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1
Arvidsson, Marcus. "Serviced apartments in Sweden: Is there a growth opportunity?" Thesis, KTH, Fastigheter och byggande, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-168505.
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The common drivers for hotel accommodation are tourism and business travel and hotel demand seem to outstrip supply in many places. More than 50 % of visitors to Sweden stay at a traditional hotel but is there room for alternate accommodation like serviced apartments besides the traditional hotel for people visiting? These are usually referred to as extended stay or long-stay accommodation. The aim of this thesis project is to explore whether there are growth opportunities for serviced apartments in Sweden. A secondary aim of the thesis project is to identify challenges (if any) to this segment and also to identify the major operators of serviced apartments in Sweden. The research has been conducted through literature review, survey and interviews. The findings are that there seem to be growth opportunities particularly in the Stockholm area, even though there are issues that need to be addressed by the industry such as its fragmented nature and to keep up with company traveler programs and policies. The research also found that the major operators in Sweden are small, independent and national. Efterfrågan på hotellrum drivs framförallt av turist och affärsresenärer och på manga ställen verkar efterfrågan vara större än efterfrågan. Mer än hälften av turisterna som kommer till Sverige bor på ett traditionellt hotell när de kommer på besök och övernattar men finns det utrymme för alternativt boende som lägenheter med självhushållning? Syftet med detta examensarbete är att undersöka huruvida det finns tillväxtmöjligheter för segmentet självhushållda lägenheter (s.k. long-stay) tillhandahållna av operatörer. Syftet är också (om än sekundärt) att identifiera utmaningar för denna bransch samt vilka de största operatörerna är? Information har samlats in via genomgång av befintlig litteratur på ämnet, via enkätundersökning och intervjuer. Slutsatsen är att det verkar finnas tillväxtmöjligheter, framförallt i Stockholm även om branschen står inför flera utmaningar såsom tydlighet med produkten. Operatörerna i Sverige är identifierade som små, fristående och nationella.
2
Lockwood, Christi. "A Place to Stay: Cultural Entrepreneurship in the U.S. Hotel Industry, 1790-2015." Thesis, Boston College, 2016. http://hdl.handle.net/2345/bc-ir:107291.
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Thesis advisor: Mary Ann GlynnThis dissertation examines the organizational appropriation and deployment of cultural resources and, in particular, cultural capital (Bourdieu & Passeron, 1977), i.e., “high status cultural signals used in cultural and social selection” (Lamont & Lareau, 1988: 164), in manners that account for broader social status dynamics and institutional pressures. I conduct three interrelated empirical studies, all situated in the context of the U.S. hotel industry, and particularly, the luxury market segment. Building from archival, interview, and observational data collected from multiple sources, the first study focuses on the industry level, examining sweeping changes in hotels over time (from 1790–2015) and linking them with shifts in broader socio-cultural sentiments; the second study examines how the luxury segment of the industry sought to maintain its high status by appealing to elite guests in the face of such changes; and the third study highlights the organizational level, examining how luxury hotels managed cultural resources to transform the meaning of luxury for guests and signal status in an age of egalitarianism. Taken together, the three studies offer insights on the cultural embeddedness of industries and especially, how macro-level processes (at the industry level) yield dominant cultural codes and, in turn, how micro-level processes (at the organizational level) deploy and contribute to legitimating those codes. My studies strengthen the theoretical connection between research on culture, status and market adaptation by integrating and extending applicable ideas from cultural sociology (DiMaggio, 1987; Hirsch, 1972; Swidler, 1986, 2001) and by illuminating these with empirical evidence to explain when, why, and how processes of cultural entrepreneurship are undertaken to enable change and adaptation to the market and to society
Thesis (PhD) — Boston College, 2016
Submitted to: Boston College. Carroll School of Management
Discipline: Management and Organization
3
Lundin, Hanna. "The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85269.
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The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. The study aimed to see how consumers of hotel booking for a destination got affected and believed in electronic word of mouth for their intention to purchase a hotel stay via the internet. A quantitative method was chosen for this study with a questionnaire that was sent out to students on the programmes “Ekonomie Kandidat”, “Civilekonom” and “Fastighetsmäklare” at Luleå University of Technology. The questionnaire was also shared on the author's private Facebook page and sent to friends and family via messenger. The data was collected during one week and summarized in diagrams and a one-sample statistical t-test for the three dimensions of Source Credibility were run and are provided in appendix 1-3. The findings for this study shows that all three dimensions; homophily, trustworthiness and expertise impact trust in eWOM and can lead to purchasing intentions of a hotel stay. The trust towards an expert who works at a hotel (manager) did not seem to be trustworthy compared to previous customers who shared their opinions of a hotel online. It appeared clearly that previous customer reviews which provide a lot of information, repetitive reviews of customers and new reviews are seen as the most trustworthy for purchasing a hotel stay online. A recommendation to managers in the hotel industry and to those working with the review websites is therefore to categorize reviews so customers easily can pick from what they are searching for.
4
Gustin, Mary Elizabeth. "The intention to purchase a night's stay in a hotel: an empirical test of the Hines' model of responsible environmental behavior." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40042.
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This study was approached with a desire to move forward the body of knowledge concerning environmental research as it pertains to the hospitality industry. The endeavor was undertaken with the belief that concern and awareness about the environment is not a passing fad but a fundamental shift in society. In order for any business to survive it must keep up with changes and meet the demands of consumers. The research efforts in this study were aimed at establishing the validity and reliability of a consumer behavior model specifically related to environmental behavior.
The purpose of this dissertation was to evaluate a consumer's intention to stay in a hotel based on the environmental strategies used by that hotel. Hines (1984) developed a conceptual environmental consumer behavior model based on a meta-analysis of literature on environmentally responsible behavior. Hines' conceptual Model of Responsible Environmental Behavior utilized knowledge, abilities, attitudes, personal responsibility and locus of control to predict environmental behavior. The goal of this study was to empirically test an adapted version of Hines' Model of Responsible Environmental Behavior. This adapted version utilized knowledge, attitudes and perceived self-efficacy to predict consumers' intentions to purchase a night's stay in a hotel.
Canonical correlation analysis was used to test the relationship between intention and each of the variables (knowledge, attitudes and perceived self-efficacy) in Hines' model. The multivariate test of significance revealed that each variable had a positive relationship to intention to purchase. The Hines' Model of Responsible Environmental Behavior was more useful in predicting consumers' intention to purchase a night's stay in a particular hotel than each variable individually. The model tested in this study has laid the foundation for developing a sound environmentally responsible consumer behavior model. The research findings suggest that a hotel implementing environmental strategies can increase business for that hotel.Ph. D.
5
Cometa, Lisa. "Consumer Beliefs About Green Hotels." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1331918204.
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Yosifova, Eliz, and Zanwer Baban. "Nybyggnation av hotell : Gestaltning av hotell på en ljudutsatt plats i Stockholms stad." Thesis, KTH, Byggteknik och design, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-259714.
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En stor problematik för att kunna bygga fungerande bostäder och kontor i Stockholms Stad idag är bullers påverkan från stora trafikplatser i staden. För att bostäder och kontor som staden har behov av ska kunna uppnå de krav Boverkets byggregler ställer för buller idag, behöver ytor vid bullerutsatta platser redan vid planeringsskedet för fastigheter i innerstaden beaktas. Ett hinder för att minska bostads och kontorsbristen i Stockholm är de bullerkrav som Boverkets byggregler ställer på ytorna i innerstaden, i samband med trafikökningen som medför en ökad buller. För att kunna lösa problemet från de utmaningar som finns för bostadsbristen i Stockholm kan hotell byggas på ytor i staden som är belägen nära trafik. En önskad effekt av att bygga hotell i sådana ställen är att kunna skärma av överflödig ljud in mot bostadsområden då Boverket inte ställer krav för bullers påverkan för hotell på fasad, även om rekommendationer finns för att uppnå en bra akustisk komfort inomhus. Att hotell byggs på fastigheter nära trafikområden i Stockholms tätort kommer också gynna den sociala utvecklingen i staden då man öppnar möjligheter för flera olika folkgrupper att mötas och träffas i en och samma punkt. Stockholm är idag en stad som utvecklas inom turismen och allt fler besökare kommer till staden vilket ställer stora utmaningar för hotellverksamheten och den utbud Stockholm har för turisterna att kunna bo på. Att nyttja ytor i innerstaden och tätorten i Stockholm som utsätts för buller som tex. fastigheter nära trafikplatser är en förutsättning för hotellbyggnation, då akustisk komfort för tillfälligt boende inte är ett krav från den svenska förvaltningsmyndigheten för boende dvs. Boverket. Detta examensarbete redovisar en studie på gestaltning av ett hotell som ska projekteras på en ljudutsatt plats i Stockholms Stad. Den valda fastigheten är belägen på Årstafältet som ligger söder om Stockholm och utsätts idag för höga bullernivåer pga. Huddingevägen som är en högtrafikerad bilväg. Problematiken med platsen för att kunna bygga bostäder, skolor eller kontor är att den valda fastigheten utsätts för hög buller som inte klarar Boverkets krav för bullernivåer på fasad. Då Boverket inte har ljudkrav på fasad för hotell, skapar detta en möjlighet att kunna bygga ett hotell på Årstafältet.One major problem today in Stockholm City is to be able to build functional housing and offices becuase of the impact from the noise large interchanges distribute in the City. In order to build housing and offices it is important to achieve the requirements that Boverkets Byggregler, which is the Swedish rules for constructions. The county in Stockholm has to plan and observe the noise exposed properties in the inner City. One obstacle to build more housing and offices which the city needs, is the rules and demands on the areas but also the growth of the traffic in Stockholm city. This problem results for increased noiselevels which also affects the acoustic comfort for housig and offices. To be able to solve the problem for the challenges that is caused by the lack of housing in Stockholm, hotels can be built on these areas that are located close to traffic in the city. In order to solve this problem a hotel that screen the exessive noise towards residental areas can be a solution, because Boverket does not require any guidelines and regulations for noise on hotel constructions. The fact that hotels can be built on properties that is close to the traffic can benefit the social development of the city. A hotel can open opportunities for different people and groups to meet in the same point which can be used to increase the city´s social development. The tourism in Stockholm City is developing a lot today and more visitors visits the city day by day. The increase of visitors creates challenges for the range of hotels in the city. Utilizing areas in the inner city of Stockholm and urban areas that are exposed to noise from traffic is an advantage to build a hotel since Boverket does not require any benchmarks for noise. To make use of these kinds of properties, can also increase the range of hotels for the visitors in the city. This project will present a hotel that is located in Årstafältet in the southern part of Stockholm City. Årstafältet is a place that is exposed to high noise because of the highway on Huddingevägen that passes through the place. The problem with the location is the traffic noise which has a negative effect on housing constructions in the area. The noise problem in the area gives the chosen property good conditions for building a hotel and allows the residents close to the hotel property, to be less affected by the noise level coming from the traffic jam.
