Journal articles: 'Hotel franchising'

1

Diaz-Bernardo, Ramon. "Franchising And The Society: The Case Of Franchising In The Hotel Industry." Journal of Business Case Studies (JBCS) 5, no. 3 (June 24, 2011): 33. http://dx.doi.org/10.19030/jbcs.v5i3.4705.

Full text

Abstract:

Franchising is a major trend in the hotel industry. Despite the fact that almost two thirds of branded hotels in the US are franchised there is a distinct lack of empirical research on franchising in the hospitality industry. In this article we have reviewed one of the most relevant lines of research in franchising literature usually referred as franchising and the society, and we have concentrated on analyzing one of the most controversial issues in this line of research: the territorial rights in hotel franchising contracts. The paper identifies the main sources of conflict when dealing with territorial rights in hotel franchising contracts.

APA, Harvard, Vancouver, ISO, and other styles

2

Şaiq oğlu Məmmədov, Cavid. "Problems development of hotel industry." SCIENTIFIC WORK 71, no. 10 (October 23, 2021): 64–68. http://dx.doi.org/10.36719/2663-4619/71/64-68.

Full text

Abstract:

The essence of the principle of network organization is that multi-level hierarchy is replaced by groups of enterprises, and specialized units coordinated by market mechanisms replace administrative mechanisms. Franchising, one of the forms of hotel management, is a contractual relationship between companies with a well-known brand and other hotels. As well as the positive role of franchising management in the hotel chain, there are also a number of problems. Key words: hotel, Franchising, hospitality, industry, service, tourist

APA, Harvard, Vancouver, ISO, and other styles

3

P. Krupskyi, Oleksandr, Nataliia Stukalo, Nataliya A. Krasnikova, and Yelina A. Falko. "Franchising model for expansion of the international travel business." Problems and Perspectives in Management 15, no. 4 (December 25, 2017): 230–42. http://dx.doi.org/10.21511/ppm.15(4-1).2017.07.

Full text

Abstract:

The hotel sector of the travel industry is the leader according to the indicator of economic growth, which is observed in both developed and developing countries. Even under the economic instability and global natural disasters, the industry has seen growth in recent years. The franchising model for expanding activities is central to all successful hotel chains.The article deals with the franchising model for the travel business expansion and the economic performance of hotel chains such as Marriott International, Wyndham Hotels, and Hilton. They hold a prominent place in the global hotel business, have a steady tendency to expand their business, hold high positions in the ranking of the best franchises in the world and have been recognized by experts.The main risks for the franchisor and franchisee are determined when making a decision on the expansion of the international travel business, which must be taken into account when developing new markets for hotel chains. The main advantages of the franchising model of expansion, which promote understanding between the parties of the franchise agreement, dynamicize hotel chains expansion and allow for reducing their expenses and increasing incomes.It was found that the growth of net profit and total income in the indicated hotel chains was due to the increase in the number of rooms in franchising and the positive dynamics of franchise income. A more dynamic pace occurred after the crisis growth in revenues from the franchisee compared with the managerial model. A closer relationship between revenues and key financial indicators has been proved when using a franchising model.

APA, Harvard, Vancouver, ISO, and other styles

4

Кулак, Наталія Валеріївна, and Любов Вікторівна Мурована. "ФРАНШИЗА ЯК ЕФЕКТИВНИЙ ІНСТРУМЕНТ ВЕДЕННЯ ГОТЕЛЬНО-РЕСТОРАННОГО БІЗНЕСУ." Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, no. 5 (April 3, 2020): 93–104. http://dx.doi.org/10.30857/2413-0117.2019.5.9.

Full text

Abstract:

The article explores the global trends in the development of tourism and hotel and restaurant business, provides insights to the basic franchising concept and offers a definition of the term franchising in the hotel and restaurant business. A statistical analysis of profitability indicators of the global tourism market has been performed. The results of the world and domestic hotel and restaurant industry survey have validated positive prospects for the implementation of franchising in the hotel and restaurant business in Ukraine. The research findings demonstrate qualitative and quantitative profitability indicators for the franchising companies operating in the global developed markets, in particular, the franchising networks performances in the hotel and restaurant sectors in Europe and the US have been investigated. The world top franchise business leaders have been identified. The study results have verified a strong correlation between high profitability in the hotel and restaurant industry and the number of franchisors engaged in this sector. An overview of the specifics of franchising relations legal regulation across countries is provided along with revealing the major challenges in the national legislation domain as to the basic terminology of legal regulation of franchising as a whole. A special emphasis is placed on mutual benefits the franchise system provides for a franchisor and a franchisee. The reasons behind the slowing down of the franchising process implementation practices in the domestic hotel and restaurant business settings are revealed.

APA, Harvard, Vancouver, ISO, and other styles

5

Aleidan, Megbel Mishary. "Hotel Industry Regulations and Cross-Border Franchising: The Case of Saudi Arabia." International Journal of Business and Management 12, no. 9 (August 15, 2017): 94. http://dx.doi.org/10.5539/ijbm.v12n9p94.

Full text

Abstract:

Saudi Arabia has formulated and enforced a new tourism law to develop its tourism sector with special emphasis to open more international activities in the hotel industry. The main objective of this study was to determine the influence of new regulations of hotel industries in Saudi Arabia on the decision making process of the hotel companies in relation to international franchising. Qualitative research design was used to investigate the connection between new regulations of hotel industry in Saudi Arabia and its cross-border franchising activities. Data was retrieved from two primary sources: governmental agencies and, the hotel and leisure companies involved in franchising. The main sectors covered were the investment in tourism lands, establishment of tourism based associations, and replacement of foreigners, price and classification. Data was generated through twelve in-depth interviews with the representatives of the sample companies, from April to September 2016. The primary data generated during interviews was complemented by data from industrial publications and the annual reports to know about the current status of Saudi hotel industry and the activities of the sample companies. Findings confirmed that the regulatory reforms of a hotel industry, by following new hotel-based regulations, added new vigor to hotel based industry and enhanced its international profile. The new tourism law authorized the Saudi Commission for Tourism and Heritage (SCTH) to identify and propose new lands for tourism investment, which may increase its importance among the global hotels’ franchisors.

