "Consumers’ environmental behaviour towards staying at a green hotel." Management of Environmental Quality: An International Journal 26, no. 1 (January 12, 2015): 103–17. http://dx.doi.org/10.1108/meq-02-2014-0023.
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Purpose – The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning tourists’ propensity to stay in a green hotel is also examined. Design/methodology/approach – The research used a hierarchical regression for data analysis across a sample of 400 young respondents who stayed at a green hotel at least once in a year. Their participation was purely voluntary. Findings – Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly related to returning tourists’ intention to stay at a green hotel. Research limitations/implications – The current data were only collected from respondents within one area which may not represent the entire population of Malaysia. Hence, it is imperative that sample size be expanded, and wider geographical areas with different cultural values covered to improve generalizability of findings. Practical implications – These empirical results may benefit the hotel industry involved in green initiatives and activities in formulating effective marketing strategies to review the demand of returning consumers to stay in green hotels and evaluate the acceptance level of the returning consumers towards green behaviour. The hotel industry should take its environmental and social responsibility seriously and uphold aspects of energy efficiency, natural resources and environment and indoor environmental quality in business operations in a sustainable manner besides focusing on maximizing profit. Originality/value – The results of this study offer a new forward motion to the findings of prior studies on environmental behaviour, which is not much covered in the literature in the Malaysian context by providing additional information in narrowing the research gap with regard to understanding returning consumers’ intention to stay in green hotels. Next, the proposed framework could be the basis for further research investigating returning consumers’ intention to stay in green hotels, within the Malaysian context.
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Kapera, Izabela, and Ewa Wszendybył-Skulska. "Pro-ecological hotel policies as assessed by guests." Turyzm/Tourism 27, no. 2 (December 30, 2017): 57–62. http://dx.doi.org/10.1515/tour-2017-0013.
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The purpose of the research was to learn whether pro-ecological policies are important to guests staying at hotels. It is based on a survey of 274 guests staying at 23 hotels in Poland. Research has shown that 32.1% of survey participants consider proecological issues when choosing a stay at a hotel. Close to 62% of guests believe that hotels should pursue such initiatives which are believed to yield environmental benefits, reductions in hotel operating costs, promotional effects, and a positive impact on a hotel's image. More than 35% of guests would be willing to pay more for a stay at a hotel that pursues environmentally-friendly policies. It is important to emphasize that pro-ecological activity is not used in hotel rankings in Poland.
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Sining, Wu. "Customers Perceptions of Staying at a Lifestyle hotel." E3S Web of Conferences 251 (2021): 03017. http://dx.doi.org/10.1051/e3sconf/202125103017.
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The purpose of this research was to understand Chinese customers’ views on the lifestyle hotel industry. The study objectives were to a) investigate reasons people stay in lifestyle hotels, b) what customers expect from lifestyle hotels, and c) inspire managers to improve their business model to give customers a better experience. 115 respondents participated in the survey who had stayed at lifestyle hotels. The study found that people stay at lifestyle hotels because they provide a welcoming environment and offer plenty of entertainment. Customers indicated that they would like the hotels to provide more family activities to enhance the quality of their stay. It was also found that managers need to provide highly personalized services to enhance the brand image, which in turn increases the uniqueness of the hotel and attracts customers.
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Adytia, Cynthia Asrivionny, and Yeni Yuniawati. "PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI THE TRANS LUXURY HOTEL BANDUNG (Survei pada Wisatawan Sebagai Individual First Timer Guest The Trans Luxury Hotel Bandung)." Journal : Tourism and Hospitality Essentials Journal 5, no. 1 (April 6, 2016): 857. http://dx.doi.org/10.17509/thej.v5i1.1993.
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Tourist’s needs of hotel are going higher contributes to the development of the hotel industry in Bandung. In 2013, the number of 5-star hotel has 9 hotels. Among the nine hotels is The Trans Luxury Hotel which opened in 2012 with a 6-star hotel concept. Despite its young age, The Trans Luxury has been able to attract people to stay so the occupancy rate has been able to achieve an average occupancy rate in the city of Bandung. In a period of 20 months, the number of guests who stayed at The Trans Luxury Hotel Bandung was dominated by individual guests, as many as 64%, while the number of business guests only reached 36%. Overall, the number of individual guests who stayed at The Trans Luxury Bandung during the period May 2012 to December 2013 was as much as 43.212 persons. The number of individual guests who stayed at The Trans Luxury Hotel Bandung is still dominated by first timer guests in the amount of 63.38%, so it can be identified that the guest’s intent to return still very low. As a new hotel, The Trans Luxury Hotel Bandung also has a goal to get the loyal customers. In the process of achieving customer loyalty, The Trans Luxury trying to focus on the characteristics of loyalty, one of them with efforts to increase guest’s intent in return to stay. In order to increase the guest’s intent in return to stay, The Trans Luxury Hotel Bandung implementing marketing strategies that focus on the individual guests, one of which is to implement customer experience. In this study, the independent variable (X) which is used is the customer experience includes the physical environment and social interaction. The dependent variable (Y) is revisit intention. This type of research is descriptive verification, and the method used was a survey with simple random sampling technique, and then obtained a total sample of 100 respondents. Techniques of data analysis and hypothesis testing used is a multiple linear regression analysis. The results showed that there is a strong relationship between customer experience with revisit intention which is equal to 0.658 and simultaneously the customer experience effect on revisit intention of 43.3%.
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Chauhan, Abhishek, Ankit Shukla, and Pradeep Negi. "SAFETY AND SECURITY MEASURES ADOPTED BY THE HOTELS AND THEIR IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT." International Journal of Research -GRANTHAALAYAH 6, no. 1 (January 31, 2018): 118–25. http://dx.doi.org/10.29121/granthaalayah.v6.i1.2018.1600.
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Hotel can be defined as “Home away from home” for the guests who come to the hotel as they receive homely environment and services in the hotel. The guests who come to the hotels come with an understanding that they and their belongings would be safe and secured in the hotel during their occupancy in the hotel. The safety and security aspects play a very vital role in hospitality industry as this industry is dependent largely on the customer relationship with the hotel. If the guest encounters any security issue during their stay in the hotel, it leads to dissatisfaction of the guests resulting in Cognitive dissonance due to which the guests seeks other hotels and their buying consumer behavior becomes variety seeking consumer behavior. On the other hand, if the guests face no security and safety issue during their stay in the hotel, it leads to guest satisfaction resulting in improvement of rapport and good will of the hotel in the society thereby achieving its main objectives of PROFIT MAXIMIZATION AND GUEST SATISFACTION.
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Chang, Hsiao-Ping, Chi-Ming Hsieh, Meei-Ying Lan, and Han-Shen Chen. "Examining the Moderating Effects of Work–Life Balance between Human Resource Practices and Intention to Stay." Sustainability 11, no. 17 (August 23, 2019): 4585. http://dx.doi.org/10.3390/su11174585.