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Osetrova, Maria. "Business plan for a three or four star hotel in Baikal." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73793.
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The goal of this thesis is to analyze the business environment in the Baikal region for the hospitality management industry, specifically for a 3-4 star hotel. The topic is very current and under discussion now because the Russian state authorities would like to create a place attractive for tourism in Baikal and there is currently an economically favorable environment for the hotel industry. There is also government support in promotion of the region for tourism and cooperation with other government or non-government association or organization for development tourism there.
8
Karlsson, Cecilia, and Micaela Arvidsson. "Tillgänglighet i Stockholm : ett samhällsansvar och konkurrensmedel för turistiska aktörer." Thesis, Södertörn University College, School of Life Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2711.
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Tio procent av Sveriges befolkning har någon form av funktionsnedsättning. Var tionde person har alltså särskilda behov i sitt resande och är därmed beroende av att hela destinationens miljö är tillgänglig. Tillgänglighet är någonting som Stockholm Stad arbetar med då de har som mål att år 2010 vara världens mest tillgängliga huvudstad. Stockholm är en destination och en destination består av många olika aktörer, både kommersiella och icke kommersiella. Studien syftar därför dels till att undersöka om, och i så fall hur, en god tillgänglighet i Stockholm skulle påverka de enskilda turistiska aktörerna på destinationen. Studien syftar även till att undersöka vad dessa aktörer har för inställning till och motiv för tillgänglighetsanpassningar. Tillgänglighet kan studeras utifrån olika aspekter men denna studie kommer främst att behandla fysisk tillgänglighet utifrån ett etiskt och ekonomiskt perspektiv.
I denna studie används en kvalitativ metod och ett hermeneutiskt synsätt. För att undersöka tillgänglighetsaspekter i turismbranschen intervjuades respondenter från Stockholm Stad, Stockholm Visitors Board, Sveriges Hotell och Restaurangföretagare, Clarion Hotel Stockholm, Hotell Birger Jarl, Nordic Light Hotel och Scandic Hotels.
I studien används artiklar som behandlar etik och ansvarsfullt företagande (bland annat Corporate Social Responsibility) samt på vilket sätt tillgänglighet kan vara till godo för turismföretag och samhället. Studien presenterar även tidigare forskning som belyser betydelsen av samverkan på en destination och svårigheter i att separera destinationen och de turistiska aktörerna från varandra. Dessutom presenteras lagar och regler kring tillgänglighetsanpassning för att ge en övergripande bild av vad som lagmässigt krävs av aktörerna.
Resultatet i undersökningen visar bland annat att turismföretag anser sig ta ett samhällsansvar när de gör tillgänglighetsanpassningar. Företagen vill vara etiska och tillgodose alla kunder, vilket inkluderar personer med funktionsnedsättning. Aktörerna anser samtidigt att ökad tillgänglighet skapar konkurrensfördelar då de får ett bredare kundunderlag samt bättre rykte och image genom sina anpassningar. De vill även vara affärsdrivande, det vill säga att investeringarna måste stå i proportion till kostnaderna. Med andra ord, om investeringar i tillgänglighetsanpassning inte skulle generera tillräckligt stora fördelar skulle företag inte anpassa mer än vad lagen kräver. Den etiska handlingen gällande tillgänglighetsanpassningar sker alltså inte alltid i osjälviskt syfte utan för att skapa ekonomiska fördelar genom gott rykte och bredare kundunderlag.
Resultatet visar även att turismaktörerna i Stockholm skulle gynnas av att staden blev världens mest tillgängliga huvudstad. Detta skulle resultera i att staden fick fler besökare vilket i sin tur skulle ge fler affärstillfällen för de enskilda turismföretagen.
Ten percent of Sweden’s inhabitants have some kind of disability. That is, every ten person has special needs when it comes to travelling, and therefore is depended on whether the destination is accessible or not. In their goal for year 2010 Stockholm City wants to be the most accessible capital in the whole world.
The destination involves many different operators, both commercial and non-commercial. This study is a research about how good the accessibility in Stockholm is, and how this would affect the individual tourism operators in Stockholm. Furthermore, this study’s purpose is to find out what the operators think about the accessibility adjustments. Accessibility can be studied from different aspects, but this specific study will first of all treat the accessibility from an ethic and economical perspective.
Qualitative methods have been used in this study, in order to investigate accessibility within the tourism line. Respondents from Stockholm City, Stockholm Visitors Board, the Swedish Hotel and Restaurant Association, Clarion Hotel Stockholm, Hotel Birger Jarl, the Nordic Light Hotel, and Scandic Hotels, have been interviewed.
In this study articles about ethics and responsible spirits of enterprise are used (for instance Corporate Social Responsibility), as well as in what way accessibility can be good for tourism enterprises and the society. The study also presents earlier research that brings up the signification of co-operation at a destination, plus how it is difficult to separate the destination and the tourism operators. Additionally, laws and rules about accessibility are presented to give an overall picture about what the operators need to do according to the law.
The results show that the operators believe that they take liability against the society when they do accessibility adjustments. The operators want to be ethic and satisfy all customers, disabled people included. The operators also believe that increased access create competition advantages when they get more customers, plus a better reputation and image. They want to make profits, which means that the investments must be in proportion to the expenses. In other words, if the investments wouldn’t be profitable enough the operators wouldn’t adjust more than the law says. The ethic deed about accessibility adjustments is not always an unselfish cause but a way to make a profit by good reputation and more customers.
The analysis shows that the operators in Stockholm would be favored if the city became the most accessible capital in the world. This would result in that the city got more visitors, which would generate more business opportunities for the individual tourism operators.
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Kula, Berk Osman. "An Investigation On The Planimetric Design Efficiency Of Guestroom Floors In 4-star Hotels." Master's thesis, METU, 2009. http://etd.lib.metu.edu.tr/upload/2/12611193/index.pdf.
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A large number of hostelries have been established in Turkey in line with the necessities of our age. From the period of Seljuk and Ottoman, we encounter many variations of these facilities which have come up to our time starting from the
caravansaries. Today, even though these facilities differ architecturally, conceptually they work in the same way. The common feature in almost every one is to keep the maintenance, establishment and repair costs at the minimum level. In addition to this, hotel facilities should be given importance to functionality and efficient flow in
space. As a condition to this foresight, the design and organization of the floors where guestrooms are located in hotels are significant in both evaluating the
fuctionality of these units and in examining the facilities architecturally. While designing a facility from the bottom up and creating it, the designer&rsquos knowledge on the planimetric configuration of the hotels built previously may lead the designer to different perspectives. Thus, it is so essential that how efficient these currently used facilities are shared among the guests, employers and the circulation areas should be investigated and the rational relations among these should be analyzed. In this study, the planimetric configuration of the floors where standard rooms of four-star hotels established on a single parcel in Cankaya district of the city of Ankara in Turkey is examined. In the study, 9 hotels carrying the features mentioned above were randomly selected from a sample space of 25 facilities. The architectural drawings of these structures were obtained from the relevant institutions and organizations. Data regarding area calculations and measurements made were made the investigator from these drawings. Based on these measurements, 3 different statistical tests were used in order to determine differentiations and similarities among the ratios depicted in chapter 3. These tests were stated as
regression analysis, t-tests and analysis of variance. Results showed that significant differences are obtained when the net usable areas are examined and classified according to the number of beds they have and no significant differences were obtained when the analysis made according to the other factors.
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Iacovou, Constantinos. "Internet marketing and its impacts on the four star hotels in Cyprus." Online version, 2004. http://www.uwstout.edu/lib/thesis/2004/2004iacovouc.pdf.
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Dieck, Dario Silvano Garlef Tammo Tom. "Critical success factors in UK four and five star hotels." Thesis, Manchester Metropolitan University, 2014. http://e-space.mmu.ac.uk/580119/.
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This research aims to assess the strategic tool of Critical Success Factors (CSFs) within the UK four and five star hotel industry by developing a strategic framework incorporating CSFs within the Balanced Scorecard (BSC) approach. Success in the hotel industry at all market levels and locations is determined by the ability to clearly formulate and implement a coherent strategy. Considering the importance of the hotel industry for the UK economy, it is essential to enhance overall strategic understanding within the hotel sector in order to increase efficiencies, performance and overall success. A major factor in identifying and understanding what needs to be done comes in identifying CSFs. This concept combines the strategic aims of the company and condenses them into a number of manageable factors that are absolutely critical to success. In addition, the BSC approach as a strategic tool that utilises CSFs to measure the performance and success of businesses is utilised. For the three stages of primary data collection, a mix of quantitative techniques, questionnaires and Delphi rounds, were used. The first stage included 33 questionnaires with hotel managers to update the existing list of CSFs; followed by three Delphi rounds with hotel industry experts to reduce the number of CSFs. These final factors were then ranked in importance by 61 general managers and owners of UK four and five star hotels. Confirmatory factor analysis identified a total of 19 CSFs for the UK four and five star hotel industry. Overall, there are four to five factors within each of the four BSC categories. Out of these, yield maximization, hygiene and cleanliness, staff friendliness and customer loyalty were identified to be the most important CSFs of each BSC category. A key finding is that even within a relatively homogenous set of hotels there are distinct differences in CSFs importance based on hotel characteristics such as size, location, star rating and ownership structure. Therefore, a significant result of this study is the creation of a framework for business strategy incorporating CSFs and the BSC for UK four and five star hotels for a coherent strategy formulation and implementation. Overall, the research also provides academia and the UK four and five star hotel industry with a tool for the prioritisation of strategy creation and implementation.