APA, Harvard, Vancouver, ISO, and other styles

6

Cvrtak, Katja Rakušić, Senka Borovac Zekan, and Karmen Pivčević Vranješ. "FRANCHISING AS A STRATEGY OF ENTERING FOREIGN MARKETS IN THE HOTEL INDUSTRY." SOCIAL SCIENCE DEVELOPMENT JOURNAL 7, no. 29 (January 15, 2022): 171–83. http://dx.doi.org/10.31567/ssd.532.

Full text

Abstract:

Objectives: This paper aims to provide the theoretical basis of a franchise business with particular reference to the hotel industry. In addition, this paper aims to provide a detailed analysis of the world's most prominent franchises in the hotel industry and compare the situation in Croatia to the rest of the world. Methods: Almost half (47%) of all franchised hotels globally are owned by four large franchise chains: Accor, Marriott International, Hilton and InterContinental Hotels Group. In order to provide the essential theoretical knowledge about the franchise and franchise business, these four hotel franchises are analyzed. Results: Franchise business presents an excellent opportunity for future hotel owners. However, the analyzed hotel groups do not offer direct or indirect financing forms to help interested entrepreneurs enter into a franchise business. Conclusion: A franchise business is an attractive entrepreneurial alternative for entrepreneurs who have lack of knowledge and lack of capital. The franchise business in the hotel industry in the Republic of Croatia is present but not to the same extent as in other tourist developed countries. Therefore, it is necessary to design appropriate sources of financing that would facilitate entry into the franchise relationship.

APA, Harvard, Vancouver, ISO, and other styles

7

Contractor, Farok J., and Sumit K. Kundu. "Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector." Journal of International Marketing 6, no. 2 (June 1998): 28–53. http://dx.doi.org/10.1177/1069031x9800600207.

Full text

Abstract:

Franchising is already an important component of global strategy in many service sectors such as hotels. This article asks, “Given a choice between a company-run and a franchised operation, what factors will tip the strategic selection toward franchising, for a particular hotel property?” The modal choice is influenced by both the environment or conditions in the market in which the hotel property is located— as well as the characteristics and strategy of the global hotel firm that is to decide whether to franchise, or run the property themselves. The propensity to franchise is shown to reflect a mix of factors, including: level of development of the intended foreign market; the extent of globalization and international experience of the firm; and strategic factors such as the degree of investment in its global reservations system and brand, as well as the size of its overall operations.

APA, Harvard, Vancouver, ISO, and other styles

8

Kandžija, Vinko, and Nenad Ivandić. "Contracts on hotel management and franchising." Tourism and hospitality management 2, no. 1 (July 15, 1996): 149–56. http://dx.doi.org/10.20867/thm.2.1.15.

Full text

Abstract:

Starting from the situation in Croatian tourist sector the paper points to the possibility of introducing new forms of managing assets such as hotel management and franchising. The hotel company management is shown, as well as the advantages and disadvantages of particular types of contracts and the basic parts of management contracts are briefly explained. The advantages and disadvantages of franchising contract and its characteristics are also presented.

APA, Harvard, Vancouver, ISO, and other styles

9

Dogru, Tarik. "Under- vs over-investment: hotel firms’ value around acquisitions." International Journal of Contemporary Hospitality Management 29, no. 8 (August 14, 2017): 2050–69. http://dx.doi.org/10.1108/ijchm-04-2016-0219.

Full text

Abstract:

Purpose The purpose of this study is to analyze the extent to which under- and over-investment problems affect hotel firms’ value around the time when acquisitions are announced. Design/methodology/approach Hotel firms are classified based on their financial constraints (under-investment), corporate governance mechanisms (over-investment) and organizational structures. Multivariate analyses are conducted utilizing the panel ordinary least squares regression to examine the effects of financial constraints, corporate governance mechanisms and organizational structures on acquisition returns. Findings The results show that financial constraints have a larger effect on the firm value compared to the effect of corporate governance. Also, acquisitions are viewed as over-investments in poorly governed, franchising and hotel-real estate investment trust (REIT) firms. Research limitations/implications The analyses are limited to gains from acquisitions in the hotel industry. Therefore, future studies may examine the effects of capital expenditures and cash holdings on hotel firm value. Practical implications Acquisitions could help financially constrained firms reduce informational asymmetries. Firms could expand through franchising when they are financially constrained. However, franchising firms should take restrictive actions to control managers from making acquisitions. The hotel-REIT organizational form does not seem to cause under-investment problems, and it functions as an additional corporate governance mechanism. Originality/value In addition to the C-corporation organizational structure, hotel firms extensively adopt REIT and expand through franchising, which might affect under- and over-investment problems. Nonetheless, little is known about whether capital investments create or reduce value for hotel firms. This study helps to explain how financial constraints, corporate governance mechanisms and organizational structures affect hotel firms’ value.

APA, Harvard, Vancouver, ISO, and other styles

10

Oginok, Solomiya, and Bohdana Dyka. "FEATURES OF HOTEL BUSINESS ORGANIZATION ON THE FRANCHISING CONDITIONS." 61, no. 61 (August 26, 2021): 114–22. http://dx.doi.org/10.26565/2524-2547-2021-61-11.

