Academic literature on the topic 'HERO MOTOCORP'

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Journal articles on the topic "HERO MOTOCORP"

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Husain, Zafar. "Successful collaboration leads to effective technology transfer at Hero MotoCorp, Ltd." Global Business and Organizational Excellence 39, no. 3 (February 17, 2020): 17–28. http://dx.doi.org/10.1002/joe.21991.

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Dayal, Sharmila, and Surender Singh. "Profitability and Liquidity Analysis of Bajaj Auto Ltd. and Hero MotoCorp Ltd." Global Journal of Enterprise Information System 8, no. 2 (February 28, 2017): 1. http://dx.doi.org/10.18311/gjeis/2016/7088.

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The research paper focuses on the profitability and liquidity analysis of Hero Moto Corp and Bajaj Auto Ltd. Analysis has been done on the basis of some selected parameters like Liquidity, Profitability, Efficiency, Leverage ratios and Market Value Ratios for the period from 2011 to 2015. The idea of this research paper is to know the short term as well as long term profitability and liquidity position of selected companies and to give suitable suggestions for improvement in their financial position.
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SAHYAJA, CH, and RAO K. S. SEKHARA. "ROLE OF BRAND LEADERSHIP ON BRAND MANAGEMENT PRACTICES - A STUDY ON HERO MOTOCORP." i-manager’s Journal on Management 13, no. 2 (2018): 31. http://dx.doi.org/10.26634/jmgt.13.2.14447.

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Tripathi, Abhishek, and Amandeep Singh. "Event Study on Declaration of Separation on Stock Prices of Hero MotoCorp Ltd. : A Case Study on Hero & Honda Separation." Indian Journal of Finance 6, no. 7 (July 1, 2012): 34. http://dx.doi.org/10.17010/ijf/2012/v6i7/72406.

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Varma, Dr Aparna J., Dr Ashwini J, and Ms Vinutha R. "Determinants of Brand Equity in two Wheeler Industry: A Study with Special Reference to Hero Motocorp in Mysuru Market." International Journal of Trend in Scientific Research and Development Volume-2, Issue-6 (October 31, 2018): 1346–51. http://dx.doi.org/10.31142/ijtsrd17119.

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Regalado-Pezúa, Otto, and Gabriel Zapata. "ESTRATEGIAS DE INTERNACIONALIZACIÓN DE EMPRESAS INDIAS HACIA LATINOAMÉRICA." Multidisciplinary Business Review 12, no. 1 (June 30, 2019): 1–23. http://dx.doi.org/10.35692/07183992.12.1.2.

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The objective of this publication is to analyze the ways of entry for the Indian companies in their internationaliza- tion’s process towards the Latin American market. The literature review and the results of the interviews with expert academics conclude that this process is affect by variables as; the country that receives the foreign investment; to the offer, the kind of company, economic sector in which it operates, and to the demand; the market where the company seeks to develop its internationalization. Five cases have been analyzed; two service companies: Tata Consultancy Ser- vices Limited and Oberoi Hotels & Resorts and three tangible product companies: Hero MotoCorp, Bajaj Auto and Mahindra. The limitations found show that there is a large field of action for future research on strategies for the inter- nationalization of Indian companies to Latin America.
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Rameshbhai, Ajmera Tushar. "Revolutionizing Profitability and Liquidity Analysis in India's Auto Two and Three-Wheeler Industry: A Comprehensive Study of Hero Motocorp, Bajaj Auto and Tvs Motor." Journal of Social Commerce 3, no. 1 (April 29, 2023): 10–17. http://dx.doi.org/10.56209/jommerce.v3i1.63.

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The primary objective of a business organization is to maximize profits and fulfill its short-term financial obligations within a year. The generation of profit is a fundamental aspect of any business organization, and liquidity plays a crucial role in facilitating this process. The attainment of an organization's desired objectives is heavily reliant on its ability to maintain profitability and liquidity. This empirical study aims to identify the profitability and liquidity of companies in the auto two and three wheelers industry that are listed on the stock exchange. The study should encompass the time period from 2011-12 to 2018-19, during which three companies will be randomly selected for the purpose of analysis and findings. The study found that Baja Auto demonstrated a relatively favorable level of profitability, while Hero Motorcorps exhibited a comparatively higher ratio among the selected companies. The comparative liquidity position of Hero Motorcorps and Bajaj Auto appears to be better than that of TVS Motors. Regarding the statistical test of ANOVA, it was found that all selected ratios, except for the Debtors Turnover Ratio, were rejected. This indicates that the selected companies did not exhibit a significant difference in their Debtors Turnover Ratio during the study period.
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Saha, Rajat Kumar. "Specific Occupational Health Interventions and the new normal at our Workplace (Hero MotoCorp Ltd- World's largest 2-wheeler manufacturer) to control SARS-CoV2 pandemic." Safety and Health at Work 13 (January 2022): S170. http://dx.doi.org/10.1016/j.shaw.2021.12.1282.