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Sundfors, Linn. "Destinationsutveckling : - Samarbete mellan hotell och företag i en mellanstor svensk stad." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-68925.
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Coughlan, Lisa-Mari. "Job satisfaction in selected five-star hotels in the Western Cape." Thesis, Bloemfontein : Central University of Technology, Free State, 2013. http://hdl.handle.net/11462/164.
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Thesis (M. Tech. (Tourism and Hospitality Management)) -- Central university of Technology, Free State, 2013One of the 2011 National Tourism Sector Strategy objectives is to "provide excellent people development and decent work within the tourism sector". The hospitality industry is, however, not regarded as a provider of decent work, a factor that has a direct bearing on the job satisfaction level of employees. It is for this reason that it was decided to investigate the job satisfaction level of employees in selected five-star hotels in the Western Cape Province. The instrument used to gather the quantitative data was a newly developed index based on the literature review conducted. The review was not restricted to the hospitality industry, but included all industries, as the existing knowledge on job satisfaction in the hospitality industry is limited. A pilot study was conducted on one five-star hotel in Bloemfontein, and the empirical study was conducted in February 2012 among 124 employees of four five-star hotels in the Western Cape. The only biographic variable, for which a significant correlation with overall job satisfaction was calculated, was having a hospitality-related qualification. A significant correlation with overall job satisfaction was calculated for 38 of the 74 job satisfaction variables. The 38 job satisfaction variables were distributed among six internal, 18 external and 14 individual job satisfaction variables. The internal job satisfaction dimension predicted 39.97% of overall job satisfaction; the external job satisfaction dimension predicted 66.88%, and the individual job satisfaction dimension predicted 79.82%. In total, 79% of respondents indicated that they were satisfied with their current jobs. Recommendations were made to improve job satisfaction in the selected five-star hotels in the Western Cape.
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Jenčková, Jiřina. "Revenue Management - současný stav a perspektivy dalšího rozvoje v oblasti hotelnictví." Doctoral thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360196.
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This doctoral dissertation thesis focuses on current turnover management following principles of Revenue management in the field of hospitality in the Czech Republic. Final part of the thesis offers also prognosis of future development. The goal is to introduce Revenue management as an economic and management approach to direction of accommodation establishments, which maximize turnover. It uses optimum recovery ratio of accommodation capacity in combination with maximum average rate and price per available room, leading to optimization of economic results (when costs adequately controlled). It is a very complex theme which surpasses the capacity of this thesis. Therefore, the author chose a few segments with important influence on key economic indicators of accommodation establishments and where the initial optimum strategic settings are very important. These segments were examined both theoretically and practically. The author defines key terms using Czech and foreign literature, her own training materials and structured interviews with revenue/hotel managers. Several questionnaires, foreign case studies and personal experience of revenue management techniques implementation in accommodation establishments in the Czech Republic were used in the period from 2013 till 2016 as supporting materials for the practical part of the thesis. Results show that Revenue management has developed and requirements for the third generation of revenue managers are on the same level as for the top management. Czech accommodation establishments have, in comparison with western world or international chains, still room for improvement. The situation improves also in regions thanks to strong enlightenment and necessary reaction to strong competition and difficult economic conditions. Research shows that the best practice combines adequate modern technologies with well-trained and experienced human resources. Results point out room for further development of research in the field of Revenue management techniques usage, not only for hospitality services, but also for the field of tourism generally.
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Liao, Wang, Le Zeng, and Luxin Zhang. "The adverse effects of bureaucracy for the hotel industry in China : the investment behaviors changed by different ownerships." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10878.
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Purpose/aim The aim is to examine the distribution of hotel ownerships and star-rated levels in different regions. This thesis depends on the analysis of the examination to find out if the change of investment behaviors can decrease or avoid the adverse effects of bureaucracy in the Chinese hotel industry. Design/methodology/approach Data has been collected through the third-party electronic distribution channel. The analysis includes a description of the samples and statistical tests. Findings The analysis showed that there is a connection between hotel ownerships, star-rated levels, and different regions. The adverse effects of bureaucracy in the second-tier cities and third-tier cities are stronger than that in the first-tier cities and tourist cities. The state-owned hotels also can do the enterprise transformation in the tourist cities to avoid or decrease the adverse effects of the bureaucracy. Originality/value The original idea is using the hotel ownerships distribution in different regions to find out the different levels of adverse effects of the bureaucracy in different regions. This thesis should be a meaningful contribution to knowledge development.
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Titmas, Kerrin. "Coopetition amongst hotels in South Africa : a case study of coopetition amongst five-star hotels in Cape Town, South Africa." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95650.
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Thesis (MBA)--Stellenbosch University, 2012.Coopetition is the simultaneous cooperation and competition amongst competitors (Gnyawali & Madhaven, 2001); the objective being mutually beneficial results (Oxford, 2012). It is a fairly new concept and has not widely been applied to the hospitality industry. Most of the research that exists on this topic relates to destination marketing, cooperation or competition in tourism and hospitality; very little looks at coopetition. The current economic situation, and as its negative impact on the hospitality industry in South Africa, has provided a need to explore how hotels are able to work together in order to retain their position in the market as well as gain a competitive edge over one another and other markets. The primary objective of the research report is to contribute to coopetition theory, specifically in the hospitality industry. The study is based on research of the interaction between the network of fivestar hotels in Cape Town. It explores their relationships with one another and with other hotels in South Africa. The secondary objective is to answer a number of subordinate research questions which provide insight into the factors that promote or hinder coopetition. It considers the reasons for coopetition, the role of third parties in the relationship, the impact of geographic location on these relationships, amongst other factors. The results of the study have provided insights as to how factors internal and external to the organisations impact their willingness to cooperate with their competitors. The study determines reasons for coopetition, activities where it is present and shares the impact of the coopetitive initiatives to date. It confirms some of the existing theory and highlights areas where there is scope for future research.
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Georgiou, Theocharis. "HRM : a driving force for service quality in five-star hotels in Cyprus." Thesis, Middlesex University, 2014. http://eprints.mdx.ac.uk/14389/.
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The purpose of this research activity was to investigate the issues surrounding hospitality HRM, specifically recruitment and selection, training and development and communication process, as well as quality of service, in order to increase customer satisfaction. The most important issues surrounding HRM and quality of service were investigated from three different perspectives; those of the employees, the customers and the hospitality professionals. The primary objective of my research was the development of awareness of effective HRM and quality of service in five-star hotels in Cyprus. Based on a review of related literature and information gathered from two focus group sessions (restaurant and front office employees), I also followed with quantitative research. I developed two questionnaires to collect data from hotel employees and hotel customers. Statistical research analysis was then implemented, such as means and frequencies analysis, cross tabulations in collaboration with chi-squares, Pearson correlation coefficient, factor analysis and finally regression analysis. Furthermore, qualitative research with semi-structured interviews were assigned and deployed for relevant and important hospitality professionals such as five-star hotel managers, HR directors, hotel executive directors, trade unions, hospitality consultants and so on. After a thorough analysis of all research findings I was able to clarify the issues surrounding HRM and quality of service in five-star hotels in Cyprus in relation to how HRM and quality of service can be improved. The proposed recommendations and suggestions summary, which act as a quality assurance mechanism via HRM sustainability and effectiveness, aims to enhance HRM and quality of service effectiveness in five-star hotels in Cyprus. Thus employee and customer satisfaction and loyalty are established and eventually increase the success of five-star hotels. The cornerstone of the developed recommendations and suggestions summary rests on the foundation that successful and effective HRM and quality of service in five-star hotels, is based on the commitment of all stakeholders involved.
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Banoobhai-Anwar, Ilhaam. "The role of e-commerce in five-star hotels in the Cape Town Metropole." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2489.
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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016.Electronic commerce, popularly referred to as e-commerce, is the latest catchphrase surrounding the Internet and its many functions. In the past, the Internet was solely used for information seeking, but the 21st century has brought a new global economy to the fore – one that is conducted online. Tourism is seen as a driver of economic growth, contributing both to the Gross Domestic Product (GDP) of South Africa (SA) and creating jobs in the hospitality sector. E-commerce does not only provide a platform for business to be conducted online but also an opportunity for consumers to interact directly with industry. Many studies have been done previously about the perceived benefits of e-commerce in the retail sector, yet none in Cape Town and at five-star hotels in particular. It is well known that holidaymakers conduct an online search prior to booking accommodation; some of those potential guests in turn choose to finalise their bookings online. The purpose of the study was to investigate the role of e-commerce in five-star hotels in the Cape Town Metropole. The main objective of this study was to define what e-commerce is for five-star hotels in the Cape Town Metropole and determine if the hotels are using e-commerce as a booking method. Online questionnaires were used to gather primary data and a literature review was presented as secondary data. The findings of this study showed that all the hotels surveyed use online bookings and half of the respondents believe Online Travel Agents (OTAs) generate more revenue than traditional methods of room reservation. When asked to rank methods of room’s reservations, there was a slight difference between telephone bookings and e-commerce as number one. This could mean that while electronic methods are popular, they have not completely replaced traditional methods. The researcher recommends that five-star hotel managers train the rooms’ division staff to respond to negative reviews on social media, as this was one of the findings. The hotels should also learn how to effectively use their social media presence to increase room sales.
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Wang, Che Wang. "The Influence of Corporate Social Responsibility and Star Rating on Chinese Hotels' Occupancy Rates." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3266.