Full text

Abstract:

The article is devoted to defining the conceptual foundations of hotel franchising in the context of globalization of the world economy. In the course of the analysis the definition of the concept of franchising was given, the development of the hotel industry in Ukraine on the basis of the franchising agreement was considered. The most successful Ukrainian national networks were identified and compared with the international network in terms of such parameters as numbering and pricing policy. In addition, the investment climate of Ukraine was studied in order to place their branches by foreign TNCs with the help of SWOT-analysis. A development strategy for Ukraine was proposed in the direction of expanding its investment potential using the vector of strategic orientation. Hotel business in the XXI century is one of the most profitable sectors of the economy. International experience shows that a key factor in the success of tourism development is a highly developed tourist infrastructure. Franchising is an ideal solution for entrepreneurs who want to create decent competition for their foreign and domestic counterparts, to form a business in such a way that it is profitable almost immediately, to avoid risks and to get as much income as possible at the lowest cost. After analyzing franchising for the safety of doing business in the hotel business, we came to a clear conclusion and we can confidently call it a unique way to start a business, protecting business from failure. After all, with its help you can learn the practical experience of a successful business, get its name, reputation and trust of visitors from around the world. Hotel franchising will improve the tourism image, create a long-term strategy for sustainable development of the tourism sector of Ukraine and get the economic effect: obtaining new sources of foreign exchange earnings, job creation and as a result - prosperity of the national economy, especially given the investment climate of Ukraine for foreign TNCs is very favorable.

APA, Harvard, Vancouver, ISO, and other styles

11

Wang, Fei-Ching, Wei-Ting Hung, and Jui-Kou Shang. "Measuring the Cost Efficiency of International Tourist Hotels in Taiwan." Tourism Economics 12, no. 1 (March 2006): 65–85. http://dx.doi.org/10.5367/000000006776387150.

Full text

Abstract:

This study employs data envelopment analysis (DEA) to evaluate the relative cost efficiency of 49 international tourist hotels in Taiwan. The study uses five different measures: overall efficiency (OE), allocative efficiency (AE), technical efficiency (TE), scale efficiency (SE) and pure technical efficiency (PTE). Applying efficiency measures derived from the DEA estimation, hotel efficiency determinants are evaluated using the Tobit regression model. A bootstrapping technique is applied to overcome the interdependency problem of the DEA efficiency scores adopted in the regression analysis. The empirical results demonstrate that the international tourist hotel industry in Taiwan is inefficient, with most efficiency losses attributable to technical inefficiencies, of which scale inefficiencies are the primary cause – the scale of operations of international tourist hotels in Taiwan being too small to enable the cost-savings associated with larger-scale operations. The Tobit regression results indicate that the proportion of foreign individual travellers (FIT), online transaction function (WEB) and franchising (HOTELTYPE) are related to a better performance of international tourist hotels in Taiwan. The number of years a hotel has been operating (AGE) is not significantly related to any of the efficiency measures.

APA, Harvard, Vancouver, ISO, and other styles

12

Hua, Nan, Arthur Huang, Marcos Medeiros, and Agnes DeFranco. "The moderating effect of operator type: the impact of information technology (IT) expenditures on hotels’ operating performance." International Journal of Contemporary Hospitality Management 32, no. 8 (June 23, 2020): 2519–41. http://dx.doi.org/10.1108/ijchm-09-2019-0753.

Full text

Abstract:

Purpose This study aims to examine how operator type moderates the relationship between hotel information technology (IT) expenditures and operating performance. Design/methodology/approach By adapting and extending O’Neill et al.’s (2008) and Hua et al.’s (2015) research, this study constructed an empirical model and tested proposed hypotheses, with Newey and West (1994) errors computed to accommodate potential heteroscedasticity and autocorrelation issues. Findings Operator type moderates the impact of hotel IT expenditures on operating performance. In particular, it appears that the operator type of franchising exerts a stronger moderating effect compared with other operator types explored. Practical implications This study, as the first of its kind, shows that the choice of operator type shapes how a hotel can effectively use IT expenditures to improve operating performance. This finding can be beneficial for hotel owners when making operator type decisions. In addition, operator type moderates the direct impact of IT expenditures on revenues and gross operating income. This study’s results show that franchised hotels seem to use IT expenditures more effectively compared with independently owned hotels. Originality/value This study contributes both theoretically and practically to understand how operator type moderates the relationship between IT expenditures and hotel performance. The research outcome provides a more holistic view that governs the relationships between IT expenditures, operator type and operating performance.

APA, Harvard, Vancouver, ISO, and other styles

13

Hua, Nan, John W. O’Neill, Khaldoon Nusair, Dipendra Singh, and Agnes DeFranco. "Does paying higher franchise fees command higher RevPAR?" International Journal of Contemporary Hospitality Management 29, no. 11 (November 13, 2017): 2941–61. http://dx.doi.org/10.1108/ijchm-02-2016-0060.

Full text

Abstract:

Purpose This study aims to validate the value-added hypothesis in hotel franchising using data from 2,120 properties across the United States with a total of 12,720 observations over a six-year period of 2008-2013. Design/methodology/approach A series of annual cross-sectional regressions for each of the sample years and aggregated panel regressions for all sample hotel years were conducted. Newey–West errors were computed to address potential issues of autocorrelation and heteroscedasticity, and sensitivity tests were also performed. Findings The paper concludes that franchise royalty fee adds value to hotel franchisees as it significantly and positively affects revenue per available room (RevPAR) for all sample years after controlling for the major determining dimensions of RevPAR. A series of sensitivity tests also show robustness of results. Research limitations/implications This study offers a rational and empirical explanation for the positive and significant effect of franchise royalty fees on hotel performance and the value-added hypothesis. Hoteliers need to ensure that there is a proper match between hotel specific attributes and the potential franchise when making a franchise selection. Individual entrepreneurs can partner with franchisors to reap the benefits of franchising, while experienced hoteliers can also use the findings of this study to make strategic decisions. Originality/value This study is the first using actual performance data from a large hotel property sample over multiple years to validate the value-added theory, where a higher royalty fee does command a higher RevPAR.