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N.K. Gupta and Shilki Bhatia. "A Comparison of CSR Disclosure Guidelines and a Self-Prepared CSR Disclosure Index- A Study of Select Automotive Companies." Think India 18, no. 2 (May 12, 2015): 01–09. http://dx.doi.org/10.26643/think-india.v18i2.7795.

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In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Global Reporting Initiative G3.1 (GRI-G-3) and The National Voluntary Guidelines by Ministry of Corporate Affairs (NVG-MCA) and has compared them with a self-composed CSR Disclosure Index (CSRDI). The social responsibility initiatives taken by select Indian Automotive Companies have been analyzed and the companies have been rated as per the disclosures made by them. The main focus of the research is to compare the CSR Rankings of companies as per CSRDI with the companies rankings as per GRI-G-3 and NVG-MCA. It was observed that out of 30 sensex companies, Maruti Suzuki and TATA Motors have been the pioneers in contribution towards CSR initiatives. The top five rated companies were TATA Motors, Maruti Suzuki, Mahindra and Mahindra, Hero Motocorp, Bajaj Auto, and Apollo Tyres.
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Absar, Mir Mohammed Nurul, Ritu Srivastava, and Sadia Akhter. "Leadership through differentiation: Hero’s journey with Niloy Motors in the motorcycle industry of Bangladesh." Emerald Emerging Markets Case Studies 11, no. 1 (March 16, 2021): 1–20. http://dx.doi.org/10.1108/eemcs-08-2020-0318.

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Learning outcomes This case study can be taught in the core courses on marketing management and strategic management at the postgraduate level management programmes. This case would facilitate students’ to appreciate the context of a business-level strategy in congruence with the firm’s corporate goals in an emerging market. This case study discussion will enable students to: understand and appreciate the opportunities and the nature of the emerging market, explain the strategic decisions that can impact the survival of the global brands in new markets, explain different types of business-level strategy and their appropriate application, synthesise various industry and market-related information into the selection and justification of any particular business-level strategy and learn the technique of perceptual mapping. Case overview/synopsis Hero MotoCorp Limited of India; the world’s number one motorcycle company by volume, established its second global manufacturing facility in Bangladesh in 2018 with the Nitol-Niloy Group. A sister concern, Niloy Motors Limited (NML), had been in charge of the marketing, distribution and sales of the brand “Hero”. Abu Aslam, as the Chief Marketing Officer of NML soon had to confront this fast-paced and highly competitive motorcycle market of Bangladesh. He needed to meet the corporate goal of becoming the market leader by the year 2025. On the one hand, Hero was comparatively a late entrant; on the other hand, the market accommodated almost all popular global brands such as Bajaj, TVS and Honda. The high growth economy with a rising middle class and a favourable government policy had made the Bangladeshi motorcycle industry quite lucrative for the global manufacturers. Upon its entrance, Hero found a price-sensitive market where it soon became number two by adopting the cost-leadership strategy. However, the incessant price-cutting by the players led to the price war, and every company was losing profit. The resulting situation had created a strong challenge for Aslam as achieving the market leadership through cost-leadership seemed to be an impractical strategy. Towards the end of the 2019–2020 sales-year, Aslam introduced a new variant of Splendor Plus to the entry cc segment with some new features and a slightly higher price. Receiving a significant positive customer response, Aslam was seriously considering sailing away from cost-leadership. Now, Aslam was in a dilemma as he needed to choose from the three alternatives of adopting the differentiation strategy, namely, differentiation, focussed differentiation and broad differentiation. Complexity academic level Not applicable. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.
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Dissertations / Theses on the topic "HERO MOTOCORP"

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NAGAR, ANKIT. "CRM PRACTICES IN AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO HERO MOTOCORP." Thesis, 2019. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16647.