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Some small business owners are unaware of the possible long-term benefits of engaging in corporate social responsibility (CSR). A business undertaking CSR can benefit from long-term financial benefits. Hotel businesses can benefit from developing long-term relationship with visitors and higher occupancy rates. The purpose of this causal-comparative study was to examine the potential influence of family-owned hotel owners' attitudes towards CSR and star ratings on hotel occupancy rates. The study's population comprised owners of family-owned hotels within Yanqing Zhen, Yanqing County, in Beijing, China. Bowen's formulation of CSR constituted the theoretical framework. Independent variables were hotels owners' attitudes towards CSR and the star ratings of their properties; the dependent variable was hotel occupancy rate. Data were collected using a web-based, Likert-scale survey, which was administered to 583 hotel owners and then analyzed using multiple linear regression modeling. Owners' attitudes towards CSR and their hotels' star ratings were positively related. Each independent variable also significantly predicted occupancy rates p = .000 for owner attitudes and p = .016 for star ratings. The coefficient for interaction influence between star rating and owners' attitudes was not statistically significant (p =.641). With better understanding of the potential benefits from addressing CSR, small hotel owners could increase hotel occupancy rates and improve their image and reputation as well as their employees' engagement, resulting in potential positive social change. Local governments can also develop more informative CSR-related guidelines and policies that benefit local Chinese communities.
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Santa, Ritta Pietsch Michelle. "Design proposal for a 2 star mixed use green hotel in the city ofStockholm: The case of Brunkebergs square." Thesis, KTH, Urban and Regional Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-24851.
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The word sustainability does not only mean building environmentally friendly buildings, with green high technology solutions, but it also touches the economical, physical and social aspect of a given area. A building can not be called sustainable if it is not designed for people’s needs and does not promote social interaction between people. In a broader extend, the three levels of sustainability, economical, social and environmental need to be achieved at the same time, or else the concept of sustainability itself is neglected. Nowadays most of the hotels in the core of the city of Stockholm range in a classification from 4 to 5 stars, and rarely there are 2 or 1 star hotels. The world financial crisis that emerged in 2008 and which substantially decreased the number of customers who could afford to pay the high fees of the luxury hotels, leaded to crisis in the hotel industry emptying many rooms and eaving the 4 and 5 stars hotel to their own luck. The core of the city centre has other problems such as potential areas with commercial and office buildings which only have a day life and at night are considered abandoned and unsafe, especially nowadays with the crisis in the hotel industry.The aim of this master thesis is the design of a prototype green mixed use building by Brunkebergs square, which is a square in need of renovation and located in the core area of the city of Stockholm. The prototype green building is a 2 star mixed use green hotel with green design features and public, semi public and private character. This new hotel also would be part of a group of hotels called CBD Vasagatan. The integration between the new prototype building, Brunkebergs square and Drottningatan will be done according to concept and context of the new building. The areas in question will be renovated under the guidelines of Stockholm Vision 2030, which is an improvement city plan proposed by Stockholm under the years 2006 and 2007, and following a few Green Design premises as dictated by architect Ken Yeang and LEED (Leadership in Energy and Environmental Design). The proposed 2 stars green hotel, besides representing the possibility of being a cheaper lodging alternative, and therefore helping the declining economy of the Hotel market in the city of Stockholm, will also promote physical integration with Brunkebergs square, creating a path of communication inside the building leading from Brunkebergs square to Drottningatan, which is one of the most known retail streets in Stockholm city center. This way the flow of pedestrians between these 2 important areas would be enabled and Brunkebergs square would suffer renovation and become more attractive to tourists and Stockholm citizens.
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Eggins, Timothy William. "An exploration of process variability and its management : a case study of four star hotels." Thesis, University of Birmingham, 2013. http://etheses.bham.ac.uk//id/eprint/4590/.
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This thesis suggests how service operations that experience arrival time and process duration variability can configure resources and design processes so that a throughput time appropriate for customers is maintained. It does this by exploring four star hotel operations, an under-researched area and uses observation, an under-used research method, to identify causes and reasons for variable throughput time. Several theories are brought together in a unique way to categorise and analyse the findings. The conclusion is that four star hotels can focus on reducing variability arising from their actions but that customer variability generally needs to be accommodated. Customer variability is accommodated by using flexible capacity in the form of labour, space and equipment. Service encounters are shortened to allow employees to process customers more rapidly when demand is high. Physical space to contain customers is provided to allow them to exercise choice as to the length of time that they spend on activities. Labour is flexible and cross-trained; moving labour to satisfy demands of customers present is a key operational aim in hospitality. This is supported by ensuring that sufficient equipment and materials are provided to meet the needs of customers. Future research could be conducted to investigate approaches to influencing customer variability while maintaining perceived satisfaction with service. The findings reveal useful insights for operations that experience variable arrival and processing rates. People are the greatest source and least controllable source of variability. It also confirms the utility of some key operations and service management theories.
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FANG, HSU CHIUNG, and 許瓊方. "People’s Willingness to Stay in the Residential Hotel." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/18356774150355664440.
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碩士國立嘉義大學
管理學院碩士在職專班
93
According to the United Nation, the society becomes golden-aged society when there is 7% of population over the age of 65. Most developed countries already reached this status and have experiences to come up with the policies to take care of elder people's welfare. Taiwan just reached golden-aged society in 1993 and its policies regarding elder people's welfare are relatively incomplete compare to the other countries. The aim of this research is to understand the potential customers of residential hotel including their decision-making factors, distribution channel preference, willingness to stay and the relation among these three elements. Formosa Plastic Group is the first in Taiwan who has a concept of residential hotel and its residential hotel in Taipei and Chiayi are closely watched by other companies who intended to enter this market. Chiayi has recently been rated as one of the best location for retired people in Taiwan. Therefore, this research focused on residential hotel of Formosa Plastic Group in Chiayi. Also, the samples were randomly collected from Lion International, Rotary Club and other societies in Chiayi; 411 respondents were surveyed. The result shows that the potential customers of different social backgrounds will have different decision-making factors, distribution channel preference and willingness to stay. Furthermore, decision-making factors and distribution channel preference will both influence the willingness to stay of potential customers. Hopefully the finding of this research will be able to provide better understanding for future planning.
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Lewinson, Terri Wingate. "Extended-stay hotel as home an exploratory study /." 2007. http://purl.galileo.usg.edu/uga%5Fetd/lewinson%5Fterri%5Fw%5F200708%5Fphd.
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You, Yu-Shiang, and 游裕祥. "Senior Group Package Tourists Stay in Non-Senior Friendly Hotel." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/44672118746346966283.
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碩士國立嘉義大學
休閒事業管理研究所
94
Senior travelers are becoming more attentive and can not disregard market. It is one of the fastest growing market segments of worldwide tourism industry. In many Asian countries and areas such as Taiwan, Japan, Korea, Hong Kong, and China, etc., group package tour (GPT) is one of the main modes of outbound travel. During the en-tire group package tour itinerary, hotel is typically viewed as one of the most important sectors. In short, despite the importance of senior group package tourists to the hotel industry, there is a lack of empirical support regarding how they react to the facilities provided by the hotel. The study applied an experimental design (quasi-experiments) for examining the relationship between customer satisfaction with those senior friendly attributes ob-tained from the literature review, three focus groups, and in-depth interviews. Rooms with senior friendly attributes are designated as experimental groups. Besides, in order to examine if the interpretation in printed-card or in printed-card and personal for those senior friendly attributes would moderate the customer satisfaction, two different interpretation forms are taken into consideration for experimental groups. The results from this study were that senior tourists have greater satisfaction in hotel rooms both with senior friendly attributes and interpretation effect (with both printed-card and personal interpre-tation). The study complemented prior satisfaction researches of senior GPT when living hotels. Recommendations for future research and managerial implication were also provided.
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Ho, Yu-Jing, and 何宇靜. "A Study of Customer’s Intention to Stay in Green Hotel." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/21699583877434689569.
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碩士國立嘉義大學
生物事業管理學系研究所
100
Leisure is more important for Taiwanese since Taiwan's government implemented two policies. These are the Two-day Weekend implemented in 1998 and the Citizen Travel Card available in 2003. Taiwan's government has also created big economic benefits by increasing the number of tourists from China. Chinese group tourists were allowed into Taiwan in 2008 and Chinese individual tourists were allowed in 2011. Increased domestic and mainland tourism creates more negative pollution and impacts by consuming more energy and produces more waste products. To deal with tourism related pollution, the Taiwan Environmental Protection Administration announced the "Green Hotel Label" policy in August of 2008 and Taiwan Tourism Bureau also launched related activities to promote the "Green Hotel Label" policy by encouraging tourists to stay in the green hotels. This research uses the theory of planned behavior to study Consumers' Willingness to Stay at Green Hotels. A survey was conducted in February and March of 2012 in which 376 respondents were interviewed. The questionnaire covers respondents' attitude, behavioral beliefs, subjective norm, normative beliefs, perceived behavioral control, control beliefs, visit intention, and demographic backgrounds. This study uses SPSS12.0 for descriptive analysis, AMOS 5 to understand consumers' behavioral intention and willingness to stay at green hotels, and Confirmatory Factor Analysis (CFA) to test reliability and validity of the data. The research results showed attitude, subjective norm, perceived behavioral control, visit intention, and beliefs positively impact customers' intention to stay at green hotels. Based on the research findings, this study suggests the government and green hotel industry use various marketing channels to educate consumers regarding proper attitudes and beliefs toward green tourism. Taking action suggested should attract more consumers to stay in green hotels.
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Ewanchyna, Andrea. "Occupying transitional space: an interior design for a short stay hotel." 2011. http://hdl.handle.net/1993/4386.
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This project seeks to investigate a hybrid type between the capsule and boutique hotel, aimed at business travelers. This will be achieved by extracting qualities of each typology through systematic analysis to establish an environment that responds to a niche user. Identifying key characteristics through a number of precedents provides the foundation for the investigation and the programming criteria for spatial development.