APA, Harvard, Vancouver, ISO, and other styles

14

Stanworth,, John. "Franchising and Other Business Relationships in Hotel and Catering Services." International Small Business Journal: Researching Entrepreneurship 3, no. 2 (April 1985): 78. http://dx.doi.org/10.1177/026624268500300208.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Alon, Ilan, Liqiang Ni, and Youcheng Wang. "Examining the determinants of hotel chain expansion through international franchising." International Journal of Hospitality Management 31, no. 2 (June 2012): 379–86. http://dx.doi.org/10.1016/j.ijhm.2011.06.009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Pine, Ray, Hanqin Qiu Zhang, and Pingshu Qi. "The challenges and opportunities of franchising in China’s hotel industry." International Journal of Contemporary Hospitality Management 12, no. 5 (September 2000): 300–307. http://dx.doi.org/10.1108/09596110010339670.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Hollenbeck, Brett. "Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation." Journal of Marketing Research 55, no. 5 (October 2018): 636–54. http://dx.doi.org/10.1177/0022243718802844.

Full text

Abstract:

This article investigates the value of business format franchising and how it is changing in response to a large increase in consumer information provided by online reputation mechanisms. Theory has suggested that much of the value of chain affiliation to firms comes from the ability of chain partners to use the same name, imagery, logo, and marketing to create a common brand reputation and signal specific qualities in settings with asymmetric information between buyers and sellers. As more information becomes available, consumers should rely less on branding for quality signals, and firms’ ability to extend reputations across heterogeneous outlets should decrease. To examine this empirically, the author combines a large panel of hotel revenues with millions of online reviews from multiple platforms. Chain-affiliated hotels earn substantially higher revenues than equivalent independent hotels, but this premium has declined by over 50% from 2000 to 2015. This can be largely attributed to an increase in online reputation mechanisms, and this effect is largest for low-quality and small-market firms. Measures of the information content of online reviews show that as information has increased, independent hotel revenue has grown substantially more than chain hotel revenue. This result should be viewed as descriptive, with attempts to come to near causality including the use of machine learning to derive latent dimensions of firm quality from the text of online reviews. Finally, the correlation between firm revenue and chain-wide reputation is decreasing, whereas the correlation with individual hotel reputation is increasing.

APA, Harvard, Vancouver, ISO, and other styles

18

Kosová, Renáta, and Giorgo Sertsios. "An Empirical Analysis of Self-Enforcement Mechanisms: Evidence from Hotel Franchising." Management Science 64, no. 1 (January 2018): 43–63. http://dx.doi.org/10.1287/mnsc.2016.2563.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Shakhova, M. S. "HOTEL FRANCHISING IN RUSSIA IN THE LIGHT OF THE DOMESTIC TOURISM DEVELOPMENT." MIR [World] (Modernization Innovation Research) 7, no. 4(28) (January 1, 2016): 185–89. http://dx.doi.org/10.18184/2079-4665.2016.7.4.185.189.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Gašević, Dragana, and Milica Stanković. "Franchising as a strategy for hotel chains expansion on a global level." Skola biznisa, no. 1 (2016): 74–88. http://dx.doi.org/10.5937/skolbiz1-11398.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Cho, Minho. "Factors contributing to middle market hotel franchising in Korea: the franchisee perspective." Tourism Management 25, no. 5 (October 2004): 547–57. http://dx.doi.org/10.1016/j.tourman.2003.07.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Contractor, Farok J., and Sumit K. Kundu. "Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector." Journal of International Marketing 6, no. 2 (June 1998): 5. http://dx.doi.org/10.1177/1069031x9800600203.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Milova, Dariya. "FEATURES OF USE OF FRANCHISING BY HOSTELS ON THE MARKET OF HOTEL SERVICES." VESTNIK UNIVERSITETA, no. 9 (2018): 134–39. http://dx.doi.org/10.26425/1816-4277-2018-9-134-139.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

ILNITSKA-GYKAVCHUK, GALINA. "FORMATION OF MECHANISM OF MANAGEMENT OF INNOVATIVE ACTIVITY OF HOTEL ECONOMY." Herald of Khmelnytskyi National University 292, no. 2 (May 2021): 91–93. http://dx.doi.org/10.31891/2307-5740-2021-292-2-15.

Full text

Abstract:

Successful operation of the enterprise is practically impossible without innovations that allow to attract new consumers, improve product quality, competitiveness. The article considers the essence and main types of innovations in the hotel industry. Prerequisites for the introduction of innovations in the hospitality industry are: increasing competition; increasing consumer requirements; growing demand for goods and services; the desire of enterprises to increase market share, attract new customers, improve the image, technological processes of providing services, reduce costs and more. Obstacles to the introduction of innovations are identified: high cost of investment, lack of financial resources, unwillingness of management staff to innovate, high risk, lack of experience. Organizational and economic mechanism of management of innovative activity of hotel industry is a system of principles, functions, methods, tools, strategies, and also normative-legal maintenance which purpose is effective carrying out of innovative policy of the enterprise for improvement of its competitiveness in the market and quality of services. The structure of this mechanism is revealed. The principles of innovation management in the hotel industry are defined: assessment of innovation efficiency, continuity, complexity, sustainability, security, system, compliance with the needs of stakeholders. Methods of innovation management are given: economic incentives, socio-psychological and organizational-legal. The following instruments are defined: laws, regulations, loans, taxes, tax benefits, state and regional programs, plans, financing, rent, franchising and others. Each company chooses its innovation strategy depending on its capabilities. Innovative strategies of hotel management are revealed.

APA, Harvard, Vancouver, ISO, and other styles

25

Vaishnav, Tushar, and Levent Altinay. "The franchise partner selection process and implications for India." Worldwide Hospitality and Tourism Themes 1, no. 1 (April 10, 2009): 52–65. http://dx.doi.org/10.1108/17554210910949887.