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Indian automobile industry is the fastest growing industry. Since the government has increased the Foreign Direct Investment in this sector and declined the licensing it has boomed in India as many a foreign layers has entered India since then. This has not only bring the foreign investment into India but also brought into the latest advancements and technologies in the automobile and automotive industry. The Indian economy is at continuous growing and income & sending of people has improved. So there is a good market for the automobile companies as this product has emerged as a necessity for the people of India. NHAI (National Highway Authority of India) and the municipal and state road corporations has also contributed a lot to this. The study is about the Customer Relationship Management and the various practices of the automobile industry to gain and retain their customers in this arena of high competition. This study is to show the clear picture of the various CRM practices in the automobile industry by taking Hero MOTOCORP. as a reference and studying its CRM practices and the various customer centric programmes launched by Hero MOTOCORP. for it’s customer welfare and how it is being applied by the employees of the respective organization to initiate, build and maintain a long term relationshi with the customers to get organization and brand loyalty and create furthermore reselling & repurchasing of the two whelers of the same brand to get potential new customers and thereby accomplishing the overall objective of organizations. With this studying the consumer behaviour has also been the basic need of the companies so that a pro active action can be taken to improve faults within if any and aly the various recommendations to achieve the target of becoming the major player in the market. With the fast changing environment, “Management” becomes an exciting, thought rovoking as well as an intriguing task, exciting became the professionally qualified and component managers are expected to convert threats into opportunities bring order and stability out of chaos and remove darkness that may loom large in the horizon. Though provoking as it provides food for thought to the managers to build strategic action plans in shaping the economic destiny of an enterrise and the society at large.
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SHARMA, SHAILENDER. "STUDY THE GROWTH PATTERN AND CUSTOMER PREFERENCE FOR HERO MOTOCORP PRODUCTS AFTRR SEPARATION FROM HONDA." Thesis, 2015. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17021.

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The study is majorly focused on finding the growth pattern & strategies of Hero MotoCorp (Largest Manufacturer of two wheelers in the world in terms of volumes) after separation from Honda. This study also focuses to find attributes which primarily a customer would consider as preference towards selecting a two wheeler product and overall satisfaction level. This study is focused on understanding about the various aspects of strategic Marketing for these two major two wheeler manufacturer. The reason behind selection of these particular companies as a major project is to utilize the academic knowledge and practical experience of working in one of the company i.e. Hero MoroCorp Ltd. (Erstwhile Hero Honda) for last 10 years. Following are some of the highlights that encouraged me for conducting this study: 1. There is increase in the market share of Honda after 2011. So, we need to understand whether this change is the strategic shift or the Competition has more aggressive strategies? 2. Hero has lost its domestic market share after 2011. So, what are the changes that Hero needs to make in its strategies to retain the market share & No.1 position? 3. Hero is now expanding globally. Whether it would be able to understand the challenges and competition in terms of global market? A survey is done among the customers to study their preference of brand after the split. Customer opinions are recorded about their choice of the brand. It is concluded from the study that the Hero MotoCorp is still overall domestic market leader and facing tough competition from Honda and other players.
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Book chapters on the topic "HERO MOTOCORP"

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Sen, Saurabh, and Ruchi L. Sen. "Green Manufacturing." In Waste Management, 416–22. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1210-4.ch020.

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The manufacturing sector has greater responsibility for conducting and operating its business. The primary objective of every unit is to maximize profits. The manufacturing sector is the key driver of energy consumption and if an automobile consumes high fuel or if the resources are under-utilized, it is definitely the fault of the manufacturer. If we seriously need a solution to these problems, we need to change the way we design, manufacture, and sell the products. The manufacturing sector must use energy and resources efficiently. ‘Green Manufacturing' or sustainable industrial activity is the need of the hour and the Government of India requires the manufacturing sector to play a bigger role in the country's economy. This paper focuses on the initiative taken by the industries to make the environment eco-friendly. The paper further will emphasize upon a case study of Hero MotoCop.
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Conference papers on the topic "HERO MOTOCORP"

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Bin Ishak, Ismayuzri, Joseph Fisher, and Pierre Larochelle. "Robot Arm Platform for Additive Manufacturing Using Multi-Plane Toolpaths." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59438.

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This article discusses the concept of using an industrial robot arm platform for additive manufacturing. The concept being explored is the integration of existing additive manufacturing process technologies with an industrial robot arm to create a 3D printer with a multi-plane layering capability. The objective is to develop multi-plane toolpath motions that will leverage the increased capability of the robot arm platform compared to conventional gantry-style 3D printers. This approach enables print layering in multiple planes whereas existing conventional 3D printers are restricted to a single toolpath plane (e.g. x-y plane). This integration combines the fused deposition modeling techniques using an extruder head that is typically used in 3D printing and a 6 degree of freedom robot arm. Here, a Motoman SV3X is used as the platform for the robot arm. A higher level controller is used to control the robot and the extruder. To communicate with the robot, MotoCom SDK libraries is used to develop the interfacing software between the higher level controller and the robot arm controller. The integration of these systems enabled multi-plane toolpath motions to be utilized to produce 3D printed parts. A test block has been 3D printed using this integrated system.
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