Owing to the technological revolution, there is an increasing need to translate the multitude of computer-driven interfaces to human-centred interaction. Computers, portable music players, mobile phones and wireless connections have fundamentally impacted social dynamisms fostering artificial identities and negating traditional notions of physical distance. Forever remaining plugged-in has led to the dematerialization of built space, the denial to the user of their sensorial abilities, the rendering of one space just the same as another. By re-awakening the senses through interactive encounters, a sense of familiarity, personal experience, and the creation of memory is lent to individual environments. In this sense, the interior designer is no longer merely a form giver, but is rather placed in the position of a fundamental interpreter.
Focusing on the psychological impacts of place and spatial identity, this exploration will take advantage of the possibilities provided by contemporary technologies. Translating these interfaces to perform in response to body movements and presence within spaces creates a user centered model. In effect, this design approach assists the user in recognizing their existing location establishing an association between body movement and interior surroundings.
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Tuoi, Nguyen Thi, and 阮氏鮮. "A Study on the factors affects the willingness of tourists to stay hotel A Case Study of Three - star Hotel in Hsinchu Area." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/as4bcv.
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碩士中華大學
企業管理學系
105
The more Taiwan’s economy develops, the higher people’s living standard get. In addition, people’s life enjoy awareness is more and more advanced. Especially, after 2 holiday weekend changing, more and more people choose travelling to enjoy their life. Taiwan’s domestic tourism is developing rapidly and the hotel is one of the most highlight industry. What are the factors will tourists consider decide to book/ choose one hotel? That is the question we need to answer, in order to give the best service to hotel market. According to some surveys about tourist satisfaction and service qualify, there are many different results. However, scope and objects of those survey are different, or only one factor become the main object of the research. Lack of combining-factors influencing accommodation choice. Therefore, this study will combine to study some factors effect on tourist accommodation choice at the same time: geography location, hotel price, service attitude, relatives or friend recommendation, hotel reputation, experience, customer incentive policies and so on. Which factor is tourist strongest motivation to choose, which one they do not notice? After referencing related literature’s analysis base and combining with the theory of hotel assumptions promotion, this research gives the main factors that determine the customer to choose the hotel, include five factors: Brand reputation, geography location, service attitude, price and marketing strategies. The simultaneous analysis below assumptions carefully and set up a conceptual model to promote customer to choose a hotel. Finally, through research data and empirical test we give influence of each factor and five factors simultaneously to customer hotel choice. Because of widely Taiwan’s hotel industry development and complex hotel class, this research only bases on an area Hsinchu three-star hotel data and business management analysis. Investigator selects object randomly, analysis different backgrounds, different consumptions and different service needs. Finally, we conclude how five factors influent to customer hotel choice. The results found: 1. The five factors have a positive impact on customer choice, 2. The impact of the order of the hotel price, service attitude, geographical location, brand reputation, marketing strategy, 3. The different personal characteristics for the hotel 4. The customer hopes to improve the expectations of the hotel, 5.As a reference.
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Yang, Hsiao-Ching, and 楊筱菁. "The Relation between Job Satisfaction and Intention to Stay for Employees in 5 Star International Tourist Hotel Restaurant." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/45842165764313465605.
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碩士國立高雄餐旅大學
餐旅管理研究所在職專班
104
In recent years hospitality industry is accompanied with raising market demand of hotels and restaurants in Taiwan, therefore, extremely requires hospitality-related employees to engage in. There are many drawbacks in the labor market of hospitality, for example, long working hours, low pay and complicated regulations have to be abided by, which make employees fatigued, even force them to leave. This research studied on the relation between job satisfaction and intention to stay for employees in 5 star international tourist hotel restaurant. This research was based on questionnaire investigation, 350 questionnaires were distributed to 6 international tourist hotels at Tainan and Kaohsiung and 313 effective were collected. The percentage of effective collection was 89%. The SPSS21.0 statistic software were used to analyze the data. The result of the survey showed that job satisfaction have significantly positive impact on intention to stay for employees. Job satisfaction could be divided into three aspects by using factor analysis, including “the sense of achievement”, “working conditions”, and “cognition for executive”. Three aspects affect intention to stay by using linear regression analysis, the rank from the big to the small, “working conditions”, “cognition for executive” and “the sense of achievement”. For “Employees’ job satisfaction”, there were significant difference in age, income salary and different hotels. And for “Employees’ intention to stay” there were significant difference in sex, hotel location and different hotels. Theoretically, it could approve job satisfaction affect intention to stay for employees in 5 star international tourist hotel restaurant. Practically, this research could apply to the human resource management in international tourist hotel restaurant.
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Hsu, Jui-Chi, and 徐瑞琪. "Service Quality and Willingness to Stay in Old Downtown Hotels - A Case Study of H Hotel in Wanhua District." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9zz4sj.
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碩士國立臺北科技大學
管理學院工業工程與管理EMBA專班
106
Due to the trends of globalization, the Executive Yuanhas promoted six emerging industries since 2008. The amount of inbound visitors set a new record in 2016. The active tourism industry not only perks up the domestic economy but also conduces to unlimited business opportunities for the hotel industry. Since the consumers awareness has improved in recent years, visitors are asking a higher quality of accommodation. In previous studies, only few of them focused on discussing the effects of service value and quality based on old communities. Therefore, this study aims at examining whether the certain influence on revisit intention exists after the visitors had experienced the service value and quality in H hotel, which located in an old community, so as to present references for the hotel industries about market segmentations and business strategies. In this study, H hotel had collected 172 valid questionnaires and conducted the analysis using SPSS for reliability, validity, correlation analysis and descriptive statistics in hotel service, foods and beverage service, location of the hotel and revisit intentions. The empirical experiment points out that most of the lodgers are female. Most visitors are over 51 years old. In terms of education level, colleges and universities have a high proportion. The average monthly income is NT$ 20,000 (inclusive) or less. The most popular room type is circle room. Hotel services are highly relevant to food services and revisit intentions. Food services are highly relevant to revisit intentions. The location of the hotel are highly relevant to revisit intentions. Revisit intentions are low relevant to gender, age, education, and average monthly income.
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Wang, Shu-Ming, and 王舒民. "The Study of The Effect of Hotel Employees Job Rotation on Working Performance and Intention to Stay in The Hotel." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57014503756926735575.
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碩士國立高雄應用科技大學
觀光與餐旅管理研究所
103
Abstract Employees are the most important asset for the hotel business, and the management of staff resources plays an essential role in achieving competitive advantage and sustainable development. Job rotation is a method of training employees to acquire more related knowledge and skills. In some way, it also helps them to investigate their possible future career. On the other hand, job rotation reinforces the employees’ willingness and enthusiasm to work, and improve their job performance and their intention to stay. As a result, this thesis addresses the effects of job rotation on the performance of the hotel employees and their intention to stay. The study targets hotel employees. Questionnaire survey is adopted with convenience sampling. A total of 450 questionnaires were circulated. 439 returned were valid, making the valid response rate 92%. The methods used in data analysis include: descriptive statistics, reliability analysis, item analysis, actor analysis, independent sample t-test, one-way analysis of variance, regression analysis. The results indicate: (1) Hotel employees highly accept job rotation system and the effects on their job performance and intention to stay are highly affirmed. (2) In terms of variables, differences in age and position are significant, but not in marriage status. The education level also reflects significant differences in job rotation, so does seniority on job performance. (3) Job rotation has partial significant effect on the employees’ job performance and their intention to stay. This thesis suggests job rotation should be cautiously assessed in relation to its significance and effects. The employees’ intention to join the rotation should also be taken into consideration. It is also very important to set up an appropriate period for the rotation based on individual capability and a sound evaluation system on job performance. Besides, effective communication with the employees is needed before the rotation starts. A systematic rotation should also be designed as a normal arrangement. New employees should be offered the chance for cross-departmental training. With job rotation, employees get more chances to learn, which will in turn make them more favorable to the rotation arrangement, promote their work efficiency and enhance their intention to stay in the business.
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TSENG, WEN-YUN, and 曾文韻. "A Study of Influence about Students Intent to Stay in the Hotel Industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wn22da.
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碩士明新科技大學
服務事業管理研究所碩士班
106
Millions of tourists show their expectation and affirmation to Taiwan. However, service staffs are an important part for the development of tourism industry, not only tourists’ visit, entirely software and hardware facilities provided by tourism-related industries, brand reputation etc. Having strong personnel resources can help perfect service procedures and reduce costs associated with employee training. Moreover, to encourage students to work in the same field of study following their graduation, colleges and universities in Taiwan have taken some solutions to improve employability. The sandwich course, which takes 3 months to 1 year to complete, has been implemented by departments offering restaurant, hotel, and institutional management in response to the policy to reduce the impact of the small candidate pool from which the industry is impacted. However, does the actual rate of employment meet the expected effect of the policy? According to statistics gathered by the Ministry of Education, about 122,000 graduates in 2011 and 2012, excluding those who moved abroad, continued to study, and served in the army. The working population accounted for 54.01% of total graduates. Based on the statistics of the top 3 industries (61.2%), from all industries where students went into work 3 years following their graduation, 17.5% of graduates who studied service-related courses worked in the hotel and catering industry, which was the second from the top industry. However, the percentage does not tell the full story. Past statistics have shown that less than 50% of graduates of hotel management-related courses worked in the hotel industry (Tsai, 2013), therefore demonstrating the gap between the industry and academia. To explore the factors relating to the intent of graduates of hotel management-related departments to stay in the hotel industry, a qualitative in-depth interview with purposive sampling senior students of the hotel management department who had 1 year internship experience were carried out as part of the study, based on research ethics stipulated by the Taiwan Association of Research Ethics. This study used Theme Analysis to explore the facts of intent to stay. This study interviewed 12 senior students (three males and nine women, 1 to 3 in rate) in total by two groups interviewed which are “Willing to stay in hotel industry” and “Willingness to stay in hotel industry, and six respondents in each group. This study found that enthusiasm is the top condition to work in hotel industry, but the gap between ideal and reality and the hope to the future are key factors affect students' perception and selection of workplace. So, this study suggest that, first, students should prepared to become professional hotel staff at any time and choose the target specialization early and communicate with the seniors who have already entered the industry. So that, the negative impacts bring by the internship or the workplace after graduate will be solved smoothly. Second, the academics should provide not only theoretical foundations, but also adds timely practical simulations from the curriculum and strengthens the combination of theory and practice, in order to reduce the turnover caused by the gap between two. Third, the industry can observe the performance of students from the collaborative teaching process in the classroom. In addition to observing the professional ability training process, the different personal traits of the students, and then they could pick out students which are selected after the course that suitable to their hotel.