Full text

Abstract:

PurposeThe purpose of this paper is to provide insights on the franchise partner recruitment process and decision‐making criteria used to select partners. It aims to investigate the process and parameters considered by franchisees in selecting potential international hotel organizations as partners. The success of such choices influences growth of the firms and consequently affecting industry and economy.Design/methodology/approachIn‐depth semi‐structured interviews with owners, directors, vice presidents and mangers of the franchisee organizations were deployed.FindingsFindings suggest that partner selection is a multidimensional activity involving several key stages. Indian franchisees use profitability, brand name, operations support as decision‐making criteria while selecting their partners.Practical implicationsDifferences occur at various stages of partner selection. A proper understanding of partner selection dynamics and careful consideration of criteria's like culture, organizational values, pricing, experience, etc. would result in a better building of relationship.Originality/valueThe paper highlights the complexity of the process and the decision‐making criteria from a franchisee's perspective. From a practical perspective, it could be of value to future and existing international hotel chains using franchising as a mode of expansion.

APA, Harvard, Vancouver, ISO, and other styles

26

An, Na, Yu-Na Yoon, and Kyung-Ho Kang. "The moderating effect of brand diversification on the relationship between hotel franchising and firm performance." Korean Journal of Hospitality & Tourism 28, no. 1 (January 31, 2019): 151–67. http://dx.doi.org/10.24992/kjht.2019.01.28.01.151.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

LEVYTSKA, Inna. "REVENUE MANAGEMENT IN HOTEL BUSINESS." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 5 (45) (May 2019): 108–17. http://dx.doi.org/10.37128/2411-4413-2019-5-12.

Full text

Abstract:

The article defines the most effective methods of managing hotel revenues and methods of their use, which in turn will create competitive advantages and make the sale of hotel services stable, and the activity of hotel enterprises more profitable. The concept of Revenue management in the hotel business is disclosed, which is a technology that determines the best price for hotel room on the basis of demand forecasting, that is, the sale of the necessary number to the client at the right moment at the right price. The basic pricing objectives of the hotel company have been developed, which should not be considered separately, but should be in line with the marketing strategy of the enterprise development. Interdependence of the level of loading of hotel rooms from the reduction of prices is determined. The obtained data testify that the price reduction even by 1% requires an increase in loading of hotel rooms by almost 1% to cover losses as a result of income reduction. The goal of the pricing strategy, aimed at achieving the goals as the services to be offered, are proposed, hotels are trying to outdo competitors by maximizing the quality of services. The principles, which should be used by hotel companies that master flexible pricing methods from the point of view of marketing complex: the choice of pricing policy should be closely related to the positioning of the hotel company services; A correlation of the pricing strategy with the definition of the stage of the life cycle, on which the hotel product is located, is very important for the process of formation of prices. The mechanism of calculation of sales prices for hotel services is offered. These approaches should be considered in the pricing policies of the hotel company, depending on the services they provide. The stages of the analysis are determined: market research, hotel product life cycle, task setting of pricing depending on the goals of the hotel company, determination of the marginal range of price fluctuations, determination of the most optimal range of prices. Analysis of prices and range of competitors' services, choice of method of pricing, adjustment of the basic price level, establishment of the final price. The method of "discriminatory pricing" is described and examples of the use of this method are given. The concept of "Price discrimination" is defined, which is a useful tool for smoothing the supply and demand, providing additional income and profit to most hospitality establishments. This method of pricing uses reductions / increases in prices to attract additional customers and revenue without lowering / raising prices for all. A detailed description of the multiplier effect method used in the calculation of prices. The essence of the multiplier method is to calculate the multiplier, which shows how many times the dependent factor (profit) increases or decreases if the independent factor is changed to one. The calculation of the budget based on the multiplicative method in the hotel "Ramada Lviv" was carried out. The number of indicators given in the calculations may increase depending on the specifics of the enterprise. Constant costs are the sum of personnel costs, operating costs, management, depreciation, etc., each of which is considered as an independent factor of impact on profits. Variable costs depend on the volume of goods turnover; therefore, they should include such expenses as additional wages, production raw materials, related and consumable materials. It is characterized by a revenue management system in a hotel that requires a reliable database. A good revenue management system will benefit the hotel and customer. Cost-effectiveness factors (fixed costs of fixed assets and operating costs, variable costs of services) have a completely different range of actions than market-oriented factors (price, cost of services, loading of numbers, etc.). It is determined that for hotels, comparing the influence of various factors on profit, it can be argued that the impact of trade turnover is more significant than the impact of costs. An estimation of the importance of the factors that create the multiplicative effect, which was ranked, depending on their impact on profit. It was found that prices, which are in close connection with all elements of the marketing complex, determine the profitability of the hotel company, its life cycle and financial stability. At the same time, the choice of pricing methods and pricing policies largely depends on the goals and strategies of the hotel company in the selected segment of the market. The proposed mechanism for calculating the sale price of a hotel company is based on a multiplicative method, which includes: the definition of key indicators that affect the profit, including prices; calculation of profit when changing these indicators; estimation of the importance of the impact on the profit of each selected indicator; the choice of the most appropriate variant of profit. The development of market relations in Ukraine and in advanced economies is somewhat similar, therefore, the generalization and dissemination of the best foreign and domestic income management experience based on marketing will improve the efficiency of the hotel industry. Prospects for further research are the development of new strategies aimed at gaining market share, improving hotel services, increasing consumer demand through the interaction of factors of price and quality, promotion of the brand, introduction of new forms of management, including franchising and management contracts, electronic sales of hotels services.

APA, Harvard, Vancouver, ISO, and other styles

28

Roberts, Chris. "Research: Franchising and Strategic Decision Making." Journal of Hospitality & Tourism Research 21, no. 1 (February 1997): 160–78. http://dx.doi.org/10.1177/109634809702100111.

Full text

Abstract:

The linkage between the strategic choice to franchise, consensus and organizational performance is empirically tested among top management teams (TMTs) in 44 hotels. The study results show that limits on managerial discretion imposed by franchising do direct the focus of strategic decision making. In achieving organizational performance, independent hotels focused more on reaching team consensus on core capabilities and franchised firms rely more upon team consensus on goals and means.