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Offering services to clients by staff is a major feature of the hotel industry. Therefore, maintaining high-quality and stable services is critical for hotels to stay competitive. As for hotel human resource management, how to effectively increase employee retention is crucial because it not only enhances organizational performance but also reduces personnel cost. In this study, the researchers used structural equation modeling to explore the relationship between job embeddedness, organizational commitment, and intention to stay in tourist hotel interns. Furthermore, work–life balance was used as the moderating variable between organizational commitment and intention to stay. The study subjects were interns who had completed between half and one year of an internship at a tourist hotel and were going to graduate from the school upon completing the internship. The results indicated that job embeddedness has a significant and positive effect on organizational commitment and intention to stay whereas organizational commitment mediates the relationships between job embeddedness and intention to stay. In addition, work–life balance moderates interns’ intention to stay. This study provides the hotel industry with useful management guidelines for retaining employees and improving competitiveness.
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Larasati, Novia, Gusti Ayu Shinta, Dennis Mahendra, Vanessa Sanchez, Pinandita Denisa, Della Fany Yulza, and Naser B. M. AA Almutari. "ENHANCING BUSINESS PERFORMANCE OF SAHID MONTANA HOTEL MALANG IN TOURISM PROGRAM." International Journal of Applied Business and International Management 2, no. 2 (May 17, 2018): 85–100. http://dx.doi.org/10.32535/ijabim.v2i2.14.
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Sahid montana is a 5 star hotel located in Malang. The hotel has a herritage-themed design, which makes Sahid hotel has its own advantages from other hotels. Sahid Montana wants his hotel to be known internationally. The idea for Sahid Montana if want go international are to create an attractive package for the tourists so will be interested and create activities such as learning traditional dance and learning to make batik. Sahid Montana does not have a target country because Sahid Montana wants all customers from all the countries can stay at Sahid Hotel. If want to succeed until the international level it will require some strategies in doing promotions such as creating websites and join some events in Festival Beautiful Indonesia in abroad.
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Wardani, Desi, and Rulli Krisnanda. "E-Wom and Promotion Influence Towards Decisions To Stay At Malang Raya Hotel." Journal of Indonesian Tourism, Hospitality and Recreation 4, no. 1 (April 27, 2021): 31–38. http://dx.doi.org/10.17509/jithor.v4i1.31649.
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ABSTRACTThis study aims to determine and analyze the influence of variables from e-WOM and promotion on decisions to stay at hotels throughout Malang. The population used is customers or consumers who have stayed at the hotel and who have the potential to stay at the hotel. This research uses quantitative research with a survey method through a questionnaire. The number of samples in this study was 100 respondents. This sample was taken in the period of December 2020. The analysis technique of this research used multiple linear regression. The test results of this study indicate that each of the e-WOM and Promotion variables has a positive and significant effect on the Decision to Stay at Hotels in Malang Raya. This test shows that the e-WOM variable has a dominant influence on the decision to stay overnight with the results of the beta statistical value in the t-test that is greater than the promotion variable. This condition shows that the better the e-WOM that is disseminated and an innovative promotional strategy will increase consumer decisions to stay at hotels throughout Malang. This study is different from other studies because in this study, we put the object of the research into all hotels in Malang, with a survey that was distributed to hotel customers who had stayed in several different hotels. Keywords: e-WOM, promotion, decision to stay overnight
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Auliya, Zakky Fahma. "Factors Affecting Interest in Revisiting Sharia Hotel." JURNAL AL-QARDH 4, no. 2 (January 2, 2020): 76–87. http://dx.doi.org/10.23971/jaq.v4i2.1552.
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This research was conducted due to the phenomenon of a decrease in the stay period of foreign tourists in Indonesia in June 2018 compared to the stay period in June 2017. The independent variables used in this research are the completeness of sharia attributes and hotel image on sharia hotel consumers in Indonesia. The research samples were 100 respondents selected using accidental sampling. The analytical tool used in this research is Smart PLS 3.0. It was found that the completeness of Sharia attributes and hotel image variables influence the interest of revisiting Sharia hotels.
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Yusof, Yusnita, and Myzatul Aini Ma’asor. "Level of Green Practices Among Hotel Guests in Malaysia." International Journal of Research in Engineering, Science and Management 3, no. 12 (December 23, 2020): 118–20. http://dx.doi.org/10.47607/ijresm.2020.419.
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With the rise of environmental consciousness among the management of the accommodation sector, green hotels seem to be a growing niche in the competitive lodging industry, as evidenced by the increase in the total number of customers who are attracted to stay in green hotels. Moreover, nowadays, hotel guests prefer to stay in a hotel that is concerned about the environment. This means that green practices are essential in the hotel industry. The aim is to expand the previous research and will examine the level of green practices in respect of guests in the Malaysian hotels. A total of 300 respondents were selected using a random sampling method and analyzed using SPSS and AMOS. The result indicated that all the items for the green practices’ variable had good values. The theoretical contribution of this study is to the added level of green practices information into the marketing research base, especially in the hotel industry to help marketers create the target market.
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Parantika, Asep, and Sheyla Juliandra. "Kebijakan Promosi Selama Pembatasan Sosial Berskala Besar di The Sultan Hotel & Residence, Aryaduta Suites Semanggi dan Grandhika Iskandarsyah." Tourism Scientific Journal 6, no. 2 (July 25, 2021): 239–50. http://dx.doi.org/10.32659/tsj.v6i2.136.
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In early 2020, the entire world suffered the Covid-19 Pandemic which impacted the hotel industry enormously. One of the impacts felt by several hotels was a decline in hotel occupancy, resulting in a quite shortfalls. To suppress the increasing number of Covid-19 virus cases, the regional government of DKI Jakarta Province has implemented a Large-Scale Social Ristictions Policy (PSBB). Hence, the objectives of this study are (1) to find out the impacts on hotels’ during the PSBB period, (2) to find out hotel’s promotion policy during the Covid-19 pandemic (3) to find out the outcomes of hotels’ promotion policy implementation during the Covid-19 pandemic. This study uses qualitative research with a descriptive approach. Data collection techniques are used by conducting interviews and documentation studies. The results showed that hotel industry undergone a tremendous impact, one of which was the decrease in hotel occupancy. Some hotels have developed some promotion policy to keep their operation wheels moving. The following is the hotel promotion policy, including creating a “Work From Hotel” package or working in a hotel, namely by designing hotel rooms as personal offices equipped with fast Wi-Fi, selling 3 night packages for 2 nights including 2 breakfast, selling complete sanitation packages for living quarters, offices, houses of worship, schools or other areas, selling food in boxes that can be delivered to the destination and selling the "Buy Now Stay Later" promotion, namely buy now, stay later "
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Kaniasari, Dewi, Mila Mardotillah, and Anwari Masatip. "Penerapan Protokol Kesehatan Hotel sebagai Langkah Preventif pada Masa Pandemi." Jurnal Akademi Pariwisata Medan 9, no. 1 (January 6, 2021): 36–43. http://dx.doi.org/10.36983/japm.v9i1.120.