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Yi-Hsiu-Chen and 陳毅修. "The Level of Application of Green Hotel Criteria on the Home Stay Facility." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/57752819380436366190.
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碩士國立臺灣師範大學
運動休閒與餐旅管理研究所
102
Following green hotel criteria is not only good for the environment, owners and tourists, but also can continue to promote the sustainable development of rural areas. The concept of green hotel criteria are environmental protection-oriented. The criteria cover green energy, sustainable tourism and green lodging activities. By doing so, the hotel industry can be toward to energy-saving and environmental protection. The purpose of this study was to understand how the home stay facilities can implement the level of application of green hotel criteria. Home stay facility operation management contains energy efficiency management, environmental conservation, traffic impacts, waste and wastewater management, hazardous substances management. In this study, ten legal home stay facilities located in Taomi community, Puli Town, Nantou County were chosen as object to do surveys and interviews. The study results showed that: in the home stay operations, the manager implement reducing disposable toiletries, replacing of sheets and towel, using energy-efficient appliances which were the home stay operation after the interviews with the ten home stay facilities, energy efficiency management meet the standard of green hotel criteria includes: reducing providing disposable toiletries, reducing the replacements of sheets and towels, using energy-efficient appliances ; The managers apply reducing providing disposable toiletries, reducing the replacement of sheets and towels, using energy-efficient appliances to achieve the criteria of energy efficiency management. Additionally, in order to reduce traffic impact, the managers had provided tourists’ transportation by requested. The implement of waste and wastewater management criteria, the managers only reduced solid waste. On the other hand, although the owners of home-stay facilities had intentions to apply green mark certification, but the operating cost and tourists acceptances were major concerns. Therefore, the owners of home stay facilities showed no desire to apply the green mark certification at this time. The study result suggests when our public sectors and authorities guided the home stay facility to apply the green mark certification, they should strengthen the connection between standard and operation model and simplify the procedure of application.
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Kim, Yong Joong. "Intention to stay and customers' perceptions about the effectiveness and the components of environmentally friendly programs in hotels." 2008. http://digital.library.okstate.edu/etd/umi-okstate-2686.pdf.
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Peete, Mankhabe Blandinah. "Employees' job satisfaction, organisational commitment and intention to stay at an international hotel in Lesotho." Thesis, 2016. http://hdl.handle.net/10352/326.
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M. Tech. (Business Administration, Faculty of Management Sciences), Vaal University of TechnologyThe purpose of this study is to determine the relationship between employees’ job satisfaction (JS), organisational commitment (OC) and intention to stay (ITS) at an international hotel in Lesotho. Employees’ productivity is largely related to their level of job satisfaction. Lumley, Coetzee, Tladinyane and Ferreira (2011:101) are of the view that since job satisfaction involves employees’ motions, it influences an organisation’s well-being with regard to job productivity, employee turnover, absenteeism and life satisfaction Therefore, it is important for an organisation to study the relationships between JS, OC and ITS. A survey questionnaire was devised to collect the information for job satisfaction, organisational commitment and intention to stay from each employee. Two hundred and twenty employees responded to the survey. This study used a quantitative research paradigm and a descriptive research method. Random sampling was deemed appropriate for this study, these choices are motived for in the main study. Participants were asked to complete three test instruments, namely, a Job Satisfaction Survey (JSS), an Organisational Commitment Questionnaire (OCQ) and an Intention to Stay Questionnaire (ITSQ). After analysing the data, the researcher found that there is a relatively strong correlation between job satisfaction, organisational commitment and intention to stay. Generally, higher levels of job satisfaction will lead to higher levels of organisational commitment which in turn will lead to employees staying at organisations. The results indicate that all three variables: JS‚ OC‚ and ITS have positive and significant inter-relationships. Findings and recommendations of this study are important to the management as they indicate the need to develop strategies to deal with the needs of those employees who exhibit low level of organisational commitment. The findings of this study provide valuable insights that can enable the management to create a satisfied and committed workforce
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Su, Chia-Cheng, and 蘇嘉正. "A Study of Travelers’ Intention To Stay When Comparing Interactive Hotel Websites and Traditional Ones." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/92110238168778644951.
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碩士國立臺東大學
理工學院綠色科技產業碩士專班
102
In recent years, people in Taiwan have gradually gained awareness on traveling. In addition, the implementation of the 2-day weekends since 2001 has increased the population of domestic travelers. In Ms. Liu Yi Ling’s study in 2003, it had shown that most people chose to plan their trips on their own. The difference between domestic trips and other types is that domestic ones have more flexibility and carefree. Travelers are free to design their travel itineraries without others’ interruptions(2005) which is contrary to travel agencies’ planned trips and tourist groups Self-directed travelers have high demands in requiring information regarding accommodation because they must decide where to stay as well as design their own travel itineraries. Due to the well-developed internet technology nowadays, hotel websites have become one of the important resources when searching related information. Therefore, it is understood that hotel operators can effectively boost travelers’ intention to stay by providing instant and up-to-date information about traveling, accommodation and transportation on websites. Due to the popularization of the internet and advances in information technology, the way to design websites nowadays is no longer confined to pictures and texts only, but is rather more diversified than the traditional ones. Today, the website design can be generally divided into “Interactive Website” and “Static Website” and designers will discuss how these two types of websites will affect user’s experience. The study has divided user’s experience into "practicality", "fun", "innovation" and "aesthetics". Besides, the study has recognized that the hotel operators should consider the characteristics of their customers. Thus, “Involvement” and “Normative Compliance” are added in this study in order to further discuss in depth regarding the effect of the website design to the travelers’ intention to stay
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Yen, Ming-wei, and 嚴明維. "Personality traits、hotel facilities and quality of service for the studies of the willingness to stay oftourists-The international hotels of Jiaosi for example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/69923087728320808635.
Full textAbstract:
碩士國立屏東商業技術學院
不動產經營系(所)
100
In the past, some literature to discuss international hotels, rarely explore willingnessto stay of tourist’s personality traits, some literature to talk about hotel facilities and quality of service, such as Au et al.(2001)and Chen and Lee(2005),but it’s not classified the hotel facilities and never measure of service performance,caused this paper to talk and use SEM(Structural Equation Modeling，SEM) to explore. In this paper, questionnaire surveys choose Jiaosi’s international tourist hotels as study site, and the hotel tourists were the target respondents, and surveying time for the 2011 August 15 to 21, and issued 450 of the questionnaire, measured by simple random sampling. I get 401 of valid questionnaires in fact, and the effective rate of 89.11%.After this evidence displayed, personality traits significantly direct impact on the hotel facilities, secondly hotel facilities significantly direct impact on the willingness to stay and quality of service, moreover quality of service significantly direct impact on the willingness to stay; and personality traits through hotelfacilities and quality of service’s indirect effect on willingness to stay, and hotel facilitiesthrough quality of service’s indirect effect on willingness to stay. This research results contribute to develop Jiaosi’s international hotels and improve the willingness to stay of tourists. This paper given some stay strategies of personality traits、hotel facilities and quality of service, and reach management objectives sustainability.
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Cheng, Ya-Hsing, and 鄭雅馨. "The study of employee training and reward system’s effect on employee’s intention to stay in international tourist hotels-taking Ambassador Hotel Taipei as an example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/x2s58p.
Full textAbstract:
碩士銘傳大學
觀光研究所碩士在職專班
97
ABSTRACT Among the service industry, the hotel business can be considered as one of the most manpower intensive industry. With its fluctuating demand, high and low season, human resource is the priority resource in a hotel that is often considered as one of the most significant qualities in market competitiveness. Human resource management is an extensive field. Previous researches mostly focus on analyzing employee training, compensation and benefit, and intention to stay. Since the research on the effect of compensation and benefit to employees’ intention to leave has never been fully studied in an international tourist hotel, this research will focus on the quantitative analysis of the relationships among employee training, compensation and benefit, and intention to stay based on an international tourist hotel. This research is mainly focus on three criteria; employee training, compensation and benefit, and intention to stay. Qualitative analysis was surveyed on employees’ perspective on these three main criteria. Participants were all employees from the Ambassador Hotel Taipei. 427 copies of surveys were sent out, and 352 copies were collected back. Deducting the invalid surveys, a total of 342 validated surveys were collected, and the validated sample rate is 82.9%. Findings of this research illustrate that employee training and intention to stay have a positive correlation. Furthermore, the higher the satisfaction of the system that the employee has, the more likely the employee is to stay. The relationship between compensation and benefit and intention to stay also has a positive correlation. Employee training system’s effectiveness does have some slightly obvious effect on the variables. This is also the same case when dealing with intention to stay. On the other hand, when dealing with compensation and benefit, there was no distinctive difference.
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Lin, Shu-Ching, and 林淑卿. "Relationships of Core Competence, Training and Intention to Stay–A Case of the Hotel Industry in Tainan City." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24951148548915952928.