APA, Harvard, Vancouver, ISO, and other styles

29

Heung, Vincent C. S., Hanqin Zhang, and Chen Jiang. "International franchising: Opportunities for China's state-owned hotels?" International Journal of Hospitality Management 27, no. 3 (September 2008): 368–80. http://dx.doi.org/10.1016/j.ijhm.2007.10.002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Pranoto, Ersan Suria. "An Overview of Franchising In The Hospitality Industry." Binus Business Review 1, no. 1 (May 30, 2010): 133. http://dx.doi.org/10.21512/bbr.v1i1.1062.

Full text

Abstract:

Nowadays, franchising is the most significant part in the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub franchise it and worked under their brand name. Furthermore, in franchising there must be a contract between the franchisor and the franchisee which include the term and condition. Franchises include some aspects such as, screening, site selection, operating manuals and the pre opening. However, there are some advantages and disadvantages for both the franchisor and the franchisee. The expansion of franchise can be achieved through different strategies of distribution and the knowledge of the targeted market. The future of franchise can be gained through strategies of distribution system, which could emerge the entrepreneur into the majority economy and business.

APA, Harvard, Vancouver, ISO, and other styles

31

Kim, Eun-Jung, Jae-Won Cha, and Tae-Won Kang. "Effects of LMX on Work Stressors, Work Role Performance, and Employee Loyalty in Franchising Hotels." Journal of Franchise Management 9, no. 4 (December 31, 2018): 33–43. http://dx.doi.org/10.21871/kjfm.2018.12.9.4.33.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Cha, Jae-Won, Eun-Jung Kim, and Kyoo-Yup Chung. "Effect of Authentic Leadership on Organizational Engagement, Job Satisfaction, Creativity, and Job Performance in Franchising Hotels." Journal of Franchise Management 8, no. 4 (December 31, 2017): 21–32. http://dx.doi.org/10.21871/kjfm.2017.12.8.4.21.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

King, Brian L. "Caught in the middle: franchise businesses and the social media wave." Journal of Business Strategy 37, no. 2 (April 18, 2016): 20–26. http://dx.doi.org/10.1108/jbs-04-2015-0037.

Full text

Abstract:

Purpose The purpose of this paper is to explore the impact of the Internet, and more specifically social media, on franchise business models. Design/methodology/approach A review of both franchising and Internet literatures enables the creation of a simple model that distinguishes between surface waves, highly visible innovations that influence a restricted set of franchise business models, and deep waves that have a broader and more long-lasting influence on all franchises. Findings The first Internet era had a surface wave, online selling, that impacted relatively few franchises, but the deep wave of the wide availability of information and training materials has had a broader and more sustained impact on franchise systems. Similarly, Web 2.0’s social element has created a surface wave, the shared economy for hotels and cars, that affects relatively few franchises, but the deep wave of user-rating Web sites and Apps promises to have a broader and more long-lasting influence. Research limitations/implications This paper enables researchers identify potential research topics, highlighting the need to determine the impact of social media on how consumers perceive quality and the influence this has on their ongoing behavior. Practical implications This paper helps practitioners understand how the Internet influences the competitive balance between franchised and non-franchised businesses. Hence, it will be of interest to any large organization that offers high quality decentralized products or services, as they typically either franchise or compete with franchised businesses. As well, for entrepreneurs considering investing in a franchise, this paper will help identify which business models are more sustainable in the face of Internet innovation. Originality/value The surface wave/deep wave model is a new approach to analyzing the long-term impact of the Internet on all decentralized businesses.

APA, Harvard, Vancouver, ISO, and other styles

34

Diaz-Bernardo, Ramon. "The Franchising Decision: The Perspective Of The Franchisee In The Hospitality Industry." International Business & Economics Research Journal (IBER) 8, no. 8 (February 15, 2011). http://dx.doi.org/10.19030/iber.v8i8.3161.

Full text

Abstract:

Franchising is a major trend in the hotel industry. Despite the fact that almost two-thirds of branded hotels in the U.S. are franchised, there is a lack of empirical research on franchising in the hospitality industry. In this article, I reviewed one of the most relevant lines of research in franchising literature, usually referred as creating franchising systems, and we have concentrated on analyzing the reasons and motivations to use franchising from franchisee perspective within the hospitality industry. The paper identifies the main reasons for choosing franchising for franchisees, explores what are the most valued characteristics of franchising, and gives some guidelines on how to make the franchising offer more appealing to potential franchisees in the hotel industry.

APA, Harvard, Vancouver, ISO, and other styles

35

Stanković, Milica. "INTERNATIONAL FRANCHISING IN THE HOTEL INDUSTRY." Facta Universitatis, Series: Economics and Organization, February 1, 2017, 415. http://dx.doi.org/10.22190/fueo1604415s.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Tang CH, El sayed K. "Psychological Contract and the Hotel Franchising Relationship." Journal of Tourism & Hospitality 04, no. 02 (2015). http://dx.doi.org/10.4172/2167-0269.1000147.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Pavlova, Svitlana, and Anastasiia Zaichuk. "EVALUATION OF THE EFFICIENCY OF FRANCHISING IN THE HOTEL BUSINESS." Economics. Management. Innovations, no. 2(29) (December 6, 2021). http://dx.doi.org/10.35433/issn2410-3748-2021-2(29)-5.

Full text

Abstract:

The development of tourism is inextricably linked with the effective functioning of accommodation facilities, which in many countries form a significant share of gross domestic product. The hotel complex of Ukraine needs development and significant investment resources for reconstruction and bringing to international standards. Franchising can become an effective and efficient mechanism for conducting hotel business, which will reduce the risk of business activities, optimize investment, increase the level of hospitality services. The article analyzes the conceptual approaches to the organization of hotel business on a franchise basis in the Ukrainian market, explores the essence and mechanism of business processes on a franchise basis, outlines the economic relations between participants in such relations, identifies advantages and disadvantages of franchising for participants: franchisor and franchisees. In order to assess the effectiveness of opening hotels under franchise agreements, in addition to financial indicators based on discount estimates, it is necessary to take into account the additional benefits that franchisees will receive from consulting services of the franchisor, such as concessional lending, rent, transfer of contracts with suppliers and contractors. reduction of the period of reaching full capacity, transfer of the established business practice, etc. It is the transfer of an efficient business model that will reduce operational risks and guarantee high economic performance. The state and prospects of hotel activities in the conditions of activity restriction due to the COVID-19 pandemic are also considered. Crisis conditions of economic activity always give impetus to new ideas and development of new services. The vectors of further development are the informatization of most technological operations in the industry, and the optimization of operating costs, the formation of a new product, such as renting office space for business people who are ready to work and relax at the same time.