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Hotel is one of the places to stay for tourists while on their tour. During the Covid-19 pandemic, hotel operations still running but with limited activities. Due to the relaxation period, the number of usable rooms increase along with the implementation of the Health Protocol as a preventive way in every hotel facility. This study aims to determine the application of hotel Health Protocols in Bandung. The method used is descriptive quantitative in assessing the importance of Health Protocols in each hotel services in providing safety and comfort for tourists during their stay. The results showed that the flow of hotel Health Protocol application was socialized and implemented for both employees and visitors. The number of hotels visited during the second quarter of 2020 along relaxation is 225 facilities or 56% of all hotels in Bandung City. Adherence to the implementation of the Health Protocol in the first 2 weeks was 76% and increased to 100% at the second 2 weeks or there was an increase in adherence by 25%. The total increase in compliance with hotel Health Protocol implementation is 25%. The conclusion of this study is that the implementation of the hotel Health Protocol has increased, which is one of the guarantees of tourist safety and preventive steps to break the chain of Covid-19 transmission in hotels.
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Peng, Norman, and Annie Chen. "Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model." International Journal of Contemporary Hospitality Management 31, no. 3 (March 18, 2019): 1348–66. http://dx.doi.org/10.1108/ijchm-04-2018-0332.
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Purpose Luxury consumption research has focused more on the consumers of goods than services, despite the trend that consumers are more interested in luxury services, such as luxury hospitality services, than ever before. Additionally, the results regarding the factors that can influence consumers’ luxury service product purchase intentions can be further tested. The purpose of this research is to examine the factors that contribute to consumers’ luxury hotel stay repurchase intentions, to further develop the luxury hospitality service consumption literature and to identify implications for practitioners to consider. Design/methodology/approach To contribute to the luxury consumption literature, this research incorporates a “luxury hotel brand attachment” variable into a luxury consumption value model to examine consumers’ intentions to repurchase luxury hotel stays when traveling for tourism purposes. The authors draw on a survey of over 450 luxury hotel consumers. Findings The findings confirm that luxury hotels’ perceived functional value, hedonic value and symbolic/expressive value affect consumers’ emotions, which in turn affects their luxury hotel attachment and repurchase intentions. In addition, luxury hotel attachment moderates the influence of emotion on repurchase intention. Design/methodology/approach Luxury hotels need to review their customers’ emotions during their stay and their attachment with the hotel. These factors can influence customers’ repurchase intentions. To stimulate customers’ emotions, luxury hotels need to offer functional value (e.g. attentive service staff), hedonic/expressive value (e.g. position as a form of self-indulgence) and symbolic value (e.g. conspicuous lobby). However, managers should know that having superior perceived functional value does not influence customers’ repurchase intentions directly. These characteristics may be commonly shared by most luxury hotels. Furthermore, they do not need to be too worried about providing financial value (e.g. value-for-money). Originality/value This study conceptualizes tourists’ luxury hotel stay intentions by examining the influence of perceived luxury value (i.e. functional value, financial value, hedonic value and symbolic/expressive value), tourists’ emotions and luxury hotel brand attachment. In addition, this research explores how luxury hotel brand attachment can moderate the relationship between consumers’ emotions and their repurchase intentions. Several implications of the study are identified, and avenues for future research are suggested.
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Santhi, Komang Savitri Pratishita, Ni Ketut Ayu Siwalatri, and I. Wayan Wiryawan. "Boutique Hotel in Badung-Bali District Application of Luxurious Concepts in Exclusive Type Room Interiors." Journal of A Sustainable Global South 2, no. 1 (February 28, 2018): 4. http://dx.doi.org/10.24843/jsgs.2018.v02.i01.p02.
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As the time passes by, people's lifestyles and tourism in Bali have developed rapidly. Business people have made ho-tels the main target in tourism because it means to providing services includes hotel, hostel or motel. Therefore this fa-cility is very important for developed of tourism in Bali. The ambience and concepts that are owned by the hotels, espe-cially in the rooms, are very influential to increase the number of tourists who wish to stay at the hotels, both from the in-terior design and atmosphere that is served and able to make tourists feel comfortable. Luxurious hotel is one of the hotels that has been loved by many people today and has developed throughout the hospitality industries, especially 5 stars standard hotels. Interior design with luxury concept has characteristics that can be seen from using materials of good quality and aesthetic value which are more than the value of its function. The application of this luxurious concept in the interior of hotel rooms such as several parts in the form of upper elements that use ceiling and hanging lamps and walls that use wooden partitions arranged vertically and use of materials with gold and neutral colors such as brown and white on most interior elements in the boutique hotel room. With the application of the luxurious concept, can create the ambience of the space become more elegant.
Index Terms— luxury,boutique,hotel,interior.
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Jatmiko, Hadi, and Syah Riza Octavy Sandy. "ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG KE HOTEL DI KOTA JEMBER PADA SAAT PANDEMI COVID-19." Sadar Wisata: Jurnal Pariwisata 3, no. 2 (December 24, 2020): 93–100. http://dx.doi.org/10.32528/sw.v3i2.3882.
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This study will discuss an analysis of the analysis of factors affecting the decision to visit hotels in Jember City during the Covid-19 pandemic. So that through this research it can contribute ideas to hotel service business actors in making policies to increase the level of guest visits in the current Covid-19 pandemic situation. This study aims to (1) analyze the factors that influence guests 'decisions to stay at hotels during the Covid-19 pandemic, (2) analyze the dominant factors that influence guests' decisions to stay at hotels during the Covid-19 pandemic. The population of this study were guests who decided to visit the hotel with proportional random sampling of 100 respondents, structured interviews with hotel management associations. The results showed that (1) Simultaneously: Health protocol factors, staff capability, accessibility, and room facilities were proven to influence jointly on guest visiting decisions during the Covid19 pandemic in Jember, (2) Staff ability has a dominant influence on Guest Visit Decisions during the Covid19 Pandemic in the city of Jember. This shows that hotel staff must understand services during the Covid-19 pandemic, especially regarding health protocols
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W., G. "Bristol Opens Extended-Stay Hotel." Cornell Hotel and Restaurant Administration Quarterly 38, no. 5 (October 1997): 18. http://dx.doi.org/10.1177/001088049703800530.
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Sun, Sunny, Karen TszLun Tong, and Rob Law. "Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations." Journal of Vacation Marketing 23, no. 2 (November 17, 2015): 172–88. http://dx.doi.org/10.1177/1356766715614344.