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碩士南台科技大學
技職教育與人力資源發展研究所
96
This research is designed for establishing the core competence for hotel employees in Tainan area. The purpose of this study is to explore the relationships among core competence, training and the intention to stay. According to literature reviews, insufficient training is one of the major reasons for highly employee turnover rate. In this study, we develop the core competences for hotel industry. Moreover, we investigate whether complete training mechanism could enhance employees’ intentions to stay for Tainan’s hotel industry. Convenience sampling method is used in this study for more than 70 rooms hotels in Tainan. The evaluation method combines self-review and preceptor-evaluation processes. The sample size is 363 and response rate is about 60% (n=217). We utilize SPSS 12 for advanced statistical analysis. The survey results are shown as follows: 1.The five dimensions of core competence were positively related to intention to stay. The five dimensions are: active, customer-oriented, emotion control, collaboration, and self-management. 2.The motive of training has moderating effect on the relation between self-management and intention to stay. 3.The outcomes of training has moderating effect on the relation between self-management and intention to stay.
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Hsiao, Su-Yi, and 蕭素怡. "A study of factors influence hotel employees’ intension to stay from the perspective of employee-based brand equity." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/05673771024824119169.
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碩士國立中興大學
行銷學系所
101
By building employer brand, hotel delivers the employer image to remain the talent and enhance employee production (Kristin & Surinder, 1997). To attract and keep the talent, hotel starts to work hard on employer brand management. Employer brand creates the uniqueness and recognition to be outstanding from the competitor and enhance company strength, encourage employee loyalty and precieve organization-value. As Sasser (1976) says internal marketing reflects external service to internal service and turns employee as customer. Internal marketing should develop employee-needed product to attract, motivate and remain the talent to build up loyalty. In brand equity research reference, many customer-based data were found and focused on customer satisfaction. Regarding the lack of employee-based brand equity research, this study is interested on discovering the employee’s view. In lodging industry, employee plays the critical role to deliver service and brand commitment to customer directly. The perceived brand equity will affect the serving behavior and customer perceived quality. Therefore, this study would like to investigate the relation between brand equity and intention to stay from employee’s view. This study found that working benefit, brand knowledge, brand commitment and brand congruity will influence the intention to stay. In working benefit, salary, working pressure, over-time work and benefit comparing to others have been proved to encourage employee to stay. However, brand knowledge effect employee stay intention inversely. Better brand knowledge, less stay intention. Brand commitment motivates employee to stay as well. Furthermore, employee is affected by others to influence the working intention, such as others identification and customer comment. Employee has congruity with the colleague and reflects higher intention to stay.
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Chang, Huimien, and 張惠棉. "A Study of Food & Beverage Department Middle Level Managers’ Workplace Well-being and Intention to Stay in Hotel Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/64960380422579419677.
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碩士靜宜大學
觀光事業學系
101
The tourism industry has become one of the symbolic social economic indicators in the 21st century. However, the middle level manager shortage still appears due to the negative influence of the high employee turnover rate on the organization. The main purposes of this study are to understand the present situation and the differences of the workplace well-being between the middle level manages of food and beverage department with different background in the international tourist hotel, also to explore the relationship between the workplace well-being and the intention to stay. This study was co-designed with the quantitative and qualitative approaches, and the purposive and snow-ball sampling methods were processed to sample the participants both for qusetionaire survey and in-depth interview. As a total, 133 useful questionnaires were collected and 22 interviewees were interviewed。To analyze the quantitative data, the statistical tools: factor analysis, one-way ANOVA and multiple regression were applied. The Thematic Analysis was used regarding the qualitative data analysis. The research results showed that the main dimensions of the workplace well-being of the middle level managers are affective well-being, professional well-being, social well-being, cognitive well-being, and psychosomatic well- being. The other findings are as follows: 1.The middle level managers have mild workplace well-being. They have higher level of “affective well-being” and lower level of “psychosomatic well- being” . 2.The middle level managers’ workplace well-being are different in terms of gender, type of restaurant, seniority at the workplace, and geographical area of the hotel. 3.The middle level managers’ workplace well-being has a positive influence on their intention to stay at the job. Finally, based on the findings, several suggestions were made for the human resource planning and operation in practice, and the future research.
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Chen, Chih-Hung, and 陳志宏. "Research on the Relationship between Consumers' Social Status, Green Image, Green Perception Value and Willingness to Stay: A Study of the Green Hotel Accommodation." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/52e923.
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博士國立暨南國際大學
國際企業學系
107
The importance of “green hotel” in tourism trends is becoming more and more important, which is one of the keys to the success of the hotel industry. The intent of consumers to visit environmentally friendly hotels is an important factor because they are increasingly aware of the importance of environmental issues and are interested in purchasing environmentally friendly products. Therefore, the two concepts of green imagery and green perception value extend to the hotel industry, change the existing hotel market, and turn green business as the development goal to increase the competitiveness of the market. The purpose of this study is to explore the relationship between social status, green image, and green perception value on accommodation intention. The research object is the consumer of green hotel. The questionnaire is surveyed by convenient sampling method. The effective questionnaire is 372. After statistical analysis, the results show that the level of education has a significant difference on the green perception value. The average monthly income has significant difference on the green image. In addition, green image has a significant impact on green perception value, green image has a significant impact on willingness to stay, and green perception value has a significant impact on willingness to stay. Furthermore, green perception value mediates the relationship between green image and willingness to stay. This study proposes based on the results of the study to promote reference for green hoteliers and follow-up research.
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Lai, Yu-Ting, and 賴于婷. "The Study on Workplace Well-being, Job Satisfaction and employees' Intention to Stay in the international tourist hotel industry –with Leadership Style as the disturbance variable." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/gps6y3.
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碩士臺北城市科技大學
運動健康與休閒所
103
The study adopted Modified Delphi Method to conduct expert and decision questionnaire survey, for international tourist hotel industry veteran workers Collected and analyzed data. The samples of this research were regular employees who had worked in the international tourist hotels for more than 6 months, and a total of 350 questionnaires were dispatched. A total 278 valid questionnaires were received, with a responding rate of 79 %. This study adopted SPSS software system for data analysis. According to the data analysis, the research results are as follows: There are positive correlations among “Intention to stay”, “Workplace Well-being”, “Job Satisfaction”, and “Leadership style”. “Job Satisfaction” has a significant impact on “Workplace Well-being”. Both “Job Satisfaction” and “Workplace Well-being” have significant influences on “Intention to stay”. Through the intermediary effect of “Job Satisfaction”, “Workplace Well-being” has a positive impact on “Intention to stay”. “Leadership style" does not have interference effect on the relation among " Job Satisfaction ", "Workplace Well-being", and" Intention to stay."
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Hu, Ching Yi, and 胡靖宜. "A Study of Hotel Website Design： Domestic and International Five-Star Chain Hotels." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/90890335679409202772.
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碩士國立中央大學
資訊管理學系在職專班
102
As the global travel market continues to grow, the development of information technology and e-commerce has led to the rise of the tourism industry. Hotel business owners have utilized the Internet to effectively expand marketing channels and customize the information and services for users with varied habitsin an attempt to influence consumer intentions. Also, the Web site is a global management tool. For the international hotel group who owns hotels around the world, how well the Web site provide the consistent nformation and services for worldwide travelers and interactwith worldwidecustomers determines the business opportunities and creates competitive advantages. Therefore, this research aims to study the website designs of global and domestic chain hotels in an attempt to understand how hotels create interactivity and maximize marketing performance through website design and themobile service and social media concept. Based on Baloglu &; Pekcan(2006), this study proposed interactivity, navigation, marketing service, functionality, innovativeness, and online processing to the seven dimensions of property assessments in the content analysis. The results of literature review and website content analysiswere then used to design the questionnaire for the interviews targeting domestic and international chained hotel websites’ functions, social media and mobile service concepts, process of development, and overall effect. This research proposes three conclusions： (1) characteristics in the functions of domestic and international chain hotel websites;(2) website functions that affect hotel operations and consumers’ intention to buy and the effects (3) the effectiveness of social media and mobile service. This research contributes the following suggestions for (1) development structure of effective hotel websites (2) social media and mobile service application in hotel website. Through this research, we expect to increase the booking rates of hotels and maximize sales growth and market share through services on the Web withoutlimitations of time and space. Also, bring the hotel owners new ideas for developing their Web site in future.
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Chen, Jia-Cun, and 陳嘉村. "The correlation analysis among the accommodation choice, marketing strategy, willingness to stay for the issue about including aging village consideration into hotel/resort: taking the retired government official at Taitung Area as an example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/03416876842947274871.
Full textAbstract:
碩士國立臺東大學
理工學院綠色科技產業碩士專班
102
This study addressed the issue about the correlation analysis among the accommodation choice, marketing strategy, willingness to stay for including aging village consideration into hotel/resort, and the retired government official at Taitung area will be taken as an illustrative example. There are 233 repliers from 300 questionnaires from those retire government official at Taitung area. After making statistical analysis, several assumptions were be obtained: there are significant effects on accommodation choice, marketing strategy, willingness to stay to aging village consideration for the different observations; there are significant effects on willingness to stay to those observations with the different accommodation choices; the observations’ preferences of the marketing strategy will have significant effect on the willingness to stay. The word of mouth (WOM) will be the suitable choice since taking the marketing strategy decision. Hence, the enterprises can enhance the stay satisfaction to improve the promotion willing and the concept of WOM marketing can be achieved.
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Chiang, Yin-Ting, and 江胤亭. "Star Rating System and Customers’ Overall Ratings:The Factors Affect Hotel Performance of Tourist Hotels in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/j87e76.
Full textAbstract:
碩士國立臺灣師範大學
運動休閒與餐旅管理研究所
105
According to the World Tourism and Travel Council, economic growth in the tourism and hospitality industry has surpassed global economic growth consecutively for 6 years. The Tourism Bureau reevaluated and considered replacing the plum blossom rating system with a star rating system. The first star rating system launched in 2010. In this research, we examined 68 star-rated tourist hotels in Taiwan. Hotels with no data on Expedia.com and those with only one review were excluded. Using the Executive Information System of the Tourism Bureau and online travel websites as a secondary data. This study utilized the multiple regression model including the independent variables for a star rating system, number of online reviews, number of rooms, number of employees, years in business, number of conference facilities and banquet facilities, customers’ origins, enterprise chain, hotels’ nearest transportation hub in meters, mediator for overall guest ratings, and the dependent variables for revenue per available room (RevPAR) and average daily rate (ADR). Findings revealed that star ratings significantly and positively influenced customers’ overall ratings, RevPAR and ADR. Customers’ overall ratings significantly and positively influenced RevPAR but not ADR. Customers’ overall ratings and number of rooms partially mediated the effects of hotel ratings on RevPAR. Customers’ overall ratings fully and negatively mediated the effects of percentage of Chinese travelers on RevPAR.
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Wu, Chin-long, and 吳金龍. "A Study of Hotel Website Design: Domestic and International Five-Star Hotel." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/04348634442572225559.
Full textAbstract:
碩士世新大學
資訊傳播學研究所(含碩專班)
97
As the global travel market continues to grow, hotel business owners have begun to utilize the Internet to effectively expand sales channels and customize for the varied habits of users in an attempt to influence consumer intentions. A website is an effective channel to introduce the company to the world and market its products. It is also a versatile tool for global marketing. Therefore, this research aims to study the website designs of five-star hotels in Taiwan in an attempt to understand how hotels create interactivity and maximize marketing through website design and the Web2.0 concept. Results of this study will provide a reference which may help business owners gain opportunities and create maximum competitive advantages. This research is based on the Hotel Website Structures discussed by Law and Hsu (2005), Zafiropoulos et al. (2005), and Zafiropoulos and Vrana (2006) and incorporates the Web2.0 concept website functions into the research. Through literature exploration and website content analysis, initial research results are used to design the questionnaire for the interviews and a series of website function analyses targeting domestic and international hotel websites is conducted, which explores the website functions, Web2.0 concepts, process of development, and overall effect. This research proposes four conclusions: 1. characteristics in the functions of domestic and international hotel websites; 2. website functions that affect hotel operations and consumers’ intention to buy and the effects; 3. developments that may affect future website function designs for hotels; and 4. applications and effects of Web2.0 functions in websites of five-star hotels. This research contributes the following suggestions for future trends that will enhance the service effectiveness of hotel websites: 1. website design structure for new generation hotel websites; and 2. development structure of effective hotel websites. Through this research, we expect to increase the booking rates of guestrooms, restaurants, conference rooms, and banquet halls and maximize sales growth and market share through services that break through the limitations of time and space.
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Lin, Cheng-Hung, and 林政宏. "The Influence of the International Five-star Hotel Brand on Consumer Behavior on Food and Beverage—A Case Study on Five-star Hotels in Taipei." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/db84t3.
Full textAbstract:
碩士世新大學
觀光學研究所(含碩專班)
103
Due to the rapid growth of the domestic economy, Taiwan has transformed from an agricultural society into an industrial society which results in an increase of the people eating out. Moreover, the implementation of two-day weekend is conductive to the development of food and beverage industry. Normally consumers will choose a restaurant depends on their purpose, for example family dinner, dating with girlfriend/boyfriend, eating with office colleagues…etc. Base on the purpose, consumers with survey any information about a proper restaurant, like its location, price, the word-of-mouth…etc. According to the reviews, Brand image is one of the key factors for consumers to choose a restaurant, however, most researches focus on the development of a hotel brand, its brand image or consumer satisfaction of accommodation, not on hotel’s food and beverage. Therefore, this research aims to discuss the influence of the international five-star hotel brand on consumer behavior on the food and beverage. The search applied standardized interview and targeted the five-star hotel consumers in Taipei. According to the results, the demographic variables have some effects on hotel brand image and consumer behavior. It is worth noting that the “annual income” has significant effect on consumer behavior. The “hardware features” and “sense of belonging” of the hotel brand image also have great influence on consumer behavior.
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Canha, Nuno Miguel Lira. "Business plan of a three-star hotel in the city of Lisbon “Lisbon Journey hotel”." Master's thesis, 2015. http://hdl.handle.net/10071/11554.
Full textAbstract:
JEL Classification System: • M10 – General Business AdministrationTourism has become one of the most significant industries in the whole world, being in continuous change, either due the appearance of new types of offer, but also due the changes on the demand side, both influenced by the globalization and the internet, which increased the number of tourist and changed their motivations and behaviors. This way, and in order to compete and grow in this industry, it is crucial to define a suitable strategy. This applied project is based on the creation of a centrally located three-star hotel in the city of Lisbon – Lisbon Journey Hotel – through the rehabilitation of an existing building in Avenida da Liberdade. The main goal of the hotel is to offer a good Bed & Breakfast service at a very competitive price, aiming, primarily, to reach people who travel for professional reasons, but also the city-breakers. Regarding to Food and Beverage services, the Hotel will not have any Bar or Restaurant available. A competitive pricing will be based on a strategy of cost leadership through the optimization of operations and processes. The business plan presents firstly an environmental and market analysis, highlighting Lisbon’s current hospitality industry and competition. After that, it defines the Hotel’s target and positioning, as well as the strategy to pursue. Finally, it identifies the resources and investments required to implement and exploit the Hotel, followed by an economic and financial analysis that evaluate and support the project.
O turismo tornou-se num dos setores de atividade mais importantes de todo o mundo, estando em constante mudança, quer pelo aparecimento de novos tipos de oferta, mas também pelas mudanças verificadas ao nível da procura. Ambas as vertentes são influenciadas pela globalização e pela utilização da internet, que têm conduzido a um aumento do número de turistas e a uma mudança nas suas motivações e comportamentos. Desta forma, para competir e crescer nesta indústria é fundamental definir uma estratégia adequada. O projeto aplicado baseia-se na criação de um hotel de três estrelas, localizado no centro da cidade de Lisboa – Lisbon Journey Hotel – através da reabilitação de um prédio existente na Avenida da Liberdade. O objetivo do hotel é prestar um bom serviço de Aposento e Pequeno-almoço a um preço bastante competitivo, visando alcançar, primeiramente, turistas que viajam por motivos profissionais, mas também os citybreakers. Relativamente ao serviço de Alimentação e Bebidas, o Hotel não contará nem com Bar nem com Restaurante. A competitividade pelo preço será baseada numa estratégia de liderança nos custos, através da otimização das operações e processos. O plano de negócios apresenta, primeiramente, uma análise do meio ambiente e do mercado, focando o setor hoteleiro e a concorrência atual de Lisboa. É também definido o público-alvo e o posicionamento do hotel, tal como a estratégia a seguir. Por fim, são identificados os recursos e os investimentos necessários à implementação e exploração do hotel, seguidos por uma análise económica e financeira, que avalia e suporta o projeto.
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Tung, Shou-Chien, and 董守謙. "Innovation of university cafeteria via five star hotel operation." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vfvu7x.
Full textAbstract:
碩士國立臺灣大學
臺大-復旦EMBA境外專班
107
The Ondine international contracts Nanjing Normal University Zhongbei College Cafeteria under the background of five star hotel. The newly established university Cafeteria presents rigid services, which makes the overall operation of Cafeteria worse. Over the past year, it has generated huge losses, stagnant waiting, and inefficient and low quality services. University Students'' tolerance for poor Cafeteria services has reached the limit. Cafeteria service innovation and rectification are very urgent and important. This study takes the FBC (Faster, Better, and Cheaper) as the guideline. Based on the principles of fast assembly line, higher food cost, customer satisfaction and delicious taste, this paper introduces the service type of self-service meal scale and the innovation of various service types. In strict compliance with the provisions of the school (not to change the current situation of operation, can not change the hardware policy). Combining the traditional university Cafeteria with the innovative service styles, thoroughly increase the output value to change the current operating loss situation. At the same time, the conclusion of the study has given the catering people some pertinent suggestions.
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Wang, Po-Hang, and 王伯航. "The Suitability Analysis on Hotel Star Evaluation in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/53792711905056528065.
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碩士亞洲大學
休閒與遊憩管理學系
103
【Abstract】 This study aims to analyze the suitability of the evaluation system indicators of star rated hotels as a reference approach in response to market changes in the future. In this study, we took the key indicator hierarchy structure of Taiwan hotel evaluation as the question item to draft the identification and evaluation of hotel service quality in line with international trends. This was included in the results report (Simple Version) of the Exploratory Study on the Hotel Evaluation System Constructed from the Point of View of Customers proposed by Rui-ying Hong, Guo-song Lv, and Hui-hui Lee in 2010. Before the formal questionnaires were distributed, we asked design suggestions regarding the evaluation structure from industrial, government, and academic experts as well as consumers from different standpoints, and based on which, the Likert Seven-point Scale was designed and distributed. As indicated in the results report (Simple Version) of the Exploratory Study on the Hotel Evaluation System Constructed from the Point of View of Customers proposed by Rui-ying Hong, Guo-song Lv, and Hui-hui Lee in 2010, the identification and evaluation item structure was divided into four main dimensions, namely, Service Assurance, Service Response, Service Tangibility and Service Care, with a total of 25 sub-items, in order to create a standard and excellent hotel star rating that meets the demands of all industries. In this study, we had three formal questionnaires. The following were the questionnaires for academic researchers & evaluation counselors and consumers & hoteliers respectively. There were a total of 180 copies distributed to hoteliers with 135 valid samples collected and 350 copies distributed to customers with 273 valid samples collected and 50 copies distributed to academic with 32 valid samples collected We invited experts from all industries to check the identification and evaluation items, with SPSS/Windows20.0 version as the statistical analysis tool. Regarding the four dimensions, as shown in the analysis results, Service Assurance and Service Response are the focus dimensions for all industries, which also showed the biggest difference from other accommodation-related industries. It could be summarized from the results that the industries thought that the hoteliers emphasized on quality and safety as the segmentation approach in the accommodation market, and took providing tangible, comfortable, and healthy development as the business objective. According to the results above, focusing on the dimensions that hoteliers should emphasize on, we have worked out a set of hotel quality identification and evaluation systems and standards suitable for Taiwan and in line with international standards in this study, in order to maintain the assurance of quality for tourists, with the hope of jointly creating brands of Taiwan hotels and bring the Taiwanese hotel and tourism industry to the international stage.