APA, Harvard, Vancouver, ISO, and other styles

38

"Improvement of Marketing Communications of the Hotel Chain under the Conditions of Franchising Relations." International Journal of Innovative Technology and Exploring Engineering 9, no. 3 (January 10, 2020): 3503–7. http://dx.doi.org/10.35940/ijitee.c8074.019320.

Full text

Abstract:

The article deals with the issue of improving marketing communications in a hotel from the international hotel chain. The topic of the article in modern conditions is relevant and important in the development of effective marketing communications for many hotels that have opened in Russia recently. It is particularly relevant in connection with the fact that opened hotels representatives of international hotel chains operating in Russia on a franchise basis. The authors see the purpose of the article in formation of proposals to improve the current system of marketing communications. The authors analyzed the theoretical and methodological foundations of the formation of marketing communications in the organization; analyzed the existing system of marketing communications in the Hotel “ibis” in Nizhny Novgorod. The analysis devoted to the research of the theoretical and methodological foundations of the formation of marketing communications in the organization allowed us to conclude that marketing communications in the organization are a concept according to which the organization carefully thinks and coordinates the work of its many communication channels to develop a clear, consistent and convincing presentation about the organization and its goods (products, services). The main purpose of such communications is to demonstrate to contact groups the most important characteristics of the goods (services). The basis for the formation of an effective complex of marketing communications in the organization is segmentation, which allows obtaining the necessary information socio-economic and psychological characteristics of target audiences. The authors proposed the necessary list of communication activities, which does not violate the requirements of the franchise to the implementation of marketing activities. This confirms the practical significance of this article. The proposed measures will allow effective use of marketing tools for promoting the hotel. Companies will receive competitive advantages, attract more guests, and increase the economic efficiency of their activities with the proposed set of measures.

APA, Harvard, Vancouver, ISO, and other styles

39

Kosova, Renata, and Giorgo Sertsios. "An Empirical Analysis of Self-Enforcement Mechanisms: Evidence from Hotel Franchising." SSRN Electronic Journal, 2016. http://dx.doi.org/10.2139/ssrn.2777535.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Lawrence, Benjamin, Jie J. Zhang, Liwu Hsu, and Sarah Zheng. "Return on Investments in Hotel Franchising: Understanding Moderating Effects of Franchisee Dependence." Production and Operations Management, March 11, 2021. http://dx.doi.org/10.1111/poms.13383.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Honchar, Liliia ,. "Franchise Market as a Driver of Hospitality Development." Economic Affairs 67, no. 4 (September 25, 2022). http://dx.doi.org/10.46852/0424-2513.4.2022.27.

Full text

Abstract:

The article is devoted to analyzing the current state of the global franchise market and the study of problems, trends, and prospects for its development. The study’s primary purpose is to substantiate the impact of the franchise market on the development of the hospitality sector. The study results show that today the franchise market is developing rapidly, with the most active in the hospitality industry, formed by the hotel and restaurant business. Today the franchise market is most actively developing in fast food. Analysis of the development trend in recent years has shown a significant market decline in 2020 due to the pandemic. It proves that the franchise market is a driver of the development of the hospitality industry, as the growth rate of income of companies that work in franchises exceeds the total income of companies in the hospitality industry. At the same time, the impact occurs not only in the economic aspect but also in the social one. Franchising is a stimulant for employment growth. It also helps to improve the quality of services and stimulates the development of small businesses. The paper also summarizes the main discussion issues of the positive impact of franchising in the hospitality sector. The primary trend in market development is the digitalization of tourism technology.

APA, Harvard, Vancouver, ISO, and other styles

42

"Trends of development of domestic hospitality industry in COVID-19 conditions." Journal of Economics and International Relations, no. 13 (2021). http://dx.doi.org/10.26565/2310-9513-2021-13-11.

Full text

Abstract:

The COVID-19 pandemic has had a profound effect on all spheres of economic activity, the most significant of which has been in the global and domestic hospitality industry. The subject of research in the article is the domestic hotel and restaurant industry in terms of COVID-19. The purpose of the article is to assess the development trends of the domestic hotel and restaurant industry in modern conditions and identify key trends in its development. Research methods: analysis, synthesis, systematization, comparison, abstract-logical method. The following results were obtained: the activity of domestic enterprises of the hospitality industry in quarantine conditions is analyzed$ low efficiency of financial results of activity and use of personnel for subjects of hotel and restaurant business is established; the main problems of development of hotel and restaurant business establishments in modern quarantine realities are revealed. Conclusions: studies of trends in the global and domestic hospitality industry have identified key trends and tendencies: increased attention to safety and hygiene measures, the need to optimize business processes, the development of virtual and augmented reality, the use of virtual tours, the increased role of healthy and organic food, optimization of organizational structure and costs (including departments of Food and Beverage, reception, etc.), expansion range of services and new formats of hospitality establishments, optimization of delivery, development of enterprises of the fast food segment, application of opportunities, franchising, use of local color, orientation to the eco-component, change of attitude to mobility, shift of accents from personal communication of guests with employees on communication by means of information technologies and digital communication system, incl. voice services, digital signs, chatbots, work with biometric data for contactless forms of interaction.