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A qualitative approach was employed to examine how Chinese hotel guests perceive international chain hotels in different travel destinations (i.e. China and abroad) under the same brand. A total of 13,204 reviews were retrieved from online hotel review Web sites, namely DaoDao.com and Ctrip.com . Content analysis of the reviews showed discrepancies in the perceptions. Chinese favoritism toward the West affected the perception of hotel service quality. Empirical results revealed the belief that hotel services in Western cities and Hong Kong are better compared with those of hotels in China. However, the perception in terms of location, rooms and facilities, cleanliness, and value was mainly affected by the experience during the actual hotel stay. No noticeable influence of Chinese favoritism was found.
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S. Sayed, Mohammed. "Studying the intentions of hotel guests to engage in green programs in Egyptian hotels." International Journal of Hospitality and Tourism Studies 2, no. 1 (June 2021): 61–65. http://dx.doi.org/10.31559/ijhts2021.2.1.6.
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Many factors are currently pushing the hospitality sector to be more environmentally friendly. Moreover, hotel management is increasingly aware of its environmental impact, and it is gradually taking positive steps and green initiatives such as conserving water, energy-saving and solid waste reduction." Many hotels have already applied for some green plans. Besides, customers began to prefer green rather than regular hotels during their stay. This research aims to determine what influences the intention of hotel guests to participate in green activities. Results have also shown that green hotel policies and practices are well accepted by tourists, such as energy-saving light bulbs in guest rooms, recycling bins in rooms and lobbies, as well as green certifications. Many guests agreed to the green initiatives proposed in the study. They preferred to stay and participate in green-based practices and programs in hotels unless this could increase accommodation costs. The result also provides hoteliers with how these attributes can attract holidaymakers who care about the environment. These programs require to be monitored continuously with the growth in the greening of hotels. Finally, hotel establishments must pay attention and start implementing some of these green initiatives because they are inexpensive and help protect our environment.
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Plenković, Mario, Vlado Galičić, and Vlasta Kučiš. "Analysis of hotel names in Croatia as a tool of marketing strategy." Tourism and hospitality management 16, no. 2 (December 2010): 207–18. http://dx.doi.org/10.20867/thm.16.2.6.
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Viewed globally, hotel guests can be classified according to the reason for their arrival (business trip or vacation), their numbers (individual guests or groups) and their place of origin (domestic or foreign guests). To provide services of the best quality possible, the hotel staff must understand the wants and needs of guests. One of the ways to do this is to find out the manner in which guests choose hotels. It is generally known that if a guest has already stayed in a particular town, the chances are that he will choose to stay in the same hotel again, providing, of course, that he was satisfied with services rendered. If a guest has never been to a particular town before, there is a greater possibility that he will choose a well-known hotel or one that is easy to reach. A factor that in addition to advertising, personal recommendations, hotel location and prices can influence the choice of a hotel is prejudice based on the name of a hotel. Based on the assumption that a hotel’s name can represent an important marketing tool, foremost in market communication, this paper analyses the names of all categorised hotels and apartment hotels in Croatia. The surveyed names of hotels are classified according to different criteria that could, with the application of additional marketing activities, be used to gain a better position on the tourist-generating market. Also, during a guest’s stay, a hotel’s name can be used to enhance and improve its performance, providing the name is exploited in an appropriate marketing manner. This implies «creating stories» linked to a hotel’s name and using its name in the gastronomic, cultural, entertainment and other fields of hotel- and tourism-product promotion.
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Aprilia, Rima. "FUZZY MULTIPLE ATTRIBUTE DECISION MAKING IN HOTEL SELECTION." ZERO: Jurnal Sains, Matematika dan Terapan 2, no. 2 (January 3, 2019): 67. http://dx.doi.org/10.30829/zero.v2i2.3167.
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<em>As the third largest city in Indonesia, Medan has become one of the cities visited by many tourists, so many hotels have sprung up, from just guest houses to star hotels with various facilities provided. In the selection of hotels to stay, Fuzzy Multiple Attribute Decision Making is expected to provide the best solution in these problems. So that when tourists come to Medan, they can choose the best hotel that suits their needs. The output of this study, the collection of relevant references to the formulation of the problem. The aim is to strengthen the problem and as a theoretical basis for conducting the study and also become the basis for designing decision support systems</em>
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Boronat-Navarro, Montserrat, and José A. Pérez-Aranda. "Analyzing Willingness to Pay More to Stay in a Sustainable Hotel." Sustainability 12, no. 9 (May 4, 2020): 3730. http://dx.doi.org/10.3390/su12093730.
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The aim of this study is to investigate differences in willingness to pay more for sustainable hotels, analyzing whether consumers’ searches for information about sustainability, the importance they assign to sustainability certifications, their previous experiences and sociodemographic variables, are all features that influence consumer intentions. We thus contribute to the literature on the importance of consumers’ concerns and awareness and how they influence consumer intentions regarding sustainability in the hotel sector. Our results, based on a sample of consumers of various nationalities, show that all the variables analyzed can explain the differences between consumers that are willing to pay more for sustainable hotels and those that are not, except those variables capturing sociodemographic characteristics. These results could help hotel managers to establish strategies to retain more responsible consumers and increase awareness of sustainability, and should prompt them to improve their sustainability practices.
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Juwitasari, Amalia, and Gita Siswhara. "PENGARUH MEDIA ADVERTISING ABOVE THE LINE TERHADAP KEPUTUSAN MENGINAP DI ASTON BRAGA HOTEL AND RESIDENCE BANDUNG (Survei Pada Free Individual Traveller yang Menginap di Aston Braga Hotel And Residence Bandung)." Journal : Tourism and Hospitality Essentials Journal 5, no. 1 (April 6, 2016): 883. http://dx.doi.org/10.17509/thej.v5i1.1997.
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As time goes by, the tourism sector in Indonesia has grown and developed into an independent industry sources. National tourism develeopment has the purpose of facilitating the national tourism business, as one source of foreign countries, and the need to improve the organization and functioning of the implementing body in the field of tourism. Hotel industry is an important industry in tourism activities because hotel industry gives a large contribution for tourism sector. Aston Braga Hotel and Residence Bandung as one of four stars hotel in Bandung always strive to maintain aand increase every important aspects which are related to the main goal that is get customer loyalty. The goal can be reached by giving the best services to the guest that greatly exceeds their ecpectations and give an expectional experiences which hard to find in other hotels. In this research, independent variable (X) that used is media advertising above the line which is television, magazine, internet, dan billboard. Dependen variable (Y) is free individual traveller decisison to stay. This type of research is descriptive verification , and the method used sytematic random sampling tehnique, the number of sample obtained for 100 guest who stay Aston Braga Hotel and Residence Bandung. tehniques of data analysis and hypothesis testing used path analysis. The results showed that media advertising above the line significantly influence in decision to stay. The most influential factors for the media advertising above the line is internet which one most higher in reached decision to stay.
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Dwi MD, Vitri, Vanessa Gaffar, and Dewi Pancawati Novalita. "PENGARUH PRODUCT BUNDLING DAN PRICE BUNDLING TERHADAP KEPUTUSAN MENGINAP DI D’BATOE BOUTIQUE HOTEL BANDUNG (Survei terhadap Tamu Individu yang Menginap di D’Batoe Boutique Hotel Bandung)." Journal : Tourism and Hospitality Essentials Journal 4, no. 2 (April 6, 2016): 843. http://dx.doi.org/10.17509/thej.v4i2.1991.
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Decrease of D’Batoe Boutique Hotel’s room occupancy that continue happen from 2011 until 2013 makes hotel management find ways to increase room occupancy’s back, one of them is by increasing the decision to stay. One way that is used is performing product bundling and price bundling. The purpose of this research was to obtain discovery regarding product bundling, price bundling, the decision to stay as well as the effect of product bundling and price bundling to the decision to stay. The research used is descriptive verification, the sampling technique is cluster random sampling, as well as the number of samples 102 individual guests who stayed at D'Batoe Boutique Hotel. Techniques of data analysis and hypothesis testing used is multiple regression. The results showed that the product bundling, price bundling and the decision to stay has a high enough response. The most influential factors is the suitability of the price bundling package and bonuses offered. The weakest factor is the suitability of the price package offered by D'Batoe Boutique Hotel as a 3 star boutique hotel. Suggested to the hotel is to maintain and / or improve the product bundling strategy and price bundling with more attention and improve indikator that are still considered low by guests.
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Karnita, Ita, and Lu’luwatin Rosdiana Aprilia. "Pengaruh Persepsi dan Preferensi Tamu Terhadap Keputusan Menginap di Hotel Syariah Kota Bandung." Tourism Scientific Journal 6, no. 2 (July 25, 2021): 167–86. http://dx.doi.org/10.32659/tsj.v6i2.108.
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This study aims to analyze how preceptions, preference and stay decision of syariah hotel guest in northern part of Bandung ((Hotel Noor, Hotel Narapati dan Hotel Darul Jannah). The method used in this research is quantitative methods. The population in this study were guest of syariah hotel in northern part of Bandung ((Hotel Noor, Hotel Narapati dan Hotel Darul Jannah). Sampling technique used in this method, while for calculating the amount of sample size using formula slovin. The number of respondent are 150 people. Probability sampling used as a technique sampling. Path analysis was used to analyze the result in this research. The result of this research showed thatstay decision influenced by the perception and preference. Perceptions influenced stay decision of syariah hotel guest more than preference variable.. The limited conditions of perceptions and preference will be impact to the low stay decision of guest. . In addition the research also showed that perceptions and preference significantly influence stay decision.
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Jian, Yufan, Irina Y. Yu, Morgan X. Yang, and Kevin J. Zeng. "The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels." Sustainability 12, no. 20 (October 20, 2020): 8688. http://dx.doi.org/10.3390/su12208688.
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This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.
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Mohammed, Ibrahim, Basak Denizci Guillet, and Rob Law. "Modeling dynamic price dispersion of hotel rooms in a spatially agglomerated tourism city for weekend and midweek stays." Tourism Economics 25, no. 8 (February 3, 2019): 1245–64. http://dx.doi.org/10.1177/1354816619826829.
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In spite of the abundant evidence suggesting the existence of spatial agglomeration in the hotel industry and the potential for spatial econometric methods to contribute to the understanding on the effect of spatial competition on room pricing, limited research has been conducted in this regard. To contribute to this area of research, this study applied spatial models to examine online pricing data of hotels in Hong Kong to determine the effect of spatial agglomeration on dynamic or intertemporal price dispersion. The findings revealed that the magnitude of dynamic price dispersion is not only influenced by demand but also the pricing of neighboring hotels and hotel-specific attributes, such as number of rooms, star rating, chain affiliation, and scale. A major implication of this finding is that real-time tracking and analysis of neighboring hotels’ prices could be an effective strategy to stay competitive in a spatially agglomerated environment.
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Teng, Chih-Ching, Allan Cheng Chieh Lu, and Tzu-Tang Huang. "Drivers of consumers’ behavioral intention toward green hotels." International Journal of Contemporary Hospitality Management 30, no. 2 (February 12, 2018): 1134–51. http://dx.doi.org/10.1108/ijchm-04-2017-0203.
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Purpose The purpose of this study is to explore the relationships among consumers’ environmental value, low-carbon knowledge, perceived value of green hotels and behavioral intention to stay in green hotels as well as willingness to cooperate with green hotels’ environmentally friendly practices. Design/methodology/approach Structural equation modeling and indirect effect estimation through bootstrapping technique were performed using 415 valid questionnaires collected from customers who had green hotel stay experiences in Taiwan. Findings The analytical results indicate that environmental value and low-carbon knowledge positively affect perceived value of green hotels, which in turn positively affect consumers’ behavioral intention to stay in green hotels and willingness to cooperate with green hotels’ environmentally friendly practices. Perceived value of green hotels also partially mediates the effects of environmental value and low-carbon knowledge on two behavioral intention variables. Practical implications This study provides numerous valuable implications for green hotel operators to develop effective strategies to increase consumers’ perceived value of green hotels and their behavioral intention toward green hotels. Originality/value This study is among the first to test not only the main effects of environmental value and knowledge on consumer perceptions of the value of green hotels, but also the mediating effect of consumers’ perceived value of green hotels for the relationships between environmental value, environmental knowledge and two behavioral intentions toward green hotels.
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Siregar, Hizkia Sahatasi, and Nelson Siahaan. "Eco-Hotel At The Balige Natural Resort Area." Jurnal Koridor 10, no. 2 (July 25, 2019): 74–78. http://dx.doi.org/10.32734/koridor.v10i2.1391.
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With a tourism development discourse in Lake Toba, North Sumatra, the tourism minister is targeting up to 1 million tourists to visit Lake Toba in 2019. Therefore, it is necessary to develop a stay and relaxation that can support tourist activities in Lake Toba. At the moment there is no housing to stay and relax at the same time at Balige. Therefore, it is necessary to design a house to rest and relax in there. The Resort hotels in the Balige Nature Tourism Area are expected to be a destination for local and foreign tourists. The Resort Hotels in the Balige Nature Tourism Area are using the concept of "Ecological Architecture,’ where with the presence of this resort hotel the balance of nature and relationships between human, environment, and building are maintained in balance. The design of “Resort Hotel in The Balige Nature Tourism Area” is needed research to get an optimal design. Then, on the design of the project used a qualitative methodology. Resort Hotel Design in the Balige Nature Tourism Area can fulfill human needs for vacationing, relax and resting from all the daily activities in the city. The design of resort hotels can also support government programs that promote tourism in the area of Lake Toba.
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Unsal-Akbıyık, Banu S., and Isik U. Zeytinoglu. "“We are like a family!”: Flexibility and Intention to Stay in Boutique Hotels in Turkey." Articles 73, no. 2 (June 18, 2018): 319–42. http://dx.doi.org/10.7202/1048573ar.
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This study focuses on a unique type of small business—boutiquehotels in Istanbul, Turkey—, and aims to understand whetheremployers’ use of internal flexibility strategies is associatedwith boutique hotel employees’ intention to stay in theirorganization. Internal flexibility strategies refer to shiftwork, longworkweeks, unpaid overtime, and working preferred hours. Our study focuses on the experience of employees in boutique hotels in Turkey, which is one of the largest economies globally with its hospitality sector being the eighth largest in the world (Zeytinoglu et al., 2012a and 2012b). We test the conceptual model of internal flexibility strategies and intention to stay using data from 20 interviews and 122 surveys with employees in 32 boutique hotels. As our qualitative and quantitative study shows, shiftwork decreasesboutique hotel employees’ intention to stay, but long workweeksand working unpaid overtime do not affect the intention to stay.Furthermore, as our qualitative study shows, the close family-like workenvironments that exist in boutique hotels contribute to theemployees’ intention to stay. As our respondents said in thequalitative part of the study: “‘We’re like afamily!’ and cannot leave our ‘home’!”, despitenot liking the shiftwork. By examining the relationships between flexibility and intention tostay in small workplaces such as boutique hotels, our study contributesto both the academic literature on internal labour flexibility and tothe model of intention to stay. For practitioners, this study providesevidence on the use of the type of internal labour flexibilitystrategies used in boutique hotels, contributing to the understandingof how boutique hotels can be successful in retaining valuable staff.
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Fuentes-Moraleda, Laura, Carmen Lafuente-Ibáñez, Ana Muñoz-Mazón, and Teresa Villacé-Molinero. "Willingness to Pay More to Stay at a Boutique Hotel with an Environmental Management System. A Preliminary Study in Spain." Sustainability 11, no. 18 (September 19, 2019): 5134. http://dx.doi.org/10.3390/su11185134.
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Since 1990, both people’s recognition of the need for sustainability around the world and environmental management systems in the tourism industry have been growing. Academic studies have primarily focused on the willingness of consumers to pay more to stay in major hotel chains, finding that the incorporation of environmental management systems (EMSs) is a way to save money by reducing costs, while improving the image and competitive advantage of these chains in the market. However, the aggregate environmental impact of tourism activity does not only depend on the practices of industry leaders. It also relates to the degree to which all stakeholders adopt these practices. Boutique hotels fall under the category of small-sized accommodation and are characterized by their size, independent management, and respect for the local environment. Hotel consumers display positive attitudes with respect to green hotel practices, which provides a starting point for motivating hotels to continue working on improving their environmental impact performance. For this reason, the objective of this paper is to determine whether boutique hotel clients are willing to pay more for a hotel with an environmental management system. Two dependence techniques are applied, logit regression and linear regression. The results show that the respondents’ age and income, as well as the strength of their environmental commitment, are determinant factors of whether clients would pay more to stay in a boutique hotel with an EMS. This preliminary study tries to investigate the “willingness to pay” in the Spanish boutique hotels. The originality of this article responds to the demand for a more holistic perspective on the hospitality sector, contributing to the understanding of hotel clients and their willingness to pay more for an EMS.
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Riasi, Arash, Zvi Schwartz, Xuan Liu, and Songzi Li. "Revenue Management and Length-of-Stay-Based Room Pricing." Cornell Hospitality Quarterly 58, no. 4 (April 21, 2017): 393–99. http://dx.doi.org/10.1177/1938965517704372.
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From a theoretical perspective, it is unclear whether hotels should offer a discount to customers who stay for longer periods, while it is rather clear that customers feel entitled to such length-of-stay (LOS)-based discounts. Accordingly, the major theoretical contribution of this study is to provide empirical evidence of hotels’ LOS-based pricing practices. The findings revealed that on average, hotels charge more per night when the guests stay longer. The finding that hotels increase their room rates as LOS increases, suggests that hotel revenue managers may want to address the customers’ misinformed expectations of getting lower prices for longer LOS and/or devise pricing or communication strategies to deal with it.
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Wendy Zhu, Wenyue, and Cristian Morosan. "An empirical examination of guests' adoption of interactive mobile technologies in hotels." Journal of Hospitality and Tourism Technology 5, no. 1 (March 11, 2014): 78–94. http://dx.doi.org/10.1108/jhtt-09-2013-0029.
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Purpose – Interactive mobile technologies (IMT) offered to hotel guests during their stay represent an interesting development in consumer technologies in the hotel industry. Such technologies are designed to facilitate transactions and enhance the quality of guest experience. This research explains how hotel guests develop attitudes and intentions to use IMT in hotels. The paper aims to discuss these issues. Design/methodology/approach – Using data from students enrolled in a large hospitality program located in the Southwestern USA, the study validates a variant of the technology acceptance model, extended with constructs such as cognitive absorption and security that capture better the context of IMT in hotels. Findings – The conceptual model explained a large part of variability in intentions to use IMT. Among several predictors, cognitive absorption was the stronger predictor of attitudes. The analysis also revealed the dimensions of cognitive absorption as a second-order factor in the context of mobile commerce in the hotel industry. Research limitations/implications – This research offers a number of notable theoretical contributions. First, it provides an unique perspective on adoption of immersive technologies that enhance the experiential value of the hotel stay. Second, it revisits and validates the multidimensional construct of cognitive absorption. Finally, it ascertains the roles of cognitive absorption, playfulness, and security in the adoption of IMT. Practical implications – This research provides specific suggestions to integrate IMT in hotels based on system characteristics and users’ perceptions. Originality/value – To date, the research examining the immersive aspects of technology is scant. This research provides a novel platform for the systematic examination of the adoption of immersive technologies as they mediate the experiences in hotel service settings.
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Castro, Conceição, Fernanda A. Ferreira, and Flávio Ferreira. "Trends in hotel pricing." Worldwide Hospitality and Tourism Themes 8, no. 6 (December 5, 2016): 691–98. http://dx.doi.org/10.1108/whatt-09-2016-0047.
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Purpose The aim of this paper is to analyze and compare the effect of different hotel characteristics and room attributes on room rates of hotels in the cities of Lisbon and Porto, the capital and second most important city in Portugal. Design/methodology/approach Using the hedonic pricing method, hotel characteristics are decomposed and analyzed, giving us the perception of the impact of each hotel attributes on the room rates and the people’s willingness to pay for this. Ordinary least square regression analysis was applied to the hedonic price model to find which variables could explain differences in the hotel room rates in Lisbon and Porto. Findings The results suggest that in Lisbon and in Porto, a number of common characteristics have significant effects on consumer willingness to pay for a stay in a hotel as star rating, consumer rating and the room size. In Porto, the existence of a fitness centre and in Lisbon, the distance to the city centre are also attributes that create a premium in room rates. Practical implications The knowledge of the most valued characteristics by consumers is an important tool for hotel managers to define a price strategy. Also important is the knowledge of the attributes that provide more added value for consumers as these should be taken into account in new investment decisions. Originality/value This study highlights the implications of the way one defines and measures qualitative hotel characteristics in hedonic pricing. Although the hedonic method has been applied in several studies, to our knowledge, in Portugal, there are few studies applied only to hotel room rates, and there are no studies comparing hotel room rates in different Portuguese cities. Moreover, the research highlights the critical role of a proper definition and measurement of the variables in hedonic pricing in general and the hotel star in particular.
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Agustiani, Indah Nur, and Anthony Barbo. "PENGARUH BRAND PERFORMANCE THE JAYAKARTA BANDUNG BOUTIQUE SUITE HOTEL & SPA TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP." Journal : Tourism and Hospitality Essentials Journal 2, no. 2 (April 6, 2016): 363. http://dx.doi.org/10.17509/thej.v2i2.1946.
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The impact of hotel industries which is developing the high competition of hotel industries. The level of room residential is the important thing to view that the number of the room is sold. The guest decision to stay is the most important thing to the hotel industries. With the guest decision to hotel, then the level of guest residential will increase which is the main target of hotel industries. Therefore the Jayakarta Bandung Boutique Suite Hotel & Spa wants the guest decision to be enhanced. The one of effort to increase the guest decision to stay is maximize the brand performance which is do it by The Jayakarta Bandung Boutique Suite Hotel and Spa. The purpose of the study is to obtain findings the brand performance which has been done, the decision to stay in The Jayakarta Bandung Boutique Suite Hotel & Spa and the influence of brand performance towards the decision to stay. Kevin L. Keller is the theory of brand performance which is used. While the theory of post-visit behavior using the theory of Kotler and Keller. The object of the study is the visitor who stay in The Jayakarta Bandung Boutique Suite Hotel & Spa. This type of research is descriptive and verification, and the method used is explanatory survey stratified random sampling, hence obtained a population of 100 respondent. The data analysis technique and hypothesis test used is the path analysis (path analysis). The results show interesting findings, that the brand performace give the significant influence towards to the stay decision which consist of product, brand, reservation channel, lenght of stay,the number of room reservation and the payment method. The biggest impact of brand performance towards the stay decision is obtained from Product Reliability, Durability and Service Ability and the smallest influence is obtained from Service Effectiveness, Efficiency, And Empathy. As for suggestions for the company in improving the decision to stay at The Jayakarta Bandung Suite Boutique Hotel & Spa is a brand performance through the development of a more exciting, creative, innovative, effective and efficient.
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Aksöz, Emre, Birgül Aydın, and Yücel Esin. "Tourists approaches to eco-friendly hotels and determination of green hotel preferences: The case of Eskişehir." Turizam 25, no. 2 (2021): 83–95. http://dx.doi.org/10.5937/turizam25-28792.
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The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.
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Han, Heesup, Hyoungeun Moon, and Hyerin Lee. "Excellence in eco-friendly performance of a green hotel product and guests' proenvironmental behavior." Social Behavior and Personality: an international journal 47, no. 12 (December 5, 2019): 1–10. http://dx.doi.org/10.2224/sbp.8317.
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We examined the major drivers of hotel guests' intention to engage in proenvironmental behavior during their stay, and also investigated the effect of awareness of environmental problems in the generation of this intention. Participants were 263 guests at green hotels in Vietnam, who completed a survey assessing the eco-friendly performance of a green hotel product, the guests' satisfaction with the green product experience, moral norms, awareness of environmental problems, and intention to engage in proenvironmental behavior. Our structural analysis results indicated that the eco-friendly performance of a green hotel product, satisfaction, and moral norms contributed to building guests' intention to engage in proenvironmental behavior during their stay. Satisfaction was the most influential factor in the formation of this intention. Our findings also showed that awareness of environmental problems significantly moderated the mediating role of satisfaction and moral norms in proenvironmental intention. Practical and theoretical implications are discussed.
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Kapoor, Payal S., M. S. Balaji, and Yangyang Jiang. "Effectiveness of sustainability communication on social media: role of message appeal and message source." International Journal of Contemporary Hospitality Management 33, no. 3 (February 3, 2021): 949–72. http://dx.doi.org/10.1108/ijchm-09-2020-0974.
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Purpose This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel were examined. Design/methodology/approach Three studies using the experimental design were carried out. Study 1 examined the relationship between message appeal (sensual vs guilt), perceived environmental social corporate responsibility and the intention to stay at the eco-friendly hotel when the hotel posts sustainability messages on social media. Study 2 replicated Study 1 findings when the SMI posts sustainability messages. Study 3 examined the moderating role of message source (hotel vs influencer) in the effects of message appeal (sensual vs guilt) on behavioral intentions. Findings Sustainability messages with the sensual (vs guilt) appeal are more persuasive when the eco-friendly hotel (vs SMI) posts it on social media. Furthermore, the traveler’s perception of the hotel’s environmental corporate social responsibility mediates this relationship. Research limitations/implications This study extends the literature on sustainability communication by demonstrating the role of message source and message appeal in influencing the traveler’s perceptions and intentions toward eco-friendly hotels. Practical implications According to the study findings, eco-friendly hotels can motivate travelers to make pro-sustainable choices by accurately matching the message appeal with the message source in the sustainability communication on social media. Originality/value This study is one of the earliest studies that examine the congruency effect of message appeal and message source for sustainability communication on social media in the hospitality realm. The findings offer novel insights for eco-friendly hotels to develop effective sustainability communication on social media.
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Salama, Wagih, and Essam Abdelsalam. "Impact of Hotel Guests’ Trends to Recycle Food Waste to Obtain Bioenergy." Sustainability 13, no. 6 (March 11, 2021): 3094. http://dx.doi.org/10.3390/su13063094.
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Hotels face many issues related to food waste management, which is considered a serious environmental and socioeconomic issue in the 21st century. The improper disposal of food waste causes greenhouse gases emissions, consequently badly affecting the environment. This research aims to measure the impact of customer trends in changing the pattern of food waste disposal and recycling into bioenergy relating to hotel purposes and contributing to reducing hotel energy costs in Egypt. Two survey questionnaires were designed for hotel managers and guests, with 25 and 300 forms, respectively. The results indicated that hotel managers are highly willing to recycle food waste to produce bioenergy and hence play an effective role in environmental preservation. Such alternative energy sources are less expensive than conventional ones. This study revealed guests’ intentions to participate in the process of preserving the surrounding environment, as well as their preferences to stay in hotels that are practicing food waste recycling operations. Limitations can be seen in the lack of advertising for such hotels as well the high cost of staying in green and ecological hotels.
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Yang, Song, Songshan (Sam) Huang, and Gang Shen. "Modelling Chinese consumer choice behavior with budget accommodation services." International Journal of Culture, Tourism and Hospitality Research 11, no. 3 (August 7, 2017): 341–54. http://dx.doi.org/10.1108/ijcthr-02-2016-0019.
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Purpose This study aims to identify key factors influencing Chinese domestic travelers’ behaviors in hotel selection from a pool of budget hotel attribute-based factors and customer personal characteristics and determine the extent to which these factors impact on domestic Chinese travelers’ hotel selection preferences. Design/methodology/approach This study uses a discrete choice experimental design and a multinomial logit model to examine the key influential factors contributing to Chinese domestic travelers’ choice behavior to budget hotels. Both hotel attribute-based and personal trait factors were tested. Findings Results indicate that location, price and business functions were factors influencing guest choice behavior. For budget hotels, being located in the traditional central business districts and having a restaurant would leverage guest preference to stay. Among consumers’ personal characteristics, income, occupation, purpose of travel, personal attitude and past experience were found to be determinants of guest choice behavior. Practical implications This study contributes to the understanding of Chinese domestic travelers’ choice behaviors toward budget hotels and offers insights for industry practitioners to better design budget hotel products and service. Originality/value This research is the first that integrates hotel attributes with travelers’ characteristics and quantitatively evaluate the determinants affecting hotel choice behavior in China. The insights are of value academically to our understanding of cognitive mechanism underlying choice behavior.
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Indra, Dasril. "Analisis Tingkat Hunian dari Persfektif Fasilitas Hotel di Nyiur Indah Beach Hotel Pangandaran." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 2, no. 2 (December 25, 2018): 92–105. http://dx.doi.org/10.34013/jk.v2i2.26.
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This study aims to obtain empirical evidence about "Occupancy Rate Analysis of Effect Study Perspective Hotel amenities Hotel amenities Decision Against guest to stay at Nyiur Indah Beach Hotel Pangandaran". The results are expected to provide benefits of this research is to determine the extent of the facilities owned by Nyiur Indah Beach hotel guests can attract traffic and increase hotel revenue. The method used is descriptive analysis and 'verification. Data collection is an interview with using a questionnaire accompanied by literature study. The sampling technique used is the non-probability sampling techniques that do not provide equal opportunity for each element or member of the population to be sampled. Field data collection conducted in 2015. Data were analyzed using Path. Analysis (Path Analysis). The results showed that there are significant positive and significant effect of the variable to variable-making facility stay. Indicators rooms were clean and comfortable is important in influencing a person to stay. Basically the reason someone stay dihotel is to rest, the rooms are clean and comfortable will make a guest feel at home and comfortable in the rest.
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Simangunsong, Eliot. "The factor analysis of demographic, purchasing behaviour, and customer satisfaction of budget hotel." BISMA (Bisnis dan Manajemen) 13, no. 2 (April 28, 2021): 121. http://dx.doi.org/10.26740/bisma.v13n2.p121-134.
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Budget hotels are growing in Indonesia because of the increased number of business travelers and budget travelers. Nevertheless, budget hotels face increasingly fierce competition to attract customers and sustain growth. This research aims to identify factors that determine budget hotels' guest satisfaction. A quantitative approach with the survey as a research instrument has been applied and collected 363 respondents. Data analysis using SPSS shows that monthly spending, frequency of staying, and lifestyle factors are the main determinants of visitor's decision to stay in a budget hotel. This result indicates that the more prudent the visitor lifestyle, the more likely they will remain at a budget hotel. Furthermore, the Friedman test shows the degree of importance of each factor influencing guest satisfaction in a budget hotel. A posthoc analysis with Wilcoxon signed-rank tests (Bonferroni correction applied) found that cleanliness, price, and location become the utmost important factors determining guest satisfaction.
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Brochado, Ana, Paulo Rita, and Ana Margarido. "High tech meets high touch in upscale hotels." Journal of Hospitality and Tourism Technology 7, no. 4 (November 14, 2016): 347–65. http://dx.doi.org/10.1108/jhtt-07-2016-0038.
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Purpose This paper presents an analysis of the impact of current technologies on customer experiences in upscale hotels and assesses the potential of the latest technologies for enhancing customers’ stay. Design/methodology/approach A two-step approach was applied in this study. The qualitative phase included an examination of upscale hotel websites, interviews with hotel managers and an internet search regarding the latest technological innovations in hotels. In the quantitative stage, a questionnaire was developed for hotel guests, generating a sample of 310 valid completed questionnaires. Findings The results reveal that hotel guests value digital involvement in their hotel experience. Moreover, business travellers and younger generations give greater importance to latest technologies. Originality/value This study analyses the most innovative technologies, providing guidance for hoteliers wishing to upgrade or implement new technologies. Based on the findings, hoteliers can achieve greater differentiation by offering the most important and latest technology to guests, enhancing their experience and attracting new customers, which can potentially lead to increased revenues. The study’s results are also important because they include the perceptions of both managers and customers.
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Rahayu, Riane, and Dewi Pancawati Novalita. "PENGARUH PRODUCT MIX PRICING STRATEGY TERHADAP KEPUTUSAN MENGINAP DI ANGGREK SHOPPING HOTEL BANDUNG (Survei Terhadap Tamu Individu yang Menginap di Anggrek Shopping Hotel Bandung)." Journal : Tourism and Hospitality Essentials Journal 3, no. 2 (April 6, 2016): 561. http://dx.doi.org/10.17509/thej.v3i2.1971.
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There are shopping hotel in Bandung, which are Hyatt Regency Hotel, Sensa Hotel, Aston Braga Hotel & Apartement, Harris Hotel, BTC Hotel and Anggrek Shopping Hotel. Anggrek Shopping Hotel is one of the hotel with two stars classification which is located in heart of the city of Bandung in Martadinata street number 15 where is connecting directly with Riau Junction shopping mall with only 41 rooms and better service than before. Over last two years with new mangement, Anggrek Shopping Hotel is still has fluctuatif occupancy, so that in third years internal management make a new strategy on product and pricing for the guest. The responden of this research is individuals guest who stay in Anggrek Shopping Hotel Bandung. This research was conducted for two months, from September 2012 until October 2012. This type of study is a descriptive and verifikatif, and for method are using survey explanatory method ans simple random sampling technique, and for number of samples to be studies were 100 respondens. The data analysis technique is regression with SPSS 17.0 as the computer software. The data collection technique are interviews and questionnaire distribution. The finding of this research is there an impact of product mix pricing strategy which consists of product line pricing, optional product pricing, and product bundle pricing. On decision to stay. The dimension of product mix pricing strategy which has the highest influence is product bundle pricing and the one with lowest influence is product line pricing. While the most appealing factor of decision to stay is product and service. Suggestion to Anggrek Shopping Hotel Bandung is about internal facilities to increase the interest to stay in Anggrek Shopping Hotel Bandung.