APA, Harvard, Vancouver, ISO, and other styles

43

Lee, Yong-Ki, Paresha N. Sinha, Soon-Ho Kim, Eric Melvin Swanson, Jae-Jang Yang, and Eun-Jung Kim. "The expatriate and local hotel general managers: differing approaches to employees’ loyalty." International Journal of Emerging Markets, November 29, 2021. http://dx.doi.org/10.1108/ijoem-03-2020-0278.

Full text

Abstract:

Purpose Hotels conducting international business are acknowledging the importance of an expatriate general manager (GM), to increase the effectiveness of their knowledge management system through the sharing of knowledge between expatriates and local employees. In the aspect of comparative leadership studies, this study attempts to compare and analyze the effects of knowledge sharing (KS) efforts, which are competencies of expatriate GMs and local GMs, on employee trust, organizational KS and employee loyalty. Design/methodology/approach Data were collected from employees of 7 hotels managed by expatriate GMs among 16 franchising luxury (5-star) hotels, and from employees of 6 hotels operated by local GMs among 9 local luxury hotels located in Korea. Structural equation modeling method using SmartPLS 3.3.3 was used to analyze the data. Findings Expatriate GM’s two-way KS influences affective trust but does not influence cognitive trust. Affective trust influences cognitive and organizational KS but does not influence employee loyalty. Cognitive trust does not influence organizational KS but influences employee loyalty. Finally, organizational KS significantly affects employee loyalty. In addition, in the analysis comparing the estimates between expatriate and local GM group, significant differences in groups were found for the impact of GM’s two-way KS on cognitive trust, for the impact of affective trust on organizational KS, for the impact of affective trust on employee loyalty and for the impact of cognitive trust on organizational KS. Practical implications This study shows that knowledge management designs need to consider different effects of expatriate GMs’ and local GMs’ capabilities on employee attitudes and behavior considering cultural impacts. Expatriate GMs will greatly benefit their effort for KS by assuring employees that they are attentive to their needs, interests and problems. Originality/value This study not only contributes to the existing social capital theory but also provides managerial implications for human resources management in the hospitality field through a comparative study of KS efforts of expatriate and local GMs.

APA, Harvard, Vancouver, ISO, and other styles

44

"Sub-Franchising: A Multi-Unit Alternative to Traditional Restaurant Franchising. Yae Sock Roh and William P. Andrew. Cornell Quarterly: Hotel and Restaurant Administration, vol. 38, no. 6, 1997, pp. 39-45. Elsevier Science, P.O. Box 945, New York, NY 10010-3730. $75 annual subscription." Journal of Travel Research 36, no. 4 (April 1998): 92–93. http://dx.doi.org/10.1177/0047287598036004114.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

"Franchising and Other Business Relationships in Hotel and Catering Services. Janet Housden. William Heinemann Ltd., 10 Upper Grosvenor Street, London, England W1X 9PA. February 1984. 302p. 18 pounds." Journal of Travel Research 23, no. 3 (January 1985): 35. http://dx.doi.org/10.1177/004728758502300316.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Perrigot, Rozenn. "Social relationships and communication as key characteristics of social franchising in Africa." International Journal of Retail & Distribution Management, October 14, 2021. http://dx.doi.org/10.1108/ijrdm-07-2020-0270.

Full text

Abstract:

Purpose This paper, using a case study on Jibu, a water distribution chain that distributes bottled water in Africa, aims to underline the importance of social relationships and communication within franchise chains operating in the social sector in developing countries and their contribution to the clarification of the concept of social franchising. Design/methodology/approach The research is based on a case study of Jibu, a water distribution chain composed of 122 franchised units and 2,100 independent retailers. The primary data were gathered through an analysis of in-depth interviews with 67 people (Jibu co-founder, headquarters staff, franchisees, micro-franchisees and customers) in Uganda and Rwanda. Findings The findings showed that the extent and richness of social relationships and communication existing within the Jibu chain are not limited to top-down and build a feeling of belonging to a family. These social relationships and communication are key characteristics of social franchising. Practical implications This research can assist franchise experts, franchisors and franchisees to better assess the importance of social relationships and communication in social franchise chains in developing countries and help national and local governments better understand how franchising works in the social sector. Social implications Franchising is not limited to hotels, restaurants and retail businesses. Franchising can be applied to businesses that have social goals, in addition to profit goals. For example, the Jibu franchise is a relevant and efficient solution to providing the African people with access to drinking water at an affordable resale price. This paper, thus, contributes to increasing the awareness of this franchising phenomenon in social sectors in developing countries and in Africa, in particular. Originality/value Access to drinking water is an important issue in many developing countries, above all in African countries. Franchised water services are an innovation in terms of a business model in developing countries with micro-treatment plants run by franchisees and small units run by micro-franchisees or retailers, both franchisees and micro-franchisees being local entrepreneurs.

APA, Harvard, Vancouver, ISO, and other styles

47

Araujo, Gianfranco da Silva, Odilo Schwade Junior, Anete Alberton, and Sidnei Vieira Marinho. "How to scale a startup? The Use Bike case and the expansion of rent a bike service in Brazilian hotels." REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas, December 5, 2022. http://dx.doi.org/10.14211/ibjesb.e2073.

Full text

Abstract:

The "Use Bike" case presents César and his partners' dilemma in finding a way to expand their business. Initially, they have two choices: the sales method through trade representatives or the expansion by franchises. Business experience reveals the various challenges, as well as the advantages associated with each option. The use of trade representatives implies the need for more significant investment for acquiring bicycles and business expansion, i.e., challenges in terms of cash flow. However, creating a model for franchising that allows the reproduction of the business's success requires overcoming challenges and complexities. The presentation of these experiences, with information about the implementation of the project and considerations collected directly from the company's executives, allows the students to be able to discuss the entrepreneurial journey, from the validation of the business models and the possibilities of scalability of a startup that is not exclusively digital.

APA, Harvard, Vancouver, ISO, and other styles

Journal articles on the topic 'Hotel franchising'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles